Young and Profiting with Hala Taha - Amy Morin: Build Mental Strength to Overcome Any Obstacle | E276
Episode Date: March 8, 2024Losing her mother and husband fueled Amy Morin’s quest for understanding mental strength. On one of her darkest days, she published an article titled "13 Things Mentally Strong People Don't Do." Rea...d by 50 million people, the piece catapulted her into ‘self-help guru’ status. Now, she trains people to build their mental strength. In today’s episode, Hala and Amy discuss tools and strategies for maintaining mental strength. Amy Morin is a psychotherapist, popular keynote speaker and international bestselling author of "13 Things Mentally Strong People Don't Do." Inspired by her viral article of the same title, the book has been translated into more than 40 languages. Her TEDx talk, The Secret of Becoming Mentally Strong, has been viewed more than 23 million times.  In this episode, Hala and Amy will discuss: - Mental health vs. mental strength - Tools to counter negative self-talk - How to embrace change in a healthy way - The dangers of complaining - How to focus on the positive - How to deal with anxiety-inducing situations - How to navigate the past in a healthy way - How to manage expectations - The benefits of solitude - Advice for introverted entrepreneurs - And other topics… Amy Morin is dubbed "the self-help guru of the moment" by The Guardian. She is a psychotherapist, popular keynote speaker, and international bestselling author. In 2013, she wrote a viral article, "13 Things Mentally Strong People Don't Do," picked up by websites like Forbes, Business Insider, and Psychology Today. Her debut book of the same title is a Wall Street Journal and USA Today bestseller.  In 2015, she delivered one of the most popular TEDx talks of all time, The Secret of Becoming Mentally Strong, which has now been viewed more than 23 million times. She’s a contributor to Inc., Forbes, and Psychology Today, reaching more than two million readers each month.   Resources Mentioned: Amy’s Website: http://www.amymorinlcsw.com  Amy’s LinkedIn: https://www.linkedin.com/in/amymorinlcsw  Amy’s Twitter: https://twitter.com/AmyMorinLCSW  Amy’s Instagram: https://www.instagram.com/amymorinauthor  Amy’s Facebook: https://www.facebook.com/AmyMorinAuthor  Amy’s Podcast: https://amymorinlcsw.com/mentally-strong-people-podcast/ Amy’s TEDx Talk: https://www.youtube.com/watch?v=TFbv757kup4&vl=en Amy’s Book, 13 Things Mentally Strong People Don’t Do (2014): https://www.amazon.com/Things-Mentally-Strong-People-Dont/dp/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today. Porkbun - Get your .bio domain and link in bio bundle for just $5 from Porkbun at porkbun.com/Profiting Justworks - Start your free month now at justworks.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting Economist Education - Go to education.economist.com/PROFITING and enter my promo code PROFITING at registration to get 15% off any course from Economist Education. This offer ends on March 31st – don’t wait! Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year!  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting  Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala  Learn more about YAP Media Agency Services - yapmedia.io/Â
Transcript
Discussion (0)
Today's episode of Young and Profiting is sponsored in part by Shopify, Rakuten, Porkbun,
JustWorks, Indeed, Economist Education, and Airbnb.
Consider supporting our sponsors, and as always, you can find all of our incredible deals
in the show notes.
I do want to call out a couple of our new sponsors that you may not be familiar with.
Porkbun is a domain name registrar that can help you manage your links to build your
digital brand. Get your.biodomain and link in bio bundle for just $5 at porkbund.com.profiting.
JustWorks is an employee management platform for hiring, onboarding and managing remote employees.
Learn more at JustWorks.com.profiting.
Economist Education offers business courses that are tailor-made for executives and professionals.
You can get 15% off any course by going to education.economist.com slash profiting and
use the code profiting at registration.
If you want to generate extra income, consider hosting on Airbnb.
Your home might be worth more than you think.
Find out how much at airbmb.com slash host.
Young Improfiters, I'm always so excited to tell you about my favorite business softwares
because we can't do everything in sheets and slides and slack.
We've got to get our platforms together.
This is how we're going to scale to the next level of our business.
And when it comes to sales, if you're tired of juggling leads, deals and contacts,
if you're ready to take your sales game to the next level, then you seriously need to
consider Pipe Drive.
Pipe Drive is my new obsession.
I love this platform.
I actually stumbled on Pipe Drive by myself before they were even my sponsor, and I found
this free 14-day trial, and so I gave it a whirl, and my team loved it.
Me and my team are obsessed with Pedrive because it gave us an opportunity
to essentially visualize our sales pipeline.
And honestly, Pipedrive has skyrocketed my team's productivity
and performance, we're closing more deals
and we're closing more deals faster with Pipedrive.
So whether you're a seasoned sales professional
or just starting out Pipedrive is the right CRM platform for you because Pipedrive is designed by salespeople for salespeople.
Everybody at Yatt Media is obsessed with Pipedrive.
We're literally using it every day.
That's why they reached out to us to become sponsors of their platform.
I love to give everybody my hot new tools.
Pipedrive definitely is one of them.
If you want to try Pipedrive for free like I did,
you can get a free 14 day trial plus 20% off your first year.
And that's no strings attached, no credit card required,
absolutely free trial at youngandprofiting.co slash Pipedrive.
And then you'll get 20% off for your annual subscription.
If you like it, I hope you give Pipe Drive a whirl.
I don't think you'll regret it.
Again, that's youngandprofiting.co.
slash pipe drive.
Social media is not giving us what we need
when it comes to connecting with people.
We need to be face-to-face and in-person as much as we can.
She's an international speaker, best-selling author.
Of 13 things mentally strong people don't do.
Psychotherapist, mental strength expert,
and our TED talk was one of the most watched of all time.
The therapy office will often talk about finding things that are a four
on the scale of one to ten.
So if one is super comfortable, ten is terrifying,
you want to do something that's about a four.
Four is tolerable.
If you're terrified of public speaking,
don't try to get up on a stage and give a TEDx talk
for your very first speech ever,
because it might feel like it's so overwhelming
that you then never wanna give another speech.
Why is it so important to become mentally stronger?
Becoming mentally strong can improve your mental health,
it can prevent a lot of problems,
but on the flip side of that,
it doesn't guarantee you won't ever get any problems.
But if you do develop something like anxiety or depression,
it's not a sign that you're weak.
And you can still keep building mental strength too.
Makes it a little more difficult perhaps,
but mental strength is about.
["Mental Strengths"]
Younger Profiters, life is hard. We've got good days and we've got bad days and we've got to figure out how we navigate
life no matter what gets thrown at us.
And it's all about how we can become mentally strong.
So that's why I've brought on psychotherapist Amy Marin to the show today. If you don't know Amy,
she's a best-selling author, podcaster, and speaker. She wrote the best-selling book,
13 Things Mentally Strong People Don't Do. She also had a really viral TED Talk. And Amy is somebody
who knows a lot about becoming mentally stronger because she went through her own traumatic experiences
in her 20s, where she had to overcome a lot of grief,
and then she was able to share how she overcame her grief with the world,
and now she's become a top thought leader in the mental health space category.
And so today, we're going to talk about how to become mentally stronger, how we can overcome
emotions like grief, worry, anxiety, jealousy, loneliness, and the list goes on and on. We're
going to talk about it all.
And the other thing we're gonna talk about
is how Amy dominated her niche.
Because when I think of Amy Marin,
I really think of her as somebody who's a thought leader
in her space of mental health.
She's like the first person I think about
when I think about the mental health category.
So I wanna ask her questions about that
so we can emulate her success
and also dominate our niches.
So without further ado, Amy,
welcome to Young and Profiting Podcast. Thank you so much for having me. I am very excited for
this conversation. And when I was learning about your story, I was surprised to find out that
you knew you wanted to be a therapist pretty early on. Most people I talk to,
they take twists and turns to finally figure out what they want to do, but you had a passion for mental health pretty early on. So can
you tell us about that?
I knew I wanted to go in the health field and do something, but originally I thought
I was going to be a doctor. And it was my first day of college, we had to dissect cats. And
everybody in the room was super excited to dissect a cat except for me. And I realized
maybe it's not actually the medical part that I'm excited
about. I wanted to help people, but perhaps being a physician was not my thing. So I called
my sister, who was a psychology major, and I said, quick, I need a new major. I think
psychology, what do you think? And she said, go into social work, because at least then
you get a degree in social work where you get a license. A bachelor's in psychology
is kind of broad. So I switched my major on day two of college,
but I always thought maybe I'll switch it
to something else down the road,
but absolutely fell in love with it,
decided to get my master's and knew at that point
that I really wanted to become a therapist.
That's amazing.
And it ended up coming pretty and handy for you
because your 20s ended up being a really traumatic decade
for you, really grief-stricken decade.
So I'd love for you to share with us what happened because I know it's a core
part of your story.
Yeah, I am so grateful that I became a therapist, not knowing what was going to
happen next, but early on in my career, in the first year of being a therapist,
my mom passed away suddenly and unexpectedly she had a brain aneurysm.
And it was really this first huge loss in my life
where I thought, wow, how am I going to deal with this? I had all the skills and tools I'd
learned in college, but now to put them into practice and figure out how do you go through
grief was a completely different experience. And then on the three-year anniversary, it was three
years to the day that my mom died, my 26-year-old husband died, and he had a heart attack. I didn't
even know you could have a heart attack at 26.
It was nothing I would have ever imagined in a million years, but it felt like such
an extra cruel thing that it happened on the anniversary of my mom's death.
So I wake up and I'm a widow and I don't have my mom, and I thought, oh, how do you
get through this one?
And I'm supposed to be a therapist who goes to work every day and helps other people with
their problems.
But I wasn't even sure I could
do it. But I felt like I also didn't have too much of an option. I wanted to keep my house. I
didn't want to move. I thought the last thing I want to do is to have to give up everything else. So
I had to go back to work pretty quickly. I was grateful I was able to take a couple months off
from work, but spent years trying to figure out which way is up and which way is down. When you
lose somebody and you're only 26, it wasn't just that I missed my husband,
but I missed the entire life that we had planned together.
And I thought all of these things we were going to do that I can't do now,
we had been foster parents and had all of these huge plans.
And I thought, now what?
It took years to sort that out.
Which plans am I still going to follow through with?
What do I want to abandon and give up?
I decided to become a single foster parent for many years.
And then I was fortunate.
I found love again.
And I thought, whoo, you like this second chapter in life.
But almost as soon as I got married, my father-in-law was diagnosed with terminal cancer.
And I just remember thinking like, this isn't fair.
I already lost the closest people to me.
I don't want to lose somebody else.
But it wasn't like I had a choice.
And he passed away too.
I had a solid decade that just felt like it was one loss after the next.
I had lost a former foster child as well.
I just remember just thinking, what next?
I spent a long time in a pretty dark place.
It's really sad.
How did you end up taking what you've learned in school and then maybe applying your own knowledge of how you actually got out of grief to do something productive with all of that sadness and everything that was going on.
Well, it was really one of the worst days of my life. It was shortly after my father-in-law was diagnosed with cancer and we figured out it was terminal that I wrote myself a letter of what mentally strong people don't do.
And it was a combination of things that I had learned through my own journey, things that I had learned as a therapist and some of the things I'd learned in
college too, but all combined figured out if you just don't do these certain
things in life, you can get through almost anything.
So wrote myself that letter and by then I had become a freelance writer.
And that became out of necessity because my husband had been the primary
breadwinner.
So back in the day when I needed more money, I was freelance writing in the evenings and on the weekends
again so I could keep my house. So once I had this letter to myself, I thought,
oh, this is helpful. Maybe it will help somebody else. So I published it online,
got paid $15 for publishing it online. But 50 million people read the article. It was 13
things mentally strong people don't do.
And that just opened everything up for me. From that article, I got a book deal and
the opportunity to do lots of things that I probably wouldn't have been able to do
or ever thought I could do. And it turned into something amazing. And I'm so glad that
I now get to share what I learned about from my own personal journey, from my work as a
therapist and I get to talk about mental strength on a completely different level
than when I was in a therapy office
in rural Maine back in the day.
Yeah, when I read your story,
it just made me light up
because you're in my podcast network.
We've done a lot of work together over the years,
and I've always just known you
as this thought leader in your niche.
Little did I know that it all started
with this viral article.
Now you're telling me you just got paid $15 for it. And that led to a book deal led to a TED talk that had
23 million views. How did all that feel like it seemed to happen pretty quickly?
It did. It was wild. So the day that I published the article, I put it on a website called
Lifehack. Their website broke. I didn't know it was because of my article. I just thought, well, that's interesting. Their website's down. A few days
after it was up, Forbes picked it up and it ended up on Forbes.com. Then 10 million people
saw it on Forbes alone. Before I knew it, the phone was ringing off the hook with MTV in
Finland called and CNN in Mexico called. All these people asking me all these questions,
like, how did you come up with all this stuff?
But nobody knew it was because I'd struggled with it.
I was in a dark place.
And so at first I didn't tell anybody.
But one of the people that read the article was a literary agent who said, you should
write a book.
And it really wasn't until the book came out, which was the following year that I shared
the rest of the story.
And I'm glad that I did because I think it gave me more credibility when people
realized now I'm just not just saying these things because I learned about it in
college. I'm saying these things because I went through it and I struggled with
these things.
But I believe all of that just gave me such a different platform.
As you said, my TEDx talk was seen by 23 million people and my books are in 40
something languages now.
So I get to reach all of these different people.
And I talk about a lot of the exact same things I was talking about in my therapy office,
but I get to do it differently now.
It's just amazing that I had the opportunity.
I wish I hadn't gone through all of that difficult stuff, but I'm grateful that we
were able to turn it into something.
I feel like because of my pain, I'm able to do some things that I wouldn't have normally
been able to do some things that I wouldn't have normally been able to do.
Totally.
It's absolutely not a blessing, but it was something that you were able to learn from
even though it wasn't a positive experience.
Exactly.
And so to be able to take it and say, here's what I learned and to get emails from people
on the other side of the globe who will say, you know, I read your book and I found it
really helpful.
Nothing I would have ever dreamed possible had this not happened.
So a lot of people who tune into this show are entrepreneurs and this reminds me of that concept
where they say the best customers are your former self, right? You're always better off helping people
with either service or in your case, advice and guidance for something that you've already been
through. So all the entrepreneurs tuning in, always think about that. Whatever you've been through,
we're done for yourself. The people who are struggling with that same problem,
they're actually your best customers. I think there's a lot of truth to that,
because if you've struggled with it and you know, I wish this had been available,
I wish I could have been able to have this opportunity then, you're going to be able
to reach back and help a lot of people who are in that place you used to be.
Totally.
So something else with your story that I find fascinating is that you were a therapist, right?
You were having clients and then you decided to do freelance writing on the side.
And at some point, you must have decided,
hey, I'm going to take a foot into thought leadership, right?
And even Forbes, I believe, they called you a thought leadership star, I have that in my notes.
And from my perspective, when I think of examples
of people who are top of their field,
you are definitely somebody who comes to mind
as somebody top of their field in this mental health space.
So my question for you is for those out there
who have what I'd call a normal job, right?
They're a doctor, they're a lawyer or whatever they are.
And they want to become more of a thought leader, right?
Having their own opinions, their own contributions.
Maybe they want to write a book, have a blog,
start a social media profile.
What do you think they need in terms of original content
or research, or what do they need to actually start?
Or is it just their story?
Like, what are your thoughts on that?
I think it's about adding something of value that doesn't already exist.
So, I hear a lot of people say, well, with AI now,
there's no sense in even writing things because there's too much content out there,
or there's going to be so much out there that you just can't compete.
But the truth is your story is going to be different than everybody else's.
You always have your story.
You can use your life experiences to put a different spin on something that is already existing.
Clearly, the topic of mental health is not new, but I was able to add to it and change it in a way that was interesting to people.
I talked about what not to do rather than what to do.
I talk about mental strength as opposed to just mental health.
Those slight changes make a huge difference.
So I think for somebody who feels like,
I don't know what to put out there,
and know that it can be kind of controversial too,
that you don't have to say things to just stay
in the middle of the road because most people will say,
it has to evoke some kind of emotion.
And you don't want to put content out there
just to be provocative and try to irritate people,
but it's okay to have an opinion.
When my article first came out, there was actually another article that first landed
on Psychology Today, and it was about all the things wrong with my article.
I remember thinking, I think I've just ruined my therapy career.
Psychology Today is a really reputable website.
Now I have this person saying that my article has problems and that perhaps I wasn't
right, but actually led to psychology today, reaching out to me and saying, do you want to
write for us? And a good thing became of it. And yeah, definitely not everybody agreed with the
things that I said, but for the people that you repel, you also attract other people. So I think
to have that faith that not everybody's going to be your audience and that's okay, but you can
still create amazing content and you'll attract the people that you're meant to attract.
Yeah, and I love what you're saying about how you took this concept of
mentally strong, right? Nobody was saying that. Now it seems like you hear mentally strong.
I don't know, maybe I've just heard it so much from your stuff that I feel like it's like a
term that people say, mental strength. But people weren't saying that when you coined that phrase.
Is that right?
Yeah.
So if you look at Google Trends in the back end of Google, it was Google a few times before
I said it, so I certainly wasn't the first human being to say it.
But you can see that once my article came out, huge spike in traffic, and since then
it stayed up there that people use that more like an everyday phrase.
It's a good point.
So if you're trying to stand out in your field, what is your conviction?
What is your thing that you're going to talk about that's different and unique that makes
you an expert on that specific topic?
So I love that.
Okay.
So let's dig into this topic of being mentally strong.
You've said that mental strength is not the same thing as mental health.
So what do you mean by that?
It becomes easier to understand if we talk about it in terms of physical strength and
physical health.
So nobody doubts the fact that you could go to the gym and you can lift weights and you
can become physically strong.
But on the flip side of that, it doesn't guarantee you won't ever get any physical health problems.
Physical strength, yeah, it's cool to be physically strong and it does prevent a lot
of health problems, but it doesn't guarantee you won't still get arthritis in your knees or you might still
develop high blood pressure.
Mental strength and mental health is the same.
Becoming mentally strong can improve your mental health.
It can prevent a lot of problems, but if you do develop something like anxiety or depression,
it's not a sign that you're weak.
And you can still keep building mental strength too.
It's a complicating factor.
It makes it a little more difficult perhaps,
but mental strength is all about the choices
you make every day.
There's tons of opportunities
to keep growing mentally stronger.
And no matter how strong we think we are,
there's always room for improvement
and life will show you that over and over again.
I love what you're saying right now.
When I personally am on this journey
to have way stronger mental health,
I just feel like as I become a leader, I just constantly find myself needing to be in a
place where I'm cool, controlling my emotions, that I don't show emotions, whether that's
online or on stage.
I just feel like it's getting more amplified for me.
I love the work that you do, and I definitely want to dig into all of it.
Before we do that, let's talk about the stories that people have told you. You mentioned earlier that it's
sort of a motivator for you to hear all the stories. And you had this really popular book,
this article, a TED Talk, like I said, with 23 million views. What are some of the stories
that you heard from people who've applied your framework?
Oh, I just got a message yesterday from a woman who said,
I lost my mom a few years ago,
but it really didn't all click with me
about what I was going through
and how to heal from it until I read your book.
And I'll hear from people who will say things like that,
like they felt a lot less alone,
or they finally felt like they had tools.
Like I have hope that now that I know these tools exist
and that these strategies are out there,
I feel so much better.
Or I'll also hear from people who say, you know, I think I got it wrong.
I think all these years that I was pretending like nothing bothered me, I thought I was
acting tough, but really I wasn't dealing with the things that were.
So they realized that building mental strength looks different than they thought.
That it's about sometimes asking for help and about being vulnerable
and about acknowledging pain and saying, oh yeah, actually, I struggle with this and I'm going to work
on managing it too. And if anything good came out of COVID, I think it's that a lot more people
are talking about mental health and people are more willing to reach out. So I hear from a lot of
people who say, I resisted therapy for a long time or I tried to pretend like I was okay for so
many years, but now I'm
feeling much more open to saying, yeah, I could use some help too.
And a lot of your things really spoke to me in your book. So one of the first things that you
recommend is not wasting time feeling sorry for yourself. Why is it so important to eliminate
this type of behavior? It's okay to be sad. It's okay to grieve. It's okay to be in a dark place,
but what's
not healthy is when we stay stuck there.
We have some control over our emotions, over our behavior, over the things we think about.
Because when we feel sorry for ourselves, when life throws us those awful curveballs
and it feels like everything's awful, if you sit around and think about how horrible it
is and how you're helpless and hopeless, you won't do anything to change it.
And then you become a victim and you start to treat yourself like,
you know, I can't change anything.
So why bother?
And then we stay stuck.
And I would see a lot of people who would go through something in life and they
just felt like life had wronged them.
And because of that, they were deserving of either something good to suddenly
come their way or they were hopeless that anything good was ever going to come their way.
But they didn't try.
They kind of given up on life and the ability to make life good for themselves or for somebody
else and they really felt like they didn't have any contribution.
And because of that, it becomes a self-fulfilling prophecy.
If I wake up every day saying, there's nothing I can do to make my life better, and I truly
believe that, I guarantee life won't get any better. Let's hold that thought and take a quick break
with our sponsors.
What's up, Yapp BAM?
Being an entrepreneur and working remotely
definitely has its perks.
And I know a lot of you listening in
are in the same boat as me.
But do you really take advantage
of being able to work from anywhere?
I know I typically don't, but thankfully this past holiday,
I finally decided to make use of my work flexibility
for the first time ever.
My boyfriend and I decided to pack up and leave
to the West Coast to spend an entire month
working from home in the sun.
We got a super cute bungalow in Venice Beach
with a fence backyard, the change in scenery,
the fresh air and the slower pace
to help me to inspire
some really cool new ideas for my business. And honestly, I'm feeling really refreshed
and ready to rock in 2024. And who helped me make these remote work dreams come true?
It was Airbnb. And Airbnb has come in clutch for me time and time again, whether it's finding
the perfect Airbnb home for our three-day annual executive team get-together
or booking a vacation where my extended family can fit all in one place,
Airbnb always makes it a great experience. And you know me, I'm always thinking of my
latest business venture and I've been begging my boyfriend to start hosting our place on Airbnb.
And finally, we're gonna start. So many of my successful friends host on Airbnb, and it's such an amazing way to generate passive income. So to start, we have a plan
to start spending more time in Miami, and we'll be hosting our place to earn some extra money
when we're back on the East Coast.
2020 for goals, and I'll keep you updated. A lot of people don't realize that they might
have an Airbnb right under their own noses. I was pretty surprised myself.
You can Airbnb your place or spare room
even if you're out of town for just a few days or weeks.
You could do what I did and work remotely somewhere else
and Airbnb your place to fund your trip.
Your home might be worth more than you think.
Find out how much at airbnb.com slash host.
That's airbnb.com slash host
to find out how much your home is worth. Yeahcom slash host. That's airbnb.com slash host to find out
how much your home is worth.
Yeah, fam, I wanna talk about focus.
When I started my LinkedIn secrets masterclass,
I needed to focus on creating the best course possible.
I didn't have time to worry about how to set up my website
and collect payments,
and that's why I set up my store on Shopify.
Launching App Academy through Shopify
was one of the best decisions I've ever made.
We made nearly $500,000 so far, and since I sell a course, that's pretty much pure
profit.
Are you ready to be young and profiting too?
Then launch your business with Shopify, the global commerce platform that helps you sell
at every stage of your business, whether you're a side hustler, new entrepreneur, or rocking
a multi-million dollar business.
And it doesn't matter if you're selling scentedler, new entrepreneur, or rocking a multi-million dollar business.
And it doesn't matter if you're selling scented soap
or a marketing masterclass like me,
Shopify helps you sell anything anywhere
from their all-in-one e-commerce platform
to their in-person POS system.
And when it comes to e-commerce,
Shopify turns online window shoppers into actual buyers
with the internet's best converting checkout.
We're talking 36% better on average compared to other platforms with features like abandoned
cart campaigns, discount promo codes, and so much more. Fun fact, Shopify powers 10% of all e-commerce
in the US, including huge brands like Thrive Cosmetics and Allbirds. No matter your stage,
no matter if it's online or in person, Shopify is always the right commerce platform for you. Because businesses that grow, grow with Shopify. Sign up for a $1 per month trial
period at Shopify.com slash profiting. And that's all lowercase. Go to Shopify.com slash
profiting now to go your business, no matter what stage you're in Shopify.com slash profiting.
Yeah, fam. I did a big thing recently.
I rolled out benefits to my US employees.
They now get healthcare and 401Ks.
And maybe this doesn't sound like a big deal to you, but it was surely a big deal to me
because benefits were like the boogeyman to me.
I thought for sure we couldn't afford it.
I thought that it was going to be so complicated,
so hard to set up, lots of risk involved.
And in fact, so many of my star employees
have left in the past, citing benefits
as the only reason why.
And here I was thinking that we couldn't afford benefits
when it's literally not that expensive at all
and you actually split the cost
between the employee
and the employer. I had no idea. I found out on JustWorks. JustWorks has been a total lifesaver
for me. We were using two other platforms for payroll, one for domestic in US, one for international.
We had our HR guidelines and things like that, employee handbook on another site,
and everything was just everywhere.
Now everything's consolidated with JustWorks,
a tried and tested employee management platform.
You get automated payments, tax calculations,
and withholdings with expert support anytime you need it.
And on top of that, there's no hidden fees.
You can leave all the boring stuff to JustWorks and just get to business. And with top of that, there's no hidden fees. You can leave all the boring stuff to just works and just get to business.
And with automatic time tracking, it has made managing my international hires a little bit
more soothing for my soul that I know that they're actually working and they're tracking
their time.
I mean, it's really hard to manage remote employees.
It's easy to get started right away.
All you need is 30 minutes.
You don't even have to be in front of your computer. You can just get started right on your phone. Take advantage of
this limited time offer. Start your free month now at JustWorks.com slash profiting. Let JustWorks
run your payroll so you don't have to. Start your free month now at JustWorks.com slash profiting.
You were talking earlier about how a lot of the people who follow your work really appreciate
the tools that you gave.
So what are some of the tools of negative self-talk like this?
Oh, so one is gratitude.
Our brains are so hardwired to always look for the negative.
But if you purposely say, I'm just going to come up with three things I'm grateful for
today, you can start to train your brain to look on the bright side.
We know that gratitude is associated with everything from better health to better sleep
quality, to better relationships, people who practice gratitude live longer.
The list goes on and on.
But it's simple, it's easy, and it doesn't cost you any money if you just wrote in a
gratitude journal before you go to bed.
Write down three things.
You start to look for the more positive things in life that can go a long way.
And another really easy strategy is to just ask yourself, what would I say to my friend right
now? We're so much kinder to other people than we are ourselves. We beat ourselves up for mistakes,
or we put ourselves down for something that happened five years ago. We think I'm not good
enough. But if you said, you know, what would I say to my friend right now?
You probably have some really kind words for your friend.
If you just practice giving yourself those same kind words, self-compassion is key to
helping you feel and do better.
I know it's also really important to monitor the words that you actually say so that you
are empowering yourself and not disempowering yourself.
Can you talk to us about that?
Yeah, certainly. The words that we use,
when we say something like,
oh, so-and-so ruined my day today,
or my neighbor makes me feel bad about myself,
or my boss makes me work late,
we're implying that other people
are in control of our lives.
Truth is, you're in control of how you think,
how you feel, and how you behave.
And of course, if your boss says you have to work late,
you might choose to do it mostly to avoid the consequence
of not getting in trouble at work, but it's a choice.
And when we just change our language and say,
you know, this is a choice and I'm in control of how I feel.
Even if somebody was rude to me today,
they didn't necessarily ruin my day unless I let them.
And when we switch our language,
it just empowers us to say,
I have control over so many things in my life.
I can't control everything,
but I can at least control myself, my thoughts,
my feelings, and my behavior.
And when we take back that power,
somehow that just really helps us to say,
and I wanna live to reach my greatest potential,
I wanna go out there and do these things,
and really gives us, I think, the power to go out there
and start to create some positive change.
And I feel like when you are empowered and you don't always talk in a way where you act like a victim, it's also really good for business because I feel like it's authoritative, you build
respect, because really successful people that you'd want to work with, they can tell in an instant
if somebody has a victim mindset, it's a really big turnoff, wouldn't you say?
It is. And it might be those simple little things that we say in a meeting, like, excuse
me, please, would you mind if I said something or I had to interrupt, but when we apologize
way too much, those little things certainly send a signal about how I expect you to treat
me. If I don't act like what I'm saying has any value, I guarantee nobody else is going
to either.
Another way that you recommend that we counter negative thoughts
is to embrace change and healthy way
and argue the opposite perspective.
Can you give us insight on that tool?
So often when something is changing,
we think about all the bad things that could happen.
And it might be something small.
You're changing your software program.
We think, oh, it's gonna be too hard.
We underestimate ourselves. We overestimate how challenging it's going to be. So just step
back for a minute and think, what are the chances this might work out better than I'm
imagining? And just arguing the opposite when you're predicting horrible things, just argue
the opposite that something amazing might happen. And your brain will kind of see that,
all right, even though there is a one in a hundred chance things will go poorly, maybe there's also a chance things will go well, and it
can help you give a more balanced perspective so that you don't just believe the negative.
Otherwise, we'd convince ourselves this is 100% true that this thing is going to happen.
So you just want to expand your mind to say, or maybe something amazing will happen too.
Yeah.
And I feel like a lot of us, a lot of the time, we create these imaginary obstacles anyway
when it comes to our projects or things that we have to get done.
A lot of it is just mental.
So this exercise I imagine will help break through those barriers and maybe even help
us think of creative solutions if we need them.
Yes.
Just opening our minds to that idea of maybe it will go well.
And here's some evidence that perhaps it's going to turn out better
than I would expect. It's like if somebody said there's a one in a hundred chance you're going
to get a deadly disease, you might think, oh, I'm going to be that one in a hundred. But if
somebody said to you, there's a one in a hundred chance you're going to win a million dollars,
we're much more likely to think, well, that won't happen to me.
So just recognizing that we tend to underestimate ourselves and our chances,
our emotions get
mixed in there.
When we're nervous about something, we are convinced it's going to happen to us.
When it's something exciting, we can be easily convinced it's not going to happen to us.
So we want to mix some of the emotional reactions in with some logic sometimes.
Okay.
So I want to read a quote from you that really hit deep for me.
You said, you won't hear a mentally strong person complaining over loss luggage or traffic jams.
Instead, they focus on what they can control in their lives.
They recognize that sometimes the only thing they control is their attitude.
So I really like this because like I said, I'm just trying to work on my mental health
and I hate it when people complain.
And I think a lot of people hate it when other people complain.
It's irritable, but I'm sure,
and I know that I also complain myself.
So why do people complain?
Why do we complain?
And how can we get better at not complaining anymore?
And why is that so bad for us?
There's a misconception that venting is good for us.
People tend to think,
if I don't get all of this out,
then I'm gonna blow up like a pressure cooker.
And we know you don't definitely don't want to suppress your feelings.
It's okay to feel them.
You don't want to pretend, I'm not sad, but at the same time, you don't have to entertain
whatever it is that's annoying you.
The more that you talk about those things that annoy you,
the more real estate you're giving them in your life.
So if we took the example of a traffic jam, talking about it, complaining about it,
spending a lot of time thinking about how this shouldn't be happening to me, means I give that way
more power in my life than I need to.
But it also reinforces that idea that if I go home and I complain about this, then somehow
I'm getting all of that out, so I'm not bottling it up.
You're much more better to walk in the door and talk about the best thing that happened
to you today, to improve your mood and help you feel better rather than just
dwelling on the negative. Yet, again, our brains are hardwired to go for the negative.
So it's easy to just think about, yeah, the one bad thing that happened today and overlook
the nine good things that happen. So you have to go after the good sometimes and say, all
right, so there was a traffic jam, but I don't have to dwell on it. And another strategy is to just practice acceptance.
So much suffering in life comes because we think this shouldn't be happening.
So if you're in a traffic jam and you think,
oh, this isn't fair, somebody up there got an accident
or some people are going too slow and they're in my way,
the more that you keep thinking all of those thoughts, the worse you feel.
On the flip side, if you just reminded yourself, there are millions of cars on the road every
day.
Traffic jams are bound to happen.
And how am I going to spend my time while I'm stuck in traffic?
Maybe you'll listen to a podcast.
Maybe you listen to music.
Talk on the phone to somebody that you enjoy talking to.
There's so many options about how you respond to those obstacles in life.
For me, I also feel like perspective really helps because I know personally that when
everything's going amazing in my life, it will be that time period where little things
like a traffic jam will get upset about.
But if somebody's dying or the war is happening in Gaza right now, now anything that happens
I'm like, well, who cares?
I'm not dying.
You know?
And that's the thing I think about difficulties in life. Sometimes it does help us put things
in a different perspective. I used to be terrified of public speaking. Well, then I gave the
Eulogite my husband's funeral. Suddenly, I didn't mind public speaking anymore. It was really not a
big deal. And I think when we go through those difficult things in life, when we're experiencing
difficult times, it helps us put those little tiny things into completely different perspective.
Totally. And I feel like in the time periods
where you're not having something traumatic,
it's like doing something so that you can regain
that perspective and realize like,
hey, this is a traffic jam, but I've been through way worse.
Right? Exactly.
Okay. So let's talk about anxiety.
You have this cool concept in your book called anxiety alarms.
Can you talk to us about that? A lot of people will say, well, you shouldn't be anxious. And
I think the reason anxiety gets so much bad rap is because we talk about anxiety disorders,
and then there's anxiety. But they're not the same thing. We don't really talk about other
disorders the same way. A clinical diagnosis of depression is different than feeling sad.
But the language is the same for anxiety.
Most of us have faulty alarm systems.
You're supposed to have anxiety.
Anxiety alerts you to danger.
Back in the day, if a hungry lion were chasing you
in the woods, you'd want your anxiety to kick in
so that you would spring into action.
In today's world, we don't really face those exact
same life or death situations.
So we have a lot of false alarms.
Anxiety goes off when you get an email from somebody
that you don't want to read or your anxiety goes off because you're thinking about that thing you
have to do later today. Might just be going to the grocery store that's going to be crowded.
Those aren't life or death things, even public speaking. It's not going to kill you. But because
we feel anxious, we tend to think, I shouldn't do that or it it's really risky, or we start to dread it.
So sometimes one of the best things we can do is to just take a step back and say,
what am I feeling right now?
Maybe your palms are sweaty, your stomach feels kind of sick.
Those are some of your anxiety alarm bells.
But then you ask yourself, is this a real alarm or a false alarm?
Again, your anxiety should be kicking in sometimes.
You wouldn't look both ways before you cross the street if you didn't have any anxiety.
But it's important to recognize those times when your anxiety is a false alarm.
Maybe you have to speak in front of five people today and you hate public speaking.
That's a false alarm.
You'll live through it.
You'll be okay.
Or maybe you're anxious about meeting somebody new next week and you're thinking about all
the things that could go wrong.
What if they don't like me?
It's okay.
You'll live through it. And just recognizing this is a false alarm or a true alarm.
Can help put things again into that different perspective.
And then do you treat it differently, whether it's a false alarm or a true alarm?
Yeah.
So if we're talking about a true alarm, so if somebody says, gosh, I have this
incredible anxiety about, maybe it's something like my grandmother just had a health
test and we don't know what the results are. Your anxiety is up because you're thinking it might be
life or death for her. So you're going to stop and ask yourself, is this a problem I need to solve
or do I need to solve how I feel about the problem? You can't fix a loved one's health issue, but maybe
there's something you could do like you bring her her favorite meal or you take her to her appointments
So like what action can you take to manage that problem that you can't solve?
And sometimes it's our anxiety about something that's telling us don't do that if you have a
gut feeling and a lot of anxiety about
Someone certain circumstance you might say actually I'm not gonna go do that because perhaps it's not safe
But when you know, it's just a false alarm, all right?
I'm giving a speech on Friday in front of 10 of my peers and I have a lot of anxiety.
Then it's like, I'm still going to give the speech.
So how do I cope with the feeling of anxiety?
Maybe I'm going to read a book.
Maybe I need to practice the speech more.
Maybe I'm going to just go for a walk and channel my energy into something that's more
productive.
But again, it comes down to, I think, knowing the answer to that question. Is this a problem I need to solve or do I
need to solve how I feel about this problem that I'm facing?
Okay. Let's talk about how we should deal with our past and our memories, because I
think people have a problem with either glorifying the old days or being traumatized by their
past. So how should we deal with our past?
Ooh, that's a great question because you're right.
Our memories are strange.
All of our emotional memories get stored
into different parts of our brain.
And so when we look back, yeah,
we sometimes romanticize a relationship with an ex.
Maybe it wasn't that good.
Or we think about our childhoods
and maybe we only remember the three bad things that happen.
I've worked with siblings before who have completely different versions of events when it comes to their childhoods.
And it's not that they're lying, it's just the events that stand out to one person don't really stand out to the other.
So it's important to think about that in terms of what am I remembering?
Is this factual? What's the rest of the story? What's a different way to look at this? And even if we're talking about something traumatic, there's several
versions of the same story. You might say, gosh, I had a really rough childhood, and
that's why I now am a really hard worker and why I put all my effort into earning more
money and being a good person because I didn't have that growing up. Somebody else might have been through the same thing and they're like,
you know, I actually have no work ethic.
I'm a really grumpy person because I had a really rough childhood and nobody taught me anything about it.
So just asking yourself, what's another version of the story?
Am I a victim who went through something awful or might I be their hero who survived something awful?
And there's different ways we can always remind ourselves of the story.
So when I deal with clients who are romanticizing, say, a romantic partner and the relationship
has ended, what's the rest of the story?
Why did it end?
And they might even write that down.
Like, here are 10 things about that relationship that weren't that good.
And when they start to romanticize it, they'll read that list.
And it just reminds them, all right, my brain is just going to the good.
There were some bad things too, and that's why we're not together.
Or for somebody who had a really rough childhood or they've been through something traumatic,
our brain is trying not to think about those things, but they keep popping up into our heads.
So that's why people will say I have flashbacks when I don't want to.
I walk into a room and I smell something that reminds me of when I was seven years old
and suddenly those memories come back to me.
Sometimes it's about exposure therapy, where you write down the thing that happened to you reminds me of when I was seven years old and suddenly those memories come back to me.
Sometimes it's about exposure therapy where you write down the thing that happened to
you and you might have to read it 50 times and read it out loud to a therapist.
I always recommend if you've been through something traumatic, you may need to work
through it with a therapist.
Sometimes that helps to reorganize our brain so that those things don't pop up when we
don't want them to.
And for people who are like, you know, I just spent a lot of time kind of dwelling
on bad things that happen.
Again, it might be then about writing a list of here's some good things that
happen to you to kind of even that out to recognize our brains are strange narrators
and it picks the parts of the stories it wants to tell.
And it really reinforces our beliefs.
If I come to the conclusion I'm not a good person, my brain will easily only
pick out the times in life that I've messed up. I may have to go after those times when actually over here I
did this thing that was kind of surprising. And this day I did this thing, that was actually a
really good thing or I made a difference in this era of my life to change those stories that we tell
ourselves. This is so important. And this really resonates with me. I had Layla Hermose on the show and she
had a really traumatic childhood where her mother was like an alcoholic and something that really
helped her is that she learned about a study where people had to recall the facts of an event. I think
it was 90 percent. I don't remember the actual stat. 90 percent of people like recalled the event
facts incorrectly. And then she realized that all of our memories,
like you just said, it's exactly how we decide
to frame the memory.
So who knows how bad her childhood was,
that's what she said.
Like who knows how bad or like if it was really that bad
or I'm just remembering it that bad,
I'm not remembering the good parts.
That really helped me to think, well,
I got fired from a job when I was 20 years
old from an internship that I worked for free for three years.
And for a long time, that traumatized me.
And I would even recall the story, like how horrible it was.
And I would tell it on podcasts and talk about it a lot.
And then now I'm like, I decided to reframe that story.
And I'm like, I don't want to talk about that negative story because it's just might
be how I remember that story.
That's a great example because our memories are faulty.
It will pick out the most emotional thing.
And even when we're convinced we know something, a research will show we actually don't know
it nearly as good as we think we do.
Let's take eyewitness testimony in court, for example.
And eyewitness might say, I am 100% certain that this is the person I saw commit the crime.
Eyewitness testimony is actually like the most faulty sort of evidence that can ever
be submitted into court.
Yet, we tend to think if somebody says, I know for sure it was that person, juries
tend to believe that person because they seem like they know 100%.
We don't.
If you were witnessing a crime, your emotions are going to be high, whether you're scared
or you're confused about what's going on.
Chances are you aren't going to remember, but your brain could trick you into thinking
that was definitely the person, whether it's because you want to be helpful or because
you just are convinced.
But the same thing happens with our lives, where we think, again, if I draw the conclusion,
I'm not a good person, my brain will only go back and remember the times that would
reinforce that idea that I have.
And I'll forget eight million other times where there might be evidence to the contrary.
So how would you say that healthy people treat the past? How do they navigate that?
I think it's a matter of knowing it happened. I learned from it. Here are the lessons,
the positive lessons that I learned from it. Maybe even if it is the bad things,
it's still yet because of it, perhaps I'm changed.
I don't like to be the person who says,
like, what doesn't kill you makes you stronger,
because a lot of people come out of difficult things
and they are scarred,
they're much different than they were before.
And that doesn't mean that you're weak.
It just means, yeah, sometimes hard times change us
and that's okay.
But just acknowledging that, like,
gosh, I went through some really difficult things and
here's how my life is different because of it. Sometimes that's helpful.
I think sometimes we want to say, no, I'm still the same person even though I've been through all of
that or I just want to make sure that I acknowledge it in some way to say, yeah, I went through all
of that and here's what it is. And to also think back to our childhood labels, every report card I ever had said I was painfully
shy or should never talk in class.
And so the thought of I would then grow up and become a speaker in a podcast, there was
really nowhere on there.
But had I believed that hook line and sinker for my entire life, I wouldn't have been.
So I think it's important to know that the beliefs we have about ourselves sometimes
are faulty.
And if you go digging for evidence to the contrary, you can find it.
We'll be right back after a quick break from our sponsors.
My team at YAP has a super unique company culture.
We're all about obsessive excellence, and we even call ourselves scrappy hustlers.
We're growing really fast, and hiring is a pain in the butt.
But luckily when it comes to hiring,
I no longer feel overwhelmed by the search
for the perfect candidate.
Because I use Indeed, the ultimate hiring platform.
If you're tired of drowning in your hiring pool,
Indeed is here to rescue you.
You can use Indeed for scheduling, screening,
and messaging your candidates,
making the entire hiring process a breeze.
And Indeed doesn't just help you hire faster.
93% of employers agree that Indeed delivers the highest quality
matches compared to other job sites, according to a recent
Indeed survey.
I've hired some of my best employees on Indeed.
Indeed's matching engine always presents me with a pool of
high quality candidates that match my job description to a tee.
With over 140 million qualifications and preferences
analyzed every day,
Indeed is constantly learning
from your hiring preferences.
So the more you use Indeed,
the better it gets at finding your perfect match.
Join the ranks of more than 3.5 million businesses worldwide
that have already chosen Indeed to hire a great talent.
And listeners of this show will get a $75 sponsored job credit
to get your job's more visibility
at indeed.com slash profiting. Just visibility at indeed.com slash profiting.
Just go to indeed.com slash profiting right now to support our show by saying you heard about Indeed on this podcast.
Indeed.com slash profiting terms and conditions apply. Need to hire? You need Indeed.
to Young and Profiting Podcast, I know for a fact that you are hungry for knowledge and you're always looking to continually improve yourself and future-proof yourself in this
rapidly changing world.
And now I've got the perfect tool for you, Economist Education.
Economist Education is an online executive education platform created by the Economist
editors and special experts with business professionals and executives like you in mind.
Their courses are designed to sharpen your professional skills in subjects like data storytelling, critical thinking, and sustainability.
And in today's hyper competitive market, the more that you can diversify your skill set, the better you're off.
And I highly recommend their course, Business Writing and Storytelling.
We always talk about the importance of storytelling on YAP,
and it's for a good reason.
It's the number one way to connect with your audience.
And what I love about this course
is that it teaches everything you need to know
to become a better business storyteller,
not only on social media, but also in your career.
So it will tell you how to become a better storyteller
in your reports, in your presentations, and so on.
So I love the fact that Economist Education
is really a platform to help you level up your career
and thrive in your career, either as an entrepreneur
or as a corporate professional.
Economist Education courses are online programs.
They last two to six weeks.
They're self-paced and they're guided by expert tutors
through videos, podcasts, texts, quizzes, and weekly assignments.
You also get a three-month digital subscription to the Economist to support your learning,
and you get access to online forums so that you can network with other peers who are on
the same learning path.
Economist education is a great way to stay ahead in business, and I've got a special
offer for all of you young and profitors, get 15% off any course from Economist Education
with my promo code, profiting.
This is only available by going to my special URL,
education.economist.com slash profiting.
And this offer ends March 31st.
So don't wait for 15% off.
Go now to education.economist.com slash profiting.
And then you've got to use the code profiting at checkout.
Again, for 15% off, that's education.economist.com
slash profiting with code profiting at checkout.
So let's talk about when it's okay
to actually relive our past.
Because I found out that on your late husband's birthday,
you and your family often have an adventure.
So talk to us about why you do that
and why that might help with things like grief.
Oh yeah, so as we were approaching
what would have been his birthday
the first year after he passed away,
I'd say to my mother-in-law like,
oh, how are we gonna spend the day?
And after my mom had passed away,
I hadn't done a good job of honoring any of those things,
like her birthday or their anniversary or anything.
We had this conversation.
We could stay home from work and stare at the walls and feel sorry for ourselves, or
we could go do something.
Lincoln was this incredibly adventurous person, so we said, let's honor his life.
We decided to go skydiving.
His mom and I went skydiving that year.
His grandmother was going to go,
but she'd just had cataract surgery.
So our doctor wouldn't clear her, but...
And then we said, let's make this an annual adventure
where we go do something.
So we rode mules into the Grand Canyon
and we took flying trapeze lessons.
We've swam with sharks one year.
So we always look for something to say,
let's honor his life and make it the best that we can.
And even though he's not here, let's work on saying, how do we want to remember him
moving forward?
And friends and family and lots of people have joined us some years and gone on these
adventures with us.
And it's really turned into a day that we look forward to, rather than one we would
dread.
If we hadn't have done that, I think it would be one of those days on the calendar where
you just kind of wished it wasn't there or we'd be really sad and thinking it's too bad that we aren't here to honor his
birthday. So we decided let's go ahead and honor it anyway. Yeah. And I feel like a lot of the
things that you're saying is how can we take the negative and make it productive? Yeah. And I've had
people who've read my book and then said, you know, the anniversary of my divorce was always a really
tough day. So I decided here's how I'm going to take it back.
Or whenever there's a difficult day on the calendar, plan ahead, how do I want to spend
this?
And it might be about honoring what happened in the past without feeling like you're stuck
there saying, you know, what do I want this year to look like when that date comes around?
Or how do I want to honor something that maybe no longer serves me, but I'm changed, I'm
different. How am I going to make this different moving forward?
So another thing that people really get stuck on when it comes to their mental health or
mental strength is feeling jealous, right? A lot of people feel envious, they feel jealous
of others, especially if you're an entrepreneur, you might get jealous of people who are your
competitors and things like that. So talk to us about why this is a really unhealthy
thing to do, why it's detrimental for us and how we can overcome it.
Social comparisons are incredibly detrimental, but it's so hard not to do, especially in
the age of social media. Everybody looks like they're happy and healthy and wealthy and
super successful when you scroll through social media. So it's more to remember that you're
not in competition with anybody else. In fact, there's research that will show if you just look at other people as an opinion
holder as opposed to your competitor, it changes everything in terms of your psychological
well-being. If I look at other people and I think, oh, that person's so much smarter
than I am, or they have so much more amazing things going on in their life than I do, then
I feel bad. It's like I'm creating a hierarchy in my brain of who's better.
But if I just look at this person and I think, ooh, I could learn from them.
What strategies are they using to grow their business?
How might I learn from that?
They're different from me.
It's not that they're better or worse than I am.
They're just different.
And it's so important to do that because then it doesn't harm us.
It helps us.
And so so many of us spend so much time on social media and scrolling through and just looking at other people's lives,
that alone could make a huge difference
in how it affects our mental health
and just knowing that I can create my own definition
of success and then I don't care
if you're working toward your definition of success,
it doesn't feel threatening to me
if I'm working toward my definition of success.
And it goes back to that abundance mindset and knowing that just because
you're working on your goals, that doesn't take away from me reaching my goals.
And just talk to James Altature yesterday, and he told me something that reminds me
of this. He said that in business, you need a plus, minus, and an equal.
So plus is like a coach or a mentor, an equal or your peers, right?
You've got to learn from peers, other entrepreneurs in your space.
And then a minus is teaching other people.
You've got to teach, right?
So I love that.
And it's related to what you're saying because if you look at everybody as your competition,
you're going to be working on something alone.
And actually, that's not the way to be expansive and to do well in business.
It's quite the opposite.
You need to be open and willing to work with your peers and also people who are doing better than you.
Absolutely.
I love James Altscher, but I also love that idea
because so often we want to hoard our good ideas
as if people are going to steal them
or we think, I don't want anybody to know
what amount they're doing.
And then we run into things like imposter syndrome
where people think, oh, other people assume I'm better
than I am, I'm not doing good enough.
I think that's where that teaching thing comes in.
When you can mentor somebody else, it really reminds you how far you've come, how much
you've learned, and that you have accumulated a lot of knowledge and skills and tools that
are easy to forget.
Over time, we think, no, I've always known this.
But then when you have somebody asking you questions, it reminds you, oh yeah, there
was a time in my life where I didn't know that either.
And for a lot of people, that really helps them to feel a lot better when they start
to reach down mentor people who are struggling and saying, you're new at this, I have some
stuff and to be open and willing to share those things.
Yeah, totally.
Okay.
I want to talk about entitlements.
It's sort of a hot topic for Gen Z.
I knew that a lot of people call
Gen Z the entitlement generation. I don't believe that necessarily. I actually think
they do a lot of positive work. But talk to us about entitlement. Do you feel like this
is something that's running rampant right now? And what are the signs of someone who's
entitled?
So I think there's a big notion that what you put into the world, you get back out.
And so I run into a lot of people who will think, well, if I work really hard, then I
deserve success.
We know in the business world, plenty of people have worked incredibly hard.
And for one reason or another, it doesn't work out.
And there are people on the other side of the planet who are outworking us all day, every
day.
If life were fair and we were given the amount of money that we earn, I stared at a computer most of the day. I'm not carrying jugs of water 17 miles for
my family. It wouldn't even out. So I don't think it's fair of ourselves to then say,
well, I work really hard, so I deserve success. Or sometimes people will say to me, like,
it's so amazing all these great things happen to you because you deserved it because you
went through something hard. No. And it doesn't even out, trust me, but there are plenty of people who've gone through
incredibly tough things and they didn't have something amazing happen.
Life isn't fair, and that's really tough to come to that conclusion of, yeah, life isn't fair.
But on the other side of that, I think it helps us to know, like, I don't have to keep score.
I could be nice to somebody and karma doesn't necessarily mean
that people are gonna be super nice to me tomorrow,
but that's okay, and I'm okay with it.
For some people, that's really tough.
And we talk about this in therapy often,
people's expectations.
And I rented this problem where a lot of people
had these vision boards where they would post a photo
of something and they just really expected it to happen
if they sat on the couch and waited for the universe
to gift it to them. And it might be somebody who said, you know, I have a Lamborghini on my vision board,
and I don't know how I'm going to get it, but someday it's going to happen.
And they really weren't going to put in the work to make any of it happen,
but they thought that they deserved it because they were a good person.
So I think it's important to recognize that we all have times where we feel like,
oh, you know, I'm kind of special, I'm kind of deserving.
For honest, we have those moments.
But to recognize that, again, just because you're nice to somebody doesn't mean something
great is going to happen to you tomorrow, or if you go through something bad, it doesn't
guarantee something great is going to happen.
I think the more that we come to those conclusions and the more that we accept, yep, bad things
do happen.
Sometimes good things happen to people that we don't think deserve it too.
And that's life and figuring out how do I cope with the emotions that get stirred up when those things happen?
Yeah, I feel like what you're saying about expectations is so important because I feel like that's really what it boils down to.
It's like having these expectations that something is going to happen.
Are you saying to lower our expectations?
What's your advice there?
It boils down to just recognizing like what can I control today?
I can control how much good I put out into the universe and even if it doesn't come back to me tenfold
I can wake up tomorrow and do it again. And when we just recognize that I had the power to
Impact somebody's day. It might be smiling at the cashier at the store or complimenting a stranger on their shoes. But those little things can
certainly put out tons of positive vibes. But I don't need to do those
things just because I then think I'm going to win the lottery next
week because I was a good person today. So I think just recognizing
every day, what do I have control over? How do I want to be in the
world today? No matter what kind of curveballs life throws me, what
are my core values? Who I want to be? the world today, no matter what kind of curveballs life throws me. What are my core values?
Who I want to be?
We can also just choose to say I'm going to act like the person I want to become.
If I want to be a mentally strong person, I'm going to act like a mentally strong person today.
If I want to be a kind and confident person, I can choose to act like that.
Even if I don't feel like it, I might be grumpy because I woke up on the wrong side of the bed
or because something else happened yesterday that I wasn't thrilled about.
But I still have choices every day when we start to recognize that that I have choices I think it also frees us up to recognize that alright no matter how many bad things happen to me
I have choices in that too
And I think related to that is this idea of really taking agency over your life
And I know for me when I was younger I used to always need to around other people. I used to always want to be with friends or my boyfriend. I
couldn't ever be alone. And it wasn't until I decided to start being alone like when I
was 19, 20, that's when I really started to develop. I was able to listen to books that
helped me develop, starting to work out by myself, taking walks by myself. And it made
me a better person, I think. So why is it important for us to spend time alone?
There's so many benefits of solitude.
Solitude gets a bad rap.
People tend to think it's about being lonely.
And they think, oh, you know, I just,
I don't want to be lonely.
But it's so important to be by ourselves sometimes.
It's really how you get to know yourself
is how you get to figure out decisions in life
and who you are and to get to know your emotions.
We know that even kids who can play by themselves have fewer behavior problems, they have better psychological well-being in life.
Today though, you don't really have to spend any time alone, even when you are alone, you can always be listening to podcasts.
Clearly, I'm not against listening to podcasts, but there are times when you need to say,
Clearly, I'm not against listening to podcasts, but there are times when you need to say, I'm not going to have any noise in my ears.
For a lot of people, the only time that they really spend any time alone is when they go
to sleep at night.
And we find that so many people are listening to podcasts even to fall asleep because they
don't want to be alone with their thoughts.
So sometimes it's just about letting yourself be alone with your thoughts, because how else
do you plan your life?
How else do you reflect on things and think, what did I do today that was a great job?
What do I want to do better tomorrow?
Where am I growing in life?
What do I want my life to look like?
We spend so much time planning little things or planning a vacation or planning our wedding,
but we don't plan for the long haul.
How do you want your life to be different?
It's really tough to do that, because when you're around other people, they influence your decisions from what you're going
to eat to where you're going to go to how you're going to spend your time. And it's really the
alone time that helps us better figure out who we are and what we want to be like in this world.
And when I was writing this question, this wasn't in your book, but I know that your book was
written. When did it come out in like 2018 or 2016?
The first book came out in 2014.
So it was written a while ago.
And when I read this be alone part of thinking, you know what?
I feel like nowadays probably a lot of 20 year olds spend a lot of time alone.
Maybe it's the opposite now that they need to go out and proactively be
comfortable with meeting other people. What are your thoughts on that?
Yeah, it's all about a balance because there are people who say, you know, on the weekends,
I don't leave the house. I come home and I just read books and I stay at home. We all
need that balance. We're social creatures. And we know from the research that social
media is not giving us what we need when it comes to connecting with people. We need to
be face-to-face and in-person as much as we can.
And it becomes the default though sometimes, I think, especially since COVID that people say, you know, I'm just more comfortable staying home.
But it's so important for us to have connections and not just superficial connections because the cure for loneliness isn't to just be around people.
It's to really connect with people. That means being vulnerable, finding people that you can talk to, being able to ask somebody
questions or somebody that you can ask for help or who would you call if you have a problem
at two in the morning?
A lot of people would say, I don't have anybody I could call or anybody I'd feel comfortable
calling when I have a crisis.
We need that in our lives.
And then it becomes much easier to then appreciate alone time
because it becomes that balance of saying I do have time alone with my thoughts.
But I also have plenty of human connections
who can help me balance things out and help me feel good too.
Let's hold that thought and take a quick break with our sponsors.
I love to shop.
I'm a shopaholic.
I'm always needing new outfits for conferences,
photo shoots for this podcast.
I always have to have new tops.
I can't look like I'm wearing the same thing all the time.
So I know that I need a lot of clothes.
It's not going to stop.
That means that I need to shop smarter, not harder.
And that's why I use Rakuten.
Rakuten is the ultimate way to shop and save because it gives you cash back on literally
anything you could imagine.
Fashion, beauty, electronics, even travel and dining.
Rakuten partners with over 3,500 stores across every category you can imagine.
And all my favorite stores are on there.
Every department store you could think of, all my favorite makeup stores are on there,
sneaker stores, electronic stores, you name it.
And when you're browsing online, eyeing that new laptop or killer sneakers
you've been dreaming about,
instead of hitting that buy button,
you can actually earn cash back on your purchase.
It's like getting paid to shop.
With Rakuten, the membership is free
and it's super easy to sign up.
You just go to rakuten.com.
That's R-A-K-U-T-E-N.com.
And Rakuten has an awesome business model.
The stores pay Rakuten a commission
for sending them shoppers,
and then Rakuten in turn shares that commission
with its members.
It's a total win-win.
And you can maximize your savings by stacking cashback
on top of other deals like store sales and coupons.
I love to use Rakuten for my bigger purchases.
So whenever I'm eyeing like a new bag
or really expensive shoes or a new
computer, I actually go on Rakuten and I see what stores
have that item. And then I check who has the highest cashback.
And then I just go with that store. And I try to find coupon
codes for that store. Then I get the best price possible, a price
that a lot of people didn't even know existed. With over 17
million members already saving Rakuten has paid out
over $4.6 billion in cash back.
So what are you waiting for?
Start all of your shopping at rakuten.com or get the Rakuten app to start saving today.
Your cash back really adds up.
I loved this.
I loved learning about how to be mentally strong.
I want to move into some
more entrepreneurship advice as we close out. And really, you mentioned it a few times that
you were told you were super shy when you were young. You were afraid of public speaking
at one point. Is it safe to say that you're naturally an introvert?
I think I'm an ambivert. I say I fall. I think a lot of people fall somewhere in the middle
of the spectrum. I think that's me.
Okay.
I'm an extrovert.
So I feel like I never have good advice for anyone because it's like, if anything, I love
to, like anything that puts me in the spotlight, like I feel good about it.
I thrive with it.
But for entrepreneurs, it's really important really to put our face out there.
You have to do a lot of talking.
You have to have confidence.
And I feel like that skill is not very natural for introverts, amberverts. So I'd love for you to give some advice for everybody who
falls into those buckets.
For anybody who's not comfortable, then you figure out, like, what are the work around?
So if you don't want to put your face on a video, you might have an animated video.
You might come up with an article that you feel comfortable writing about, but you're
not going to speak about. So always start small and you take small steps.
And if something feels,
this is so far out of my comfort zone,
you might decide, all right, I'm gonna back up.
Something a lot of people do is they take a giant leap first
and we know that that can backfire.
So if you're terrified of public speaking,
don't try to get up on a stage
and give a TEDx talk for your very first speech ever
because it might feel like it's so overwhelming that you then never want to give another speech.
You might start by giving a talk to just four people, or maybe you start with yourself in
the mirror, and then you invite one friend and you say, can you listen to this for me?
So those really small steps are important.
And then again, figuring out what kind of accommodations do you want to make?
You might never launch a podcast, or you might never decide that you're going to
put your face on social media all the time.
But what are you comfortable with? And experimenting with that, sometimes you figure out, well, this felt uncomfortable last year,
but I've been doing it for a while and suddenly it feels like second nature.
Or I've practiced this for a while so I can still take one more small step.
And the therapy office will often talk about finding things that are a four on the scale
of one to ten.
If one is super comfortable, ten is terrifying, you want to do something that's about a four.
Four is tolerable.
Then after you've been doing that for a little while, maybe it's making really quick Instagram
reels.
After a while, that doesn't feel so scary.
It becomes more like a three.
Then you say, well, what would now be a four?
Always just keep challenging yourself just a little bit at a time. And the more we do
that, the more we realize that we have skills and tools that perhaps we didn't even know
existed.
Really good advice. And like I was saying earlier, you're somebody who I always think
of when I think of like a niche thought leader, right? And so what is your advice for folks
who really want to dominate in their niche?
Oh, that's a good question. And thank you for saying that.
I appreciate it.
I think to not be afraid to put stuff out there,
I've written so many articles that never went viral
and probably a lot of people didn't read,
but nobody judges you on those things.
They judge you on the bigger things.
That's really what works.
So it's okay to throw a lot of stuff out there.
And if nobody reads it, it's not the end of the world
because nobody read it.
So there's not a million people out there thinking that you wrote something terrible. 10 people read it. You
only have 10 potential readers anyway. So I say, not be afraid and to just keep creating content
in a way that feels comfortable for you, whether it's a podcast where you create articles or you're
creating stuff for social media and knowing that there are tons of different ways to get your message
out there. And a lot of it has to do with experimenting and figuring out what's going to work for you.
And related to that, my last question to you before we wrap things up is, what are your
favorite ways to get your message out there? You have a podcast, you write books, you have
articles. What is your favorite ways to get your message out right now?
Oh, that's a good question too. It's changed over the years. I guess before it was writing articles and now that I have a podcast, podcasting is really cool and I absolutely love to be
able to churn out podcast episodes. And speaking, which I never thought I would say either.
I get invited to speak at corporations and conventions and speak to live audiences so
I could get feedback. Speaking into the microphone or putting books out there, I don't get to
have interactive live questions,
but I get that when I speak to live audiences,
which is a treat.
Yeah, and because you're speaking live,
the trust is so much higher.
So they're more likely to buy and be your super fans
and things like that.
Exactly.
Well, I end my show with two questions
that I ask all of my guests.
Speak your mind, you don't have to talk about today's topic.
What is one actionable thing our young and profiteers can do today to become more profitable
tomorrow?
I would say do something every day to challenge yourself.
Just to prove to your brain that you're stronger than you think you are, it might be that you
set out to do as many push-ups as you can.
And then you notice when your brain says, oh, you're too tired, you can't do another one,
do at least one more, you can probably do five more.
But doing that just teaches your brain
that you're not gonna listen to it.
I run a time to mile every day,
so when my brain tells me,
you're too tired, you can't keep going,
I actually start to run faster.
Just as a way to train my brain
and to recognize I'm more capable and competent
than I think I am.
So always tell people, just challenge yourself.
The more that you challenge yourself to do more than you think you can, it just becomes
second nature.
And in business, you certainly need to be able to challenge yourself and do more than
you think you can sometimes.
I love that that reminds me of Ed Milet.
He talks about 1% more.
That's so good.
And what is your secret to profiting in life?
And this can go beyond business.
I think it's knowing what my values are and then feeling confident that I can stay true
to those values.
Decisions in life become so much easier when you know what your core values are and what's
important.
So you could say no to the things that don't serve you well.
What are your core values?
Friends and family and the people in my life are super important and also giving back to
the community and knowing that I have some skills and talents and resources that I can
freely give to people.
And where can everybody learn more about you and everything that you do?
So my website's the best place, which is amymoranlcsw.com.
And on there we have my TEDx talk and links
to all six of my books on mental strength and information about my podcast, which is
mentally stronger with therapist Amy Moran.
I love it. We're going to stick all of those links in the show notes. I highly recommend
her podcast. Thank you so much, Amy.
Thanks for having me, Hala.
One of my favorite takeaways from today's conversation with Amy Marin is that your
best customer is often your former self.
Think about what you yourself have been through or struggled with, and then think about what
you did to solve that problem.
And then ask yourself, how can I help others who are struggling with the same exact thing?
When Amy first wrote down her article
on the things that mentally strong people don't do,
she had her own experiences with loss in mind.
And while she only got paid a measly $15 for publishing it,
millions of people read and benefited from that article.
And she even received a book deal out of all this.
But she realized something even more valuable
than that in the process.
That it wasn't just the knowledge she had acquired
in college as a therapist that could help others.
It was sharing with others the hard won lessons
she had learned throughout her own life experiences.
Amy also shared with us some great tools
for becoming mentally
stronger. For example, when you want to beat yourself up over something, ask
yourself instead, what would I say to my friend right now? We're so much kinder
to other people than we are to our own selves, and we should learn to practice
a bit more grace when it comes to our own shortcomings. Also, when you're
feeling jealous of somebody else's success, it's important to remember
that you're not really in competition with anyone else.
It's far more productive to look at the potential rival as somebody who's an opinion holder
and not necessarily an opponent.
They're people that you can learn from, get inspired from.
Ask yourself, what strategies are they using to grow their business? How
might I learn from that instead of being jealous of what they're doing?
Thanks so much for listening to this episode of Young and Profiting Podcast. We're always
eager to learn from you, dear listeners, so if you listened, learned and profited from
this conversation with the mentally strong Amy Marin, please share this episode
with your friends and family. Just hit that share button and text a link to this episode
to somebody who you think could benefit from it. And if you did enjoy this show and you
learned something, then why not drop us a five star review on Apple podcast? Nothing
helps us reach more people than a good review on Apple. You can also catch me on Instagram
at Yap with Hala or LinkedIn by searching my name. It's Hala Taha. And I did want to more people than a good review on Apple. You can also catch me on Instagram at yapplethala
or LinkedIn by searching my name, it's Hala Taha.
And I did wanna shout out my amazing production team.
You guys are awesome.
Thank you so much for all your hard work behind the scenes.
This is your host, Hala Taha,
AKA the podcast princess, signing off. Thank you.