Young and Profiting with Hala Taha - Dr. Natalia Wiechowski: Elevate Your Personal Brand | E11

Episode Date: November 26, 2018

What does your personal brand say about you? In today’s digital world, unless you have no social footprint at all, you have a personal brand— whether you like it or not. With 264 million people on... social media, it might seem like an impossible task to stand out from the crowd. However, we can take control of our image by being intentional about everything we do online, and by creating content that represents who we are or the expertise we bring to the table. In this episode, Hala sits with Dr. Natalia Wiechowski, personal branding strategist, LinkedIn unicorn and leading edutainer, to help us take our personal brands to the next level. Learn how to become an influencer online, why being authentic is the new perfect and the importance of storytelling as a content creator. For more on Dr. Natalia Wiechowski visit her website at https://thinknatalia.com/. Young and Profiting podcast is brought to you by audible. Get your FREE audiobook here: www.audibletrial.com/YAP Want to connect with other YAP listeners? Join the YAP Society on Slack: bit.ly/yapsociety Follow YAP on Instagram: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:51 You are listening to YAP, Young and Profiting Podcast, a place where you can listen, learn, and grow. I'm Halasaha, and today we're yapping about building a personal brand, becoming an influencer online, why being authentic is the new perfect, and the importance of storytelling as a content creator. For this episode, I've brought on expert Dr. Natalia Vihowsky, otherwise known as Think Natalia.
Starting point is 00:01:15 She's absolutely mastered the art of personal branding, both online and offline. Natalia is the LinkedIn influencer keynote speaker and personal branding strategist who's got a doctorate in philosophy and is a leading edutainer in the Middle East. Hi Natalia thanks for joining us all the way from the United Arab Emirates. Thank you for your time and for this opportunity, Hala. Your top influencer on LinkedIn and one of the world's leading educators. And so you're the perfect person to talk to us about building a personal brand. So before we get started, I want to pay a little attention to you.
Starting point is 00:01:54 You have a very unique background, a wide range of experiences. Can you tell us about your career journey and what you do today? Yes. So are you studying social science? When you do that, the job doesn't exist. So in comparison, for example, when you study engineering, you become an engineer, when you study medicine, you become a doctor.
Starting point is 00:02:13 But what on earth do you do when you study social science? I started working in the UAE in a city called Alain. Once I finished my studies, and my first job was being a librarian. So I set up a library from scratch for vocation or training in secure for Emirati students. So I did this and after three and a half years I could either go back to Germany or I could also look for another job. And as I lived in a lane, and I did not explore to buy that much,
Starting point is 00:02:48 I said, you know what, let's get me a job in Dubai, which I did. I ended up in the logistics industry and over there in the marketing slash sales department. So I did that for two and a half years and was at the highest level of my young career as people said and they were excited for me and they perceived me as successful, but I realized that I'm needed to successful.
Starting point is 00:03:12 I'm not happy and my health was a disaster. So this is when I then quit my job, started to unlearn everything that I ever learned, went on sabbatical and failed myself up to my dream lifestyle, dream life in Korea, which is being a keynote speaker, a LinkedIn unicorn, and a personal branding strategy. Very cool. So you took a sabbatical. When do you recommend that people should consider doing that?
Starting point is 00:03:39 Ask yourself, why do you want to do that sabbatical? How long will it be? How much money did you save up and then create an action plan? I think it really makes sense to go on a sabbatical when you need to do some big self-work, when you want to relearn certain things or you want to gain a specific skill or you want to spend more time in nature,
Starting point is 00:04:06 you want to figure out who you truly are. But it's not that you just quit your job and you go and you travel the world and everything is amazing as you think it is and people portrayed on Instagram. No, it's a lot of work. It's a lot of commitment. It's a lot about saying no, it's about living a minimalist lifestyle. I mean, at least this is how it was for me and it is challenging but it can be the most powerful and profound and beautiful thing that you can gift yourself with. Yeah, definitely. So tell us how did you come to develop your own personal brand and how did you find out what you exactly wanted to do? I literally read everything that I've find about personal branding. And I found a handful of people that I identified as my role model
Starting point is 00:04:53 spec then. I had a look at how they market themselves and how they create content and with whom they meet and what them warning habits are. And I understood very quickly that with all of these motivational speakers and all of these performance coaches out there say is the truth but 99% of people do not want to hear it and will not apply it and that's the difference between 99% of people out there and those people who made it or will make it. So I understood that now I have more of the theory. So now it's all about applying. So starting from April 2015 until today, I post it almost every day, sometimes I post it up to three times a day on certain social media platforms. And this is the magic or the hot souls or secret
Starting point is 00:05:40 souls. So I really want to call it, it's all about consistency and experimenting and making mistakes and create content go out there and network and see where to stay. I came across one of your blogs on LinkedIn and found the way that you break down personal branding very helpful. You said there are four elements to it, Inside, outside, offline, and online. Can you talk us through each one? How much kind do I have? So I can talk about it for 45 minutes, but I can't show it. So let's start on the inside. I think that you will only be able to design a great lifestyle and an outstanding career
Starting point is 00:06:25 when you know your basics, when you understand who you are and what you do. Not from a spiritual point of view, let's be a little bit more hands-on pragmatic. So what are your values? What's important to you? How do you wanna be perceived? What are your personal targets?
Starting point is 00:06:43 What are your career targets? How do you want to make people feel, et cetera, et cetera. That is a lot of insight work that needs to be done in the beginning. You also need to work on the way you think, because the way you think then manifests in the way how you speak and your words then manifest into actions. And this, in the end, all of these actions are your life.
Starting point is 00:07:04 So you need to change the way you're thinking through what are we successful. So sometimes I refer my clients to performance of life coaches when I realize that the words that they say and the way how they speak about themselves or others is still full of hate or fear or anxiety because I'm not trained in this. I've done that on myself. I healed myself, I worked on this, but I worked with other coaches and mentors and shamans and healers and Buddhist monks and everything and it was a process of three years. So don't expect me to help you with that because it's really a tough
Starting point is 00:07:38 cookie but it's doable with a specific expert. Then we have the outside thing. I believe that the societies that we created have tendency to be shallow and judgmental and obsessed with things like beauty and success and achievements. And to be also very honest, we reach out to book by its cover. So we also care about the way how we look. And the first thing, what we do when we see a new person
Starting point is 00:08:07 is we scan them or her. So it makes sense to have a look at things like your body language, the way how you move, what you wear. If you are very, very young, then we might work with things that will make you a little bit older, at least the perception of other people. If you are old in quotation marks and you work in industry, that is really horribly judgmental
Starting point is 00:08:32 and you have to fight with ageism, there are a few factors that we can work on to make you look and move and speak and be perceived younger. So these are factors in the outside box. Then we have the online work. Because I think that people go here, I mean, it doesn't matter if you go for a date or a job interview, people will always take a name, put it into the Google
Starting point is 00:08:53 search box, hit enter, and you are what Google says about here. So it makes sense to have a clean online image or a clean online reputation. There is also manageable. These are things that you can work on and with the right content and the right features, you can definitely portray yourself in a way that is aligned with your values and with your long-term targets. Yeah, then offline is from even more the PR world. So have a look at your network because the world is full of human beings and it's all about connection. Have a look at the awards that you have or don't have.
Starting point is 00:09:30 How do you show people that you do not only talk, but walk to talk? I mean, are you really an expert? How can we show people that there's really substance behind what you do? And if there's not, then you better start learning and you better start investing in courses and reading books and improving your speeches, etc. So you get to that expert level. You need to continuously invest not only in yourself, but also in your expertise to stay on top of the game. So these are some factors on the offline area where you could also work on it. I've heard people say before
Starting point is 00:10:05 that personal branding is gimmicky or fake. What's your response to that? I don't understand how something can be fake that is based on your own values. Because personal branding, if done correctly, really asked you, how do you wanna live? How do you wanna help other people? How do you wanna change this world? What's your bigger picture? I mean, when you die one day, what do you want people to live? How do you want to help other people? How do you want to change this world? What's your
Starting point is 00:10:25 bigger picture? I mean, when you die one day, what do you want people to say about you? And that is very individual. So that cannot be fake. I mean, you can be, please excuse my language and ask for, and you can have really shift your values and not care about human beings, but that still is not fake. So I think fake is a word that absolutely makes zero sense in the personal branding process because personal branding really starts with the real human being you are. Yeah, I totally agree. And to be honest, I think that you really have no choice.
Starting point is 00:11:00 For the most part these days, unless you have no social footprint at all, you have a personal brand at all, you have a personal brand. Whether you like it or not, if people Google you, they'll find something and associate you with that content. So you need to be very intentional. You need to be very aware and everything you do either strengthens or weakens the personal brand that you're trying to create. Speaking of that, can you talk about the ways that people hurt their brand without even realizing it?
Starting point is 00:11:25 Well, there are a few factors. Some people, they portray this fantastic and shiny and outstanding brand online, and then when you meet them in person, you think, wait, well, I actually wanted to meet zone, so who are you? So that doesn't make sense to create two different personas. We are online, and all of that needs to be the same person. So that's one way how you harm your personal brand. Then another thing that I've just mentioned about the trolls is no matter what you comment on on social media, can be read by everybody in your social network and in the social network of person posted it. So any comment or any post that you also share, and it might be on Facebook, can either
Starting point is 00:12:09 add value and help you portraying a certain image that you have or can ruin you. Another thing is that I just recently read about which is super interesting. It comes from Germany's number one sales coach, his name is Delhoiter. So he said, you're not losing against competition. You're losing against the fact that people do not know you. So if you do not speak about yourself, if you do not go to networking events, if you do not create content, you are losing out on thousands of opportunities in business and in your private life, which is said, and I guess you are losing out on thousands of opportunities and business and in your private life,
Starting point is 00:12:46 which is sad and I guess you're losing out that only on the opportunities, but also on money. So it's also way how you interact with the hard new personal brand, but just not saying anything and hoping for miracles to happen. So let's dig into that a little bit. You started getting into the benefits
Starting point is 00:13:02 of personal branding. Our listeners are young professionals and one of the benefits of good personal branding for us would be being an attractive job candidate. According to a job bite survey of recruiters, 95% of recruiters view a competitive personal brand as an essential differentiator when searching for applicants. But with 264 million people out there on social media, it might seem like an impossible task to stand out from the crowd. Well, first of all, definitely polish your LinkedIn profile. Because a lot of people they either still don't have a LinkedIn profile or it looks ridiculously boring or not attractive at
Starting point is 00:13:40 all. So first thing, once you decide it on having an up-to-date LinkedIn profile is go to a photographer and invest in a professional exposure. I do not want to see pictures of you and your dog or your best friend or you from a party or a passport picture. That's not how you create a first-pository impression. And it's Christmas very soon, so that might be an amazing gift that you can actually tell your friends or bestie your parents your partner whatever I want to photo shoot because I'm looking for a job or I'm looking for better business opportunities So that is definitely something worth doing another thing which might be a good idea is creating a very simple webpage It doesn't cost a fortune anymore. This is how you already stand up in three different ways.
Starting point is 00:14:26 First of all, you have a LinkedIn profile. Second of all, you updated it and you have a great picture. Third of all, you have a webpage. So from this number, how many of them have a webpage, have a great picture, have a great LinkedIn profile. And if this number is still too big for you, then start creating content. And if this number is still too big for you, then start creating content. And if that number is still too big for you
Starting point is 00:14:48 and you really want to be seen, create video content on LinkedIn. And now we're talking. Yeah, that will really help you stand out because not many people are doing that at all. I've also heard that people with a good personal brand earn more. Why is that?
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Starting point is 00:20:26 level today. Again, that shopfide.comsashprofiting, shopfide.comsashprofiting, all lowercase. This is possibility powered by Shopify. I think as always, there are quite a few factors. So people with a great personal brand come from a mindset of self development and growth. So they will continuously invest in themselves, which means that they have the knowledge and they also have the experience, which is exactly what every employer wants to see because if you go into social or economic theories, this is human capital. This is the juicy stuff that will make you, you know, more productive,
Starting point is 00:21:07 and that's where companies want to see. Then somebody who is a great personal brand, also in this, in the way how he actually moves and speaks, and is as a human being. So that person knows how to listen to people, and that person most probably starts to stay in a way that he or she's positive. So, the co-workers of that person would like that individual. That means this person also has positive vibes and through that the whole atmosphere around that person is also so much better. So, not only does that person have the hard skills, but also the soft skills to be an amazing individual. And in the end, companies are just a bunch of people and people who want to work with awesome people.
Starting point is 00:21:53 And when you have that, and then you go out there and you deliver what you actually pull trite, of course, you should be paid in a higher and better way. At least if that company is somehow reasonable and if not, if you have all of these boxes, you can tick off all of these boxes that I just mentioned, then you should really start looking for a new job as somebody out there will appreciate what your current boss on player doesn't see.
Starting point is 00:22:19 As far as content goes, is it possible to have a brand without any content or do you kind of need both in order to succeed? If you fully focus on the offline world, so if you fully focus on networking, on delivering speeches, on shaking hands, on writing books, and you do that in such an amazing way, and you also tell people, oh, by the way, if you like it, you know, share it on social media, then theoretically, you could allow your whole network and the people that you know to do that work for you. But at a certain stage, people will be dying, they will be crazy to hear something from you.
Starting point is 00:23:01 And when you don't read content, you're missing out on tons of opportunities, leads, sales opportunities, meeting fantastic people, friends, mentors, just to let the world know about you. I think it's a little bit as if you just say no to a huge part of opportunities. So I would always, always, always encourage people to create content because it's fun. And yeah, you just at least double the amount of greatness that can enter your life. And I mentioned this earlier, you have a very popular LinkedIn page. What's your advice on growing and online community? How many channels should we start out with, how do we define our target audience?
Starting point is 00:23:46 I would start with one, because everything else is just overwhelming and chaotic, and if you want to master one social media platform, that takes time, and experimenting, et cetera, et cetera. Especially when you do that on your own. I highly assume that your audience is not in a position where that person can hire a personal assistant or a virtual assistant or a social media assistant. So I assume that you do that on your own. So I would literally start with one platform and if it
Starting point is 00:24:17 is your professional career, it's definitely linked in. So that's the first thing to do. When it comes to the online community, I think a lot of people put that term on a pedestal and we need to go once again deeper and say, what is a community? And then we realize create a community. It's a bunch of people. And if we reduce the bunch, we just have people.
Starting point is 00:24:39 And people, you're a person as well. So once again, put yourself into shoes of these individuals and ask yourself, what should I do to add value to help others to make them think of smile? And Austin, and give them exactly that and ask them to give you some feedback and share their thoughts. And when they do that, get back to them, show them that you've read that and start a conversation, start a dialogue, start a create content that is a platform or a place where people go to think, to talk with people, meet each other,
Starting point is 00:25:17 so that you're basically a networking place and a place of inspiration, I think that's important. And when it comes to your third question about the target audience, that really depends on your long-term targets. So if you are a public speaker and a coach, who are the clients that you want to work with, sit down and identify the person, and then write and speak in a way on social media that these people resonate with? Yeah, that's great advice.
Starting point is 00:25:44 As I was prepping for this show, I was scanning articles about personal branding on the internet. And I saw that many people are saying that millennials naturally excel at personal branding. But I'm not sure I entirely buy that because I personally know a lot of millennials who are struggling in this area. Some of them are introverts. Some of them just don't have the marketing skills to develop videos or write well. Do you have any advice for those type of people? What do you do if you're not naturally a person who likes to put themselves out there or if you don't think you're great at creating content? I think first of all you need to get clear on your why. It's cheesy as the sounds and
Starting point is 00:26:23 that's awesome as you folks of you read it somewhere. Ask yourself why it's so important that you get yourself out of this comfort zone. What do you want to achieve with that? So when you create content or when you get yourself out there, why do you do that to get a job, to get a better job, to find friends who really respect and love you and will get you to the next level. If you create content or if you do everything and we just talk about because others do it, you're not going to succeed because your reason is not deep enough and you know you have a bad day or you feel sick or whatever and you will stop doing it. So you first of all you need something that will really motivate you and pull you towards achieving
Starting point is 00:27:04 this goal. That's the first thing. And everything else is just very basic training. So, for example, if you want to do videos, then I guess the problem lies in two areas. The first thing is that you don't know how to technically do it. So go into the internet and read three, four, five articles on how do I film on videos using a smartphone or which YouTube tutorials. And the second thing is training public speaking skills. And for that, I have started with Toastmasters International, the world's biggest nonprofit organization when it comes to public speaking. So go there twice a month and force yourself to write down your thoughts, to become a better speaker, to use body language, to use more interesting stories,
Starting point is 00:27:52 how to become a better storyteller, et cetera, et cetera. So I think these would be the first elements that you could start investing in when you want to become a better content creator or get yourself out there. There's two things I want to touch upon that you've mentioned so far. So one of them is the importance of authenticity and being genuine, and the second one is the importance of storytelling. Can you talk through why those items are important to consider when developing your personal brand? I think authenticity is something that more and more people are craving for because if you flip through your Instagram, I don't know how yours looks like, but mine is full of overly photoshop and overly
Starting point is 00:28:40 staged scenarios or people who I know borrowed that car or borrowed that dress. So the way social media evolved over the last years, unfortunately there is a lot of dragging and a lot of staging going on in a way that people compare each other's lifestyle all the time in the soul about who, look at me, look at at whatever I achieve. So we know that this is staged because life has ups and downs and very often we also see that person on Instagram, we meet him or her in person and we know that that's BS. That's absolutely not possible. So when you come from a place of authenticity and say, I'm going to show you what really I'm, and what I'm really working on, and you decide how far you go,
Starting point is 00:29:29 that makes it interesting. And it makes it so much more relatable, and it makes it so much more human. And we all know how much stress we go through, and anxiety, and sometimes jealousy, and brainwash, through social media, through advertising, through movies, through newspapers, all of this, that's just exhausting. So when somebody says, no, to all of that,
Starting point is 00:29:53 and says, I'll give my best to really show you who I am and what I do, I think that makes you stand out. And that is a great foundation for true genuine connections and relationships. Yeah and I think it takes a certain amount of confidence to be able to just let yourself have your natural style and let yourself not worry about being totally perfect or not stumbling or not looking totally amazing that day. That's something I personally struggle with
Starting point is 00:30:27 because I always wanna be like perfect online. It takes time and the older you get, the less you give it, that's fun. So this is when anybody out there is like, oh my God, I don't wanna get old, I don't wanna grow up. It's so much better. Like with every year, with every profound experience we have, the less you really care about other people and the more you care about
Starting point is 00:30:51 doing what excites you, making a difference and helping those ones who are willing to listen or want your help. And this is what really matters. Not the opinion of somebody who lives 3,000 kilometers away who doesn't get his own shit or life sorted out. Who are they to judge you? So, impatient with yourself and daily work on yourself and eventually you're going to get it. It's not that I was the way how I am today since, I don't know, day one. I mean, I also had a lot of insecurities and of course I still have some insecurities. I mean, like, I didn't have insecurities that wouldn't be living how I live right now. I think we live life how we do it because there are certain fears and insecurities that we are not willing to let go yet and life will give you a lot of opportunities to face them and you will only grow and evolve to the next
Starting point is 00:31:45 level when you actually say yes to growth and yes to facing that fear. You often talk about the importance of storytelling. I mentioned it in a lot of your videos and things like that. I was hoping that you could explain what you exactly mean by that to our listeners. Storytelling is for me an elegant way of packaging a message. So there are people out there who post content on LinkedIn that is literally a one-liner and that is just a message. So a message could be be you,
Starting point is 00:32:20 or another message could be never give up, or another message could be personal branding give up, or another message could be, personal branding can help you living a better life. These are the messages. So when I post stuff like this, I would not expect anybody to like that, which comments or engage with that, because that's, I mean, everyone can do that.
Starting point is 00:32:39 Like, you can open a newspaper or book or just open any social media page, copy and paste. Like, what's the idea behind it? I heard that before. It's boring. It's lame. So, if you want to share your lessons learned or your message and you want to do that in a compelling way and you want people's attention, you need to make an interest somehow.
Starting point is 00:33:02 And this is then when you tell stories around your message. Yeah, Pam, if you're ready to take your business to New Heights, break through to the six or seven figure mark or learn from the world's most successful people, look no further because the Kelly Roach show has got you covered. Kelly Roach is a best-selling author, a top-ranked podcast host,
Starting point is 00:33:21 and an extremely talented marketer. She's the owner of NotOne, but six thriving companies, and now she's ready to share her knowledge and experience with you on the Kelly Roach show. Kelly is an inspirational entrepreneur, and I highly respect her. She's been a guest on YAP. She was a former social client. She's a podcast client, and I remember when she came on Young & Profiting and she talked about her conviction marketing framework, it was like mind blowing to me. I remember immediately implementing what she taught me in the interview in my company and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done, all Kelly has built. In the corporate world, Kelly secured seven promotions in just eight years, but she didn't
Starting point is 00:34:04 just stop there. She was working in nine to five. And at the same time, she built her eight-figure company as a side hustle and eventually took it and made her full-time hustle. And her strategic business goals led her to win the prestigious Inc. 500 award for the fastest growing business in the United States. She's built an empire, she's earned a life-changing wealth.
Starting point is 00:34:23 And on top of all that, she maintains a happy marriage and a healthy home life. On the Kelly Road Show, you'll learn that it's possible to have it all. Tune into the Kelly Road Show as she unveils her secrets for growing your business. It doesn't matter if you're just starting out in your career or if you're already a seasoned entrepreneur. In each episode, Kelly shares the truth about what it takes to create rapid, exponential growth. Unlock your potential, unleash your success, and start living your dream life today. Tune into the Kelly Road Show available on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Starting point is 00:34:53 Hey, Yap fam! As you may know, I've been a full-time entrepreneur for three years now. Yet media blew up so fast, it was really hard to keep everything under control, but things have settled a bit, and I'm really focused on revamping and improving our company culture. I have 16 employees, so it's a lot of people to try to rally and motivate, and I recently had best selling author Kim Scott on the show. And after previewing her content in our conversation, I just knew I had to take her class on master class, tackle the hard conversations with Radical Cander
Starting point is 00:35:26 to really absorb all she has to offer. And now I'm using her Radical Cander method every day with my team to give in solicit feedback, to cultivate a more inclusive culture, and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are really receptive to this framework and I'm so happy
Starting point is 00:35:46 because I really needed this class. With Masterclass, you can learn from the best to become your best, anytime, anywhere, and at your own pace. And we all know that profiting in life doesn't just mean thriving in business. With Masterclass, you can brush up on your art skills or your cooking skills or even your modeling skills. With over 180 classes from a range of world class instructors, that thing you've always wanted to do better is just a few clicks away. On masterclass you'll find courses from many app-a-all star guests like Chris Voss and Daniel Pink. I've been taking their sales and negotiation classes and I've been feeling like a real shark lately. I've totally leveled up my sales skills. How much would it cost you to take a one-on-one class from the world's best?
Starting point is 00:36:30 A lot. But with masterclass annual memberships, it just cost you $10 a month. I have to say the most surprising thing about masterclass since I started this incredible journey on the platform is the value for the quality of classes instructors. The platform itself is beautiful. The videos are super high quality. You can't beat it. Gain new skills and as little as 10 minutes on your phone, your computer, tablet, smart TV, and my personal favorite way to learn is their audio mode to listen on the go.
Starting point is 00:37:01 That way I can multitask while I learn. Get unlimited access to every class. And right now, as the app listener, you can get 15% off when you go to masterclass.com-profiting. That's masterclass.com-profiting for 15% off an annual membership. Masterclass.com-profiting. So I give you an example.
Starting point is 00:37:21 That was one post that I had two years ago. So basically, the message was, every day has the opportunity to become the best day of your life, right? So that was the idea. But if I would have posted that, it would be just a motivational post that you have read as quickly in time. So what I did instead, as I told you, small story around it. And this story is actually true.
Starting point is 00:37:43 Like not all of the stories that you tell me to be true, you always decide how far you go, etc. But the one that I shared was true. So my story was at the end of the year, I was very busy, I was in rush, and I wanted to leave my flat, but I realized, oh, I'm not wearing furfumes, so I grabbed my perfume and my stock at crowns in the second when I grabbed that perfume perfume because I have two perfumes and I have a normal one and one for special occasions. Occidentally, I grabbed the one for special occasions but it was not a special day. And I realized, wow, something is really wrong here. And it was as if somebody slapped me in the face because I finally understood, wow, it's the end of the year. This is my special occasion perfume. I have never ever used it for the last 350 part days or so. That
Starting point is 00:38:31 means my whole year is average. Nothing special. Who says that something is special? And that's just like I don't want to live like this. So I throw away my everyday perfume, and I just use one perfume nowadays, which is the special occasion perfume, because I make the actual decision every day that today's going to be a special day. So that's an example of powerful storytelling. The people will love, resonate with, repost, and ask for telephone calls, emails, et cetera.
Starting point is 00:39:03 And that goes back to being genuine and being authentic. It's just tell people the real, you, real things that happen to you, let them emotionally connect. I think that makes total sense. So something that I've realized over the years as I've expanded on different entrepreneurial adventures is that when you're launching something like your own personal brand or your own content,
Starting point is 00:39:26 I find that it's mostly strangers that support you. So online strangers, co-workers that not that close with, these are the people that are most likely to support you in the beginning. Even with my podcast, I get thousands of listeners, but I have best friends who still haven't listened to the show, and it can make you feel bad. So can you talk about why is it that it's strangers that are most likely to support you in these type of endeavors and how you cannot take it so personally if your friends and family aren't really the ones who are supporting you the hardest? That's an interesting observation. So I would assume that the content that you create is not relevant to your friends and your family, etc. I mean, in the end, all the things that we create on social media, the podcasts
Starting point is 00:40:12 that we have, the blog that we have, it's a nice hobby, if that's a hobby for you, but in the majority of cases, the people that I work with, it is a lead magnet, which means it's historically connected to your business. And business and family and friends of two different worlds, depending on, of course, in which society you live in, I know that in the US, it's a little bit more into mixed or into point. While in Germany, there's a very strict way, like it's A and B, and you give your best to not mix it. So that could be one reason.
Starting point is 00:40:45 Another reason could also be that your friends might be jealous or your friends might wish that they have to encourage through that as well, but they don't. So yeah, I know of many cases in which people just didn't say anything to their friends or their families and they just did it. And then once they had their first million, you know, they spend a lot of time around. Exactly. You know, by the way, that's me in my real car, you know, just show up in front of your parents' house with this brand new car, or you invite your parents and your best friends to a one week trip to somewhere and say, by the way,
Starting point is 00:41:19 that's made for my first million. So then you don't have this whole conversation from the beginning. It's totally up to you. And in general, taking things personally won't get you far in life anyway. So meditation and mindfulness are two very, very great practices that I would recommend everybody to do. And this is nothing religious, and it's nothing airy fairy.
Starting point is 00:41:46 And you don't need to have a beard or long hair. I'm going to eat your armpits to do that. You can be a cool, awesome human being and meditate. And there are a lot of outstanding, great minds and singers and actors and business people out there who practice mindfulness every day, who practice meditation every day. And through that, get more things done,
Starting point is 00:42:07 and live a more balanced life, are less sick and live longer. So these are things that I think are pretty powerful to consider. Personally, I've just chosen to accept that friends and family are not gonna be my target audience and that I'm gonna go ahead and find people who are interested in the type of content that I provide and focus on that. And I think that accepting that and not feeling like anybody owes you anything in any regard
Starting point is 00:42:34 as far as supporting you, they'll come along on their own. And it's just a matter of proving yourself to the world. And some people just can't imagine that you've grown so much or they only remember you in a past light and so I just think it's important to know yourself, know what you want and kind of zone out everything else that goes against your goals. So let's end the show with a popular American game
Starting point is 00:42:56 called Would You Rather? Have you ever heard of that game before? Just the name, is it like, would you choose A or B? Yeah, something similar to that. It's something that like young girls in America play at sleepovers. I got it. Okay.
Starting point is 00:43:09 Would you rather have no online presence at all or an embarrassing online presence? So having no online presence means no relevant results come up when you're Googled. And an embarrassing online presence could be your Facebook page popping up with highlights of your wildest college nights. I would go for A, not having an online presence could be your Facebook page popping up with highlights of your wildest college nights. I would go for a not having an online presence at all, which is so much easier at least for me to start from scratch and do something awesome instead of going
Starting point is 00:43:37 in there and cleaning up all of the mess and asking people to delete creatures and then contact web pages. And, you know, it's like a second mirror. Once broken, you can still glue it together but you'll still see where it's cracked. So, no, not for me. So, before we go, I'd like you to take an opportunity to tell our listeners where they can go to find out more about you, think Natalia,
Starting point is 00:44:02 and everything else that you do. Yes, sure. So So if you like reading, then check out my blog thinknatalia.com. If you want to know how to buy looks line, how I live my life, then have a look at my Instagram, which is at think Natalia. If you're interested in daily posts or videos around personal branding, business hacks and stories out of my business environment, then LinkedIn is definitely a good option. And if you want to improve your personal brand, because you're either looking for a job or you're looking for more leads, I have recently launched two really awesome and fun online courses. You will find more information about that also on my webpage and blog thinkinatario.com.
Starting point is 00:44:53 Awesome. Well, this was so helpful and I'm so thankful that you were able to come on the show with us today. I'm really glad to hear that. It was a lot of fun. Thank you for giving me this space and the opportunity and great questions. Thanks for listening to Young and Profiting Podcast. Follow Yap on Instagram at Young and Profiting and check us out at Young and Profiting.com. And now you can chat live with us every single day on our new Slack channel. Check out our show notes or Young and Profiting.com for the link. You can find me on Instagram at Yap withHala or LinkedIn, just search for a name.
Starting point is 00:45:26 Hala Taha. Big thanks to the Yapp team, Tim, Danny Steves, Christian, Stephanie, Kayla, and Ryan. And an extra special shout out to our newest team member, Nicholas Robles. Until next time, this is Hala, signing off. Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Ruben, the number one best-selling author of the Happiness Project. And every week, we share ideas and practical solutions on the Happier with Gretchen Ruben podcast.
Starting point is 00:45:55 My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week, we offer a try this at home tip you can use to boost your happiness
Starting point is 00:46:16 without spending a lot of time energy or money. Suggestions such as follow the one-minute rule. Choose a one-word theme for the year, or design your summer. We also feature segments like Know Yourself better where we discuss questions like, are you an over buyer or an under buyer? Morning person or night person, abundance lever or simplicity lever? And every episode includes a happiness hack, a quick easy shortcut to more happy. Listen and follow the podcast happier with Gretchen Ruben. Listen and follow the podcast.
Starting point is 00:46:40 Happier with Gretchen Rubin.

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