Young and Profiting with Hala Taha - David Meltzer: Game-Time Decision Making | E47
Episode Date: November 18, 2019Join the millions of students already learning on Skillshare and get two months free when you sign up at skillshare.com/yap This week, David Meltzer returns to teach us high-scoring business strategie...s so that we can play to win! David is the co-founder and CEO of Sports 1, a Sport Marketing firm which he co-founded with hall of fame quarterback, Warren Moon. David is also the former CEO of the world’s most notable sports agency, Leigh Steinberg Sports and Entertainment and an award-winning humanitarian, an international keynote speaker and best-selling author. Since we last talked David has come out with a new book, Game-Time Decision Making that provides everything you need to up your decision-making game and build a championship-level business. In this episode, we’ll uncover how to recruit a winning team, how to create the right mindset to make good decisions, and why milestones are better than concrete goals. If you liked this episode, please write us a review! Want to connect with other YAP listeners? Join the YAP Society on Slack: bit.ly/yapsociety Earn rewards for inviting your friends to YAP Society: bit.ly/sharethewealthyap Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
This episode of YAP is sponsored in part by Shopify.
Shopify simplifies selling online and in-person
so you can focus on successfully growing your business.
Sign up for a $1 per month trial period at Shopify.com slash profiting.
Did you know that the rate of reviews plays a huge factor in YAP's Apple Podcast ranking?
If you listen to YAP on Apple Podcasts but never gave us a review,
we'd greatly appreciate if you left one
and took a few minutes of your time to share your feedback.
This will help us secure sponsorships
and remain a free resource to you all.
Thanks in advance for your Apple Podcast review.
You're listening to YAH, young and profiting podcast.
A place where you can listen, learn, and profit.
I'm your host, Halitaha, and today we have David
Melcer returning on the show. David is the co-founder and CEO of Sports One, a sport marketing firm
which he co-founded with Hall of Fame quarterback Warren Moon. David is also the former CEO of the
world's most notable sports agency, Lee Steinberg Sports and Entertainment. He's an award-winning humanitarian, an international keynote speaker, and a best-selling author.
Since we last talked, David has come out with a new book called Game Time Decision Making
that provides everything you need to know to up your decision-making game and build a
champion chip-level business.
In this episode, we'll uncover Hadar recruit a winning team, how to create the right
mindset to make good decisions, and why milestones are better than concrete goals.
Hey David, welcome back to Young & Profiting Podcast. It's so great to have you back on the show.
I'm so excited to be here and really appreciate the opportunity.
Cool, so to recap for my listeners, the last time I interviewed you was for
episode number 31 titled, Goya, which stands for Get Off Your Ass. And we took a deep dive into your
career and the lessons you learned from the mistakes you made early on in your career. And we also
talked about the importance of minimizing ego and your secrets for attracting unlimited success
and abundance. It was a super inspirational episode
that so many listeners loved. So if you haven't heard it yet, go back and check it out. That's
episode number 31. So David, we last talked about four months ago. And since then you've come out
with a new book, it's called Game Time decision making. Could you just tell us about that new book,
what was the motivation behind writing it? and who did you write it for?
I wrote it under the disguise of sports and entertainment,
running the most notable sports agency in the world,
having a global marketing agency
that deals a lot in sports and entertainment.
I felt that I had some tremendous lessons
to teach people about being happy,
and I could utilize one of the most emotionally
attractive things on Earth, which is sports and entertainment.
So what I did to carry on my mission
of impacting over a billion people on Earth to be happy
is create a book about how do we make
the ultimate and most important decision to be happy.
And I did that utilizing a pre-game analysis,
which is an analysis of,
hey, here's a lesson that I'd like to teach you under the connotation of sports,
and then give the actual playbook to that success in the book, utilizing the biggest names and
sports and entertainment and stories that I know, and then finally a post-game analysis of that lesson.
But the top mission of the book is to go through
these lessons and stories in order to
affect your way of happiness.
Yeah, and I personally read the book and I love
the way that you formatted it with the pregame analysis
and the post game wrap up.
It was really easy to kind of understand
what each crux of the chapter was about.
So kudos to you.
You start off the book with tips on how to build your roster
or a powerful team of people that root for you.
And from what I've seen on social media and things like that,
you're really a master when it comes to relationships
and with surrounding yourself with the right people.
So starting off with the basics,
can you explain why it's so important
to have a good relationship
with yourself first before you can really go ahead and have a good relationship with others?
That's a fabulous question because I don't think people realize that they can't give what they
don't have. And so it's so important to understand that we have to work on ourselves and
introspectively look at our ego, our ego-based consciousness
as well as the truth and the truth-based consciousness.
And so I still spend the majority of my time looking within whenever I see interference
or corrosion to that which inspires me.
Any disconnect separation that I have need to be offended and need to be right, separate
and fear of superior, angry, frustrated, anxious, whatever it may be, I immediately go backwards.
I stop drop and roll inside myself
and look to see what it is that is bothering me,
raising my awareness so I can put the right intention
and trajectory on what I want so that I can be happy.
And so why do you think that building a strong team
and being able to attract a strong
team is a really big factor when it comes to your success?
Because I believe in vibration and I believe that we take on consciously, subconsciously,
and unconsciously, the vibration of the thoughts that we have, the words that we take in, the
actions that we do, the beliefs that we have.
And if we surround ourselves with the right thoughts, beliefs, words, actions, then we're
going to elevate our vibration.
We can only be aware of that, which vibrates equal to or less than us.
So I look for people that sit in a situation that I want to be and I'm constantly aggregating
and accumulating mentorship within my life so that I can learn the lessons in order to raise
the vibration or frequency around me.
So I listen to great things like your podcast,
young and profiting, I listen and watch the right TV shows.
I also surround myself with the greatest people.
If I wanna write a book,
I go to the Napoleon Hill Foundation
to help me write a book. If I want to know about my relationship with money, I find a billionaire
like Tillman Fertito or Steve Wynn to help me with my relationship with money. If I'm looking for
meditation or sleep, right, I go to doctors saying, Dita Saian India or sleep, Dr. Mehta Singh,
who's the NFL sleep doctor, whatever it is, I think people are doing themselves a disservice by not searching for the right people and right ideas to
surround themselves with. Got it. So throughout your book you have a really
interesting concept of what you call relativity. Can you just explain the
importance of this concept to my listeners when it comes to building a team?
Yeah, so I believe that everything is relative to you. And when I first came upon this philosophy,
it was difficult because I saw some horrendous things
on YouTube concerning some true evil, I think.
And I thought, man, how is that relative to me?
I'm not connected to that.
But it was relative to me because it was teaching me
what not to do, what I don't want to attract,
what I don't want to vote for in my life.
So what I do is predetermine the relativity of who and what I want in my life.
And so for me, my wife is most relative, then my children, then my mom, then my other siblings
and relatives, then my local community, then my state, then my country, and then the world.
And I actually put percentages in the distribution of what I have in order to allow everything to go through me
To those that are most relative to me down to those least relative to me
But I'm always looking at the relativity and the impact that people have because I can have a greater influence on
Impacting others to impact others to impact others and if I'm going to
Impact over a billion people in my life,
I need to have ambassadors, people that will,
at least a thousand of them,
that will impact a thousand, to impact a thousand,
a thousand times, a thousand,
a million and a million times, a thousand, a billion.
So I need to find those thousand
and the lowest hanging fruit exists
by those who are most relative to me.
So I guess just to make it easier to understand
for my listeners, like how does this relativity concept
align with decision making?
Like how do you use it to make better decisions?
Well, you know, most people that make good decisions,
their value-based decisions.
And so our values are personal values,
which are obviously related to those most relative to us.
Their experiential values, which are obviously related to those most relative to us. Their experiential values, which are, once again,
related to those in the relativity chain.
Then we have our giving values, as well as our receiving values.
And utilizing those values, we now apply those to the relativity
of who we're talking to in order to effectuate the best decision,
trying our best to stay out of scarcity or
ego-based consciousness, trying to stay out of that everything happens to me like a victim
or for me, like an arse assist, but most importantly through me for others. So if I'm making those
decisions under the context of living in a world of more than enough in an abundant universe,
where everything comes through me for others,
then I can make those decisions a term of bond who is closest or most relative to me and my values.
Got it. So let's talk about toxic relationships. Is it true that you only interact with people
who have your best interest at heart? I try to interact with those who are aligned most with my values and have good thoughts for me.
If I have to be around, which happens in business situations, family situations, someone that has a negative energy, attacking thoughts, judgments, or conditions that aren't aligned with my values,
I have a simple philosophy and strategy of number one, seeking understanding of them and seeing if I can be a service or a value to them
and then also praying for their happiness.
I do not create my own separation
by creating an attacking thought or a defensive thought.
By being defenseless, I become defenseless,
meaning I actually become invulnerable
by being completely vulnerable.
And how do you let go of toxic people in your life without drama?
Let's say like a family member or a friend that you grew up around.
How do you let go of the relationship without it, you know,
causing more drama than it should?
So I tried mostly, like I said, to understand that person and pray for their happiness
and allow them to fall away. You know, life is like a trolley.
People come on and off all the time and then they come back on.
But most of the people in your life,
if you don't give them energy, if you don't have attacking thoughts,
if you seek understanding and pray for their happiness,
very energetically will fall away.
If you're still forced into that relationship,
sometimes I need to articulate,
and I've done this with certain friends of mine
through the transformative years
and energetic transformation that I went through,
that I actually had and indicate
to some of my closest friends,
hey, I don't like who I am when I'm around you.
This has nothing to do with you,
but I can't be your friend anymore.
I don't like who I am,
and until I can resolve that,
I hope you understand that I only pray for your happiness and well-being, but I cannot be your friend anymore. I don't like who I am until I can resolve that. I hope you understand
that I only pray for your happiness and well-being, but I cannot be your friend anymore.
And they took it fine. They just said, okay, no problem, David.
You know what? Ironically, they felt bad. So I think more than they took it fine, they
apologized to me. And I think it elevated their awareness, my honesty, transparency, and vulnerability,
elevated their awareness to, I think, their own laws and contribution to an unhealthy
relationship that was it improving my life in any way and creating all types of ego-based
and negative and scarce energy that they didn't want in their life either.
And to this day, some of those people that 11, 12 years ago that I had to divorce as friends
still reach out and are praying for my well-being, I always say, you know, the people, eventually
they all applaud you, you know, they can laugh and scoff at you, they can be angry and attacking.
But if you hold your course, stay your frequency and seek the truth and pursue
your potential, sooner or later the truth will come out and people just can't help but applaud you.
Yeah, I've noticed that too. It always starts out that way. People are wondering why you're doing
something or doubting you, and then, you know, if you hold on and just work hard, it always ends up
working out in your favor. There's one quote in your book
that really resonated with me. It was, if it bleeds, kill it, if it grows, feed it. And
I think this plays really well with everything that you're talking about. And is this saying
that we should all strive to live by.
Young and profitors, do you have a brilliant business idea, but you don't know how to move
forward with it? Going into debt for a four-year degree isn't the only path to success. Instead, learn everything you need to know about
running a business for free by listening to the Millionaire University podcast. The Millionaire
University podcast is a show that's changing the game for aspiring entrepreneurs. Hosted by Justin
and Tara Williams, it's the ultimate resource for those who want to run a successful business and graduate rich, not broke.
Justin and Tara started from Square One, just like you and me.
They faced lows and dug themselves out of huge debt.
Now they're financially free and they're sharing their hard-earned lessons with all of
us.
That's right, millionaire university will teach you everything you need to know about starting
and growing a successful business.
No degrees required.
In each episode, you'll gain invaluable insights from seasoned entrepreneurs and mentors who truly
understand what it takes to succeed. From topics like how to start a software business without
creating your own software, to more broad discussions such as eight businesses you can start tomorrow
to make 10K plus a month, this podcast has it all. So don't wait, now is a time to turn your
business idea into a reality
by listening to the Millionaire University podcast.
New episodes drop Mondays and Thursdays.
Find the Millionaire University podcast on Apple Spotify or wherever you get your podcasts.
Your dog is an important part of your family.
Don't settle when it comes to their health.
Make the switch to fresh food made with real ingredients that are backed by science with NOM-NOM.
NOM-NOM delivers fresh dog food that is personalized to your dog's individual needs.
Each portion is tailored to ensure your dog gets the nutrition they need,
so you can watch them thrive.
NOM-NOM's ingredients are cooked individually and then mixed together,
because science tells us that every protein, carb, and veggie has different cooking times and methods.
This packs in all the vitamins and minerals your dog needs,
so they truly get the most out of every single bite.
And NOM-NOM is completely free of additives, fillers, and mystery ingredients that contribute
to bloating and low energy. Your dog deserves only the best, and NOM-NOM delivers just that.
Their nutrient-pack packed recipes are crafted
by board certified veterinary nutritionists,
made fresh and shipped to your door, absolutely free.
Nom nom meals started just $2.40,
and every meal is cooked in company owned kitchens
right here in the US,
and they've already delivered over 40 million meals,
inspiring clean bowls and wagging tails everywhere.
Ever since I started feeding my dog Nom Nom, he's been so much more energetic, and he's
getting older, he's a senior dog, but now we've been going on longer walks and he's
much more playful.
He used to be pretty sluggish and sleeping all the time, but I've definitely noticed
a major improvement since I started feeding him Nom Nom.
And the best part, they offer a money back guarantee.
If your dog's tail isn't wagging within 30 days,
they'll refund your first order.
No fillers, no nonsense, just nom nom.
Go right now for 50% off your no risk two week trial
at trinom.com slash app.
That's trinom.nom.com slash app for 50% off.
trinom.com slash app for 50% off, tryNOM.com slash app.
Hear that sound, young and profitors? You should know that sound by now,
but in case you don't, that's the sound of another sale on Shopify.
Shopify is the commerce platform that's revolutionizing millions of businesses worldwide.
Whether you sell edgy t-shirts or offer an educational course like me, Shopify
simplifies selling online and in person so you can focus on successfully growing your
business. Shopify is packed with industry leading tools that are ready to ignite your growth,
giving you complete control over your business and brand without having to learn any new
skills in design or code. And Shopify grows with you no matter how big your business gets. Thanks to an endless list of integrations and third party apps, anything you can think of
from on-demand printing to accounting to chatbots, Shopify has everything you need to revolutionize your
business. If you're a regular listener, you probably know that I use Shopify to sell my LinkedIn
secrets masterclass. Setting up my Shopify store just took me a few days. I didn't have to worry about my website
and how I was gonna click payments
and how I was gonna trigger abandoned cart emails
and all these things that Shopify does for me
with just a click of a button.
Even setting up my chat bot was just a click of a button.
It was so easy to do.
Like I said, just took a couple of days.
And so it just allowed me to focus on my actual product and making sure my LinkedIn masterclass was the best it could be. And I was able
to focus on my marketing. So Shopify really, really helped me make sure that my masterclass was
going to be a success right off the bat and enabled focus and focus is everything when it comes to
entrepreneurship. With Shopify single dashboard, I can manage my orders and my payments
from anywhere in the world.
And like I said, it's one of my favorite things
to do every day is check my Shopify dashboard.
It is a rush of dopamine to see all those blinking lights
around the world showing me where everybody is logging
on on the site.
I love it.
I highly recommend it.
Shopify is a platform that I use every single day and it can take
your business to the next level. Sign up for a $1 per month trial period at Shopify.com.sash
profiting. Again, go to Shopify.com.sash profiting all lowercase to take your business to the next
level today. Again, that Shopify.com.sash profiting. Shopify.com.sash profiting all lower case. This is possibility powered by Shopify. Yeah, I think it's really
important to identify when people are leading you and that you
have to be able to, you know, walk away from those that are
taking from you. And then those who are watering you, feeding
you, you know, nurturing you, you want to feed them. And I
think it's a very simple philosophy
to surround yourself with the right people,
the right ideas, as well as to create
a better acceleration and growth in your own life
by being of service and elevating others
that are elevating you.
Totally.
You also mentioned the Ben Franklin effect quite often.
It stems from Ben Franklin quote from his autobiography,
he that has done you a kindness will be more ready
to do you another than he whom you yourself has obliged.
What does that mean in your own words
and why is it key to understand
for healthy relationships?
You know, for me, it's the cornerstone
of the two most important questions
that you need to ask in your life.
And you need to ask these questions in person on the phone via email and all media, or fingerprint TV and social media.
You need to ask number one how you can be of service. You want to create a void of shortage
on the side of the universe. You want to see, I use open and close any questions on to do
effects, wait, seeing how I can provide value or be of service.
But the critical question that most people don't ask and falls under, and that's the reverse
bend, Franklin, effect is to offer your help.
But the key question that radical humility is confused with, and I believe you have to
be radical in your humility, you have to be completely humble person in order to ask
for help. When you ask for help from
someone, you become an investment of that person. And those people are going to want to help you and
continue to help you. I'll give you a good example when I was in college. I used to move up my
syllabus one week and I'd go into my professor and I'd let them know my intention that I wanted to
get an A in the course and I wanted
to get straight A's because I wanted to go to the law school of my choice. And so I told them would
it be okay that I turned in my papers a week early and then get feedback on one improvements I could
make to those papers. Well, by doing so, all the professors said, yes, and by doing so, the professors
on those assignments, I became an investment of there. So when they read my assignment, it wasn't reading mine, it was reading their investments.
And of course, they are going to treat their investments in the right manner, comparatively,
to those people that may be believing them.
That's really smart.
Cool.
So after we create the right team, the next thing you say to do is to create the right mindset and defend any
Negativity that comes our way. You say there are three minds with which we make our decisions the conscious
subconscious and unconscious. Could you break these down for us? Yeah, the conscious mind is the cellular structure
That's the dumbest it's the shortest term memory that we have the conscious mind exists from the time we open our eyes till the time to close them. The conscious mind is subject to about 10,000 new
data inputs, 10,000 things that we think say and do every day that are input into that cellular
memory. That cellar memory gets those inputs from our five senses or even our six senses if you
believe that. But most importantly, it's
understand that the key to the conscious mind is consistency. Determined upon your subconscious,
your unconscious mind, it takes at least 21 days of consistent behavior in order for the
stupid memory of the cellular structure to effectuate any type of growth or acceleration
into the subconscious. Now, the subconscious mind is what we believe.
Subconscious mind holds 40,000 of the same thoughts every day.
The subconscious mind are from the inputs of doing things consistently every day.
Creating neuro pathways that create efficiencies, effectiveness,
and statistical success in the mind that allow you to control
the 40,000 of the same thoughts
that you have every day, those beliefs.
And that's why to me, sleep is the number one habit that people should work on, is because
the conscious is not involved as much in sleep as the subconscious and unconscious.
So if you want to develop yourself and accelerate and grow, you need to learn how to utilize
those eight hours of the most
consistent habit that human beings have on earth, which is sleep, which most people ignore
their entire life. That's why I have a sleep coach, a sleep mentor. I practice sleep,
I study sleep. I spend a majority of my time every day making sure my subconscious mind,
my beliefs are aligned with my values, my objectives, my attention, and my intention
so that the coincidences in my life occur as I want them to.
Coincidences are a mathematical term for two things happening at the right way at the
perfect time.
It's not an accident.
Then finally, the unconscious mind is subject to the quantum memory.
The quantum memory holds in our DNA.
Doctors today will tell you four generations at minimum,
great grandparents, grandparents, your parents,
and you, that quantum memory is a frequency that attracts
and that frequency has a strong signal,
a spectrum of a signal and the clarity of your message.
No matter what you think, say and do and believe
in the conscious and subconscious mind,
the overriding power and most confusing power in our life
is that quantum memory of our DNA.
And we actually can shift that energy.
We can bring healing to the abagenetic layer of that energy.
We can activate and deactivate different memories within the quantum memory within DNA.
And all of this are being found out in scientific research today.
But I know that the conscious subconscious and unconscious mind have a continuum from what we think, say, doing, believe into those unconscious competencies that expose
themselves as a personality traits, our characteristics, our obsessions and addictions,
what create a frequency to attract what we want. Meaning, no matter what we think, say,
doing, believe, why some people get stuck, why some people end up in the same problems,
the same relationships, the same shortages, vo of boys and obstacles that they always get no matter
what they do I can't tell you how many people that I executive coach in my life that tell me
David thinks saying do all the right things I don't know why this continually happens to me in
business or in my personal life and I said because you haven't shifted your quantum memory haven't
shifted your energy you're sending the same frequency out and
you're expecting the same result. A different result. Einstein nailed it when he
said you could not solve a problem in the same consciousness in which you
created it. What he was saying is you need to shift your energy, you need to
shift what you think, say, do believe, and your quantum memory, which includes
that unconscious competency. Yeah. So there's a few things I want to kind of need to ship what you think, say, do believe and your quantum memory, which includes that
unconscious competency.
Yeah.
So there's a few things I want to kind of unpack.
You just set a lot.
So first, let's talk about sleep.
What is your sleep routine?
Like what do you do to ensure that you use sleep to your best ability to ensure that you
do have a positive unconscious competency?
Sure. So, you know, number one, I use my sleep coach, my sleep mentor, Dr.
Mita Singh, who's was also the coach for the Washington Nationals, who won four
road games for the first time ever in the world series, no accident. But Dr.
Mita also is an NFL-leep coach that, you know, coaches me and adapts what I'm doing to maximize when I'm
in an adaptable retreat of travel.
So going to bed at the same time and waking up at the same time, being able to pass out,
64 is the best temperature for me.
Having it completely dark, making sure that I'm not doing any distracted behaviors in
my bed, studying, researching, arguing,
any negative energy that my bed is known and energetically holds a place to connect to and clear
the connection to that which is most inspiring to have a direct subconscious and unconscious connection
to the most powerful source of information, energy, and light. And so utilizing a variety of mechanisms,
I just flew back from London on Sunday, landed,
went right to speaking engagement with Ed Mylett
in Los Angeles, came home, spent time with my family,
and once again, passed out.
I usually pass out somewhere between 9 p.m. and 11 p.m.
Pacific time, and I wake up every morning at 4 a.m.
Pacific time, and keep that routine.
I eat at the exact same time every day, no matter if I'm in California, New York, London,
Portugal, Asia, my eating schedule.
My body is a routine and I contribute to a consistent, persistent pursuit of my potential,
which allows me to enjoy that consistent, persistent pursuit
much better because I live a healthy existence, arrested existence, and that inspired existence.
And that means that we have cleared and uncorroated the connection to the biggest connection of
inspiration that we have.
And when we live in a pursuit, when we live in inspiration, so many things happen in our
lives that just continually make us happier and inspiration. So many things happen in our lives that just continually make us happier and happier.
Yeah, and then so speaking of routine and habits, how can positive mantras help with shaping our
unconscious? I think in your book you call this leaders litany, which basically you say mantras
and affirmations over and over again to start to shift your unconscious. Yeah, so I, you know, do many mantras, you know, that I always forgive myself as a big one,
you know, that I love myself. I also use cancel clear connect whenever any negative thoughts come
to my mind. But the consistency of mantras every day, my gratitude mantra of saying thank you
before I go to bed and when I wake up. It's just programming the conscious cellular structure in order to
effectuate the unconscious subconscious access that is given through the
neuro pathways in my mind in order to send a frequency and an alteration or a
shift to my DNA or my quantum memory. And so I utilize that in order to
effectuate what I think, say, do believe.
And the unconscious competencies changing my personality traits, characteristics, obsessions and addictions.
And now a short break from our sponsor, Skill Share.
A lot of young and profaners out there are entrepreneurs, side housesellers,
or working professionals who want to learn new things, evolve and grow your creative skills,
gaining a new skill or staying on the cutting edge of your field is easier said than done,
especially for people like us who have super busy schedules and a lot going on.
Well, I have some great news.
Now you can build, fuel, and expand your creative fire with Skillshare.
An online learning community for the creator and all of us.
They have thousands of classes that cover topics like graphic design, marketing, productivity, entrepreneurship, creative writing, and more. You name it, they've
got it. And all their classes are on demand, so whether you want to take classes up to work or on
the weekend, you can totally learn at your own pace. And guess what? Are YAP listeners get two
whole months of unlimited classes for free? Just head over to Skillshare.com-yapp to redeem the offer.
There's so many classes I'm looking forward to take now that I have two months of free
access.
I'm starting to get more into videos now that I've blocked podcasting down, so I just
signed up for Do It Yourself Cinematography Top by Film Director Ryan Booth.
And while I consider myself to be a seasoned marketer, I could always brush up on my skills. So I also
registered for a class called Storytelling for Leaders. That
way I can build a better brand and connect better with my
audience. Skillshare is different than other online learning
platforms I've used. For one, they have a focus on learning by
doing. Every Skillshare class includes a project that lets you
practice and get feedback, and their classes are taught by reputable industry leaders and you get to learn with others and collaborate
with a growing community of over 7 million creators.
So join the millions of students already learning on Skillshare and get two months free when
you sign up at Skillshare.com slash yeah.
That's two whole months of unlimited access to thousands of classes for free.
Get inspired, join a class,
and create something you'll love. Get started today by heading over to Skillshare.com-yap.
That's Skillshare.com-shap. I'll put the link in our shows.
Yeah, so can you explain to my listeners more about how this unconscious competency can
play a big part in all of our in the moment or split second
decision making.
Sure, that's easy for you to say that unconscious competency.
It only took me four years to get it right.
So it's like truly a tongue twister.
The way that the unconscious competency works is that through not only the consistent activity
of thinking and saying and doing the same thing every day,
but also accessing the subconscious.
When we access the subconscious, so an example that I would use is if you're learning a language
and you practice that language every day, pretty soon the unconscious takes over and you're
not thinking about and you're speaking fluently to everyone.
Anyone that's learned a language knows the difficulty of the transition from knowing consciously
what to say to subconsciously having it in your database to having it as part of your unconscious
competency.
In fact, genetically, as people know, young people are easier exposed to learning.
Language is a lot of that because it already exists in their quantum memory.
If there are great grandparents, grandparents, and parents have come over from Italy, they should have no problem picking up Italian.
And so what we want to do is get as much of the critical decision making, value-based decision making, into our quantum memory, unfortunately, a lot of ego-based decision-making capabilities
are in there based off of fear, separation, anxiety, and we have no power other than to
shift that competency to end the chain of activity with abuse and addiction and other things that
occur because it's in our quantum memory and we make the wrong decisions the same way that we
can make the right decisions. So we have to practice ending fear for example. We have to practice
what we want to be and that practice could be healing, love, honesty, integrity, whatever it may be
I would say the truth vibrates the faster. So I am on the constant practice of ending fear of
inspiring truth and to live
as close as I can to the highest vibration that I can. I enjoy the consistent, everyday
persistent without quit, pursuit of my potential and prioritize what's most important to me
by those values that I talked about earlier, my own personal values, experiential values
giving and receiving values.
Back to making good decisions. You say that meditation actually helps you to get centered and calm.
Can you tell us about the type of meditation that you do to get in the state?
Yeah, so I learned data meditation. It's quantum healing. I think meditation of any type is so
important because we only get one action a day. Everything else is a reaction to that.
What I mean by that is I utilize state of meditation to find my highest
frequency on my first activity or action of a day and then use that as a
baseline to know what I'm off of trajectory or creating resistance or interference
or corroding my connection to that, which inspires me, meaning that if you
can find your highest frequency of the day, and it doesn't have to be meditation, it can be walking, exercising, swimming,
you know, having fun with your kids, whatever. But I use my first action of the day at the
highest frequency to set a baseline so that as other ego-based occurrences in my life
present themselves, I immediately stop, drop and roll, go back to the highest frequency instead of getting
on the slippery slope of ego that accelerates in the wrong direction.
So how do you know what is your highest frequency?
How do you find that?
Well, through data meditation, I utilize vibration itself in seven different planes and visualization
in order to do determine, I can actually feel my body heat up.
You know, I really believe that we can only be aware of that which vibrates equal to or less than us
You know the earth vibrates the slowest plants animals human sound light and then thought the thing that vibrates the fastest is the truth
I want to be in the consistent persistent pursuit of that truth of my potential and so I utilize data meditation in order to effectuate the highest frequency, which is a practice which I was trained in
India from Dr. San Gita Sahi in order to utilize. But I will tell you that the
layman's term or the easiest way to know your eyes frequency is what makes you
feel the best. So you want to feel the best at the beginning of the day and you
want to try to excel or achieve more than that,
pursue your potential higher during the day.
If you start off and you stub your toe in the morning
and then you decide to get revenge on that
by stubbing your other toe,
you'll just continually go down the slippery slope
of negativity.
I work on the highest frequency
and to improve and accelerate and grow
as much as I can by learning lessons and trying my best to teach other people and inspire
other people those lessons. Yeah. Theta meditation sounds a little intimidating and advanced and in
your book you shared something that seemed pretty easy a quick tip, if you will, called the six breaths of Buddha. Could you share that?
Yeah, that's a great tool to stop drop and roll.
So whenever I am aware that I'm an ego-based consciousness,
the need to be right, offended, separate, resentful,
angry, frustrated, anxious, et cetera,
I always take the six breaths of Buddha
and what that means is I sit up straight
with a very straight spine and I breathe
deep through my nose and out through my mouth six times trying to clear my mind to connect or clear
the connection to that which inspires me to raise my frequency to the highest vibration so that I can
then move forward in the trajectory that I want to go. The one that accelerates allows me to have
exponential growth and really create productivity and efficiency,
as well as accessibility in my life.
Cool. Well, if anybody out there is interested to learn more about meditation,
I recently had Emily Fletcher,
who is the founder of Ziva Meditation on my show.
When we talked all about the science behind meditation,
manifestation and mindfulness, and all of the science behind meditation, manifestation and mindfulness
and all of the benefits around that.
So if you're interested to learn more, check out episode number 46.
So David, moving on, let's talk about mentoring and coaching.
How do you feel those two things can improve our decision making skills?
Well, for me, I believe everyone should always have at minimum three mentors, three coaches
in their life, people who sit in the situation that they want to be in.
There's no faster way in order to accelerate and grow or achieve your objectives than
finding someone that's already done it.
It's kind of like a nightstand at IKEA.
I say, if you buy two nightstands at IKEA, the first one takes you for the other, the second
one since you've already done it,
now takes you minimum half as much time.
Why not find the person that's already built the nightstand
and ask him how to do it
and have them show you how to do it?
So I literally prioritize the most important things
in my life and then seek mentorship
and coaching from those I also believe in being a coach.
I learn more from being one of the top executive coaches in the world
From what I do. I listen to the majority of my own coaching calls because I learn as much as they do
There's so many times as I'm on a coaching call that I'll say man. That's really good advice
You should really take that David and I'm giving myself advice
So I think if anything's going to change your life
more than just asking for help, it's who you ask for help from. So, you know, the takeaways from
this, you should definitely not only ask for help, but find the right people that sit in the
situation you want to be in to help you. Do you have advice for people who, you know, they reach out
to folks, even people reach out to me for 30 minutes of my time and I'm unable to do that all the time
Do you have advice for people to effectively find a mentor?
Yeah, bam if you're ready to take your business to new heights break through to the six or seven figure mark or learn from the world's most successful
People look no further because the Kelly Roach show has got you covered
Kelly Roach is a best-selling author a top top-ranked podcast host, and an extremely talented marketer.
She's the owner of Not One, but six thriving companies.
And now she's ready to share her knowledge and experience with you on the Kelly Roach show.
Kelly is an inspirational entrepreneur.
And I highly respect her.
She's been a guest on YAP.
She was a former social client.
She's a podcast client.
And I remember when she came on Young and Profiting
and she talked about her conviction marketing framework,
it was like mind blowing to me.
I remember immediately implementing
what she taught me in the interview in my company
and the marketing efforts that we were doing.
And as a marketer, I really, really respect
all Kelly has done, all Kelly has built.
In the corporate world, Kelly secured seven promotions in just eight years, but she didn't
just stop there.
She was working in nine to five.
And at the same time, she built her eight figure company as a side hustle and eventually
took it and made it her full time hustle.
And her strategic business goals led her to win the prestigious Inc. 500 award for the
fastest growing business in the United States.
She's built an empire. She earned a life-changing wealth.
And on top of all that she maintains a happy marriage and healthy home life.
On the Kelly Road Show you'll learn that it's possible to have it all.
Tune into the Kelly Road Show as she unveils her secrets for growing your business.
It doesn't matter if you're just starting out in your career or if you're already a seasoned entrepreneur.
In each episode Kelly shares the truth about what it takes to create rapid, exponential
growth.
Unlock your potential, unleash your success, and start living your dream life today.
Tune into the Kelly Road Show, available on Apple Podcasts, Spotify, or wherever you
listen to podcasts.
Hey, ya fam!
As you may know, I've been a full-time entrepreneur for three years now.
Yet media blew up so fast, it was really hard to keep everything under control, but things
have settled a bit, and I'm really focused on revamping and improving our company culture.
I have 16 employees, so it's a lot of people to try to rally and motivate, and I recently
had best-selling author Kim Scott on the show.
And after previewing her content in our conversation, I just knew I had to
take her class on master class, tackle the hard conversations with radical candor to really absorb
all she has to offer. And now I'm using her radical candor method every day with my team to
give in solicit feedback, to cultivate a more inclusive culture, and to empower them with my
honesty. And I can see my team feeling more motivated
and energized already.
They are really receptive to this framework
and I'm so happy because I really needed this class.
With masterclass, you can learn from the best
to become your best anytime, anywhere,
and at your own pace.
And we all know that profiting in life
doesn't just mean thriving in business.
With masterclass, you can brush up on your art skills or your cooking skills or even your
modeling skills with over 180 classes from a range of world class instructors.
That thing you've always wanted to do better is just a few clicks away.
On masterclass, you'll find courses from many app all-star guests like Chris Voss and Daniel
Pink.
I've been taking their sales and negotiation classes
and I've been feeling like a real shark lately.
I've totally leveled up my sales skills.
How much would it cost you to take a one-on-one class
from the world's best?
A lot.
But with master class annual memberships,
it just cost you $10 a month.
I have to say the most surprising thing
about master class since I started this incredible
journey on the platform is the value for the quality of classes instructors the platform itself
is beautiful the videos are super high quality you can't beat it gain new skills and as little as
10 minutes on your phone your computer tablet smart TV and my personal favorite way to learn
is their audio mode to listen on the go that That way I can multitask while I learn. Get
unlimited access to every class and right now as the app listener, you can get
15% off when you go to masterclass.com slash profiting. That's masterclass.com
slash profiting for 15% off an annual membership. Masterclass.com slash
profiting. Well, the first thing is just having the humility to ask.
And the second is to understand the critical business issues or
life issues of the person that you're asking.
Most people don't have 30 minutes to help.
And you were very gracious for giving that, you know, I have a 520 rule.
I'll get on the phone with anyone for five minutes.
And my meetings are 20 minutes.
My interviews are normally 20 minutes.
I make exceptions, of course.
But most of the time, that's what I give.
And I try to stay as focused and as efficient and effective
and statistically successful as I can.
During that five minutes or 20,
I learned from Bob Proctor, one of my mentors
that after five minutes on the phone,
you're just visiting.
After 20 minutes in a meeting, you're just visiting.
So the best way to ask is to have the
humility to find the right person and find the right situation,
volunteer for their organization or meet them in a non-attrusive
manner and ask for help. When I asked Steve Winn to help me with my
relationship with money, I just met him at dinner with a friend and I
simply said, Hey, would it be okay
if I gave you a call sometimes? I'll be very concise and very quick, but I'm so curious
about your relationship with money and I'd love to be able to call you for a minute or two
with a situation that I'm in to see how you would handle it energetically and logically about
your relationship to money. Does that sound fair? And, you know, within minutes of meeting
him, not only was he impressed with me asking, but he gave me a cell phone and you know, I've utilized
it three or four times in my life and only've taken less than 10 minutes of his time. I still today
utilize that by asking, you know, different mentors from TV, movie, business, finance, real estate,
whatever it is to find the best people on earth.
And I'm always very conscious of where they are, non-intrusively asking them for their appropriate amount of time
and knowing specifically what I'm looking for.
Yeah, and I think another good point to mention is internships and working for free.
So for example, I have this podcast. I have three new interns. And you
know, I put out a solicit to get new interns from my podcast. We're basically, I would
be, you know, bringing them under my wing. They'd learn everything about podcasting, you
know, like 30 people applied, but I'll say, maybe, you know, 30 people a day reach out
to me for advice on podcasting. So it's just funny. Like people also need to realize that,
you know, you need to give to get.
So if you're interested in learning from someone, look for opportunities like internships.
Yeah, or a variety of opportunities where you can be of service, volunteer for charities,
you know, look for all types of different teaching and mentoring opportunities for yourselves.
You know, there's so many times that the people that are offering their service and giving value to others
All of a sudden someone higher up or in charge notices and offers their help to that person
So I would look to be of service to provide value
Internships is a fabulous way to do that. We have a huge internship program that is stem from Lees Steinberg
My sports agency days, you know for the last 15 years, we've
got thousands of kids who have now been placed in multiple places and have doing exceptional things.
I put that under the guise of being kind to your future self. Totally. So let's move on to forgiveness.
Why do you think that forgiveness is one of the best ways to foster personal and professional growth?
It's so interesting because, you know, we can't give what we don't have. And what most people
don't understand is what separates us most is judgments and conditions. The minute we start making
judgments and conditions on matters, it separates us. And those are very personal. They're personal
to our own perspective. And so forgiveness, the more we carry forgiveness, the more peace that we have, the less resistance
we'll have, the less interference and corrosion to the inspiration that we'll have.
And forgiveness to me is a weapon.
You know, it really is a weapon against the interference and corrosion to inspiration.
It's a weapon against judgments and conditions. Forgiveness is radical humility. And so I seek to be wise enough and elevated enough to forgive
all situations that carry no judgments or conditions, but simply to consistently, persistently
pursue my potential and enjoy that as high a frequency. And it's not easy. I'm the things that I
teach and the things that I do.
It's just what amount of time am I doing this?
And I still find myself every day forgetting lessons
that I've learned, forgetting lessons that I teach.
But I know I have the power and I empower others
to access those lessons and relearn them
and execute on them as much as I forget them as well.
I mean, from gratitude to forgiveness,
to accountability to inspiration, every single day. I mean, from gratitude to forgiveness, to accountability,
to inspiration, every single day I teach, preach, and help people with those four things,
but every single day I also forgive them. There's multiple times during the day that I lose my
forgiveness, that I lose my gratitude and accountability, and I just try to decrease the amount of time
that it takes to get back to center and find that gratitude for giving us accountability
and inspiration.
Yeah, so something that relates to this
is this phrase that you pretty often throw out the book.
It's called,
Majesty of calmness.
And to me, the gist of it is that you should not try
to have emotions that change from way up to way down
and when things happen to you good or bad,
you shouldn't get on the extremes either too happy or too sad. You should just try to strive for consistency and calmness.
And you also mentioned several times throughout this interview to being the consistent, persistent
enjoyment of the pursuit of your potential. So tell us about why you believe this to be
you know, so powerful. Why do you believe that you have to just kind of become and enjoy
the pursuit rather than the outcome? Yeah, just the word pursuit is inspiring. To be in the pursuit
of something and to enjoy the pursuit is really the key to life. And to most enjoy or maximize
our potential, we need to be at center. And the idea of being at the
majesty of calmness is that we can be at the highest attention with the clearest intention
that allows us to create the coincidences of the coinciding of what we want to occur.
And that's what creates true abundance, that's what creates true happiness as well.
And so I really try to inspire others
and teach other people of where their highest frequency is, where their center is, how to
find that center, how to think or make decisions within the majesty of calmness, within the
truth consciousness, not the ego-based consciousness, not the one that has interference or corrosion
inspiration, but that, which is most inspired, it takes one little particle of light to overcome millions of particles of darkness and we waste so much time, energy
and emotion.
Both on the positive end on the negative side, I teach my own children to remove themselves
from the good opinions of others as much as the bad opinion.
I don't want them to have the judgments and conditions and interference.
I want them to live in the majesty of
comments and just enjoy the pursuit of their potential of what they want at
their highest frequency and potential. Yeah. So I think the key to this is to not
attach your happiness to outcomes, right? Yeah. How do you suggest that we, you
know, plan when it comes to our goals?
Yeah, so that's the most conflictual thing.
And a very common question is, okay, so if you think you're
up to detach your emotions or happiness from an outcome,
how do you have goals or objectives?
Well, because I have key goals and objectives every single day.
And I determine those by the importance of my values
of that day. But I pursue them
and enjoy the pursuit of that goal. So I don't put limitations on myself, but goal maybe,
you know, I want to make over a billion dollars as fast as I can, not I want to make a million
dollars by the end of this week. One creates limitations resistance. The others completely
abundance. Now, once I set an objective of making over a billion dollars
as fast as I can, my next pursuit is to enjoy
the consistent everyday persistent without quit pursuit
of my potential of doing that,
to achieve making over a billion dollars as fast as I can,
completely different than someone that says,
I will be so happy when I make a billion dollars. And 99% of the people on earth,
they're the lottery ticket, the resistant creating, the obstacles, void shortages, and scarcity
creating. I want to make a million dollars by the end of this week or I need to make a 100,000
by the baritur. I got to make a billion dollars by the end of this year. Am I happiness? You know,
I'll be happy when I graduate at law school. I'll be happy when I'm
my first child when I get married. Happiness will never come. But if you enjoy
the consistent, persistent pursuit of your potential of all those things,
you'll be happy all the time. And ironically, those things will come more
accurately and rapidly than you can imagine.
Yeah, I want my listeners to really understand this. And I think a good way is by a real example.
So you had recently you threw 50 birthday parties
for your 50th birthday to raise money for charity, correct?
Correct.
Can you just explain like what your goal was with that
and how you positioned that goal in your mind?
Yeah, so what really inspired me first was
I wanted to teach and impact the world that
money is very important, that it's an energy or a currency that you put into the flow,
but money doesn't buy happiness.
But what money and why money so important is it allows you to shop, and I wanted to show
people and give them an opportunity to shop for the right things.
And I wanted to use my birthday as a platform in order to raise the awareness and intention of teaching people to shop for the right things. And I wanted to use my birthday as a platform in order to raise the awareness
and intention of teaching people to shop for the right things. So I wanted to impact the world by
creating community centers in Africa. I was a chairman of Unstoppable Foundation. I still am and
built some villages. And we've impacted thousands and thousands of people. Mostly young women who, in the ninth grade, were forced to get married to 40-year-olds and get circumcised and just awful things and not educated. We built schools and clean water and healthcare.
But now that we've done 17 communities, I felt that we needed to connect the generational, situational knowledge of the parents and the grandparents to this newly educated college and high school graduates and these educated women and young men had a different birthday party around the world.
Where instead of receiving gifts, I'd given people the opportunity to give.
I gave them the gift of giving, the opportunity to empower others, to empower others, to
learn about how to shop for the right things.
And I will tell you, we built two community centers through my birthdays and I have never
shopped for or been more happy
with what I was shopping for.
And I hadn't enjoyed my pursuit of that potential more,
I know my 50th birthday party.
And what was your goal, like how much money
were you planning on raising for that?
Over a million dollars.
And why were you so keen on saying over a million dollars
and not a million dollars?
Yeah, so a million dollars would have bought one community center.
And I just know that I wanted a minimum one community center,
but I know the universe is abundant that has more of everything for everyone.
So we raised much, much more and were able to do much, much more.
And I think that we would have been limited if we put a million dollars
and most likely probably one of you even hit it.
But when we talk about more than a million dollars, we focus in on the purpose and the
potential of the community centers of impacting thousands and thousands of people generationally,
impacting and consistently creating a newty of love and education and health and all these
other things that we're able to do.
People were inspired and that inspiration allowed us to create abundance
and create less shortages of boys and obstacles and achieve twice as much as
what my objective was. Awesome. Thanks for sharing that.
So you also suggest that in order to remain consistent,
we should often lower the bar. And it's very counterintuitive to what most people tell us are whole lives often lower the bar. And, you know, it's very counterintuitive
to what most people tell us are whole lives
to raise the bar.
Why do you take that approach and can you explain that?
Yeah, so the word consistency is why I take that approach.
And, you know, to give you examples or listeners
might like is, you know, so many times people,
they want to go work out and what they do is they go out
that first day and they run 10 miles or they lift really heavy weights and then they get so
sore entire they stop. I believe that consistent behavior is what creates
habits. It takes 21 days of doing something minimum depending on your subconscious
and unconscious competencies of getting something into your neural pathways. So if
I and this is true when I decided to get back into shape
and to prioritize my health first, because my wife told me,
and it's like, asked her what she wanted,
anything in the world she told me to take care of myself
because I would take care of others if I took care of myself.
My first day lowered the bar and said,
I'm gonna put my tennis shoes on.
And that was all I was gonna do.
Now, meanwhile, I ended up putting all my clothes on,
going to the gym and spending 15 minutes on a
Liptical trainer, but I lowered the bar every day so that I would work out every day and sure enough, somewhere between 21 and 30 days, instead of waking up in my body, mind and soul, telling me I don't want to work out. My body, mind and soul, the last two and a half years, it told me you have to work out. And if I don't spend a minimum of an hour a day on my health, I feel like there's something
missing because it's intuitive within the unconscious competency and subconscious that I have beyond
my conscious mind. And so we all have been there. I just think it's important that we lower the
bar to create consistent behavior. First, we can always build up to those bigger goals.
Acceleration and growth, time is your friend.
You have an infinity of time.
Things will happen faster when you don't put a time
restraint or a limitation or a methodology of a number
on what you do.
The universe, I don't believe, believes or understands
those numbers.
It only understands infinity of time in space.
That's really interesting. So I want to be respectful of your time. We're just about at a time.
I have a new tradition where I ask all my guests the same question.
We are the young and profiting podcasts. So I want to know what is your secret for profiting in life?
My secret for profiting in life is to give quantitative value.
I think too many people focus in on subjective value.
There is subjective value in everything, especially when it comes to profit.
I am determined when I provide value and I'm of service to be a profit center.
I'm very profit oriented and quantitative value is the key to profitability.
And so that my relationships, my businesses, my strategies are not about
giving hugs to people. It's about profit. I know that I can't give what I don't have. And that
money allows me to shop. And if I shop for the right things, I'm going to be happy. And if I shop
for the wrong things, I'm not going to be happy. But I need to profit and teach other people to profit.
Even with my executive coaching, I guarantee profit. I am all about quantitative value.
So if you want to profit, then get into the realm of math
and start challenging yourself in order to make more money
to help more people and have more fun.
So do the math, create quantitative value,
and ask for quantitative results.
Awesome.
And where can our listeners go to find more about you
and everything that you do?
Just remember my name, David Meltzer, not David Meltzer.
You'll get the wrestler.
David Meltzer at David Meltzer on Instagram,
David Meltzer on LinkedIn, YouTube.
And my website is my first initial last name,
dmelzer.com.
But if you search David Meltzer, you will find me.
Awesome, David.
It was such a pleasure, as always.
Oh, you're so kind, and I really enjoy your show, and I appreciate what you do for everyone.
So, you don't keep on profiting. Take care.
Thank you.
Thanks for listening to Young and Profiting Podcast.
If you enjoyed this episode, don't forget to leave us a review or comment on your favorite platform.
Follow Yapp on Instagram at Young and Profiting, check us out at Young & Profiting.com.
And now you can chat live with us every single day on YAP Society on Slack.
Check out our show notes or Young & Profiting.com through the registration link.
And if you're already active on YAP Society, share the wealth and invite your friends.
You can find me on Instagram at YAP with Hala or LinkedIn, just search for my name, Hala
Taha.
Big thanks to the Yap team as always, stay blessed and I'll catch you next time.
This is Hala, signing off.
Are you looking for ways to be happier, healthier, more productive, and more creative?
I'm Gretchen Ruben, the number one best-selling author of the Happiness Project.
And every week, we share ideas and practical solutions on the Happier with Gretchen Ruben, the number one best-selling author of the Happiness Project. And every week we share ideas and practical solutions on the Happier with Gretchen Ruben
Podcast.
My co-host and happiness guinea pig is my sister Elizabeth Kraft.
That's me, Elizabeth Kraft, a TV writer and producer in Hollywood.
Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture,
and our own experiences about cultivating happiness
and good habits.
Every week we offer a try this at home tip
you can use to boost your happiness
without spending a lot of time, energy, or money,
suggestions such as follow the one-minute rule.
Choose a one-word theme for the year
or design your summer.
We also feature segments like know yourself better
where we discuss questions like,
are you an over buyer or an under buyer?
Morning person or night person, abundance lever or simplicity lever?
And every episode includes a happiness hack, a quick, easy shortcut to more happiness.
Listen and follow the podcast, Happier with Gretchen Rubin.
This summer, go to the movies, project it on the side of a mountain.
Discover a new favorite restaurant, your campsite.
Find yourself when you lose your signal.
Discover a new playlist, Mother Nature.
Make your summer special at the Kia Summer Sales event
with a dependable Kia SUV your powerful sedan.
Kia, movement that inspires.
Call 800-333-4K for details.
Always drive safely, event end 7-523.
Falsed in.
Kia.
Movement that inspires.
Call 800-333-4K for details.
Always drive safely.
A Venn N7523.