Young and Profiting with Hala Taha - Jeremy Ryan Slate: Find Your True Calling | E115

Episode Date: May 24, 2021

Create your own life!   In this episode, we are talking with Jeremy Ryan Slate, a top podcaster, PR expert, and author. Jeremy is the founder of the Create Your Own Life Podcast, which studies the highest performers in the world. It is consistently a top-rated podcast and has been downloaded over 2.5 million times. The Create Your Own Life Podcast was named one of the top 26 podcasts for entrepreneurs to listen to in 2017 and 2019 by CIO Magazine and top podcast to listen to by Inc Magazine in 2019.    Jeremy specializes in using podcasting and new media to create trust and opinion leader status. He was named one of the top Millennial Influencers to follow in 2018 by Buzzfeed. He’s also a contributing editor of New Theory Magazine and Grit Daily. After his success in podcasting, Jeremy and his wife founded Command Your Brand Media to help leaders use the power of podcasts to change the world.   In this episode, we talk about how Jeremy started out in his career in a multitude of jobs, how he stacked his skills and the best way to find your ideal career. We’ll also discuss Jeremy’s podcasting journey, the best podcast interview tips, how to monetize your podcast, the top ways to boost your personal brand, and more!   Sponsored by -    LinkedIn Learning. Try free for 1 month at linkedinlearning.com/freemonth   Capsule. Visit capsule.com to get your prescription hand-delivered today—for free   Social Media:    Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [e-mail] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on ClubHouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com   Timestamps:   02:53 - Jeremy’s College Experience and Career Journey  06:46 - Jeremy’s Mom & Her Stroke 09:24 - What Network Marketing Is 11:24 - Jeremy’s Job Today 13:38 - How Jeremy Stacked His Skills  19:10 - Combining What You’re Good at and What You Like  22:18 - Jeremy’s Podcasting Journey  26:58 - The Best Interview Hacks 30:06 - Jeremy’s Book, God of Branding 30:53 - The Story of Pompey the Great 32:10 - Top Tips for Personal Branding 34:08 - Jeremy’s New Book, Extraordinary 36:01 - How Jeremy First Monetized His Podcast 41:03 - Tips on How To Build a Sales Funnel 44:30 - Best Strategies for Growing A Podcast 48:44 - Jeremy’s Secret to Profiting in Life   Mentioned in the Episode:   Jeremy’s Instagram: https://www.instagram.com/jeremyryanslate/ Jeremy’s Website: https://www.jeremyryanslate.com/ Jeremy’s Free Resource: commandyourbrand.com/sevenreasons Jeremy’s Podcast: https://podcasts.apple.com/us/podcast/the-create-your-own-life-show/id1059619918 Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com slash profiting. You're listening to YAP, Young and Profiting Podcast, a place where you can listen, learn, and profit. Welcome to the show! I'm your host, Halataha, and on Young and Profit. Welcome to the show. I'm your host, Halla Taha, and on Young and Profiting Podcast, we investigate a new topic each week

and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession, or industry. There's no fluff on this podcast, And that's on purpose. I'm here to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors. Our subject matter ranges from

enhancing productivity, had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button, because you'll love it here at Young & Profiting Podcast. This week on GUN GAP, we're chatting with Jeremy Ryan Slate, the founder of the number one business podcast Create Your Own Life, which studies the highest performers in the world and has been downloaded over 2.5 million times. Jeremy's podcast was named one of the top podcasts for entrepreneurs by CIO

and Ink Magazine. Jeremy is a former high school teacher and champion power lifter turned new media entrepreneur. He was named one of the top millennial influencers to follow in 2018 by Buzzfeed. After his success in podcasting, Jeremy and his wife founded Command Earbrand, a top PR firm for the podcasting space, helping visionary founders use the power of podcasts to change the world. In this episode, we talk about how Jeremy started out in his career in a multitude of jobs and how he stacked his skills to land on his current and flourishing career in podcasting.

We'll also discuss Jeremy's best podcast interview and monetization tips and his guidance for commanding your brand. Hey Jeremy, welcome to Young & Profiting Podcast. Hey, thank you so much for having me. I'm really stoked to be here and chat with you. I know like you were on my show not too long ago and my audience was thrilled. So I'm excited to kind of repay the favor here, I guess. Yeah, I'm super excited for this conversation. Actually,

I think we have a lot in common that we actually didn't really talk about the last time we had this conversation. So Jeremy is a host of a really popular number one business podcast. It's called Create Your Own Life. And we had a great conversation. So if you guys want to check me out on that podcast, definitely go check out his podcast, subscribe to it. And it turns out we are both from New Jersey, small towns in New Jersey, actually. So tell us about where you grew up. So I grew up in Hamburg, New Jersey. Like New Jersey is kind of like a point. We're right here right below High Point Mountains. I grew up in a small town five eighths of my own size. I now live in Morris County. But we just bought a house and I'm moving back to to Stillwater days of my own size. I now live in Morris County, but we just bought a house, and I'm moving back to Stillwater in Susses County.

So I guess it's still a small town living for me. Yeah, so I'm in Watchung, New Jersey. Oh my gosh. I'm watching New Jersey. Yeah, and so- That was all over Weird New Jersey about the guy that jumps off the tower and the Watchung park and all that.

I was very in a Weird New Jersey growing out. So- It was like a haunted place, like lots of ancient Indian type of things. Yeah, it was a fun town to grow up in because on Halloween, we would always go do like creepy things. But yeah, I'm back in watching because of COVID, but soon I'll be back in Brooklyn,

but it's great to have a fellow New Jersey and on the podcast, I think you're only, I think you're the second person from New Jersey I ever interviewed, which is funny enough. And we're probably the two, one of the two most successful podcasters from New Jersey here at the same time. But the important question is,

is it Taylor Ham or Porcroll? That really is the debate. Taylor Ham. Okay, thank God. That's what you say? Okay. I'm getting some coffee and water in the mall. My wife, Sam, is from Philly.

So they're close enough that they call it porcelain. I'm like, no, that's sacrilege. What are you talking about? And the other thing that people from New Jersey do, and I'm surprised you didn't ask me this, is what eggs are you off of? Oh, it's because I hate that question. Or what?

Oh, I'm in New Year. It's because I hate the what exit question, because I'm in Northwest New Jersey. The garden's a parkway, if I want to get to it, it's like 45 minutes. So like, I'm not an exit. We're so far away. We're like, rude 80s, 20 minutes right now.

You haven't even counted. No, we don't count. We're almost Pennsylvania. Yeah, and so you want to see in Hall and I think we are really around relatively the same age. That's born 87. Yep, so we're around the same age. Could have been in the same high school, I think.

So that's pretty cool. Nice to meet you. Nice to have you on the show. Okay, so let's talk about your career journey. You've had a really, really extraordinary career journey. You've had several jobs. And from my understanding, you studied religion at C.N. Hall. And it was pretty difficult for you to get a job

right out of college with that degree. So talk to us about why you picked that degree and kind of what happened after college picking a degree that wasn't so business oriented. Well, it's interesting too, because like, I don't know, I just feel like the way college is set up and like, you know, I love Seaton Hall was a great experience, but I think the way college is set up, like really isn't set up for people to go out and get a job and create a business and things like that. Like so for me, like, and I don't know what my parents were thinking, I just really was going after

things that interested me. I was a double major in Catholic theology and also Torah. I'm not Jewish, but I found it interesting. And I had my masters in early Roman Empire propaganda, not a very applicable skill in the world of getting a job. So for me, it was just going after things that really made me curious and really made me interested in things like that, not really with the plan

of what am I gonna do with this after school. Now the original plan though, was to be a college professor. And the thing is, I don't know if I didn't want it bad enough, if it wasn't because it wasn't my dream, it was really my parents' dream, that I really didn't pursue it hard. I applied to one school, which is NYU. And when you're applying to a PhD program, you really want to get a graduate assistant

job because that is the real way it's going to work. And I didn't get an NYU, I didn't get a graduate assistant job. So that was kind of the end of the road and I didn't really fight harder for it. It was just the end of it. So when I got out of that, that was 2011. So it was not too long after the 2008 crash. So the economy was like really weird for getting a job. And when you get out with a degree, you know, with a master's in history, what do you do? You know, I mean, like I also studied literature at New College Oxford. So like I had all these like things

that were interesting, but not really like usable, right? So I actually ended up working for a friend that was an old-school house painter, and I would work with him from 6'30 in the morning till five o'clock in the afternoon every day. And when I say old-school, like, you know, like those old houses in Morristown that are like painted like three different colors because of the old Victorians?

We did those by hand, hand scraping, hand painting, 40-foot ladders, and that was my day, and I would come home at night. I'd have like 40-minute seat dinner, and that was my day, and I would come home at night, I'd have like 40 minutes to eat dinner, and I'd go, I managed to gym at night. I'd work at the gym from six until 11, luckily my manager would let me work on the job, which is nice, and then I'd get up

and do the same thing the next morning. So I did that for really about nine months, nine months to a year, so I'm around that right after school, and then I actually ran into a priest friend of my family, that's like, hey, you know, the Catholic school I teach at is looking for teachers. You don't really need a degree So I ended up actually doing that but I'll tell you what I didn't have a lot of training right I couldn't manage 40 kids, but they threw me in a classroom said good luck and that was kind of the end of it

And like I hated my life like it just was not very happy doing it and Then in 2012 my mom that I've ended up having a really bad stroke and that was a lot of I guess what kind of spun me out, you know? Yeah, and so this is a key point of us having things in common. So my dad passed away last May from Closer. It's okay. And since he passed away, I started a business. I quit my corporate job. My podcast grew 2000% and essentially it just lit a fire under my ass and I realized that like life has a limit. We're all gonna die, you know? And it's like, do I want to be, you know, working this corporate job at Disney for the rest of my life, working for somebody else, somebody else's dream, or do I want to go all in on, you know,

some of the things that I had started, which was a young and profiting podcast and try to make it work. And all of a sudden, these opportunities that I was blind to started to appear. Talk to us about how your mother's stroke, and she's still with you, I think. She is. She's pretty disabled at this time. She's learned to walk in a non-traditional fashion, but she's lost the use of the right side of her body. She has something called acute global aphasia, which means that she can take all the communication

to roll in, but she can't get it out. Like it kind of gets jumbled on the way out. So, you know, like we still have her with us, which, you know, like my mom saw me get married. My mom saw me have two beautiful daughters. So it's that part of it is really incredible though it has been difficult in the family in a lot of ways.

But to me, it really made me see the fine-nightness of life, right? The, because at, you know, at 19, I had a knee surgery go wrong, and I got last rights and everything else, and nothing changed. Like, I've always been a health nut my whole life, so I woke up and I just wanted a tailor-hamsamage. Like, it just wasn't anything that changed my life, but when it was my mom, I think it was because it was something outside of myself and not myself,

because I think we're young young we're selfish, right? It really made me look for something different. Honestly, I was just like a lot of people. I had fear. I had anxiety. I had all these different things. And that was 2012. That was March. I didn't make any sort of move until June of 2013. So that's almost a year. And my wife was presented a network marketing opportunity, which I didn't know what that was. So I saw this presentation, I thought I was gonna get an employee handbook,

all those kind of stuff. And I quit my job, I called the principal, I said, hey, I'm leaving. And he actually laughed me off the phone. And that was kind of the end of that. So I did that for about two years. And it was hard. And by the way, you didn't have much on the line

because that salary was like 20 grand or something like that, right? Oh, yes, that, like, because you work 80 to 100 hours a week and you're making like nothing So I wasn't even possible like as a teacher to make 20 something grand You're not in the teachers union right? That's you you make money because you're gonna teachers union in a private school You don't it's like working a burger king so like you know what I mean? It's crazy and they always want more out of you So like you know it's in some ways I hadn't invested a lot of like in an education career

because, you know, like, I went to school to be the ultimate student. I thought I was going to be a teacher. So like, to me, it was kind of realizing this thing isn't what I wanted it to be because first of all, as I said, I didn't pursue the original version of it, which is being called professor. And I quit my job. And I went full time in network marketing, which was stupid, because then I tried everything that I could to make this thing work.

I started at home personal training company where I was knocking on people's doors and doing surveys with them and convincing to be clients so I could then sell them products and things like that. So I really tried about two years to make this thing go right and it just didn't. And when you say network marketing, what is that exactly? They give you products and then for free when you have to sell them and give them a cut of the products. No, so you initially buy in, you buy a starter box of products to get started and then

you try to sell those people, try to recruit other people to do it. But you realize the only way you actually make money is by recruiting other people. So it becomes like a Ponzi scheme. It becomes like a Ponzi scheme and eventually like, I don't know, it ruins your social interactions because you're like, how I heard you don't like your life in your career. I have this thing. Like you find it kind of going into every conversation you're having. And it just became weird for me. So I actually ended up just eventually leaving that and going into selling life insurance, which I was, I was actually good at. I made a really decent amount of money selling life insurance, which I was actually good at. I made a really decent amount of money selling life insurance,

but eventually getting up every day and having conversations with people about death was, you know, it just wasn't the most pleasant thing out there. So I did that for, you know, about six months. And I actually, I made more in those six months than I made in two years teaching combined, but I wasn't happy. And I went from there to then I had to heard this podcast with Moran was called Freedom Fast Lane back in the day and I was like, oh, you can sell products on Amazon. Great. So I like learned how to do that. And I bought like 250 products from China. And one of the things you do when

you launch a product is you sell it for a dollar. Like you get a promo code, you get a bunch of people you know to buy it so that the sales volume goes up. Well, I left the promo code on my listening and lost all my products in the first 20 minutes to one address in Maryland. I guess somebody figured me out. And that was like, yeah, that was the end of it, right? So my entrepreneurial career was very quickly, three things that did not work out.

And I was just like, all right, I give up, I quit. So I actually ended up working out a friend's marketing firm and that was one of the best experiences in my life because it was the apprenticeship I was missing in my life. I learned how to build websites. I learned how to actually charge a client. How do you run a business? And I just started the podcast as like a creative outlet

for me, and that's a lot of, you know, what's motivated what I'm doing now. So right now you have a podcast. You also have command your brand media agency. Talk to us about what you do today, and then I have some questions in terms of how you connected the dots. So our company is called Command Your Brand, and we look at ourselves as the PR firm for the podcast space, because there's a lot of people that, like, quote, book podcasts, but I like to say

my wife is the smartest person I know. She's been in PR for, gosh, like 12 plus years now. I'm really her creation a lot of ways. And we came together as co-founders of this company and we've really tried to take what I know about podcasting and what she knows about PR and do an incredible job positioning clients, getting them booked on the right shows, but also like at the same time, like as a podcaster, the thing I really don't like is people that come in and try to disrupt the integrity of your show. So that's a lot of what we're trying to keep going, what we do at Commanger Brand. We've grown a lot over the years. We've got a team of 17, and we're really trying to make a big impact in the world. That's amazing.

So you get authors and celebrities on other podcasts, and you work with other podcasts to help fill their line up. Yeah, that's really what we do. We don't work as much like from the booking side, though we know exactly what shows are looking for, because we've run this massive database of like, hey, if you get XYZ, I'm looking for it, let me know. And then when we try to actually pitch people

is what they're looking for. Really cool. Yeah, I can't wait to talk to you about that because I think that there's some synergies I was telling you with my agency and yours, and we could probably make some money together. I love that idea. Let's talk about it later. money together. So, let's talk about it later. Okay, cool.

So, let's talk about skill stacking. This is something that I talk about a lot on my podcast. And I feel like one of the reasons that I'm successful is that I also had many, many different working experiences. I worked at a hair salon, I worked at the mall, I worked as a marketing, incorporate marketing. I had a website, I was an entrepreneur, I was an event planner, I worked at the mall. I worked as a marketing, incorporate marketing. I had a website. I was an entrepreneur.

I was an event planner. I worked at a water company. You name it. Like, I had a million jobs. And all of those jobs gave me something each time that I kind of stacked together. And now I'm really fulfilling my destiny with younger profiting podcasts. Yeah. Media, everything is coming full circle.

And it's because I stacked so many different skills together to provide this unique offering to the world. So tell us, like, is there something from the painting experience that you're using in podcasting? Is there something from what you studied in school that's helping you now? Like walk us through how you stacked your skills to become, you're one of the most successful podcasters out there. So how did you do it?

You know, that's really interesting because I do feel like, I kind of mentioned this earlier, I think education the way it's set up, like really isn't helping us because we don't learn a lot of these hard skills, a lot of these ideas, a lot of things like that. Like there's certain careers, like if you're a doctor,

I do not want you touching me if you haven't went to school. But like there are certain things that really we learn from experience. And I think we have this weird thing about failure in society too. Like when you fail, it doesn't work out. But everything I fail that I've learned something from, we learn from experience. I think we have this weird thing about failure in society too. When you fail, it doesn't work out, but everything I fail that I've learned something from.

Working with customers, and when I work with the painter, he would actually, after he painted somebody's house, I've never seen somebody do this before, he would clean their house. I was like, that is the weirdest thing I've ever seen, but because of that, he would get incredible referrals because of how he always serviced the customer with more than what they were looking for. So they would always want to tell people about this painter that just cleaned my house and didn't incredible job doing that. So he would get all these referrals, it allowed him to charge double whatever other people charged

and things like that. So there's that aspect of it. But also as somebody that was very into history, the most incredible skill I've learned is I can research like nobody else is business, right? Like I'm very, very good at that. I also like the thing as well, and I was talking to my wife about this this morning

is like just my understanding of language because you know of taking Latin for 12 years and doing these things like that. So it allows me to keep up conversations with a lot of different people in different perspectives, different cultures and things like that. Because I'm not an expert at anything, but I have enough understanding of different things

that I can at least hold my weight in a conversation. So it's really helped me as a conversationalist. So there's definitely, like, I could go on and on and on, but there's so many different things that I've learned from each one of these things that had I not done them, I would not be doing what I'm doing now. Yeah, and I think it's just a lesson to all the people listening out there,

like go out and try different things, get different experiences, you know? Don't fear failure. I think too many people like fear failure because we're told it's this bad thing. But if you look at lots of successful people, you know, we were talking about Jason Waller earlier. You look at how many times that dude has failed

and what he's doing now, it gets incredible. And I think that is our greatest teacher. Yeah, by the way, Jason Waller, he's the CEO of Power Home Solar, one of my clients and literally a billionaire. He's the richest, most successful guy that I know. He is a baller. So yeah, skill stacking, super important, making sure that you don't just, just because you went to school for something does not mean you have to stay in that lane forever.

You can pivot and make a lot more money than what you signed up for when you were 17 years old and you didn't know what the hell you were doing with your life or you didn't know what it was like to be in the real world. Well, and it's knowledge versus application, right? I think that's the biggest thing is we've had this idea of knowledge, knowledge, knowledge, knowledge, but if you never have application, you're never going to achieve something, right? Because here's the scary part, right? How many kids go to school for, what do we go to school for?

12 years, 14 years or something like that, right? I mean, like, 12 years at least. Yeah, they get out, they do a job for a year and like, oh dear God, this is not what I wanted to do. So does that make your whole life is messed up? So I think at the same time, you have to look at, there needs to be some sort of idea of apprenticeships or something, you know, where people get experience. Then maybe go to college after that. Like there has to be something more.

Yeah, I totally agree. Things needs to change. And since it's not like embedded in the school system, I would recommend anyone who's listening who's in high school, go get a job. Just start working. Even if your parents don't want you to, I promise it's going to help you out in the future. If you're in college, get a part-time job, get an internship, get 10 internships if you can. That is how you will stand out when you actually graduate and get a job. Well, for me, I had a newspaper route from the time I was 11. My parents always thought it was really, really important to do. So not to tube my own horn, but I was newspaper of the year, like eight years in a row. And I used to carry the year, eight years in a row here in Jersey.

But that was one of the best experiences I learned, because I learned how to handle customers. I learned how to handle complaints. I learned how to handle all these different things. And when you learn that at a young age, that is so invaluable, because it's going to change how you approach everything. It really does.

I have a funny story. When I was in college, I worked at a clothing store called Erdembe and it was commission based and I would get 25% of whatever I sold. That's a really good commission. That is crazy. I was making so much money at like 19 years old, wearing all these hot outfits and then I'd get all these rich ladies to buy the same outfits I was wearing and And I learned how to hustle. Like that taught me such good sales skills. I bought my first car because of all the tips

I got at Christmas time. People are really generous. Like for New York City, I've got Christmas time. I'd bring in like two to five K every Christmas. So I bought my first car, cash, because I had made it from New York City. I'm a young and profitor. Do you have a brilliant business idea

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Sign up for a $1 per month trial period at Shopify.com.sash.Profiting. Again, go to shopify.com.sash. Profiting all lowercase to take your business to the next level today. Again, that shopify.com.sash. Profiting shopify.com.sash. Profiting all lowercase. This is possibility, that Shopify.com slash profiting shopfide.com slash profiting all lower case. This is possibility powered by Shopify. That's absolutely amazing. So I heard you on John Lee, do Mrs. Podcast, which by the way, congratulations. Thank you. Oh my gosh. That was a while ago too. I know. You know, we do our research here too. So I listened to that podcast and you mentioned Cal Newport and one of his books is your favorite

books. It's called So Good They Can Ignore You. And in it, he discusses why, you know, it's more important to focus on talent and skills rather than your passion. And then it's actually really dangerous to go ahead and follow your passion. And I think you saw that firsthand. You were interested in religion and all this kind of stuff. And then you followed your passion and then there was no jobs, right?

And so talk to us about that and what should we do instead if we're not following our passion? Well, and I appreciate you mentioning that because this is the book I literally I buy everyone and recommend to everyone because it cal talks about finding something you're good at and continuing to work at it and work at it and work at it, and you become passionate about something when it becomes effortless and you're good at it. So I think that's what you really need to focus on is, what do you like? What are your skills aligned with? What produces money?

Because I think too often people look at it and they're like, okay, well, I love basket weaving, but I don't want to know what to do with that. So you have to figure out what do you like that produces money that you could do every day. So I think it's really, really important to focus on those skills and continue to build those skills and become the best at that.

And then the people, the heart where people mess up is they don't document their skills. So when they do build a company, they can't bring other people on. Like how you bring people into your organization is vital. Like we write step by step by step every process in our company. We video every process in our company because you want people to be able to do things just like you did them. Because if you figure out the secrets and how things work You know, why should you leave it up the chance that somebody else is gonna understand that so find what you're good at continue to get better at it And then figure out how you're going to expand in that make a bigger impact to me

That is the biggest thing that you should be looking at Not following your passion like I just and I feel like internet marketing has ruined us for this and I was talking to A really awesome woman last week about this her name Stephanie Malak and we were talking about like She's about to be my client. She is I love Stephanie. She's in she's one of my favorite people I was on the phone with her the day But like we were talking about this idea that like because of internet marketing We have this idea of like you know by this course by this product by this coaching program and like everything's just gonna Work out and it's not that way,

it's experience, built-on experience, built-on experience, and it's hard, and it takes time, but that is how you get there. There is no excuse for hard work, and there's nothing else like it. Yeah, 100% couldn't agree more. I love how you brought in the fact that scaling your operations is equally

as important for success. I've seen so many podcasters. You can build a prison for yourself if you don't. I know. And you just stunt your growth. And I see a lot of people burn out because they don't know how to delegate and scale their business. And actually, you have a bunch of podcasters that,

like last year, we were all on the same level. And most of them have fizzled out while I feel like I've succeeded because I grew a team. and it's so important. But they also have, when you're talking about podcasters fizzling out, I'm sorry to take you off topic, but they also at the same time, they have the wrong idea on it as well because everybody out there wants to be Joe Rogan or wants to be Joe Budden or like one of these shows out there, but like the thing they have to understand is less than 1% of podcasters will ever be those people.

So you have to figure out how what your building is gonna support everything else you're doing, not just build something, get a CPM up and hopefully get some ads. It's not gonna support most people. So you have to figure out how you can use us to create JVs, how you can use us to network, how you can use us to create more trust for your business.

That's where you're gonna see the most effort. Less than 1% of people are ever gonna make money off, big money off ads. 100% agree. I think you need to know your priorities when it comes to podcasting. So let's talk about your podcasting journey, because it is interesting. I think you started with one podcast and it failed. And then you launched another one. So talk to us about your journey and how did you crack the code when it comes to podcasting. So the first version of my podcast was called Rock Your Life. I launched it in June of 2014.

Pretty early by the way. Like that's pretty damn early. Yeah, it was kind of like in that second wave because I think like, you know, like, you know, oh, wait, oh, nine and then it kind of like. That's when like Jordan Harbinger or Lewis Howes all came out and then you were second wave. Yeah, so then like, so I started this one

called Rock Your Life and it was, it was just bad. Like because people that know me personally know, like, I am the least, like, life-coachy person, like, you could ever meet. People tell me their problems, I'm like, all right, get over it, what are we gonna do about it? But, like, this show was not that. It was, like, you can achieve your dreams, and you can, like, I feel like it was that movie blades of glory. Hi, I'm Jimmy, and you can do it. Like, it just was not very good. It was a solo show or? It was a solo show. I had like an interview sprinkled in

and I would usually record these things the night before without a microphone on my old iBook G4. So like it was just, it was bad. And I'm only a listener I believe was my mom. Like literally, it was literally that bad. And I just remember like I was engaged at that time and not married yet. And I remember arguing with my wife the night before she's like what are you doing?

I'm like my fans they need me. She's like not to be rude, but you don't have fans like you know what I mean So like I was really weird about this whole thing and it just was not very good so I quit about 60 days in and I had went to I went to Peru and I did a trip with rotaryary International, which is a really, really great experience. And I came back and I'm kind of like, all right, what am I going to do with my life? I got married in September that year. I was working at the friends marketing firm,

doing all right, making 20 bucks an hour, which is, you know, it's decent, but it's not a living. So I started the podcast really just as a hobby, which became create your own life. And it took off because I approached it more as a professional, right? Like professionalism is the biggest thing missing in podcasting.

And that doesn't mean like you have to have like the super expensive, like, but have a decent one and things like that. And really approaching like, how can I do this as a professional? Like, what does good design look like? You know, what people do my audience want to learn from? Did my audience really want to learn from me and not like this weird vision of myself I had created?

So I think that's the thing as well. So I started with a list of the top 100 people I most admired, reached out to them. First person I reached out to was actually Seth Godin. He was super nice, but he said, when you get to 400, let me know. So he was episode 400, but like you really need to really aim at getting the right people on your show

and really having the right conversations and adding value. So we had 10,000 listens in our first 30 days and really from there the rest was history. This episode of YAP is sponsored by LinkedIn Learning. Everyone's career is different and reaching your goals takes time. LinkedIn Learning offers courses based on the in-demand skills trending on LinkedIn taught by industry experts. So no matter where your career is headed,

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10,000 listens in the first 30 days. And some lesson that I want to just point out to my listeners is your first rodeo might not be your breakout show, your breakout business, whatever it is. Like for me, young and profiting podcasts is technically like my fifth show. I had a YouTube show, I had a Facebook show, I had... Well, you had radio experience, too. Yeah, radio experience, online radio shows. So it's like, you gotta get your reps in.

So essentially your first show was way for you to like, get practice on the mic, understand how to do audio editing, you know, understand how to launch a podcast, then your second go around, you went in it with so much more knowledge. And that's my favorite saying is when you start from failure, you don't start from scratch, you start from experience, and that is a game changer. Well, there's also iterations of that as well, right? Like, because you know, we've been doing this for gosh, like five and a half years or something like now at this point. So like, even like, how I have. So even how I have conversations now

versus how I have conversations then are different. I would over prepare and I'd have 35 questions for an interview which made it more like a jail cell interrogation. It wasn't very good for the person listening or the person being interviewed. So I really tried to focus on those soft skills because those are the things that are going to make you better.

So I looked at who do I think is a great interviewer. And there's two people I really focused on, because I think they're really the best at what they do. One being Larry King, the other being Oprah Winfrey. And I was actually shocked, by the way, because I think Oprah isn't good enough credit, because she asks people some really good questions. You're like, damn, Oprah, where'd that come from?

So I've really focused on the job of interviewing. How do good people interview? And I've learned, and you've probably seen this as well, Hala, the question you ask first is not the most important one, but if the follow-up that comes after that. So I learned how to do really good follow-up questions because you're just setting somebody up to open up the conversation. So and continue to work on that and work on that and work on that. It took hundreds of interviews, so I felt good about it.

Yeah. Is there any other little interview hacks that you can tell us about that you've learned along the way? Okay, this is going to sound crazy, but literally just having a note paper next to me, because one of the biggest things that happens is a guest says something, I'm like, oh my god, that's brilliant, that's going to be the follow-up I ask. And a lot of people, what happens is when you do that, you're trying to remember that thought and you stop listening.

So what I do is when I get it, I just write it down and regurgitate it. And it's kind of like, you know, weird to look at my own chicken scratch and figure it out, but it makes it so that I can actually be present and listening to the person and, you know, continue to have a conversation with them because you may find that thing you wanted to ask

really distracts from where it ended up. So you need to figure out how to use that better. So that's one thing. Another thing as well, and this is something that I know your team is really good at, is doing the right kind of prep before an interview. So my method on it is I like to find, you know, one or two interviews that they've done

with people I really admire. And I'll listen to not the whole thing, but maybe like half of it, because there's some things you want to look for, their tone, you know, like how they communicate. When they answer things, are they long? Are they short? Do they need longer questions? Do they need shorter questions? You. When they answer things, are they long? Are they short? Do they need longer questions?

Do they need shorter questions? You also want to know like, are there certain things for them that are no-goes? Are there certain questions that annoy them? Like I had Kelly Earnhardt Miller on the show. She's the daughter of the race car driver, the late, Dale Earnhardt. And the question she hates the most is being asked,

you know, what's it like being a woman racing? Because she goes like, I've been here for a long time. I've earned my stripes. Why are people asking me that question? So for me, it was more like, you know, what's it like in a sport that's growing and, you know, in a sport that most of America doesn't understand? So that's an interesting question for her. Like, you don't want to ask people things that annoy them because they don't want to talk to you anymore, you know? Yeah. And then the whole mood of the conversation, I think part of our jobs as podcasters is to keep the mood super positive.

And make somebody feel welcome, open, that you're interested, and not being able to listen and active listening, I think is so underrated when it comes to podcasting. I think listening is one of the most important things, and I feel like my worst interviews are when I'm not listening enough, and I'm like too absorbed with my notes or my questions. No, absolutely, because like, and also, I don't know if you've seen this,

but like, this is weird too, because a number of times I've done it, like, I know you had like Matthew McConaughey in the show, and you've had a lot of like big names in the show. Like for me, like people, I really admire. I actually have to go take a walk before those interviews because I still stress myself out to this day before big interviews. So like at the same time, like I find you have to chill yourself out

so you can also be present. Like we had former Eagles Hall of Famer Brian Dawkins on the show not too long ago and B-Dawk is one of the coolest guys I've ever seen playing football. Like I was stressed, I had to go for a walk. So sometimes you also have to realize, like how do you have to handle yourself so you could be present?

Yeah, 100% for me to my best way of not stressing out over a big interview is is listening to like a hundred of their interviews. So I literally feel like I know everything about their life and like I can just pay attention. I think that's really the key for me. It's just over prepping so I could just feel comfortable to pay attention. Okay, so let's talk about your book, God of branding. What made you write this book, and then let's talk about some tactical advice when it comes to personal branding? Well, because I think the thing I want people to understand is personal branding applies absolutely everywhere, and it is kind of the oldest trick in the book.

Like, you know, if you look at the propaganda that Augustus Caesar used to convince people he was God, it's not far from the same that people are trying to convince people how cool their lives are on social media now. So I just want people to understand that the concepts that have been used for many, many years and passed down from generations are not different. Just the mediums and the ways we use them are different. So the thing I really want people to get is that these are tactics that don't, the strategy doesn't change, the tactics do.

Because I think people get really is that these are tactics that the strategy doesn't change, the tactics do. I think people get really confused between strategy and tactics. If Instagram changes something, that's a tactic. Your strategy overall should be the same. Okay, so I have a great story that I want you to share that I think is gonna set up some context for this. So you used an ancient example of how Pompey,

the great position and branded himself as a god to reach an audience. Can you share that story with us? Yeah, so Pompey, the great, positioned and branded himself as a God to reach an audience. Can you share that story with us? Yeah, so Pompey, the great, he was a really interesting character. So him and Julius Caesar were basically competing to decide like who, and this wasn't like an actual competition people knew about, but it was put into his guys like who Rome was going to value more. And what he did is he realized that people really liked Alexander the great and they really

venerated Alexander the Great. So he said, okay, how am I gonna show people I'm the new Alexander? So the biggest thing Alexander did is he conquered what was called, you know, the known role at that time, which would have been Europe, Africa, and Asia. So he goes, okay, cool, I'm gonna figure out how I can conquer people in Europe, Africa, and Asia.

And I'm gonna have the same type of, you know, the parades were called Roman triumphs. There was this big, like, beautiful parade. So he did that. He also realized that he had to get the people on the side. He had to get people that really, really like him. And that was what was really effective. And then what Caesar did is he goes, okay, I'm just going to connect myself to the guys

and show people him God that way. And it really didn't work out because it was more of this top-down approach rather than a bottom-up approach. Things work a lot better when they come from people rather than when they're being pushed on people. So that's why it was really effective. What other tips can you give us for personal branding? Like, where should somebody start? And I always say this, you have a personal brand

whether you like it or not. Because everything's only internet now. If you Google your name, that's your personal brand. So it's up to you to kind of shape it the way that you want. So what do you suggest where people start if they feel like they've never proactively tried to create a personal brand? Well, the first thing is like figuring out what's out there first

like because that's vital and it's you know the same reason that I use three names. It's not because I enjoy people calling me like you know my middle name, which is so I'm a mommy's to call me when I was in trouble, but it's because my parents name after a cowboy actor. So I couldn't rank in Google forever. So like you have to figure out like what's already, and what already exists, because it may not even be about you. One of my good friends, his name is Kyle Gray, which is also the name of a psychic. So he had a lot of trouble getting found. So you have to find out first and foremost, what's out there,

and how can you separate yourself from that? So that's why I started using my middle name. The other thing as well is when the people that you want to have an impact on, who are their influencers? Who are the people they look to? And I always give the example of the financial space, right? If you look at Dave Ramsey versus Suzy Orman,

people are on different sides listening to both these people. So they have a very different type of listener and very different type of person that's going to like those people. So that's going to give you a better idea of what they like, who they follow, what positioning you're trying to get.

And when you go from there, you're then going to have a good blueprint of how did it work for them? Where did they go? What did they do? And then you can start writing industry publications, industry podcasts, stuff like that. But it really starts with understanding what's out there, how you can be different, and then putting yourself out there. Okay, so I know that you have another book coming out. It is called Extraordinary

Overcome Extreme Adversity and Create Your Best Life. What is that book about? So, for me, this is the thing I've wanted the right for years and years and years, and I've always told myself the time was never correct. And we were hoping to get it out in the fall, but, you know, just due to the crazy year it's had, and some of the awesome guests we actually have that are coming on to be a part of it, we're going to be moving in the launch to the crazy year it's had and some of the awesome guests we actually have that are coming on to be a part of it, we're gonna be moving and launched to the spring. But it's really the seven characteristics I've seen in people that are extraordinary.

One being, we've talked about a lot here and the idea of adversity and how it kind of makes you grow. Another being that, not letting other people define your success. And at the same time, like that people that are extraordinary know that, you know, following your passion may not be the best way. So it's interesting because I feel like this is the thing that really embodies everything I find myself talking about every single day. And it goes through a lot of the stories that we've had, you know, in the book from, you know, the former CIA director to, you know, Gold Medal athletes to Hall of Famers. And it really takes a look at what are those things and shows you having a lot of ways

they're just like you, but what they did to become extraordinary and how that's really open to any of us. That's really exciting and so you said that's coming out in the spring we're definitely going to have to have you come back on. Share more about that book. So I want to circle back to the podcast because we were talking about how a lot of podcasts their, is to make money by ads. And that's actually a real big long shot. Like you said, not many podcasters are going to ever get the amount of downloads that they need to actually get a decent amount of money from CPMs or cost per 1,000 downloads by

advertisers. Now, I see me and you both in the podcast apps doing media buying and stuff like that. So we've got a little strategies ourselves to make sure that we do get the downloads. But from my understanding, you monetized in a completely different way, at least at first. So talk to us about how you first monetize your podcast.

So there was two different things I was doing early on. One of those being, I found affiliate offers for things that I really liked. And that's something people can do from day one. Like we've used Audible forever because I think that it's changed a little bit. It used to be they gave you 15 bucks for every free book you gave away.

I think it's like 10 bucks now. But that's been really good because I just tell the audience what I'm reading every day. And we still do this one quite a bit to this day. And then they go grab the book for free and they get paid for it, which is great. So like we've done a lot of affiliate offers

with products I really like and I've really like to use and things like that. The other thing as well is flat rate advertising because as you mentioned ads are, they try to do podcast ads like they done radio ads and they try to do a cost per thousand, which is anywhere from 15 to 25 bucks, sometimes on the higher end.

So if you get a thousand downloads, you make 25 bucks. That sucks, like that's not fun. So like, especially for all the work you put in and everything else. So like what I've told people to do, and I've seen it be very effectful, effective, is flat rate advertising. You know, maybe initially you can charge

100 bucks for a 60 second spot, or a thousand bucks for a 60 second spot, because it is all who finds it valuable and who finds it worthwhile, because very niche podcasts in my mind are way more valuable than the big broad ones because they're gonna get people in front of the right type of audiences.

So I tell people find out what an advertising spot in your show feels like it's worth you to disrupt the flow of your show because it is disruptive to a certain standpoint. And then once you're good with that, you can start selling spots for that rate if it works. And I've seen shows do very, very well with doing small advertising deals like that

and it allows them to fund more traffic, to fund different things. So they can get up to an area where they can find a more supportive. So to me, that's the way for most podcasters ago is affiliate offers, flat rate advertising, and also as well, a lot of your guests will have high ticket items,

and you could also be an affiliate on some of those as well. So there's a lot of ways to make money if you have your eyes open to it. You're not just thinking, okay, we're gonna build it up. We're gonna get ads and you know, that's it because that's a very effect viewpoint, right? You're waiting for things to happen to you, really rather than seeing how can I be more causative over the situation. And I love the idea of flat rate sponsorships. I talk about this a lot too. I do podcast office hours on clubhouse. And I always tell people like, listen, if you're not getting like 5,000 downloads in episode, figure out what other communities and things that you can offer and then bundle all of that

in into a flat rate sponsorship. So let's say you have 5,000 Instagram followers and you have maybe 10,000 on LinkedIn, bundle in social media posts, and then all of a sudden, you're offering as a whole has a lot more value because it's more oppression. So you'll have better luck, I think, selling that than anything else. Well, then that's like you look at, I'm gonna use the radio example again. You look at a lot of what networks do,

like Westwood One, ABC radio, like all these different things. You know, what are they doing? They're selling advertising spots on all the shows in their network as a whole and combining those numbers. So if you can figure out how to do that and how to bundle, you're gonna make your offer

look a lot better. I've even had seen friends that have decided, okay, I'm gonna build my own networks for the sake of selling advertising. Like that's a brilliant idea as well. So how can you really set it up? So it's more valuable to the person buying from you but also valuable to you as well.

And you must be using it as a lead generation tool for your podcast booking agency. Is that correct? Absolutely, because a lot of the people that we interview are people that we would want to have as clients, right? Like high-level achievers that are doing really big things. So I think that's something to think about as well

is how can I interview people that are going to be my perfect client because naturally that relationship should really work off of that. But I find too often people just aren't thinking with those things. So it's really a change in viewpoint from being effective what you're doing to being causative of what you're doing. Like, okay, how can I make this happen? And when you're doing these different things, you're able to make it happen rather than waiting for life to happen to you.

Yeah, bam. If you're ready to take your business to new heights, break through to the six or seven figure mark or learn from the world's most successful people, look no further because the Kelly Roach Show has got you covered. Kelly Roach is a best-selling author, a top-ranked podcast host,

and an extremely talented marketer. She's the owner of Not One, but six thriving companies, and now she's ready to share her knowledge and experience with you on the Kelly Roach show. Kelly is an inspirational entrepreneur, and I highly respect her. She's been a guest on YAP. She was a former social client. She's a podcast client. And I remember when she came on Young and Profiting and she talked about her conviction marketing framework, it was like mind blowing to me. I remember immediately implementing what she taught me in the interview in my company

and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done, all Kelly has built. In the corporate world, Kelly secured seven promotions in just eight years, but she didn't just stop there. She was working in nine to five. And at the same time, she built her eight-figure company as a side hustle and eventually took it and made her full-time hustle. And her strategic business goals led her to win the prestigious Inc. 500 award for the fastest growing business in the United States.

She's built an empire. She's earned a life-changing wealth. And on top of all that, she maintains a happy marriage and a healthy home life. On the Kelly Road show, you'll learn that it's possible to have it all. Tune into the Kelly Road Show as she unveils her secrets for growing your business. It doesn't matter if you're just starting out in your career or if you're already a seasoned entrepreneur. In each episode, Kelly shares the truth about what it takes to create rapid exponential growth. Unlock your potential, unleash your success, and start living your dream life today. Tune into the Kelly Road Show available on Apple podcasts, Spotify, or wherever you listen to podcasts. Hey, yeah, fam. As you may know, I've been a full-time entrepreneur for three years now. Yet media blew up so fast, it was really hard to keep

everything under control, but things have settled a bit and I'm really focused on revamping and improving our company culture. I have 16 employees, so it's a lot of people to try to rally and motivate, and I recently had best-selling author Kim Scott on the show. And after previewing her content in our conversation, I just knew I had to take her class on master class, tackle the hard conversations with Radical Cander to really absorb all she has to offer. And now I'm using her radical candor method every day with my team to give in solicit feedback,

to cultivate a more inclusive culture, and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are really receptive to this framework and I'm so happy because I really needed this class. With Masterclass, you can learn from the best to become your best anytime, anywhere,

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I've been taking their sales and negotiation classes and I've been feeling like a real shark lately. I've totally leveled up my sales skills. How much would it cost you to take a one-on-one class from the world's best? A lot. But with masterclass annual memberships, it just cost you $10 a month. I have to say the most surprising thing about masterclass since I started this incredible journey on the platform is the value. For the quality of classes, instructors, the platform itself is beautiful. The videos are super high quality. You can't beat it. Gain new skills and as little as 10 minutes on your phone, your computer, tablet, smart TV,

and my personal favorite way to learn is their audio mode to listen on the go. That way, I can multitask while I learn. Get unlimited access to every class and right now, as the app listener, you can get 15% off when you go to masterclass.com-profiting. That's masterclass.com-profiting for 15% off an annual membership. Masterclass.com-profiting. I love that. And honestly, I think the reason why Younger Profiting Podcast has become so successful is because I realized that most of the people who come on my show are people that I could offer marketing to. They're bestselling authors, they're celebrities, they might have

their own podcasts. So I started a marketing agency and a lot of the people came on my show ended up being my clients. Then all of a sudden I had all this money to invest back into my podcast and to media buying and all that to grow the downloads and then monetize the downloads. So it's like, it's all being creative and not just thinking that there's one way to make money. And that goes for any business. It doesn't just have to be podcasting, it's it. But a lot of people think the only way

to make money on podcasting is ads, and that's just not true. It's not true. And just to go back to the idea of any business, honestly, the way to grow any business, and the way to fix problems in any business is more sales. If you're under staff, okay, sell more stuff so you can hire more people.

So I think that's the biggest thing is figuring out how can I get money in the door so that I can upgrade what I'm doing, you know what I mean? Like, but you can't just do it with nothing. So I know you talk about sales funnels a lot. And I'd love for you to kind of share your sales funnel and some of the tools or tips that you have to kind of share your sales funnel and some of the tools or tips that you have in regards to building a sales funnel. So one of

the things that and this is this has changed quite a bit over the years, but I find that the sales funnel that we use is coming from podcasts, right? Because a lot of what I'm doing is going on podcasts. So I have kind of this idea I look at an interview. Every interview is going to have really three parts and they're going to be a little bit different in every show you're on, but it's really story message and call to action. So, you know, the yours personal story ties into what you're

teaching ties into what you want people to do at the end. So what you're giving away is going to be something that's a usable tool so that people actually go to get it. They get a win with you and if they want to work with you great. But then what they should be doing then is on that landing page you're giving away the tool. There should be two separate pieces then is on that landing page, you're giving away the tool, there should be two separate pieces of code

on that landing page. One is my absolute favorite thing that's doubled our email list in size from a year ago. It's called getemails.com. They have a massive database of people that have opted in for different offers and things like that. So totally white hat, they can opt them into your list. So we've literally doubled in size from that last year.

The other thing is your Facebook pixel for retargeting, which is a little bit harder now since they've changed, you know, how targeting pixels and things like that are used recently, but it is something that should be on that landing page. Because I look at a landing page from a podcast is really like a leaky bucket, right? Where can I plug the holes in the bucket

so I'm not losing people? Because you're gonna have a very small percentage of people that are gonna grab that offer and win with you. So you wanna see how you can get more of them in. So have the offer, have the Get E-Mails code, also have the retargeting pixel on there so that you can be hitting people on other places. But then once somebody's into your list, it's about building community with them in the way of showing them the part of something.

So I usually do a five to seven day, I think a new one seven days email sequence once they get in. Like an onboarding. Yeah, we're basically educating them about the biggest objections they would have to what we do. And I think far too often people aren't talking about that and they're trying to handle that in a sales call and you're already in trouble then at that point. So what happens is when somebody comes to a sales call, they're already ready to have the right type of conversation.

And then from there people are just going through a series of emails and things like that. Our funnel, it's gotten smaller over the years, but it's created better results. I find too often, people get really stuck, I guess, because they're used to how things work in e-commerce, son. Oh, I need a one-time offer. I need an upsell offer.

I need all these different things. And really, if it's simple, it's easier to fix what's going wrong, and you can control a lot more of what's happening. Yeah, because it's all about like, slightly optimizing, slightly optimizing until you have this well-oiled machine. Very cool, great tips.

And we've been doing great with Google Ads too, by the way. That's been our largest traffic source. We've been crushing it with Google search ads and display ads. And that's for Command Your Brand, the PR agency or for your podcast. For Command Your Brand. Really cool, really cool stuff. Yeah, for me, honestly, my podcast is number one, my lead generation tool and referrals.

We don't even have the sales funnel. I need to get it together, but I mean, we're already like, have our hands full kind of, but really cool stuff. The last question I want to ask you is, growth tactics for your podcast, because you really impressive podcasts. You've got a number of accolades. Wouldn't you like best of Apple 2016 or some crazy?

We were the top podcast for Ink Magazine for 2019. I wish I was best of Apple. That would have been cool. But we were top podcasts for Ink in 2019. Really cool. I mean, that's still super impressive. And I know you've hit number one and top 100, all of that. So what are your best strategies for actually growing a podcast?

Well, I think first and foremost, it's finding out what's needed and wanted from the people that are listening to you. You know, I mean, you can't just force out there, you know, what you want to have people. You got to find out what they need and want. So one of the things is serving your audience, what are they like? Whether they not like things like that. So that's really vital.

The other thing as well is when you're creating content. And once again, I know you guys are really good at this, is creating content that's native for each platform you're on, like not creating one piece and trying to use it everywhere, because it's just not going to work like that. Like I'm linked in, and it's interesting, because I don't know if it's working the same way for you to use for me, but I'm finding linked in,

it's back to long-form written content that's doing well. The video just isn't doing as well as it used to be. So we've been doing really well with using those 1300 characters to tell a story in long form written content. Instagram, we're focusing a lot on really good stories with the swipe up because it is gonna get people to the episode.

And then at the same time, like those headliner type clips on Instagram, but with large captions because you have to realize a lot of people that are viewing your content are probably viewing it on mute. So you wanna realize that you have to get past that as well. So having the big large captions because you have to realize a lot of people that are viewing your content are probably viewing it on mute. So you want to realize that you have to get past that as well. So having the big large captions because the small ones are really hard to read where you're

going to grab somebody's attention and actually get them to listen to it. So that's another thing. At the same time as well realizing that platforms hate links and when I mean platforms, I'm specifically mean Facebook and LinkedIn. So how can you get creative to get people to an episode without actually putting a link in the post because they're going to downrank it and nobody's going to see it? Like, I've had posts where I'll just take the link out of it and put it in the comments and it does incredibly. When the first 30 minutes it was up, we got nothing. So you really need to figure out how can I make this work

for the individual platform and learn more about the platform rather than just putting one piece of content everywhere? I'd love to just chime in to some of these. This is like my language. I love talking about this stuff. So for LinkedIn, something that you have to realize with the videos is that they don't count the impressions in the same way. So when you see your video views, it literally means how many people saw the videos.

It says views just like it would a graphic post. But that actually means how many people saw a certain amount of your video, not necessarily impressions like all the other post text graphic. So you can basically times that by three to get a better idea of how many people actually saw that video. So the views are always going to seem really small in videos even though they're not really. Which is wild. I don't know if you saw this like three years ago.

You could put up like anything and get 50 to 100,000 views easy. So I don't know if they've changed that algorithm since then, but it's wild what they're doing now. Yeah, polls are crushing it on LinkedIn now. I had a poll that had half a million views last week. It was freaking crazy. I had 300,000, sorry, 30,000 votes or whatever.

So polls are crushing it on LinkedIn. And then graphics, just poster size graphics is what I'm calling them. So LinkedIn has this like bigger size graphic. Are these like the ones that you like flip through or that's a slider they used to be doing really well. But like these bigger size graphics and videos have been crushing it on LinkedIn. Check out my page if you guys want to see what I'm talking about. And the external link thing is 100% true. We only put links in the comments. And then the other tip I have is retarget the people who like and comment on your posts. What I have my team do is when I put up like a microcontent video of my podcast,

anybody who likes or comments, we send them a DM and we say thank you so much for recently liking my episode with Dr. Caroline Leif. If you want to actually check out the full episode, here's the link. So it's all about direct messages to actually get them. And I love the story to the swipe up that is absolutely the number one way to get listeners on Instagram, in my opinion. Yeah. And one of the things we do is, well, I don't know if you do this too, but on our show

notes page, I'm trying to remember what the name of the, we use a, I forget the name of the player is we use, but it allows them on our show notes page, I'm trying to remember what the name of the, we use a, I figured out the name of the player is we use, but it allows them on our show notes page to go listen to that episode and Spotify, that episode and Apple Podcast, that episode and like a lot of big play. Like Link Tree maybe? No, no, it's not, I mean the embed player we use on our page, it's not the typical one you use.

I have to find out what the name of it was later, but it allows you to go directly to that episode so then we can use the show notes page as the link to swipe up and then people can choose what platform they want to listen to it on. That's a really big deal. That's a really big deal. Yeah, I love that. I think that's a great idea.

Or you could just swipe up to a link tray. Really cool stuff. Jeremy, it was such a pleasure to speak with you today. The last question I ask all my guests is, what is your secret to profiting in life? To me, it's really realizing what priorities are and putting them first. Because I find, at least for me when I was younger, one of the things that I did is far too often bend to, you know, this person wants that from me or this person wants, you know, this from me.

And I find that you have to get better at saying no because you'll commit to things where you're not very happy doing it. So you're just going to do a bad job or you're not going to do it at all. So then nobody's happy. So it's really finding out what your priorities are and realizing that when you say no more often than yes, your yes is really matter and they're really a good thing. And that's going to help you be more successful at everything else you're doing. I totally agree. Priorities are so important. And where can our listeners go to learn more about you

and everything that you do? Absolutely. So if they want to check out everything we're doing at Command Your Brand, I put together really awesome piece for them and how they can You know find out more of the things they don't know about not getting featured in the favorite podcast So it's called the seven reasons you're not getting featured in your favorite podcasts And that is over at command your brand.com slash seven reasons and the word seven or the number seven will work for that Perfect. We'll stick that link in the show notes and make sure that we support Ryan. Thank you so much. It was such a pleasure. Thank you. Thank you so much for having me. Thanks for listening to Young and Profiting Podcast.

I hope you enjoyed this episode with Jeremy Ryan Slate. Jeremy's career shows so much strength and perseverance. And it's really important to have a great personal brand in this digital age that we live in. Really, a digital brand these days can be comparable as having a good first impression. So when you meet somebody in person, it takes about 30 seconds for them to make an impression of you. And it's very hard to change that initial impression. Even if you meet that person over and over again and have multiple interactions with them, they're always going to remember you by that first 30 seconds that they met you.

It's just in our human nature. And so your digital brand reminds me of that a lot because people will be searching for you on Google for 30 seconds and whatever they find about you in that 30 seconds is what they think of you as, especially if you never meet in person. So it's like they do a quick search and then they've kind of judged who you are. And you could be a top expert in your field. You could be at the top of your field, but if you have no digital presence

and someone search for you, you could get passed up for opportunities for someone who is less experienced than you just because you don't have a digital brand. So you have a digital brand, whether you like it or not, and it's just really up to you what you want people to see. And so every day gets more and more important to start your digital brand. The other takeaway I had for this episode was when we discussed how we should focus on our purpose instead of just our passions.

We always need to be reflecting inward so that we can understand our strengths and all the value that we bring to the table. And we also need to remember that life is so short to just coast through it. I mean, after Jeremy's mom's accident, she had a stroke and then he had the motivation to find something he was actually good at. And that circumstance that his mom went through really fueled him because he felt like, you know, he has one life to live and he's got to control his life. And that led him to becoming the master podcaster that he is today. And most of you guys probably know that I can relate since my dad's passing, yeah,

has literally grown 2000 percent. My downloads have grown 2000 percent. I grew a company from basically no employees to 40 employees since he passed away last May. And it was because it gave me that fire under my butt that I really, really needed. And I really just want everybody to remember that you need to embrace new opportunities, take as many experiences as you can. Don't waste time and energy on things that don't make you happy.

And in order to profit, you have to push through fear and realize that taking action, even when we're 100% not ready and when things are 100% not perfect, is the best way to go and the only way we can truly grow. So remember, just take that messy action, get those experiences, stack those skills so that one day you can find a career that you truly, truly flourish in. If you want to learn more about how we can find our true purpose, check out episode number 98, design your dream career with Ashley Stahl.

Here's a clip from that episode. Yeah, I mean, there's a lot of three-worded tirades that feel really good when people say them, but you don't really know what to do with them and follow your passion, do what you love, and the money will follow. All of those things feel good and theory, but I think they leave us a little bit more lost

than we even started with. Because if we're being completely honest with ourselves, we can be passionate and even interested in a lot of different things. But there's a big difference between being a consumer of something and a creator or a producer of that thing. So in my case, I love fashion. I love cupcakes. I would be a horrible fashion designer. I would be a horrible cupcake baker. They, just because I have an interest or a passion and something, it doesn't equate to a skill set in it. And so my biggest advice, I would say, for career advisors and anybody in their career right now,

is to upgrade the quality of questions that you're asking yourself to get clarity in your career. And that starts with, instead of asking yourself, what industry do I want to be in? What am I passionate about? Those are good questions, but what a great question is to me is, what is my best core skill set? When have people seen me at my best? Again, if you want to avoid being misled by overused mantras like follow your passion, check out number 98, Design Your Dream Career with Ashley Stahl. If you haven't subscribed to Young and Profiting Podcasts, please make sure you do so that you can be alerted every time we drop a new episode.

And if you enjoyed this podcast, please drop us a review or comment on Apple Podcasts, Castbox, Podbean, or wherever you listen to these podcasts. I want to shout out two reviews this week. The first one is from Julio Vellelen Swela, who listens on Castbox. Yap is a super awesome powerhouse for cultivating pearls of wisdom from subject matter experts. I listened to this podcast to learn the latest of the greatest scoop on how to enhance productivity, influencer and side hustle skills. I highly recommend listening to Halataha and her fabulous guests.

While Julio, what a sweet interview. Thank you so much. And the next review is from Teamak 1986. Young and profiting interview with Dr. Caroline Leif. The show with Dr. Caroline was awesome. So much great information. Still have a lot to take in, but very informative. You are a great interviewer.

Whoa, great job, Halat. For those interested in the episode, Teamak is referencing its episode number 114 with Dr. Caroline Leif. And she also recently joined me on a clubhouse panel called Yap Live, conquering invisible enemies, a mental health master class presented by Talkspace.

If you guys enjoyed the episode with Dr. Caroline, definitely check out the Yap live that we had with her. And if you haven't checked out either of them, I would highly encourage you to do so. Dr. Caroline Leaf is absolutely brilliant. Thank you so much, guys, for your reviews. And if you would like to be featured on Young & Profiting Podcasts like T-Mac and like Julio, make sure you drop us a review. You can drop us a review on your favorite platform, and it is the number one way to thank us here at Young and Profiting Podcast. We are so grateful for all of our listeners and all of your support.

You can find me and connect with me on Instagram at YappwithHala or LinkedIn, just search for my name, Halataha, and I'm also on Clubhouse, I host events in there almost every single day. You can follow me there at Halataha. And big thanks to the Yap team as always, this is Halas signing off. Are you looking for ways to be happier,

healthier, more productive and more creative? I'm Gretchen Ruben, the number one best-selling author of the Happiness Project. And every week we share ideas and practical solutions on the Happier with Gretchen Ruben podcast. My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft. That's me Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom,

pop culture, and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time energy or money. Suggestions such as follow the one minute rule. Choose a one word theme for the year or design your summer. We also feature segments like know yourself better where we discuss questions like are you an over buyer or an under buyer? Morning person or night person abundance lever lover or simplicity lover. And every episode includes a happiness hack, a quick, easy shortcut to more happy. Listen and follow the podcast, Happier with Gretchen Rubin. Breathe in, breathe out.

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