THE ED MYLETT SHOW - The Ultimate Path to Create MASSIVE Value For People with Dean Graziosi

Episode Date: October 26, 2024

What’s the Real Key to Fulfillment and Success? We all strive for success, but are we truly fulfilled? In this special mashup episode, I sit down with Dean Graziosi and several other high performer...s to explore one of the most critical questions in life: Can you have success without fulfillment? We break down why the chase for material success often leaves us feeling empty and how to shift our focus to the things that bring true joy and purpose. Dean and I discuss how aligning your passion with your career can unlock an extraordinary sense of purpose, why many people are chasing the wrong dream, and how to discover what truly makes you fulfilled. We also touch on how personal evolution is a constant—what you wanted five years ago might not be what drives you today, and that’s okay! Embracing those shifts and owning your journey is the key to creating massive value in your life and for others. You’ll also hear from Rob Dyrdek, who shares how he had to become the person he wanted to attract in his relationships, and Fallon Taylor, who opens up about the emotional journey of winning her world title and how she found fulfillment beyond just the accolades. The takeaway is clear: success is about evolving, contributing, and taking care of yourself so you can give more to those around you. Key Takeaways: - The Difference Between Success and Fulfillment: Why chasing material success without a sense of purpose will leave you feeling empty. - Owning Your Evolution: It’s okay to change your dreams. Learn how to adjust and thrive in every season of life. - Contribution as Fulfillment: How giving back and creating value for others can transform your life. - Self-Care for Success: Especially for women—how taking care of yourself first allows you to give your best to others. This episode is a game-changer if you’re ready to stop just chasing success and start living a life that truly fulfills you. Tune in to learn how to shift your mindset, embrace your purpose, and create massive value in every area of your life. Thank you for watching this video—Please Share it and get the word out! What part of this video resonated with you the most? Comment below! 👇 SUBSCRIBE TO ED'S YOUTUBE CHANNEL NOW 👇 https://www.youtube.com/channel/UCIprGZAdzn3ZqgLmDuibYcw?sub_confirmation=1 ▶︎ WEBSITE | https://www.EdMylett.com #EdMylett #Motivation Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:00 At Wealthsimple, we're built for whatever you're building. Built for Jane, who wants to break into the housing market. We're built for Ted, who's obsessed with what's happening in the global markets. And built for Celine, who just wants to retire and explore the world's flea markets. So take a moment and think about what you're building for. We've got the financial tools to help make it happen. Wealthsimple. Built for possibilities. Visit wealthsimple.com slash possibilities. So hey guys, listen, we're all trying to get
Starting point is 00:00:31 more productive and the question is how do you find a way to get an edge? I'm a big believer that if you're getting mentoring or you're in an environment that causes growth, a growth-based environment that you're much more likely to grow and you're going to grow faster. And that's why I love Growthday. Growthday is an app that my friend Brendan Burchard has created that I'm a big fan of. Write this down, growthday.com forward slash ed. So if you want to be more productive, by the way, he's asked me, I post videos in there every single Monday that gets your day off to the right start.
Starting point is 00:00:59 He's got about $5,000, $10,000 worth of courses that are in there that come with the app. Also, some of the top influencers in the world are all posting content in there on a regular basis like having the Avengers of personal development and business In one app and I'm honored that he asked me to be a part of it as well and contribute on a weekly basis And I do so go over there and get signed up You're gonna get a free tuition free voucher to go to an event with Brendan and myself and a bunch of other Influencers as well. So you get a free event out of it also. So go to growthday.com forward slash ed that's growthday.com forward slash ed. This is The Ed Mylett Show.
Starting point is 00:01:45 Hey everyone, welcome to my weekend special. I hope you enjoy the show. Be sure to follow the Ed Mylett show on Apple and Spotify. Links are in the show notes. You'll never miss an episode that way. My dear friend that's here today is the co-founder of Mastermind.com along with his partner and friend and my friend Tony Robbins. Dean Graziosi must be here today. So Dean, welcome to the show brother. It's always so good to be here with you. You know, Tony talks a lot about sort of the science of achievement and the art of fulfillment. And when I look at you, I look at someone who over the years has gotten a lot better at the art form of fulfillment. And so many
Starting point is 00:02:18 things about social media right now are hustle and grind culture, which you and I know two people hustle and grind more than you and I. But I'm not so sure that they're, I mean, I think there's a lot of success happening, but I don't know how much fulfillment's happening in people's lives. And so if I had to open up with a question and be, what would you say to somebody who feels like they're maybe having some success, but they're not fulfilled? What a great question. And kind of why we're leaning down the road of the game has changed
Starting point is 00:02:47 because I think it really has because you know success without fulfillment is probably the biggest failure of them all, right? I see you know you and I do have a lot of history and we have a lot of similar backgrounds. My dad's still alive at 87 years old and I watched my dad chase a lot of similar backgrounds. My dad's still alive at 87 years old. And I watched my dad chase a lot of things in his life. And at 87, I watch him, he's really sad, deep down. And I give him love on a regular basis and take care of him. But he's sad because he chased success,
Starting point is 00:03:18 even though it didn't really come to him. But he missed out on fulfillment. He missed out on being connected. My sister and him haven't talked in 20 years. He didn't talk to his brothers and sisters. Now I'm not trying to get on a personal note, but I get to witness with a man who's at 87, who's one of the smartest people I've ever met, my dad.
Starting point is 00:03:35 And I watch when he talks to me and he looks in my eyes and he'll tell me he loves me now. He never told me as a kid, you know, old school tough Italian guy from the East Coast, but he tells me now and his eyes fill up with water and a hundred times, a hundred percent of the times him and I talk now we're together, you know, at least every week. And I just watched a life without fulfillment.
Starting point is 00:03:55 And I get to be Tony Robbins partner. I get to do this for a living. And I get so many, I see so many people chasing success. And one of the things I want to share is we're, when you people chasing success. And one of the things I wanna share is, when you're chasing success, especially through a career and a career mindset, we're never taught the art of fulfillment. We're never taught that we could find something with purpose.
Starting point is 00:04:16 We never taught that we could be passionate about what we do. We're taught to balance work and play, work and life, right? We're supposed to say, shut it off at five o'clock. How does that work, Ed? Do you walk in the door at 5.30 and play, work and life, right? We're supposed to say, you know, shut it off at five o'clock. How does that work, Ed? Do you walk in the door at 5.30 and go, okay, honey, I'm leaving at the door? No, and the only reason we're taught that
Starting point is 00:04:33 is because most of the time we're taught to do something we really don't love in a career we really don't like. And then we're taught to shut it off and be somebody different at home and maybe watch football on a Sunday and have a couple scotches every night to just numb it rather than work-life integration.
Starting point is 00:04:47 I think COVID had a big shot in the arm of this is people were realizing, hey, I'm doing OK financially, but I don't like my life. I'm not happy. I'm not fulfilled. I'm looking around corners. I see somebody at dinner and they're smiling. I think they got a better life than me,
Starting point is 00:05:02 because inside I'm miserable. And I think that's one of the things you do so well, Ed. And I loved, loved listening to every word of your last book. I mean, cause I know you so well, like I said, but helping people realize when you can find that balance of a career or a business and working on the best version of you, that's where life is. And I think that's why Tony and I have been, you know, screaming from mountaintops is this is the time because we don't get a second chance.
Starting point is 00:05:30 And maybe it's because I'm in my fifties, mid fifties that and Tony's in his mid sixties. It's like, we just want to shake people and say, don't settle. You can have both. You know what? The thing about what you've been doing too, which is really teaching people how to take their knowledge and, and express it and they can monetize it, but they can also serve people when they do it. And one of the pathways to fulfillment for me, and you can talk about the event as you
Starting point is 00:05:54 answer this question, but I'd like you to answer the question directly too, is that I think if you're not feeling fulfilled, perhaps it's that you're not really becoming the fullest expression of yourself or the expression of yourself that you're not really becoming the fullest expression of yourself or the expression of yourself that you want to be. And I think so many people, maybe they've got a little bit of money, maybe they don't even have it. They think, well, if I get the money, I'll feel fulfilled or if I get the relationship, I'll feel fulfilled.
Starting point is 00:06:17 What I've found is I've gotten older. If I look back at my last 30 years, different things make me happy, but one of them that almost always delivers fulfillment for me is when I feel that I'm expressing the versions of myself that are the most beautiful, that are the most proud, that are the most giving, that are the most generous. And even the parts of me that I'm the most afraid to express, I find bring me the most fulfillment in my life. And I wonder if that lack of fulfillment
Starting point is 00:06:47 is correlated to a lack of expression of who somebody truly is, what they know, what they feel, what they believe, what they value, what they stand for. What do you think? Such a good way to frame it. I think you're spot on. You know, I wanna ask you something.
Starting point is 00:07:04 The American dream, do you think, I brought that up, we had a team meeting, and everybody under 35, we had a meeting with about 12 of us, so I want to ask your opinion on this. I brought up the American dream, I just brought it up. I said, do you think it still exists? Is it still alive? And what does it mean?
Starting point is 00:07:22 And I have to say, the people on the team under 35 is like, oh, no, you know, I don't know if the American dream that might be controversial. And people over 50 are like, yeah, that is the thing our parents and grandparents came to this country for or worked hard for. I had never seen something so, you know, opposite. And the younger kids on my team,
Starting point is 00:07:41 I say younger kids that are 35, they're like, I don't think you should bring that up. I was like, wow, is that what we are as a society that we can't talk about the American dream? Because my definition, I'd love to know yours, Ed, my thought of the American dream, wherever you live in the world, is living into your full potential, like knowing you're meant for more, right?
Starting point is 00:08:03 But actually doing something in your power to achieve it. Right? And I think, I don't know how that could have gotten a bad name, maybe I'm blind or naive to it. But I think what you're saying is like, a life lived without tapping into that full potential you have, or at least trying, I think is the saddest life ever.
Starting point is 00:08:25 And to me, it just looks like, hey, fight for it. Do whatever it takes. You want to call it the American dream. You want to say you're living into your full potential. Whatever it takes, I just know if you leave gas in the tank at the end of your life, right? I think I watched you say one time, if you had a cell phone at the end of your life
Starting point is 00:08:43 and God played you a video of the man you could have been or the woman you could have been. Won't that be the most horrific thing on the planet? And yeah, I do think that's sad. I got to tell you, the version of the American dream for me, to me it means freedom. And that's freedom to express yourself, be yourself. And if those things, like I have a sister who I think is incredibly fulfilled. Andrea, my middle sister. I think all three of my sisters are.
Starting point is 00:09:06 But my middle sister, I'll tell you about her Dean really quickly, she had lost her vision many years ago. Most people know that she had gone blind. She's diabetic retinopathy. And so she had lost her vision. And my sister doesn't make a lot of money. She's a Christian school teacher.
Starting point is 00:09:22 But I think she has a very rich life and a very fulfilled life, particularly now that she can see again and she can teach again. The reason is that she chose something that was the fullest expression of her soul, of her spirit, of what she wanted to be. To me, the American dreams got conflated the last few years and the reason it's a controversial topic is the American dream now appears to be about wealth, affluence, influence, materialism. And we've made that the dream. And because that looks like the dream through social media and reality shows and these different
Starting point is 00:09:53 things, the controversial part of it is most people believe those things are reserved for a very select group of people, which in point of fact may have some validity to it. Not everybody's going to be worth $100 million. Not everybody's going to be worth $100 million. Not everybody's going to fly private. And when we've made that the prize, it becomes controversial because not everybody thinks they could get that. And by the way, the truth is not everybody wants that, but everybody wants to live authentically. Everybody wants freedom to be and express who they are, to create, to build something, to give something. To me, that's the American dream.
Starting point is 00:10:27 And I do believe that's alive, but I believe we've conflated what it means. In other words, if it doesn't pay you 5 million bucks a year, that's not the dream. And for some people who are listening to this or watching it, their dream is the material part. And I think there's a freedom to express it that way as well. But I think a lot of people feel pressured like, I don't want all these things everybody else wants, but I'm supposed to want them. And now I'm conflicted internally because I don't truly want all the material things. And because I don't truly want it, I'm probably not going to produce
Starting point is 00:10:59 it because you have to be obsessed with whatever you want in your life. And it's not a real obsession to me. And so to me, what's happened even to me recently is like, I've been willing to say, you know what? Those were my other dreams. I have new dreams now. I've re-audited my life and what matters to me now. And it's okay that those things change. Here's the other thing it's okay for in life, to change your mind.
Starting point is 00:11:23 To say, I used to believe that I no longer do. There are things I used to teach. I don't teach anymore because I've changed. I get it. And so, so in my mind, yes, I believe it's alive. I just think the real dream should be the fullest expression of your soul in your heart. If that dream means you want to live in a cabin in the mountains and, and explore nature all day long or serving your church full time or
Starting point is 00:11:46 work in a nonprofit or make a hundred million dollars or teach something like what we're going to talk about in a minute that you believe is valuable that can improve other people's lives. Like these are things that I think we need to create a space again in the world that says, what's your dream? Not your parents, not your sisters, not social medias, and not even what yours was five years ago. Five years ago. I mean, listen, for me, and I'll shut up and I'll ask you this, 25 years ago, one of my major dreams would be incredibly wealthy, to be comfortable, to take care of my family, to be financially
Starting point is 00:12:18 independent, to never, my dream was less to be incredibly wealthy, better said, I didn't want to be poor. I didn't want to better said, I didn't want to be poor. I didn't want to struggle financially. I didn't want to not be there for my family. Well, now that that's sort of been achieved, it's not really, financial success is not a major dream of mine, contribution is. So, hey guys, as you know, I've partnered up with my good friend, Brennan Bruchard, who's created the greatest personal development system that has ever been designed called Growth Day. There's everything from journaling to accountability programs, live messages every Monday from myself and other influencers. There's an opportunity for you to get courses that would cost thousands of dollars completely for free. It's incredible. Go to
Starting point is 00:12:57 growthday.com forward slash ed and check it out. But speak to that and why you and Tony even came up with this whole program. It's really just taking one level of productivity to another, right? So if you're going to take one level of productivity to another and you're going to get out of a career mindset or a business that you have that's not fulfilling, it's making the money but you don't feel alive, you don't feel you're changing the world, you don't feel like you're growing or contributing, right? Then people want to make a shift. And the reason we love what it is we do when we talk about selling your knowledge, right? I'll simplify that here in a minute, is because if the game has truly changed, not the mindset,
Starting point is 00:13:38 we still have to tap into our full potential, we still have to see opportunity, not obstacles, we have to focus on what we have, not what we've lost, right? All those things that you teach so abundantly well. But if you're going to say, it's time for me to do something different, that's why Tony and I say, explore adding a digital product, an information product to the current business you have, or explore launching that. Because if the game has changed, let's take inflation. Everybody's worried about inflation and gas prices and all the pieces, right? If you think about starting a business,
Starting point is 00:14:12 even Warren Buffett said it in his last address to the country, right? Is if you're taking a business right now with inflation, the cost of goods, the cost of overhead, the cost of electric, the cost of oil, if you don't have those margins baked in, you're gonna get killed. Inflation could hurt you, or if you sell information,
Starting point is 00:14:32 you sell your life experience. I mean, look what you do with Arate. Look what you do with this podcast. Look what you do with your book. All of that is information. And I would bet to say, it's probably the best line item on a P&L, because there was no cost of goods. You didn't have to air condition it. You didn't have to ship it. You didn't have to say it's probably the best line item on a P and L because there was no cost of goods.
Starting point is 00:14:45 You didn't have to air condition it. You didn't have to ship it. You didn't have to store it, but it's the most impactful. It's actually the thing that liked you up bed more than anything I've ever seen watching you on stage, watching you talk about your book to me, watching you. I was at one of your first masterminds ever. I flew to, you know, I flew up with you and Andy and had an amazing time. I watch you come alive by sharing your life experience,
Starting point is 00:15:06 an amazing asset that you just earned through life, right? So the reason I say that is because inflation could hurt you or it could be a launching pad. AI, everybody is worried about AI or empowered by AI. AI is gonna crush some industries, that's a fact. But it's also gonna empower some, it's a launching pad. AI in the self-education industry allows you to go faster, quicker, go deeper, get off the blank page. People want something with purpose. Number one, watching you do what you do, Ed, watching what I get to do and so many others, when you get to share
Starting point is 00:15:39 a life experience, a career skill, a problem you went through and now you're on the other side or a passion you have, it feels good to help change people's lives. So it brings purpose, that's number one. It brings passion to your life, that work-life integration. Number two, more people today wanna start their own thing because they're sick of having a career mindset where they feel stifled, they feel stuck,
Starting point is 00:16:01 they feel in a rut, so they're looking around and if you're gonna look for something, why not find an asset that you already own and learn how to extract it and share it. Again, I see your book sitting right there, that amazing book. Could be a book, could be a workshop, could be a community, could be a course,
Starting point is 00:16:18 could be the mastermind that you do on a monthly basis. And the reason this industry is at a billion dollars a day right now is because it's not just being fueled by you and me anymore and not Tony Robbins and not Brendan Bichard. People are realizing they don't want to go back to school. They don't want to learn on their own. They just want to find somebody who's already done what it is that they want to do and say, are you willing to sell me that knowledge? So with all that said, I hope I tied this together is yeah
Starting point is 00:16:49 Entrepreneurship lives in so many of us, especially if they're with you and if they're listening right now Somebody knows they're either already doing it or they want to secondly Right. Secondly, the purpose it brings and the passion it brings allows work-life integration There's not that uh, shut the job off and try to live life. It is life, right? Third, it's a fast, one of the fastest growing industries in the world. And each of us have that experience inside of us. So why Tony and I do an event over three days, we're going to pull back the curtain because we've been doing it collectively for 74 freaking years, almost 30 for me, 44 for Tony and just show you that you got this asset and how do you enter this with confidence and the last thing I'll say is If you have a business right now adding a digital product to your company is the game changer
Starting point is 00:17:33 And if it is the game changer, then if you want to start a business, why not start with a digital product? Yeah, I gotta tell you I I should know where I read this, but I don't, so everybody forgive me, but I was reading something over the weekend that basically said, over the next decade or two, 50% of all humans will be self-employed or entrepreneurs. And that over 80% of them, they believe will have businesses that are somehow digitally based. And so for no other reason than just look at the trends of the world. You have the next 20, 30, 40 years of your life. You know, you're probably going to end up working for yourself at some point. You're probably going to end up having that business
Starting point is 00:18:12 be somewhat driven online or digitally somehow. Now, how all those things manifest themselves and what we see things through and what the devices are and whether we have something in our eye or on our wrist or on a phone, I don't know all of that, but all the trends tell us that you're going to end up in these positions so why not start to figure out what form of expression best fits you? I'm wondering what you would say to somebody brother who says, look, that sounds good. I'm just stuck. One of the things I think you're the best on the planet at, maybe the best, is helping people simply get unstuck. They simply move from
Starting point is 00:18:47 zero to some miles per hour in their life. And most people are like, hey, you know what? I just got knocked down in the business I was doing. I don't know if I want to get back up or my relationship just ended. Or you know what? I'm just not exactly sure where I want to begin, but I'm starting to feel some anxiety. anxiety if I don't I'm going to get left behind. What would you say to somebody who's feeling those things which I bet is the majority of people listening or watching us? Yeah, you know the cool part is being partners with Tony Robbins, right? I mean you and I listened to Tony before we were friends with him.
Starting point is 00:19:21 We listened to Tony Robbins, right? And I think that's the balance we Tony and I bring to each other is he really knows how to climb under your skin and get you disturbed within action. Right? I mean, we all have got kicked in the face, right? We all been knocked down. And I don't want to sound cliche. It's the people who get back up and keep going.
Starting point is 00:19:41 Duh, right? But getting back up sometimes is hard or that, you is hard. Or the outside world gets so crazy. I mean, this is the craziest political thing I've ever seen in my 55 years of being on this planet. And all those outside factors can do one of two things. Inspire you to go, I need to take care of my family. I need to take care of me. I need to protect this circle around me
Starting point is 00:20:01 because no matter what happens, my family will be safe. That sounds good in theory, but sometimes it feels like you're trying to push a rope uphill. You're running against the wind and you go, what more can I do? And this is a time that I think Ed, more than ever, is people will sit on their hands and say, let's just see how it goes. And the reason Tony and I go live and what reason I'm on your podcast here is like this hell no This is not a time to sit still. This is not a time to hope. This is a time you take bold creative
Starting point is 00:20:31 innovative action To see what's possible, right? The other thing It's all scary life is scary, right? I mean, and life is just, maybe it's, maybe it's, there's been crazier times in history than we're at now, but in my time, this seems to be a crazy time. And so, welcome to being human if you're a little scared. And that's one of the reasons I feel like I don't want to just keep talking about the event, Ed, but the reason we're doing this event is less about, hey, come make sure and do this your whole life.
Starting point is 00:21:07 More, come and investigate. If it's not this, then go find something. But you're gonna have to do something different than you're currently doing if you're not happy. You're gonna have to do something different if you're not in control of your calendar. You're gonna have to do something different if someone else is, you know, guiding your ship
Starting point is 00:21:22 or steering your ship. You're gonna have to do something different. We just believe this is the industry that could spark that. Well, the biggest thing people need to learn to do, here's what people wouldn't know about you. Dean is, look, you see Dean, you go, well, one of the nicest guys in personal development always gives credit to everybody else. You ask Dean a question, well, Ed, you're the best at it.
Starting point is 00:21:42 Well, Tony's the best at it. He never takes credit. He's kind. Here's what you don't know about this dude. I mean this is a compliment. This dude's a killer. Hey guys, you've been hearing about Mint Mobile probably everywhere and I'm super excited that you're hearing about them now on the Ed Mylett show because I just switched my daughter's long distance service over to Mint Mobile because these the same 5G service everybody else is using but it's so much less money. So with big network providers, the big wireless ones, what you see is what you get. Somewhere between the store and your first month's bill, the price you thought you were paying magically skyrockets. So you can say bye-bye to your overpriced wireless plans with these jaw-dropping bills that you get every once in a while.
Starting point is 00:22:19 Unexpected overages is what we just got. So to get this new customer offer and your new three-month premium wireless plan for just 15 bucks a month, go to MintMobile.com slash Mylet. That's MintMobile.com slash Mylet. Cut your wireless bill to 15 bucks a month. MintMobile.com slash Mylet. $45 upfront payment required, equivalent to the $15 a month. New customers for the first three month plan only. speeds slower on 40 gigabytes on an unlimited plant additional taxes fees and restrictions apply see mintmobile.com for detail what makes a leader it's a tough question but one thing's for sure
Starting point is 00:22:54 a true leader leads by example and a true leader takes risks too they plunge into life with determination for those who lead by example and who approach life with a palpable passion, there's the Range Rover Sport. Each Range Rover Sport model offers a dynamic, sophisticated take on sporting luxury. The Range Rover Sport offers focused on-road performance and world-renowned off-road capability, with industry-leading features like adaptive off-road cruise control that monitors ground conditions and acclimates to the present terrain. Agility, control and composure are achieved with dynamic air suspension and adaptive dynamics reduces unwanted body movements to deliver smooth and
Starting point is 00:23:33 composed handling. True sophistication and excellent maneuverability all in a seriously stylish package. Sophisticated refinement meets visceral power in the Range Rover Sport, a new dimension of sporting luxury. Build your Range Rover Sport at LandRoverUSA.com. That was a great conversation. If you want to hear the full interview, be sure to follow the Ed Mylett show on Apple and Spotify.
Starting point is 00:23:58 Links are in the show notes. You'll never miss an episode that way. This week, one of the questions that I got was, Ed, do you have any strategies that you can suggest to me on how I can improve the overall quality of my life, including gratitude? And by the way, everyone's asking these things that I don't hear from everybody else. And so I want to give you some things that you're not going to hear everybody from everybody else. So listen, I want you to write this topic down.
Starting point is 00:24:23 I want you to write this topic down. I want you to write this word down. Observer. The quality of your life will increase dramatically if you begin to believe and act like an observer in your life. I want you to think about that just for a second. Observe really means to notice or perceive. One of the reasons we lack such gratitude or even happiness in our life is it's all happening so fast. And so we've lost sensory acuity in our life. What it means is that there's just information and stuff happening all the time. We're busy, our phone, our laptop, our computer, our TV, our Netflix,
Starting point is 00:24:56 the meetings we have, the calls we have, our family, the obligations, the travel, whatever it might be, work. We just don't have time to observe. And so everything just happens quickly and we don't get any of the juice out of our life. And as a result, that's very difficult to be grateful. One of the ways that I define myself now is I'm an observer. What I mean by that is I'm an observation. I'm in my life as a participant. It's going to get pretty deep.
Starting point is 00:25:23 I'm in my life as a participant every single day. I'm in my meetings. I have my phone calls. I have my family. I have my workouts. I have my dreams and the things I'm achieving. But if you're not careful, all the speed of that, all the busyness of that, you don't see anything. You don't feel anything. You don't experience anything in any depth. The depth of experience is the quality of our life. And so, I don't know, maybe about a decade ago, and probably a lot more about five years ago, I started to call myself to myself, I'm an observer of my own life. I'm an observer of humanity. I'm an observer of other people's lives. And so the more I started to condition myself to be more observational, to notice more, to perceive more, maybe I even slowed down just a little bit.
Starting point is 00:26:16 The depth of the gratitude in my life, the depth of my ability to make decisions, my discernment, my intuition, frankly, my intellect, I have tapped into a superpower, but becoming more observational. It's all, I'm gonna give you examples and the teachings in a second. It's also caused me to be more grateful, more present, more peaceful, yet at the same time when I need to be even more intense and competitive than I've ever been before. That's because I'm in my life. Most people are just in their life. And they never are aware of it. They never observe it. Observation causes awareness. The happiest people, and by the way, the people that I love to be around the most in my life are the most self-aware. I think it's one of the reasons I love stand-up comedians so much.
Starting point is 00:27:10 So many other of my friends because they're so funny because they're so self-aware. They also many of them use observational comedy. They observe things about life that we miss every single day. And then when they pointed out, it's funny. Am I right? That's really only thing, really most comedy, a lot of comedies observations like, well, that I, I, we just miss it, but it's there. And so when a comedian tells us a joke about something, we go that way, or
Starting point is 00:27:33 even take, don't take comedian, take in your religious services. Any of you that practice your pastor or priests or, um, rabbi or whatever it might be, we'll point something out and it's something that you should be seeing and observing every day in your life but you just miss and then when they point it out you go yeah that's obvious so i want to talk to you a little bit about this for a minute number one um start to show more respect for people what do i mean by that what i mean by that is put your phone down when someone walks in a room put your phone. When you go to dinner or lunch with them, don't put it on the table.
Starting point is 00:28:08 Put it in your bag, put it in your purse, put it in your lap, leave it in the car. This forces you to become more observational and present with people. And when you do that, it changes your life. So I've become observational of these various things. I'm gonna teach you how to do it. God's stuff, I observe God's stuff more
Starting point is 00:28:29 into a level of depth that I never did. And this is gonna sound hokey, but I'm gonna give you some insights in it. I spend more time when I go outside and I hold my gaze at God's beauty longer. It's not that you don't walk outside and see a beautiful field or a stream or even a building
Starting point is 00:28:45 that one of God's creatures was an architect created, but you hold it quickly. I've started to observe, this may sound really weird, but I did this this morning. I walked out behind my house. There's an ocean out there, which I can observe God's beauty there, but I did something much more simple. There's a, like, I wish I could show you. Well, I kind of could. I don't know if you guys can see that right out there.
Starting point is 00:29:04 If you're watching on YouTube, there's like a garden above my water feature there. And I just walked out there and I sat there for a few minutes and I just stared at one leaf on one tree. And I kind of forced myself to observe it longer than I might. Just one leaf.
Starting point is 00:29:21 I narrowed my focus down to one leaf and the nuances of it and the crevices. And I started to notice the different color in it and where it was cracked in one place. And I held that gaze for a good minute. Very different than when you go, oh, there's a tree. And then I moved to another one, another tree with a different leaf on it.
Starting point is 00:29:43 I spent some time observing it. I was much more present with myself, much more present. I then walked back in the house and my family was having breakfast. Instantaneously, I was more present. And when I walked in, I paused for a second and I held the gaze and I watched my family and the beauty of them. My precious son sons home from college, so was my daughter. They were both actually in the kitchen at the same time. They said, hey, what's going on guys? I stopped. I just held a gaze. It's my only son. It's my only little girl. And I watched them for a little bit and I appreciated them for a little bit. I let myself feel love for them just for a little bit, just for a little bit. It filled me with
Starting point is 00:30:34 gratitude. So I'm grateful for that. There's all these things around us all the time that if we just held the gaze a little longer and stopped looking around, not just put our phone down, that's basic, but just became fully present with a leaf, with a building, with a water feature, with a piece of... You ever... I do this lately where I stare at my hand and I just notice things about me that I've never noticed before. You know, most of you aren't familiar with your own hand. If I showed you your hand in a picture of the inside of your hand, you're probably not even familiar with
Starting point is 00:31:16 where the lines are exactly. I think that's my hand, I'm not sure it's my hand. Well, if I don't even know that about me, what else don't I know about me? That's a pretty basic thing. I've been so busy, man, my gosh, I went decades and never looked at my own hand. I mean, I see I have a hand, but you know what I mean? That depth of observation causes you, by the way, to vibrate much faster and higher frequency. It causes you to have more gratitude and appreciation. It causes you to be more present with other people. I'm going to tell you right now, your decision making, your thought processes, your ability to control your emotions are exponentially connected to your ability
Starting point is 00:31:54 to be observed and be present. And this is a skill, it is a talent, and it is not easy. I want to also tell you what I observed that's changed my life. I take time every day now to observe my breathing. You take for granted your breathing every single day. But if it stopped right now, you end. It's probably something to pay attention to.
Starting point is 00:32:15 So if I can get quiet and just pay attention to my breathing and hear myself and feel myself breathe, I'm much more self-connected. I'm much more grateful. I'm much more centered. I'm much more centered. I'm much smarter instantly. Instantly, I'm stronger and smarter and more present. If you can't be present with yourself, you have no way in the world of being present with other people. You're like, hey man, I'm busy. Number one thing in business is the ability to build rapport and connect with people. If you can't connect to build rapport and connect with people.
Starting point is 00:32:45 If you can't connect and build rapport and connect with yourself, you can't do it with other people. People say to me all the time, your interviews are just different. In fact, Ed, I see some guests on one show, I see them on yours. It's a completely different conversation. Why is that? I think it's my ability to be present with them and connect with them because I'm connected with myself. So I ask a smarter question in the moment. I can feel something and energy from them that others don't feel and they feel from me. Now that makes a good podcast, but it also makes a good salesperson. It also makes a good mother. It also makes a good everything. And so it's something that I really work on. So I perceive God's stuff. Art I perceive, architecture, my breathing is a huge one.
Starting point is 00:33:35 Just for today, give yourself a gift just for a second right now. Feel yourself breathe. Remember that guy? Remember her? She's been there all the time. You busy you distracted you. She's been there all the time. Pay a little more attention to her.
Starting point is 00:34:05 Pay a little bit more attention to him. It'll help you pay attention to everybody else. She's with you all the time. He's always been there. There's only been two constants in your entire life. God and you. How much attention do you pay to each of you? You've got to give yourself that gift.
Starting point is 00:34:28 It's why you're not happy. It's why you're not more productive. It's why you're not more influential. It's why you're not richer. It's why you don't have the emotions you want. It's why you don't have the body you want. It's why you don't have the things you want. Whatever the things are that you're lacking, it comes down to self-awareness, presence and connection
Starting point is 00:34:48 with oneself and one's maker. I pay attention to humanity. One thing I do a little bit more of than I've ever done in my life is when I walk into places, I observe people. I observe people. I walk into a restaurant, I'll watch until they come up to me. I'll watch people. And even when they do come up to me, while they're talking, I observe them. I'm present with them. I look at their face. I wonder what their story is. I wonder what their history is. I love to people watch when I'm not noticed and I'm alone in an airport or somewhere. And I love just to watch God's creations, these precious humans. I know this may sound hokey, but I do it a lot. And I pray for them. People walk by, these precious humans. I know this may sound hokey, but I do it a lot. And I pray for them.
Starting point is 00:35:27 I'll people walk by me on the street. If they don't recognize me, I'll peace be with you. I just have that thought. This connects me to people. This gives me gratitude and depth. I don't want to be a one dimensional human being. I want to have multiple dimensions and experience multiple emotions. And the way I do that is I observe. It sounds corny, but I love it. There's stars out at night just to observe and take the time and notice them.
Starting point is 00:35:52 You've all done this once or twice in your life, and it's just felt good. You can give yourself the gift of that every single day. Something I do kind of semi-regularly is I just look at me in the mirror and notice things about me that are aging or that have changed. But I like being present with me. It makes me more comfortable with me. I never liked myself before. I never liked myself.
Starting point is 00:36:19 I built muscles on my body and made millions of dollars and knew famous people and did all these things to sort of hide from me. That's not a way to live. Pay attention to your breathing, pay attention to people, pay attention to humanity, pay attention to God's stuff, pay attention to people, give them the respect, show up on time, show up early. Hold your gaze with someone longer. When you see him.
Starting point is 00:36:48 Hey man, how are you? You know what you do? Hey man, how are you? And hold the gaze a little longer. Hi sister, I love you. When you walk into your office, just hold the gaze a little longer. Ask the question and listen. Just another tick.
Starting point is 00:37:08 How are you? No, man, how are you? See the difference? How you doing, buddy? All right, my man. It's supposed to, hey, man, how are you? Hold the gaze and listen. It's good stuff.
Starting point is 00:37:27 That's how I sold so much. That's how I got so rich. It's not why I did it. It's why I got the biggest podcast. It's why people think I'm the best or one of the best speakers in the world. So if you're thinking, hey man, this is spoofoo, this is business too. How are you? You okay? What's going on? What do you got are you? You okay?
Starting point is 00:37:46 What's going on? What do you got that you're excited about? And listen. And here's a biggie. This was a hard one for me. Hold the hug longer. When you see somebody. Hold the hug. Let me give you some data. After a six seconds in a hug, the brain starts to release
Starting point is 00:38:07 oxytocin and serotonin before that it doesn't. So if I hug you, hey, what's up, right? Or hey, it's nothing. If you hold the hug for six seconds, your brain now floods, starts to release, by the way, serotonin and oxytocin into both of you. Oxytocin you know you're getting pleasure from that people get addicted to this you're getting pleasure from that it also increases your immune system and reduces depression. If you can hold the hug for 10 seconds you get what they
Starting point is 00:38:37 call a serotonin oxy flood. A flood. So you're not only giving yourself that gift if you can do it but you're giving yourself the gift to other people. What I'm basically saying here on everything is, if you could just hold the gaze a little longer, if you could pay attention to your breathing a little more, if you could just take a flower or a book or your hand or something and just get present with it and notice the different things, become an observer and noticer of things if when you hug somebody all the data tells us hug it for six seconds you both get the gift you wait if you do four seconds you don't get any of it hold it for two more seconds and you get this flood of oxytocin and serotonin that's just one of God's greatest gifts it's basically the gratitude chemical if you want more gratitude and so I know this is not stuff you think, my man, my tattoo jacked up, you know, super rich guy that's podcasting,
Starting point is 00:39:32 let's do it now, he's talking about holding hugs longer and looking at flowers and staring at his hand and paying attention to his breathing. And yeah, because the question was, Ed, what is something that I can do to have more happiness, success and gratitude that most people never talk about? So I could give you the normal list that everybody else talks about that I've talked about, or I could start on Thursdays to give you stuff you don't hear
Starting point is 00:39:56 anywhere in the world. And it's this. And so, and that's why right now I can shift gears and get super intense because I'm fully present. I'm fully self aware in the moment. Doesn't mean I always am, but it's helped me control my emotions. It's helped me control my thinking, my intellect, my relationships, all of it. And overall, be a more blissful, peaceful human being, a more connected one. If you really want to know the truth, it's so many of you pray every single day, but you're just checking the box. Can you be present in that moment and have an appreciation and gratitude for this beautiful
Starting point is 00:40:32 time you're connecting with your maker? In my case, my savior. Can you just get a little bit more of the juice? Because here's what you're thinking. I'll get around to that, man. That's cool. I'll get around to that once I'm successful. I'm telling you, you won't be successful if you don't. You won't be. These are the things that have taken an average ordinary man like
Starting point is 00:40:53 me and built a pretty good life. I've got bad days. I have ups and downs. I have emotions. I'm human. I think I pretty much share that on Instagram all the time. I want to experience the bad emotions, whatever you think is bad. I don't think they're a good or bad emotion. They just are emotions, right? I want to have all of them. I want to be present for them. I want to observe them. I want to be aware of them. I don't want to just go through my life busy grabbing, accumulating stuff and thinking someday when I'm old, I'll get around to it. And what I found out was I started doing this young and that's how I got all the stuff.
Starting point is 00:41:32 But at the same time, you can't love yourself if you don't know yourself, and you can't know yourself if you don't spend any time with yourself. And so you got to spend some time. Man, it's such a great gift is to walk outside and go, what can I observe? Or even in your office, what can I observe? You know, that before I started this zoom, I'm like, I want to make sure the backgrounds together. This is a true thing. I want to make sure the backgrounds together. I've done a million zooms from where I am. Can I tell you something? I started this and I went, what is that belt buckle? If you're on
Starting point is 00:42:04 audio, it doesn't matter. But there's a, what is that belt buckle? If you're on audio, it doesn't matter. What is that belt buckle? Oh my gosh. That's when I won that golf tournament with Milwaukee. Do you know how many Zooms I've done and that thing's been there the whole time? I've never noticed it once. It's right in my spatial awareness
Starting point is 00:42:19 and I haven't noticed it. What does that say? Right? So then I got up and before this, we started, I'm like, I stared at the belt buckle and I'm like, oh, Wyatt Earp. I remember that term. And then there's a sign that we won it. And they put this thing on our locker. And I remember the shot I hit to the 18th green. That was a crazy good seven iron. I hit. And then Milti had to make the putt from like six, eight feet and he drained the button. We jumped up and down and hugged everyone cheered and we won this golf tournament.
Starting point is 00:42:48 It took me all the way back to that moment of total bliss. And it's only because I noticed it finally. But guess what that did for me then? I'm like, crap, man, that was a victory. I win stuff. I'm a winner. Forgot we won that sucker, man. I've been winning stuff forever. Right. And it changed my state.
Starting point is 00:43:07 It reminded me I win. It reminded me I'm supposed to win. It reminds me good things happen to me. Because quite frankly this morning a bunch of bad things happened. And I had to record two podcasts today. And I sat in here for like an hour before I recorded the first one. Thinking how can I deliver? Man, I just don't have the
Starting point is 00:43:25 juice today. I don't know that I want to do it. Someone wants me to talk about gratitude on a day where my day just started out crappy. And it was one small observation of the belt buckle over my head on zoom that I didn't just take note of. I got up and looked at it and it took me into that moment and it completely shifted me. Something that simple. So observation changes everything in your life. And let's go back to that golf shot I hit. You know, it required me to hit that golf shot at that time. And I'm not a great golfer.
Starting point is 00:43:59 This is just a golf tournament, but you know, why I had the capacity to hit that golf show, my best golf shot under that most pressure, because I was fully in that moment. I had fully appreciated that moment. And I took it all in. By the way, I can tell you, because I remember before I hit the shot, I was debating, is it a six or a seven?
Starting point is 00:44:17 I threw the grass up in the air. And I can tell you right now, I can see that grass kind of just dropped down right onto my shirt and didn't blow over me. I can see those blades of grass right now. I remember going, now the wind's not blowing that bad. I think I can hit seven. And I remember I stepped back. I took one practice swing.
Starting point is 00:44:36 I had a bad back then. I'm like, my back feels pretty good. And I got over that shot fully present, fully in the moment. My golf ball says max out on it and the M was facing me. And I remember just keep your eye on the M, hit the M. I noticed the smallest possible observation. And right when I hit that thing, I knew it was clear. And he had a good golf shot, went psst, gave me that compression sound.
Starting point is 00:45:01 I'm like, ah, that was a good one. That was a good one. And there was about a hundred people, 150 people gathered around the green. And I remember when it landed, must have been a good one. Milton Eagles has a good one. Right. We're all the way back to that moment, that moment. And just the nothing golf tournament. It's just a simple example of observation, being fully present, controlling and being paying attention to my
Starting point is 00:45:27 breathing, by the way, in that moment, too. And then executing all the way back. I don't know that was 15 years ago. I've done probably 2000 zooms in this seat, and never noticed that belt buckle sitting right up there until today. Because I'm an observer, and I wasn't having a great day, I turn and look, there's the belt buckle. And I'm like, I'm gonna go observe more of it. I'm gonna take the nuance and the detail, not a glance.
Starting point is 00:45:54 I'm gonna hold the gaze a little longer. And as I held that belt buckle up to me and I looked at it, it took me right back into that moment of when we won. Completely changed my state. That's why this stuff matters. So hold the hug a little longer. Give people the respect of showing up. Notice and perceive a little bit more. Pay attention to your breathing. Notice God's stuff. Notice architecture. Notice people. Notice humanity. Hold the gaze. Take in more detail. Get more of the juice.
Starting point is 00:46:24 And all of the juice you want in your life of the other things are much more likely to happen as a result. The man to my left is literally one of the most interesting men in the world. This is Rob Dyrdek. Thank you for being here, brother. Thanks for having me. I've seen it in video. Now to experience what it's actually like to be here live, it's so much more beautiful and remarkable than I could ever imagine. Your show was on in the background, I was at his house, and I'm like,
Starting point is 00:46:48 this dude's hilarious. And the guy checked me, he goes, just so you know, he's not just hilarious, this dude's special, this dude's like a freak. He's like a super, super successful guy. As a business guy, I'm like, yeah, right. Then I started to research, I'm like, oh my God. Now having the conversation, I get it.
Starting point is 00:47:04 I understand why. Let's talk about Bri conversation, I like, I get it. You know, I understand why. Let's talk about Brianna for a second though. Sure. So you said something, man, this is like blew me away because I think it's true in business. It's true in family. It's true in fitness and everything. You said that you were kind of one kind of a dude live in a certain way and that
Starting point is 00:47:21 you knew that you needed to become a certain version of you in order to attract the spouse, the mate, the life partner that you wanted in your life. And I think that's true like in business, we have to become that person too. So tell them about how you did that and what you were thinking. You know, I would almost equate it the same way
Starting point is 00:47:41 that I was saying earlier, where I was just doing all of this different stuff thinking that one was gonna show me the way. I would think that I was thinking eventually I would find the right woman that would make the right man. Make you the right man. You know what I mean? That sort of idea.
Starting point is 00:48:07 I just knew that at the same time of sort of this revolution of mindset of like, no, you need to start to be the person that you want to be. And I think that ultimately it allowed me to create the narrative and the storyline of like this if the perfect woman for me should love the way that I am not wish that I could change to be the way they wish I was if you will right and to me I tried to create that in all aspects of life. So when I did, finally found her
Starting point is 00:48:49 because God brought her right to me. You know what I'm saying? It was like, man, it was like, I did a year of really in this deep mindset, kept telling every one of my friends, you have got to be like this. If you want to find great love, you've got to prepare yourself for great love,
Starting point is 00:49:06 which, I mean, I was like preaching it, and they were just, so when she showed up, they were like, it worked, it wasn't like, it wasn't like, oh Rob, like he's a, I preached it so loud and so pure to like, every single one of them on how they needed to act and if you really wanted to, and it was, it was, I kid you not, every single one of them on how they needed to act and if you really wanted to. And it was, I kid you not, every single one of my friends, I had preached it so much that when I would introduce
Starting point is 00:49:33 or say it happened, you know what I mean? Like, I'm really like, can you believe it? And the trippiest thing about it is, there's all these expectations and thoughts And the trippiest thing about it is, you know, there's all these expectations and thoughts and excitement that comes into like thinking you met the one, right? Now let reality set in, right? Like, oh, it's this. And imagine now the opposite is the reality of your love
Starting point is 00:50:02 and life is actually 10 times better than you could have ever envisioned when you laid out the most perfect scenario. You're such a good guy too. The other thing you won't say about yourself, but everybody that knows you, that knows me, is just the first thing they don't tell me is about your brilliance or your success. It's not the first thing they tell me,
Starting point is 00:50:20 they say he's just such a good man. He cares about people so much and that's why this is so real. And which is ultimately, you want that. You know what I mean? Like you also, like, you want that to be part of your reputation, and ultimately, why people respect you. You know what I mean?
Starting point is 00:50:38 I want to be respected for, like, being like the man, the father, the husband, the family man, the father, the husband, the family man, someone working. I want to be respected for the way that I live life and the type of person I am as opposed to what I simply achieve. You know? Yeah, I think you are.
Starting point is 00:50:58 I think you're becoming that. And I'm proud of you. And we're just getting to know each other. I want you to do one thing for me though. I want them to know this about you. I think all people should be, I think people matter, things don't, right? I have that philosophy and I think you're amazing
Starting point is 00:51:11 at like creating moments. And I'm not talking about like shark attacks and jockey and a horse or anything. I'm talking about like life moments. Like you're conscious of creating moments. So within this structure of your life, which you are like in your businesses, you're very systematized. you're very, you need that. You want that. Yet you have this complete freedom to have all these magic moments. So like
Starting point is 00:51:32 just real quick, I'm gonna go through a couple with you that I just know about. Like your first date with Brianna wasn't even normal. Didn't you like go rescue puppies or something on a first date? Like is that right? Yeah look, so look, I mean. You take this for granted, that's not a normal first date. Look, no, you don't, no, that wasn't, it wasn't intended to be that way. It was, you know, just taking a shot, right? Yeah.
Starting point is 00:51:55 And we had, we met via DM on Twitter, right? The Modern Way That Love Forum. And she was posting about these, a big thing that had been going on is this kennel was getting, they're euthanizing all the dogs in Bakersfield. And so I was texting her and asking her, would you like to hang out this weekend? What do you have in mind to do?
Starting point is 00:52:25 And so I was thinking it was in Ontario or somewhere close. I was thinking, let's go rescue these puppies. We can drive out there. And I'm like, it's like six hours away, but I still, you wanna know what? So then we take a helicopter to Bakersfield, rescue these puppies, you know what I mean? Just being all slick and funny, so funny.
Starting point is 00:52:47 And like a half hour later, she was like, sure. I don't know, she was like, perfect. And I'm like, what? I'm like, that was kind of a joke. And I got a, can somebody get me a helicopter? And we never spoke on the phone, anything. Like, you know, first time we met was like, you know, like picked her up and drove straight to the airport
Starting point is 00:53:09 and jumped in a helicopter and got to know each other by flying to Bakersfield to rescue some puppies. And look, and I was so deep, and now we're in a moment, okay? Now we're in a moment and throughout that flight, I was like, not even a question, this is who I meant to marry and spend the rest of my life, so it's instant for me. So I'm like, since this is so instantaneous,
Starting point is 00:53:31 I'm like, we gotta get a puppy to remember this by, but it's still like first date, like you still wanna try to get this puppy into this helicopter right now, like the fact that we did not actually rescue a puppy that day is still something I regret. So you did not get a puppy that day is still something I'm regretting. So you did not get a puppy that day? We did not.
Starting point is 00:53:47 But then you repeat these moments, and by the way, there's dudes listening, oh, I can't afford a helicopter. Just do something special, man. Just find a way to make a moment, make a memory, right? Take a walk, do something. I mean, look, I went, yeah. You just took another helicopter
Starting point is 00:53:58 right on your anniversary, though. Yeah, much sketchier one that she was not happy with. When we get in this tiny, it was like, I didn't even think about the first one. she was not happy with. When we get in this tiny, where I was like, I didn't even think about the first one. We was such a long trip. It was a more sizable, manageable one. We get in this somebody's backyard copter.
Starting point is 00:54:13 We take over there. But look, again, it's, let's go have fun. Yes. My success is not predicated on trying to achieve some sort of financial milestone that I can do anything other than live an amazing life. And being able to surprise her with a helicopter trip to Catalina, you know, having the kids taken care of and like she
Starting point is 00:54:47 doesn't know what it is and then like oh then this super unique adventure where we land on the top of a mountain I don't know if you've ever been there but you got to land at an airport in the sky at 1600 feet that take a 40-minute drive down a sketchy road to get to the town super weird and driving by bison because they did a movie in the 20s left left all these Bison over there. It was just this. It's Catalina, right? Yeah. It's like, have you ever been to the, okay.
Starting point is 00:55:10 I have a helicopter over. Look, I've never been there. I don't even know what it was, but for us, that should be what life's about. It's like go on, go experience just a 12 hour adventure. You know what I mean? We left at four, came back at eight the next morning, had to take our daughter to the pediatrician,
Starting point is 00:55:26 I had to go do meetings all day, right? Like it's still- That's amazing, how you navigate these different spaces. And it's such a fun, great experience. And I think not only do I set the precedent for it in our life and I'm, you know, whether it's like every occasion I try to put that level in, in our life and whether it's like, every occasion I try to put that level in,
Starting point is 00:55:48 it falls into it. You do it every morning. You do it every morning with your little ones, right? Yeah, and I wanna add those experiences long term for the kids too, you know what I mean? So that there are moments that they can look back and that their dad is, I'm not a normal dad. I'm a little bit nutty.
Starting point is 00:56:08 How that ultimately, I'm pretty disciplined and militant with the children from a structure standpoint, which does include full-fledged, full-scale singing every single morning at the highest level. Dancing, sometimes I'll make him just dance before he gets out of bed, you know, like and hit him with the positive reinforcement of like been drilling in his head over and over.
Starting point is 00:56:31 He's happy. He's like, I'm happy, I'm happy. Strong, strong, smart, smart, healthy, healthy. And just self-belief, right? Of just you can do anything because you believe in you. Say, I believe in me, I believe in me. Right, it's. It's amazing.
Starting point is 00:56:49 It's, let's give this, them this beautiful house of love and peacefulness and then just try to. And belief though. To have belief in themselves and help nourish that because at the end of the day, it's the only way you ever do anything. It's like even when people call it experience, experience is just gaining knowledge to believe
Starting point is 00:57:09 that you can go achieve something at a higher level. And your only, your pursuit, why you stay in lanes that you fully understand, because you believe you can do it because you understand it well enough. And when you take that step out to learn something new, you have to be sitting there with some doubt on whether or not you could do it because you've never done it before.
Starting point is 00:57:34 You don't have a foundation of belief. But if your life is about taking risks and you believe that you can figure anything out along the way, you take that leap into that new thing in a system of how you create belief To make sure that you can regardless of whatever that may be. That's a make people watching this two of the more Successful entrepreneurs under the age of 50 in a room together and then like, you know, what do you do with your families? He gets up every morning and sings with his.
Starting point is 00:58:06 I dance with my daughter every morning. I show her a move in the 90s every morning. I told you that. And you do your sayings with your kids and mine with my son as you're a leader, you're a gladiator, you're the greatest of all time. He's been hearing that since he was a little boy. My daughter is that she's a superstar
Starting point is 00:58:19 and she can do anything, hugs not drugs. I do these sayings. They're at the age where they roll their eyes now, right? But the fact is we both do these things where they're you know they're at the age where they roll their eyes now right but the fact is we both do these things where we do this wacky crap with our kids. What does the future hold for business? Well let me tell you right now you can ask nine experts you're probably gonna get ten different answers. Bull market, bear market, rates are gonna get cut they're gonna cut it five times six
Starting point is 00:58:39 times, inflation is gonna go up or down, who the heck knows you don't really have a crystal ball and that's why I love NetSuite because you can get some measure of control and the most important areas possible in your business. So if somebody can get a crystal ball together that would be great but until then over 38,000 businesses have future proofed their business with NetSuite by Oracle. The number one cloud ERP bringing accounting, financial management, inventory, HR into one fluid platform. Easy to use.
Starting point is 00:59:07 We've been using them now for over a decade. NetSuite helps you respond to immediate challenges and seize on your biggest opportunities. Speaking of opportunity, download the CFO's guide to AI and machine learning at netsuite.com slash my let. The guide is free to you at netsuite.com slash my let the guide is free to you at netsuite.com slash my let netsuite.com slash my let the search for truth never ends introducing June's journey a hidden object mobile game with a captivating story connect with friends explore the roaring 20s and enjoy thrilling activities and challenges while supporting environmental
Starting point is 00:59:45 causes. After seven years, the adventure continues with our immersive travels feature. Explore distant cultures and engage in exciting experiences. There's always something new to discover. Are you ready? Download June's Journey now on Android or iOS. Very short intermission here, folks. I'm glad you're enjoying the show so far.
Starting point is 01:00:05 Don't forget to follow the show on Apple and Spotify. Links are in the show notes. Now on to our next guest. I always put these polls out to you guys saying, who do you want on my show? And there kept being this name come up, this beautiful name, by the way, Fallon Taylor, Fallon Taylor. Get her on your show. But she's probably best known for being a world barrel racing champion.
Starting point is 01:00:24 I'm so excited for you guys to hear this story, so thank you for being here. Thank you so much. Talk a little bit about some of the things you've transitioned. So then that happens. And then what I think is remarkable about you, and I bet maybe this has happened, but then it's got to be now you've got to find the next identity. Right. Right?
Starting point is 01:00:40 It's like you get to different levels in life and that could be someone could be listening to say that my dream was always to become a mother let's say just pick something and I become a mother and I'm a world-class mother and it's the most fulfilling thing you'll ever do or maybe it's a business you want to start and you now you've got that business but all of us need to be searching for that next identity that next thing we're chasing life is about the chase to an extent right like it's always growth and contribution growth and contribution if I can continue grow, then I can continue to contribute. And that's where the real fulfillment comes from, because if I go see my name in lights
Starting point is 01:01:10 and I win the world title, well guess what? At midnight that night, Pro Rodeo was on a search for a new world champion. After that, and I woke up that next morning after I won the world, like, okay, well now you've caught the tiger. You caught the bear. Now what do you do? And I went into a horribly dark, depressive state. won the world like, okay, well now you've caught the tiger. You caught the bear. Now what do you do? And I went into a horribly dark, depressive state.
Starting point is 01:01:29 Horrible. And then I started to research athletes. And I saw this cycle of, you see people that have won amazing things and then they just puddle. And it's because you catch the tiger, you catch the bear, and then you're like well What do I feed it now what you're right do with this thing? I thought that all of those problems would go away
Starting point is 01:01:50 I thought that I would have the perfect relationship by now or I thought I would have the dream car by now I thought all these things would just magically line up There's no limo waiting for you when you finally reach that That thing you're still gonna have people the person person that didn't think you could accomplish anything, once you accomplish it will say, but I bet you can't do it five times. Yep, yep. Well, why would I try that?
Starting point is 01:02:13 Yeah. Why would I do that? So I think in the space of one foot in front of the other, I started to have to get myself out of this really dark space so I started to just work on making sure that I was okay. You know, making sure that I've gone through all the strength, I know how strong I am, let me go back and put some, instead of band-aids on these bullet wounds of my relationships or my finances or what I really want to do or could I actually help other people do this.
Starting point is 01:02:40 When I started to really mend that and put some buttons on some things that really need to be taken care of I found so much more fulfillment when I found true fulfillment and I continue to find it, you know, it's never done Yeah, never done, you know you do this show. It's fabulous. It's amazing. Everybody's learning so much But then there will come a point when you're like, I'm gonna feel fulfilled some other way I'm gonna do some other thing that's gonna make me feel really great Maybe spending time with family or going to your place in Idaho that you love so much.
Starting point is 01:03:08 It's the same thing. And that's- But you found the formula. Let me just tell you, it's growth and contribution. It is. And I wanna say something that you said. I'm so glad you just said this, particularly for the female listeners and watchers.
Starting point is 01:03:20 And that is, you ladies especially, but there's a lot of dudes like this too, but ladies, you don't take care of yourself. You're always caring for other people. You're expending all of your energy for the people that you love and the people that you're caring for. Or you're expending the energy on the things
Starting point is 01:03:36 about yourself that you don't love yet, right? Self care, like whether it's like, I mean it could be simple, like just like read a great book and relax, take a bath, do something kind for yourself, get a massage, if you don't have any money, give yourself the gift of meditating or taking a walk. Yeah, absolutely.
Starting point is 01:03:52 Isn't that true? Because a lot of your followers are women. I found a lot of really great free drugs, basically. Okay. Because I'm not a drinker, you know. I know you're not, I tried to get her to have a drink before. So I didn't. Very straight-laced. Found free drugs, you know? I know you're not. I tried to get her to have a drink before, so I didn't. Very straight-laced.
Starting point is 01:04:05 Found free drugs. There's all sorts of things. Dopamine from things we love, or endorphins from working out. All of these things that I can get from fulfilling myself, and especially for the female audience, I think that we're meant to be nurturers and homemakers, and we're meant to be people
Starting point is 01:04:23 that are always fulfilling everyone else's needs. And just like you said, if we don't take care of ourselves, those people don't get the parts of us that they love. And there's nothing worse than trying to love a woman that's 20% herself, or 10% herself, or 5% herself. You can be a mother and you can be beautiful, or you can be a mother and you can be somebody that expresses yourself through all the arts and crafts that people told you to put away and
Starting point is 01:04:46 become an adult or you can do all of those things but the real contribution back if you really want to be nurturing and you really want to give the most to your family is to give them you at 100% oh well give them your full version so totally amazingly agree with you and I can see 99% of the women nodding their head going on with you. Then there's the 1% of the ladies who go, oh, that's not me, I'm in a career. Well, take a look at your career.
Starting point is 01:05:12 I bet you at your career, you're nurturing and taking care of the people around you. Caring about them, loving them, doing three people's jobs and covering up for the people who don't work. So it's you too, girl, trust me. It's something, and by the way, men have this as well, but it is more, I'm so glad you said it because oftentimes
Starting point is 01:05:28 super achiever women often aren't willing to express that thought to other women. And so it's wonderful that you give people that gift. Today we're gonna cut through all of the BS and get to two of the most fundamental things that I think you have to have in order to go achieve at the highest levels. You know, we talk oftentimes about strategies and tactics and mindset and
Starting point is 01:05:48 there's a million different things that you know we could talk about that contribute to winning in life but at the highest levels you were to distill it down to two very simple things that I would wish for you that I see in the people I coach like if I'm gonna recruit somebody into my business what are the things I look for in them? Is it background? Is it intellect? Is it people skills?
Starting point is 01:06:09 Is it their ability to close? There's all these things. The things that I look for in people are hunger and focus. It's their ability to be super hungry for what they want, incredibly after it, and the ability to be laser focused. And I want you today to evaluate those two things in you. Let's start with hunger level. I mean, how bad do you want your goal right now?
Starting point is 01:06:33 I think there's a lot of people in the world today because it's a really niche thing to talk about, I want this, this is my outcome, this is my goal. Like how bad do you want? Do you want as bad as breathing? Do you want it as bad as anything you ever wanted in your life? And if you calibrate it at the highest enough levels, what I found is the people that are
Starting point is 01:06:48 the hungriest, they find a way. When you know why you want something, when it's desperation, the power of being desperate is something that most people avoid. They think desperation is a weakness. And I'm here to tell you desperation is one of the most powerful emotions you could possibly possess because when you're desperate You find reserves and reservoirs of ideas talents and a strength that you don't know you have When you find yourself in a desperate situation, so ironically the one thing most people avoid in their life
Starting point is 01:07:19 Hunger which is caused by being desperate when you're're starving, you become desperate. Think of somebody who's starving on the street. They've got to, how resourceful would you get if your children were literally starving and you had to feed them, right? So the number one thing we need more than anything to win is hunger, which comes from a state of desperation. Yet we're constantly trying to comfort ourselves in the real world to avoid the state of being desperate. And I'm telling you that I think you need to embrace desperation again in your life. Like, do you want it so bad that you're desperate for it? Let me give you an example. I can tell you that I think the times that you've achieved at the highest levels in your life, you might have been the most desperate.
Starting point is 01:08:02 Let me give you an example. If you were sitting here and you're in a meeting right now and someone tapped you on the shoulder, God forbid this ever happened, they said, your child's been in an accident and they've been rushed to the hospital and it's grave. Instantly you'd be desperate to get to your child, wouldn't you? Those of you that don't have children,
Starting point is 01:08:18 if it was your parents, you'd be instantly desperate to get to them. And think about what happens when that desperation kicks in. All of the things we worry about, all of our fears, all of our concerns, all of the lack of resources we have, immediately fade away, because we must get to this child of ours, this loved one of ours.
Starting point is 01:08:37 And so, if you were in the middle of a conference and they said, here's a note, your child has been in a serious accident, it's grave, you need to get to them. Would you sit there and think for a minute, well, I don't want to get up right now in the middle of their speech because what will everybody think about me? I mean, I don't want to make waves here. That would go away, wouldn't you?
Starting point is 01:08:54 Get right the hell up and run out of the room. When you got to the back of the room, there was a security guard that said, hold on a minute, stop. Nobody leaves this room. A very important person's up there speaking right now. Would you go, you're right, sorry, I don't want to violate protocol, I don't want to go, I don't want to color outside the lines here, you're right, I'll go back to my seat. Would you do that?
Starting point is 01:09:15 Of course not, because you're desperate. Whatever is required of you to get to this child, this loved one of yours, you would do. And when you went out to the parking lot and you got into your car and you realized, my gosh, I forgot my keys, I left them in the room, would you go, well, it's just a sign. I mean, maybe I just don't have what it takes to get to my child. That silly stupid story. You wouldn't do that at all, would you? You'd immediately respond. You'd get back up, you'd run in the room, you'd knock the security guard down, you'd
Starting point is 01:09:40 go back, you'd get your keys, you'd run back out. When you turn the car on and it didn't start, the battery was dead. Would you go, yeah, that's just another sign. Maybe I'm just not cut out to get to my destination, to get to my child, to get to this loved one of mine. No, because you're desperate to get there, aren't you? So you'd throw the keys away and you'd run. If you had to go to the next stoplight and carjack a car,
Starting point is 01:10:03 you'd say, listen, drive me to the hospital. I have to get to my child. And the person said, no. Would you stop at the first objection? Would you say, well, yeah, I don't know exactly what. Would you say, no, you don't understand. You're taking me there. And if they hesitate, if you had to carjack the dad gum car, you'd carjack it, wouldn't
Starting point is 01:10:19 you, when you got there. And when you got to the hospital, if they tried to stop you again and said, no, no, no, you got to sign in and fill out all this paperwork you got to do it perfect you say no that's my child I've got to get to them wouldn't you whatever it took you'd get to that loved one of yours nothing would stop you all of the silly things that happen that we let slow us down is related to our lack of hunger and desperation. And so I'm here to ask you, how desperate are you for what you want? Like, here's what I think. I think most people would just like their goals.
Starting point is 01:10:52 They'd like their outcome, but they're not hungry for them. They're not starving for it. They're not desperate for it. But when you start to feel that desperation, it's one of the most powerful emotions in the world Because you become so resourceful you become so determined and all the noise goes away See all of these objections all of these fears all of these old stories You tell yourself all the excuses that you're making and I love you So I'm saying this to you are all going back to a lack of real hunger, real desire, real desperation, because real desperation is beautiful. The most alive you'll ever feel, ironically, is when you're the most desperate.
Starting point is 01:11:33 You talk to people who are the closest to death in an accident and they'll tell you, ironically, it was the most alive I've ever felt, because you're so desperate to survive, you're so desperate to get through it. Yet in life, we try to avoid this all the time and I'm here to tell you, embrace the desperation, seek the desperation. So if you ask me, what do I look for in someone I'm coaching and an athlete and a business person,
Starting point is 01:11:55 show me somebody hungry. I'll take hunger and desire over IQ, over knowledge, over skills every day of the week because I can teach you skills. I can teach you the lessons. I can teach you the words, but I can't give you heart. I can't give you hunger. I can't give you desire.
Starting point is 01:12:13 I can't give you the courage to be desperate, because desperate people look a little funny. Desperate people don't fit in. Desperate people stand out. You see someone desperate, you're like, whoa, what's going on with them? Desperate people stand out. You see someone desperate, you're like, whoa, what's going on with them? Desperate people get criticism. And most people would rather not stand out.
Starting point is 01:12:30 They'd rather not leave the crowd. They'd rather not take the criticism. They'd rather not take the heat. So most people say, I'd love to be a millionaire. I'd love to win. I'd love my dream relationship. I'd love the best body I could have. I'd love to be happier, but I don't want to look bad doing it
Starting point is 01:12:45 I don't want to seem desperate. I don't want to seem different I don't want to step out of the crowd and As long as you're one of those people who won't step out Who won't look a little bit funny who worries more about what other people think about them than truly winning You're always going to be held back the number one thing. I want is hunger and desperation, man, every single time. So evaluate that right now, listening to this audio or watching this video. What's your level of real hunger? What's your level of real desperation?
Starting point is 01:13:14 How bad do you really want it? Or would you just like it? Do you need it like you need to breathe? Do you need it like you need to eat? Do you need it like you need to exist? Or do you it like you need to eat? Do you need it like you need to exist? Or do you just kind of want it? Because you show me two people. You show me one person who's desperate and hungry.
Starting point is 01:13:32 You show me another one who'd like it or wants it. You show me one person who's willing to look bad and get uncomfortable and color outside the lines and do whatever they gotta do to get to their destination, to get to their child, to get to their dream. And you show me another one who won't, I'll take this person every day of the week. Maybe they don't come from the perfect background.
Starting point is 01:13:51 Maybe they don't have all the perfect words. Maybe they don't have all the right relationships. But they got the goodies, man. They got the one thing you gotta have to win, which is hunger and desire and some heart. And I know you've heard these things before, but now I want you to be self-aware. Really, how hungry are you?
Starting point is 01:14:07 What are you doing to feed your hunger? What are you doing to feed the fact that you feel like you're starving? Because the more you want something, the lack of it makes you more and more hungry. For example, if I were really hungry and I needed some food, there's one thing to want it. It's another thing, when that food's right in front of me
Starting point is 01:14:24 and I'm not allowed to eat it, I become hungrier. So the closer you bring what you want to you increases its hunger level. The more repetitious it is, the more you think about it, the more you bring it into your thoughts over and over and over again, the hungrier you get. That's why repetitive thought about what you want is so critical. So evaluate that. Am I as hungry as I could be? Am I as starving as I could be? Do I want it so bad, I'm desperate for it? Do I want it like that person who has to get to their child
Starting point is 01:14:54 or their loved one, or would I just like it? Would I hope for it? Because as long as you're one of those people, see in a fight, you show me two people. This is why it's so hard to repeat as a champion in the fighting game. Because you show me someone who. This is why it's so hard to repeat as a champion in the fighting game. Because you show me someone who's up and coming who's hungry for that title, who's never had it before,
Starting point is 01:15:10 who can taste it, who knows if they win that belt, their whole life's gonna change. They're gonna be champion of the world. All the endorsements, all the money, all their family life, all their parents' lives are gonna change. You show me somebody chasing that hungry for it against someone who's just trying to hold onto a a title and that's why most of the time
Starting point is 01:15:27 the challenger beats the champ. It's hard to repeat as a champion because the hunger goes down just a little bit. The greatest athletes, the Kobe's, the Brady's, the Jordans of sports have a way of feeding their hunger all the time and increasing it. What separates them isn't just their work ethic, isn't just their talent, although those things matter, isn't just they practice more. What separates them is they're just hungrier. They somehow find a way as they climb up the ranks and win championship to get even hungrier for more, where 99% of the athletes lose just a little bit of their edge once they get that first championship, that first pro contract, that first big amount of money,
Starting point is 01:16:06 that first world championship. They just lose their hunger a little bit. And then there's the elite, they get hungrier. It feeds the beast. For some of you, have you been hungrier in the past? Let's be honest. In the past, were you hungrier for that first promotion, hungrier for that first goal,
Starting point is 01:16:23 hungrier for the first house, hungrier for that first goal, hungrier for the first house, hungrier for the first relationship, hungrier for the first time you got fit. And if you lost a little of that hunger, where you're just not quite as desperate as you used to be. And so it's feeding your desperation. And the way we do that is we feed it to ourselves over and over again,
Starting point is 01:16:39 because it becomes something we must have. We have to have it like we gotta eat, like we gotta breathe. Feed the hunger, feed the desperation, embrace it. Don't try to look so pretty because this desperate state eliminates all the things that hold you back. Your fears, your worries, what you don't know, what the obstacles are, signs, haters, lack of information, lack of blah blah blah, it all goes away when you're hungry. The second thing is focus. Can you get laser focused? Human beings can get incredibly great at anything they put their minds to. Total immersion in any topic,
Starting point is 01:17:16 most human beings can become great if they give themselves enough time. The truth is most people overestimate what they can do in a month or a year and they dramatically underestimate what they can do in five years or ten years. If you get total immersion in a business, total immersion in your body, total immersion in your faith, you totally get laser-obsessed, focused at something, it's incredible how great human beings are at adapting and becoming great at it. One example is cancer. My dad, as many of you know,
Starting point is 01:17:45 is fighting a particular type of cancer called liposarcoma. I didn't know how to spell liposarcoma three or four years ago. I didn't know it existed. I didn't know what it was or how it functioned. I'm not an oncologist. I'm not a doctor.
Starting point is 01:17:59 I never read anything about it. But all of a sudden, liposarcoma became pretty important to me. And I consider myself now, I've read hundreds of periodicals and articles and I've asked questions and talked to other doctors and you know what? I know an awful lot about something I knew nothing about many years ago and I've become kind of an expert on it. I've had my own conditions with my heart. I know a lot about the heart. I know a lot about the medications. I understand inflammation
Starting point is 01:18:24 in the body. I've become sort of a quasi-expert on two things I knew nothing about. Many, many years ago, I knew nothing about communicating on camera or starting a podcast. I'll tell you a funny story. When my podcast started, I was encouraged to do it by Tony Robbins. And when my podcast started, he said, hey, you got to order, people say, I know you're listening to the number one business podcast in the world that didn't even exist two years ago, okay? I knew nothing about podcasting, nothing about how this worked.
Starting point is 01:18:51 I didn't even know what a podcast was. I want you to understand something. When I was first told to have a podcast, I did not know what one was. And so he says, you gotta have one of these. I said, what are they? Where do you get the microphones? Where do you get the stuff you talk to before I had this stuff on camera?
Starting point is 01:19:07 This is a true story. He goes. I don't know figure it out my team did it all for me. I'm like Okay, so I Google How to start a podcast this is how I began what you're listening to right now Number one in the world right now fastest-growing show on earth I Google how to start a podcast. And Tim Ferriss, who had a successful podcast, had done a podcast on how to start a podcast.
Starting point is 01:19:31 And so I listened to his podcast. At the end of it, there was notes and he said, if you click on this link, it takes you to Amazon. There's a kit there with the microphones and the recording device and all the stuff you do to start a podcast. I thought, okay. So this started by me Googling how to start a podcast. I thought, okay, so this started by me Googling
Starting point is 01:19:46 how to start a podcast. Tim Ferriss at a kit, I listened to the show, I bought the kit, I got back and I said, Tony, I said, so now what do I do? He goes, I don't know, set the mics up and just start talking about something. And I'm like, all right. So I do like a 30 minute audio, I set the mics up,
Starting point is 01:20:01 I got all the equipment Tim Ferriss said you should have and I'm done and I call him back and I said hey brother I did the podcast how do I get what I said out of the machine? And he goes I don't know I well you got it's on the chip take the chip now here's how stupid I am I'm like chips I don't there's no chips he goes yeah there's a chip chip, take the chip. Now here's how stupid I am. I'm like, chips? I don't, there's no chips. He goes, yeah, there's a chip you put in the machine. I go, no one said anything about chips, man. I don't, you eat these?
Starting point is 01:20:34 Like he goes, no, dummy, there's a chip, like a micro something or other. He didn't know either. You put it in the machine. And I go, shit, I didn't, I don't think I have one of those. So I look and there's no chip. So I literally talk for 30 minutes into a microphone that never even recorded anything.
Starting point is 01:20:50 So then I go get the chip, I put the chip in the machine, I do the 30 minutes again and then I call and I go, okay, it's on the chip. How do you get the chip into the universe where people hear what you're saying? Like I didn't even know this baby goes, he goes, I don't know I think you stick it in your computer. So I'm on the phone. I stick the chip in my computer
Starting point is 01:21:09 This is the number one show in the world though. I stick the chip in the computer. I go. Okay, it's in the computer What button do I hit so people in the world can hear it out of my computer? I'm not kidding you He goes I have no idea man. I don't know how this stuff works So finally I figure out oh you got to download the chip onto your computer. And then it goes to a thing called Libsyn. And I knew none of this stuff. The first podcast I did never got recorded. I googled how to do it.
Starting point is 01:21:36 The chip sat in my computer for two months because I couldn't figure out how to get it out of my computer into the internet. That's how my podcast started. But I've become laser focused about podcasting. I'm like, oh, then people said, you should record it and put it on YouTube as well. So I've learned, where do you get the cameras? How do they do it?
Starting point is 01:21:56 How do they post it on YouTube? What do you type? I knew none of this stuff. My first Instagram video, literally true story, I do a 30-minute video. My son's kind of the guru. I do the one minute story rather. I post it, I got three views the next day and one like. And I call up, this is what I hear.
Starting point is 01:22:16 I call up Tony and I go, hey, no one listened to my Instagram video. He goes, well you posted it at one o'clock man. You need to post around breakfast time. And this is what I hear him say, I don't know anything about this stuff, true story, swear to you. He goes, you got to post around breakfast time and dummy, you got no hash browns in your post. And I'm like trying to not pretend I don't know anything, so I'm going, why do you, I got a post at breakfast time and for, why does it need to be hash browns?
Starting point is 01:22:46 This makes no sense to me. So now I'm mad, but I pretend to know what he's saying and I call my son and say, hey, you said you knew about this stuff. You're 15 years old, you're internet savvy. Don't you know all the videos had to be posted at breakfast times and you got to have hash browns in the video?
Starting point is 01:23:03 My son's like, Dad, why would it matter what food is in your video? I don't know, but he's telling me it has to be breakfast time with hash browns. We went the whole day, my first post, lamenting the fact that I had no hash browns in my video. Turns out he was saying hash tags, but I didn't even know what a hashtag was two years ago. And so finally we figured out the hashtags, how to post, how to do a podcast, and it leads us to where you and I are here today. That's because I've been focused and obsessed in this field now for the better part of a year and a half to two years. So not only did I figure out how to get into the internet, not only did I figure out it doesn't matter
Starting point is 01:23:46 what breakfast foods are in my posts, that it was hashtags, not only did I understand what chips were, you don't even know what kind of chips I think he was talking after the hash browns, you don't even wanna know. But suffice it to say I figured out what type of chips. A year and a half later, for my podcast now, and I like him, to do more downloads than Tim Ferriss does,
Starting point is 01:24:04 after, and he does a great podcast, but after learning about his kit and Goog like him to do more downloads than Tim Ferriss does after and he does a great podcast but after learning about his kit and googling how to do it to think that it's come this far is mind-blowing because human beings that get obsessed and immersed in any topic can become great at it and so can you so pick what you want and get laser focused begin to eliminate all the distractions you are not hungry enough you are not starving enough and you are not starving enough, and you are not focused enough. I say this to you as a friend, what are the things that are stealing your focus? Who are the people that are stealing your focus? And begin to eliminate these distractions. Get laser focused and obsessed on what you want. Be starving and hungry to get it.
Starting point is 01:24:41 Be desperate to get it. the combination of desperation and hunger with laser focus over an extended period of time is the formula to be great at something. And you can apply this formula. Get laser focused, eliminate distractions, eliminate the things that steal your laser focused on it, your research on it, your obsession on it. Begin to do these things and you will begin to change your entire life. Yes, I want your mindset better. Yeah, I want your identity higher.
Starting point is 01:25:12 No question it's important to have great associations in your life, but dad got it, you've gotta get hungry and you've gotta get focused. And I know these sound like basic things, but go to any area of your life you want something right now, pick the number one thing you wanna change. Body, money, business, relationship, faith, I don't care what it is. Pick it right now. One to ten, how hungry are you? How desperate are you? One to ten, the most desperate and hungry you could be.
Starting point is 01:25:37 Rank yourself. Number two, how laser crazy obsessed focused are you on what it is you want? One to ten. Ten being hyper psycho crazy obsessed focused nothing's in your way and to the extent you can increase your desperation and hunger and your obsessive focus will be to the extent that you can flourish because when those things convene and converge all of a sudden the collaborations, the people, the circumstances, the breakthroughs, the insights necessary begin to reveal themselves to you and not only that reveal themselves to you with momentum and speed at which you cannot believe. You can wake up a year and a half later be number one in the world at something that you didn't even know existed before. I'm a testimony to that,
Starting point is 01:26:25 and you can be as well. Your success is going to be predicated more than anything on your hunger and desperation level and your ability to get laser focused and eliminate the distractions in your life. This is what makes us great. I think of athletes that I know, I've watched them get obsessed and hungry early in their careers and as they make a little bit of money They start, you know, they're a rapper now now. They're an actor now They're a producer now They're a business person and their basketball or football or baseball or boxing or UFC career Begins to suffer as their focus gets diminished as their obsession gets diminished as their immersion gets diminished
Starting point is 01:27:03 The great ones never lose that. They never lose the hunger, they only increase it over time. I always try to lay out for you what the solutions are and then I like to give you a plan. I wanna give you a four step plan to both increase your hunger and increase your focus at the same time. So the first step is always to evaluate
Starting point is 01:27:22 where you are currently. So give yourself an evaluation. As I've asked you, one to 10, how would you rank your hunger and desire level? Are you all the way desperate? Are you the most desperate you possibly could be? Because again, I promise you, this is a healthy form of desperation. One to ten, evaluate where you are. Then also give yourself an evaluation of where you are in your laser-obsessive focused.
Starting point is 01:27:44 One being completely unfocused, distracted constantly, even forgetting what our goals are. Five is we're on it from time to time, we keep some notes, we evaluate. Ten is just obsessed, crazy, nothing else matters, focused. If you're not at least at a level eight or nine, you're not optimizing your effectiveness level at both of those areas. Number two, you must become more intentional to change those things. So it's just starting out, everything in life comes from intention. You must intend to increase these things. So I want you to become incredibly intentional at feeding your hunger level. Bringing the goal closer to you, repeating it over and over
Starting point is 01:28:21 makes you starving for it. And the more you can increase that state, the more you stay focused. Ironically, there's a connection between hunger and desperation and focus. They're related, so be intentional about them. The story I gave you about, if God forbid, a loved one or a child of yours was in an accident, can you imagine how focused you immediately become
Starting point is 01:28:43 when something becomes that important to you, that desperate to you? What happens is everything else, all the distractions of what other people think about us, any other circumstances, what we don't know, what we don't have, anything scarce to us goes away because we're so desperate, it increases our focus. If you think about anything you've had that becomes desperate to you, if there was a burglar in your home for example and you were desperate, think about the millions of things you're no longer thinking about and how focused you are in on that one thing. We've all had that time when
Starting point is 01:29:16 we're laying in bed at night and we think we hear a noise, right? You become so focused, you hear every little creak in the ceiling don't you? Every little movement of the floor, you hear your sheets move, oh my gosh there it is again you become hyper aware and hyper focused when you increase desperation. So become intentional as step two. Third, what is your plan? What is your strategy to increase your hunger level and to increase your focus level? So part of that plan might be I need to be around people more immediately who can hold me accountable and repeat back to me
Starting point is 01:29:50 what I've told them my outcomes are. I need to put myself in situations where I'm accountable, where I'm a part of a group where I have to report my results to them. Perhaps it's going public, if it's your body, and going public with this is my intention the next 30 days, this is what I'm going to do, putting additional pressure on yourself, perhaps it's shrinking the time frame down.
Starting point is 01:30:11 The sooner we must do something, the more desperate it becomes. In other words, if something has to be done within 10 years, how desperate is that? But if it has to become sooner and sooner and sooner, or even if there just has to be a real date put on it, gives us some desperation knowing that date is coming sometime soon. So what is your plan and strategy to increase your desperation, increase your hunger level, and then focus. What's your plan to increase focus?
Starting point is 01:30:35 Oftentimes that could be a plan to eliminate distractions. What's your strategy to eliminate distractions? Might be, I watch too much television at night and it distracts me from my goal. Perhaps you should remove that television from the room. That's a plan and a strategy to eliminate the distraction. Perhaps it's you're being on the internet too long or playing video games, maybe you need to eliminate them.
Starting point is 01:30:55 Perhaps in your nutrition, you're trying to get fit, the distraction or snacks that you have in your home or alcohol, maybe they need to be removed from your home. What is your strategy and plan to eliminate distractions and increase focus? Because without the evaluation, without the intention, and without the plan and strategy, an actual plan to increase desperation,
Starting point is 01:31:15 an actual plan and strategy, get creative, get resourceful. It's only with a plan that you can begin to make changes and a strategy, otherwise it's just a thought. And then fourth, what immediate massive action are you going to take right now? I'm talking about right when this audio or video ends, what's the immediate first massive action you're going to take towards that plan?
Starting point is 01:31:36 The first step, the first, it's unplug the TV, it's remove the video game, it's throw out the junk food, it's remove a certain person from your life. I don't know what it is, but what is the immediate massive action? Because if we can evaluate where we are and get very clear, because we can't know where we're going if we're not very clear about where we are. In other words, if life is like a GPS and we want to get to a particular destination, the only way we can get clear on getting there is to understand and evaluate and be specific about where we currently are.
Starting point is 01:32:08 That way we can build the directions. There's no sense of direction, not just with where you're going, where are you? You must know both places. Evaluate what you want and be very honest and evaluate where you are. Now the directions can be drawn out. So we must evaluate number one. Number two, we must make it our intention to do so. We must get intentional, get specific. There's a power to intention. There's a power to pointing our mind, which is a weapon, at these issues. Third is our strategy. What is the exact plan we're going to take? Without a strategy, you have no shot. You must have a strategy. The strategy doesn't have to be perfect.
Starting point is 01:32:47 The strategy can evolve, but there must be a game plan. There must be something you're doing immediately to start towards this journey. It tells our mind we're making progress. It sends a message of I'm serious about this. And then fourth, you must take immediate massive action. Knowledge is not power unless it's applied and you haven't really made a decision and
Starting point is 01:33:09 change anything until you've taken an action and if we delay the action to later we can have all the evaluation all the intention and a great game plan. No action, no momentum, no progress. So what's the one step, the one action that you're going to take immediately towards increasing your focus and increasing your desperation level? What is the immediate action? Once you have those four things, we now have a recipe to change. And so today's message to you was to wake you up as a friend, as your brother, is to say, listen, if we're going to get this done, if you're going to make things great happen,
Starting point is 01:33:45 you've got to get very clear on what you want, very clear. But we have got to get starving. We've got to get desperate. We've got to get hungry to perform at the elite level. And for some of you who are already performing pretty high, the reason these next goals are coming more and more slowly, the reason that progress is slower the higher you climb is because you're less hungry, you're less desperate, and you've got more distractions. Some of you that
Starting point is 01:34:08 are starting out in the very beginning of your journey towards chasing goals, I'm giving you the recipe. You must increase the hunger level, the desperation level, and you must get more focused. But for some of you have already achieved that are listening to this, I'm telling you, I understand it, I relate to it. You're like that champion who's trying to repeat. And although you're not satisfied with where you are, and you have big goals and ambitions, you must get honest. Am I as starving and as desperate as I was
Starting point is 01:34:35 in the very beginning of my career, in the very beginning of my business, in the very beginning of my journey in my faith, the very beginning in the journey of my fitness, whatever it is? Because I can promise you, if we drew a line back to where you made the most progress, you were the most desperate. And the goals start coming slower, don't they, as we become less and less desperate.
Starting point is 01:34:54 You've got to feed that. And then the other thing is, there was a time in your life if you were achieving at a high level, whether it was getting your master's degree or graduating college or passing an exam for your business or getting to your first big promotion. I can promise you if I went back and looked at you, you were laser focused and all the distractions went away. This is the same formula and the same recipe. Success leaves clues.
Starting point is 01:35:16 I have a great audio she'd listen to called Unlocking Your Success Code. It's one of the original ones I've done. If you're on YouTube watching this, go over to my audio platforms on iTunes or Spotify, search for Unlocking Your Success Code. I talk about how the fact that you have a code to your success, if you can repeat that code and apply it to all your goals and dreams, you'll produce the same results in different areas. And so today, I want to challenge you to get very clear on what your recipe is.
Starting point is 01:35:42 If you've already been achieving in your life, evaluate these two areas. This is the Ed Myron Show.

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