Young and Profiting with Hala Taha - John Lee Dumas: Productivity Hacks to Work Smarter, Not Harder | E96

Episode Date: January 4, 2021

Get Fired Up with John Lee Dumas!   In this week’s episode, we are talking with John Lee Dumas, founder and host of the Entrepreneurs on Fire podcast, interviewing big names like Seth Godin, Barbara Corcoran, Gary Vee, and more. JLD and his podcast have helped millions of people and revolutionized the podcasting space by putting out daily podcast episodes for nearly 5.5 years. To this day, he is all about delivering inspiration and being transparent about his journey.   In this episode, we chat about JLD’s beginnings, what led him to starting his podcast, and how he decided he would put out daily episodes. We’ll then talk more about his work habits and productivity hacks, the methodology of batching, and his tips for people looking to create passive income as well as grow their podcast.   Sponsored by Podcast Republic: https://www.podcastrepublic.net/podcast/1368888880   Recommended Episode To Listen To Next, #57 with Jordan Harbinger:    Apple: https://podcasts.apple.com/us/podcast/57-build-your-social-capital-with-jordan-harbinger/id1368888880?i=1000465913753   Castbox: https://castbox.fm/episode/57%3A-Build-Your-Social-Capital-With-Jordan-Harbinger-id2827072-id258784056?country=us   Social Media:   Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [e-mail] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on ClubHouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com   Timestamps:   01:17 - Pulse on How JLD’s Podcast is Doing 03:58 - Why JLD Decided to Start His Podcast 07:06 - The Backstory of Creating a Daily Podcast 09:30 - JLD’s Podcast Prep 12:22 - How JLD Decided to Do Podcast Full-Time 14:56 - The Process of Batching 18:23 - Importance of When You Work 21:42 - JLD’s New Book 24:00 - How JLD Grew His Podcast So Quickly 29:06 - Passive Income Philosophy 32:53 - Advice for Podcasters in 2020 36:11 - JLD’s Secret to Profiting in Life   Mentioned in the Episode:   JLD’s Podcast: https://www.eofire.com/podcast/ JLD’s Website: https://www.eofire.com/ JLD’s Book: https://uncommonsuccessbook.com JLD’s Instagram: https://www.instagram.com/johnleedumas/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com-profiting. You can crush your fingers and all your toes during a data center migration. You can knock on wood, pluck a dozen for leaf clovers or look to your lucky stars for a successful office expansion.

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Welcome to the show. I'm your host, Halataha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession, or industry. There's no fluff on this podcast, and that's on purpose. I'm here to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors.

Our subject matter ranges from enhanced in productivity, had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button, because you'll love it here at Young & Profiting Podcast. This week on YAP, we're chatting with John Lee Dumas, host of the award-winning podcast Entrepreneurs on Fire, one of the most popular podcasts in history. JLD has interviewed thousands of entrepreneurs and has big names under his belt like Seth Goedin Barbara Korkerin, Gary Vee, and more. JLD has been podcasting since 2012, and he revolutionized the podcasting space by launching the first ever daily podcast in the entrepreneurship category.

Over the years, his podcast has helped millions of people or what he calls his Fire Nation become better entrepreneurs. And through his journal sales, courses, and affiliate marketing, JLD has monetized his entrepreneurs on fire, podcast, and brand to generate nearly $19 million to date. And I know the exact figure because he releases his income statements to the public as a tool to help entrepreneurs. In this episode, we chat about JLD's beginnings,

what led him to start a podcast, and how he decided he would disrupt the podcasting world with daily episodes. We'll then talk more about his productivity hacks, batching his secret to daily podcast episodes, and his tips for creating passive income and growing a podcast. Hey, John, welcome to Young and Profiting Podcast. Hala, I am fired up to be here. I can't wait to chat. Yeah, me too.

I've been following your journey. I know you've been doing this since 2012. We've interviewed a lot of the same people, and I often listen to your interviews to study for my guests. So it's just so surreal to actually have you here as somebody who I look up to as a podcaster. So just so thankful to have 40 minutes of your time. And I'm sure my listeners are really excited too. Well, I received those kind of words much appreciated and congratulations. By the way,

I did hear you're going to be featured on podcast magazine in January. It's a fantastic accomplishment, not to mention everything else you've done, so it's just great to see people still coming into the podcast and space doing fantastic things like yourself, so big congrats. Yeah, so tell me about your stats today because I was trying to track down like, what are your stats today? I know that you get over a million downloads per month.

You've had over 2,700 episodes, but I feel like those are probably outdated already. So tell me in your own words, like, how's your podcast entrepreneurs on fire doing today? It's on fire, Hala. I will say. I launched back in 2012, like you mentioned. We're approaching 3,000 episodes, which is just fantastic. Last month was our biggest month ever.

We had over 1.4 million listens during the month So it's just been a fantastic journey, you know, it's really just one of those slow but steady, you know growth I mean, it was just one of these things that didn't just like snap my fingers in 2012 and I had a million listens a month Like it's been a slow steady growth and you know, it's really being consistent and you know as I enter 2021 I'm going to five episodes per week. Monday, Tuesday, Wednesday, Thursday, Friday. So I'll be kicking out a lot of great content in 2021 and it's gonna be a great year.

That's amazing. I can't even imagine having that many downloads per month. I get like a hundred thousand downloads per month and I'm like, wow, I'm killing it. You're getting the chance of downloads for a month. It's crazy. But you are killing it. You're killing it. You know, again, I'd killing it. You're getting the hands of downloads for a month. It's crazy. But you are killing it. You're killing it.

You know, again, I'd like to be able to match up where you're at on your journey compared to where I was. And I'm sure you're either ahead of me or right there where I was, because it is a process to grow your audience. And you're doing fantastic things on LinkedIn. You're doing great things in other areas. So, you know, for me, I just want to like pass along

to everybody that's listening right now is like, you know, for me, I just want to like pass along to everybody that's listening right now is, like, you know, never compare yourself to anybody, except yourself yesterday. If you're winning that comparison of you yesterday, then you're winning it life. And it's not every day, by the way, you're gonna win that comparison. And that's fine, but if you're winning that comparison

more days than not, you will win over time. Because if you compare winning that comparison more days than not, you will win over time because if you compare yourself to other individuals who are years ahead of you in the journey or years behind you and they're just having killer success for some reason, you will despair. Compare and despair is real. So don't do it. Yeah, good advice. I won't.

I'll take that heat. I mean, you've been doing it six years longer than me. So I've got a little bit of ways to catch up, right? So like I said, you've been doing this since 2012 and when it comes to podcasting, you are really like best in class. Your website is best in class. Your processes are best in class. The way you organize your show is best in class. The way you prepare your guests is best in class. You are guess is best in class. You are a legend when it comes to this space, everybody respects you in this space. So I know that it always wasn't like this. You actually weren't a natural entrepreneur, right? And you're known as this like big entrepreneur now, but actually you didn't start that way. You had a very traditional career. And when you were 26 to 32, I heard

you say in the past that it was the worst time in your life. So tell me why that was the worst time in your life. What were you going through, share with the listeners, what that was like? Yes, I had a great life. You know, I spent the first 18 years of my life in Maine in a very small town and in great high school experience, went to college on an army scholarship in Rhode Island. So I loved my college experience.

And then from 22 to 26, I was an officer in the army, which had us ups and downs, because I spent some time in Iraq, so during a war. So that was pretty intense for obvious reasons. And then when I left the military from 26 to 32, those years that you mentioned, I called them my six years of struggle, because that's not usually trying to find what the rest of my life was going to look like.

Like, was it going to be law school? No, I dropped out. Was it going to be corporate finance? No, I quit after a year. Was it going to be commercial real estate, residential real estate, and none of it really clets for various reasons. And I was struggling as a result, but at 32 years old, I did have an idea to launch a daily podcast interviewing entrepreneurs

and nobody was doing anything close to that back then. So the day that I launched, it was the best daily podcast interviewing entrepreneurs. It was the worst daily podcast interviewing entrepreneurs. It was the only daily podcast interviewing entrepreneurs. And that's one of my biggest pieces of advice to people today is, how can you be the only? Because you're not gonna be good when you start. Nobody's good when they start something new. So how can you be the only?

Just like back in the 90s, I don't even know if you can remember this, Hala, but there used to be one blockbuster in town. So if you wanted to run a movie, you had to go to that blockbuster. They were the only game in town. That's why they won until, course Netflix destroyed them. But the thing is, how can you in your life be the only? I was the only daily podcast interviewing entrepreneur. So even though I wasn't good and I wasn't good,

I was the only option for people. So I just brought great guests on and I said as few of words as possible, I stepped out of the way and I let Seth go in, Tim Ferris, Gary Vaynerchuk, I let them provide the value and then I just shipped the product and I got a little bit better every single day in Hala. I was doing seven days a week, 365 a year for 2000 days in a row, for five and a half years.

So that's how I got good. Yeah, it was all about putting in those reps. I love that. And I think you call that unique value differentiator, UVD, right? I've heard you talk about that before. So that's really cool. It's very important to have a niche.

It's very important to stand out, be different. That's what you did with your daily show. But you actually had some doubters. You had a mentor. Her name was Jamie Masters, right? And you actually hired a mentor to Her name was Jamie Masters, right? And you actually hired a mentor to prepare for your podcasting journey. You decided you weren't going to do it alone. You were going to try to learn from someone who's already been down that path and has done it

successfully. So you invested in yourself and you got a mentor. But this mentor who's been in the space and you really respected her. She told you, Hey, a daily show's not possible. It's never going to happen. It's never going happen, it's never gonna work, you're gonna exhaust yourself, you're never gonna be able to research. So how did you distill good feedback from bad feedback? Because I'm sure she gave you so much good advice, but then you stuck to your gut when it came to a daily show.

Tell me about that. Yeah, so 95% of what Jamie told me, I listened to, because I wanted to be a successful business podcast host. She was a successful business podcast host. She'd been running her podcast to the eventual millionaire for over a year at that point. And she had a lot of great connections, a lot of great knowledge. She had made a lot of mistakes when she was able to help me avoid. She had a lot of successes that she was able to really guide me towards. And the reality was, she did not think a daily show was possible for a number of reasons, but her reasons just really didn't make sense to me.

She said, well, you know, John, it's just so much hard work. It's gonna be so busy. And I'm like, I know it is, but this is what I've committed to. So while it did not want to work hard. And then she said, and there's just like, you have to find guesses. It's not that many successful entrepreneurs out there. And I knew that wasn't true. I knew that

there was a countless amount. And in fact, as you and I are sitting here today, I get over 400 pitches every single month for entrepreneurs trying to get on my show. And by the way, most of them are successful, but I just don't have room for everybody. And it's just like, that's never been the case. So in my gut, in my heart, I knew that I was not gonna be good when I started. So I had to be different when I started. And I also had to put in the reps, like you mentioned, it's so important, so I could actually get good.

Doing one show per week, just doing 52 per year. Come on, I'm not gonna get good at practicing once per week. Is there an MBA basketball player that's ever made the pros by practicing one day per week? Of course not. You do it every single day, you put in those wraps. And so I knew Jamie was wrong there,

but I also loved the fact that she said that because I said, well, man, if one of the top business podcasters thinks it can't be done, and I figured out a way to do it. That's the opportunity. Yeah, I love how that fired you up instead of like deterring you. That's like such a great, unique quality.

Because a lot of people would just take that advice and kind of think of another idea. But it's great that you actually, you know, push through and now you're one of the biggest podcasts out there. So tell me about this. I know that you batch your podcasts. We're going to get into your productivity hacks in a bit.

But how do you end up studying for that many podcasts? Do you prep for your podcasts? Or is it just on the fly? Like what's your process for prepping for each one of these guests? So listen, I love that you do prep. You told me before we even started the interview that like you've done your research, you've got some great questions coming for me. I think that you do prep. You told me before we even started the interview that like you've done your research,

you've got some great questions coming for me. I think that's fantastic. That's your style and I respect it. I think it's a great philosophy. It's just not my style. I don't like to prep. I don't want to prep. And one thing that I like, by the way,

is going into interviews curious, not having the curse of knowledge. Because for me, I know that when I go into an interview kind of clueless interviews curious, not having the curse of knowledge. Because for me, I know that when I go into an interview kind of clueless and curious, I'm going to ask the questions that I know my listeners have. Because I have the questions that I don't know, I don't have that curse of knowledge. So a lot of times, me doing prep, if I had done it, would have made for a better interview, for sure. But sometimes, because I don't do prep, I'm asking questions that I know my listeners have.

And one of the biggest compliments that I get from my listeners that I love is they say, man, John, it just seems like you're always asking the question that I have when I'm listening to the show. And I'm like, yes, that's my goal, because my listeners can't raise their hands in the audience and ask questions. So I need to be the person that's asking questions for them, because listen, I've been running a multi-million dollar business for eight years now. Like, I'm in a different place than most of my listeners. So I don't really have the same questions likely that they have because they haven't yet gotten to my level of success.

But it's still my job as the host to be having the questions answered that they have brewing in their mind as you're listening to that content. So I go in, clean slate, no zero prep, and I just do my best. And also, I think it kind of makes me better on my feet too, because I'm always having to think. I don't have the super, super prep show

that I can kind of rely on and go back to, which again, I love shows that are super prepped. I've been on a ton. I think they're fantastic. Just not me and not my style. And I think that's a great lesson for everybody listening is like, what's your style? Maybe you want to be that super prepper. Maybe you want to have zero prepper.

Maybe you want to be somewhere in between. And guess what? It's your show. It's your rules. Yeah, I totally agree. It's so funny. We are like polar opposites then, because we do so much research at Younger Profing Podcasts. But I have clients like you who also just don't really like to

do research and prefer. It's really up to everyone's style, like you said. So let's go back to when you first started becoming an entrepreneur. When you were going to make that decision, you decided you were going to do this daily show. You were going to enter the market with something completely different. And at the time, I think you were in real estate. And so you had a very traditional background. I'm sure there was a lot of naysayers, whether it was like your family, your friends, maybe internally, you had some doubts. Like what made you decide to be an entrepreneur and not start this as a side hustle?

Like that's one of my biggest questions for you because a lot of people start a podcast on this side because it's very uncertain, especially in 2012. Nobody knew that you could make money off a podcast, right? So how did you decide like I'm just gonna do this 100% in and become an entrepreneur? I think this does go back to know thyself and I mean, I'm just gonna again reveal something about myself that you know a lot of my listeners now, but I'm just kind of an all or nothing kind of person. Like to me, I'm not the kind of person that just dips my toes in the water.

And it's like, okay, I guess the temperature feels good. It's like, I mean, they're just gonna jump in to the water, or I'm just not gonna do it. It's like literally one in a two. And that was kind of my attitude with entrepreneurship. And luckily, because of my ROTC Army scholarship in college, I had no debt. Luckily, because of my four years as an scholarship in college, I had no debt. Luckily, because of my four years as an officer in the army, I had some decent savings. I had six figures

worth of savings. And single guy didn't have much overhead. I could live on that for a significant amount of time. So I had the opportunity to literally make no money for 18 months, 24 months. I had that. I didn't want that. I didn't want to make no money for 18 months, 24 months. Like, I had that. I didn't want that. I didn't want to make no money for 24 months. But if the worst case happened, I could still be getting by on that. Because of how I set myself up financially up to that point at 32 years old. And I said, you know what?

I could just dip my toe in and do like one episode per week or maybe one per month. But I'm not going to get good at podcasting doing that, going back to our practicing and putting in the reps conversation. And it's just not my personality. I'm either gonna go all in, it's gonna be all that I do, and I was gonna be all consuming or I'm out.

You know, I've been that way in my relationships. I mean, they're like all in a relationship or I'm out. You know, we're either like together or we're not. You know, for me, like with sports. Like're either together or we're not. For me, with sports. I mean, they're all into this new sport. For me right now, it's pickleball. I'm all in the pickleball, or I'm not.

It's like one of the two. To me, that's just my personality, and I wanted to leverage that. That makes a lot of sense. Like I mentioned earlier, you're known as the Prince of Podcasting, right? But you're also the Prince of Productivity in my mind because you're able to put out this daily show and you're able to do it in a way where I've heard you say that you don't work that much. You say, you know, everybody thinks they're super busy, but you actually aren't really working as much as people think you are. So talk to us about batching,

how you batch your episodes, why you do that, and kind of the power of batching. You have done your research. I mean, you're basically taking the words out of my mouth in these scenarios because it is true. I honestly don't work that hard. Now, there is an asterisk there because I work unbelievably hard

three or four days per month. Like I'm putting in long days and this happens to be one of them by the way. You are one of 20 interviews I'm doing today. This is a very hard working long day. I'm doing more interviews today than most people are going to do this year, period. But that's how I operate. I'm either all in or I'm out. And so back to the batching thing. I'm either all in or I'm out. And so back to the batching

thing. I'm batching interviews on other shows today. Just like last week was my interviews for entrepreneurs on fire. I did eight back-to-back interviews in one day for entrepreneurs on fire. I love it. It fits my personality because Hala, I wake up in the morning and I say today is Entrepreneurs on fire day. It is my Super Bowl. I'm from New England. So I love the Patriots. I love Tom Brady Tom Brady wakes up on Sundays and he's like today is My Super Bowl. I'm going out and I'm playing a football game. I'm giving it everything I got and that's my attitude on my interview Batch days I wake up and every interview I'm giving it everything I've got because guess what? It's my one super bowl and then I'm gonna have two three sometimes four weeks before I do another one of those days So it's not like I'm doing those days back-to-back because my head would explode

I pop off because it is a lot of work It is a lot of mental bandwidth and energy and it's tough and it's tough. I'm zonked by the end of the day, but I've left it all on the table. Then that opens me up to relax the following day or the following week to focus on other things. Just keep my energy and check and balance like that. To me, bashing is everything because I get in the zone, I crush the interviews, and then I turn off. If I had to do one every single day, there'd be days where I'm just like, oh, I just don't feel like turning on all my equipment and like getting everything all set up.

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and don't forget to rate and review young and profiting podcasts while you're at it. It's so interesting. And it goes back to you, the fact that you didn't do it as a side hustle because if you did it as a side hustle, you wouldn't be able to just dedicate a full day towards batching. Like that's the situation that I'm in. I've been doing this as a side hustle for two years just now transitioning out of my job at Disney Streaming.

And I just can't imagine the growth that I would have had if I did this full time, you know. And so it's just so incredible. And like the way that you've structured it makes so much sense. And you probably just have such a fulfilling life because you get to do everything that you love and still work on something that you love, but in a very super productive way. Something else that I've heard you say before in the past is that your first hour of your day, you feel like the most mentally productive.

So talk to me about like, why is it important to think about when you do your work? And how did you figure out that your first hour of your day is kind of the most important when it comes to your productivity. Listen, a lot of people wake up and it's all about OPP, other people's problems. They jump on an email and it's about people wanting this from them, wanting that from them, meeting this.

They jump on social media and it's other people's problems, other people's outrage, other people's anger. And they do all of those things first. This is the first thing they get into. And then by the time they finally shift back to what they should actually be working on and what they should be doing, the content that they should be creating,

they're zonked because their brain's been getting pinged by all these, like, help me, help me, help me, hate me, hate me, love me, love me, love me, and it just never works. And they're just like, oh, I don't have any energy for my own stuff right now. So I'll do it tomorrow. Then tomorrow is a repeat of today. And you never get anything unique or special done. You don't build anything meaningful. So I actually wrote my first traditionally published book in 2020. And I knew that if it was going to be a great book that I was going to dedicate the first two hours of every day to nothing else

Except writing that book. So I woke up in the morning my phone is an airplane mode. It stayed an airplane mode I came into my office here. I brewed a cup of coffee. I made some tea. I did my thing I hydrated but then boom I turned my computer on and nothing came on except my word document. And I wrote for two hours. And not not two hours straight, by the way, because I'm a big believer in sprint. So for me, I've just found out over time that 42 minutes is really a great time for me to work. So I like to work for 42 minutes. I set a timer and it's called the Pomodoro method, by the way.

And for those 42 minutes, I had zero distractions. 42 minutes works for me because I know that I can get a lot done in those 42 minutes, but it doesn't seem like it's this long timeframe, this daunting. So if I knock it out 42 minutes, the timer's going, and then the timer goes off, I stop. I take 18 minutes, the remainder of that hour,

the next 18 minutes, and I relax. You know, I might do some stretching, do some meditation, do some breathing exercises, and then my next 42 minutes sprint starts, and then I'm done for the day writing for that book. I wouldn't allow myself to anymore writing, just those two 42 minute blocks that took a total of two hours every day. That's it. In over six months, I wrote 71,000 words. 273 pages. My book was finished ahead of schedule because I committed to that. And it's great

because I gave my best most unclettered, most energized time of my day to the book writing process. And I'm convinced that's why I beat my timeline. There's a great book, and I got everything accomplished that I wanted to because I dedicated that portion of my day, the best part of my day, to that process. That's amazing. And so this is not one of your journals, right?

Did this book come out already? So the book is available for pre-order and it's just knowing how amazing and big of a following you have. I would love to talk about it really quickly. So over 3,000 interviews I've done to date now. I've interviewed people for thousands and thousands of community notes of hours. And I've taken all of those successful entrepreneurial

tactics, strategies, stories, and I've boiled it down into 17 steps, 17 steps that is a roadmap to uncommon success. And I've titled the book The Common Path to Uncommon Success. success. And it is a 17 step road map to financial freedom and fulfillment. Period, end of story. I'm a little controversial here, but I believe this. Like if you can't find your version of uncommon success after reading this book, you should not be an entrepreneur. Go do something else. And nothing's wrong with not being entrepreneur. Not everybody should be. And this book will tell you and show you if you have what it takes or not. And it's 17 clear steps. And it was pretty cool, Hall, as I brought in 17 entrepreneurs

to share how they use each step in their journey as well. So it's a very impactful, amazing book. Pre-orders are available right now. We have sick bonuses that come with it, like hundreds and hundreds of dollars of real value in bonuses if you pre-order. And I mean, these are real dollar amounts. Like, we're going to ship all three of my journals to your door as a pre-order bonus. These are $39.39 and $49 journals that you can buy on Amazon right now. This is real value. And the other four bonuses are crazy good as well. So anybody that wants to learn more visits, uncommon success book.com, uncommon success book.com, the pre-orders are there, the book biopsens are there. We've made this a no brainer. Amazing, so exciting. And I can vouch that everybody

loves his journals, you know, super highly rated. So if you can get that out of the bonus, that's amazing. So you have definitely achieved uncommon success when you started your podcast after 13 months you had already hit 100k in revenue. So that is pretty much unheard of. It's crazy. And so I want to understand like, what was that growth like for you as a podcaster? Like, what was it like when you first started? When did you start getting huge download numbers? Was there some sort of event that triggered

that or was it just supernatural? How did you promote it? Like, how did you end up getting the downloads that you do? And then how did you first start to generate money? Like, what was your monetization journey like? So the first 12 months were not pretty monetization-wise, like $27,000. It was like our total revenue over 12 months, which isn't terrible, but it's not awesome either. And it was really month 13, the one that you mentioned, where we actually had our first six-figure month. And that was six figures of net profits. So just over $100,000. And that was six figures of net profits. So just over $100,000.

And I am very proud to say that we've now published 87 income reports every month for the last 87 months. So for 87 months in a row, we've had a net profit of over $100,000 every single month. So fantastic as far as like consistency,'re bringing the revenue in which of course leads back to the fact that we are providing massive value to a lot of people like that's what's resulting in the $100,000 of net profit or more every single month. So at first, you know, again, I was like, I'm just going to create a daily podcast interviewing entrepreneurs and I'll let my audience tell me what the best path to monetize

is. And so I kept asking them, what are your biggest struggles? What are your biggest obstacles? So I could create solutions for them in the form of products and services and communities. And pretty quickly, and again, I mean over 12 months, my audience told me, hey, we'd love to be part of a mastermind. So I created Fire Nation Elite, which was a $150 per month mastermind per person per month. And we had a hundred people join. So

that was five figures of monthly revenue the day that we opened it up. And again, that was not month one. That was deep into our year of podcasting. Also, people were asking for me to coach them one on one. So I was getting some one on one coaching revenue. People were asking how to podcast. So we launched podcastors Paradise, which is now the biggest podcasting course in community in the world. We generated over $7 million to date in revenue just from podcastors Paradise. And we continue to bring in people every single day into that course, people who want to learn how to create and grow and monetize their podcast. And again, that was just me not saying, oh, I should create a podcast in course.

It was me saying, Hala, what are you struggling with? And you saying, well, John, I'd love to start a podcast and I don't know how to do it. And I was like, oh, wow, I've got like 10 people asking me that question. Let me create the solution for them and so on and so forth. And that's been the evolution of our podcast is anchoring on those, for 2,000 episodes in a row, those daily episodes. Now we are four days per week. And actually in 2021, we're bumping it up

to five days per week. But creating massive value for freedom, my audience, asking them what their biggest struggle was, and then creating the solution for their struggles. Yeah, that's so cool, you know, and it wasn't about the vanity metrics, from what you're saying, it wasn't CPM, sponsorship deals, or anything like that.

It was totally about having a connection with your audience and having them trust you enough to buy from you. And that's really how you generated money. And it's so interesting to me. So for me, I generate money off my podcast. I started a podcast marketing agency. So I have all these top podcasters. You're actually going to get interviewed by Jason Waller,

who's my client. And so I help them get guests, prepare for their shows, do their LinkedIn marketing, their shows, do their LinkedIn marketing, their Instagram marketing, their video marketing, all that kind of stuff. And that's how I've been able to generate like big dollars for all these top-podcasters celebrities. And you did it a totally different way. So it's just so cool that there's so many avenues to kind of monetize like how you build money around your podcast or build a business around it, I should say. So. Yeah. And by the way, your ideas fantastic.

And it was actually one that I tried back in 2013, but it was too early then. Like it just, there just wasn't enough interest in the podcasting space. And then I had to find other ways to monetize. And then, you know, by the time it became something that was viable, which is what you're doing now, you know, I just have other focuses and other income streams that I don't want to add that to my plate. But that's just a great way of sharing with everybody watching and listening that timing can be so important too.

I tried things that were awesome ideas. It was just the wrong time for them. I was too early or in some cases I was too late. For you, your timing was perfect. Yeah, that's so interesting. So one other thing that I want to talk about is the fact that you're amazing at passive income. You're just so good at it.

Whether it's affiliate marketing, whether it's, you know, you partnered with, I think, his name's Mark for podcastwebsites.com. And basically, what I heard is that you do like a 45 minute webinar each month. And that's all you do for thatwebsites.com and basically what I heard is that you do like a 45 minute webinar each month and that's all you do for that business basically you just help bring in the leads doing that webinar. And so there's so many different examples of you kind of making money without doing too

much work. And I'm jealous of you because a marketing agency is a lot of work and I'm sure you basically finish your book and then it's off to the races. You finish your course and then people just keep buying it. So like, what's your philosophy on that? And how can people like learn from you in terms of like thinking about ways to make money without the daily grind and work that it takes to make money, typically? I always ask the question number one, like, how does this scale? How could I potentially leverage this?

Maybe not right away, because I've got to put in the initial work and the initial grind. But what would this look like if it could scale? And I could leverage this. And another great example that you haven't mentioned, because you brought up a couple great examples, but is me realizing that, hey, my audience loves click funnels. They need click funnels, because this is a great software. And you should be using it to create funnels. They need click funnels because this is a great software and you

should be using it to create funnels and landing pages and webinar registrations and all this stuff. And we use it, we've used it for years. So I said, well, how would I create a free course that's going to be like four video tutorials that I call funnel on fire? And I just teach people how to create a funnel that converts. And then at the end of it, I just say, hope, by the way, I hope you enjoyed this free course. If you want to build your own funnel, I use clickfunnels. So I recommend it.

Here's my affiliate link. And Hala, we've generated over $1.4 million in revenue just by promoting clickfunnels. And so at the end of my podcast, every like five or six episodes, I have rotating of my podcast, every like five or six episodes, I have rotating calls to action. So every five or six episodes, one of those rotating calls to action will be,

hey, if you wanna learn how to create a funnel that actually converts, I have a free course. Visit funnelonfire.com. People will go there. And again, I created that course years ago. I haven't touched it since. It's just an evergreen valuable course on the idea of funnels. And people will go through that course.

They'll build up reciprocity towards me because I'm giving them free value through this training. That's just four video tutorials. And then when I ask them to join click funnels through my affiliate link, those that want to join click funnels, use my affiliate link because again, the reciprocity is there.

And so now, I'm getting checks from ClickFunnels for $10,000, $15,000 a month, and I have for years and years and years because of the clients that I send them. Here that sound young and profitors, you should know that sound by now, but in case you don't, that's the sound of another sale on Shopify.

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I didn't have to worry about my website and how I was going to collect payments and how I was going to trigger abandoned cart emails and all these things that Shopify does for me with just a click of a button, even setting up my chat bot was just a click of a button It was so easy to do like I said just took a couple of days And so it just allowed me to focus on my actual product and making sure my LinkedIn masterclass was the best it could be And I was able to focus on my marketing so Shopify really really helped me make sure that my masterclass was going to be a success right off the bat It enabled focus and focus is everything when it comes to entrepreneurship With Shopify single dashboard. I can manage my orders and my payments from anywhere in the world

And like I said, it's one of my favorite things to do every day is check my Shopify dashboard It is a rush of dopamine to see all those blinking lights around the world showing me where everybody is logging on on the site. I love it. I highly recommend it. Shopify is a platform that I use every single day and it can take your business to the next level. Sign up for a $1 per month trial period at Shopify.com such profiting. Again, go to Shopify.com such profiting all lowercase to take your business to the next level today. Again, that shopfide.com-profiting, shopfide.com-profiting, all lowercase. This is possibility powered by shopfify.

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young and profiting and she talked about her conviction marketing framework. It was like mind blowing to me. I remember immediately implementing what she taught me in the interview in my company and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done. All Kelly has built in the corporate world. Kelly secured seven promotions in just eight years, but she didn't just stop there. She was working in I to five. And at the same time, she built her eight figure company as a side hustle and eventually took it and made her full time hustle.

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I have 16 employees, so it's a lot of people to try to rally and motivate, and I recently had best-selling author Kim Scott on the show and after previewing her content in our conversation I just knew I had to take her class on master class tackle the hard conversations with radical candor to really absorb all she has to offer and now I'm using her radical candor method every day with my team to give and solicit feedback to cultivate a more inclusive culture and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are really receptive to this framework and I'm so happy because I really needed this class. With Masterclass you can learn from the best to become your best anytime anywhere and at your own pace. And we all know that profiting in life doesn't just mean thriving in business. With masterclass, you can brush up on your art skills or your cooking skills or even

your modeling skills. With over 180 classes from a range of world class instructors, that thing you've always wanted to do better is just a few clicks away. On masterclass, you'll find courses from many appa-alster guests like Chris Voss and Daniel Pink. I've been taking their sales and negotiation classes and I've been feeling like a real shark lately. I've totally leveled up my sales skills. How much would it cost you to take a one-on-one class from the world's best?

A lot. But with Masterclass annual memberships, it just cost you $10 a month. I have to say the most surprising thing about Masterclass since I started this incredible journey on the platform is the value. For the quality of classes, instructors, the platform itself is beautiful, the videos are super high quality, you can't beat it. Gain new skills and as little as 10 minutes on your phone, your computer, tablet, smart TV, and my personal favorite way to learn is their audio mode to listen on the go.

That way, I can multitask while I learn. Get unlimited access to every class and right now as the app listener, you can get 15% off when you go to masterclass.com slash profiting. That's masterclass.com slash profiting for 15% off an annual membership masterclass.com slash profiting. It's amazing. It's so cool how you built this up. So the last question I have for you is basically advice for for new podcasters. So the podcasting game has changed drastically. You know, when you were first coming on, it was so easy to kind of land big guests because there was no other big Entrepreneurship podcasts out there. So you were able to get Gary V. Tim Ferriss Seth goad in and now it's much harder

I actually was very lucky to interview Seth goad in recently, but like it's much harder Thank you. Thank you. I'm it was like one of my highlights of of a as being a podcast or cuz he's amazing But anyway, it's way harder. And I think it's even way harder to make a splash on Apple. I think in general, Apple is losing market share. It's not the same how it was in terms of word of mouth and in general. There's a lot more platforms you need to think about.

So in your opinion, where would you recommend a podcast or to kind of pay attention to when it comes to their success as podcasting? In terms of promotion in terms of getting guests like what your advice for a podcast that's starting in 2021 knowing how different the game is these days. Listen, the biggest piece of advice is you're not going to just come on and interview entrepreneurs and like build a multi-million dollar business like I did because that is so 2012 when I say that like half jokingly but half serious. Like it was not unbelievably difficult to do in 2012 because again I was the only person doing this daily show and there wasn't a ton of business shows out there. Like I was in the Apple Podcast Top 10 forever because there just wasn't that much competition

and now there is. It's just a different ballgame. Spotify is coming in, spending nine figures to acquire Joe Rogan, millions and millions to acquire Michelle Obama and Prince Harry. And it's just like the money is pouring into the space now. And it's like we like to say the pro-casters have arrived now. Like they're pros. People that are professionals are coming into podcasting now

because it's the best place to be for people like you and I that, you know, like, can talk to talk and walk the walk and have the, you know, desire to work hard and do these different things. So, if you're gonna start a podcast in 2020 and 2021 and beyond, listen, it's gonna be a specific podcast. You've got, you have to be focused on delivering a specific solution to a real pain point, a real problem.

And then you've got to be the best podcast doing that. And if you think, well, there's already five podcasts that are already out there doing this great, you're not niche enough. You've got to niche down and become the best podcast that's delivering the best solution for that specific real pain points and problem and struggle and obstacle and challenge. That's how you're going to win. And then when you want to grow the show, you've got to put

in the reps. I mean, look at Miha'ala. I'm eight years in, three thousand interviews on my own show. And but I'm still doing 20 interviews today on other people's shows. And by the way, very few of the shows that I'm on today have nearly as big of a following as yours. And I don't even check, I don't even try to verify. I just say pretty much yes, because number one, I kind of look at it as a way of giving back to the podcast and community.

So I'm happy to do that, which is why I limit most interviews to 15 minutes. Of course, you're a little bigger time, so I gave you double the time. But the reality is, is I spend so much time every single month being a guest on other people's podcasts, because, hey, it's no secret that podcast listeners listen to podcasts. And so I just want to be one of seven podcasts that Holla's listeners listen to because Holla, they're not going to stop listening to your show. They love your show.

But your average listener listens to six other podcasts. I want to become one of their six. Like listen to my show too. Like so I'm on here trying to deliver value to your audience so that I become one of the seven podcasts that your audience listens to. And that's my stick and I'm sticking to it. It's such great advice. Thank you so much, JLD.

You did such a great job. The last question I ask, oh my guess is, what is your secret to profiting in life? Ah, perspective. Because if you have the right perspective, you know that you're winning in the moment right now because things could be so much worse. Like yes, things could be better for all of us, but they could be so much worse, so perspective.

I love that. And where can our listeners go to learn more about you and everything that you do? Well, listen to Entrepreneurs on Fire, my podcast. After, of course, you listen to Hollis Podcasts. And please check out eofire.com. That's where all of our free courses for entrepreneurs are and don't miss our pre-order. It's unbelievable. Like the gifts, the bonuses are amazing. They're only available when you pre-order the book. Uncommonsuccessbook.com. Check it out. Awesome. Thank you so much. So much great podcasting advice. So much great life advice. We appreciate you. Thank you so much. Thank you. Thanks for listening to Young and Profiting podcast. I hope you enjoyed this episode with John Lee

Dumas. I especially love to learn how he was able to differentiate his podcast by doing something that's never been done before. Daily podcast episodes. That really helped him stand out from the crowd and gave him the reps and practice he needed to be a top notch interviewer. If you loved this interview with JLD and you still want to learn more about podcasting and entrepreneurship in general, I recommend to go check out number 57, build your social capital with Jordan Harbinger. Jordan is a social dynamics expert and hosts the top educational podcast, the Jordan Harbinger Show. In number 57, we discussed how to care for your network

to make it stronger than ever, and we get Jordan's key practicals to boost your confidence and base your first impressions. And as a bonus, we dig into podcasting and cover topics like how Jordan studies for his guests and why most podcasts fail. Here's the clip from number 57. I actually did my first podcast episode

like two years ago on first impressions. It was like basically like an audio book. I did so much research. And after that episode, I realized that first impressions are probably one of the best life skills that you could learn how to do. Well, I heard that you have this drill that you do, a doorway drill that can help you build confidence, and I was hoping you could share that with us.

Sure. So, if you're watching this on video, I look like I'm hunched over and in a murder basement. So, I mean, don't judge me based on that. But when you go through it, so most people will say like, all right, my first impression is no good. What do I say? What do I do? That is not really how first impressions work. A lot of people think their first impression is made

when they open their mouth, not really the case. Your first impression is made non-verbally. And we know that because it, well, let's put it this way. Test it for yourself. Next time you go to the mall, look around you. Are you getting first impressions from people that are not talking with you? Okay, I think, yeah, we are, right? Like you're walking down the street, you're walking through the mall, you're thinking tall, short, attractive, scary, punk, alt, whatever, hipster. Like you're getting first impressions. Your brain can't, even for people to think they're not

judgy, your brain is literally hardwired to judge. It's a safety mechanism. It's kept you, you know, the human race alive. So I don't care like what's how woke you are. You're still doing that. And your first impression is made non verbally. You can prove that to yourself if you don't believe me from the example. What we want to do is create a positive, open and friendly, confident first impression. And the way that we do that is by being upright, so stand up straight. Shoulders back, you know, chest up, chin up, smile on your face. You don't have to exaggerate it because you'll look really silly. You'll look like a moron.

But you have to do that and you have to remember to do that every time you walk into a room. Well, that's the trick, right? Like, great. I now have to remember to do this 24-7, totally unrealistic. I say anchor it to something that is a memory trigger, like a doorway. So anchor it to a doorway. Now every time you enter a room, usually through a doorway,

you'll be upright, positive, open, confident, friendly, whatever sort of positive adjective you wanna throw in there. You'll have good posture, you'll have good, nonverbal communication to the room that you're open, positive, confident, friendly, whatever you want. Now, the trick is anchoring it to a door. You're going to forget that, like, two seconds after you hear this, because you go through

doors all day. So, grab some Post-it notes and put them up at eye level. You don't have to write anything on them. Just get those little green ones that are always on clearance, because nobody buys them. Put them up at eye level in the doorway. Then, when you walk through a door, you'll see that little Post-it note note and your brain will go, wait, what is that? It's called a pattern interrupt. It's like a he-cheesy hypnosis thing. It'll interrupt your autopilot thoughts. Like, oh, I got to go downstairs and make some macaroni and cheese. Like, you'll see that,

and you'll go, oh, right, that. I got a green post to know. What was that for? Rhyra, right. Going through the door, open upright, positive, confident body language. You'll remember to reset your non-verbals as you go through that door. So as I said, if you're still in the mood to learn about podcasting and entrepreneurship in general, go back and check out number 57, build your social capital with Jordan Harbinger. And if you're new, listen to our please take a few minutes to subscribe to Yapp and drop us a review on Apple Podcasts. It's a free and effective way to support the show.

This week I'm shouting out a review from NatNatGA and Paul Noisek. The first one is from Nat. Hala is amazing. I saw Hala on the cover of Podcast Magazine. I love all the amazing guests you have. Keep inspiring us all. Yay! How fun that you found me on Podcast Magazine.

It was such an honor to be featured on the cover. I really appreciate that you discovered us, you listened to the podcast, and I hope you continue to enjoy episodes from Young and Profiting Podcast. I'm so happy to have you as a new listener. And the next one is from Paul, it goes like this. From LinkedIn to my podcast list with Halataha. After seeing

inspirational posts on LinkedIn, I reached out to connect with Halataha. From that connection, I was pointed to her podcast and certainly was not to the point it. Her podcast is a no-nonsense show filled with Greek guests and a ton of insight on how to get it done. Motivation and inspiration with business insight in a quick, no messing around question type podcast. I would recommend this podcast to anyone who wants motivation and inspiration to get it done. All the best together we can, another fan, Paul Noisek. Thank you so much for leaving such an awesome review and taking the time to leave us feedback. And if you're out there listening and you found value in today's show,

please also take a few minutes to write us a review on Apple podcasts or wherever you listen to your podcasts. And I love seeing posts about Yap on LinkedIn or Instagram. If you're listening on Spotify, you can share the podcast, write your Instagram story, or you can just take a screenshot of your podcast app and share it to your story and tag me at YAHB with Hala. I'll always repost and support those who support us.

You can find me on Instagram at YAHB with Hala or LinkedIn, just search for my name, it's Hala Taha. And now I'm also on Clubhouse. If you're on Clubhouse, you can find me with username, holletaha. Are you looking for ways to be happier, healthier, more productive and more creative? I'm Gretchen Ruben, the number one best-selling author of the Happiness Project. And every week, we share ideas and practical solutions

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without spending a lot of time energy or money Suggestions such as follow the one minute rule choose a one word theme for the year or design your summer We also feature segments like know yourself better where we discuss questions like are you an over buyer or an under buyer? Morning person or night person abundance lever or simplicity, and every episode includes a happiness hack, a quick, easy shortcut to more happiness. Listen and follow the podcast, Happier with Gretchen Rubin. When you download the Kroger app,

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