The Sevan Podcast - Greg Glassman #27 | The Origin Story of the L1 | Live Call In

Episode Date: January 19, 2024

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That's BetterHelp.com. exciting games and events. Plus, find amazing hidden gems in cities full of adventures, delicious food, and diverse cultures. You'll love it so much you'll want to extend your stay beyond the matches. Get the ball rolling on your soccer getaway. Head to visittheusa.com. Starting a minute or so early this morning. I was like, there's two options. Either just hit the button now or I just sit here and allow my nerves just to start kicking up more than they necessarily need to. Good morning, everybody. We got Greg Glassman coming on this morning. And originally when Seban let me know that he was traveling today and asked me if I was able to do the show, I said, sure. And he said, Hey, what if we just keep Greg on and

you and Greg just rock it out together? And at first I was like instantly terrified, right? Oh fuck. What if I screw it up? But then I was like, all right, you know what? What if I just use this time like completely selfishly to find out everything I wanted to know about the origin story of the L1 and about CrossFit in general. Because a lot of times we look at things as to like where they are now and you know where they where they've been but we oftentimes like forget the very very beginning of everything. Like how did how did start? Like who's employee won? Like was the intention to scale? Scale the company, of course.

When did he decide to form it into a seminar? What articles did he use to choose? How many iterations did he go through of the L1 handbook? When did the L2 form? How did you become a Flowmaster in the early days? Or just an L1 staff seminar? When did they start to have a hierarchy with like flow master L one seminar in, um, intern, if you will. Right. Was there a pecking order? Was there initiation process? You know, how did they, how did they like push people out that basically weren't a fit? Like

all these kinds of cool things, um, that oftentimes get forgotten as the years go on and get kind of blinded by success. We start to think like, oh, CrossFit always was. It always was awesome. It always was magnificent. We came into it with the L1. And we like forget some of the stuff was where it went. So, and we'll see where the conversation goes. Maybe Greg will have any of it and be like, yeah, we're going to take it this way. And I'm along for the ride.

Good morning, Grace. Good morning, Ken. Leave some surprises. Oh, I'm sure there'll be lots of surprises. Plus, too, I'm kind of just talking this out with you guys before he hops on. Good morning, Jake. Good morning, Seema. I texted you back, by the way. Rich, what's up? And I also want to just let you guys know, thank you. Thank you for showing up at 7 a.m. every morning. Thank you for being a part of

the membership. Thank you for trusting in us. Thank you for believing in us. And without you guys, we would be nothing. And I know Sevan says it a little bit on the show or quite a bit on the show. And I just wanted to say it for me directly before we got started this morning. So thank you guys. Greg. Buddy, how are you?'m fantastic how are you doing sir doing good bud doing good i like the uh in idaho awesome how is it is it pretty crazy out there the weather do you guys get hit with a snowstorm it is right now we're in the middle of a beginning of a blizzard oh okay you enjoying it you know that's that's like what by my santa cruz and and Scottsdale standards, San Diego standards. What do I know from a blizzard, right? Yeah.

Anytime it drops below 50, I'm like, oh, I don't know how people live in these places. I was with Maggie outside of a new restaurant just opened up in Scottsdale. There's some guy standing there and he says, I don't know if I can handle another two or three weeks of this fucking weather. And it was like 58 degrees, right? Yeah. He's like, I have to wear two sweatshirts. This is just crazy. It's out of hand.

Hilarious. Hilarious. He gets soft quickly. That is true. That is true. In reference to the, to temperature, it happens quick and light. Yeah. It was funny.

I was talking with Grace, my wife's grandmother, and we were saying, oh, she's busy with school and there's a new baby and stuff. And we're just trying to get through it. She pauses for a minute. She goes, wow, it sure doesn't take much for you young people to suffer, huh? Perfect. get through it she pauses for a minute she goes wow it sure doesn't take much for you young people to suffer huh perfect so greg i wanted to uh i wanted to chat with you you know when sebon originally said hey can you can you um would you mind doing the show and and we'll keep greg on instantly i got a little nervous because i was like oh shit i don't want to screw this up the show that you guys always do together is so awesome and i always gain so much from it um but then i started thinking like you know what if i just use this time selfishly to find out everything i ever

wanted to know of the origin story of crossfit in the l1 and and the steps that you took to make it the incredible uh global um storm that it that it took and um and so that's that's what we'll chat about a little bit, but, um, I want to just real quickly touch on something you said probably about five or six episodes ago that I have not been able to get out of my head ever since. And, um, we were talking, uh, you, you and seven, we're talking a little bit about some of the new hires that was happening over at a CrossFit and you, and you said something that was very simple, but incredibly profound. And you said, they have nothing to offer you. And you, meaning the affiliate owners,

myself, a 10-year affiliate owner, these other affiliate owners. And I kind of saw the writing on the wall, but when you put it that way, it was like a, oh shit moment. And I was thinking, oh shit. And let me, before i double down and own that completely and i have no choice um it's it's fairly self-referential remember i joined i set up an

affiliate program that i'd participate in yeah i put together a seminar that man i wish i'd gone to this it would have been well worth a thousand dollars if someone had pointed me in this direction long ago. And I built a gym that I would join. And what they have now is a structure I wouldn't participate in. But that doesn't mean that it doesn't offer anybody anything. There might be people that finally got ourselves some equity and diversity and inclusiveness going on. I'm really happy. So there's always going to be an element that's more than content. I would not be. And it would have been for me as simple as the, there's a whole bunch of things, but the one that would pain me every time I paid my fees would be the, the settling of the NSCA case.

That one, that would be it for me. It's enough for me to distrust the owners. How could I possibly trust them? How could I possibly after that, what did you settle for? How much money did you get? And what'd you do with it?

Am I, am I, and, and before we still don't know what happened and here we are facing the same issue again, the licensure and what's the response? Nothing, nothing. So, so it's a, it's a personal thing. Yeah. Me, I'd be done. I'd be done. Well, and I think that's why it hit me as hard as it is because I'm obviously in the, in the, in that camp. And I made a video on when they closed the, um, NSCA case. And for me, I knew that was going to be kind of a tipping point. It was almost the beginning of the end before anybody else realized it for those exact reasons. Like, why would you, why would you seal it? Why wouldn't, you know, I knew I knew that when you were doing it and going after the NSEA, you were going to take it all the way there. You were going to make sure that that

corruption could not continue to go. And you were going to slowly, as you said, correct the public record, but unwind everything that they have sunk so deeply into. Imagine it turns out that Safeway is poisoning their customers and Vons wants to help them keep it a secret. I can't conceive of it. I've sat with some of the world's best attorneys, and mine are. The Latham-Watkinskins guys those are the best attorneys on god's earth and we've we've tossed the ball back and forth and explained tell me what what possibly could be the how are you meeting your fiduciary obligation in burying this suit yeah what

conceivably would that be? You can't paint a pretty picture on it. Of course. It reminds me of Pfizer wanting to unseal the data in 75 years. Like, I'm not confused as to why you want to do that. It's not because it's so fucking good we wouldn't be able to deal with it. Yeah, yeah. Right? You can drop that. It's such a it's so fucking good we wouldn't be able to deal with it. Yeah, yeah. Right?

If you drop that, it's such a good fucking vaccine that you'll have a heart attack just finding out how good it is. Oh, my God. Yeah, you know, you're absolutely right. This is hidden because it would be hugely fucking embarrassing. Yes. That's why i got hidden and i got i got little kids when their backs turned in they're bent over and you go what are you doing and they stiffen up and nothing you know there's something there

you open the door and all of them freeze and look at you real quick. Yeah. Caught in the act. And yeah, the, the, I, I felt the same way with it because one of the things that connected me mostly to CrossFit as I started to mature in CrossFit, I found out, I found it from a military buddy. He was in the military. We started doing it. He got deployed and selfishly, I looked at him like, Kenny, who's going to program my workouts, man? Why?

You know, not, not of course worried he was off to war,'s going to program my workouts, man? Not of course worried he was off to war, but more so about my workouts, right? And he looks at me and he goes, dude, it's called CrossFit.com. Just go look it up. And that was it. As soon as I found the website and the journal, I religiously took and consumed every single piece of content in that thing. And I would sit there like a kid on Christmas every single day at 4.59 PM Pacific Standard Time. So the workout of the day would get posted, the new article would get posted, the workout demo would get posted, and I would just consume it. And I knew that there was something there that once you start to read it, it doesn't take you long to realize, holy shit, this is it.

This is different. And it feels right in terms of setting people's health back on a way that is going to keep them healthy, it's going to keep them moving, and it's going to bring a lot of longevity and happiness in terms of what they get out of their life and for the longterm. Yeah. I used to tell people, you could look in the mirror every morning and every evening and take 10 minutes telling yourself, this will never work. This will never work. This will never work. And one morning or one evening, you're going to look at go fuck but it is i mean you just you can't even you can't hide this from yourself even and so as a trainer and i'll

often see something before the client will for instance if i make you a meal plan and i see you a week later you don't look different something's not going right so how's it going you know like what's up what have you been doing and get to the bottom of it kind of quickly you say well as a matter of fact i didn't get started i didn't have the car on wednesday didn't make my normal grocery you know okay okay next week if it's a once a week kind of person i didn't have a lot of those but i had enough they were i learned a lot from them and uh it's all it was all fun it was all interesting but the uh the dynamic impact the positive dynamic impact is undeniable yeah completely i mean it completely changed my

life prior to uh crossfit as i was figuring my way out i was um uh never would have considered myself a uh you know a business owner i was somebody that was always put in the in the dummy classes and made my way through high school due to my personality and wit, I would say more so than education. But the funny part was, once my schooling stopped, my education started. And it happened through the path of CrossFit because it set me on... I wanted more out of it. And then a second I realized, oh shit, there's an L1 to this thing. I saved up all my pennies and I got my tax return. And the second that check hit my bank account, bam, I bought my ticket to the L1 and it completely changed the course of my life in ways that were unimaginable. And, um, that was through the methodology that you

created and through that seminar, uh, that you created. And, you know, I, I'm not sure if I got to say to you in person, but, but, uh, thank you. I mean, you're very welcome. Thank you for the kind words. Yeah. I just can't tell you how much, uh, how much it means to me and, um, and how much I know it means to thousands and thousands and thousands, and if not millions of people who have gone through that same process that I have. And one of the questions that I have too is, who'd you first write your article for? As soon as you put pen to paper and started your first one, who did you have somebody in mind as to a person you're writing for was it for you i had clients um pounding me about a newsletter and you know you got to write this stuff down you write a book um i had clients pestering me about getting a website and I said what the fuck do I need a website for

um Ben Elliser made the made a website for me and I said I guess I could put workouts up on it and uh it was uh Mike Bender who had won the toughest cop alive and remains a friend to this day who told me that he uh reserved www.crossfit.com so no one would take that and i'm like okay what do i what do i need that for and that's when there was an e-fit i fit you know all these i mean it was it was pioneer days early internet and uh i didn't i didn't see any sense to it really so it wasn't uh you know the the first affiliate was the first affiliates idea the first seminar i got a call from uh two guys at doj um that uh wanted wanted to come out and get a seminar on my method. And I told him we don't have one.

He says, well, I can't come out and learn your method unless I can come back with a certification. And so I was like, all right, we'll do it. Went to the stationery store on my bike, and they had a file of forms and we found a certification that had a big gold star on it looked pretty cool it's like a parchment right what don't you get in grade school yeah and then we that's right same fucking thing and then we who had the best handwriting that could do some semblance of calligraphy on this fucking thing. And these two guys came out from the Department of Justice.

One of them remains a friend to this day and had a rather meteoric career afterwards. But what we did to those guys over three days was just brutal. It's a miracle I didn't kill them. We had to put them back on an airplane with a spatula, you know, these fucking guys i think they did every every named workout in two days hot it was oh yeah and like as soon as you're done throwing up you've got to sit in your chair again i'm an electionist of war and at the point they cross-eyed from them and i was i was getting two days teach them everything i knew wow and so it was i mean

they left with 20 pages of notes and bloody hands and shaking and having trouble walking and it was but but one of them ted ted had tried to get into the fbi academy over and over and over again and kept fucking up on the uh physical on the test and this is a guy that was like a black belt in jiu-jitsu you know but he couldn't pass the FBI's test to get in and after some CrossFit he had no problem getting in and not only did he get into the Academy but he won the director's fitness medal he was the fittest guy so a guy that couldn't get into the fittest guy there and uh he uh later became a personal security detail to the attorney general and there was a neat moment where uh gonzalez was kind of passed out on his feet tipped over backwards and ted jumped from behind the curtain and caught him and was also was also in the midst

of drawing a weapon he thought he thought maybe the guy did shot or something but he just saw him rolling back on his heels and going down and on live television fetched the guy caught him neat guy anyways good story good people that was the those were the recipients of the first seminar um and then someone said i had they wanted me to do another one for that uh again for a justice department uh it was a national police corps program that had offices at jacksonville sheriff's office sheriff's academy and i went there by myself and they brought me like 75 guys and all they had were dumbbells. No barbells. Oh, it was horrible.

And in the middle of that seminar, someone comes in and says, there's a group of generals at Eglin at the Air Force Base. And they're somewhere like that. And they want to see you immediately. You need to stop the seminar and come and talk to these generals. My host agreed. you have to go now so i got in a cop car with t.j cooper and i think we went 120 miles an hour in emergency lane to this airport i mean it was crazy it's crazy days but none of that was my idea i didn't

know what the national police corps was and i didn't know anyone at doj and you know how they got me the phone ring we had a phone on the wall and the only reason we had a phone on the walls is only about a maybe maybe five percent of my clients had cell phones okay and I needed a cell I needed a phone on the wall in case someone fell out you know you don't you don't want to you don't want to do that to someone and then not be able to call 911. Right. That would be horrific. Right.

The lifeline. Now it's a defibrillator, but, uh, the phone rang, which was odd. I'm staring at it and it never rang. And I answered it.

And it was, it was, uh, Charlie Sims from the department of justice. Holy shit. Yeah. And at that time, did you have a collection of of articles at that point was there a lot of pen to paper when you started that first seminar the the website the first seminars and the journal all happened in about an 18 month period

okay and the first affiliate so it was all going on at once and the foundations page was written for the website early and there's a there's a lot there there's a lot of material there the essence of it and did you did you just compile it already to present or did you kind of have in your mind was there a game plan coming into some of these first seminars in my head in very different language that I can tidy it, you know, sum it up now, but I had a powerful conviction that constantly varied high-intensity functional movement would increase work capacity across broad time and modal domains.

In other words, I couldn't think of an activity that wouldn't be enhanced by working out in this manner. And I've been having those discussions with other trainers in Gold's Gym in Venice and in Santa Clarita. And I had some friends that didn't train but trained smart and were smart that were very receptive to my argument and we were testing that out kind of in the sly all the time doing things like taking a row of machines at a place like gold's gym in venice claiming a bank, tell everyone, leave these alone. It's mine. And put the pin about halfway down and ask for 15 reps on 15 machines, right? And we're doing this for time. And I had a friend who later came to work for CrossFit. He did this one time at Gold's gym in Venice. And he went down the row. And on the last 50 reps, he jumped up and ran out the door and then took off out of the parking lot with his tire screeching.

And, of course, it's pre-cell phone, right? I have to wait until I see him again to find out what the fuck happened. He got off that last machine. This John Kramer, you know John? I don't know. Fucking John jumped in his car. He had a Cougar, Mercury Cougar, a blue one. Tires squealing, tears out of the parking lot.

He went right to either St. Joe's or St. John's to the hospital and ran into the emergency room and told him he thought he was dying. It's a true fucking story. That's when you know the workouts are really effective huh yeah and i'm like wow you know i've been to gym watched it too like what the fuck was that what were you doing what happened is he okay like i have no answers yeah you had to wait until you got back to the landline that that i guess was uh when when patience as a virtue started to slowly leave us as we had the cell phone and the instant contacts right i got people hunt me down through maggie and tell me dude i texted you three

fucking hours ago okay yeah i give her number out for everything because her phone's always handy, like handy like in her hand. Yeah. Yeah. Or in case of emergency, call Maggie. That's the straight line to you, huh? Yep. When in doubt. Who was your first client that you were training? I can't name a first. I can't name a first.

It was a fairly seamless transition, though. Much of my gymnastics career, I was also training and coaching gymnastics. To go from that environment to the Gold's Gym environment was a pretty natural thing for me. I had discovered weights

as an adjutant to my gymnastics training as a teenager and was confident in what could be done with dumbbells barbells in terms of securing the strength moves in gymnastics and so i had i had gym memberships and all my own gear and kind of interface with that crowd early why i'm having trouble with this is there were people that were working out with me and I don't I think I was training them and I would mention John Kramer again who is an early guinea pig he and I as teens were riding our bikes to family fitness center wow and was training with dumbbells and barbells, was that happening a lot in gymnastics? I don't think so.

Yeah. I don't think so. But the progression to all of the great strength moves in gymnastics on the rings, I used dumbbells as an adjunct pulley system. It was pretty easy, really. Yeah. When you did start training people, did you ever have a first client that came up that was like, because I know you trained a lot of Olympians

and different things like that in the past. Did you have the first client where you got a little nervous and said, oh, shit, I better not mess them up? Or by that time, were you pretty confident in the results from what you were seeing to know that they were going to have a massive benefit from training this way? I don't know about you. I just flashed. I had a general get word to me that if I hurt one of his air conditioning techs out in Al-Asad and they pointed out who they were. These are the AC guys. If something happens to one of them,

you'll never get home. They had to watch. They deputized them and they helped set up. Those guys are important out there, I'll tell you. You didn't care about anybody else. Do whatever you want to. Fuck them.

It's these guys. Don't screw up the AC guys. Yep. Know the summer. Get hot out there, man. No, but you know, I've had things. I was training some, well, shit, some of the world's best in jiu-jitsu. I mean,j pen counts right

yeah um i had a i had a a list of martial artists when i got a short-term contract for the greek national basketball team and there was an awkward moment when the greeks discovered that they were doing the jiu-jitsu workout they thought they were doing the basketball program and one of them had already told me that it was making a difference for him. It was unbelievable. And I asked for evidence of that. And he said he, for the first time just a few weeks ago,

he got the view looking down through the rim. He'd never had his eyeballs above the rim. And he saw down into the hole. And he'd never had that experience before. And so I had to tell him what's it matter what program you're doing right well it's all the same yeah you're doing the program and get back and when did the um when did the nutrition piece become an element. Was that pretty quickly? From the start. From the start.

I learned from the bodybuilding community the upsides of carb restriction. Say what you want about bodybuilders. I've had more than my share of poking at them. But I tell you, the response from that community, they've always been good to me, really. You know, I was the only person who ever got to train Dave Draper's wife other than himself, Larry Draper. He trusted me with that. He had nothing but kind things to say about me but uh they're not fooled by by nutrition not in the least he passed away recently

he's a special person he's a special person i when i when i got kicked out of my last commercial facility in santa cruz dave offered to take me in so i i burned the gold's gym bridge and burned the spa fitness spa fitness center threw me out and dave says you can come come to my gym and i said nah dave because i i cherish the friendship people would say shitty things about me on the internet and he'd come on and straighten them out you know he was a he was that brave and bold and very well known and i was unknown and uh josh webster was like that for me amongst mill guys would uh get on and tell about his background experiences citations commendations, commendations, and experience. And he'd get almost anyone to back off, like at ranger.com. You know?

It brought Josh Webster to the rescue. But Dave had been such a good guy that I didn't want to damage the relationship. And I felt certain that what was going on, because I had it explained to me by the directors at Spa Fitness, they had shown me a graph of their training revenue. And what it had been if they could take it back 15, 20 years. Look, here's when you showed up. And they were taking a third of my revenue, and Amin Morales and I were taking all the best clients.

And so we went from nothing to having, you know, 50 clients each in a matter of a month or two. And it had a huge impact on them. And then we started, as if that weren't enough, now we're doing group classes in the commercial gym, right? And so I'm thinking, yeah, I could take all the training clients. And he explained to me, you've submarine-ed our training program. You've got to go.

I'm so sorry. And then he wanted to set me up. goes i've seen what how you work you don't need much space or gear and yeah that's right you could do it in the garage and uh he says well let me help you and i go okay that's cool but the guy wanted to take me to los Gatos. Like a stray cat you catch. It's been... Taking as far as... Yeah, you take it, move it to a new city. And hope it doesn't find its way back, right?

Right. That's the goal. So as you were kind of moving along, how did you... At what point did you realize with the seminar, oh shit, I'm going to need to do more of these. The demand for them was outpacing your ability to run all of them. And I guess the fall to that is how many did you do before you started to take yourself out of it and replace it with somebody else who was going to lead it?

It was a couple of years. And at the point that we're doing them every single weekend and I'm traveling a lot, you know, I started thinking of another approach and I remember the first one that I did in Santa Cruz. I stayed in Santa Cruz. I didn't leave and I had others do it and I left just before it started, was driving home and turn around and went back and didn't go in, but turn around and went back home again. I mean, I was that torn. It was a hard thing to do to pull myself away. The hardest part of growing any business is, is the realities

of being a bricklayer is a very different thing than teaching someone to lay bricks. And what you need to do is be able to replace yourself. And ideally, find someone to do what you do, but do it even better than you did it. And boy, if you can create a storm of that nature, you'll have something that grows. You also, on the flip side of that, you'll have something that grows you also you know is it on the flip side of that you'll see when someone um was vital to the to to the structure to the organizational

structure and then everything they can contribute ends up being done by someone else who does it better or professionally or in mass. And so you have to say goodbye to a lot of accounting people, you know, I mean, we, we took a small accounting firm. Became an incident started as an insignificant part of its business. And then we were, you know, 95% of it three to five years later,

where there's been a half a dozen hires just to work on the CrossFit account. And so then the CPA firm becomes CrossFit's accounting team, right? Yeah. Yeah. He said when he first met me that I told him he was going to say CrossFit over the door sometime. I was just fucking with him, you know? I didn't really conceive of that. But that is how that played out.

Yeah, that's incredible. Because basically it started out was like you hired him and next thing you know they're like hey we're having to to hire more and more people as yours is growing so much so that we're no longer its own entity you're just the sole client now it's that's exactly how it goes down and that's with me to this day you know and when i when i left when i sold i took both airplanes uh the intellectual property, their licensees, not me, and the accountant. The intellectual property. Yeah, I own my IP, everything I wrote.

So I can do with it as I wish. Hold on. Isn't that funny? And they told me, too, when we were negotiating, I go, no, you don't understand. All the lawyers laugh. That's not how it works. And I laugh. Oh, you don't understand.

This is how it will work. And the rationale is I don't want them to disallow my use. So they can use it in perpetuity and it would be, the challenge would be for me to stop them, but they don't have any grounds on which to stop my use. So they can put your, your fitness in a hundred words on the back of a CrossFit t-shirt, but it, and if you do it, if you wanted to do do the same thing they can't stop you from doing it that's right got it wow that's incredible and you know what that that makes me very happy to hear at the same time very happy to hear yeah i couldn't i couldn't give that up when yeah when you were developing your trainers like your your seminar staff like so when you started to, I guess, stop teaching seminars, what was the process in developing your seminar staff?

So was it like when you had your first seminar and you just like beat the shit out of them for three days and they're like, hey, now you can teach it? Well, yeah. What you did is you'd be the setup guy. I mean, Dave was my first setup guy. And he asked if he could come to a cert and i said for sure and i won't charge you he was cute you know he walked in he goes i'm a navy seal and i goes that right he goes yeah he goes i'm on the uh i'm on one of the colored teams not the numbered teams oh and i'm like shit, one of those seals. You know? Yeah. So he came to the seminar.

And Nicole was my demo girl. I delivered all the lectures. And after the seminar, he wanted to know if he could come to another one. And I said, absolutely. He goes, I helped you set up. I saw what you did. Because I'd say, OK, you've got a 10-minute bathroom break break and i'm dragging plow boxes rowers and shit around setting up a fight so dave was my setup guy and what an ease that that really helped i could talk to people that

had already gone to the bathroom you know before we'd start and uh and there was a point where we were traveling. Like I know we, I'd have a, it was me, Nicole and three seals. For the, for the team. And they would, when breakout sessions in groups, they could help coach moves. But Nicole and I would demo and instruct everything.

And I'd deliver all the lectures. Then a point came where I, Hey, you want to do a, the nutrition lecture. And we videotaped all of them the uh there are several years of uh of crossfit l1s on videotape and the people that were going to do a do a uh up would have a chance to watch the videotapes and it was funny to sit in on a nutrition lecture and hear some of

my corny jokes and and delivered with consummate skill as if they just thought of it themselves you know i mean it was this it was really good performance we never allowed uh any kind of a presentation tools. If you can't do it on a chalkboard, fuck you. You know, you're not ready for prime time. If you need PowerPoint, you need the internet. You're not, you're not good to go. And, and the way that paid off in the, in the, and I don't even want to start naming names because I'll forget someone,

but there are more than a score of world-class presenters on that L1 team. That's what's left of the business. The rest looks to be in a state of irreparable rot. I would completely agree with that. And actually, Caleb just completed his second time. He's had the L1, but went back and redid the L1 with your dad and your wife. My dad and my wife took it together. So my dad, he listens to the show.

And so we're always spouting off how everybody should take their level one. And so he said, all right, well, fine, I'll take it. He's not really doing much anything else. And it's a weekend thing. So he's like, does anybody else want to do it? I was like, sure, I'll do it with you. And then he's like, does anybody else want to do it? I was like, sure, I'll do it with you. And then he's like, does anybody else want to do it? And then I looked at my wife and my wife's like, sure.

So then all three of us go to this level one. And Joe Westerlin was the instructor. Him and her name is Jess. I can't remember her last name. But I remember Joe when I took it the first time at CrossFit Omaha when he owned that affiliate before Stacy took it over. He didn't teach at that time. It was Chase Ingram. But it sounded the exact same this time than it did when I took it six and a half, seven years ago.

It was like I had been transported back in time. It was the same exact, it was two different people, same exact presentation, and I still got just as much out of it. It was pretty incredible, actually. Yeah, the different ups, we call them, they're known segments. It's kind of like the Stones doing brown sugar. I mean, it's just you never get tired of it, really.

It's not like that. And soon enough, you become sensitive to the quality of the reception you can see it on people's faces you know the aha moments everyone everyone looks down at once and writes you're like yeah and they look up and they're smiling and you're like good we got this going you know it's a it's performance art without a doubt yeah i'm dealing right now like i we all watched my dad deliver on p values at the health uh conference and uh i mean i got full of cheek muscle just thinking about it was so fucking bad in everyone's estimation. And like the problem was, and this is,

this is the problem with most problems. The first step is you got to give a fuck and I don't think anyone gave a fuck. And here's this guy. And we're just like, dude, I go, yeah, I live with this. I mean, I've heard this. And now, and now it's my job. And so the challenge is I have to talk to people about p-values without everyone rolling their eyes and going to sleep and like, dude, listen to this fucking guy. He actually thinks about this shit. And how do you do it? How do you do it?

I think it can be done. I think I'm close. I think I'm close. it how do you do it i think it can be done i think i'm close i think i'm close but the point from which i understood the problem which i think and what i need to do is i need to be able to explain it to a middle school kid um so that they so that they have something they can walk on to repeat think about add on to and watch it's it's it's not an easy task watch. It's not an easy task to do. I'll have a house full of teenagers here shortly. I do now. I've got some of my older kids here.

And I'm half tempted to sit down to them and talk to them about broken science. That's the real test. Just practice on explaining all that to them so that they would understand it and be able to regurgitate it. The challenge is to, in simplifying, to not simplify to the point of saying something that's not true.

Right. Yeah. It's still got to remain. The essence of it still has to remain by being able to be absorbed by an audience that maybe isn't familiar with the material ahead of time. That's right. That's right. And my goal with these new seminars is I want to inspire and deliver a pathway to a life of learning. You know, and the L1's that way too. I mean, look, you take the L1 seminar and for the next three years, it all becomes clear in application started by defining so everybody was on the same sheet of music.

And that had never been done in the fitness realm ever before. And I think understanding that piece of it is probably more important now than ever. As we're seeing definitions erode and there's a a thing, and I don't can't tell you how many times I watched it. And you said it was a discussion on intensity and you go, so what's intensity? You go, I got the bodybuilders grunting and screaming and they're going, that's intense. And I got my endurance people running a hundred miles and they're saying, man, that was intense. And I got my yogis holding a stretch saying, man, that's intense. And everybody's nodding their head saying, yeah, we need more intensity, but nobody knows what the fuck they're talking about because

it's messy. Everybody's bringing their own definition to the table. Same experience with functional fitness. I'm sitting at a functional fitness seminar hosted by the Marine Corps in Quantico, and everyone's there to talk about functional fitness. There's no two people with the same concept in their mind. They're just using, they share the terminology. That's it. Right. Now, when you were starting and you were building the staff for the seminar, and you had mentioned that it was,

Nicole was helping you out as one of the first ones. How did, how did she come into the picture? When did she come into the picture? Her boyfriend brought her around and she was hot and a good athlete. The first seminar that she sat through, check this out. She was taking notes more faster and more furiously than anyone there. Just constantly looking, writing, looking, writing, looking, writing. So during the break, I went over to her notebook and just kind of flipped it open. And she was drawing pictures of us all.

Like courtroom sketches. Wow. Yeah. She didn't hear a fucking thing. I caught Savant in a meeting while I'm talking. He's making a turkey out of tracing his hand on his paper. We provided notepads

and paper for everyone. And fucking Savant's making a fucking turkey. Like you can't hear it. I take it from him and show him and look at this fucking guy still. Oh my gosh. Well, I think that answers Stephen Flores' question for $2 here. Greg, do you remember somebody's first L1?

He still got the turkey on his refrigerator there, Stephen. Does he? i bet he does i remember a seminar with allison bishop and and savon and savon was doing this series where where he challenged chicks to work out and they'd beat him you don't remember any of that yep yep and i remember too you had like nicole with the overhead squat you know out squatting seals and ufc fighters and

things like that as well i wonder i wonder if sebi's listening to this on the road i need permission from him to tell a story i think he is and we we do have the call line uh open so if anybody wants to call in and test that we could uh he commented this earlier i don't know who that is but i i got my my first and best just super dose of Siobhan at a certain Pittsburgh. Allison Bishop was sitting there too. And Seve's just rich. He's the best. I love that kid.

He's like no other. You know, I was talking to someone recently about this kind of everyone else has an authenticity index. And it's it's I can I can gauge it by how much of your efforts in action, behavior, looks, style, everything, just everything about you. How much of it is designed or serves to give impression rather than just to make you comfortable? So when when Travis Bajan tells me that he goes, I'm just like a chick, dude. He goes, if I like to wear a pair of shoes, fucking look, I don't care what my feet feel like. They can be hurting so bad. Every step is excruciating. If I like them, I'm fucking wearing them. I got none of that in me, man. None of that not even a little bit i admire it it's like wow you know yeah yeah

so that is authentic as fuck that that is true that is very true he's uh there's a there's a like this you can probably identify an MRI someplace in the, in the intracranial vault where, you know, inhibition lives. And like, you just wouldn't say something like that with, you know,

in front of your grandma kind of thing. Right. And he just said, none of that, none of that. You know, it's funny. I always tell him, I said, you know, your mom watches the show. And sometimes

he's like, Oh, just don't remind me of that. I just blocked that out. And I keep going. I go, okay. Cause you would have to, because some of the discussions we have on here might not be suitable for a Rosemary. So Greg, once you started to build the staff for the, for the seminar there, you've always talked about pursuing excellence rather than the pursuit of money. And one of the things that took me a really long time, and I'm sure I don't have it fully grasped, is you said at CrossFit, we're not building a skyscraper, we're caretakers of a forest. And so the question that I have is, as it started to build up and your staff started to build up, were you ever like, okay, cool, we're taking this thing to scale? Was any of that in your mind or were you just continuing

to meet the demand that was out there for the seminar? Continuing to meet the demand. There was never a site or a thought about the marginal count, the next one. And so at the point of five affiliates, my assumption is it's probably going to be all we'll ever have. And I'm, and I'm okay with it. You know, no one was ever hired. You know, I, this was a, this was a discussion Tony Budding and I had over and over and over and over again. And I said, your job is to be a friend to the affiliates, to call them up, talk to them, see how they're doing you know ask questions listen uh it's the easiest thing in the world you just have to care about how they're doing and

and be there for them and let me know what you find out and what's going on just keep it keep a pipeline open so they know they have access and uh and tony couldn't get it out of his head that he was there to impart his unprecedented business acumen. And, you know, just reminded myself of the fucking grid link. myself of the fucking grid league um that was an obvious philosophy from the first moment first concept yep yeah optimization of uh functional fitness some might say yeah i mean they flushed like 25 million dollars down the toilet i i remember and the reason why i was laughing so hard was because that was something that came to mind when you had mentioned tony buddy because i i remembered that as well too and i remember seeing the first the first one and they're racing down those lines and I immediately and I turn to grace and I go oh fuck that ain't gonna work like you know why is because it reminds me of like this uh something you would see on ABC's gladiator or something it was it was too gimmicky it wasn't um although they are doing

you know movements that we'll see inside crossFit gyms. It wasn't an expression of fitness. In my opinion, it was an expression of, of almost like, like a Cirque du Soleil type. Then it was a, when it was a claim to making the fittest on earth, like that shit, the total bar muscle up and

triple touch, double touch, whatever. Brian Mulvaney had a derogatory term for all of the fitness competitions including our beloved crossfit games and he just dismissed it all as thruster races and it made me laugh every time every time he'd say it, it was good. Thruster. Was it tough? Did the thought of turning this into a business, right? Because when you think about CrossFit, there's lots of stuff in terms of like, and I've heard you use the expression like the Harvard MBAs come in and say,

Greg, you're leaving all this money on the table. You could own the piece of Rogue and require all the affiliates to buy this equipment and do all that. Was that ever hard to reject and turn away and to stay the path that you were continuing on? Yeah, and it was held up routinely, smugly shared amongst other business types as de facto evidence of me not knowing what the fuck I was doing. of the company from my ex, you can see in our growth from there, we had a concave down growth pattern. We were growing, but it was concave down. When I disavowed myself of listening to all these MBAs, because it was MBAs that tried to take the company and what they convinced her of is that I didn't know what I was doing because of all the money I was leaving on the table.

And they had examples of supplements and equipment and apparel. It was widely recognized that me allowing affiliates to print their own shirts was throwing money away. No brand would ever do anything like that. But what I saw them as independent tribes, and I knew what it meant to belong to a gym and to work out with these people. And the shirt is a nice way to share that. nice way to share that but uh at the point of just finally like okay you know i'm gonna do exactly what i want to do and for the reasons i want to do it our growth became uh we had an

inflection and it transferred and by 2012 we're concave down no i mean we're we went from concave down to concave up. We've hit an inflection and we have an accelerated growth. Now, appearing at Harvard Business School year after year to talk about that, what happened was that I learned what business was from the luck of our success and resisting these bright and shiny objects. And I now recognize it when I'm walking through Costco and I see a Tommy Bahama or pick whatever the fuck it is that's there. And I'm like, yeah, Oh, you know, this is, it's, it's, it's not what it's, I don't think it's a good thing. My standard for, for other lines of, of, uh, opportunity was you better bring me a fish pill. It's as different from other fish pills is CrossFit training is for other training programs. And there is no such fish pill.

So we stayed out of that. Same thing with rings. There's no ring that's better than the other rings by margins that compare to Alcoa. It's better than other training. And so with each pair of rings you sell and each fish pill someone swallows with your name on it that can't differentiate to the extent the training is, there's a dilution of the brand by exactly equal to your profit, to your revenue from that. There's your diminished value yeah you're taking it to the bank now it's the goal of an mba to do that as much of that as you fucking can right right they don't know another they've never seen a day where they didn't or an opportunity they didn't want to make some money off of. Right. So the current ownership is struggling with that.

Yep. Yep. And I know the problem. Affiliates aren't going to help them. Yeah. When you went and they asked you to speak at Harvard Business School after being told, and this guy doesn't know what he's doing, and he's not the business type,

and he's making mistakes left and right. When you first walked on campus, was there a nice big smile on your face saying, yeah, fuck you guys. You didn't know what you were talking about now that I'm here. Or did you not see it that way? Did you just see that you had a different path that excellence could be pursued and it could still be successful in a monetary value as well too without having to pursue the typical MBA path? I went ready to show them and on my first visit, I could diagram this, make a map. You are here,

right? Yeah. And I put dollar signs up on the left and excellence up to the right. And I had this picture where I say the problem with money, with pursuing the money, is that it's not always clear what's going to be profitable and what won't be. What is going to be attractive to people and what won't be what is going to be attractive to people and what what won't whether it's a taco or a training or a barbell but the the excellence is visible and so i would say that in the pursuit of money you you go all over the place the money's over here and you miss you get all these misses and then there's a lot of people that end up and they draw pictures but one of the things i could draw would be is a smiling face and someone holding on to bars. Right. You know, incarceration is one of the things that gets you that can happen in the pursuit of money as a primary goal.

But what I saw was that the excellence was obvious to everyone. saw was that the excellence was obvious to everyone. And whether it's a hair salon, an orthodontic practice, or a pair of rings, you can just kind of check it out and see when something is done extraordinarily well. And I took from gymnastics this notion of virtuosity to do the common and commonly well. and that kind of guiding towards excellence you can every day set standards efforts goals achievements towards improving some product or service and feel yourself moving towards it and what markets do efficient markets is they bring they bring revenue they bring capital to excellence and i had the blessed experience of having had uh several billionaire clients and i could see in them that what they were about was not the pursuit of money

then i easily analogize to like airlines um the goal is not to burn jet fuel analogize to like airlines um the goal is not to burn jet fuel you're not trying to you're not you don't measure your success by aviation gas and you might not through revenue either um but the idea is is that the goal should be to get people safely and comfortably from point a to point b and the ways you can improve in that are unlimited and you see it on you see it on the better airlines you know um you fly uh klm or singapore or uh cathay pacific or one of those one of the one of the really nice airlines and you understand what they're doing and how it's different than what's going on at uh uh united right south wayne yeah let me use fuck united on a as on a uh password for the in-flight uh internet because i fly United and I just sit there hating them the whole time.

Every time I get on United, I hate them. And it wouldn't let me use it, but when I landed and I got ground, fuck United pops up and it populates Google and I get a return on it. Put in fuck United on Google and look what's coming up. Everyone from Kimmel to... In fact, Kimmelel made a i think it was i think it was kimmel made a uh ad spoofing united where the stewardess is like just basically fuck you you know

and i think you're absolutely right we've got off track here but the excellence it's the pursuit of excellence you see it at the four seasons i'd love to talk to the people at the four season oh yeah he hates them too everyone does i was in a foreign country with sebi talking to the guy at the counter telling him it's it's like just abundantly clear to me that none of you guys give a fuck and you know what this guy does he goes you're right this is exactly right but let me explain something to you nobody works for united where i'm a staffer i just they keep i get a uniform to wear i work for this other outfit you know and he goes everyone's that way here it's like they don't own the planes it's just a cobbled together airline. Oh, okay.

Thank you. Now I feel better. Now we know why you guys suck so bad. Okay. But I think you're right, Greg, because now as the current owners of CrossFit, whoever they might be, are in, as you say, the fiduciary obligation legally bound to pursue profit. as you say, the fiduciary obligation legally bound to pursue profit. And we've seen them, for lack of better words, in terms of where CrossFit was to what's happening now, kind of just circling the toilet bowl. And it seems like they can't find their way to stop that and start

to rise out. And I believe because they're not necessarily looking for excellence in what they're doing, but they're looking to find that next dollar. You can be a scientist and not know what science is. Generally not a very good one. But, you know, it's possible. I've seen, I've seen my father asking auditoriums full of scientists to walk him towards the definition. And it's, it's, it's wildly entertaining. I've wanted to replicate that feat, but I don't,

I've wanted to replicate that feat, but it's mean. It's a mean thing to do, to have a room full of physicians, scientists, or engineers, and find that none of them can articulate what science is. They can't give me enough that I differentiate astronomy from astrology. They can't point out the demarcation. There's almost no professor at a university that can do that give you you'll see falsifications and demarcation and it's not it's not it's a necessary condition but not sufficient i go here because um it's it's my expectation of mbas that they really don't know what business is. Founders do.

MBAs do not. Yeah. And that's why you don't create, they don't create shit and they don't have any understanding of value, but they've read a lot of books about it. Oh, it's, it's unbelievable.

Yeah. I, I want, I need, I need an MBA to help me with my business about like i'd need an exercise physiologist to help me with workouts or nutritionist to help me with what to eat or anyone from harvard and anything to do with parenting or education or teaching or values or history. Civics.

Greg, how did you determine what was going to be presented in the level ones? How did you dial it back from, okay, these are all important points and I'm not going to slam people for three days with named words. I started where I wanted to have you leaving knowing everything I knew. There's a lot to do. I've got a lot

been doing this a long time. There's a lot to get ready to go. I had a biology teacher that in 90 minutes you take 13 pages of notes and he'd walk towards the chalk, come in the door, and walk towards the chalk in the amphitheater, talking. And not like, hey, everyone, good morning.

The key to phosphorylation is, and you're like, oh, holy cow. He barely even started. He's delivering, headed to the board. And by the time he gets the chalk in your hand, if your pencil's not working, you're fucked. And any of that could be on the test or all of it, you know? Yeah. And I thought he was a great teacher, but there's others that can give you a taste of success that is inspiring and builds confidence for further exploration. And at that point, what I did is we talked about this recently on a show,

and it was in Ann Arbor, Michigan, and I realized that three days trying to teach all of the movements, we need to bring this down to nine movements and then find out what underlying concepts would apply to further exploration and other movements at least the vocabulary for movement right and uh suppose we dial way back on what's taught but ratchet up the expectation to what percentage of it is kept in his permanent memory mmm I think we achieved that spectacularly or it was just the

case that the first offering was way too much but I it's uh it's seen enough refinement that it is interesting to to step back in every once in a while and see things there was a point where um the idea of staying back on your heels and using the posterior chain developed into uh make a movement like you're pushing the car door closed with your butt mm-hmm and it's it's a perfectly exactly 100. And there are cues that you give that inspire behaviors, but it might be that the physics of it don't exist or aren't right. And that was one. And then I caught it in some drawings where I saw the first thing that

happened was the hip break before there was any break at the leg. And I go, shit, what we're doing there is we're not keeping the sum of vector forces to zero. And I don't like it immediately. This is given to us by the physics, not the, not a physiologist. If I, if I gave a schematic of the, of the human body to a, a life form that was like, say, you know, brilliant octopi people, right. They would be able to calculate the squat and the deadlift and the clean. You're the, the, our,

our physiognomy determined those movements, and you don't have a lot of choice. And you start vectorizing these things and you realize it instantly. And so that had to be bled out. I don't know, why am I even going here? Yeah, just because we were talking about the refinement of the movements and how if you distilled it down to the most important ones that they would be able to explore how the relationship and what was taught in their effect, all the other movements that they'll be doing in terms of their functionality and their efficacy. this attempt i mean you know i've done i've stood in front of people talked quite a bit now about broken science yeah and uh it's the refinements and to my thinking and to the presentation and the people i'm having around come down to this same kind of thing where i want to i want to make sure that everyone leaves with something that they're a little bit impressed by, gives them this urge to talk to others about what they just saw and experienced

and a willingness to invest in yourself enough to continue along these, this, this line of thinking and hold this lens up to the world as it passes by so that you can, you can avoid being someone's idiot. You know that, you know, it's interesting. When you talk about wasting awareness or making, you know, keeping people from being a victim of shitty science,

there's a very natural and common inclination to ratchet up your sensitivity to getting ripped off in the marketplace. It's the commercial kind of thing. And the greatest bill of goods comes from the academy, from our universities, mainstream media, and government, all in agreement. All in agreement. And that's always a problem. That's always a problem. It's always a problem. You don't realize that when someone tells you to wear a mask or to get a vaccine

or that your school has to be closed or your bar can't be open, you're being sold something. It might not be directly financial although the pharma companies just made more money than anyone's ever made, I think.

Funded by us, the taxpayers. But what you're doing is you're giving away your rights. You're giving away control. You're being someone's idiot. And I think we can, and I'll use the term, I love it. I think we can inoculate people from that. And everyone out there, in the name of rationality, needs to be extremely suspicious of anything that's passing off as university science. I'm not talking about distrusting science. I'm talking about the people that are

pretending to be scientists. Right. And that's why I think the, the, the going back to the P value explanation is so important because once you understand that there is no, there is no greater predictor of the truth than predictive value. There is no, nothing more than understanding what is the predictive value of this and allow me to use that as a governing in my decision-making. And then from understanding that piece, I can now apply that to everything. Any information I'm seeing coming from these entities or like, as, as you guys, as you, as you use in the, in the speech, like, what is the predictive value that my girlfriend's going to cheat on me? You know, and you could distill it

down to these, these also things, Hey, there's a car coming pretty fast down this street. If I run across, am I going to get hit by it or should I let it back? What's the predictive value of that? And so taking that nugget of the P value to being able to use it in discernment in all the decisions that I'm making is the essential, the same thing as taking it down to the nine foundational movements, the hinge, the squat, the overhead press, and then saying, okay, these express certain efficacies in movement. Now let me learn how they apply to other movements

that are going to give me the same result. The p-value tells me the probability of my data in reference to a test statistic of my choosing on the assumption that the null hypothesis is false. And I'm sorry, that the null is true. And that is that there's no effect. And if the data is highly improbable with that being the case, the temptation is to make assumptions about the null or the alternative hypothesis. And there's more wrong with that than you can address in a single setting. But the reality is that there is no probability of the data that allows me to make any assumptions about the probability of the null or the alternative. Absolutely none.

You cannot do that. You cannot do that. And what's fascinating is that when statisticians are challenged on this, they readily agree. Of course you cannot. You know, this study, it's been research that people have done the poll, asked professors of statistics and as students and as scientists, what P values are. And they're given a list of things that they could be in the high 90s. Everyone picks one of these things and says, yeah, this is what a P value does. And none of them are true. They're all false. All false. And Gerd Gigerenzer has been challenging people with this for 30 years. What's interesting is to categorize, to catalog the common misconceptions. And each and every

one of them, each misconception suggests fals, suggests falsely that something about the probability of the hypothesis is being determined. And they even call it the thing you really want to know. Now, what's interesting is the inferential statistics, the frequentists that control the academic stats, basically, in the bulk of the sciences, certainly in medicine, psychology, sociology, that inferential statistics denies the probability of a hypothesis even having meaning. They say a hypothesis, propositions are true or false. Now, modern science, the science that's practiced at SpaceX, for them, a hypothesis absolutely has probability. And it's greater than zero and it's less than one for any event. And so what's happened is that academic science has removed the validation, which is the predictability, as a determinant of validation of a model.

And in fact, it's an entirely independent method. Your models, where they come from inspiration or perspiration, their validation comes from their predictive strength. Right. And without that, it's nothing. Nothing else. So until your model has predicted and I've tested forward and backwards, retrodiction and prediction, until I find it's doing something there of significance um i'm not we're not looking at science yet right and i have i have zero rational basis for trusting you and it turns out that our trust in science is is akin analogous identical maybe to all trust it all comes from predictability yeah and so i go start researching this,

you know, what, what can I find on, on trust? And what you find is the researchers will tell you that, uh, predictability is a cornerstone of trust. Right.

Of course it is. I've got a name for things that you believe in that, where you have no, where the prediction part isn't there. I think it's faith. That makes sense. Because if you don't have the predictive value, all you have at that point is the faith that it's going to work out.

When did the, when for you, because you had already been on this philosophical direction long before Broken Science. I saw it in the DDCs at CrossFit and everything else. Oh, we have a caller. Let's see if this will work. Stand by. Caller, welcome to the show.

Hello? Hey, Matt. Hey, Caleb. Hey. How are you? Hey, hey we're great what's your name good it's jethro jethro what's up man welcome to the show thanks man uh coach i have a question for you yeah as a new affiliate uh looking for coaches i would like your opinion on what type of coach you would prefer or be a better model in your affiliate we'll take say five coaches from one to ten one being zero experience to ten being a level four coach would you rather have your staff be outgoing and smiling and engaging with the members at a level eight with their

knowledge and experience of the methodology about a four or vice versa knowledge and experience of the methodology at about an eight level and not as engaged or just really sticking to no repping and hammering the movements as a four? The style in my gym was, you didn't have much chance socially and therefore probably economically without a sense of humor. And so we put a big value on personality.

And I don't know where that starts from. I don't know. But Annie Sakamoto told someone once, she had the one pood kettlebells powder coated pink and we were just tired of seeing big strong guys swinging

fucking one pood kettlebells right and then it turned into unless you have a pussy put that the fuck down coming out of her mouth right like wow i heard brendan gilliam telling tell his people once he goes okay you fucking retards everyone grab a medicine ball and uh and like it made you got two billionaires amongst your

fucking retards there. You realize that. And what are they doing? They're panicking. They're getting their medicine ball running because you just call them all fucking retards. And I was like, I can't. I couldn't interfere with that chemistry. It's not my style. And B probably doesn't mind me sharing his story but he was struggling

with some issues and it was and so we had to have a sit down with some of his people and say hey Brennan's working through some things and they made it clear you do everything you can to help that boy you know no Brennan is no CrossFit

for us they're like my god they love him and he was a great trainer one of the best i've ever seen and there was something about his there was an authenticity and easygoingness and uh sometimes the laughter was just like everyone would stop like why why why are they having so much fun and if if you can add that to what is otherwise a horrific experience, right? Right. It's fun when it's done. And so anyone that can infuse some kind of humor into the process, even if it is occasionally at someone's expense, Jason Kalipa, you do it. It happens.

You know? Vince, Jason, Kalipa, you do it. It happens. Yeah, Jethro, if I could just echo Greg's words there for a minute. That's exactly the philosophy that I use for my gym. I say, I can't teach you personality, but I can teach you to show someone how to properly squat. Those are the hard skills that is actually your job and duty as the head coach and as the owner of the affiliate to make sure that everybody is doing best to their ability. But the soft skills, the personality, the humor, the connection that they make with your members, that's something that you cannot teach and you should not teach. Because as Greg was saying, each individual that brings their

personality but has made the connections, has made the deposits into each and every one of their clients, gets away with a lot of stuff like calling billionaires a retard to go grab a med ball. Okay, you fucking retards. That's what it was. Okay, you fucking retards. You only get away with something like that if you have the personality, the connection with the people that you are in front of each day. So I always say start, find somebody who fits the culture and has a great personality in front of your clients, and then work backwards to make sure that they're up to speed on all the hard skills and they're teaching the way that you want to see it performed in your affiliate. Yeah, I would agree.

I have a... That's a sharp answer. Thank you. And I train with my training partner. He comes to the classes a lot. And he's very outgoing and talks to everyone. And, you know, he knows that I do CrossFit. And everyone asks him, how long have you been coaching?

And he's never coached a class in his life. And that's one of those things where, like, these are the people I'm trying to foster and get into the culture for my gym to continue to coach. So thanks, guys. I really appreciate it. Thank you, Jethro. I'm going to add something, Jethro. When the seminar travel had us leaving town with great regularity, we gave keys to the gym to our constant membership.

So guys like Greg Amundsen and tara googley elmo were opening the doors for us in the morning at first we left programming for them then they were doing their own but we you know it's pretty easy to take someone who's been coming five days a week for three years who has a personality um you know Tim was like fuck yeah I could do it and guess what fuck yeah she could do it she could do it she had learned and so we we generated a lot of extraordinary training talent uh I I'm wildly impressed with the training talent that sits in the 10-year affiliates. I mean, look out of that sea of faces that came to Whistler. And there's an enormous amount of talent out there. And much of it I would have very little to add or do. Or, you know, they've perfected the art.

We're talking about Mr. Westerly. He's clearly one of those people. Yeah. I definitely won't. Fuck. Yeah. I could do it.

People. So yeah. Thank you. Yeah. Thank you. Thanks for the call. Thanks. Thanks coach.

Bye guys. Bye. Later. Yeah. And so Greg, one of the things that I was going to ask is, like, I really aligned with the DDC because as I was training in my affiliate and everything else, I needed the right enemies. And when you were going after the NSCA case and you were correcting the public record

and then you started to set your sights on, holy shit, we're untangling this big mess of corruption here, specifically starting in the exercise science realm and then moving forward. That was something that immediately fired me up and I aligned myself with quite heavily. So much so that I started to sneak into your DDCs a little bit after getting an email from Karin and I actually said, hey, I'm an affiliate owner. If you guys need help taking out the trash or setting up the chairs, I don't need a spot to sit. I'll stand in the corner or I'll kind of kneel down out of the way. But is there any chance I could go to one of these DDCs? And she said, yeah, sure. Here's your, here's, you know, here's the email. Come on out. We'd love to have you. Well, what ended up happening was, is I stayed on that email list. So every time a new one would come, I would get, and I'd, oh shit, okay, there's one coming up this weekend. And I would park in the parking lot

there and I'd head over and I would see Danielle at the time with the little lanyards, giving everybody name tags, knowing that I didn't have a name tag. And I would kind of get up there and try to smooth my way past there a little bit and slide into the DDCs. And was that philosophical direction always there for you? Or did it really become an aha moment once you realize with that champ paper and what they were doing with the falsified injury rates of CrossFit and how they were circling that around so they could keep their stranglehold over training? Did it happen then? Or were you already on that path prior to that? I had learned from my upbringing the simple process of observations being turned into measurements, measurements forecast on a predicted measurement being the path for validation. And, and I, I, I mentioned earlier that I understood, I felt convicted, convicted. I had a conviction that there was a

increased work capacity across broad time and modal domains arises from constantly very high intensity functional movement. And ask the question again. The philosophical direction of the company to start attacking and correct the public record. Yeah. Look, I thought, I thought that I had. Discover more value than ever at Loblaws.

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that lead. That's like 2FA on Kraken. A surefire way to keep what you already have safe and sound. Go to kraken.com and see what crypto can be. Not investment advice. Crypto trading involves risk of loss. See kraken.com slash legal slash ca dash pru dash disclaimer for info on Kraken's undertaking to register in Canada. I think I thought it was pretty clever that this is neat and it's weird. No one's doing it. And it holds up scientifically and let's do it. But I never presumed that they got it wrong because there's no one that really that gives a fuck. they got it wrong because there's no one that really that gives a fuck um the corruption of academic exercise science is profound and they in the ease and the willingness in casual conversation that you could see a guy like william kramer um suborning fabrication falsification of data off his personal email sock puppeting reviewers

in the peer review process i mean he got caught red-handed with that the court-appointed expert found that this one reviewer uses inappropriately the same phrase that kramer uses all the time in his writing, including a misspelling, oddly enough, you know? I mean, it was just so bad. It was fingerprint bad, right? He was talking about shit, including products that he was involved in network marketing. And I just, I wasn't ready for that. It reminds me of my father's shock when Begley came out and talked about the Begley Ellis studies that showed that only about 11 percent of 6 percent, whatever, of of preclinical science and oncology and hematology could be replicated. when he's explaining what that went my father was aghast um in that it wasn't corruption he said that the problem is that the methods weren't at all scientific that's the problem that oncology hematology is not being practiced as a science they're not taking observations which are registrations of the real world on our senses or sensing equipment they're not tying that to a

standard scale with a well-characterized error and calling it a measurement. And they're not projecting that on, forecasting that on a future measurement as a predictive model. That's not what they're doing. And validation doesn't come through the predictive strength of those models. And he was horrified, horrified that it was entirely subjective. Yeah. It's interesting because I picture you kind of like opening these doors, right? And finding all the corruption that's happening. And you said something really profound at your talking in Hillsdale. And you said, there's two major players in the fitness industry and it's CrossFit, the American Beverage association. And I,

I, I love that because I imagine you, you know, going through your studies and looking into it and opening the door and seeing all this corruption and then looking around and going, why the fuck am I the only one standing in this room calling this out? What, where's everybody else?

We went to, uh, me, me, Russ green and Russ Berger went to, uh, uh, ACE NSCA convention

or was it ACSM? They held it in San Diego. I was like, you didn't come to my backyard, I'm showing up. We went there and it was kind of amazing who was there. Mrs. Fields was there.

The cookie people were there with a huge presence. And they had buses with like DeVita wrap the dialysis. They were wrapped with branded dialysis buses. the dialysis they were wrapped with the branded dialysis buses and uh we we registered paid gave them our hard-earned money and i got this this spiral bound catalog that accompanies the thing the program for the event and i pop it open and what do i see i see exercises medicine with Coca-Cola is the founding partner offering seminars and a certification in fitness. I didn't even know where I was going, but thank God I went because they find out that Coca-Cola is a big player in the fitness space and has ACSM backing.

Wow. Yeah. Along with techno gym was another one, but, uh, you know, so what do I do? And you check this out. Berger goes, oh, my God, it's William Kramer. Mr. Kramer, can we take a picture?

And he reported that we threatened him and he ran for his life. We asked for a fucking picture, man. He falls by that story too. We had a guy come up to us and say, hey, he looks around like we were buying crack, right? He goes, I know who you are. I like you guys. Just tippy toes off.

Scurries out of there real quick before he gets. At the NSCA headquarters, they were doing, they were doing named workouts in their gym. The girl. Yeah. Brand. I am. Wow.

That's incredible. Well, I'm for one. I'm happy. You don't seem someone that's too into retirement. And, um, and I Well, I'm for one, am happy you don't seem someone that's too into retirement. And I'm very pleased to see your efforts in the broken science and that mission to continue. And I'm always thankful when I get to play a small role in that or get to be close to that in any regard. in that or get to be close to that in any regard because come in march to scottsdale i'd like you to see this because i think it's i think it's a special moment and i've got uh backing in uh anton garrett from a cambridge physics and uh gird uh gigarenzer from a max planck institute

i couldn't i couldn't imagine better support. And what I have in the two of them is the maximum entropy work and applications that we're seeing in AI and in computing now is changing science in so many fields from genomics to it's wide open, having an enormous oversized impact. And it's exemplary of modern science done correctly. And it stands in stark opposition to the problems in null hypothesis,

to the problems in null hypothesis, significance testing, and p-values that sits in large measure responsible for the over-certainty that's created the replication crisis. And these two guys, one is a firsthand participant in what's right and the other in what's wrong, coming after me is an amazing thing. And I'd like to have both of you there. Oh, I will 100% be there. Yes. Thank you. Thank you.

And I'm going to test my delivery on some teenagers and younger. See what we can do. Well, Greg, thank you very much for coming on and allowing me to prod you with questions and everything else. I thoroughly enjoyed it, and I always appreciate your knowledge and your time with us here on the show. You're very kind, too kind. And I'll see you both soon. Thank you, Greg.

Thanks, Greg. See you later. Thank you. Bye. Boom, boom, boom boom made it that was fun that's cool yeah dude i'm so glad when you were like hey let's throw it back to like um how we refined what was in l1 because that was one of my questions oh really yeah and i completely like i had gone past it and so i'm glad you i'm glad you brought that back there, because I thought that was like one of the main things is like, how do you pick? Because, I mean, you are a fan of the journal and have stated as well.

And like you see how vast there's so much information and there's so much great information in there. So it's like, how do you distill that down to to teach it in a weekend? Right. And that's really cool. I was talking to my wife about it uh after the fact she's i have like a very nonchalant attitude towards like a lot of things so when it came to the l1 i was like yeah like my wife would ask me what's going to happen i'm like it's just course two days like important information all that stuff and uh she didn't and then after the fact she's like if you wouldn't it like, I should have studied the whole book.

I should have, I did. She did the test. Like, there's so much information. I should have read it. Yeah, there, there is, there is so much, but I think in the two days that you get, they, they prepare you well for the test for one, but there's also just so much, I think a majority of the nuggets that most people would find important are within those two days.

But I think the real education comes from reading the book if you really want to dive deeper into it. It's really interesting. Oh, 100%. You were even saying it when you were like, I went for a second time six, seven years ago and got just as much out of it this time as I did last time, picked up extra nuggets because you've been so engrossed in it over those years since. It's like you're able to absorb more, right? It's like trying to teach somebody a snatch.

The first piece is just going to be from the hip, getting it up over your head. And if you try to add any detail onto that, it's just going to get immediately lost. But once they've had some familiarity with the movement, then you could start to get into those finer details to where they're really like, oh shit, and things are starting to click a lot and that's how i kind of feel about the about the l1 like especially as you get more and more into it or you go back and take it a second time i got it with my l2 like even better the the second or third time around definitely i really appreciate i thought that was a cool i'm glad i did it again i'll say that for sure yeah and i really hope that um i really hope that the there's somehow with this broken science thing that greg is doing to kind

of like mix that education in because i feel like the culture that that is crossfit like us that take personal responsibility understand that our our our health is our responsibility we're not outsourcing that to doctors and pharmaceutical companies um i i hope that there's a some sort of synergy between that and and how to disseminate that information to like more and more people right like how do you get that message out there uh and how could you become an alliance and a partner an affiliate of broken science um yeah i don't know i always feel like i need to do more research on the broken science stuff because i know he does that podcast and then all those other things i need to immerse myself a little more into that information because it's

there's things that he's discussing that i just, I'm so retarded in like, dude, like I, I feel like I'm like, I'm, I don't even want to say I'm getting it, but I feel like I'm like starting to position myself to be able to get it. You can ask questions about it at least.

Yes. And like, but to last year when I went out in February, when Greg did the first talk in, in Scottsdale, I was helping, I was part of the crew that helped kind of take all his notes and turn it into the slides and some different stuff that he was using to give out that information. So we got quite intimate with it as you're like rewriting it and trying to

understand and learn it. And then I got to spend a lot of time with the other speakers like Matt Briggs and people like that that were coming through. And yeah, it was like constantly asking questions, having to hear the same thing like four or five times in four or five different ways. Right. Just like learning the snatch, as we were saying before, it's like, once you grasp the overall concept, it's like, okay, now let me start to figure out how I can find some more detail to it or apply it to more things. And, um, and yeah, it was, uh, it's cool, but it's going to, like he said, it's going to take some refinements that way. It's able to digest to a larger audience that is ready for it. Pauline, you're going to have to direct me a little more specifically on what Gerd Gigeren's information I should be looking at. Because I looked it up and it's a lot. It's already too tense. I just want to know how he met all these people, too. he met all these people too you when i was talking to uh joe westland at the l1 i was he was just telling me about all these people that he's kind of like meshed together into one

he's like hey we're gonna have a panel of people and these panel of people are just a it's like nobel prize potential nobel prize winning people on in one room for days at a time like they're all coming together and they all want to express the the information that they've gathered over the years and i just it's incredible that he knows these many people and is able to have this uh have these events like this yeah it's nuts to bring everybody in that in that same in, in the same room. And I love it too, because like, for me, I have to be like, I have to have a really grand vision that gets me up and gets me out of bed. And like, I love, you know, training all, all the people that are at CFL. Like it definitely like fills my cup, if you know what I mean, but something that I need and, and need and what I want to go after is the health insurance companies that come between patient and doctor care. I want to harpoon pharmaceutical companies and their stranglehold over corporate media, government, and the narrative in this country.

I want to decouple that from the care that they're giving to their patients into actual care, not just treating symptoms, but treating root causes and doing it at the start. I also think that PE in schools for kids is completely dead. And we're seeing result of that. I mean, Caleb, you know, best like people trying to get into the military. Fuck. It's like how many people get dropped out because they've just never been physical or anything like that. Right. Like it's just, it's never happened. And so, and I saw somebody into the comments and I apologize. You guys did have some great questions in the comments, but I just had to absolutely stay like, like locked into Greg and it's hard. Like if I start drifting off to these comments, like number one, somebody says some shit that makes me feel insecure as fuck. Like I was like, right away, Heidi just

like slapped me in the face when I'm over here, like telling Greg how much like what he's done that's like changed my life and the territory put me on and she's like we get it move on i'm like oh fuck you know like two minutes into the show i'm super insecure but um but yeah those are the type of things that i need like i need to be going after something really fucking large and i really want to make a massive impact and like it was it was funny like a while back grace was like we we were looking like sometimes we'll go by and just like look at random houses and play the game like would you live here right and um you're sucking them off just a little too hard that's my applause for me yeah i know there's the button there's the button anyhow um

fuck i lost my train oh we're looking at the the houses and i was like yeah i want a house like that or whatever and i'd always point out like the biggest ones and she's like you just want a big ass house like that so you could like show off and i was like yes of course but at the same time i want a big ass house like that so I can invite all my family. There's not a dispute over who's going where on a holiday. If you have resources to do that, those type of issues are no longer issues. They're just small inconveniences. And so when I think about either a company I want to be a part of or a company I want to build, I want it to be massive and I want it to have massive influence and I want it to have

a lot of money. Not just because I want to buy fucking stuff though it to be massive and I want it to have massive influence and I want it to have a lot of money. Just not just because I want to buy fucking stuff though. Like I don't like clearly you see the car I drive. It's not about the stuff for me. Right. But it's about the resources to go after the bigger mission. And, um, and so that's, that's essentially the, the direction that I want to go in. Like the affiliate is part of that because that's the boots on the ground, changing people's lives. This show is a massive part of that. And the reason why I've dedicated so much of my time to this. And it's funny, like when people talk about like, Oh, being paid or whatever, it's like, that's such a fucking short, short sighted ideal. And like, I get that and people, all everybody has different positions. But part of the reason why I got the gym to where it

was is so that it could essentially just fund me to be able to do other stuff. And now I don't have to worry as much about money because I have something that's generating a little bit of cash that frees me up to pursue these things. And then when this thing starts to generate millions of fucking dollars, I'll start to parlay that into something else that'll help carry that mission on. And for me, the mission is understanding that free speech is the most important thing we have as a country. Understanding that the free market is the most important thing that we have in terms of changing anybody's situation and the opportunity that's in front of them. And we need to keep liberty, not this democracy shit that everybody

seeps harping down. You got to be careful with that. It's about liberty. And if you don't understand the difference between democracy and liberty, spend some time understanding the difference between that. And so those three things really fire me up. And I hope to build a media company in whatever form that looks like to be able to continue that mission and fight the fight. And I know some of you guys are like, why the fuck are you doing that or saying about that? I'm doing it for myself, really, so if you're not into it, fuck off. I love it.

Welcome aboard. Oh, shit, that scared the fuck out of me. I thought someone was on the show. I was like, wait, how did you get in here? I love it. Liberty, the state of being free within a society from oppressive restrictions imposed by authority on one's way of life, behavior, and political views. Thank you. That's a pretty good definition. Yeah,

that's a fantastic definition. Hold on. Yo, you're live on the air. I hear you. You got me? How's it going? Dude, it was a 10, dude. You're not just saying that, so I don't get afraid. Dude, I didn't feel uncomfortable once. You know, the whole time I'm listening, I'm just waiting for like, oh my God, I'm embarrassed for someone. Yes, yes. I was not uncomfortable. I stopped at rest areas to drop my morning deuce and I was like bummed that I had to miss sections of it. But I still wanted to listen live.

Dude, it was gold. Ignore all the comments of sucking them off or any of that dude okay because it was non-stop stories and information it was like story information story information story information it was a killer cadence you're absolutely right and caleb when caleb brought it back to that, that was perfect too. It was tense, dude. And I could have never done all that with Greg. It was dope, dude. I'm stoked. Okay, good. Thank you.

I'm ready for you to do every Wednesday, to be honest. And you articulate. Here's the thing. You're able to articulate it the way he articulates it. So he's like, wow, this dude gets it so then he opens up even more for you oh good okay fantastic you use his vernacular and you construct the arguments and he's like when you talk about the champs paper and you mentioned nsca those are all dear to his heart and so you're you're you're touching on those things that open him up dude

it was great dude oh thank you yeah i appreciate that's funny that you mentioned the thing about like in like getting embarrassed like you're listening to it you start to get uncomfortable embarrassed you get all warm like i was thinking about that i was like fuck i hope that doesn't happen too no no i was not once because i'm like super aware of that right yeah for sure it's like when you're watching the water pollution coverage or something you like get embarrassed for someone. Yeah. Yeah. Yeah. I never was once like embarrassed for you. I was never like,

Oh shit. I was like, always like, I was just lost in the conversation. Okay, good. Oh man. Completely ignore any comments.

I'm telling you, like I know better than any, anybody. I'm fucking, I'm the start and stop. And I'm telling you, you and Caleb rushed. Awesome. Thanks. I'm glad we, I'm glad we did it. And I'm telling you, you and Caleb crushed. Awesome. Thanks.

I'm glad we did it. I'm glad we made you proud. It was funny because... Historical information, modern information, up to date, where things were in the past, where things are going in the future. It was good. It was good. Dude, our 90 minutes is the best podcast that Greg's done.

I'm telling you. Thanks, man. I appreciate it oh i'm telling you thanks man i appreciate it yeah i was like i was telling you when i first when you had first mentioned it i got like obviously crazy just wanted to run and hide from it and then i was like wait a minute what if i just use this time selfishly to just find out everything i wanted to know and on top of that it it helps me as i continue like our pursuit here on the podcast and everything else that i'm doing right like just to have that affirmation from someone like Greg, that as long as we chase excellence, as long as,

and this is something you and I talk about all the time, as long as we're chasing excellence, as long as we're constantly giving to our audience, as long as we're constantly trying to innovate and keep ourselves in, in unique in the space and what we offer, then success is inevitable, right? So, yeah, it was cool. All right. Awesome. I'm glad you, you uh i'm glad you dug it that makes me happy i was at that i was at that level one when nicole did her first nutrition lecture oh you were when i when i took my first l1 and they were teaching the air squat nicole came over

and she's like wow you're she was like complimenting my air squat she called greg over she goes look at his squat. Greg just looked at me and walked away. I guess the boss didn't like me. I didn't even really know Greg. It was awesome. I love all those old stories. I hope that one day they get compiled into a book because it would really be a tragedy

if that was lost in time. How's it going? I never released it in the bot. It's long. I left it 340. Haley just cracked open a Tupperware container full of chopped steak. Nice. Breakfast is stirred.

When does the behind the scenes episode 5 come out? Is that right now? Yeah, I do believe it is. It's a drop in. There was a premiere. Now it's live for members. So we have episode 5. Wow, there's already 40.

Oh no, it just dropped. It just dropped. It's so good. I watched it this morning on my drive. Holy shit, it's dropped it just dropped it's so good i watched it this morning on my drive holy shit it's good oh it's awesome yeah now this is like the best one yeah now this is like uh it's really starting to take off i think people are just i mean like we've said it just keeps getting better and better and better and better so it's going to be awesome they dropped that hey um could you in the beginning of every and You know at the end of every episode how they put the rankings

On there I think they should put that At the beginning of every episode too Maybe you could tell Rios and Branstetter to do that you know what I mean So when it starts It's at the end But when you come back you want to see it too

So maybe moving forward episode 6 They put the rankings at the beginning And the end so yeah yeah when you come back you want to see it too so maybe moving forward episode six they put the rankings at the beginning and the end so like when you start you know who's in first place oh shit i dropped a piece of steak between the car sheet that's gonna smell great yeah no you're right because i got it especially as we go deeper and deeper and deeper into the into the competition it would be nice to know like, hey, here's where everybody left off at. And then at the end, see how that shook out at the end of the episode. That's a great suggestion.

You want to start the episode knowing, yeah. Yeah, for sure. There was a good interview in there with Justin Medeiros. I forgot even talking to Justin. Yeah, that was an awesome interview. Well, we won't get too much into the detail. You got to be a CEO member to really check it out. But yeah, it's a great interview.

Yeah, I appreciate it. There's also one that was kind of funny with an old friend. An old friend of the show. One of a three duo, if you will. We'll let the members check that out. A boy or a girl? Boy. Guy. Old past champion.

Oh, yeah, yeah, yeah, yeah. Hey, you know what else I was thinking today? The Greg shows have surpassed the Matt and Josh and Sebon podcast. That made it to 20 episodes. Greg's made it to 27. Yeah, we're at 27. Yeah, that's awesome. That's awesome. Crazy. Yeah. Yeah're at 27. Yeah, that's awesome. That's awesome. Crazy. Yeah.

Yeah. All right. Well, that was fun. Like clockwork, dude. You know, I left at 3.40 or whatever. Yeah. So I get up every morning at 6 to do the podcast. I get up and I just have this total routine.

And usually by 6.05, I'm like prairie dogging. And fucking like clockwork, I'm like, oh shit, I got to take a shit like a fucking maniac. And I look at the clock and it was 6.13. I'm like, oh my God, I'm seven minutes past my morning news. And it's about to be an emergency. We need to find a rest stop quick. It felt so good not having to do the show this morning. Oh my God, I listened to Stern an emergency. We need to find a rest stop quick. It felt so good not having to do the show this morning. Oh my god, I listened to Stern this morning.

What a fucktard psychopath. Yeah. Hey dude, that fucking line. I haven't listened to him in years. He is fucking batshit crazy, dude. Dude, that line. He's like, you want to live in it? Go ahead. No, I was just going to say the line that you either die the hero or live long

enough to see yourself become the villain is fucking true as shit, right? Oh, man. Oh, man. He's like, you want to live in a dictatorship? I don't need anyone telling me what to do. And dude, does he not remember two years ago he was like, fuck, let the people who won't wear masks

and get the injection die? Like, what the fuck is wrong with this guy? Wait, what do you mean that uh living in a dictatorship like he's referring to trump yes yes they took you know you know those scumbags the young turks yes they took one line from an interview the young turks did which is just just they're the worst yeah and they interviewed some guy saying hey man we need someone like trump who will slap everyone around and run this like like a dictatorship. And Howard ran with it and just kept calling Trump a dictator. It's like, dude, do you not know that we just lived through two years of insane censorship?

Yeah. Three years, we're still living it. And here's the other thing, dude. You have to have a system around you to be a dictator. You have to have the media completely on your side. You have to have the courts and the justice system on your side. And if you look at what's happening with Trump, I mean, he's been, he's been being shot at and, and, uh, and scrutinized by the media and by everybody else for forever. So it doesn't even qualify as a dictator. Right. He's the punk rock guy. Yeah. He's the dude against the machine. He's what the, he's the modern day hippie. It's nuts. And he keeps calling them Trumps against immigrants. It's like you fucking idiot. You live in New York. Your entire fucking city and state is being destroyed, not by immigrants. It's being run by immigrants. It's being destroyed by illegal aliens.

against being destroyed by illegal aliens. Yeah. And the thing is, too, is you have these idiots like AOC that are on there. So it's like, oh, if the problem is undocumented illegals, then we just need to document them. Like, no fucking shit. There's a system for that. And that's being like, hey, they were stealing

stuff, and so the problem is we just need to give them free stuff. It's like, what the fuck? That's idiocy. I wasn't, I wasn't allowed to work at Noble or send my kids to school or go into a restaurant unless I got the injection, but they let millions cross the border without the injection. Right now they have over 2000 kids not going to school in upstate New York

to house illegal aliens. It's just, the kids are just taking the crazy brunt of this too. Yeah. Crazy brunt of this. It's nuts. Well, they have to be. So that way they're conditioned to certain things.

So they're not, they're not going to question those beliefs of the system that they're in. I just lost audio. I cannot believe anyone even listens to Stern anymore. What'd you say, Caleb? Caleb lost his audio for some reason. I can't believe anyone listens to Stern anymore it's so it's so bad and it's so surf and once again it's so surface yeah it's so surface it's fucking nuts it's nuts and again that's that it's the reddit crowd it's

the reddit crowd yeah and that's And that's the reason why for me, like I was saying, as far as like I need that really large mission that like fires me up because that type of stuff fires me up. Like that type of stuff makes me want to work harder and longer. So that way we're able to find our like people

and bring them together in one show or one piece of media where we could have discernment in what we're talking about as opposed to, and to push back against this fucking ridiculous narrative. I saw the Vivek

endorse Trump. Did you see it? Did you see the little snippet of the speech? I listened to it this morning, yeah. I listened to it. Dude, he He's a fucking strategist, bro. He's a strategist. You think he had that planned? You think Vivek had that planned all along i don't know but it just makes me so sad that the country doesn't want someone as ambitious and as young as him dude it bums me out but think long term think

long term like i'm not the hugest trump guy like i think there's a lot of areas for improvement in that like i'm you know i don't want that people to conflate that with, uh, me being crazy pro Trump, but in terms of a back, I think it was the smartest option that he basically had because he's got his sights set on 2028. So if he comes in now and he's able to not have to go against or divide the, the MAGA crowd, if you will, the Trump supporters, but he could also reach a younger base due to his age and some of the ideas that he has. It's just positioning him for a really great long-term outcome for himself. And so that's why I think it was a really genius plan in his sense,

is to build up all his popularity, show that he's a serious player, he has credibility, in his sense is to build up all his popularity, show that he's a serious player, he has credibility, and he's not going anywhere, and then to go around and then reverse that and fully endorse Trump, I think for him ended up being a smart play. A friend of mine heard a surgeon speak yesterday, a brain surgeon,

and the brain surgeon was talking about brain trauma and the effects of having brain aneurysms and when you have a brain aneurysm and they do a surgery on you what it does is they remove a little piece of your brain I guess that the damage that's done to your brain is the part that allows you to understand social nuance and to not do things like little kids hair and not say stuff like if you don't vote for me, you're not, or if you don't, if you don't vote for me, you're not black. I guess he's had two brain aneurysms.

Yeah. Well, here's the crazy part. The big, the big guy, the big guy, because guy. Because basically, we're seeing the real Joe Biden. He's got no filter. Homeboy's busted. Yeah. I mean, look at the state that it's in. I just see it as everybody says and preaches tolerance, right? That should be a cornerstone of a value that you have is tolerance. And I also see tolerance as setting the standard. And so what I mean by that is if I'm tolerating a bunch of bullshit in my gym, if I'm tolerating gossip, if I'm tolerating clicks, if I'm tolerating inefficient movement, my coach is not coaching, that's our standard. Right? Right. Right. Right. And so that's what at some point you have to

stop focusing on tolerance and say hey we're not going to tolerate this type of shit i'm not going to tolerate fucking weakened at bernie's president that's being coaxed out there and if there was if you were ever thought that the president was in charge of anything these last four years or three years shows that he ain't in charge of fucking shit he's not even in charge of probably when he shits himself dude it just comes i will tell you his character is contagious basically we see that there's no you've ever had a teacher who who uh has no command over the class yep and so all the kids start walking over him and next thing you know people are like changing

their grades in the teacher's grade book and walking in and out of class yep and it's all because it's all because the teacher has no strength that's basically what we're seeing yes yeah we're seeing we have a leader with no strength and that even feign strength even if the president doesn't have true power even if he doesn't his feign strength uh gives uh a structure to the to the civilization and we don't even have that now. No, it's crazy. And you're right as far as go back to the teacher. I went into one of the local high school gyms here

and I was watching and fucking half this basketball team was training in crocs and slides. And they're headed out to the track. And I look over and I'm like, what the fuck is happening? I said, if this was my classroom, you would not be doing shit in your slides or your fucking crocs i go that's the standard yeah you'd be taking them off and doing burpees while everyone else who came in the right shoes got to do other shit exactly exactly yeah and and i just think that that's that's where we're at we're tolerating way too much as a country and the question is is like now if you have these

american values of standing up for what's right and pushing back against the government so the government is accountable to us and not the other way around, that now all of a sudden you're a racist or you're dividing or all these labels that they want to put on you. And the only alternative to that is just to shut up and sit down and be, and take what you're being told. And that's never been the American ethos or the American way. And I just hope it's not too far gone. No, it's not. It's not.

It's not. It's not. It's not. It's the future's right. Future looks bright. Holy foley. Dude. I fully believe.

I mean, fucking my future's right. I fully believe the future's right. Shit looking fucking great. I fully believe. I mean, fucking my future is right. I fully believe the future is right. Shit's looking fucking great. I completely agree. And then when we're all fucking millionaires. Shit's looking amazing. When we're all millionaires, we'll have the resource to take this fucking media machine that we're creating and point it at anything we want.

Hey, what do you think? A shift of gears here. Yeah. Do you believe that line? I heard it the other day from Miranda Alcarez. I'd said it before and I did an argument with people before that like being obese is contagious, smoking is contagious. Yeah. I believe almost, I think everything's contagious and that's why it's so important to be a good person. Yeah. Not play the victim. But, and I heard Miranda say

character is contagious, right? Right. So if you have a, if you, let's say you have a boss at the, at the top, like, like let's say you're in a group of friends and, and, and one of your friends is cheating on his wife, that causes instability. Your wife doesn't want you to be friends with the guy who's cheating on his wife because that in turn causes that character is contagious, right? Totally. Totally. I mean, when I think, when I think of, go ahead. No, I was just going to echo that and say, yeah, there's that line that you're the sum of the five closest people you hang out with. There you go.

Oh, sorry. Before I finish that thought, I want to go back to something you said with Greg. Yep. When he said that MBAs can't actually do anything, the way the two of you were articulating that was exactly what I've been trying to articulate about crossfit for the last two or three years they have nobody who can actually do anything they have no one who can actually make stuff that at like like what we're doing they don't have anyone who can go on the stream yard they don't have anyone who can make videos they don't have anyone who can edit

they they don't have makers there they don't like i'm they don't have they who can edit. They don't have makers there. They don't, like I'm saying, they don't have, they just have waiters and tables and menus. They have no chefs. That's the problem. It's all, and it's that MBA mentality. That's what all, and no matter how much you explain it to those people, they don't understand because they come from Harvard and Stanford MBAs.

And it's just all rhetoric bullshit. Ma'am, I forget who put it in the comments. It was one of the regulars, but they said something like that. The MBAs can't create. Fuck, I forgot what the line was, but it was perfect. It articulated what you're saying exactly.

And here's the other thing too. I don't think Don Fall has as much autonomy as one might think he does as the CEO. When you pitch your CEO, you figure you're the guy. The buck stops with you, right? Yes, Kevin. Kevin, thank you. They value capture, not creation. Yes, that is it.

What's that mean? What's that mean? Explain that to me. All they're trying to do is squeeze every last dime that they can out of it. They just want to capture as much value, right? In this sense, the sense of profits, the sense of revenue. And they're not creating anything. And you could see that the perfect example of that is Steve Jobs to Tim Cook. It's a perfect example because Apple was at the head of innovation. They were creating all this stuff. Steve Jobs was the visionary. When he died and

he passed it on to Tim Cook, Tim Cook took it from whatever it was, a couple hundred dollar billion valuation and made it into a $3 trillion company. Because all he did was continue to capture value. But we all know nothing new or amazing has come out of Apple since Steve Jobs has been gone. You mean like the app store? The app store basically is just a capture of revenue. That's right. Anything they do. 30% from everyone.

A new phone every single year and it's got incremental changes and updates to it, but there's nothing life-changing. There's no breakthrough there. We're not having an iPod moment. Or look at Google google one of the biggest companies in the world if not the biggest in our membership the the the services offered that we can offer people in terms of membership are just pathetic the back end sophistication is pathetic what we have oh in terms of there's nothing great yeah in terms of what we can offer people it's just fucking pathetic

that's right yeah no one there's no one innovating back there hey isn't that amazing also like that's completely untapped for youtube think of how many movies and all that shit itunes sells and netflix youtube is poised perfectly to take over all that space yeah and they can't yep yep because I think they still want to be able to control the narrative. And so they're focused more so on the censorship and how they're able to do that than they are on letting

creators just create and go and finding more robust tools to continue to help push what they're doing. Would be my guess. I've heard Don say that he wants to change the culture of HQ. Yeah. And after seeing what was done at Wadapalooza, the stuff that HQ put out, I see that the culture is actually taking a step backwards.

It's actually, if that's the change he wanted, he went in the wrong direction. Yeah. Five or six posts. They don't tag Wadapalooza once. There was no mass promotion. Like think of just the way all of us in the locker room mass promote each other. Why wouldn't CrossFit put a maximum horsepower into promoting Wadapalooza? It's the largest community event outside of the CrossFit Games. Would you agree with that? Yeah, for sure.

Why wouldn't they fully support that? Why wouldn't there be a post every hour? Why wouldn't they be tagging Wadapalooza nonstop? Why did they have one of the largest booths at Wadapalooza? It's probably a, I don't know, $40,000 booth, I'm guessing. They had seven media people there. And none of their posts have Wadapalooza tagged. As a matter of fact,

another way to kind of bury Wadapalooza, like they're threatened by it. Why did they even go there then? It's bizarre to me. I cannot figure it out. But meanwhile, in our group, in the locker room, we all take turns promoting each other. I don't know if you've seen, but between our media team, between all the people, you know,

Copy Pods and Wads, Heal or Bar, Heat One App, Barbell Spin, Get With The Program, all those people, it's like over 300,000 views, not to mention the fucking hundreds of thousands on social media. Those are just on the, or on personal websites. Right, right. And why? Because, or on personal websites. Right. Right. And why? Because we all supported each other.

Yes. We all tagged the fuck out of each other and are constantly, like we use our platforms to promote the other platforms and vice versa. Yeah. I mean, I would definitely do that.

I would definitely say we all uplift each other, but at the same time, I would also say that we're all creators. Every single person. True. And this is why I feel so, so lucky to be a part of that group. Spend taking pictures, writing, going on podcasts, spend single person. And this is, and this is why I feel so, so lucky to be a part of that group. Taking pictures, writing, going on podcasts, spend on everything.

Bro, everybody in there is in a pursuit of something, right? And, and that, and they're creating and they're problem solving in real time and they're able to continue to, to advance everything. And that's why it's such an awesome group to be a part of. But at the same time, we understand that there's abundance and we uplift each other because it's gonna helping one helps all right and um yeah and so it's it's it's cool to be a part of it but i i just i i think you're right i don't think just going back to the culture with crossfit i think that when you have a company that's been through has been five five CEOs in the last three years? You went from Dave to Rosa to Allison to... Well, yeah.

You can even count Greg in there. Right. So when you have that much of leadership changing hands, you don't have everybody who's in the boat rowing in the same direction at the same time. You have everybody who's jockeying for position for self-preservation. And so, yeah, yeah. And to be, to be fair, that's the way it was my last two years there too. Absolutely. Oh, and don't forget Jeff, Jeff Kane. So six CEOs, you're right. And they put in, you're right. And so they were jockeying. We were all like, we than jockeying for position, everyone's terrified they're going to lose their job.

Right. And at the same time, if you're terrified that you're going to lose your job, how much of you is going to go out and innovate and try new ideas and take risks? No, you don't even want to talk. You're scared. Dude, you just want to fall in line and check the box and make sure that you're doing your job well enough to where you don't cause too much of a ruckus, right? And so when that's happening, especially because all their people are remote, I don't think that there is a culture. And I could be wrong because I'm on the outside looking in. Yes, please.

There was a video I made, just shot with my iPhone, of Avi doing squat grace three years ago. Right. It's the 16th most popular video with 42,000 views on CrossFit in the last, let's say, four years. Hiller saw that and goes, hey, can you have Avi do squat grace again? And I'm going to put it together. And I said, oh, okay. And I said, hey, what do you think about just offering that to CrossFit? Just like, you know, to mend some bridges, yeah an olive branch if you will yeah yeah cut the two

together he's all dude absolutely he may have even said i was thinking the same thing i can't even remember i'm like okay he cuts the two together he offers it to them and they don't, they don't, they don't air it. Yeah. It's no fucking sense to me. I mean, I also,

it's a slam, it's a slam dunk. Right. And it's already made from at $0 cost. All you gotta do is publish. Yes. Yes. You just gotta publish it.

And he showed them the model and he showed them the model. If they have limited resources, Yes, yes, yes. He's got to publish it. And he showed them the model. And he showed them the model. If they have limited resources, go back to anyone who's done a workout video in the past. Go to Dan Bailey and be like, hey, Dan, can you set up your iPhone and do Grace as fast as you can? We want to put it on the… Like, he showed them something that will generate massive views. Go back and pick all the biggest videos.

Have Annie do it. Have Greg Amundsen do it. Do a whole series where are they now it will cost you nothing these people can shoot in their iphone it shoots in 4k now i mean it's just it's um it's truly unbelievable dude yeah i mean it's it's my it's mind-boggling and i think i'm glad that we're contributing though the behind the scenes is going to the behind the scenes is going to elevate the level one it's going to be the largest open in history and and i'm glad to be a part of it yeah yeah and

i just think it goes back to the thing we're like if if everybody is feel for fearful and we don't really know who has the autonomy uh to do different things or to take risks or to take chances or there's a lot of red tape meaning i have to to get permission from so-and-so, then they have to get permission because they have this or that going on, that you've killed what I thought was the biggest asset that CrossFit as a company, even as a crew, had, which is his ability to be nimble and to execute very quickly. No, no, you nailed it, nimble. And when Don was on the podcast, said hey we need to make we need

to measure things and get the data before we move forward i'm like careful dude making content is so cheap if you wait around for collecting data on what's important you're gonna miss out yeah and it's turned it into a slow-moving machine and you nailed it i've been pure yeah it appears that they're not in nimble and they're not able to execute. And you're right. And that they're scared. They're acting from a place of fear. And I want to make this clear.

It's not against people personally that are working in CrossFit. I mean, I think that there's a lot of talent within that group. But if they're not able to express that talent or given the freedom to do stuff without being in fear of losing their position or getting some sort of political thing happening internally within the company of like, we have this set, you did this, and this screwed us up. Um, then dude, then they're not going to be able to, I agree. I totally feel for the people who worked there. I stopped the CrossFit podcast. It was probably one of the most successful pieces of media we've ever made that year. I stopped because I was told that the, um, not indirectly. I was told that the CEO, Jeff came at the time, hated it.

And they were going to fire me if I kept doing it. And I stopped it out of fear. Right. I totally feel for those people. Yep. Yeah. And I froze and I didn't, and I didn't, and I wasn't able to produce anything for two years.

Yeah. I remember 2018 to 2020. You're absolutely right and i was senior there and i froze yeah so yeah i yeah it's i i don't um i'm not blaming anyone directly either it's uh but that culture there man dude uh this you should never be afraid to uplift your competition ever ever ever, ever, ever. I want to, I'm, I'm bringing something up on the screen real quick. Cause I just want to show, this is a recommendation. This is so much better not seeing the comments. I can't,

I'm just looking, I'm just driving, looking at it. There's a book so much clearer in my thoughts. There's a book written by a Reed Hastings and he was the founder and first CEO of Netflix. And Aaron Meyer is also in the book. And she was head of HR, but they actually didn't call it HR because they didn't want her to operate as an HR. And the book's called The No Rules Rules, Netflix and the Culture of Reinvention. And the reason why I bring that up is because if you read that book and you find that the culture and the freedom that the staff had to allow them to do their job, you now understand why Netflix was able to keep up with demand scale and innovate at the pace that they were able to innovate. And inside that book too, they talk

about, Hey, if, if seven's working for us and we're giving him control of media, all we do is say, hey, here's your budget. Go for it. And as we figure it out and as we need to make adjustments, we'll make adjustments. And that's why Erin Meyer was so important to that because she had to curate that culture and let people go really quickly that weren't able to fit inside of it. They didn't have to get their budgets approved. They didn't have to go through all this red tape. They were given the freedom to do what they thought was best to continue to innovate and continue to move, move that company forward. And then if for some reason they saw that they took advantage of that,

they were cut out. Yeah, that's exactly what I did. My job as head of media was to protect people like Kieber and Mars and let them fucking produce at a fucking rapid, insane pace. Do whatever they wanted and protect them from anyone in admin who might slow them down. To give them all the money, cameras, Kieber, Mars, Dave Barrett, Gary Peterson, Torrin, everyone. Mike Kozlap. My job was to protect their ability to create and to trust them. And they

did. And we murdered. And they knew that's exactly right. I didn't micromanage. They were CrossFitters through and through. Well, at that point, your job wasn't to manage them. The job was to protect them. So then that way they could shake them. And their job was to, and they were able to shake the fear of like, Hey, if we take this risk or we do this thing here, we're not just going to get the ax and seven. We'll have our back in accordance of like, Hey, if we take this risk or we do this thing here, we're not just going to get the ax and seven, we'll have our back in, in, in accordance with like, Hey, let's give these guys a little bit of space and let's see what works. And then we'll adjust from there. Right. Yeah. And so I, I, you know, I think now under the current structure that the company is in it again, I'm on the outside looking in. So when, you know, what the

fuck do I know? But from what I've seen, um, it doesn't look like they have that freedom at all. And I, it was funny. One of the first things I had, I had said, it doesn't look like they have that freedom at all. And it was funny. One of the first things I had said, you were one of the first people that I told outside of my wife, my family and stuff. And I can't remember when it was, but it's very early in our relationship. And I said, hey, yeah, I started going to those DDCs and I wanted to get really close with Greg because I knew at some point that CEO title was going to have to move from him to somebody else. And that's what I wanted to do. I wanted to be CEO of CrossFit. I remember that.

Hey, if you don't dream big, big things won't happen. 100%. And maybe you still will be the CEO of CrossFit someday. Well, now it's funny because I'd rather have a board seat. Oh, interesting. I don't want to be the CEO anymore. I'd rather have a seat on the board. I'd rather have two seats on the board and more votes than some of the other people, than the managing partners over at Berkshire. Oh, interesting. Interesting. move towards more of this business as usual type structure rather than the way that it was

originally when Greg was at it. It's funny how that changes. And then now if I was at a board seat, I would still have to deal with however many people are sitting on the board in terms of making a single decision, as opposed to having the autonomy to sit at the helm and say, this is the direction we're going. We're going to commit to it and let's roll. Go ahead. We're going, we're going to commit to it and let's roll. And, uh, if, go ahead. By the way, Jennifer say the, uh, brand brand president, uh, over Levi Strauss, she said the exact opposite, by the way, and that worked for her. Her thing is when she took over as brand president, she said there were a bunch of people with autonomy in the marketing department.

And what she did is she got everyone on the same page. I didn't have to do that because Greg got everyone on the same page because he was such a strong leader and kept sharing the vision. So as long as I could get the vision, Greg's vision to the people, then it was fine and everyone could still have their autonomy. So there was a little bit of a tweak. Hers was not like that. I'd also say this, the con of that was is that I created the hardest working group of three madamas fucking the world's ever seen. My crew, because I protected them so much and I gave them

so much, were insatiable and it was almost impossible to make them happy. They always wanted more and I was always striving to give them more. But that's when you're needing talent, that's one of the things you have to deal with you have to be able to deal with that and they all deserved it no one was a pre-Madonna undeservedly they were all fucking like powerhouses

yeah everyone was dope yeah crazy talent and look they went on to do great shit I mean look at Heber and Myers right 100% and it's funny that you said like when you were Jennifer, that she had to pull everybody together to get everybody on the same page. And that's what you do not need to do when you have a strong visionary, like Greg, just to echo kind of what you were saying. It's like, it's like they, everybody was

on the same page. They all came, they all came home. That's what they, they knew they wanted to carry that mission and they wanted to get that vision out to as many people as possible. And they believed it. And most of them still do to this day to their core. So when you have a strong visionary like that, there's not really much you need to do in terms of alignment with people. You just let them run with it. And then Greg just continues to speech that message. I, I visioned Greg being somebody as CrossFit that like, as he walks around the office and when he was in there, if you stood next to him for long enough, he just started going off on the vision and the direction of the company. And you were like, okay, this is awesome, but I got to go do my job now. Right. And that's exactly

who you want. You want somebody who is just constantly selling you your, their, their vision, constantly telling you the direction of the country, a company constantly striving for more and more and more. And then that way you never have to worry about direction. You never have to worry about, Hey, where's this thing going? What's what's our initiative here? Like,

what are we actually doing? Because he was, he, he was it. He was telling you exactly what it was and they were all there to do it. A hundred percent. Yeah. You nailed it.

It was, it was, it was crazy. He was vomiting the vision endlessly. Yeah. Yeah. Yeah. And, and doing amazing pieces that would

like five buckets of death that would just completely charge the company oh yeah community yeah a hundred percent just fucking just completely charged the base yeah and that's another piece of it right like i was attracted to that uh vision that greg. I didn't work in the company. I never even got to see the upstairs of HQ, which was a bummer because I would have loved to have been able to tour that. And I got it and I understood it and I did what I needed to do to get close to it. Oh, you guys got to roll up the windows. I'm getting that roof vibrating.

Please. Thank you. Oh, we rented a Lincolnincoln navigator oh nice yeah so it's a brand new lincoln navigator so much nicer than my fucking 2016 toy sienna i love my sienna i ain't shitting on it yeah yeah don't do that man now yeah that's awesome that Hey, so you're going to be back. Go ahead. Go ahead. I also want to add this. You guys are going to be absolutely blown away at what Patrick Rios is putting together from Wadapalooza. Oh, dude.

I'm so thankful to Tierra Wadapalooza for giving us the access they did. They gave us crazy access, we took maximum maximum advantage and this innovation of micing the um athletes you guys i'm so excited for and jason hopper and dallin and colton took advantage of it you know what i mean you didn't waste the opportunity yep and you guys are going to be just tickled man that you see stuff. The little bit that we've been getting sent back to us with Rios has me so pumped. Not only is this going to be awesome, but I just love when we stretch the capability of what's been happening.

When we innovate and it goes as well as it did, and it's just like, fuck yeah, that's going to be awesome. People are going to love it. And then I love sitting back and watching everybody else have to scramble to keep up yeah i am i am curious who's going to start doing that next it'll be a little bit because i think one of the issues is is that a lot of the creators in the space and this is not shitting on them so do not take this wrong it's about them it's not about the athletes it's not about what's happening it's not about what's happening. And so I think that to make that transition would be tough.

I hope they don't do it. Yeah. Yeah. Yeah. Yeah. I don't. Yeah. And I don't,

and I don't know if that fits what they're trying. Like, I don't see Heber Marsh doing this because that show is about them. It's about the athletes as well too, but that show is about them. Like you're on the journey with them and they like to find things that they do with, with,

uh, with content, right? Like, so they'll go out and do these crazy challenges or different things like that, because that becomes a meat of meat and potatoes of what you're watching. That is what they're creating the content around. And it's really tough to do what you do and just interview them and allow the people's story to be the content. And, um, I think that's why the behind the scenes was

always so, so successful was because like, uh, Jason from, um from CF Media said when he was like, hey, these guys will tell you who to watch and who's going to win, but those behind the scenes tells you why you need to care. And that was like such a great line as a sum it up because you're right. We're building relationships with these athletes and the athletes that are smart. I'm going to go on some real quick right here. The athletes that are smart will get fucking close and they will allow us to do it. We will make you superstars. The ones, especially those fucking agents

that want to tell you, don't go on, don't associate, they are fucking you. They have no idea about a long-term vision. They are trying to play it safe in their eyes and they're leading you down the wrong path. Because as you will notice with Tia and as you will notice with Matt, that you could be at the absolute peak of this sport for years,

for years, have all the attention in the year that you are gone, that drops by 50%. Year two, you're irrelevant unless you are continuing to do stuff in the space. So athletes that are listening to the show or listening to the segment, please take advantage of us. Use us to your advantage.

Okay. And I'm not talking about early heat. Let me tell you who did take advantage of us. Use us to your advantage. Okay? And I'm not talking about early heats. I'm talking about final heats. Let me tell you who did take advantage. Let me tell you who did take advantage, who was never a champion, and is still relevant. Josh Bridges.

Yeah. Yeah. Yeah. Exactly. And he took huge advantage of that, right? Dude, you fucking loved watching that guy in behind the scenes. And him just being him,

you fell in love with, with him. And, and that is something that's evergreen. And that's why he's been able to, to capitalize on, on his, um,

space in the CrossFit community for as long as he has. And then even, and even pivot and change to more of his, uh, military training and everything else and continues to, to have good success. And I bet you Colton's dog sales are going to double this time.

Yeah, he's going to be a superstar. Even I want a weenie now. Even I want a teeny weenie. You're considering a purchase there. Yeah, yeah. Yeah, yeah. Hey, thanks for taking over the show and holding the

epic standard that the Semon podcast has and just hitting the home run. I appreciate it. Thank you for the opportunity and thank you for Caleb for coming in and rocking it out with me. You guys are the two best partners a guy could have. I just love fucking having you guys, seeing you guys every day, talking to you guys every day.

Likewise, brother. All right. All right. Thank Likewise, brother. All right. All right. Thank you, Caleb. No problem. Safe travels. Caleb's going to do a show by himself. Yeah, buddy. He's ready. He's ready. He's ready. There's never a ready

Caleb. He just got to get out there and do it. All right. I will talk to you later. Tomorrow, we're supposed to have Denise Moore on She has an amazing Wild story I just don't think I don't know if I'm

I don't know if I'm going to be able to do Denise Moore tomorrow At 7am I don't even know if I'm going to make it to Idaho Oh really I don't know if I'm going to have to stop at a hotel Dude it's just The freeway is littered with like storm warnings that the apple app and so let's just stay in constant communication we may have

to move her okay i really want to be able to do it yeah um really it's an amazing story it's an amazing amazing story you guys are going to be blown away at the adversity she's overcome and persevered and not played the victim and just crushed. I just don't know if I'm going to be, I don't know what's going to happen. Okay. Well, let's just play it. Let's just play it by ear. Let's see when you get there, what the setup's like. And then she's listening to the show right now. So what we'll do is if for some reason we don't think that we could pull that off, we'll stay in close contact with her and I'll get her

immediately scheduled up to the next available date that we have. All right. Cool. Love you guys. Talk to you guys later. Caleb, later.

Susan, bye. Later. All right. Awesome. Okay. Two hours, 26 minutes. Damn. Wow. Hey, how much can you

bench press? Like a max? Probably over 250. Last time I checked, it was 250 and I was like a year or two ago, I think. I'm still waiting to find somebody that could bench press less than me. I do a lot of push-ups though, so that's

probably why. Dude dude we had this breakout yesterday it was like oh 225 at least yeah at least okay i think i i recently i think i've hit like 205 um it's not good it's it's definitely put it this way, dude. This is going to be bad. I could snatch more than I could bench press. Yeah. I can't snatch for shit. I've snatched 225 a few times. And I've snatched 225 a few times. Hi, caller.

Welcome to the show. Caller, welcome to the show. Hey, what's up? How's it going? What's your name? Edgar, how are you? Edgar, what's going on, brother? I'm great. How are you doing today? Doing all right. Missed you both at Woodapalooza. I know you were dealing with something else, and Caleb was dealing with his nowhere, whatever it was.

Yeah, frozen icicles off his mustache finally got my seal gear yesterday a little bit late but we got it nice um something else federal looks totally different in person what do you mean good or bad good or bad I mean it seems like

he has lost some weight yeah too soon too fast too soon what does that mean what do you mean by that

I don't know when you lose weight too fast you seem wiggle a bit something that cross will fix but you know how it is. Yeah. Well, he's been pretty strict

on his meat and fruit only diet. I mean, when I was with him in October when we were at J.R. Howell's Crash Crucible, he was strict to that. I don't know if you guys saw his thing. I was not. I've had a term sugary suit

in my mind. But yeah, man, he's been on it for a while and i think it's one of those things like if you see him a lot and normally he's sitting in the chair then you see him in person it might seem like that's happened relatively quickly but i've been watching his journey and stuff like that so i don't think it's been as quick and also now he's on this 100 burpees a day thing so wow yeah the pleasure of meeting jr um i mean everybody the whole team um had the pleasure of um you know meeting some of the athletes as well the experience was really awesome i cannot complain first time i i attended to urupalusa thanks to my wife that decided to give me that for my birthday. So we finally made it happen.

That's awesome. And I'm stuck. I'm already planning to go next year, honestly speaking. Oh, that's amazing. Hey, how was it meeting everybody from our crew here? Was anybody a douchebag to you? Not really. I had a pleasure of having a long

conversation with Pedro. The Heat1App team entirely, including the back-end guy, the one dealing with the applications on the behind-the-scenes. I had a pleasure of giving some feedback on whatever I saw could work.

They were really open to hear whatever we had to say. Took some pictures with the whole team after the podcast with them basically for about an hour and some change while the podcast was going on live. The team was awesome. I mean, nothing to complain about. That's awesome. That makes me happy. Yeah, those guys in our crew that we roll with are really good people. And I know anytime they get around people

that want to talk or have a conversation, they generally lend their time. And when people like Tyler Watkins is asking for feedback on the app, that's super genuine. He really wants to hear from your perspective because he's not interested in protecting his ego. He's interested in creating something awesome for people.

That's what I sense myself as well, because they were open enough. And within the podcast, they say, hey, if you happen to have any feedback, that guy over there, if I'm not mistaken, his name is Brian or something. That guy is a to-go person, whatever he has to say. And we certainly turned back to him and said,

hey, I see this. And I even myself had some questions and he was open enough to explain whatever I And I even myself had some questions and he was open enough to explain whatever I had some confusions or some questions on. Awesome. Awesome. Before I let you go, I've been sending you through Instagram, both of you, this guy that has been taking a cold plunge for about 400 days right now uh if you've seen it awesome guy awesome story check it out might be a good guest to have it on the podcast awesome we definitely will please send

it i think i know who you're talking about but send it over so i make sure it's the right one and and we'll see if we could uh get in contact with them we appreciate the suggestion for some for some reason i cannot send you messages, but Caleb has been seeing my messages. He has replied a few times. Awesome. Cool. We'll hook it up. Thank you, Edgar. Thank you very much. Glad you had a great time at Waterpalooza. Thanks, Caleb. Edgar. Bye, guys.

Bye. Hold on. Where's Dan? God damn it. Dan Garrity. I'll never forget when Susan was a douchebag to me at zellos damn it is like oh that sucks to hear i'm so sorry if that actually happened like dude i really try hard to like make sure that anybody that wants to spend a second saying hi or something like that that i i really try to like like be present with them and like shake their hand and like say hi or, you know, give them a, give

them a moment. Um, not give them a moment in that sense, but like, but like give them my time in that moment is what I mean to say there. And, uh, so that sucks that that happened. I don't recall it at all. Um, because when you're big time, like me, you don't remember those little things. No, I'm just kidding. Oh no no i'm just kidding oh no i'm just kidding dan if uh next time i'm in contact with you buddy we're gonna spend i'll give you like a ceo shirt or something like that and i'll rock it out yeah tear wadapalooza fuck excuse me tear tear sorry is this the dude that edgar was talking about yeah i think so light up not today good morning guys it's day 365 i've taken an ice bath every single day

and to celebrate we're keeping it simple i'm not going to be doing the moonwalk i'm not going to be popping champagne bottles and there's absolutely no way i'm gonna light off fireworks just because we hit this milestone. It's just going to be me, you, and this ice bath, and we're going to finish this thing exactly how we started it. It's minus six degrees Celsius out here this morning. The water temperature is a balmy one degree Celsius. We're going to do 365 seconds in the ice bath this morning. And like always, my friends, it's going to be a good day. Hell no.

Damn. Yeah, no thanks. That looks horrible. Yeah, that takes some. Dan, I'll just take a standing next time. You got it. Cave Dastro, Sousa acting like he's Leonardo DiCaprio. Yes, but specifically Leonardo DiCaprio

and Wolf of Wall Street. Let's make that very clear. Not just like Titanic, Leo, or like any of the other ones, like Wolf of Wall Street Leo. Okay, make it clear. Cross fat. Can we talk about Susan's etiquette?

I don't know. Danielle seemed to be cool with it. So. All right, guys, I think we're gonna take off. Caleb, anything else want to add before we go? Nope. Just that the seat or the new episode behind the scenes is out you want to be a ceo member go ahead and watch that otherwise that's pretty much it all right guys thanks for joining

us thanks for hanging out with caleb and i hope you guys enjoyed some of the questions with uh greg and the call with uh sevan we will see you guys tomorrow i do believe um denise we will be in contact with you uh if he's not able to make it, then we will definitely get you rescheduled soon. I appreciate everybody hanging out like I started the show with. Thank you, guys. Thanks for showing up. Thanks for always being here. Can't tell you how much it means to us. Have a great rest of your day.

Bye-bye.