The WAN Show - I LOVE These Ads! - WAN Show May 7, 2021

Episode Date: May 10, 2021

Visit https://www.squarespace.com/WAN and use offer code WAN for 10% off Save 10% at Ridge Wallet with offer code WAN at https://www.ridge.com/WAN Honey automatically applies the best coupon codes to save you money at  different online checkouts, try it now at https://www.joinhoney.com/linus Check out Carpool Critics, our new movie podcast: https://www.youtube.com/channel/UCt-oJR5teQIjOAxCmIQvcgA Timestamps (Courtesy of Timestamp Guy) 00:01:19 Intro 00:02:32 Signal throws shade on Instagram 00:14:30 Disney's Lightsaber 00:17:37 Did Tesla buy GIGABYTE? 00:25:01 $400 airbag vest for your motorcycle, won't work until you spend more money ---------------------------------------- ~SPONSORS~ Honey 🍯 - 00:40:10 Ridge Wallet - 00:41:06 Squarespace - 00:41:50 ---------------------------------------- 00:42:41 Tim Epic and Tim Apple's epic saga continues 00:47:47 Tim Sweeney thinks EGS will make up 35-50% of the PC gaming market and be profitable by 2024 00:50:30 NICE promo code on lttstore.com (free shipping worldwide on orders over $69.69) [EXPIRED] 00:51:59 Sennheiser sells consumer audio division to hearing aid maker 01:01:30 Linus is now driving a Porsche 01:03:59 Superchats 01:08:47 Outro Learn more about your ad choices. Visit megaphone.fm/adchoices

With Uber Reserve, you can book your Uber ride in advance. 90 days in advance. Perfect for all you forward thinkers and planning gurus. Reserve your Uber ride up to 90 days in advance. Uber Reserve. See Uber app for details. Ladies and gentlemen, welcome to The WAN Show. We've got a fantastic show for you lined up today. Lots of big news, including, of course,

the slightly embarrassing attack on Instagram from Signal, where they actually created an ad campaign that showed people what Facebook knows about them right in the ad. In other news, there's some developments in the epic epic versus apple court saga um it's an epic saga about epic versus apple i'm sorry if that was a little confusing what else we got luke uh life or death of the paywall there's an airbag uh that will only deploy if you have your payments up to date. So if you let that credit card expire, you might just die. Also, Disney built a really, really genuinely cool looking lightsaber that I'm excited to show everyone.

Really? That's one of your headline topics. Not that Sennheiser doesn't make headphones anymore. Okay, I forgot because that's not even like technically, I don't know what's going on with that. I would, okay, I would give that one of my spots, but i don't know what that is because it's not a topic all right we're gonna talk about that and more let's roll that intro and the show is brought to you today by i'm pretty sure uh ridge wallets in there ridge wallet honey and square space uh what the luke you're gone what you're a gone boy oh wow and you're back all right and the sun went behind the cloud since i adjusted my lighting so i'm gonna go ahead and fix that and we can jump real

quickity styles into our first topic of the day, which is, of course, I forget. I forget what I said is the first topic, actually. Oh, that was the signal thing. Ah, yes. Oh, my gosh. This is so funny. It's almost as funny as I have invisible cursor syndrome on my computer right now. So I can see where my mouse highlights things, but I can't actually see where it is.

That sounds super annoying. But on Tuesday, the encrypted messaging service named Signal published a blog post explaining that they had bought ads on Instagram that would show users how they were targeted. And some of the examples of this are actually kind of amazing. They're pretty spectacular, yeah. Yeah, they're really great i actually really like this um i'm gonna i'm gonna try and click them i'm gonna do it

the ads are done mad lib style you'll you'll hopefully see it soon uh with facebook's ad targeting characteristics filling in the blank so it would like describe you and the things that you're into. A user would see an ad describing what Facebook knows about them, essentially, which is in a lot of cases, I suspect, quite accurate. After starting what appears to be a test campaign in their screenshot signals, ad account was disabled completely in the least surprising move ever. But none of them were able to get posted, which kind of blows.

But I actually think that would have been really cool. That's an ad that I would actually probably like to see. This is great. So here's some examples. You got this ad because you're a newlywed Pilates instructor and you're cartoon crazy. This ad used your location to see you're in La Jolla. I don't know how to pronounce that. You're into parenting blogs and thinking about LGBTQ adoption. So there's a whole bunch of

examples of exactly the kind of stuff that Facebook totally actually does know about you. You got this ad because you're a GP with a master's in art history, also divorced. This ad used your location to see you're in Londonondon your online activity shows you've been getting into boxing and you're probably getting there on your new motorcycle it's funny to me because it's not even i i don't know why it's so shocking to read something like this like luke if you saw that in the side banner of your of your browser it would grab me for sure wouldn't it wouldn't you look at it and go there's a difference between being like oh i don't care i don't have anything to hide they can have my data and having it actually all served back out to you from a third party and realizing like

oh holy crap not this is what they're doing with it like that makes me a lot more uncomfortable exactly like you got this ad because you're a k-pop loving chemical engineer and you have a new baby and just moved and you're really feeling those pregnancy exercises lately it's like yeah all of that is exactly the kind of crap that people would definitely post on facebook and give it absolutely no thought whatsoever well yeah whatever who cares if people know that like i'm feeling my pregnancy exercises except it's not the kind of thing that you would actually bring up necessarily in a conversation with strangers like if you went to your if you went

to your spouse's work barbecue you know what i mean you just if you're not okay telling the random person that's sitting across from you on the train yeah if you're not okay telling the random person that's sitting across from you on the train. Yeah. That you're a Leo and signal or it's Leo and signal. Oh, sorry. It's excuse me. The ads were for signal. If you're a Leo and single, you know, like if you, if you wouldn't wear, if you wouldn't wear a shirt that says it on it, then some people would, to be fair, but we're just giving the example. But then maybe it isn't the kind of thing that you're actually comfortable with, even if you feel like you might be comfortable because you're not confronted with what the actual truth is of this information. I mean, honestly,

I would love to get these ads and find out what Facebook thinks of me. I suspect that Facebook, Google, probably to a much, much lesser extent, Amazon know pretty much all there is to know about me. Like mine would be something along the lines of you got this ad because you're a tech bro and you have however many kids and you're super into reading fan fics of yourself and Luke Lafreniere. We don't really get that, but some of those are pretty good. Yep.

Some of them, some of them are, you know, most excellent high literature. And for some reason I don't care about it, but it would still be really unnerving to have, like, I would almost feel like

if i had that information on my screen and i or like i'm at my computer right and my mom you know someone that i'm close to but don't necessarily tell everything to you know what i mean and if my mom was sitting next to me i would worry what's the next banner ad going to have in it. You know what I mean? Yeah. Like it's a, it's an amount of depth of information that it's, it's just because everything in that one was something. Yeah. You know what? Yeah. I'm, I'm okay with this. Um, doesn't mean that the next one would be, I mean, here's a, here's a really interesting one. You got this ad because you're a teacher but more importantly you're a leo and single so i already said that part this ad used your location to see you're in moscow you like to support sketch comedy and this ad thinks

you do drag it's like okay yeah doing drag whatever to me if you're in moscow that might not actually be the coolest thing for everyone to know um from like a safety perspective i don't mean that i care if people dress in drag that's totally up to them but i'm not vladimir putin so my opinion on that in moscow um doesn't quite matter as much as certain other people's do uh in terms of you know making sure that you're safe and okay, right? So it's just, man, like, you got this ad because you're a certified public accountant in an open relationship. Like, how, I shouldn't say, how would they know stuff like that? Because, man, I know people. I know people on Facebook that post a lot of, like, really intimate actually one about a lot of that kind of stuff and just kind of don't think at all about what that might do to the kinds of ads that they're getting and like how they're profiled and the thing is like contextual content on the internet right it has a way of

even shaping you i mean we've seen that with the echo chamber effect in the extremely polarized political climate um the more that you get sort of pigeonholed as as you know one of these or one of those and you're going to be fed more and more of that content. More and more and more of that kind of content to the point where- Leads to extremism and everything else. And I'm not going to say, you shouldn't be in an open relationship.

That could be the coolest thing ever and you could be having your best life. I'm just saying that it's not necessarily conducive to really for realsies making your own decisions if all of a sudden you have these tech giants that are going, this is who you are, and creating this positive feedback loop that might make it hard for you to gain a different perspective. And the same could go the other way. I really am not taking a position on that one. It's just kind of it just feels like a a disproportionate amount of power to give to someone who thinks it's chill to literally try to buy a hawaiian island you know

do you see that like do you see that like what what even what even is that how much of that hawaiian island does he own now and people people are like, just clinging to it. There's no issues with wealth equality at all. Buying like a large chunk of a continent is totally fine. Okay, here we go. Here we go. Mark Zuckerberg bought another 600 acres on Kauai and Hawaiians are peeved off is the headline.

What Hawaiian island does Zuckerberg own? Yeah, owns, purchase close to blah, blah, blah, according to public records. I don't know how much of it exactly they own. Part of the northeastern part of the Garden Island. Net worth is whatever. Bought 700 acres in 2014 for more than 100 million. We're talking 1,500 acres at this point, somewhere between 1,000 and 1,500 acres.

I can't even fathom that much land. In a day, you couldn't walk the entire thing. Not even close. You know what I mean? Like how big is Disneyland? How big is Disneyland in acres? All right. Okay. Disneyland is a hundred acres. So we're talking this enormous, this enormous Hawaiian paradise that is over 10 times the size of Disneyland park. And, and my favorite, my favorite thing about this is how, how obvious it is. You know what I mean? Like, think about it, Luke. You're Mark Zuckerberg, right?

Okay. Yeah. Your image right now is that you're some kind of lizard person who doesn't really, you know, fully understand human emotion. You just try to emulate it and, you know, try not to get called in for congressional hearings too often so you can hang around and do whatever it is that you do in your hoodie. To be clear, I'm not I'm not mocking the CEO hoodie hoodie i rock the ceo hoodie every day i'm super down thank you mark for normalizing it anyway the point is okay how obvious it is right everyone already thinks that you're some kind of alien overlord so why not just buy a hawaiian island and create a doom fortress okay yeah maybe maybe he's calling back to his uh lizard overlords and he's saying uh you know like we don't really need to invade i could just slowly buy the planet it's fine just happen over time i'm gonna start with one of the most attractive areas it's fine

yeah navy retired has uh another good one here bill gates has almost half of the most attractive areas. It's fine. Yeah, Navy Retired has another good one here. Bill Gates has almost half of the grazing land in the US. Yeah, Bill Gates is buying up farmland at just like an astonishing rate. You know, quietly doing philanthropy or whatever that is. But actually, you know, it's kind of funny how someone can be a career philanthropist

and be richer today than they were when they retired from the head of one of the world's largest companies. Like, hold on a second. How does this math work? How are you giving away money? How are you making money by giving away money? I don't think it works that way. The last time I gave away money, I'm pretty sure that I didn't get more back that way the last time i gave away money i'm pretty sure that i

didn't get more back in return that's not giving away money that's an investment it's not the same thing i had no idea this was the thing gates owns at least 242 000 acres of american farmland something like that yeah yeah it's ridiculous um yeah it's a it's a whole play into like smart farming or something something something and it's all being messaged as like a an investment in sustainability but the thing about sustainability is that it can't be sort of at the uh at the at the will of someone who's in a position of kind of unfathomable power right like you're i don't know it's because he wants to ban beef oh please uh anyway why don't we go ahead and move on to our next topic um what did we say was going to be our uh our our we go out of order from oh let's do your disney lightsaber all right it's cool

tell us about it tell us about it uh so it lights up from its core so like lights the the the toy lightsabers that you could buy forever were either always one large piece like it's always extended and it and it like looks pretty good but it's always extended you can't retract it um or they extend but they only glow from the base so they kind of look like junk but at least they extend so they're often more fun to play with um this one lights up from its core as far as i i looked at some stuff on Twitter about how people think it works and all this kind of stuff. And as far as my understanding goes, it's essentially a chain of LEDs that gets unraveled along with the tube when it goes up. But the realistic level just got massively cranked up. Really cool.

That video apparently doesn't have any special effects. That's just what the lightsaber looks like, which is pretty yeah so this is this is what this is how i think it works that's pretty cool pretty wicked i could be i could be pretty into that um at a recent virtual press conference disney parks chairman josh jamaro um briefly revealed what onlookers have called a real lightsaber after studying the patent. Wow. Okay, that's pretty cool. It's like actually pretty wicked. It's like this chain of LEDs that goes out.

Apparently, there is no current notable like we are going to sell this thing. like we are going to sell this thing uh some people are thinking they're going to keep it to themselves for a little while to help promote the the star wars experience that's happening down there um and then maybe it'll it'll be for sale in like a couple or a few years or something like that so they can keep the hype around the experience for a while right and then yeah because star wars is about keeping hype not rebuilding it right now wars is about keeping hype not rebuilding it right now oh boy i'm sorry is there star wars hype right now luke help me out here i haven't watched it yet but i've heard good things about bad batch okay all right it's all the side content it's not the the mainline movies are just i mean they've become terrible right like the sequel series is horrible but um the side content's been pretty all right yeah um no idea how sturdy it's gonna be I mean that's

a major concern if the idea is just to like hold it and wave it around and look like a badass then that's somewhat cool but if they're actually rugged enough that you could even whack them a little that would be next level i mean that's the kind of thing that people will literally wait five hours in line so they can pose in a selfie or like uh maybe not a selfie but you know post a story or whatever else like 15 seconds of them and their so know, igniting lightsabers and then, you know, yeah, that looks like lots of fun. One of our other topics for the day is did Tesla buy Gigabyte? Gigabyte now has pre-builts on their website called the Model X and Model S. And if these don't look like cars, I'm going to be extremely disappointed. Let's go ahead and fire S. And if these don't look like cars, I'm going to be extremely disappointed.

Let's go ahead and fire this. Not even remotely, just to spoil your day. Wow. My disappointment is immeasurable and my day is ruined. So it's a 12-core 5900X with a 3080 graphics card. Where's my gullwing doors? Okay, hold on a second. Design concept. We looked at a car and we got as far as the name and then we got bored and made a computer case.

Got it. Thank you. Okay, air in the front and out the top and the back that's an innovation rgb that's new expansion okay in all seriousness it looks fine it's just why is it called the model x why is it not though like that's what like does it matter i don't know okay fine model i mean x has been done x has been done for years in the pc and s have both been done in the pc hardware space when has s been done okay maybe that's more of a car thing oh yeah i cars you know s whatever s class whatever yes stuff sometimes because there's been

gt gtx gts okay all right that's true but it's definitely not very common i think the gt was like the kind of the performance part and then x was just like x for extreme and then s is just like oh crap um okay but less extreme than that you know super or supreme or whatever you want to call it now for my part if i was looking at sort of the design story of these i would go um how did this end up being called model s because it looks just like an xbox series x yeah that's actually a good point flip the names around guys to do better yeah come on guys oh hold on actually hold on there we go so it uses the same kind of chat pointed out uh xbox series s yeah yeah yeah yeah xbox series s that's that's true that's on galaxy s 2070s define okay 2070s is short for super and the S is for silent in the define S.

This is pretty cool. So they've managed to rip off the name of a Tesla car, the form factor of a Microsoft game console, and the cooling of the Mac trash can. It's not triangular. So it's only like a sandwich style from two sides. You can see here, you got your graphics card over here and your motherboard over here,

but that should actually work really well. Having a shared heat sink, Apple has shown us works way better than you would necessarily think. Like you, instead of, yeah. With all the crimes that have happened in model names for hardware, do they deserve this

berating attack we've given them because i don't really think so i think this is fine i think blatantly naming your computers after cars that they have nothing to do okay it's not like it's not like tesla is some regional car brand or something it's not like you know some that part of the world nobody has ever heard of tesla and or or the car has a different name you know like you've seen that before in the past right like the um oh the suzuki swift was also the pontiac firefly was also the geo metro they were all the same car, but it might have varied depending on the region or depending on the manufacturer

that was using the same platform, right? Yeah. But that's not the case here. There could conceivably be people in Gigabyte's native Taiwan that drive home from work in their Model S and then go up to their apartment and play games on their model s and that's just really stupid and then and then when they're done go back and

get in their car and play games on their model s a because it's also possible can play you can play games in a tes. That was the joke. So yes, I think they deserve it. Not because it's offensive or anything, but because it's just really, really stupid. That's why. If they put a different word, if they used X and S, but put like,

I was going to say series, but Microsoft. They managed to independently come up with pretty much the dumbest names Microsoft's ever had for a console, which is truly a spectacular achievement. Yeah, yeah. How do they keep getting worse at it? I just don't understand it. Sony set the bar so low.

Our game console won. Two, three, four, five. And they're okay. There was some messy stuff in there. You know, retroactively, now that's PSX. And also there's the PS1, but like O-N-E. It's really small. You know, like there was definitely some dumb stuff in there from Sony, but truly nothing even

close to microsoft's nonsense i haven't followed playstation enough i knew about like the slim editions and stuff like that but i didn't know about the the one and stuff that's that's sad to hear that they went that direction oh yeah that thing was super cool though i remember my first time seeing it this is hilarious my first time seeing it was actually at Ikea. And it was just like one of the cardboard fake ones. And I had only ever seen it online. So I didn't realize like how small it is. But here I'm showing my display capture.

Oh, right. I forgot about the one with the built-in display, the PS1 combo. I just found that. Yeah, that's kind of awesome yeah and then that thing was that thing was super cool like there's the ps1 combo uh right next to a controller which gives you a really good idea of the scale of it we actually have one of them kicking around the office i think our intention was to like build it into something like we wanted to do like an ultimate playstation and it was just going to

have like all the playstations built into one chassis because you don't even have to have that many of them you just have to have a ps3 with the um with the hardware backwards compatible so one of like okay compatibilities one of the launch ps3s and then a ps4 and a ps5 all cooked into to one thing but this was pre-ps5 so it was just going to be two boxes but then there was some reason we wanted the ps1 i don't i don't i don't remember what it was it was probably it was probably dumb which is probably why we never did it what can i say uh what else we got today that's uh really really compelling news that we definitely need to talk to you guys about airbag i think we could jump to the airbag you know what let's talk about the airbag this is some dystopian level

right here like i don't even know i don't even know what my stance is on this go ahead and hit me so a motorcycle apparel company named klim i believe that's how you say it uh sells an airbag vest so a vest that you wear while you're on your motorcycle called the AI-1 for $400. And these are totally a thing. Actually, I first learned about these for, or like high-tech wearable safety equipment when I was at a snowboard shop

and they showed me this backpack. And I was like, what the hell is it about this backpack that could make it be worth like a thousand dollars or something like that and they're like oh it has like an emergency avalanche deployment inflatable thing yeah the yeah the balloon thing yeah so people can like find you and stuff yeah like find you and it gives you enough air to breathe and i was like oh okay i guess so the the sales rep really rude. Like treated me like I was some kind of complete idiot for not thinking that avalanche preparedness was important. I was like, no, you jerk. I just didn't know that

that's what it does. Obviously. Otherwise I wouldn't be like, Ooh, why does this backpack cost a thousand dollars anyway? Uh, yeah, go, go ahead go ahead i'm sorry i totally cut you off there no no worries uh so yeah when you buy it for with four hundred dollars uh it does nothing at all that you are you are not done you need to continue spending money uh you you have to activate the vest in a companion app no no no ways you buy it for four hundred dollars you you uh it's you need to buy it for an oh okay yeah yeah okay so you buy it for $400. You need to buy it for an... Oh, okay. Yeah. Yeah. Okay. So you buy it for $400. And you know what? I don't actually know. Maybe there's some amount of time included. I don't know that part, but it is timed. So you need to lease it, lease the functionality of it, because you've bought the hardware, I guess it does nothing for 400 after whatever your trial period is yeah so you lease it for uh 12 a month to 120 a year

or you pay another 400 doubling the cost to 800 total dollars uh to to just buy it outright and have it work forever okay and the idea is that this airbag vest inflates if you fall effectively kind of trying to keep you safe if you if you crash your motorcycle like this tech works they they have a bunch of different examples of this um there was i think we talked about on wanshow like a few years ago there was a helmet um which is which was essentially i think it was like built into your jacket or something and then if you fell on a bicycle it wasn't designed for a motorcycle if you fell on a bicycle it would inflate and wrap around your head um which would i think some like students from somewhere made it um yeah very interesting i what keeps getting me is like my my credit

card expired a while back and there was like a couple of services that I forgot to update. Sure. And they like, I guess they emailed me, but I don't really check my personal email that often. Right. I don't really use my personal email for very many things, to be completely honest. I basically just check my work ones. And the service stopped working. I was like, what the heck?

What's going on? Then I figured out, oh, I need to update my credit card. If that happens with this, you die. Well, there's a 30-day grace period, okay? Okay, that's helpful, I guess. But past the 30-day grace period, you literally would be wearing a 400 accessory that does not work and will not deploy and you would actually potentially if not die like it may not be the difference between life

and death but it could be the difference between levels of injury um and so here's this is a direct quote from the company. It's like a guaranteed death if it doesn't deploy. I guess I was a little bit too hardcore there. But if customers choose to ignore the indicators and ride with inbox, is that what it's called? Inactive. That's on them. And we can expect it not to inflate in the event of a crash. So imagine I mean, it's one of those things where, okay, I understand that their business model is to be paid for their product. Obviously, right? Like if you don't pay for the product, then you shouldn't have the product. But then imagine for a second,

being the person who like, let's, let's do, let's talk a hypothetical, right? You can freeze time. Let's talk a hypothetical, right? You can freeze time. So you're watching, okay? You're watching this happen. Someone gets like, someone gets the back of their motorcycle clipped as they go through an intersection and the bike is wobbling, right?

And they're heading into a turn and they're gonna slam into like a solid object, basically, it's gonna happen, okay? Time is frozen and you have the option to for four hundred dollars save them and you go i don't know they probably should have paid the four hundred dollars ahead of time that's on them do you would you think it's better imagine being the kind of sociopath that's like because i could okay i could see them having it inflate anyway and then sending collections after you or something okay so that's what i was gonna say do you think it would be better if it does inflate anyways, but it costs $800.

Oh, interesting. So you have to pay a like lapsed subscription fee if it goes off. So it's more like paying for going off insurance and less like actually paying for the raw functionality. They still save your life but they're they're kind of like hey dude what the heck like you weren't paying your after active subscription we we saved you out of the money grabbing part of our hearts you owe us a bunch of money would that be better to you way better way better way better because to me it just

comes especially if that was clearly communicated that that's how that would work, right? Because the software has a moment. This product has an opportunity, Mom's Spaghetti, to save someone or let them potentially be horribly injured or get dead. This is a paying customer. And that's something that's just really um really frustrating to me about the whole internet of things buy once pay forever kind of model is just because someone didn't you know buy it and give you their money exactly the way that you like them to or enough doesn't make them not a paying customer all of a sudden you can't just completely ignore them

and treat them like garbage, literally let them die. Yeah, it's super awesome. Thomas Goff Townie says, if you've paid for the product, shouldn't it just bloody work? Okay, so that's where you get into the economics of functionality as a DLC, right? Because here's the opposite or here's, functionality as a DLC, right? Because here's the opposite,

or here's the counter argument to that, right? Let's say in order for them to make enough margin on this product, their actual target sell price would have to be, let's say $650. Okay, so somewhere between the buyout right price of $800 and the lease forever price, or actually, okay, the way that math would work would probably be the other way. The buyout right price is $800 and the lease forever price, or actually, okay, the way that math would work would probably be the other way. The buyout right price is probably like the bulk price or whatever, because people would be expected to use this thing for years and years, right? So let's say they're breakeven, breakeven, where they're actually profitable is like $900 or something. So here's my counter argument. If you only need this thing, let's say you live somewhere like,

oh, I don't know, Vancouver, British Columbia, right? Like me. If you only need this thing for four months out of the year, then it would be kind of great if all the people who buy it outright could subsidize you only needing to pay $400 upfront, which, you know, maybe wasn't enough for them to make the margin that they needed to make to be profitable upfront, which, you know, maybe wasn't enough for them to make the margin that they needed to make to be profitable. And then, you know, slowly pay, you know, whatever that would work out to like about 48 to $60 a year over the next five to 10 years. Ultimately, that could be more, more sensible and affordable. I could take that $400 I didn't spend upfront or given I'm going to presumably use it for the first season, that $350 or so that I didn't spend up front, and I could put it in an index fund or something.

And ultimately, if I am excellent at managing my money, I could actually come out ahead with this leasing option. I could save money, and the people who buy it it outright, actually, okay, I probably got the math wrong. It doesn't matter. The people who buy it outright or the people who can't afford the upfront but can afford the subscription 12 months a year forever because they're not good at managing their money, they can subsidize me. That's the argument. And you end up in these same kinds of conversations when you talk about things like the heated rear seats in the Model 3, I think is the one where it kind of broke news, where they build it into every single car and then you activate it after the fact

because for Tesla, it's more economical from a manufacturing standpoint to just put it in every car, but it does have an actual cost. So the people who want it can subsidize that manufacturing cost and they end up paying a bit extra, but that way the people who don't want it can save a buck. But then from my point of view, if you're claiming that your company is all about saving the planet, then you just shouldn't consume materials that you're not planning to actually, you know, activate or do something with or whatever the case may be. And to be clear, because I think I think some people in the chat are getting off base here.

They have an option. You can just pay 800 bucks more or less up front. Absolutely. It works forever. Something else that might be going on here and something that might muddy the waters here as well is like this is a apparel company. This is a pretty high-tech device. They might not have done any of the software for this. So they might have to pay a licensing fee for each user that this detection of collision, whatever stuff, is running on. So they might have to pay out of pocket monthly for each one of

these users so they need a monthly uh thing for it but then that doesn't make a ton of sense because you can pay 400 up front but maybe there's a way that they can buy out a user blah blah i don't know it depends on like what kind of fees are going on in the background but yeah it's uh fees are going on in the background but yeah it's uh so um says after paying the subscription on the for three to four years you don't need to pay the subscription anymore so it's more like a it's more like a financing option then so i'm guessing you pay just a little bit extra that way so their target would then be eight hundred dollars i i don't know man i don't know, man. I don't know what to tell you. I think there's a better solution. On the one hand, I'm in favor of making the barrier to entry for life-saving technology lower. So if Klim says, okay, by making it cost $400 and then be $120 a year,

we are able to get this into the hands of people who would otherwise have to save up for longer in order to have it. Maybe they die while they're saving up their money, right? You can make that argument. There could be lives being saved by them having a lower barrier to entry. But then the flip side of it being just like, well, yeah, I don't know. It's not on until you die. I don't think that's really the right solution either. I think having it activate and then going after you with a penalty is probably the not morally reprehensible way to handle this. What about another option where there's only two ways to pay? There's the $400 upfront, or if you agree to the $120 a year or $12 a month thing,

if you agree to the $120 a year or $12 a month thing, you have to lock in for four years so that they get their money. Yeah. But the thing is like what the, the edge case we're talking about here that we started with was, you know, maybe I'm losing or canceling your credit card. So just cause you're locked in doesn't mean they can actually get the money from you.

And that's exactly the kind of situation where you might end up dying. Now, to be clear, it's, it'll light up and tell you that it's, that it's activated. But I mean, I don't know, man, I know a lot of people who don't pay that close attention. We're talking this high technology app controlled vest. And I don't want to generalize but like bikers are not necessarily the youngest most tech savvy people all the time um i mean i thought motorcycles are one of those things that millennials are killing that's yeah what's the latest thing millennial apparently millennials are killing coca-cola yeah that's yeah yeah i don't which is great like heck yeah let's get rid of it good job hey whoa whoa whoa luke that's a very controversial take i don't want to kill coca-cola i need you know i i'm i'm super into that coca-cola are you well

not the north american swill that we that we can buy but the man the sugar cane coke so good so good i'm like i'm lucky i don't live somewhere where you can actually buy good coca-cola yeah i heard like some they have some weird stuff here on coca-cola i don't want to necessarily say things on the wan show because i don't know how much of it is like true necessarily or whatnot um so yeah i don't really want to go into it but i heard something about yeah i actually don't want to go into it at all but you can look up like weird things with coca-cola and there's some really odd stuff with

them needing to potentially pay like 500 million dollars in a lawsuit because of deaths um and death squads look up coca-cola death squads find some stuff that sounds like a rabbit hole i don't know if it ended up yeah i don't know i don't know i don't know i just i had a google news thing pop up on my phone this morning saying that like millennials millennials canceled it because of that and i was like what are you talking about no never heard of this before probably has more to do with um it just not being trendy like when's the last time you were like oh yeah coke is that's a cool drink well everyone knows that nesli is doing like tons of like super evil things and people still buy nestle products all the time so it would definitely be because it's not trendy oh yeah i

mean i don't think i don't think there's anything i don't think there's anything the coca-cola company could do to be more evil than nestle that's a pretty that's a pretty high bar right there um you know you know who's not evil we hope uh let's talk about our sponsors honey hey honey is super easy to use it's a free online shopping tool that searches for the best promo codes whenever you shop online at supported sites you install it in just two clicks and it'll just be actively monitoring being like hey noticed you added that product to your cart. Do you want the best promo codes? Woo!

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We, I mean, man, we use it all the time. It's, they've got like price history features, um, like on Amazon and stuff like that. So you can see if a promo is actually a good promo or if it was just jacked up two weeks ago so that it looks like a promo. So don't wait, save money today by going to joinhoney.com slash Linus. The show is also brought to you by Ridge Wallet. Stop carrying around pointless items in your pocket like receipts, old hotel room keys, or spent gift cards. With Ridge Wallet, you can carry less. They use two metal plates that are bound by a strong elastic band to keep your cards tightly accessible, tightly together, but still accessible. And they're RFID

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We really do. LinusMediaGroup.com, LTXExpo.com. They were built on a very tight budget. Let me tell you, ladies and gentlemen, we did not have a budget to build those websites and did not have a lot of time. And with Squarespace, we were up and running basically right away. You can choose from any of their gorgeous templates and they'll work awesome on desktop, mobile, or I mean, that's kind of it. There's stationary and there's mobile. It's sort of a binary thing. And if you need to, if you need help, Squarespace offers webinars, a full series of help guides, and you can contact their support team 24-7 to help you build their site so don't wait, go to squarespace.com

slash WAN and use offer code WAN to get 10% off we got some other good topics to talk about today Epic vs. Apples Epic Sega continues, Epic vs. Apples I want to address the Coke thing

really quick, I looked it up. It was thrown out of court due to lack of evidence. Due to lack of evidence. Alright. Yeah. So who knows? So who knows if they tried to organize any kind of Hitman stuff. Yeah.

Moving on. Moving on. Epic versus Apple. This Monday,ay may 3rd marked the start of the epic versus apple trial but didn't start out smoothly fans of both parties oh no found the call-in number and interrupted the proceedings before the court got things under control the call-ins were somewhat amusing but but they were disruptive. Please don't do that. One of the key arguments that Apple is making concerns Microsoft and Xbox. And when I say Xbox, there's a reason that I didn't get specific because Xbox for Microsoft has become

kind of a muddy term. Luke, what is Xbox? It's like everything microsoft does in regards to gaming okay so it's not a console anymore it's not a store it's not an um oh man do they call the application on your computer yeah yeah it's not just an application on your computer it's like it's not being able to play games through the cloud yeah it's all of these things together it's it's all of it together uh so anyway uh one of the arguments that apple's making is about microsoft and xbox they're saying that mac os and windows are both open desktop operating systems while ios and xbox are closed specialized operating systems and they both feature a 70 3030 revenue split

on digital purchases. So therefore, because Microsoft is doing it, it cannot be evil and cannot violate antitrust law. So it must be okay for us to do it too. Okay, I made up that last bit. Epic's counter-argument. Xbox consoles are sold at a loss.

Digital purchases are their only profit generator for the platform. Also, incidentally, Microsoft recently cut their take on games on the Microsoft Store to 12%, presumably as a response to competition in the market from the likes of, well, Epic Games. Epic argues that the iPhone is more like a PC than a specialized gaming console that is sold for the purposes of having people subscribe to gaming services and buy games to run on it. So the apps for business model should be more like the Microsoft Store, the Epic Games Store, or even macOS, where apps can be installed from anywhere. All right, pretty solid argument. I think we probably

saw this one coming. Also, released court documents have revealed some interesting things. In 2011, Apple discussed reducing the App Store Apple tax. Phil Schiller, head of the App Store, emailed Eddie Q and Steve Jobs saying, once we are making over a billion dollars a year in profit from the App Store, is that enough to then think about a model where we ratchet down from 70-30 to 75-25 or even 80-20 if we can maintain a billion dollar a year run rate? You know what? I never knew that Phil Schiller was so cool. Like, come on, guys. Come on, guys. A billion dollars a year run rate that seems pretty good maybe we could just maybe we could just like make a cool billion dollars a year and that'd be like chill right it's all good we don't need more than a billion dollars a year from

you know app developers nope not good enough yes they do yes they do. Yes, they do. Microsoft inadvertently got Shadow kicked from the App Store. They emailed Apple asking how Shadow could be in the App Store, but xCloud couldn't. And shortly afterwards, Shadow's iOS app was suddenly suspended. Shadow came back, but was suspended a year later in February 2021. Shadow says that Apple didn't understand that they stream a full Windows PC rather than a library of games. Luke, I find that... Hold on a second. I find that very difficult to believe because Apple's adjudicators and reviewers for the App Store are very, very well-versed.

No, no, no. They're very well-versed in all the different subtleties of the differences in functionalities between apps. They're very thorough. They offer prompt communication. They do offer a fairly... If they don't need to do anything and they can just say no no they do tend to offer pretty

prompt communication if there's any actionable items or they maybe need to say yes or they need to actually do their jobs in any way that could take a bit longer but um yeah just saying no screw off that that does tend to happen fairly quick uh in other news tim sweeney thinks epic game store will be profitable and make up 35 to 50 percent of the pc gaming market by 2024 and there's a there's a note on here that says lol okay but i would argue if they continue their hyper aggressive spend to give away free games he might be right tell me something luke yeah how many epic game store games do you have installed right now none okay ask me something luke but i don't think you and i go ahead and ask me don't you have to

ask me all right linus yeah how many Epic Game Store games do you have installed? Hold on. Let me find out. I don't really know the answer. It's hard to tell because in order to check that, I would have to open the launcher, which I don't appear to have installed. Team EVGA is in the chat.

What's up, guys? Who's in the chat? Team EVGA. Oh, what's up, y'all? Your thing was yesterday dog or uh before that or something i don't know i can't i can't remember um yeah was it yesterday all right yeah yeah sorry this week's this week's been a blur man um so i i wish i wish mr sweeney luck with that i don't necessarily think that it's going to play out exactly like that.

I think there is an extremely large amount of people who played Fortnite and therefore got used to the Epic Games Launcher. I think there are an extremely large amount of people that still play Fortnite because it's still a very popular game. Not at its peak anymore, because it's still a very popular game not at its peak anymore but it's still huge uh and i think if they keep giving away stuff like gta civ all these like major titles that people play they keep pushing that i think adoption is going to be really high and when he said profitable and market share oh did he say profitable oh he said both okay all right now i understand why you were making the argument you were making

you were like yeah totally they can they can buy 50 of like yeah that's a balanced business as long as they actually give it away. Yes, yes, you're right. They could do that. All right. Well, the combination of that's a little tough. Good luck. I don't know. He also said PC gaming market. Yeah.

All right. I'll roll that one back a little bit. Anyway, in other news, what else we got here? Oh, cpstore.com. Oh. There's a discount code. Right. We have a promo.

Yeah. That's right. Okay. Oh, are you serious right now? Okay. So if you go on LTTstore.com right now, there's a very nice promo code. It's nice. It's nice. It's nice.

So if you use promo code NICE, then you will get... Actually, I forget what exactly the promo is. Hold on, let me go back to this. What did... Okay. You will get free shipping. This is worldwide free shipping on orders of $69.69 or more. So it's only going to be live for a couple of hours uh i don't know exactly how long it'll turn off whenever nick gets tired of

thinking about it in the back of his mind and making sure we don't completely lose our shirts uh free shipping like costs when it's worldwide because you never know when someone in from like israelistan or something is going to order like a flat of water bottles for them and their entire extended family and it's like oh um thank you for your order that will be now you know 270 dollars in shipping charges that we get to eat now um so you know we always like to whenever we do free shipping we always try to be really careful with it so yep enjoy guys offer code nice or coupon code nice um for free shipping on orders over 69.69 in other news luke we are now both wearing headphones from a company that just sold their headphone division. Yeah. Okay. Wait, what?

Right. They sold their entire consumer audio division, which makes headphones, soundbars, and DACs to a Swiss-based medical hearing company called Sinova Holding AG, which specializes in hearing aids and cochlear implants. For those of you who aren't familiar, cochlear implants are a type of implant that replace some of the functional components of your inner ear. So you can actually, it's a lot more complicated than this, but basically if you have suffered hearing loss, you can get one of these implants and assuming all the conditions, all the stars align, you can restore some amount of hearing. My understanding is, at least this is how it used to work, that if you have residual natural hearing, you actually kind of have to scoop all that out.

So you're left with only the artificial hearing. So it's like, it's a whole thing. I'm not promoting or not promoting it one way or the other. I'm just saying that's what they are. And Sanova Holding AG now owns the Sennheiser headphone business. The thing that's really mind blowing to me is Sennheiser talks about how, or talked about a while back, how they, you know, don't make money on headphones and i'm kind of sitting here going okay i get it because we saw their r&d facility you were you were there with me when we did the german tour right we yeah yeah yeah because we went to cherry as well um the only way that sennheiser could not be making money on headphones based on the actual

materials cost of a pair of headphones and how much they charge for them and the kind of volume that Sennheiser moves is if there's just a lot of cost associated with bringing to market products that don't don't move the kind of volume like sennheiser has a very broad product mix and guys like we've been going through a process launching a product for ltd store which hasn't launched yet but um it will where we've had to do actual custom tooling and like injection molding uh parts for the for the final assembly of this product and let me tell you when you buy a pair of headphones on like amazon or ebay or something for like 22 dollars it is it is absolutely mind-boggling that that can be done. The kind of volume of that product that you have to move in order to make up for the upfront costs of setting up the machines to injection mold these

plastic parts and that kind of thing, it's just, it's crazy. Like you can easily spend like six figures on just even like a small device that device that has you know five or six different components actually well in excess of that easily so i can see how maybe there would have been management issues or bloat that might have made it hard for them to make a profit with their headphone division but it just seems like the kind of thing that could have been fixed. I don't know. Especially because when we went on that tour, the amount of pedigree that company has is ridiculous.

And the story is so deep and crazy. Just to sell it off seems weird yeah apparently they also sold the rights to continue using the sennheiser brand on these products which is really baffling to me because it seems like sennheiser is holding on to its professional audio division so you could potentially have this reputation that sennheiser has for building great audio products compromised by a company that's so weird yeah i'm uh i'm just honestly i'm just kind of blown away like it just seems like the kind of problem that was solvable you know and it's always constitutes consumer headphones like at what level does that begin and end is it is this just their entire headphones division and they're they're pro audit because like i'm i'm on their website

but there's there's it doesn't actually seem to divide very nicely i would imagine basically anything headphones that sennheiser makes would be considered consumer yeah yeah yeah um yeah but you're including like hd 800 and above absolutely that would still be consumer high-end consumer but it's still it's still consumer and like what it wouldn't include is something like uh like a shotgun microphone, professional audio equipment. So I'm yeah, I'm just I'm just blown away. It seems like it should have been fixable. Like you said, Sennheiser's expertise, Sennheiser's brand story should have made them an unstoppable behemoth in this space.

But they just couldn't get it down. I mean, it's no secret that i love the products i mean i can literally use any headphones in the world i want but nothing nothing just does it for me like these do maybe part of the problem is these are hd 600s these are a product from like the late 80s that's what i was gonna say is i think they had a really hard time modernizing sorry 90s 97 um i think it was the what was it the what came before the 600s it doesn't matter the point is this is a 25 year old product um and i just i haven't they haven't built anything that to me is so much better that i need to upgrade to it and so maybe that's maybe that's part of the

problem maybe they just built it too good yeah and like i've had these since like basically right out of high school yeah you've had them the entire time i've known you and i think all you've done is replace the uh the pads yeah quite a few times at this point like to the point now where i can't i have to buy them from like third parties because sennheiser doesn't sell the earpad replacements anymore sennheiser's never gonna sell your earpad replacements anymore luke you're done bud oh this is really disappointing um i don't know it's it's just that's i mean that's it i i think they had a hard time modernizing i know um at least when when I was back doing reviews

and when I think you guys did more audio reviews, because I don't think it's a huge thing for you guys anymore, but a lot of their modernization efforts, they weren't, they were weird. They were still very traditional. Yeah. Very, very traditional. Like kind of not afraid to pursue trends but um kind of felt like there was an attitude of being too good to do it like it was kind of beneath

them like no we take this stuff actually seriously like what do you mean shiny plastic beats you um and to be clear it's not like I disagreed with them. But at the end of the day, you know, I mean, we talked about this a couple of weeks ago. Why do I put up with Amazon's crappy policies? Why do we sell our products on Amazon? Because at the end of the day, you know, you got mouths to feed. So you're either going to lay off. What would they lay off?

Like 600 people or something from their headphone division so you're either going to lay off a bunch of people or you're gonna just do what you got to do it's not like we're talking about a morally reprehensible thing you're doing it's just you know trying to crawl out of your own butt and address the the current market condition. Right. But if they just like, don't want to, then I guess like that's chill.

Right. The thing that's really sad about this is we are, we are losing another company where like you just talked about, like that's a 25 year old product. And I just mentioned that these headphones are, are ancient to me. Like you can see on Wancho, you can see spots where like they've been dinged up and stuff rage yeah still fine i've i've sat

on these um other people have sat on these i remember getting really really pissed off at one of my friends who went over to my house and they were playing games on my computer and when they left they put my headphones on their chair and then when they came back they sat on them they were these they're still fine i've walked away from the computer and they've like hooked on my chair and they've whipped across the room they're still fine they've moved tons of times i brought them with me on trips they're still fine like they've survived everything and that's not very common anymore with product it's just not like planned obsolescence is absolutely a thing and

sennheiser didn't do it and now they're gone and that should make people sad like genuinely that should make people sad ah that's that is disappointing i think that was pretty much it. I mean, I'm driving a Porsche now. We could talk about that. Excuse me. Sorry, sorry. A Porsche. I just tried to figure out a way that I could do that text-based meme audibly,

and it just doesn't work. Have you seen that, though? Which one? You pronounce Porsche, Porsche, not Porsche. space meme audibly and it just doesn't work have you seen that though which one you pronounce porsche porsche not porsche but they just they it's all it's typed out yeah yeah yeah yeah yeah i get it i get it um it's fine i definitely feel that boomer energy when i'm behind the wheel it's the closest thing to like an emotional experience that I've ever had driving a car. I'm just like, I feel like, I don't know.

I'm still trying to figure out like how to do this video because there's a lot of stuff that's really cool. It's chock full of amazing, super cool technology. I mean, obviously, even to me, a stupid, you know, car pleb, it is noticeably a better driving experience than anything i've ever touched like yeah for sure yep it's real it's not it's not fake um but i i feel like such an imposter behind the wheel like i just like i don't i know that I'm not fully appreciating this thing. And I yeah, I know that I'm not cool enough to be driving it. But here I am. Don't look through the windows. It's it's pretty fun so far.

It's pretty fun so far. All right. I think that's pretty much it for the show today. Thank you very much, ladies and gentlemen. Oh, just to clarify, I did not buy a Taycan. I am renting it for a month. So that's my compromise with my wife that allows me to do car videos, but not actually have to spend car money in order to do car videos because a lot of manufacturers um their press cars they'll only lend them out for a few days or a week tops and that's just not enough time for us to evaluate something like that and make a video about it to the level that

we want to do it so we're just outright refusing to do so and um fortunately, I think the way this one worked is it's actually a rental program from either Porsche directly or from one of their dealerships. I don't remember exactly how it worked. Unfortunately, YouTube glitched out and I only have a handful of super chats today from the latter part of the show. I'm like sincerely sorry, you guys. But this is all I've got. Alex says, monopolies are bad. Why hate Epic as competition? We don't hate them as competition.

I mean, they've done some really dumb stuff and they've gotten some well-deserved hate for it. But we just think that that was a very optimistic outlook. Okay, I don't know what that means. We need to figure out a way for people like me can challenge Linus on Super Mario Bros. 3 Battle Mode, even though we're not on the same continent. Man, Super Mario Bros. 3 Battle Mode is already squishy enough in terms of inputs that it's a little random who's going to win.

Playing that game across continents with that kind of lag, I think would be worse. I had so I know I mentioned at the beginning of this as well, but I had so much fun watching that video. Everyone that went up to you and challenged you at two of the games, you should watch it. But everyone that challenged you at two of the games, I'm just but everyone that challenged you at two of the games i'm just like you're gonna get tooled and then every time someone picked that third one i was like finally they actually like have paid attention i didn't know what to do i don't know if this made it into the video i don't remember but i was just chatting with one of the guys and i was like hey what made you pick mortal combat and he's like honestly i've just never ever seen you play

a fighting game yeah i've been watching for years i've never seen you touch a fighting game so i figured you probably have no idea what you're doing and i was like got him i love the guy that really wanted to challenge me at beat saber and was sure that he was going to slay me at beats he's clearly never watched any of my beat saber streams. You know what though? I have a, I have a really fun one coming up soon. Uh, I don't think it's going to be a video. I don't know. Maybe we'll do a float plane exclusive or something, but you know how I've said that David thinks that after one week of training, he can beat me at beat saber. What's now officially have money on the line so it's 10 to 1

so i have to put up a hundred dollars to his ten dollars um and the challenge date i think is it penciled in for uh the week of the 17th so that's the week that he has to train up and then probably that weekend i'm going to stream this for sure he's going to take me on in beat saver 1v1 me rust and we'll see if uh we'll see if he can catch up in that time all right luna says about to make you guys go bankrupt ordering 100 water bottles to brazil um thank you for that uh cable feed says bought abcs of gaming i'm a new uncle and a 40 ounce water bottle nine days ago. Do you know when I will get the shipment? Okay, so a couple of things.

Number one, we had a huge order rush. So that did slow things down a little bit. I think we're pretty much recovered from that. But number two, worldwide shipping is basically a cluster right now. So you'll get it when you get it. Josh JLMG Productions says, line a sad face mouse pad when? I mean, it'll be weeks

because of the worldwide shipping situation. We've had containers that are supposed to be picked up one month get picked up two months later and then get delayed at the port and then blah, blah, blah, blah, blah. So I don't want to promise anything, but we are going to do them.

And I think that's pretty much it for this week except chp hope you uh hope you have a better week next week we will see you again next week same bad time same bad channel okay john carlos morla janow says hey what do you think about the mkbhd video you launched the video right as we went live how much but you guys are sitting here with me the whole time i haven't watched it yet uh but i will uh marquez made a right to repair video so oh nice yeah it's good good that the whole movement is getting more attention guys never forget right to repair shiv p says thoughts on anti-right to repair my thoughts on anti-right to repair are either they're ignorant or they have some kind of agenda and we need to figure out

what it is because there is no there's there's no you know red-blooded freedom-loving alignment that can possibly be anti-right to repair it just isn't compatible it's that simple we made a video about it a couple of weeks ago that I pretty much said everything that I have to say. Um, it's one of those videos where my writer brought me the script and technically there's a writing credit, but I ended up almost completely rewriting it during script review. So that's, that's what I had to say about it. I don't really have anything else to add. All right. See y'all later guys bye oh man so now this sennheiser thing is actually like so sad i don't ever want to use

any other headphones why did you have to go away