Young and Profiting with Hala Taha - David Meltzer: Get Off Your A** (GOYA) | E31

Episode Date: July 15, 2019

Ready. Set. GOYA!!! Learn how action and attraction brings abundance in this inspiring episode with David Meltzer. David Meltzer is the CEO of Sports 1, a sport marketing firm which he co-founded with... hall of fame quarterback, Warren Moon. Additionally, David is an award-winning humanitarian, international keynote speaker and best-selling author. His life's mission is to “make a lot of money, help a lot of people, and have a lot of fun.” In episode #31, Hala speaks with David about lessons learned from mistakes he made early in his career, the importance of minimizing ego and his secrets for attracting unlimited success and abundance. If you liked this episode, please write us a review! Fivver: Get services like logo creation, whiteboard videos, animation and web development on Fivver: https://track.fiverr.com/visit/?bta=51570&brand=fiverrcpa  Fivver Learn: Gain new skills like graphic design and video editing with Fivver Learn: https://track.fiverr.com/visit/?bta=51570&brand=fiverrlearn Get a copy or download of David’s book: https://amzn.to/2Hu4wmP Want to connect with other YAP listeners? Join the YAP Society on Slack: bit.ly/yapsociety Earn rewards for inviting your friends to YAP Society: bit.ly/sharethewealthyap Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com slash profiting. Hey guys, I'd like to personally invite you to YAP Society on Slack. It's a community where listeners go to network and give us valuable feedback on the show. We do things like discuss current events, chat live with guests, and vote on episode titles and upcoming topics. To join the app society on Slack, go to bitly slashyappsociety. That's bit.ly slashyappsociety.
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Starting point is 00:01:06 Check them out. You're listening to YAHP, Young and Profiting Podcast. A place where you can listen, learn, and profit. I'm your host, Halitaha, and today we're speaking with David Meltzer, co-founder and CEO of SportsOne, a sports marketing firm which he co-founded with Hall of Fame quarterback Warren Boone. Prior to Sports One marketing, David was CEO of the world's first smartphone, and later became CEO of the world's most notable sports agency, Lee Steinberg Sports and Entertainment. He's an award-winning humanitarian, an international keynote speaker, and best-selling author.
Starting point is 00:01:42 David's mission is to make a lot of money, help a lot of people, and have a lot of fun. Today we're gonna speak with David about his philosophy on life, learn from the mistakes he made earlier in his career, and find out his secrets for attracting unlimited success and abundance. Hey David, welcome to Young and Profiting Podcast. Thank you for having me, Halle.
Starting point is 00:02:03 I'm really excited to be here. Likewise, we are so excited to have a guest like you on the show. Can't wait to get it in with you. Your story is so fascinating. It's filled with ups and downs. There is so much to learn and absorb from it. You have gone from rags to riches, starting up,
Starting point is 00:02:19 growing up in a household with six siblings and a single mom to becoming a millionaire just nine months after graduating law school and a multi-millionaire by the time you were 32. Then in 2009 you lost it all, went bankrupt, but you quickly rebuilt yourself and your empire, acquiring so many life lessons on the way which I hope to uncover. So we have a lot to talk about. That's right. I'm ready to go.
Starting point is 00:02:44 Hopefully, those lessons will be shared and the dummy tax that I paid won't have to be paid by others. So I want to begin with your childhood. From listening to your interviews online, I've learned you were a hyperactive kid. You used to have trouble studying. Your siblings were quite the opposite. Some of which were, you call super geniuses
Starting point is 00:03:04 that went to Ivy League schools, but while they had academics on luck, you were a natural hustler, which in the real world can translate to a lot of success. In your own words, tell us what you were like as a kid. You know, as a kid, I was hyper and active and aggressive. I just wanted to be rich as a little kid, right? I, not for the wrong reasons,
Starting point is 00:03:27 but I wanted to buy my mom out in a car. My mom sacrificed so much. I had so many money issues to be responsible for my mom as my dad left when I was five. And only time I wasn't happy was when I caught my mom upset about finances, about not being able to fix a car, send us to college or summer camp or not having enough money for food. And I saw her working two jobs as a second grade teacher
Starting point is 00:03:54 and then coming home, making dinner, packing it into a paper bag and going to fill training card turnstiles at the 7-Eleven's just so we would have and meet. And I just felt as if money bought happiness and was in such a loving, extraordinary family that I just wanted to have the comforts of more than a two-bedroom apartment and sleeping on a windowsill, you know. It's really what drove me. Yeah, and speaking of driving you towards success,
Starting point is 00:04:25 let's move on to the early part of your career. What were you like as a young man? You ended up going to law school. So what inspired you to actually go to law school? And then how did you end up making the change from lawyer to businessman? Well, in my metaphilosophy, and even though I wasn't the best student of my siblings,
Starting point is 00:04:44 I did very well in high school. I just didn't realize how well I did, but I wanted either to be a doctor, a lawyer, or a failure. That's kind of what I was guided, but I found out from my oldest brother, a great lesson to be more interested than interesting. I actually, at 18 years old, didn't know that doctors had to learn and practice in hospitals even if you wanted to be a sports doctor. Just as if when I ran the most notable sports agency in the world, kids came up and still do all the time
Starting point is 00:05:13 and tell me they want to be sports agents and they know as much about being a sports agent as I did about being a doctor. So I always share the lesson that my older brother gave me which is be more interested than interesting. Find people that sit in the situation that you want to be in and find out how to get there. But I decided to go to law school. I reverse engineered what the highest paying jobs out of law school were. So I went to Tulane University because they had the top maritime program to be an oil and gas litigator, which at the time was the top paying law profession out of law school. But I ended up not taking the job in oil and gas.
Starting point is 00:05:50 I actually took a job as an entrepreneur in a new field called the Internet in the early 90s with .edu. There was a big legal publisher called West Publishing that had started something called West Law. And because I had great sales skills and I had those skills through college, through law school, I had various jobs to make a lot of money selling encyclopedias in college, selling tennis shoes on incoming sales forests for 4 a.m. to 9 a.m. before I went to the law office to work when I was in law school. So I knew I could sell. Everyone always told me I could sell,
Starting point is 00:06:26 and I decided I would sell legal research online, and within nine months I was a millionaire. Even despite the fact my mom told me to be a real lawyer, and that the internet was gonna be a fad, which was lesson number two for me, just cause someone love me, doesn't mean they give you good advice. And so many times we allow others to manifest what they want for me, just because someone loved me, doesn't mean they give you good advice. And so many times, we allow others to manifest what they want for us.
Starting point is 00:06:48 And these people are called our family, friends, associates. And then when we manifest what they want for us, and we're not happy, we resent the closest people, the most important people in our lives, simply because we weren't accountable for making our own decisions. Yeah, I'm so glad you brought this up because I think this is one of the most powerful things that you talk about is to not take everyone's advice and the courage you had to face your mother who you say has a black belt in Jewish guilt who's not supportive of you and you know you went against her advice but then you ended up being massively successful way more
Starting point is 00:07:22 successful than if you were just to have been a lawyer. So that's really incredible. And just because they love you or burst you, it doesn't mean that they give good advice. Yeah, and I think it's important to distinguish that I was successful at my profession, right? I think it's important for young entrepreneurs and entrepreneurs in general to understand
Starting point is 00:07:41 that we are successful at certain things when we are consistent and persistent in the pursuit of our potential. So even before I went to college, I was a successful football player because for me, even though I ended up playing Division III football, getting an academic scholarship to college based upon the Leadership Award they gave me because I did play football. My great success in life is still to be an average division three football player because that's the closest to my potential that I've lived. And I think it's important for people to understand there's different areas of their life.
Starting point is 00:08:15 According to their personal values, their experiential values, their giving values and receiving values, that they can determine how successful they are in each of the activities that they're participating in because my life is constructed in the 24 hour construction, the man made construct of time. I look at things as activities. Activities I get paid for, activities I don't get paid for, and I'm breaking down those activities by how successful I am And I'm breaking down those activities by how successful I am in the consistent persistent pursuit of my potential and the enjoyment of that and so whether it be the activity of being a father Activity of being a husband activity of being a philanthropist activity of being a business person a coach a speaker a a podcaster, whatever those activities that I participate in, I want to pursue and enjoy the pursuit of my potential at all times and I want to remain happy.
Starting point is 00:09:11 So I really think it's important for people when they hear, oh, you're a great success of mine, nine months out of law school. I wasn't, right? I was financially successful and I was successful at my sales profession, but I was a moron. I was arrogant. I was living my life in an ego-based, fear-based consciousness that at 51 years old is quite obvious to me because of the lessons that I've learned and what I've taken from it, but I think not many people
Starting point is 00:09:36 my age that have professional successes illuminate the fact that, look, I was a complete moron when I was young, and I made tremendous amount of mistakes, and I want to encourage people to enjoy the lessons and look back and rejoice in the fact that, yeah, maybe you're financially successful at 25, but there's so much more to life and that what if I could be a successor pursue my potential in all the different activities
Starting point is 00:10:00 that I took during the day? Mm-hmm. Totally. So basically you're saying like, yeah, you might have been financially secure, but you were in a well-rounded human. And so you had to work on your personal development. Many of these topics, I hope to get into
Starting point is 00:10:13 if we have enough time. You were just mentioning that you were a great salesman. You got out of college, you got your first job, you made your first million dollars in nine months. Were you always good at sales? Is that something that came naturally to you or was it something you studied and got really good at? Both.
Starting point is 00:10:31 So initially, I'm what they call an eagle. Somebody that can sell ice to ask them, oh, I can make an emotional attachment to people and then give them logical reasons to buy. But I really didn't sell in sales until I understood and became a student of sales when I became a professional salesperson. When I met with a guy named Tony Gwynn who's a famous old baseball player and he said, you know, I was born with these gifts to hit a baseball. I was born with extraordinary anti-coordination.
Starting point is 00:10:58 I have learned a love of the game of baseball, but what made me the best hitter of all times and at his time he was eight batting titles, a 394 batting average is hard to beat, but he said, what made me great is I'm a professional. I sit here for hours and study pictures and I study technique and I practice way more than anyone else. And David, if you want to be a professional, the greatest that there is at your profession, then you need to do the same thing. Sales is a gift just like hitting a baseball or throwing one, but you can become better by being a student
Starting point is 00:11:35 and a professional by practicing. And I learned solution selling, I learned spin selling, I created my own five to thrive system, and I truly am a sales professional. So I encourage anyone that's born with those gifts to utilize them and maximize them. There's two types of players in the league. There's a guy's like LeBron James
Starting point is 00:11:54 that were just born with extraordinary talent and still have the work ethic to be a professional. And then there's guys like James Hardin who may not have the exact same skills that LeBron James but have extraordinary work ethic and became a professional at the capacity or potential that he was given. Yeah, that just goes to show it's practice makes perfect basically. Absolutely.
Starting point is 00:12:16 So you were actually super frugal when you first started to make money, even when you had a million dollars in the bank, you were wearing the same shoes and socks for a whole year. What was your reasoning behind this? I think there's two things going on that I lived, like I said, in the ego-based consciousness. I didn't understand fear motivated me, or I felt as if fear motivated me. What I've learned throughout the last 35 years
Starting point is 00:12:39 is that fear focused me, right? The natural being of the ego and fear is that it provides extreme focus, but it actually is a drain on the emotional economy. It's a drain on your energy. It's a depreciator, not an appreciator. And so I lived in the universe of not enough. And so I was constantly scared that I would lose everything. I was constantly scared to go bankrupt. I was constantly scared, which caused misbeliefs like my own luck was created by not only did I not want to spend the money on new clothes, new shoes, and new socks, but I felt like my clothes and my shoes and my socks were
Starting point is 00:13:16 lucky. And so I created all these false different focuses in my life that now I know we're just ridiculous all fear based emotions. And now I found the substitute of consistent persistent behavior to fear and consistent persistent behavior creates inspired behavior and that gains and appreciates my life instead of sucks my soul like fear. Wow that's very interesting and powerful. Often thanks from our childhood, end up haunting us later in life. And so you were different from your siblings.
Starting point is 00:13:51 You weren't really interested in studies. You said in past interviews that during this time, you carried the energy of being stupid and you projected inferiority. Could you share with our listeners what you mean about that and how you got out of your own way to overcome those feelings? Yes, you know, I do a lot of executive business coaching
Starting point is 00:14:12 and as a coach, I realized there's three different things that we're going on. One was my conscious, which had a duality of the ego-based conscious, the need to be right, offended, separate, inferior, superior, anxious, guilty, resentful, offended, angry, frustrated, all of the different fear-based emotions, and then there's also the truth, consciousness. And that's aggregated by what we think, say, and do.
Starting point is 00:14:36 And then you have the belief system, which is in the subconscious that are the neuro-pathways that are formed by consistent behavior of what we think, say, and do. And then we have the aggregate of faith, which is what we think say and do and believe, but that create our unconscious competencies, which are number one genetic passed down from the least four generations. It could even be lifetimes, but at least four generations that consist of our personality traits, our characteristics, our obsessions, our addictions, which then also have the unconscious competency of our energy. And what happens in people's lives is they can think, say, do and believe all the right things, but if they don't change their genetics, activate their DNA that works for them and carry the right energy, they'll consistently attract the wrong things into their life. So as a child, I was very hyperactive.
Starting point is 00:15:25 I was told by my grandmother, I would tell her, I'm bored, right? My siblings were sitting around studying. I wanted to go play and I would tell her, I'm bored, and she would consistently tell me, only stupid people get bored. Smart people think to do. I was also surrounded by people that were
Starting point is 00:15:41 sumacumalodied Harvard, Penn, and Columbia, and I felt as if I was inferior. And so what I did is I projected my insecurity that I was stupid by surrounding myself with people that were less motivated, intelligent, smart students than I was, making myself feel superior or better. I would project my insecurity by bragging and exaggerating and manipulating and overselling and back-end selling and lying to people to make myself feel better that I actually was worthy or smart enough to be in the position that I want. And when I was
Starting point is 00:16:15 taught through quantum healing and theta meditation, when I was taught about vibration and about the unconscious competencies and what was truly occurring in my life. Even though everything I thought did and even believed was that I was intelligent enough to be in the place that I was and be rewarded with all that I had manifested, I was carrying an unconscious competency from those circumstances as a young child and from having the siblings that I had that I was not enough, that I was not smart enough. And that itself manifested or attracted all these things into my life that I didn't want. Because it's the aggregate, I was putting faith into what I
Starting point is 00:16:55 didn't want and I was getting more of what I didn't want. Yeah, the law of attraction is so powerful and I definitely want to cover that and go into your whole philosophy around that and your different beliefs because I think that it's so important for people to understand that what they think, their vibrations, their energy, all of these things really manifest your destiny and manifest the rest of your life. And if you don't have control over your thoughts, over the energy that you put out to the
Starting point is 00:17:24 world, then you're just kind of going nowhere, you know. So I definitely think that that's something we've got to cover. But first I want everybody to understand just how rich you got. Because that's very important. This is a young and profiting podcast. And we want to know, you've got a million dollars nine months out of law school you're probably like what 25? That's crazy like that's amazing. I bought my mom I house in a car with it. That's just insane like you don't hear that ever happening to people. So you got all this money right out of college. How did you end up multiplying your wealth at that turn? So I didn't know it but I
Starting point is 00:18:03 unconsciously stayed focused on acceleration and exponential growth. I never limited the point of entry of what I was doing. So I continued to work at an effective efficient and statistical successful rate so that I created what I called the power of 64 when I was young. I believed in productivity. How much value that I was going to provide and accessibility? How accessible would I be to other people and how could I access what I wanted?
Starting point is 00:18:27 And so I was a student of time. I thought number one that I could work twice as many hours as anyone. So I could work 16 hours, but more than just working, I was going to be more productive with those hours. So I was looking at how productive could I be with the 16 hours? And looking at that, I wanted to with the 16 hours and looking at that I wanted to be twice as efficient as everyone else which would give me 32 hours of productivity And then if I could be twice as statistically successful
Starting point is 00:18:54 So if the average guy was closing for or a woman was closing four deals out of 10 I was gonna close eight deals out of 10. And so by productivity standards, I then could take the 32 hours of productivity and turn it into 64 hours of productivity a day. That gave me exponential value. That gave me exponential results because I was beating people with numbers. I was productive 64 hours a day
Starting point is 00:19:20 compared to the normal eight hour workperson. So I was doing eight times productivity of what most people were doing. So in actuality, over the time when I became, you know, nine months to become a millionaire, that was really 72 months, right, of productivity. And I also was working seven days because I don't believe in work.
Starting point is 00:19:40 I believe in activity I get paid for. Activity I don't get paid for allows me to be more focused in on enjoying what I do But even beyond that, you know if you take 72 months that's six years So in actuality although I did it in nine months. It's not so impressive to do it in six years It's impressive, but not as impressive Right if I told you that I had my first million by 31 years old But by productivity standards, I was really 31.
Starting point is 00:20:05 So when you take then the additional years to get the 32 where I was worth over $100 million, right? If you take those extra six years and you times it by the factor of eight, that was 48 more years of productivity because I stayed focused on the power of 64. I actually know mathematically that I'm actually more
Starting point is 00:20:25 efficient, effective, and statistically successful than 64 hours of the average productivity in a day. I'm far beyond that now because I have stayed focused in on acceleration and more growth in what I do. So that every year I'm getting twice or more better at what I do, and it just gets that hockey stick effect. And that's how billionaires are made, is by focusing in on acceleration and exponential growth. Wow, I'm gonna have to listen to that like five times to fully understand what
Starting point is 00:20:52 you're saying, but it sounds incredible. And it's in my book so if you want to see it in out as in connected the goodness just look up the principle of the power 64 and it'll be laid out very clearly so you can study it and learn it as well. I would love to do that. So you just mentioned 31 and I know your dad retired at 31 and he was a charismatic millionaire like yourself who went bankrupt and then made his money over and over again similar to what happened to you which we'll get into in a bit. So tell us about your relationship with your father and maybe one of the big life lessons that he taught you. Yeah, so my dad left when I was five and he was my hero
Starting point is 00:21:33 and which probably made it the most difficult thing for my mom because back then, dads didn't really pay child support. So I had a wealthy father that didn't support us. And I would tell my mom and I'd look down on my mom, and tell my mom how much better my dad was than her, and how could she couldn't be like my dad? Me, my mom, my dad wasn't really a good dad,
Starting point is 00:21:52 and my mom was sacrificing every single thing she had for me, and yet had the humility never to say anything negative about my dad. Until I was 10 years old, and my dad forgot my birthday, which absolutely crushed me. And not only did he forget my birthday, but he made it worse by projecting his insecurity and telling me that he didn't believe in birthdays, which I knew was ludicrous even at 10. So I was extremely hurt and I went from making my dad a hero and to making my dad the
Starting point is 00:22:19 goat. And I don't mean the greatest of all time. I mean, somebody I hated. And what I learned as I got older was I hated my father for all the things I hated myself. My dad was an extreme manipulator. He was an overseller, a back-end seller, even a liar. He had OCD issues like me,
Starting point is 00:22:38 but instead of putting him in a positive direction, he was a compulsive gambler. But when I was 30 years old, I got my first birthday present from my dad in the last 20 years. And it came a big box with a sport coat that fit me perfectly. It touched me so deeply that I had learned and grown to understand my father and built a relationship at 30.
Starting point is 00:23:01 And I felt, my dad never ever, ever told me, he was proud of me that maybe now that there was a breakthrough. And when I opened and put on the jacket, I realized that he had torn out all the lining of the jacket, all the pockets of the jacket. I was crushed. I called him and asked him if he was trying to punish me and why he would do this. And I didn't think it was funny.
Starting point is 00:23:21 And he said to me, because you're just like me and I'm worried. And I told him, I'm nothing like you, right? I'm not. And I go, why would you give me a jacket? I can't wear. He said, it's not for wearing. It's for hanging in your closet to remind you every day. You can't take anything with you.
Starting point is 00:23:38 I don't want you to be the richest man in the cemetery. I don't want you to be like me. I want you to be successful in all areas of your life. I want you to be abundant. I want you to be like me. I want you to be successful in all areas of your life. I want you to be abundant. I want you to help other people. I want you to be secure and who you are and the successes that you have. And from the time I was 30 until two years ago and I was 49 almost turning 50 and my dad passed. So, you know, almost 20 straight years, I learned to understand and learn multiple lessons about optimism, about obsessive compulsive, about business, about providing value, about manipulation, lying.
Starting point is 00:24:14 My dad had great lessons to learn, not necessarily always, from what he taught me by what he did, but what he said and the negative things that he did taught me great lessons of what I wanted to be and how I wanted to live. So at this point was this before or after you went bankrupt? It was before. Unlike other people, a lot of things I went through a quantum shift. This was the first step before I went bankrupt, but the warning sign that I was manifesting the wrong things and that living in the scarce world that I was putting faith in what I didn't want and sooner or later what I didn't want was sure to happen. So tell us about how much money and assets you had before you went bankrupt.
Starting point is 00:24:57 Yeah, so I built quite a bit. I had over a hundred million dollars in assets. I owned a golf course, a ski mountain, 33 different properties, a construction company, multiple businesses, stocks, and I was living in ego. I had lost a lot of the principles that I lived by, the ones that my mom lived by, the ones my mom had taught me. I'd lost my gratitude, I'd lost forgiveness, I'd lost accountability, and I wasn't living an inspired life.
Starting point is 00:25:23 I was surrounding myself with the wrong people and the wrong ideas and putting faith in fear-based things. And sooner or later, that's what I ended up manifesting for myself. Was it the biggest fear of my life going bankrupt? Young and profitors, do you have a brilliant business idea but you don't know how to move forward with it? Going into debt for a four-year degree isn't the only path to success. Instead, learn everything you need to know about running a business for free by listening to the Millionaire University podcast.
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Starting point is 00:28:47 Hear that sound, young and profitors. You should know that sound by now. But in case you don't, that's the sound of another sale on Shopify. Shopify is the commerce platform that's revolutionizing millions of businesses worldwide, whether you sell edgy t-shirts or offer an educational course like me, Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Shopify is packed with industry-leading tools that are ready to ignite your growth, giving you complete control over your business and brand without having to learn any new skills in design or code, and Shopify grows with you no matter how big your business gets. Thanks to an endless list of integrations and third party apps,
Starting point is 00:29:27 anything you can think of from on-demand printing to accounting to chatbots, Shopify has everything you need to revolutionize your business. If you're a regular listener, you probably know that I use Shopify to sell my LinkedIn Secrets Masterclass. Setting up my Shopify store just took me a few days. I didn't have to worry about my website and how I was gonna collect payments and how I was gonna trigger abandoned cart emails
Starting point is 00:29:50 and all these things that Shopify does for me was just a click of a button. Even setting up my chat bot was just a click of a button. It was so easy to do. Like I said, just took a couple of days. And so it just allowed me to focus on my actual product and making sure my LinkedIn masterclass was the best it could be and I was able to focus on my marketing.
Starting point is 00:30:09 So Shopify really, really helped me make sure that my masterclass was going to be a success right off the bat and enabled focus and focus is everything when it comes to entrepreneurship. With Shopify single dashboard, I can manage my orders and my payments from anywhere in the world. And like I said, it's one of my favorite things to do every day is check my Shopify dashboard. It is a rush of dopamine to see all those blinking lights around the world showing me where everybody is logging on on the site. I love it. I highly recommend it. Shopify is a platform that I use every single day and it can take your business to the next level. Sign up for a $1 per month trial period at Shopify.com-profiting.
Starting point is 00:30:51 Again, go to Shopify.com-profiting all lowercase to take your business to the next level today. Again, that Shopify.com-profiting all lower case. This is Possibility powered by Shopify. So, your lack of humility led you to hitting rock bottom. I think this was around 2007, 2009. Your wife almost left you. Yep. You started hanging out with the wrong people, doing the wrong things, and in your own words, you were letting the universe control you. Besides, like, what you were going through internally, what exactly happened and how did you get it all back? So in 2007 before I had lost anything.
Starting point is 00:31:33 I ran into a woman on an airplane who told me that I was lost. She told me that I was blocking my light and asked me if I had meditated. I then gave her a speech about meditation, how that I was completely controlling my life. And I had grown up with nothing and I had a Ferrari, a Porsche, a big home and motor home and boat and anything I wanted I could buy and that money bought happiness and that why would I meditate because everybody that meditated that I knew was sick, broke, living on their mom's couch, and high. And I made things happen. Well, she explained to me at that time
Starting point is 00:32:08 this quantum moment of my life. She explained to me that through meditation, she could teach me to raise my awareness and my vibration. And she taught me that I could only be aware of that, which vibrated equal to or less than me, and that everything vibrated the earth, the plants, the animals, sound, light, thought. And then she rocked my world. She asked me what thought vibrated the fastest and she told me the truth. The truth vibrates the fastest, David, and I can
Starting point is 00:32:36 teach you to pursue the truth, pursue your potential. I can teach you to be aware of all the great truths of the universe. And you now can manifest everything that you desire. You can put faith into what you want. And all of it can be yours. And at that moment, with over $100 million in assets, with an ego, the size of King Kong, with a scarcity consciousness that I owned, I somehow decided that I was going to learn to meditate. And what happened over those next two years is I accelerated and exponentially grew and
Starting point is 00:33:10 raised my awareness, but all the causes that I had done, all the things that I had done in the past, came to fruition in 2009 when I had to claim bankruptcy. When I actually claim bankruptcy, I was in a very good place, mentally, emotionally, physically. But the years before, the three, four, or five years before 2007, I had created the wrong energies. I had to shift those energies. I had to deactivate certain DNA of obsessive personality traits and addictions and causes that I had done.
Starting point is 00:33:44 My wife, fortunately for me, you know, really woke me up as I started to meditate and do things and tell me how unhappy she was and how lost I was and told me to stick stocking who I was. And so through that period, I was prepared for what was the most difficult thing I was going to have to do in my life, which has faced my greatest fear of losing everything and telling people that I was now a failure, financial failure, that I had done exactly what my dad had done and I had been a hypocrite and I had lived my life in the wrong way. And then
Starting point is 00:34:15 not only did I have to tell my new boss and my business partner, Lee Steinberg, the greatest sports agent of all time and Warren Moon, the greatest quarterback of all time, that their might as CEO had lost everything and how could I as CEO even think that I could recruit players by telling them, don't worry, we'll take care of you. You won't be one of the 75% of the athletes to go bankrupt when I had lost everything myself. If that wasn't hard enough, I had to go tell my mother, who the only reason I wanted to be rich in the first place was to take care of her and buy her house in a car, that she was right, that I was a failure, that I had not done or
Starting point is 00:34:57 lived my life the way that she had taught me with gratitude, forgiveness, accountability, and inspiration, but I was selfish and scarce and egotistical and arrogant. But moreover, I had to tell her that I'd forgotten to take her house out of my name, and I ended up losing her house, and she would have to move. At that moment of my life, I learned what unconditional love was,
Starting point is 00:35:17 because I thought that this news would shatter her, that would break her down into tears and disgrace. But instead, she looked at me and smiled and asked, is there anything that she could do for me? Was there anything that I needed? Did I need anything? Any money, anything? And I realized at that time, I still get choked up
Starting point is 00:35:38 that I was lost. That all the things that I've done the last two years was the right trajectory, but I had to dedicate my life, my mother to be of service. But I was born with a gift in an unconscious competency that my mother doesn't have, and that was the ability of abundance to create wealth. And that unconscious competency I was now going to use, not as a victim, like when I was born in five years old, that everything happened to me, why me, why am I poor, blah, blah, blah.
Starting point is 00:36:06 And definitely not is the optimist that everything happened for me, but truly as the top to mist, as the top of all optimists, the person that I would wake up every morning and pray to God for at least 10 people that I can help, I would pray that everything would come through me with expansion, acceleration, and growth so that I could provide not only extraordinary wealth to other people, but empowerment to be happy, to empower other people to be happy. With all of these things, I could save them so much in their lives because we have a happiness problem.
Starting point is 00:36:39 Entrepreneurs have a happiness problem. On average, I read an article that most people are only happy 15 days a year. The number one cause of death in America for people under 50 years old is suicide. My mission in life is to manifest the billion people that I can impact to be happy. So I need to impact that thousand people like you, Hala, a thousand people like you that can empower another thousand to power another thousand to be happy with simple lessons of gratitude, simple lessons of forgiveness, simple lessons of accountability, and teaching people to enjoy the consistent, persistent pursuit of their potential to live inspired life so they can inspire others to inspire others simply to be happy and happy people have everything that they
Starting point is 00:37:20 want, everything that they need. and that's truly where I am today and the mission that I've evolved to. Wow. It's like everything that you're saying you could tell it's really coming from your heart. You really believe and do what you say, and that's just amazing. I want to move on to the law of attraction and things like that. And I think a way to introduce this is to first talk about ego and understanding how ego works. I know that you've got a great framework for ego. Can you just define like what ego exactly means
Starting point is 00:37:53 and why we need to feel separate inferior, superior, guilty, and resentful, things like that? Can you just give some context to my listeners? Yeah. Sort of simple level. Ego is not just arrogance, right? I want everyone to know, Ego is far more than just this arrogant demeanor brand that it has. Ego edges goodness out. Ego is the corrosion. It's the separation.
Starting point is 00:38:18 It edges goodness out of your life. It creates a perception or illusion. It's a consciousness that creates resistance, void shortages and scarcity, obstacles and struggles in your life. And it's not a reality. If you change your mindset, you'll change your life. If you change the way you look at things, the things you look at will change, you need to have three basis of ego. Number one, the law of Goya. The law of goya is get off your ass. Do not sit at home high on your mom's couch dreaming about what you want. High and broken sick. Get off your ass and work for what you want. Sacrifice for what you want. Create action because part of attraction is action. And the second phase is the law of attraction. After you put forth all the productivity, all the value that you want, then you need
Starting point is 00:39:09 to be accessible. You need to attract and access everything that you want. Be accessible to others and access what you want with the laws of attraction. Put your full faith into what you want, what you think, what you say, what you do, what you believe. And even the unconscious competencies of your personality traits and energy put all that aggregate of faith to what you want and you'll get more of what you want.
Starting point is 00:39:33 And then finally the most hypergress aggressive part of the law of attraction or the law of getting what you want. Not only do you have to have action and attraction but you have to surrender. You have to allow things to happen. Now that doesn't mean sit back and allow it to happen. It is a hyper aggressive state. It takes Goya and attraction. You need to fight your ego.
Starting point is 00:39:55 Number one, by being aware of it, what is my ego? When am I out of center? When am I out of the flow with anger, frustration, anxiety, separation, inferiority, superiority, fear? Any of these emotions that put you on the trajectory that is not in the direct pursuit of your truth or potential. And if you can learn to number one, be aware of your ego and then stop, breathe, and then put yourself back onto the trajectory of truth-based consciousness, not ego-based consciousness, you will be productive and accessible.
Starting point is 00:40:32 You will have efficiencies, effectiveness, and statistical success. Most importantly, you will accelerate and exponentially grow in all your pursuits, and so that you may feel that you're 10% of the way there in a year, which means in a half a year more, you'll be 20% of the way there. And in a quarter of a year more, you'll be 40% and in the eighth of the year more, you'll be 80 and a 16th of the year, 160%.
Starting point is 00:40:56 And a 30 second of a year, you'll be at 64%, 100%. And it goes on and on and on. That's how life accelerates and grows. And when people think they're not close, they're a lot closer than accelerates and grows. And when people think they're not close They're a lot closer than they think they are and when they think they're close They're even closer than they think they are. That's how acceleration and exponential growth works That's what the ego Does not allow you to do it creates the corrosion and the illusion that you'll never get there
Starting point is 00:41:20 It creates the corrosion illusion that everybody else knows what's best for you, that you are what everybody else thinks of you, that you are not worthy, that you must please everybody else. All of these different emotions are included in that ego based, and I highly encourage anyone to study ego and how it's relative to your time and productivity and accessibility, and then you can experience the flow and really, truly, not only be happy, but inspire others to inspire others to be happy. That's incredible. I know that something related to this is vibrations. We are constantly giving off vibrations of energy when we think and feel, and these vibrations
Starting point is 00:41:58 can be picked up and received by other people. And really, the universe responds to whatever we're offering, whether that's good or bad, it doesn't care. And it just simply responds to your vibration. So you've obviously mastered the ability to attract abundance with your vibrations. So can you just give us some tips on, you know, you mentioned vibrating faster, vibrating higher, and vibrating in a way that we're able to receive. And I particularly have problems with this, like for example, I almost got a show on MTV when I was like 25. I was so close twice, you know, and I didn't get it both times.
Starting point is 00:42:33 I almost was a radio host on Hot 97. I was so close and basically worked for free for three years and then didn't get it, you know? So like how can we actually receive things that we're working towards? Yeah, Pam, if you're ready to take your business to new heights, break through to the six or seven figure mark or learn from the world's most successful people, look no further because the Kelly Roach show has got you covered.
Starting point is 00:42:57 Kelly Roach is a best-selling author, a top-ranked podcast host, and an extremely talented marketer. She's the owner of NotOne, but six thriving companies, and now she's ready to share her knowledge and experience with you on the Kelly Roach show. Kelly is an inspirational entrepreneur, and I highly respect her. She's been a guest on YAP. She was a former social client. She's a podcast client. And I remember when she came on Young and Profiting and she talked about her conviction marketing framework. It was like mind-blowing to me. I remember immediately implementing what she taught me in the interview in my company
Starting point is 00:43:30 and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done, all Kelly has built. In the corporate world, Kelly secured seven promotions in just eight years, but she didn't just stop there. She was working in I to five. And at the same time, she built her-figure company as a side-hustled and eventually took it and made her full-time hustle. And her strategic business goals led her to win the prestigious Inc. 500 award for the
Starting point is 00:43:55 fastest growing business in the United States. She's built an empire, she's earned a life-changing wealth. And on top of all that, she maintains a happy marriage and a healthy home life. On the Kelly Road Show, you'll learn that it's possible to have it all. Tune into the Kelly Road Show as she unveils her secrets for growing your business. It doesn't matter if you're just starting out in your career
Starting point is 00:44:15 or if you're already a seasoned entrepreneur. In each episode, Kelly shares the truth about what it takes to create rapid, exponential growth. Unlock your potential, unleash your success, and start living your dream life today. Tune into the Kelly Road Show, available on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Starting point is 00:44:32 Hey, ya fam! As you may know, I've been a full-time entrepreneur for three years now. Yet media blew up so fast, it was really hard to keep everything under control, but things have settled a bit, and I'm really focused on revamping and improving our company culture.
Starting point is 00:44:48 I have 16 employees, so it's a lot of people to try to rally and motivate, and I recently had best selling author Kim Scott on the show. And after previewing her content in our conversation, I just knew I had to take her class on master class, tackle the hard conversations with Radical Cander to really absorb all she has to offer. And now I'm using her radical candor method every day with my team to give in solicit feedback,
Starting point is 00:45:12 to cultivate a more inclusive culture, and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are really receptive to this framework and I'm so happy because I really needed this class. With masterclass, you can learn from the best to become your best anytime, anywhere, and at your own pace. And we all know that profiting in life doesn't just mean thriving in business. With masterclass, you can brush up on your art skills
Starting point is 00:45:40 or your cooking skills or even your modeling skills. With over 180 classes from a range of world-class instructors. That thing you've always wanted to do better is just a few clicks away. On Masterclass, you'll find courses from many app-a-all star guests like Chris Boss and Daniel Pink. I've been taking their sales and negotiation classes and I've been feeling like a real shark lately.
Starting point is 00:46:02 I've totally leveled up my sales skills. How much would it cost you to take a one-on-one class from the world's best? A lot. But with masterclass annual memberships, it just cost you $10 a month. I have to say the most surprising thing about masterclass since I started this incredible journey on the platform is the value for the quality of classes, instructors. The platform itself is beautiful. The videos are super high quality. You can't beat it. Gain new skills and as little as 10 minutes on your phone, your computer, tablet, smart
Starting point is 00:46:35 TV, and my personal favorite way to learn is their audio mode to listen on the go. That way I can multitask while I learn. Get unlimited access to every class. And right now as the app listener, you can get 15% off when you go to masterclass.com-profiting. That's masterclass.com-profiting for 15% off an annual membership. Masterclass.com-profiting.
Starting point is 00:46:57 Yeah, so that vibration creates a frequency and there's three phases of that frequency that you have to realize. And you may have been closed, but you have to have faith in the universe that everything happened for a reason at the right time in the right place for the betterment of you, for your expansion and growth. That if you would have gotten one of those things, maybe certain things would have happened that would not put you in an accelerated position that you're in today. So number one, you need to know the power of your vibration or your frequency. How far can it reach? Right? How many people are out there and that continues to grow?
Starting point is 00:47:32 So you want to increase the power of our frequency. Then you have the spectrum of your frequency. How many different channels are people tuning into your frequency? How many people, what demographic, what sex, what race, what religions, what different age groups are able to understand and feel emotionally connected to your frequency. And then finally, the clarity that's provided by your frequency, right? It's not what you say, it's how you say it, and if people don't resonate with what you're saying, if they don't feel emotionally attached to what you're saying, it doesn't matter what you're saying. If they don't feel emotionally attached to what you're saying, it doesn't matter what you're saying. So that vibration not only provides you awareness, which we talked about before, because you only can be aware of that, which vibrates equal to or less than you. But it also generates the frequency, the strength of your signal, the spectrum of your signal, as well as the clarity of your signal.
Starting point is 00:48:21 And the greater those become, the greater your successes, the closer to your potential that you'll realize. Previously, you mentioned about you vibrate close to the truth. What do you exactly mean by that? So to turn it upon awareness, right, we want to know the highest vibrating truth. So wouldn't be nice to know through awareness. And some people have greater gifts of this than not, and I've expanded my own just a simple truth like whether to buy or sell. If I truly had a truth of awareness of when to buy or sell, I'd be a billionaire tomorrow, right? Because I know exactly what to buy and when and when to sell it. That's a simplest way to take advantage
Starting point is 00:48:58 of the currency of this vibration. There's several rules of this universe that have been written since Sanskrit. They created an energy of the universe that have been written since Sanskrit. They created an energy of the technology that wasn't even in the alphabet yet. And those rules include things like, we live at this vibration, and this vibration's currency right now, the object of energy that puts into the flow is money. So if we have enough money, we have opportunity to shop. One of the lessons that I've learned in life is that money doesn't buy happiness, it doesn't rent happiness, but it allows us to shop. And if we shop for
Starting point is 00:49:28 the right things, we're going to be really happy. So money is very, very important. That's why my motto is make a lot of money to help a lot of people and have a lot of fun. Now, that frequency, et cetera, that allows you to, you know, create this different flow, but they is even the bigger currency. And so the rules of Sanskrit are, we live at this vibration, so be a realist. Know that money is important. The second rule is that there's just lessons. There are no mistakes.
Starting point is 00:49:57 There's only lessons and the lessons are gonna keep on coming. In fact, lessons will keep on coming until you learn that lesson. They'll keep on repeating themselves, which will tell you or indicate to you to change your genetics or change your energetics because it's an unconscious competency. And then my final favorite truce of the Sanskrit or the ancient history of human nature is simply that every lesson you learn at times you're going to forget.
Starting point is 00:50:22 We are not consistent persistent beings. Even though consistent persistent is the substitute for fear, the substitute for ego-based consciousness, we are not consistent. So every single lesson that you learn at one time or another you're going to forget. But what power do you have to resolve this? Is simply that you have the power to remember at any time every lesson that you've learned and more, that you haven't even learned yet. So knowing that I'm going to learn and forget, but yet I have the power to remember, now
Starting point is 00:50:54 I can take control and accelerate and exponentially grow my life through the lessons and purpose that I live here at this vibration, knowing that the currency of this vibration, the object and energy that we put into the flow at this vibration is money, and the higher vibrating energy is faith. Faith is the aggregate of what we think, say, do believe, and the unconscious competencies of our genetics and energetics, and faith is just like money at a higher vibration. If we put faith into what we want, by what we think, say, do believe in the unconscious competencies, we're going to get what we want, what we think they do believe in the unconscious competencies, we're going to get what we want even more powerfully, even more rapidly and accurately than
Starting point is 00:51:30 Amazon. Right, we don't need Amazon Prime to get it in two days. Some people can manifest things instantly. And I know that the importance of consistency is crucial in all this for to work. And you talk about a concept of zeroing out, like for example, if you have a diet or you go to the gym, when the weekend hits and you go drinking and you start eating, of course, you're not going to end up getting the results that you expect it at the end of the month because you zeroed yourself out. Can you talk to that a little bit? Yeah, that stems from the exponential accelerators, right? Well, we do things every day. I'd rather see someone lower the bar.
Starting point is 00:52:06 And most of the successful people that I know preach about lowering the bar, doing things consistency consistently. If you're going to meditate, meditate two minutes a day, more than two hours on a weekend, because what happens is you're going to get the exponential power of that day. One is two minutes, day two is two minutes times two. Day three is two minutes times three. Day four is two minutes, day two is two minutes times two, day three is two minutes times three, day four is two minutes times four. What happens though is if we aggregate all that time and we miss a day, then it's on day
Starting point is 00:52:33 seven, two minutes times zero, time is the previous numbers, right? It's one times two times three times four times five times six times zero, times two, that equals zero. And what happens is on that diet example is that people will diet for 31 days, cheat on three of those days, and zero it out on three of those days. So when they step on the scale, they end up with a zero of gain or loss. But in their mind, they've dieted all month, they've sacrificed so much. But they don't realize that they would have been better off staying at a consistent pace because the cellular memory programs the neuropathways in the mind.
Starting point is 00:53:09 So what we think, say, and do as a cellular memory every day, and the only way to do it is within 30 days, it'll create a neuropathway in the mind to either create a habit or change a habit or cancel habit, and that once it creates a neuropathway, now the activity of sleep, which can be six to 12 hours a day, to determine who you are. Now that's working for you in the subconscious, to go ahead and activate the DNA and shift your energy so that unconsciously, you're continually attracting
Starting point is 00:53:37 what you want. This is the mat of acceleration and exponential growth. This is why people can hockey stick their life with their relationships, with their finances, with their personal fitness and health and emotional status. All of these things can be affected with the enjoyment of a positive perspective,
Starting point is 00:53:56 a gratitude and the accountability and effective communication, the consistent, every day, persistent without quit, pursuit of your potential, your truth. Wow, so I know that we're running up on time, didn't get to everything that I wanted to get to, but I just want to close talking about your purpose, which is unconditionally, how can I be of service? Can you just talk about this
Starting point is 00:54:17 purpose that you have and why you've based your life around this? Yeah, there's a duality to that that I live my life of value. Right? I want to give everyone be productive, give value and be accessible to other people as well as access what I want. So there's only two questions that I ask everything and everyone as I'm a student of my calendar as I do things now. I ask myself, what am I going to do today in person on the phone via email and all the media, radio print TV, social media, to ask others how I can be of service, how I can provide
Starting point is 00:54:50 value. And more importantly, especially for young people, when you ask me what advice I would give when I was your age, it's simply ask for help. Know this question. If you're listening out there, listen to me real quick, get a pencil, get a pen, type this out on your phone. Whatever it is, here's the question that will change your life. Do you know anyone that can help me? Have radical humility, ask for help. Trust me. You'll be able to provide service and productivity and value to others. Pray for more than 10 people that you can help. but more importantly, pray for at least 10 people
Starting point is 00:55:25 that can help you and be humble enough to ask that simple question, do you know anyone that can help me? And when you do great things will come to you, you will connect to all those other branches out there, all those other people that are one with you. You will clean the connection to that, which inspires you.
Starting point is 00:55:42 You will not be living in an ego-based consciousness. You will be living in surrender, attraction, and the law of Goia all at the same time to aggregate your faith of what you want when you want it. And most importantly, my mission in purpose, you will be happy. Not only for you, but you'll be able to inspire others to inspire others to be happy. And we can impact the entire world and change a billion lives, which will eventually change every life to be happy and happy people they do not destroy, they do not fight, they do not starve, happy people are abundant people and abundance creates more abundance. You will live in a world more than enough, more than enough of everything for everyone and that's my dream, that's my goal and I really have and believe I have the map to do that.
Starting point is 00:56:25 Wow. This was such an incredible conversation. I'm so excited to put it out to my listeners and, you know, chop it up on social media because you said so many powerful things throughout the interview. So thank you so much for taking the time to talk to us on Young and Profiting Podcast. Where can our listeners go to learn more about you and everything that you do? Well, I compliment you on your research and want a great interview and what a great podcast you have. I do these all the time and this is one of the best and you should be proud
Starting point is 00:56:53 of yourself. All you need to do to reach me is remember the name David Meltzer, M-E-L-T-Z-E-R. My Instagram's at David Meltzer. My LinkedIn, David Meltzer, my YouTube, David Meltzer, you can Google David Meltzer, my website is D Meltzer, so you got a little transition there. But if you remember David Meltzer, you will find me and I am up service, happy to help. I have a great podcast called The Playbook. I have a new book coming out with McGraw Hill called Game Time Decision Making. Please reach out to me, be of service, and most importantly, be kind to your future self and do good deeds.
Starting point is 00:57:28 Thanks David, and I'd love to have you back on the show when your book comes out. Awesome, I'd love to come back on. Hala, you are amazing. If you need anything, please reach out. Thank you so much. Thank you. Thanks for listening to Young & Profiting Podcast. If you enjoyed this episode, don't forget to write us a review on Apple Podcasts or wherever you listen to the show. Follow YAHP on Instagram at Young & Profiting and check us out at Young & Profiting.com. And now you can chat live with us every single day on YAHP's side on Slack. Check out our show notes or Young & Profiting.com for the registration link.
Starting point is 00:58:01 You can find me on Instagram at YAHP with Holla or LinkedIn just search for my name, Holla Tallah. Big thanks to the YAHP team for another registration link. You can find me on Instagram at YappwithHala or link to Just Search for my name, Hala Ta-Ha. Big thanks to the Yapp team for another successful episode. This week on Yapp, I'd like to give a special thanks to our social media team, Steve's and Parth. The duo has been working hard to ramp up our social media on Instagram and YouTube. Stop by our pages and show them some love. This is Hala, signing off.
Starting point is 00:58:27 Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Rubin, the number one best-selling author of the Happiness Project. And every week we share ideas and practical solutions on the happier with Gretchen Rubin podcast. My co-host and happiness guinea pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness
Starting point is 00:59:01 without spending a lot of time energy or money. Suggestions such as follow the one minute rule. Choose a one word theme for the year, or design your summer. We also feature segments like Know Yourself better where we discuss questions like, are you an over buyer or an under buyer? Morning person or night person, abundance lever or simplicity lever? And every episode includes a happiness hack, a quick, easy shortcut to more happiness. Listen and follow the podcast, Happier with Gretchen Rubin. You're getting a diploma.
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