Young and Profiting with Hala Taha - Anthony Trucks: Transform Your Identity | E129

Episode Date: August 30, 2021

Looking to shift your mindset? In this episode, we are talking with Anthony Trucks, former NFL player turned transformational identity shift coach. As the founder of Identity Shift coaching, he uses cutting edge science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential. After being given away into foster care at 3 years old, being adopted into an all-white family at 14, losing his NFL career to injury and more he learned how to shift at a very young age, and now his life mission is teaching others how to Make Shift Happen in their lives. Anthony's expertise is helping individuals transform their current challenges into their greatest success. His pride in this program is providing the path and motivation for others to SHIFT their lives from where they currently are to where they want to be. Anthony is also the host of the Aww Shift Podcast. He’s been featured on NBC, NFL, the CW, Amazon, Netflix, National Geographic. In today’s episode, we discuss Anthony’s tumultuous upbringing, how he first got into football, and the major life shift he endured while in the NFL. We’ll also chat about Anthony’s Shift Method, his advice for creating your ideal identity, and how external factors shape your identity. If you’ve been feeling held back lately, this is a must-listen episode on how to shift your identity.   Sponsored by -  Gusto. Get three months free when you run your first payroll at gusto.com/YAP     ZipRecruiter. Go to ziprecruiter.com/yap, to try out ZipRecruiter for free.   Social Media:   Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [e-mail] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on Clubhouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com   Timestamps:   00:53 - Anthony’s Life Growing Up and Being Adopted 03:00 - How His Family’s Limitations On Him Affected Him 03:49 - How Anthony’s Life Changed Once He Got Adopted 05:04 - The Way Anthony Caught Up With His Peers in Football 08:34 - Anthony’s Demeanor as a Child  11:38 - The Definition of Identity 14:22 - The Shift Method 16:31 - Categorizing Aspects of Our Life 19:40 - Anthony’s Major Identity and Life Shift 26:05 - The Biggest Obstacles To Reaching Our Ideal Identity 28:40 - How Ego Relates to Your Identity 30:46 - Actionable Tips To Get Over Your Ego 33:58 - Three Steps To The Identity Shift 38:14 - The Importance of Your Environment 40:42 - Anthony’s New Book, Identity Shift 42:06 - Anthony’s Secret to Profiting in Life 45:06 - How Anthony Forgives    Mentioned In The Episode:   Anthony’s Website: https://anthonytrucks.com/ Anthony’s Instagram: https://www.instagram.com/anthonytrucks/ Anthony’s New Book (use code YAP for special gift): https://identityshiftbook.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com slash profiting. You're listening to YAP, Young and Profiting Podcast, a place where you can listen, learn, and profit. Welcome to the show.

I'm your host, Halla Taha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession, or industry. There's no fluff on this podcast, And that's on purpose. I'm here

to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors. Our subject matter ranges from enhancing productivity, had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button because you'll love it here at Young & Profiting Podcast. This week on YAP, we're chatting with Anthony Trucks, a CEO, former NFL athlete, American Ninja

Warrior on NBC, author, international speaker, and the host of two podcasts, all-shift and shift starter. Anthony is the founder of Identity Shift Coaching, and after being given away into foster care at just three years old, adopted into an all-white family at 14 and losing his NFL career to an injury, he learned how to shift identities at a very young age. And now it's his life mission to teach others how to make shift happen in their own lives. Anthony has been featured on NBC, the CW, Amazon Netflix, National Geographic, and his latest book, Identity Shift, Upgrade How You Operate To Elevate Your Life, comes out in

September. In today's episode, we discuss Anthony's rocky upbringing, how we first got into football, and the major life shift he endured while in the NFL. We'll also chat about Anthony's shift method, his advice for creating your ideal persona, and how external factors shape your identity. If you've been feeling held back lately, this episode is a must listen. Hi, Anthony. Welcome to Young & Profiting Podcast. been feeling held back lately, this episode is a must listen. Hi, Anthony, welcome to Young and Profiting Podcast. I think you're brave of me.

I am super looking forward to this interview. I feel like you have such an inspiring story. You are a very positive person. And from the outside, you might think that you had this wonderful childhood given your demeanor and how positive you are, but turns out you had a very difficult upbringing. And today, you know, you're a former NFL player, you're an international speaker, you're a podcast host, your TV personality, you're very accomplished. But let's go back to the beginning. I want to hear about what it was like for you being in foster care because from my understanding, when you were three years old, you went into foster care. It was a pretty abusive situation. So let's start there. Talk to us about what it was like for you as a child and then maybe bring us to you getting adopted by your family when you're 14.

Yeah, it's going back in the time. We like that back to future music or something so we can go back that way. No, but I was given away my mom essentially didn't want me or my three siblings and so should've said that we were better off than a foster care system, which we weren't. And so between I think six different houses and a lot of different abuse and torture, I was putting chicken coop and forced to chase chicken into urn meals and I was putting shopping carts pushed

down hills, forced to like lick the bottom of people's shoes. There's really heinous stuff and this is all before the age of six and then at six years old was placed into my family now, which is still in my current family. But the unique thing is we were really poor, and I was the only black person in an all-white family. And so we had a lot of dynamics that were just kind of off, and I had struggled with identity a lot, just because I didn't know who I was or where I fed or what was family.

And so I spent a lot of time just navigating the ups and downs of that. My first foster dad in that house was just a really bad guy. My mom eventually divorced him, remarried a guy who's only 12 years older than me, who's my dad. And this was a really interesting dynamic and of itself. And so, for the next eight years in that family up until the age of 14, just had to battle a lot of, where do I fit? Who am I?

What can I do? I couldn't play sports. My biological mom was just legitimately crazy. And so, a lot of weirdness, man, then at 14, finally got to go into a courtroom to stand in front of my biological mom and tell her, I do not want you to be my mom anymore. And severed parental rights, which would allow me

to then be adopted and then start life. So that's the developmental years of my life were just not mattering. So those who are probably listening and going, I don't know how to, you know, kind of connect to that. Imagine anytime when you felt less than or like you didn't matter or like you had no, like you felt like a leaf in the wind,

which we all at some point have felt like a leaf in the wind, that's how I started my life. Wow, that's so sad. And so just so I can like help listeners understand even more. So while you were in foster care, your mother actually had control over you and your decisions, right?

So you weren't allowed to play sports and things like that. So how did that impact you, the fact that you weren't even allowed to do the things that normal kids were allowed to do? Yeah, it was tough, because what essentially happens is now you're in a situation where you have to find a way to feel like you matter.

There's a shame of what you can't tell your friends that you're going through, but yeah, that you're just not allowed to. So I have to watch everybody else play. Funny thing was football was when I game, I really wanted to play. And my mom had these parental rights, she could control things. And so everybody's playing football, I wasn't allowed to. So Fridays was the day before Saturday game, and all my classmates had to have their jersey from the football teams

are part of, and I have to watch and sit there and hear about it on Monday and just never actually had a chance to feel that, because my biological mom had control. Although she didn't live in the home, she had control, what I couldn't, couldn't do. So that was just, it's like living in a household with two different rules. That must have been so tough. So by the time you got into high school, when did you actually, I guess, get to play football is once you were adopted by that new family, correct? Yep. So I got to be adopted.

Yes. So when I finally adopted, that's when everything kind of changed. It was a situation where now, like, this family was my family. And so they had the control to be able to say I couldn't, couldn't do anything. So now I can go play football. I wasn't good. Like I was really bad at the get the game. I was good at recess.

I was good at recess. But then you actually take me into the game, and that's where I got a little bit difficult, because I'm not actually able to do it with the Helm and Jotapas. So even though I wanted to try this thing, it was not good at it. Which is kind of how we all feel at times. We try something new, we want to kind of step into a new space, try a podcast like you have, where I want to be a coach, or I want to speak, or I want to take on a new job, or a new project, or lead something.

And then you find out really quickly, oh, I don't have all the things I need for this. And in that emotional moment, you actually feel a pain of like embarrassment or fear failure. And most people will kind of find ways to evade. I'll remove myself, I'll make an excuse or I'll self-sabotage and just flat out fail. And so that's the kind of direction I was going down, but thankfully a couple years later, like I had a moment where I kind of woke up,

but that was the first entrance into it. My mom had control, I had this feeling, it kind of sucked, and I wanted to leave. So how did you get the strength to actually figure out how to get the skills to be able to compete? Because that was a short window of time to be in high school, get on the varsity team, go to college, play football, go to the NFL, you had a lot of catching up to do, a lot of people

who are in the NFL place starting from when they're four years old. So how did you catch up to your peers? Was that a mental thing that had to be turned on or like how did you do that? I mean, it was mental. It was part of it was mental. You have to get the point of having an actual sense of self that's rooted in this thing you're doing. And this is for anybody, anything you do. If you want to be successful, you have to believe it's who you are to be successful. Now, how you get there matters, you know, but because you can go there because mom and dad say, Hey, you're phenomenal, you're great.

You can get all that love and appreciation. But for most people, and for me, it happens to you creating something like through building it and then looking at what you created and going, Wow, that's who I I can do that and then it says realization of I'm better than what I believed So for me the football thing was very unique because I didn't have the skill set definitely didn't have the confidence So what I did is I spent entire offseason from freshman to sophomore year Trying to do the things a great football player does because at first I didn't see myself as that and when you don't see yourself as that You actually feel incongruent and out of character and mostly better things a great football player does. Because at first, I didn't see myself as that. And when you don't see yourself as that, you actually feel incongruent and out of character.

And mostly, but I feel incongruent at a character don't stay in that same pocket. And the funny thing is, is when I say out of character, most people hear it as a negative. But the reality is when you're trying to do something great, that's out of character. Because you aren't that great yet. So it's actually a positive thing to try and do things

out of who you see yourself to be and that was a start of it Start off by you know first trying to go and lift weights and get made fun of and run routes and get make fun of and get some footballs and get made fun of But eventually the more you do it the better you get almost inevitably and then not only do you have a better skill set But when you've invested in that much like the time into something the return Is different than what most people believe most people believe they return on the investment of time as a skill set, but it's more than that. The return on the investment of time as a skill set, but it's also an internal identification as that being who you are.

That's why people who decide, like, I'm going to go in box. Yeah, the first few times under boxer, but you get out there three, four, five years, yeah, you got skill sets, but on top of the skill set, you're a boxer. That's who you are. There's a different ownership to it. And so that's kind of what I did in that off season. And so we've all done, we've all actually done this many times in our life. We just do it haphazardly and we do it unintentionally.

But when you actually get to the point of doing it with conscious, forward effort, you can create whatever you want in life because you're creating not just the achievement, but also the transformation into that person. So just if I could like reiterate what you're saying, you're saying that once you actually believed that you were a football player, you became a better football player because you kind of stepped into who you wanted to be. I'd say identify as it because belief is interesting because belief can be fickle some days. I can believe in something all of a sudden can shake that, right?

So I was like, you're not going to see a boxer goes out there and he's boxing. It's a punch in the face and goes, oh, I'm not a boxer anymore. You're always a boxer. That's just who you are, right? Or I believe I can, I believe I can win this fight and all of a sudden I get punched in stomach. Maybe I don't believe I can win anymore because I'm like, oh, this dude's great. Doesn't mean I don't identify as a boxer anymore. I just don't have the belief I can win the fight. So there's a difference there, but yes, it's in the same vein of what you're saying. Yeah, and I definitely want to get into identity later.

I know that's a big part of everything that you talk about. But let's talk about you growing up still. So were you aggressive having going through all of this in your childhood? Like what was your demeanor like? Because you're so kind and positive now. Like I've been listening to interviews watching you and like I said, like you don't seem to have like a mean bone in your body. But I know that I think you were really aggressive growing up. So how did that transition and what advice do you have to people who feel resentful or have aggression? How can they get over there? It's one of these things where like,

so for me growing up, I didn't have much aggression. It's odd. Most people think like football is a great place because you're aggressive, you're angry, you're mean, or I'm like, yeah, that wasn't what's coming through. What showed up as aggression was me fighting to keep my alignment in place. So whenever you believe you are something, God has been someone trying to take it from you, because you will fight tooth and nail. Like if you think of a lion in the wild, that they just went, ran, and killed that carcass.

So if someone tries to come and take that, like we're fighting, that's mine. I deserve this, I earned this, right? So that's where the aggression came from, was me doing the work in the dark so that no one could take what was mine in the light So my aggression came through and it always comes true when you're Fight in a state of line with with what you believe is yours what you believe should have It's why those who say spend all this time to build a business and

Someone comes along and says me you know anything about business. Wait hold on what you say it's summer rear up Right, there's an aggression there football was the same thing I'd spent the time in the weight room, lifting the weights, running the routes. So when that ball's in the air, it's my ball. I deserved this. If you're coming at me, I'm gonna tackle you. I deserved this. So the aggression came there.

Now, when you play a game like football, you have to learn how to activate and channel that. Like when I played the game, yeah, on the field, it's a switch. You have to become a different persona. We are different identities in different walks of life. Even when I played football, on the field, it's a switch, you have to become a different persona. We are different identities in different walks of life. Even when I played football, on the football field was a different identity than when I'm parenting my young son, or I'm with my wife, or I'm with my family, right?

There's a different identity, and that's okay. It doesn't mean you're a different person, but a different part of you is being shown. A different party is being expressed, right? There's a gentle, there's the kind. So at this point in my life, it's like most people, the only reason I have, you know, this person, I've like, I'm a gentle guy, and I am a very nice, calm, cool, collected guy. This is the only identity I need to express right now. Now, if we're traveling abroad or we're doing something and I'm with my family, and somebody comes and approaches my family, you'll find that entity that played football, he

still exists. I just don't need to express him right now. So it's not that this guy is different or I'm any, you know, nice or that I used to be. It's just that I've spent more time with this persona and this identity being expressed, and that's the same for anybody. And the aggression does come out, but it's also channeled differently. Like when I'm on a stage, there's a certain sense of like, not a braciveness, but there's a certain directness that I bring, but it's not the same as football. It's just a different level of high flow. And when you can understand that it's okay to have these and we all have these and you can understand each one and bring it out what it needs to, if a vastly better control of

your life and your outcomes. So let's stick on identity since we keep bringing it up. What is your definition of identity? It's a word that we all know about, but I don't want to hear it from you. It's one of those things. So here's identity. This actually has ties in the neuroscience and psychology, but my definition is who you are when you are not thinking about who you are, is how you just show up in the world. And you'd be surprised certain people. Like there are people you know that if someone

said, Hey, how would so and so handle this, you would be able to answer it because you understand who they are. Right? That's just the nature of it. Good, bad and different. You would be able to like, because that's you reading their identity. Now the interesting thing is most people don't know their identity. There's a statement that 11 it goes, it's hard to see the label when you're inside the jar.

So we don't get this stance of like I believe myself as this and we'll list off accomplishments and stuff But like there's a difference of who we actually are that other people in fact see and the funny thing is that that version Most people see that one's usually responsible for your success or lack thereof So when I look at this identity thing I'm not looking at this spiritual philosophical sense of like who I see myself, I'm literally looking at who are you each day? How do you handle opposition, opportunity,

how do you show up? Are you a consistent human? Or do you have habits that are positive? Are you a liar? Are you honest? Do you have integrity? Things that would show up in immediate moments without you consciously processing, the $20 bill you see somebody drop. Do you pick it up, put in your

pocket and keep walking or do you pick it up and go give it to them, right? That's a version of that. Somebody's identity you're seeing right now in real time. And it's instinctual. They don't stop looking at it and go, should I drop it? Should I pick it up? Should I go to work, right? You're seeing someone's identity and that little type of concept shows up in how your relationship flows, how your health taking care, how your business runs, everything. And most of us don't realize it was programmed when we were kids. Like it was just teachers, preachers, coaches, other leaders.

They just television news, radio movies. You just kind of like you just absorb some things and started flowing out of that. You have hazardly created this identity and it's showing up now. And so when I look at the shift, it's like about 90% of us have all gone through life without intentionally creating or controlling this thing that's controlling our lives. And so why just go back and go, hey, how about we first time take a look behind the curtain, see what that label says, and then you can read to the label and show up differently and then have different things in life.

You just mentioned that it's really difficult to understand how people view you. Like what is your identity to your mom, your friends, your coworkers? So would you say the best way to go about finding that is to maybe survey some of these people in your life? Like how do you actually go about finding what people think about you so that you can kind of reframe who you want to be seen at? Yeah, that's actually great. So the thing is there's a method.

So we created those called the shift method. I say we it's I and then my team, we all put it together. It's a program that we coach people through everything from executives to companies to individuals and everything in between. And so because everybody has an identity, even businesses do, you can apply the same methodology. And there are steps. The first steps, what's called the see phase. And the see phase is that.

There are ways to engage individuals through questions, through certain structures and formats. And we call them frameworks that allow us to get a clear picture of who you are, both internally and externally, from certain people in life as well as from yourself. And it all comes together to show you like this of who you are, both internally and externally, from certain people in life as well as from yourself, right? And it all comes together to show you like this is who you are.

And then it's sometimes very hard, often times very hard to see that. But once you see it, now you can give yourself permission to improve. I think that the biggest issue we have in life, the biggest hardship that people have to experience is all the effort, but none of the return. They put time, energy, effort, money into something and go, how come I don't have any more money or freedom or free time? I'm working so hard. And I go,

well, because you essentially were doing things, but you didn't look at what you needed to do. You didn't see what you needed to see about yourself. So it's like climbing a ladder, leaning against the building. You get to the top of the ladder and go, Oh, with the ladders leading against the wrong building. I didn't do my work there. So you didn't make progress like if another one like this hole in a bucket, you didn't patch your holes. Like maybe you looked at someone so I was bucket and said, Okay, on the bottom of the center, I got to put a patch there and I got to put a patch the top left here. And you started patching holes, but then you that's somebody else's holes in their bucket. So that didn't even relate to you, the orientation, those holes are different for you.

So when you can do that properly, now you can actually do the right stuff to make the right progression. So it's funny, I feel like I've been having this conversation about identity with a lot of my guests in different ways. And I guess what I want to ask you is, is there a need to kind of like categorize different elements of your life? So for example, a lot of us kind of focus about who we want to be when it comes to our career or our finances, but we forget about health, we forget about relationships, and all these other things that are also priorities and important. So how would you go about kind of

thinking about who you want to be in terms of your identity? And is there a need to kind of categorize them or give us your example of your description of your identity so we can kind of understand how to go about it. Yeah, so your identity is in a show up in a lot of scenarios. It's in a show up usually in health-wealth relationships, your health, physical, mental, all that kind of stuff, your wealth. What am I doing to create income and create wealth and you know, live my life with freedom and control? And then also like your relationships, like it's going to be how do you show up in your marriage and your parenting and your brother as a sister as a whatever. And so all these areas have a different identity and version of you. They're usually

rooted in some of the same stuff, but you have to understand what the levers you have to pull are. Because most of us have no idea. Like when I talk about actually part of what we do is we architect a zone identity. And then to make sure it makes sense, there's a level when we're in a zone, we're just impenetable, we have confidence, we flow, we're clear, we're operational, just everything seems to move in the world,

seems to just fade away and I'm at full speed, right? That's a zone, and that's a version of our identity that we have to shift into. But most people aren't aware of what's going on, right? So that's the first piece of it, but you have to actually craft that. You architect that before you can activate in your life. But you need to know what the different levers are

than a light architect. There's six of them. And they float kind of in this other pool, which we'll talk about in a second. But the first six, the base core ones are beliefs, thoughts, actions, mindset, habits, and ego. And all those are kind of like a Venn diagram. Your belief thoughts and actions of the core pieces. And then you have overlapping beliefs and thoughts or mindset, overlapping actions and

thoughts, our habits, overlapping actions and beliefs are your personal pride and ego. And when you understand all these areas and then you create the version of your zone identity with these. So what does my zone identity believe? What does it think? What actions does it take? What are the habits it has? What's the minds that it has? What are the things that it anchored

its personal pride and attachment to where it feels proud that it did this? When you can think, okay, that's the level of my zone. Now I got to architect the actions that allow me to habitually do things to become that, to be able to not just say, you know, I think it could be a podcaster, but no, I believe I'm a podcaster because of blank, blank, blank. So when I look at the work I'm doing and how I talk to people, the first part of it is

understanding the levers and then once you understand what they are, now you can create something that allows you to pull those levers to where you've actually set yourself up in time, you become that person. that allows you to pull those levers to where you actually say yourself up in time you become that person. Young and profitors, do you have a brilliant business idea, but you don't know how to move forward with it? Going into debt for a four-year degree isn't the only path to success. Instead, learn everything you need to know about running a business for free by listening to the Millionaire University podcast. The Millionaire University podcast is a show that's changing the game for aspiring entrepreneurs. Hosted by Justin and Tara Williams, it's

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This is possibility powered by Shopify. Oh my gosh, that's super powerful. I recommend that everybody go rewind that back because he dropped so many gems. So let's go back to your story. You had a huge identity shift at one point in your career. You were in the NFL, then you had a terrible shoulder injury,

and you found yourself at the height of your career, and then the next minute you were a personal trainer, and all that really mattered, I think, was caring for your family. So what was that shift like for you? And how did you come out the other side? Because a lot of people would have been just devastated from that point and maybe given up on their career

where you went on to become a speaker and you went on to do a million other positive things. So how did you get over that hump? I did the work I teach. And back then I didn't know what I was doing. You start something out. It's like the first iterations, like, I just kind of sucks you.

Like you tattoo your own leg, and then eventually you're doing these amazing tattoos. Same thing, it's no different. I started out by looking at my life and then I go into a lot of different stuff of conversation. I had to have ownership, I didn't take on situations, realizing I was a common denominator

and all of my problems, like certain little things. But then you start navigating through it and what took me you know years to figure out I've been able to clap down for months for people and they can actually go through the exact same type of process That's way more refined way more structured way more detailed and it's not based on me guessing anymore It's like this is what you do and a guide you through it So for me and what I did is I mean actually as I went back and took a look at my life and said, what problems do I have in my life? Whether it's, I cause them or I'm allowing them.

And then where is my role in these? Like, what are the things I need to work on? And then I gave myself some real big ego pushes and kind of like buried what I was like, you know, I can't admit that I suck in this. Like, no, I suck as a dad right now. I'm not a very good husband. Like this just wasn't right so when you own these things now You can move forwards and then it goes through like actually like doing research understanding like how who I'm seeing and why I like

What I'm seeing in their life and you put together it sounds odd you kind of put together on paper like This is the kind of identity. I'd like to be I'd like to be this guy and this is why it's incredibly important to think about this I Always talk to clients and they tell me their visions and their dreams. And we live in a world with vastly too much information. And people assume that success is on the other side of some skill set or some book or some course.

They think that's success. What I found is there are a lot of people with great information, but not the same levels of success. So when you, you get to it, there's one moment that always seems to rise up. In the moment, it's simple and clear. It's a moment of, you know, I gotta get something done, but I don't feel like it.

And so I make an excuse of, I'm tired, or it's been a long day, here are my wife's bugging me, here are the kids reacting out for the dog is sick, or it was windy today, whatever, right? And then what ends up happening is when I have clients, it'll come to me and we had something supposed to be done, they didn't do it and I go, well, why did you get it done? They'll give me one of these excuses And I go hey remember that goal you said you wanted of blank blank blank to go yeah, I go well the person who has that right now

Would they make this excuse? It's a very straightforward so you said that moment should go oh So it doesn't matter what I know, it's who I am with what I know. That's the key. So this is why identity is such an important piece. So when you start architecting and creating, who is that person that wouldn't quit, that wouldn't stop?

It's not some emotional in the moment. I push hard mindset thing. No, it's a tactical. How do they navigate hardships? How do they handle conversations that are difficult? How do they organize their schedule? How do they do X, Y, and Z and you craft that? What are their beliefs? What are they telling themselves and their

thoughts, how is their mindset anchored, what habits they actually have, not just they want to have, but they're doing. Do they get up every morning early, do they stretch for they go to sleep, they eat healthy food, what do they do? And then you start looking at that's what I need to put into my life. So then for me, we take that and that's what I did back when I was going through the world. I kind of like do a stuff and make it real and you just put it into your life, which is simple but not because I know a lot of people that have planners with no idea how to plan. It's like I got this cool plan and I don't do anything with it, but you have to put it into your life. Once you've done the previous thinking, now it has to go into your life.

Now and is what you're talking about your GPS planner, or is that something different? Well, I made that for me to be quite honest, and then I was like, oh, I guess other people could use it. So then I got like 500 of them made and I shipped them out to my house. And now when people buy in, I just send them out. But this, it can be any planner. I just made one that works well with my system. So for me, all the things we do, it always trickles it back to the thinking, right?

Because everybody thinks and it trickles it back to the thinking that I go, okay, great. Now that I've thought this out, let me make this real. There are a lot of people who operate in the world of what I do and they give great thoughts, powerful concepts, great imagination of what it could be. And then you think it's all good. But then no one says, all right, this is exactly how it becomes real in your life. They give you homework sometimes, but like the homework is the thing you do today and you're done. It's like, think about it. When I went to school and I had a test to take or a homework to do, I forgot what I did the day after. So,

how in the world does that become who you are? I realize it has to happen habitually. The method at the end of it gets to a point where I take all of those things and I give you a discipline system. It's tied to the planners, tied to planning, but it's takes them to account all the stuff we've thought through well in advance, and now it brings it down to five things people do every day. You do these five things. I promise you, after like 90 days, you will look back and go,

I am not the same person I was 90 days ago, and I have more than I had, dangerably, that I did 90 days ago, and the process should feel kind of like a coffee shop moment. Like, I used to go to coffee shop and do like long days, and I remember I'd get there and I'd scroll through my phone for the first couple of minutes, I would look around and eventually be like, I got to focus, and I would put my head down, and I'd, first five,

ten minutes, I'm like, focus on the site that I'm trying to focus, but after a while, like I pop up in three hours disappeared. I'm like, where did the three hours go? Like, holy crap, I was just in, right? And when you're in flow of the discipline system and life, it's kind of the same thing. It's like the first day, two days, two weeks, you're thinking about it, but after a while,

all of a sudden, it just drowns out and you're in flow. You're heading into the zone. And then you pop up three months later, six months later, and you go, I got a business that's running. I'm making money right now, or my marriage is great, my relationships great. I've taken trips, I'm in a better shape. All these things happened and it almost seems like it happened unconsciously, but it

didn't. You just kept doing what you were doing, but you did it with a process of finally crafting who you wanted to be. So let's talk about people who struggle being successful. So, we all know those people who have goals and then never end up accomplishing them. They want to do something, they talk about it all the time, but then they actually don't go out and do anything, right? So what are some of the big obstacles when it comes to actually achieving our desired

identity and how can we overcome them? I mean, some of the big obstacles are going to be one having no plan, just kind of operating off of sheer motion. I'm going to do it, I want to do this, I want to do this, I'm going to quit smoking and it's like yeah, but you got no plan, you just like that today. But then tomorrow when it's a long day and that smoke will make you feel real good, you go take it, you take a hit, right? See I did like most people, they don't grasp that, that it can't be this thing where you operate off the most, you've got to have a strategic plan in place that allows you to understand what you're doing.

And then I think that's other pieces like you got to have accountability. You need somebody else who knows what's going on. So in your week times, you can kind of push forward. And you have to find ways to do things that make you feel like it's not who you are to do it. And people will say, the comfort zone zone like get out of your comfort zone And so what that really looks like it's hey, I got a business to grow and order to go to the business I need to go and ask people to pay me money for this now

It's easy to sit on a computer and make things on canvun pretty images and post videos at nobody right But it's very hard for a lot of people to get into a conversation and say, Hey, I do this thing. It'll help you pay me $20,000 for this. It's very scary, right? And so most people like they'll evade that and they'll find ways to not in the go, I'm broke. Yeah, because you aren't doing this stuff, right? Because that's out of character. So in order to get there, you must do things that are in the character of the person who has what you want most, because a person who has $20,000 clients, they're probably asking for them to pay them $20,000. He's like, it's logic. We don't think of it this way.

We always wonder, I'm doing the stuff. I'm doing the work. You aren't doing the right stuff. And so you've got to start looking at what are the things that are incredibly out of my comfort zone that are in the character of the person who has a life that I want. I think that's totally true. I think anytime you're out of your comfort zone, you're actually growing.

That is what growing feels like it feels like being out of your comfort zone. It feels like something new. And you need to get used to being uncomfortable if you want to be successful. So I totally agree there. Okay. So how does the ego play into all this? Because I know ego is a big part of it. I know you have a cool acronym for ego.

I'd love to understand how ego relates to everything we're talking about. We go, we go protect your current identity. That's the thing it does. Your ego shows up to protect with the actions who you see yourself to be. And this is a thing is mostly bliss to them. It's always bad.

But the ego is actually one of the greatest tools we have for success. So might ego when I play professional football, said you're a football player, dude. So you'd better eat right, lift weights, run routes, learn to play a book, tackle people. That's your ego's attached to the actions to be able to say see, that's who I am. Now, the problem is the ego just protects the identity. It doesn't gauge whether or not it should protect it. It just does. So whenever you're a bad communicator, you're, you know, maybe not the most honest person of integrity. Maybe you're a little bit lazy. It will again protect that identity. So it

shows up in ways to block you. It's everyone's greatest opportunity. But also everyone's greatest obstacle. Because whenever you want to grow to the next level, it's going to force you to have to look at yourself and see things that you aren't that great at. Give yourself permission to improve in that area. But the ego steps in and says, no, no, no, I don't need any help in this business. I'm okay. It's all her fault in the relationship. That's what's going on.

I'm just too busy to go to my kids' sports games. I have the businesses here. It's like, no, man, your ego is protecting the horrible part of your identity right now. And the longer you let that happen, the longer you'll kind of sustain this negative feeling of your life. You gotta be able to go in and go, yeah, I suck at that. Like pull the ego back so you can go like, I suck at that area.

So I must improve. Because the cool thing is, the moment you do that, you actually relieve all the stress. Because if anybody comes up and says, hey, you're a bad dad, you go, yeah, you're right, I'm working on that. Right, hey, you're not, you're not the great communicator. You're right. I've been working on that. Now, what are they going to say to you? So this area that most people step into, they don't realize that the ego they have is their biggest

hindrance and their biggest obstacle. But if you can learn to take care of it and control it differently and manage it properly, it'll give you all the green lights to create whatever you want life. Are there any actionable tips that you can give us in terms of getting over our ego and realizing when the ego is getting in our way and how to get over that? Yeah, you get to protect your identity, which you have in place or push away success. There's some practical tips or in the moment of it, whenever you feel like that ball and your stomach climb to your throat and you get angry when somebody says something because in the back of your head, you're like, how dare you poke that on me?

And I, for example, I got a guy who's a buddy of mine who calls, he says, hey, you know, my girlfriend, I have an argument with a little problem conversation. I go, what's going on? He says, well, she had some issues to take place. She went somewhere and she wanted chocolate, but she didn't actually say get me some chocolate. She just mentioned she wanted but like her thinking of it made me think chocolate sounds good So I went I got some chocolate for myself and I ate it all and she was mad Right hey Holly said I'm saying how crazy the some people think though unconscious. You know what's even thinking about it So he's the chocolate. She's mad why she mad. She's been irrational. She's not she's not being irrational. First off

She mentioned some of you, but she didn't ask directly. I said I know she didn't ask directly But you're saying it to me because part of you knows that there's something off here, right? But I said on top of that you got to realize that you did something off and if you don't then you're gonna do it again And again and again because you will protect that part of your identity and whatever it is, or you can pull the ego back and go, look, I messed up. But in that moment, it goes, I feel like she was attacking me. I know it feels like that. She wasn't attacking you. You just feel bad because she pointed something out that you know is true.

And you might have to accept that it worked on it. It's not an attack. It's just, it's an attack on your ego, but not attack on you. And so you'll notice it in the moments where you feel attacked or you feel like there's like you feel like you want to fire back at somebody because they said something to you. But if you learn to listen to what people are saying, not just how they are saying it, you'll find that the world's trying to give you ways to improve. Everybody in your life who loves you, they're saying things to you because they want to be, but no one, no one wants someone they love to feel like crap. Then I know

I have never met anybody where I, I love you. And I hate you. I'm a kick in the teeth, right? We're saying things that we think in our head like, man, if you just do this, you like to be better. You could do better, but you're taking it as an attack on your persona. It's typically not. I mean, there's obviously moments where there are obviously not. There are some sucky people. But the majority of it's not, but we feel it that way. So a tactical thing would be like, when you feel that, stop for a second and question, go, why do I feel that? Is there truth to it? If there is truth to it, can I own up to it and admit it and then give my self permission to improve? Because a moment you give yourself

permission to improve, here's a beautiful thing. You release that anxiety because now you've admitted it. It feels bad for a second and it kind of drops off the deep end. I don't feel bad anymore. You now have an ally. Somebody who wants to be there to support you to help you to love on you and you find you actually deepen relationships. It should be, when you still feel moments, those should be precursors that kind of notify you like, oh, Egos popping up right now. Let me take a look at this.

That's such great advice. So I know that you talk about identity shift and you've got three steps to have an identity shift. It's C shift and sustain. Can you walk us through that? Yeah, yeah, we've been doing a lot of it kind of just conversationally, but look at it like this. C shifts the stain to control up and what I call like your zone identity, but there's three stages So the first one C is like seeing your zone legs if you want to get to the zone there are things that are lagging behind They're the parachutes pulling the car. So you got to find out what are the things that are keeping me stuck What are the holes in my bucket, right? So that's the C phase? The shift phase is the work. It's actually great. What's called a personalized shift plan It's from using what you need to work on and then you crafting an actual plan to take care

But doesn't always mean you're activating and putting it in the world just yet. Just means you're crafting that plan So you know like all right This is what I need to do to change my life. It's certainty That's the one thing a lot of us lack is certainty and the way we do it you come out of that you look at a piece of paper and go Dang if I did this I would become this and I would have that. I'd have the car, the house, the relationships, so like, this is what I got to do to become that person that has those things. Then the last piece is what's called a discipline system. It's a system that you put in place around your life, how you structure things, how you plan

things, how you infuse stuff into your life, how you keep things, how you plan things, how you infuse stuff into your life, how you keep good boundaries so people don't come and tear down your plan and your process and you can stay in flow. If you fall off track, how to get back on track, quit, solve part of it. And when you have the discipline system, that's you at the coffee shop, head goes down,

I go to work. And then all of a sudden, here's the crazy thing. In the beginning, it is hard to do. It really is. A lot of the things we talk about happens why is it out of character, it is hard to do. It really is. A lot of the things we talk about happens why is it out of character? It's hard to do, but here's what happens. After a while, you've been doing it for a while,

it becomes who you are to do it. So we're in the beginning, it was really hard for you to do that. It now becomes harder to not do it. Let me explain this, like if we got anywhere in this conversation, this is where we need people people to get when we're looking for identity shift, let's say for example, it's cold calling in your business. In the beginning, it'll be incredibly hard for you to do it, but then you do it enough to where like you get success, you find it's who you are to do it. It'll be the thing where like it's hard for you to not do that

every day. And so what happens is when it's that level, it's easy. It's effortless effort. And now what happens is you get the same if not more return than you did when it was hard to do because you could do more of it. It's easy. And that shows up in any place in your life. And when you can transition to that shift of like this hard stuff is now it's who I am so much so that it's easy to do. You start accumulating so much momentum that people look at you and think you're magical. Like, no, I just, I made this shift, and this is not who I am. And did you go over the last one, the tree step?

Oh, I did not. That's actually part of the process. That's what's called a sub framework. But yeah, the actual beginning of all this comes down to, I look at like the GPS, like I want to go somewhere, and then I got to chart that path. But most of the time, I have to figure out where you're starting. Because GPS needs two destinations or two different locations where I'm at where I'm going. So we do something called roots and fruits.

It's 10 separate sections of who you are that create the tree of life that is you. And when you anchor these down and you're clear on them, it actually gives you the ability to understand where you need to make improvements in your actual life experience. And that weaves into the process as well. But that's more of our measuring tool. We start with that, get a clear picture where you're at and we peer out here, checking that throughout. So you have this tangible, like numeric base of like, oh, I see myself making this shift.

Got it. Okay. So I want to talk about environment because all this sounds great. But I feel that if you're not in a healthy environment, it is almost impossible to do anything like this. I've been in situations where, for example, I started a company that I know how 63 employees and when I was first starting my company, my partner at the time was really negative about it and told me that I couldn't do it and told me I was crazy for quitting my job and it was really hard for me to actually make that shift

into an entrepreneur because I had a lot of people in my life who were telling me, you can't do it, you're not good enough, it's not gonna happen. I proved them all wrong, but I feel like I would have made that shift a lot quicker, had I just had a more healthy environment about that specific topic. Right? So what do we do if we're in a bad environment?

And in your opinion, does it not matter? Can you do this no matter what environment you're in? No, it's a big piece of it. So in the roots and fruits, one of it is actually like it's friends and it's family. It's where you place your energy because the problem is it's for a lot of people. They think they can do it in a bubble and then all of a sudden pop out the world and say, hey, look at me, world. We're not humans that are built like that. We are literally designed for connection. It means how we're built from handshakes to eyeballs to the, the fact that I can,

vocal, I have a brain chemistry that figures some thought out and it puts it into my lungs to push air through vocal chords into a microphone out to your ears. You hear it and it does something to your brain. Like that's a divine design and that's not an accent, right? So you can't operate in a silo. And so what I've found is like, you've got to be around, and here's why you got to be around people.

There's a lot that we don't know, we don't know. There's just too much. There's vast amounts of knowledge that we'll never even realize we don't have access to. But what I've found is when you're around people, there's kind of like this weird, there's a great book called Outwood in the Devil, it's about harmonizing.

And when you're around higher level people, you'll naturally harmonize what they think, how they flow, it'll feel like a fish out of water when you're first around them. And they elevate your conscious thought of what's possible beyond what you could have thought on your own. And so when you want to elevate yourself, people are like, get around in the great people, you're the average of the fight you'd be just around yourself with. And I don't believe that to be 100% true, things like 90% true. I think you are the expectations of the fight you've used to run yourself with.

And the difference is actually pretty big because if I say I want to make $2 million and I have a half a million dollars right now, you'd assume you got to hang out with a millionaires, you'd better have a million dollars. And I'm like, okay, but none of them want to make more than a million. But as a guy that's side by side and we both $500,000 a year, we both want to make $2 million. I'm with him because his expectations are above the millionaires. Now they may have different information. I may go piece and grab some things, but I want to be with the people that have expectations at the place I want to go. So that's the difference.

And so that's why environment and community is big because you feed off them, but you also get insights and information that you would never have created in your own brain. Oh my gosh, I love that. Expectations, I think that's great. Okay, I want to talk about your new book, Identity Shift comes out in August. Is that correct? That is correct, yes. Awesome.

What can people expect from your book? You can expect two things. One, it's entering the concept down. So I wrote it in a way that gets you to get it. If that makes sense. I want people to really embody and embrace it like digest, like, oh, that's what identity is. And then from there, the concepts go into action. Because I think there's a lot of good books and teachings that give you the concept. You go, okay, and then you get a figure I want to do with it all.

Words for me in the book, I put in our shift method, like the baseline understanding of it's all inside there. And so what happens is you could actually go in and then read through it, and then now that you read through it, you'll understand. And then anybody listening now, if you go to identityshiftbook.com and then use the code YAP, which is the code specific for this podcast,

I give you, after you've bought the book, the audio book, the digital book, and a workbook that allows you to increase the cognitive rigor of this, which means you learn it in the book, but then I mean how often we read books and forget 90% of what they were. Whereas for me, I'm like, I want you to get it, but if you can get it and listen to it and then go apply a couple different, like, think through critical thinking, oh, it angered itself.

So now in your subconscious, you've rooted some thoughts of how you're giving yourself permission, how you're taking action, what you're doing, and then you can actually make that shift in time. Yeah, Pam, if you're ready to take your business to New Heights, break through to the six or seven-figure mark or learn from the world's most successful people, look no further because the Kelly Roach show has got you covered. Kelly Roach is a best-selling author, a top-ranked podcast host, and an extremely talented marketer. She's the owner of NotOne, but six thriving companies. And now she's ready to share her knowledge and experience with you

on the Kelly Roach show. Kelly is an inspirational entrepreneur. And I highly respect her. She's been a guest on YAP. She was a former social client. She's a podcast client. And I remember when she came on Young and Profiting and she talked about her conviction marketing framework. It was like mind blowing to me. I remember immediately implementing what she taught me in the interview in my company and the marketing efforts that we were doing. As a marketer, I really, really respect all Kelly has done, all Kelly has built. In the corporate world, Kelly secured seven promotions in just eight years, but she didn't just stop there. She was working in 9 to 5 and at the same time, she built her eight figure company as a side hustle and eventually took it and made her full-time hustle. And her strategic business goals led her to win the prestigious Inc. 500 award for the fastest growing business

in the United States. She's built an empire. She's earned a life-changing wealth. And on top of all that, she maintains a happy marriage and a healthy home life. On the Kelly Road Show, you'll learn that it's possible to have it all. Tune into the Kelly Road Show as she unveils her secrets for growing your business. It doesn't matter if you're just starting out in your career or if you're already a seasoned entrepreneur. In each episode, Kelly shares the truth about what it takes to create rapid, exponential growth. Unlock your potential, unleash your success, and start living your dream life today.

Tune into the Kelly Road Show available on Apple Podcasts, Spotify, or wherever you listen to podcasts. Hey, Yap fam! As you may know, I've been a full-time entrepreneur for three years now. Yap media blew up so fast it was really hard to keep everything under control, but things have settled a bit, and I'm really focused on revamping and improving our company culture. I have 16 employees, so it's a lot of people to try to rally and motivate, and I recently had bestselling author Kim Scott on the show.

And after previewing her content in our conversation, I just knew I had to take her class on master class, tackle the hard conversations with radical candor to really absorb all she has to offer. And now I'm using her radical candor method every day with my team to give in solicit feedback, to cultivate a more inclusive culture, and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are really receptive to this framework framework and I'm so happy because I really needed this class. With masterclass, you can learn from the best to become your best anytime

anywhere and at your own pace. And we all know that profiting in life doesn't just mean thriving in business. With masterclass, you can brush up on your art skills or your cooking skills or even your modeling skills with over 180 classes from a range of world-class instructors, that thing you've always wanted to do better is just a few clicks away. On Masterclass, you'll find courses from many app-a-all star guests like Chris Boss and Daniel Pink. I've been taking their sales and negotiation classes and I've been feeling like a real shark lately. I've totally leveled up my sales skills. How much would it cost you to take a one-on-one class

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the platform itself is beautiful, the videos are super high quality, you can't beat it. Gain new skills and as little as 10 minutes on your phone, your computer, tablet, smart TV, and my personal favorite way to learn is their audio mode to listen on the go. That way, I can multitask while I learn. Get unlimited access to every class. And right now as the app listener, you can get 15% off when you go to masterclass.com slash profiting. That's masterclass.com slash profiting for 15% off an annual membership. Masterclass.com slash profiting. Awesome. And I'll definitely stick that link in the show. And thank you for creating something custom for my audience. And the last question I ask, oh my guess.

And this is an opportunity for you to share something that you wanted to talk about that maybe you didn't get to is what is your secret to profiting in life? Profiting in life, peace. That's the answer. I wish there was a better one. I think that there's this desire for people to be somewhere at all times that they're not at

currently. And for me, I found a great way to fall in love with the day and not the destination. And there's something unique about that in my mind because it's like metaphorically, think about if I was to travel to wherever you're at, I'm just gonna assume you're, I'm where you at, I just maybe have to. You're a New Jersey. I'm on the other side of the world, or country in that world. Might as well be the world sometimes. So if I want to go to your like house, right? I leave my house and I either the car to get me as late and it's freezing outside. I'm stuck in the rain and then I get to the airport. My flight's delayed. I got to stay next to a baby when I get on and then I land and then the car I get into takes me to the wrong location and I get to the place. Even if your

place was amazing and beautiful, I'd still walk in the front be mood right because the journey there sucked. So even the destination being great doesn't help but if I leave the house and it's beautiful outside and the limo pick field early and I get the air portness. Hey sir, we're going to upgrade you to first class cold and I land and I get there as a meal waiting you get a little sign like head let's get some food and we go to the place. Even if your house is dirty and not ready to go I'm cold so in a good mood we'll get a clean you know like there's I got time because I'm in a good mood and I enjoy the destination or the journey

So what I'm looking at for for my life, I believe is seeking peace I am not in like a Sid and a pillow, but like I think peace is finding joy and things that you don't want to do There's things like I had a two hour drive to and from a podcast this morning to get back to my house in here The whole time I could have been funky like I got a two hour drive to and from a podcast this morning to get back to my house and here. The whole time I could have been funky, like, I got to drive two hours, I was like, I could listen to music. And I get to look at the mountains and I get to see people in cars and I get there, I get to hang out with cool people.

I get to come back and talk to Holland, my family's here. Like, I seek active joy and I find peace in it, therefore, here's the cool thing, and why it's so important. You experience the world different because I can only give out what I have inside and whatever I give out, the world is a mirror. It flex back to me. If I give out funkiness, it's funk is in me. I get funky back and I hate life.

But if I have like peace, I give out peace. The world sees the peace reflects it back to me. I experience life different. And then I have joy when I create things. I have joy when I show up in my business. I make more money because people like to be around me more I'm in a better mood, more joy at the time, right? So the world reflects back positive things. And so for me, I think Like that's what's allowed me to be as profitable and successful in my life is just having more peace and seeking that in the day to day

For some reason another question popped in my mind and that's forgiveness. Because you having such a crazy life, like you're talking about pieces for me, that's how I profit in life, I'm peaceful. And to me, that sounds like I'm not resentful for my past either. And for all that, you could be easily a very resentful person knowing how you grew up and different things that have happened in your life.

So what is forgiveness? How did you forgive happened in your life. So what is forgiveness? How did you forgive people in your life for what they did to you? Because you had a lot of people who did bad things to you in your life. Yeah, yeah, this is an interesting lot. So I put logic to it. When emotions, high intelligence actually gets kind of low in my opinion. Like we don't think, right, we don't process smooth. We just we think in red or we think in whites.

It's like, oh, it's all amazing, right? And so I started thinking I was like all these people have made me feel horrible and I started thinking like why? And a couple things have come to come light for me like I had a mom that gave me away a real dad who didn't come around Whatever was born ever until I found him later on in life. I've had you know things in my marriage happened I've had things in business happened and what I've noticed for all of them or two things one is things in business happen and what I've noticed for all of them or two things. One is everybody was doing their thing and there might have been one or two people my entire life, but majority people, they did things for themselves not to maliciously hurt me. It wasn't a tactic or a ploy to try to actively make Anthony feel bad. It was like, I'm going to do this thing for me, right?

And doing it for me, unfortunately, that sucks for Anthony. That's just the nature of it. So I was like, all right. So they didn't do it to intentionally hurt me like, okay, what, what do I take the anger to? And then I go to the fact of like, well, they did it for themselves selfishly. Why would they do that? And then to a T, I find that most people just, they didn't get the right home training, man. They were the void of something that they needed in their lives to be able to be who they needed to be for me. So am I gonna get pissed at a zebra because it has stripes?

It's like, man, I'm gonna care to say anger around. When the reality is it's like you kind of have compassion, like my real mom has to live the rest of her life knowing she didn't get to do anything in my world and experience me as an adult man with my wife and my kids. She's in a mess out on that forever, right? There's a compassion almost a pity. It's like, man, it's sad. Simply because her parents and her world didn't give her the tools she needed to be a present mom. Now I'm

not saying she's not a fault for some of this stuff because at a certain point you're aware, right? But am I going to carry that? I got to need to carry that. In fact, like I feel sorry for you. I get sucked to get to get to the mess out of this man in my life. And then on top of that, one of the big things I look at is like when you go off in the world, like, if you really care about somebody, you really want them to do good. And the longer you hold that shame and kind of heavy over them, they can't grow out of it. And then on top of that, you go back to the same what you have inside you give out.

And if I care that around all day long, that comes out of me. And the world reflects it back to me. And like if you're in a relationship, and you have trust issues, because your mom gave you away within every time this person goes out, all of a sudden, you're like, where are you at?

What's going on? And then you cause havoc in a relationship, and now yourself sabotage that person feels crappy, and all of a sudden, guess what happens in your life? You did it, not to intentionally hurt that person, but they feel like, look, you should trust me. I've done nothing to make you not trust,

but you're making them feel bad, and all of a sudden, now you've got experienced that. And it's a weird crappy cycle. And so that's all these things tied together. So I started looking at logic, what I started looking at, forgiveness and saying, man, first off, they do it intentionally to try and hurt my life. And then if not, like, what skill were they not given? What was taken from them?

And what is something that I could have compassion and pity for? Super powerful stuff. I'm so glad that we went down that road because I think it's really important for my listeners to understand because I totally agree. Your energy is everything and what you put out to the world, what you think about in your head, what you're feeling is literally what the world is giving back to you at all times. So it's really important to protect your energy and to proactively try to your point, feel joy, feel peace, feel that higher vibration, so you can get that back into your life

and get abundance in your life. So I totally agree there. Where can our listeners go to learn more about you and everything that you do, Anthony? Yeah, if you go to AnthonyTrucks.com or Instagram, AnthonyTrucks, or go to identityShiftBook.com and you, AnthonyTrucks, or go to identityshiftbook.com and you can grab the book and find out more about me there.

Thank you so much. It was such a great conversation. Very welcome. Thanks for listening to Young and Profiting Podcast. If you haven't yet, make sure you take a moment to subscribe to this podcast so you can always keep up with our latest content. Anthony gave us such great insight on what identity truly means and how we can actionably shift it.

He spent years of his childhood in and out of foster homes. He experienced abuse at a young age. The first shift happened in his life when he started identifying himself as a football player. He defines identity as who you are when you're not thinking about who you are. Again, that's who you are when you're not thinking about who you are. Again, that's who you are when you're not thinking about who you are. Your identity is how you show up in the world, and by changing his outlook on his identity, Anthony achieved the ultimate goal of going pro and the NFL.

Shifting is not about changing who we are, it's about upgrading who we are. The first step in shifting is the C-step. This is all about clarity. To truly see yourself, you have to recognize your life and your experiences. You have to determine what actions you can take to improve your own value. To actually shift, Anthony told us to focus

on one daily thing to push us in the right direction. After 90 days, that one thing will become a routine. Shifting is all about having a plan to follow through, and the sustained step enables us to have a discipline system to keep our planning and processes alive. Another huge takeaway from this interview was when Anthony talked about ego. Ego is actually one of the greatest tools we have for success. It can be everyone's greatest opportunity, or everyone's greatest obstacle. Most of the time we need to reflect on our ego

and see how we can improve ourselves. If we can control our ego, it will give us all the green lights to get where we want in life. If you wanna learn more about how to delve into self-discovery and transform your life, check out episode number 41, transform from the inside out with Mark Metri. In that episode, I talk with Mark about his journey

as a young entrepreneur and how he turned his life from awkward teen to celebrity podcaster. Here's the clip from that episode. So first off, I'm definitely human in the sense of like, I have insecurities, I have fears, I sometimes try to run away from pain and I don't like it and things of that nature. But also growing up the way that I did

and being locked almost in my own mind for almost a decade, I slowly begin to realize the importance of just enduring something, feeling that pain so that your mind is, depending on your perspective, of course, because there's a lot of people who do go through the pain, but they never end up coming out. That end up shifting their perspective and using that pain is sort of a way to build their mind. And I know today, like there's no way I could possibly be doing what I'm doing, like speaking and podcast and all of stuff without going through a ton of social anxiety and without going through literally every single day. My brain telling me, your loser, stop talking.

You shouldn't talk to these people, versus now being on a stage and talking to people, and my brain still sort of operates in that same way, but because I've seen this happen so often, I'm now able to be like, I literally don't care what anybody thinks about me or what my brain is telling me people thinks about me, because there's a big, big difference. And so it's just a massive grower.

And obviously I'm still human. Sometimes I try to run away from it. But I know in the long term, it's good. And I read this quote and it's like, a bad day for the ego is a great day for the soul. And it's basically like when you go through hard times, it's gonna suck, but you've just gotta realize, this is just part of reality.

This is just part of existence. There's ups and downs and those downs are gonna bring you up if you're able to shift your perspective and really use it to grow rather than be like, oh, you know, this thing sucks or that thing or like what, I hear a lot of people my age in like this complain and blame culture. Again, if you'd like to learn more about

an efficient growth mindset and how to transform your life by pushing through pain, check out episode number 41, transform from the inside out with Mark Metri. And as always, I want to end this episode with a recent Apple Podcast review and this week's shout out goes to Danny 3654. Powerful and insightful podcast. Hala is an incredible interviewer and asks really probing questions you almost feel like you're in the studio with them when she chats with her guests.

Thank you so much Danny for listening and for taking the time to write us a thoughtful review. I'm super happy to hear you feel the intimacy of the conversations. I try to know everything about my guests so they feel comfortable in opening up and knowing that I fully prepared for the interviews. And of course, I want to give a big kudos to my assistant producer and lead researcher Greta for all her hard work in supporting me with these episodes. She prepares bios and briefs and facts and questions. And then I do my own research as well and it makes for a really great dynamic duo.

So shout out to Greta and shout out to Danny 3654 for leaving us this amazing review. And if you want to be featured on Young and Profiting Podcasts, please remember to like, subscribe, and give us a five star review on Apple Podcasts. That is the number one way to support us at Young and Profiting Podcasts. It's a free and effective way to show your support. So please take a moment, write us a five star review on Apple Podcasts. And if you don't have access to Apple Podcasts, could try Castbox Podbean, wherever you listen to this show should be fine. And go ahead, share young and profiting podcasts with your friends and family on social media.

It is my absolute most favorite thing. When listeners take a screenshot of their app listening to the end of the show, then they uploaded to Instagram, tag me at YAP with Hala, and then let's chop it up in the DMs. I would love to connect with you. You can find me on LinkedIn at Hala Taha as well, and we are so thankful for our listeners. Thank you again for tuning in

to another wonderful episode of Young and Profiting Podcast. Big thanks to the YAP team as always. This is Hala, signing off. Are you looking for ways to be happier, healthier, more productive and more creative? I'm Gretchen Rubin, the number one best-selling author of the Happiness Project. And every week, we share ideas and practical solutions on the happier with Gretchen Rubin podcast. My co-host and happiness guinea pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, a TV writer and producer in Hollywood.

Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time energy or money, suggestions such as follow the one Minute Rule. Choose a one word theme for the year or design your summer. We also feature segments like Know Yourself better where we discuss questions like Are you an over buyer or an under buyer? Morning person or night person, abundance lever or simplicity lever. And every episode includes a happiness hack, a quick easy shortcut to more happiness. Listen and follow the podcast,

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