Young and Profiting with Hala Taha - Carolina Reis: Reverse Your Biological Age and Increase Your Longevity With These Pro-Aging Hacks! | E228

Episode Date: June 16, 2023

Growing up in a small town in the countryside of Brazil, Carolina Reis was always fascinated with “the code of life.” While studying stem cell biology and tissue engineering, Carolina sought for a... way to use her knowledge to build a scalable, sustainable company. After relocating to Silicon Valley, Carolina and three other scientists united in their passion to develop solutions to prolong human healthspan. In this episode, we will learn about Carolina’s mission in founding the company OneSkin and how our skin can impact our overall health. We will also discuss how to reduce biological aging, why we need healthy skin habits to thrive, and how we can increase our “skin span.” Carolina Reis is a scientist and the co-founder and CEO of OneSkin, a biotechnology company working to fight humanity’s oldest problem…aging. Fueled by their passion for science and love of life - Carolina and three other women Ph.D. scientists joined forces to create the pioneering skincare company OneSkin to forever transform the way humans experience aging. In this episode, Hala and Carolina will discuss:  - Why OneSkin is pro-aging - The science behind aging   - The problem with traditional anti-aging products - Why people live the longest in Blue Zones - Increasing skin span - The connection between our skin and our brain - Carolina’s thoughts on botox - And other topics… Carolina Reis is a biotechnology entrepreneur and the founder of OneSkin. As a founder of OneSkin, she and the team have been working to develop the first anti-senescence topical product designed to promote skin health from within. She holds a biochemistry degree and a Ph.D. focused on stem cell and tissue engineering. After more than 10 years of developing science in academia, she is thrilled to translate basic science into products that will extend our health span.  Carolina is an alumnus of IndieBio, the world's largest seed biotech accelerator. She moved from Latin America to Silicon Valley 4 years ago to found OneSkin and has been actively engaged in the longevity ecosystem in the Bay Area.  Resources Mentioned: Carolina’s Website: https://www.oneskin.co/  Carolina’s LinkedIn: https://www.linkedin.com/in/carolina-reis-oliveira-a69b8a27/ Carolina’s Twitter: https://twitter.com/Carol_roliveira OneSkin’s Instagram: https://www.instagram.com/oneskin.co/ OneSkin’s Facebook: https://www.facebook.com/OneSkinTech Skincare Ingredient Checker: https://www.thinkdirtyapp.com/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Sponsored By:  Shopify - Sign up for a $1 per month trial period at youngandprofiting.co/shopify Masterclass - Go to masterclass.com/profiting for 15% off an annual membership. The Millionaire University Podcast - So take the next step to earning 7 figures with your business… listen to The Millionaire University Podcast! More About Young and Profiting Download Transcripts - youngandprofiting.com/episodes-new/ Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com-profiting. Hey YAP fam! what's going on? We've got a special episode for you guys today. We're talking to Carolina Heiss, the co-founder and CEO of One Skin, a biotechnology company looking for ways to fight against aging. In this episode, Carolina and I talk about the science behind aging and the problem with traditional anti-aging products.
Starting point is 00:00:45 We also break down the relationship between skin health and certain age-related diseases like diabetes, and we talk about how we can reverse our biological age. This episode is absolutely fascinating and it's relevant to everyone. It's never too late to start taking proper care of your skin, and the signs behind this stuff is incredible. So let's dive in, and I hope you enjoy my conversation with Carolina Heist. Carolina, welcome to Young & Profiting Podcast. Thank you so much, you had a so excited to be here today.
Starting point is 00:01:18 Likewise, so yeah, fam, today we have Carolina Heist on the show. Carolina is a scientist as well as the co-founder and CEO of OneSkin, a biotechnology company working to fight humanity's oldest problem, which is aging. Filled by their passion for science and love of life, Carolina and her three other women PhD scientists joined forces to create the pioneering skin care company OneSkin to forever transform the way humans experience aging.
Starting point is 00:01:44 In this episode, we're gonna learn about about Carolinas' mission in founding the company one skin and how our skin can impact our overall health. We'll also discuss how to reduce biological aging, why we need healthy skin habits to find success, and we'll learn about Carolinas' go-to skin care routine. Carolina, you grew up in a small town on the countryside of Brazil, and I read that since you were young, you've always been interested in the code of life,
Starting point is 00:02:07 which is how our cells and tissues are part of a beautifully orchestrated system that creates an organism. So why does the code of life intrigue you so much? Yeah, I think when I realized that everything in our bodies are basically a result of how our genes are controlled. And then if you can understand how that code works, we can basically manipulate that code to allow our tissues ourselves and our bodies to basically work better and allow us to have a better life. So it's so interesting how, you know, every single disease or disorder, it's basically a result of like the genes that are being activated or suppressed.
Starting point is 00:02:51 And if you understand that, you can manipulate in a way that you can make like amazing things, you know, you can reverse back the age of the tissue, you can delete the gene, you can create so many interventions that can cure diseases. So to me, this was so fascinating and I was so interested in using this to help people you know, to live a better life. I love that. And yeah, Pam, we always have entrepreneurs on the show. But one of my favorite types of conversations is to actually speak with scientists and researchers
Starting point is 00:03:24 like Carolina. It is so much fun to learn about our body or health and really get the nuances of all of that. So let's talk about your journey into the field of science, how you ended up in Silicon Valley, and how you ended up creating one scan. Tell us that journey. Yeah. So I was always passionate about the applied science, you know, science that I could see a translation in the end. So on my PhD, I studied stem cell biology and tissue engineering. So basically what I was doing, I was like recreating human tissues in the lab and simulating a disease and then coming up with different ways to treat that disease.
Starting point is 00:04:06 And then I thought that we could start like using those models, those tissues and test like new drugs, new products that are out there in the market in order to replace animal testing. So that's how we started back in Brazil in 2014. I joined with three other colleagues from my lab and basically we were growing different types of human tissues like a small heart, mini brains, mini retinus, and then eventually we got into skin because there was a huge market opportunity in terms of companies needed alternatives, methods to develop and test their products and not use animals. And then we decided to specialize in growing human schemes in the lab. Eventually this first endeavor didn't work out in Brazil, but it got us the opportunity to come to the US. So in 2016, I came to Silicon Valley
Starting point is 00:05:05 to join a biotech accelerator called Indivial. So what Indivial does, basically they help scientists like myself and my co-founders to become entrepreneurs, to build like scalable and sustainable companies. And here at Indivial, we basically decided to start over with like a new approach of initially growing human skins to test products that were in the market to validate if
Starting point is 00:05:32 they actually work. One of the areas that we were most interested in, we see that it's a huge market, it's like anti-aging. We know that there is so much out there, but unfortunately, there is a lot of, you know, pseudoscience, a lot of hype, and we thought that we could come up with a way to validate the efficacy of those products. So our approach was, if we can grow those schemes in the lab, if we can measure the age of that tissue, then we can test a given product or an ingredient, and then we can quantify if that tissue is actually promoting any age reversal effect. And it turns out that we can quantify this by reading the DNA of the skin. So there is this new concept that we are going to talk more about biological age and, you
Starting point is 00:06:21 know, how our DNA accumulates change over time that are associated with aging. And then we can measure that as a way to first determine what is the biological age and then second, how a given intervention can change that biological age. So that's the beginning. And then eventually we pivot a few times until we got to what we're doing today, but maybe I can stop there and we can go from there. Yeah, this is so fascinating. So you guys would test existing products on your skin that you manufactured essentially, and you would see if it would actually work.
Starting point is 00:07:02 And then you decided to sort of skin care companies. So I'm wondering, did you find that these products weren't really addressing the problems? Yeah, it was exactly that. So what we found is that most products out there, first of all, they were not developed to target aging itself. So the majority of anti-aging products, they are either just like a moisturizer trying to improve the appearance of your skin or they are like acids or retinels that are inducing like a peeling
Starting point is 00:07:32 effect, so you're inducing your skin to grow a newer skin, not necessarily a younger skin. So, what we saw that there was first, no rational behind the targeting aging on those products. And second, we also realized that a lot of those products, they were not doing anything or they were accelerating aging. So essentially, if a product is bad, it can cause more harm than good. And then on the flip side, we saw because we were like following this science of longevity and aging research and we now have a much better understanding what's actually driving aging at the cellular level. And there were several companies in the longevity
Starting point is 00:08:20 field, starting out with this approach of targeting aging as their main like value preposition in order to treat or prevent age related disease. So several companies are more focused on different types of diseases like Alzheimer's, osteoarthritis and cardiovascular disease, and basically realize that we could use a very similar approach to target skin aging and bring this new innovation to consumers faster. This is so cool and I love it. I am a huge skin care fan. I'm all about anti-aging.
Starting point is 00:08:55 I have a brand called Young and Profiting. So I've got to always look young. And honestly, I look maybe people are very surprised when they learn my age. I'm in my mid 30s and everybody thinks I'm like 25 or 26 and it's because I really, really try to take care of my skin. So this is very interesting to me. I'm so you're an expert in all things skin health and you believe that creating healthy skin actually will help reverse the aging process. And an interesting fact is that our organ, the largest organ in our body is skin. And an interesting fact is that our organ, the largest organ in our body is skin. And a lot of people, when they think of skin care, they think of the superficial things, reducing the wrinkles, looking younger, looking hotter,
Starting point is 00:09:32 but there's a lot more to it. So talk to us about how treating our skin is actually treating the health of our entire body. Yeah. And maybe just to get there, I have one explain, what we are actually targeting with our products. So what we realize is that one of the main drivers of aging was the accumulation of old cells, also called like senescent cells. So basically those cells are cells that are in the end of their life cycle. So they are already really damaged. They stop dividing. And this is good because if they continue to divide, they could become a cancer and, you know, it would cause a lot of harm to our bodies.
Starting point is 00:10:09 But on the flip side, those cells start to create inflammatory signals that basically spoil the cells around to age faster. So we usually compare like a senescent cells with a bad apple in a basket because one, senescent cells basically, is for us, they good cells around and this accelerates aging. So what we found is that if we can decrease or if we can target only the aged cells, we reduce the amount of like old cells
Starting point is 00:10:40 and then we can allow the healthy cells to proliferate and they start producing more collagen. They basically recover that healthy and youthful state of our skin. So when you think that your skin is an answer to your question now, when you think that your skin is your largest organ and as we age, our skin starts to deteriorate and it starts to accumulate those old cells and they start to create inflammatory signals because of the sheer size of this organ, even lower levels of inflammation that's coming from your skin can actually influence your body's levels of inflammation.
Starting point is 00:11:21 So I think we have heard of like, inflammation and how this is a risk factor for age-related disease. And one of the main sources of like inflammation can be our skin because the skin again is our largest organ and it started to secret those damage signals that affect our internal body. So treating again, treating our skin is a way that we can help lower our systemic levels of inflammation, which can help us to prevent age-related disease. And to me, when I kind of connected the dots, this was like, wow. So, you know, when you go to a doctor now and you have like a cardiovascular problem, instead of just like give you medication, maybe the doctor is going to give
Starting point is 00:12:12 you like, hey, you should also treat your skin with this product because it's going to help lower your your body's levels of inflammation, which is like very like paradigm change. Yeah, it is very like paradigm change. Yeah, it is really eye opening because when you think about the skin, a lot of us are really focusing on our face, but your skin is your whole entire body. Your skin protects you from viruses and bacteria. And as you age, if that gets weaker, that's a risk factor. And like you said, it also contributes to inflammation. And you don't often think about that when we think of agedrelated diseases, we're thinking Parkinson's disease, brain stuff,
Starting point is 00:12:48 joint stuff, bone stuff, you're not really thinking of your skin. And it's time that we stopped ignoring our skin. So I really think this is important work that you're doing. Okay. So let's talk about the things that trigger skin aging. Can you walk us through the intrinsic and the extrinsic factors that affect our skin? Yeah, definitely. So, as we know, sun damage is one of the main drivers of skin aging.
Starting point is 00:13:13 So, it accounts to like 90% of the signs of aging. So, this is an extrinsic factor, right? Sun damage, pollution, any type of infection. And there are a lot that we can do to protect our skin, although it's obviously really hard to prevent all the damage that we're exposing a day to day unless we live in a bubble when we don't do anything. But then there is also the intrinsic factors that are basically, you know, your cells dividing in the inflammation that is inside your body and things like diet, obviously your habits will influence those intrinsic factors. So it is a combination of these two that will lead to, again, the accumulation of damage and the accumulation of those old cells. And there is several ways that we can prevent or counteract that.
Starting point is 00:14:06 And obviously, you know, sunscreen is a very important one. It's kind of, you know, the number one rule. Obviously, there are also good and bad sunscreens there. So there is another topic that we can talk. But then eventually, you always accumulate some kind of damage in your skin, even wearing sunscreen. So you need the products that help your cells to be more effective in repairing the image and producing more collagen, basically counteracting those factors that are basically the default system, right? I think aging is kind of the default and we need to do everything that we can to basically fight those factors that will lead eventually
Starting point is 00:14:53 to tissue dysfunction and in the case of the skin obviously all the signs of aging. We don't want to see like wrinkles, sagging, sunspots and so on. So I wanna ask you about products on the market right now because there's lots of things that are being advertised to people for sunscreen, for makeup, for skincare, anti-aging, wrinkle creams and whatever. What are some of the things that we need to look out for that we should not be putting on our skin?
Starting point is 00:15:21 I think, and this is so hard for consumers and I can't imagine I mean I imagine because before starting this company I was you know basically lost and just following some recommendations or trying to do my own research online but there is only so much that you can find but my my recommendation is always to look at the ingredient list. There are some ways that you can understand if those ingredients, if they are safe. There are websites and none of them are perfect, but that help you make some assessment. One is like EWG that you can basically import a name of the product or an ingredient,
Starting point is 00:16:04 and you give a risk factor, if it's safe, it's usually green and red is usually not safe and you'll be surprised how a lot of those products out there have ingredients that have potential risk of causing cancer and obviously, you know, hormone disruptors and things like that. And then in our case, for example, the way that we can evaluate our safety, things we can grow skins in the lab, we can apply and test any product on those skins. And if the products clean or safe, the skin will be fine. and then a lot of times will be better. But if the product is full of toxic ingredients, the skin will start to degenerate and it's really shocking how some products cause so much like toxic into the skin.
Starting point is 00:16:59 And we don't see that when we put on our face immediately, but with long term use, we usually are going to start seeing some either like some rashes or some like irritation. So for the consumers, I know that's a little tougher, but there are like sites like EWG or like skin safe, for example, is one that we use to make sure that third parties also validate the safety or products, they basically evaluate all the concentrations of ingredients because this also matters a lot. It's not like which ingredients are there, but at what concentration? And then in the end, they give a score like it's completely safe, even like for sensitive skin or no. And that's a way that the consumer can at least have, you know, a better understand that if they don't have the capabilities that we have to pass it in real human skins. Yeah. Well, you know what, I really hope that there's like a revolution around this
Starting point is 00:17:59 stuff in America because I feel like in Europe, they're much more stringent, they're much more safe in America. People can basically just sell anything. And it's really dangerous. And I know I'd like to tell you, I'm obsessed with skincare. Something that I never do is I never put fragrance on my face. And I feel like that really helps with anti-aging. But then you go to the store and all these really expensive products.
Starting point is 00:18:20 And they're a lot of money. And they seem like they work. They've create packaging, great marketing. And then they're full of fragrance, which is like the worst thing that you could put on your skin. So I love to understand, like, is there anything specifically ingredient-wise in sunscreen or skincare that we need to look out for
Starting point is 00:18:36 or is it more just like, you know, test it on the websites? And that's the best way. Yeah, I mean, the list is endless. So it's hard for me to name all of them, but as you said the like fragrances usually a lot of petroleum that derived Ingredients if you see a lot of bags that are also you know plastic derived ingredients This is never like too good for you. So avoiding a lot of those ingredients is always better.
Starting point is 00:19:05 And if you can have organic kind of more, I would say, natural ingredients. And they also be careful with the word natural because it can be misleading as well. There are several websites that can help you like with a list of ingredients. Even obviously Sephora is not the main expert, but they do have a good list of like, this is claimed by Sephora and then you should avoid those ingredients that are in their
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Starting point is 00:22:53 So we'll stick those websites that you mentioned in our show notes. So it's easy access for everyone. So at one skin, I heard that you guys don't say anti aging. You say pro aging. Why is that? Yeah. I think the award anti aging comes with a lot of, uh say pro-aging, why is that? Yeah, I think the word anti-aging comes with a lot of, I would say, fear in terms of like,
Starting point is 00:23:10 aging is a bad thing. And I think aging is a process that we can embrace so we can enjoy and we can be proud of it. But obviously, we don't want like the drawbacks of aging that's basically, you's basically the health decay part. We want to still grow older, but keep doing whatever we love doing. And for that, we need our health. I think health is the number one thing that allows us to do everything that we do.
Starting point is 00:23:39 I think maybe the best word is pro longevityjavari because longjavari means like aging at your best way and you know, maintain your health and really harnessing your own biology to work for you in the most effective way. And that's what we are doing at one skin and other longjavari companies in terms of understanding aging biology, creating products that can help our bodies to perform better and allow us to enjoy this beautiful process of our lives. Yeah. And I know that we're gonna talk about diet later on. And there's so much progress that can be done in this area.
Starting point is 00:24:21 Even if you just look now, there's so many like 40 year old, 50 year old people who look 20, 30. It's like, we're already starting to look more younger because we are taking better care of our skin. We do understand sun damage now. But there's so much more that we could do. Imagine a world where like 60-year-old people look like they're 30 and act like they're 30 and feel like they're 30. It would be so wonderful and really, really help the quality of life for so many people. So let's talk about this phrase, age is just a number. We always hear this and turns out through your research, it actually might be true because we have two ages.
Starting point is 00:24:52 We have our real age, which we were like the year that we were born, and then we have our biological age. So how would you define biological age? Yeah, basically biological age means like how healthy and functional is your tissue, whatever tissue or your whole body, we have our specific biological age. So for example, you can be 30-something and your skin can be either like 25 or can be like 40 depending on your, you know, your lifestyle if you've been exposed to too much sun or if you're smoke and things like that. So, what we learned is that this biological age is actually maleable.
Starting point is 00:25:32 It's reversible. We have done this in the lab in many ways. There is even this groundbreaking research that the first scientist that could turn an adult cell into embryonic stem cells, so completely like resetted the biological age, like from 30 years to basically zero years. So this is possible. And then what like we are trying to do with our products and you know in the longevity spaces to promote a regional age reversal effect that we don't want to go all the way, obviously, to embryonic state, but we want to go to a younger state in which ourselves are performing the best.
Starting point is 00:26:14 So there are ways that we can do this with products. For example, at one skin, one of the experiments that we've done in the lab is that when we treat it like aged schemes with our peptide, we can see that we can reverse in the lab is that when we treat it like aged schemes with our peptide, we can see that we can reverse the age of the skin in 2.6 years over a course of five days, which is like obviously a very... Wow!
Starting point is 00:26:36 Sign me up! I know! This is a very controlled condition in the lab, but now we are repeating this study with human. So, we have a clinical study that the people are actually applying our product and then we are collecting the piece of your skin by Opsi and then we can quantify the age of your skin before and after using your product. So this study is ongoing and is going to be a validation that it is possible to reverse the age of your skin with
Starting point is 00:27:06 a topical treatment. I've been trying one scan. I love it so far. You mentioned that it's topical, right? So I'm pretty sure all your products are topical. Did you guys think about whether or not you were going to do something oral or topical? And then why did you decide on the topical? Yeah.
Starting point is 00:27:23 Great question. So first, like topical is the way that we can bring this product to consumers faster because it's a completely new peptide. Obviously, we have done all the safety studies, but basically when you prove that safe, you apply it topical, there is, I would say say lower risk of your overall body in case that could have something unexpected. For like a normal product, you need to do a lot more studies, you need to do like studies with animals. It's basically kind of a new drug, so you need to go through FDA and so on, and that's why it takes much longer. We can come up with like a supplement that's based on natural ingredients that we know that also reduce the amount of senescent
Starting point is 00:28:12 cells, but our goal is really for us to treat skin first and then go internally. But we can also show in our studies that the peptide is able to penetrate the deeper layers of the skin. So it does not get to the blood stream, at least like in higher concentration, but it gets to the dermal layer, which is the layer that gives more firmness to the skin and is the layer that we actually want to fight, you know, those old cells and allow them to produce, you know, the healthy cells to produce more collagen. So basically, it penetrates and works from the inside out. So again, focusing on your largest organ
Starting point is 00:28:52 first, and then eventually expanding from there, I think one skin vision is go way beyond this scheme. So, talk to me about genetics in terms of biological age. How much do genetics really play a role in all of this? Another great question. It's interesting because a lot of people think, oh, you know, I don't have a good genetics. There's nothing that I can do about it. I don't know if you guys heard of like the centenarians, right? People that live over a hundred years old, and they are usually, they have a very good, you know, quality of life. And a lot of times you can find them concentrating some blue zones, but what really did terms how well you're going to age is basically your lifestyle. So your lifestyle accounts for
Starting point is 00:29:40 like 70, some people say to 90% of how you're gonna age, and you're genetics only about 10 to 30%. So it doesn't matter if you have very good genes and if you have terrible habits, you're definitely gonna age in a much worse way than someone that doesn't have a good genetic. But it's really doing everything that they can to maintain their bodies healthy. So that's the ratio, like around like 80, 20. So genetics account only for 20% of how you're gonna age.
Starting point is 00:30:17 Yeah, I mean, that's great news for all of us. It means that we actually have control over this and we're not just like helpless. So talk to us about these blue zones since you brought it up. What are these blue zones and what can we learn about from people who live there? That's a very interesting scenario in which people are concentrated in those areas. Basically, they have a higher concentration of centenarians people that live over around a hundred years old and and they are usually very healthy,
Starting point is 00:30:46 and they don't develop many chronic diseases. So there are a few of them that have good genetics, but in general, is their lifestyle that allows them to have that long lifespan and health span as well. So basically, their lifestyles are usually like a very, I would say a diet that's based on like natural foods, not much processed foods, more Mediterranean kind of diet. So more like fish, olive oils, nuts,
Starting point is 00:31:18 not much like red meat, or not too much of like carbs as well, more like good oils and good fish and vegetables and so on. And also, these people are usually they're very connected to each other. So, there are other things that are not only like exercise, but actually like bonding and living in a community that they help each other. Really. It's very interesting how those things also also matter, right? So there are many things that we can learn from them. But I think in general, like lower levels of stress,
Starting point is 00:31:54 which is not common for us here in the Western side. But yeah, I think a good, like, you know, work-life balance in terms of sleep, diet, exercise, but again, this community style also definitely is a great trait of those areas. Okay, so let's talk about why skincare is healthcare. I learned when I was going through your website and your blog that you call skin longevity skin span. So I'd love to understand what is skin span and how can we increase it, I guess. Yeah. So we all know about like lifespan. That's basically, you know, how long we're going to live.
Starting point is 00:32:40 We all know about health is pain. That's basically how many years of good health we're gonna live. So, and the goal for us is to basically make health span really close to life span. So, we have a very sharp period of our lives that we are, you know, in some kind of disability or suffering from a specific disease. And then skin span is basically how long your skin is healthy and functional because we are young so a lot of times we don't think about that but as you get old obviously your skin will start to get like deteriorated and then this can get thinner so it can like bruise much easier, it can start flaking, itching. So that's not a healthy skin anymore and this is impacting your quality of life.
Starting point is 00:33:30 So our goal is really again to extend this skin, spend, do everything that we can to keep our skin useful, functional and healthy as long as possible. So basically, again, fighting those old cells and protecting our skin of excessive damage and allowing our skin to do its work at its best and continue to protect our body as it should. Yeah, and like you said, skin is a serious organ. I can speak from my own experience. My father passed away from COVID in 2020 But prior to that he was diabetic and he had like ulcers on his feet And he had to get a toe amputated and it was all because his skin couldn't fight an infection Yeah, as you get older like this becomes a serious problem if your skin is not healthy
Starting point is 00:34:22 Yeah, and what we also need to learn is that it's not something that we should treat to only have that problem. We need to shift our mindset to a more preventative mindset. So, building a strong skin and a resilient skin is something that starts right now. Like you should take care of your heart, you should take care of your lungs. So treating your skin well, paying attention to that again, not only from the aesthetics point of view. And that's what I usually say, hey, our product's not only for women, it's for guys too, you know, you guys also need to have like a strong and a healthy skin. Yeah, I think there's a lot of like stereotypes that can be broken down in this whole industry. First of all, your skin is not just your face, your skin is your
Starting point is 00:35:09 whole body, your skin is your biggest organ. It's not just about looks, it's about health, it's not just for girls, it's for everyone, right? And I like how your branding is really unisex because I think that's going to really help with everything that you do. So speaking of how it's not your face, just your body, your products are not just for your face, it's also for your body as well, is that right? Yeah, that's correct. So because we want to improve your skin health as a whole, our second product, immediately without, okay, we need to treat your whole body as well. And this turned out to be a great bet in terms of like consumers are starting to worry or to pay attention
Starting point is 00:35:47 more on your body like there is so much treatment for your face but how about the rest of your body and it's even impressive like how we can help people that are going through some issues in terms of some skin conditions that can be ameliorated by using the product because the product helps repair the skin barrier and with that addresses a lot of the conditions that are associated with like a weakened skin barrier and so on. So yeah, our approach is really wholly sticking terms of treating skin as a whole. And again, we want to protect our skin from those inflammatory, secreting cells. So our body is super important in that concept. Yeah. So let's get really nerdy now. You talked about it a little bit, but I really want to understand
Starting point is 00:36:38 sentient cells and how they drive the aging process. So like, what's the difference between a sentient cell and a healthy cell? Maybe that's where we can start. Yeah, basically senes and cells are old cells. So these are cells that have replicated around like 50 times. They reach this limit. They are very damaged already. And then basically stop dividing. And they function like a zombie cells. They don't do anything good anymore.
Starting point is 00:37:07 They just sit there and they start secreting some bad vibes around the cells around. That's okay when we are young because our bodies can actually, our immune system can actually identify those cells and clear those cells up. What happens when we age is that our immune system gets deficient in doing its work well and those cells start to build up in our tissues. And it turns out that the accumulation of senescent cells in different tissues is associated
Starting point is 00:37:40 with most chronic diseases that we know today. So they are associated with cardiovascular disease, Alzheimer's, osteoarthritis, diabetes. And then that's when scientists thought, okay, those cells are driving inflammation and diseases. Can we fight those cells? Can we find a way to attack only the bad cells? And that's once again also realize, okay, those cells also accumulate in our skin. UV damage is a great way to induce an SNS and cells.
Starting point is 00:38:13 How we can fight those aged cells that are driving skin aging. That's when we started to search for new molecules specifically peptides that had this impact on these old cells that are the bad cells in our tissues. And so one scan has this patented peptide OS1. And this is something you guys discovered. Can you walk us through how you discovered this peptide?
Starting point is 00:38:38 Yeah, that was a long process. So we actually spent four years testing testing first like growing schemes and replicating the skin aging process in the lab. And then we developed the clock that we could measure the age of the skin. And then finally, we needed like molecules that could promote the skin age reverse. So so we tested over around a thousand different peptides. These are novel peptides and until we landed to this one that we call OS1 and OS1 has this great ability of decreasing the amount of senescent cells up to 50%.
Starting point is 00:39:20 And with that, it allows again, the healthy cells to proliferate so there is an increased production of collagen, hyaluronic acid, elastin. And then when we tested this, and then we formulated our peptide in a topical product, and we did clinical studies, we can validate that this leads to a better-looking skin. So it's very interesting the concept in which if I am attacking the root cause of aging, the consequences that the your skin will be healthier and look younger because healthy skin is usually a younger skin, a better functional skin.
Starting point is 00:40:00 Yeah, I love it how you guys are actually concerned about driving results with your product and not just the marketing and the hype behind your product. So let's talk about elasticity. Why is elasticity important to pro aging or anti aging? So basically when your your skin is tasked to get old and there is a lower production of collagen, L-Astin, hyaluronic acid. Basically, we call this a matrix, extracellular matrix that holds up ourselves and our tissues, so it gives the foundation of our skin. So the skin is more supple if you have a lot of those proteins. And then when you have you know the aging process obviously this gets like compromised. And then when you can fight you know this aging process you can basically
Starting point is 00:40:54 recover elasticity, firmness, and allow yourself to produce again those proteins that are really important to maintain that youthful appearance. But pay attention that what we are doing is not like adding ingredients that will give elasticity to our skin. It's basically our peptide allows our cells to start producing a last thing again. So it's basically again using our own cells, your own biology to do its work instead of just adding something that would be temporary, but it wouldn't you know work for the long term. So that's a very interesting difference from
Starting point is 00:41:38 how our products works and how you know some other companies want to deliver some just some like immediate results, but that doesn't really sustain. We'll be right back after a quick break from our sponsors. You hear that sound, young and profitors? You should know that sound by now, but in case you don't, that's the sound of another sale on Shopify. Shopify is the commerce platform that's revolutionizing millions of businesses worldwide.
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Starting point is 00:44:35 share her knowledge and experience with you on the Kelly Roach show. Kelly is an inspirational entrepreneur, and I highly respect her. She's been a guest on YAP. She was a former social client. She's a podcast client. And I remember when she came on Young and Profiting and she talked about her conviction marketing framework. It was like mind blowing to me. I remember immediately implementing what she taught me in the interview in my company and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done. All Kelly has built in the corporate world Kelly secured seven promotions in just eight years, but she didn't just stop there. She was working in I to five. And at the same time, she built her eight figure company as a side hustle and eventually took it and made her full time hustle and her strategic business goals, led her to win the prestigious. 500 award for the fastest growing business in the United States. She's built an empire she's earned a life-changing wealth.
Starting point is 00:45:31 And on top of all that she maintains a happy marriage and a healthy home life. On the Kelly Road show, you'll learn that it's possible to have it all. Tune into the Kelly Road show as she unveils her secrets for growing your business. It doesn't matter if you're just starting out in your career or if you're already a seasoned entrepreneur. In each episode, Kelly shares the truth about what it takes to create rapid, exponential growth. Unlock your potential, unleash your success, and start living your dream life today. Tune into the Kelly Road Show available on Apple Podcasts, Spotify, or wherever you listen to podcasts. Hey, you have, fam. As you may know, I've been a full-time entrepreneur
Starting point is 00:46:05 for three years now. Yet media blew up so fast. It was really hard to keep everything under control, but things have settled a bit and I'm really focused on revamping and improving our company culture. I have 16 employees, so it's a lot of people to try to rally and motivate. And I recently had best selling author Kim Scott on the show. And after previewing her content in our conversation, I just knew I had to take her class on master class, tackle the hard conversations with radical candor to really absorb all she has to offer. And now I'm using her radical candor method every day with my team to give in solicit feedback, to cultivate a more inclusive culture, and to empower them
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Starting point is 00:48:18 That's masterclass.com-profiting for 15% off an annual membership. Masterclass.com-profiting. This has been so awesome. I want to move to close out the interview while talking about mental health and entrepreneurship because it turns out skin can actually impact our mental health. So let's talk about the connection between skin and our brain. How we think and feel can actually show up in our skin? Can you talk to us about that? Yeah, I mean, obviously we are talking about, you know, health and the impact of our skin in our overall health and there are many ways that
Starting point is 00:48:56 this happens. And obviously one of those ways is how we see ourselves and how good we feel about ourselves, right? So obviously, you know, having, I would say, you know, a clean skin or a healthy skin does help in terms of increasing our confidence, increase your self-esteem, increasing our social ability, even like people that, oh, I was not wearing like, you know, shortest leaves anymore because I was ashamed of, you know, my arms or, you know, or my legs. And so these are all things that impact our lives. And it really matters. I mean, people that have suffered from, you know, some skin conditions, they can attest for this. So I think this is one way that, you know, having a healthy scheme can give you
Starting point is 00:49:47 What I call like peace of mind, you know, I feel good about myself and I feel you know confident and that's something that the change It's so much with like Dependemic right because people are looking at you know Zoom and webbeams like for so long and they were starting to pay attention on their skin and how they're seeing themselves. So that's why I also, the skincare space, grew a lot in the past like few years. So that's the one way that I think we can definitely
Starting point is 00:50:18 impact like mental health, which is super important as well. In terms of who these products are good for, I know we said it's neither male nor female, it's gender neutral, one-skin products, but is there certain age that's appropriate like continue to use one-skin or is it more for people above a certain age? Our product is definitely safe for whatever age.
Starting point is 00:50:43 We usually recommend around like your 20s or so when you are starting to really you know if you're putting a moisturizer or you know even people in a very early age they are already worried about the entire age and so I'm super pro like preventative measurements and I think what we offer is actually a way that we are going to prevent and maintain your skin, you know, youthful and healthy for as long as possible. So it is totally suitable for young people as well. And obviously we are here to help people that are going through this aging process that already feel like the aging pain in some ways. So obviously, you know, it's hard to just see some lines here and there or some, you know, discoloration you're seeing and things like that that really starts like to affect your day to day. So that's when one skin can really help. But we have customers that are, you know, on their 60s, 70s, 80s,
Starting point is 00:51:46 and they still see amazing results. So I would say that it's basically for everyone. It's everyone that's worried about their skin health and that one to be proactive about putting something that scientifically validated and that's gonna bring benefits to your skin. Okay, so I have a personal question and I just got Botox for the first time a few months ago
Starting point is 00:52:13 and just curious on your perspective of, do you think Botox is a good idea since you're a skincare expert? I love this question because it's something that comes towards a lot of times. I think when you already have some signs of wrinkles or fine lines, it is a good idea because you can help your skin basically. To not go further, to deepen those wrinkles and fine lines,
Starting point is 00:52:42 I think when you don't have those signs of aging, you shouldn't use it because you are basically making your tissue lazy in a way that you are not using your tissue, right? So if you're doing that, to one thing that I always recommend, like use a product that's still stimulating your skin cells to be working for you. So to be producing more collagen and you know some obviously our peptides is a great product for that but I'm not saying only our peptide and then there are other ways that you can also stimulate your cells like for example doing some micro needling things like that that cause like small injuries in a way that simulates yourself to produce more collagen again. And the other
Starting point is 00:53:26 thing about Botox is just like obviously careful to not overdue. And that happens a lot because it tends to get less effective over time. And if you overdue again, you are just letting your tissue really, I would say, lazy in a way that it's going to be more sagging and sagging because so that's the balance. You know, I think if you know how to do it, and obviously, you know, professionals here are super important, there is a way that you can, you know, harness the benefits of both talks, but make sure to complement with other things that continue to stimulate your own selves.
Starting point is 00:54:06 What you're saying is so, so important. I line to this too. So I always do like radio frequency, microneedling, especially after I did book talks because I was always very hesitant about it because like you're saying, you're basically making your muscle dead. And we know with like the worst thing you should do with your muscles, if you want to look young, is paralyze them, right? And we know with like the worst thing you should do with your muscles if you want to look young is Paralyze them right so it's it's so counterintuitive and I see people who do Botox for 10 20 years and they sort of look terrible Right, so I would say as less as you can and think of alternative methods like one skin like micro needyling like radio frequency
Starting point is 00:54:41 That actually help your collagen and your skin perform at its best rather than paralyzing it and making it lazy. So I think it's sort of like a short term fix, but not a long term fix. Let's talk about your entrepreneurship journey really quick before we close out the interview. So I found out that you started this company with three other scientists. All four of you guys have PhDs and all women. So, what a unique team. I'm sure getting funding is really exciting for you guys because you are such a female diverse team, very qualified. But I don't know, I want to understand in terms of other people out there
Starting point is 00:55:18 who don't have a business background. What would your advice be to them if they wanted to be an entrepreneur? What has your journey been like without a formal business background becoming an entrepreneur? Yeah, and just commenting a little bit like is it still hard even heavy, you know, for women is a diverse team. Everyone says that they want to support that, but in the end, it's still very little amount of funding go to women's entrepreneurs. So it is still a long way to go, although I think it is getting better. I think in the end, what it matters is your results.
Starting point is 00:55:57 You need to show progress. You need to show that what you're doing because people won't support you just because you're a woman if you don't have obviously a good business, right? But yeah, I think it coming from a technical background obviously everything's a little more challenging in a way that you need to learn either you learn yourself you need to be very hungry to learn and develop those skills yourself. So, for example, going through programs like I did, like, accelerators, and being part of other entrepreneurs' communities that you can exchange, learnings, and having mentors that can help you develop those skills.
Starting point is 00:56:41 Super, super important. But more than that, try to surround yourself with people that complement yourself. Because obviously, you are not going to be an expert on everything. And to us, one is keen are still like, we are product-led company and our products are science. So this is still like a representation of who we are. And obviously we need to develop the business side of things, but we do very well what we know best, that's creating an amazing product. So once you have that, which I think that's the main differentiation that any company needs to have, like a very good product. And then the business is not that easy, but there's a lot of people that can help you to do the business, help you to do the marketing. Now, what is very unique from you that you know, your unique insight on how to solve to tackle a specific problem.
Starting point is 00:57:38 This is much harder to find. And I totally agree. It's like if you have a really good product, it's gonna sell itself by word of mouth. People are gonna tell their friends if it works. And so for you guys, because you focused on your product and not just everything else, first of all, it's really a good thing that you're doing for society in terms of like actually putting out a safe product
Starting point is 00:58:02 that's gonna reverse aging, that's for your whole body and addresses the real things that are impacting our skin. And I think we'll sell it self. So I totally agree when you have a good product, it sells itself. Yeah, it's not that simple like that, but I think it's the first thing. Once you have a good product, and then you can figure out everything else. The first year for us was not an easy year for sure but eventually if you continue to do your work really well and you know connect with people that are aligned with you with your vision eventually people will recognize you as you know an authority as a disruptive company or technology in the field. So it's not, it's still as simple, but I agree. Totally. Okay, so I end my interview with two questions that
Starting point is 00:58:53 I ask all my guests. The first one is what is one actionable thing our young and profitors can do today to become more profitable tomorrow. Well, I would say that don't be afraid of starting today, even if you don't have like a brilliant idea. For example, with us, like, I knew that my mission was like to translate our science, and I didn't know where to start, but I said, we've got to start somewhere. So we started and they eventually our idea, pivoted like three times and we learned to this beautiful mission of reversing aging, but that's now how it started. So don't be afraid of taking the first step
Starting point is 00:59:37 because things will change in the future. And if you keep waiting for the right moment, for the right idea, you want to make progress and you are just going to learn so much when you start actually doing things. That's great advice. I love that advice. And what is your secret to profiting in life and this could be beyond financial? I think my secret is actually aligning my purpose in this world with my work. And for me, because I love so much, you know, enjoying life every single moment. And I can't imagine that there will be a time in my life that I won't be able to do that. So I want to dedicate my life to help myself not being like selfish, but
Starting point is 01:00:28 like help everyone to actually be able to continue to enjoy and have like an amazing life at whatever age. And I think when you find that overlapping point in which you are so passionate about what you do, and there is a very clear purpose for you in terms of benefiting society. I think that's when profit will come no matter what, because you are so dedicated, you are so passionate, and you are also generating value for people out there. So try to find what is that thing for you. Awesome. Well, thank you so much, Carolina. This is such a wonderful interview. Where can our listeners learn more about you and one's can?
Starting point is 01:01:20 Thank you so much, Haled. This is so, was so fun. Well, obviously, you know, on our website, oneskin.co, on our social media, also oneskin.co, LinkedIn. I also really recommend everyone to subscribe to our newsletter because we put out so much good content, so much much good content, so much educational content that's beyond the just skin care, but a lot of the science that we do in the lab, how we test our products and the data that we find in long chavring general, like things that you can start doing today that
Starting point is 01:01:57 will impact your life tomorrow. So awesome. Thank you so much. We're going to put all those links in the show notes. Carolina, it was such a pleasure. Thank you so much for coming on Young and Profiting podcast. Thank you so much. We're going to put all those links in this zone. It's Carolina. It was such a pleasure. Thank you so much for coming on Young and Profiting Podcast. Thank you, Hala. This was awesome. Talk to Carolina was so fascinating. I had no idea that our skin has such a huge impact on our overall health. By prioritizing our skin health, we can actually lower our inflammation levels and fight off
Starting point is 01:02:28 age-related diseases, because inflamed cells put a higher risk for heart disease, cancer, and even Alzheimer's. And one skin can help with that. They actually found a way to lower your biological age through topical treatments. I really hope this method of treatment becomes more mainstream because it could help so many people lower their risk of age-related diseases. We have to be careful when trying new skin care products. Before buying a new product, research the ingredients to make sure it doesn't contain cancer-causing chemicals, hormone disruptors, or ingredients derived from petroleum. And keep in mind that we have incredible products like one skin available to reverse the aging process. We must maintain a healthy lifestyle first and foremost.
Starting point is 01:03:09 This means a nutritious diet, so not a lot of carbs, processed foods, or red meat. And of course, you need to establish a workout routine and wear sunscreen. To recap, using science-backed skin care products like one skin and maintaining a healthy lifestyle, will reverse your biological age. And you're listening to Young and Profiting. So you probably want to look and feel young forever. I know I sure do. One skin is the real deal. I can't recommend them enough.
Starting point is 01:03:35 You can go to oneskin.co to learn more. I love skincare products. I'm a skincare junkie. I'm super picky with my products and I love using one skin. Again, that's one skin.co to learn more. Thanks for listening to this episode of Young and Profiting Podcast. If you listen, learn to and profited, be sure to share this episode with your friends and family and drop us a five star review on Apple or your favorite podcast platform. If you like watching your podcast videos, you can find us on YouTube.
Starting point is 01:04:01 You can also find me on Instagram at Yapathala or LinkedIn. Just search for my name, it's Hala Taha. Big shout out to my amazing Yap Production Team, you guys are so talented. I appreciate everything you guys do behind the scenes. And also shout out to you guys listening to the show, day in and day out. Wait a level up your life by listening to a podcast like Yap. This is your host, Halaataha, aka the podcast princess, signing off.
Starting point is 01:04:27 [♪ OUTRO MUSIC PLAYING [♪ Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Ruben, the number one best-selling author of the Happiness Project. And every week, we share ideas and practical solutions on the Happier with Gretchen Ruben Podcast. My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture,
Starting point is 01:05:09 and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time, energy, or money. Suggestions such as, follow the one-minute rule. Choose a one-word theme for the year or design your summer. We also feature segments like know yourself better where we discuss questions like are you an over buyer or an under buyer? Morning person or night person, abundance lever or simplicity lever. And every episode includes a happiness hack, a quick easy shortcut to more happy.
Starting point is 01:05:41 Listen and follow the podcast Happier with Gretchen Ruben. short cut to more happy. Listen and follow the podcast. Happier with Gretchen Rubin.

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