Young and Profiting with Hala Taha - Arthur Brooks: The Science of Happiness, How to Build the Life You Want | E247

Episode Date: October 2, 2023

Arthur Brooks had been a successful social scientist and an authority on human behavior for nearly thirty years. But he realized that when it came to his own personal well-being, his expertise was not... making him any happier. So he quit his job and devoted his life to the pursuit of happiness…research. In this episode of YAP, Hala talks to Arthur about building true happiness and his new book with Oprah Winfrey called Build the Life you Want.   Arthur Brooks is a behavioral social scientist with a focus on human happiness. He is the William Henry Bloomberg Professor at the Harvard Kennedy School and Professor of Management Practice at the Harvard Business School. He is the author of multiple bestselling books and is the host of the How to Build a Happy Life with Arthur Brooks podcast.   In this episode, Hala and Arthur will discuss:  - How he quit his job to study happiness - The pursuit of “mini-careers” - How he met and started working with Oprah - Why Americans struggle with happiness - The three key ingredients to happiness - The difference between pleasure and enjoyment - Why you can’t keep no satisfaction - Why meaning requires pain - How hard work leads to more satisfaction - Why you need unhappiness - And other topics…   Arthur Brooks is a behavioral social scientist with a focus on human happiness. He is the William Henry Bloomberg Professor at the Harvard Kennedy School and Professor of Management Practice at the Harvard Business School. Before joining the Harvard faculty in 2019, he served as president of the American Enterprise Institute, one of the world’s leading think tanks. He is the author of multiple bestselling books, including his latest with Oprah Winfrey, Build the Life You Want. Alongside his podcast and his articles in The Atlantic, Arthur served as the subject of the 2019 documentary film “The Pursuit,” which Variety named one of the “Best Documentaries on Netflix” in August 2019. He was also selected as one of Fortune’s “50 World’s Greatest Leaders.”   Resources Mentioned:  Arthur’s Articles in The Atlantic: https://www.theatlantic.com/author/arthur-c-brooks/ The “How to Build a Happy Life with Arthur Brooks” Podcast: https://arthurbrooks.com/podcast/ Arthur’s Books: https://arthurbrooks.com/books/ Arthur’s Website: https://arthurbrooks.com/ Arthur’s LinkedIn: https://www.linkedin.com/in/arthur-c-brooks/ Arthur’s Twitter: https://twitter.com/arthurbrooks Arthur’s Instagram: https://www.instagram.com/arthurcbrooks/ Arthur’s Instagram: https://www.facebook.com/ArthurBrooks/ Are you a cheerleader, poet, mad scientist, or judge? Take this quiz to learn your PANAS profile: https://arthurbrooks.com/build Arthur’s new book with Oprah Winfrey Build the Life You Want: The Art and Science of Getting Happier: https://www.amazon.com/Build-Life-You-Want-Science/dp/0593545400    LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Justworks - Learn more about Justworks' by visiting youngandprofiting.co/justworks Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year! Relay - Apply online and sign up for FREE! Go to relayfi.com/profiting **Relay is a financial technology company, not an FDIC-insured bank. Banking services and FDIC insurance provided through Evolve Bank & Trust and Thread Bank; Members FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.   More About Young and Profiting Download Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 Today's episode of Young & Profiting Podcast is sponsored in part by Shopify, Relay, Co-Pilot, Masterclass, and Indeed. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at shopify.com slash profiting and that's all lower case. Take control of your money with Relay, an online banking and money management platform that puts you in complete control of your cash flow.
Starting point is 00:00:27 Apply online and sign up for free. Go to RelayFI.com slash profiting. Start feeling fit and fabulous with co-pilot, your one-on-one remote personal training service. Head to go.myco-pilot.com slash profiting to start your free 14-day trial. With Masterclass, you can learn from the best to become your best, anytime, anywhere, and at your own pace. Get 15% off an annual membership at masterclass.com slash profiting. Indeed, is the hiring platform where you can attract, interview, and hire all in one place. Start hiring now with the $75 sponsor job credit
Starting point is 00:01:02 to upgrade your job post at indeed.com slash profiting. As always, you can find all of our deals in the show notes. At public mobile, we do things differently. From our subscription phone plans to throwing a big sale right now when no one else is. Well, maybe they are, but who cares? Our sale is better. And it's on right now.
Starting point is 00:01:23 No waiting necessary. You have the latest phone, now take advantage of a great price on a 5G subscription phone plan. It's the perfect deal for anyone who could use some savings right now. Subscribe today at publicmobile.ca, different is calling. The hip needs just to say, if it feels good, do it. That's like life-ruining life advice, but we've got an equally anti-hypnotic message today that's equally dangerous, which is if it feels bad, make it stop. If I'm suffering,
Starting point is 00:02:05 there's something wrong with me and I gotta go get treated immediately. The truth is suffering is really normal. People who try to avoid unhappiness paradoxically, they wind up avoiding their happiness. Pleasure comes from your limbic system because it sends a signal saying, that's a good thing to give you calories, to give you sexual partners. That's not the secret of happiness. That's the secret to addiction. That's the secret to hitting the lever of pleasure again and again and again.
Starting point is 00:02:34 To get enjoyment, which is the true source of happiness, you need... What is up, young, and Profiters? You're listening to YAP, Young and Profiting podcasts where we interview the brightest minds in the world and unpack their wisdom into actionable advice that you can use in your daily life. I'm your host, Hallitaha.
Starting point is 00:02:59 Thanks for tuning in and get ready to listen, learn, and profit. Young and profitors, few things make us happier here at YAP than a great discussion on the science of happiness. I'm so excited to welcome back to the show one of the world's premier happiness experts. Arthur Brooks is a Harvard professor, PhD social scientist, a number one best-lying author and columnist at the Atlantic,
Starting point is 00:03:34 who specializes in combining science and philosophy to give people actionable strategies to live their best lives. Last time Martha and I spoke, we talked about his previous book from strength to strength and how to find more satisfaction in the second half of your life. That was by far one of my favorite episodes from last year, and that's episode number one ninety two if you want to check that out. Today we have Arthur back on to dig even deeper into the science of happiness, especially since
Starting point is 00:04:01 he now has a book coming out with a very special co-author, Oprah Winfrey. It's called Build the Life You Want. Hey Arthur, welcome to Young & Profiting Podcast. Thank you, Holl, it's great to be back with you again. Yeah, I'm super excited for this conversation. You are one of my favorite episodes and conversations from last year. And I brought up your name in so many different episodes, talking about fluid intelligence and crystallized intelligence. That was one of my favorite learnings of last year
Starting point is 00:04:29 So I'm incredibly happy to have you back. So when I was doing research I found out that you're not naturally a happy person. You actually say that naturally you're anxious and gloomy and so you actually started looking into happiness to sort of solve your own problem. So can you talk to us about how you first got interested in the work of happiness? Yeah, sure, absolutely. Thanks, Paula. I appreciate that. You know, I'm a college professor. I'm a social scientist. I study human behavior. My PhDs in behavioral economics. And I always applied it toward public policies and how to design systems that had good incentives
Starting point is 00:05:09 and all that kind of stuff. But somewhere along the way over the past 30 years, I realized that I'm kind of missing the boat. I read all this work on human happiness, but why don't I actually put a strategy together using my expertise so I can actually become a happier person? You know, the truth is that I always kind of found that happiness is something you observe like astronomy.
Starting point is 00:05:27 You study the stars, but you can't affect the stars, but happiness really isn't like that. The truth of the matter is there's a ton of neuroscience and social science and a lot of evidence out there that shows that if you have some knowledge and if you change your habits, you can actually get happier as a person. So I thought, huh, you know, and that was really,
Starting point is 00:05:45 I mean, it shouldn't have taken me this long. But what I did was I was some years ago, as a CEO of a big nonprofit organization in Washington DC, and I wasn't very happy. And I thought, you know what, I'm going to throw all my intellect at this thing. I'm going to see if I can actually become a happier person. So I left my job, I quit my job, I moved back to the university, I took a job, I teach happiness at Harvard University, and I apply all these things to my life, and I write about it every single week in the Atlantic. That says, here's how you can use science to become a happier person. You know what? I'm 60% happier than I was five years ago. It actually works.
Starting point is 00:06:21 Wow. I love that. And so like you mentioned, you changed your career at 55 years old to focus on this work of happiness and to learn more about it and teach other people how to be happy. Talk to us about some of the work that you've done and the research that you've done in this area so far. Yeah, so early on my career, I mean, I've done a lot of different things. And one of the things that, you know, this is a much younger audience, a lot of people who are real strivers starting out in their careers and they want to be really successful. One of the things that a lot of people who are real strivers starting out in their careers and they want to be really successful. One of the things that a lot of young people find, and I teach this in my happiness class at the Harvard Business School,
Starting point is 00:06:51 is a lot of people think that their careers are just going to be the straight line going up, but a lot of people are actually more spiral patterned people, which is to say that they're going to be happiest if they have a set of many careers. That's certainly the case with me. A lot of people figure that out too late. So I've had four different 10 year careers, is really what it comes down to. I was a musician for a decade, a professional classical musician,
Starting point is 00:07:14 most of it in Barcelona, and the symphony in Barcelona. Then I went away and got my education, got my PhD, and I was a college professor for 10 years, and then I left all that behind. There was a CEO for 10 years. And so now I get this 10 years where I can actually write, speak, and teach, do research on the science of happiness.
Starting point is 00:07:30 This is a 10 year block. Who knows? Maybe longer than that. So what I do in this is I teach a class. I teach classes on happiness at Harvard. I write an article every week. I write a column on the science of happiness that the Atlantic for about 500,000 people. I do about 175 speeches a year all over the country speaking about the science of happiness,
Starting point is 00:07:50 and then I write a book every two years on some big new topic and happiness. Last time you and I talked, I'd written about how to get happier as you get older. And now I've got this book coming out about how you can actually build a happy life on fundamental pillars of what the science says are the pillars of true happiness. So that's kind of how I structure my work. And the best part, Hala, is that the mission is I want to lift people up and bring them together using public education about love and happiness. And that makes me plenty happy.
Starting point is 00:08:20 I love that. And I love this concept of, I think you call it a spiral career that you just mentioned. There's a method to the madness. You're not just like picking a random career. And can you talk to us about how you're actually leveraging skills from your past experiences for this new endeavor that you, it's not like you're just totally starting from scratch, right? Yeah, for sure.
Starting point is 00:08:39 The best way to think about this, and this is what I teach my students, is that there are four kinds of career patterns. The linear career patterns, you get out of school, you get a job, you only quit that job when you get a better job, and that better job uses all the skills that you have and you go up in sort of a stair step fashion for the rest of your career. That's what strivers do. However, the other three career patterns, one is called the expert career pattern where you're not going up like a rocket, you're going up little by little by little. Why?
Starting point is 00:09:06 Because you want a job that can support your hobbies and your relationships and you want a lot of security. That was my dad. You know, my dad was a college professor. He was at the same college for 40 years and just little by little by little. He maybe got a one or two percent salary increase every year, but he was super security. You knew what was going to happen. That's the second pattern.
Starting point is 00:09:24 The third pattern is called the transitory. And that's what everybody's parents, all of our viewers and listeners are worried. Their parents are worried. Because when they change jobs, it's kind of lifestyle jobs. Like, I'm going to work as a waiter in Tucson and then a mover in North Carolina. And then I think I'm going to, who knows?
Starting point is 00:09:41 You know, then I'm going to go work for the forest service for a little while. And it's just because I want to see different things or maybe I met a girl or, you know, whatever that's going to make me move someplace. Those are lifestyle jobs. That's not people watching young and profiting. The real big bulk of the audience that people don't really know about, they think they're linear, but they're not happy on this kind of drive upward.
Starting point is 00:10:02 The spiral career where all of your skills actually build into the next flight of fancy, your next career, we're going to do something big. Now, this might mean that sometimes you take less money. It might mean that for 10 years you step back and you work part-time, well, you raise your kids and then you go back into a new career when you come out of it. But you build the career and here's the spiral lifestyle.
Starting point is 00:10:24 Your life is your startup. Your company's the spiral lifestyle. Your life is your startup. Your company's not a startup. Your life is a startup and if you have a company, it's an extension of the enterprise of you. And you got to think about your life creatively and dynamically and build it the way that you want to build it. That's the spiral life. I love that. I think I've fit into that category. And I know that work has a lot to do with happiness. We'll talk about that in a bit. But first, let's learn about why you wrote this new book. And that's co-authored by Oprah Winfrey and a huge, huge fan of her. So how did you meet Oprah?
Starting point is 00:10:56 How did she find out about your work and how did you end up writing this book together? Yeah. So Oprah Winfrey and I have been working together for more than a year at this point. And the reason is because she reads my call in the Atlantic. And you know, there's half a million people reading it. So you don't never know who's reading your call. During the coronavirus lockdown, she was locked out like everybody else. And she was really got really interested in the science of happiness and started reading
Starting point is 00:11:19 my call and pretty carefully every single week. Then the last book came out, which you and I talked about about a year ago, from strength to strength, about building a life where you get happier and happier and happier, as you get older, she read that in the first couple of days it was published. And she called and she said, I have a, I mean she didn't,
Starting point is 00:11:37 her podcast team called, anyway. It's not like she called them, so this is Oprah Winfrey and I'm like, yeah, I'm Batman, it's not like that. So she called and asked me to come on her podcast, Super Soul, which talks about books. She's a huge reader. And I went on her podcast, we talked about the book.
Starting point is 00:11:53 And then I went on a web show that she's got through Oprah daily. We were like a house on fire. I mean, we see the world in the same way. I mean, our careers are here to lift people up and bring them together. And neither one of us is a kid. And we actually know what we want to do with our lives, and we're doing it just from different ways.
Starting point is 00:12:09 Her and mass media and me and this more academic world of science and ideas. And we got together socially a couple of times, and finally, she came up with the idea, why don't we get this material, what should teach in your class at Harvard, in front of millions of people? You know millions of people who can realize that they can build the life they want with knowledge and changes in their habits and so we wrote it over the past nine months or so. What a thrill, you know passing chapters back and forth. She came up with a title You know, we made a bunch of changes along the way and we read it in the studio
Starting point is 00:12:43 So anybody wants to get this thing on audio Oprah and I will read you to sleep with it. Oh my god. I love it I didn't realize that Oprah is part of the audio book. That's awesome. Oh, yeah Yeah, we both we read our parts of the book for sure and we go back and forth on it She introduces things and we interspersed our you know, it's really super fun That's awesome. And who's the book written for who's the target audience? The target audience is anybody who actually is willing to build the life that they want. A lot of people, they say they want to get happier, but they don't act that way.
Starting point is 00:13:12 Anybody who wants to be in the serious business of building a better life, it's all of these people, all these spirals and all these other people who realize that they enterprises themselves and the currency is not money in the enterprise of you. It's love and happiness. That's the currency of your startup. And if you want to get richer, that means you need to get happier and have more love. And that's who this book is written for.
Starting point is 00:13:34 This is not a, you know, a PhD dissertation. There's a, there's literally a thousand links in the end notes. It doesn't bother anybody to all of these super long-haired neuroscience journals and all that stuff that I do it's not going to bother the reader at all this is completely accessible we have lots of people read it and say yeah I get it yeah I get it right but it's only for people who want to learn about the series business of themselves and take themselves on as a project and the guarantee is if you do this stuff the science doesn't lie and my life doesn't lie. And Oprah's done it too. And this stuff really, really works.
Starting point is 00:14:08 I love it. Can you talk to us about the struggle that Americans have with happiness? Like, why is this a problem? Yeah, it's a problem to begin with. You know, we see bad trends in happiness in the United States and in many developed countries around the world. Most rich countries are getting unhappier. It's been a slight downward ticking trend since the late 1980s, early 1990s. in the United States, and in many developed countries around the world. Most rich countries are getting unhappier.
Starting point is 00:14:25 It's been a slight downward ticking trend since the late 1980s, really 1990s, and then it just tanked around 2008. And that was not really because of the financial crisis. It was because too many people were on social media. And social media just doesn't give you happiness. It makes you lonely. It sets you up for social comparison with other people.
Starting point is 00:14:44 You get a real deficit of a hormone, a neuropeptide that functions as a hormone called oxytocin, which is a hormone of bonding. You get a huge deficit of it. You tend to binge the social media because you want more, but you're not getting enough. It's filling up on burgers and fries. You can actually become overweight and malnourished simultaneously. That's what happens with social media. It's the junk food of social life.
Starting point is 00:15:10 And so that really drove it down, especially among young women, actually. That was the worst. And then, of course, corona. Coronavirus came and coronavirus just tanned happiness even further and happiness hasn't come back. So the real problem is that we have a happiness crisis. The second thing is that most people don't understand even what happiness is. You know, they think it's a feeling which is not.
Starting point is 00:15:34 Feelings are evidence of happiness. They're not happiness. That's like the smell of the turkey is evidence of Thanksgiving dinner, but they're not the same thing. That's feelings and happiness. So they need to understand it. And last but not least, too many people think that happiness is their destination and is not. It's getting happy yours. Oprah says the goal is happy yearness. You got to make progress all along
Starting point is 00:15:55 the way. And that's really what the goals have to be. So let's dig deeper on this happiness is not a feeling. I know we talked about it last episode, but in case people didn't listen to it, why is happiness not a feeling? Well, happiness is not a feeling because that would kind of leave it up to absolute chance. And it does have this vaporous quality to it. You know, happiness is the feeling I get when I'm doing the things that I enjoy or when I'm with the people that I love. And all those things are true, but that's not the happiness.
Starting point is 00:16:22 That's actually evidence that you're experiencing happiness. And happiness is something you can actually define. Happiness is a combination of three distinct phenomena. And we know this because in the scientific research, we've been able to measure self-evaluations of people's happiness that are living in different ways and they have different levels of these phenomena. Think of happiness as having three macro nutrients. So a lot of people who watch this podcast,
Starting point is 00:16:46 they know that if you want to get healthy, you have to get abundance and balance of protein, carbohydrates, and healthy fats. That's what they know. Those are the macronutrients of all food. The macronutrients of happiness are enjoyment, satisfaction, and meaning. And that's what we have to maximize.
Starting point is 00:17:03 And it turns out that all three of those things are super important and none of them are straightforward. We make tons of mistakes. And any one of those three I can tell you about the mistakes the people make. And so that's what we talk about in the book is how not to make those mistakes so that we can focus on enjoying life more, getting more satisfaction and getting a life full of meaning. And when we do that through emotional self-regulation and walk away from trying to get the feeling of happiness all the time, then we're not so distracted. And then we can focus on the building blocks of a happy life, which we also talk a lot about. So let's dig into macronutrients since you already brought it up. Let's start with enjoyment.
Starting point is 00:17:40 You make it clear in your book that that's not pleasure. So what's the difference between enjoyment and pleasure and why do we have to make that distinction? Great question. So pleasure is what we call a limbic phenomenon. Now the limbic system is a part of the brain that was evolved before the prefrontal cortex. The prefrontal cortex is the bumper of brain tissue right behind your forehead. It's the most evolved conscious human executive part of your brain.
Starting point is 00:18:04 It's your CEO inside your head. So that's what Hollis says. This is the way I'm going to get to work today because I see this traffic. This is the guest I'm going to have on my show. Those are all prefrontal cortex kind of decisions. Now, what motivates it? What motivates you to want to make decisions? And the answer is inputs, information, largely emotional information that's coming to you.
Starting point is 00:18:24 And that comes from your limbic system. Your limbic system is all about giving you emotions, anger, fear, sadness, disgust, joy, a sense of affection, surprise, interest, interest is a primary emotion. And all of that's evolved so that you'll survive and pass on your genes. It's all evolved. So here's the thing, the big mistake that a lot of people make. I don't want to have bad feelings. Oh, yeah, well, you're going to die.
Starting point is 00:18:48 You're going to die unless you don't have bad feelings. Why? Because they keep you alive every single day. You need fear. You need grief. You need sadness. You need anger. You need all these things.
Starting point is 00:18:59 Now, they can be maladapted. You don't need fear when you open up Twitter. That's stupid. I get that. But the whole point is, when a car is barreling toward you and you're in a crosswalk, you better feel fear through the amygdala of your brain, which is part of your limbic system and jump out of the way. So back to the conversation at hand. Pleasure comes from your limbic system because it sends a signal saying, that's a good thing to give you calories, to give you sexual partners, to give you all that kind of stuff.
Starting point is 00:19:25 It gives you inputs on how to survive and pass on your genes. That's not the secret of happiness, because that's the secret to addiction. That's the secret to hitting the lever of pleasure again and again and again. To get enjoyment, which is a true source of happiness, you need the source of pleasure plus people plus memory. Why? Because you need relationships and memory. You need to have the experience of that pleasure in the prefrontal cortex of your brain, in the executive center of your brain. Here's the way to think about it without all the neuroscience. If there's something that gives you pleasure, don't do it alone.
Starting point is 00:20:00 If you're doing it alone again and again and again, you're going to do it compulsively and it will lead to addiction. And that nobody has ever said, you know the secret of my happiness, methamphetamine. Nobody's ever said that, right? Nobody's ever said that. And so anything that you do behaviorally or chemically, the role of thumb is add people and memories. You know, so you don't have to get rid of anything, but add people and add good memories that you're making. And then you'll get into a healthy lifestyle that give you enjoyment and that leads to happiness. So a good example is like, don't eat ice cream alone. If it gives you pleasure, go and like have an ice cream date with a friend instead. Exactly right. Exactly right. If you eat ice cream alone, you'll eat three times as much,
Starting point is 00:20:39 right, because you want the pleasure, the pleasure, the pleasure, hitting the lever. There's a neuro modulator in the brain called dopamine that we've all heard about. That's this anticipation of reward. And when you're by yourself looking for pleasure, you'll hit that lever again and again and again. When you're with people, you don't. You actually don't do that.
Starting point is 00:20:56 Now, by the way, there are exceptions to this. Never drink alone, of course. But also, make sure all your friends are not drunks. Because, you know, that's kind of the special case of we're doing it together might actually make it worse. By the way, if you do that, you probably won't have memories. So that that made me. Well, the next one is satisfaction. So what needs to happen for people to actually feel satisfied? And what are the common reasons for people to feel unsatisfied with their life?
Starting point is 00:21:26 Yeah, so satisfaction is the joy you get after struggle. Now, young and profiting, you know what this is all about because you can defer gratification. If you wanna be a successful person, you know how to defer gratification. I bet you everybody of the hundreds of thousands of people who are regular listeners to this podcast, they defer gratification,
Starting point is 00:21:47 they've been doing it since they were kids. That's why they're listening to this particular podcast. I don't have to tell you to do that. The problem is, and you'll get the joy. The problem is it doesn't last. That's the problem with satisfaction. So Mick Jagger, I was saying, I can't get no satisfaction.
Starting point is 00:22:00 He's actually still singing that. He's like a hundred. That song has been popular literally since I was one and I'm 59 years old. That's an old song. That's a popular song because it speaks this truth. But the real truth is that you not that you can't get no satisfaction. The real truth is you can't keep no satisfaction. The problem is you get it and it goes, you know, I get the promotion and then I'm like struggling again. I get the raise and the day I enjoy it is that I find out about it.
Starting point is 00:22:29 Not even the day it shows up in my check. I think that if I get that relationship, it's going to give me satisfaction forever. And I'm actually kind of bored two weeks in. What's wrong with me? And the answer is, nothing. Your brain is not evolved to let you enjoy things forever because if you did enjoy things forever, you wouldn't actually stay on the wheel, you wouldn't keep running. You'd end up admiring something wonderful and
Starting point is 00:22:51 beautiful in your life while a tiger sneaks up behind you and makes you lunch. You've got to be ready for the next set of circumstances. So nature makes you think you're going to enjoy things forever, but you don't and you never figured out. So here's the workaround. Here's that glitch in the matrix that we can exploit. Real satisfaction is not about having more. That's the formula most people have. More, more, more. How do I get satisfied?
Starting point is 00:23:16 More? Simple, right? No, no, no. Satisfaction is all the things that you have divided by the things that you want. Can I think about that? Everybody remembers their high school fractions. You got a numerator, you got a denominator. If you want the number to go up, the inefficient way to do it is to increase the numerator.
Starting point is 00:23:35 The really efficient way to increase the number is to decrease the denominator. You don't need to manage more, more, more, more. That'll take care of itself, young and profiting strivers. You need to want less, more, more, more, more. That'll take care of itself, young and profiting strivers. You need to want less, less, less, less. You need to want less strategy and life. Ready for that? That's not a bucket list. That's a reverse bucket list that we're talking about.
Starting point is 00:23:57 And if you even think about that, your life is going to start to change and you're going to start to get happier, that satisfaction. Let's hold that thought and take a quick break with our sponsors. Okay, young profitors, let's play a game I want you to brainstorm. What's something that works so well that's basically magic. I can think of a few things.
Starting point is 00:24:17 Noise canceling headphones, air conditioning. What about selling with Shopify? That's right when I decided to launch my online course, I went for a magic instead of driving myself mad. I went for done for me, plug and play. Because you know what? I needed to focus on a perfect offer, the perfect messaging, the perfect positioning, the perfect course. I needed to focus on what I do best, making great content and marketing. And when it comes to building websites or creating an e-commerce platform, that's not my expertise. I let Shopify do all that heavy lifting.
Starting point is 00:24:52 Shopify is the global commerce platform that helps you sell at every stage of your business. From the Launcher Online Shop Stage to the first realized store stage, all the way to the, did we just hit a million orders stage? Shopify is there to help you grow. first realized store stage all the way to the did we just hit a million orders stage. Shopify is there to help you grow. Shopify helps you sell everywhere from there all in one ecommerce platform to their in-person POS system. And guys, they've got the ecommerce game on a lock. 10% of all ecommerce in the US is happening on Shopify. Shopify helps you turn browsers into buyers with the internet's
Starting point is 00:25:25 best converting checkout. 36% better on average compared to other leading commerce platforms. And now you can sell more with less thanks to Shopify Magic, your AI powered all-star. Shopify literally has Magic now. They're always innovating and now leveraging AI to make your life easier. I love how Shopify provides me with detailed analytics and reporting tools so I can track all my core sales and I'm able to implement things like chat bots, multi subscriptions, discounts, payment plans, promo codes, Shopify has all the features that I need to run and grow and scale my YAT media academy. Shopify is the global force behind all birds, Rothies, Brooklyn and millions of other entrepreneurs of all sizes across 175 countries. And I actually just interviewed the CEO of all birds and it was awesome.
Starting point is 00:26:14 They made over a million dollars in their first month with Shopify. I can't wait for you guys to hear this founder story. It is so inspirational and they just IPO'd. 10 years later, they are still on Shopify. Shopify grows with them because businesses that grow grow with Shopify. Sign up for a $1 per month trial period at Shopify.com slash profiting and that's all lowercase. Again, that's Shopify.com slash profiting. You can sign up for a $1 per month trial period at Shopify.com slash profiting. You can sign up for a $1 per month trial period at Shopify.com slash profiting, and that's all lowercase. Pfft! Young and profitors,
Starting point is 00:26:52 what's a game where no one wins? The waiting game. When it comes to hiring, don't wait for great talent to find you. Find them first with indeed. When you're hiring, you need indeed. Indeed is the hiring platform where you can attract interview and hire all in one place.
Starting point is 00:27:08 Indeed is the only job site where you only pay for applications that meet your must-have requirements. And candidates you invite to apply are three times more likely to apply to your job posts than candidates who only see it in search, according to US and deed data. What I love about Indeed is that it does all the hard work for you. It shows us quality candidates whose resumes fit our descriptions immediately after we post up, and then we get matched with quality candidates instantly. According to
Starting point is 00:27:36 TalentNest 2019, Indeed delivers four times more hires than all other drop sites combined. Indeed streamlines the hiring process with powerful tools that help you find match candidates. With instant match, over 80% of employers get quality candidates who's resume on indeed matches their job description, the moment they sponsor a job. At YAP, we use Indeed to hire all of our new talent. That is the first place we go to put up our job posts. Join us and more than three million businesses worldwide
Starting point is 00:28:06 that use indeed to hire great talent fast. Start hiring now with a $75 sponsor job credit to upgrade your job post at indeed.com slash profiting. Offer good for a limited time. Claim your $75 credit now at indeed.com slash profiting. Just go to indeed.com slash profiting and support the show by saying you heard about it on this podcast. The third macro nutrient is purpose. And you say this is most important.
Starting point is 00:28:40 One, you say that we can make do without enjoyment and even without satisfaction, but without purpose, we're utterly lost. Why is that? Yeah, people are made for meaning. This is sort of the divine element in human life, is that we have to have a sense of why we're here, of why things happen in our lives. The direction that our life is going so that we can make progress. Otherwise, we'll just kind of go in circles. And last but not least, we need this feeling like it would matter if we weren't here, that sense of significance.
Starting point is 00:29:11 Now, a couple of things about meaning, meaning to find a sense of meaning in life requires a lot of pain. And this is the biggest mistake that a lot of young people make. If you went back to 1969 to Woodstock, I wasn't there. I was a little kid, you know, like four. And my parents wouldn't let me go because they were squares, right? But the hippies used to say, if it feels good, do it, right? That's awful life advice. That's like life ruining life advice because you're hitting a pleasure lever over and over and over and over yet.
Starting point is 00:29:42 And a lot of hippies wound up ruining their lives. but we've got an equally anti-hippie message today that's equally dangerous, which is if it feels bad, make it stop. If I'm suffering, there's something wrong with me and I got to go get treated immediately. Now, I got it. There are certain things with anxiety and depression that people have to take care of, but the truth is, suffering is really normal. If you're trying to do hard things and you're trying to live your life like an enterprise, you're going to suffer a lot. And you got to suck it up because that's the only way that you're going to find meaning. It's
Starting point is 00:30:13 the only way you're going to get strong and resilient is by going, bring it on. That's super important. The second thing that's worth keeping in mind is that people don't know the questions, the answer to find their sense of meaning. So they're just kind of hoping that meaning will find them and it's not true. So I actually have a little test to see if somebody has a sense of meaning in their life and I have a project for everybody watching us if they want their life to have more meaning. Okay, you ready? Yeah.
Starting point is 00:30:40 Okay. My average student is 28 years old and I bet you the average age person who's watching and listening to us right now is 28. So this is like, you're perfect. Okay, you need answers to two questions. Here's the quiz. If you don't have answers that you really believe to these two questions, there's a meaning problem.
Starting point is 00:30:57 But that's actually an opportunity for you to go on a quest, a vision quest to find your answers to these two questions. So I'll go slow because I know people are getting up pencils on this, the two question tests. There's no right answers, but you have to have answers. Question number one, why are you alive? You got to have an answer and a lot of people are like, I don't know, sperm and an egg, I don't know, you know, stork beats me, why am I alive? And there's two ways to answer that. Either why were you created? What cosmic entity created you?
Starting point is 00:31:28 Or what do you want earth to do? There's two ways to answer that question. But you gotta have one answer to the other. Here's the second question. Now it gets heavy. For what would you be willing to die today? This is a showstopper for a lot of people. Because a lot of people is like, nothing really.
Starting point is 00:31:44 It's like, I wish there were something, but I don't know. I mean, you can make stuff up so you look good and noble. But this is an internal question. It's really a question that's written on somebody's heart. So then, if you don't have answers, real answers, there's an issue, but it's a huge opportunity. These are the questions to find your answers to.
Starting point is 00:32:02 You gotta go look in. You gotta discern this. And I've seen this with my kids, you know, my kids are in their 20s. My middle son, his name is Carlos, he's a good dude. He's all about it. But you know, in high school, he was like a lot of, you know, teenagers, he was kind of looking for himself and he wasn't even having fun, which is the problem, right?
Starting point is 00:32:21 And the reason is because he didn't have this sense of meaning in his life. So when he's graduating from high school, I did what I do with all of my kids, which is your life is an enterprise. You're the startup entrepreneur. I'm VC, right? And since I'm VC, I get a business plan.
Starting point is 00:32:36 If I'm an investor, I get a business plan. So go write your business plan. Super fun being my kid, right? Hala, Bet your West is like, two bad Brooks is not my dad, yeah, right? No. And I made him when they were juniors in high school, right? They're a business plan. And that was going to be really what they thought the next 10 years of their life was going to
Starting point is 00:32:49 look like. No actual business sticks to its business plan, but you have to have a business plan. So you have intention is the whole point. And if it was not original enough, I sent it back for revisions. So Carlos's business plan goes back for like six rounds of revisions. Because you know, he was was like, I don't know I guess I got to call it and I'm like no, you're not No, you're not you hate school. I mean to go to college. I didn't go to college so it was 30 So I know that it's fine But I need something original. He's like, you know, I want to find the answers to those questions
Starting point is 00:33:19 And I think I'm gonna find those alone Outside working with my hands. I said, okay, I'm listening. And so I went to his business plan when he was gonna be a farmer. Now there's no farmers in my family for like 125 years. Or college professors. We're musicians. You know, it's like farming. So he gets a job as a dry land wheat farmer in Idaho.
Starting point is 00:33:41 I think we got. He's picking rocks out of the soil. He's making 15 bucks an hour, but he's working so many hours mending fences, driving a combine. He's making a bunch of money. And then the second part of this plan kicks in, he joins the Marines at 19. Boom. I mean, he goes to basic training and infantry training battalion, and then, you know, then he becomes a scout sniper, which is a branch to the special forces. And now my son, 23 years old, married, corporal Carlos Brooks scout sniper,
Starting point is 00:34:12 US Marine Corps. And I ask, yeah, I know. And it's like, that's all him. It's not me, it's like, I'm not a military guy. But I ask him and he's got his answers, not my answers. Why are you alive? Because God made me to serve. For what would you be willing to die? He says, for my faith and for my family and for my friends and for the United
Starting point is 00:34:31 States of America. Boom, mic drop. And again, people watching us, you might be like, yeah, that guy's drinking the Kool-Aid. Okay. But those are his answers. And he's, Holly, he's happy. Yeah. Because he found his answers. So something as I was reading these macro-nutrients and learning more about them, I realized that you're really a proponent of hard work and not cutting corners, right? This isn't easy. Again, it's not pushing the pleasure button and getting a dopamine rush. This is about hard work and doing the work.
Starting point is 00:35:03 Is that right? Yeah, for sure, for sure. And everything in life is really about that. But the whole point is, I don't have to convince your audience. I mean, I have to convince a lot of audience, so I don't have to convince your audience that hard work is awesome. Hard work is the best.
Starting point is 00:35:17 It's so fun, it's so satisfying, it's such a big payoff. And for the more that discipline is the kind of thing where you get just so much better at it. And so one of the things that I do with a lot of young people is I really work on their discipline so they can get into the space where hard work gets more fun and is more interesting. And I'll give you an example of what how I do this.
Starting point is 00:35:38 For almost everybody, you have to divide up your day between grunt work and creative work. So for you for sure, you have this big popular podcast. And part of your day is stuff that you can do without a lot of creativity. And part of your day, you need tons of creativity and ideas. Put the creative part of your work from 8 to 11 in the morning. And here's how to do it. Here's how actually how to neurochemically set yourself up for this with pure discipline.
Starting point is 00:36:03 If you want a three hour window of pure creativity, you have to maximize the dopamine to your prefrontal cortex. This is the neurotransmitter of the anticipation of reward and focus and creativity. It's an amazing thing, but you have to optimize it. The way to do that, if you can do that at 8 o'clock or 7.30 in the morning, which is the best time to do it, get up at 4.45. I kid you not, 4 7 30 in the morning, which is the best time to do it. Get up at 445. I kid you not. 445 in the morning every day. Work out usually resistance training from 5 to 6 without taxing your creativity. Don't listen to me giving a neuroscience lecture while you're working out.
Starting point is 00:36:36 Plus, actually when you're doing lifts, your blood pressure will go up too much and you won't be able to concentrate and you'll miss the most important parts. Five to six. Take a shower, do your meditation or your prayer or whatever your concentrated spiritual or philosophical work is. Maybe you're reading the stoic philosophers. That's when you use that particular time. Then take your caffeine. Make sure you haven't had any caffeine until that point.
Starting point is 00:36:59 Tank up on caffeine and you'll be in the zone. Phone off, no distractions. you'll get three solid hours. And you will, I mean, people will be like, how are you getting all this done? And the answer is that. That's actually how you do it. So discipline leads to hard work, leads to results, leads to great fun and good times.
Starting point is 00:37:22 I love that morning routine. Okay, so another key concept in your book is happiness is a choice. Now you give a story about your mother-in-law, I believe. Can you please tell us that story? My mother-in-law, she died last year at 93. She had a good long, that was okay. She had a good long life.
Starting point is 00:37:41 But she really, it didn't look like things were gonna go really well for her. Now early on, she was grew up in Spain. I mean, she's Spanish, my wife is Spanish, and so all of my in-laws are in Spain. She experienced the Spanish Civil War up close and personal. Her father was a surgeon for the Republican side of the Spanish Civil War, which was the people that were fighting the fascist dictatorship. Their side lost.
Starting point is 00:38:03 He was a battlefield surgeon. He was accused of something. Anyway, he spent a bunch of time in prison after the war in the Canary Islands, which is where my mother-in-law wound up growing up. Sounds sad, sounds hard. It turns out tons of people around, lots of, you know, his parents loved each other. They saw their father every day, even though he's in prison. He had a super great childhood, despite these adverse circumstances. Okay, good news so far. Okay, turns out that because of her father, that the guy in the next jail cell over introduced my mother-in-law, which was a teenager,
Starting point is 00:38:35 to a guy she fell in love with, who became her husband. Even better, right? Turns out he wasn't a super good husband, and this is an old story. So the Spanish Civil War doesn't set back her happiness, but getting married does. So he runs off multiple times, finally leaves definitively with another woman when my wife is six. No child support, poverty, and the lights are shutting off, it's just the worst. And furthermore, she was for whatever reason still in love with the guy. So my wife said that
Starting point is 00:39:03 when she was a little girl, she was here mother at the window crying. She might see him as he went past. It was just awful. She said, okay, so this goes on for a number of years until, and I learned about this later for my mother-in-law because she and I were really, really close. I was as close to my mother-in-law as to my own mother. I loved her so much.
Starting point is 00:39:19 And I've known her for, I've been married 32 years. So of course, I knew her for decades. She said that when she was 45 years old, she woke up one day and she had this like, flash of realization. She had been hoping and waiting for the whole outside world to change so that she could get happier. She said, I can't do that.
Starting point is 00:39:40 I can't change the whole world. I can only change one thing. Me. So she started thinking to herself, what could I change about me that would change my circumstances? I thought about it, she thought, well, the problem is I am still stuck on being an appendage to that guy and he's gone.
Starting point is 00:39:58 I need to actually become an appendage. So she went back to college. She got her teaching degree. She became a teacher in the public schools, teaching super marginalized immigrant kids and like the worst neighborhood in Barcelona where they lived at that time. And the result is over the next few decades
Starting point is 00:40:13 she had a career she loved, kids she loved, friends that adored her that she worked with. And about 14 years later, he's the weird thing, Hala. Her husband wanted to come back. And the reason is because she was different. She was like independent and she had it going on.
Starting point is 00:40:30 He's like, can I come home? I'm sure that the other woman had thrown him out, by the way. Anyway, can I come home? And she thought about it. She's like, I don't need this, but I want it. And she invited him home and their marriage was great until the end. Keith, I'm 29. And you know great until the end. He died in 89. And,
Starting point is 00:40:46 you know, by the end, her health was terrible. And so she was bed ridden. He was doing all the cooking. He would lift her in the bed. He loved her. He took care of her. And so she said, in the end, she said, you know, we had 54 really wonderful years of marriage. Of course, we were married 68 years. But he was, you know, it was pretty rough for those 14 when he was gone. But the 54 years that we had that were really beautiful, especially the last ones were wonderful. That was because she built the life that she wanted around four basic pillars. Her faith, her family life on her terms, including her marriage, her friendships, which were her friends, and getting a job where she
Starting point is 00:41:25 served other people and earned her success. And those are the four pillars that all of us need to build our lives on as well. So I hope we get to touch a little bit on those pillars. I know we did touch on the work pillar earlier in this conversation. Hopefully by the end we get time to talk about the other three. But first, I want to talk about some tactical ways that we can improve our happiness right away. One of the ways you say is learning how to better manage our emotions. So, first of all, why is it important for us to be more aware of our negative feelings and emotions? And why are those negative feelings and emotions actually not a bad thing? Yeah. So, to begin with, you die without them. You die without the bad feelings. Because your bad feelings are alarms
Starting point is 00:42:05 that something's going on that you got to pay attention to, but they're maladapted in modern life. You know, we have the same physiological stress reaction to being chased by a tiger and getting a really bad tweet. You know, I mean, that's not normal that we have the same, but, you know, because we're very kind of rudimentary creatures and we're not adapted to the modern environment very well.
Starting point is 00:42:24 So that means that we don't need to regret our bad feelings, our bad emotion, or our negative emotions. What we need to do is to understand them, to manage them so we can learn and grow from them. That's the goal. The goal is not to eradicate them because we don't want to die and we actually need them, but we got to make sure that we have enough knowledge
Starting point is 00:42:42 so that when they're maladapted or they're becoming a source of rumination and even mental illness that we have the knowledge, the self-knowledge and practice and techniques that we can actually treat ourselves a little bit without feeling so helpless all the time. Or God forbid turning the substances, which so many people do to numb themselves. So that's really why emotional self-regulation is so critically important. Now, here's basically how it works. We already talked about the limbic system and emotions.
Starting point is 00:43:09 These are simply their signals that come to the very ancient part of your brain, you know, the brain, stem and all that, that says something's moving around you, you smelled something, you heard something, that sends a signal to your limbic system that that should turn into an emotion, which is a machine language that will deliver to your prefrontal cortex so that you can react. It's a relay, this limbic system. If you don't actually use the relay, if you don't actually figure out what your emotions are so you can react the way you want, then you'll just be a limbic. You know, you feel angry, you yell. You feel sad, you cry. You see something funny, you burst out laughing.
Starting point is 00:43:47 It's like a little kid. Is that monkey brain? Is that the same thing as monkey brain? Well, monkey brain is one that just can't focus on anything for any period of time. That's really not here all the time, but it is a monkey brain for sure. I mean, the whole point is it's kind of like emotions or ghosts in the ghosts are running the show. Or maybe it's the CEOs in front,
Starting point is 00:44:06 but the CEOs not paying attention, and the workers are running around the company doing whatever they want without a leader. So the way to deal with this is you need to move the experience, you need the emotions, but you need to move the experience of the emotions into the prefrontal cortex of the brain, and there's a bunch of ways to do that.
Starting point is 00:44:23 That's called medic cognition, being aware of your own thinking, being aware of your own emotions, medic cognition. How do we do it? Number one, you got to put time between your emotions and your reactions, and you have to experience them in the executive centers of your brain. That's why when you learn to meditate, one of the things you'll do, and I've studied meditation for years and years and years and years. and one of the classic meditation techniques is to say,
Starting point is 00:44:48 I'm gonna look at myself as if I were another person. So you sit in meditation in the quiet of your room and you say, Hala is feeling sad right now. Why is Hala feeling sad right now? Something happened, oh yes, indeed. Well that's an interesting feeling, isn't it? I think that's actually an overblown feeling.
Starting point is 00:45:03 You might be related to something else and you look at yourself analytically. That's a really good way to use fitting and meditation. Journaling, outstanding. You can't write something unless it's in your prefrontal cortex. And so writing about your feelings, just to yourself, and then burning the notes if you need to. Super important.
Starting point is 00:45:20 I mean, there's all kinds of ways. Therapy is supposed to do this. If you have a therapist who says, I'm gonna teach you about you two thumbs up. If you have one who says, I'm gonna solve your problem, run. Because that's actually not gonna be useful to you. Prayer is incredibly useful.
Starting point is 00:45:35 You know, people who have traditionally religious practices, you know, sitting in prayer and asking God to help you with your emotions is moving them into the prefrontal cortex of your brain. Then what's in your prefrontal cortex, you got choices, man. You can decide how to react. You can substitute one emotion for another. You can decide to disregard emotions by simply observing the outside world.
Starting point is 00:45:57 You got a whole repertoire of ways that you can manage yourself. Medicognition to me is very, very interesting. Basically, you're observing things as if they're happening to somebody else. You mentioned journaling, right? So let's talk about that because I thought that was a really cool strategy to try to do this. How can we learn from traumatic experiences through journaling? The problem with a lot of traumatic experiences for people is that they're a ghost in the brain. They're unsupervised. The memories, the sensations, they're purely limbic. And they're uncomfortable, so the natural tendency is to want to make them go away.
Starting point is 00:46:34 Now, some people make them go away by numbing them with drugs and alcohol or other kinds of behaviors that are compulsive and addictive and not good. Other ways to do that are to kind of accept them, but never really to analyze them very much at all, to kind of identifying oneself as a victim, to get kind of the victim identity. This is a very unhealthy thing to do that leads to a lot of misery.
Starting point is 00:46:57 And by the way, when you are a victim, you tend to make a lot of misery around you. You know, that's when you go into the, you get radical politics and you spend too much time on social media, it's like, don't do that. Then you're going to spread your misery around. The way to deal with this, and sometimes it's very important to have the help of a therapist to do this, is to say, I want to understand these feelings that I'm actually having. It doesn't mean you have to recreate the feelings. Now, they're plenty there, but to look at
Starting point is 00:47:22 these things from a certain remove, to say, this thing is really, really on my mind. What exactly, to name the emotion that you're actually feeling, it's like, I'm feeling residual fear every time this thing comes up. I'm feeling real sadness about something that happened to me. And to say, not to think about the event, but to think about the sadness itself, to really think about the fear itself, to think about how it makes you feel in the pity or stomach, that it raises your blood pressure and your cortisol and your stress markers that is doing all this
Starting point is 00:47:52 stuff and really notice that. You don't need to go over the source of your fear because you've gone over that a billion times, but to go over the sensation itself, then actually your understanding that feeling in your executive centers, and that's your CEO being alerted that your leader needs to be a leader. We'll be right back after a quick break from our sponsors. Young and profitors, even though I interview the brightest minds in the world, I still seek out ways to keep on learning to become a better entrepreneur and a better leader. And that's why this year I committed to taking one class on masterclass every single month in order to continue learning beyond what I learn on this podcast. And this fall you can join me too.
Starting point is 00:48:35 Learn from the best to become your best with masterclass. From leadership to negotiating to creativity to cooking. Whether you're watching masterclass on TV, listening in audio mode or on their website, the quality of classes are exceptional and worth every penny. You might be wondering how much would it cost to have one-on-one classes with one of the world's best? Well, that easily could be tens of thousands of dollars, right? But with Masterclass's annual membership, it's just $10 a month.
Starting point is 00:49:02 That's right, just $10 a month for unlimited access to all 180 plus instructors, including icons like former FBI agent Chris Voss teaching the art of negotiation, Esther Peral teaching relational intelligence, and Anna Winter who teaches creativity and leadership. And the content is so good, it's so detailed, it's like masterclass instructors are your own personal mentors. In this information-saturated era, I want to make my message count. Daniel Pink, the author of Tissela is Human, has been on Young & Profiting podcast twice, but I wanted to learn more from him.
Starting point is 00:49:36 So this month, I've been taking his masterclass to practice my ethical sales and persuasion skills. I've discovered tactics for achieving better outcomes in my day-to-day interactions, whether at home or at work. Daniel's class taught me how to attune myself to another person's state of mind so I can always cultivate a meaningful connection. I can't wait to take Sarah Blakely's self-made entrepreneurship class next month. Don't miss out on this incredible opportunity to empower yourself. And right now, our listeners will get an additional 15% off an annual membership at masterclass.com slash profiting. That's right, get 15% off
Starting point is 00:50:10 right now at masterclass.com slash profiting. That's masterclass.com slash profiting. Young and profitors, I've been working out consistently since I was 16 or 17 years old. And even though I have a lot of experience when it comes to working out, that doesn't mean that I still don't sometimes get in a rut. So when I was offered a chance to try co-pilot, a one-on-one remote personal training service, I just couldn't resist. I was so excited to try it and co-pilot has completely changed my workout game. Co-pilot is a real deal. It's all about accountability. You get a real-life trainer who customizes your workouts, checks on your progress, and
Starting point is 00:50:49 provides the support and guidance that you need to stay on track. Co-pilot is also all about flexibility. Whether you prefer hitting the gym or working at home, I like to do both. It's designed to fit seamlessly into your routine. And my favorite part about Co-pilot is the affordability. I've only used personal trainers for like a few sessions and then I feel guilty about how much it costs. And so co-pilot is affordable.
Starting point is 00:51:14 So your wallet will thank you. And my assigned coach on co-pilot is awesome. She's my fitness BFF, her name is Megan, and we talked on the phone. She asked me what I wanted to work on and now she sends me routines three times a week that target what I'm working on. And like I said, even though I have so much experience with working out, when I go to the gym, I just end up doing the same stuff.
Starting point is 00:51:33 And you need to keep your body on your toes if you want progress. So with co-pilot, it helps me do that. It's so easy to use, I pull up my workouts on my smartwatch while I'm working out, and then it prompts me on what I need to do, counting me down and everything. It's really pushing me to the next level. The app even reminds me to take my vitamins. How cool is that? I'd love for you to follow my lead
Starting point is 00:51:54 to get fit and feel fabulous. Give Copilot a try to find out why it was listed by Forbes as the top rated personal trainer app of 2023. Head to go.mycopilot.com slash profiting to get a free 14-day trial with your own personal trainer app of 2023 had to go dot my co pilot dot comp slash profiting to get a free 14 day trial with your own personal trainer. That's go dot my co pilot dot comp slash profiting to get a free 14 day trial with your very own personal trainer. Go to go dot my co pilot dot comp slash profiting. Take a back seat and let co pilot help you reach your
Starting point is 00:52:22 fitness goals. In today's ever-changing world of business, online banking is an absolute must-have for entrepreneurs and business owners like you and me. Just think about it. By 2025, there'll be a whopping 216.8 million digital banking users in the US alone. And that's why I need to tell you about Relay, an online banking platform that takes convenience, efficiency, and strategic financial management to a whole new level.
Starting point is 00:52:48 With Relay, I have complete autonomy and control over my business finances. I can easily set up and manage accounts, issue debit cards, grant secure access to my team members, and handle various transactions without having to jump through hoops or rely on customer service reps. Plus, I can finally say goodbye to those pesky account fees, overdraft charges, and minimum balance headaches that used to eat into my profits. One of the coolest things about Relay is how well it sinks up
Starting point is 00:53:14 with the profit first accounting method. If you're curious about this method, we use it at YAP Media and you can learn all about it in episode number 219 with Michael McCallowicz. Rel, let's you create up to 20 individual accounts and let's you automate your profit first percentage allocations with clever transfer rules. It's like having a financial sidekick who's always one step ahead of you. And here's the essay on the cake. Really has teamed up with all point plus ATM locations, making it a breeze for businesses
Starting point is 00:53:44 to deposit cash all across the US without annoying surcharges. Talk about convenience, am I right? Picture this, you can have up to 50 physical or virtual debit cards at your disposal to effortlessly manage your spending. Whether it's ACH transfers, wires or checks, relay has got you covered,
Starting point is 00:54:02 allowing you to make unlimited payments without any of the usual hassles. It's time to take the lead in your financial race and cross the finish line with confidence. Apply online and sign up to Relay for free. Go to RelayFI.com-sash-profiting. Again, sign up for free at RelayFI.com-sash-profiting. Relay is a financial technology company not an FDIC-insured bank.
Starting point is 00:54:24 Banking services and FDIC-insured bank. Banking services and FDIC insurance are provided through Evolve Bank and Trust and ThreadBank, members of FDIC. The Relay Visa debit card is issued by ThreadBank, pursuant to a license from Visa USA Incorporated. I want to talk about mirrors because that was one of the most fascinating things that I read in your book was the fact that we need to be more about other people unless focused about ourselves. And you say to avoid mirrors and even digital mirrors like googling ourselves, selfie on Zoom, social media mentions and things like that. So I thought that was really interesting. Can
Starting point is 00:54:59 you tell us about that? Yeah, there's a lot of philosophical work and even work from Buddhism and other religions about what's called the I self and the bliss that actually comes when we when we decide Metacognitively to disregard all of the inputs You know all of our feelings in and of themselves so that we can be in the state of looking outward There's a phrase in the in the New Testament to the Bible in the Christian Bible, judge not left, ye be judged. And what that basically is when you're going around saying, you know, this coffee is bitter and crummy and this traffic is terrible and you know,
Starting point is 00:55:33 just judge, judge, judge, judge. You're basically giving the world and you're giving permission to everybody to be judged. And it's all social comparison and then it's looking in mirrors and it's just life is misery. So the way to get around this is to have a strategy of actually not thinking about yourself or referring to yourself and the right way to start is by manually getting rid of the mirrors in your life. I work with a guy pretty consistently now, it's a pretty well-known guy who in an earlier part of his life, until his late 20s, he was a fitness influencer
Starting point is 00:56:08 and a fitness model. So I mean, this is serious. To do that, you have to have, you know, discipline beyond what is actually even healthy to be sure because you know, yeah, single-digit body fat all year round, really high muscle mass all year round. He didn't wanna take PEDs, meaning that he never could eat
Starting point is 00:56:27 anything that he wanted. He always had of his fitness on point. I mean, he was social media and he was on magazines and like the whole deal. And he was completely miserable. He went 10 years not eating anything that he liked and I was feeling kind of grumpy and feeling sort of sad. And the truth is, you will mess up your hormones
Starting point is 00:56:43 if you sit at single-digit men hormones if you sit at single digit men, if men sit at single digit body fat or women are under 18% body fat for extended periods of time, you're gonna mess up your hormones. And that's gonna mess up your emotional life and that was what was going on for him. So he figured out that what he needed to do
Starting point is 00:56:57 was to get away from this addiction to his image. He was addicted to his image and so many people are. They're like, I'm gonna check my mentions That's dopamine by the way. It's a dopamine hit Did people like my post, you know, whatever happens to you? Did I get no followers? Yeah, yeah, yeah, that's the way that whole thing works. So here's what he did He actually he's a fitness influencer might do he got a new job You know, he actually got a job that didn't require that he be you know beat naked all the time basically
Starting point is 00:57:24 And he took all of the mirrors out of his house He actually got a job that didn't require that he'd be naked all the time basically. And he took all of the mirrors out of his house, 100% of the mirrors out of his house, and then he showered in the dark for a year. So, he didn't know if he had abs. For a lot of people watching this, they're like, yeah, yeah, yeah, I don't have that problem. Well, you do. You do. It's probably the mentions on your social media and you're hitting the app too much. And so probably you need to get the app off your phone, make
Starting point is 00:57:48 it harder to look at and put a moratorium on looking at any of your mentions and then limit your social media to a total of 30 minutes a day across all platforms. And trust me, your outlook on life is going to change because you're going to be focused outward and not inward. So very much. And you're're gonna get happier. As sure as Hollen and I are sitting here, you're gonna get happier. Yeah, so I guess a part of that is a little bit confusing to me because I always feel like when you look your best,
Starting point is 00:58:13 you dress your best, you've got like for girls, you put on your makeup, you feel confident, you feel happy. So for me, also isn't there a balance because if you totally don't care about that, could you also be unhappy because you're not presenting yourself in the best way? Yeah, I recommend presenting yourself in the best way, but not looking at yourself.
Starting point is 00:58:32 That's what it comes down to. Not looking at yourself. Yeah, not looking at yourself. It's like, you're sure, I'm gonna put on a nice suit and I'm gonna go out and I'm gonna give a speech. You know, I'm gonna make sure that my shoes are shine just because I wanna make a good impression on people. I wanna make a professional impression on people.
Starting point is 00:58:44 But let's also think about what we're trying to do to not go too far. If you're a married person, you shouldn't be trying to do everything you can to attract a person that's not your spouse. It's kind of productive. All it is is sheer ego and mirrors is what it comes down to.
Starting point is 00:58:59 So absolutely, look your best to be productive and so you can feel professional and you can feel kind of spiffed up, and that's great, but stop looking at yourself is the whole idea. You're gonna go crazy doing that. And furthermore, you're gonna miss life. You're gonna miss everything.
Starting point is 00:59:14 You'll be able to look in the mirror and it's like, you know, Haley's comet is going past. Here's like a little story to remember about this. There's this old Zen Buddhist colon. A colon is a riddle. The Zen Buddhist monks will train their junior monks by giving them these like perplexing little stories that they're supposed to think about. And that's probably learn Zen Buddhism based on these riddles.
Starting point is 00:59:34 There's one that does this. There's a story of a junior monk who's walking down the road by himself, a path in the forest. And there's a senior monk, an old man coming toward him, then he recognizes him. And the junior monk says, where are you going? And the senior monk says, I'm on a pilgrimage. Pilgrimage, young man says, wow, where's your pilgrimage taking you? And the senior monk says, I don't know. And the junior monk says, why don't you know? And the senior monk says, because not knowing is the most intimate form of knowledge. Now here's the key thing.
Starting point is 01:00:07 Here's the point, not knowing where your life is going to take you requires that you be looking outward and being open to adventure. And if you're looking in the mirror or checking your mentions and like me, me, me, me, me, me, first of all, it's boring, boring, boring. But the second thing is you'll go mad and third and last but not least, you're going to miss the most interesting things in life because not knowing is the most intimate. Yeah. So it's important to observe life, but you also say it's important not to judge. Can you define what judging is and how we can avoid it if we have that bad habit?
Starting point is 01:00:40 Yeah, judging is actually not outward. Judging sounds looks like you're looking outward. Judgment is all inward because when you judge something, it's your opinion. It's your cast on what you're looking at, right? So if you can go an hour, just try it super hard. You go an hour and not say, I hate this traffic, this traffic is terrible. Say, the traffic is unusually heavy today.
Starting point is 01:01:02 No judgment, right? This coffee has a strong bitter flavor. Not, I hate this coffee. What crummy music? Say, I haven't heard this music before. It's not the kind of music I usually listen to. Observe without judgment. Because basically, when you observe with judgment,
Starting point is 01:01:19 it's just like looking and looking at your reflection and the thing that you're staring at. And then here's the best part that you get when you judge less. You will judge yourself less, because everything that you're doing is giving yourself permission and others permission to judge you.
Starting point is 01:01:33 And that's all social comparison and that's just the thief of joy. That's just misery is how all that social comparison. You can go through life. Now, if you can go through a day, if you can go through an hour just by walking down the street and just looking outward at the majesty of the universe
Starting point is 01:01:49 and not judging anything, it's gonna blow in your mind. It's gonna change your brain chemistry. And if you practice that every day, things are gonna start to change. Yeah, I feel like those are the two areas that I could work on most, the mirrors and the judgment and just reframing everything. So in your book, you have four pillars for happier lives.
Starting point is 01:02:08 We alluded to that previously. Could you at a high level in our last 10 minutes together go over the four pillars family, friendship, work, and faith? There's a million practices of the happiest people, right? It's what you find. But basically, it comes down to four big areas. There are four big areas that put a deposit in in your life. This is your happiness 401k plan.
Starting point is 01:02:31 You need to make an investment in four accounts every day if you want to get happier. Now people don't do it because they're so distracted by their emotions. So if you do the stuff that we talked about before, then you won't be distracted so you can focus on these four things more every single day.
Starting point is 01:02:46 They're your faith, your family, your friends, and your work that serves other people. So quickly we'll go through them because it's very easy to misunderstand these ideas. Faith does not mean my religious faith. I'm a Catholic, it's super important to me, but as a scientist I will tell you that it's the transcendental walk in ideas and concepts every single day that are bigger than you and blow your mind. That's what you need. Why?
Starting point is 01:03:11 Because you need to get small. Hollandaise to be little. If you don't, then you're going to be focused on yourself and you go crazy. It's the whole mirror thing, again and again and again. The best way to zoom out is to expose yourself to amazing things. Maybe that's religion, maybe that's a meditation practice, maybe that's walking in nature for an hour before dawn every day with our devices. Maybe that's studying the great works of Johann Sebastian Bach and learning all of the
Starting point is 01:03:37 Contatas. But whatever it is, it has to zoom you out. Maybe it's reading the Stoics, like my friend Ryan Holiday. He has all these books about the Stoics. That's a great way to do it, but you need that. That's what I mean by faith. That means not me, the whole thing, and I'm little. Second is family life. That's the most mystical kind of love because it's super intense, but you didn't choose it. And God knows you wouldn't have chosen it in certain in so many cases because they drive you crazy. But if you sacrifice family love for
Starting point is 01:04:05 anything besides abuse, you're making a mistake. And political differences of opinion are not abuse. This is super important. A lot of problems with people who are Gen Z and millennials, as they've been conscripted into a culture war that baby boomers started. Do not be a conscientious objector to the political polarization in the culture wars of people my age because they just want to use you. The media and politicians want to use you to fight their battles. And the way that they'll do it is, you know, turning you against your uncle or whatever. It's a mistake for your happiness. Third is your friendships. And there's two kinds of friendships out there, real and deal. Deal friends, those are super useful.
Starting point is 01:04:45 And everybody that's a fan of young and profiting has a lot of deal friends, useful people. And that's fine, but those are different than your real friends. Your real friends are useless. You don't need them to get you forward and to help your career. They might help you, but that's not the point.
Starting point is 01:04:59 You love them no matter if they can help you or not. And a lot of young people today have fewer and fewer real friends, put a line down the side of a paper, write down the 10 people who, you see the most are closest to you every day and then write real or deal after their names. And you know the differences,
Starting point is 01:05:15 and if it's all deal and no real, you go work to do. And you got to do the work. And last but not least is your work. And we've talked about work. We talked about work in the last time that we got together and we talked about work. I talk about work all the time. Work to be a source of joy,
Starting point is 01:05:28 doesn't have to be high paying. It doesn't have to be high prestige. It doesn't have to be a lot of power. Everybody watching us is gonna get those worldly rewards, but those are not the rewards to accumulate for joy. It's earning your success through your hard work, personal merit and responsibility, and being acknowledged and rewarded for your hard work personal merit and responsibility and being acknowledged
Starting point is 01:05:45 and rewarded for your hard work. So get a job where you can get ahead on the basis of working hard and being good and you get rewarded for it. That's number one. And number two is you serve others. You get dignity from people actually needing you, which is the source of dignity, and you know who they are and you can see it. Those are the way that you can actually be happy. And so faith, family, friends, and work, as we've defined it here, if you're putting deposits in those accounts every day, you're getting happier. As sure as I'm sitting here, I promise it's true. Okay. Before we go, I do have to bring up gratitude. So talk to us about why gratitude is so
Starting point is 01:06:18 important and how we can use gratitude to substitute a lot of our negative emotions. Yeah. Grat gratitude is a substitute emotion that actually substitutes for a natural evolved tendency to see the negative. Now, a lot of people who are watching this are like, just such a negative person. I feel like I go through the whole day and I only see the negative.
Starting point is 01:06:36 You, me and everybody, because evolution gives you the negativity bias. That's why you're alive. If you went through life whistling down the street only seeing the nice things, you'd be eaten by a tiger so fast, right? I mean, your ancestors would not have made it past the place to sing. Trust me. The negativity bias means that you see us put somebody sweetly smiling at you. Nice, but somebody frowning at you, pay attention because that's a threat.
Starting point is 01:07:01 You pay attention to threats because it's it's urgent that you do so. And that leads you to a negativity bias. Now, in modern life, that's maladapted because we have a lot more to be grateful for than resentful about or fearful about. And that means we need to calibrate our emotions consciously. Knowledge is power on this. You can choose the emotion of gratitude when you feel resentment.
Starting point is 01:07:23 Resentment is the natural emotion, but gratitude is the chosen emotion. How? By saying to yourself, I'm feeling a lot of resentment right now, but the truth of the matter is I have a ton to feel happy about. It's so easy for me to do this. It's so easy for me to be like, yeah, you know, my book is not selling as much as I like, I got a book with Oprah Winfrey. I should be grateful, you know, It's so easy for me to forget. I'm the professor of this stuff when I forget. And so the way that you do that is doing it on purpose and being really, really conscious of it
Starting point is 01:07:52 is basic realism that counterposes against your natural evolutionary tendency. Think about it that way. Yeah, and I know that a lot of people struggle with this gratitude. They're not naturally a person who expresses gratitude. So for example, I have a boyfriend. I'm madly in love with him.
Starting point is 01:08:09 He's great. But when I ask him how his day is, he'll say, it's okay. And I'll be like, well, did something bad happen? Didn't you, like, you went to work? You, we had a walk, you had a nice dinner, like, we worked out. Is anything wrong? And he, no, it was okay.
Starting point is 01:08:22 Like, and he's more of like a realist. For me, I'm just like, what do you mean? It was. And he's more of a realist. For me, I'm just like, what do you mean? It was a great day. We had a great day. I'm so positive about it. So talk to us about how we can become more gracious if that's not naturally who we are if we're more of a realist.
Starting point is 01:08:37 This journey starts with knowing your emotional profile. So just based on this, I'm gonna say that your boyfriend is either a judge or a poet. What I'm talking about here is in the book, we actually have a test called the Panist test. And the Panist test is, it tests the intensity of your negative and positive emotions. You can be high and emotionally positive and high, emotionally negative and intensity. That's called the mad scientist. That's somebody who's super high affect. That's probably you, Hala. Either you're a cheerleader or you're a mad scientist. A mad scientist feels intense positive and intense negative. A cheerleader feels intense
Starting point is 01:09:14 positive and low negative. So you're one of those two. I can tell that right now. You're one of those two. Probably a cheerleader, yeah. You're probably a cheerleader and that's great. Everybody wants to be a cheerleader, right? Because it sounds like you're happy. That's actually not perfect in a marriage. You don't want two cheerleaders together because cheerleaders hate bad news. And so that's the case. They never see threats. And what they do is they all spend all the money. If it's a cheerleader, they're married to a cheerleader. Spend, spend, spend, spend, spend. It's like, we didn't know we're going to go bankrupt by running up the credit cards. That's a problem. Anyway. Then you have on the other side, people who have high negative and low positive, those are
Starting point is 01:09:48 poets. You know, they tend toward gloominess, but they're very realistic. They're very realistic about the world. Or you can just be a low-affect person, low-positive and low-negative. And those are the people who just kind of like, they don't get perturbed. They're sort of unflappable. Based on what you told me, your boyfriend is either a poet or a judge, and you're either a mad scientist or a cheerleader.
Starting point is 01:10:08 That's great because these are profiles that fit together really well to complete each other. You're not too compatible. You're a complimentary, but you got to understand each other. You got to lift him up. He's got to mull you out. That's basically the way that it works. That makes sense? Yeah, I love that. I want to look up that. You said it's a quiz in your book or an exercise in the book. Yeah, that's in the second big chapter
Starting point is 01:10:30 is called the Positive Affect Negative Affect Series. And after you look at it, after people get the book and read about it, they go to my website, authorbrookst.com and take the quiz. And once they actually take the quiz, on my website or any place else that you find it, you can figure out which one you are and then it's to start make probably a lot of things in your life, we're going to start
Starting point is 01:10:48 making a lot more sense. Awesome. So I will stick that link in the show notes, I'll make sure your team gives us that link so that everybody can take that quiz, and I'll take the quiz and talk about it in the outro. So I'm going to close out with this. You say that even if you could get rid of your unhappiness, it would be a huge mistake. Why do you believe that the secret to the best life is to accept your unhappiness? You need unhappiness. You need sacrifice. You need difficulty. You need negative emotions and negative experiences.
Starting point is 01:11:17 Because you need to be fully alive. You need enjoyment, which means you have to defer your gratification. You need satisfaction, which means you need to temper your wants and not just your halves. And most of all, you need meaning and meaning requires resilience, it requires experiences, it requires learning and growing from the bad things that happen in your life as well. People who try to avoid unhappiness, paradoxically, they wind up avoiding their happiness. And this is the most important way to be profiting in the business of the startup of your life
Starting point is 01:11:48 is to take it all, to wake up in the morning and say, man, this is stuff's going to happen today. And all I can say is, I'm going to learn and grow from everything happens, so bring it on. So the new book is co-authored by Oprah Winfrey. It's Build a Life You Want, where can people find it? Any place for find books for soul. You can find it on Barnes and Noble.
Starting point is 01:12:09 You can find it in Amazon. You can find it in almost any place. You can find it at Target. It's at the register at Target, which is really great. So, and I wrote it for everybody who's watching us today, and I hope you get a lot from it. And if you like it, make sure that you become the teacher of the ideas to the people that you love in your life.
Starting point is 01:12:23 Awesome. So I always close out my interview with the same questions then we do think fun at the end of the year. So what is one actionable thing our younger profitors can do today to become more profiting tomorrow? The one thing they can do to become more profiting tomorrow is to think about somebody that you love and they may not know it and call them up or write them an email or a text that says, I don't know if you know this, but I love you and see what happens. You're going to start a series of events that might be pretty unpredictable, but that's the basis of entrepreneurship.
Starting point is 01:12:56 I love that. And what is your secret to profiting in life? You don't have to bring up anything we talked about in today's conversation. Does anything that comes to mind? What is your secret to profiting in life, you don't have to bring up anything we talked about in today's conversation. Does anything that comes to mind? What is your secret to profiting in life? The secret to profiting in life for me really is loving more and not pushing love away. I mean, this is really the key. Remember that faith, family, friends, and work, best love of the divine, best love of your
Starting point is 01:13:17 family, best love of your friends, and it's expressing your love for all of humanity by the way you earn your daily bread. If you remember one single thing about happiness is that happiness is love full stop. Awesome. Well, it was such a great conversation. Are there always a pleasure to have you on Young and Profiting podcasts? Where can people find more about you and everything that you do? Arthur Brooks.com. It's a one-stop shop for, you know, you can watch videos on happiness. You get, you can download activities on happiness. You can download activities on happiness.
Starting point is 01:13:45 You can read all my articles in the Atlantic there and get links to the books and everything else that you want. If you're interested in learning more about happiness, that's a good place to start. Arthur Brooks.com. Awesome. Thank you, Arthur. Thank you, Hala. You know, young and profitors, happiness can be a pretty elusive thing.
Starting point is 01:14:04 Arthur Brooks told us that this is partly because most of us don't even really understand what happiness is. For one thing, it's not a feeling, and it's also not a destination. So then what is happiness? Well, Arthur boils down this question into three basic ingredients where macronutrients, as he called them. enjoyment, satisfaction, and meaning. enjoyment is so much more than just pleasure. Pleasure can guide you to survive and maybe pass on your genes, but it can also lead to bad things like addiction and isolation. To get enjoyment which is a true source of happiness according to Arthur,
Starting point is 01:14:40 you need to find the source of your pleasure and then add in two things, other people and memory. to Arthur, you need to find the source of your pleasure and then add in two things. Other people and memory. Satisfaction, as the Rolling Stone say, is notoriously hard to get or keep for that matter. It's the joy we feel after the struggle. If you want to be a successful person, you have to figure out how to defer gratification. And the hard work and the resilience it takes to do that is what ultimately leads to satisfaction. It won't last and you can never keep it, but you can
Starting point is 01:15:10 get in that space where hard work gets more fun and more interesting and produces renewed satisfaction. The third macronutrient is purpose. Human beings crave meaning. We can get by without enjoyment and satisfaction for periods, but without purpose, we're lost. And finding meaning often requires pain. And that is why even in our pursuit of greater happiness, we have to accept and learn from our unhappiness. We need unhappiness, struggle, difficulty. As Arthur said, you need negative emotions and experiences to be fully alive. And if you try to avoid unhappiness, you will avoid happiness as well. Thanks for listening to this episode of YAP.
Starting point is 01:15:55 I hope you all love this episode as much as I did. And if you listen learned and profited from this conversation with the insightful Arthur Brooks, share this episode with your friends and family and drop us a five star review on Apple Podcast. If you prefer to watch your podcast as videos, you can find us on YouTube, just look up young and profiting and you'll find all our episodes on there. You can also find me on Instagram at YappwithHalla or LinkedIn by searching my name, it's Halata. But keep in mind, I am the LinkedIn Queen, so if you want to reach out to
Starting point is 01:16:25 me Instagram is the best place, because I can actually see my messages on there. And before we wrap up, I want to give a big shout out to my incredible YAP production team. You guys are amazing. Thank you for all that YouTube behind the scenes. This is your host, Halataha, aka the podcast princess signing off.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.