The Journal. - Netflix’s Culture Led to Extraordinary Parental Leave. That’s Over.

Episode Date: January 6, 2025

Netflix was known for its “no rules” culture that executives say attracted the best talent. But as it’s grown, the company has pulled back on some of that freedom, including its generous parental leave. WSJ’s Jessica Toonkel explains why Netflix is changing the culture that fueled its success, and what it means for employees. Further Reading: -Netflix’s Extraordinary Parental Leave Was Part of Its Culture. That’s Over.  -Netflix Is Rethinking Employee Freedom, a Core Tenet of Its Vaunted Culture  Further Listening: -Netflix Turns to Ads  Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever since it was founded in the late 1990s, Netflix has tried to build a special work culture. Think about it as sort of a corporate anti-bureaucracy utopia. So there's a lot of transparency. That's our colleague Jessica Tunkel. She says that Netflix trusted employees with a lot of leeway. Everyone could access strategy plans and could weigh in on things. You know, the expense policy was like act in Netflix's best interests.

So if that meant flying business class, go do it. If it means taking your team to a five-star restaurant, go do it. Like it means taking your team to a five star restaurant, go do it. Like there was no red tape on anything. Netflix also gave out really generous benefits when it came to things like vacation. And in 2015, the company added a perk that was especially unusual, even among tech companies. A whole year of paid parental leave.

So the idea behind this was, look, we're looking at tech companies all the time, we're trying to recruit from them. Google was one that they talk about a lot. Google's policy at the time, I believe, was 18 weeks paid leave, which was pretty significant. And they said, let's do better than that. Let's say people can take up to a year unlimited. And so they did. But as the company has grown, it turns out that what you put on paper isn't always what happens in practice. And Netflix has been pulling back on some of its generous benefits.

Welcome to The Journal, our show about money, business, and power. I'm Ryan Knudson. It's Monday, January 6th. Coming up on the show, the cultural reckoning at Netflix. With TD Direct Investing, you can get live support. So whether you need help buying a partial share from your favorite tech company, opening a TFSA, or learning about investing tools, we're here to help. But keeping your cat off your keyboard? That's up to you. Reach out to TD Direct Investing today and make your investing steps count.

Plus, enjoy 1% cash back. Conditions apply. Offer ends January 31st, 2025. Visit td.com slash DI Offer to learn more. When Netflix came out with its year-long paid parental leave policy in 2015, it got a lot of attention. It definitely made a splash. I mean, every publication, including the Wall Street Journal, wrote about it because it

was so unheard of. And they got on and continue to get on all these best places to work lists. And a lot of these publications mention their very generous parental leave policy. Did they think that people would actually come to the company because of this policy? Yeah, I mean, I think the thinking behind it and I think this did work was that Netflix also was having more women, particularly,

entering the senior ranks of the company and they wanted to continue to be able to recruit and retain women. So yeah, I 100% think that it worked from that perspective. Also at the time when they came out with this policy, Netflix was becoming a global company and people in other countries look at the parental leave policies in the US and think that we're crazy that how short it is. So the idea was we want to make this great for employees

and we want to help recruit and retain the best talent all over the world. A year of paid parental leave was surprising to many people in America, but at Netflix, the company already had a culture of trusting employees to set their own boundaries, an idea that was enshrined in a memo that outlined the company's culture.

So the section that I talk about a lot is the freedom and responsibility section because the freedom and responsibility was really probably the most unique thing in the memo. That was this idea of, you know, expensive policies being act in Netflix's best interests, you know, their vacation policy was take vacation. Like, it was this idea of like, we will give you all the freedom and you should have the responsibility to act accordingly. Over the years, executives at Netflix credited

this culture of freedom and responsibility for being able to recruit the best talent. And as the company grew from hundreds of employees to thousands, it set them apart. I mean, tech companies tend to be more secretive in their culture. It's very unheard of that you would see a tech company like a Google or Apple share strategic ideas

with all of their employees. That would never happen, right? They were much more like keep things to themselves. Do your work. Netflix wasn't like that. Employees could access strategic plans and some could even see each other's salaries. They very much encourage candid feedback. So if you don't think someone's doing a good job, you are expected to tell them that. When people were fired, they would send emails

out explaining why that person was let go and what they did wrong. Yes. But a few years ago, business problems started cropping up. Netflix saw its first decline in subscribers in a decade. In the first half of 2022, Netflix lost more than a million subscribers, and its stock dropped more than 50% that year. So, with its subscriber growth and stock price tanking, the company had to do something it had never done before. It had to become cost-conscious.

First, the company made some external changes, like cracking down on password sharing and launching a lower-cost version of Netflix that has ads. And it also started changing how things work inside the company for its employees. Prior to this, you know, I would talk to people who were going on offsites to Iceland, like they just would spend the max on things. And no one, it didn't seem like anyone was like keeping track of how much was being spent on some of these things. But I think that they've reined it in.

I've spoken to sources who say that managers are keeping a tighter lid on expenses. The company's also been pulling back on salaries. And so all of a sudden you started seeing pay tiers. They introduced pay tiers. They used to tell managers, just pay top dollar. Pay whatever you need to get the people you want. The idea was if you were an employee and you went to your manager and could show them

how much more peers at other companies were making, you should be able to get a raise. That shouldn't even be an issue. And so that has started to shift. We were the first to report that they've now told people to keep salaries within a certain range that's more along with industry peers. But the most controversial change

that employees have noticed at Netflix is what's happening to the company's unusual parental leave policy. That's next. A whole year of paid parental leave was basically unheard of in the US before Netflix, and it was popular among employees from the get-go. So in the beginning, literally within 24 hours of the policy being announced, a number of people asked for a year off for parental leave. And HR and managers were really surprised because they were not anticipating that. And then people

also asked to go back on leave. People who had taken a few months off and returned were like, oh, well, if it's up to a year now, can I go back on leave? I mean, I have to like, pause for a moment with this whole concept of like unlimited print to leave, why would any company not expect its employees to take as much as they're allotted, take more? I mean, Ryan, this is a really good question. And, you know, I think what they would say is, and what they did say when this came up was we never meant for a year to be the starting point. We meant it to be a conversation between

managers and employees about what the right amount of time would be. The head of HR at the time did tell people, I don't think people are going to actually take a year per rental leave because Netflix is the kind of place where people throw themselves into the work and are so type A and high achievers that they thought no one would actually take a full year off.

It turned out that so many people were taking the full parental leave, the company leaders started to reassess it. And so by 2018, they sent a memo out first just to executives, managers, saying, hey, we're looking at clarifying this policy, you know, not saying that it's unlimited for the first year, but saying, you know, talk to your managers and figure out what's best. Netflix did not come out and officially say it was making a change to its policy, but it has revised its guidance on parental leave

several times. Jessica says employees started to notice the difference. I've reviewed all these employee communications about it, and, you know, one manager said, it feels like we're taking a benefit away without saying that's what we're doing. That doesn't feel, that feels incongruous with what our culture of transparency is.

Right, like why not just say like, the policy is six months or whatever. Exactly, and they were and still are adamant that the policy is not six months, that there is no set time limit. You just need to talk to your manager. Employees Jessica spoke to felt they'd been promised a culture full of transparency and freedom. But what they were getting was anything but transparent.

But that's not what the company says. They say that they've not walked back their parental leave policy, and the parental leave policy is still do its best. And they also, the other thing that they deny is that there is any set limit, but I've spoken to people who talk to HR or their managers, and I have a recording of HR telling one employee that the policy is actually six months.

A Netflix spokesman said the leave policy, quote, has always been to take care of your child and yourself, and that the average parental leave that a Netflix employee takes is less than a full year. In recent years, Netflix has also had to lay off thousands of employees as part of its cost-cutting measures. And Jessica found that some of those employees were people who'd taken a long parental leave.

Some former employees have spoken up about this. One of them is a former marketing manager based in Australia named Vanessa Hughes. She's suing Netflix. In the court documents, she alleges that she was, you know, trying to put in for parental leave and they kept pushing back. — Hughes took the year-long parental leave anyway and was ultimately laid off while on leave. Another former employee who's spoken up is Becca Leckie. — Becca Leckie was an employee and she had written on LinkedIn. The post has since been taken down, but she describes in her LinkedIn post how, you know,

one of the reasons she joined Netflix was for these generous print to leave policy and she, you know, moved from New York to LA to work for Netflix and loved it. Lucky was laid off a day before she was set to return from print to leave. As one employee said to me, if you take more than six months, it feels like all eyes are on you. That was just a quote, but many people said that to me. And everyone felt like you can't really take more than six months, and otherwise you're in trouble.

Netflix said employees weren't targeted for layoffs because they were on parental leave. And Jessica reported that that in many cases, people who were laid off were paid out their remaining leave plus severance. The company also did an analysis and said that only a very small percentage of those laid off were on parental leave. Jessica says that Netflix's pullback on parental leave

is just one example of how the company's culture is changing. As part of that, it has had to reevaluate its culture memo and specifically around freedom and responsibility. So we were the first to report last spring that Netflix actually took out the freedom and responsibility section out of the memo. It took it out entirely?

The entire section has been taken out. Now, they would argue that the ideas behind it are still found in pieces of the memo, but that section has been removed. Last year, Wall Street Journal editor-in-chief Emma Tucker interviewed CEO Ted Sarandos and asked him about the change to the memo. So I want to talk a bit about Netflix culture, because obviously, famously, Netflix has got this very distinct culture that's been credited with being able to attract talent

and create this real kind of environment of excellence. But this year, you've updated your culture memo. And I think I'm right in thinking that you've ditched the freedom and responsibility section of the memo and talking more now about employing unusually responsible people. I do think it was one of those things where we didn't take lightly the evolution of the document, but it actually reflects much more today our 14,000 employee business culture. And the freedom responsibility evolution wasn't, we didn't throw it out. It was probably a little more emphasis on freedom than responsibility,

and we think you have to have both. So it's ways of re-crafting some of those things, but the core values in the new document are all in the old document. Right. Did you get any pushback from the update? Well, it's interesting because it's such an iconic thing. You get a little bit. And I do think one thing that we have to really help employees understand all the time is that we put no energy

in preserving the culture. We are constantly working on improving the culture. And so when anyone says, hey, the culture is changing, yes, of course, it needs to. We definitely change the culture. We want it to reflect how we work, not dictate how we work. Over the years, executives at Netflix credited its quote, no rules culture for fueling the company's success. And some employees now worry that all these changes mean the entertainment

giant is losing its identity. So what does this say about Netflix and its culture right now and what it's going through is in its evolution as a company? You know, I think this whole situation kind of raises this question of can any company really maintain its identity as it grows and becomes a global company? Like, do you have to give up who you are to be successful?

And I do think that is what Netflix is going through now, because a lot of people will hear these stories and say, those people make so much money. So it is what it is. But there is a question, like, at some point, Netflix will have another business challenge, right? There will be something else. And will they continue to be able to recruit and retain the best people?

If their culture is just like everyone else's, I don't know. But Netflix's benefits policy is still more competitive than most companies, right? Even though they won't say it's six months, but let's just call it six months. Netflix's benefits policy is still more competitive than most companies, right? Even though they won't say it's six months, but let's just call it six months, that's still very competitive and better than most companies that we know. But the problem is they're not just saying that. Which I imagine must carry an additional weight given the fact that Netflix has historically been such a company focused so much on transparency to have

this ambiguity. Exactly. I mean, a lot of people that I talked to complained about that, like, we're supposed to be so transparent and that's a key value here. But these changes that they're now making, I think, are going to have consequences ultimately. That's all for today, Monday, January 6th. The Journal is a co-production of Spotify and The Wall Street Journal. If you like our show, follow us on Spotify or wherever you get your podcasts. We're out every weekday afternoon. Thanks for listening. See you tomorrow.