Young and Profiting with Hala Taha - Adam Posner: Land The Job | E131

Episode Date: September 13, 2021

This week on YAP, we are chatting with Adam Posner, expert recruiter, podcast host, and Founder of NHP Talent: A Talent Access Consultancy, specializing in recruitment strategy, talent process, and operations. Adam is also the host of the popular podcast, #ThePOZcast - which showcases experts from the world of Talent and HR to help listeners harness their inner tenacity to drive their careers forward. Prior to pivoting into the world of recruiting, Adam spent 15 years working within the advertising and marketing industry. He led account management and digital strategy at American Express, SIRIUS XM, and VaynerMedia. Adam is truly a power connector - identifying opportunities, synergies, and connecting the dots. In this episode, we talk about Adam’s career journey, his experience at Vaynermedia, and the advice Gary Vaynerchuk gave him on the day he got fired. We’ll also discuss Adam’s transition to recruiting, what recruiters look for in a resume, the best advice for interviews, and why you should never say “no.” If you’re looking to land a job or contemplating a major career transition, this episode will be right up your alley!  Sponsored by -    The Jordan Harbinger Show. Listen to the show here jordanharbinger.com/start   Gusto. Get three months free when you run your first payroll at gusto.com/YAP   Social Media:    Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [e-mail] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on Clubhouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com     Timestamps:   03:28 - Collaboration Versus Competition 04:32 - How New York Has Shaped Adam 07:07 - Adam’s Experience at Vaynermedia 09:15 - Advice to Those Struggling in Their Job 13:09 - Gary Vaynerchuk’s Advice to Adam  15:58 - Difference Between Recruiting and HR 16:46 - How Adam Transitioned to Recruiting 20:41 - What Recruiters Look For 22:29 - How to Leverage LinkedIn In Your Job Search 24:49 - Skillstacking 27:29 - The Importance of Being Honest About Your Failures  29:36 - Good Resume Versus Bad Resume 33:14 - Best Advice for Interviews 34:12 - The Salary Conversation 39:06 - When Adam Realized He Was Supposed to be an Entrepreneur 41:36 - The PozCourse and Making Connections 46:38 - Why You Should Never Say ‘No’ 48:38 - Adam’s Secret to Profiting in Life Mentioned In The Episode:   Adam’s Website: https://www.nhptalentgroup.com/ Adam’s Podcast, The Pozcast: https://thepozcast.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com slash profiting. You're listening to YAP, Young and Profiting Podcast, a place where you can listen, learn, and profit. Welcome to the show.

I'm your host, Halla Taha, and on Young and Profiting podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession, or industry. There's no fluff on this podcast, and that's on purpose. I'm here to uncover value from my guests

by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors. Our subject matter ranges from enhancing productivity, had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually

improve yourself, hit the subscribe button because you'll love it here at Young and Profiting Podcast. This week on YAP, we're chatting with Adam Posner, expert recruiter, podcast host, and the founder of NHP Talent, a talent access consultancy specializing in recruitment strategy, talent process, and operations. Adam is also the host of the popular podcast, The Pawscast, which showcases experts from the talent and HR industries to help listeners harness their inner tenacity to drive their career forward. Prior to pivoting into the world of recruiting,

Adam spent 15 years working within the advertising and marketing industry. He led account management and digital strategy at American Express, Sirius XM, and VaynerMedia. In this episode, we talk about Adam's career journey, his experience at VaynerMedia, and the advice Gary V. gave him on the day he got fired. We'll also discuss Adam's transition to recruiting,

what recruiters look for in a resume, and why you should never say no. If you're looking to land a job or contemplating a major career transition, this episode will be right up your alley. So Adam, welcome to Young & Profiting Podcast. This is one of my second or third in-person interviews that I've ever done for this actual podcast. So congratulations that you're one of my first live interviews. I am honored and thank you so much for having me on. You know how much I appreciate you and our relationship as we've both grown through the ranks of this wonderful world of podcasting. I know, you know, I'm excited because I consider you to be one of my closest friends in the

industry, like an actual real friend that I've made along the way, somebody that I can turn to for advice or to co-host things with me. I really do consider you a true friend. I appreciate that. And I really truly feel the same way, and it's funny because this is the first time we're actually meeting in person, but it goes to show you in this world how you really can build relationships with that actually meeting somebody. But now we're here.

I know. And I feel like you're an old friend that I've met a million times because I've had so many conversations with you. So since we're on this topic, let's talk about collaboration over competition because me and you are in the same space. We're both active on LinkedIn. We both have podcasts, we could easily be competitors and feel either envious of one another

or not willing to help each other, which along the way we've helped each other so much. So talk to me about your opinion of collaboration over competition. I mean, 1,000%, there's just so much abundance out there. There's so many ears, there's so many eyeballs, I don't own those eyeballs or attention, you don't own them. There's enough of that to go around. And when you have the mindset of helping and collaborating over

compete, that's the tone for everything. Really, that's about who you are. That's karma. And it goes back to what I talk about all the time. It's the how. And we'll talk about the wine a little bit, but it's a how you go about living your life, helping other people because it comes back to you. 100%. I totally agree. So something else that we have in common aside from podcasting in LinkedIn is living in the tri-state.

So how has New York shaped who you are as a person? It's a pride thing. I think a lot of people who live in, you know, where they live in, in the world and cities take a lot of pride, but there's something about being in New York, or right, how, like, it's a vibe, it's a grid, but it's also an instinct. And today, when I was walking from the train, it was my first time taking the train into the city in two years.

And at first, I was, I'm not gonna use a word in intimidated, but I was a little bit, you know, off my game because it's been a long time, but a couple of steps on the city streets have felt back like home. And I think something about being a native New Yorker, there's a lot of pride in it that translates to everything that we do, the way we interact with people,

the way we build relationships, the way we cultivate culture, and incorporate that into our creative outlet, which is our podcast. And I think it goes a long way and people see it. Yeah, I totally agree. I feel like being from New York, I have a certain advantage because I just feel like I think quicker.

Like and just, you know, that's saying, if you can make it in New York, you can make it anywhere. I really feel that's true because it's so competitive and you just kind of learn how to survive. I think a lot better. There's a huge survival piece too. And it's also, there's a flip side of it too. When New York will show you the best

and shine the brightest light on you, but when you fail and you're down on your dumps, it could also be the gutter from hell. And I think that there's a grit to it. I think that you and I have seen, even going back to the social sense, like there's everything in this world that you could want in New York City.

Anytime a day, pre-COVID, anytime a, anytime and night you could get into anything, you could do anything, you could find yourself anywhere. And I love that experience that I had here. Growing up in New York, living in New York, post-college, living in New York for almost 10 years, you get to experience the city and see things that other people don't. And it's also, I think that you have to be able to integrate with different cultures and different types of people that you wouldn't do anywhere else in the world.

And I think that's a skill that really helps you in life and in business. I think that's a great point. So I want to take it back to your career journey. Because now, you know, you own a successful recruiting agency. We're going to get into like how to stand out as an applicant, how to do well as a recruiter. We'll get into all that, but I want to talk about your career journey. And congratulations. I know you had Gary Vee on your show. Thank you.

That is one of my bucket list items. He actually rejected me like two weeks ago. So he's okay as a guest. Oh yeah. He's just okay. Well, tell me about your experience at VaynerMedia because I know you had a dream job there that you landed early in your career and then I think they fired you within the year. Yeah, that's a nod. Tell me about that. So it's kind of crazy.

Like everyone has these aspirations of their dream jobs of where they want to be. And for me at the time, you know, we're talking 2014, Gary was not a household name. But for those of us in this industry, in media, social media, marketing, and advertising, Gary was the golden boy at the time. And luckily for me, I had two very close connections that were close with Gary. And it didn't get me the job, but enabled me to get the opportunity to interview. I still had to earn my job there.

And that's exactly what I did. And I'll tell you straight up, I thought that was gonna be my forever job. How is... And were you doing recruiting for them? No, no, no, no. I was working in marketing and advertising before I went into recruiting.

So I was in a group account director over there managing pieces of business and digital marketing social. I mean, I've been involved in digital and social media since day one, like internet 1.0. And I thought when I landed the job, it was my forever job, the Holy Grail working for GaryVee. And in the beginning it was awesome. I mean, I was literally doing new business pitches for Gary and I spent a lot of time with him and his team. And I learned a lot, but unfortunately things went south pretty quickly. And it's a combination of me taking responsibility for not doing exactly what they hired me for. It wasn't the same person I am now, then it

was back then. And the other piece I was not set up for success. And you take those two elements and me not handling it well. It was a recipe for disaster. And I lost my job. I got fired. And it was to this point knock on wood, the lowest point in my life. Wow. So basically you feel like you underperformed. And I know that Gary told you something and according to your interview, you were his top 15 most difficult fires. Top 15.

I mean, that's a pretty good notch on your belt there that you were really hard for him to fire at least. So talk to us about what you wish you had done differently and advice to people who may be struggling in their current job before they actually get the hook. Anyone who gets fired, if you don't know it's coming and you don't feel it, then you don't have that self awareness and you're lying to yourself. I knew there was conversations, there was touch points beforehand, so I knew it was coming. It was just more of a matter of when and I was kind of running out the clock at a certain point. But they went through the due diligence there.

I think that the second, listen, not every job has been to work out for everybody. Let's just be very mindful of that. Sometimes it could be performance-based, sometimes it could be cultural-based, but it's about having that self-awareness to say, hey, listen, maybe this isn't right. Maybe I'm not doing something well. The first thing you should do is raise your hand and say, hey, to your boss or whoever you're reporting to, let's have this conversation. If you could kind of head that conversation off

and have it first, that's gonna be a huge competitive advantage to you to try to course correct. Now listen, sometimes things just don't work out and it's not the right place. And Gary even said that to me, he's like, listen, it's not because people don't like you and it wasn not the right place. And Gary even said that to me, he's like, listen, it's not because people don't like you. And it wasn't because I'm terrible at social media or it just wasn't the right place

at the right time in that environment. And I'm thankful for that happening. Cause it changed trajectory my entire life. Yeah, it was a wake up call probably. You probably realized like, wow, like I am not operating at my 100% potential. I just lost a huge opportunity because I'm not operating at 100%. And I understand, like I've been in those times where I'll tell a quick story, and I never

tell stories about myself on the podcast, but you're my friend. So I feel like telling a story. But do it, like take advantage of that. I was working at hot 97 at the time, or shortly left Hot 97 actually, and I landed an interview with swaying the morning, and I was gonna be his co-host. Really?

And they basically, I had the job in the can. Like it was yours. It was mine. I was co-hosting with him all week, but at the time I was really vain, and mine. I was co-hosting with him all week, but at the time, I was really vain. And I remember I was so worried about what I looked like all the time that I don't think that I made a good impression on him. And so I basically got fired after that week. And I think he just wasn't into me. He was just, and it's sad because I was so smart and so

talented, but I was just so nervous about making good impression that I was just so much more worried about what I looked like and went too many times to the bathroom to fix my makeup and my hair and like all that kind of stuff instead of just focusing on my job. And then he gave it to some other girl who's probably still with him, but you know, looking back, it's all blessing in disguise. But I could have been swaying the morning's co-host when I was 25, you know? And but everything happens for a reason. And I call that moment my self-awareness epiphany. Because it was that moment when I really had to look in the mirror and say, what am I doing? What am I good at? What do I want to be doing? And the hardest pill for me to swallow

was saying, all right, I've been doing advertising and marketing account management and digital strategy for 15 years. It's what I know. And now at the age of 35, I've been doing advertising and marketing, account management and digital strategy for 15 years. It's what I know. And now at the age of 35, I'm going to take a completely different direction. I'm going to change directions. And I went into recruiting and I started a new job. I mean, to do that at 35 and literally go for making a very good, you know, six figure salary to literally making a $40,000 draw commission.

And having to learn, I mean, I remember my first day in recruiting, I mean, I had to learn a new job, like a little man on the totem pole. Like there was kids working there, the 2023, they've been doing this for three years, like crushing it. And now I'm this like middle aged dude with kids coming in, like starting them, like, hey guys, this needs to be true, you know, like my little backpack, yeah.

Do you want to school for the first day? So, so you transitioned into recruitment. Before we get into that, I know that Gary gave you a very strong, Oh, you know, like my little backpack. You don't want to school for the first time. So, so you transitioned into recruitment. Before we get into that, I know that Gary gave you a very strong, Oh, you want to talk about that? Yeah. I want to talk about, I think he told you to focus on your strengths,

not your weaknesses. What did he tell you exactly? He said, stop focusing on the things that you suck at and double down in your strengths. And I thought about it for a second, because your entire life, you're taught to work on things and get better at it And it's a real game changer when you say all right. What am I good at? I'm good at this I'm good at relationships. I'm good at connecting so why don't I focus on that and stop focusing on

Making sure that I understand the full social media strategy part that you know I'm working on xyz a financial PNL for clients and budgeting and things that I absolutely hate. And once you put your energy towards the things that you're good at, the benefits are so incremental. The X-Factor is out of control. And you know this better than anyone. When you put your mind to the things that you're good at, that's when you can really scale.

And you don't know that when you're 22. Very few 20-year-olds know that. And it takes years of experience. And also the ability to listen to somebody with wisdom and experience like Gary Vee and take those words to heart and execute on them. Yeah, I think that is such great advice. So he said, stop focusing on the things that you suck at. So everybody listening right now.

You said it with some curses in there. You know, just focus on your strengths because it's at 80, 20% rule. And also, so many things can be outsourced now. And you can have business partners and you can have colleagues and employees and and scale your team. For a young and profiting podcast, I feel like the reason why this endeavor

has been successful for me, compared to other endeavors that I've had, is that from episode two, I had a business partner and he does all the finances and he does all the legal stuff. I think that are not your strengths. All the stuff that I hate. You don't even want to look at it. I literally can't even pay attention in my finance calls, you know, because that's not

me. I'm creative. I'm innovative. That's your strengths. And you can put your energy towards that. Exactly. There's also some other piece that I really don't talk about a lot, not for any particular reason, but it's really important.

There's a big difference between shifting from a salary paycheck W2 job to either a commission based job where you're in a sales function, which recruiting is, and you have unlimited earning potential, that's going to change your motivator. That's going to bring out certain elements. That's gonna bring out certain elements of someone's character and skill set that may have been dormant otherwise. When you tell someone who has the ability to excel in a sales role that they have unlimited potential,

earning potential, that lights something. And that lit a fire in me that said, shit, I could go out and I could, you know, I was capped at this amount, same paycheck every week. Now I could go out and make whatever I can know, I was capped at this amount, same paycheck every week. Now I could go out and make whatever I can, and that was a huge motivator, Hala. Yeah. So, okay.

So, you transition from being in a marketing role to then HR. Recruiting, recruiting in HR are very different. Okay. Recruiting in HR are very different. So, what's the difference? Let's start there, because I'm not in that space. What's the difference between recruiting in HR and then talk to us about how you transitioned into a new role and how you ended up going out on your own,

too. Talk to someone. Yeah, absolutely. So it's just by nature that people sometimes confuse HR and recruiting because they're in a similar world. Sometimes they're interchangeable because in the past, HR would handle recruiting, but they're really two different functions.

HR is the management of internal employees, benefits, process, if there's any internal conflict, dealing with anything inside of the company. Sometimes you're dealing with somebody is hired, they're dealing with the onboarding, but recruitment is purely talent acquisition, talent access. My job, I'm hired by companies to go out and find the best possible talent

for their openings for their roles. Okay, got it. And so, how did you successfully transition and upskill yourself so that you actually could be a good recruiter when you had no experiences previously? And how the hell did you even get your foot in the door if you had no previous experience? It's a great question. So, once, and this is really interesting too, there was this period between the time I got let go and the time that I said I'm going all in on recruiting, I had a lot of thoughts.

I had thoughts about maybe I should go, I like building and fixing things, maybe I should go work at Home Depot and like, I'm just real serious, like I never even talk about this, like, maybe I should go work at Home Depot and maybe I'll go run a Home Depot and build a career like doing that or maybe there's some other calling in life. Like I always have the travel bug, maybe I should be like not a travel agent, but something in that kind of world there too. And I always kind of went back to what am I good at,

what I want to be doing, where do I have the potential to honestly make a lot of money? I mean, let's call it what it is. You know, house expenses, cars, life, kids, insurance, real life stuff. And I said, okay, I'm going to go all in on recruiting. So before I even got the job, which I'll get to in a second, I said, I'm going to do my due diligence.

And I reached out to every recruiter that I've ever met. And I said, could we talk? He told me about the business. He told me the ups, the downs. What a draw means from a sales perspective. And anybody who's not in sales, you have a base salary. And then you get commission. And the commission goes against a draw until you get over it.

And I never understood that. I was like, do I got a paycheck? And what does that mean? How long does it take to get paid? If you think about recruiting, people are like, oh man, everyone's killing it. You're making these huge fees. How long does it take to get paid? Understanding the technical elements of the business.

So before I even spent one day in the seat as a paid recruiter, I learned everything I could about it. And I was lucky to interview with a great company called Onward Search, and they are different because a lot of recruiting companies are literally smile and dial all day, cold, cooling all day. And this gave me a place where they valued my core asset, which are relationships. I was coming to the table to any recruitment firm with a roll of decks of advertising and marketing contacts. So day one when I hit the ground, I was able to call on them and get business pretty quickly. Now that's one piece, be yourself

to fill it and fill the rolls. So I hit the ground running and luckily for me, I had a great mentor by the name of Tom Hall and he taught me the art and science of recruiting and he said the most valuable thing to me and I talk about all the time and I repeat this mantra all every single day. Before my computer turns on, before I make a phone call, before I do anything,

plan your work and work your plan. Okay. Plan your work and work your plan. Go into every single day with a list of things I'm going to accomplish. And I know, listen, life comes, you have curve balls and things come and you have to handle them.

But if I could hit 75, 80% of the things that I meant to go out for the day, I know I have a successful day, and I'm on plan and I'm on target. Young and profitors, do you have a brilliant business idea but you don't know how to move forward with it? Going into debt for a four year degree isn't the only path to success. Instead, learn everything you need to know about running a business for free by listening to the Millionaire

University podcast. The Millionaire University podcast is a show that's changing the game for aspiring entrepreneurs. Hosted by Justin and Tara Williams, it's the ultimate resource for those who want to run a successful business and graduate rich, not broke. Justin and Tara started from Square One, just like you and me. They faced lows and dug themselves out of huge debt. Now they're financially free and they're sharing their hard-earned lessons with all of us. That's right, millionaire university will teach you everything you need to know about starting and growing a successful business.

No degrees required. In each episode, you'll gain invaluable insights from seasoned entrepreneurs and mentors who truly understand what it takes to succeed. From topics like how to start a software business without creating your own software, to more broad discussions such as eight businesses you can start tomorrow to make 10K plus a month, this podcast has it all. So don't wait, now is the time to turn your business idea into a reality by listening to the Millionaire University podcast. New by listening to the millionaire university podcast.

New episodes drop Mondays and Thursdays. Find the millionaire university podcast on Apple Spotify or wherever you get your podcasts. Your dog is an important part of your family. Don't settle when it comes to their health. Make the switch to fresh food made with real ingredients that are backed by science with nom nom. Nom nom delivers fresh dog food that is personalized to your dog's individual needs. Each portion is tailored to ensure your

dog gets the nutrition they need so you can watch them thrive. Nom nom's ingredients are cooked individually and then mixed together because science tells us that every protein, carb and veggie has different cooking times and methods. This packs in all the vitamins and minerals your dog needs, so they truly get the most out of every single bite. And Nom Nom is completely free of additives, fillers, and mystery ingredients that contribute to bloating and low energy. Your dog deserves only the best,

and Nom Nom delivers just that. Their nutrient-packed recipes are crafted by bored certified veterinary nutritionists, made fresh and shipped to your door. Absolutely free. Nom-nom meals started just $2.40, and every meal is cooked in company-owned kitchens right here in the US, and they've already delivered over 40 million meals, inspiring clean bowls and wagging tails everywhere. Ever since I started feeding my dog Nom Nom,

he's been so much more energetic, and he's getting older, he's a senior dog, but now we've been going on longer walks and he's much more playful. He used to be pretty sluggish and sleeping all the time, but I've definitely noticed a major improvement since I started feeding him Nom Nom. And the best part, they offer a money back guarantee.

If your dog's tail isn't wagging within 30 days, they'll refund your first order. No fillers, no nonsense, just nom nom. Go right now for 50% off your no risk 2 week trial at trinom.com-shap. That's trinom-n-o-m.com-shap for 50% off tr try num.com slash app. Hear that sound, young and profitors? You should know that sound by now, but in case you don't, that's the sound of another sale on Shopify. Shopify is the commerce platform

that's revolutionizing millions of businesses worldwide. Whether you sell edgy t-shirts or offer an educational course like me, Shopify simplifies selling online and in person so you can focus on successfully growing your business. Shopify is packed with industry leading tools that are ready to ignite your growth, give you complete control over your business and brand without having to learn any new skills in design or code.

And Shopify grows with you no matter how big your business gets. Thanks to an endless list of integrations and third party apps, anything you can think of from on-demand printing to accounting to chatbots, Shopify has everything you need to revolutionize your business. If you're a regular listener, you probably know that I use Shopify to sell my LinkedIn secrets masterclass. Setting up my Shopify store just took me a few days. I didn't have to worry about my website and how I was going to click payments and how I was going to trigger abandoned cart emails and all these things that

Shopify does for me was just a click of a button even setting up my chat bot was just a click of a button. It was so easy to do like I said just took a couple of days and so it just allowed me to focus on my actual product and making sure my LinkedIn masterclass was the best it could be and I was able to focus on my marketing So Shopify really really helped me make sure that my masterclass was going to be a success right off the bat It enabled focus and focus is everything when it comes to entrepreneurship With Shopify single dashboard. I can manage my orders and my payments from anywhere in the world And like I said, it's one of my favorite things to do every day is check my Shopify dashboard. It is a rush of dopamine

to see all those blinking lights around the world showing me where everybody is logging on on the site. I love it. I highly recommend it. Shopify is a platform that I use every single day and it can take your business to the next level. Sign up for a $1 per month trial period at Shopify.com-profiting. Again, go to Shopify.com-profiting, all lowercase, to take your business to the next level today. Again, that Shopify.com-profiting, Shopify.com-profiting, all lowercase. This is Possibility powered by Shopify. I love this because I feel like

it's really relevant for a lot of people who are in an industry where they have a lot of specific contacts for that industry, but they may not be thriving in that role, but they have all the relationships. If you're good at sales, you could potentially pivot to recruiting and leverage all those contacts and start a new career. So it's really relevant, especially in the pandemic when lots of people are trying to figure out new career paths. It's interesting. The pandemic has been a blessing in a curse for many in many different ways.

And lots of folks are affected. But if we're going to really talk about it from a career perspective here, it's given people the ability if they've lost jobs to take a moment and say, what do I want to be doing? And like, what makes me happy? Do I really like being in account until the last 17 years?

But you know what I really like doing is X, Y, and Z. And it's given people that opportunity to go about and try it and have access and have the ability to be home and have the bandwidth within our commuting four hours a day. So let's, since we're on the topic of the pandemic and lots of people looking to change their jobs and getting a new job as recruiter, what do you look for in a candidate? How can somebody kind of stand out in the sea of resumes? What are the top things that somebody should do who's looking for a job? I mean, this is black and white as possible.

Be relevant. Be relevant to the opportunity that you're applying for. My job as a recruiter is to find the best possible person for that role, from a skills perspective first and foremost. You have to be able to do the job. I mean, like people talk about character over skill, I agree with that character over skill. After the minimum skills needed for that position

are checked off the box. Let's call it what it is. Now after that point, you want to have the best possible person who has the fire, the tenacity. So one is be qualified for the role. That's not to undermine folks and say, listen, don't go out there and go for your goals and everything, but let's call it what it is.

It's a highly competitive market out there, and we're looking for specific people who could come in and jump into a role pretty quickly. Unfortunately, because of the pandemic, a lot of folks don't have the bandwidth to train people as best as they could. They're not in the office. Let's call it what it is. So, you know, if you're reporting to somebody, they're not going to have the bandwidth to train you. They want someone who could jump in and do the job. So be qualified for the role. That's first and foremost. When I'm interviewing somebody, I

want somebody who is naturally inquisitive. They're going to ask the right questions. They're going to want to know why that is an indicator that they're a natural problem solver because their mindset is going in the direction of, how am I going to solve something that I don't have the answer to? How working potentially remote do I not have access to the information in the right people where I'm going to find the right path and not need handholding? Well, those are some great tips. So I know we're both really active on LinkedIn. We're pretty much influencers on that channel and you've got a great network on there.

I'm sure you have amazing guidance when it comes to how to actually leverage LinkedIn to get a job. So talk to us about that. Yeah, it's interesting too. And we talk about relevance a lot. And I think relevance is important. And I say there's a lot, and I think relevance is important. I say there's a lot of responsibility of a job seeker.

If you're going to reach out to a recruiter, make sure it's the right recruiter for your industry. I can't even tell you how many people a day reach out to me from outside industries, not related to marketing and advertising. Our time is finite, Hala. Can I ask you a question? So, recruiters typically focus on one industry. I didn't know that. There are generalists, but you have to think about it, you know, the Intrwide Mile Deep.

Like I focus on marketing, media, and advertising. That's my specialty. Those are my clients. Those are my candidates. That's the universe that I live in. I'm not doing finance. I'm not recruiting doctors, lawyers, back office, admin. That's not my world. There are a few generalist recruiters out there but really highly successful recruiters are niche and the most successful recruiters I know are hyperniche. For example, I have friends that do IT recruiting but they're very specific for a certain platform or program. So they know all the players in there, they know who all the candidates are

and they're extremely successful. So make sure if you're a candidate reaching out that you're relevant because you're not wasting people's time. Yeah, and I can imagine that since you've been in marketing and advertising, you can really fish out the phonies. And that probably is to your advantage as well, because you have the actual industry experience

to ask the right questions and really understand if these people know what they're doing or not. Well, that's why I decided to focus on recruiting in marketing media and advertising, because I didn't want to learn. It was logical. I mean, there wasn't even a moment when I was like, you know what, I'm gonna focus on finance jobs.

It was never even the case. It was never even a question of what roles I was gonna recruit for. So now I have conversations with folks who are in account management, digital strategy, out of home, social, whatever the niche is, and I can have a conversation with them, and they're like, oh, this guy knows what he's talking about.

And then in turn, I could go to my clients that I'm either working with and say, here's why I think college is great for this role. Yeah. With a good foundation behind it, I'm on the flip side of it pitching business, having worked in that industry and being able to talk shop,

and now how it works as a complete game changer. Like I always meant to be doing what I'm doing now, I couldn't be doing this at 23, 24. Yeah, you had to go through that journey in order to be ready. So everything always turns out to work full circle. I talk about skill stacking all the time. You have such a perfect skill stacking story.

You know, you got all that marketing and ad experience to then use it in a different way later on that was really fruitful and successful for you. So even though those things didn't pan out, you got the knowledge and experience that you needed to succeed later. And that's all what we talk about on this podcast is that every experience matters because you just layer on those skills, layer on that knowledge, and then you'll be really powerful one day with that unique set of knowledge and skills. And I'm really glad that you said that unique set of knowledge and skills. And I'm really glad that you said that because I think a lot of people are either looking

for instant gratification or they don't realize in the moment how important that skill set is now that they're going to need later on in life. And anyone listening, if you're listening to Holla and I and you're listening to our journeys, I promise you all those skills are going to pay off later on. You just have to have faith in the process. You know, trust yourself and trust that you're going down the right path and everything is meant to be off later on. You just have to have faith in the process. Trust yourself and trust that you're going down the right path and everything is meant to be for a reason. On the other side, that too, I don't think that would be a good podcast or having a podcast

if it wasn't for being a recruiter because the skills that are being a recruiter is interviewing and asking people questions and being able to put them on self. I'm not prepared for your next phase as a podcast or even. It's so funny how that works. It's, and the other thing is, you need to have an open mind to realize that there's not one past to success. If you had just been like, no, I'm a marketer, I'm a marketer, that's all I am, that's all I'll ever be, you'd be stuck in the same place. And now you have your own company,

it's growing your huge podcast. It's like, if you were stuck on being closed-minded, you would have never been unsuccessful. So I think that's the other lesson in there. There was a huge, I had to transform big time myself and it was humble pie. It was a huge piece of humble pie. The other part too was really being,

okay, how do I tell that story to people that I failed? And that took me a good year. It took me a good year to tell people that I was fired versus I left. And I came up with stories, I came up with BS, and it was all optics, right? It's like, what do I want other people to think of me? And once I broke down the wall,

and I forgot I was on somebody's podcast, and it was like an aha moment for me, it was the first time I said publicly that I got fired. And that opened up everything, Haala. And it was like, this weight that was lifted off my chest, and I'm like, finally free, that I'm able to say that, and then people like, you know what, I've been fired too. It's okay to talk about it. So many people have been fired, but there's a stigma behind it. And once I opened that up, it was like a waterfall of attracting audience

and attracting people that said, you know what, I, I, I, I, I, I'm with you, Adam. So it kind of helped your personal brand, then to be honest about your story. Yeah, yeah, so what's the importance of being open and honest about your failures as well as your wins? I think it comes down to the word and the concept of being vulnerable and being open to share and breaking down walls. I think if you're more open than closed, you're going to attract that. You're going to be able to have those type of conversations and be authentic and be genuine. That just say it to be buzzwords, but really truly be your true self. It takes so much effort to lie and put up a facade and put up these optics and these

smoke screens versus just being truthful and being who you are. It's just easy and it's less stressful and that comes in life that takes time, it takes maturity and it takes experience. Yeah, I agree. I feel like people connect with me when I tell the full truth. When you try to sugarcoat what's going on or not tell the full story. First of all, you're lying to everyone and you're setting a bad example that people can never achieve. And then second of all,

you're closing off those genuine conversations because people feel connected when they hear the struggle. And if you're trying to grow a brand online, you've gotta show the ups and the downs if you wanna be successful. Yeah, and I think the problem now with social media from an optics perspective, so many people are just showing the wins or what they think are wins and they're showing these fake optics

out there. That's great, but the real gold is in the journey, the real gold or in the struggles here because we've all had them. Everyone that's UC successful, they've all had their stumbling box. I mean, when I carry on the show, we were talking about that. Even Gary Vee has had his failures. Of course he has. And any successful person has a had a lot more failures than success.

100%. Probably the more successful you are, the more failures you've had. This episode of YAP is brought to you by Gusto. If you're a small business owner, you gotta listen up. Running a business is super hard. We all know that. There's endless to-do lists, employees to take care of, and your ever-present bottom line.

So first of all, give yourself a pat on the back for staying on top of it all. Gusto wasn't just built for small businesses. It was built for the people behind them. Their online payroll is so easy to use. They can automatically calculate paychecks and file all your payroll taxes, which means

you have more time to run your business. Plus, gusto does way more than just payroll. They can help with time tracking, health insurance, 401k, onboarding, commuter benefits, offer letters, access to HR experts, you get the idea. It's super easy to set up and get started, and if you're moving from another provider, they can help transfer all your data for you. At YAP Media we're gearing up to start our HR benefits on gusto and transition payroll on there as well.

And this was a plan even before they sponsored the podcast. After I did my due diligence and research I chose gusto because they provide payroll benefits onboarding and HR in one place for an affordable price for a budget that suits my growing startup. It's no surprise that 94% of customers are likely to recommend Gusto and that they've been trusted by over a hundred thousand businesses just like yours. Gusto really cares about small business owners. They have a support team that's super attentive and helpful and since money can be tight now, you can even get three months free once you run your first payroll. Just go to gusto.com slash yap and start setting up your business today. You'll see what I mean when I say it's really easy.

Again, that's three months of free payroll at gusto.com slash yap. This episode of Yap is brought to you by the Jordan Harbinger Show. The average podcast listener has six shows in the rotation, so you're most likely not just listening to Young & Profiting podcasts, and that's totally okay. In fact, I'd love to share a new podcast to add to your list. The Jordan Harbinger Show, a top shelf podcast named Best of Apple in 2018. Each and every week Jordan dives deep into the minds of fascinating people, from athletes, authors, and scientists, to mobsters, spies, and hostage negotiators.

He's got an undeniable talent for getting his guests to share never been heard before stories and thought provoking insights. Without fail, he pulls out tactical bits of wisdom in each episode. He's also got a really fun and strangely relatable segment called Feedback Fridays, where he covers advice on everything from escaping a cult or cycle family situation to relationships and networking to ask for a raise. If you like Yap, you're going to love the Jordan Harbanger show, because you know I've only been called the female version of Jordan about a hundred times. Point blank, Jordan is smart, funny, and

easy to listen to. You'll be pressed to find an episode without excellent conversation, a few laughs, an actionable content that can directly improve your life. Search for the Jordan Harbinger Show that's HRB as a boy, I N as a Nancy, G-E-R, on Apple Podcasts, Spotify, or wherever you listen to your podcasts. So back to actionable advice, because a lot of my listeners are college students, recent grads, or people in their professional careers looking at transition, even people looking to be entrepreneurs. So we'll talk about that since I know you took that leap.

But I want to go back to resumes, interviews. Let's start at the resume piece. What is a good resume versus a bad resume? Yeah, I mean, there's just two things here. I mean, we're going to assume that everyone's resume from an optics perspective is clean, clear, and concise. Again, it comes back to the word relevance. Relevance, relevance, relevance is everything in recruiting. If you're applying for a job, make sure that your title is clear, but make sure that the three bullet points underneath are actionable things that you've done that are relevant to the role that you're applying to. And make sure it's action that you took

you owned and the result, a quantifiable result. I own this piece of the process resulting in X number of sales, X number of conversions. Let people see that. You don't want to just regurgitate in your resume what the job description is. A lot of people fail on number of conversions, let people see that. You don't wanna just regurgitate in your resume what the job description is. A lot of people fail on that. Clean, clear, concise, and I'll tell you something straight up. I could scan a resume in five to six seconds as a recruiter because I know what I'm looking for.

I know the relevant companies, but I also know if somebody's not relevant, there might be a buzz word, there might be a keyword here or there. I might see a thread in their career that I'll give me a pause to go back and look a little bit deeper. So it always comes down to relevance and being clear and concise on your resume. I'm not a professional resume writer. I'm not going to talk about format.

I'm not going to talk about how you structure your sentences. Well, I'm asking you two things. Cover letter. And should you put a picture on your resume? Never put a picture on your resume. That trigger is unconscious bias. Every one of us has an unconscious bias whether we like it or not. The sooner you recognize what your unconscious biases are, the better you're able to be

more conscious of them. I don't care who you are. So I disagree on that for people who have a weird name. So I found that with my name, if I sent out in the past, when I sent out resumes without my picture, I would never get called back. Because people might think I'm weird, they might think I don't speak English, I look, I sound foreign, they see my picture in the...

You might need sponsorship. She looks normal. Let's give her a call, she looks nice. You know, so... That is interesting, but if we're going to make a general statement out there, I always err on the side of not including it, because if we're going to make a general statement out there, I always err on the side of not including it because if you include a photo too, it could also

cause bias, many more biases too. So it could go either way on that. Cover letters, I think, here's my advice on cover letters. I've seen more people hurt by cover letters than not having them. My advice is the only time to use a cover letter is if you need to explain a gap in your career or a career pivot or something very specific. Because the problem that a lot of people do is twofold. They use a cover letter and they just regurgitate their resume, your waste of my time. I've also seen how a lot of

people make mistakes and they will leave in the wrong information of a cover letter. They'll leave in the information that the company did just applied to, like just wrong stuff. That shows me you're not paying attention to detail and you're not caring. I will exclude somebody based on that. And honestly, I don't really enjoy reading cover letters. I don't think anybody likes to write them. Okay, we're scrapping the cover letter. Unless you have something real like, I feel like your social media is your cover letter

now. That's a very good point. You're googled, like what it says for you on Google is your, you LinkedIn profile. I think that's spend time on that. I look at every candidate's LinkedIn profile, but I also don't hold it against them. If it's not robust and they're not active on LinkedIn, I don't hold it against them. But if they do have a good LinkedIn profile and a great about section, it's a plus. Interesting. I don't hold it against them because you can't. Maybe they're just not active on LinkedIn. It's not a requirement. Yeah. So let's

talk about interviews. You said that you have a lot of experience asking questions. I know usually the recruiters are first interview and then if you pass that you go on to the hiring managers and there might be a few rounds there. On the geeky side. What's your, yeah, what's your best of a first volume? I guess you have to be nice to recruiter, right? Don't be a jerk. Tell us what you think that your best tips are when it comes to getting interviewed for a job. Yeah, absolutely. Have your elevator pitch.

Have your story down because the first question, most recruiters, not so much of me are going to ask, tell me about yourself, tell me about your background. I'm a good recruiter and I spend time to look at your background beforehand so we don't have to spend 25 of our 30 minutes talking about your background. So be prepared to have that elevator pitch where I can tell you my whole career story, who I am, what I do, and what I want to be doing in 90 seconds to two minutes. Write it down, flush it out, practice it, stand in front of a mirror, tell it to your friends and family, and be able to adjust that elevator pitch as you go through your career.

And I learned that skill in 2011 when I was leaving American Express, and it's an exercise that not only I do all the time, where I could tell my story, like if you're interviewing me, tell me your career story, but also you could take from the interview day in and day out. Have that elevator pitch nailed down. That's great. Now, question for you. I know that the recruiter is usually the one who goes and tells you your salary or your approximate salary. So how much wiggle room is there typically when you're telling somebody a number or do you wait for somebody to tell you their number? How do you play that typically? Yeah, that's a good question too. So there's a lot of different opinions out there when you're talking about compensation. I don't think compensation should be put in job descriptions. I think it what it does is it say the job is $100,000. If I'm making $50,000,

I'm always going to ask for that top limit, $100,000. Why won't you? And it also excludes people who might be a little bit over and the company might have wiggle room to your point there. So what I do on every initial conversation that I'm having with somebody towards the end, I say, all right, let's have the compensation conversation now now I'm not looking to hold you at anything. I'm not looking to lock you into anything All I want to do is get an understanding of where you're looking to be at in your next role to make sure that we're in the same ballpark That's all I want to know if the budget for that really good. I mean, I do this 10 times You could do that in selling a deal too. It's could be the I do this all that, this is my... And I do use it for business transactions, because here's what's gonna happen.

You're gonna tell me, Adam, I'm really looking for, anywhere from one to one, 25. And if that's the range that I know that the client has, I'll be like, we're good for now. But what I don't wanna do is you tell me, hey, Adam, I don't wanna talk about this to the end of the process, and then the team interviews you. They love you. We spend four weeks going back and forth and interviewing.

Now it comes time for the salary negotiation and we're 50 grand apart. What could does that do for anybody? Now I have people that come to me and they'll flip it on me and they'll say, I Adam, what's a budget for the role? And I'll give them a range, but I'll also tell you, the top of the range doesn't mean you're going to get it. I am very transparent with people. I tell it how it is. That way you're managing their expectations from the onset and not at the end of the process. So if you were a job applicant, like let's say you're coaching one of your kids and they

were about to get a job, they're talking to a recruiter, would you say, wait for them to tell you the range? That's a great question. I would probably coach them to flip the question around. It's a great question because now I'm on the other side of it. I would probably coach them to say what's the budget for this role. Yeah, because you're in the power when you have the knowledge. Correct. So in a negotiation, you always want to... Chris boss I may always want. Yeah, you always want the information. You never want to give information. So you lose as soon as you give information. So everybody tuning in when you're in any sort of negotiation, you always want to try to get the other person to give you information and you do that by asking questions. Correct. There's a proper way to do it also. And

I think that once you remove the contentious part of a negotiation and you keep it very just factual, it kind of evens a playing field. Because then being straight up with the big listen, so you'll flip the question back, I'll be like, hollo, what are you looking for in this role? And you'll say back to me,

Adam, what's the budget for in this role? In the past, I would kind of play the game with somebody and you'd play that, no, you tell me. And I tell you, you show me, I show you, we don't want to play that game. I just got right to the chase, because the budget for this role is 125 to 150 depending on experience. And you'll say to me, either, that's either good, or I fall somewhere in between that,

or Adam, you know what, I'm looking for 200. Now do you notice that does everybody typically ask for more or do you get people who you're just like, it's 50 grand and they're like, okay. Everybody, almost very few people are okay with that initial offer. They're either getting bad advice or maybe it's okay for them, maybe it's a reach. There are some people who are just financially okay and money is not everything to them. And they really genuinely care about the opportunity and they're just so happy to be there. We're then not being coached the right way at home,

maybe they don't have the right people whispering in there. Yeah. Always negotiate, always, always, always, always. There's always 10%. There's always 10% to add up. Very rarely, very, very. So you've got 5%?

Maybe early jobs? No, no, no. I'm not putting a percentage number to it because every company is different with wiggle room. There's a thing called salary bands. The problem is at larger companies, you have to'm not putting a percentage number to it because every company is different with wiggle room. There's a thing called salary bands. The problem is at larger companies, you have to keep people within a salary bank because you can't hire somebody who's already there as a director at 140 and all of a sudden the new guy is coming in at 200.

It's going to throw everything off. Plus, what's going to happen with that director who's at 200? How the hell are you going to give that person a raise next time? It throws everything off. So, there has to be salary bands. But in this day and age, in this market, there has to be a little bit of wiggle room because of the market and you have to be competitive.

So it's crazy world-run. Okay, so let's move into the leap into entrepreneurship and then let's get into podcasting and then we're gonna wrap up. So entrepreneurship. At what point did you realize that you were meant to be an entrepreneur and why did you end up

going out on your own? I really feel like this journey, everything was meant to be in this direction and the real piece for me clicked when I first went into recruiting and I went from being a W2 paycheck to being a in a sales commission based position and that initial fire was lit where I had unlimited earning potential. But it wasn't until I went on on my own and made that decision that I said, I'm not, I'm only meant to work for myself.

And that fire of going out and eating what you kill, if I don't kill, I don't eat, and my kids don't eat. And I mean that literally and figuratively, I really do. And that lit a fire for me that has just been unlimited, that I could go out and I could earn as much as I want, that I could hunt as much as I want, that I could bring in, that I could have my own freedom. That was everything for me. That was a light bulb that went off and said, I meant to be an entrepreneur. An entrepreneur doesn't just mean running my recruiting business, but it's building out the podcast business, building out the pause course that I'm working on to to teach people how to build a B2B podcast to bring in business. Other things that I'm working on on the side that I rarely talk about too. And that was a fire because it gives you the financial freedom and it gives you the time

and I don't owe anybody anything. I don't report to anybody. Yes, we have clients. You and I both have clients, but we're on boss. If I don't want to work today, if I don't want to do this, if I want to take time off, I don't have to ask for it. It's liberating, but not everybody could do that. You have to earn it, and you have to work for it, and be able to do that.

And you have to be responsible enough to make sure that you're killing all the time, like you're to your point. If you're not killing, you're not eating. And we mean that. I'm saying that harshly, because it's true. If you don't kill, you're not eating. Yeah, you can just... And we mean that. And I'm saying that harshly, because it's true. If you don't kill, you're not going to eat. Yeah, bam. If you're ready to take your business to new heights, break through to the six or seven

figure mark or learn from the world's most successful people, look no further because the Kelly Roach show has got you covered. Kelly Roach is a best-selling author, a top-ranked podcast host, and an extremely talented marketer. She's the owner of Not One, but six thriving companies, and now she's ready to share her knowledge and experience with you on the Kelly Roach show. Kelly is an inspirational entrepreneur, and I highly respect her. She's been a guest on YAP. She was a former social client. She's a podcast client. And I remember when she came

on Young & Profiting and she talked about her conviction marketing framework, it was like mind blowing to me. I remember immediately implementing what she taught me in the interview in my company and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done all Kelly has built in the corporate world Kelly secured seven promotions in just eight years, but she didn't just stop there She was working in I-5 and at the same time she built her eight-figure company as a side hustle and eventually took it and Made her full-time hustle and her strategic business goals led her to win the prestigious Inc. 500 award for the fastest growing business in the United States She's built an empire. She's earned a life-changing wealth and on top of all that She maintains a happy marriage and a healthy home wife. On the Kelly Road Show, you'll learn that it's possible to have it all. Tune into the Kelly Road Show as she unveils her secrets for growing your business. It doesn't matter if you're just starting out in your career or if you're already a seasoned entrepreneur.

In each episode, Kelly shares the truth about what it takes to create rapid, exponential growth. Unlock your potential, unleash your success, and start living your dream life today. Tune into the Kelly Road Show available on Apple Podcasts, Spotify, or wherever you listen to podcasts. Hey, app fam! As you may know, I've been a full-time entrepreneur for three years now. Yet media blew up so fast, it was really hard to keep everything under control, but things have settled a bit, and I'm really focused on revamping and improving our company culture. I have 16 employees, so it's a lot of people to try to rally and motivate,

and I recently had best-selling author Kim Scott on the show. And after previewing her content in our conversation, I just knew I had to take her class on masterclass, tackle the hard conversations with radical candor to really absorb all she has to offer. And now I'm using her radical candor method every day with my team to give in solicit feedback, to cultivate a more inclusive culture, and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are really receptive to this framework and I'm so happy because I really needed this class.

With Masterclass, you can learn from the best to become your best, anytime, anywhere, and at your own pace. And we all know that profiting in life doesn't just mean thriving in business. With Masterclass, you can brush up on your art skills or your cooking skills, or even your modeling skills. With over 180 classes from a range of world class instructors, that thing you've always wanted to do better is just a few clicks away. On masterclass you'll find courses from many app all-star guests like Chris Voss and Daniel Pink. I've been taking their sales and negotiation classes and I've been feeling like a real shark lately. I've totally leveled up

my sales skills. How much would it cost you to take a one-on-one class from the world's best? A lot. But with masterclass annual memberships, it just cost you $10 a month. I have to say the most surprising thing about masterclass since I started this incredible journey on the platform is the value. For the quality of classes, instructors on the platform is the value for the quality of classes instructors. The platform itself is beautiful. The videos are super high quality. You can't beat it. Gain new skills and as little as 10 minutes on your phone, your computer, tablet, smart TV, and my personal favorite way to learn is their audio mode to listen on the go. That way, I can multitask while I learn. Get unlimited access to every class and right now as the app listener you can get 15% off when

you go to masterclass.com-profiting. That's masterclass.com-profiting for 15% off an annual membership. Masterclass.com-profiting. So that's really cool that you just mentioned you're starting a B2B podcast course. I didn't know that. Yeah, I'm exclusive. Yeah, I'm exclusive. That's really exciting. So I know that we both started monetizing our podcast in very similar ways. So we both use it as a lead gentle. I have a marketing and podcast agency. The people who come on my show are best-selling authors, CEOs, podcasts, there's the type of people that I service. So it just worked perfectly. The people who come on my show typically are interested in my services. And now I'm getting people who aren't on my show just because my brand is so big. But in the

beginning, it was all my clients were pass-gasts. So talk to us about this strategy and what some of the things you're going to teach about in your course. Well, we're actually doing something very similar, Holly. We're converting guests into clients. So from that perspective, we are doing something very similar. What I'm doing is because I have a recruiting business at the core, I have found it to be insanely easier to reach a decision maker within a company that I want to do business with to engage in with my show, say, hey, I have a top global career podcast all about career journeys, talent,

recruiting. I love your story. I love to have you on the show. So the process and building that relationship to get them on to the show, the prep, the booking, all of those individual touch points are relationship builders. I do not even pitch my services. They should know about this point if they're even looking at me. They know what I do for a living, until after the show airs, that's when I'm pitching them my business. I have closed this year alone seven clients that I've had on the show in the last two years as paid clients. It's a case in point proven way to break through the cold calling and the cold emails. And don't get me wrong, I still do that because you have to have a holistic approach and

multi-channel approach to business development and leave no stone unturned. But my podcast is my number one business driving tool. It's amazing because it helps you elevate your personal brand. You have something to actually talk about on social media and promote. You're making these great connections with people who would otherwise never want to talk to you. You're making a great impression because you're studying their life, they're getting to talk about themselves.

When people talk about themselves, they like you more. So you get to basically ask some a million questions. He's, he was like putting, fiddling his hands like, who's that guy? I missed a burn, some sense. So yeah, like you're just, it's such a great strategy to get new kinds, especially when you're in a service-based business.

But it happened organically, how? I didn't like it. Me too. Right, it was a byproduct. And we talked, you and I talked about this all the time. It logically went in that direction because it is logical and it's organic and it just worked out that way. And here's the other piece too.

Aside from the business development, it has, your podcast in mind has enabled us to be truth thought leaders. We're not, we don't call ourselves experts, we don't call ourselves gurus, we don't assign those titles to ourselves. But by the fact of the content and the guests that we're having, we have become those thought leaders. So we actually have real content to put out.

And it's not, I usually put out more content about other people than myself. And in turn, that light that's shining on them, deflects back on us and helps us glow. Yeah. I love the fact that you said that it was organic. The same thing with me. It kind of all just happened perfectly. But if you're listening, you can reverse engineer this and come up with a podcast that is interviewing people who would be your perfect clients. And it's just a great way to have a business. And come up with a podcast that is interviewing people who would be your perfect clients. And it's just a great

way to have a business. And then there's so many other ways to monetize your podcast later on. But that is definitely the easiest way to monetize a business through a podcast. Yeah. So now I'm going to teach it to everyone. You know, I'm working with my producer Chris who's amazing. And we're pulling together all that intellectual property, the process, the thought process behind it. We're really teaching people, this course is not going to teach people about how to technically

turn on these mics and record it and go on Riverside, who we both love and launch a show. But I really want to teach people the thought process that goes behind it. And more importantly, then maybe this is not right for you. So I'm trying to talk people out of it, too too in my course, because I want to give you all the reasons to get rid of the doubt and be able to recognize the signs of why you should be passionate about it and why care about it and have the right reasons of why you want to do it. And follow those passions.

So that's really what this course is going to be all about, but I'm also going to unpack the nuts and bolts of it, all my CRM, all my templates, all the process. I do get into production a little bit, you know, about efficiencies and scaling and outsourcing that we talk about. Yeah. Okay, so it wasn't meant to pitch my podcast, my course there, but... No, that's okay. I mean, I love to support my friends and I want everybody who's interested in monetizing

through a podcast to take an actual course like this because there's lots of people who think they're going to create a podcast and the money is going to just rain in and that is not how it happens. It is very difficult to monetize your show through sponsorships. I'm only doing that from three, four months ago, you know, and look how big my podcast is. So you have to be realistic and that is a great way to actually monetize the show or a business through your show. So a couple last questions here. First of all, if you guys are podcasters and you love Adam's advice and my advice, we're always on Clubhouse together hosting podcast office hours.

Adam has his own room. So follow him on Clubhouse, check him out there. And if you guys have specific podcasting questions, me and Adam are always hosting rooms together. So I just wanted to call that out. We got to fire that back up. We do. I mean, Clubhouse is kind of dying. that out. We got to fire that back up. We do. I mean, clubhouse is kind of dying out.

Some of us think, yeah. I think it's going to pick up back in the fall, hopefully. All right, so my last question to you. You have a philosophy in life that you should never say no to anything. Talk to us about that. What is that unlocked for you? Because I think a lot of us here that we should be saying

no more often. So I want to understand why you think that we should- Yeah, and let me clarify that a little bit too. Yeah. Listen, I think that in theory, in a business sense, I've started to say no to a lot of things that are just not good users of my time. But I've been a no person for a lot of my life

that I'll default to no before yes. And I'm taking this to the 30,000-5 view. I'm not talking very tactical business knows, but being more open to yes to opportunities, yes to conversations, yes to things that I may have said, no tune the past, and doing the same for other people. When I have the bandwidth, when I have the time to do it, right, like, Vinny, our friend Vinny,

who we're talking to later, right, the same philosophy there, like, if he didn our friend Vinny, who we're talking to later, right, the same philosophy there. Like, if he didn't say yes to our first conversation, it went to open up this what we're doing right now today. Yeah. And I just think a lot more holistically about turning the know into a yes. So I just want to be very clear with everybody that, from saying no more often is important on a day-to-day execution perspective, but from a mindset perspective, just being more open to things in life.

So I really like that you brought that up because I think everybody needs to know who they are. Are you a no person, naturally, or a yes person? So like for me, I'm a yes person. I say yes to everything, and then I get in trouble because I don't have enough time. And I love to say, yeah, I always have a problem saying no. If you're a no person, you need to be better at saying, yeah, If you're a no person, you need to be better at saying,

yeah, if you're, yes, for sure you need to be better at saying no. I think you need to know who you are. My wife always says that I'm quick to default to no. And that was really a bit of a driveer to be more yes. And I think it's more in a personal side with the kids. Like, hey, let's get in the car and just go somewhere. Yes, let's go do something here. Let's do this.

Let's do that. And I think that's where it started. So if I could take the yes on the personal side and translate into business, it's going to open up a lot more opportunities. Yeah, I love that. The last question I ask all of my guests is, what is your secret to profiting in life? My secret to profiting in life are two things. One is scaling, being able to outsource and start to trust others.

Really because your time is finite, you cannot manufacture it, but what you can do is scale it. So I think the biggest thing from a success standpoint is being able to scale, being able to trust other people. And that's when you will really see things open up, because then you'll be able to multiply time and multiply your efforts. And where can our listeners go to learn more about you and everything that you do? On the business side, you can check out NHPTallonGroup.com and you can check out the Pawscast at thepawscast.com

POZ C-A-S-T. Perfect. Thank you so much, Adam. This was so much fun. Thank you, Hall. It's been a pleasure. Finally, beyond this side of the mic. Thanks for listening to Young and Profiting Podcast. If you haven't yet, make sure you subscribe to this podcast so you never miss an episode. So I had a ton of takeaways from this episode with Adam and the first takeaway comes before we even had this interview The first takeaway is my relationship with Adam So Adam and I met on LinkedIn. We're both running top podcasts. We're both LinkedIn influencers and We could have seen each other as competition and rivals. But instead, we thought of each other as collaborators.

And we came about our relationship within abundance mindset, not a closed mindset, not a limited mindset. We decided that the world was abundant and that there was enough pie for everyone. It's really funny to mean that you're new friends and people that you met online and people in your industry,

they can sometimes be more supportive and more caring and want to see you win more than your old friends. And that's a huge life lesson that I've learned along the way is that these new friends that I'm making and these people that have common interests can be more supportive and understand your journey and what you're going through a lot more deeply than your old friends. There's definitely a place for old friends in your life and memories and, you know, you definitely need to separate work from your personal life and things like that.

But there's something so special about industry friends who know what you're going through and can be there for you and support you and people who want to see you win. So when someone's out there shining, remember don't get jealous, don't just watch from afar, reach out and make a connection. Your competition can become your biggest collaborators. In fact, in a recent episode with Tiffany Bova called Growth Hacking Your Business, she mentioned co-opitation as one of the 10 paths to grow your company. Co-operating with a market or industry competitor can be really powerful because you can teach

each other what you know and you can lean on each other's strengths to fill in your own weaknesses. So that's takeaway number one, collaboration over competition. Adam gave us a ton of excellent job hunting advice, but the first takeaway I have from this episode is really about the advice Gary V told him on the day he was fired. Adam had a dream job and that was working at VaynerMedia. He thought this job when he landed it would be his forever job, but things went south really quickly at the company for him. He underperformed severely and he ended up getting fired and during his exit interview,

Gary V gave him an amazing piece of advice. He said, Stop focusing on the things that you suck at and double down on your strengths. If you want to become the best in your field, you need an unmatched skill set. Adam and I believe that strengthening your strengths will have a disproportionately higher impact on you becoming exceptional in your field as opposed to working on your weaknesses. Don't go wide and shallow, go narrow and deep. In fact, studies have shown that when we focus on our strengths, we experience benefits

like increased happiness, lowered stress levels, more energy, and better health. Likewise when we concentrate on our strengths, we also develop much faster. This is exactly how Adam turned his life around and started working and recruiting. Adam's number one piece of advice when it comes to making a career transition is to be relevant. You have to be able to do the job. It's true that people care about character, but nothing is more valuable than your skills. You need to meet that minimum skills requirement when it comes to landing your dream jobs.

And playing into your strengths and stacking up your skills is the best way to stand out. If you have undeniably more skills and experience than the next candidate, you're gonna be the one who lands the gig. And my last takeaway for this episode is to trust the process and trust yourself and to be honest about your failures. When Adam started opening up about his experience with being fired, that's when a lot of doors

began to open for him. It takes so much more effort to put up a facade versus telling the real truth, and this is a huge secret when it comes to personal branding. People love to hear about failures and mistakes. Owning and sharing your mistakes literally makes you more powerful. When it comes to network, the number one rule is to be of service. If you want to build a personal brand in your industry, if you want to be looked at as a thought leader, you need to be of service with value-driven content. And the best way to help other people is to share your failures so they can learn from your mistakes.

And actually this is scientifically proven. Negative information commands more attention than positive information. Negative information is processed more deeply. Negative information is remembered longer. So when you go out and share your failures and talk about your mistakes, people remember your story. They remember it more than your successes and your wins. And when they think about who's the thought leader in their space,

they're going to remember your story and what you taught them through talking about your mistakes and talking about your failures. So this is a number one hack when it comes to networking and building a personal brand. Own your failures and share them. So as you can see, lots of takeaways from this one. It was a great episode. And if you would like to learn more about entrepreneurship and obtaining your dream career, go check out episode number 98, design your dream career with Ashley Stahl. Here's the clip from that

episode. We can be passionate and even interested in a lot of different things, but there's a big difference between being a consumer of something and a creator or a producer of that thing. So in my case, I love fashion. I love cupcakes. I would be a horrible fashion designer. I would be a horrible cupcake baker. They just because I have an interest or passion and something, it doesn't equate to a skill set in it. And so my biggest advice, I would say for career advisors and anybody in their career right now, is to upgrade the quality of questions that you're asking yourself to get clarity

in your career. And that starts with, instead of asking yourself, what industry do I want to be in? What am I passionate about? Those are good questions, but what a great question is to me is, what is my best core skill set? When have people seen me at my best? Because according to research, we thrive when we are doing well at something. We enjoy ourselves, we have a better time, we like ourselves more.

And I think a lot of the time people might pursue a passion, but it forces them to work in an area of their skill set that doesn't really align with who they are or where they're gifted. So I would say any given person has probably three or so core skill sets. And it's important to figure out what is that primary one. Again, if you want to learn more about how to narrow down your skill set and land your dream job, go check out episode number 98, design your dream career with Ashley Stahl. And as always, I want to close out the show by shouting out a recent Apple Podcast reviewer

and this week's shout out goes to Yaz Love bags. She says, Fabulous Content. I discovered Hala and her amazing podcast randomly on LinkedIn and I'm a huge fan. This was very inspiring. Thank you so much for your nice work. I'll thank you so much Yaz for taking the time to write us an interview and if you're out there listening and you found value in today's show, take some time, write us a five-star review, give us some feedback.

That is a number one way to thank me and the team here at Young & Profiting. It is a free and effective way to support the show. Apple Podcasts Reviews are the most important types of reviews, so if you can get your hands on an iPhone, if you have Apple podcasts and listen through Apple podcasts, make sure you take time to write a review, and then I'll shout you out on an upcoming episode. And if you don't have access to Apple, drop us a comment or review on Castbox, Podbean,

wherever you listen to the show. And if you're out there still tuning in, take a screenshot of this app, show me that you listen to the end of this episode, share it to your Instagram story, tag me at Yap with Hala, and then let's chop it up in the DMs. I want to talk to you. I love to hear from my listeners.

I love to know who's listening and get your feedback. I really, really appreciate it. You guys can also find me on LinkedIn, just search for my name. It's Hala Taha, and on Instagram, again, that's at Yap with Hala. Big thanks to the Yap team, always, this is Halah signing off. Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Ruben, the number one best-selling author of the Happiness Project. And every week, we share ideas and practical solutions on the Happier with Gretchen Ruben

podcast. My co-host and happiness gu Guinea Pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time energy or money Suggestions such as follow the one minute rule choose a one word theme for the year or design your summer

We also feature segments like know yourself better where we discuss questions like are you an over buyer or an under buyer? Morning person or night person abundance lever or simplicity lever And every episode includes a happiness hack, a quick, easy shortcut to more happiness. Listen and follow the podcast, Happier with Gretchen Rubin. Look for it at your local grocery or community coffee.com.