The Sevan Podcast - CrossFit Media Review / Miranda, Hiller, Malleolo & Don | Souza's Show

Episode Date: September 23, 2024

CrossFit Media Review / Miranda, Hiller, Malleolo & Don | Souza's Show Learn more about your ad choices. Visit megaphone.fm/adchoices

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Find their products through banks, credit unions, and associations, or visit securiancanada.ca. Securian Canada, insurance designed for life. Recorded in high def. What's up guys? How's everybody doing? Is this the I care chat? Hmm interesting Turd as Pedro would say turd Bam waiting for savan. Um, keep waiting. This is in his show. You're gonna have to wait 24 hours until tomorrow when him and Greg are on Man, those shows have been good Jeff no diddy no diddy no diddy Natalie what's up hi Natalie how are you

what's up Susa what's up Jose how you doing bro hope everybody's doing well oh shit i gotta hold this button down Hope everybody's doing well. Oh shit, I gotta hold this button down. I'll blow your eardrums out. If you know that song, you're an OG. If you know where, where that one's coming from. Fader, smart pads, dance intro, edit, replay, play on a loop, no loop, play. And some little control here.

See how much it just like cuts off at that portion. Toggle replay. Continue. Yeah, now I think it works. Still just stops right after that. Oh, Jake, Jake, Jake, Jake, I watched some of your was that you on the show at the Glitten things? Was that you? Were you that Jake?

Were you that Jake? Saw some of that. Okay, enough screwing around with this. I don't even know why the hell this thing is working. toggle. No. One slot. I don't even know why the hell this thing's working toggle No one slot Yeah, weird fucking road caster

Alright, whatever dude Jake doesn't like the song fine. Forget it. Forget it. Diddy or didn't he? Oh, the joke of the century. Oh man. No one's ever heard that one before. Oh shit. A big round of applause. That's not you. Of course not. You will never show your face. Just kidding. Your face is probably inside the little icon there right there. Glow, sneak glow sticks in that elevator. Yeah. Mason knows Mason knows Catherine. Welcome. You're not late. You're just on time. I've just been screwing around for the last two minutes and 45 seconds trying to

get this little, um, button to work here. Uh, putting me in the right frame of mind for my coaching evaluation at my affiliate in an hour. Hey, cool. That's cool that you do coaching evaluations. Are you on your period? Yes, I am Jake. Yes, I am. What happened to see Beaver? I think he was on vacation last weekend. I saw something in his story. Looked like he was drinking some nice cocktails next to a swimming pool. That's where he was. Oh, good. I'm going to stop this before all sorts of issues on this end. Okay. So, um, we're going to talk a little bit about the media landscape

or what was going on on the YouTube's in the CrossFit space over this last, like, I don't know, maybe two weeks or so. Some of the stuff that got put out, um, we're going to look at Miranda. Didn't you guys catch Miranda Alcares is live? Uh, she did it from the front seat of her car and talked more about CrossFit and what CrossFit could do for you and your health. I think, and we've really even seen from CrossFit in the last couple of years. Um, we also have some awesome stuff from Andrew Hiller. He, uh, did a video on the PFAA guys. It's really well done.

Super calmly kind of laid that one out. We also have his behind the scenes look at the Northern California classic. Awesome. If you guys didn't check that out, you definitely should. And then we're going to take a look over at a Maliolo Austin Maliolo. He sat down with the, um, two guys from best hour of their day and did a podcast. This podcast was recorded at the CrossFit games. So we're going to look, uh, we're going to look at that.

We're going to see what Austin has to say. And then I wasn't at the affiliate gathering, but there was an affiliate gathering at CrossFit Invictus down in San Diego over this last weekend. We have a picture from Cali Means' Instagram where Don is with him and it looks like a couple other people meeting with some Congress people. And then we'll just take a quick look over at a CrossFit main Instagram and their training Instagram. What do you guys want to start? You get to pick. Jake you could pick just because just because I'm on my period. You could pick

which who do we want to start with. Why weren't you there? Why weren't you there? Because I got shit to do bruh. You mean why wasn't you there? Why weren't you there? Cause I got shit to do, bro. You mean, why wasn't I there? I'm traveling this next week and I just traveled the last weekend and, uh, believe it or not traveling around and doing this podcast and, uh, all the other stuff that I do actually isn't my main time, my main gig. It's working with the firefighters and working with my affiliate, running a business there.

So believe it or not, believe it or not, I actually have to, uh, do that and, um, not travel every single weekend. I would have loved to have been there, but, um, no, uh, but, but I wasn't able to make it out. If it would have been locally, they had it at CrossFit pleasant in a couple of years ago, like if it would have been within a couple of our drive, I for sure would have gone, but down South, that's like a full day of travel there and back.

And I'm just don't really have the time. Uh, Carla, are you going to water Palooza? Hi Carla. Um, nice, nice to see you in the comments. I am not going to water Palooza. We were going to, uh, earlier on, but, um, things have changed. And now it's a bond and I are going to Boston, um, with Greg and the rest of the folks over there at the broken science initiative to, uh, listen

to Greg talk. I think Thomas Siegfried will be there. He's really great, um, expert on, uh, uh, cancer prevention and cancer in general. And then we'll listen to Emily speak with Shio. He does a great job. So that'll be, that'll be a, what I'll be doing not at water. Plus a Natalie Naomi normalizing boob snacks. And I'm here for it. You saw his video.

Good job. What'd we say? Wait. Okay. Uh, Dawn in DC, uh, close with, uh, the good stuff. Okay. Miranda was a vote. Austin was a vote.

Hi Elizabeth. How are you? Um, will you document that trip? Yes and no, I guess. We'll for sure be filming, uh, during everybody's talks and like, you know, with the audience and stuff like that, but that'll all belong to broken science and what they end up doing with it. I'm not sure. Um, but it would be kind of cool, right? To like shoot all the behind the scenes stuff with Greg. I'll be with him starting like Thursday evening and flying out with him and everything else.

I don't know. Maybe we can. We'll see if he, if Greg allows it and there's some cool stuff in there. I definitely will. I'll have my camera with me. If that's what you're asking, uh, Maximillian as father's. Hey, thanks for your help with the local fire department. I work in the fire service and it's pretty insane seeing the people who may be incapable of doing their jobs, working with me, absolutely insane, right?

You see some of these people, dude, I work with a lot of the recruits now at both departments, live more pleasant and in Hayward. And, um, I work pretty intimately with their, um, uh, you know, the recruits in the Academy and stuff like that, working them out and sometimes people show up to that thing and I'm like, dude, you knew you were coming to this fire Academy two months ago. Like what have you been doing? You were not, you are not ready for this.

So yeah, I agree. Um, but that culture takes a little bit to change. You know how it is. Frank, what's up? How long after coach Grossman and Emily announced the new brand for affiliates to unite under before majority affiliates abandoned HQ in private equity folds? I don't know. Guess we'll have to find out.

Justin, our affiliate just reached out to local departments. Awesome. Great place to start is if you guys have some firefighters or law enforcement inside your gym already. Really good to kind of ask them, Hey, who is the decision maker? Who's the one in charge of this? Who should I reach out to? Do you have a contact?

You know, yada, yada, yada, yada, yada, yada. Okay. Who, um, um, Don and DC and close with all the good stuff. Okay. Brett, you decide we'll go with what Brett says. We're going to start here. We have Dawn with Cali means as our first, uh, click through here to kind of look at this, uh, group and we'll do some investigative research on our own here.

Okay. So who do we got? Who we got here? Callie means got all the way over to the right of your screen. Chris Palmer in the yellow tie to the left. He spoke at the CrossFit for health summit. Um, he's also spoken at a couple of other places. He does deals with like the psychology and a, one of the claims that he is hoping to

make is going to be that cross fit or essentially exercise and eating, right? Is better for you than a pros act in terms of, um, helping with depression and mental illnesses like no shit. I'm preaching to the choir. You guys already know this, but he is developing stuff to make like a study on it. So it's, you know, sound and it passes all the academia hoops that we have to jump through to learn common sense. Oh, it turns out if you don't eat your month of shit and you work out and you do

that around a good group of people, you become in a better mental state. Well, who would have thought, but Chris Palmer really smart dude, good guy guy worked with him a little bit on the crossFit for health summit last year um And then who do we have here? I don't even know who uh scroll down to their crotch. That's a good one. Um, it's kind of funny too because Cali mean just started naming all of these um Different companies like live momentous. Oh, yeah, the fucking supplement company is really going to come to save us started naming all of these different companies.

Like, Live Momentous, oh yeah, the fucking supplement company's really gonna come to save us, plunge, okay. And I also thought that he said, but our incentives are broken and kind of danced around the language of almost saying the Broken Signs Initiative. And I knew that Emily was talking to means quite a bit

in terms of some of this stuff too, meaning working with, uh, Congress and the white house. Um, I, I personally have no faith in that shit. Sorry. Call me a pessimistic when it comes to that, but like showing up to the Congress or doing the dance that you're like, I would be hopeful that that wouldn't, that would help with some sort of change, but chances are the best change you're going to make is individual relationships and lives that you impact coaching inside your affiliate every single day is going to be much more, um, indicative of change, especially on a local level

than, you know, meeting with some politicians that just live for a living. Um, maybe that's just me. Uh, so here we go. We got him. I think one of these guys, I don't know. I don't want to mischaracterize anybody, but I think one of them was like a lobbyist. For I forget the association. We won't just throw him under the bus there, but there's Don again with Chris Palmer.

I'd be super curious to hear what they're talking about in that room. You know what I mean? Don seems a little out of place with this group. He seems a little out of place, but. I'm curious as to what was said, what it what's what's the goal here? Make people healthy, I get it. Yeah, the goals to make people healthy. I get it. Yeah. The goals to make people healthy, Matt.

They're working with inside the institutions. They're going to make more change than you are. OK. Interesting. Good pictures. That's a great picture. That's a great picture. Yeah.

But anyways, I don't know. Here's the here's the problem that I have with CrossFit getting involved with any of the politicians or working in Congress is the fact that it's owned by a private equity company. So they're only gonna, they're not going to really make a lot of hard claims. They're going to listen to a lot of the, you know, things that the lawyers say, Hey, don't use the word here. Don't use the word, you know, this or word this or that because you can't say certain things.

And the private equity company will definitely tow that line because they don't want to make ... They don't want to kick up a lot of dirt and make a lot of stink in that range, like over with Congress and with health and with... They're not willing to battle the CDC. They're not going to go toe to toe with the who. They're not, you know what I mean? Like they're not really gonna make a lot of these hard claims. Most companies don't, that's not a shocker to you guys.

But I think that in terms of this fight, the one that we're leading on chronic disease and changing people's lives through lifestyle choice, eating right exercise, community of awesome people to do it with, that you need to make, you need, we, you gotta make those hard claims. You gotta give people the truth.

And if you, sometimes the truth is very harmful to those institutions because they spend a lot of money on messaging and advertising to make sure that that truth is muddied up enough to where you can't really see clearly. So will the private equity company Berkshire partners start making hard claims like CrossFit cures chronic disease or CrossFit will help with your mental illness or different things like that? Probably not. And so therefore it's tough because if you're not going to try to draw a line in the sand

and say like, hey, we're going to start with the truth and this is it. We don't care whose feathers get ruffled. And this, as we expose, um, some of the things that are going on inside of these institutions, then you it's kind of spinning the wheels in the dirt a little bit, Caroline M I'm glad you're on my show. You're the therapist that helps him on out a lot, right? I've never seen you in the comments of my show. I definitely need the help.

Uh, hard claims seem to be the only seem to be able to be made by individuals in small groups. They don't seem to be. They only are because a lot of the funding from these major things like Vanguard, BlackRock and State Street, you guys have heard me talk about those private equity companies before that own 88% collectively of the S and P 500, which represents the top 500 companies in America. So if you're, if that's the parent to potentially your funding or anything else that you need, as far as being a major company, anything that they say, they draw the line, hey, we're going with this. You need your CGS score. You can't say these certain things. Don't make these claims. Don't do that. Or we'll start to pull your funding.

Then you pretty much have your hand side behind the back. That's why you mostly see it out of individuals in small groups. And you've even seen it in individuals that rely on some sort of sponsorship money from these larger companies that are also being manipulated by these large private equity companies, you're seeing those individuals not talking about it because they know that if they do their sponsor, whatever PepsiCo is then going to drop them as an individual sponsorship because they're pushing against the narrative that those companies want to uphold. Hi, Sarah. Yes. I will therapy.

Therapy is you to their, their prize. Their pies. You too. I don't have a degree though. And therapy. Good. That makes me trust you more. What Trish say?

Frank agrees with Trish. Trish is here. Hi Trish. Where are you? Oh, Frank majority. Oh, she just commented back to something he said. So the only, I, I do, I don't want to be totally pessimistic. It is great that Dawn is involved with that in some degree, but again, you're

going to need to make some hard claims. You're going to be ready to, you got to be ready to have some big enemies here and you got to be ready to, to fight that fight. And you're only going to do that by the way, with like a lot of messaging and media, you're not like silently behind the closed doors and doing these meetings with Congress is great and all, but like, what is, you know, what's going to really come from that? Um, it also would have been cool if CrossFit did a little piece on this.

It's not that great though. Yeah, exactly. Exactly. Um, Carla, it's not that great though. Yeah, exactly. Exactly. Um, Carla, it's not that great. Sarah, I could speech there, there prize you. Okay, cool. I got my therapist and my speech therapist. That'll be good. You guys know I need it.

So again, don't want to be super pessimistic about it, but I just don't have any faith in the fight that, um, you know, the private, I don't think Berkshire is going to really want to fight that fight. I don't think Berkshire is going to really want to fight that fight. Um, we won't Trish, we won't hear shit. Nothing will come of it. I know that's the thing that I'm afraid of. I know.

And um, when we had the day at the Capitol with Dave, uh, I don't know internally if Dave wasn't able to get any media on it or what happened, but I literally was sitting here on a day off and was listening to, um, uh, I think it was on a meeting or something anyhow, and I just got a call from Dave and I'm like, Hey, what's up? And he's like, Hey, can you meet me at the Capitol and like three hours? You have to wear a suit. I was like, what the fuck is happening? And he's like, yeah, let's just, uh, we're doing this across an appreciation day. I really want

some media on it. Like, are you able to, uh, jump out there and help me? I was like, yeah, sure. And then the only thing, the only reason that got pushed through was because we had control over editing it. And then we had a place to publish it. Otherwise that one just would have kind of died off too. Not, not to, um, not to Dave's fault though like he was clearly trying to to make something happen with the media so we could showcase what was going on otherwise if I wasn't there filming that with him I don't would there have been any attention on it I don't think anybody would have known not that it's crazy important it's just appreciation day but still it's like little shit like that matters trish it's like uh expecting your divorced parents to get back together oh man you mean they're not you mean they're not

i agree i agree chris damn all the hot chicks and sues in the suza podcast cool it's mostly because they feel bad. They're all coming out to help me. All right. Let's move into the affiliate gathering since we're already on the stuff with Dawn. Let's just keep going down this same path. You guys know I was not there. I was not at the affiliate gathering.

So this is all just second information that I'm hearing or seeing on the interwebs. Um, this comes from CrossFit Diablo. It looks like, uh, I'm sure Craig probably wrote this up. Maybe Jamie Lee did, but it looks like a little highlight of what was talked about there, um, as well as this speech that was given by, uh, Lisa, somebody will listen to what she has to say first, and then we'll go through the highlight points of what happened. listen to what she has to say first and then we'll go through the highlight points of what happened. Um, Janelle, it's not a pity.

Sue's a party. Okay. Was that to me? Are you just, are you telling me like I'm painting myself as a victim right now and get over it? Are you saying that they're not here because of the pity party? Either way. I'll agree.

Trish. Yes. all of us hot chicks are, especially you, Trish. We know you led the pack. Oh shit, was Jeopardy still going on CrossFat? Sorry, I had to watch the end of Jeopardy. I don't blame you. Great show. Hilarious show. Okay, so here we go. We got, um, forgive me, Lisa. I don't know your name, but let's listen to this. I haven't listened to this yet. Have you guys listened to it?

No, we're not here. We're not here for a pity party Okay, get over yourself Pity pity a pity to full It's Susan party. It's Susan's party. It's Susan's party. Don't cry if he wants to. Yes. Yes, that is.

Yes. Okay. Here we go. We got Lisa rock and roll. Hey, a CrossFit is what I returned to time and again, when I feel like maybe we're losing our way or we become frustrated or the weather changes over our heads and it hails and it storms and then it gets sunny again. The concept of the DNA of the methodology holds me strong.

And when I look out at you guys and I think about who are you? You are CrossFit. You are affiliate owners. You are affiliate owners. You are cleaners. You are technology enthusiasts trying to figure it all out. You guys are mechanics. You're trying to fix equipment all the time. You're therapists. You talk about nutrition.

You wear a lot of hats. But the bottom line of who you are is a coach. All of you have the comments, the DNA. Huh. Okay. Did she say cleaners? I caught that too. I was like cleaners. No, you could just like 200 bucks a month. You could pay somebody to do that pretty, pretty easily. No, you could just like 200 bucks a month. You could pay

somebody to do that pretty, pretty easily. I will say I did clean my gym a lot in the past and I in between like when a cleaner maybe leaves or you have somebody from the gym that does it and you know in between. But um, I know I thought the cleaner part was funny too. Um, I don't know. How do you guys feel about this? I, you know, I get what she's saying. I get what she's saying, but I feel like, Oh, that was Lisa Ray, by the way. Lisa, thank you. Um, I feel like a lot of this is just kind of like this, like hurrah. Like we are CrossFit.

Don't worry about how royally HQ is fucking it up. Don't worry about the, about the, about the incompetence happening. Just remember you're a cross fitter and you're a coach and sometimes a cleaner and get out there. Get out there and do you boo. So, you know, I think it's well intended, but, um, and that's not a dig at Lisa. She spoke beautifully there. I'm sure the feeling of it in the room was better than me just sitting here on my butt analyzing what she's saying. Not in front of a crowd of people, but I just, for me, I just like, I want some more substance

with this stuff. Like I get it. I've been an affiliate owner for I'm going on 11 years. I get it. I get it. But I'm just worried about the ecosystem of CrossFit and who is growing it. Who's growing the pie. Who's growing the forest. Who's growing the span of CrossFitters. We can't do that as affiliate owners. It's not within our scope. It's

not our job. So we got some cool little click throughs. Cool shot of Don. Pairing it up on the mic. Katie Hogan, the West Coast affiliate rep. She's wonderful. She came to my 10 year anniversary to the gym. She's always been great to me. Always reached out. Craig Howard, mentor years ago.

Jamie Lee, great coach at Diablo. Okay, so here we go. We got meeting high points. Okay. So we'll break these down a little bit. Um, if you guys want to, if you guys want to call in at this point, it's just a joke, right? Do you want to call in? You're like, sure, dude, it's going to work, right? But if you do want to call in, I'll put the number up here. Um, let's keep it relatively short. Give me some sort of a, a point or do you agree? Do you disagree? Do you think they're doing this? Does it sound like stuff we've heard in the past? Um, I'm into it. I like it. You can

be for it too. That's totally fine. Um, I haven't gone through in length on any of these points. I basically just kind of looked over them, but we got the phone line up and rolling. Let me put it up here and the number. Will it work? 50-50 shot. I don't know. We'll see.

We'll see. Hey, you guys wanna break the show or let's have on having an extra show, call in. I'm confused. I'm confused. I'm confused. Um, Elizabeth Woolley mentioned in one of his videos that Dawn was in DC talking about unlocking F S a and H S a spending accounts for fitness brands like CrossFit. Sounds like a good idea, but it probably isn't.

I, you know, I just, the government funding thing, if the money's there, we should definitely be utilizing it. The question is, is like, where is it going to go and how are we going to allocate it? And what are they going to do with that money? So I don't know enough about this. I'll definitely look into it, um, and have some more information and we'll kind of go over it in the next show. But you know, I just, whenever we unlock money like that, the question then just becomes, it's like, Hey, what, you know, what, what are we going to do with it? Where's it going to go?

How is this going to help grow CrossFit, grow CrossFit the ecosystem? Um, but it is a good idea. Who knows? Uh, Layla, um, you could already use your HSA slash FSA for CrossFit. We have it set up. Okay. Well, there you go. What are the savings accounts? Health saving accounts. She it.

S F S a H S a money is just tax savings for the gym. OK, yeah, so it is just a saving thing. OK, so they called in for an hour last week, like before you froze. Oh, yeah, yeah, yeah, yeah. Oh, yeah, it's a savings account. Thanks, Brett. called in for an hour last week, like before you froze. Oh yeah. Yeah. Yeah. Yeah. Oh yeah. It's a savings account. Thanks, Brett. Yeah. Thanks for helping me out. Okay. All right. Savings account.

Okay. Cool. That's what we're looking at. A savings account. Health savings account. Okay. All right. So we got Don CEO. Don falls on his vision to DC meetings with members of Congress. Read. All right. So we got Don CEO Don falls on his visit to DC meetings with members of Congress read the HSA. Okay. The health

savings account in Medicare for memberships. Okay. All right. Hold your breath for that. It'll be up very shortly. We got specialty certs are back weightlifting and gymnastics. Okay. So nothing new there. you're just bringing something back. Trademark projection finally achieved in Mexico. What they strike a deal with the cartel. Could you imagine if you found a gym and then they're like, hey, these guys aren't paying for CrossFit, then you find out it's owned by the cartel.

They're like, fuck you, we're not paying for CrossFit. Yeah, go tell the government in Mexico. aren't paying for CrossFit, then you find out it's owned by the cartel. They're like, fuck you. We're not paying for CrossFit. Yeah. Go tell the government in Mexico. I'm using air quotes. Um, sorry, that wasn't bash Mexico. I don't know much about the IP protection thefts in Mexico. I just thought it was funny. It's like, are you serious?

Okay. I'm real stoked about that protection in Mexico. I mean, that's great. If you own a gym in Mexico, I don't mean to shit on that. New CrossFit training podcast led by Nicole Carroll. What? What? New CrossFit training podcast led by Nicole Carroll. That could be interesting. That could be interesting. We haven't really heard much from her like forward-facing, but man does Nicole preach the methodology and, and CrossFit so well. That would be cool. I would be, I would be interested to see what that'll look like. If there's a regular cadence to it, when it starts out, do they do it live? I feel like now with the way that everything

is it's like you need to have that engagement. Like it's got to be live. You got to really like engage with people, especially at the beginning for them, because that YouTube channel is dead. Dead. Yeah, that's the sound of the YouTube channel. So and we'll go over there and check that out. I have a little audit on it too.

Okay. So that'd be cool. If they do that training podcast led by Nicole Carroll, okay Dedicated consistent training content from training produced to YouTube channel Dude, that's just the same stuff from before What does that even mean? so more James Hobart and Julie Fouché videos I So more James Hobart and Julie Fouchet videos. I don't know about that. Dick butter is the, is that going to be one of these once a month podcast or something that starts and then we never see it again?

Um, Kyle, Kyle, uh, Landis, they do a lot of carries in the cartel gyms. I hear, yeah. Maybe the cartels could buy CrossFit. Oh shit. Susie, don't poke fun at cartels. I don't want to find your head and Oh Michael ask I bought my exerciser with my health savings account fuck

Money well spent my friend bernie always with good comments more big government line up at the trough line up at the trough. Yeah, that's it. More control, more dependence. That's that's the same way I see it, dude. When people are like in there with Congress and shit like that, and they're doing whatever the case that they're doing, they're trying to get this passed or they want regulation on this. I just I always just feel it's like, fuck, now we're getting in bed with the government. Not saying that all of it turns bad, but it it's just like when has that ever turned out? Well, JR howl something tells me this is not The real oh, okay. It's RJ how there's my dyslexia. Where's my speech therapist?

Got to get it right RJ howl okay in my opinion you need to be back the exit test for the l2 right now You just show up here to feedback, leave, and get the participation certificate. Yes, but if you want to do it for a gym, meaning you need that for your affiliate ship, then you still have to take the assessment test. But it's online and you're able to do it at your own time after the course, which I agree does kind of water down the potency of the test. When I took mine, whatever, five years ago, I guess, uh, however long it took

to expire, I took it back in like a December time. And that was when they still locked. So you had to bring a laptop or a tablet and then they set up a software that like locked down your laptop or tablet while you took the test and you had to take it there just like you did the L one. And I did like that better because if you're gonna leave with the tests like you and do it online like we all know you're just gonna bring up a second computer and just like look shit up like I liked a little bit of the pressure of the test and I am far from a good test taker so it's not like I like crush it at test or something I suck so if I think that then We should definitely have it. I'm testing a hybrid l2 day one on

line What the? Was that under a ship one or is this still no meeting high points, okay? Fuck really they're gonna move the l2 online remember Remember you guys, we discussed and we were like, no, there's no way they can at least have the L2 online because it's so interactive. But now you do one day online and one day in person. So,

one day online, day one online, day two in person. What happens if you have to travel? I guess it's one less day of travel or do you just sit at your hotel with your laptop? Do it on zoom Accidentally leave the screen on while you head to the bathroom people could hear you taking a shit How's that for a breakout group, I don't know why I said that that was carried away that last comma was carried away I'm just thinking

Of all the random. So, okay, so we got the L1 online I'm just thinking of all the random stuff. Okay, so we got the L1 online Yay, now we have potentially one day of the L2 online the only thing I feel like Testing hybrid L2. Oh, they're testing. Okay, don't test it. Just fucking throw it out The issue I don't mind the online thing for a renewal meaning I already got my L1 and now I just need to renew it. So I'm just going to go, I'm going to take it online. I'm okay with that because it puts the material back in front of you. It's back at top of mind.

You're studying it again, which is great. I like that. But you don't get the in-person part, which is the most important thing in my opinion. So if you're doing it for the first time, it should be mandatory that you have to do the course in person. If you were new, it may be an online option is better because it's more convenient. Some of those people have already taken it, maybe taking it a couple of times. The L2 I liked in person because it was so much on like logistics, running a class, coaching,

how you give feedback. Like that was L2 is a really great course. Um, but don't worry, they'll water it down and find a way to squeeze that motherfucker like a sponge for money. You pay the people half the time to be there, I guess. I don't see this as a plus. Actually, I haven't seen much as a plus. We'll go back through and decide if it's a plus or not at the end.

Massive SEO efforts, yielding significant results in leads. CrossFit Search owned by CrossFit and CrossFit affiliates. Okay. A lot of interesting language. Massive. Massive. The most of us, some would say the best. That was weird.

It was supposed to be Trump. It was like English. Massive SEO efforts yielding significant results. Okay. Um, these were the speakers that best hour of the day management coaching, uh, healthy step nutrition, healthy steps, nutrition. I think this would be the fourth thing that CrossFit has tried to launch and far the nutrition wasn't it like HSN at first. And then it was like wild health. Then it was like precision.

And then it was now it's healthy steps nutrition. I'm not sure but it seems like they've cycled through quite a few of these bringing nutrition into gyms. They haven't quite seen the land on it, huh? All on point legit speakers. No doubt some of them are pretty good. Nicole's good, I just said if you guys listen. I don't know anybody from Push Press. I imagine it was Fern or somebody from Best Hour of the Day. Owner and coach for panels, awesome Q and A's. Owners and coaches hanging out

and shooting the shit during the long breaks. This to me, the owners and coaches hanging out, that to shit during the long breaks. This to me, the owners and coaches hanging out. That to me is like the most important part. That's the part that I always dug with these things. Like you just get to fuck, you get to like hang out, talk shop. You realize you're not alone in everything you do. Kind of that was kind of like the hope of school. The platform that we started with media launch was just like,

I mean, I know it's digital, so it's not nearly the effective in person, but it was basically just like half I mean, I know it's digital, so it's not nearly the effect of in person, but it was basically just like have the, just a melting pot. Like whenever you get in there and you listen to people that are doing your own stuff, uh, or doing the same, same stuff as you like, but in a different, you know, different way, I'm an affiliate over here. They own it over there. And we start talking shop and comparing things and have similar stories and. You know, what's worked for us.

What hasn't like that melting pot of that is, is one of my favorite things about going to those events Fuck all the speakers. You could just have a more time for that Okay, so let's go through real quick and see this and then what we're gonna do actually is Compare some of these meeting high points to Austin Mali alo's talk with the best hour of the day guys Because the meeting points here that I'm assuming Craig Howard listed these out if he didn't sorry Craig if it was Jamie but one of those guys listed these out here and we'll compare these notes to we'll compare these notes to awesome Ali alo's best hour of their day podcast where he talks about the future of CrossFit. That was crazy.

Okay. CEO Dawn falls visit to DC with meetings. Uh, yeah, I don't know. I put that in the like, okay, like cool. He's doing something, I guess, but I'm not jumping up and down. Specialty certs are back. You're just bringing something back. There's nothing new there.

Trademark protection finally achieved in Mexico. That's awesome for the people in Mexico, if that works. So we'll give that one a plus. Bing. One plus. Training. New training. Crossfit. Podcast led by Nicole Carroll. That cat stole the bag on that. I think if she does it, it'll be great. But I think that... How much are they gonna invest in it? Like, what does that even look like? So if they do invest in it and it's got a good cadence to it, and they're

able to do that for a long time, I would think that that'll be, that'll be good. So we'll put the plus, uh, category there, um, dedicated, consistent training content from training. Okay. Got it from training. Now that reads more correctly produced to YouTube channel. Again, that's just more of what they've done in the past. I'm not saying it's, it's, um, a bad thing, but it's just, that's just more of what they've done in the past. I'm not saying it's a bad thing,

but there's nothing new there. So that's just a push. We have one good thing, two good things, a push and a push. Okay, so we got two. Training a hybrid L2, day one online, day two in person, bad, that's a negative, that's not even a push, that's a minus one.

Massive SEOs efforts yield significant results in person, that that's a negative. That's not even a push. That's a minus one. Massive SEOs efforts yield significant results in leads, CrossFit searches owned by affiliates. I don't even know what we're saying really with this in Austin. And this isn't to whoever wrote this out at Diablo. I'm not saying that on them because Austin talks about this too. And we'll get into that. I don't know. I don't know what they're saying. Um, and then we have, uh, the legit speakers. Okay. And then we'll put a plus for the, um, coaches and owners. All right. So there you go. You didn't have to go. We just looked through Craig Howard's Instagram and we found out, uh, what the affiliate gathering had to offer us. Kind of rough. Let's look through some of these things. Um, the problem with their speakers is out there. Oh, he's trying to sell you something. No shit. I know. Right. It's like,

Hey, you get a free hotel room after we talked to you about our time share. We're going to add value. Now please exit through the gift shop. Uh, Elizabeth only knew only for new renew in five years. I like how I just pick a random one from, from Adam here and just read his comment. There was no, I didn't even bet that before. Uh, Rory, hey, what's up, dude? It was great to see you Rory at, uh, the other weekend at the NorCal classic. I think HSN is healthy steps. Oh, that's what health. That's what HSN stands for.

Wow. Wow. I'm a stands for. Wow. Wow. I'm a dumbass. Okay, so there we go. So there's only been three different nutrition things. Healthy steps is a decision. Yeah, got it, Chad.

Got it, got it, got it. Trish, why do they keep partnering with dumbass companies? Great question. Random thought. Caroline, random thought. what if some affiliates partnered with farmers and hosted farmers markets to anyone know that happening? Hell yeah. Yes.

In a lot of them have like the, um, collective. So we have happy Anchorage farms. It's here in Sunol. And what you could do is you could buy into kind of their, uh, produce collective. I forget exactly what it's called, but you essentially pay this like annual or monthly fee to them. And then all the fresh produce that they get from the farm, they bring it to drop off spots. So we have one here at the local coffee shop.

I'm working with them to have it actually be inside of my gym and you could buy into that and they bring all the fresh produce there. I think they drop it off like once a month or something like that. And it's all the stuff that's in the season and you're basically like paying out ahead of time. So that way they could keep growing out the farm and they'll drop off all the stuff. So yes, we are doing that. And we got about a year or so ago, um, a local butcher and butcher shop here in

Livermore. And so I'm hoping to, uh, be able to work something out with that individual as well. Um, and a local farmers market, there's lots of great stuff at your local farmers market. And if you guys get down there, talk to people, grab some flyers, you could point your members in the, in the way of some really good locally, uh, grown food. Um, yeah. Wow. Did we just come up with another idea?

Okay. At the next affiliate thing, what we're going to do is me as part of the of the your affiliate rep is I'm gonna find all the local farms that do some sort of Collective thing like that. We're gonna give you all their contact information Tell you how far they are away from your gym and then you too could optimize a fresh grown farm food in your local community Right after we partner with the government Ken Walters testing and certification companies have remote proctoring through your computer and are very strict requirements I used to work for the pro metric in person certifications. Yeah, it was legit.

It was a jet when they had that that way. I love smashing a beer with Andy handle after that one. And he's a good dude. And he's a good dude. And he's a good dude. Isn't Craig kind of a company man at this point? Taking bets on if Nicole's podcast ever actually happens. Obviously I wasn't there so I don't know what was said or how likely it is. Um, uh, Jonathan or take it.

What's up, dude? Uh, we have something like that in Georgia. They order groceries and they drop it off on a box. You pick up that's door dash. I'm just kidding. I know what you're saying. Yeah. Yes.

Yes. That's awesome. It feels like such a good connection. It is a good connection. Imagine knowing the people and supporting the people where your food comes from. Imagine such a world. Imagine get the imagine, you know, where your food is grown and you could talk to the people and they bring it to you and it doesn't look all.

Weird and shiny fucking brilliant. Not sure what that's too, but yes. Yeah. Happy Anchorage farms here. The other I do it. Um, you guys, I think know this from probably just seeing it around, but yes. Yeah. Happy Anchorage Farms here. The other, I do it, you guys, I think know this from probably just seeing it around, but there's a local podcast that I co-host a couple times a month at Epson flows with like seasons. And it's all about small businesses

in Livermore. And so we sit down with a small business. We talk to them, we highlight their business, their story, we take snippets of that. They could use that, um, to promote their businesses and stuff. Um, and, uh, we email, uh, emailed, we interviewed the people from happy Anchorage farms and you know, they were the ones that really talked about, um, the collective and being able to buy in and drop produce off at these, uh, drop off locations and stuff like that. And the more people that get into that, the more money they get upfront, the bigger of a crop they get to grow each year and the more it helps them sustain.

But here's the deal too, like with farming, you're going along for the ride. So you get what's in season and if you know, like butterflies come and take out your squash, like you're, you don't get any squash that time around and just rolls over, so you gotta be prepared for that as well. But yeah, it's a really, um, it's a really cool program that they have. And so I have an opportunity to talk to a lot of these small business owners around and anytime I see some sort of synergy between my business and their business, whether it's just offering my members something cool or something like that where we can bring in grown um, you know, grown food locally for

them to have even better. And so like I said, I'll be working with, um, the guy's name is actually Matt too. I'll be working with Matt from happy anchor and we'll be bringing them in, um, this year and we make note of them that they're about story coffee as well. Local coffee shop. Yeah. F***** butterflies. Tell me about it.

Tell me about it. Um, what Carolyn said is click on your comments that would actually make a difference locally in nutritionally yeah and again this is why i was saying i wasn't being pessimistic about meeting with the fucking you know congress and shit like that but if your efforts are spent there how much traction do you really think that you're gonna get i mean unless you got a shitload of money, you start buying off those politicians, right? But if that's not the case, which is not for most of us, then you're

way better off voting with your dollars. We all vote every single day. Like it doesn't just happen in November. You are voting right now. Where's your attention going to, and where's your money going to? Those are votes. And it matters a lot on a local level. And if you're able to shift those dollars, some of those dollars away from the major grocery store and ship them and shift them to local farmers you're voting to get rid of the shit foods that's going to make much much much more of an impact than voting for some regulation about some ingredient because they don't allow it in Europe but they allow it here in the States. It's like even if the ingredients are slightly offered on your fucking Doritos,

what's still more important, supporting your local farmers, your local butcher and getting food from where you know it's from or making some sort of move towards Congress to vote out some sort of shitty ingredient that they put in there that's killing all of us. Father. Good afternoon. Thank you for the prayers. Last episode. Appreciate it. All right.

Okay. So we have, uh, we already listened to the speech. We went over the stuff at the affiliate gathering. We kind of saw what Don is up to or what he's not up to. I don't know. I I'm surprised. Why isn't on more forward facing? It was crazy when that, when the PFA just basically wanted to hang Dave at the gallows and did it, demanded his job.

And like, we haven't ever seen anything public from Don at all. Never even addressed any of that or anything. Not good. Not good. Okay. Um, I want to show you guys one more thing here. This. Okay. Okay.

Have you guys, uh, I want to talk a little bit about the SEO and the paid ads that CrossFit is putting out. Have any of you guys seen the one where this chick is like in front of a porta potty and she goes to do a snatch and she kind of just like throws her back into a little bit and it gets stuck right here and then she like presses it out the rest of the way and it looks very much like they're at a competition. She's probably in like her mid to late twenties, you know, wearing the sports bra, wearing the small tiny shorts. Um, and you know, you have like the shirtless dude behind him in the board

shorts and that is actually a. shorts. Um, and you know, you have like the shirtless dude behind him and the board shorts. And that is actually a advertisement for the L one. Have you guys seen that yet? Matt burns. Dawn is a puppet. Say it ain't so say it ain't so they didn't do a press release or anything. Literally. I know nothing. You figured like, I mean, we don't really hear shit from them anyways, because even when they do talk, it's a lot of like, word salad fluff. It's not like, hey, we're going to go up to the stop sign and we're going to make a left. You hear like, well, we're going to get in the car and this is going to be a great vehicle for us.

We're really confident in the tires. We're confident in the road. We're confident in the direction that we're going to be headed. And when we get in that vehicle, we're going to drive and not only only ourselves, but we're gonna drive you as crossfitters because this community matters And then you're just like fuck Anyhow if you Brett know I just keep getting ads for t-shirts. Yeah, me too. I got a lot of the t-shirt ads at first the five panel hat

The five five panel hat But anyhow, I thought if you guys saw the if you guys saw that commercial for the L1 Good thing that Andrew Hiller is in the space because he found the next clip for the L1 commercial Now you I know you guys are thinking CrossFit really vetted that commercial. They really thought about that snatch, the way that women looked, the atmosphere around them and what that message is going to send to everybody who's seeing the ad. But guess what? Old Andrew's got to beat once again once again

So, uh, this will be the new crossfit commercial, um check it out That's it uno mas Oh, yeah. Yeah. Mm-hmm. Got you girl. Got you girl Huh? Huh do it They'll turn it into like one of those ads that are like crossed over with uh, you know, like whatever's called like a stitch stitch it in Oh Crazy Crazy wait, where are we going? Exactly. Exactly. Dude, Pat. What would happen if she wasn't that crazy?

I wonder if I think that other chick was talking to her and was like, stay down, duck. Where was this? I have no idea where this is at. But I love this judge's face. Oh, it won't submit anymore. Her right here. Like holy shit. Oh, wait, you guys can't see it. My bad.

I'll bring it back up again. This judge's face right here. You guys see her over to the right? She's like, holy shit, did that just happen? Did that just happen? Um, yeah, so I just thought that that was funny because it looks so much, it just reminded me of the CrossFit L1 commercial. Obviously that's a much more extreme, it's a joke.

Get it? Get it? It's a joke. But if you're going to put up an ad that's going to point you at the L1, wouldn't you like, number one, I would have tested multiple sets. It seemed like they really put all their money into one number one, I would have tested multiple sets. It seemed like they really put all their money into one ad set unless they have lots of dollars to test, which I'm sure they do because you know, we're all paying much more money as our affiliate

fees. But I would have seen, I would have liked to see in a couple of different tests and maybe they did it different in local areas. I don't have all the information, but like you do a CrossFit ad, don't do a super complicated lift. Number one, cause you're just setting it up for failure. Number two, if you do use somebody who moves really freaking well, take them out of a competition setting. For the love of God, take them out of a competition setting, put more clothes on them.

So they have, it applies, it looks good to more people and then run your ad and then run your ad on. It's my weekend. I'm too high nudes in. It's Tuesday. Happy Saturday. I'm multiple cups of coffee and CrossFit is dangerous. Yeah. Just feeding that narrative, huh? What's the story behind this? I have no idea. I saw this just like you guys did and and It just reminded me of that commercial and I thought it would be funny to to play here Okay, what do you guys want to get into next? Let's go. Okay, let's we'll stick with what Brett was saying and we'll go to the best hour of their day next and then We'll end with um, we'll end with Miranda and uh, hillar

Geez I'm almost running out of time these times go by fast Where's your mind at? Sousa? I? Don't know high nudes see I think that's speech therapist you got Sarah Can't pronounce any of my any my shit, right? Take it easy S easy Susan. They didn't have the luxury of having an L one ad contest. Oh man. Uh, Jose de la Torre. That was at a comp in South France. Okay. All right. All right. Lay low rather than advertise the L one wouldn't it be better to advertise CrossFit in general, get people into the affiliate and then, uh, they would organically want to do the L one. Yep.

Lauren knows what's up that ad with the guy from Scott Pack church. Yes. Completely agree. I've met that guy and I forgot his name, but yeah, his story. Um, if you guys remember Constance, she was a good one. Like that was back in the day, but yeah, finding a bunch of different avatars that looked like that to do it. It was great.

Um, you guys CrossFit should do better. Yeah. I could very well be two nudes in. Yeah, see two high nudes, high nudes. It's all it's all weekend. Don't judge her. She can't lose. All right, here we go. Let's get some awesome alley aloe in the mix. Best hour of their day podcast. This was recorded here at the games. You guys could, should definitely go check this show out in its entirety. Um, so that way you could watch it, not just little snippets here, but, uh, best hour of the day was nice enough to lock in all of these awesome

timestamps. So we're just going to hit the timestamp. We'll listen to him chat a little bit. I'm going to put it at 1.5 speed. We'll do a little, uh, we'll do a little discussion. Um, Julian, are you in the crew going to water soak out? No, unfortunately not. Pedro will be there. I think chase will be there chasing room. I think Bill will be there. Not sure.

Um, but Pedro was definitely going, uh, I will be with seven on in Sevan and Greg in Boston this next weekend. Okay. So let's dig into this first. I'm just going to go right to CrossFit strategy for affiliate support and growth. We're going to skip the discussing the affiliate price. Oh, this market. We've never raised our prices inflation. I get that.

I get that. I get that. And on top of that too, like a business can raise this price anytime it wants to. It is what it is. Whether people stay and pay it. That's a different story. Okay, let me turn this down. I'm gonna try to get rid of the echo. Oh, Jonathan's going to be there. Jonathan's a moon. He's a moon in the crew. Oh, he's an Orbit. Oh, he's an Orbit. Just because he says he's part of it. Okay, here we go. Oh, wait, 1.5 speed. They're going

to sound like chipmunks, but that's not their normal voice. Here we go. We set our stake in what we want to do is how do we help affiliates do a handful of things well because we can't do it all. Right. And what are we uniquely positioned to do at CrossFit? What can we uniquely do that not many other people, if anyone can do? And we think about that, that's our brand, right? You're a CrossFit affiliate and that's what you're doing. So we spent a lot of time really on the two prongs of that, one of which is protection of the brand. So that IP theft. And these are things, so we actually, so, you know, Marshall, our general counsel is actually going to be talking to all our affiliates tomorrow about this. And

how long has Marshall been general counsel forever? Forever. Yeah. Well over 15 years. I mean, yes, I just, yes, I remember interacting with him, you mean, when I can't remember, but it's the number one priority for our legal team and, and I, but we can't do it without the help of our community because we don't know what we don't know. And there's a lot of misunderstanding what IP is. So can we talk about that? Yeah. All right.

So that's just the discussion of the, uh, IP protection. Um, I won't paint you guys through the whole thing, but it was still super vague. They were like, oh, so they just can't have a sticker on their door that says CrossFit. And he's like, yeah, he's like, but they could still do Fran and call it Fran on their website. He's like, yeah, because we can't protect against that. And like, okay, but they can't have CrossFit as their website. I'm like, yeah, but then if somebody shows up, they could say, oh, we do, we do CrossFit style workouts here. We just don't, we're not a CrossFit gym. And he's like, well, yeah. So then it comes to the point of like, it gets pretty

tough to protect it outside of the usage of the name. So there's nothing more in advancement that's happening there. It's just, if you pay the affiliateship and you go up the street and you rise the gym up the street has CrossFit all over their door and they don't pay it, you could call CrossFit and then they'll basically send a cease and desist out and say, take this all away. Otherwise we'll, we'll sue you. So they didn't really nail down anything concrete there. It actually got a little fuzzy towards the end. But as he said that they are, they are working to advocate, like to add lead like protect it. But it's going to take the help of the community. OK, so this one's on growth.

That's the protection of the brand. And that's super important. And we're spending more time and energy on that. And then on the other side of that is the growth of the brand. Right. And so this is stuff where there's again, there's a couple of layers here. But things that we spend a lot of time on, we're actually really starting to see it come to fruition, which is if you work across the dot com. So, again, for those of you that have kind of been following us,

I can specifically say, you know, six months to a year, you've noticed it's changed a little bit. It's been a little more efficient. It's a little harder to find the want though by design. You mean the website? The website. Yeah. And we'll talk about why. Okay. Okay. It's the same reason you don't put that shit on your website. Yeah. So it's a really, really... Okay. So that was an interesting comment there. And I just don't want you guys to just like, let that go by. Two things that were said. Number one, I said they're doing a lot of stuff to the website and he goes, yeah, it's making it a little bit easier to navigate, making it easier for who to navigate. I like to just find the way it was.

I was able to navigate through my journal and all the media and articles that were put out and I could go find the workout of the day and all of it there. So not necessarily for me or what I'm looking for from CrossFit.com, but that's okay. Just me, just one person. But here's the interesting that was said. Ackerman, guy on the left in case you don't know who he is, Jason Ackerman, he said it's pretty, it's hard to find the workout of the day. Austin said that's by design. Then Fern says, so is yours for the same reason. Now the issue that I have is that it should not be the same. CrossFit HQ should not function like a CrossFit

affiliate. Trigger alert. CrossFit HQ should not function like an affiliate. And we've heard time and time again of people saying, oh, well, and they compare it to this, or they say your business should be ready to be sold at all times. It should have systems. It should work without you. That is not CrossFit HQ. Your website should attract leads. It should have a process for people to put in their information and start moving down a pipeline of you contacting them between physical people reaching out and automations. That is the job of the affiliate website. That is not the job across at HQ's website.

There's two different things that are happening and more and more and more we're conflating the two. Infiliate owners that aren't aware of this kind of nod their head and say, yeah, that's right. That's what I should be doing. And therefore that makes sense of CrossFit HQ to be doing. No, that is not correct. CrossFit HQ has the responsibility of continuing to grow the brand and spread the message of the CrossFit methodology,

the program, and what we're doing. If it functions exactly like an affiliate as a lead generator with opt-ins and optimizing SEO so they could own the search, so when people type in CrossFit, their website, newsflash, if you just produce the shitload of media on YouTube, you would get it for free. YouTube's owned by Google. If you just load that thing up to where no matter what I search CrossFit or a video of CrossFit is attached to it, you will get the SEO.

But more importantly, you're gonna get the eyeballs, the attention, you're gonna control the narrative, control your messaging, and you'll have a space for people to come and see and know what CrossFit's about outside of the control of the third party media, people like me on this show, people like Hiller. So I just wanted to point that out,

that if you pay attention to it, pay attention to that talk. When you hear Don talking about what initiatives are CrossFit is doing and how they're supporting the affiliates, and if you hear Austin talk about it, pay attention to, is this the function of CrossFit HQ growing the ecosystem, or should this be the function of an affiliate

growing their membership? Two different things happening. Play a little bit more. Really phenomenal question. So again, so it's, sorry, it's been a long day for you. It's in place. You got to keep him in check. But go ahead. Yeah. I said, so, but so yeah, some changes and all of those changes are calculated for SEO and SEM search engine optimization and the marketing side of it. And then from there we have have the keywords, the ranking. So if you type CrossFit near me, you'll see something very differently now. And I'd recommend doing that. And then we created the directory pages, right? These directory pages that we're basically driving everyone to. So we have a unique, beautiful ecosystem of over 12,000 affiliates in the

world. So when we want to drive traffic to our affiliates, how do we do that? Well, we have to have a really healthy place to drive people to. Tonight, maybe another person was. Okay. So there you go. That is part of the, uh, problem. Number one, he said, Hey, if we're going to drive a bunch of people to cross it, we need a place for them to go. And he's referring to crossfit.com meaning they bought a bunch of these keywords.

I heard they bought a lot of like athlete names too. I don't have confirmation on that, but they bought a bunch of, uh, keywords and he said, Oh, type in CrossFit near me and see what happens. Well, I did. And it brought up my gym, Prosper 580, the gym up the street for me. And it brought up a whip fitness and conditioning, not even a CrossFit gym used to be a CrossFit gym hasn't been affiliated in years. So it didn't change anything as to how my search searches went. And then at the bottom of that, you saw CrossFit.com, the main site. But on top of that, so now is that helpful? I don't know. Because if people are

looking for CrossFit gyms near me and they see my gym and 580 gym pop up and look at the addresses and they're like, okay, cool. I'm going to go visit these two gyms. Why would they skip past that? Go to CrossFit.com, fill out a lead form at CrossFit.com to have them send it to me for the me to contact that person for them. Then that person to come back in like all as it seems, when you really understand that process of like, Hey, I got the information on CrossFit. Now I want to go see the gym is it just seems like CrossFit stepped in between that. But doesn't really seem to like if you're going to step in between that, are you going

to brokerage a lead between somebody opting in locally and then you sending them to me? Like I don't understand how that's helpful. Okay, well, listen a little more. This question, but I do question that strategy. We think like how I don't understand how CrossFit.com is going to beat 12,000 sub entities all competing for that. Right. Meaning like search engine, like if you, if you type it, if I'm in Virginia, you cross it, uh, you type across it near me, I'm going to get

the top, so good. He's just, you're just getting ahead of yourself. I like it. So you're right. So the first step was macro, right? We needed to, we needed to create a directory page. So when we sent people there, they could easily say, Hey, I'm interested in learning more.

You're not saying that we're going to own that searcher, but you're saying we're optimizing CrossFit.com to redirect when they do show up there to redirect you. And let's talk about how they show up there. So, so from, so what happened is, all right, that experience is getting better and we spent a lot of time on that. Now what's the owners on the affiliate owners

got to update with pictures, you got to put your information in there. So when people end up there, they know what to do. It's still your website that's going to capture CrossFit, Acrement or wherever. Well, eventually, yeah eventually you can send it. And so now what we have recently done, which is super exciting,

is we started to create local pages. And so what this is, so it's a little bit nerdy and I don't want to speak outside my product scope of base. We're nerds, not dorks. Yes, fair, that's fair. So basically what that means is that we've categorized by state and cities. And so this is all sort of, it's all layering.

So when you search CrossFit in Fort Worth, we have actually have websites, a website that has all of our- That's official now, it's up right now. But you don't see sort of it's all layering. So when you search CrossFit in Fort Worth, we have actually have websites a website that has That has all of our official now. It's up right now, but you don't see it because it's oh gotcha You don't have to see it because what that it's all for for the search So when someone types that in it's a redirect exactly and what that would do is you'll go to that It'll drive you to that page and it'll show you all to all the gyms. It'll be the directory but all the gyms in fort work What the fuck We're spending money on this you guys

Don't make me hit the button again or take already called me out. That's my favorite time. It is my favorite sound What are we spending my fun? Okay, so now CrossFit is developing its landing directory landing pages that then shift What the fuck it's Google you type in CrossFit near me Fern nailed it He was like, why would we do this when I already own that search in. What the fuck? It's Google. You type in CrossFit near me. Fern nailed it. He was like, why would we do this when I already own that search in my local area? You type it in and my gym pops up up front. And then Austin's response to that is, well, we built directories. So then that way, if they click main site, it shows them all the gyms within their area. So you've recreated the same Google search that they just typed in.

So I type in CrossFit gym near me, the gyms pop up, CrossFit.com pops up. I press CrossFit.com, which sends me to a directory of the gyms in my local area. Why there's so much friction in that. That's weird. There's a lot. There's just like, why is that if you guys, and I talked about this in the call that I did last, I think it was last Friday. And I was like, your biggest thing with like leads

and getting people into your gym with having a high probability of them returning is like reducing the amount of friction it takes to get them into the door and get them into a trial class and increasing the availability, meaning more options for them to do that. And with this new SEO and CrossFit buying it, then trying to get them to go to good.com so they can go to directory page and then they could click your gym there to add that

extra step. In my opinion, it seems like it's increasing friction. And it also might be confusing. If it increases friction, and then the gym person goes to CrossFit.com and then sees the directory, wouldn't it start to sound like all CrossFits were like the same and it wasn't individualized in my local market because I'm being funneled into CrossFit.com? I don't understand this. If somebody else is smarter than me with his SEO and I'm, there's lots of them out

there, I'm sure. Um, can explain how this is worth our dollars being put towards this. I'm all ears. What's the fuck? It, what's the master plan here? Because the guy who they hired to do this, Ryan Haskin that developed all the tools and started to set this up and then they just basically terminated his contract once they he gave them all the information they needed

is a buddy and works with us in media launch and has built whole entire little modules on how to do this for your local gym for free. I got the guy the guy that helped you, but he also didn't understand why you're shifting everybody to CrossFit.com and not to just the local gyms. I don't, I don't get it. If you guys know this more than me, let's know. Let me know. Uh, friction causes fires. Yep.

Yep. Yep. Yep. Um, we've gotten zero convertible leads from this. We just had some, uh, had one come through yesterday where he lived 40 minutes away and several drums closer to him, but he had to, uh, but I had to try and guide him to a different gym. Seems weird. It just seems weird data collection on the clicks or the leads because the problem with

the data collection set, although it's not a bad answer leads because the problem with the data collection set, although it's not a bad answer, but the problem with the data collection is you have no idea what happened after you handed that lead off. So in, in let's take Joe Neal's case here. So okay, I got the lead. He got the lead from CrossFit. CrossFit essentially hands that lead off to him, but now CrossFit no, no longer has information. If that person showed up, if they did an appointment, if they did a class, if they're a member, like they kind of just, I guess are using just the information just for the, for the leads. Yeah.

Like you're saying here, okay, they could collect the data maybe to build a more accurate avatar of to see who's searching. I guess, I guess that could be one argument. Um, Matt, we Becky, what? Oh boy. Speech therapist. Sarah, we got perhaps they don't know what else to do. Unfortunately, I think you nailed it.

Okay, we'll jump back in. So he oh, here we go. Well, okay. We'll, uh, jump back in. So he, um, oh, here we go. Well, we almost at that point. Okay. We're at this point right here. This is where they talk about, uh, what this has actually done. And by this, I mean like the SEO and directing people to CrossFit.com and then trying to push them into gyms. Here we go.

And we've seen a, it's an over like, like a, like a 40% increase in leads to the directory into gyms. Here we go. And we've seen a, it's an over like a 40% increase in leads to the directory pages from this. And like we've seen a huge uptick in it's young, it's only a couple of months old. And so we're gonna get deeper and deeper on this because what people are looking for is, and also non-branded keyword searches. So it's Jim near me.

Think those types of things. That was much harder to get. We're ranking way higher than we ever have. Like, and it's unbelievable. Like top 10? Close, we're not in the top 10 yet, but we're there. Like we're like in the second right now yeah so and that's uh and that's globally yes well yeah US right now you're starting

in that US market so like I know I probably know more about this than I care to because I just something I spend yeah a decent amount of time on and so like in my local area I own CrossFit near me but then we started redirecting how to and you're so highlight what you're talking about yeah SEO yeah is a is a long development cycle right it's not like hey we plug these in and like next month happens like it's gonna take something of that scale two years But if you're a local gym, you could put a 12-month plan and you can rapidly start moving out to own keywords Like I've done it multiple times. Um, that's interesting though, which was court and grow. Okay

So I think in here they put the results from the new SEO strategy a 40% increase in leads. They talked about An average of three leads going to the gym. Now, uh, I've gotten three leads from it and one person actually showed up for a orientation. Um, but the rest of them, I emailed text called, did the whole gambit. They got all the automated stuff. They got put in the longterm lead nurture program that we have, like the whole deal. And I've never seen any of them come in. And then the one woman that came in was like, oh yeah, I just wanted to like learn a little bit about it.

I was like, great. So I talked to her for a minute, seemed good. And then she's like, cool. I was actually just figuring this out for my daughter. Now, whether that was an excuse or not, I was like, okay, awesome. Like, you know, we have a strength and conditioning for the youth kids and you know, whatever for the youth. And that was basically the end of that.

And at first I started thinking like, man, are they like doing this as like secret shoppers? Just like giving people random stuff so they could be like, yeah, see everybody got three leads. If you got three leads a month, we would cover our affiliate fees for you. Yeah. Again, I don't want CrossFit HQ giving me leads. I don't want CrossFit HQ giving me leads. I'll show you exactly what I want from CrossFit HQ too in just a moment here.

Okay. So, oh, okay. This was the last portion of it here, um, that I want to get into because they seem stoked about this and, um, I'm not really sure why. And by they, I mean like Austin Fern, by the way, seemed like he was almost pissed off during all of this. I wonder if he was just like, they could to himself the whole time, like, damn, you guys aren't doing shit, but we're partners.

So I can't say anything. Or if he was just like, not having a good day. Um, okay. Real estate partnerships to support affiliates. Here we go. But let me, and so for, for the games, what have we done with this? So the games has a, you know, um, you know, blank lives here, right? Sort of like that.

That's the, that's the marketing campaign. So we gave that just now. I had to be so bad at it. Where did you pee? Just in my pants. Why, what happened? What did I miss? I was really fast.

I ran out of breath. Somebody handed me this. Yeah, nice. Anyway, sorry. So, and then a lot of it is just that ease to be able to have that, but also this connection with the brand, right? So for us is, hey, we want to be able to make things that,

again, most likely it's however you want to leverage it. But I would say it's less of use this for paid uses for new member acquisition. It's can this make what you're already kind of doing easier? And can you be connected with the brand better that you want to represent? That I'm in full agreement with. That's the purpose of it.

I just don't, I think there should, I think there, and I'm happy to be wrong here. I might be completely full of shit, I don't know. I think there needs to be maybe some expectation management which is, hey, we're giving you these to make that bear or that burden of doing social media easier. However, this is not necessarily going to be a massive lead generation asset that you're gonna have. You're not gonna post the pyramid and all of a sudden then you're gonna get fucking

free leads. And I really hope that that's not how it's coming across. If it is, we will fix it. No. Well, here's the... I think the issue is... So the talk right before this, I didn't show, but they talked about what's inside the affiliate toolkit. And they said that there was a there was a couple of downloadable templates that you could utilize, that you could just swap out, you know, the placeholder picture for pictures of your coaches. They developed the pyramid, a couple other, um, cool diagrams that are inside the L one manual that you could just go and download inside the affiliate toolkit.

And then you could repost it, um, on your own Instagram, which this is funny because, um, and I'm definitely not saying that I was the only person that came up with this idea. But when Dave Kasher was fired, he... As he was getting rehired, he went over to Diablo CrossFit. And when they talked about media and what we want for affiliates, I said, I don't know why that every single thing you guys publish isn't available for me and my affiliate toolkit to download and publish on my own. And he kind of paused and he's like, Well, what do you mean? I'm like, you guys publish isn't available for me and my affiliate toolkit to download and publish on my own." And he kind of paused and he's like, well, what do you mean? I'm like, you guys post content all the time. They used to. That was a joke because now two years later, we know they don't. But when they

posted content all the time and it was on a regular cadence that CrossFit was producing, they could have easily just said, here's what we posted on CrossFit training and CrossFit.com. If you go to their affiliate toolkit, you could just download it right there and post it on your own CrossFit gyms Instagram if you want to use it. And he was like, hey, that's a pretty cool idea. Show me an email. So I did and we talked to him about it. And then kind of this came out a little bit later, but there's still not enough in there.

Like there's only a handful of things inside there that you could utilize. I could probably make just as many or more and put them in school for free. In the time that they've done over the last few months. So it wasn't exactly what I was intended on. And again, they don't produce media at all anymore. So the whole idea is nil at this point. But having those things available for you to just be able to fucking download and post your own stuff as if you're acting as HQ would have been awesome to have back in the day.

And again, like I said, I brought that idea up to Dave, but I'm, I can't have been the only one to think of it. So not taking credit for it, but I'm just saying probably a lot of people have said it, so maybe they should work on it. But I'm just saying probably a lot of people have said it, so maybe they should work on it. Assumption because of ignorance about how many of those things work, right? It's nobody's fault, right? You're not saying it. However, I think sometimes by not maybe communicating like, hey, these are not going to bring you leads.

This is not going to grow your business. It's just, we know you need to do this thing. This is going to make it a little bit easier for you. And that's what it's for. So sometimes I think you just have to explicitly state what it is and what it's like. Same thing brings in the workout. Fran is not a 12 minute workout. Which is different than like, Fran's for eight minutes and somebody's like, well, 12 minutes is fine. And then you're like, no, it's not. Right. And you got to say it like something brings in the workout But Fran is not a 12 minute workout. That's right different than like friends for eight minutes

It's always like well 12 minutes is fine And then you're like now it's not right and you gotta say it a bunch right? Yeah, you gotta say it a bunch Yeah, and so so those are just a few the areas that you know that we're really elite and then there's obviously stuff that We're working on for new affiliates. We're actually we just announced this on our channel I guess right and what I'm also really excited about starting in the States is I'm bring on a real estate partner He's talking about that. Yeah So basically is I know as we all know real estate is either your second or your first, you know, highest expense. Well, it's always a

thing all the time. That's right. And it's the number one reason for our gym closures. So when we go to so like when like and there's a lot of noise, but like when a gym says, Hey, like, I have I'm closing, right? Why? Outside of that, like it is usually landlord and lease or rent related. I'm getting kicked out of my building. I can't sign my lease. I can't find another building. It's related to that. Now, is it that or is there other underlying issues with the business that that is now the death blow and again? We don't today. We don't have that level of data, right?

That's awesome So Fern fucking nailed it with that with that comment that he just said he nailed it which kind of unraveled Everything Austin was saying a little bit there because that was the same thing I was thinking. I was like, okay, so yes, there's definitely issues with finding buildings for CrossFit gyms without a question. You're definitely going to have lease stuff and, and, and, you know, issues with the landlord. You guys remember when my property got sold, the building I'm in right now to the real estate company that

now owns it, went from a private owner, a single dude who owned it, to a real estate company overnight, they jacked up the cam. So for the... I'm not going to get into the whole lease thing. For some of you guys know that it's like triple net or whatever. They have a common area of maintenance and they can fluctuate that price at any time they want to. So pay attention to that language in your lease. But mine went from $500 a month to $3100 fucking dollars a month overnight. And yes, they could

legally do that. They can't raise my base rent and those other things, but they get to fluctuate that cam all they want to, to make up the difference. And in this case, they were talking about the property tax that they had to pay on the $16 million building they buy. So that's why our cam got cranked all the way up because they're just trying to squeeze us tenants. Now that could have been a major, major issue for me and my gym. That could have been a bullet in us that could have just been the nail in the coffin. Why wasn't it? Because that's not a leasing fucking issue with my landlord. Sure. Maybe I could have gone back and had different terms in the lease, but that's a cash problem. And that's why I saying for nailed it on the head here because he goes, he's like, well,

okay, I see what you're saying, but how do we know those are more underlying issues with the business? And how do we know the real estate person is going to solve that? And he knows the answer to that. It's because you have a landlord problem, you can't find a building or you're having issues because you don't have cash because you're broke. If you got cash to get into a building, even if it's not zoned properly chances are you can get a conditional use permit. If you got money, you're gonna have a lot less issues in this category.

If you have no money, if you have no cash, and if you're currently in a building with no cash flow, and then you go to get kicked out of that building, you're going to have a real tough time getting into a new building because of a cash problem, not I need a better broker. So again, and then on top of that, this is really going to help newer affiliates, I suppose. If you just need somebody to talk to and it's free, that would be great. I mean, you can learn a ton of this shit on YouTube. Bigger pockets is a great real estate thing. You could go in there and learn a ton of stuff about

negotiating leases, common leases, and stuff like that. So yeah, I don't really know about that. Hi, so we obviously we might have a biased data set meeting, but like that's not an issue that we see with affiliates and we're working with almost double digit percentage of the affiliate population. Yeah. And that's not something that we see. Occasionally it does come up and there's like really weird markets where like the landlord comes in and like the whole space in there, the real estate ecosystem has tripled. They're like, hey, your rent's going up by 300%. Exactly. So and the reality is it's also like, it's only important if you're coming up on a renewal or if you're new to it. Right. So the net is where we're excited about.

I could have let that play a little longer because he definitely unfolded the rest of it there for us, which he's right. If like the building comes up, like with what happened with me, whatever $500 to $3,100 a month, um, whatever that increases is super significant if I, you know, all of a sudden there it is, it's jacked up. Oh, you can't pay. Okay. You better leave unless you have the cash to do so.

Um, so yeah, that was, uh, that was kind of interesting, but he did a good job of not just completely smacking Austin down. Like obviously that wasn't the intention, but it pretty much covered it when a firm was like, so we work with a shitload of gyms and none of this is their problem. Like, how much better is like, fuck, don't say that. Uh, Jason Ackerman, what's up buddy? Um, is it just me or does actually look jack in this video nope he looks jacked all of you guys actually look jacked in this video all of you guys look jacked in this video so yeah I'm trying to

see if there's anything else we want to highlight before we go on to the next video. But that was all the major points to this. I would be curious. And again, I said this because by Saturday is parted with CrossFit. So like, but off the record, it would be interesting to talk to Ackerman firm be like, so how do you feel about the new stuff they're doing for affiliates? Because what was said in that video isn't, uh, getting me excited. Okay.

So we'll move on now. Uh, that was best the other day. That's called the future of CrossFit with awesome. I'll go check out the whole entire podcast. You guys will like it. And what else we got? Let's go with Miranda next. We're going to roll with Miranda. So if you guys haven't, if you guys haven't, oh, was that, is that the math on it?

Mike, are you talking about my cam? Was that a 520% increase? Damn. That's how much that was, huh? And they wanted retroactive pay. I cut a check that month for my rent and it was like $22,000. Suck. I had all that money set aside for my new skier eggs. I was going to buy 10 skier

eggs. Good thing I did. Like it was so close that I would have had that. Like if I would have bought all those skier eggs, I'd have been in trouble. I still would have had some cash, but it would have been like not as, uh, it would have been a little tight, would have been a little, little nervous. But yeah, so now I just paid out the landlord and not my skier. Okay. We got Miranda. We got Miranda.

I got this one a timestamped up here. So we'll start at two 50 with her. What was said here at two 50. Okay. The brand that is currently owned by whoever it is that owns it. And we got to separate the CrossFit Games and what happened there from the original methodology that was created by Greg Glassman. And some of you even maybe many of you should also try your best to separate your personal feelings about Greg if you don't like him from

the methodology that he created and what it's done for the fitness industry and what it's continuing to do and what I hope is not lost because of what's happening with the brand and all of that other stuff. And I don't believe that it will be, but it's all like in my brain because I worked for CrossFit for so long and I was on the seminar team and I participated in it. Some people think of me as like an OG in CrossFit. I don't consider myself that because I think of like Annie and Ava and Nicole and that whole crew is OGs to me. But I have been doing it for 17 years. And so I just wanted to talk today about why I'm still doing this. I'm 42 years old. I have three children, a very busy life, where a lot of people are feeling like, ah, the intensity is too much for me or this or that and the other things that I've seen.

To give a little bit of a backstory. Okay, so I liked how she started that out there. Okay, so I liked how she started that out there. There's going to be a little bit of reading bit between the lines on this and assumption on my part as to the motivation behind this. But when she starts out the video here and she goes, I think we need to separate the methodology and things that Grassman created from what we're seeing happening with the current brand right now, and especially on the sports side. And she's a hundred percent correct.

We need a hard line in the sand away from the sport and what exactly training and affiliateship is. And at this point, I do not see them coexisting anymore. I do not think that the CrossFit games and you guys have heard me say this and Aseem is a marketing strategy for affiliates. They have gone too far away from the affiliate. Dick butter, uh, one time normal speed for Miranda. Let's show some respect for her hotness.

I don't disagree. And if we do not make that separation, all of this shit, oh my God. And you guys, I'm going to digress here. Don't go and watch this. Do not do it. You're going to hate it. But if you saw like Rogan has been posting like old videos that when he moved to Spotify or old podcasts back onto YouTube. So like all of a sudden you look at it, you're like, is this a new episode? Why is there only like 10,000 views on it? You realize he just uploaded it recently, but it was from like, you know, four years ago, three years ago.

Well, the Matt Frazier one just popped back up and I'm a sucker for being hurt. So I watched it again. Oh boy, did I watch it again. Don't watch it. But I got some, uh, stuff clipped up of Joe. We got to set the record straight with Joe. Joe needs to give CrossFit a, uh, uh, another chance up there. Because if you listen to Joe talk and then you hear what Miranda just said about separating like the CrossFit methodology and what makes people healthy and cures chronic

disease versus fast thrusters. Joe is a perfect example of having no clue about any of it and just sees it as an extreme sport. Literally sees it as extreme sport. And in fact, he made the claim one time when Matt was talking about Greg and he goes, Oh yeah, you, you made that guy millions of dollars. And that's like, yeah. What the fuck? Are you an idiot? Anyhow. So I agree. Separation of the methodology in the sport is long, long overdue and it needs to happen. Needs to happen fast. You got to get rid of that shit if you still want affiliates and training to survive. You have to offload it. I wouldn't even, I would only license the name the fittest on earth. I wouldn't even have CrossFit

attached to it anymore. I wouldn't even have CrossFit attached to it anymore. That's how bad it is in my opinion. It's like, we got to get rid of that thing. It's so harmful for the affiliates. CrossFit Games is so harmful for the affiliates. CrossFit Games is so harmful for the affiliates. At least now it is. Maybe it wasn't in the past, but it definitely is now. Okay. We're going to go into why forging elite fitness matters at the 50 minute mark here. Go watch this whole thing. I've lined you guys up with some great entertainment. We got awesome Aliello. And then we got Miranda here. We'll split the difference.

We'll go 1.25. Right, Dick Butter? 1.25 At all. And so let's talk about then health. Because we talked about the definition of fitness and what Greg did. And I was actually around for when this first started coming out and started becoming part of the seminars.

So we've got fitness and fitness is a snapshot today. Christine Young, Angela C, Danny Boswick. Your fitness today is what you're capable of. Your work capacity across broad time and modal domains. If we tested your fitness today, it would be one snapshot of it. And what Greg did beautifully is he said, that's a part of health. And what we wanna do is we want to gain as much as we can, gain as much fitness as possible in our lives and then sustain it for as long as possible. And he used to have this really cool diagram that we would do that was like, fitness was like 2D

and then your health was 3D, it was like this big tent thing and how much volume is under it. And so our goal as we age is to maintain as much fitness as possible. Now, if you start CrossFit training or just training in general, you're already 40, 50, 60s, you can gain fitness. But for those of us who have to live with the reality that we've peaked, our goal now

is to maintain it as long as possible. And CrossFit is not only the most effective way that I've seen and I've trained a lot of people and I've been doing this for a very long time, including with myself, CrossFit is not only the most effective way that I've seen, and I've trained a lot of people and I've been doing this for a very long time, including with myself. CrossFit is not only the best way to gain as much fitness and to peak as high as possible, but it's also going to be the best way to maintain as much of that as possible throughout the course of your life. So health in the way that Greg defined

health, which is beautiful, is your work capacity across broad time, modal domains across the years of your life, throughout your entire life, how much fitness can you sustain? And one of the things that we talked about, because I'm on this like age thing, one of the things that we talked about in the seminars was, and this is true, and I don't have specific numbers, but you can look it up,

the reason that most people who live in nursing homes or like elderly care facilities, the reason that most of those people are there, is not because they have some sort of disease that requires them to have around the clock medical care. Most people define health as the absence of disease. If you don't have a disease, if you don't have cancer, if you don't have Alzheimer's disease, if you don't have this and that, then you are healthy. And that is not true because it's a quality of life situation.

If you don't have any of those things, but you're unable to carry your groceries, you're unable to stand up out of a chair, you're unable to tie your shoes and pick up your cat, you are not healthy. There's no quality of life there. So Greg did a beautiful job of tying work capacity across broad time and modal domains. There's 80 year olds that are in elderly care facilities

who are disease free. And there are 80 year olds out of these facilities who might have some like high cholesterol or high blood pressure, this or that, but they're chasing their grandkids and they're picking up their cat and they're carrying their own groceries. And so as we. A masterclass, literally a masterclass in what is CrossFit, therefore what is

health? Um, and I completely agree. We ha the reason why I like it's it's the forging elite fitness is because your job, and she said earlier, is try to gain as much capacity in fitness relevant to you, your age, your situation, where you come in psychologically, where you've been in the past, what type of fitness stuff you've done in the past. But either way, we're always striving to get better. And this whole entire fucking rounded um, rounded corners, bump

gardeners on everything, nothing is my responsibility. Somebody else is looking out for my health. Somebody else is thinking for me. Somebody else is looking out for my safety. Um, this is pushing back against that saying, Hey, no, you're in charge of it. And it's your job as a human being to express the most amount of fitness you could obtain at this given time. Your job is to continue to develop competency with the barbell, develop competency in gymnastics, moving our body through time and space, being able to develop a better aerobic system. stronger heart and lungs. And when we do those things, we're not compartmentalizing each section of our health, but working on the totality of it, the gymnastics and the barbell

movements and gaining new skills helps my brain. I'm learning something new. It's hard. New neurological connections are forming. They're forming up here because I have to think. They're forming through my body because I need to move my body in different ways that I haven't seen with gymnastics. I need to get good at controlling everything, which is going to help me in my movement. It's also going to help my brain, right? Heart and lungs. So all these things go into factor and continuing to climb it up and not just saying, I got this, it's good enough.

It's okay. Or I'm too afraid to do this or do that. Like, no, fuck that. Get in there, have a good time, Hey, in our twenties, we come in and we do Fran, we do all these things. And she made the joke. She's like, and I peaked because I'm not going to hit those numbers again, because at the time she set those numbers, at the time she set those PRS, she was at a really high level of fitness and she was training at a amount that she will never train like again, nor

do most people need to ever train like to begin with. But she was training at a level that she will never train like again Nor do most people need to ever train like to begin with but she knows that she's not gonna be that fit but on top of that if her best friend time was one minute, let's say and Then in her 60s, she does friend again and she's still able to do the pull-ups Rx She's still able to move the weight Rx and she does it still able to move the way RX and she does it at five minutes. That's amazing. Yeah.

She gained an extra four minutes on her time, but she's now 50 years older. Like you're still able to see that as, as, as growth and try to sustain that for a long period of time in this whole, like slow it down. Don't worry about that. You know, have lower intensities and these types of things. Like it's not the message that we want to send. Sure. We want to meet everybody where they are today, psychologically,

in physically, of course, but we also want them to express the best versions of themselves. Imagine if you showed up to the gym and I was like, Oh, you're good. No need to get better. Don't challenge yourself. Don't make it too hard. Don't get too uncomfortable. Like you're not going to yield any of the great results. And for me,

a lot of those results rely on like the mental capabilities that we grow in. You guys know that if you accomplish this like hard chipper workout or you do these hard workouts, when you come against other stressful environments in life or other situations in life, you are better equipped to deal with them because of your fitness level and the type of exercising you are doing than if you had not had that. And she talks about building that fitness as a hedge against sickness because even though as she got older, her Fran time might've digressed, but she's still crazy fit and healthy relevant to the other 50 or 60 year olds that are still doing friend. And you don't even really need to have this whole like comparison to anybody

else but yourself. But the deal is, is if we never push ourselves or strive to get better each day, like you're just going to fall into complacency super easy. You know, just end up stopping altogether. Don't be afraid of the intensity. Jump ship. Seth, have you seen all the ex CrossFit athletes trying to sell garbage programs, marketing them as, are you tired of CrossFit like me selling everything that gave them their platform

to begin with? Don't even get me started with those ones. I have. Holy shit, dude. Can you imagine at least like, and I'm assuming you're saying this because Miranda is just such a rock star for the she's talking about CrossFit preaching it very intelligently, doing very well in this and she has her whole entire thing street parking, very successful in it. And yet she doesn't turn her back on the methodology. In fact, she continues to champion it.

There's a great comment on this show and I'll show you guys at the end that somebody said who's a street parking member. They summed it up. Great. Judy, what's up? I've noticed that a lot popping up. I'm going to start tagging Taylor self and all of them so he can go to war with them.

Yeah. For about one comment. Now they just block him. They've been, uh, on that, on that block tip for a minute. Okay. Last one from her is going to be at 21, 45, 21, 45, almost all the way at the end. 21, 23. We'll start it here. Let it roll. And maybe we'll do this again. Send questions in don't send them to my email because my email is already a dumpster fire but on that original post or you know you can send them into supportstreetparking.com send in some more questions about other topics that you'd like to

hear me talk about. I have all of this knowledge and I've spent so much time and I feel a responsibility to share it because it's so important and it's so life-changing and life-saving That I felt that it can't go to waste all this stuff. It's in my brain. So I'll talk to you guys later. Bye Do yourself a favor listen to this hour and 22 minutes you get about 1.5 speed You can knock it out in like 35 minutes. It is worth it. She does a great job going through all this, but I think just like at the beginning, there's a little Easter egg that she dropped here, which is like all this knowledge is in my brain and I wouldn't feel that I'm doing people justice if it just sat up here and it doesn't do anybody any good.

So I need to talk about it, get it out there, inform people on this methodology and how it works. Now she has to do it because if she doesn't, nobody else will. And that's the way that I kind of read through that. Like she was a, I don't know if she was a flow master. She might've been a flow master, but she was for sure. And L one seminar staff trainer did a lot of seminars, knows this shit like the back of her hand knows what it does to people's lives

and how it can transform it. And also is afraid that it's going to be lost. Now she's speaking about just herself in this video, so I'm not going to put words in Miranda's mouth, but I'm talking about it in total because if Miranda has to do a live from her car because she's afraid that nobody is knowing the methodology, what does that say at CrossFit HQ right now? And what's happening in terms of the message of CrossFit? say at CrossFit HQ right now and what's happening in terms of the message of CrossFit. We're focused on leads and real estate agents and not preaching this every single chance we

could get from all over the place in a hundred thousand different forms. Cause then in including the movement demos, like you've heard someone talk about it a ton, which is like, dude, when we were pumping out those demos, we own the movement demos like you've heard someone talk about it a ton Which is like dude when we were pumping out those demos We owned the SEO all you do is type in fucking push up and cross It was one of the first videos that came up like imagine if that flywheel kept spinning You couldn't type in a movement without having cross bit be one of the top things that came in on that search especially in in YouTube especially in, in YouTube, especially in YouTube.

And so again, she was talking about her own self being, you know, the messages in my head and I just felt it was important. Other people need to know it. I'm talking about it that she had to do it because if she didn't, nobody else would. So go check that out. It was really cool. I was lucky enough to catch, I think like almost all of it live. And it was fun. Although we need to get her a spot with better internet because once it got fuzzy, come on, come on. It's all right if mine gets fuzzy that people probably appreciate that. But as Dick Butter says here, her friend time may have regressed, but she gets hotter every day.

So we know that blurry internet ain't doing you the justice you deserve. Miranda, get some good internet. I know you got it over there. It should be parking. But honestly, her sitting in the car by herself and no other distractions who put she was in flow. Somebody, somebody mentioned that somebody say that or did I just make that up right here?

Adam, Adam, you said it. Yeah, she was, she was flow. She was in flow. Yeah. You could tell. Cause a couple of those comments or something would like throw her out and she would like snap out of it for a minute. Kind of be like, ah, then she would like go right back into it. That's what I'm saying. She knows that material so well. Okay. Last one here. Then I'm getting off my soapbox. Thanks for coming to my TED talk Mr. Andrew Hiller, mr. Andrew Hiller Out here doing the Lord's work

Loved this video of his of the NorCal classic. He did a great job. We'll watch the This this is one of my favorite parts. I'm going inside, dude. This is crazy. Why are you filming? Where are you running away from? Dude, they're yellow jackets. And they're aggressive. Holden asked if they're aggressive.

I was like, yeah, I'm pretty sure they're aggressive, dude. Totally would know. Ask Taylor. I just thought that part was funny. I just thought that part was funny. The yellow jackets hotted out for Taylor. They literally, like, anytime

he'd sit out there with food, the rest of us were like, whatever. I mean, there was a few, they definitely came around once we had food, but for whatever reason, they freaking stormed, uh, Taylor, um, some legends out there. Kristen clever, 2010 winner of the CrossFit games, rocking the Dave Castro shirt on a Saturday down at the NorCal Classic. Taylor and them crushing this workout. Andrew talked to a variety of people. If you have not seen this portion with Stu, who's been on the Kill Taylor show, do yourself a favor

and go check it out. Stu's a great dude. We got to hang out with Hans there as well too. By request. Probably every half mile. Yeah. Yeah. So I was trying to. And how often would you grab one? I'm so hungry. Probably every half mile. Yeah. Yeah. How many started in there? How many? Yeah like two packs. It was probably like 20, 20 fruit stacks. You the only one doing that? Probably, that's how I get ahead. What was your name? Naomi. I like the name Naomi.

There's a movie out there. Her name's Naomi. That's I moan backwards. What's Naomi backwards? Oh yeah. Story of my life man. Story of my life. Come on dude. Yeah. I think this feels like, it feels like we went back in time like 10 years. This competition is just like old school CrossFit.

And you would know. Yeah. Seriously. So this is cool. I mean, and I love starting off that long trail run. That was like, punish some people. Go check out the video for yourself. You can watch the whole thing there. It's really great stuff. I completely agree with Adam when he said this feels like old school CrossFit.

I was back in the warmup area. Becca Voight was there. Kristin Clever was hanging out and it was funny. Like she was even talking about, she's like, man, this is like back in the day when like competitors are giving them like each other tips on the, they have this gymnastics thing where they had to spin around the bar and do all this crazy shit. And a lot of those movements were new to people. And so they were like, um, giving each other tips or somebody who would figure something out and they would say, Hey, try to rotate your hands further here. They're like all the competitors were sharing information and stuff like that. And Becca Voight was like, man, this just feels

exactly how it did at the start. And, um, and it did, it did as a spectator too. And these type of competitions where it's a little bit more local, they had some people that flew in, obviously Colton's from, um, um, Iowa, but, uh, you know, and the prize money is definitely going to bring in the bigger named athletes. But you saw a bunch of people, local affiliate owners that are over there chatting with each other, coaches of people. Um, you got to see a bunch of other people from gyms in the area. So it really gave it this like old school kind of feel, um, in a nice like gathering of the community, obviously focused around competition,

but still nonetheless, like I think that this type of competitions or like what Jr does at CrossFit, uh, crash with the crash crucible, like I think that that is the way to the competitive, the competitive side of things where it's done on a more local level, the guys that are running this both own gyms. They're super invested in the community. They're invested as coaches, they're invested as affiliate owners. And they make sure that there's a bunch of cool stuff for people to come and, you know, interact with each other.

And same with that, uh, JR's it's inside of his affiliate. So when we have live streaming or something like you're showcasing inside of the gym, not just highlighting these top athletes that nobody could, you know, touch or even get close to any of the times or stuff that they do out on the competition floor, and it's so far removed away from the affiliates that it's not existing anymore. But when you have things like that, it brings it back to a local level and can make a good positive impact on the affiliate, especially like something like

JR's where it's at his gym, you know, you bring somebody in and they're like, um, you know, Hey, come with me to my friend's thing. We're doing this competition. We're just going to watch for a few hours and they show up and they see it. They're inside the gym. They meet a bunch of the people and they're like, Hey, this is cool. I need to get back in shape. Can I come back with you on Monday?

And you're like, hell yeah. Come back to normal class. It's not all crazy like this, but at least we got your foot in the door. So it provides more opportunity like that, which ESPN and cable TV and the games on like none of that shit matters anymore. Steven Flores, it was great to meet you too, brother. Thanks for hanging out. Thanks for coming by and saying what's up.

You guys are cool. The best part about meeting a ton of people from this shot here is like everybody's really cool. Like you just hang out and just feels completely natural and normal. It's awesome. Natalie Ah, Susie, you're not that ugly. Okay. You're not that ugly. I mean we do hope it gets blurry but it's not that bad. Frank and HQ can and should be doing all this stuff instead they're focusing on cutting costs. Yeah and real estate agents and real estate agents. Did anyone see the BSI comment about the gummies in sugar lol.

No I did not. What are the odds? You grow your hair back out again. I was actually thinking about that the other day, but I don't know right now. Low. I'll probably end up cutting my hair tomorrow or Thursday before I go to, um, the BSI event in Boston. And as promised, I don't want to get off the show without saying I was gonna show you a comment on Miranda's thing that I thought summed it up nicely and then not show it. Give me one second.

I'm trying to find it. Is it not there anymore? There was a bunch of great comments on this too. Maybe not. Oh, I found it. I found it. Okay, cool. So this is like the nice synergy between Miranda and street parking with this comment here.

CrossFit completely changed my definition of fitness, my health and fitness in 2011. And street parking has changed my perception of what is required to make health and fitness a priority since 2018. The combination of both have fundamentally changed my life forever. Nailed it. The combination of both have fundamentally changed my life for forever. Nailed it. She still knows the importance of it while still doing her thing with street parking. Bingo.

188 people watching, only 46 likes. It's because I'm not that ugly. Yeah, Mike Cassie got it. It was like that time that check the games one of the first time at the game. She like was walking and I was live stream with the phone had to been one of the first times I was there and she was like, Sousa and like said it almost like she was looking at me like I knew you from somewhere. And I was like, yeah. And she was like, me like I know you from somewhere and I was like, yeah, she was like

You look different in person And I was like Was that a good thing or a bad thing and she just goes? Hmm. It just walks away Cool right on You're in livermore go for the hippie. Look dude livinmore is more of like it was a farm town It wasn't really that much um on the hippie look. Hey, living more is more of like it was a farm town It wasn't really that much On the hippie side Mostly farmers out here back in the day. Alrighty guys. Thanks for hanging out

I hope you like this format here whenever there's a bunch of cool stuff out on the media front I will be bringing it with you guys discussing it here giving my opinions on everything. Thank you so much for Miranda for the video, best hour of their day for the video, Hiller forever, all the work that he does and all the posts that I took, um, to make this show possible. Please go and check out all of this stuff on YouTube, uh, at their original locations, give them a like, leave them a comment if you already have it. And, um, as always, I appreciate you guys, uh, at their original locations, give them a like, leave them a comment if you already have it. And, um, as always, I appreciate you guys, uh, hanging out. We got over 200 today, a couple of times.

Crazy. That's awesome. Also I clipped a thing from Joe Rogan and it has 1.1 million views on my Instagram. Kind of nuts. Same with the comments that are in there. It's crazy how that algorithm shit works. All righty guys, we'll be on tomorrow with Greg Glassman. You guys have a great rest of your day.

Thanks so much for listening. As always, be good to each other out there. At the end of the day, that's all we got.