THE ED MYLETT SHOW - The Cost of Chasing Your Dreams—and Why It’s Worth It with Jasmine Star

Episode Date: December 10, 2024

Is Your Mindset Stopping You from Living Your Purpose? Jasmine Star is back, and this conversation is nothing short of life-changing. She’s a powerhouse in every sense—a business leader, branding expert, and advocate for creating a life you love unapologetically. In this episode, we tackle the mindset traps that hold us back, the transformative power of consistency, and how to turn criticism into fuel for your greatest ambitions. Jasmine shares a deeply personal journey about adopting her daughter and overcoming the limiting belief that life was happening to her rather than for her. She explains how shifting her mindset from victimhood to empowerment not only changed her life but also transformed her ability to serve others. We also dive into the truth about building influence and success. Jasmine reveals that the secret isn’t a magic formula but showing up consistently, even when it’s uncomfortable. She unpacks her practical system for batching content and building a brand that truly resonates with an audience—proof that success isn’t about being the best, but being the last one standing. To top it all off, Jasmine gives a heartfelt answer to the question: Is the cost of chasing your dream worth it? Her response will inspire you to keep going, even when the path feels long and uncertain. Key Takeaways: Mindset Shift: How changing the narrative in your head from "I can’t" to "I will" opens doors you didn’t know were there. Consistency Over Perfection: Why showing up regularly matters more than getting everything right. The Power of Gratitude: Simple ways to use gratitude to refocus and build momentum. Actionable Branding Tips: Jasmine’s strategy for creating content that connects deeply with your audience. Resilience Pays Off: The real ROI of pushing through challenges to achieve your dreams. This conversation is your reminder to be the last person standing. No matter where you are in your journey, you’re just one decision away from creating a new reality. Don’t quit before your breakthrough. The world needs your unique gifts. Let’s get after it! Learn more about your ad choices. Visit podcastchoices.com/adchoices

So hey guys, listen, we're all trying to get more productive and the question is, how do you find a way to get an edge? I'm a big believer that if you're getting mentoring or you're in an environment that causes growth, a growth based environment, that you're much more likely to grow and you're going to grow faster. And that's why I love Growth Day. Growth Day is an app that my friend Brendan Burchard has created that I'm a big fan of. Write this down, growthday.com forward slash ed. So if you want to be more productive, by the way the way he's asked me I post videos in there every single Monday that gets your day off to the right start he's got about five thousand ten thousand dollars worth of courses that are in there that come with the app also some of the top influencers in the world are all posting content and they're

on a regular basis like having the Avengers of personal development and business in one app and I'm honored that he asked me to be a part of it as well and contribute on a weekly basis, and I do. So go over there and get signed up. You're gonna get a free, tuition-free voucher to go to an event with Brendan and myself and a bunch of other influencers as well. So you get a free event out of it also.

So go to growthday.com forward slash ed. That's growthday.com forward slash ed. ["The Admirals Show Theme Song"] head. This is the Admire It show. Welcome back to the show everybody. So this week I'm so excited to share a great friend with you. And you know, not a lot of people get invited back on the show. It's pretty rare that we have someone on two times and if they have been on more than once, it means they crushed the first time and or I love them and in this

case it's both. And so my guest today has the best name in all of the business world and the personal development world. Jasmine Star joins us today and most of you know Jasmine but if you don't, world-class speaker, I mean, unbelievable speaker, one of my favorites to listen to, thought leader, podcast host, CEO, entrepreneur, wife, mother, friend, sister, daughter, incredible human being, Jasmine Starr, welcome back to the show. Ed Milet, I mean, I can't get those Ed Milet gangster tears

too early in the show, man. You know, gangster tears, like when it comes up in your eye but it isn't fall, it's like gangster. Thank you for that intro, man. Thank you. It just warms my heart. Thank you for calling me a friend. That is exactly what I consider you.

Thank you. You know what? I, you know, the more we've been around each other in this little group that we're into with Brendan and some other people, I've just watched you blossom the last few years. The first time I had you on the show, because I thought, you know what, if this woman was a stock, I'd be buying

because she's gonna go up. And you have, and a lot of things in your life have changed, say since six, seven years ago when you were on the first time, I'm just curious, interesting first question. What have you really learned, like some lesson, major takeaway that surprised you the last six or seven years in either life or business? Just something you're like, whoa, I had an epiphany

about something, what would it be? Oh, we going here? We're going to get a little bit ugly. I'm going to be very honest and it's probably you're going to people listening right now are either going to love it or hate it, but I will absolutely admit that I was dwelling in a place of victimhood and I couldn't even see it as such. I was saying that that I was rendered powerless around a situation. And when you say that you are powerless,

what your mind is telling you is what you actually believe. So at the time, the last time we had the ability to film together, we were in person. And nobody knew behind the scenes, the depth and the amount of time that I was waiting to become a mom. My husband and I had started the adoption journey 2017 ish. And by the time we filmed I think it was like 2019. We've been waiting two years and it was a series of no, no, no, no.

And I will tell you, I didn't think that I was saying that I was a victim. But the voices in my mind were saying, Well, it's this person, it's this thing, it's this system that's rendering you powerless. You can't get what it is you want. Despite my best efforts at, I mean, we hired the best lawyer. We went through international adoption. We were looking at foster to adapt. We did it all. And it was always closed door, closed door, closed door. And it wasn't until I started understanding that my belief made my reality. So if I believed that something was in my way, it was. And if I chose to believe that I just had to find a way around it, that was true too.

So I started choosing a different system of belief that rendered me powerless and started asking myself, can you not just trust and can you not just believe that the right child is going to find you at the right time? Instead of saying, I will never be a mom, because guess what? Energetically, I was never going to be a mom. Could I not just say that in the right time, the perfect child at the perfect moment, on the perfect day, will find you so that you can create your version of a perfect family?

When I started choosing different thoughts, I went from feeling powerless to a lot more powerful, but it took me years to actually learn that. That surprises me that you didn't have that already. You know, it's interesting. I think sometimes, I don't know if it's a mask or whatever it is, but there are certain people that I would have never known that you struggled with the way you thought or your mindset

or anything like that, because externally you put off this incredible energy. You're obviously very pretty. You have unbelievable vocabulary. You know, Jasmine's energy, you're obviously very pretty, you have unbelievable vocabulary. You know, Jasmine's unique you guys in the sense that there are not enough Latina influencers. And you know, I'd love to see more people that look differently step into this space and flourish because it's needed. And that's one of the reasons that initially I had Jasmine on, is I thought she's so unique in this space. And by the way, we're she's so unique in this space.

And by the way, we're gonna get into this in a minute. If you asked the average person Jasmine's expertise, I think they would tell you branding and social media. I know well enough that it's far beyond that now, but we are going to get into that. Cause I know if I have Jasmine star and I don't ask her some branding and social media stuff, people are gonna be really frustrated with me about it.

Is there something? Okay, okay, okay, okay. Two things, number one, thank you for highlighting that there should be, and we really want to have more representation with female founders, women of color, Latinas, all of that. But there was one thing to you, like, oh, you know, Jasmine, I would never have guessed that.

And you know what, Ed, you're right. I am a woman of integrity. What you saw was 100% my truth. But all of us, and this was a thing I couldn't see, is that when it came to business, I was 100% my truth. But all of us, and this was a thing I couldn't see, is that when it came to business, I was growth mindset, brother. I was like, anything, let's go, all the time. When it was a project, when it was to set a goal,

when I said, oh, this is some impossible, dang crazy dream, I'd be like, we're all in. And for some reason, we can compartmentalize aspects of our life where we're a growth mindset or we're a limited mindset. Very true. I had no idea that the narrative in my mind was growth in some aspects and limited in another. It wasn't until I flipped the script and I started understanding, girl the voices that you're listening to align to you. So

that was just like the main caveat. I'm a hundred percent myself but it took me a while to realize that I was not in the best place mentally in a different aspect of my life. It's interesting you say that because you can compartmentalize these things right before you and I went on air today. You were asking me about my health and I was listening to myself talk about my health and I'm like, I would not talk about myself or anybody in that light, any other area of my life other than my health. And I wonder if this weak mindset I've got in my health is contributing to my weak health. I was literally just thinking this when I was introducing you. I was still kind of in our previous conversation before we went on and so you're right you can have one mindset you know

as a mom and think you're incredible and you're growing but in business you're not or in your body you're not in your spirituality you're not. Super true. Is there something that on social media or branding I'm curious in that one space because you are to me one of the very few gurus in the world on this. Is there something that you're doing differently now than you were doing years ago? Because your life is your social media. Like I did her podcast, you guys, I went to her home. It looks like her social.

It's just it's beautifully curated and everything's in place. At least when I came over, you cleaned up when I came over. But is there something that you would say is a lesson you've learned the last five or six years that's grown your social that maybe you didn't know before? No, I'm actually gonna say the complete opposite. It's the very things that I started early in my practice that I still do today and it's just brick by brick. I think that there's this temptation for us to say that there's gonna be like a tipping point. It's like the overnight success, the magic pill, and what it has always been has been a level of consistency.

And so when people say, like have you done anything different in regards to growing your social media? And people say, oh, Jasmine's an influencer. And you can call me anything you darn well, please, as long as you know I'm serving you well. I like to call myself an entrepreneur with influence because what my leadership is and the things that I'm building are on the back of a business that has influence.

Whereas an influencer, no tea, no shade, what they're doing is they're building out themselves and then they get to be compensated for the things that they sell for other businesses. I want to ultimately sell and promote something that is going to be generational wealth for me. I want to build my acumen as a female entrepreneur. Having said that, having said that, what were the key cornerstones? Let's just be real. The key cornerstones when it comes to building social media and or a personal brand

are the key cornerstones when it comes to building your mental health, your physical health, your spirituality, your family life, consistency. Be a person of your word. If you say that you are going to post one time a week, eight times a week, 18 times a week, stick with it. Second part would be have a plan. My mom always said, if you fail to plan, you plan to fail. That was just the truth.

And so what happens is we want that level of consistency with our social media, with our spirituality, with working out. But if we don't plan it into our day, guess what? It's not gonna happen. And lastly, ask people what they want. That we think oftentimes when it comes to social media, it's like, well, we need to be interesting

and we need to be vivacious. Actually, part of the reason why you have excelled is because your content is less about you and more about what you empower people to do. So when you ask people, hey, what do you wanna know more of? What are you interested in? And content begets content.

You create enough times, you're gonna get one person to ask you a question, and then you're gonna say, oh, you know, Steven from Chattanooga had asked me this. And all of a sudden, when you're putting out that content that people are asking of you, you're prepping your audience to start asking you more.

So then, you know, you can be like, Ed, do an Ask Me Anything, go on stories, put out content as you see so fit. And so Ed and I had a conversation before we had started and he's taking a little bit of a step back in regards to some aspects of social but he's still consistent with his podcast. He has a plan for his podcast and he's listening to what people are seeing, watching and saying in regards to serving them better. Yeah I also listen to you. Here's how you ended up coming back on. One, I've wanted to for a while.

And then a couple weeks ago, I was watching your stuff and you talked about some hate you had gotten online. And someone had, I want to talk about this though. And someone had said, oh, she tries too hard. And I think someone looks at you, you had a great husband, beautiful family, you're financially successful, you, you had a great husband, beautiful family, you're financially successful, you really live in a good life and you have influence, you make an impact and I think maybe they think maybe someone

like you has thicker skin than they do and then last night one of our really good mutual friends, I won't say who but it called me and she had thought she was left out of a meeting we were all having it turns out that meetings not happening but she was very hurt and I'm wondering how you deal with criticism and hate because I think the reason people don't keep their word on some of these things is they're afraid they're afraid they're not enough they're afraid they're gonna get criticized they're afraid they're gonna be rejected some of them may be for're going to be rejected. Some of them may even be afraid that they're going to be successful. So how do you deal with that? Because even to this day, even someone like you, it affects you,

I assume, like you even posted about it. So tell us about that. It absolutely I'm I would just not lie. It never feels good to read something about yourself that was said directly to you, or said to somebody else that you had come across. And the chasm between who we are and who we want to project ourselves to be on social media is so wide so that if somebody drops a tiny kernel of truth that has a little bit of a sting. So when somebody says, oh, she's trying too hard because of this, so this is what happened. Somebody had sent a DM and they responded to my story thinking that they had forwarded that story to somebody else.

But that comment came to me. Ooh, look at it. My dad always said, time got in truth. Everything is revealed with time got in truth. And so I knew exactly where this person stood and that's totally fine. And the reason why it hurt was because it felt a kernel of truth in it.

I do try hard, Ed. I am not the most talented. I am not the smartest. I am not the cutest. I am not the richest. I am not the thinnest. I am not the whitest, the blackest, the brownest, the purplest. I am none of those things.

So you know what? I do try. It doesn't come easy to me. And if I exude trying, then so be it. I would rather be criticized for trying and failing than being criticized for doing nothing at all. And here is the irony of it all, Ed. If we try or we don't try, they're going to judge. If we sit on the couch or go on a run, they're still going to judge. If we eat the pizza or green smoothie,

they're still going to judge. So people are going to judge If we eat the pizza or a green smoothie, they're still gonna judge. So people are going to judge anyway, do you? Doing nothing less doesn't keep you safe. Doing something less robs you of the purpose you were put on this earth to do. So let them judge, let them see me try. I will be unapologetic about it.

It doesn't mean that it doesn't hurt. And it doesn't mean that I have thicker skin than anybody else. I just choose to continue doing me because I was put on this earth to serve somebody and if you ain't that person no problem but if somebody's hearing this right now and I'm serving them girl I did what I was supposed to do today that's it. Yeah by the way you are I can tell you right now it was one of the most fire things on the podcast in like

five years right there and by the way girl or boy trust me because there's a boy right here very fired up. You know that sounds incredible and like my blood's pumping even a little bit better than when we started. But let's talk about how a little bit like how you do it. So hey guys I want to jump in here for a second and talk about change and growth. And you know by the way it's no secret how people get ahead in life or how they grow. So hey guys, I want to jump in here for a second and talk about change and growth. And you know, by the way, it's no secret how people get ahead in life or how they grow. And also taking a look at the future. If you want to change your future, you got to change the things you're doing.

If you continue to do the same things, you're probably going to produce the same results. But if you get into a new environment where you're learning new things and you're around other people that are growth oriented, you're much more likely to do that yourself. And that's why I love growth day. Write this down for a second growthday.com forward slash ed. My friend, Brendal Bruchard has created the most incredible personal development and business app that I've ever seen in my life. Everything from goal setting software to personal accountability, journaling, courses, thousands

of dollars worth of courses in there as well. I create content in there on Mondays where I contribute as do a whole bunch of other influence like the Avengers of influencers and business minds in there. It's the Netflix for high achievers or people that want to be high achievers so go check it out. My friend Brennan's made it very affordable, very easy to get involved. Go to growthday.com forward slash ed. That's growthday.com forward slash ed. So hey guys I've been talking about element for a long time. You've got hydrated, you gotta get your electrolytes, and I do that with element, as do just about everybody that I know that's doing these mixes in their drinks. And so it's great when you want to cool off. But what if you wanted to drink a hot drink, right? Well, guess what? Elements got something for this season that I think is great. Elements got something called chocolate medley. Oh my gosh, it's unbelievable. It's only out when the temperature drops like it is right now. This

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sign up for Greenlight today at greenlight.com. Ed, that's greenlight.com. Ed to try green light today, greenlight.com. Ed. I know that one of the things you really wanted to do more of but had some trepidation about was more stage speaking. So I remember back in the day, in fact you're so generous to Max one time who, yeah, she ended up buying my son a ticket to an event she was speaking at and I mean literally writing, buying the ticket not like comping a ticket. She bought my son a ticket to an event. I did not know that until after the fact. However, at that event, I asked my son, sincerely, there's like 20 speakers.

I said, who was the best speaker? And he said, your friend Jasmine was dead. But I know that at that time you still had a lot of anxiety about stepping out on stage and speaking for whatever reason. So do you still have it? And what did you actually do to overcome that fear? I'm sure you stepped out and did it but was there anything else mindset wise, thought wise and then what did you learn from stepping into that uncomfortable place?

You know, Ed, for better for worse, for better for worse, there is the fear of the known and there's the fear of the unknown. And every time I get up against those two options, I have trained myself to choose the unknown. This goes back to the thing I just said, I would rather fail at something I love. I would rather be judged for trying. I would rather try something and not do it than to get on my deathbed and wonder what if that had happened, because I think that the last time we were on this podcast on your podcast,

we talked about my mom's battle with cancer. And what I didn't say on that podcast was that my mom is still here with us today. And so all of that was a training of my mind to break my frame of reality that if I at the time I was 25 years old and my mom was 50 and she was diagnosed with brain cancer and cancer of the central nervous system, her diagnosis was terrible. It was beyond bad. She had battled for nine years

and then they said, this is it. The time of her life had come and we had to make some very hard decisions at that time. Lo and behold, there was a miracle working on in the background, but at that moment, I had this reconcile that we are not guaranteed time. And so if we aren't guaranteed tomorrow, if we're not guaranteed an hour from now,

then why would I ever rob myself of trying to do something if it was put inside me? Ed, I firmly believed that I wouldn't have the idea or desire to step on a stage and help other people if I didn't think I had the capacity to do it. Ed, I didn't wake up this morning and say, you wanna know what I want? I wanna go on the PGA tour.

Of course not. I didn't have that idea, right? So if you have an idea, you want to become a baker, you want to become a teacher, you want to become a lawyer, you want to become a videographer, you want to become a supermodel, you wouldn't have that idea or desire in you if you didn't have the capacity to achieve it.

So when I talk to Ed, who, to me and Ed, and I say this to anybody, I don't just say this because we're on your podcast. You are hands down the most phenomenal speaker I have ever sat and studied. Cause boy, I study you. I study you. I study the hands.

I study the back. I study the lean down. And I'm like looking at what it is. And I feel like when I watch you speak, I am studying the game of Venus and Serena Williams. I'm watching somebody at the prime height of pure and utter Clydesdale perfection saying, that's the bar. So when I have the opportunity to ask you like,

hey, how do I get better? Or how do I show up? It was just exposure therapy. It was just saying like, the more I do something, the less it scares me. So back in the day when Max went to that event, I just say, you gotta get your reps in girl. You gotta speak at these small little tiny stages

before you ever get to a big stage. And still to this day, I had a speaking event last week. I was dripping sweat. I was doing deep breaths, deep breaths. And I said, the minute you get in, if you make it through that first five minutes without fainting or passing out, you're gonna be okay. And so people ask us, so what's the secret?

Well, the secret is reps and reminding yourself your life is. And so that, you know, people ask us, so what's the secret? Well, the secret is reps and reminding yourself your life is not in danger. If you fall flat on your face, you're gonna have another opportunity to do it again. This is not the last and only or final time. Jasmine, my gosh, this is so good. I'm just watching you.

I mean, you're at a totally different level. You're, and by the way, thank you for saying that. I'm just listening to you rip right now. I'm like, my gosh, she's so good. You bring massive energy, like even today. Like I'm trying to even get to where you are energetically today, seriously. And yet I know you well enough to know, like any of you listening to this, man or woman a lot of life runs a company has to do all of her social media posting, wife, mother, like I said early sister, she's got a twin like I know her life right? Like a lot of you like there's a lot and I wonder what you do to protect your peace to quote our friend Trent Shelton, is there anything that you do as a ritual or

a practice or habit so that when you do show up, it's pretty much your A game when you show up. I think a lot of moms or dads out there like, I'm so spent at work, it's kind of my C game with my kids. Or, you know, I'm so busy with my kids and work. It's, I work out, but it's like a D workout. What do you do to show up like you are today in your A game? Do you take breaks? Do you have a ritual or prayer thing you do? Mental health stuff? Like, what do you do to show up like you are today in your A game? Do you take breaks? Do you have a ritual or prayer thing you do? Mental health stuff? Like what do you do?

I would say three things keep me at this energy level. Number one, it's rituals. So every single morning without file, I will get up and I will pray and I will meditate and I will journal. Now before anybody is like, well, that must be nice. How long are you spending doing that? Honestly, it's about 15 to 20 minutes. I'm gonna get in what I can get in, but I have to start my day that way

because it's super grounding. I get into a gratitude practice, I get into a meditation, I pray, and then I read. And the second thing that without fail, six days a week, I am working out. And I am waking up early, I'm having my quiet time, and I'm working out before my husband or my daughter are awake.

I am really highlighting that time as just solo me time. I have to fill my cup because my team, people who I serve, my business, my daughter, my husband, my family, my friends, they're all taking from my cup, which I love. But if my cup wasn't full, if I didn't take care of myself first, I couldn't serve and be in that place.

So between the prayer meditation gratitude between working out, and then it's a little bit difficult for a lot of people and I respect it. But I have to say, I live and die by my calendar. My team fills every single moment. If you were to look at my calendar, people would look at that be like, that is disgusting. I could never have a calendar like that. But literally, minute by minute by minute, my productivity is really high

because every minute of my day is calculated and planned. And I think that that level of discipline, so we restrict ourselves so we can indulge. I think that shutting my computer at five o'clock every day is an indulging opportunity. I get to hang out with my daughter who gives me life. I get to hang out with my husband who gives me life. I get to cook together or we go out to eat or we go to the library or we go to the park.

That gives me life. My energy is filled in the beginning of the day and my energy is sustained at the end of the day because in the middle of the day it's take, take, take, take, take. So I like to protect my energy and to sustain my energy on both sides of the day. That's so good. You know, that's a secret everybody is if you watched elite performers, how they manage time and use time and how precious it is to them. It's funny, some of my most popular clips are how I talk about my mini day and compressing

timeframes. Also some of the funniest clips online. There was an interview I did where I misquoted time and stuff and it's just like got millions of views. But it's the same clip actually twice. It's my most liked and my most laughed at. But the point that is that I think if people spent a day with you like even scheduling the show today. First thing I said to you before we got live is I said hey you're hard to book and she's like I got an hour here, I got an hour next Wednesday and

what I loved about that is I didn't feel guilty because that's how I am. Like my days are like bang, bang, bang, bang, bang, bang. And I love that, but I also have these practices like you do that feed me. I think there's levels to this game in life. And if most people knew the way that we viewed time, they would begin to see it as more precious and use it a little bit differently,

or frankly not waste it as much so that when they, so that you can indulge, like you said. That other thing you said earlier, by the way, about exposure therapy, I'm stealing that about you know just exposure therapy I'm getting more comfortable doing something was brilliant all right we better do some social media and branding stuff from I'm gonna get in big trouble so give us some advice on social like your social looks like you what I mean by that is like even how your office is

set up there the look look, the colors. There's something when you go to your page that it's pleasing, it's pleasant. Mine when I was posting it was just a mess, but I'm kind of a mess. So it sort of fit me too, right? But what advice would you give? Someone's listening, okay, look, I'm not a big social media person, but I probably should be doing more of it. What would be something tangible you would tell them to do? Well, what we've seen, and so I'm going to geek out for a second.

Yeah, I think out. Morning, you start yawning, you just say, girl, let's move on to the next thing. Not going to happen. I love I love history. So I didn't learn how to read until I was 11. I was homeschooled. I was never like the smart or the intellectual kid. And that's okay, because you found what ways around to find things that were actually interesting. So coming from like a storytelling oral family,

my dad loves history. So he would talk to us a lot about history. So there's this deep ingrained love of history. So I started realizing that into adulthood, one of my greatest assets as an entrepreneur was to be able to understand that history repeats itself. And if history repeats itself, cycles of business repeat itself. So what we've seen is a cycle in which marketing existed.

Let's go back to Oprah, right? Oprah, foundational. The channels of marketing at that time during the 80s and early 90s, newspaper, radio-ish, and television. Those are the only three ways. Now, if you didn't have cable, and a lot of people did not have cable

when Oprah started hitting up those markets, you were really dominating television at 3 p.m. every day. Very few other things could be distracting at that time if you wanted to have some sort of education, entertainment, or enlightenment. Oprah served that really well. And then all of a sudden, if we were to flash forward into the timeframe of Paris Hilton and Kim Kardashian,

well then the platform started diversifying. People were no longer just watching TV. They were watching TV, they were watching cable, they were on Facebook, they were on Instagram, they were on Twitter, they were on YouTube-ish. So what happens is Kim Kardashian and Paris Hilton were able to capture a new market that didn't exist in the Obra market.

So they found rich, right plan that not a lot of people were paying attention to. So because people weren't creating content at that time, they went through and they said, we're gonna create so much that we're gonna dominate this platform. Shortly thereafter, MrBeast comes on with long form YouTube content.

But as you've noticed, there's been more platforms and more ways for people to become attention driven on what they find important. No longer just the newspaper, just the television. Now you have a litany of ways for people to find information, get educated, entertainment or enlighten. So if you are understanding and saying, I need to be on social media,

the temptation is to think I need to be on everything in all ways, in all things. And you get burnt out, overwhelmed, and you don't see any traction. But that is like deciding, I'm gonna go to the gym and I'm gonna swim on that day, I'm gonna work on my arms, my back, my calves, my toes, my lats, and all of a sudden you're like,

why don't I have a six pack? You were doing a lot, brother. Like, so what we need to do is we need to say, how do we focus? And the good news is that what we're starting to see now in marketing trends is people want deeper content, not wider content. People wanna choose their platform

and they wanna go deep around niche content, fitness, comics, cooking, whatever your shtick is. Don't think that you need to talk about all the things on all the platforms in all the ways. If you're just saying, I wanna prove myself that I can be consistent, great. Let's start simple. Pick a platform and pick topics.

If you are building out personal development, what about personal development do you really wanna talk about? Is it mindset, personal development in regards to a belief system, personal development in regards to positive thinking, whatever it is, pick your lane. Stick to that lane, go deep, deep, deep. Build a small audience, whatever it is, pick your lane. Stick to that lane.

Go deep, deep, deep. Build a small audience, not of fans, people who like what you do, but of evangelists, people who will tell other people about your account. You serve that small group of people and then they go and tell their friends and their family to really be about you. That's true growth.

And that will take a long time, which leads me to like the second point about social media and where we need to be. Patience, patience, patience, patience. You will not get results in three months. You will not get results in six months. You might not even get real results for a year. So if you go in and saying, I'm gonna go on one platform,

I'm gonna serve a small group of people, I'm gonna be consistent, I'm gonna have a plan, I'm going to go on one platform, I'm going to serve a small group of people, I'm going to be consistent, I'm going to have a plan, I'm going to ask people what they want, and I'm not expecting anything for a year. All right, now we can talk. I second every single thing that Jasmine just said. One of the mistakes I made that I got away with was broad content when I started,

because mine was, and it still is broad. But I think a lot of times my audience particularly looks at me and thinks, oh, I can talk about everything. I can do fitness, spirituality, business, marketing, you know, personal development, wellness. And I really don't believe that's the way to go. I believe what you just said is deeper, not wider. I totally agree with that.

Well, well, Ed, if I might, and correct me. Like I love I love I love being corrected. I totally agree with that. Well, well, Ed, if I might, and correct me, like I love, I love, I love being corrected. I really do. So there's this theory called Sheehan's wall, which in order for you to be able to earn the right to talk about a lot of things, you have to break the wall. And so Rory Vaden explained this to me. It's like, if you want to talk about tennis and you want to talk about chocolate and you want to talk about cooking and you want to talk book reading, well, you can't break the wall with four bullets. But if you decide that you're going wanna talk about tennis and you wanna talk about chocolate and you wanna talk about cooking and you wanna talk book reading, well, you can't break the wall with four bullets. But if you decide that you're gonna talk about cooking

and be the best and go deep and find that platform and stay consistent and have a plan, that becomes a cannonball. And that will break through the wall. And once you break through the wall, you can then talk about golf, cooking, book reading. So Ed, he earned the right to go broad with his content because on the front end, for many years behind the scenes,

pre-social media, he built out a business and built out a team of evangelists who knew him as one singular figure about one topic, broke through the wall. So what many people saw is the podcast and the social going broad, but what they didn't see all those years before was how deep and wide his audience went.

He broke through the wall, which earned him the right to talk about those. You're 100% right. You're by the way, you're, I'd like to correct you. You're 100% right about that. You are. And also I probably a little bit older and had had some, I don't, this sounds like I'm not bragging when I say this,

but I had had some success and I had some credibility in multiple areas before as well, but like you're- Yeah, just a wee bit there, Mr. Ed Mylatt. Just a wee bit. What about a lot? Yeah, but you're, not a lot, but thank you. I appreciate you saying that.

I truly do. What does the future hold for business? Well, let me tell you right now, you can ask nine experts. You're probably gonna get 10 different answers. Bull market, bear market, rates are gonna get get cut they're gonna cut it five times six times inflation is gonna go up or down who the heck knows you don't really have a crystal ball and that's why I love net suite because you can get some measure of control and the most important areas possible in your business so if somebody

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to AI and machine learning at netsuite.com slash my let. The guide is free to you at netsuite.com slash my let. Netsuite.com slash my let. So hey guys, about a year ago, Rocket Money started sponsoring the show and I'm like, you know what, I probably don't have any subscriptions I'm paying for that I don't know about, right? And then Rocket Money found $700 a month, more than that actually,

about $730 a month that I was spending on a bunch of subscription stuff off my card that I had no idea I was paying for. Rocket Money helped me out tremendously and here's why. Rocket Money is a personal finance app that helps you find and cancel your unwanted subscriptions. You can see all of your subscriptions in one place, know exactly where your money is and is not going and Rocket Money can help you cancel the ones that you don't want right on the money. Rocket Money will even help negotiate your bills for you. Sometimes it can save you up to 20%.

So Rocket Money has over 5 million users. The average person has saved over $740 a year and over $500 million so far in cancel subscriptions. Stop wasting your money on things you don't use. Cancel your unwanted subscriptions by going to rocketmoney.com slash my let. That's rocketmoney.com slash my let. Rocketmoney.com slash my let. I want to go back to life stuff in a minute, but I got to ask you one more thing on just business and marketing first too.

Yes. Yes, yes. What is guerrilla marketing? Like what does that term mean? It's like in my notes and one of our mutual friends is like, you got to ask her about two things. So I'm going to do them back to back. Ask her about what guerrilla marketing is, because I've heard the term, but I don't really understand it. And then the other thing I'll ask you after that's the same friend told me to ask you two things. So I want to ask you guerrilla marketing first.

What the heck? What does that term mean? I mean, guerrilla marketing and for a while and I mean, so this is how you know, like I backed myself into business. I don't have an MBA for all intents and purposes. I shouldn't have started a business and then yet I did and found success multiple times over. And so now having the ability to sit as an advisor for companies, I'm an investor, I have a holding company, what I could see are trends and patterns. And anytime that I see a marketing rut in a business,

I immediately think of Gorilla. And for a long time, I thought Gorilla was Gorilla, like, ooh, ah, ah, no, no, it's Gorilla, like Che Guevara, okay? So it's G-U-E-R-I-L-L-A, Gorilla marketing, which means subversive, different, going against the norm, doing something that's so polar opposite than what we are constantly seeing

that it can't help but stick out. And so a very common example that I'll use, many of us are familiar with an app called Bumble. It's a dating app where girls pick the guys. Okay, well, in the beginning, Whitney, the founder, CEO, well, she didn't have a lot of money for traditional marketing. At the time, you have Match and you have Hinge

and you have all these other apps that are going out there using traditional forms of marketing on social media. But what she decided to do is say, okay, we don't have a lot of money, but we can get really creative. So she printed out yellow, bright yellow shirts that said Bumble. And she had a contingency of girls and colleges around the United States where they would all wear this shirt. And traditionally, a class would start at noon or at two, the class would go about 10 minutes. She would have a girl walk into a large auditorium,

walk in while the professor's speaking. She stands in the front with her bright yellow shirt that says Bumble, and she kind of looks around and says like, oh, sorry, wrong classroom, and walks out. This contingency of girls wearing yellow shirts with the word Bumble, people are like, what is that? They started getting people talking. We're like, yeah, this girl walked in,

she was wearing a yellow shirt. Yeah, this girl walked in, she was wearing a shirt. Wait, wait, wait, what? And so people started searching for what Bumble was. That's classic guerrilla marketing, getting people asking what? Wait, how is this going on? And rather recently in the UFC, I know you love the UFC, my husband, JD. I mean, so there was a recent rather guerrilla marketing tech where it says like, we can predict the next president.

And it was actually like a crypto exchange. but people were so interested that they just saw this ad and were like wait what is that anytime somebody's saying wait what is that what's going on guerrilla marketing and it's finest when you have people searching to find the answer and hitting your website that's guerrilla marketing at its finest it's so good are you guys listening to this today by the way those of you that have not been listening to the show for like six or seven years go back at some point and go watch my first interview with Jasmine. By the way, you'll see she was incredible. She truly was. That's why I had her on. I had Jasmine on when she was just really getting going. But I want you to watch that episode and then put it next to today and you will see what hard work and reps, exposure therapy, learning,

associations, getting around the right people will do for you. I mean, you're talking about someone who has grown tremendously the last few years. And so this is where I want to go back into like growing as a human. I want to get into the juice here now. What is self-actualization? I know what the term means, but they said, ask her about this. She's got a good message about this. I'll tell you after the interview who it was that asked me to ask you that question.

Oh, good. Yeah. I have to thank this person for putting me in the hot seat over here. Yes, sir. But clearly, clearly, even in my own case, like, I think I've just gotten so busy over the years. That's sort of been like on the back burner for me in the way that I look at it. So what does that term even mean to you? And teach us about it? Because I want to say who it was, but

I'm not going to say. I'm so I'm so happy that we're actually talking about this right now because you had said, and I think I'm going to actually challenge and invite you to apply it at a different label to this because you said I'd put this on the back burner. And after we actually talk about self actualization, I think you're going to choose a different way to say I put it on the back burner. Here's why. So self-actualization. So there is a social scientist by the name of Maslow. He created Maslow's Hierarchy of Needs.

And so if you're just listening on audio, picture a triangle with the apex at the top. And then what you're going to do is you're going to divide that triangle into four parts, the largest at the bottom. Now at the bottom, Maslow says, we have this hierarchy of needs. We cannot find success, joy, happiness if the base of our triangle isn't covered.

The base of our triangle is safety. Do we have food? Do we have a place to live? If people don't feel safe about having a place to live or having food or taking care of their family, if they don't have that, they cannot experience true enlightenment, joy, purpose. So once we go through the base things covered,

then we're gonna go into the next smaller area on that triangle and that's love. Once we have our basic needs met and we feel safe, we can then accept the love that we think we deserve. Now, after that, we then want, and we go up that triangle a little bit, we want success, we want pursuit of things, but we cannot feel successful

if we don't have our safety needs and if we don't feel truly loved. This is why we see a lot of rich people who are crying in their Ferraris. Because they actually think that money or success will get them love, but what it will get would be bought friends and transactional relationships. And so beyond having safety, love, success,

at the very top, you get to purpose, AKA self-awareness, AKA I'm standing in the light that I am supposed to be in. And so when Ed, you had said, oh, I think I put on the back burner. No, Ed, I truly believe because I know you as a friend, you are safe and my God, you are loved by the people who matter the most to you.

And you absolutely have found your version of success. Who cares if I think you're successful or not, because you've defined your version of success and you've met that. So that when you are actually living in your purpose so when you're actually finding joy by choosing the stages you want to speak in the business ventures that you want and the time with yourself you're actually at a point of self actualization and so much confidence that you're standing in your purpose that it's not

in the back burner you're just dwelling in a higher a higher energy level and a higher confidence than most other people and that my friend is power no I totally agree with you I would say in my case we agree on what the term means too. And I love Maslow's hierarchy of needs. What I would tell you like just being transparent, sometimes on the show, there's like these moments where I say things, I'm like, oh, you're recording this by the way.

I have lived the way that you just described fully for many, many years, but this last year, I sort of went back to safety in the sense that I was so scared about my life and my health. If I'm just being honest with my audience, I sort of, I sort of, uh, I went all the way back down to, um, you know, in all candor, like, am I safe? Am I breathing? Am I going to be okay? And so I did put a little bit of all the other elements of my life because you are, you are right. I mean, I certainly live my life that way, but this last year, I'm just sort of getting back now

to like, okay, it turns out I'm probably not gonna die. So let's live now again, let's live fully, let's not play defense all the time. So yeah, 100%. By the way, it's one of my favorite conversations we've had on this show, and as long, I'm getting emotional, sorry, and as long as I can remember because it's important

for me. When I ask you about something because you're- Wait, Ed, can I repeat back something because I want to document it for me and so I find myself that I have to repeat. You said, I realized I'm not going to die. So now it's time to live. Amen. And I just think to myself, if we can all like repeat that again and again, that if there is breath in my

lungs, and my heart is beating, that now is not the time I'm going to die. So why not choose to live you friend? Oh, your gift. Amen. You're a gift. You're a gift out here. You're a gift. Gangster tear. Got a little gangster tear coming out again. You cracked me up. But thank you, I'm glad you did repeat that because you know what everybody, I mean at one point we're all gonna go,

and I said this to the person the other day, I said I already kinda know the end of the game, I get to go to heaven so I might as well play. You know what I mean? Like I already know the end of the story. And in my case, in my faith, you know the case has already been made for me. So why not take some risks in your life?

The case has already been made, you're going to heaven. That's right So I already won. I already won. It's just true. It's like, and that's what I mean about that. Now I'm getting back to the self actualization in my life. This show is sponsored by BetterHelp. Listen, it's the time of year where you want to make the next year one of the great years of your life. One of the things you should probably consider is therapy. Most successful people and happy people that I know are either in therapy or have been in therapy

because it helps them get clarity, helps them unwind some things that are holding them back and it gets them focused on the things that need to move forward. So whether you've got major trauma in your life you need to work through or just a lack of clarity and focus in your life that you would like to get more clear on things and a sense of direction in your life. Therapy is a great way to do it and that's where BetterHelp is so great for people to learn different things and that's where BetterHelp comes in. So if you're thinking of starting therapy give BetterHelp a try. It's entirely online,

it's convenient, it's flexible, suited to your schedule. Just fill out a brief questionnaire to get matched with a licensed therapist. You can switch therapists for any time for no additional charge. Find comfort this December with BetterHelp. Visit betterhelp.com slash ed show today to get 10% off your first month. That's BetterHelp, H-E-L-P dot com slash ed show. What holds everybody back? So like it's two of us talking here today.

We have all these things about what you should do to make your life better and improve. And then yet someone gets out of the podcast today so excited, feeling in this beautiful state. They're optimistic, they're dreaming, their energy level's been shifted by you today. And then something happens, right? What do you think that something happens

is that holds people back? If you were to define, even in your case or in most people's cases, what holds them back and whatever that it is, how do they overcome it? I'm asking you difficult stuff today, I'm pushing you. Well, and this is really good because I feel very confident in my answer because it is not of me.

There are people who have studied the patterns that occur of why things happen. When do we feel like that bummer? When do we feel like, oh, we got hit? When do we feel like, man, I just got jolted? And oftentimes it's triggered by what we see. And in recent history, in the last less than two decades, we are holding not just what our friends and family

are doing at that very time in the palm of our hand, but millions of millions of people whose lives look beautiful and perfect and amazing. And so even if they're listening to this podcast and somebody's out on a walk or sitting in the carpool line or making dinner or listening in their cubicle while they're getting their work done and they're feeling good. Well, what happens is immediately after, or sometime in the near hour or so, we're gonna pick up and we're gonna have a dopamine hit where we look at the thing that will jar us back and make us realize that we're not

where we thought we would be. And Dr. Benjamin Hardy and Dan Sullivan wrote a book called The Gap and the Gain. And this is why we feel bummed with where we are right now. If you were to look at yourself right now, I don't care if you're in a car that you are not, you don't really wanna drive or a car you love. I don't care if you're sitting in a cubicle

or the White House. I want you to look at yourself and I want you to go back to who you were when you were 14 years old. Picture yourself as a freshman in high school and you're walking, you see yourself walking up to your locker and you shut the locker with your right hand and you look walking, you see yourself walking up to your locker and you shut the locker with your right hand

and you look at your 14 year old self in the face and you say, this is where we live. This is who we got married to. Yes, she drives me crazy, but we married her and we have a kid and you wanna know what? That Honda Accord you wanted to buy? I got that in 07. I now have like a Honda Odyssey, but you want to know what we're still in the Honda family If you were to go back and tell yourself what has happened since you were 14 years old chances are you would blow your mind?

The person you are today to who you were. Well, that's the game. That's who you've become to who you were, well, that's the game. That's who you've become. Now, if you were to go into this alternate self, this future version of yourself, or this self who you think you should be, you're out here and you're 37 years old and you're working in a cubicle and you thought that you'd be working

in the uppermost left office in a high rise in your city and you're not there. Well, what happens is this other idealized version of yourself who should have be thinner, richer, drive nicer cars, go on bigger vacations, have perfect kids, never have dirty laundry or dishes stacked up in your sink. Start comparing yourself to who you think you should be.

And the distance between who you are today and that idealized version of yourself is called the gap. And we can choose every day to live in one of them. We will either live in the game. Look at what has happened. Look at all the stacked proof. Look at how God never let me down. I thought many times that my life was over,

that I couldn't get back up and yet here I stand. And despite it all, it's better than I actually thought it could be. If we live in that place and we live in the game, that our energy, our interactions, our belief system become aligned to our divine purpose in life. Now, if we live in the gap, the things that we don't have and the person we're not and the way that we think it should be

and the amount of money we should have in our bank account, guess what? They're gonna be out of alignment because it will never be enough. So every day we get the choice. And if at the end of this episode, for some reason you're feeling yourself and then all of a sudden tomorrow, tonight, next week,

you open it up and you're like, man, I went to high school with that guy. And then all of a sudden you find yourself in the gap. You say, no, no, no, I'm in the game. And what got me to this point, it's not going to get me to the next point. So I'm going to change my system of beliefs in the way that I show up. I'm going to be consistent. I'm going to create a plan. I'm going to ask others and I'm going to serve well.

That, my friends, is how we continue moving forward. But we have to make the choice. A lot of us, we live in the ether of I don't know why I feel this way. Yes, you do. You in the gap. Identify the gap and choose to get in the game. That changes everything. Oh my gosh. So good.

So good. You, you're blowing my mind. So I'm getting back in the game and I've been in this rut and I just got to start. Like right now I got to start. I got to do something today if you were my coach and I was that person what would you say start doing this I've changed my mindset I'm gonna be in the game I'm not gonna be in this

gap I'm not gonna be comparing I'm not gonna be lamenting that ether thing you talked about all of that so okay now I my head, I think it's coming together right, I'm in the rut, what do I do now? So, talk about two things. Our brain loves proof. So our brain is a supercomputer. And so what our brain wants to do is go back and say, what were the patterns in my life

that brought me this result? And so what I wanna do is I wanna stack proof, I wanna shape my computer code to make what I have is enough. And so what I wanna do is I wanna stack proof. I wanna shape my computer code to make what I have is enough. And gratitude is a shortcut. I want you to have a quick win. If you're like, okay, Jasmine, I'm ready to live in the game, good.

Let's not make it about you because you are gonna let yourself down because you beat yourself up. But if you were to live in the game, I want you in a professional capacity, if you're like, okay, I'm gonna show up in my business for a different way, go back to anybody, I want you in a professional capacity, if you're like, okay, I'm gonna show up in my business for a different way, go back to anybody, somebody who believed in you

when nobody else did and send them an email, a text message or write them a note. And a text message, this is the quickest win and just be like, hey, thank you so much for, be specific about what they shifted in you and when they believed in you. And if you wanna start mending personal relationships, reach out to somebody who, ooh, it hurts.

You know, it hurts. You know, it's like the person where you're like, I gotta be the bigger person and I'm grown, I'm over it. And yet you hear their name like, oh. If you are in a relationship with somebody, you just wanna reach out and be like, hey, I just wanna say, I hope you're doing well. Thank you so much for who I became in the process.

Or text your kid, that annoying kid who argued with you 12 years old. No, I don't need to take my soccer cleats. And then all of a sudden you get a call at 2 30, mom, I need my soccer cleats. Text that child and say, I love you. Yes, I get annoyed when you forget your stuff, but I will always love you.

Reach out to people who impact you. And I promise you, the way that they show up will co-sign in your computer system. Gratitude makes it enough. We're gonna start stacking those small wins. And then secondly, make a plan for consistency. What do you wanna be consistent about? Communication, working out, your business,

posting on social media, whatever your plan is. And say, I'm gonna be consistent going to the gym three times a week, I'm gonna be on consistent social media four times a week, whatever it is, choose your number and then in integrity, stick to the number. But how do you stick to it by creating a plan? Now your plan could be as simple as going into a calendar and saying from one to two is the time that I'm going to create two social media posts this week from one to two is when I'm going to go to the gym from one to two is when I'm going

to meal plan because I want to make a difference in my life. If you don't have a plan of how you're going to deploy on your consistency, you're going to lose. So, gratitude, consistency, and a plan. That is where we start taking action today. That's so good. I have to tell you, sometimes when you get a little bit older like I have, you do things sort of reflexively

and automatically that you just, you do things sort of reflexively and automatically that you just you don't even realize that it's probably a strength of yours. So anytime, I just want to second what Jasmine just said, like anytime I kind of come up with like a new clear vision for what I want to do, I automatically like immediately, it's the same process, I make the plan. That's right. And I didn't realize that there are actually a lot of people who actually make decisions and then leave the decision without a plan.

And then like, but they're gonna get back over to the plan. I'm telling you that it's like one flowed process for me. Like if I decide, I got made a decision even like about four or five weeks ago on something with my money. Like I just strategically gonna do something with my money. I didn't leave that decision without the plan to do it. Who are the people I need to enroll?

Who do I need to text? Who do I need to call? What's the structure? So you're so right. I think maybe sometimes some of us take for granted some of the things that we've built habitually into our lives that we do well, assuming everybody does that, but they don't.

And so the plan part is massive everybody. Speaking of the plan part, like we're gonna go a little longer because it's too good. Sorry for you, but it was too good. My audience is gonna be the benefactor. So I'm grateful in advance. But I gotta ask you one more thing on posting and branding and life,

like scheduling, because I wanna merge the two worlds of social branding business and sort of scheduling, like what you said with your calendar. I wanna ask you two things about your posting. A, and you answer them together. A, it looks to me like you're doing way more video stuff than like stills like you used to. You used to do because your photographer,

her background by the way, she had the like most perfect photography business of all time. But like is that accurate that like maybe video is doing better and that's why you're doing more of that. Correct me if I'm wrong about that. And B, you do have a lot of content. I think the average person listening is like, I don't have the time. So do you actually schedule like twice a week we shoot content?

These are the two windows we shoot? Cause it looks like you're shooting, I know you don't, but it looks like you're shooting every day, all day, all the time. And I think that's what causes a lot of people not to want to do it. So lot in that question,

I'll just let you take it and run with it. Yeah, and I'm gonna start off by saying that the answer, when somebody says, it looks like it's a lot, I don't want to do it. Well, we first have to change that because whatever my answer is, I'm gonna tell you it's probably a lot more than what the average person is doing now.

However, if you want outsized results, there's a good chance you're gonna have to give outsized effort. And if you are not committed to an outsized effort or an outsized change, you cannot complain about the results you don't have from the work you don't do. So we just have to first acknowledge it's going to be uncomfortable. And it's going to take time. And it's going to be uncomfortable and it's going to take time and it's going to suck and you're going to feel awkward and it's going to take more time than you anticipate and then when you post it you're not going to get the results that you want of course not because life doesn't

work like that last night my neighbor uh she's caucasian and she's like jasmine i want to make birria and it's just like basically shredded beef but it takes a process and this whole thing and so she's sending me photos and videos of her process and then last night she's going through and she's like, Jasmine, I wanna make birria. And it's just like basically shredded beef, but it takes a process in this whole thing. And so she's sending me photos and videos of her process. And then last night she's going through and she's sending me a video and she's like, it's not coming out. I said, this is the first time you did it. Did you want to have restaurant quality birria tacos having done it the first time?

We gotta do this a lot more. Same thing with social media. So let's start with question number one. Right now I am creating more video, not because I want to, but because that is what the algorithm is indexing. I am not creating social media because I love it. I actually am not a fan. I actually do it as the cost of doing business.

It is a part of my business that I must do if I want outsize results. That's just the facts. I cannot wait for the day that I get to throw my phone in the water and never have to create another piece of content again. I can't wait. But until that day comes,

I'm gonna shut up Buttercup and buckle up. Why? Because we need to do things that other people are not willing to do. That is how we win. When we run in the margins and we stay consistent when other people quit, you win by default. I don't win because I'm the best.

I win because I'm the last person standing. And if that message isn't resonating with you, the rest of what I'm about to say, it's not gonna resonate with you either. However, when we talk about consistency in a plan, if I say I want to place, like I'm gonna just choose for right now, one social platform, and let's say that's Instagram.

If I say I wanna post every single day on Instagram, and I do, on average, I need to create at minimum 30 pieces of content. So what I do is I block out two days a month, full work days and that's when I'm batching my content. So I will do all of my iPhone reels, talking to camera simple, that is what I'm actually doing today.

So I start my days traditionally at 9 a.m. However, on my content days, I go from 8 a.m. to 5 p.m. But then because Ed's like, Jasmine, do you wanna record a podcast? I was like, scared, I'm gonna move my schedule. I'm gonna work a little bit later today so I can get this podcast in. But literally from 8 a.m. to 5 p.m.

I am banging out content content. I have all of my outfits laid out. I don't take any other meetings. I don't do anything. This is my day. On another day of the month, I'm recording all of my podcasts. Now my podcast will get small clips from that and turn it in.

So every single month I have at minimum 30 pieces of content every single day, but that's twice a month. So the rest of the 28 days, I am building businesses, I'm building teams and I'm building my dream. You're a force. Like this is so good. I know sometimes you listen to the show, guys, I'm like, Hey, they're so, I just so grateful when I have people on that serve I only do this show and every year around this time quite frankly Jesmyn I go do I want to keep doing it but it keeps growing and growing and growing and then days like today or I'll meet

fans of the show and I just know it's making a difference and I'm like I'm so great I get to do this like right now in this moment with you I'm like I get to do this with her right now that's how good this is my friend I just want you to know okay I've got I've got one everyone by the way if you want help with your social media this lady has a business that could help you so really quickly tell us about social curator and then I got a question for you that I know everybody wants to hear at the end well you know Ed okay so if you're interested in social curator it is a social media marketing agency in your pocket. It's for business owners to help them show up consistently. That's all I'm

going to say about that. Here's why. Because in the world that we live, everybody is asking, asking, asking. And that's fine. That's business. You don't get what you don't ask for. I'm a believer of that. So I'm going to ask you if you'd like more information, you can check out socialcurator.com. I love it. OK, I want to ask you two last questions. I don't think I've asked this in a long time, or maybe if I've ever asked it. Is there something that I wouldn't know as a guy that I should know about anything that's different about being a female in business that you would want to share that's easier, more difficult, a different path and then even on top of that being a woman of color or being in a minority group of people that is just different about doing business or navigating or if you wanted to speak to that group for a minute and say this is sort of a little bit unique to you or is all of this stuff

minute and say this is sort of a little bit unique to you or is all of this stuff neutral? You know what I'm saying? Like it's the same for everybody. I'm just curious as to your view on that because you're you are one of the few incredibly you're one of the few prominent latina influencers and business women on social media. Now there are others but there should be hundreds of thousands and there's such a it's such a big consumer group as well. So that's a broad question and probably a weird question, but it's like something I wanted to ask you. Well, okay. It actually dovetails into my answer. So we're going to put a pin in this.

You said it's a big broad question and I want to go back to that in a second, but a couple of stats of every business ever, only 4% of those businesses will ever make over a million dollars. And of that 4%,.7% of females began businesses, females started businesses,.7% will cross the million dollar mark. And of that.7%,.2% will be created and started by a woman of color.

Wow. So point two percent. Ed, the Latino market in the United States is the fastest growing market, but disproportionately to the amount of businesses that are started and beyond and excel beyond the seven figure mark. So what I was going to say was the frame at which we look and view the world is our reality. So if somebody comes to me and they say, did you find that it was a disadvantage to be a Latina building a business or a woman building a business?

And I said, yes, it was a disadvantage. That's my reality. That's the frame in which I view the world. And if somebody were to ask me, has it been difficult or different? And I say, I took what I had and I made it work. That's my reality. And that's the reality that I chose.

I don't know what it is like to build a business with opportunity, with never second guessing, with confirmation bias. I don't know that. So I'm not gonna imagine. And so I'm not gonna say, listen, if you are a woman of color, if you are a brother, if you're a sister,

I'm not gonna say these are the things you should do. Because I don't know the frame in which the reality that you're working or viewing the world. What I can say, because I know Ed is asking from the bottom of my heart, talk to us about that experience. And I'm saying, I am one small voice with a very, very, very small litany

of the work that I have behind me. But I know Ed and I know people like Ed. And if there is a person in a place to invite somebody into a room, make a seat for them. Make a seat for them. If you walk in a room and everybody looks the same, make a seat for them. And I mean this on both sides.

If you're walking in and all the rooms are just brown, make a seat for a black person, a white person, a yellow, purple, green. Diversity makes us stronger business owners. Diversity is what made this country as amazing as it is. But if you find yourself with opportunities that are outsized and there isn't a woman or a person of color or a few of them in the room,

and you have the ability to do that, please do that. Understand that what we walk around, what you walk around as normal is what many of us look at as privilege. And you're like, it's not privilege. When you get to walk in a room like you belong, that is a privilege. And never forget, there are so many people

who wanna be in that room. If you have the ability to put a chair at the table, that is the most powerful thing that you can do. And dang it, this ain't even a gangster tear anymore. This ain't even a gangster tear. No, I'll do that. These are real tears. They're real tears, they're real tears.

It's like, I've been in these rooms, and Ed, you, my friend, have just opened doors for me so many times over. And I get choked up because I'm asking you to do the thing that you've done for me again and again. And just wanna say thank you. Oh no, I love you. I love being able to, no, I'm gonna get that way. One of the most amazing things about doing this show has been the blessing of being able to,

gosh darn it, just think of all the amazing people that have graced me and my audience with their presence, but one of the really cool parts about it has been opening and giving those seats to people, you know, actually them giving me the seat next to them, frankly. And by the way, everybody, you want to know some secrets from me. Most of you probably know this, but the president of my company is a woman. The person who's led my social media and has had her hands on everything I've ever done, my podcast and my social media for the last eight years is Trevi, who happens to be an African American woman. And so that seat has opened

me up to different viewpoints and different ways of thinking and different strategies. Right over here to my left, who's the producer of my show, is a Colombian man who runs my podcast, who's a producer. And so those seats serve everybody, including the person who provides those seats, which is me. And then the benefactor is millions of people, which is you guys. So what a powerful message you just gave. Last thing, real answer and answer in real time and not, not to social media. And by the way, all your answers have been real, but sometimes you're on a podcast. You're like, yeah, that's great. I know about everybody in what I would call like our space, the, I don't want you to call it, the personal development, entrepreneur,

influencer, celebrity space, right? I've been blessed that I, you know, I know most everyone in that space and I also know how many of them are happy and how many of them aren't truly, right? Like behind the scenes. Because so many of the people in our space are so good at helping other people be happy or more successful in their own lives sometimes frankly everyone that at their own expense I'm wondering has this been worth it and I want you to really you know as I'm finishing the question all the hours some of the criticism the work the emotional burden of carrying your family financially like you described earlier the hours the grind all of carrying your family financially, like you described earlier,

the hours, the grind, all of it that comes with it, which the great part of it is obviously the helping the other people and the financial rewards and all those other things. But is chasing your dream and getting at least a pretty good chunk of it like you have, what you thought it would be, worth it, different than you thought. How would you answer that if you're being completely transparent? It also parlays to the advice when people ask me like on podcasts, like if you can go back and tell your from yourself something, it's the same answer that I would actually give right this very moment when you're saying, can you just be real and talk to me about the cost of pursuing your dreams?

real and talk to me about the cost of pursuing your dreams. And that is it will take longer than you think and it will look different than you imagine, but it will be better than you can ever dream. And when you ask, has the cost been worth it? I can look at you and say, Ed, I would have paid tenfold for the opportunity for my life to change because a business became a passport. A business changed my family legacy. A business changed who I am as a first generation Latina. A business changed everything from my zip code down to the core of who I am as a person. So if somebody's asking me, has it been worth it to chase your dream? I would say I'm unworthy of how good it has been despite how hard it has been. And because I know that I'm looking around and I wonder how I'm part of the point 2% of women who could ever build a business to this capacity.

I can't help but think the reason I come on and create and the reason we have these conversations is because more people need to come create and the reason we have these conversations is because more people need to come with us, but we have to tell them, Ed, it will take longer and it will look different, but it would be better. And if you're at the point right now that you ask yourself, is this worth it? It's become too hard.

Be the last person standing. Win by default. Have people say you're trying too hard because you are. And the stamp on that passport to get to new areas in your life are going to be so beautiful if you don't quit. So yes, it has been so worth it. Oh my gosh. This has been an extraordinary conversation. Steven over here never gets emotional. I mean, he has the stone faces you get and he is all choked up and emotional over here never gets emotional. I mean he has the stone face you get and he is all choked up and emotional over here. This is one for the

ages. My gosh am I grateful for today. I love you and I just man I just thank you friend. You did this for me today and for everybody else not the other way around. I'm here for you anytime you ever ever ever need me and everybody. And everybody go follow Jasmine Star on social media, particularly Instagram. She's got an incredible following and her work obviously will help you and check out her podcast and social curator and everything else. God bless you everybody. Max out. Love you.