Young and Profiting with Hala Taha - Ashley Stahl: Design Your Dream Career | E98

Episode Date: January 18, 2021

Looking to find your true passion and perfect career fit?   In this week’s episode, we are talking with Ashley Stahl, counter terrorism expert turned career coach, podcaster, author, and entreprene...ur. She has amassed a large online following through her podcast, You Turn Podcast, and has had her Tedx talks go viral. Her new book, You Turn, comes out on January 26.   In this episode, we talk about Ashley’s childhood career goals, her work in the counter terrorism sector, and how she got to her life today as a speaker and entrepreneur. We’ll then dig deeper on her advice to people who are unsure with their career, the best ways to identify job misalignment, and how to set your mentality for major life changes.   Sponsored by Podcast Republic: https://www.podcastrepublic.net/podcast/1368888880   Recommended Episode To Listen To Next: #63: Find Your Dream Job with Kristin Sherry   Social Media:   Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on ClubHouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com   Timestamps:   00:33 - What Ashley Wanted to Be When She Was a Kid 02:42 - Ashley’s Day-to-Day in Counter Terrorism 09:31 - Advice to People Who Are Unsure 17:33 - Opposition to the Common 5-Year Plan 19:28 - Example of Job Misalignment 22:59 - Transitioning Side Hustles to Full Time 28:22 - Setting Your Mentality For Major Changes 37:44 - Ashley’s Failures and How She Rebounded 45:45 - The Process of Writing a Book 50:29 - Ashley’s New Book and the Key Takeaways 51:30 - Ashley’s Secret to Profiting in Life   Social Media:   Ashley’s Book, You Turn: https://ashleystahl.com/you-turn/ Ashley’s Website: https://ashleystahl.com/ Ashley’s LinkedIn: https://www.linkedin.com/in/ashleystahl/ Ashley’s Instagram: https://www.instagram.com/ashleystahl/ Ashley’s Podcast: https://ashleystahl.com/podcast-page/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com-profiting. You can crush your fingers and all your toes during a data center migration. You can knock on wood, pluck a dozen for leaf clovers or look to your lucky stars for a successful office expansion.
Starting point is 00:00:24 You could hold your breath, shut your eyes, and say all the well wishes to help avoid cyber attacks. But none of that truly helps you. Because next level moments need the next level network. With the security, reliability, and expertise to take your business further. AT&T Business. The network you can rely on. You're listening to YAP, Young and Profiting Podcast, a place where you can listen, learn, and profit.
Starting point is 00:00:52 Welcome to the show. I'm your host, Halataha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession, or industry. There's no fluff on this podcast, and that's on purpose. I'm here to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors.
Starting point is 00:01:30 Our subject matter ranges from enhanced in productivity, had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button, because you'll love it here at Young & Profiting Podcast. This week on YAP, I'm chatting with Ashley Stahl, former counterterrorism professional turned career expert. Ashley's mission is to help others find clarity and success in their ideal careers. At age 23, Ashley landed a job at the Pentagon and worked on the front lines against the war on terror. She decided to leave counterterrorism and did a complete 360. She became career coach, keynote speaker,
Starting point is 00:02:12 podcast host, and author. Her new book, You Turn, that's why OU, Get Unstech, Discover Your Direction, and Design Your Dream Career, comes out on January 26th. Ashley is also a Forbes columnist, founder of Cake Publishing, and has been featured in the Wall Street Journal, Time, The Washington Post, and Bloomberg. Her two TED talks have been viewed over three million times. In this episode, we talk about Ashley's work in counterterrorism and how she reinvented her career as a speaker and entrepreneur.
Starting point is 00:02:45 We'll then get our advice for people who are unsure about their career, the best ways to identify job misalignment, and how to take a career you turn, to do work that better aligns with who you are. Tune into this episode to learn Ashley's advice in finding a career that makes you profit and thrive. Hey, Ashley, welcome to Young and Profiting Podcast. Thank you so much for having me. I'm excited to be here with you.
Starting point is 00:03:11 Yeah, I think that you have such a unique story. You started off your career as an administrative assistant. Then you went into counter-terrorism. Then you went into being a career coach, which is a total 360. So I thought it would be fun to kick off this interview to just hear a little bit about what you wanted to be when you grew up.
Starting point is 00:03:32 Because I don't think many people think, oh, I want to work as a spy or with the government when I grow up. And so I want to know if that was something that you always dreamed of or did it kind of just happen that way. I love your question. Like I can tell this is already going to be such a good conversation because it's funny. I don't know if any podcasters have asked me what I wanted to be when
Starting point is 00:03:54 I grew up, but I feel like that's such a relevant question for so many people. And if we look at our lives, it's like most of the time we were told about very limited career options, being a veterinarian and astronaut. I'm pretty sure I heard like teacher or firefighter. Like there weren't a lot of options, but actually in the book that I recently wrote, I opened up in my introduction saying that at my preschool graduation, the principal asked us what we wanted to be when we grew up. And I remember as a kid, being whatever age in preschool, walking up to the microphone
Starting point is 00:04:24 and staring at all the parents in the audience with the lights in my eyes and saying, I want to be a mom and a poet and also a writer. And it's funny because I went on this whole journey in my career being many, many things. And now in my 30s, here I am back at the person I was truly meant to be. I finally wrote a book.
Starting point is 00:04:42 I'm working on a poetry collection. And I'll be a mother in time. And so it's funny how we go on these crazy journeys to come back to what we already probably know about ourselves. I know. It's so strange because it's like you are who you are when you were like three, four years old. Like your personality has already developed
Starting point is 00:05:01 and you already kind of know what you're good at. I would tell all my listeners who are out there tuning in, like if you're having trouble finding your passion or thinking about what you want to do in life, think about what you liked when you're younger and what your parents used to say you were like as a kid and think about how that relates to your career. So speaking about careers, you were in counterterrorism and you actually landed a really cool job. You ended up taking up a position that was a senior official like 65 year old colonel.
Starting point is 00:05:32 You ended up replacing his job. We'll get into that in a bit in terms of how you did that. But what was your day to day like in that job? Man, I can see you as such good question still. I mean, I would say, well, first of all, you're right about being a kid. I feel like there's something very innocent about our child-like nature. We're drawn to what we're drawn to. We're not ashamed or afraid of our creativity.
Starting point is 00:05:54 And there's such a natural flow to being a kid. So I love that you talk about that with everybody listening. As far as the Pentagon goes, I made that career decision based on a misunderstanding. And I think a lot of people do make career decisions based on misunderstandings and on these high impact moments that really affect the way we see the world. So in my case, I'll never forget this moment I was living in France, I was studying abroad, which was such a privilege to be able to do that and get funding in a scholarship to be able to do that. And I'll never forget this rainy Sunday.
Starting point is 00:06:25 I was in Nantes, France, which was outside of Paris and the countryside. And I saw this woman getting hit by her husband. And I never seen anything like that. I never seen domestic violence before, let alone like in the street, you know? Nobody was there. And I remember looking around in this panic,
Starting point is 00:06:42 like, is there a police officer? What can I do? It was pouring rain. She had a baby in her arms. The baby started crying. And we had this moment, this very human moment where she looked at me and she locked eyes with me. And it was just her and me in that moment. And in that time, I was studying world affairs.
Starting point is 00:07:01 You know, my family was very impacted by 9-11. I have family on the East Coast. And it was just kind of this moment where I thought, I want to be a protector. I want to be a helper. And for whatever reason, the fact that she was being beat up in that way, the closest path my brain could go as somebody studying government was to work
Starting point is 00:07:19 in national security, like to be not just protecting people on a human level, but on a national level. So I don't know necessarily why that was the one option, but I do know that this happens for a lot of people is that we have these big, formative moments and they meet us in a vulnerable time of our lives where we need to make a decision about our life, about our career, about a marriage, about anything. And my decision was I'm going to pursue this path. And so I put everything into national security.
Starting point is 00:07:48 I learned the languages, I got the degrees, and then I came home during the recession, and couldn't get a job to save my life, slept on my parents' couch for a few months too many, and just decided I need to take what I could get. So I ended up accepting a position as an admin assistant. And that was what kind of sent me into this desperation of like, I know I'm meant for counterterrorism. For now, it might have not have been my lifelong goal, but I knew something about it was meant for my life for now.
Starting point is 00:08:18 Which is kind of a weird thought to have in your career. Everybody's holding on to that feeling of wanting something that's there forever, but I wanted something that felt solid now. And I remember emailing my university and my admin assistant job just operating on that belief so many people do that I had to take what I could get that I had to get my foot in the door. There's so many limiting beliefs that we buy into as job seekers that I don't actually think as a career expert serve your career. So I contacted my college and said, look, I'm a government student that graduated. Do you have a list of alumni that have moved to DC, that live in DC?
Starting point is 00:08:54 And they sent me 2,000 names, emails, and phone numbers back. I'm like, this is our alumni who have moved to the district. And I worked my way through that list. I emailed every person, I called, called, every person person, and of course I faced a ton of rejection. But in the end, I would say over 100 people on that 2000 person list ended up helping me in such a big way. I got confidence, I moved to DC, and I got tons of job offers. And that landed me replacing the colonel at the Pentagon.
Starting point is 00:09:24 And what happened there was, you know, a lot of people say that they don't have enough experience. And of course, for me, just having a master's degree and a couple of language skills didn't necessarily qualify me to run a massive program $80 million contract. But I had a lot of energy. I was authentic and I was a hard worker. And I think that when people can like you, when they can trust you, when they believe in you, that trumps years of experience.
Starting point is 00:09:48 So I went to college career fairs that I wasn't even a student at when I moved to DC. I like, I went in to all these college career fairs and ended up impressing this guy who was a government contractor. And it's really interesting in government jobs, it's kind of the chicken or the egg,
Starting point is 00:10:06 like in order to get a top-secret job, you usually need a top-secret clearance, but you can't get a top-secret clearance unless you have a top-secret job. So you need that one job that gets you to break in and they give you a security clearance. And government contractors are a little bit more generous with that than the government itself.
Starting point is 00:10:24 So I ended up networking with a guy who founded a contractor and he said, you know what? I have so many executives that have taken this role, but they're all from the military and they all delegate their way out of the job because that's what they were taught to do so well is when you're a senior leader in the military, you delegate. And he's like, I need somebody that can do the job themselves and that person became me. So what was cool about that was everyday was different. You know some weeks I was on military bases in the middle America other weeks I was at the Pentagon other weeks I was in an outside office location but I learned so much about people. I learned about communication skills what it takes to be a good communicator because I was surrounded by different people who had different political agendas to be great,
Starting point is 00:11:09 and they needed to be great at communicating. And on the periphery of that, I really found my true purpose, which was helping people learn how to land job offers. I started helping friends outside of work, getting job offers, and they always said, you should be a career coach, and I was like, that sounds ridiculous. Like, what does that even mean? And 10 years later, here I am with a podcast and a book and all that stuff being a career coach. That's so cool.
Starting point is 00:11:33 I can't wait. You just said so much. And we do so much research here. So I knew about everything that you said, and we're going to dig into it and really go deeper. So I want to take you back to when you were still in college. So that was great over you. Thanks for giving it to our listeners.
Starting point is 00:11:49 Let's go back to when you were in college. You were sitting with your college counselor. And she told you to follow your passion, right? And at that point, that actually made you more confused and felt more lost because she told you to follow your passion for my understanding, right? And so then that's how you ended up getting that admin assistant job when you first got out
Starting point is 00:12:10 because you were just kind of like desperate to get anything out there. So when your guidance counselor told you follow your passion now that you're a career coach, you've had all this experience helping people get jobs. What would your advice be to a college counselor or to anyone who's giving advice when somebody doesn't know what they're supposed to be doing and what career path they're
Starting point is 00:12:31 supposed to be going into? What is your advice? What would you have wished that advisor said to you? Yeah, I mean, there's a lot of three worded tirades that feel really good when people say them, but you don't really know what to do with them and follow your passion, do what you love, and the money will follow. All of those things feel good and theory, but I think they leave us a little bit more lost than we even started with,
Starting point is 00:12:52 because if we're being completely honest with ourselves, we can be passionate and even interested in a lot of different things. But there's a big difference between being a consumer of something and a creator or a producer of that thing. So in my case, I love fashion. I love cupcakes. I would be a horrible fashion designer.
Starting point is 00:13:11 I would be a horrible cupcake baker. They, just because I have an interest or passion and something, it doesn't equate to a skill set in it. And so my biggest advice, I would say, for career advisors and anybody in their career right now, is to upgrade the quality of questions that you're asking yourself to get clarity in your career. And that starts with, instead of asking yourself,
Starting point is 00:13:30 what industry do I wanna be in? What am I passionate about? Those are good questions, but what a great question is to me, is what is my best course skill set? When have people seen me at my best? Because according to research, we thrive when we are doing well at something. We enjoy ourselves, we have a better time, we like ourselves more, and I think a lot of the time
Starting point is 00:13:54 people might pursue a passion, but it forces them to work in an area of their skill set that doesn't really align with who they are or where they're gifted. So I would say any given person has probably three or so core skill sets. And it's important to figure out what is that primary one? Like in my case, words is my number one core skill set. And from there, once you figure out your core skill set, asking yourself, how do I want to express this? Because your skill is like an umbrella that can fan out to many different job titles, many different responsibilities. But your skill set is really the what of your career, and that matters first and foremost, how you're harnessing your energy throughout the day.
Starting point is 00:14:36 Yeah. And can you give us some other examples of course skill sets, like what are some common ones that people have? Yeah, well, I have a list of 10, if you want to jam through all of them for our note takers. Sure. Yeah, okay, so the first one is innovation. And the innovation course skill set is all about,
Starting point is 00:14:53 you know, the creative self-starter, who's the entrepreneur, or it's somebody within a company who is an entrepreneur. It's a highly creative person. Maybe they run their own book of business under a company, but they are a creative problem solver. And then the second core skill set,
Starting point is 00:15:08 I think about a lot, is building. And these skillsets are kind of energy fields. So it's not just how you're thinking, you're doing responsibilities. It's also how you're using your energy. So building can be quite literal, like a construction worker. It can also be more of a metaphor, like a website designer or a web builder.
Starting point is 00:15:29 And then the third skill set, I would say is mine, the words skill set. I'm guessing you probably have some. Yeah, I feel like I'm words and innovation. Yeah, we'll see. We'll see. We'll see more. But yeah, you probably are, especially, you know, having worked at Disney and stuff like that. You've got some innovative mindset going on.
Starting point is 00:15:48 Number four is motion. People don't necessarily realize that being in motion is a skill set. These are for the people who are on their feet all day and that's how they thrive. It could be a tour guide, it could be a hairdresser, it could be a fitness influencer, physical trainer type of person. And it's important, by the way, as you kind of go through these to reflect on whether you're an introvert or an extrovert. Because I know there's a lot of research on being an ambiver, for example.
Starting point is 00:16:16 But if you're an introvert, like I somewhat am in my career, you can't read how I probably sound. I sound very extroverted. My word skill set is going to manifest internally. It's going to look like me writing. It's going to look like me having a podcast like I do more than me out there on a stage speaking. It's funny because people who research me, they're going to find a couple of big speaking engagements I've done, but they're going to find more podcast episodes and things that
Starting point is 00:16:44 are not behind a video camera because I'm an introvert. And so I think it's really important to kind of know that about yourself. The fifth course skill set is service. This one brings up a whole different school of questions. These are for our humanitarians, our supporters. And when I think about the service course skill set,
Starting point is 00:17:01 there are people who are just natural born helpers, but sometimes it comes from a wounded place where maybe it's a coping mechanism. They learned how to be a people pleaser or an overgiver, and that has really influenced how they show up in their career. So it's so important to be able to reflect on where your skillset comes from. Is it really a skill you have or is it more of a coping mechanism that you've had to learn so that you can stay authentic because you don't want your trauma to be what you lead with? And yet it can be both. It can you have or is it more of a coping mechanism that you've had to learn so that you can stay authentic because you don't want your trauma to be what you lead with and yet it can be both. It can be that you had to learn how to be a people-pleaser and you love helping. It's just important to ask those
Starting point is 00:17:33 questions and number six is coordination. These are, you know, the people probably on your podcast helping you get the logistics done, the event coordinators, operations, project managers, the world moves because of these detail-oriented people. And then analysis, and this is a funny one because at the Pentagon, in counter-terrorism, I had to work in the analysis arena. And that's not my skill set, and that's why I was so exhausted in my job
Starting point is 00:18:03 all the time. And if you look at analysis, it was really me misunderstanding the words core skill set. So I didn't realize I'm going at words. That's my skill. And so I kind of looked at intelligence analysis and thought, this is a way for me to use words. But really, what I was doing was living in analysis,
Starting point is 00:18:19 not in creative words, not in expressing myself with words. So you kind of have to notice that there's different versions of how people can interpret their skill set. Or even if you look at a psychologist, you might have one psychologist who leads with words and the way they express themselves is so healing for someone. Versus a psychologist who's really analytical
Starting point is 00:18:42 and they lead with analysis and the advice they give comes through that lens and that skill set. None are better than the other but it's important to know where you lead. And then we've got number eight which is numbers, pretty straightforward, our number crunchers, and number nine technology. So these are our, you know, tech troubleshooters, our artificial intelligence creators. They probably also have some innovation in them. And then number 10 which is my favorite one, I feel like you have some of that because you're so well put together is beauty.
Starting point is 00:19:10 So this is the course skillset that make up artists, interior designers, jewelry designers will have, they make art of the world around them. And I absolutely love that skill set. Oh, those are so cool. I feel like everybody can kind of take those 10 and decide because you don't have to just be one, right? For me, I felt like I resonated with innovation, with writing, and with the project management one, like the event planning one, and even a bit
Starting point is 00:19:37 of technology and beauty like you said. So I feel like I'm like a little bit of everything, but I guess you need to find which one you're like most strong at and what careers would be a good fit for that. So really good stuff. And that's in your book, You Turn, which comes out January 26th, is that correct? Yes, that's chapter two. I try to get into that really in the book. The book has an 11 step roadmap, but I think that the rubber really hits the road when you see what your core skill set is because everything that I share with helping people get clarity starts with what is your skill set. Young and profitors, do you have a brilliant business idea but you don't know how to move
Starting point is 00:20:13 forward with it? Going into debt for a four year degree isn't the only path to success. Instead learn everything you need to know about running a business for free by listening to the Millionaire University podcast. The Millionaire University podcast is a show that's changing the game for aspiring entrepreneurs. Hosted by Justin and Tara Williams, it's the ultimate resource for those who wanna run
Starting point is 00:20:35 a successful business and graduate rich, not broke. Justin and Tara started from Square One, just like you and me. They faced lows and dug themselves out of huge debt. Now they're financially free and they're sharing their hard earned lessons with all of us. That's right, millionaire university will teach you everything you need to know about starting and growing a successful business.
Starting point is 00:20:54 No degrees required. In each episode you'll gain invaluable insights from seasoned entrepreneurs and mentors who truly understand what it takes to succeed. From topics like how to start a software business without creating your own software, to more broad discussions such as eight businesses you can start tomorrow to make 10K plus a month, this podcast has it all. So don't wait, now is the time to turn your business idea into a reality by listening to the Millionaire University podcast. New episodes drop Mondays and Thursdays, find the Millionaire University podcast on Apple Spotify or wherever you get your podcasts.
Starting point is 00:21:26 Your dog is an important part of your family. Don't settle when it comes to their health. Make the switch to fresh food made with real ingredients that are backed by science with nom nom. Nom nom delivers fresh dog food that is personalized to your dog's individual needs. Each portion is tailored to ensure your dog gets the nutrition they need, so you can watch them thrive. Nom-nom's ingredients are cooked individually and then mixed together,
Starting point is 00:21:51 because science tells us that every protein, carb, and veggie has different cooking times and methods. This packs in all the vitamins and minerals your dog needs, so they truly get the most out of every single bite. And nom-nom is completely free of additives, fillers, and mystery ingredients that contribute to bloating and low energy. Your dog deserves only the best.
Starting point is 00:22:11 And Nom Nom delivers just that. Their nutrient-packed recipes are crafted by board-certified veterinary nutritionists. Made fresh and shipped to your door. Absolutely free. Nom Nom meals started just $2.40, and every meal is cooked in company-owned kitchens right here in the US, and they've already delivered over 40 million meals, inspiring clean bowls and wagging tails everywhere. Ever since I started
Starting point is 00:22:37 feeding my dog Nom-nom, he's been so much more energetic, and he's getting older, he's a senior dog, but now we've been going on longer walks, and he's much more playful. He used to be pretty sluggish and sleeping all the time, but I've definitely noticed a major improvement since I started feeding him nom nom. And the best part, they offer a money back guarantee. If your dog's tail isn't wagging within 30 days, they'll refund your first order. No fillers, no nonsense, just nom nom. Go right now for 50% off your no risk 2 week trial at trinom.com slash app. That's trinom and om.com slash app for 50% off trinom.com slash app. Hear that sound, young and profitors? You should know that sound by now, but in case you don't,
Starting point is 00:23:24 that's the sound of another sale on Shopify. Shopify is the commerce platform that's revolutionizing millions of businesses worldwide. Whether you sell edgy t-shirts or offer an educational course like me, Shopify simplifies selling online and in person so you can focus on successfully growing your business. Shopify is packed with industry leading tools that
Starting point is 00:23:45 are ready to ignite your growth, giving you complete control over your business and brand, without having to learn any new skills in design or code. And Shopify grows with you no matter how big your business gets. Thanks to an endless list of integrations and third-party apps, anything you can think of from on-demand printing to accounting to chatbots, Shopify has everything you need to revolutionize your business printing to accounting to chatbots, Shopify has everything you need to revolutionize your business. If you're a regular listener, you probably know that I use Shopify to sell my LinkedIn secrets masterclass. Setting up my Shopify store just took me a few days. I didn't have to worry about my website and how I was going to
Starting point is 00:24:19 collect payments and how I was going to trigger abandoned cart emails and all these things that Shopify does for me was just a click of a button, even setting up my chat bot was just a click of a button. It was so easy to do. Like I said, I just took a couple of days. And so it just allowed me to focus on my actual product and making sure my LinkedIn masterclass was the best it could be
Starting point is 00:24:40 and I was able to focus on my marketing. So Shopify really, really helped me make sure that my masterclass was gonna be a success right off the bat, it enabled focus. And focus is everything when it comes to entrepreneurship. With Shopify single dashboard, I can manage my orders and my payments from anywhere in the world.
Starting point is 00:24:58 And like I said, it's one of my favorite things to do every day is check my Shopify dashboard. It is a rush of dopamine to see all those blinking lights around the world showing me where everybody is logging on on the site. I love it. I highly recommend it. Shopify is a platform that I use every single day and it can take your business to the next level. Sign up for a $1 per month trial period at Shopify.com slash profiting. Again, go to shopfide.com-profiting, all lowercase, to take your business to the next level today.
Starting point is 00:25:29 Again, that shopfide.com-profiting, shopfide.com-profiting, all lowercase. This is Possibility Powered by Shopify. Yeah. So we just talked about how you're really not into the phrase, do what you love or follow your passion, and another common piece of advice that you're against is having a five year plan, right? So what is it about a five year plan that you're opposed to?
Starting point is 00:25:52 Why do you think that's the wrong way to think? I think honestly who we are is a moving and growing and expanding organism. And I think when you make a five year plan, you're buying into an identity for yourself that might not work. I mean, that's like saying that your favorite pair of jeans that you love right now is going to be your favorite pair of jeans in 2026. It's just not realistic and it's not honoring who we truly are. And that's why I think also kind of going back to the core skill set, that's so important
Starting point is 00:26:22 because your course goes that can be expressed. And you said you have three that you resonate with. I think it's most important to get clear on what's the one you want to lead with most and then kind of knowing you have these other two for anybody who's listening. And I think this plays into your five year plan because it's like, instead of saying, this is the role I want, because what you're really saying is this is the way I'm going to use my skill set. Instead saying, I'm going to be growing harnessing, sharpening, expanding my impact with this core skill set and allowing your career to be an experiment that meets you where you are because one of the most damaging things you can do in your career is push the river, like push yourself to be someone you're not, override who you are right now. That never
Starting point is 00:27:04 works. The people who are thriving and the people who are making the most impact usually are not that linear in their career because they're honoring where their gifts have started to generate. And that's going to move over time. Yeah. I totally agree. So I know one of the big like ideas that you have is that you should do what you are, not what you love, right?
Starting point is 00:27:24 And you're kind of like talking about this right now, so I figure it's a good time to talk about it. So help us understand with a real example, because I think when you were in counterterrorism, you were doing what you love, not what you are. And it's kind of hard to understand what you're talking about without a real example. So can you give a real example, maybe take us through even when you were working in counter terror and how it was kind of misaligned with who you really are? Yeah, I would say, I mean, there's two dynamics in anyone's career. There's the what of what you're
Starting point is 00:27:54 doing in your career. That comes back to your core skillset, what we were talking about. The second piece is the how of how your career looks. That comes back down to your boss, the corporate culture, the dynamics at work, your values, and according to research, with half of people leaving their job because they don't like their boss, what we know is that how your job looks matters for your well-being,
Starting point is 00:28:18 just as much as what you're doing from nine to five, your responsibilities, your core skill set. So when it comes to doing what you are, I think the key is outside of knowing your skills, also understanding what are your core values, what are the non-negotiable principles by which you lead your life? Because I know there's a lot of coaches out there saying, know what you value, know what your core values are, but I think there's a lot of misinformation for people around actually clarifying what those words are. For example, I have a list of core values probably in one
Starting point is 00:28:52 of my programs. And I had a client tell me that his core value was adventure. And then another one told me her core value was adventure out of their top five. And I asked the guy, I said, well, what is adventure mean for you? And he said skydiving, like adrenaline seeking. And then the other woman, I said, what does this mean for you? And she said, trying new restaurants in New York. So, like, totally different version of this. And I actually think this is something we get confused also in our romantic relationships. We say, pick somebody that has the same values as you. but maybe if religion or spirituality is a core value, that could look very different for how two people express and show up in that value.
Starting point is 00:29:31 So I would say on top of that, people really thinking about words like family authenticity, spirituality, there's so many words, balance, humor, creativity, all of these different words represent values. And for somebody to take some time to reflect, not on words they want more of. Like I had a client who said peace was a core value. Definitely not a core value for her. She's not a naturally peaceful person.
Starting point is 00:29:58 And we both laughed about that. So I said, okay, great. You know what you're aspiring for more of, but that's still not your core value. And then we found the words that represent who she actually is. And what you really want to do is pick five words that without that word, you don't exist anymore. Like, I have a lot of humor, and it doesn't always show up in podcasts, but if a friend walks through the door, like, I'm a joker and I'm really silly. And if you take humor away, like, people would think something's's wrong with me because it's just not me to not have it. So that's when you know you've
Starting point is 00:30:29 hit a core value is something that's so deep and clear in who you are that you can't exist without it. Yeah, I love this. If you guys like this conversation, I had a conversation with Kristen Sherry, we talked about finding your dream job and she talks a lot about this too. So I think it's really relatable. I'll tease it's really relatable. I'll tease it at the end of this episode so that you guys can go tune into there. I forgot the episode number. But that's great. I love it.
Starting point is 00:30:53 I love your, I'm really excited for your book. I think it's going to be a great read. I can't wait to read it when it comes out. So let's talk about side hustles because I think we both have some experience with that. Or I guess my question to you is, was your career coaching a side hustle when you were doing counterterrorism? Because I think you were dabbling in it. And at what point did you know, like, hey, I want to take this full time.
Starting point is 00:31:14 I think you got a coach and you invested $10,000, you sold your car, you risked it all. So that's a big move. So what was it that told you like, wow, this is really what I need to do. You know, I feel like there's never gonna be this like billboard in the sky. That's like, this is it. You're on the right path. And all we really have is our intuition.
Starting point is 00:31:35 And I think a lot of people get confused on what is their instinct or their intuition versus what is their fear. And all of the most inspiring business biographies of leaders that I look up to, like Warren Buffett, they always say intuition is their number one business asset. And so I think the first thing is understanding when you're listening to your intuition
Starting point is 00:31:55 versus when you're listening to fear. In my case, intuition is absolute. It sounds like this is good for you. This isn't good for you. That's all it sounds like for me. And so when I was pursuing and job hunting to get my job offer in DC I was noticing that I was having the best time networking. I loved reworking my resume It used my words course skill set very well like spinning words so that I wasn't lying on my resume
Starting point is 00:32:20 I was being honest, but I was positioning myself in the best light because your resume is a marketing document. It's not a place that you regurgitate everything you've ever done. And so learning how to do that for myself. And on the periphery of jaw-punting, I realized, on the periphery of going into counter-terrorism, I realized I love helping people with this. So I started for free just telling friends,
Starting point is 00:32:42 like I'll help them with their jaw-punt. You know, I got so many job offers that leaked in to my life for months after I accepted my position at the Pentagon and so many friends, what's it, how did you do this? And I was just having nothing but a good time showing them. And I ended up getting kicked out of Starbucks because so many people would show up
Starting point is 00:32:59 and say, can you help me, friend of friend, friend of friend, it just became out of control. And so for me, it's kind of about following life, like starting to notice when there's, don't hold your vision so tightly that you don't notice when there's something in front of you or on the periphery of what you're doing, that is pulling you.
Starting point is 00:33:17 And so for me, it was like, yeah, made sense mentally to stay at the Pentagon, it made sense to keep earning and to keep thriving in my career and the way that I was. But my heart was so inspired when I was around the people who needed help with job hunting and eventually it was just a matter of courage. And I think, you know, a lot of people make the word fear mean that they shouldn't do something, but there's this coach Dan Sullivan and he once said, you know, fear is wetting your pants. And courage is doing what you're supposed to do with wet pants.
Starting point is 00:33:49 And so for me, it wasn't like I had this golden moment where it felt safe and it didn't feel scary to do what I wanted to do. And there were no career coaches, especially not for millennials, because we were kind of at that age spot where there were no millennials who had enough experience to go old enough. Yeah. Yeah.
Starting point is 00:34:05 Yeah. So I was kind of like breaking ground and I looked on the internet and there were barely any career coach sites that I saw. And I knew I was creating something out of thin air. I'd know I'd if anybody would like it, but within weeks of, you know, I had this moment where my job had come to me and said, Hey, Ashley, this contract is ending, we can give you a huge promotion in New York or you don't have a job. And I remember thinking like,
Starting point is 00:34:31 I don't wanna move to New York. And just weeks after that, I got my first head talk opportunity, had never spoken on a stage before. And I just decided to burn the bridges behind me and completely step into this career coaching business. And I think that energy of like this will work, I'm not negotiating on this. It created a level of action taking
Starting point is 00:34:51 in me that I can only access when you, I think you can only access when you truly give yourself to something. It's not necessarily that I recommend that to everybody at home listening to just click or do or by any means. Well, you know what? I feel like the decision was a little bit easier for you because they basically told you you had to relocate and so you had these options to weigh. I feel like it's really hard, so I'm in a situation and I'll be selfish for a second and my listeners love listening about my story,
Starting point is 00:35:19 so I think it's fine. I work at Disney. I'm running a podcast marketing agency and my podcast, right? I've got major clients for making multi-six figures. I've got a 30-person team. People work full-time for me. And I still have my freaking job at Disney because I'm too scared to let it go. Like I just feel like COVID's gonna make the world crash and who knows what's gonna happen.
Starting point is 00:35:43 And then what if people can't afford marketing services and nobody's going to stop streaming Disney? I work on Disney streaming. And so I'm just like, should I just keep Disney? I was like, I'll fall back. And it just drives me crazy. And so every week, I'm like, oh, I'm going to do it. I'm going to do it.
Starting point is 00:35:58 And then I never do. And now it's getting to the point where I'm just working like a dog 16, 18 hours a day and it's unhealthy. So I need to make a decision. And I know what the decision is. But why is it so hard to like, even for me, like, it's so black and white that like, I need to leave my job. But I'm just fearful.
Starting point is 00:36:17 It's like this fear. And I know that your dad actually had a business and lost his business. And that was a lot of fear that was in your mind. So how did you like unlock the chains mentally in terms of becoming an entrepreneur and taking that risk? Like, what's your advice there? How do I do that? Yeah, well, I love that you're sharing that. I think there's so much value in you sharing with your audience where you're at because I think we're all the same. We're all one. If COVID has ever taught us anything, it's that we're all connected, you know? And so I think for you having this fear,
Starting point is 00:36:47 that sounds like some scarcity, which I totally relate to. It sounds like you've learned how to manifest. You've learned how to come up with a vision, put yourself in inspired action and bring the vision to life. But you don't have, so you have beliefs that you can create.
Starting point is 00:37:00 It sounds like you have positive beliefs about you creating things. It doesn't sound like you have positive beliefs yet about you being able to keep things. So I would probably look at your upbringing of where did you learn that good things go away. Where did you learn that things don't keep growing, things get worse over time. Like where did you maybe that's about money, where did you learn that money isn't always easy and that you have to be scared of it? And I would start to just create a better relationship
Starting point is 00:37:28 with the stories you're telling yourself about money. So one exercise that I really love recommending to clients or people in my programs is every single morning, just freeform writing from a different aspect of yourself. So if the aspect of yourself right now is fear, and it's like fear that this won't work out or something like that, and that you're like a one-hit wonder.
Starting point is 00:37:50 Like that's a fear that like right now it's working, but it might not stay that way. I think that's super common. Then I would journal from that voice inside of you every day for like a week. I would just, and it doesn't have to be, I know you're working 16 or 18 hour days. This is not a big task, but I would say before even look at your phone in the morning,
Starting point is 00:38:07 just grab a piece of paper. It could be five minutes, three minutes, and just let your hand channel the voice of that fear. What is it saying? And know that you're not going to know what it's going to say because you're going to give it so much agency and freedom to just write on the page. It will probably write things like, I'm scared I can't do this. Everything's going to go away.
Starting point is 00:38:24 Like let it have at it, let it rip. And then I always recommend just starring the one thought that is the most painful for you, that feels the most true for you, and putting your hand over your heart, and just forgiving yourself, and updating it was something more true, and that you can get behind.
Starting point is 00:38:42 So, I forgive myself for buying into the belief that this is all going to go away and that success doesn't last. The truth is I'm a hard worker and I'm going to keep making it happen. I have what it takes. I'm smart. You know, like whatever it is, I think there's also probably some more tactical tools for people like how much money do you actually need to be making to survive and can you get a part-time job so that you can just pay your bills while you're building your company? There's a weird stigma about part-time jobs. I don't know why it almost seems like people think that they're not as good as full-time jobs. But there's a lot of amazing part-time jobs even for me as a company. Some of the best jobs I've hired for are part-time because we don't have budget for this highly creative pursuit to be a full-time thing, but somebody part-time is really going to get this badass
Starting point is 00:39:29 opportunity to play and be creative. So I think just really getting clear what's at the root, what are the experiences and forgiving yourself and rewriting the story and doing that freeform writing to release the thoughts. And I would say don't re-read it, just throw away the journal page after you're done. I love it. I feel like I'm in a therapy session. Thank you so much. That's really helpful.
Starting point is 00:39:51 And I know deep down inside what I've got to do, I'm just being a chicken and I'll take your advice. Okay. So you said that right after you left your job, you had already a few months later you had a TED talk, right? So how did that happen? How did you had a TED Talk, right? So how did that happen? How did you land a TED Talk so quickly? Were you looking for it or did it fall on your lap? What happened? I think there's something really powerful at any given moment, especially if you're an entrepreneur,
Starting point is 00:40:15 but even if you're a job seeker of just knowing what you want to happen in the world. Like, the world meets you when you have clarity. And not having clarity is probably one of the most expensive things that happens because then you're just turning your life sometimes into this graveyard of trial and error where you're trying this, you're trying that. So if you can just sit here for a moment, especially even after this podcast interview and think to yourself, like, what do I want to happen in my life right now? Do you want a new job?
Starting point is 00:40:40 Do you want to get PR opportunities if you're an entrepreneur? In my case, I wanted to get my first speaking engagement. I was really excited about it and people would say you have such good career advice, you know, and I was like, I don't know where I'm getting this from. This is just what worked for me in my job line. And I remember just saying to myself, I'm just gonna put it out there that I really want like a big speaking engagement. And I met this girl who had a nonprofit at an award ceremony in DC. I got an award for my work in National Security. And she said, oh, yeah, last week I just gave a
Starting point is 00:41:11 TED Talk at the UN. And I said to her, I would love to do that someday. That is so inspiring. And she said, well, maybe I'll get that opportunity sooner than you think. And I actually write about this in my book. I was in DC for this ceremony. And just the next day I went to Istanbul for a work assignment. And I remember being in a spice bizarre in the middle. There was a it was in 2012 when there was a lot of protests in Texan Square in Turkey. I had tear gas in my actual eye. And I got a text message on my tote bag. I felt my phone buzz and I was squinting, you know, trying to see. And I look and it's this girl who found my number through the directory of the people
Starting point is 00:41:51 who got the award and said, Hey, I just want to let you know. I recommended you for a TED Talk at Berkeley. I hope that's okay. And here's the next step is remembering that you're worthy because you're worthy. Like, that's it. That's your birthright. And so for me, it was like, oh my gosh, I've never spoken on a stage before.
Starting point is 00:42:09 I'm like 24, 25 years, like what is it? Like what am I gonna do? And I ended up getting an email from them and they said, can you send us your speaking reel which is so not what I had, you know, like I have a speaking reel. I'm like this working person. So I remember I had
Starting point is 00:42:26 a cup of Turkish coffee in my hotel room at the end of the day. I got back. I propped my iPhone up against the coffee and I just thought I'm gonna make my speaking reel right now. And I just made up a speech right there on my iPhone. I don't probably, it wasn't a great speech, but I think it's just a reminder what's meant for you is always going to come to you because they somehow trusted me with such a massive opportunity. It wasn't just a TEDx event. It was the second largest TEDx in the world. So they had an audience of over 4,000 in their auditorium. I just knew that this was going to be such a huge opportunity for me that I figured you know what, I can't have more experience than anybody who's up there, they've already been seasoned speakers, but I can work harder and prepare harder than all of them. And so I hired a coach and I really worked on my speaking for the four months leading up to the
Starting point is 00:43:14 event. Every single night I would have a little nightmare of like that big red ring carpet on the floor and me walking up to it and like flipping they are falling or forgetting my words like but you know what those moments are defining moments and if you keep putting it out there what you want you keep stating what you want to people who might be able to help you get it without asking them for it just letting them know you're so excited about that thing. If you're job hunting saying that you're looking to transition into X or Y job, putting it out there is so powerful because there are helpful people who will meet you exactly there.
Starting point is 00:43:49 I totally agree. And also, like just saying it out loud makes it real to yourself. And you start to believe it. And when you believe that something is possible, it will end up happening in your life. I actually just got my first TEDx talk. I'm going to do it in June.
Starting point is 00:44:03 So I'm so excited. It's like TEDx use. So I think do it in June, so I'm so excited. It's like TEDx youth, so I think it's not as big as a deal as what you did, but... What's the most important thing with it? TEDx youth, it's a new year's eve, so I think it's like some... But it's one stepping stone towards that, so I'm really excited.
Starting point is 00:44:17 That's gonna be incredible. I know you're not gonna have any problem with this, but it's definitely, if I could give you one unsolicited piece of advice, it's just prepare even harder than you think because those TED talks are so powerful for your career when you can give them your best talk truly. Yeah, I'm so excited. And I think you had like over a million views on yours
Starting point is 00:44:38 or something, that must have really helped you like just propel everything, I'm sure. Yeah, and I just recently gave a second TED talk and it's done better than the first one because I think it's more representation of me as a speaker. Like I went on for 10 years to have this business and become an author and all of these things. And so it feels good to have worked really hard for the first one. And the second one was me just being who I am. You know, like all of that work influenced who I am and all I had to really do was be myself in that
Starting point is 00:45:07 talk versus work so hard to get to a certain level in the first one. Okay, so before we go a little bit into your book, I want to talk about some failures that you had as an entrepreneur because this 10 years that you were an entrepreneur, it wasn't just smooth sailing, rosy peaches. There was some hard times. You lost $500,000, your company went under. That's tough. And scary for an entrepreneur.
Starting point is 00:45:34 That's all you have. So what happened? How did you turn it around? Tell us about that experience. Well, here's the problem with having one revenue stream is that it's too close to zero. And I learned in my expo, so first here's what happened is in the early like 2010, 2012, Facebook ads weren't really a trend yet. They were just beginning.
Starting point is 00:45:59 And you started to kind of see the rise of online webinars, which now is so common. Everybody has a webinar, but back in the day, it wasn't. And I remember seeing that when I had my career coaching practice and thinking, I've got an eight-step method to help people land job offers. And even in my book, You Turn, it's an 11-step method now. And I think it clarity and good job offers. And I remember thinking, I really want to create a course. So I created a webinar. I gave it not one, not two, but 91 times. I paid for Facebook ads for people to register for my webinar, and I was breaking even for a while, and even going into debt because I was investing in things for my course and my membership site. And, you know, I spent so much money when I didn't have a mentor because I just was throwing money at things I thought would be their answer.
Starting point is 00:46:43 And really, if I had a good mentor who had been there and done that, they would have spared me, I think, so many dollars spent. But I ended up going into debt. And then eventually after reading every book there was about copywriting and webinars, I became a master webinar writer. And even to this day have a company called Cake Publishing. And it's a ghost writing house, a publicity house. I don't do any of the work at that company except I write webinars
Starting point is 00:47:06 and I write speeches for our clients because those are the two areas that I don't know how to hand off. But I really learned through that experience how to write a webinar and I went from $100,000 in debt just investing in that process of getting my course out there to $5 million in revenue in two months and I went through, you know, we'd got thousands of customers overnight because that's how it works with
Starting point is 00:47:29 advertising. If you have something and you're putting it out there, it's really a numbers game. It's X amount of people see it, X amount of people buy it, and then you can increase your advertising budget and get more buyers. What nobody tells you is that the algorithm can change. So if you take on a huge staff and a lot of overhead, the algorithm can change. And so I ended up losing all of my millions really because I ended up pausing my whole advertising process and asking a lawyer to go through everything. I'd never made that much money before. It felt
Starting point is 00:47:59 so big to me. And I was like, we need to look at this. And I come from a pentagon. Like I love justice and integrity. I was like, this feels like a legal making this much money. And I ended up having Lars look at it and they ended up saying there was no gray zone. There wasn't anything bad about what I had. And by the time I turned it back on a month later, they needed over a month to look at all of my assets. The algorithm had changed
Starting point is 00:48:22 and it wasn't profitable anymore, just like that. And I spent about six months doing like monkey dances of Facebook ads and recording new videos and trying to get my ads to convert like they did and they just wouldn't. And then eventually, after about a year after that, I had millions of dollars locked up in payment plans from customers who had bought my programs. I faced the really hard decision of either keeping my overhead afloat, I had a really large team of employees or closing the doors. And I had my mom who's my bookkeeper and she does a lot of bookkeeping for her clients and so she was looking after my books and she said, look, Ashley, if you close the doors
Starting point is 00:48:59 this week, you get to keep a couple hundred thousand dollars and live your life and start over. And if you don't, you're gonna go into debt. And I held on a little bit longer because I just felt so much sadness, letting go of my team. I was in a little bit of a delusion of like, I can figure this out. And I do think there's something to be said
Starting point is 00:49:17 about being visionary and aspirational, but I was just in denial. And it was like facing that this wasn't working anymore. So I let go of my team. I went back to my roots in private coaching. I had a huge email list. So I just went back to that. Loved doing that. That was the beginning of it all anyway. Started my podcast because I didn't know how to engage this massive email list of a half million millennials who signed up for my job hunting training, and just engage them with the U-turn podcast. That was literally what made me start the show
Starting point is 00:49:50 was, how do I create content that I have fun doing that engages these people who signed up? And ever since then, I've been building my business now, not only as an author and a podcast with sponsorships and having a small high-end private practice, but I have agents, I have talent agent, I have so many different things, and it really happened for me because I was forcing myself to create a business model that was highly profitable, but was for someone else. Like, I don't think people realize in the e-course world that if you have an online course, your course is gonna take you 5% of your time to make.
Starting point is 00:50:28 95% of your time is marketing, and really good marketing is about tweaking and being exact and looking at your email subject lines, and creating new ads, it's all ads. And that's just not who I am, I'm a highly creative writer, and I meant to be an author, just like I was that at a five
Starting point is 00:50:45 years old at my preschool graduation. And so, you know, really remembering the truth of who I am has come from hitting this rock bottom. And I think kind of like you have, you know, you're reflecting on like, do you believe you can keep this money that's coming in through your company? For me, I feel like I can keep the revenue that is coming in through your company. For me, I feel like I can keep the revenue that is coming in. I can keep paying my team because I'm so much more aligned. I'm getting paid to be me. I'm not overriding who I am to create. And when you do that, you'll burn
Starting point is 00:51:15 out anyway. It's not sustainable. Who you are always is going to win. So I just came back to myself and wrote the book I was always meant to write. And I think things have only gone up. And my revenue isn't like it used to be at almost a million dollars a month or something like that. But we're an easy multiple six figure seven figure company. And I'm having a really good time. I probably worked 15 hours a week.
Starting point is 00:51:40 And I absolutely know what I do. Yeah. Yeah, bam. If you're ready to take your business to New Heights, break through to the six or seven figure mark or learn from the world's most successful people, look no further because the Kelly Roach Show has got you covered.
Starting point is 00:51:54 Kelly Roach is a best-selling author, a top-ranked podcast host, and an extremely talented marketer. She's the owner of Not One, but six thriving companies, and now she's ready to share her knowledge and experience with you on the Kelly Roach show. Kelly is an inspirational entrepreneur. And I highly respect her. She's been a guest on YAP. She was a former social client. She's a podcast client. And I remember when she came on Young and Profiting and she talked
Starting point is 00:52:18 about her conviction marketing framework, it was like mind blowing to me. I remember immediately implementing what she taught me in the interview in my company and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done all Kelly has built in the corporate world Kelly secured seven promotions in just eight years, but she didn't just stop there. She was working in 95 and at the same time she built her eight figure company as a side hustle and eventually took it and made her full time hustle. And her strategic business goals led her to win the prestigious Inc 500 award for the fastest growing business in the United States. She's built an empire. She's earned a life-changing wealth. And on top of all that, she maintains a happy marriage and a healthy home life. On the Kelly Road show, you'll learn that it's possible to have it all. Tune into the Kelly Road Show as she unveils her secrets for growing your business. It doesn't matter if you're just starting out in your career or if you're already a seasoned entrepreneur. In each episode, Kelly shares the truth about what it takes to create
Starting point is 00:53:17 rapid, exponential growth. Unlock your potential, unleash your success, and start living your dream life today. Tune into the Kelly Road Show, available on Apple Podcasts, Spotify, or wherever you listen to podcasts. Hey, yaap, fam. As you may know, I've been a full-time entrepreneur for three years now. Yet media blew up so fast,
Starting point is 00:53:37 it was really hard to keep everything under control, but things have settled a bit, and I'm really focused on revamping and improving our company culture. I have 16 employees, so it's a lot of people to try to rally and motivate, and I recently had best-selling author Kim Scott on the show. And after previewing her content in our conversation, I just knew I had to take her class on masterclass, tackle the hard conversations with Radical Cander to really absorb all she has to offer.
Starting point is 00:54:05 And now I'm using her RadicalCander method every day with my team to give insolicit feedback, to cultivate a more inclusive culture, and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are really receptive to this framework and I'm so happy because I really needed this class. With Masterclass, you can learn from the best to become your best anytime, anywhere, and at your own pace.
Starting point is 00:54:31 And we all know that profiting in life doesn't just mean thriving in business. With masterclass, you can brush up on your art skills or your cooking skills or even your modeling skills. With over 180 classes from a range of world class instructors, that thing you've always wanted to do better It's just a few clicks away. On Masterclass you'll find courses from many app-all-star guests like Chris Voss and Daniel Pink. I've been taking their sales and negotiation classes and I've been feeling like a real shark lately. I've totally leveled up my sales skills. How much would it cost you to take a one-on-one class
Starting point is 00:55:05 from the world's best? A lot. But with Masterclass annual memberships, it just cost you $10 a month. I have to say the most surprising thing about Masterclass since I started this incredible journey on the platform is the value.
Starting point is 00:55:20 For the quality of classes, instructors, the platform itself is beautiful, the videos are super high quality, you can't beat it. Gain new skills in as little as 10 minutes on your phone, your computer, tablet, smart TV, and my personal favorite way to learn is their audio mode to listen on the go. That way I can multitask while I learn. Get unlimited access to every class and right now as the app listener, you can get 15% off when you go to masterclass.com slash profiting. That's masterclass.com slash profiting for 15% off an annual membership masterclass.com slash profiting. That's amazing. I think there was so much lessons that you talked about. I love the
Starting point is 00:55:58 fact that you have multiple revenue streams. You have cake publishing. You have your coaching business. I'm sure you get money off your show. So there's so many different avenues. So if one goes down, you're not totally, you know, in the shitter as they say. So that's great. And I totally agreed. Like, and that's how I'm working my life too, is to have all these different multiple revenue streams so that it's never an issue. And I encourage everyone to do that because in 2021, that's life now. The least secure thing you can do
Starting point is 00:56:28 is just have one revenue stream and an untimized job. That's the least secure thing you can do, in my opinion. And it takes time. Yeah, like, great feedback. It takes time. Like, any new entrepreneur has to remember that you're not gonna have ten quality revenue streams overnight.
Starting point is 00:56:43 You know, like, right now we probably have eight or nine revenue streams, but it's like master one thing, because you don't need 10 sales funnels that are all broken and not working. I spent two years creating that one webinar sales funnel to my course, and that's why it worked for so long. It was excellent. And so I think it's like really master the one service you have,
Starting point is 00:57:04 but be a few moves ahead. Know that you need to rework and reoffer another service and serve your customers at many different price points. Like don't just offer one. Yeah, and I love the Facebook ad story that you gave to because it's so true. Those things can just change in an instant. You can't just bank on ads working really well, whether it's YouTube now, there's a lot of success stories on YouTube ads. You never really know what's going to pan out.
Starting point is 00:57:29 So you can't bank on that. And you just write it until it's gone, you know. So let's talk about your book. It comes out January 26th. It's really exciting. It's called You Turn. I'm sure you're probably so psyched. You actually had publishers fighting over you.
Starting point is 00:57:44 How did, like, what's the book process like? Because one of my 2021 goals is to at least know the concept of the book that I want to write. So that's one of my goals. So what was that process like? What advice can you give to anybody who's thinking about writing a book? I love your intention just to know the concept, because not to force it because it takes time to like really know what you have to say and and I think certain people certain creators when they create from such a clean such a true place it's like the work that will come out of you is only going to succeed like you know my most recent TED Talk I mean that thing I knew was going to do well because I put my soul into it.
Starting point is 00:58:26 It came from such clean energy. And so, on my book, I really allowed that concept to come to me and take the time it needed to. And I knew I wanted to write a narrative about my life, but infuse it with a prescriptive step-by-step guidance for people to get clarity on their next career move and who they truly are. And, you know, it was interesting because there's actually not a genre for that. There's either memoirs or there's self-help. There's not that blend of like
Starting point is 00:58:53 I'm gonna tell stories and there's gonna be a ton of tips in these stories that people can implement today for their career. And so even publishers had the ones that declined me didn't know what to do because they couldn't fit the genre. And they were like, look, we need to know what shelf this sits on and Barnes and Noble, we can't buy a book, we don't know what shelf it sits on. And so first, I just had to learn how to talk about my book, how to talk about the concept, because it's funny,
Starting point is 00:59:18 it can be easily, we're all like little mad scientists, sometimes as entrepreneurs, the whole thing is in our head, but we don't know how to express it. And so I took some time to really think about what I wanted to do. I wrote down the lessons of my life. I wrote down my step-by-step formula that I wanted to help people with, and I pegged each lesson to a story so that I could put the stories in cadence with the lessons I wanted people to learn. And I wrote a book proposal. I googled online what book proposals looked like. I asked friends for their book proposals.
Starting point is 00:59:48 And from there, I got an agent sent him my book proposal. It took me one year to make my book proposal. So it usually will include your marketing plan for your book and two chapters. So a book is really a labor of love and people say it, but it's more and more crazy to me that people would write a book for money because it's really a labor of love. So I spent a year just working on those two initial
Starting point is 01:00:10 chapters on the table of contents and my marketing plan eventually got an agent to take a look at it. He took me on, he started shopping the book. It usually takes about three weeks from when you have a finalized proposal and the agent takes it to get some offers from different publishing houses. And again, the ones that turned me down, it was like they just kind of figure out where it sat on the shelf. And then the ones that were fighting over it, a lot of them were more spiritual type publishers that didn't have a book that was career focused. And they could see that I had a lot of mindset and psychology in my book, but also those practical tools. And I think that's something that is really missing in the personal development space. There's a lot of podcasts about purpose and
Starting point is 01:00:50 it ends up being very spiritual, which is very powerful, very mindset focused, also very relevant, but not enough practical tools like the 10 core skill sets and which one are you. So I think the publishers really appreciated that grounded approach to career advice. And from there, I ended up getting a couple of offers, accepting one. And then that publisher had so many requests for me to delete a chapter, to change my title. And I knew I wanted to be called U-turn, Y-O-U, like returning to yourself. And they didn't like the title, but I'd woven it throughout the book. And so I ended up paying my publisher back six figure advance
Starting point is 01:01:27 and hoping that another publisher would buy it and they did. So I'm so grateful. I took that risk and then the book is still gonna get out there. You are so balsy. Like wow, like you just go all in and take risks and what they say is, you know, high risk, high reward and you've been rewarded in life
Starting point is 01:01:45 for jumping in and taking all these risks. It's amazing how many risks that you've taken. It's crazy. You know, I think as I get into my 30s, I'm a little more risk-versed. Like I'm gonna have a family, but I still am a risk-taker, and you have to remember,
Starting point is 01:01:59 I still lost millions of dollars. It's just a muscle and you'll usually win if you are a risk taker anyway, but you have to be willing to face those losses as well. Yeah. Amazing stuff. So I would definitely go check out her book
Starting point is 01:02:13 when it comes out January 26. It's called You Turn, Why You Turn. Definitely recommend it just by reading the previews that I got to see. And you cover 11 steps to find your dream career, right? Do you want to just tell everybody what the main takeaway of the book is? Yeah, I would say outside of your core skill set,
Starting point is 01:02:31 I talk about your core nature and the energy that you bring to the room and what that means for your career options. I also help you with a large core values list. I think that's in chapter three with how to figure out what your core values are. There's an exercise list of different things you can do in questions to ask yourself at the end of every chapter so that I am just a vehicle for you to learn about yourself. But the takeaway of
Starting point is 01:02:56 the book is that who you are always wins. So whether you want to listen to who you truly are, that little nudge inside of you that says what you're doing right now isn't working, whether you want to listen to who you truly are, that little nudge inside of you that says what you're doing right now isn't working. Whether you want to listen to that today or next year, you're gonna have to face it at some point. And so my book is really about helping you own who you are, know how to express it best in the workforce and take some steps to really make it happen. Yeah, that's awesome.
Starting point is 01:03:23 And the last question we ask all our guests is what is your secret to profiting in life? People, conversations, I would say your life is only as expansive as the conversations you're having. Whenever I feel like my business is plateauing or it needs more energy around it, I just think who can I have a conversation with today? I love that.
Starting point is 01:03:44 So being engaged, getting experiences, getting feedback, I think that's super important. Well, thank you so much, Ashley. I love this conversation. You are an amazing person and thank you so much for taking the time to come on our show. Thank you for having me. Thanks for listening to Young and Profiting podcast. I hope you enjoyed this episode with Ashley Stahl. My favorite part of this episode
Starting point is 01:04:05 was when Ashley talked about identifying your core skill sets and finding a career that fits you best. We spend so much time of our life working. It's really a shame to feel unfulfilled in our jobs. The good news is that you have the power to stop living on autopilot and you can turn your career around. When people say follow your passion, find your purpose and do what you love, it's really just empty advice and it doesn't directly help us figure out what we're meant to do in our careers.
Starting point is 01:04:33 In fact, it may only cause more confusion. If all we had to do is follow our bliss, then why aren't we all blissful yet? The truth is, like Ashley says, the best career is not one where you only do what you love, but one where you honor who you are as well. At YAP, we've had a lot of excellent episodes on careers like this one. And if this episode resonated with you and you're looking for more career advice, I recommend to go check out number 63, find your job with Kristen Sherry next. Here's a clip from that episode.
Starting point is 01:05:07 I want to help my listeners understand the difference between skills and strengths. So we just want to over strengths. Are they the same or are they different? They are different. So the way I explain the four pillars, your strengths are the how. That's how you prefer to work.
Starting point is 01:05:24 So you prefer to work hard. You prefer to work with a visionary lens of legacy. And what am I trying to create and leave behind? You prefer to work with focus. The way you want to work is that prioritization. So that's how you work. Strengths are what you do. That's where the rubber meets the road. It's the actual work that you're doing, not how you're doing it. So strengths are natural gifting. Everyone is born with their strengths and they're pretty stable over your lifetime. Skills are learned. And there is a correlation. So Lyla Smith, she's a close friend of mine. She has communication in her top five strengths.
Starting point is 01:06:08 She's very good at writing because of that strength, because there's a correlation that influences her ability. But writing is a skill. And it can be learned. People who are not naturally gifted at writing can become strong writers with skill training. So that's the difference, a natural talent versus a learned skill. And it's interesting because a lot of times people don't recognize the difference between a good day and a bad day is what they were doing that day. So why do you have
Starting point is 01:06:38 days where you're so energized? That was a great day. And the next day you're like, uh, is it five o'clock? So energize, that was a great day and the next day you're like, is it five o'clock? Is it whine o'clock? You have to look at what were you doing those days? You were doing burnout skills. That's the reason why you're so exhausted. Like I said, if you want to learn more about finding your right career fit, go check out number 63, find your dream job with Kristen Sherry next. And if you're a new listener, please take a few minutes to subscribe to Yapp and drop
Starting point is 01:07:06 us a review on Apple Podcasts. It's a free and effective way to support the show. This week, I'm going to shout out a review from my mom and Jordan Mendoza. The first one is from my mom. So proud of you. I just figured out how to leave a review. You give me great company and joy listening to your podcast. It's informative, but not overwhelming.
Starting point is 01:07:26 It gives purpose, guidance and encouragement. It can light a path for listeners. You work hard for each podcast and it comes naturally from your heart. I know because you love what you're doing. Keep it up, the sky's the limit. Love, mom. Thanks mom. Love you too. I know you're not the most tech savvy person in the world, but I really appreciate you finally
Starting point is 01:07:45 figuring this out because these reviews really make a difference for us. The next review is from Jordan Mendoza, he's the host of Blaze Your Own Trail Podcast. Holla is a true trail blazer. She does an amazing job as a host and treats each guest just as special as the last. Make sure to subscribe if you like being inspired. Thank you both for your awesome reviews and if you're out there listening and you found value in today's show with Ashley Stahl, please take a few minutes to write a review on Apple Podcast or wherever you listen to your podcast.
Starting point is 01:08:18 And I love seeing posts about Yapp on LinkedIn or Instagram. If you're listening on Spotify, you can just share the podcast, write your Instagram story, or take a screenshot of your podcast app, and share it to your story and tag me at Yap with Hala. I'll always repost and support those who support us. You can find me on Instagram at Yap with Hala or LinkedIn, just search for a name, it's Hala Taha. And now I'm on Clubhouse. My username is Hala Taha, and we're hosting a weekly event from 4 to 6 PM every Tuesday night going forward. So check that out. We're going to be inviting pass guests of Young and Proffing
Starting point is 01:08:53 podcast. And it's going to be an amazing conversation. I've been spending a lot of time on Clubhouse. So I hope to see you guys there. Big shout to the app team. as always, this is Hala signing off. Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Ruben, the number one best-selling author of the Happiness Project. And every week, we share ideas and practical solutions on the Happier with Gretchen Ruben podcast. My co-host and Happiness Guinea Pig is my
Starting point is 01:09:25 sister Elizabeth Kraft. That's me, Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time energy or money Suggestions such as follow the one minute rule choose a one word theme for the year or design your summer We also feature segments like know yourself better where we discuss questions like are you an over buyer or an under buyer? Morning person or night person abundance lever or lever, and every episode includes a happiness hack, a quick, easy shortcut to more happiness.
Starting point is 01:10:08 Listen and follow the podcast, Happier with Gretchen Rubin. for automatic energy savings. Plus free energy on the hottest day. Don't you see it? Free days are now for cooler days. In this summer's hottest flux cluster, guaranteed to keep you cool. The savings are coming from inside the house. Open it summer pad. Energy savings and results so cool. Yes, you energy.
Starting point is 01:10:38 Energy for everything. Captain Banner now to learn more. Tap the banner now to learn more.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.