The Sevan Podcast - The Mayhem AFFILIATE Empire ? | Lockert & Foster - The Best in the Game

Episode Date: December 9, 2023

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That's Better p.m. with alerts. Voila! I won't be getting carried away and staying out till 2. That's stop-loss orders on Kraken. An easy way to plan ahead. Go to kraken.com and see what crypto can be. Not investment advice. Crypto trading involves risk of loss. See kraken.com slash legal slash ca dash pru dash disclaimer for info on Kraken's undertaking to register in Canada. I put shows into two categories, like adults and not adults. I want you guys to take as much offense to this as you want. I put you guys in the adults category. Prove me wrong.

On vacation, I told Susan, no adults when I'm on vacation. That's good. I feel old, bro, so I'm not going to prove you wrong today. You feel what? All grown up? I feel old. Were you up in'm not going to prove you wrong today. You feel what? All grown up? I feel old. Oh, what are you up in the middle of the night wiping butt or something or changing sheets at someone peeing? That shit will age you quick.

It has. That's right. Where are you at right now, Savant? I'm in a hotel in Arizona. Where in Arizona? In Scottsdale. Oh, nice. Yeah. I'm thinking about maybe even going um uh i'm thinking about maybe even going to that legends event um uh today yeah we got it out

there you do any anyone i know grubb is oh he's not grubb's not a mayhem athlete anymore. He's trying to make his own coin. Yeah, baby. Yeah, baby. No. We've got three coaches to get you up with, but I don't think you know them. Do you even know Mike Woody, Jake? No, Mike McElroy. How about the dude who wears his shirt to a little small, a little snug? Is that dude there?

Oh, Josh. Yeah, you know. Don't play. Don't act coy, Mr. Foster. Don't act coy. I heard you ragging on that on a recent podcast. I've gone from ragging to appreciating it, just so you know. I appreciate it. I think I'm just jealous because I don't feel comfortable doing it.

The only time I've met you, you were ragging on me at the games. This year? Yeah, yeah. You're basically just – I forget. What was he saying locker like in lockard's crew or something it was like me and his brother oh yeah right right boys so you're belittling him yeah yeah i feel that there is a um a a hierarchy at mayhem in my own head whether it's true true or not. Like, you know what I mean? There's a, there's a bottom row down here.

You're just being hazed. I got, I still have, I have you down there, Mr. Foster. I'm somewhere down there for sure. Someone in the hazing crew.

Walker doesn't, nobody, nobody really hazes out. I would say just rich. It's really nice of you guys to put distinguishing uh name i didn't think about that all right that's good on foster and foster hey that's cool because now you guys just fell into the uh you lost a little bit of your adultness so that's good that's a good sign i don't even know how am i gonna spell jake how do you spell your last name? Jake Lockert.

How do you think you spell it? L-O-C-K hyphen H-E-A-R-T. I wish it was that. It would have been so much cooler. Lockert with a T. Is that it? Lockert? Yeah, that a boy.

That is it? Yeah. Shit, my mom would be proud. Welcome to the show. Jake Lockert's been on the show before. Both guys from... This is the part where my son says I act fake. Both of the gentlemen from the Mayhem Empire.

Lockert paid me $500. Venmoed my wife $500 to have Jake Foster on. And so There you go And Jake You are Lockert

Refresh me what you do over there You are basically the head Programmer For individuals You're the in-house Hunsucker for individuals and Hunsuckers For-house hunt sucker for individuals and hunt suckers for affiliates is that or no what are you talking to me locker yeah locker okay no i'm ottawa's president and then director of mayhem athlete so oversee like all the verticals within mayhem

athlete affiliate which is darren compete competitor stuff which i still mainly run with foster helps you know some others everyday athlete um those are the big buckets those three and now we have a fourth vertical this year really two more one international fecundo languages and then fifth foster is the one-on-one which we call mayhem performance coaching and foster totally runs that okay hold on start at the beginning of the five verticals again and by the way now you're really you've gone back to adult tell me the five verticals again man this is boring i thought we're gonna fun we are we are we are we are we are we are we gotta undress we gotta undress undress before we have fun yeah the the base is competitor uh-huh everyday athlete affiliate those are the three like

subscriptions uh there's also international which is just languages you know package the same thing in different languages and then the fifth one big vertical now is man performance coaching which foster leads that like that's his baby for sure and it's one-on-one coaching um people sign up and they get a coach assigned to them. And, you know, there's way more communication. It's all individualized. And based on that client's needs, goals, wants in the CrossFit realm, but it's dialed in for that. So very interesting, and we'll dig into it because there is this, I think, this general assumption that if you go to Mayhem, you get your programming eight seconds before you do it, and then you just all do whatever Rich is doing, what he writes on the whiteboard, and that there isn't any actual coaching going on. And so this is great to have Jake onake on to to kind of answer that right and that would kind of explain why a lot of people see facundo not that this is true but for the first five years i saw facundo i just thought he was an agent i didn't even think he was a coach right and then you go and find out he's a veteran at uh coach at uh monkey camp power monkey camp and, and at Mayhem.

And Jake, that's interesting. So, but you do the programming also, right? I write Compete and me and Darren write Affiliate together. We have feedback a lot, like ritual some, and really Foster helps us a lot within that. Just having another set of trusted eyes eyes like when we build out a whole quarter or three or four months like hey foster how do you think we should rotate this in and out and he's helped us really improve our i guess system for that in a way yeah style like we still

do true mayhem and that but like giving us more really timeline leeway further out in the future and creativity within how we rotate styles of workouts coming up for the season or off season so the main you could do your job as president as well if you didn't if you weren't also um hands-on like i do i would do the behind the scenes every year but like there's there's no other fucking uh chief marketing officers or media directors who had 100 people working for them who were running around like a ding dong holding the camera asking questions you know what i mean that was kind of unique to to my position and you're kind of like that too you're wearing two hats at two different tiers right yeah yeah in essence yeah and we're still like i mean figuring some things out how to best do it and learning as we

grow but i mean sure if you could if i could clone clone myself, it would be easier or better in some ways. But that's why we have a team, and Foster's been big with that. And then we have a great team, even outside of the people I've mentioned. Because you have to change your view from the 10,000-foot view to the 50,000-foot view every day. A lot of people can't do that. I know that sounds easy. A lot of people can't do scope and focus. Yeah, I wouldn't even say I've totally figured it out by any means. people can't do that i know that sounds easy a lot of people can't do scope and focus yeah i

wouldn't even say i've like totally figured out by any means but i do have to like nitty-gritty what we're doing with this this specific vertical man athlete then pull back out like name as a whole what's the best thing to do um it helps some the man athletes the base of a lot of everything we do do so it's all integrated that way but it is wearing two hats at times. Like when we go talk to apparel with Dre or media and it's all connected, but it's not the exact same. Um, Jake, um,

do you, so are you the first performance coach in the history of, uh, uh, the man empire? You're talking to me. Well, we might have to do Foster.

Foster. Okay. Foster. I can do Lockhart Foster. Do people call you Foster. Okay, Foster. I can do Locker, Foster. Do people call you Foster? Hey, Foster. Yeah, I mean. I've been here with us.

I was a teacher for a few years, so it was Mr. Foster. Okay, Mr. Foster. No, Foster's cool, though. Okay. No, technically, that would have been Facundo. You know, Facundo was doing individual coaching. There was Mayhem ID. You know, individual coaching through Mayhem existed before I came there.

Locker would have to give you the exact timeline on that. I'm not, I'm not fully sure, but Fukundo was doing it before I got there. And how did your paths cross with Mayhem? I met, yeah. Well, so I was actually coaching with, well, like immediately before Mayhem, I was with Underdogs. I was with Kotler and Kiefer and the crew over there. You know Jared Graviel. He's been on a couple times. Jared's the one who brought me into the fold with Underdogs. Jared and I had known each other for a few years

prior to that. Then I met Lockhart at Legends last year when Mayhem hosted Legends and struck up a conversation with him and then kind of went from there. This event that's in Phoenix, this is the same event that was at Mayhem last year? I believe so, right?

Yeah, it's the same thing. Interesting. Where were you before underdogs? I was by myself. So I had foster fitness coaching. I was just doing my own thing, which I still own a gym in Florida as well. There's a gym, Vital Fitness in Lakeland. I own it with with two other guys. And then, yeah, I had that going for I was coaching on my own and through the gym for. And then, yeah, I had that going for – I was coaching on my own and through the gym for maybe five or six years prior to starting with underdogs.

And underdogs, I was never even like full-time. I think the most I ever had was 10 individual athletes with underdogs. That's not full-time? No. No. No, not – yeah. Not with – because these weren't 10 individual games athletes. I mean, they kind of varied the span of really open-level athletes

up through semi-final-level athletes. I've never coached prior to Mayhem a games athlete. So tell me the name of the gym in Florida again, in Lakeland, Florida, Viral? Vital Fitness. Vital, Vital. Yeah, Florida, Viral? Vital Fitness. Vital, Vital. Yeah. Vital. Like Vitality, yeah.

Why weren't you guys, were you guys a CrossFit gym? We were for the first maybe two years, and then we dropped the affiliate. Yeah, it may have only been a year into it. We were actually, we always branded ourselves as vital fitness. And then, you know, we had to come up with the, the name and every variation of CrossFit and vital was taken. Like we tried vitality, everything. So we're actually Parkway CrossFit for the first year. We, our gym was right by like the Polk Parkway.

And, uh, about a year in, we were, you know, honestly, we're just like, I think a lot of other affiliates were like, what's the point? Like, we just don't even see the purpose of this. I'm not really sure what it's doing for us of being affiliated. Yeah. Yep. Oh, interesting. So, so after you de-affiliated after two years, did you notice any ripple in the business? Any change? No, your clients weren't like showed up with Pittsburgh and were like, Hey motherfucker, we're not doing it. No, cause to be honest, like honest like from day one a lot of like and to this day a lot of our members are not a lot of them were not even familiar with crossfit i'll say this like we never hid from crossfit um you know the the other owner who's a head coach like he has his

level two like we were crossfit coaches like that was so you're not you weren't haters like in like some people are just haters you weren't haters no we were i was i was a skeptic okay oh oh originally you're going even further back yeah yeah from day one but but i mean once you we'll get to that in a second but i mean just in general you didn't de-affiliate because you're like no these guys are just like hey just i just yeah you're not emotional exactly it was a saturday morning meeting with, with the, with the other two guys and we're like, why are we paying? Like this is literally doing nothing for us. And, you know, I know,

I know, I think part of it was probably like, you know, ignorance and not understanding the resources that CrossFit was providing for us. But, you know, I would almost say that that's kind of a shot on CrossFit was providing for us. But, you know, I would almost say that that's kind of a shot on CrossFit for me not being aware of the resources. So, yeah, I, nothing changed in the business. Nothing changed in the gym. Look back and that was, that was the way.

Did he just have a stroke and fall off the chair? Did you get a booster locker? You okay? Probably his nicotine kicking in. Woo! All right. It's the nicotine. All right, Carol. I thought maybe that fifth booster you got

was getting to you and you fell off the chair. Six booster, you mean? Six booster. Sorry. Six booster. Hey, that's a really interesting data point for that because a lot of people are making that decision now. And they're not making the decision for any other reason that it's been brought to their front door. And I don't mean that in any negative way.

But if all of our electricity rates went up, it would give us all a pause to be like okay should i switch to solar you know what i mean like i've been seeing those solar panels at home depot should i switch or you know what i mean like anytime someone tries to take money out of your wallet everyone so basically all you know 13 000 gyms were put on notice recently that hey we're gonna there's gonna be a change in how we reach into your wallet obviously something like the six gyms in africa got their rates lowered but for the majority and so you were kind of ahead of your time it was yeah it was partly pragmatic in the sense of like hey like what's the point of paying this this dollar amount because i see no pragmatic reason for it and and you know if somebody from hq would have talked to me i'm sure that they

could have pitched me a strong argument for it but but I wasn't aware of that at the time. And then the second reason was, you know, sounds fancy, but it was partly philosophical, like with fitness. Like I, I never fully drank the CrossFit Kool-Aid. I'll say like, I loved and appreciated the sport from day one, but I don't know if I was ever fully convinced that, uh, CrossFit was the training methodology, the ideal training methodology for general fitness. And so there were parts of it that I was, I was hesitant about, um, but never a CrossFit hater by any means. Like, you know, I think CrossFit's done, I mean, obviously way more good than anything. Right. Right. Yeah. yeah um i'm going to kind of leave you out there your story just out in the sticks is kind of just like a and then so and then we'll and then i'm

going to jump to the end of where we are today with uh locker and then we'll go back and fill in the middle um so locker why'd you why did you hire this guy did you interview this guy to hire him well what happened at mayhem that made you guys think you need another Facundo? I mean, I think Facundo is one of a kind. But it was actually a year ago. I was looking at Cali's Facundo. I don't know about that. I would not even put myself in that category.

Okay. What made you guys think that you guys needed – okay, we need another performance coach. And when you – performance coach is uh the guys who are dealing with the guys who want to make a living doing it right full-time trainers no no i would say mayhem performance coaching is for anybody who wants to compete in the sport of crossfit so that could be local competitions in the open all the way up into uh you know up to games athletes okay so but the people who want to commit a significant portion of their life yeah they're like you don't play the flute casually like if you want to learn a musical instrument like we've all seen the guy does it right who picks up the guitar and in a month he's

put it down right he thought he was going to play if you want to learn an instrument like you're going to have to like commit to it you're going to have to change your your lifestyle there's going to play if you want to learn an instrument like you're going to have to like commit to it you're going to have to change your your lifestyle there's going to be some like the hour a day you were scrolling you're now fucking fiddling with your guitar and you're going to have to do that for three years yeah that's why i use the word compete and not participate right like there's many people who participate in competition and then people who compete in competition oh interesting okay okay i like that and that's not a dig's people who compete in competition. Oh, interesting. Okay, okay. I like that. And that's not a dig on people who participate. For some people, competition is a test. Yeah, I mean, Lockhart and I are participators now.

Okay, yeah, okay. Best, yeah. Okay, I like that. Yeah, but we're looking to coach people who want to play to win the game. And again, that could be Karenaren soccer mom in a local competition in in the scale division it doesn't have to be gee trying to win the crossfit games okay okay so give me someone who's just doing classes at crossfit for sure yeah yeah yeah majority of people doing it are just that like gee and our elites are like, you know, it's less than, it's over 90% of the clients that we have right now.

You could be a three on one off and just be taking that real seriously, just with strong intention that hour a day, getting your diet dialed, doing the taking care of your body and this pro and you're, you could have interaction with Jake Foster. Yeah. I would say the vast majority. Oh yeah. A hundred percent. The vast majority of clients that I coach and that our other coaches coach in a lot of ways, sometimes we're almost encouraging them to do a little less, like not try, like almost make less sack. Like it's always, you know,

I always kind of harp on this, like balancing goals and priorities. And that, you know, you get a lot of people who want to be rich, of course, or they want to be paid or they want to be and, you know, et cetera. And they'll make almost too many sacrifices. Like they'll give up too much time with their family or too much time in their career. And, you know, a lot of times as coaches, we're helping navigate those conversations where we're like, what is that balance? Hey, you want to compete. You want to get better in the sport. But what are your what are your life's biggest priorities and how do we make sure that we can we can help you still compete at the highest level that you want to compete at

within these boundaries you've set for yourself and and Lockhart how did you find that why did you guys decide that was that was that position open or um and then you found him or did they kind of come at the same time or did you meet foster and be like we need this guy on the team tell me the story about this position this um uh performance coach mayhem performance coach yeah so a year ago he was here at legends like it was literally a year ago this weekend and i think foster was covering a couple of his master's athletes um he just came over introduced himself and honestly at first i was kind of annoyed because he like threw in the mentioned side mentioned like hey you guys should

think about like hiring me to coach he really came and asked about mayhem mission our non-profit uh because he was trying to figure out ways he could serve potentially he lives in franklin just south of nashville it's like hey is there ways to be involved with that where i'm at currently uh work at the gym there and trying to integrate with that. But he kind of Hoffman mentioned that I was like, Oh, this guy just wants a job. But we stayed in contact because Foster's persistent.

And I mentioned like, Hey, we're going to Wadapalooza in January. We're going to do like an athlete meetup. I was like, if you're down there, you should come. And Foster did actually change his flight to get on the same flight as us

and go down a day early. It's like put his foot forward. So in January, throughout all of Lopalooza, we really hung out a lot. And I interviewed him on the flight. The whole time was, in essence, kind of an interview. He worked out with us some. So then we got the weeds there about his background, his programming ability, coaching expertise, all those things. And he, at the time time we were just Fakundo

uh coaches one-on-one clients and he was but like you know he's coaching elites he was an international so he had a lot on his plate and Foster's like hey I think we put in some things I've learned with my own business we could really scale this at Mayhem and put out a great product and service and so through that and looking at it like his projections and what you want to do is like oh this kind of makes sense and so we slowly brought him on i guess the next few months and then through the summer really ramped it up and brought it full on so he created his own position yeah kind of he showed you his value yeah for sure i mean he just he had the proof in the pudding a lot of ways because he'd build it on his own just you know no one

no offense to us so no one knows either of us except through mayhem uh but he had had a successful he had a successful business he was like hey i just want to work for mayhem because i believe in faith family fitness service you know our great people and it's just a great environment and obviously like love's rich we connected well and so it was really that's the reason he wanted to work at mayhem box you can hop in and because i knew he'd make mayhem better and it was really that's the reason he wanted to work at mayhem box you can hop in and because i knew he'd make mayhem better and i was really thinking more like in the next five years we see the sport going to where like it used to be like everyone come work out with rich and we throw down together but that's not sustainable forever everyone's going to need their coach

and individualized programming at some level and so i saw that as a way for mayhem to provide that to really any athlete that comes in the door through mayhem performance coaching along with a business vertical as well is it hard bringing people in meaning um uh and i use this term really loosely not like you guys are bank robbers or anything or drug dealers but just how it affects the circle of trust we have i mean we've been so fortunate in that like rich the people that naturally came in were a great culture fit because you know they had to get like rich had to like them and like trust them and that was kind of the filter and so now going forward like we still have to vet make sure they're good culture fit but like we're really i'm really protective of the culture. And so is Rich and Josh and Ro and everyone here because I mean, culture is everything with any team.

So we've been super fortunate that most everyone's been a great culture fit. But like, we naturally, I think, attract the people that are going to be a good culture fit. You know what I mean? With like how we act and who we are and we're out, we're facing with our values. So if you're not into that, you're probably not going to want to come to Mayhem anyways. Right. Not that you have to be diehard. You don't have to be a die-hard christian to be a man not at all or like you don't have to have a huge family or anything but like those need to be things i guess that like you're respectful of and you're just a good person to be around in general and that's going to go a long way so we haven't had like any huge problems with culture

but i think it's been because rich has done a great vetting it and now going forward we're like protecting that right it's it's so uh if it's so it's so crazy important that there's trust between people because if they're not everything slows down everything slows way down way way way way down it's it's it's no fun and you kind of sometimes that shit will come into the into an organization or into a group of friends and you won't notice it until it's gone and you're like holy shit like god this feels so much better right like like you just threw a 50 pound weight off the off the back of your bike bag of cement um it was jake um how is that foster how is that um you get hired and there's all these people there who are like long time, right? Like if you cut them, they bleed mayhem, right?

It's like, hey, this is where I put – metaphorically speaking, but this is where I put my bag down. That's the pull-up bar I use. Nope, that's my office, and those are my pencils. No, I speak to Jake Lockhart when I – No, no. That's just not the culture that's there. Okay, okay. It's the office.

Yeah, yeah. Tell me. Tell me about – do you live in Cookville now? That's just not the culture. Okay. Okay. Yeah. Tell me. Tell me about showing. Do you live in Cookville now? No. I live in Franklin. So just south of Cookville. Not yet.

Not yet. Not yet. Yeah. Do you have kids, Foster? I have two. I have a four-year-old and a one-year-old. Oh, wow. You're in it.

Okay. You're like, you are an adult. Okay. Yeah. I'm adulting for sure. Yeah. That's why I've got the door locked and my wife has got all the boys in like another room and she had to like set out their clothes before they get ready for school so that they're in here. Yeah. Yeah. I moved my kid out of, I'm in a hotel room. I'm with my kid.

Yeah. I was wondering if you're with a family or how are you? Yeah. I moved them to a different hotel room, like five minutes before we went live. I'm like, all right, carry that. You're all in, man. A room for yourself just for podcasting. Why are you working on vacation? I don't do vacation. Okay.

Yeah. I don't do – my life is not compartmentalized at all. Zero. Bro, you don't do rest? Zero. No. I do rest. I do rest. No. I do rest. I do rest.

Yeah, I do rest. Yeah. You got a Sabbath, man. Yeah, I do. I don't know what that is, but yeah. I have a Jewish wife, yes. I do something. We did forget to menorah at home, though.

And so Hanukkah is all fucked up. We're just waiting for Christmas, doubling down on Christmas. If your wife is Jewish, you know more about Sabbath than we do. Yeah. To go back to, yeah. So the culture, I mean, it's, it's, I mean, it's, it's the cliche, but it truly was, it was easy. It was welcoming. Yeah. I mean, there were, there were, there were no issues, you know, you know, I think obviously like there's's some there's like in any any small business you know it's there's going to be like you said trust right so it takes time to build trust and i'm still in the process of that right i'm thinking how long have you been there about a year now

yeah you don't you don't get that you don't get that in a year so that just takes time to cultivate that but um but there is no there's very little territorial, like, this is my space, like you were describing. So, which, which made me want to be there more, you know, I know, you know, like for what CrossFit coach would not want to go. Well, I guess I can think of a few, but what coach would not want to go work for ma'am, you know, like it's, it's like, you know, Hey, everyone wants to, you can't describe it. You, those ma'am? You know, like it's like, you know. Hey, everyone wants to. You can't describe it.

Those people are lying. You know what I mean? You know when there's a hot chick and there's one guy who's like, I don't think she's that hot. You're like, uh-huh, right. I see that. Fucking A. She'd come over here and fucking grab you by your ear and take you away right now. I remember calling my dad and being like just pumped and being like, dude, like I got this opportunity.

Like this is awesome. And my dad, just trying to like explain it to my like I got this opportunity. Like this is awesome. And my dad, just trying to like explain it to my dad who's not plugged in the CrossFit world. And the way that I was able to explain it to him is like, dad, I was, it's like, I was just coaching a high school football team and like Tampa Bay Buccaneers just hired me to be their offensive coordinator. Yeah. And I think that's how people view it too. I think that's how people view it too. Yeah. Yeah.

So on one hand, like super blessed, but on the other hand, you know, um, there was some, there was some hesitancy too, that Locker knows about. Like I, uh, you know, I, I was, I had my own business for so long and I was so used to being, you know, I've worked for other people. I was, like I said, I was a school teacher for a few years, but I was used to having autonomy. And so also going to Mayhem was giving up that autonomy. And it wasn't like an overnight, like, yeah, let's just fold things up and I'm all in. So that took a couple of months for me too. But it wasn't that difficult of a decision.

And I'm guessing, I'm making this up up but i'm guessing that there's also a balance between being humble but you also got to be really confident because if you're not confident like you stepped into a corral with a bunch of fucking stallions right yeah and everyone's like bucking and kicking and like that's you you can't take that away from these guys all these alphas but but you you have to participate in it but yet be humble yeah no i think it's a you know i told a lot of my friends this like early on you know when they're like dude you're you know you're you're a man like this is crazy it's like a 50 50 like on one hand you're like man i'm super i'm i'm humbled by it i'm like you know like it's kind of you get pinch me moments like yeah you

get a text from rich still and you're like hell yeah there's rich froning on my phone you're like hell yeah hell yeah i know i text from locker and i'm like what did i do but exactly exactly i don't know locker it's like um me and foster i'm gonna he texts me he's like what uh let's have me and foster on him i guess sir i'm like wait how did you do that man he's like an adult hey um you know what i i seriously mean this people think i I'm joking. If Rich texts me, I wait a little while. I don't open that right away. You know what I mean? Like, I'm like, yeah, I got a blue dot next to Rich's name.

Yeah. You know what I mean? Like, I'm not reading that one while I'm driving. I'm going to savor that. Maybe make a cup of coffee. Yeah. I'm serious. I'm not even joking.

I'm like, fuck, I'm still soaking this fucking thing in. Yeah. On the other hand, like, I had the other half of me'm like, fuck, I'm still soaking this fucking thing in. Yeah. On the other hand, like I had the other half of me was like, yeah, confident. Like I know I have something valuable, like, um, and yeah, through years of time I've spent learning and growth and mentorship and spending a lot of money on, you know, just developing myself like in the sport and understanding strength and

conditioning. I'm like, yeah, I belong here i can i can i can hang so and uh yeah it's a balance of those two things dude i mean this is just silly but i'm crazy relating to you on that too because then when he comes on the show i don't i try not to show him any of that yeah yeah it's like hey i'm gonna i'm just gonna bang it i'm just gonna chop it up with this dude like he's one of my homeboys from the eighth grade well rich makes it easy though too like the yeah i mean like from day one you know um i remember you know a few months ago rich and i were in a group text with independence and i had given them a workout that he didn't like and so then we started like this this argument you know independence is one of the affiliate teams uh yeah yeah okay yeah so and we're going back and forth in the group text and we're arguing

and i remember just like i'm in the middle of this like argument about you know a training piece and program design yeah probably like towards the end of it i remember telling my wife like what am i doing i'm like like freaking rich man and i'm not backing down and i did go out of the room now yeah yeah i think rich respects it though i really do yeah um you know obviously respects humility but you know day one and i respected this about rich i'll the first day that we had a conversation you know he told me like the the expectation i have for you is that you just always tell me the truth and uh he said that to you yeah just be straight up with me tell me give me your opinion you know tell me the truth. He said that to you? Yeah, just be straight up with me. Give me your opinion.

Tell me the truth and be straight up with me. Wow. Yeah. There's a – there was something in here that I thought was funny in the notes. Shit, where is it? In the comments. I don't see it anymore. The best in the game.

Corbin Bowen. Mayhem. Mayhem, the best in the game. Yeah, no doubt. There was something funny in here, I thought. You know he's a member here, Savan. Who is? Corbin.

Oh, I didn't know that. Yeah, he has been a few years. He was a college student. Corbin's a boy. He's here. Does he work with you, Foster? No, no. I think he trains with Nick a lot, right?

Lockhart? Nick Azor? Yeah, I think he does. That's Foster's client. Yes. Sorry, yeah. Athlete. So, Dave, what's your day look like?

I don't mean like an actual day, but what are some of your duties um foster at mayhem like what are some of the things like you're paid to do yeah so yeah i would say number one like number one role is is uh running main performance coaching like and um and all that entails which is you, you know, helping, you know, lead and facilitate like the other coaches. And then, so it, you know, it's kind of like locker, right? I'm kind of living in two worlds. It's the, it's the business side of things with performance coaching. And then on the flip side, it's probably three worlds. It's it's main performance coaching, coaching myself, you know, cause I still have athletes that i coach and then which is probably

you know that's one of my biggest passions and then third would be assisting locker and in our contract there is like some you know language where it's like i'm basically just lockers assistant so right you know helping like you said dip my toes in mayhem compete like helping kind of plan out where we want to go with training cycles chat with darren a little bit about affiliate kind of giving my two cents a little here and there whenever he wants it um helping kelsey with m30 a bunch of kind of miscellaneous stuff tell me specifically something do you do programming for any of the verticals do you do programming for anybody am i programming for individuals just for anybody who do you programming for individuals? Just for anybody.

Who do you program for? Who do you, like, do you, do you, is there someone who's training under your direct movement patterns, whatever you want to call trading? Multiple people.

Yeah. Yeah. I saw. Yeah. Go ahead. No, go ahead. Oh yeah,

sure. What, what is it? Yeah. I'm just trying to figure out exactly who you're hands-on with. Because here's what I – in my head, I still have you pigeonholed, is that basically – this is the story I'm telling myself. There's people like Haley Adams who were there who weren't getting hands-on coaching, who wanted hands-on coaching, and that you came there to fulfill that role.

Now, I don't know if that's true or not, but that's in my head. That's what I have going on. Yeah. So I'm, like, thinking to myself – do you want to jump in here, Locker? Go ahead. Yeah, that's true in a sense. I mean, it was a great time in Foster's Park because it was something we were going to need in the future and, like, natural fit as we're beginning to need it.

But last April or May – like, March, when we were, like, getting serious about it, I was like, all right, you're going to coach stowball and maybe that's the long-haired uh dude right kid yeah this dude's i think that was january it was like right out the gate yeah it was beginning of the year that's right because like seth would respond well this i know he's gonna be super fit either way you can get him even fitter and kind of like this was foster's like test run with an athlete and so foster went all in with seth and like every workout's dialed in like as a specific reason each training block month all that leading up to semifinal so he built seth's trust i was like okay foster knows what he's doing there's proof in the pudding and then from there i knew foster and a lot of other coaches we wanted

to bring on i would need him and others to coach games individual athletes that would want to coach and kind of direction we're going so then um he coached seth through semifinals and then after the games i had some athletes i thought he might want to coach and bosh you can hop in whenever but i think the next one was a gi right yeah he actually reached out um he reached out to me about getting coaching, and then we started working together right after the games this year. Bear, let me stop you here. What's that look like?

Two things. Specifically, what's that look like when he reaches out to you, and is there a chain of command? Is he supposed to reach out to you? Actually, I was like, Foster would be a great coach for Guy. I was thinking this in August. Between your ears, you were thinking that. Yeah, I was like, Foster would be a great coach for Guy. I was thinking this in August after. Like between your ears you were thinking that. Yeah, I thought through my ears. I think I mentioned to Rich and maybe Foster and Guy we were going to touch base in August

because he didn't make the games. And I was like, hey, you want, like we texted like, hey, let's meet up at the gym. And he was actually bringing up to me, hey, I want Foster coaching this season. I was like, great. Wow. Foster should be your coach this season. What did Guy see that made him want Foster? What do you think he saw or what did he need and saw that um connected i think that's what if you're here you'd see it foster i'll brag on him he does a great job of

like truly going all in with his athletes that's what we want like he'll meet with him every time he's here he's here once a week he's communicating through the week and he explains them hey this next eight weeks this is what we're doing this is why we're doing it it's like you know we test your deadlift your deadlift is 40 pounds under the field average so we got to work on that and this is how many times could be in there and so when athletes see that creates a ton of buy-in because they know like every day is going to make them better towards getting the games or winning the games so i think he had seen that and then like he's going to connect on a personal level as a friend with foster as well so that helps too so and foster for sure doing that done that with him um gee yeah so literally seth would seth would be working would he'd be with seth and

gee would be in the gym so gee could keep that relationship uh what do you mean like he could see peep he could see that relationship yeah yeah at some point he's like fuck i'm i think maybe i could i might want some of that i might want a relationship like that yeah i mean i asked you early on and then i think you said it on on your podcast too is like i again i didn't we didn't interact a lot um he was kind of like in the corner you know doing his own thing a good bit when when i was around for the first several months so there weren't a ton of interactions i think we had one you know more personal interaction like talking about some of the story that he shared on your podcast um i think it was fourth of july and uh you know i just yeah

we just had like a kind of a little a little mini heart to heart but honestly when he reached out i was i was a little surprised. Cause I was like, I haven't really, I haven't really, you know, there's not like this connection that I had with Guy prior to that, like where we had, where we had talked a lot. So. Is he allowed to do that? Is there a pecking order? Is there not a pecking order? Is there a chain of command? Is there like, like people allowed? Yeah. Yeah. I mean, Guy could reach out to me in time for sure.

I think Guy wanted to check with me because it seemed like the best thing to do and he's probably asking my advice um that's what he'd say he's like hey is that i think he's praying about a lot he talked to his wife about it oh his wife lou also like had a good feeling about foster he just talked to her one day for a few minutes foster maybe yeah my wife checks off on it that makes it um obviously more attractive so yeah i mean he could have reached out trade to foster but i think typically athletes would probably ask me just because i'm over a man athlete and i don't like they have to but just make sense in that order to kind of i'm the new guy still too at the time you know you still am

yeah there's more trust now but at the time especially it's like well hey you know, you still am. There's more trust now, but at the time, especially it's like, well, Hey, you know, I, you know, I've had great interactions with this guy or whatever, but Lockard's, I mean, he, you know, they're all going to confide in him. Let me go back to Seth Stovall. So, so just to understand this. So they're like, Hey, you're, you're going to coach Seth, Seth Stoke. And then what exactly do you do? You meet with them once a week. Do you do his programming? You watch his numbers, you study him as an athlete.

And you're kind of like, you know, like a picture, like a Dungeons and Dragons character. You're trying to move his numbers up. Yeah. It's the same thing I did for years prior to Mayhem. And it's the same thing I was doing with underdogs athletes. And it's the same thing we're doing now with Mayhem performance coaching. Like, in the sense that, yeah, I mean, the way that I, like, morning chalk up at the games, they were like, give me, like, a one-liner for Mayhem performance coaching like in the sense that yeah i mean i mean the way that i like morning chalk up at the games that they're like give me like a one-liner for mayhem performance coaching i'm

like man i haven't really thought of that but um i basically described as holistic coaching for the sport of crossfit so you know more oh here i got one for you ask me that question yeah yeah yeah elevator pitch me mayhem performance coaching unvaccinated yeah that's true that is true too for me at least yeah sorry i just couldn't resist sorry it was because of who was asking too sorry yeah no you're good yeah so yeah but it's what you said it's it's um it's it's training nutrition and you know i always say lifestyle coaching too as well which is you know recovery how's how's seth managing his stress like what are all the things that are occurring also outside the gym like in his mind external circumstances and factors that are going to impact his training if the temperature he keeps the van

at ah no i'm not that crazy yeah yeah it's a it's a balance like i think you can get like uh you can get too in the weeds with some of that stuff and then actually create a fragile mindset. I think you have to still have a little – Or how about this? I have super high expectations of my kids, but at the same time, I have to make sure that their shit's accomplishable. Yeah. um, accomplishable or else they, um, they'll put a gap between me and them because they want to, they want to please me. So if you tell him like, Hey, you can never have a drink for all 365 days, then he has to decide, has to decide whether he's going to lie to you or let you down. And like, I don't want to set my kids up for that. I want to set the bar high, but not so high that they have to lie to me or, um, you know what I mean? Or, or, or make

their life miserable. Like I'm trying to figure out the best way everyone wants to be manipulated to be basically you're a manipulation coach. Yeah. It's kind of bought into like, Hey, manipulate me to be a better person. Yeah. It's kind of a dance, right? Like I, and I don't, I don't, I don't have that fully figured out. Um, and you gotta be a bit of a chameleon too, right? Like understanding, you know, each client, what makes them tick, how you can communicate with them effectively. And that's, that's an area of opportunity that I still have a lot because I played college football.

Like I was, I was a jock and I responded best to just like, shut the F up. Let's go. Yeah. Yeah. That was my style. And, uh, I've had to learn a lot over the years. And honestly, what helped me the most was working at a local gym and not coaching athletes. Like my background was not with, with, with, you know, primarily with athletes. It was, you know, teaching middle schoolers and then coaching, you know, just gen

pop clients who just wanted to lose weight and be healthy and, you know, live long and prosper. So that taught me a lot about empathy and, you know, that, that prepared me, I think, to, you know, to be a more effective coach with these games athletes because you know it really boils down to mindset like that's i think that's the biggest differentiator with a lot of these athletes they're all gifted they're all talented they're all freakishly fit some of them have you know they all have holes in their game but at the end of the day it it's like belief and mindset around winning is what I think now is the biggest differentiator. How many people have your phone? How many athletes can text you directly?

That's a great question. Thank you. Thank you. Thank you. Yeah. I try to get – I honestly try to get most of my athletes to – I use a different software, Telegram. Oh, he's – what's he doing, Lockhart? He's doing a dance right now.

What's he doing? Yeah, there's a couple athletes that text me. What's he doing? There's a couple athletes that text me. I don't want anyone – too many people text me now. I'm pretty fucking like already like private, like meaning I don't give people access to me outside of the show, and it's already too many. I just want to talk to Matt, Susan, and that's it. Everyone else, leave me alone.

You got something to say, tell Matt, and he'll tell me. I feel faster on the bus on this one. Foster, if we had a pre-release performance review, probably the only negative thing would be reply to texts. We went through his text messages at the games. performance review probably one of the only negative thing would be reply to text we went through his text messages at the games savon he's one of those that has like 50 blue messages on his yeah yeah one of them was rich i was like bro oh shit what did you get an audit on his phone you're like put your hands up in the air and hand me your phone and you get an audit on his phone i was doing what you said man i was trying to just you know be like hey you're you know i i'll i'll text you back when i feel like it no i'm just kidding it gets bad it's it's an

so i i'm really i'm a hyper organized guy i use like i'm great with checking email every day i use a different software for messages with most of my clients and i'm really good with those systems and then my phone i just get like i, I have a hundred, I just looked, I have 102 texts, unread texts right now. Yeah. I just get overwhelmed. And when I get overwhelmed with it,

I'm just like, I'll just take it and like throw it in the chair and I just won't pay attention to it. Yeah. Wow. Yeah. And I need to get better at that. So.

Um, you would say Guy, Vic, Paige, Seth, like they can all text you, and you'd reply. Yeah, we text probably at least, yeah, at least every other time. Who's Vic?

Victor Hoffer? Victoria Campos. Oh, Victoria Campos. Yeah. Oh, she's still making a run at the games? How old is she? She's 30, 30, 31. Does she speak good English?

Yeah, really good. Oh, I should have her on. She's great. Yeah, Vic's great. Vic is like, is the most chill athlete. Like, just laid back, hang out. She's just, I mean, she's just easygoing. I wanted one of the listeners to mate with her and make a kid, but, uh,

he found out that she, she doesn't go that way. She does not into dudes. That was a bad, bad guess on my part, but man, she would make a great kid with someone. I guess she still can. Um, so, so you have, who, who are your, uh, who, who has direct access to you? Like you're like, yeah. So through May, the, the athletes I coach at Mayhem that are games athletes, Seth Stovall, Guy, Paige, Vic, and then Dre Strong. Oh, Dre. That's right.

That's the camera guy turned athlete? Savan, you've got to have Dre on here. Yeah, okay. Oh, dude, you guys would. I was saying that to Dre the other day. I was telling him I was coming on here. Dre would just be a blast You know Dre won the games with Rich

Maybe I did 19 He won with Rich, China, Tasia Is he still in the media department also? No he runs apparel And he's our graphic Oh that's right I did know that He started

He basically grew the Across the Man channel For, I don't know, five years until Scott got here. This will make you want him on even more. What he told me when I said he should come on was that he probably shouldn't because he would get in trouble. Oh, yeah, yeah, yeah. I like that. That's good. You know me well. That's good. That's good. Those people you mentioned, Campos,

Paige, Dre, Guy, and Seth. Those, you have a very high level of demand on yourself that you put for them, intimacy, time commitment. Those are like your people people.

commitment those are like your like people people yeah but man i like there's still other athletes that i coach open quarterfinal level athletes that i i have just as good of a relationship with and i talk to just as frequently fuck i don't know how you do that i'm trying to wrap my head around how you do your job systems honestly like just having great systems in place and there's this conventional wisdom that you shouldn't have ever more than eight reports, I think. Like, you know, if you read a business book and you have, it sounds like you have more than eight reports. Like I could, I can't do more than six. It starts getting really weird. It's like, dude, I have to.

It's kind of like with your wife, right? And your spouse. If you don't, if you don't commit time with people, if you don't have a scheduled time to date your wife it's never going to happen your communication is going to suffer you know and you just let life hit you you know with kids like it's just it's never going to happen you're going to be talking at 9 30 at night neither of you are going to want to do it so i think my what i'm good at and what i've learned over time from experience i think teaching had a lot to do with it was just um it's disappointing times and and and putting systems together where it's like i'm going to check my messages twice a day i'm

going to reach out to these people at least like once every other day i'm never going to let them go like more than two to three days without just shooting them a text and be like how you feeling what's going on right um and then i'm going to have a a weekly check-in time with all of them where it's like this is a formal time that we're going to sit down. Okay. You are organized. Okay. It's not the exact same as an employee.

I mean there's some parallels, but like a report to you within an organization is employees a little bit different than the one-on-one coaching client, if that makes sense. Maybe. Maybe I'm trying to figure it out. So there were like – when I was running the media department, there were specifically four people who could just walk into my office anytime. And then other than that, if you had an issue, you should probably talk to one of those people and not me. Because if you come to me and are like, hey, our cameras are broken, I'm going to be like, hey, go talk to Tyson Oldroyd. And then I'm going to kind of hate you a little bit for coming in and interrupting me with that. You stepped out of the chain of command.

So I kind of, maybe I don't understand it because. Can't come in his office at any time. They got to mess through a portal. He can respond, blocked out times. And then they have, they know every week they get this amount of time with them on this day.

Like I can explain like a, like a, like a, just a kind of a normal client through man performance coaching. Like what is the community? You need to get coached by us man performance coaching fuck that i did i did crossfit for um i did like i went to a crossfit class and then i got fucking injured that shit's dangerous okay it's personalized to you it's so dangerous intensity is fucking the death of all old men just do rope climbs and assault bike yes yes yes

yeah so we do so we do like clients what they get is it's a 24-hour response rate money through friday from a coach and then they do a bi-weekly uh 24-hour response rate meaning if someone contacts you you'll respond within 24 hours well money through friday yep okay unless once once a quarter there's once a week that a coach gets a vacation. They got to let their clients know a certain amount of time ahead of time, but the program will always be written. Um, they do a bi-weekly video consult with, with each client. And then like on the opposite weeks, they have a, we have a check-in like a form that they fill out so that we can check in on everything. Like again, that holistic approach. So, you know, how, how much you've been enjoying training?

What have you been, what are your struggles? Like, you know, what are the wins that you've, you've had this week? How's your nutrition been? How's your sleep been? You know, there's even some like kind of social questions in there too, about mood and whatnot. So we're getting a good game. Like there's, there would never go like bare minimum a week that goes by, whether you're carrying the soccer mom like you know open level athlete all the way up to it like a you know semi-final level games athlete that you're

not going to hear from your coach like i i had a mentor shout out matt connelly telling me one time like and and this was in you know gen pop clients he was saying like clients come for results but they stay for relationship and and that's that's the business that we're in we're in the business of building relationships like every savann like in in the sport now there's there's so many good coaches like a lot of people can write great programs but it's like not everybody can can build a good relationship i think that's the the differentiator two things to that. I heard it said a little differently, but same thing. People don't leave jobs. They leave relationships.

Yeah. And then basically also you chose, you wanted to work at Mayhem. You personally, because of the relationship, you wanted to have a relationship with your employer that you suspected people were having at Mayhem. The Mayhem employees had with their employer that you suspected people were having at mayhem the mayhem employees had with their employer yeah i wanted to share and share the same worldview and ultimate purpose that at the end of the day like we're doing all this we're building these programs and we're coaching people we're talking about fitness so that we can glorify god and further his kingdom like i wanted to be part of that um did you when did you tell jake that last line uh lockert that last line like how long into day one yeah yeah yeah yeah i said you know and that's how he knew you wanted a job

no i honestly i honestly day one at legends i i like genuinely had no plan it it started as a joke you know uh so jared was with underdogs, Jared great deal. And when I, I actually was talking with Lockard about mayhem missions and, and then Lockard asked me, he knew Jared was leaving underdogs. And so he just asked me like, Hey, now that Jared's leaving, does that change anything for you? And I said, not unless you want to hire me. And it was kind of like a ha ha ha. And then as soon as that came out of my mouth, of course I was like,

well, that would be dope. And then I started pressing him on it and was like, hey, you guys need to build out individual coaching. Like this is a huge area of opportunity. And that's what that's what started it all. So, yeah, as soon as I said it, it was it was kind of like, ha ha. And then in my head, I was like, oh, yeah, this this would be awesome. Awesome. Let's say I've purchased Mayhem programming. I don't know how that works exactly, but I go online and I pay the monthly fee and I start getting that programming. How long how do I know if I need a performance coach? It's because the performance coach, the next level so let's say i've been doing mayhem uh programming for two years and um i'm like is that the next level to be like okay i want i want a performance coach yeah we have like everyday athlete which is five of the programs like you know working out 30 60

minutes everyday hero bodybuilding that's 20 bucks a month. Competitor is everything. Compete, program, man-rope capacity, burger strength, like the package you get all 10, it's $50. But not Foster's phone number. And then correct. And performance coaching, his phone number. We're just going to launch right now. Ironically enough, we didn't plan it this way. You know, it'll look like it. But that's

$500 a month. And that's where we'll email out. Even though he's been there a year, wait, he's been there a year but it's just officially, it's been in beta year but it's just officially it's been in beta now it's officially launching we launched yeah so the first one was in august we i was basically like what jake like february march is when i started kind of building it out and putting systems together yeah it's on the website now and then we like email out each launch internally hey guys if you want to coach one-on-one all this stuff we're telling you reply and we'll take your application in and so we do a launch three or four times a year and people get the communication that you can enroll now we've also kept it pretty low-key

um you know like in i mean in august so long we had 450 applications for for one-on-one coaching and uh you know i think like for me my my you know like really small business local sorry say that again in august you had what 450 applications for or to to to get a mayhem performance coach yeah yeah and in what month did you have 450 oh it well technically in about two to three in three weeks in august we we had 450 come in and then we we actually stopped it we had to shut it we had to take the application off the website um and and for me i was gonna say like my small very small business background like running a small gym like local affiliate and then just running my own individual coaching business i remember like leading up to that launch i was like why are we not putting this on our instagram why are we not talking like

you know i was at the games i'm like yo rich mentioned it on the podcast of the games and they're like if we do that it's going to get crazy and the whole time i'm like like open the floodgates and then you know it was just crazy to me that just through some emails we had that many you know we had that many applications. So you can't take them all. No, no. And, and we're, and we're not taking them all too. There's a lot of people who come in and they don't have a desire to compete in the sport. And, uh, and you know, those aren't, those aren't a good fit.

For the performance coaching program. The whole idea is performance in the sport of crossfit damn that so so going back again going back a little bit so help me understand this that is the next level it's basically you're already you're i guess you don't have to have already started with the mayhem programming but you want some hands-on interaction that would offer some like personal accountability and responsibility enforcement or at least mirroring that would keep you to prepare you so that you could go to competitions you could participate at bare minimum in competitions uh yeah it's what just at a level that you're proud of based on your time

commitment it's what all the other top coaches in the sport are doing for their athletes that that you've had on like kotler and keifer and in and it's basically just saying hey if you want that kind of yours is a little different though because those guys whether they whether they say it or not they they're looking for a place placement like so so for my kids i'm not interested in i need to keep them in the game once you have a kid that's one of my kids is injured at doing jujitsu and i realized hey it has no it no longer matters um how good they do how good they are he was out for six weeks he got kicked in the stomach and it made it so he didn't want to do it anymore fucked with his bladder or something and uh um so then i realized after that that was a couple years ago

all i need to do is every we need to be in ritual and i need them to be in the game so you have people like that right that just need to be in the game at any means but then there's other people that like their placement matters yeah sure yeah yeah right so there's that then there's other people that like their placement matters. Yeah, sure. Yeah. Yeah. Yeah. So there's that game, there's that gambit. Right. And like, yeah. And that's what CrossFit did day one. Right. Like we, I mean, think about it. It's such a unique sport that everyone, if they, if you just simply have the desire to do it, you get to compete in the sport, you know, whereas like in the NFL, it's like post-college football, you know, if you're not, if you're like in the NFL, it's like post-college football. You know, if you're not in the NFL. Yeah, yeah.

My pro leagues and stuff, but it's like you're out. You can compete at the highest level. You can be a nobody and still pursue competing at the highest level. Yeah. Or with the people at the highest level. Yeah. That's the beauty of the sport. It's also a slippery slope.

Going back to what I was saying earlier, right, where you get people who give up life's biggest priorities. Yeah. You know, in order to be a part of's biggest priorities, you know, in order to be a part of that. And, you know, and that's my opinion. I think there's a lot of people who probably have no business doing that. But, uh, but on the other hand, you get a lot of people who'd find a good balance of saying like, this is, it's no different from like a marathoner. Who's like, man, I get to, you know, like, it's a very accessible sport. Running is very accessible

for, for, uh, for a dad, you know, with a career to pick it up and do it on the side as a hobby. CrossFit is very much like that. And we coach, that's the vast majority of people we coach. Do you have a drug policy? When you sign up, is it like, hey, guys, we don't want anyone doing drugs that are USADA, not approved? USADA not approved? That's a better question. Technically, we don't have them sign anything that says that, but the policy would be if you're doing... We're not going to coach you if you're doing any banned... If you're, I guess, in taking any banned substance. If one of your athletes told you, hey, I'm doing XYZ and it's on the banned substance list, you'd be like, hey, you either got to quit or you can't be one of my athletes.

Yeah, either you discontinue or we're not going to coach you anymore. Yeah. For sure. Yeah, that's cheating. And, yeah, that kind of conflicts with the culture of man. It's cheating because why? Because it's the rules of the sport? Yeah, I think it's that simple.

Yeah. It's a weird spot. The longer and longer I'm in this space of watching people compete or try to get the most out of their bodies, it's such a weird spot for me. That's one of my biggest fears as as performance coaching grows is that like how how do you how do we navigate that like how do you i mean there's there's really no way it's like you know somebody can be doing it and we're coaching them remotely

and we'll never know it and they'll never bring it up and then you know they pop and they're on the bigger stage and it's yeah that that's that's something I've always worried about, but I don't know how you control that. I don't know how you avoid it. I recently was watching the Crash Crucible, a J.R. Howells event. Yeah. And there were some athletes there that just did not look like the other athletes. Like they're just completely like, I don't know, they look like action figures compared to like some of the

other guys and some of the other guys are amazing right i mean colton mertens was there no one's questioning how hard he trains and and i know some of its genetics but then some of it's just like holy shit yeah i look like you're made of fucking granite i just don't think aesthetic is not a good metric yeah i mean yeah because gee looks like he's right right right this guy was even the guy i'm talking about was even more there's a becomes kind of like this angularness to them like like they don't like he still looks like he can wipe his own butt that's true it becomes this like effect where he's like hey you can't wipe your butt can you yeah i think you know when you when you grow up playing sports too like me playing football you you you come across more genetic

freaks right because the cream yeah the top yeah and so you become more accustomed to it and so i think you're less skeptical because you're like man that dude i know for a fact like that's my that's my bud that's my best i'm my best friend in high school i remember like he just always had you know six-pack abs bulging biceps and right, and, and so I've seen those freaks and, uh, yeah. And you know, outliers exist.

And in some men are, you see some men, especially men are just built different. You're like, dude, my head looks nothing like your head. And you've always had that. And your dad has that.

And your grandfather has it. You have a fucking cinder block as a head. You have something coursing through your veins that I don't can you show me a picture of his of his grandfather who is he i don't want to mess he was in the military i don't know if it was like brazilian military or what and his grandpa was shredded yeah it's like six-pack abs like just absolutely dieseled standing amongst these other guys so brooke brooke ends the same way people accuse her all the time she made this fucking video one time where she's in the kitchen with her mom just this fucking fucking old lady she's like mom show your bicep mom's like not doesn't like isn't like any workout

fucking she pulls up her fucking arm and her arm is shredded and big and you're just like oh yeah like it's in i don't know with your kids though i can already see which body parts my kids got from me and my wife like i can be like my that kid got fucking his wife's arms that poor kid got my arms that kid got my wife's feet oh that poor kid got my feet you know what i mean i just hope they have her disposition that's all me too my oldest son though he's already's already fucked. He's going to be a mess. Let's do a sharp pivot here. We have the two Jakes on Mayhem Empire.

All right, Mayhem's great, and these are such good dudes. After an hour and two minutes. When are they licensing the Mayhem name? And will set up Mayhem HQ to compete with CFHQ? Yeah, why can't – I asked Rich yesterday. I'm like, hey, why can't I – I pay the $129 a month for affiliate programming or whatever you guys charge. Why can't I just put on the front of my gym Sevan's Mayhem Empire? put on the front of my gym, Savant's Mayhem Empire.

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Limited time offer ends October 31, 2024. Conditions apply. Visit rbc.com slash student offers. Just a huge fucking sign. I'll pay an extra, you know, $1,000 for that. I mean, I guess if you paid enough, we would do it in theory. Yeah, baby. Good answer.

Yeah, baby. What's that blank check we wanted to put on it? Because you do get a sign. You can't put up a sign, but most people put it inside their gym, right? Yeah, we give them like a – we give everyone a banner. It says, name and affiliate banner. And we want them to put that up. But like the legality standpoint and risk of like licensing your name,

then you get into a whole other arena and CrossFit's in, right? Like you have to pay to license that name. And then to do that, we would probably have to give you more value like crossfit does to like it's not a business we really want to get in because then we're truly competing against crossfit in every way if we well you hey you could start off by making you know what's funny is the model that i was thinking right off the bat is i would start my own affiliate program seven fit you still have to take your l1 to open a gym but guess what with my program you get media and you guys already have that i mean you know i mean i think the single most thing that affiliates want is media like how much media what media how often and then what do you mean by media most

affiliates want media what do you mean by media most affiliates want media what do you mean by that i think that if you add like the affiliates that i interviewed that if they're there's two things they want from hq not fuck up the brand you know what i mean like don't fuck up the brand and uh and then two and then two don't pussify it right like like we know you we know that when you walk into fucking walmart that if the place is on fire you can grab two people and run out before anyone else even the worst of us crossfitters know you we know that when you walk into fucking Walmart that if the place is on fire You can grab two people and run out before anyone else even the worst of us CrossFitters know that we can do that And then the second thing is media they want media they want some sort of content being produced by the mothership Constantly they want the mothership to have a place on the world's second largest search engine YouTube

That's what they want. Those are the two – I think those are the two main things. I steal the first one from Craig Howard. Hey, just don't fuck this up. You know what I mean? Like don't do DEI shit. We're a company of merit and excellence, right? That's what we are.

We're a science organization. We believe in measurable, repeatable shit. So stick to that and then also make media. And I think mayhem could kill that. How much do you think they want, like not a rhetorical question, like in your experience and the conversations you've had with affiliate artists, how much do they want education? You continue education? Yeah. I think that they want that a lot too i think that they

want to be affiliated with something that has a shitload of fucking integrity that's what fucking glassman brought it was just like fucking singularly focused on the target at all times you know what i mean it was just like he did not fuck around. It was like – Yeah, you knew what ship you were getting on and where it's going. Yeah, yeah. And so I just think that Mayhem is a company of values, I think. And I just think that people would fly the flag. Bald eagle, American flag, Rich riding on a horse, right? And just doing good shit for people the day i met rich i thought if rich came out of a 99 men

come out of a brothel we all know what they're doing in there you see rich come out of a brothel no one would think he someone would think oh he was in there helping people like he's in there banging whores that's how clean his shit is. Right. He was probably trained. Yeah. Right. He was in there. Right. Yeah. Returning some dumbbells he borrowed. Uh, yeah, it's just a, you know, you know what you're, you know what you're getting. And, um, I don't know. I, I, I don't know what the, um, I don't know what the fucking insurance implications are, but outside of that, like, I don't think you have to, I don't think you the fucking insurance implications are but outside of that like i don't think you have to i don't think you have to add much more value to start with

i've definitely i mean thought about that obviously just from people have asked for it in the name yeah yeah it the like like everyone knows now everyone has this vision of what mayhem looks like there's fucking two fucking locations there's this fucking huge gym that's crazy community oriented where there's guys in there who can beat rich at open workouts who are no names and then there's the barn right and and you know and and so it has that um and and a huge thing that's missing from hq that there used to be in its origins is the destination so when crossfit santa cruz was there dude that was crazy man that was like the destination you could do a pull-up on the pull-up bar that's in every video

that greg amundsen would use. You know what I mean? You could use the rings that Nicole Carroll used in Nasty Girls. And you guys have that. I mean, that's a huge mistake that we fucked up in 2010 or 11 or 9 whenever Greg sold the gym. That was a disaster. We lost the mecca. You guys have a mecca.

You guys have a place to come visit. Look at Jake Lockhart's getting all excited but also bummed. He's like, oh, God, I can't let this seed grow. lost the mecca you guys have a mecca you guys have a place to come visit look at jake lockard's getting all excited but also bummed he's like oh god i can't let this seed grow you're trying to you're trying to pitch that we we become a direct competitor to cross with not i don't even doesn't maybe doesn't have to be a direct competitor like i said you could still be like hey to be a part of our thing you have to take the l1 you still have to be certified you could like like that would really fuck with their head then they wouldn't know how to fucking deal with you that's what i was thinking too that would really

fuck with them is either a competitor or they selling shit for us i think it's a possibility it's just there's so many things within that i'm not even like i haven't worked worked out and it's that's what we want to do that's exciting though isn't it it is an exciting idea i guess the really the awesome thing is you have as many man gems as you want and the scary thing just like with crossfit yeah happy gems you want could put on mayhem's name if how do you vet that and make it so like the integrity of mayhem continues with each gem that would do it in theory so yeah i've thought about it for but like it's not something I'm ready to right now. What did Rich say about it?

Talk to those guys. Yeah, that's what I said. Talk to those guys. Bring it up to those guys. I heard that. I listened to that this morning. Talk to those guys. Bring it up to them.

Is this your way of working with Hemsevon? Us launched this and you run the media portion for that? No, no, no. You got the best fucking dude in the world doing media. Everyone's going to look stupid next to VanderSloot. He's a fucking beast. I ain't fucking getting near that dude. What a stud he is.

I did recommend, though, that you guys start a hunting. And Rich said it sounded like it's already in the works. I did recommend you guys start a hunting station separate from the Mayhem station. Like station? Like location? No. Program return. Different.

Yeah. Not even a different program necessarily, but a different – there should be a different Instagram. Like Dave has. Yeah. The TDC hunts. Yeah. There should be an Instagram with guns and shooting and there

should be a YouTube page with guns and shooting and four-wheel drives and you know stuff like that yeah dead bear dead bears if one gets in the fucks around fucks with rich and wants a piece that is all

yeah that's all in the pipeline uh thanks evie yeah anytime buddy thank you for bringing it up makes me feel better hold on someone else in here gave me money to ask you a question yeah i'm ready for the hard hitters savannah i thought i thought we were gonna get some hard hitters i don't know what they would be i thought we did them already yeah that that how – listen. When you are endowed like me, you have to be able to put it in without fucking disturbing the – lots of foreplay. You didn't even feel it. You didn't even feel the hard question.

Yeah, see, that's not fun though. I want to go. You didn't even – Yeah. Exactly. Mayhem has most everything in place to create the CF competitor, the legend rich. Yeah, I'm not even... Okay, I don't want to be a pussy,

but I don't even see it as a competitor. They probably do. But the thing is, is like... You're not trying... You wouldn't be competing with... You guys have values. You guys just stay focused on what you're doing.

You just control what you're doing you just control what's what you're doing so um like like so that's one of the big problems at hq right now they don't have their own voice so they're worried about what everyone else is doing you guys have your own voice i'm not worried about what anyone else is doing because i have my own voice and so you guys have your own voice hq's kind of rattled right now because they don't um they don't have a voice and so they kind of worry what other people do they just everyone just focus on your own shit and just the whole thing will grow together you'll still be it's you'll still be sending shit loads of people to the open may even increase open participation it may even invigorate the gym space with mayhem like you could that like yeah i see it i don't see it as a um i don't see it as a

as a competitor i don't know maybe i'm naive broad base of all components need to next level corporate in august 2024 the best consultant to offer this up maybe this guy wants a job you think that's really that guy's picture martin Graham? I feel like that's a movie, maybe? I don't know. He looks like he could be hired to hurt people. Yeah, he looks like a Scottish mafia guy or something. Yeah, definitely Scottish. I like that.

It's only not a competitor in fairytale land. Yeah, maybe you're right, Will. Maybe I'm... I agree. Yeah, I have a tough time seeing that as a competitor. Not that I couldn't grill the pie because Pepsi makes Coke be better than everything. People drink some more soda now, but...

Right. I don't see navigating how it wouldn't be, but. When the locker, when the affiliate fees went up, did you guys, do you guys have a meeting on that? Or is that just something you guys just talk about? And that is Jim.

Oh, is a rich over there doing fucking curls. And you're like, Jim, you could rich. You could pay him that extra 1500. He's a good to go, buddy. Or is it more like R Rory, shit, cancel all meetings.

Let everyone get in the office this morning. Sorry, what did you say, Foster? I was just saying that is kind of how a lot of conversations happen. I know Rich does curls. I know Rich puts that 100-pound dumbbell on his chest and does sit-ups with it. I've seen that shit. But what about that one in particular do you guys um is there any special meeting for that do you and rory have to like

take an expensive uh lunch break and navigate that problem no we actually haven't talked about that one i think more than they were but we probably will next week this week was kind of crazy um and why would you talk about it? Because your time is money. And so if it was raised $70,000, you may have had the meeting already. But $1,500, you're like, hey, we're not going to have that. It'd be more, what's the implications of this? And I think it's just independent of each gym. So it's not really, we're going to keep the name.

And then we're going to keep doing what we're doing. Either way, if our gyms may have affiliates drop the name,'s fine we have plenty of gyms that aren't affiliated and majority of them still are but either way they can still be a mayhem affiliate so someone someone sent me a dm saying hey i don't mind the expense excuse me i'm what i'm going to do is i'm going to stop my affiliate programming 129 a month i pay for affiliate programming and i'm going to do is I'm going to stop my affiliate programming. $129 a month I pay for affiliate programming, and I'm going to just use Cap, and I'm going to send that to HQ. So I guess in a way you guys already are competitors. Yeah, with co-programming we are.

I mean, yeah, we are, but they made it free, so that's even complicated in itself because now we're not taking revenue from them. We're just people want a program that they think is better than us than the free cap. Then they would pay for a man affiliate because it's within their fees. Like you're saying, I don't think a lot of that scenario though.

We're like, what's the affiliate news now? I didn't even, it went up $1,500, basically one of $125 a month, I think. So it'd be 40, 4,500 a year.

Yes. I don't think a ton of affiliates are in the boat where like, they're only going to keep me an affiliate. If they keep their, the difference in them keeping me an affiliate programming, not as it, whether they say affiliate with CrossFit, I think there's very few gems in that scenario.

Like it's going to make or break them. I think I was making shit loads of money, more than $500,000 a year. And the second I lost my job, I canceled my seriousiusXM. That was like my big cut. Yeah. I mean, that's what people, I mean, yeah, that's the, yeah.

Usually fitness is the first thing to go for most people. That SiriusXM. Yeah. Martin Grimm, focus isn't to compete with CrossFit. Don't misunderstand focus. What do you mean? What do you mean don't misunderstand? you wrote it in there as a direct competitor crossfit you fucked it all up i was like oh okay okay martin he saved you you and locker

on the same team don't misunderstand focus to provide the ultimate fitness support for affiliates yeah that's me the name is just so strong the mayhem empire and the logo and the values, but those three things, I mean, it's the, the, the, what you guys stand for is, um, like no one's saying that like, Hey, I want to serve God. Yeah. That's going to alienate a lot of people as well though. But, but, but, but you guys are comfortable with that in the sense that you're not doing it on purpose to alienate them. You guys are comfortable with your mission, right? I mean, yeah, absolutely. Like someone told me the other day, my podcast isn't professional. I was like, okay. to alienate them you guys are comfortable with your mission right i mean yeah absolutely like someone told me the other day my podcast isn't professional i was like okay

thank you how i want it it's how i want it to be yeah at the if you stand for if you don't decide what you stand on right and branding or anything in life then you stand for nothing so any strong brand in the world is going to stand for something really strongly and directly. Right. And now we're in the woke age. Everyone's trying to be everything, which is just weak. Right. We stand for who we are and what we believe in.

And us, it's faith, family, fitness, service. And faith is specifically, like Foster said, we love and honor Jesus and he's the king. And you don't have to believe that exactly. Absolutely not. Like we still want any and all gyms that believe whatever they believe. But like that's still the banner we stand under as an organization. And for people like me who aren't Christian, that faith family service is like that's huge to me. I do have faith.

My family is the most important thing to me and uh and i believe in just crazy i'm happiest when i'm serving faith in what so um may have opened the can of worms there but i had to ask um i don't know but but i don't know but i do have faith. What do you want it to be? That makes sense. You can say, I wish I believed. Not some dude who lives in a fucking ball of fire fucking with horns. I don't want it to be in that. I don't want it to be like,

hey, I'm done with my life. And he's like, good job. Welcome to the fucking oven. But I don't know. I'm very comfortable not knowing. Like very, very, very – I'm at my strongest when I accept that, my faith in the unknown. Like I'm strongest in that point. I feel most in line with the universe, with what I'm supposed to be doing.

You know what I mean? Does that make sense? No. with what I'm supposed to be doing. You know what I mean? Does that make sense? No. Sounds like you're at peace with it,

but it doesn't make sense in what you believe. I accept. I really accept the unknown. I really accept the unknown. There was a fucking great example of it I was so proud of the other day. I was live on the air, and I pulled up my Instagram, it said your counts toast your accounts been suspended and I just in I think that would have rocked a lot of people but I

have such faith and just like in just things are in my life happened the way they're supposed to happen you believe I mean yeah like we believe that we call it you've heard the word sovereignty like sovereignty like we believe is ultimately good and in power so when bad things happen like that like god's still all in control and all powerful so like in the end it's going to work out for those that love him like that's what we believe so now you have a story you have a story there that sort of – you have a narrative there or a story there that helps you through that. I feel like I don't have that. Or better yet, we have a person. A person, yeah.

An entity. Yeah. I mean it's just like when your kids – like he got hurt during jiu-jitsu, right? I don't know how it happened down but he would be like man it sucks but i love dad and dad's got my back so either way it's gonna work out because dad's got me yeah make sure i get through this it'd be like that with us in life um i um it sounds like you have like you you believe it's gonna be okay in the universe. Make sure things works out and like good will come from even bad things happen like Instagram getting toast.

So you have faith and peace in that. We just get our peace and faith from a God who works those things out. There's this part of me that I'm this isn't exactly right. I don't know how to word it. So bear with me here. This isn't exactly honest what I'm saying to you, but I have an awareness of no thing. I'm not tracking with awareness of nothing. I know because most people use the word nothing and nothing means it's void, but there is when, when I, when I use a word, when I point a car, I'm denoting something, I'm signifying something, right?

Like that's a car and that's a thing like, Hey. And so, so there's this Taoist saying naming is the origin of all particular things. So we name things and they are, they then become created individually outside of the whole. Foster, Lockhart, Stevan. I have an awareness of no thing. And because of that, but I don't know what it is because it's no thing. So your faith is rooted in no thing.

Yeah. I mean it's like – just my awareness of that, the existence of that is a bizarre phenomenon. What's the – like for your son, the example we've been using, like what hope do you have? No thing that he gets. The ultimate hope is that he also was able to cultivate enough awareness to, to have, to create awareness of awareness of that, of that. I don't know. Yeah. I don't either. I don't get it. Yeah. Yeah.

Is that something like a entity or it's just, you just don't know yeah i don't either i don't get it yeah yeah yeah being like a entity or it's just you just don't know and it's no i just don't know i just don't know i just don't know it a lot of people a lot of anxiety oh dude there's whole books dedicated to the pointing of no thing. That's what Eckhart Tolle's power of now is. I'll give you one more example. So they'll – and this is why it's so hard for people to understand. Someone – Eckhart Tolle will be like, hey, don't worry about the future. Don't worry about the future. And then someone will be like, well, how am I supposed to write things down in my calendar if I'm not supposed to be worried about the future? Well, you do that in the present. You know what I mean?

You write down what you're going to do in the future and the present. Or people will be like – you'll want to talk about something that happened in the past, and someone will say don't dwell on the past. They're totally misunderstanding because I'm in the present telling you about the past. You can be – you can talk about the past if you stay in the present when you do it. You don't let yourself travel so there's this when you have an awareness of this no thing those those dichotomies or dualities all of a sudden start to make sense to you there's there was a group of people let me one more example because that one failed there was this group of the queen of england or something one time took two weeks off the

fucking calendar right and people thought time took two weeks off the fucking calendar, right? And people thought they lost two weeks of their life because they thought that thing, the calendar, was fucking real. But you don't lose two weeks if you take – if we throw the whole calendar away, we don't die. You know what I mean? Like if we just stop keeping track of months and days, we don't die. I think your your philosophy works well when things are going well and then yeah in the face of like calamity oh yeah yeah but dude i bet you i bet yeah dude i bet you if there's an earthquake and i was trapped in this

building be like jesus i'm so sorry that i tried to not accept you when i was talking to the jakes yeah yeah yeah i 100 agree with you yeah it's not probably right it's like uh the scripture that talks about like you're building your house on on the sand you know right like it's not it's not built on like firm like a rock like like in a personhood like we said you know or a story or a narrative like you said but at least a story or a narrative that's rooted in logic but also that that it's built on a rock of like hope like like god's sovereignty like lockard mentioned i was filming these kids who who is filming this place where there was a famine and i was just filming it and filming it and there were kids who were done like basically

dying emaciated everywhere and i um all of a sudden something i got overwhelmed and I went to like behind this teepee like their house and I dropped to one knee and I started crying I started talking to God and I was like holy but it wasn't me but I was kind of like watching it it was fucking bizarre

why why was it bizarre no why why why were you talking again like i was seeing some i was seeing some i was seeing some horrible shit yeah yeah i've seen like some crazy horrible shit that i was having struggling to get my head wrapped around i was getting some what they probably call ptsd right and so i ran back there like to like hey i i can't fucking help these people i have no control here so i was like turning to something just completely like, right? Yeah. But I wasn't really doing it.

I was kind of just watching myself do it. Like I couldn't even believe it. I was never like, boy, if I'm in a pinch, I'm going to drop to one knee and beg to God. Like I was fucking a grown ass man and I'm fucking holding the camera and I'm running somewhere so I can go talk to a God I've never talked to in my life that I don't even believe in. You ever heard of C.S. Lewis? Yeah. Yeah. You should read of C.S. Lewis? Yeah. Yeah. You should read more C.S. Lewis.

But he had a line. I'm going to butcher it. But he said something like, I believe in Christianity like I believe in the sun, not because I can look at it, but because by it, I see everything else. Wow. That's good. That's the way I would describe our faith is that it makes sense of all of those things that you mentioned, all the pain, all the hardship, all the evil in the world. It has an answer for all that.

And that's why it's rooted and it's built on our faith and our hope is built on a rock. Good. on the our faith and our hope is built on a rock good um maybe i'm one step closer after this conversation c.s lewis man you gotta read some c.s lewis one step closer you think i should read c.s lewis or read the bible again both uh bible for sure you start with the bible again i i've listened to it on audio i've listened to an audio a few times. Oh, there you go. I had it on cassette tape. I had a fucking like 112 cassette tapes.

Shout out Jack, man. That's Jack's one of my clients. Jack McCormick from Lockhart and Foster's perspective. What are other games, camps, coaches opinion on mayhem? I think

there's probably mutual respect, I hope, among most of them. And then, I mean, there's for sure probably at least a few that just don't love Mayhem. I'm trying to think if I... The only criticism that I've ever heard about Mayhem is that they don't actually do coaching.

I mean, in the past, people just show up to work out with the rich every day. I mean, it's not the typical. It wasn't typical like a coach is watching you all day and giving feedback. You know what I mean? There would still be some coaching within that with just what happened in the barn amongst athletes and rich. And then at the games, we would still provide coaches. But now it is getting more even standardized with coaching, like we talked about, man performance coaching. It's a weird criticism, just like people would say Greg Glassman didn't know shit about business.

okay okay okay but you know that that uh that thing spread faster than starbucks and um subway combined in their prime right you know what i mean you know that thing was on all seven continents they even had one in antarctica you know he couldn't slow it down if he wanted to um so on if someone says there's no coaching at mayhem then maybe the response would be like yeah what are they doing then because it's working it's 57 coaching at Mayhem, then maybe the response would be like, yeah, well, what are they doing then? Because it's working. It's 57 athletes at the games last year. You know what I mean? Like it's almost said like it's an attack,

like with the presupposition that coaching is the only way. But something's going on over there. I think that's an overly simplistic criticism. Yeah. Like now it's just silly. It's like because we have a whole staff of coaches and there is you know individual coaching is it's just yeah you gotta that's like semantics like define coaching at the time you know like i think the the criticism was probably

geared towards there there's not as much individualized one-on-one coaching at mayhem which was true at the time right like? Like there's still was some, but it's like you're saying so long at the time, it was more of like a culture of excellence and and you're training with a goat every day. Yeah. But now, now, now that that criticism wouldn't hold any weight now at all. My, my, my guest in, in, in and that's supposed to come on right now said uh should i interrupt or hold off until you're done talking about god i waved him off i said hold on

don't fuck with the jesus um what about i want to see how i wonder how much it costs to go to burning man uh burning man tickets i got this. One more thing. It's like the big party out in the desert, right? Yeah. How much are tickets? Ticket almost tickets and program.

Fuck. $75 just to park your Oh, the ticket. $25,000 people can buy tickets at $225 apiece and $75 to park your car. Okay, Jake, ready? I guess it is going to be a competitive CrossFit. name on their gym and then start your own open then actually just find a field somewhere outside of cookville and charge people five hundred dollars to come park their car there and participate in the uh whatever event the the the top 10 finishers of the open keep it super simple of your open

in charge of just a shitload of fucking money not to make a shitload of money but just to make sure it doesn't hurt you dude can you imagine people would pay $500 to go for the three-day or four-day camping trip, and you just bring your tent and your RV and go there. You like it, right? And it's like a woodstock. You could have some religious shit going on too. Jake Foster could be up there. I converted Sevan back in November of – I'd like to tell you, December of 8th of 2023.

Remember, God is sovereign. That's his role to play, not mine. I assisted God. There it is. Accidentally, on the Sevan podcast, I became a vehicle for the Lord. It sounds like this is something you really want. Dude, are you kidding me?

Why? I don't really want it. I don't really want it. I don't want to die. I want to know where I came from before I was born, and I want to know where I go when I die. I was just talking about mayhem. Oh, yeah. I want God know where I came from before I was born, and I want to know where I go when I die. I was just talking about mayhem.

Oh, yeah, yeah. I want God a little less than I want mayhem to do with something. No, I just like exploring it. I like exploring it. I – it's – maybe it would be good for CrossFit to have the competition. There's two – either way, I don't think that this thing – like this thing is going to change, and it's not going to be what it was. And it can't be what it was unless it has one owner. It cannot because the because a value-driven company has to be just be owned by one person that's just the way it is and they have to be like unwavering right

and so um things have its life things have its life cycle right so um how old is rich right now 36 i think yes let's say he lives to 86 we could have a new kind of version of crossfit for 86 years but that's kind of like still value driven it's kind you know what the only person who's kind of doing it is um dana white that's a publicly traded company but he's fucking walking around with his middle finger in the air i mean elon musk right and el Elon. But yeah, yeah. Yeah. Elon's still a majority owner. Is he? I think.

I know he owns like 17% or something, but I think it's still the majority. I don't know about Dana. He's just a CEO. But I mean, what do you think, Siobhan, in your mind? In my mind, the perfect scenario would have been some billionaire or multi-billionaire came in and bought it just because they loved crossfit and like took care of it like you're saying like just yeah of course like this is who crossfit is and like they didn't have to like take a check in the next five years yeah a shepherd that's almost like pie in the sky hopefully it could still happen but outside of

that what do you think is the ideal scenario with crossfit as it is stands in a real world like going forward. Because everyone's like, something's changing. We don't really know what or what it's going to look like or how, but what do you think would be a good outcome that could happen? When you think of F45 or Orange Theory or Planet Fitness or all the other organizations out there, you think of them as places where people go to work out and get strong, and it's cool.

You know what I mean? It's awesome. Kudos to them. When you think of CrossFit under Greg Glassman, you thought of it as all that, but you also thought of it as a club and a community that – although he didn't maybe use those words' values, but we had some really strong rules. We wore shoes. Like he talked to us about clothing and clothing design and shoe design. use those words values but we had we had some really strong rules we wore shoot we like he talked to us about clothing and clothing design and shoe design like that was his idea minimalist clothes aren't going to make you faster or stronger they're going to just you want your

shit to be out of the way he talked to us about eating what you need to fuel the temple that's going to worship your god right and we were like oh yeah and people who followed those protocols their lives were improving and and he had these different ways of pointing at the truth and ways so that you could point at the truth inside of yourself, like ways you could point at the truth to talk to other people, both mechanisms. And that's not going to happen. I don't think that any of that's going to happen under a company that's publicly owned. I don't think that there'll be – I guess what you – I'm having trouble explaining it, but the easy way I would be, it's never going to have a visionary. Publicly owned company does not have a visionary. Yeah, it's – CrossFit was almost operating like a church in a sense yeah complete completely like a church and it was a tithing and greg knew it and by the

end he was like whoa these are just loyalty payments people are paying me now and that's why he's like fuck i need to figure out how i want to spend this money that helps them so that's why he went to education litigation you know like making sure he was fighting shit off but help the gyms i agree with what you're saying but still now that we're in the scenario i think i think it just slowly keeps heading over to a fitness it it incrementally makes its way to becoming a fitness company you know what i mean like the next planet fitness the next curves the next i think it's just slowly kicking and screaming going that way. Yeah, it's loss. It's like mission statement, values, whatever synonym you want to use.

Right. Yeah. Greg wanted people to live as long as they can and use their own discernment, right? It wasn't – he didn't care. He wanted you to be able to get at 90 years old to ride a Harley with your girlfriend on the back and keep your dick hard. He did not care what your LDLs were. Do you think Gray lacked checks and balances, like healthy structure, like any church, right? It's a slippery slope in any church where you have the lead pastor who is like – he's autonomous, and he makes all the decisions. Whereas you have a pastor within a denomination and then there's this board of elders and then there's people overseeing.

No, he was so stubborn and focused on his mission. He didn't really need any, maybe like, even though I didn't agree with his decisions, they were made based on his, that his still like, like when he pivoted to like the old man on the couch shit and when he started thinking that the games there was tension between maybe the games and the cure for the world's most vexing problem i didn't i didn't agree with that i thought the games could be manipulated and used to promote his message but either way he wasn't um he wasn't abusing his power or doing something

that wasn't true to his mission at all times you know what I mean I don't think he was like it wasn't the Hells Angels who started getting high on his own supply he's like fuck I'm a fucking leader started doing that never like that yeah it was consistent

at least yeah dude he was so he was so he so believed in the mission and he liked fighting the bad guys that's why he was so good he loved fighting the bad guys dude he's made for that shit he's made to war like he is a fucking warrior yeah with anything with words with physical, intellectual, all he's made to fight. He's like – and he's fully equipped to do it. Who'd win?

Between Dave and – no one could stand up to Greg in the – he's got way too many tools. There's no – I haven't seen it. You know what I mean? Like he's really ready to go to intellectual battle with anyone. He's logical and philosophical. You know what's interesting?

He's zero spiritual. Like zero. He thinks when you die, that's it. You're complete dust. Yeah. Even though he's the center of all the obviously beginning crossfit everything right he's the father of it even but and you know later on with cutting the media not just that but amongst other decisions for the company doesn't mean all the decisions were necessarily the right

decisions even if it was with the correct vision in mind right right which eventually you make enough bad decisions think that was the whole right right which eventually you make enough bad decisions think that was the whole thing with it if you make enough bad decisions even if in light of a good reasoning then it'll still like crumble right but it wasn't but it wasn't it wasn't going to crumble maybe it was going to change just think of this i i don't think it was going to crumble i think if greg would have, when the Floyd 19 thing happened and, and you know, the, the septum ring wearing blue haired people in the community, uh, started calling him a racist.

I, and he said, fuck you. I'm not racist. I think if he would have stuck by that, uh, he would have come out. The brand would be so strong right now. If he would have stuck, there'd be fucking 10,000 gyms and the brand would be crazy strong. We would be like, holy shit. Because for the three years, you know what he would have stuck there'd be fucking 10 000 gyms and the brand would be crazy strong we would be like holy shit because for the three years you know what he would have been saying that the cure for the pandemic is just to eat healthy and exercise and there was nobody saying that nobody people were scared to say that i had my youtube station pulled down for a week for

saying that and uh he would have said he would have screamed that from the mountaintops and i think we would have come out the brand would be so crazy strong people would be so fucking loyal because he was he was anti-woke before we even knew what woke was before the woke fucking tsunami came and i just think that um yeah i think it would be totally you know i agree that yeah if he had if it worked out and not made it through the two three years on the other side yeah it would be stronger if it had made it yeah yeah and he would have been giving no bull he would have been just litigating he would be where rosa was doing the hey let's make it let's get lobbyists and make a deal with the government like he was doing that and like

telling craig howard hey if you don't follow the rules of your local legislation we're going to take away your country manager status and craig how's like, fuck you, then take away my country manager status. And they did. Greg wouldn't have been doing that. He'd have been suing the fuck out of the government. He'd have been suing the fuck out of every fucking county, taking all your affiliate fees and just blasting everyone. And ironically, all those people are winning now. The tide has shifted.

All those people for the U.S. Air Force and the Army, they're getting their jobs back. The city employees who were fired in New York city are getting their jobs back. You know what I mean? And it's like, we would have made it out the other side and it would be dope. I think you guys, you guys don't think so.

Well, remember I de-affiliated before all that. So I just don't really, yeah, I was like that. That's over. So, yeah.

Yeah. But, um, so that's over. Yeah. But that's that. Let me see if there's any other questions I have to ask you based on people paying me money. Do the big name athletes that have individual coaching pay $500 a month or is their rate

different? Someone like Guy, since he's a... I don't know if that's a question you're allowed to answer, but, um, no, we have a sponsorship. And so like a guy like he doesn't pay for, for coaching. Cause he's right. He, cause he brings so much value to the brand. Something you get as an individual games athlete. If you're mayhem is you get one-on-one coach as part of your, Oh, that's cool. Yeah. Yeah. that makes complete fucking sense amongst other things that's

one of the most valuable things you get so i mean can you spit on the floor in the gym if you're a games athlete nope does anyone spit in the gym uh i mean dan bailey slobber be okay if it's like the you know full send workout but yeah no no no i spent the that, no. I spent my gym for the first time in my life the other day. I was doing a saltbite workout, 30 seconds on, 30 seconds off. I couldn't help it. I put it in a spot where I

came back and cleaned it up. We'd allow that. That's respectful. You can't just be hooking green ones on, sticking them on the wall no boogies yeah uh there's a big difference between the compete now versus 2018 to 2021 what happened to the old ways is is it evolving to mesocycles i don't even know i don't understand this question that's like saying uh compete probably the mezzo cycle is just like structured programming more like you did rowing last monday you're gonna do rowing it's next monday and every monday for the next four weeks and like that like it's very more predictable um it is different We still are mayhem in that the net cons

would look very similar. Programming is an art and a science. I think that we're the best, in my opinion, at making it an art. And like, it's just elegant and looks like it should. When you see a work, I was like, ah, that's what it should look like. Like when you look at a painting,

it's like, that's just how it should look. But we're starting to incorporate more science since 2018, just with, you know you know we got the burgers now so the strength is even different and then pamela helps with gymnastics and shaw with the capacity fosters helping now so we are doing more meso cycles and macro cycles like tied to those i guess but so to make it better and then we infiltrate it with the art within each workout. That's, I guess, a short answer to his question. You'd have to see workouts then versus now a week to know what he's really saying. But I'm just trying to make the product better than today.

I would say, yeah, it's a little different, but still truly mayhem. And it's just better. Dude, Foster, look at those people's names that you're mentioned with. Isn't that cool? That's a good group. Pamela, Bergner uh hinshaw what a what a yeah i'm blessed man incredible yes yeah uh seven ignore ignored my super chat i was sorry i didn't mean to i'm not i know i that's i i don't think that's true

i i missed it maybe. I definitely didn't ignore it. Ignore means that I actively ignored it, right? Like I consciously did something. He says someone ignored Seve. You feel close to me. You called me Seve. I never ignore someone who called me Seve.

Will Branson said, Mayhem is endemic though. The name carries a ton of weight in crossfit not outside i've never ran into someone who doesn't know the name crossfit yeah and hey uh i think that maybe that's a good thing i think maybe that's a good thing i think he's right yeah i mean love of mayhem was like a household name amongst anyone that worked out in any arena. But for now, it's mostly just you got to be in CrossFit to know what it is. about crossfit and you know i told him i'm working for mayhem and you're like he's like you know what is that or who's that or whatever and i said you ever heard of rich froning he's like yeah that's the netflix documentary and like that guy's like won the games a bunch and stuff right i was like yep he's like yeah that's why i joined a crossfit gym several years ago i did it here so i think

rich transcends that like his name at least still does it's you know i don't know i can't think of an exact actual example but like if you're a golfer everyone knows like what the most expensive golf shoes are i mean i was about to say that if you're a golfer you know what title says for sure right if you're not a golfer you might not but you know who tiger woods is so right a little bit the amount of applications i'm even getting right now in this launch with main performance coaching with people who said like the reason I started CrossFit was because of Rich Froning. I mean, I saw it probably just three times last night in an application. Like Rich is the reason I started CrossFit. You know, the guy who runs the local affiliate here, CrossFit Goose Creek, that I was a part of for a while.

of for a while um yeah i mean that like rich was the reason that this guy found his salvation like found the lord and got into crossfit like both so yeah and some maybe not the main the name mayhem but i think rich froning still does yeah i i i totally think that within I totally think that within our niche, it is the gold standard, and I think that's better. Yeah. I think that's better for the brand. It's like if you have a Rolls-Royce, you know that Rolls-Royce uses only these kind of wheels in there on their cars. And you know what that wheel brand is, but no one else does. And like, fuck,

they don't need to know that's special for people who own Rolls-Royces. So, and I do think the, I don't think the, I think the CrossFit brand is crazy strong still. I don't think like it doesn't, I don't think it matters what you think on the inside. No one on the,

or on the outside. I don't think no one on the inside is like, oh, this shit's easy. Oh, this shit doesn't work. Like everyone still knows that, holy fuck, this shit is hard. I'm the fittest dude in Walmart right now because I've been doing CrossFit for six months, and that's it. End of story. And everyone knows that like no one's surprised that Tyson Bajent fucking did CrossFit and that he's a standout because of that. No one's surprised that he can walk further on his hands than anyone in the

NFL. No one's surprised that he has such a good head on his shoulders. Cause he's, we're used to working hard because of, because of CrossFit. Well, I mean, not necessarily,

not necessarily just because, but like no, no one's surprised. Like everyone in the CrossFit community, no one's like, no one's surprised. Yeah. You know what I mean?

Like, like, he sounds like a great kid but he probably hasn't been crossfit for a few years he probably what uh he probably hasn't used crossfit as his primary training tool or or well he was just on the show the other day and he said he had two weeks off and he just came home and crossfitted the whole time yeah yeah i think he said one time too, like he hasn't done it in a while because like they wouldn't. I mean, yeah. Like during the season. Yeah. Yeah.

And it's like that. Yeah. I think that's like that for a lot of people who are like specialists. Right. Tell Tyson we'll have him at Mayhem. I'll speak for Locker. Dude, I would love. I tried to get him.

I scheduled him and Rich to be on the same show once. But it got all fucked up. I forget. Just tell him I want to run routes for him, man. Like, we'll all catch passes. Okay.

Oh, my God. That would be such a fun video. A bunch of former high school college athletes, man, that would love to just, like, act like we're back in our... No, dude. Just have him throw the ball

at you guys as hard as he can. Yeah. Hurting people. I would love in our no, dude. We just haven't throw the ball you guys as hard as you can. Yeah Just hurting people. I'd love to see Fully we can be full. We'll just have a full-on game on the turf there. They have tackle full tackle Sovanya love this in 2000 old 2013 I think or 14 after one Saturday workout session. It's like me rich Darren Dominic griever that name some other ogs were in the town And so he went to the intramural fields at Tennessee Tech and played a full-on tackle football game in like November Against Tennessee Tech. No, no against. Oh, oh, how was it anyone get hurt?

Shockingly no But I got I guess a little bit intense. It was fun. It's the last time I played tackle football. Let's top it off with Dan Bailey's slobber. Man, he's an amazing slobber.

Seve has the most silent pauses ever. Legit. Always think it froze when he does it. It's, it's because I'm completely unprofessional. It's dramatic. In fact,

the complete, I wish it was that. Hey, but, but you know what it is? Um, uh, Jake,

um, uh, Mr. Foster, it, that is, um, my,

that's my faith. That is a really strong sign of my faith for me. What's that? The silent pause? Yeah. What? Yeah, explain that. Yeah.

I was at this – God, I really got to let this person come on the show for five minutes at least. But I was in Africa in the middle of fucking nowhere, like in the middle of nowhere. And I was at this Catholic, I don't know, monastery. And it was all these – there were these ten black Catholic nuns who lived there. And before dinner, they said, Sevan, will you pray? And so I sat there. Two or three minutes passed. And she said, what are you doing?

I said, I'm keeping the space and holding the peace so God can talk to you. He has something more important to say to you than I do. They accused me quickly of being selfish for not sharing my prayer. And that's what I mean. I think silence is one of the most holiest spaces. You just did it. That was good. There's this saying in the Bible, and I don't know if this is true, but this is the way I remember it, where Jesus tells the apostles, he goes, hey, ding-dongs, they're going to come for you.

Do not prepare your defense. Open your mouth and let God speak through you. And so I actually think sometimes – actually not sometimes, every day before I come on the show, like I do a little prayer like, hey, I hope I have the stillness today to let the truth speak through me and not alter it, not bastardize it, not ruin it. And that's kind of my faith. You know what I mean? That's how I know I have faith because I'm like, okay, I'm comfortable being silent. Like I earned that. I earned – that wasn't easy easy i wasn't born with that

i had to cultivate that space to be uh silent jake chapman word salads i know i suck that's a great skill you know the story of elijah in the bible you heard that one no tell me it's the old testament he's like prophet and he's in a cave hiding and uh god asked him what he's in a cave hiding and God asked him what he's doing there. And then he's waiting for God to speak. And so it says, they tell him to go out and stand on the mountain for the Lord. And there's a great wind, like tore apart the mountain, but the Lord was in the wind.

There's an earthquake. The Lord was in an earthquake. Then there's a fire. The Lord was in the fire. So all this, you know, natural disasters happen around them. After the fire came a low whisper after the fire,

we heard it. He wrapped his face and then God said to him in the whisper low whisper after the fire we heard it he wrapped his face and then god said to him in the whisper what are you doing here elijah and then that's where god spoke to him out of the whisper how come that went over my head i agree with you in the silence there is where where God speaks. In the story, it was like there's fire, there's wind, and there's an earthquake, and God wasn't speaking to any of them. Okay, it was not. Okay. It was finally quiet, and then a whisper, God spoke to him because the noise is not where God speaks often. Sometimes he does, but it can be in the whisper and silence as well.

Hey, I'm stoked you guys came on. need five minutes to uh for the next guest before he has to take off but listen jake you don't need a mr foster you don't need a chaperone next time you come on it was nice of it was nice of yeah he's got to keep me in check man i can be a loose cannon myself so uh i look forward to seeing you guys uh in person uh soon anytime and um you guys are always welcome on the show uh locker thanks for reaching out and uh and or and helping organize this i really appreciate it and foster congratulations on your not new gig anymore but you're you're a great dude and uh i really enjoy having you guys on it's fun yeah i appreciate you having me on man i've listened to you working out for many years so it was cool it was cool experience to be on here cool and anytime dude

if there's stuff you want to talk about um uh just just let me know and we'll get you we'll get you in yeah jesus and fitness anytime you want man awesome cool well you gotta come cook for come to cook for i know i know i need to i need to make a little more money and buy a motorhome and come out there. Take my kids around. Okay. Love it. We'll be waiting. Thanks, man. Thanks, guys. Ciao.

God, you are a rollercoaster. Okay. We have three minutes and 40 seconds. Something really fun is going to happen tonight at 6 p.m pacific standard time get with the programming we'll have a bill grunler uh who is a loose fucking cannon and uh chase ingram who is a a sure shot a sniper the two come together and make the great show get with the programming tonight's show will be a little different there will be a variety of guests coming on the show in 15 minute increments

and chase you have two minutes to tell us why we have to watch tonight's show at 6 p.m all right thank you for my two minutes i told chase to come on 30 minutes ago he's like dude you want me to interrupt the jesus talk i'm like yeah you better not i was like this seems kind of heavy do you want me to come in here just like derail the whole conversation? Yeah. It was a great conversation, by the way. I really did enjoy that. But all right. Elevator pitch of what we got going on. Since you are out of town and usually do your CrossFit Games update show, we did a podcast three weeks ago where I laid out a season structure that would make the Open more important, more engaging, more exciting for athletes and fans alike, and the quarterfinals of how the Open and quarterfinals is or should be or could be the only way you determine the strength of the field for

semifinals only. So it's not affecting the worldwide rankings. It's affecting on how the semifinals top 100 is decided and then how they allocate extra game spots like they did last year. And we said it'd be exciting because you could do a weekly show every week of the open. Here's the new top 100. Here are the 100 spots allocated through seven semifinals. And then here are the game spots based off these top 100 every single week. It'd be super exciting. It would make the athletes focus on their open performance more because if they do poorly, their semifinal will get less spots because of that. It's real time strength of field calculations. So we're going to basically take all of 2023 and make actual shows of what it could possibly look like for 2024 if you use this

system. So we have a segment on week one of the open, what that looks like week two, week three, and we're going to show how the spots change week to week during the open. And then we're going to shift to quarterfinals and quarterfinals have three submission windows, two events week day one or a submission one, two events, submission two, and the final event for submission three. And then we're going to take your open and quarterfinals worldwide ranking because it's ranked against the world with everybody, and design a top 100 strength of field, and then show what those games allocated spots would look like

if they only use the open and quarterfinals as a way to determine the strength of field. And at the very end, we've got a good twist. So I hope everybody watches. We got a good twist because I believe the strength of field should be the athletes that are actually participating in person in individual competition. Last year, they had athletes who were either out of competition on team or going masters

as part of the strength of field. And I don't think that should be part of the case. So we have a little twist at the end of taking all those athletes out and recalculating it and showing you the difference between those game spots allocations. So let me see if I understand it. You're going to take the existing framework, right? Yes.

But, but, but tweak it. So it could be, it could still be implemented right now. And basically you're going to run a mocks 2023 season. Yes. That shows how things would be changing week to week dynamically based on

people's performances, but still within the same system, adding tons of more. Stress and uncertainty. Yeah. Which is the, which is the, which is the greatest thing that we like as fans.

Basically we want the score to be 27, 27 with two minutes left in the football game. And here's my favorite part. And you like interceptions and fumbles you, everyone wants, even though you hate them, that's what right games you remember oh my god with three seconds left they fumbled and the guy ran it back and right and at the end of the day done yeah at the end of the day the team you knew was going to win could still win but the drama it took to get

there was worth the worth the entertainment of four hours to get there now it's got to be a four-hour show but what what we stumbled upon that was really exciting is that the opening quarters will be weighted evenly. So your performance in the open and quarterfinals will be averaged to make a top 100. So if you're 30th in the world in the open and 10th in the world in the quarterfinals, you were going to rank you based off that average finish place to determine the strength of field. But here's the things that I love the most after the open, you can look at, and this is what we actually saw is that we're going to pull up the 95 to

100 and one Oh one to one Oh five cut line of outside the top 100. And we found one, it was really sweet. It was like, I think it was after submission two. So going into the final week of quarterfinals. So there's one more opportunity to move athletes south america had two game spots allocated but had five athletes four athletes

within 15 spots of the top 100 and so what we say is these five athletes by name, if they do this and get into the top 100 after this final event in quarterfinals, South American men will get one more spot. There's something on the line every workout. Exactly. Every workout, there's something actually on the line. Yeah. Yes. Yeah. So we're going to basically take all the things that happened in 2023 and show you what that engagement drama

and excitement could be on a week to week basis. And it's a, it'll be some theater to say the least. So good. I fucking love it. A 6 PM Pacific Pacific standard time. The, the YouTube station is get with the programming.

Yeah. Get with the programming. Yep. And if anybody wants a preview of what our system is, we a podcast it's called making the open matter again it's on our youtube channel it's just an hour long i suggest you guys go watch that and get an idea of exactly what we are going to do in the show tonight okay and that's up already and that's already up there yep okay i'll be getting my making the open a matter again hat very shortly. Yes. All right, brother. Thank you. I got four

hours of affiliate calls to jump to. So thank you. Awesome. Enjoy. Enjoy. Do the work. Appreciate it. Later, brother. Jason affiliate rep uh cross the keeps up to show I so want to do it but I so I'm in um man there's so many things I want to do I want to go to the Masters I want to go to legends today if I can when I go by there with Greg if I can we can I want to go to Legends today if I can. I want to go by there with Greg if I can. If I can. I want to say hi to some friends. Say hi to Jamie Latimer.

At 11 a.m., my kids have a skate lesson at KTR in Arizona. So that's a big, huge indoor skate facility. I want to go there and watch my boys tear it up. Then at 5 p.m., they're doing jujitsu here in Scottsdale. It was funny because my

kids said to me, they're like, aren't we on vacation? I'm like, dude, shut the fuck up. We don't do vacation. Vacation. Please. We're different. We don't play by the rules the parsing compartmentalizing of life

we're consistent it's funny yesterday I told my kid I was taking him to a jujitsu he goes I don't want to a jujitsu. He goes, I don't want to go. I'm like, I understand. And then like 20 minutes later he came up to me and goes, but we're going to go, right? I'm like, no, not the guy.

The class got canceled. And he was bummed. He's like, oh, that sucks. I wanted to ask him so bad. Why did you say you didn't want to go? But I didn't. I didn't like, you know, I didn't give him that energy. I know what you want. I know what you want better than you know what you want.

Yes, thank you, Heidi. Exactly. Vacation from what? A perfectly charmed dream life? Yeah. Here's the link to the Make the Open Great Again show. This entire show is based off of, tonight's show is based off of this.

I wonder if you got, how would you even click that link? Can I copy and paste that? Oh, this is an interesting idea. Jake Chapman, any ideas of a CrossFit theme for a small piece of a tattoo without the name CrossFit? Oh, you can click that? Oh. Oh, that's interesting. Okay, I can't click that.

I wonder if all 324 people click that at once if they vanish. Dude, these live shows are fucking huge. Dude, I'm gonna... How come you guys... This many people don't watch when I'm at home? What the fuck's going on? Where all these people come from? All right.

Let me see who's on tomorrow before I go. I don't know if I'm doing the CrossFit Games Update show. I want to. I just don't know when I would do it. What I really want to talk to you guys about is is don's um interview on um on the lone ranger podcast it's crazy i got so many crazy notes on that oh shit tomorrow we have tom mccoy oh so so crossfit is doing a health summit and one of the speakers is tom mccoy and he'll be on tomorrow i think the health summit's in February. Suze has talked about it.

Karin Thompson was on the show talking about it. And it's a health summit in Austin. And so Tom McCoy, one of the speakers, will be on tomorrow. I always like that. We can ask him. He's a doctor. We can ask him questions about erectile dysfunction

and shit like that. You're much hotter in the beach lighting. Who, me? Than this Arizona lighting? If someone said yesterday I look old as shit, my wife said I look good. I'd go with my wife. All right. That's it, I think.

Oh, yeah. You don't like it? What if I... How about that? How's that? Better? Not so close? You don't have to see every pore. You guys are fun.

I will talk to you guys are fun uh i will um talk to you guys tomorrow maybe tonight i don't know what's up david how you doing buddy all right time to call susan buh-bye