The Sevan Podcast - CrossFit Media Review | The Comment Section, CFHQ, & Dr. Chris Raynor | Souza’s Show

Episode Date: October 15, 2024

American Class Hierarchy System | Analyzing Finance with Nick https://www.youtube.com/watch?v=dqodhIG8Ffw Is Crossfit To Blame? | Surgeon Reacts to Lazar Dukic Death At The Crossfit Games (Go to comments to find his reference list) https://www.youtube.com/watch?v=vGhK2bxQKuQ&t=1s Fighting the good fight https://www.youtube.com/watch?v=xSoGpWi2L_w&t=130s The CHAMP paper https://pubmed.ncbi.nlm.nih.gov/22071400/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Oh man, forgot that was on. Why was that on? Brady, if it's been longer than four hours, make sure you console Matt Sousa. Damn right boys. The exercise. So Vaughn said the show was awesome. If you think I'm out of breath right now because I've been dancing around in my chair, if I get myself fired up, you're correct. That is exactly what happened. Now we're right on time. We're right on time.

Is there an echo? Echo, echo, echo. What's up guys What's up, Suze Jose? What's up, man? How you doing Mike? How are you? Welcome Justin. What's up? What's up? You guys are gonna love this. I found something. It was absolutely hilarious Augustus what's up, man? Jake see Jake Chapman. Did sprints in the house. How do you get the blood flowing?

Send Lance a link. Lance, a link is Lance, a link. So is it a bad crash? Yes, I will. I'll be rocking it out. So great to be here with Susan, seven of my closest chaff friends. The gang's all here, Daniel. The gang is all here. All right, good.

Now that we're settled in, now that we've caught our breath, we got a show for you guys. What we're going to go over is just a quick little review, as I did a couple weeks ago, of media in the CrossFit space. And get rid of that comment. Wow Wow PK is here. Yeah, it is Someone want to fly me to crash my birthday. Oh Shoot your shot. I was a shooter shot Adam what's up, man? Good to see you. Ian. How you doing? How are you doing? Who's Lance?

Okay, so Topics we're covering we're to check out CrossFit HQ's YouTube. Have you guys seen it? There's some life y'all. There is light light at the end of the tunnel. We see it. Mr. Schindeldecker.

What is that man? Super pumped to, uh, see you in a couple of weeks. So on GCC, how are you? It's not. Okay. So we got the CrossFit CrossFit YouTube channel. There's some life. We have some videos.

We're going to go check that out. Look at it. A producer of the Saban Paris guys doesn't know Lance. Oh, I'm sorry. I'm sorry. I'm sorry. You're right. Lance Lance Lance from the show this morning.

Okay, Philip. Sorry. Sorry, dude. Sorry Jake always good to have you here keeping me honest And then we're gonna check out the comment section. I did the review of dawn's show or like his talk to the affiliates We had some comments in there as well as the Joe Rogan one So we're gonna talk about that and we're gonna engage with you guys. I got this. I figured out. Oh shit I got this uh I figured out oh shit I got um I got the ability here to turn on the polls for the for YouTube so if there's anything we need to take a vote on you will have the option here on

the 7 podcast because we believe in democracy so let's dive right in we have our first one here is from the comment section of the Joe Rogan show. That the review I did there and this one's from Miss Hannah B. She used to she looks like she used to do something on YouTube a while ago, but hasn't she? But yeah, I don't know, unpopular opinion, but I don't think it's on Matt to promote the cross of methodology. I imagine he's never had to fully engage in it and pursued it from the sports

side. Realistically, the only reason we want slash wish athletes would talk about it is to fill the gap that should never had been left by HQ to communicate the market. Communicate and market the methodology. That's true. I fully understand Matt only speaking on his own experiences and not promoting the general methodology and missed opportunities by Matt are probably only those that stopped HWPO for getting more business. That's true because he would have fed more of the ecosystem. We know that it's not his job to promote CrossFit.

He really doesn't owe anything to them. Yeah, you're not the company. You're right. But the community, you could argue different. Oh, whoa, whoa, whoa. That's a death pill to swallow. But any sports person has nothing to do, nothing to owe the sport once they have left it in my opinion. Now, if Dave made the missus, hugely different story. In fact, it'd be very good choice. Yeah, you're not wrong, Miss Hannaby. You're not wrong. And that's what I think I said that a couple of times on the, uh, on

the show as well, that it was just my jaded opinion of, you know, what I thought should have, have happened. Matt was there to promote Matt. I get that. I don't knock them for it. It just would have been awesome. And you know what? Maybe it's because we got spoiled.

Maybe it earned the early days when we had rich phony who like really gave, uh, to the community and knew how to speak about it really intelligently You know, we got spoiled. So that's what we're used to. That's all we knew and then biggest platform at the time That's just it's a hard pill to swallow. It's a hard pill to swallow Other than that, there wasn't really much else except for we have I really Enjoy your shows, but to be frank, I agree with many points, but Greg Glassman is no messiah. Don't know if we call them a messiah.

CrossFit is not a religion. It is a sport. Okay. If done in moderation, is healthy for the body and soul and can help avoid many chronic disease, many chronic health issues. Any mix of sport or movement is a decent, indecent nutrition will do that. I love CrossFit, but I don't care if it's CAP, HWPO, I don't know what the other one is, Design,

IF3. Agreed match it have been more proud of the sport in the community, explain the benefits of the training methods. Yeah, I mean, that's the issue, right? And you're seeing more and more of a divide of it now. Sport. I mean, that's the issue, right? And you're seeing more and more of divide of it now, sport versus methodologies, like lifestyle versus the sport and, um, yeah, CrossFit isn't a sport. Well, that is the problem, right? If there's no thing pushing back against that narrative, there's no way anybody would know the difference.

There is no way anybody would know the difference. There is no way anybody would know the difference. All right. So what do you guys want to do first? Let's let's review. Speaking of sport, maybe there is ways to maybe there is ways to fill fill the gaps here. OK, so if you guys haven't already, go on over to CrossFit, CrossFit HQ, just the Cross, just the normal CrossFit YouTube station. And it looks like they posted about four videos in the last eight days or so. And you know what?

They're not bad guys. They're not bad. I'm digging them. This portion of it right here in particular, all of this place. A second of it right here in in particular all at this place a second of it here About that living With a good quality of life and that's what I think crossfit gives you The gap between someone who does crossfit and someone who doesn't at say 30 isn't as big You know the 30 year old whether you crossfit or not can mostly get around and do All the things but as you get older, that ability diminishes. And so the difference between me and someone who doesn't crossfit at 64 is huge. And they don't really.

Yep. So that's one way to to express it right there. And you guys should go check this whole one out. So I'm going to be honest, immediately I saw like the game stuff from this one. Well, sorry, a little loud, the competitive stuff. And I was like, ah, shit. And then I saw, and then I saw her Lynn here. And then as he goes further and she talks about it and it makes those great points like that. This is the type of media that in the past definitely bridged the gap and

showed what was possible on the stream ends, but then could bake that down to why it's important to somebody else with it within her age. So you can, you know, I would say that this is one way to do it. So they get a, they get a point. Um, Susie, did you get that shirt for 40% off? No, I got it at the games. TN 20 years. Yeah, so I think that I like this one. And then I was hoping I was like, Oh man, please have

more than just the ones with the competitive people. Because I didn't want you know, you know how I don't like that. We got to have a little separation there. So this one was a competitive one, but this one was not. And this is often a CrossFit counterculture here. My name is Zia. We are at CrossFit counterculture. So they, they, they have, they do a lot of name is Zia. We are at CrossFit Counterculture. So they, um, they, they have, they do a lot of stuff with Zia.

I think she's on like the affiliate council. They do a lot of stuff with, uh, Craig Howard too. And the, the only thing I hope with that is they move towards other people outside of just the affiliate council or just people that are completely baked in already with CrossFit HQ. It would definitely be cool to see a CrossFit gym highlighted that maybe has only been open for like two years, maybe one that's only been open for like five years, maybe one that's just opening so we could see things in different stages.

One of the things the, the only kind of critique I had of this in particular one, all of them were great by the way, I'm pretty sure Mariah and Tyson did these. Um, I could be wrong there. That's a, just from what I've been seeing on people's posting stories and stuff like that. Um, and obviously they do a fantastic job. So the quality is awesome. The storytelling is great.

They really captured the message. And of course you would have to go with people like Mariah or Tyson because they, they know what to do without you having to explain it to them. They get it. They get the message. And so, hey, this is the first kind of life we've seen pumped into the channel in a while. And hopefully they keep stuff like this up. Now, I love it just because it's getting the channel revived a little bit more here, but I'm still going to be critical on like, okay, where are we going with this? Let's keep this going. And can we continue to unify the message around it a little bit? Um, and again, the only critique I would have had is it would have been awesome to

see them a little bit more hands on coaching. So you could actually see the trainers, uh, interacting a little bit with the members, but the shots that they got, everybody was moving beautifully. It looked really great. And anytime they showed a coach or anything like that in the room, it showed in a commanded presence. We, um, talked about this on the affiliate call at the school platform last, uh, I think it was like last week. And one of the things that I was, that we were noting across people's like Instagrams or websites. So for all you affiliate owners and stuff out there is like, don't get caught in the trap of just showcasing, you know, spot like your gym. Yes. Because you want to be able to

show people the area. So clean it up, make it look all nice, right? Put everything organized, take a couple of cool empty gym shots, but at the same time, don't just have the next carousel shots. Just be people working out without having your trainers, um, present there without having a coach, like being hands on somewhere in the photo, because what you want to tell the person looking at your Instagram or looking at your website, that your differentiator is that you have a coach that's hands on, that's super involved with the class, that's actually giving feedback and coaching and not

just kind of like a lifeguard on duty or cheerleader. And so if you could convey that through your photos, through your messaging, through your videos, through your Instagram, um, that will kind of not only, like I said, establish your differentiator, but showcase your expertise and your, uh, and your local market. Um, so yeah, that's the only, yeah. So you guys thought I was was gonna come on here and poop it right?

That's what everybody thought, right? Now one thing that's interesting though, okay, so they have 1.76 million subscribers and okay outside of Dawn's statement, they started, they posted the teaser two weeks ago, then their next post was eight days ago, four days ago, and then one day ago, then their next post, um, was eight days ago, four days ago, and then one day ago. And it went from 8.9, 7.8, 2.6, 4.7. So I just think that they just keep the cadence up. Like if they're able to keep the cadence up on this and continue to do this, I

think this will start to breathe a breeze some light life back into this YouTube channel. And then here's going to become the critical point because you knew I had to at some point go there is this is why you don't need a separation of your training channel. Why would you want to separate that? You have your affiliate stories here. We're going to have our transformation stories.

Um, uh, the video with the iron woman was a great job at showcasing some of the sports stuff that people have in mind, but why it's also important for the everyday person. So if you're, if you're going to do that, don't separate your training stuff, bake it in here, because then just what I talked about about establishing a differentiator between us and the, uh, F 45 and the orange theories and everything else will be the expertise in the coaching. If I have to go to a separate channel from that, you're going to lose viewers. Why are you sending them all over

the place? Just funnel it into one spot. And it's not too late. I think in Hiller's most recent video, he showed that they have like maybe 600, just under 600 subscribers to that channel, just under 600 subscribers to that channel, 1.76 million. And if you're going to publish on that channel, why not utilize that published cadence here as well? And just all the time, boom, boom, boom, pump it out. Do not get caught up in the fear that if you're posting things too often, quote unquote on this, that that would be a bad thing. too often quote unquote on this that that would be a bad thing. It's only a bad thing if you're not posting great quality work or something that contributes to the audience.

So as long as you're doing that and you're in your continuously posting, posting more is not going to harm you, especially as you try to get the behemoth of your 1.67 million subscribers rolling again. Don't, um, don't send them somewhere else to have expertise training. Okay. There we go. I fear the bat. They fear the bat. I don't know. They shouldn't feel the bat. The bat helps him out. That helps enough. Uh, when are you leaving for crash? I guess this Tomorrow I fly out tomorrow. It's called a playlist utilize it Jose My man, that's right. If I started across right now, I'd be lost in trying to find the content Mason startup. Yeah, exactly Dude, that's why you have to have them all kind of like pushing into the same funnel

I think by separating those efforts out is you're just Doubling over the work for no reason, making it, it's making it harder, just get everybody on the same page, let, uh, let Jenna and Kenna just give them, let them just sit at the top, flood all the content into them and just boom, boom, boom, just start posting it out, posting it out. And here's another little, uh, tidbit too. I just watched this in a recent hormones, a video who Alex Hermos, he does like a ton of stuff on different platforms and, um, he basically showed

the conversion rate on each platform with his current audience. So it's anecdotal data, but nonetheless, he has a really big, big audience. So you could draw some pretty big, uh, brushstroke information from this. And the biggest conversion rate of people like going to his website that were like qualified leads for what he does was on YouTube. Because people are going to engage with that more. They're going to start to build an audience, start to engage with your audience. So if they start, I mean, shit, if they even one step above and they crossfit.

Can you imagine if this channel was going live twice a week, three times a week, just different guests on different people, bringing some flow masters one, one day, like that's how you would end up, uh, reviving it. The problem is that's a lot of resources to that. And I don't know if they'll be able to, uh, to pull that off, but anyhow, um, I'm assuming this is a sits under Jenna's role as a CMO and, and I know, uh, Ken over there as media director. So congrats to both.

You guys for getting this rolling again. Keep it up though. Keep it up. Keep it up. Okay. You guys want to see this shit with this doctor? This thing is crazy. You're not going to believe it.

Or maybe you'll exactly believe it. Hold on. Let me you'll exactly believe it. Hold on. Let me bring it up. OK, so this dude, Dr. Chris over here, if you guys watch the show like a week ago or two weeks ago, I had put this comment and I wrote it this way specifically because I figured it would catch this doctor's attention. He's got a pretty big following.6,000 subscribers. He made a video three weeks ago saying is CrossFit to blame surgeon reacts to the Lazar Jukic death at the CrossFit games relative

to his channel that only ended up getting 42,000 views, which looks pretty low performing compared to the other ones right up in the column of 293,000 3 million and when he posted a day ago, that's at 36,000 already. So that's kind of interesting Possibly because of the title it seems like a lot of information are being is being suppressed As we get closer to the election time, but what do I know? So I put in this to capture the doctor's attention. I'm surprised how little you actually know on the subject. Your lack of research here is startling, which of course he took the bait. Please educate me then.

Can you list the errors? So I listed out a bunch of errors, um, that he kind of just ignored in the video here and for whatever reason, it doesn't show up sometimes. And sometimes it does. So other people jumped in and they said, we're on the street. Somebody educated you deleted it. Um, uh, Tony was like, yep, he deleted it. So other people have told me that it's still there.

So I don't think, uh, Dr. Chris here actually deleted the comment. I think for whatever reason, it doesn't show up sometimes. I don't know. Go figure. Goodwill Racing put in here, A, you don't delete comments. B, came on popular CrossFit podcast like Seven or Hillers for a proper discussion. Or we would have more respect for your commentary if, excuse me, A, you don't delete comments. B, if you came on popular CrossFit podcast like Seven or Hillers for a proper discussion. So then he writes back, um, I don't delete comments and he's happy to come on the podcast. Okay. Um, but he also puts his references here and he says,

now I guess this is a rebuttal to what I replied to him, which I don't know how me saying you missed all these facts and then you just say, here's my research, my references. I don't know how me saying you missed all these facts and then you just say, here's my research, my references. I don't really know how that rebuttals my argument at all. But uh, last night as I was looking through this, I clicked on the ones that had specifically crossfit in the title of the reference. Okay. Hold on y'all.

Turn that one up. You might want to get out the tin foil hat. You might want to get out the tin foil hat. Okay. So we ended up, uh, clicking this one here and I'll switch my screen over so you guys could see the first study. Okay, boom. So we're here. Now you guys all link this in the show notes. So if you want to go through and like read all of this, you're more than you're more than welcome to Augustus and SCA funded. Come on. Don't ruin it. Spoiler alert, who was it? Jonathan said that's my favorite. My favorite sound effect. He's right. I do that one a lot. Maybe we'll do this one instead.

So anyways, I'll link these. You guys can go. You guys can go read it. But you come down to the references here and you go, okay, cool. There is something here and 14 publish a reference. OK, that has CrossFit specifically in the name. And then we have another paper here that is referenced. And then we have the one on Rabdo, which was what that specific, you know, injury rate and Rabdo he was talking about in the video, Dr. Chris was. So he said, okay, there's that reference, so you click it. And now where does that bring us?

Where does that bring us? Let's see. To this paper here. You know, okay. Interesting. And you could, again, you guys will be able to, uh, to read, to read all of these things. But if you look right at the top, the ASC SM has also funded this study and signed off on this paper here. And then one last one for you guys which you absolutely love hold on I'm getting a call hey I'm live on the air so are you hey can I say something yeah you're live okay okay so you got these fucking idiots like Lane Norton and this fucking doctor here and that fucking moron that Hiller had on the other day.

And they say shit like, I read a study, I studied a paper, I did a meta analysis, which is basically just looking at like 10 papers and collecting the data and turning into one paper. All of those people use content like this that's completely fucking fabricated, which was the NSCA case, which is the most cited case in the fucking history of fucking exercise science period. And that is a fucking death blow to fucking CrossFit. That thing's been cited thousands of fucking times. And how many subscribers, how many views does that video have with that fucking doctor made?

Well, that one I was saying, it's relatively low compared to his channel all the way across, but it's 42,000. Okay. So if someone's like, if there's been a thousand fucking videos made negatively about CrossFit using that paper, that's 400,000, 4,000,040,000,000 views that have been generated from CrossFit, from something that's completely fabricated bullshit, but here's the cat. Here's the kicker. Eric Rosa fucking let that dude off the fucking hook when Greg had fucking NSA, the NSCA completely against the wall

and headed to go 100% towards bankruptcy. Like on, on there's no, there's no one who can refute that. He was going to take their whole company away from them. So Eric Rosa buys the company and lets them off the hook. And how anyone paid affiliate fees after that is mind boggling. How there could be someone like yourself, Craig Howard, JR Howell, myself. I mean, I guess I don yourself, Craig Howard, Jr. Howell, um, myself. I mean, I guess I don't pay affiliates, but they can't just see this and be like, what the fuck? Like, like, like Don should have on Don first day,

he should have been like, wow, guys, I don't know if I can turn this around. Eric Rosa fucked you guys ever because the paper, because the paper has been published once, that's it. And these fucking moron doctors, Layne Norton, this other guy that's peddling sugar for a fucking living, making $250,000 a month. These guys fucking, it's just, it's just, it's a forever fucking piece of kryptonite that lives against CrossFit. It's that people who are supposedly intelligent site, daily. Yeah. It's like magazine men's health and just everyone 60 minutes.

It's it's well, hey, that's why this thing is good. That's why when you say this thing is not going to be around in five years, it's going to have to change its name. That's why it's so it's so right for someone to change the name of the company and start their own fucking crossfit. It's so fucking right. How exactly of this? Hey, every single if you look at this reference that this doctor, Chris, company and start their own fucking CrossFit. It's so fucking right. Exactly. This

Hey, every single if you look at this reference that this Dr. Chris and I have this pulled up so everybody else can see if you look at the reference that Dr. Chris put up here, right? Every one of these references that exclusively lists like CrossFit inside the title, when you click it, there's a box article. There's a New York Times article on here, right? Everybody's coming out. And when you click it is 60 minutes is CrossFit safe a Forbes article. So when

you click it, especially that first one, which I just showed the audience, if you go here, the number one reference that they have is the injury rates and CrossFit pattern, right? So if we click that one, and then we go to this study, which I'll bring up here, and you come all the way down and you go to its references specifically in its references on the injury data, and specifically on Rabdo. Okay, so these references, and again, I'm going to link this so you guys could all see it for yourself. If you go to the show references, the number one that they have on here is from the champ paper. And it's, it's from the NCA.

And if you go to the PubMed, so we'll click the PubMed, and this one took us right over to it. And if you listen to the abstract here, which this was published in 2011, a potentially emerging problem associated with increasing popularization of extreme conditioning programs has been identified by the military and civilian communities. So as you read that and you go, huh, that sounds kind of familiar. Maybe that sounds familiar to you. You within remember the seven podcast contributor. Whoops, I'm trying to pull this up and talk to you.

Mr. Russell Berger here, who said exactly that from his fighting the good fight which we together these are these are academics reviewed last night the exercise science industry got together and talked about CrossFit and we have slides from their presentations we know a lot of what they talked about and can you hear this incredibly disparaging towards the CrossFit methodology and was very critical of the CrossFit methodology from this champ conference now listen what he says champ paper champ paper was produced this was published in 2011 in the ACSM's platforms. It was a paper that had a scientific facade to it, meaning it came from a position of authority, it had a bunch of different authors on it, it was peer reviewed, and the paper itself was extremely

critical of CrossFit and was circulated without our knowledge, behind our backs, throughout the Pentagon in an attempt to basically kill our chances of having any military contracts and the military's fitness needs. There's some interesting things about this paper. Once we finally got a copy of it, we were able to read some of what this paper said. And as I've already mentioned, these are NSCA and ACSM authors. And I want to go ahead and read to you one of the first things. Remember the line quotes from the paper itself. It describes a potential emerging problem of musculoskeletal injuries caused by the CrossFit brand training, but immediately admits that

the short and long term physiological functional and readiness outcomes or safety of ECPs, which is their way of characterizing. And then that's the exact abstract in the paper that we just showed that's been continuously cited by all those other articles. And if you go to what you think is a more recent study, it shows the efficacy of CrossFit. But if you go to the portion on the injury rates and the data that's collected there, it always references what? The champ paper.

And just as a quick, uh, can you hear me? Okay. Yeah. Just as a quick reminder to everyone, they published a paper and there were no, they submitted the paper to the university. There were no injuries. Then the editor from the NSCA said, Hey, um, in order for us to publish this, you're going to have to put some injury data. So the guy made up injury data. When Greg sent the lawyers to

hunt down the 16 people who were supposedly injured, they fucking knocked on every single one of their doors and all 16 of them said the same thing. No, I pulled out. I was not injured. They fabricated the whole thing. They not only fabricated it, but they insisted that there was injury data. And that lives out there today as the number one cited paper in all of fucking exercise medicine. And it's just, you can't make this shit up.

It's like, hey, the worst thing that could ever happen to you if you owned a fucking daycare is that there was a rumor that there was a child molester at your fucking daycare. And the worst thing that can happen to you if you own the fucking daycare is that there was a rumor that there was a child molest for your fucking daycare. And the worst thing that can happen to you if you're an exercise and fitness program is fake injuries. Yep. And yeah, it's, it's fucking crazy. And here's the thing. Why? Why? They had no leverage. The judge had already ruled that there won't be a jury decision on this case because there's too much dabbing evidence and damning evidence and there's been too much fraud already in the case because you know when we asked for all their ipads computers and all that shit they lied about them or destroyed them which we ended up finding in another uh in another case we ended up finding that they were

lying about all that and uh perjury they had no they had no degree, they had no, they had no leverage. Yup. They had no fucking leverage. There was no reason to seal the case. There's no reason for Eric Rosa to say, okay, we'll settle, but we won't release the details of the settlement. Well, Hey, let's, let's hold on. Let's stay on that thread. Why, what would, cause you know, the question that I always ask, right? It's not exactly like, why is it habits?

Like what would motivate him? What's the motivation? If he was working? Well, normally in a case like this, the reason that you're sitting P Diddy for $100 million for raping you and you signed the NDA so that you can get the $100 million. In this case, it didn't matter. They had no leverage. We could have taken their company from them and release the case.

The only reason why is that he was protecting one of his friends who owned or worked at one of those companies or the NSEA had paid Eric Rose, I'm just speculating, maybe greased them on the side. I mean, for all I know, did Coca-Cola buy him a fucking Ferrari so he would shut the fuck up? Who knows? No one knows. You could speculate the most nefarious shit and it would make perfect sense. And that's why when Greg says that stuff, it's like, uh, there, it doesn't make any sense about it. He would have been a superstar. Imagine Eric Rosa coming in, taking the NSCAs buildings in Colorado, taking everything from them and releasing it.

He would have been a fucking CrossFit hero overnight. Well, instead, nope, he's a villain. And it would have, it would have, it's actually Craig said would have started that correction of the public record. Cause now you could, cause think about it. That's, that's what's on this, on this little level level. It was something like CrossFit. And then I'm talking about way back in 2011, they were willing to go through

those lengths just to slow down this massive avalanche they started seeing coming, right? What lengths do you think they'll go through for other obstacles? And that was something that wasn't even on most people's radar at that time. And no one will ever see this study speaking of radar. That's why when you hear it, you're like, oh, it's no big deal. It's just one study. The problem is, is all the moron doctors and Layne Nortons and I sell sugar for a living idiots will be like, well, I did a meta analysis where I looked at the research and it's like, dude, we've already established the research is completely bought and paid for.

What are you talking about? Yep. And that was what Greg's whole position was right with the American beverage association, essentially keeping the lights on on those institutions. They knew a lot of their funding and the exercise science was coming from the American beverage association, wasn't it? Yeah, exactly. He that's the thing where people misunderstand Greg all the time.

He's all for free markets. Drink all the Jack and Cokes you want. He hopes the best for Coca-Cola as a company. He has no issue with them as a company. You nailed it. It's their meddling in the exercise sciences. Yes. And the issue that I have and the issue that I have with us showing up at Congress and parading around with the Cali means is because you know what they're going to ask

for, right? They're going to ask for a label. They're going to say, well, let's regulate and let's have the food companies put a label on the food that says that it's, it's quote unquote hazardous to your health and may cause chronic diseases if over consumed. Let's say that they have to do that. And it has to be a big black mark on their packaging, right? That doesn't solve anything in terms of getting them out of the pockets of all the scientists and all the institutions. It embeds them deeper.

And so that's why that's a big miss no more because everybody thinks, oh, they're lobbying for it. Cool. We're going to get labels. Why the hell do we want labels? Let's make it illegal for them to be meddling around in the exercise science and the nutrition realm when it comes to our institutions.

Yeah, and it's the same with the food pyramid, right? There's people who are in the space of wanting to change the government nutrition guidelines. The thing is that doesn't fix the problem. You just don't want the government in that space at all. Yeah, that's right. That's right But isn't that nuts man? All these people that say they don't believe in religion you have a religion

I don't believe in god. Oh, yes, you do You just don't know it your god is nancy pelosi the exact way that you think of uh, that you you Pelosi the exact way that you think of that you you think that people think of God or religion or Christianity You think of Nancy Pelosi and your local government. You just can't admit it Everyone has a religion And I would rather have it be people who fucking follow Christianity consciously than idiots who follow the fucking US government unconsciously Yeah, subconsciously than idiots who follow the fucking US government unconsciously. Yeah subconsciously. I don't follow either.

I don't follow either. Uh huh. Right. Yeah. We got to crack that nut and look in deep. Burnt Lumber's said the new buyers of CrossFit had an interest to settle. Yeah. And what?

And yeah, exactly. That's what you're saying too. And so if the interest wasn't direct financially, what was it? Because we know it wasn't direct financially because Greg had already gotten every, the judge had already said, Hey, why don't you settle this thing? You got everything you want. Yeah. And they were already ordered.

I want to keep going through discovery. I want to get everything. Cause I want to cut them out like a cancer. I'm not in it for the money. I want to fucking make sure they don't exist. Yeah, exactly. So what was that interest? Yep.

Sue's question. Yeah. Because all that money that would have came back, Greg's intention of it was just to keep going further and further down the rabbit hole rabbit hole and really see what's going with like what's going on underneath that underneath the or behind the curtain as they say. Right. So that's what your affiliate dollars were being used for. Now what are they being used for? Unsure. But hey, we got we got three YouTube videos up on the CrossFit YouTube channel, how do you see them? Yeah

kudos to the media team that's doing that now because I know that's got to be a Fucking uphill battle and kudos for the first time in three years when I search across it on YouTube I can actually find it largest search engine in the world twice as big as Google is Is YouTube's search engines used by twice as many people. I think it's 1.4 million people use Google to search as their first search and 2.7 million use a YouTube. Yeah. And we, I just did a little discussion on like the, you know, quote unquote conversion rates from people that will watch long form stuff on YouTube and then actually act on

that, or you'll be able to engage with or create a community. I mean, a perfect example of that is this podcast, right? Right, right. What do you so I so the the what do you think about the one that kind of connected the masters athlete Lynn as like a cross fitter but also connected to the sport? Did you have an opinion on that one? Um, I must have missed that. Was that have an opinion on that one? I must have missed that. Was that in the beginning of the show? It's a brand new one that they just released yesterday. You probably haven't seen it yet. Oh, they probably did.

I have some harsh criticism for some of the things that have come out already. I just don't want to be harsh about it yet because they got the ball rolling. Right. You know? Right. Harsh about it yet because like they got the ball rolling right, you know, right and I'm happy that the ball's rolling They're clearly beautifully shot. There's it's been great storytelling. Do I have issues? Yeah But but I'm really I'm really happy that they got the ball rolling. Yeah

I Met with Don three years ago and this is exactly what I told him he needed to do and he said, yep, they're working on it. And I met with them again. He said they were working on it and, and clearly it's a Jenahawks got the ball rolling. So kudos to her. And the fact that they got rid of, I mean, you have to, John Van Aenze and Emily O'Hern were basically running that department for fucking three years. And now they're gone and all of a sudden, like all of a sudden, a month after they're gone that you can find them on YouTube.

I mean, it's, it's pretty, I would find out anyone who was hired by them, who's related to them, who is friends with them, I would do a massive fucking gutting of the company like anyone anyone who was their favorites Okay, I mean I would uh anyone who appears like all the DEI hired I mean you won't it has to be done even deeper I mean I would for sure get rid of fucking Annette Revis. Their HR person is a fucking open open fucking racist and sexist like open like you can go to You can go on and watch her podcast and she said her greatest achievement at Facebook or wherever she was working before was

her diversity hires That that means that your greatest achievement was hiring people based on anything besides merit. And then she goes on to say, but we still haven't cracked the code on it because for some reason, diversity hires don't feel welcome. Well, yeah, no one's going to like anyone who wasn't hired based on merit. Right. I mean, it is a one way to kill a team, that's for sure. And the irony is, is that CrossFit is a personal accountability and personal responsibility company Right and and get the person who's in charge if you look a people person supposed to be in charge of the culture I mean it is a

It's bizarre yeah, what also is crazy is is they must have um They the board must not be paying attention at all. The board, they either don't care about CrossFit, they're purposely trying to kill CrossFit or they're stupid. Those are the only three options. I, I, yeah, I'm very interested. I mean, I've heard different things. Um, and I'm maybe, I'm not sure what you've heard, but I've heard in some cases, the board's

very closely involved. I've heard in other cases that they're not at all. And that, you know, Don has a lot of a lot of decision making power more than I'm like, give him even credit for. But yeah, so I don't know, it's hard to tell their involvement, but it is interesting, right? You think at some point, they want to make their money back or, or get out of this thing without losing everything. We, we know that people who worked there when Eric Rosa worked there were friends with board members and that's the reason why they were put into those positions.

Yeah, that's also one. I also wonder what Don's relationship is with, uh, um, board members. Like was he, is he he is he a buddy hire? Who knows who knows All right. Well, i'm gonna i'm gonna talk about the american class hierarchy now Okay, we're gonna shift gears jump in. Yeah. Yeah. Thanks for the uh the insights. That was good And and we are being crazy suppressed on YouTube. I went and looked at our impressions and our impressions are down 37% in the last 28 days.

So basically that means they've reduced our, you know how YouTube puts all the impression, you know like when you're watching YouTube video, they have like 30 suggestions for videos waiting for you on the right hand side. Right. Ours, they're suggesting ours 37% less this month than last month. Interesting. I noticed that too. It's something's going on. I think it I think it has to do with a little bit of the election. I think the more political talk that there is they

slow it down. It probably didn't help that we had the guy on who was vaccine injured also. Probably not. Yeah. And hey, I want to do a whole show on on Emhoff slapping his girlfriend and fucking his nanny and getting her pregnant. All right. I'm sure that'll help with the suppression. Channel.

All right. All right. But I mean, it's crazy with the NSCA stuff. I'll just, I'll say this and then I'll, I'll, I want to introduce you guys, introduce you guys to somebody I found on YouTube. I think we're going to be getting them on the show pretty soon too. And there's a pretty interesting video. And I think, of course I'll relate it all back to, to our world, something to have to do with the cross fate. But, um, uh, this format's wild. Get this man an ox cable.

I did, I didn't even have the, uh, call line plugged in. That was just like my normal cell line. Just held it up and chatted, but, um, it's, it's nuts to think about. And let me bring this up one more time. Just as context. Okay. And you guys could go see this. It's on his channel.

Um, Daniel, you just said a comment. Let me bring this back up because this was relevant. Daniel, sorry, Susan. Last week I thought you were referring to your first comment. I don't see your follow-up comment like other people were saying. Something was weird there. When I read that initial comment and he was like, can you list the errors? I listed out like five or six things. I have a screenshot of it. Um, and so it, they were all stuff about the NSEA case. There are all stuff about what about, uh, Greg defining fitness and health for the first time, no mention of that. Um, what about when you reference the L L one and you talk about extreme

intensity, you don't say relevant to the person's physical and psychological capability at that time, which in the L one, it clearly references that there's a massive section on it as well too. And so I listed all these other things out also as well as like, he kept referencing people from CrossFit's past like Greg and Dave and stuff like that. But he made no mention that the company was sold to a private equity company. And that's a really big deal. If you're trying to give sound information on,

hey, this is stuff about this company and I want to be the expertise here, you should talk about it being sold from an individual to a private equity because lots of things change after that. He didn't mention that either. So anyways, that comment was gone. And at some point, he commented back five days ago with this and he, rather than, um, addressing any of the points that I made, which nobody now could see, but apparently he doesn't delete comments. I don't know if he did or if he didn't, whatever. For some reason, my comment is suppressed.

Um, but when he listed all the references here, like I said, I went through it, anything that mentioned CrossFit, uh, specifically by name, I clicked into it, even the Forbes article here. And when you go, they all end up referencing the champ paper, which was, uh, the NSEA case in the breakdown of that I did a couple of weeks ago. So if you're not familiarized with it, um, perhaps you should, uh, go back and watch that or just watch the video itself. Fighting the good fight.

I'll throw all these links down below. If you guys want to go check it out, um, battered announce it on a Susan channel, we won't see the. Oh, so I can do getting slammed. Uh, Kelly and Casey means dropped on Rogan. Hate that Kelly comes off as such a pussy. Well, dude, one of the things I was talking about, Christian, was that, um, um, that's the issue. If you ever read any of these, uh, you know, fight against big sugar, big food companies or fighting against for regulation, all of it boils down to this label situation where

they go, Hey, we want to just put a label on the food that says this could cause harm. And that's the big solution. And I think it's a terrible solution because it doesn't put a label on the food that says this could cause harm. And that's the big solution. And I think it's a terrible solution because it doesn't help anything from the top down, which is the money being tied up by these big food companies to our politicians to our institutions that are buying and paying for the quote unquote science that is then being published, which is very clearly misleading the general public. I mean, how much more obvious can it be between the food pyramid, the foods we eat,

and the issue that I had with the last guy I ran up here with was on Hillers Live. Justin from the CBG, I think it was, nutrition. He was on there and he did a great job of keeping whole the product that he sells. But one of the issues that I had is his calories are created equal and sugar isn't as harmful as everybody makes it, which I always feel that if you give a little bit, people take a lot of it. And I get that he's selling a product so he has to meet his consumer, his customer halfway there. I understand that to a certain degree, but at the same time, you should

be able to have a conversation and say, Hey, sugar is very harmful. And the reason why he has all these meta studies and different studies to point out to show is because of the issue that we just talked about here with the people that like the NSEA and the other things that are taking funding from these companies. Okay. So we see how all that ties together. Now I've said this multiple times on the show, but if you go back and think about what I said with Greg explaining that there was two people, two entities in the fitness space, the American Beverage Association and CrossFit. Now think about all that information that's being sold out there and all those different things that are referencing this junk science that is

being bought and paid for by these food companies. And the issue that I have is that when we cannot see the NSCA case that it's been sealed up and nobody is now allowed to talk about it, reference it, pretend it existed, why is that? And then now does that make it to where CrossFit is also no longer in that fight against it, against the corruption? It's a little unnerving, huh?

Okay. So we're going to wrap up with this. I want you guys to, um, gosh, I have so many tabs open right now. Crime any, what did I do? Hold on. That's me. That's weird. Oh man.

I totally, uh, wanted to do some, um, polls today. Talked about the beginning and didn't do a single one whatever um okay check this out so this youtube channel here is called the analyzing finance with nick this guy's stuff is like super low budget maybe that's also why i like it and it's just very like explanatory there's nothing fancy about it but but he built up this, uh, American class hierarchy and, um, you guys should go check this out and watch the video here. But I just thought it was super interesting, um, to see this and the relationship that it brought to my mind, uh, that I just wasn't going to share

with you guys here is as we look at the divide in the split between the institutional professional classes are like the, um, you know, professors, the bureaucratic, the government jobs, that type of stuff. Um, as you see it, uh, shift over to the left, it's on the left for a reason. And then the right, the independent professional business class. Um, and then you see successful business owners are above that. And then the Ivy league class is kind of the MBA types that have all the pedigree and are kind of like the executive serial executives that you see going from company to company

with these big titles, COO, CEO, all this stuff. And I thought it was interesting because if you think about it, where did CrossFit grow out of? Well, it started here in the middle class or even like the working class, you could say, with Glassman riding his bike every day to the gym and developing his training protocol, moved it up towards the middle class here as he developed the business, gave the opportunities to others to be within this middle class structure here with affiliates. And then it started to rise up into the independent professional class and peaked over to the institutional professional classes. He was catching the eye of doctors and these other people.

Now, Greg himself moved up to a successful business owner level here. And according to Nick's calculations, I do think he got pushed up into the counter elite with the cell of CrossFit. But the interesting thing is, is that it goes from successful business owner hands and switches over to the Ivy League class of who's in charge and who's running it. So now we have all the private equity people, all the MBA people and everything else. And I just thought it was a great visual representation, right? Because if you think about CrossFit's roots and where it came from, and if you know about

Greg's kind of like past in terms of as a trainer and how everything developed, which by the way, Greg definitely agreed to come on the show. So within the next couple of weeks here, when crash and stuff settles down, I'm also traveling to Columbus, Ohio for a meeting out there. Once we're back from that, I'm definitely gonna have Greg on and we'll talk about kind of the past training days. I got to do that a little bit with when I was with him with Boston, it was really cool to, um, uh, to hear some of those stories, right?

Like he was an affiliate owner, like you get to, you know, he was the first affiliate, right? Rolling up the Bay door and everything else. So to hear those old stories and where his stuff came from is really awesome, but you can literally map his course up this whole entire American class hierarchy, Greg's, and then you could see when it switches over to the Ivy League class and into the institutional professional class. And analyzing finance with Nick talks about this in depth.

He goes into a whole, a whole bunch of these. He's got a ton of shit on there. But if you if you go over it as he breaks that the whole thing down, you're just like, Holy shit. This is like, we see it before our eyes within the CrossFit ecosystem. Um, so anyways, I just wanted to introduce you guys to that. Go check out his channel. I'll link that in below, uh, as well. And I think we're looking to get them lined up, um, to come on the podcast with Sevan. So they could, they could chat.

I kind of want him to become like a buddy of the show that like shows up like once a month and just basically like fills us in on like macro economics and like what's going on in the world and different stuff like that as like our, our financial, uh, our economic experts. They could be dope, but I'm not sure. I'll reach out to him and see what's up. Just talk to Spahn about him today. Anyhow, go check that out. Okay. Short show today, guys. I came from training the Hayward Fire Department recruits this morning and jammed over here, hung out with you guys. I was like, literally it was like, dragon

fight. There wasn't much energy. So I started, which was funny because somebody made fun of me with this last show and was like, you get all fired up and like slapped your face and all this stuff. And I definitely like was doing that before this show so much so that I got myself out of breath and struggled for like the first 10 minutes. So anyways, um, that's all I got. thanks guys. I'll be seeing you next week. Uh, we got a lot of cool stuff coming up. Greg Glassman coming on tomorrow morning. Uh, I head out to crash and we will be kicking off Thursday with some shows as well as all weekend. So, um, yeah. Oh, one other thing on next Tuesday, tentatively, there's two shows that I

talked about wanting to do. Number one, I already told you guys, which was the kind of financial show. Like if you want to run a gym or if you're a coach that wants to run a gym, I'm going to show you the way that I structure the finances, uh, for my gym and the system I use for it and all that type of stuff. And we'll get into a little bit of discussion around that. Um, and then the other show that I want to do is that we're going to be talking a bunch about the fire program that I do like in depth.

I did one of those on the school platform. Um, but I want to do one here. I think, uh, I might be able to maybe get somebody on here to talk about it with me, but we'll, we'll see, maybe I'll just do a solo one and kind of show you guys, show you guys the program and explain it and everything else. And then that following week when I get back from crash, I'll be going out to Columbus, Ohio with Matt Schindeldecker and meeting with a bunch of folks out there to talk about the fire program. So super exciting. Always use Excel. Excel is great. What is your favorite Excel function? So his life, um, Daniel heard you got invited to meet the, uh, Ohio governor cool stuff. Yeah. Yep.

That's the fire program. Pretty cool. Excited about it. Okay. All right, guys. Adios. Have a great day. Catch you on the next one. Bye bye.