This Past Weekend - E470 Dana White

Starting point is 00:00:00 Today's guest is an entrepreneur. He's a renegade. He's a business model and he is the head of the UFC. He's from Massachusetts and I couldn't be more excited to go a couple rounds with someone Today's guest is Mr. Dana White I'll spend and tell you those stories I'll go You feel handsome as you've gotten more in shape. You guys got to deal with Celsius? Yeah, it's pretty good. Yeah, that's awesome man. So it's good man, we've had a really great year.

Starting point is 00:00:58 It's been fascinating man. All types of interesting people, rappers, Robert F. Kennedy. We just had Wayne Gretzky. I don't know who else we got to do Trump. Yeah, we get closer. I'll get you Trump if you want to do him. Yeah. Well, we have sexy red on his. She's from the hood, right? She has some pretty ratchet stuff. She sings about like, I'm a Johnist of a people lover, right? That Without her? Yeah, sexy red is wild. She, yeah, and she is actually pregnant as well. The best part of it was at the end, I was like, I am gonna invite you to UFC fight sometimes.

Starting point is 00:01:32 She's like, I'd love to go. That would be awesome. So the hood would really show up for that. What did you think about Slap? Well, that's a great question, brother. First of all, I didn't know what being there makes it, you're like, oh my God, this is amazing. I like how it's bite-sized in the way that

Starting point is 00:01:53 if you want to like hang out with friends and chat, you can be talking to your buddy and you know exactly when the action is going to happen. So as far as UFC, you don't want to miss any of the dance. That's a really good point. So I loved how it's like very digestible like in okay, it's like hold on, do chill. Let's focus. This is it. I like the people that were there. I thought was really interesting. I can't tell when I'm there. There's moments where I'm supporting

Starting point is 00:02:19 and then there's moments where I'm heckling almost. Right. There's respect for sure. But I could like, I don't know if it was weird, like Cowboy Cironi's there and he's like, knock him out the him slides. Like, one guy's wearing sandals, you know what I'm talking about. I think there's a little bit of a peanut gallery aspect. Yeah, there is.

Starting point is 00:02:37 But it's a lot of. There is a UFC too though. I mean, there's a lot of, a lot of yelling and shit talking at UFC. I think UFC has become a lot more sophisticated over the like the last 10 years. Yeah, but before that was really quite a slap crowd. Yeah. Well, dude, I remember when I first heard about UFC, it was like the kids who were not going

Starting point is 00:02:59 to finish school were watching it. Right. It was like they had a VHK. It was like, kind of male. That dude. Yeah. Yeah. Right. It was like they had a VH it was like carnivorous nail. That dude. Yeah. Yeah. Yeah. If I do. Yeah. That talk about a guy that's become famous with off fucking one picture of sitting in the crowd. Just lead. He works with blood drives now too, which is crazy. Oh, are you serious? No, I'm not.

Starting point is 00:03:19 But that would be yeah. But that would be actually it's not a bad partnership. Dude, I'm fucking, I'd pour 12 ounce oh, negative for that guy, if you ask me to. I got an animal. I'll tell you something fascinating about the slap content. So there's a woman named Amy Kaplan and she's a media member, right?

Starting point is 00:03:37 And I don't know who she writes for, but she comes to everything. UFC slap, she supports whatever, right? So when she showed up the slab on Wednesday, she had 20 followers on TikTok. So she posted the video of Sheena, the women's one, knocking her out. Right now it's at 1.6 million views.

Starting point is 00:03:58 And she has 3,600 followers off one post from Slap. How crazy is that? This is the one right here. Yeah, you should, you should have cut that up and put that. That's all the, all the influencers that come, they love it because the content's so powerful. Listen to me, if you take the NFL NBA Major League Baseball, the NHL UFC, WWE NASCAR Formula One, PGA, and a couple other ones. You combine all their numbers together on social, multiply them by four. They don't do a power slap. A way.

Starting point is 00:04:32 Fuck in fact. And when you post this content, it is unbelievably powerful, man. Yeah, other things that I thought really about it, I like tell, I wish I knew some of the fighters better. I know some of that takes time and get to know him, right? 100%. This is only our fifth ever event. It's been around for eight months. Yeah. No, this thing's a fucking juggernaut, though, man. But I dug it dude. I'm sitting there with my buddy Sheldon Sauré and we're like, holy shit dude. This

Starting point is 00:04:58 is so much fun. Like I was like, I was excited to come back. It, I'm not going to say it's surprising, but it did when the guy guy almost got a haircut off of his, he has that beard, you don't even know if he has a chin. You're like, what if that dude doesn't have a chin? And he should've fucking out of here. That's one of the things we've been talking about. You know, some of these beards are so big. Oh yeah, it's got with the hell of the faces.

Starting point is 00:05:21 I agree, that's hilarious. But I kind of love that aspect up, and it's a little bit of camouflage, dude. Where some guy rolls out there with a naked chin and some little fucking nudist, you know? You're like, this guy's got to calm down. This pervert puts him bro up here, man. Did you, did you make it up to Red Rock after?

Starting point is 00:05:37 No, I didn't. It was fucking mayhem up there, man. Really? Yeah, we go to the high limit room after and big party up there at Red Rock after the thing. And everybody's gambling and all the shit, but we had done this thing. We did a sweepstakes where somebody would get the opportunity to come and gamble with me and Steve will do it, right?

Starting point is 00:05:56 So we sit down at the table, you couldn't fucking write this. You couldn't write this. You sit down at the table, I give the guy 5 grand. We start gambling. And he just guy five grand. We start gambling and he just leaves with it. We start gambling and me and Hunter were just talking about. I had Hunter with his coach. Hunter was kind of coaching him over there on the side and Hunter said the guy was so nervous.

Starting point is 00:06:17 He's like, you know, at one point, he got up to what, 108 grand? Wow. He was up to $8,000 he had won. He was in the fucking perfect seat at the table. Up to $8,000, he's up to $9,000 now. And I said, listen, you don't have to stay here. You can leave whenever you want, whatever. He's asking 100 questions. 100 is like, Dana doesn't care if you want to leave. You can quit when you want to. So he says, okay, this is my last bet then. Wind

Starting point is 00:06:42 loser draw. This is my last bet. He puts it up. Steve will do it, throws a thousand up on it underneath. The guy put up like four or five hundred. Steve puts a thousand under it. He hits a fucking black jacket. I mean, you couldn't write a better fucking story than that. So the kid leaves there with almost 10 Gs and, you know, he won the sweepstakes, come gamble with us and actually got the experience slap, got to go to the party after an actually 110 grand and win. Wow.

Starting point is 00:07:07 That's incredible. I love doing fun shit like that. Yeah. You know what? You do a great job of that. I'll say like I tune like and even now it's being in the facility and seeing like the kitchen where you guys shoot the, uh, fuck it Friday and stuff. Right.

Starting point is 00:07:18 I'm like, man, that's pretty brave. Were you concerned about it at all at first? Like just put yourself out there like that because I think there's always this wall between, is it when people step into putting themselves out in a social media? Yeah, no, I don't care. I've been doing it for so long. I mean, I was doing these video blogs

Starting point is 00:07:36 before this whole influencing thing was a thing. You know what I mean? I used to do video blogs on YouTube. They would follow us around in the plane, go into events and all the behind the scenes type stuff. So I've been doing this for a long time. It doesn't bother me. Yeah.

Starting point is 00:07:51 What kind of tunes do you listen to? What kind of music do you listen to? I'm into so many Dylan types of music. I like, I mean, my all time favorite bands are Rage Against the Machine, the Beastie Boys and the Red Hat, Chili Peppers. But I listen to everything. I listen to 80s music, listen to 70s music, I listen to rap, I listen to even your first

Starting point is 00:08:14 concert you're going to. First concert I ever went to has got a weird. I was Berlin. I went to Berlin. It's a band. Yeah. Oh yeah. I like me with them. Okay. No more words. You know, oh, yeah

Starting point is 00:08:26 No more words play a beat of it I'm thinking more than words. I'm actually going to the cult tonight. Oh you're in town. I'm going to the cult and They're British, huh? Yeah. Oh, yeah You know the cult. Yeah, kind of. You know who I know? Who'd you go with? I get, okay, I get a little bit of an energy now

Starting point is 00:08:55 for what's going on there. Where you stop it? Was Michael Bisming the DJ? You know, he used to be a DJ. I didn't know that. Dude, he has a great story about somebody Stole his records when I isn't this right? Is it Michael Bissping somebody stole his records right? He's the fucking DJ right like the like I you want to steal from right someone got some one-eyed fucking, you know

Starting point is 00:09:17 Music maniac running scrillex, you know, so he fucking fight he finds out who the dude is right? The guy denies and he pops the trunk and the records are in the fucking trunk, dude And I think he put the dude in the trunk really really I think that's how it ended, but yeah Anyway, he was a DJ, but um, no, I wasn't familiar with them. My first I did see Durand Iran recently though I did too. Did you rate? Yeah, I thought it was pretty good man. Great. Yeah, I was very impressed with how good they were. I love live music, so I go to lots of concerts. There's this kid, so funny, say, the cult, I'm going to the cult tonight.

Starting point is 00:09:53 I see the cult all the time, big cult fan too. Cult's one of my favorite bands of all time. So I go to the cult and some band called Des Rocks is open in form, I never heard of them. And so I said, let's just go walk around, we'll come back later. I come back and they have a couple songs left. I was blown away by how good they were.

Starting point is 00:10:15 Des Rocks. I was so blown away that I jumped on a plane the next day and saw him again in San Diego. Yeah, and I saw him in Utah. Now most of the music that you see for UFC and Power Slap is Des Rocks. Yeah, when we do the commercials, like the commercials and all the hype pieces, I use his music. It's amazing, man. Yeah, he's incredible.

Starting point is 00:10:37 He's playing the troubadour in LA next Sunday. Oh, sweet. I think I'll be out there. Let's go. You're going to go. I'm going to fly in for you. you are. Yeah, you want to go? Yeah, I have to go now, but yeah, I'll go fuck yeah, let's do it. I'll go and I'm going. I think you guys are going to the motor cross on Sunday. Yeah, no, uh, with John Cahedir, you guys doing that thing? I'm doing nitro circus. I'm doing nitro circus tomorrow. I'm gonna go. Oh, it's tomorrow. It's tomorrow in Anaheim. Yeah, I was actually I'm meeting Trump tomorrow morning for breakfast on his plane

Starting point is 00:11:08 His plane is landing here. We're gonna have breakfast on his plane then I'm jumping on our plane and going to Nitro circus. Oh, that's gonna be fun. Yeah, I wanted to be over there. What's Trump have for breakfast? You think if you have breakfast I'll tell you tomorrow, okay What what was your walkout song be you think if you you have breakfast, I'll tell you tomorrow. Okay. Okay. Okay, go tomorrow. All right. What, what was your walkout song being you think if you were a fighter? Oh, shit. There's so many good ones to choose from. I know.

Starting point is 00:11:34 I sort of lived vicariously through the athletes over the last, you know, however many years because I picked a lot of the songs for a lot of these guys walk out to. Yeah. Do some of them just not wanna pick it? Some don't even give a fuck. Good care less.

Starting point is 00:11:46 Like, they could die. They're not even gonna know what music's on the way there. Nope. Oh, take it. Yeah, most of them didn't even care in the early days. And you can't die on it with Hillary Duff when you're going to the fucking war. Yeah.

Starting point is 00:11:58 No, most of the music that was picked back in the day was done by me. And, but the walkout song's important. It's a big deal. It's one of the things that if, if you're not a big star already and the song comes on and people connect with the song and like it, they're like, oh, who's this guy? It's a big deal. Yeah. Bobby Green, I think, does it pretty well. I'd know to see what kind of changes up and he brings so much energy, you know, but I think you can feel his energy when he's coming in. Uh, poorie has that James Bram,

Starting point is 00:12:22 bram, bram, bram, bram, bram, bram, bram, bram, bramabé, Bernabé. You know, some of these fighters come up with songs that I would never dream of could be a cool walk-in song. Yeah, yeah. The walk-in song is a fun, but very important part of the live event. Yeah, I think so. Man, I wanna, yeah, and I wanna say too, man, just your bravery in doing and keeping things going

Starting point is 00:12:42 during the pandemic, it changed everything. It gave a lot of people a feeling like that there was still somebody that could do something different. It gave a lot of people a feeling that like everybody wasn't subject to kind of like the privatized tyranny that's kind of going on. Yeah. And I'm agree with you. And man, it made me so much more of an involved fan, dude.

Starting point is 00:13:04 That's awesome. Well, I appreciate it. Listen, the pandemic never made sense to me. And again, because of my close relationship with Abu Dhabi, I knew over there that they were doing testing and they were doing all this stuff and like if they can do it, why can't we do it over here? Yeah.

Starting point is 00:13:19 And why couldn't we create this space, they ended up calling them the bubble, but this space where everybody was testing, you know, this space, you know, they ended up calling them the bubble, but this space where, you know, everybody was testing, you know, everybody was clean, and we couldn't put on an event. We did it in Jacksonville. We did it in Abu Dhabi, and, you know, I'm one of these guys. I love this country. I love America.

Starting point is 00:13:39 This country has obviously been very good to me, my family, and a lot of my friends and employees, we don't just fucking roll over and hide in this country, man, this whole pacification of America and everybody, you know, fucking scared of everything and whatever. I was like, if this is as bad as they think it is, or they're saying it is, fucking dead anyway. Yeah, we're going to die. You don't't wanna die yet. It's wearing a mask. They can't even see your face. I'm gonna mask hiding in your house. Hell no.

Starting point is 00:14:11 So what do you think your walkouts on would be? Can it just be the cult? Sure. I do the cult. I do the cult she sells sanctuary or listen, you know when you can never go wrong with a walkouts on? ACDC. Yeah. Never go wrong with ACDCout song, AC DC. Yeah.

Starting point is 00:14:25 You never go wrong with AC DC. I don't know. I'm trying to think of an AC DC song. I'm a little bit of a... Back in black. Yeah. For those about the rock. Oh, that's the shit.

Starting point is 00:14:35 My brother used to beat the shit out of it all that music. Exactly. Did some good ass-whip of music. Oh, I still have a floating rib that was originally not floating because of half of Alice and Chains' second album. There's Alice and Chains' band. Oh, there's Alice and Chains' band. We would at least, but at one time I go over to Perry Farrell's house, right? I relapsed, first of all, I relapsed at a one-year-old's birthday party,

Starting point is 00:15:00 so obviously I've had some tough times, but I got a friend of mine who's in jail now, I think, but at the time he had a child, a friend of mine had a party at Perry Farrow's house because he had a nice home. And it was a one year old birthday. And I go in and I didn't know who Perry Farrow was. I'd listen to him, you know, I just couldn't recognize him. And then I'm just, there's this dude, kind of just mumbling around by this big case. and I go, I'm fucking talking to the dude about these different books and then it'll be in him. Anyway, the story's anti-comactic, but yeah, I met him at a one year old's birthday party

Starting point is 00:15:32 and neither one of us knew the child, which I think also made it weird and we talked about that a little. It's weird to be at a really small kids birthday and pretend that he's bigger or something. Right. You know, what is that, Nate? Shaneid. Oh, that's Shaneid. Yeah. Yeah, that's bigger or something. Right. You know, what is that, Nate? Shaneid.

Starting point is 00:15:45 Oh, that's Shaneid. Yeah. Yeah, that's a good one. You know, it was fascinating too because it was a big Shaneid fan. And I actually didn't go to my high school 10 year reunion because Shaneid O'Connor was playing at the hard rock. I went to see Shaneid O'Connor instead.

Starting point is 00:16:04 And then to meet her and go through this whole thing with Conner and she was such an incredible performer and had such a great voice. And I think this kind of goes to what you were talking about, about putting yourself out there. You know, she ripped up that picture of the Pope on Saturday night, live that night. And she got fucking just attacked by everybody. I mean, everybody just started coming after her. And she got beat on for so long that she actually got to the point where she would have terrible anxiety when she would go out and try to perform. So leading up to that corner, walk out, it was, uh, we didn't know

Starting point is 00:16:46 if it was going to happen or not happen live, even though she was there and we had done the deal with her to come. But, um, yeah, I, I adored her. She was a really good person. I liked her a lot. And sad to see her go, but I was a huge fan. Did you like give her a pet talk with horse or any kind of communication like that? 100%. I absolutely did. Yeah, I can imagine. I can totally relate to what you're saying is if you think the media especially or people, some people are on your side and how they would be so scary, especially if you're a singer

Starting point is 00:17:14 to go out there. Yeah, it's, it's listen, when you're out in the public and whatever, the thing is with me is I don't give a fuck. I don't give a fuck. Yeah. You give a shit when anybody says or what anybody thinks I have this mindset. I know exactly who the fuck I am. I have my circle of people that I hang around with who know me and know what I'm

Starting point is 00:17:33 about and whatever. And anybody else who doesn't like it or doesn't want to fucking bad. Okay. Were you always like that, D. Always like that. Wow. I was always like that I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm say fucking Stion Art, advertise if you need to. I will never, ever answer to a fucking advertiser. Never. I've been through it.

Starting point is 00:18:10 Believe me. Yeah, listen, this is really easy fucking solution. Pay me what you owe me and you go your way and I'll go mine. Pretty easy fucking solution. That's it. Yeah. Yeah. Don't you can't ever let these these fucking people hold you hostage or try to, you know, try to change who you are or what you stand for or try to try to

Starting point is 00:18:36 determine how you're going to run your business. Yeah. Fuck that shit. Do you think that that is becoming more the commonplace or that it got to be the commonplace and now we're getting out of that? I think it needs to be the commonplace. You cannot, you cannot be held hostage by advertisers. I mean, Dave Chappelle has this great comedy thing that he was doing and he says, you know, everybody asked me why I don't have a tennis shoe

Starting point is 00:19:04 and, you know, I've been offered tennis shoe deals everybody asked me why I don't have a tennis shoe and, you know, I've been offered tennis shoe deals. You know, I don't have a tennis shoe because as soon as you do something, they don't like take the tennis shoe away. It's gone and all that shit. And, you know what I mean? He's right. That's why I don't fuck with Hollywood a lot, man. I don't do a lot of shit. They say come do this, come be in the movie. The guy calls me fucking Ricky Furlier, whatever calls me. Hey, you want to and you wanna be in a dope sick 11 or whatever the fucking movie is. I don't give up. Dude, no, I don't wanna fuck.

Starting point is 00:19:31 I don't want them to be able to write an article to be say, hey, we took this away from this guy because he said this. I don't fucking need any of that shit. 100%. And they only came to ask me once I started doing my own thing anyway, so fuck them. Sorry, man

Starting point is 00:19:45 I'm obviously angry about that, but But thank for some of the fuck. Yeah, they're not wrong. You're right. Yeah, there's a lot of that energy in the world that people What's the way it's gotta be 100% man, you let these people come in and and you know These people are paying to be a partner with you to put their logos with you and be with you until something go You find out who's with you and who's not when the shit hits the fan. Yeah. I mean, I said this all the time, it happened with me and my employees during COVID, right? Right.

Starting point is 00:20:13 In COVID, they're laying people off and whatever, we didn't fucking lay anybody off. I think you negate some of your salary or something. What do you guys do? No, I said I would, but I said, we're going to go through this. We're not laying anybody off. We're going through this. Yeah. And, um, you know, every Christmas party I get up on stage and tell my fucking team, how much I love them and how important they are to me.

Starting point is 00:20:33 And then the scariest time in our lifetime hits. And I'm like, Hey, I love you guys so much. I'm going to fucking lay off some of you have been with me 10, 15, 20 years. I'm one of these guys. The whole fucking ship goes down together. We're not at all. We're all fucking sinking. Me included, or we don't at all.

Starting point is 00:20:51 And that doesn't exist in this world that we live in today. Everybody's just so easy to pull the trigger and let go of some of their people. And it's something good. I need to hear that too. I'm just as my business grows, I'm become more of a boss. I never wanted to be a boss. How do you do this?

Starting point is 00:21:09 How do you do this without these two? I don't, right. But I, right? Yeah, and now that you said it, I'm thinking of a Christmas time. How do these two do this? I appreciate that. Without you, right.

Starting point is 00:21:18 You're a fucking team. I think we've realized that more this year, I think. But it's become a learning lesson for me as a ball. It's like, you think like I need to just hold on, but you really need to let go and let others help. You're a team. You what you do is when you run a successful fucking business, you do it by building a really good team around you.

Starting point is 00:21:36 You know, and I have your lot of great employees, man. I got the best team in the world, man. I really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow.

Starting point is 00:21:49 You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow.

Starting point is 00:21:57 You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. You really do grow. or the guys who are open in the cage door, you look over and there's like some hero ears,

Starting point is 00:22:06 there's David Spade, or there's Mel Gibson, or there's Joe Burrow. It's like, you have all of just like, and it just feels like you're in this fun fucking family. That's a little bit mentally on hands, right? I'm not gonna say that, okay. Well, just not wrong. Yeah, this family is as a fucking domestic dispute.

Starting point is 00:22:25 All right. But they, but it just do it. It feels so much fun. When I leave the event, I miss the people that you work with just as much as I miss the action. That's awesome. I love hearing that. And thank you.

Starting point is 00:22:40 And you're not the first one to tell me that. Everybody tells me that anybody who interacts with anyone on my team. And everybody here is smart, hard working, the best at what they do. And there's no, none of that bullshit, at the office where there's all this backstabbing and fucking all this bullshit. Those type of people we get rid of immediately.

Starting point is 00:23:01 Yeah, you don't last here being that kind of a person. This is a team, this is a family. And we throw parties here all the time for all of our employees. We throw different types of parties like parties for the employees where they can bring their spouse or their wife or whatever. Then we throw parties where you can bring your kids because we want their kids to come and see the place where their parents work and they want them to feel, you know, your parents are gone at work all the time. We want the kids to look at where they go to work as a fun place, as a place that's cool,

Starting point is 00:23:31 oh, mom and dad are at work. We love going to their work. You know what I mean? Oh, fuck, it started a 37 pound weight class, dude. You know what I'm saying? Yeah. I mean, that's not aligned because that's children fighting, but was it hard for you to learn to be a boss

Starting point is 00:23:45 as your business crew? Like what was some of the, cause it meant even you to say in this in front of us, man, it's important for us to hear, cause I need to do a better job of it. You know, and some of that is just stuff I'm learning as my business has grown and my responsibilities and not feeling like I need to really try to do everything myself.

Starting point is 00:24:01 I can be a better boss and co-worker a lot of times. That was just powerful. You're saying that in front of us. Delegating. Yeah. It's and respecting people's ability to do stuff. So I'm just, I was always so used to doing things myself, growing up. 100%. You know, I get, listen, I'm still a successful. As this thing has been and all the stuff that we do, I get here every day at nine o'clock and I'm one of the last guys to leave this building every night. So was it hard to learn to be a boss?

Starting point is 00:24:32 Did you have like a role model with that or did you? Well, I had my own business before this, but you know, I obviously wasn't the difference, the only difference in coming to the UFC was the size, being a global company and obviously the finance side. I mean, I went from dealing with hundreds of thousands of dollars to dealing with hundreds of millions of dollars. So that's the difference. But finances, not my fucking thing.

Starting point is 00:25:03 We have a very strong finance team. One of the things I hated the most in being in this business you know, finances not my fucking thing. We have a very strong financing. One of the things I hated the most in being in this business was fucking budget meetings, man. We used to be in budget meetings. You know, when we were getting murdered and we were losing money, we were in budget meetings for fucking it felt like days and that was the only not fun part of the business for me. And now where we are now, I only do the fun shit. I only do the shit that I really love to do. And I stay completely focused on, which is making sure the production,

Starting point is 00:25:35 the live and in house production is fucking perfect. Finding new talent, putting on the best fights we can possibly put on and star building. Those are the things that I really focus on. So more marketing, I don't fuck with finances at all. Yeah, good. I mean, just because you like to gamble, you know, and because I do, man. So, you know, I fucking, I'm on some side now. I can't even get my money out of the fucking thing. Like, Jesus dude.

Starting point is 00:26:08 It's online gaming is a little, it's a little strange, isn't it? Yeah, it's a little weird. I respect them. And we're happy that they advertise, but it's also, it's a little obtuse sometimes. I'm an old school record mortar, you know, civil to table and play kind of guy.

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Starting point is 00:30:15 right? But is it hot? Do people like do companies come and do like shark tank for you kind of to present the brand? Yeah, kind of. So, um know, UFC is at a point now where, you know, guys come to us and want to pitch their brands or whatever it is to advertise with us. And recently, you know, I've become very involved in the sponsorship side. So, you know, I meet with these guys and, you know, I just did an interview the other day with the media at the scrum at slap and it's just, I'm at a point now where in my life and my career,

Starting point is 00:30:55 I wanna be with people that I'm aligned with, people that, you know, yeah. It's not, it's not just about the money. It is about the money because it's a sponsorship deal, but it's not just about the money. It is about the money because it's a sponsorship deal, but it's not just the money. I'm not gonna go for, I'm not gonna take a bigger offer if it isn't something that I am aligned with and don't 100% believe it.

Starting point is 00:31:14 Fuck yeah dude, good for you. It's nice to be in that space, you know? And I bet we can probably all be there, but I think some of it's fear. But yeah, I had a business guy, yeah. You're just talking about this. Were y'all? In life, you some of it's fear. But yeah, I had a business guy. Yeah, you're just talking about where you're all about in life. You have to have no fear. You have to have no fear. You have to, you have to believe in who you are and what you do and just go fucking get it.

Starting point is 00:31:35 Yeah, don't be afraid to tell somebody, no, fucking water guy wants to, you know, wants to do a deal with you and the money looks good, but there's certain things about that you're not into. Welcome. Welcome. Don't do it. The right thing will come along. There will be another one exactly.

Starting point is 00:31:50 And somebody that you're more aligned with, when you look at, at these type of things, no different than a relationship. If you're going to get into a relationship with somebody, right, imagine if you had to drop a contract with some woman, aquafee, say, we're going to, not some woman, we're going to be in a relationship, had to drop a contract. Yeah. With some woman, aquafee, we're gonna, not some woman, we're gonna be in a relationship, but that can be one thing. For six years. Yeah. Oh, yeah. You got to, you, you, you have to be aligned and you have to, it has to be somebody that you can be in a relationship with for six years. Yeah, you don't want to be three years in and be like, oh, I'm still drinking Rhonda, you

Starting point is 00:32:22 know, or you don't, or you don't, or you don't want to be three years in and be like, oh, I'm still drinking Brittany, you know know, or you don't, you don't want to be three years in and be like, oh, I'm still drinking Brittany, you know, what happens to it? I didn't mean to say Rhonda, because I know she's a fighter here. I just don't want there to be any weird energy. Okay. Anyway, good. Rhonda was amazing, actually, one of the greatest. I know it's one of your favorites.

Starting point is 00:32:37 I know it's one of the coals that she said that. All the time. She named something else favorites, but go on, I'm sorry. I fucked us up. Fuck, man. Oh, sorry. No, you'm sorry. I fucked a sub. Fuck man. Sorry. No, you don't want to be in a relationship with COVID thing for a long time.

Starting point is 00:32:50 COVID thing, it's like, you think you're in this business with whatever product it is, and the shit hits the fan like that. That's when you find out who everybody really is, yeah, including some of your sponsors. Oh yeah. Do you know what I mean? So you get, you know, you're in the sponsorship deal and the phone's ringing every day. You're picking it up and, and, and, you know, they don't like that you're doing this. They don't like that you're going through COVID. This is irresponsible.

Starting point is 00:33:18 Now get the fuck out of here. Get the fuck out of here. In our domain, you just, it's just, when you do a sponsorship deal with somebody, you have to look deep into who they are and, you know, who's running the company, who's making the decisions and are you aligned? Yeah. I love that, man. Yeah, because we had Robert Kennedy, Jr. on and we had a company call, our couple companies call after that and say, yeah, just stuff about them. We're not advertising on this episode. My advertisers are like, you guys need to take the episode down, you know? And, and, and we ended up, what's wrong with him? Nothing.

Starting point is 00:33:54 Nothing. Guys fucking brilliant. And I've known as a smart fucking guy. I've known for seven years. Great guy. Right. I mean, a neat man. Right. I've never met him. Yeah. I've only watched his stuff. And, and you got this whole Democrat Republican fucking all this crazy bullshit. He's a fucking Democrat, right? But they hate him just because he doesn't believe like he's a Democrat with common sense, right? Yeah, right?

Starting point is 00:34:17 He's like an old school Democrat. Yeah. And smart guy, whatever. Let me tell you this. Let me fucking tell you this. This is America. You can fucking have whoever you want on your podcast. You can do whatever the fuck you want to do. Imagine a sponsor that's sponsoring you, calling you and telling you that you can't have this guy. What sponsor did it? Um, I, I, let me think, and I'm

Starting point is 00:34:48 out of free to name them. I don't know if I remember. I really don't. I don't know if I believe you, but okay, that's fair. Um, but I really don't know if I remember. Imagine, and this happened to me too. This, this happened to me. I posted a video for Trump, right? On my personal social media. And one of our big sponsors called and said, take that down. And I said, oh, fuck yourself. Yeah.

Starting point is 00:35:12 You vote for whoever you want to vote for. And I'll vote forever, I want to vote for it. That's how this works. I don't even care who you're voting for. It's none of my fucking business. Fuck you. Don't ever fucking call me and tell me who to vote for. Yeah. Yeah. Yeah. Yeah. I think a lot of people feel in fear these days, you know, a lot of people feel in fear

Starting point is 00:35:29 that if they don't vote for certain people, they're going to lose their jobs. I mean, it's Hollywood, for example. Think about how fucking crazy that is. It sounds insane. It sounds just like, well, it'll keep happening unless more people stand up for themselves. Yeah. And give them the fuck you response. Well, I'm gonna tell my sponsors right now. If you don't like what I fucking have on, I'll tell you exactly what I'll do. I'll end my deals and I'll just sell direct to consumer for a lower price.

Starting point is 00:35:52 Because the people will support you, you know? Well, listen, man, you can't, it's like this whole Bud Light deal. You know, people are talking shit now, sell out and all the shit that the fuck is there. Believe me, I'm the furthest fucking thing from a sell out and all the shit that the fuck is it believe me. I'm the furthest fucking thing from a sell out. Yeah. Bud Light is the right move for me. They're exactly what I want to be with right now. And we are very aligned as far as core values go, you

Starting point is 00:36:18 know what I mean? 65,000 Americans they employ. Yeah. That right there should be enough. 65,000 Americans are employed there. Why would you want to put a bullet in that brand? Off of one fucking thing. How about you go back and look at all the good things they've done? Yeah. Right? And where they really stand and what they really believe in. They take care of veterans.

Starting point is 00:36:39 They take care of veterans' families and first responders' families who have fallen. And the list just goes on and on. Almost a billion dollars a year with US farmers Wow that alone is the reason you should be drinking fucking Bud Light. Yeah, so fuck I look deeper than just fucking right You know, oh, they did this fucking can with whoever give a shit about that. It's They've already they're showing right now That they're coming with me and they want to be aligned with me. Those of you that are hardcore, some of you guys are fanatical on this shit. That should be your, you know,

Starting point is 00:37:11 I, you guys think you're all looking for an apology and I'm fucking apologize to you. Yeah, just get some risky fellas, you know, just get some, you know, and they had 2500 influencers that day. They gave everybody the right. I know they did. I knew that shit. I'm like, they just gave a can everybody. Nobody's paying attention. Everybody got they did. I knew that shit. I'm like, they just gave a can everybody. Nobody's paying attention. Everybody got it. If I don't know where I'm at sexually, I could probably use a drink.

Starting point is 00:37:31 You know? That's honestly how I feel, dude. That's guys having the toughest day. You can't decide what union to fucking be and bro. That's a fucking issue. That's a big issue to me. But no, I think, look, man, I think it's important. And you know what it makes me think?

Starting point is 00:37:50 I don't look and see who, because we're in a place now where I can choose the advertisers that I want. And I never thought about that before. I never have until just now. And I can look at advertisers and see if they have some of the same beliefs and values that I do. 100% you know, and it's important.

Starting point is 00:38:04 And that is how you start to build back things the other way. I wish and it makes it fun. Whoever you are and whatever you believe in, when you align yourself with people, not just the people that work for you and around you, but the sponsors that you're with. It just makes everything so much more fun. You enjoy your job, you love what you do every day.

Starting point is 00:38:22 And there's no bullshit, nobody's fucking calling you going, hey, don't have fucking Kennedy on your show. Yeah, go fuck yourself. Yeah. Fucking tell me who I'm gonna have on my show. Yeah, go John F. Fuck yourself. That's what I'm talking about. That's exactly.

Starting point is 00:38:36 There you go. Exactly. Dude, it's crazy because Lee Harvey Oswald went to, the same middle school as me, which is pretty wild. But anyway, I don't know why I told you. Robert Kennedy is a smart guy and he's, you know, he's a great man. He's an environmentalist, first of all, and he helped clean up our environment, right? He's, he grew up raising homing pigeons and he has this great story about him and his friends when they were kids, they would put,

Starting point is 00:38:56 they would give the homing pigeons to a, to the train conductor, right? And they would be like, okay, take these to Virginia or whatever and let them off at the same time, you have to promise us, and whoever's gets back to the roost first, that's who wins, right? So imagine that game with your buddy, you're just fucking sitting there waiting for a pigeon to come in, you know? Just the guy's fascinating, right? That's some rich people shit, right? Oh, dude, that is fucking rich, bro, some flying bios dudes, some bodies gunning it down, bro. You know? But we actually had a couple brothers bus grilling up a dove one time our neighbors and And I never eaten though, but it was pretty good, but

Starting point is 00:39:39 But Robert's a fascinating guy, but that's how he started carrying up carrying about vaccinations was he's in He cared about the environment outside of us. So then he started care about the environment inside of us So it all makes perfect sense, but yeah, I love the guy about the environment outside of us. So then he started caring about the environment inside of us. So it all makes perfect sense. But yeah, I love the guy. What about, so when you deal with like, how has it been harder, because you guys are part of way more, right? I work with them, right?

Starting point is 00:39:57 They're a pretty big company, right? Is it? Vogue is woken, baby. Yeah, I think it's woken more centered, you know, it shouldn't be anyway, but yeah, they're fucking woke. They're always crazy. We had Tucker Carlson on the other day and they're all fucking, I'm sure, you know, or whatever, putting on their maxi pads.

Starting point is 00:40:14 But I love Tucker too. Yeah, Tucker's fucking fascinating. He's awesome. I'm actually going to dinner with him here in the next, next few weeks. Yeah, he's a fat. He was interesting. I didn't know what it would be like.

Starting point is 00:40:25 You know, he looks like a guy that gets dressed at Johnston and Murphy in the airport every day, you know? But he was really, really cool. He's a great dude. Smart guy too, really smart. Yeah, it was fun. So I don't judge people by the politics or the race or their religions or any of that shit.

Starting point is 00:40:42 There's, you're either a douchebag or you're not a douchebag. Yeah. And if you're a douchebag, I want nothing to do with you. Yeah. If you're a good person, I don't care who you vote for, what we sleep with or what religion you are, I don't care about any of that shit. Is it, how much of you learned about different cultures

Starting point is 00:40:59 and ethnicities, ethnicities just having your, cause dude, you bring in, there's people with flags sometimes and I gotta look them up. Yeah, no, it's true. It's amazing though. It's like, I learned about a Ecuador from Chido Vera, right? I didn't know about it, but next thing, you know, I know about it, I get to talk with him.

Starting point is 00:41:15 It's like, Chido, yeah, thank God I got that right too, because that fucking flag is. I got it wrong. I questioned it. Chido Vera is a great dude. He's fascinating. But it is.

Starting point is 00:41:26 It's, it's, there'll be nights that we'll be sitting there by the octagon and I trip out. I grew up a big Bruce Lee fan, right? And when you watch Enter the Dragon, it's basically the premise is this, this fanatical guy got all these people from around the world who are supposed to be the best martial artists in the world. He brings them to one place to fight. That's a movie. Yeah, enter the dragon. We'll go to the dragon. I've heard of it. You never saw end of the dragon. I never saw it.

Starting point is 00:41:56 You need to watch that tonight. You go home. All right. Yes, sir. I will. Dragon. So this guy brings them all to this island. The guy ends up being, you know, bad guy is corrupt or whatever and Bruce Lee kills him. Yes, sir. And I will. I will. So this guy brings them all to this island. The guy ends up being, you know, bad guys corrupt or whatever and Bruce Lee kills them. Started running them over for you, but I'll still watch it. But some nights I'll sit there and I'll think about it.

Starting point is 00:42:14 I got this guy from China fighting a guy from Kazakhstan. I got this guy from Brazil fighting a guy from France, you know what I mean? And it's like, it is, it's like, I grew up loving enter the dragon in that whole concept. And then now here you are doing it. Doing it. Wow. Yeah, that's pretty fucking cool.

Starting point is 00:42:33 Dude, laughter and left hook says the universal languages, I think. Yeah, it's true. I agree. Because it's crazy. Imagine two guys that can't even speak to each other, then you put Keith Peterson in between us, the mediator. And no offense, I love Keith. He came to a show in New Jersey. He knows I love him. And if that's the fucking moderator and then they can't even speak, but they're fighting.

Starting point is 00:42:53 It's really, it's kind of a beautiful dance. The whole thing is a beautiful dance. These people from different parts of the world, right? And they're training and they're trying to become the best mixed martial arts that can be. And somebody on the other side of the planet is doing the same and we can actually put them together to see who is the best. It's fucking awesome.

Starting point is 00:43:14 Dude, that's gotta be so high, man. It's awesome. Have you ever had trouble, do you ever have trouble, like I have trouble a lot of times feeling proud of myself as something I've had trouble with? Does that ever been something you've dealt with? Does that make any sense? I don't think I'm gonna ask you that. I'm never proud of myself. I I've had trouble with. Has that ever been something you've dealt with? Does that make any sense? I don't think I'm gonna ask you that.

Starting point is 00:43:25 I'm never proud of myself. I always look at things like, we're not even close. People ask me all the time, do you ever look around and say, oh wow, look at it. I'm always like, what's next, what's next, what's next? Yeah. Why do you think that is?

Starting point is 00:43:39 Do you think, because I'm that way too, it's hard for me to feel kind of where I'm at sometimes, because I always have some vision or something You know that needs to be done. Yeah, do you think that comes because I noticed it's a commonality amongst some folks Do you think there's any you're able to get in touch with any of that and think about that at all? I don't give a shit. Yeah I just keep fucking I just keep plugging I just keep plugging man There's just so much more work to be done.

Starting point is 00:44:05 I just wanna do as much as I can do until I can't do it anymore. Dude, I'm so thankful that you said that about the advertisers because I don't even think about it. We advertise for a lot of companies, right? And we can have an effect on how well they do. We've helped build some big brands and to think that I should know what their,

Starting point is 00:44:22 some of their thoughts are in their belief are so that I can align them with mine. Fuckin', that's cool, that's a way that I should know what their, some of their thoughts are in their beliefs are so that I can align them with mine. Fuck, and that's cool. That's a way that I can help contribute towards in the whole. And have fun doing it. You know, you help build their business, they help build yours.

Starting point is 00:44:34 It's a really, it should be a great relationship and it should be a good experience for everybody involved. Yeah. But I can tell you from experience, if you end up with the wrong one, there's nothing fun about it. And actually, you end up in a bad relationship.

Starting point is 00:44:51 It's like any other bad relationship between you and a woman or whatever it could be. Have you guys struggled with that? No one wants to be in a bad relationship. Yeah. Have y'all struggled with it? I mean, it happens. Yeah, it's happened a couple of times. But yeah.

Starting point is 00:45:02 Oh, Peloton was the, we just got an update. Um, it was Peloton was the band was the people who wanted an ad out Peloton. And meanwhile you have RFK show Peloton. Yeah. What do they sell fucking bikes, the stationary bikes? Yeah. It's a very. Peloton sells stationary bikes. And they got a problem of Robert fucking Kennedy. Fuck you, Peloton. Who the fuck are they? Yeah, first of all. Are you fucking kidding me?

Starting point is 00:45:29 Yeah, fucking Peloton, calling bitching about Robert Kennedy. Yeah, dude, you want to go nowhere? Who's the CEO of Peloton? Uh-huh. I want to see this fucking lamb, dude. Hey, you know what gets you further in Peloton? Hit Chiking. Okay.

Starting point is 00:45:47 How about that, dude? Barry McCarthy. Barry McCarthy, this fucking winner snits a lot. Let's see Barry McCarthy. Oh my God. Oh, oh yeah. Oh, fucking yeah. Barry McCarthy looks like that guy.

Starting point is 00:46:07 Oh, 100%. And it look, if you're just listening at home and you're thinking of what he looks like, you're right. He looks like a douchebag. Yeah, dude. 100% where's he from? Oh yeah, he looks like somebody that eats his own skin a little bit at a time.

Starting point is 00:46:20 Yeah, he is a, he is a, where's he fucking from? He called me up and said this guy was complaining about something. I'd say all fuck San Francisco, California. There we go. My boy, ring a link, dude. There you go. They've been given Peloton to fucking vagrant. So that's why they're not leaving. Yeah. Fuck you, Peloton. Yeah. Do we have Peloton's in the gym of those Peloton? Asports no, no those bikes next to it as for asked yeah, we're getting rid of them. Yeah We're getting rid of the Peloton's yeah, and if they ever made more sorry is gonna kill himself Peloton's Peloton's are out of the gym whoever uses the most can fucking have been home

Starting point is 00:47:03 But they can't use them here, brother. That's what you do. That's what you do. You stop fucking using their products and you fuck them. Yeah. And tell them to go fuck themselves. And that's the same thing for me. Like if somebody's telling you that you can't vote

Starting point is 00:47:15 a certain way, if somebody's telling you that, if your boss is make a video in fucking blast. Imagine that fucking dork. Yeah. Fucking picking up the phone, calling you and telling you that you can't have Robert Kennedy who is a Democrat, by the way. You know, that guy's a fucking Democrat, right? Telling you that you can't fucking have him on your show.

Starting point is 00:47:35 Who the fuck are you, Barry McCarthy? Yeah. To think you can pick up the phone to call anybody. You sell fucking stationary bikes for a 11 fucking clown. Fuck you. Yeah, fuck them, dude. God, dude. And what is he fucking, what is he? He's probably middleweight.

Starting point is 00:47:50 I'll fucking cut 40 pounds and fucking. That guy is the typical fucking pompous, arrogant, fucking douchebag that I cannot stomach. It's people who don't know, yeah, it's people that think they know what it's like somewhere and they've never even been there. That's a story of a lot of our country these days, but I like this It gives me an avenue to feel like I can fight back. So I appreciate that you have to fight back Yeah, we're gonna let that fucking guy tell you what to do. Well, no, dude

Starting point is 00:48:15 I will cook that dude's fuck look at this areas that that right there tells you exactly what fucking Barry McCarty is all about Peloton just laid off 500 their employees in their fourth round of cuts this year. You know what everybody listening? Fucking fuck Barry McCarthy and Peloton, okay? That's where the stand up guy, Barry is. Yeah, dude. And that's why he's, yeah, it's fucking, no, let off 500 more of his fucking employees out and his fourth round of cuts Yeah, and what's Lamar than watching your husband get on a bike that doesn't go anywhere, huh?

Starting point is 00:48:54 What wife is like oh, I'm so proud of this That's like my dad man, right my Get more sorry in here right now. I need Borsarian here. Yeah, get him. Yeah, is he a bicyclist? He has to. Yeah, if he is, why does he look exactly like that? He's just, he's a workout freak.

Starting point is 00:49:12 I'm, I'm not bullshit in you. You can film us. Yeah. My, my guys are gonna take the peloton, tons out of the gym today. Oh, that day. Yeah. We're getting rid of them.

Starting point is 00:49:21 We're gonna go throw them in the fucking garbage today. I'll be happy to toss them in. I'm sorry. Throwing the pelotones in the garbage, we're throwing them out of the UFC gym. I today. I'll be happy to toss him in. I'm throwing the palatons in the garbage. We're throwing him out of the UFC gym. I'll be happy to toss him in. What about when you talk about star building you mentioned earlier and we'll do it, we'll do it.

Starting point is 00:49:34 I know you're amped and I appreciate it. Do what? We're gonna throw this ball of town town. Oh yeah, yeah, no, that's the fact. Yeah, fuck, I'm almost excited now. Yeah, fuck that guy, man. He ruined, you know what he did? He ruined, they ruined my day.

Starting point is 00:49:47 The advertisers calling, they wanted down, they wanted down. They want, there's advertisers upset. They ruined my fucking day. And I was already having a shitty day that day. And they fucking made it just a nightmare. There was like seven o'clock at night. You gotta take it down. And the episode had been up.

Starting point is 00:50:02 It's a shit show. But yeah, screw them. You talked about star building a little bit ago, right? You mentioned it. What is it, is there a toughest class or even gender? Is it tough to build like female stars? Like what is that kind of like? Star building.

Starting point is 00:50:21 So if you look at the contender series, right? I create lots of different content to build stars. You at the contender series, right, I create lots of different content to build stars. You got the contender series. You have looking for a fight, the ultimate fighter, which was the greatest star building show in format of all time. And I'm literally doing that same format right now with Power Slap. We bring guys into a house, you find these guys, you bring them into a house, they live, eat, sleep,

Starting point is 00:50:46 and train together, and then compete against each other. And what it does is it does a few things. While you're showing the world who they are on television or online or whatever it is, it's also a pressure cooker. They have to deal with pressure and competing over and over and cutting weight. Then there's a camera in their face,

Starting point is 00:51:07 seven days a week, 24 hours a day. It's like media training at the same time. And what always happens is no matter what, the best always rise to the top, it is fascinating. All right, so this is Craig Borsari. He's my head of production. I know Craig, he's from, I know his neighbors. Yep, there you go. Oh, he's,'s from my, I know his neighbors. Yep.

Starting point is 00:51:25 There you go. Oh, he's Craig Craig is very friendly with all these exceptional guys. So he was in a situation where he had Robert Kennedy, Jr. on his show. And an advertiser called and told him, get rid of that. You're not posting that podcast. Take it down. Bob, Bob, because he had Robert Kennedy on, right? It was Peloton, okay?

Starting point is 00:51:49 Well, do you know who Barry McCarthy is? No. Barry McCarthy is the CEO of Peloton. Yeah. Let us see Barry McCarthy again. Can we see him again, please? We got picture of you and Barry McCarthy together, actually, right? Is that, is that Peloton's that we have in the gym?

Starting point is 00:52:03 We have Peloton's, yeah? They're going, we're throwing them out. Yeah, we're getting rid of them. That's Barry McCarthy. This is the fucking guy that called and told him to take down the fucking. We had an episode of that look like the guy that would call him bitch about Robert Kennedy, Julia. He does, doesn't he? Who is that fucking?

Starting point is 00:52:20 Look at that. Like Tim Cook. Yeah, he does, huh, little. I don't know who Tim Cook, I may have just had to agree with you. I don't know me though. He looked. Oh, apple.

Starting point is 00:52:30 Okay. Yeah, they're gone. They're gone. They're going out today. I'm going to go bike on the road now. Yeah. Yeah. No, you just got to use the assault bikes now instead.

Starting point is 00:52:40 Yeah. Those are tough for any way. Really? Way tough in the belt on. It's time to step up. If I, tough for anyone. Wait, tough for the belt on. It's time to step up. If I actually to guess, so he called and he wanted Robert Kennedy, Jr., taken down, right? Right in him on his podcast, right? Yeah, there were about to go public. I think their company is about to go public or something.

Starting point is 00:52:58 They're like, this could ruin everything. That's what our ad agency said to us. There's worry this could ruin everything. It's fucking eight o'clock at night on a Friday or something. You're fucking imagining that. And they made it go take an older episode down because of something he said in recently in the news. This is like a year and a two years ago, man. Where do you think Barry lives? Where do you think he's from? Just look at him. Let's guess. And listen to the conversation. And see if you can tell me where Barry lives. Yeah, he probably lives. Greg.

Starting point is 00:53:26 Let's go. Oh, fuck a ding, ding, ding, ding, ding, ding. Hey, you just, Barry lives in San Francisco. Oh, you just won four Peloton. You can write this one. Oh, fuck a lot of snow. You can write them right up in your house. I'm gonna send them up here in the office. Hey can lie them right up in your house You can set them up here in the house

Starting point is 00:53:45 So I'm gonna put them on my house Hey, those are going right in your house Congrats You can have a flock of pelotons, dude Isn't that a band? You can have a flock of pelotons, dude That's classic, man Oh, man

Starting point is 00:54:01 All right, anyway, just had to share that with you Yeah, I can't go figure out my new work. Yeah, I know. Go get those bikes sent over to your house. And send Barry a text and tell him thanks. Thanks dude. That makes you feel empowered honestly. No, this is what I do.

Starting point is 00:54:17 I like it. I like it too. I'm gonna do more of this, bro. What I do. Every time. And no bike helmet either, anybody wearing a fucking bike helmet out there. I bet your Barry wears helmet when he rides his. Oh, I bet he wears when he rides his wife, dude.

Starting point is 00:54:29 You fucking come around me with a bike helmet, dude. I would rather get a concussion to dive and be seen in a fucking bike helmet. So that was awesome. Anyway, what's it like, we'll switch out of this world a little bit. What's it like being a dad? You have a couple children, right? Yeah, I got three.

Starting point is 00:54:49 I got two boys and a girl. Was that scary when you first thought about being a dad? Yes, very. Wow. Wow. And you already haven't success at that point in your life? I don't know a ton about. So right when we bought the UFC, I had my first son, my oldest son, he's 22 now.

Starting point is 00:55:06 And a damaging your no. Yeah, a damaging your yeah. And then a year as soon as as soon as you could be with your wife again, after being pregnant, she got pregnant again. So my boys, my boys are less than a year apart. So I had two kids right out of the gates. My boys are less than a year apart. So I had two kids right out of the gates. Yeah, it was,

Starting point is 00:55:29 two kids right out of the gate. Then they said after, my wife had a tubular pregnancy, where the baby gets caught in the tube and the tube bursts. And they said she couldn't have kids anymore. So we were like whatever. And then five years later, she got pregnant with my daughter

Starting point is 00:55:45 Just miraculously. Yeah, wow. That's like all of the miracle baby. Yeah And what's something that you like about each one of your children just individually or that you admire about each one of them? My oldest one is is fun loving and and You know a great kid that you know, he's like a meathead. He plays football. He loves to work out. He hangs around. He's in a frat, you know, at USD and all of his buddies are fun guys and they're actually

Starting point is 00:56:13 having this fraternity auction. You know, they're raising money for the fraternity next week. So I'm going down there and going to their auction and all that shit. He's a beautiful school too. Then my younger son is very artistic, very talented. He could play any sport he wants to play. He's really good at anything. But all three of my kids are really good surfers, snowboarders.

Starting point is 00:56:34 And my younger son loves the skateboard and all that stuff. So he's actually working for a company that Lorenzo Fertida and I own called Thrill One, which is Thrill One. Thrill One. Thrill One. We own ridiculousness on MTV. You'll own that? Yeah. That's our only show.

Starting point is 00:56:48 Yeah, it's basically the ridiculousness network. Yeah, yeah. Ridiculousness. We own SLS gate league. We own Nitro Circus and Travis Pastronas Nitro Cross. Oh nice. Yeah, so my son works for them. Oh, he does.

Starting point is 00:57:04 And then my daughter is 17. So he's the artistic one. That one. Yeah. Yeah. And they're all athletic. He's the artistic one. And what about your daughter? What's your daughter? She's a cheerleader. Oh, she is. Yeah. She's still in high school. She's a junior. And just getting her ready to figure out which college she wants to go to and all that good shit. Is it tougher being a girl? They for you. Was it easier being a girl or boy dad? Did you have any more stuff? It's tougher being a girl, for you, was it easier being a girl or boy dead? Did you have anymore? It's tougher being a girl, dad, because I didn't really give a shit. What the boys did, you know, they could do whatever they want.

Starting point is 00:57:31 She can't do whatever she wants. So, you know, as a dad, you have to sort of oversee and protect your daughter more than you did your sons. Uh, interesting. And does that naturally, I don't have any kids, but I would like to, you know, and so, does that naturally just happen in a man you think, if you have a daughter, it just kind of shows up more. 100%. Wow.

Starting point is 00:57:48 Dude, I dated a girl I remember in high school, and her dad was a fireman, right? And I broke up with her, and he fucking made me eat, like, like, probably five hot dogs. I remember he was fucking mad at me because I went to another event with her, and it was like this weird energy, and he fucking sat there and made me eat as many as I could. It was just hot dogs.

Starting point is 00:58:06 Yeah. Just like unlimited Frank's man. I was like, I'm trying to figure this one out. So he just wanted to fucking put me through something, you know. And I think putting somebody through bad fucking pork while they're sitting there, you know. It's just a lot for you, you know, for me when I was a kid. You know, I didn't have a lot of role models. So I think it was a lot.

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Starting point is 01:01:45 You know, I like building brands and I love running businesses and more importantly, I'm like addicted to winning. I love to win. I love to get out there and take these niche, you know, brands and blow them up and make them big. Yeah, I know I'm from with John Shahiti, right? And you are too, man. I love Shahiti.

Starting point is 01:02:08 He's a neat guy. He loves Shahiti. Love the both the brothers, the knelt boys. That's, that's my, it's your squad. That's my, it's my squad. They're my gang. They can be young. I bet they can be connected to stuff probably.

Starting point is 01:02:18 Well, you know how I got turned on of them was from my older son, Dana. Oh, so, there in COVID he says, Dan, Dad, I want to show you something. He took me down the movie room and show me the knock boys. And I said, yeah, I get it. I get it. And then crazy enough, organically, they reached out to me during COVID and wanted to go to fight Island.

Starting point is 01:02:36 So that was how we met. And we became super tight. I'm, I do anything for them. Yeah. Yeah, John's been an exceptional new friend to me in the past year and a half. He's a neat guy. He's inspiring. He's fun.

Starting point is 01:02:50 He's creative. He's works hard. 100%. Do you, is there any new places you're looking to fucking get this thing to happen? Like, you thinking about doing like, you know, UFC on top of Kilimanjaro, UFC, you know, the thriller and Manila. Do you guys think of redoing anything like that? My next big project that I'm working on right now is a sphere. I want to do the sphere

Starting point is 01:03:09 on Mexican Independence Day and literally create and put on the greatest live sporting event anyone has ever seen. That's my next big project. How much fun is it when Brandon Moreno comes into the ring? It's fun, isn't it? It's awesome. Yeah. Him. It's so fun. The whole Mexico thing and these Mexican talented kids. Yeah. I've been working on this for 22 years. Wow. That's finally starting to come to fruition. It's so cool, man. It's, I just, yeah, I love it when he comes to the ring.

Starting point is 01:03:38 Yeah, I've met so many neat people and it's been inspired by so many people from your sport. Dustin Porier and our close friends, you know, and it's been special special. Like he's like a real friend to me. He's inspired me. So many times when I want to give up, I remember things that he says or other fighters say, it's interesting the amount of inspiration that a lot of people get from your sport. Oh, do you ever think about, yeah, how is the relationship with WMA? Is it good? Very good. Yeah, very good. You know, Ari is a maniac, man. Yeah. A maniac in a good way.

Starting point is 01:04:09 He is like a fucking serial entrepreneur. And so you guys have that in common. He's super fucking smart. And the fact that, you know, when we sold, one of his big things was that I couldn't go. So at one point, the Fertitas sat down with me and they were like, because I thought we were just gonna move on and go, we were gonna go do whatever next. And they were just like, listen, this is really good for all of us and this and that. You know, you got to stay. Nobody's gonna buy this thing unless you stay.

Starting point is 01:04:39 Yeah. So, you know, in the beginning, I had a hard time with it, because I didn't want to sell. Selling, not Lorenzo was done. Lorenzo was ready to move on and walk. And I didn't want to. So we got in with Ari. Ari, let's me run the business, man. And just, you know, if I need help on something, like, hey, I need this connection or I need this or that,

Starting point is 01:05:03 you can make all that shit happen. Ari's that guy. Like, oh, you didn't want to meet the fucking, I want this connection or I need this or that, you can make all that should happen. Or is that guy like, oh, you didn't want to meet the fucking, I want to talk to the, to the fucking Ronnie Nestle or president of fucking India or whatever the fucking, you can get that guy on the phone and get the ball rolling. Um, yeah. No, Ari's awesome. He's been a, other than being in business with the Frititas, I couldn't have landed with

Starting point is 01:05:24 with another better partner than fucking Ari. He really is awesome, I love him. Is it hard to fend off? Cause I know you, I know, so you like to gamble. Is it hard to keep gambling out of, and I bet on fights, on UFC fights online? Is it, how, is there a point where gambling or the odds makers try to come and infiltrate

Starting point is 01:05:48 the actual outcome of sports? No. Does that make any sense? That's not good. Yeah, I get it. But you have to keep that up. You're talking about like point shaving and shit like that. Yeah, that even happens with the...

Starting point is 01:05:56 Right, which would be hard in your sport, I think, because these guys have so much individual pride and it would be so obvious. 100%. We just had, and the problem that we have, it just happened recently, is insider information, is the bigger problem. These guys inside these camps, the guy gets hurt, like Chase Sherman as a list or whatever. No, that's not it.

Starting point is 01:06:13 He doesn't, I love Chase Sherman. And I was just a chair. Chase, you know, Oh, so Spinnan and May coach James Kraus worked with offshore sports book. Ah, so he knows what's going on. So he's trying to bet. Oh, so he knows what's going on. So he lets these offshore guys know.

Starting point is 01:06:30 Yeah, this guy's going to fight and he tore his ACL or something like that. This happened. It did. Yeah, this just happened recently. And that's the closest thing to, you know, right? But there's no more about insider information. I see, but these guys, the thing that's so fucking stupid is when you start, when money starts coming in on a guy,

Starting point is 01:06:50 these guys know, they know, man, they know the gambling world inside and out. So if anything's fishy, then they end up launching an investigation. Yeah. And they're gonna get you. And guess what, whatever you made on that bet is not fucking worth going to,

Starting point is 01:07:07 you see me say this before, it's out there. Federal fucking prison. You ain't going to the fucking white collar crime place over here, you're going to fucking federal prison. Yeah, you can't, people have people be like, what are you in for, you know, and you're like, Paula Costa in the third round. Right. You know, like it would just be, know, and you're like, Paula Costa in the third round. Right.

Starting point is 01:07:25 You know, like it would just be, it wouldn't be as like, you know, and I love Paula Costa, that's no shout out. It's a, but it's like, you can't have that be what you're in for. It's serious. There's a big difference when you talk about certain crimes, but this one is a federal fucking crime. Oh, because it's gambling.

Starting point is 01:07:40 And you go to federal prison, that's, that's some real shit. Yeah, oh, yeah, I wouldn't like it. What about and just one more question. So, but does that happen to sports where they get compromised, do you think? Like, does that make any sense when I'm trying? And I'm not saying that I don't know. I mean, it's a great question. It's it's something that how many people have ever said to you, oh my god, the NFL, so shady. You hear that a lot more now. The Patriots should speak the bills. Right.

Starting point is 01:08:08 And the bills are 10 and a half point favorites. You know, it's stuff like that that makes people go crazy. Detroit just got killed. You know, one of the best there are five and one or five. And oh, I don't know what they were. But it's just all that type of shit is what made me stop. You know, I'm a fucking gambler. I love to play blackjack.

Starting point is 01:08:24 Yeah. I don't support Spat. I do to play Blackjack. I don't sports bet. I do not sports. Was there a bet that took you out of it or just that kind of stuff? You know, people say, ah, threw a little money on the game for fun. There's nothing fucking fun about betting on a game. It is the biggest sweat roller coaster of all fucking time, man. And it won't be fun or make you happy. It makes you fucking miserable. So you like to know that the, so with blackjack, you know the outcome pretty quick. So you don't like that long waiting. There's no doubt about it.

Starting point is 01:08:49 And, you know, you get in there and it's just more fun. I'm actually hands on and actually playing the fucking game. You know, when you sit there and just watch a fucking game and watch this whole thing unfold and lose your money, there's absolutely nothing fun about it. Or these guys that will do these parlay's. Yeah. I got an 18 parlay and every fucking team wins and then you lose the last the last fucking game on the parlay, right? Yeah. And you bet $10 would have paid you $10 million if you're fucking one. And I spent two days

Starting point is 01:09:19 watching to other kids are eating fucking coffee. Yeah, shit is fucking acting, dude. What about like, was there a fighter that retired and it just kind of broke your heart because you just, or and it could be more than one maybe, I mean, I know you have probably have a great relationship and unique relationships with all of them. But was there one that like, is it hard not to get attached to some of them?

Starting point is 01:09:44 100% especially in the early days, we were like a big family. I mean, it was like everybody knew everybody. I mean, we're going to go back to Chuck Lidell, Matt Hughes, Rich Franklin, you know, I mean, that whole group back then, I mean, these people would come to my house for Christmas and Thanksgiving and, you know, holidays and things like that. And then you had to go up there and Thanksgiving and holidays and things like that. And then you had to go up there and watch them fight and it was tough.

Starting point is 01:10:08 And Ron to Rousey, Ron to Nye are super close. And that was a tough one. I would say the toughest retirement from me, because usually when it's time for them to retire, I'm happy for them to retire. It's over. You've accomplished everything that you possibly accomplished, why keep doing this? Hubbeab was a tougher retirement.

Starting point is 01:10:29 Yeah. You know, because I think hubbeab had so much more to offer and so much more to accomplish. But I think when his dad passed away, he kind of sucked the fun out of it for him and he was done. Plus he made so much fucking money. He never has to do anything ever again. Oh, yeah, he could buy his own rock quarry over there. You know, and no offense. I don't know where they're at, but I know it gets pretty, you know, paleolithic in some of those areas. I don't know if you have anything else to talk about, man. Yeah, one thing you said

Starting point is 01:11:00 that kind of reminded me was I remember when when Trump was running for office and Bill Bella checked the ass to him about him and he said, that's my friend. I support my fucking friend, you know, like whatever You guys think about it is fine like I because you wrote a letter to him telling congratulations for running I think was that that would happen and What are you talking about? It was when Donald Trump was running for office, right? And they and Bill Bella check had written a letter said, hey, congrats on running for president. Right. And I think Trump mentioned it.

Starting point is 01:11:27 And then the media attacked Belichack about it. But he said, hey, that's my friend. Right. I support my friend. Yeah, and it's, yeah, and people need to be able to stand up. I think it's, yeah, I think people, a lot of people are in fear because I'm having breakfast with him tomorrow on his plane. He's my friend.

Starting point is 01:11:44 Right. Oh, yeah. the time we talk about fights. So he called me up right after Abu Dhabi and said, those rides are great. Oh my God, the Volk, you know, yeah, I met him twice at your events, man. Exactly. And he was great. He's a great guy. He's, you know, it was.

Starting point is 01:11:59 This is politics are dirty, man. It's nasty. It's ugly, you know, and like all the shit that's going on right with him right now, if he wasn't running, it wouldn't be doing any of this stuff. None of this would be happening. And if he wasn't in the lead, like he's gonna win the election, none of this would be happening to him right now.

Starting point is 01:12:15 So it is what it is. And the guy's always been an amazing friend to me. And I will be friends for the rest of our lives. Yeah. Yeah, I'm glad I got to meet him. That's the first president I ever got to meet. You know, I would support any of our presidents, you know? Yeah.

Starting point is 01:12:30 I always say, you know. Well, I'm that guy too, you know. I'm not volatile over politics, man. This is America. Yeah. You can vote for whoever you want. And you can be on either side of the political spectrum. I don't care.

Starting point is 01:12:43 I don't judge you by your politics. I judge what type of a person you are. Yeah. And if you think the government's gonna save your life, dude, I've always said this. I mean, the government, they're just a fucking... These people that want to govern, you want less government.

Starting point is 01:12:58 You want them out of your life. You do not want the government. The government's never gonna take care of you. Never gonna get rich off the government. I did, no dude. Stamp collections get flopped on me, right? I don't want the government, the government's never going to take care of you. Never going to get rich off the government. Get out of here. Stamp collections get flopped on me right? The post office is almost out of business dude. Have you been to the post office recently?

Starting point is 01:13:13 They just tell you how to get to wherever you want your mail to go. Dude, I'll say this, it's, yeah, there's nothing tougher than, there's nothing more ridiculous than expecting the government. Well, I think we're in a weird space now where we're between the government that we've been used to and a new kind of privatized communism almost. So I think we're in this weird space of almost two governments where one is like a, almost a shadow. Well, there's a battle going on right now.

Starting point is 01:13:39 There's a war going on in the government, one that wants to go one way that most of us don't want to go. And one that wants to keep things the way they are. It might be broken and fucked up and needs to be fixed. But we're definitely in that weird place right now. I agree. So get off your Peloton's boys. That's fucking good.

Starting point is 01:14:03 I love it. I love it. I love it. Thank you so much, you and just thanks for, yeah, David's Bay got to bring meoton's boys and let's fucking go. I love it. You know, white man, thanks so much, dude, and just thanks for, yeah, David Spade got to bring me to a fight and you let me come. And it's just, I appreciate it, man. Your friends with a lot of my friends, and I'm just grateful it's been a joy to get to know people that work in your office and just everything.

Starting point is 01:14:17 It's maybe, it's added a lot of joy to my life. Well, congrats on all your success, man. We're happy for you. And yeah, I'll see you at the next one. I'll see you next power slide, man. There you go. Boom. Now I'm just floating on the breeze,

Starting point is 01:14:30 and I feel I'm falling like these leaves I must be cornerstone. Oh, but when I reach that ground, I'll share this piece of mine life I'll not compete in my bones But it's gonna take

This Past Weekend - E470 Dana White

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