The Sevan Podcast - REVIEW of Dave Castro’s WIR Dec 4, 2023

Episode Date: December 5, 2023

Welcome to this episode of the Sevan Podcast! Register for CrossFit for Health Summit HERE - https://www.crossfitforhealthsummit.com/?ref=https%3A%2F%2Fwww.crossfitforhealthsummit.com%2Fa%2F2147719788%2FezYHjNhB 3 PLAYING BROTHERS - Kids Video Programming https://app.sugarwod.com/marketplace/3-playing-brothers/daily-practice ------------------------- Partners: https://capeptides.com/ - CODE "SEVAN" FOR FREE SHIPPING https://www.paperstcoffee.com/ - THE COFFEE I DRINK! https://swolverine.com/ - THE SUPPLEMENTS I TAKE! BIRTHFIT Programs: Prenatal - https://marketplace.trainheroic.com/w... Postpartum - https://marketplace.trainheroic.com/w... Codes (20% off): Prenatal - SEVAN1 Postpartum - SEVAN2 https://asrx.com/collections/the-real... - OUR TSHIRTS https://www.vndk8.com/ - OUR OTHER SHIRT https://usekilo.com - OUR WEBSITE PROVIDER 3 PLAYING BROTHERS - Kids Video Programming https://app.sugarwod.com/marketplace/... Learn more about your ad choices. Visit megaphone.fm/adchoices

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The more you talk of it, the less you understand. Hold on to the center, baby. That is your Tao Te Ching reading. You know, there's a few people in the audience, like 99% are like, what the fuck? And 1% is like, oh my God. He just spoke to me. Oh my. Hey, Mike McCaskey, I'm rich. Me too, baby.

Me too. Welcome to the club. Rambler, what's up? You're at the airport. Cool. You know people think you're weird. Audrey, hey, how are you? Paul, what's up, buddy?

How you doing? How you doing? How you doing? What is it? Nice part, dude. What the fuck is going on with your hair? But I appreciate the comment. 69th. Burby dude, second.

Hey, good to see you. Sousa, first. Sousa's first. I saw Sousa before I saw any of you guys. CJ, I don't like those odds. He's always like, that is God. Really, is that the rep? I don't think that's true.

I don't think that's true. Yeah, I'm right on time. What's up, sexy folks? Sousa, you recovered from the party yet? Everyone teased me for those Sevan photos. They thought I printed them out and left them on the tables. I don't even want to know what that's about. You're freaking me out.

I printed out all the photos we got from our 10-year anniversary, but there was like a crap load of them of you and Mike and Mike shirtless. So I like handed them to him and I was like, here you go, bro, your private collection. Hey, I hope there wasn't a white dollop on any of those photos, a white dollop. Josh, what's up, buddy? What is up?

Still haven't forgotten the invite. I need to visit you. Ivana, hey. Wanna love? Anytime, baby. Anytime. Okay. SE Fitness.

Whatever that means. Santa Cruz Fitness. Adam. SE Fitness is like all up in my DMs these days keeping me up late at night extra sloppy hey okay listen it is the dave castro uh week in review review of the week in review the dave castro and i was like hey i don't want to spend a lot of time on this bullshit tonight so i I'm not going to invite a lot of people. And Susan was the only one who could come. So.

I. Wow. 22 minutes. Holy shit. Well, we better not fool around. Ready to party. Let's do it. Okay, let's go.

Week in review. December 4th 2023 cap michelle laton not cap main site michelle latondre is programming for main site for the next two weeks so if uh if you want some cool fun programming check out the main site crossfit.com michelle is our guest programmer of this continuing effort we have going on with Mainsight where we bring in community. Oh my God, a cis white woman's doing Mainsight. How exciting. Members to program. She's a longtime games athlete, affiliate owner. She has her own programming platform now that she offers affiliate programming, competitive programming, and programming for just the average CrossFitter. She's also coaches.

She coaches Patrick Vellner and I think a number of other athletes. So Michelle Letendre is our current guest programmer on main site. Michelle Letendre? Is he saying her name right? I don't know. I thought it was like Michelle Letendre. Isn't it like the weird French thing when you don't really – LaTondreau.

Le Michelle LaTondreau. LaTondreau. LaTondreau. Oh, LaTondreau. LaTondreau. The Health Summit is February, early February. The Health Summit is early February, the Health Summit. It's in Austin, Texas, so check it out.

Sign up if you haven't. We'd love to see you there. We have a great – Oh, my God. It's in Austin, Texas, so check it out. Sign up if you haven't. We'd love to see you there. We have a great— Oh, my God. He's so excited. Wow. This is an amazing plug. The Health Summit in Austin.

Did his dog just die? My God. What is wrong with this dude? This is at 1.2525 it feels like it's at 0.75 it is yeah no uh hell summit austin texas february 3rd you can dave will be there you can ask him what he's on when he does the week in review my god list of speakers um there's gonna be a couple panels i will be on one of the panels i don't know the topic yet also i will i will be leading a work how the fuck could you be on a panel already and

not know the topic hey that's like noble we got a brand we just don't know what we're gonna sell i'm on a panel but i don't know what it's about. That's weird, dude. That's so weird. Man, that's funny. Jeez. He's going to be on the day prior. So I think he might be on that panel with Jocko. Oh, okay. Check out him and Jock.

Then it's going to be about energy drinks and not wanting to be one guy telling all the SEAL stories and one guy who doesn't want to tell him. One guy who can't get him out fast enough. And the other guy doesn't want to tell a single one. Yeah. I don't want to leave Dave alone. He doesn't want to talk about SEAL stories. Our health summit in Austin, Texas, in early February. The last week I was in Fort Worth for a day checking out the, and we were looking at layouts for different pieces of the competition, where things were going to go, where people were going to be. Not much in relation to the actual competition, but more in the logistics of everything and the behind the scenes and actually even Spectator Village, stuff like that.

So a really good meeting. I think we got a lot done so every time i go to that venue i'm excited about the the event being there and the future um of the games in that arena for the next year so excited for those of you who don't know what he just said was i went to fucking the game site and we said the events will be here the warm up area will be here the medical will be here the media will be here. The warmup area will be here. The medical will be here. The media will be here. The vendor village, that's what they did.

That's what it was. He went there and did that. And then probably also did work on some like thoughts on some events too. I did about that from there. I flew to Texas or not Texas. I flew to North Carolina and I went to Fort Bragg, went to a friend's retirement, really good event, enjoyed it.

Man had served 25, 26 years in the army and so i'm really cool seeing him at his work getting when he says that that means it was a delta force guy uh when he says the army that's dave's way of saying delta force that's the that's the regiment chuck norris was in celebrated by those he served with i had worked with the guy a long time ago stayed in contact with him still and close friends with him and so it was really special thing to be um at his retirement for those of you don't know dave was a uh uh uh navy seal i think they're called operators there's different teams for the navy seals dave was in the highest level team that you could be in meaning that if you got the most fighting in general that's what it means you have the most

most skills you have the most ceus continued education units you can get at the hell summit yes you can and he also did a swap with delta force meaning uh you know like in the second grade you might swap out with a different school somewhere well he swapped out some of the seals went to delta force and some of the delta force guys came to the seals i don't think it's a lot of dudes who do that no it's it's called dev group right and the selection process for that is crazy it's harder than even like the seals oh i've heard that term used the development group that's when it's mixed oh you're talking about being seal team six is dev group or when they mix them up like you'll get a combat controller from the airport so you get one of these delta guys or a couple of these delta guys a couple of seal team and like get like the tip of the spear from each part and put them together

for okay yeah says this guy who doesn't know much about them i thought there was i thought it shows how much i know i thought that us civilians called them seal team six but seals don't call themselves that selves that they call themselves the SEAL Team 6, but SEALs don't call themselves that. They call themselves the Development Group. But what you're saying is my point. Some smartass will tell us in the comments in a second. Yeah, DevGroove for sure. Anyway, Dave had a job where he got bad guys.

Met up with some of our folks at 18th Airborne Corps with the Army effort that we have going on. And so that was cool. That means right there that he went to go to his friend's retirement party but then build it to crossfit because he also did some work there company card yeah yeah okay adam dev group is seal team six okay so point not point for suze okay good we don't know big bag of nuts but but but that. That's what his day of the first part was talking to us. The second part was talking to Don and HR. Oh, just so you know,

I did some work over there. So you have a, we have courses going on in Europe too, right now that just started a week ago. So we have courses for third idea, third ID in Savannah, Georgia that are going on. And concurrently at the same time,

we have courses for 3rd ID at multiple different locations so really proud of the team really happy that it's scaling like it is and we're able to make a powerful impact Hey if you're a CrossFitter and you hear this this is fucking huge

you want army fucking guys doing this shit, you want all first responders all law enforcement officers, all military doing CrossFit. It is critical, in my opinion, to the success of the brand. It is like a big fuck you to the world. It's tip of the spear shit. And those guys come out and open affiliates and join gyms. And those guys tell a lot of people.

Those guys are great for the brand you got this dipshit in dubai saying crossfit's dead have you seen this fucking idiot oh yeah that was ridiculous yeah that was so ridiculous um this is like yeah when he's huddled in the corner and the fucking u.s army comes in and saves him from fucking iran uh he won't be saying that shit and all those guys do crossfit yeah okay here we go look at agree yeah thank you thank you uh bingo yeah thank you thank you dave handled the bad hombres yes thank you here we go those soldiers by empowering them with the knowledge they need to make themselves better war fighters and while i was there on the way back i stopped off at two affiliates

um i actually stopped at like five but a number of them were closed because it was that range from when after lunch to before four or five that affiliates typically aren't open. So as I was driving from Fort Bag to Raleigh, I Googled local affiliates or CrossFit, stopped off at a couple that were closed, three or four that were closed, and then ended up hitting a couple, so two that were open. Great visits. They were super close to RDU, the airport, and had a good time talking to both affiliate owners. There are two gyms that are 800 meters apart. So the one is here and the other one is 800 meters down the road. And those two gyms get along great.

One is really big and they have like a sports performance wing to it. The other is really small and they have very different looks, both fundamentally doing CrossFit inside and they're both affiliates. One with the sports performance also has a lot of non-CrossFit stuff. They even have batting cages. But really cool to see them both getting along and being so close. I've been to other locations where, well, Miami, even in Guido Trinidad's gym. I don't know if the other one's still open, but I know he is.

For a while, his 200-meter or 200-yard turnaround point was another affiliate. I've also been to locations in San Diego where it's like that. Now, I'm not saying that I endorse that. I'm also not saying it's a bad thing. What I'm simply doing is say, I'm just highlighting, there are instances where gyms are close to each other and everyone gets along and everyone's doing fine. I acknowledge there are also circumstances where gyms are close together, CrossFit gyms, and they do not get along. But it's not just if they're close together, there's issues with it. That's not the case.

I think sometimes people will make you try to believe that, but it's not always that way. Was that a direct link to the conversation we had last time? I wonder with him on the show or no, because we were like Taylor and I were talking about it and I was like, yeah, there is some of that depends on the proximity. Like we're competitive. Oh,

oh, oh. Yeah. I mean, that's just my, yeah. Coincidences. Yeah.

Interesting. Right. Okay. I will say this. dave was visiting gyms that sounds like the day that the email went out to affiliates most affiliates susan didn't get one to most affiliates saying that their prices were going up by the way susan's prices aren't going up probably because he does the show and they're terrified of him. He did not. Prices are actually going down. Excuse me. They pay me now. So, um, so Dave was out visiting affiliates.

That being said, uh, Dave visits affiliates all the time. He's so good at that. Yeah. What do you think about being closed during the middle of the day? That's very typical. Mine is too, like to classes, but usually that's the time that like i'll get in there and work out or a couple of the coaches will work out like me albert when mike coaches he usually gets in there early works out at that time so we're usually open

open but most are closed classes are going on it sounds like annie runs a class every half hour fucking 12 hours a day yeah well with the size of her gym she would have to to accommodate that many people right a thousand yeah that's that's good for them that's amazing yeah and she's flat flattened it's flattened at a thousand oh it flattened at 250k revenue a month so uh we're real disappointed hey how bummed do you think those gyms were that watch this and like was like like, Oh, did he stop by and I missed it. Oh, right.

Right. So bummed. Yeah. You ever stopped by your gym? No. You got to be invited a couple of times, but you invite them to the tenure, but into the tenure,

you invited Greg to the tenure. Katie Hogan was there. Katie Hogan was there. Yes, she was. Yeah. Craig Howard, you were there.

The powerful Katie Hogan. Now I'll dive into comments. I mean that sincerely, by the way, too. That's a powerful human being. Yeah. That was awesome. Charming, intense, beautiful, present. Cleans more than me.

All that shit. All the metrics are power. Works her ass off for all the affiliates out here. There you go. You like her? You like your country manager? Yeah. off for all for all the affiliates out here there you go you do you like her you like your country manager yeah i mean she has such a huge region that like the fact that she's able to like keep up with it even at a small part is just nuts like they they really have a large expectation of her i

mean she fulfills it but it's a lot of work yeah imagine she came out on a saturday to your uh yeah yeah she hates you let's cross it affiliate fee is for licensing. Beyond that, what HQ is offering us is extra and well above and beyond. Forty five hundred is a low barrier to entry compared to most businesses. So he's talking about the recent changes that we made with the affiliate agreement. Oh, thanks. We know. We know. We raise the fee, the annual fee from $3,000 to $4,500. It'll take place. It'll go into effect next year. And we also added a level two requirement. So every affiliate owner within a year of opening must have their L2. Or for those who've been around for a while, when they sign this licensing agreement, they must have a level two. So it's trending in the right direction. This move will just ensure that we get all of them to have their level two. Why the level two requirement? Because we believe the level two is a step in helping maintain a higher level of quality within the affiliates, a higher level of training within the affiliates. And one way we can impact

that and make it better is to have a requirement like that. So we think it makes a lot of sense. I think it makes a lot of sense. A lot of affiliates seem to be pretty supportive of it. And again, with this goal of trying to improve the quality and the quality specifically of the on the product, on the floor product, the actual training. And it is cool to see the amount of support that that decision is getting. There's been less, I don't want to say less support, less, there's been more controversy around the actual fee increase, but still a lot of support for that too. And clearly Beach House CrossFit here is showing support.

So appreciate that. Just to be clear, I think you can still open an affiliate with a level one. Yep. Then you have one year to get your level two. level one yep then you have one year to get your level two and 90 percent of the people who've communicated to me in dms which is hundreds of them more than in in just to my account alone not not including the podcast and on instagram um in in the comments um have all said they're stoked on the level two. That being said, don't anyone try to figure this out because you guys don't know.

The most influential gym in all of CrossFit, the owner there will not be getting a level two. And so we may see this come to a head that that should be that will be very interesting to see how they deal with that i've seen the private chat striked my curiosity yeah i just realized that my uh my shit's it's uh mine um is inspired i have to go get it this month. Well, you have a year to get it. No, no, no.

Like my level two, I've already had for five years. Oh, so you can't be affiliated next week. It's Livermore Fitness. Yeah, Community Fitness of Livermore, CFL. Yeah. This will be my third time. You will never guess the gym. You guys don't know the gym that's what's amazing remember even jesus had a teacher and you don't know who that teacher

is very wise tonight thank you thank you it's it's because i'm i'm i'm 48 hours of just uh ribeye and some sogo sticks nice clarity yeah Clarity. Yeah, I bet. I'm going to get on that. Are you ready for OU to rock? Why does CrossFit continue to go without a media team? Do you think they're just... Oh, that's the guy's name. OU to rock.

And then they ask, why is CrossFit going without a media team? Okay. Being stubborn, even if they just have a strong social media team, it can grow the business for both the affiliates and headquarters. We do have a media team.

I think... Here we are. Davey. Oh, Davey. Hey, you had a tell in that. Did you see that? No, but let's rewind it. Oh, Davey.

Hold on 10 seconds. Watch what he does with the jacket. For that too. And clearly Beach House CrossFit here is showing support. So appreciate that. Is he flexing, showing the camo? Like, hey, careful. No.

I took it as I'm bundling up and I'm securing myself. Okay. I like that jacket. Okay. Here we go. 840U2Rock. Why does CrossFit continue to go without a media team? Do you think they're just being stubborn even if they just have a strong social media team

that can grow the business for both the affiliates and headquarters? Hey, GD. We do have a media team. I think when you say or when people say, well, your first name, why does CrossFit continue to go without a media team? We have a media team. We don't have the same type of media team we've had. I'm going to try using that one too.

Using that one too. Okay. We do have a media team. We don't have the same media team. We have a media team. We don't have the same type of media team we've had. I'm going to try using that one too. We do have a media team. We don't have the same media team. In the past, there's been eras in our history where we've had media teams that were probably five times the size of our current one. We obviously don't have that now. We're not being stubborn. You said, do you think they're just being stubborn? Even if they just have a strong social media team, it can grow the business for both affiliates and headquarters. And I do agree. Media can grow the business for both affiliates and the headquarters. So again, we do have a media team. We're not being stubborn.

We do realize that media can grow the affiliates and can grow the community. So we will continue to push. I will continue to push on our team. And we will, hopefully you will see us do more media on the things that people like affiliate owners and trainers and the community want to see, other than just always games content. I think we've, for the last several years, been a little biased towards games content. Even during the Greg era, there was a period where we were doing too much games content. Then Greg radically course corrected that by frankly getting rid of a lot of media and then went in the other direction.

And so we've been back and forth on where we are with the status of that and a lot of work to do there. Hopefully we'll show some vast improvement in the near future with that. Mark. I'm going over to the CrossFit YouTube station. Uh-huh. And I'm going to click on the videos button. And there's a video.

Oh, look, they got some Rich Froning using CrossFit to train for the outdoors. Oh, they got it. What is that? They got a premiere coming up on December 6th. Notify me. I want to watch that. Notification's on. They got a video that came out two days ago that's three minutes long.

They got a med ball clean demo that's three days ago. That's cool. Then they got something six days ago that's cool then they got um something six days ago competition is not a dirty word seven days ago crossfit is for anybody fucking that was the video that hillar pointed out that they bought views for that video is so fucking bad it's crazy it is so bad you got to put out stuff that doesn't hurt the brand. Then they got seven days ago. So they've really upped their media.

They've like, I mean, they're putting out stuff every two days now. They got CrossFit Kids. They got Olympic Lifting. Double Unders. Dramatic Changes. So in the last two weeks, they have one, well let me see uh hold on a one two three four five six seven eight nine ten eleven twelve thirteen they have 14 pieces they're averaging one piece a day this is like just kind

of this is new before that just so you know then it goes three weeks then four weeks then and it just and then it gets really drawn out So in the last two weeks something has happened Okay, so they did up is some of that recycled material to like the med ball clean demo. Is that like Don't tell me to Julie Foucher No, it's actually Eric O'Connor. Who's the longest tenured l1? Longest tenured seminar stuff. I don't know if it's the longest but most seminars. I mean the guy's a complete stud. Cool.

Old training partner. So it's new content. I think. Yeah this is impressive. I would still say that they as far as I know that is not true. They do not have a media team.

They have a marketing team. And I'm not just using – and that's how they think. They don't think like a media team. They think like a marketing team. But, man, it looks like I have a lot of content to watch. I didn't know that that was happening over there. So, okay. All right.

14 videos, 14 days. Before that, it was like 14 videos 14 months yeah alright Mark Average I wonder if they'll bring back the app that we used to have you know what's crazy is I don't get notifications when those videos are posted

yeah either do I and I subscribe all yeah and turn on notifications for all yeah turn on notifications for all yeah me too when those videos are posted. Yeah, either do I. And I subscribe all. Yeah, and turn on notifications for all? Yeah, turn on notifications for all. Yeah, me too. Hopefully they keep ramping that up. I'd love to see... I think at the minimum,

we should see three pieces of content across every platform every day. The platforms you're talking about are yeah facebook okay fire up a tiktok reach a younger generation like every platform there's no reason why it doesn't like they have to make an individual video for those they could shoot a bunch of stuff and then clip it into shorts and then package it for each individual platform and then publish it that way yeah so but they didn't it shouldn't it should just be yeah there should be a lot more uh fitcom media you type crossfit into the search of youtube more sebon content pops up than actual crossfit channel yeah they got to fix that and if

they keep publishing every day, they will fix that. Dude, tomorrow morning, Tyson Bajan. Yeah, that's cool. Got confirmation tonight. Quarterback for the Chicago Bears. The next day, Greg Glassman, founder and creator of CrossFit. The next day, Rich Froning. I think I just want to have like those people on every week.

Just that. Those three. Just that rotation. Tuesday, Wednesday, Thursday rotation. That'd be awesome. Tyson. Greg. Rich.

This week was stacked. We had Annie and Rob this morning. Crazy. Tyson tomorrow. Greg Wednesday. Rich Thursday. Mayhem Boys on Friday Annie and Rob this morning. Crazy. Tyson tomorrow. Greg Wednesday. Rich Thursday. Mayhem Boys on Friday. Tim Murray twice.

Yeah. Winner of Wheelwod. Yep. Yeah. Congratulations, Tim. Tim Murray, winner of Wheelwod. Jedediah Snelson also. Champions only on this show.

Yeah. Winners, baby. Get Hunter back on here. I haven't seen yet. Hold on. Let me check one more thing uh we'll talk afterwards i'll talk okay we'll talk at first i'll make a little note here something i want to ask you about because there was a something published today that i haven't seen yet i want to ask you

about okay hold on here we go hey thanks for doing these great stuff and very informative you've been transparent and genuine the bomb was dropped today affiliate dues are going up please provide some general commentary on the matter, the decision-making process, the survey, et cetera. Thank you in advance. So up above, or previously a few minutes ago, I did talk about, I gave some general commentary on the matter. In terms of the decision-making process, it's a decision that's been going on for a very long time, and we've had a lot of meetings and dialogue on. The survey, obviously, was to get a third party involved to kind of support with some third party perspective to give us feedback on the direction we were going. And so that's what the survey was for.

And we have had a lot of discussion internally. And ultimately, we launched this week. And I think it's going as well as it can be um i think it could have gone way worse and i don't think it's there what'd he say i think it could have gone way worse i mean before all that i heard all i heard that last thing i didn't hear the stuff in between him reading it and that yeah they had meetings they had meetings and they taxed that ass. Oh, Davey. Davey, what's that cord on the ground back there? A hard drive?

Looks like it, huh? Oh, Davey. Okay, so why did he even read that question? I mean, I think he has to, right? Because everybody wants him to address it on here he already talked about it once and he's not he doesn't go he doesn't read every question does he no i think they're yeah i think he picks him yeah and no one's ever accused him of like um cherry pit like avoiding hard questions i feel like he picks the hard questions yeah me too. Yeah. At Mark Crager.

Oh, wow. So the first one was at Mark Average. This one's at Mark Crager. Okay. This one's long, so I don't know how I'm going to handle it. Hey, so he printed, he prints this shit out. Yeah. I wonder if he just does that, just copy paste,

prints it and then just goes on this and does this a lot, like no read-through or anything. Maybe that's – I don't know. That's interesting, right? At least he's framing it that way. Good morning. The affiliate that I am a member of as of December 1st will no longer be. This makes me sad. We'll still have the same programming, the same methodology, and most of the OGs will still be there.

I have questions on topics of the games, like how are the games funded, the breakdown from affiliate fees to open fees level one fees and so on or do sponsors totally fund the games all this guy just pivoted from my gyms affiliating to he wants a breakdown of games cost he wants financials wrong with you guys who write these questions are you tarded wrong with you guys who write these questions are you tarded if you act hearted and you ask dave a question and we can't even like rail on dave you got to at least like give us something to work with we can't even he should just crumple that up and go next also do you think okay so i'll stop there so no the games aren't i have questions uh how are the games funded? So sponsorship, open, all stages. We're trying to self-fund it and not have to take from the affiliate fees

or the level ones to support the games. Has there been instances in the past where that has been the case? Yes. But for the most part, a large amount of the funding for the games does come. I mean, you can do the math on some of that stuff. Hey,

some of it should maybe come, maybe it's a little bit should come from the affiliates and from the L1 because it promotes them because it promotes them. Small piece, marketing piece, 5%, 10%, 40%.

You could hand that over to like a live and loud type and license it and make money and not lose any. Okay. And Greg already did it open. There's a, I forget who said it, but it's kind of stuck with me. You subsidize what you want more of and you tax what you want less of.

Greg gave away all the free content about the L ones and education and everything else. And he made me pay for the game stuff. He knew, right. He was taxing the game stuff and he was subsidizing the education. But what about the fact that the games helps promote all the other pieces of CrossFit? It could totally just be self-funded. I just don't think that. It could be. Yeah, it could be.

It could be. It should be because if the games isn't profitable and it grows each year, you're going to need more money to fund it each year. What if you found out that the affiliates, since you're just protecting IP, was 90% profitable? Wait, what? What if you found out that the affiliate dues were 90% profitable? So let's say a seminar is 50% profitable. So you charge $1,000, the company makes $500.

What if you found out affiliate dues were 90% profitable? Meaning you pay that $4, bucks and there's just a team of 10 chicks just on the phone. Thank you. Thank you. Yeah. And why not give five or 10 or 20 or 30% of that to the games? Cause it helps promote people to take the L one and view it as a marketing arm. And what if you took that 90% and just dumped all of it back into improving education, improving what you could do for the affiliates, improving that media and everything else. And all of you did was- You could argue that it brings people to the affiliates.

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Dave. Save like only you can at tdinsurance.com slash ways to save. TD. Ready for you. You just really don't want the games. Listen, if we were selling cars, you would let us run commercials for the car company, wouldn't you?

Because that's a straight investment into selling more cars. I'm not saying we also need to build the car lot. We need to build the building. We need to put everything inside. We need to spend resources on people to run it, operations, everything else. For the balloons and clowns on Veterans Day and the barbecue meat, we pay for that. Yeah, pay for that. But I'm not paying for the

whole thing isn't that no just a little piece that's what i'm saying five or ten as long as you could do it but here's the thing you wouldn't have to do it because you could leverage the name fittest on earth you could leverage the name crossfit and you could give it to a like a loud and live type or a rogue or something like that and you could allow them to run the event so then they take on the cost of personnel and everything else. And then you just, they pay you a little bit or you get some off top line for using the name. I wonder if then Dave works for both companies.

He double dips. You should just give it to Dave. He could probably fund it with a year and raise some money to do it. And he would probably do a really good job at keeping it relatively lean and impactful. if he's not they're gonna fire him what i thought it was education now he's both hey if they fired him from games would he just land in education or did they fire him from both and that's what didn't wasn't his role already a

dual role wasn't he doing education with Nicole in directing the games? I wonder if Greggy was, but yeah, but we didn't fire people. Unless you were on the media team. Yeah, then everybody got the answer. What I'm saying is I wonder if now. Anyway, let's go. Yeah. Okay.

So you know where me and Sousa stand. He's a purist. He's a businessman. So that's a large piece of it. Or he doesn't see the value of the games. And there's other elements even. Or he doesn't see the value of the games. And there's other elements even. Or I'm exaggerating the value. Include the actual tickets and registration at the events and at the games and that help on the games.

And with all of that, it's incredibly expensive to run the games and or any of those in-person events, especially something the scale of the games. Hold on. Also, do you think most of the games athletes train in an affiliate full-time uh i don't think so i think um a lot of them train in um well actually maybe well so let me restate this question also do you think most of the games athletes train in affiliate full-time so the games athletes i'm going to define as the athletes who qualify for the games individuals so call it 40 and 40. Since a lot of them train at training camps, a lot of those training camps are in affiliates. I would say, yes, I think a lot of them do train of that 40 and 40, the 80 in affiliates

via a training camp. I think there's also a lot who train at home or do their own thing or have their own unaffiliated gym. But I guess, but I don't say any of that with conviction. I could be – someone could say, hey, actually, 70% of them all train at home and all train in their garage gyms, and that wouldn't be a surprise to me. I'm just – I'm not paying close enough attention to that to know. But I would say –

But I do think that most of them are. But I would say if you included semifinals athletes as games athletes, which you kind of could, then I bet you it's 90%, 95% training an affiliate. Yeah, but the problem is who cares where they train? What do they promote? Right. Oh, yeah. Okay.

You're back on that. Yeah, yeah. I'm not alluding to anything. Right. Yeah. And I also think, to your point— Well, when they walk around with those nice-ass bodies, they're promoting some shit. Yeah, themselves and the way they look and buy my new supplement and buy my new mattress like hey how'd you get that body and you're like crossfit cross yeah okay if you could get close enough to

talk to them but um make more sense yeah i don't know i the way that it was done early on was the best possible way to link those two things together where you have those games athletes that were also red shirts that you were going in and filming them inside of their affiliates and you had graham holberg who coached a class and then had a two-hour break and ate some food and got his training in and then coached another class you had rich who did that all the time i mean so you're saying that maybe you used to be more comfortable with that model being subsidized when the affiliates when they were actually affiliate owners slash redshirt slash participants in the community but not just one little

wow okay when i went to affiliate owner you're a participant in the games and the affiliates and the media because you're doing all that all of it yeah when i took my l1 i was so stoked i remember like getting in line and seeing it like my staff was neil maddox jason kalipa miranda and pat barber and like to get in there with those room with those guys i mean it was crazy you were like oh i'm so stoked for this you know and not like all of them had to be um you know highlighted games athletes but it mattered a lot and that connection in that link also too i was just thinking about this today the fact that there was a crossfit hq was huge you needed to have a mecca if you're going to lead a culture movement

which is what what crossfit is what what crossfit was it's like you have to have that home church and i remember even driving the gag ever got rid of the crossfit santa cruz gym by the way that was that was the mecca people came there and took pictures there. We should have always kept that. He should have bought the fucking building. I always wanted to build a new one and no one was for it. I was a lone person who wanted to build a place where people could come

and take a picture and get a special shirt. I agree. I need a Mecca. Sad. That's a huge, huge point. You know what happened? Probably Dave didn't support it well you know what happened probably Dave didn't support it because you know where the default Mecca is now the ranch

yeah but the ranch had it's own special place you could have had they all could have existed there was no competition and they're close to each other yeah super close I mean I remember driving by Scotts Valley and you go to and you would like see the building from the freeway driving up and like Grayson would be like oh that's it that's it okay let's just go drive by it and we would like circle through the parking lot and you would see the rig outside and you were like holy shit

you know there it is crossfit hq that's important man maybe i should make my house the mecca yeah oh somebody sent me something for you today what all right i opened your mail i just i was at amazon package to cross the limit when i opened it up it was uh pictures of uh things in nature sent me something for you today. What? Sorry, I opened your mail. I just, I was at Amazon Package to Costal Live. And when I opened it up, it was pictures of things in nature that look like dicks. Seriously? Seriously, it's a calendar. And I was like,

I looked at the name to see who bought it. Your name was on it. So somebody must've bought it and sent it. So I'll bring it to you. I wonder where I'm going to hang that. Yeah. All right. Part because of this idea, I said a lot of more training in training camps,

and some of these training camps seem to be based out of affiliates. There used to be a rule for teams to train in one. Why not individuals? I don't think that matters. I miss the grassroots videos that were produced years ago. Yes, we made a lot of cool stuff years ago. I think it would be cool to see some of that stuff again why not send some videographers with your l1 to l4 seminar staff to those seminars and do some athlete interviews on why crossfit is so important to them yes i

agree that'd be a great who the fuck wrote that did i write this is are these my questions there is a couple and then i'm like did these come from stuff from the show, right? Like there's a couple of talking points. Piece of media to have and a great strategy to attack some of the media projects. Hell, why not hire some videographers to follow you around the world? I'm not that type of guy. To show us CrossFit lifestyles, how other affiliates are successful. I know it's not the job of HQ and their employees to make sure affiliates are successful, or maybe I'm totally wrong at this point. I think now we're definitely taking perspective where we do want make sure affiliates are successful, or maybe I'm totally wrong at this point. I think now we're definitely taking perspective where we do want to help affiliates

be successful. And we do want to take it on us to set them up with the tools and put them on a path to be successful. So we think of it as our job now. They think of it as their job to set affiliates on the path to success I don't know what that means what does that mean it doesn't mean anything okay like in the bottom line is yeah without a tangible like I'm gonna show up there and go into your safe way next to your gym and bring people there you know yeah pointing at something by letting you by giving you the the l1 having you take the l1 and letting you use the name that i mean that puts you on the path yeah yeah interesting

here is tracking the data did i give you nick urankar's contact yes okay on closures online presence is down for crossfit personally i will never leave this lifestyle that i've embraced over the past six years it's time for crossfit to spend some money on promoting again and only people like you can have make it happen i disagree that only people like me can make it happen there's a lot of other people. So, fuck, this is a whole this is like 20 minutes of just people asking for more media. Yep. Who can contribute to making it happen. But I am doing my part and trying to be a significant contributor

in that realm to make this happen. So Frank Dubac, Frank Dubac Frank, do we textac, Frank Dubac. Frank, do we, do we text message? There's a Frank in my, in my text messages. Anyway, someone knows Greg's plan, but he won't tell us.

I do know, I do know, and I will share with you that he's sending the jet out tomorrow morning to pick me and my family up, take us to Scottsdale. Booyah. I'm working on it. Um, at Troy Martin working on it um at Troy Martin 7836 any update on the olive oil I I think I should be launched very soon but I also feel like I've been saying that for a very long time so um I definitely need it launched before Christmas that's a huge miss if I don't make that I've also been um stretched in let's say like I have a lot going on with CrossFit and some of this other stuff so I haven't been able to drive that like I need it because it's a one-man operation at this point, but I'm working on it.

Dude, Dave, the olive oil is going to be huge. Have you reached out to Dave and asked him if you could help him with the olive oil? No, I didn't reach out with him. We had a conversation about it twice, actually. I'm going to offer your services. Are you cool with that? Yeah. Hey, I know a guy, a business guy. conversation about it twice, actually. I'm going to offer your services. Are you cool with that? Yeah.

All right. Hey, I know a guy, a business guy. He can help you with it. Yeah, he'll be up real good. Olive oil. Yeah. WT's style. From a functional standpoint, I have not seen a rationale regarding handstand walking or other inverted movements.

These muscle groups can be activated using much safer movements. I'm interested in hearing your thoughts on other movements that might not fully translate to routine daily functions as soon as he said safer i'm like fuck you yeah yeah like that so that guy's saying he doesn't think you should walk upside down because it's not safe yeah i just feel like that's just limiting yeah like shut the fuck up yeah great question no no. No, no, not a great question. No. I am interested in hearing your thoughts and other movements that might not fully translate into routine daily functions. So oftentimes with these functional movements, one of the talking points in regards to describing them is that they're found in life and they're natural and they're found in everyday situations like a deadlift, picking stuff off the ground, like a press. You can make a strong argument that a handstand pushup

or handstand walking is never found in life. So that's why we say one of the describing factors of functional movements is that they're found in everyday life. But what we ultimately say, but the most important describing factor of functional movements is that they move large loads, long distances, and quickly. So large loads, long distances, and quickly. You think of the load being the inverted body, call it, I'm 185 pounds, call it 185 pounds inverted. In the case of a handstand walk- 174 pounds at most. Covering X distance with your body, the 185 pounds, there's a long distance. And some people, if you take a look at Danielle Brandon, they can do it incredibly fast. So by that criteria,

it kind of, it makes the mark in one regard, but also in the actual body awareness, the kinesthetic awareness, the actual balance required being inverted, the strength and balance combined well in that inverted position is tremendous and has tremendous carryover to athleticism in general. So there's some things that you could say wouldn't meet perfectly all of our describing elements of functional movement, but that are still really good for the adaptations that you get from them or for the bang from the buck that you do when doing these. I'll tell you this much. So if you could say, hey, I'll give you a 300 pound strict press, or you can have the handstand, let's say something more realistic, a 225 strict press, or the handstand or inverted ability of someone like Dave Durante, I would take what Dave Durante and his body control and his ability to get in the

inverted position and have complete control over that aspect of his world, I would take that any day over the strict press. I've also, through my years of being involved, I've never seen anyone with, or let me say this, anyone who's really good inverted and on their hands, handstand pushups, walking, has a really good strict press. It definitely doesn't go the other way. Just because you have a good strict press doesn't mean you're really good inverted and in those gymnastics positions. So I would definitely put a premium on um the inverted strength the inverted static body weight strength over the static strict shoulder press strength i also think you said those muscle groups can be activated using much safer movements so much safer movements for who and what i mean by that is yeah there are some people who for sure in

their development and fitness or crossing aren't ready to be inverted. For those people, some pushups or some strict press or some really light press is appropriate. But then there's plenty of people who in their journey, where they're at, are totally okay to kick up on a wall or to kick up into a handstand and try to walk. And it's completely safe. So I wouldn't say it's not safe. You need more context with who you're talking about in regards to that. At Mr. Justin 726. I agree. And I'm glad he made the point about

having the really large trick press won't carry over to the handstand stuff, but the handstand stuff is way more likely to carry over to the heavy trick press. That was the point I was going to make. Seems like anytime people talk about Hiller, his supporters jump in and say his message is misconstrued or that we aren't capable of understanding his goals.

Well, that just makes it sound like he actually has no clear, recognizable set plan, mission, or specific outcome in mind. I've been saying this for a while. He's just out there, out here to feed off of drama and make content. Nothing wrong with that. But for others to claim that there's some benevolent purpose for his rants just seems foolish. No matter what CrossFit, HQ, or the

staff does, Hiller is going to be critical. Otherwise, he'd have no content. So, in all of that, that's Mr. Justin726's thoughts. At MichaelPTM2269, what's that smell? What happened there? Look at Bernie Gannon.

Oh, shit. Just wrote that one in to read it. Then just slight pause. Mike 527. Just go. Someone just asked me if Tank and Mike Halpin are becoming butt buddies. to read it then just slight pause Mike 527 just go someone just asked me if Tank and Mike Halpin are becoming butt buddies what's going on in the comments

there's no way that'll happen because Tank will scare him off with some doomsday thing is it December right now Tank are you and Halpin I just put a check mark on my account maybe use condom or don't yeah all right uh wow um uh wow he he reads a lot of tough questions but um that one was a little weird that was like hey

i want to go over to Hiller's account and see. And see, he said something to me really positive today. He's a wow. He's I really liked like Annie even more after watching that video interview with her today. A lot of people actually said that to me. I love that when that happens. What a great interview. I really like that Annie girl.

Hey, Sebon, how many shots at 49er shots have you had oh please the only only the required ones yeah just the ones that let me eat at the restaurant and ride the parks at the rides at the amusement park i got a free hamburger with mine nicholas nichola that's a foreigner nicholas right because it ends in a that's you think that's a foreigner nicolas flores it could be but no i got a buddy who's not a foreigner who has the name spelled the same way nicolas flores nicolas you know there's no such thing as mexicans right you guys are just native americans they got raped by spaniards and then you were part of a psyop a psyop look at dave's like all spaniard he didn't even get any of the fucking little people in him look at him

like Anglo hey why do you read that comment what about Hiller oh yeah well I don't know why he read it here's the thing I want to drill him for it but then I'm also like well he reads all sorts of shit I don't know maybe because he just wants some clickbait drama maybe because Dave just

wants some drama okay I don't think it's like he just wants some clickbait drama. Maybe because Dave just wants some drama. Okay. I don't think it's like, why do you think he read it? I think he's courting Hiller in a way. He's been pricking Hiller. It's his third week in a row. He's poking Hiller.

He's like, what's up? Yeah, I don't know. It's hard to tell. He's like, what's up, player? You want a piece? They know each other. Oh, no, no i know they hung out at the ranch yeah i just wonder how like i don't know i just wonder how dave perceives it at work and stuff like that like is it a good thing for him does it make his life harder is it annoying what he wishes actually hillar's uh um passion hillar art hillar art What do you wish to be? Actually, Hiller's passion. Hiller's content. Hiller art.

Hiller art. Yeah. The aerosol art. Aerosol art. Yeah, that's funny, Fu. He put, Hiller's role is necessary. Every sport has an anti-establishment voice. But it transitions.

You said that? I'm not going to try to pronounce it. Foo? Oh, someone wrote that in the comments. Is this like a joke one? Oh. Oh, oh, oh, oh, oh, oh. There it is.

Foo Cannell. Foo Cannell. Foo Cannell. Fuck Cannell. Fuck Cannell. Fuck all? Fuck Cannell? Foo Cannell.

Okay, Hiller's role is necessary. every sport has the anti-establishment voice well you remember he dave had said that early on yeah hillar was really focused on games content wow right dave didn't work on the games team hillar was a necessary participant yeah and but then also his content no i don't think it shifted cause he always made stuff about CrossFit in general. And he always talked about the affiliates and stuff like that. Um, that may, might've been only like 10 to 90%, right? 10% CrossFit at large affiliates, 90% games content. Um, but in the recent, it seems like it shifted a little bit.

And also there's not a lot of games content going on right now. So. Dear CrossFit HQ. This boy has moved into our neighborhood his name is andrew hiller miranda elkarez and julian elkarez and myself were hanging out and we saw him showering in the front yard he has a huge dick me and julian and miranda decided to befriend hiller what are you guys gonna do you're to take it in the face. What are you going to do? Listen, people. You think fucking Miranda and Julian

and Sevan are fucking dipshits and Matt Sousa's dipshits? You think when we saw fucking Hiller sunbathing naked in his front yard we were just going to ignore him? Fucking retarded. Went over there and laid next to him. Yeah.

Fucking suntan lotion on that motherfucker's back. You think it was an accident that Miranda and Julian invited him up to the fucking street parking fucking media Mecca? Listen, don't be stupid. Cauliflower ears and huge dongs. those are the dudes you want as friends, generally speaking. All right, here we go. Smoke or wood fire always going behind you. Thanks for all you do. So I have a 65-acre ranch.

We have a lot of oak trees. We have a lot of oak trees that are continually falling. We have a lot of oak trees that fall and that I cut have a lot of trees that fall and that I cut up and then I split and I make into firewood. I'm actually selling firewood. If anybody wants to buy any firewood, I have a bunch that I'm selling. And I have that cool fire pit by Proud Pyro. I also have one at my house and it's on wheels and I can wheel it anywhere I want. And so it's cold right now. And so during the cold season, I always have a fire going on. And in between calls or after something like this, I'll go out and stand by the fire. And it's a nice little reset. And since I have a lot of firewood, I have the fire going on all day.

And it's nice. I enjoy just being out there and kind of resetting and gathering around the fire for a break, for a mental break at times. So that's what the fire pit is. All right. Thanks for tuning in. That's a, the weekend review.

I would say I was tuned in for 80% of that. I tuned out for small portion. Yeah, that was good. Yeah. I like when he does little bits on like, um, you know,

we'll say something like that. Oh, the salute's cool. But like the fire pit thing, or like he gives you a little insights to like his day and shit, you know we'll say something like that oh the salute's cool but like the fire pit thing or like he gives you little insights to like his day and shit you know like that little insight about the fire makes me think now like dave like gets up in the morning grabs his cup of coffee heads over to the ranch like does some ranch tour does some shooting does his zoom calls goes out by the fire you know works out comes back in you know it's kind of cool because normally we never get

any insight on dave unless you're all make some bullets shoot some squirrels man shit all right um and these are the comments for next week already pouring in. All right. Tomorrow morning, Tyson Bajan. Then I'm going to do a trip to the inland. Five or 600 miles, five or 600 miles 500 or 600 miles is that plane a small plane like that does that shit move around a lot

no I don't know I'll be just sitting in my leather chair on the internet fuck that's cool maybe making some phone calls since I have my like deal with flying i always just thought i would just everybody else would be having a good time in a private jet and i'd just be white

knuckle dude this fucking thing goes so high this thing flies higher than um this thing flies at like 29 000 feet it goes way up where there's nothing we fly a bit above the big commercial airliners it's fucking it's kush no i'm not drinking i'm not drinking i'm not drinking i just i'm ribeye rib do i eat ribeye what do i eat ribeye i eat ribeye i said i don't drink i don't drink alcohol i'm gonna get on my high horse look at my fucking face is already looking like 55 hours in i look like a young man already like a young man already. Yeah.

Would someone ever follow the qualifying for Olympic weightlifting? Yeah, fucking follow Tim Murray into wheel watch. Like, I'll fucking follow, yeah. Jedediah Snelson. How cool is it that both those guys won? I pick winners. Really cool. Yeah. We pick winners. I love that. I love seeing people, contributors of the show out there kicking ass.

We just fucked up because Tim didn't have a CEO shirt. That's true. That is true. Travis is sending him some CEO shirts. Make sure you get CEO shirts for Christmas for crying out loud. Remember, every CEO shirt you buy, your family members and your friends will be happy. And I'll be wealthier. Gabe Espy, as you see, Matt Souza doesn't have cauliflower ears.

So you know what that means. There's only two options. Sarah Cox, let's see meetings. Spritzers yeah So then from Going to the Glassman estate I will be shifting Locations directly and beelining For the west coast Of the North American continent

To MAGA country Ha ha ha ha Ha ha ha My mom and dad heard me say that shit They'd fucking die I'm going to MAGA country I am though Got my rally flag

Listen if you think California is fucking woke You have to go to Newport Beach California Sarah will take me to the yacht club We'll go in a little dinghy And paddle around and fucking be looking at just The boats that are bigger than my house with big American flags and Trump Trump everywhere. It's crazy. So crazy. Nice police officers.

No scumbags on the street. Oh, God. Like, kind of weird. That used to just be normal when I was a kid Newport like just like alright so hopefully I'll still be doing

did you see the debate by highlights? Oh, yeah, I saw that. Between Newsom and DeSantis. How soon will you be asleep after we get off this podcast? Probably not. I'll probably still end up going to bed like a little after 10 or 10. Not like in 12 minutes? No, I wish.

There was one more. Torian. Oh, so it's Friday. Friday, I'm going to try my best to do a CrossFit Games update show. We'll be talking about the Torian Pro or whatever the fuck that thing is going on right now in Australia. We'll be talking about Wheelwod. going on in um right now in um australia we'll be talking about wheel wad uh maybe um i think maybe we should even get uh tim or jedediah or maybe even kevin ogar to come on or 15 20 minutes and talk about wheel while what happened here's some funny stories uh jedediah told me one time that he was rushing home between events or to his hotel room so he didn't shit his pants that

could be a funny story poop stories are always fun um staple around here uh find out like uh how mikey swoosh was a little get a little love to our little buddy mikey um but yeah so we will be doing across the games of the show i think we have right now on deck we have spin yep andrew hiller yep and john young and andrew does not do a lot of the CrossFit Games Update show, so this is going to be a good one. Yeah, that's a great lineup. Spin will have the facts. Young will have the analysis.

Hiller will have the judgment. And I'll do the 14-year-old boy dirty humor talk. Perfect. All right. I love you guys. Thanks for staying up late. If you're wondering why it happened so late tonight, blame Dave.