Young and Profiting with Hala Taha - Jon Gordon: Look On The Bright Side | E113

Episode Date: April 26, 2021

Get ready to think positive!    In this episode, we are talking with Jon Gordon, a best-selling author and speaker. Jon’s best-selling books and talks have inspired readers and audiences around th...e world. He is the author of 23 books including 10 best sellers and 5 children’s books. His books include the timeless classic The Energy Bus which has sold over 2 million copies, The Carpenter which was a top 5 business book of the year, Training Camp, The Power of Positive Leadership, The Power of a Positive Team, The Coffee Bean, Stay Positive, and The Garden.    Jon and his tips have been featured on The Today Show, CNN, CNBC, The Golf Channel, Fox and Friends, and in numerous magazines and newspapers. His clients include The Los Angeles Dodgers, Campbell’s Soup, Dell, Southwest Airlines, Miami Heat, The Los Angeles Rams, Snapchat, Clemson Football, Northwestern Mutual, West Point Academy, and more.   In this episode, we talk about how Jon grew up around lots of negativity, how he is able to be positive every day, and his experience with Buddhism. We’ll also talk more about the beginnings of his writing career, advice for prospective authors, key principles from his best-seller ‘Energy Bus,’ and why you should ditch New Years’ Resolutions for Jon’s one-word version. There’s a lot of great insight about positivity and managing your environment in this episode - don’t miss out!   Sponsored by Linkedin Learning. Try free for 1 month at LinkedInLearning.com/FREEMONTH     Social Media:   Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on ClubHouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com   Timestamps:   03:05 - Jon’s Childhood and How He Struggled with Negativity 06:10 - How Jon Works Towards Being Positive Every Day 07:42 - Jon’s Experience with Buddhism 10:03 - Law School and Why It Wasn’t the Right Path for Jon 19:04 - The Beginnings of Jon’s Writing Career 19:57 - The Momentum After ‘Energy Bus’ Became Popular 25:05 - Advice for Prospective Authors in 2021 29:31 - The ‘Energy Bus’ Principles 32:15 - The Analogy of a Coffee Bean and its Environment 35:40 - Story of The Only Man Who Ran 6 Iron Mans at 59 42:09 - Connection Between Anxiety and Feeling Divided 44:04 - Jon’s Version of New Years Resolutions 46:23 - How Jon and His Wife Maintain Their Relationship 50:57 - Jon’s Secret to Profiting in Life   Mentioned in the Episode:   Jon’s Website: https://www.jongordon.com/ Jon’s Twitter: https://twitter.com/JonGordon11 Jon’s Instagram: https://www.instagram.com/jongordon11 Jon’s Free Resources: http://jongordon.com/useful-tools/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com-profiting. You can crush your fingers and all your toes during a data center migration. You can knock on wood, pluck a dozen for leaf clovers or look to your lucky stars for a successful office expansion.
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Starting point is 00:00:52 Welcome to the show. I'm your host, Halataha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession, or industry. There's no fluff on this podcast, and that's on purpose. I'm here to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors.
Starting point is 00:01:30 Our subject matter range is from enhanced in productivity, had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button, because you'll love it here at Young & Profiting Podcast. This week on YAP, we're chatting with John Gordon, a serial author and world-renowned speaker. John's best-selling books and talks on positive leadership, sales, and teamwork have inspired millions around the world.
Starting point is 00:01:59 He is the author of 23 books including 10 bestsell, and he wrote the timeless classic The Energy Bus, which still tops the charts 14 years later. John has been featured on the today's show, CNN, CNBC, and Enumerous Magzines. His clients include the Los Angeles Dodgers, the Miami Heat, Campbell Soup, Dell, Snapchat, and so many more. In this episode, we talk about how John grew up around a lot of negativity, and yet he learned how to be super positive and turn that into his life's mission. We'll also talk about the beginning of his writing career, keep principles from his bestseller, the energy bus, his alternative to a New Year's resolution, and why you should be more
Starting point is 00:02:39 like a coffee bean. Hi, John. Welcome to Young and Profiting Podcast. How low great to be with you. I'm super excited. You know, you're an expert on positivity, leadership, teams, and these are all things that I love to talk about. For listeners who may not know you, you are the author of
Starting point is 00:02:57 17. I think at least 17 books, probably more than that by now. It's actually 23 right now. Wow. Wow. So it's like, I couldn't even keep up. I was like, how many books does this guy have? You've got so many. You are a world renowned speaker.
Starting point is 00:03:13 Everybody wants you on their stages. You've spoken for a Fortune 500 companies. You've worked with Fortune 500 companies. You've also worked with huge sports teams. So really exciting stuff. And I know my listeners are going to love everything you have to talk about. And you're known for your positivity, right?
Starting point is 00:03:28 But I was doing research and found out that you actually were not born very positive. You actually grew up with quite a negative mindset and it had to do with the environment that you were around. So I wanna understand how you ended up becoming positive. What was that turning point? And how you grew up and how that What was that turning point? And how you grew up and how that impacted your mindset as a young adult.
Starting point is 00:03:49 Yeah, I think it's ironic that this is my life's work on positivity because I'm not naturally positive. I grew up in Long Island, New York, and a Jewish Italian family, a lot of food, a lot of guilt, a lot of wine, a lot of whining. And so there was a lot of negativity, a lot of complaining, a lot of love too. I was very loved, but there was just a lot of negativity in my family. My dad was a New York City police officer undercover narcotic. So he was fighting crime every day.
Starting point is 00:04:16 He saw the worst of the worst. He was shot a few times. So he wasn't very positive. I'm very loving, man, but just one of the most negative guys on the planet. And so you grew up in this kind of environment where just a lot of negativity, like I said, a lot of love and a lot of negativity. So I naturally was taught to take on the world. The world is out to get you. The world is not for you. You have to battle the world. So I grew up in many ways, a fighter, and then years later, I struggled with negativity so much that my wife almost left me.
Starting point is 00:04:46 I was 31 years old. We had two small children and I lose my job in the dot com crash. So this was a terrifying time in my life, the fear, the stress, the anxiety. I was crumbling from the inside out and I was being negative to her. I was blaming her. Why my life was so bad. And she had enough. She's like, I love you, but I'm not gonna spend my life with someone who makes me so miserable, like you need to change. And I had to change.
Starting point is 00:05:14 She was ready to walk out. And I begged it or stay. And I agreed to change. And I began to research ways that I could be more positive. Now this was during the emerging field of positive psychology. So this was very new. So I started to find this research and I started to practice these ideas. I started taking a walk of gratitude every day. I read you can't be stressed and thankful at the same time. So if you're feeling blessed, you can't feel stressed. So every day I would
Starting point is 00:05:39 take these walks and I would just practice gratitude. I would say what I was thankful for. And what you're doing is you're flooding your brain and body with these positive emotions that have lift you rather than the stressful moments that slowly drain you and over time actually slowly kill you. So every day you're doing this, you're creating a fertile mind, a fertile heart that is ready for great things to happen.
Starting point is 00:05:59 I often say now abundance flows into your life when gratitude flows out of your heart. And that changed my life. Those walks started to change my life. It's where every book idea came. It's where I started to process things. It's where I started to be more positive. And it wasn't an overnight thing, but we definitely have learned that being positive doesn't just make you better. It makes everyone around you better. So my negative beginnings, my negative family really pushed me in many ways towards positivity and this work. It's so interesting because it's something that I often talk about which is you need
Starting point is 00:06:32 to ingrain these kind of good habits into your life into a routine. So that's what you did with your walk. You had the routine of being saying grateful things or saying positive affirmations during this walk and then that kind of helped build that in your brain so that I think now, do you even think about it anymore? Are you just more naturally positive because you've built it into your processes? So, we're all born, the research shows, with like a positivity set point, right? And so, we all have a certain set point, just like we have a weight set point, but you can actually become healthier, stronger, fitter.
Starting point is 00:07:06 In the same way, you can become more positive. You can mold your brain. I rewired my brain from negative to positive. And so yes, I am naturally now more positive. I more naturally go there, but I'm not as positive as my wife or some other people who are naturally that way. So I do have to work out it every day. If I don't, I will actually start to slip towards negativity,
Starting point is 00:07:27 but doing the work every day, it is much more natural. Now, so where I used to be very depressed and I had a lot of anxiety, I would wake up every day like that. Now I wake up like that maybe once a month where it was like almost every day. So it's changed in many ways for me. My spirits, different, my soul, different,
Starting point is 00:07:44 my mind is different. Everything's different. I'm different in a lot of ways, better in changed in many ways for me. My spirit's different, my soul's different, my mind is different. Everything's different. I'm different in a lot of ways, better in a lot of ways. I think this makes you a great teacher for the fact that you actually were somebody who needed help at this. I'm actually really, really positive and naturally positive. And so I'm sure my listeners, you know, some of them out there feel thankful that they have somebody else to relate to in this conversation who isn't always so like positive about everything
Starting point is 00:08:06 So I did hear that you were into Buddhism at one point and to me that was really interesting And I was wondering like was that on your positivity journey that you found Buddhism and I think a lot of people have heard of Buddhism But they don't really know what it is so can you talk to us about that experience and and you know what principles You've kept since you learned that at first? Yeah, that was on my path of seeking and trying to get rid of the pain that I had, the burden that I have, the fear, the anxiousness that I had. And so in many ways I was trying to find an answer
Starting point is 00:08:38 to my problem. And so Buddhism was, for me, was big on meditation. So I was really seeking a spiritual connection. And so with Buddhism, it's meditation, and you're finding stillness, you're finding silence. And it was helpful for me to do meditation and to really find that quietness and stillness. And I think in those times, a lot of ideas came to me
Starting point is 00:09:00 and different inspirations came to me. But it wasn't the ultimate answer for me. I do think it's a great discipline on your path. Now looking back, what I realize is, I don't believe you connect to nothingness, which is Buddhism is all about. Like you're connecting to nothingness. I believe you connect to everythingness.
Starting point is 00:09:17 And so you're connecting to, I believe God, the creator of the universe. And so I become more spiritual in that way where there's a God, there's a creator. Universe means one song. And so there is a song. Songs don't happen by accident. Songs are created.
Starting point is 00:09:31 I do believe in a designer. I look at my body, my eyes. I look at the way patterns happen in nature. These patterns, I believe, have a creator. And so I believe that when I'm now meditating or for me now it's more praying. That's how I connect. So it's been like an evolution for me, but Buddhism was a very big part of my path. Our dog was named Dharma and you know, really everything you do on your life, every step
Starting point is 00:09:57 you take is part of the path of you growing, of becoming who you're meant to be. And for me, it was a really big part of my spiritual path, for sure. Totally understand what you mean there. So let's take it back to your young adulthood. You know, your mom wanted you to be a lawyer and so you're in law school and you ended up dropping out to work in tech because it was super exciting. But then you ended up losing your job
Starting point is 00:10:22 because of the dot com bubble. So talk to us about that super low point in your life. I think that a lot of people that listen to my podcast or young adults in college, probably in men's school or law school or just college in general, because their parents wanted them to not necessarily because that was their passion.
Starting point is 00:10:39 So talk to us about that time in your life and how you ended up going after your dreams, even when people that you love like your mom wanted you to do something else. You really have done your homework. I appreciate that. That's awesome. So yes, I went to law school and I went to law school for a year and a half and I dropped out. I walked out of my second year exams like, okay, this is not for me. People to this day, my fellow classmates say it was legendary. The way I just got up and walked out. I'm like, I'm out of here. I'm not doing law school. For me, my mom wanted to be a lawyer. So that's why I was doing it. I've learned that sometimes
Starting point is 00:11:14 you have to lose a goal to find your destiny. And so law school for me was not part of my path. I was doing it for her. So walking out was freeaying, I went to go work for this.com where it had 80,000 shares, it was this exciting.com wireless technology. We were translating data from main frames to wireless devices. This was before the iPhone, before phones. We were actually taking data and delivering to wireless devices. We sold the NFL on NFL wireless.
Starting point is 00:11:43 So I'm the one who did that. I sold the NFL on that. So So I'm the one who did that. I sold the NFL on that. So we were very at the forefront of everything that was happening, very exciting, but the dot com crashed. And even before that, I have to say I ran for city council. I walked door to door to 7,000 houses, lost the election. This was before law school. I started a nonprofit that raised money for youth focused charities called the Phoenix Organization in Atlanta. Did that? We'd bring all these young professionals together and we'd raise money and have a huge
Starting point is 00:12:10 impact. I was in the bar business at 24. I bought a bar with money that my grandmother gave me when she died. I didn't come from a wealthy family at all. My parents never made more than $30,000 a year, but my grandmother died and left me this money. I put that into a bar with some partners, and we made it really successful.
Starting point is 00:12:26 So I went from the bar business to open, starting this Phoenix organization. While I had the bar, I'm moving and shaking. I run for city council. I lose the election, think my life is over. I then go to law school. I then join this.com, the.com crashes. And now I'm like, what am I gonna do?
Starting point is 00:12:46 We had just moved to Jacksonville, Florida, from Atlanta. Like, what am I gonna do? How am I gonna support my family? Two small kids. It was a very terrifying time. And when my wife almost left me, I remember thinking, what am I born to do? Why am I here?
Starting point is 00:13:02 I asked that question. And writing and speaking came to me. And I did not know what I was gonna write and speak about, but I knew I wanted to inspire others the way books had inspired me in the past. And so I said, okay, I'm gonna do this somehow some way. Second mortgage are home. $20,000 in credit cards.
Starting point is 00:13:20 And we opened up this Moes Southwest Grill, a franchise in Jacksonville, first Mose in Florida, six Mose in the entire country. There's now 300 Mose, I believe, around the country. And we opened this up. And literally, we were hanging by a threat, not sure if we were going to make it or not. Didn't know if we were going to go bankrupt, most terrifying time of my life. But it's where my faith was born.
Starting point is 00:13:43 It's where I learned to trust. It's where I learned to go for it. We often think that our dream job is something that we've always dreamed about. But actually, it often comes from our path, from our experiences. There is no straight line to success. You experience ups and downs.
Starting point is 00:14:00 And several years later, as the restaurant was getting going, I'm like, okay, I have several of them now. I'm gonna now focus on writing and speaking. During that path, while the restaurant was going and making some money, I started doing these vocal talks. I did like 80 free talks. So I was working on my craft. I was getting better.
Starting point is 00:14:18 I wrote a few, you know, small books that really didn't do well at all, but I wrote these small things. And then several years later, I said, okay, I'm going to now sell the most. I'm going to focus on writing and speaking. I had a sign that I was time to sell. Remember telling my wife, she's like, no, no, we can't sell. I said, no, we're selling because she was just getting comfortable. We had just had so many rocky roads on the path of where we were. And she's like, no, no, we can't sell. I said, we're selling. I'm going to do this writing and speaking 100% full time. She said, what happens if it doesn't make it?
Starting point is 00:14:48 I said, there are no other options. At that point, I'm 35 years old. We sold the mose, got a good chunk of money, not a huge amount, but a good chunk that could allow us to live for maybe two years if I never made a dime after that. And I'm now going to start writing and speaking. But now everything dries up. Nothing is happening.
Starting point is 00:15:09 It's not making it. So now I'm going, what did I do? And I'm thinking, okay, should I start something else? Should I get a job? I'm walking one day. I'm taking one of those walks. Affirmations, gratitude, then prayer, and the energy bus comes to me. And I write this book right after that in three and a half weeks of just pure inspiration. It just came
Starting point is 00:15:35 to me. And I write this book. It gets rejected by 30 publishers. So we think, okay, write this book. I'm going to be an instant success. No, it gets rejected by 30 publishers, told no, no, no, found an agent. Even she said, no, it's not gonna work. Just self-publish. Now self-publishment is very popular, and I often recommend it. Back then, it wasn't very popular. I said, no, I need a publisher. Kept on hoping, kept on dreaming, kept on praying.
Starting point is 00:16:02 Finally, John Wally and sons, a big time publisher, agreed to publish the book. They do all the dummy series. And they said, we don't have a lot of money, but we can give you a small advance and we'll do it. I said, I don't care. Just the fact that you want to do it is great. They published the book.
Starting point is 00:16:15 It was coming out six months later. They were able to get out quick and not one bookstore. In the United States, we carry the book. So again, another tough experience. I remember feeling dejected like you write this book, you think you're gonna change the world and now bookstores won't even carry it. There was no social media at the time.
Starting point is 00:16:33 There was no Instagram and Twitter. This is how old I am. And next thing you know, I decided on a 20-year city tour paid for myself from city to city sharing the message in the book. Wrapped a little vehicle like an energy bus and drove cross country and went to every, not every 28 cities and it was awesome,
Starting point is 00:16:53 but not successful, just an awesome experience. Five people in one city, 10 people in another, 20 in another, the most people we had were 100 people in Des Moines, Iowa. They thought Jeff Gordon was coming, the race car driver, not's why they showed up. And didn't know what the future held, but I remember I got back, my wife was there.
Starting point is 00:17:10 I literally wept when I saw her, came in the door. I'd been away for three and a half weeks. My kids, seeing her, she was so supportive. And I didn't know what the future held, but I knew, you know, I had to just share this message and mission, it really was a mission. It was a message. Like, it was driven by purpose.
Starting point is 00:17:27 We don't get burned out because of what we do. We get burned out because we forget why we do it. And I really had my why. And I was being molded and shaped on this tour to make a difference one person at a time. So my mission was to encourage and inspire millions of people one person at a time. And in one event, we had six people. So I was really people, one person at a time. And in one event, we had six people.
Starting point is 00:17:45 So I was really doing it one person at a time. And that's where my humility was born. It's where I really learned it was about the work, making a difference. Energy busted and become a success for five years. Didn't become a bestseller for five years. Now the book is sold over two and a half million copies. And it regularly makes the bestseller
Starting point is 00:18:04 or less, the Wall Street Journal bestseller list, every month it makes the list, even now 14 years later, it's more popular now than it was then. So I tell this because young people, we think we're gonna have instant success. We think we have to pick our job right out of college. We think that if we change jobs or if we quit, we're a failure.
Starting point is 00:18:23 If you know you're meant to do something else, you should quit that job and go after the job or the career or the mission you truly want, right? Don't settle just because it's a paycheck. Like life is too short, you gotta go after it. It doesn't mean you quit tomorrow, but you start to make a plan of doing what you want. And it's okay to fail.
Starting point is 00:18:43 I think so often with social media today. We're so afraid of failure because the world is looking at us from the outside that we don't truly look inside to our heart, our soul, our spirit, our passion to what we truly want. Oh my gosh, there's so many lessons to unpack in there. Your story is so amazing. I loved what you said about how you know, you've got to give up a goal to basically find your destiny or go towards your destiny. And that's so true. Sometimes even if you have something good, you have people around you that love
Starting point is 00:19:14 you that are like, no, no, you've got this great, you know, restaurant in your case. For me, it was you have this amazing executive career. How could you let it go and become an entrepreneur? But when you know inside that it's your purpose and you know that you can do it and you have a mission to achieve, you can't listen to everybody else. You have to follow your intuition and it sounds like you had really good intentions too, which I think is a huge part of it in terms of having success. So Energy Bus took five years to become a success. I did hear that. You were actually a hit in Korea. You were like the David Hasselhoff of Korea from what I found out, which is so funny. Okay, so it came out of bestseller in Korea when it first came out. So it's not in American
Starting point is 00:19:52 bookstores, but it becomes this huge hit in South Korea, not in North Korea, but South Korea. And to this day, we can't figure out why, but every time I have a book comes out, it gets published right away in South Korea. So, if you and I go to South Korea together, we need bodyguards because it's really popular there. And for some reason, it took off. And yes, so my publisher called me because he's like, hey, you're the David Hasselhoff of Korea because you're huge there, but not in America. And people need to realize that like everybody starts at zero.
Starting point is 00:20:22 You know, when I started my podcast, I had 50 downloads my first episode. You had a newsletter, you had five subscribers when you first started, right? Everybody starts from zero and you just build that momentum. So talk to us about once energy bus was a hit and how your life changed and kind of set off the rest of your career. Well, the money started to flow in,
Starting point is 00:20:42 which is a lot better. I know this is about profiting too. And so, you know, money started to come in, which is a lot better. I know this is about profiting too. So, money started to come in, which was nice. And it's funny because we were comfortable with the restaurant business. And I looked back and my wife didn't want to let go of what we were making. Maybe 250,000 a year off the restaurants. And at the time, we thought that was a lot, right? And then you start writing and speaking.
Starting point is 00:21:02 And your book starts selling thousands of thousands of copies, and you start getting 20 to 30 to $40,000 a talk, and you're making a lot more than that, then you did when you were, you know, in the restaurant business. So you have to leave sometimes what is safe, and then you find your passion, your purpose, and what you're truly meant to do, and then things start to flow.
Starting point is 00:21:23 You may not always make money doing what you love, so I'm not saying this is about making money, but usually the fruit comes when you invest in the root. And if you're nourishing that root and you're investing in your purpose, your passion, and what you're truly meant to do, and what you love, what you love eventually will flourish. And so love is what builds greatness. Love is what drives grit. We often talk about grit, right, to be successful, but love drives great because when you love it, you don't give up. When you love it, you keep on building. When you love it, you'll continue to do what it takes to be great at it. So love drives greatness. So it's the greatest
Starting point is 00:21:58 success principle of all is love it. Like if you love it, you will continue to build it. And for me, that's what it was about. It was about continue to build it, to love it. Like if you love it, you will continue to build it. And for me, that's what it was about. It was about continuing to build it, to love it, to continue to do this work. And then over time, right, that success comes. And then from there, you know, I was like, okay, what books do I want to write? And I never took huge advances to be honest. I want to tell people that's another thing that I learned along the way. I found a publisher that was great, the same publisher that did the energy bus. They supported my work. And after that, I said, you know, I just want to do the books I want to write. And when you take less advances, you can take more risks. The publisher will, and they'll let you do what you want to do. And so I had this great partnership to do the books that I wanted to
Starting point is 00:22:35 do. I did training camp, and then no complaining rule. The shark and the goldfish I wrote on the way to California on a flight, which was my lesson that I learned from the dot com crash about thriving through waves of change. That book is so appropriate right now for what everyone's dealing with and it was written way back when. And then the Carpenter is my favorite book for entrepreneurs. The Carpenter is all about building greatness.
Starting point is 00:22:58 It's the key success principles to building something great. And I wrote that. Now I had fear when I wrote that. So I had writer's block for the first time. I never had writer's block before, but I had it this time because the other books were successful. And I was afraid people were going to judge me for this work and say my past work was my
Starting point is 00:23:15 best work. And I was going to write a piece of junk. So I couldn't write. Then I woke up one morning with the principle and the idea that love cast out fear, which is actually a key principle to life. Love casts out fear. If you love it, you won't fear it. So the best way to overcome our fear is to focus on the love that we have for the work
Starting point is 00:23:33 that we're doing, not with the outside world things, but the love of what you're doing. So I said, all I have to do is love the reader. I have to love the process of writing. And if you love the process, you will love with the process produces. Well, that made its way into the book. That made its way into the story. That book became a Wall Street Journal bestseller. Time magazine, another magazine said it was one
Starting point is 00:23:53 of the best business books of the year. I think it was like a top 10 business book of the year. And that book took off as well as a result of this principle. So I had to struggle in my own way. I wrote the book right after that, like in two weeks after coming out of that sort of writer's block session and focus on the love. And then I wrote probably people say it's my best book I've written. So, you know, again, I've written a number of books since relationship grit. The Garden is one of my most recent one,
Starting point is 00:24:20 the coffee bean stick together just came out. I wrote five children's books, but every year I try to write a book at least and sometimes too if I get inspired, but I will never write a book just to write a book. I will only write a book if there's something that I need to say. Something that's meant to be said. And if I get the vision and the idea, I'll do it. Otherwise, I won't do it. One time I published, I said, we need a book for you, I said, I'm not writing just to write. It has to be inspired. So I've been very diligent to that
Starting point is 00:24:50 and making sure that I do it with integrity and a standard. And I'm thankful people say that my books, my quality, are, you know, I haven't gotten down in quality. Like, there's some are small, some are illustrated. So they're actually quick reads. I'll have some reviews on Amazon that say, like, oh, I paid something for this. Yeah, it's meant to be short.
Starting point is 00:25:09 It's meant to be a quick 20 minute read. It's why we designed it that way. And some people may not like that, but the standard is always there. So it's so interesting to me because, you know, you didn't start off as a writer. You had this like unique path. You didn't start writing until you were 35, you said.
Starting point is 00:25:24 And so it came more from like passion and you wanting to help people than you wanting to like be an author, you know, from my perspective, at least when I'm listening to your story. It's more that you, like that was just the vehicle that you chose to put all your ideas down on, but it probably could have just been anything. And in 2021, do you feel like becoming an author
Starting point is 00:25:44 and doing it this way is still like a great way to go about it if you want to get your message out to the world? I do believe so. I mean, I believe right now what you're doing with being a podcast, a podcast or a host of podcasts, a show, being an influencer like you are. You know, I think your platform of Instagram, of being a podcaster, of influencing people through ideas and fashion and whatever it may be, that's the way to go, but at the end of the day,
Starting point is 00:26:15 even when you build a podcast platform, people always eventually still write a book. If you think about it, you get the podcast platform and then what do they do? They want to write a book. I know a lot of CEOs of companies, owners of big companies, they sell their companies, they make their billions. What do they want to do after that? They want to write a book. The book is something that transfers throughout society. It is exchange, it is shared. It travels through history, through through lives through decades through people through countries.
Starting point is 00:26:49 And so when you write this book, you're saying, hey, these are my ideas. These are my principles. These are my stories. Would you like to read it? And then when people read it, whenever they read it, you may have written the book 20 years ago for them, it's new right now. The energy bus is being read by all these young people that it's new for them Right now I wrote it years ago. How cool is that that I would write something when I'm 35 comes out when I'm 36 Impact people now who are in their teens 20s 30s and they're reading it for the first time now to me That's something special with a book. You're not always gonna go back and listen to a podcast from 10 years ago,
Starting point is 00:27:27 although there are some amazing classics, but books you can read and digest, and they transform who you are the way you think and give you a perspective. I know that I've been changed by many of the books that I've read, and that's what I hope to do when I write. I always think, what kind of legacy am I gonna leave with with this book? What message do I want to share with my kids? When I started writing, they were young. So I was like, I want to share everything I would tell them
Starting point is 00:27:52 if I die. So each book was sort of lessons I would share for them if I die. Now they're 22 and 20. And so it's a little different. But even now I'm thinking, okay, what books, what messages would I want them to know and teach, and then if they were young or if I have grandkids, what do I want to share with them? And so I always try to think along those lines of what kind of impact do I want to have with this book and what kind of message do I want to share? This episode of YAP is sponsored by LinkedIn Learning. Everyone's career is different, and reaching your goals takes time. LinkedIn Learning offers courses based on the
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Starting point is 00:28:50 Me, I took a course called Turning Life Wisdom into Business Success with Guy Kawazaki, which by the way I would love to have Guy on the show and I'm manifesting that right now. The course just took a little over an hour to complete and is based on his book Wise Guy. It covers topics like practicing gratitude, the art of negotiating, how to overcome rejection, and more. These are some of my favorite topics. As brand new entrepreneur with over 40 employees, learning from a marketing and business
Starting point is 00:29:19 grew like guy was absolutely priceless. I heard his entertaining stories, his mistakes, his aha moments, and that really helped the lesson stick and retain in my mind. I loved it! The other courses I'm planning to take are on executive presence, decision making, and sales closing strategies. As an entrepreneur, it is super important for me to keep on learning and moving my team forward, especially since I'm pretty much the oldest and most experienced person on my team. No matter your goal, LinkedIn Learning helps you learn the skills to make it happen. LinkedIn Learning.
Starting point is 00:29:51 Try one month for free at LinkedInLearning.com slash free month. That's LinkedInLearning.com slash free month. So like you said, that book came out 14 years ago. Can you talk about some of the principles and terms of the energy bus, like what was in there? And have things changed now that it's 2021, now that things are so digital, would you recommend the same advice? Oh, totally.
Starting point is 00:30:15 The only other change is, you know, when George gets a flat tire, he has to take the bus to work. And he meets the bus driver named Joy. And she can cast the characters, teaching the 10 rules for the ride of your life. That not only helped it become a better, a person, a better father, but also about being a better leader, about getting his team on the bus, about moving in the right direction with a shared vision, focus, and purpose. So it's about fueling your life, your work, and your team with positive energy. That's why it's so relevant now. I get with way ahead of its time when it first came out, critics,
Starting point is 00:30:46 no one really got it. Energy bus, what's that? Now it's relevant now. The only thing I would have changed, but I couldn't have changed it. George would have probably taken an Uber to work instead of getting on a bus. You know, I have to write the energy Uber.
Starting point is 00:30:58 But the principles are so universal and timeless, like you're the driver of your bus is the first rule. You choose the kind of ride it's gonna be. so show it up every day and taking responsibility for your life is king. Loving your passengers. As I said, love is a key strategy. You got to love your passengers and the people around you driving with purpose is essential. with positive energy is all about positivity. How can we be more positive and people really resonate with that? And then negativity, energy vampires. People love this book because of the energy vampire rule on, no energy vampires allowed. And so you do not allow anyone with their negativity to affect you.
Starting point is 00:31:38 You do not allow them to impact your life, to sabotage you and your team. So it gives you a dialogue and an understanding on how to deal with the energy vampires in your life or on your team or in work. And so many leaders, especially a lot of NFL, NBA, Major League baseball teams have used this book. I work with a ton of pro and college sports teams because they really resonate with, hey, we got to be a positive team. We can't be negative.
Starting point is 00:32:04 And the same rules apply for companies as well. And that's why I get brought in to speak to so many companies as a result of that. How do we become positive? How do we become higher performing? How do we become a strong team? And how can I lead in a more positive way to help us change the world? So really big on that as well. Yeah, so you were just mentioning negative environments, right? Negative people. For me, this is the biggest problem because, for example, I have some family members that every time they're, I guess, I'm really positive. And there's some people who just have negative frequencies.
Starting point is 00:32:35 And every time they talk, it's negative. Even if it's a great day, they'll talk about their friends, something bad happened to their friend, right? And just like, always go to the negative, right? And it could get very draining. And it oftentimes, the negative environment could be your work, like just the work culture. I've heard you talk about this analogy about a coffee bean and how the coffee bean transforms its environment. I thought that was really powerful. I'd love for you to share that with my listeners. Yeah, I wrote a book with Damon West called The Coffee Bean and it's a simple short read,
Starting point is 00:33:03 but it's a powerful story about the carrot, the egg, and the coffee bean. You take a carrot, you put into hot water, what happens to the carrot? It gets softened, it gets weakened by its environment. You put an egg and you put that in the boiling hot water, what happens to the egg? It gets hardened by its environment.
Starting point is 00:33:20 And so often we can become hardened where we become bitter and angry, frustrated. We just don't care, we don't love, but bitter and angry, frustrated. We just don't care. We don't love. But if you don't love it, you don't care. You can't be great. And you can't build greatness to another. So you don't want to be the egg.
Starting point is 00:33:32 You don't want to be like the carrot where you get weakened and crumble from the inside out. Like I did during the dot com crash. I admit I crumbled. You want to be like the coffee bean, the coffee bean, which is the smallest of all three. You put it into boiling out water. We know it happens. Even if it's not ground up within an hour, it will transform that water into coffee.
Starting point is 00:33:52 And so the coffee bean, so appropriate for right now, is not transformed by its environment, by all the negativity. Instead, it impacts the environment that it's in. It influences the environment. It transforms it. And that is our power. that is our charge every day to lead from the inside out. Like you are powerful, the power is inside you
Starting point is 00:34:12 to impact the world outside you. And so your positive energy is greater than all the negativity. You're certain to your belief is greater than all the doubt. And so through that purpose and passion and spirit and who you are, you impact the world around you. And that is something we can all do. And so I learned that with my family, right?
Starting point is 00:34:31 Impacting my dad along the way. Eventually he learned, do not be negative around me. I was gonna impact him so he became more positive around me. I've learned it during COVID, right? During this time, just being an encourager, sticking to what I'm here to do, my mission purpose continually encourage people. I did over 280 zooms, virtual keynotes, and podcasts literally
Starting point is 00:34:55 since last March, probably over 300 now because I've done a bunch for the last two months. Again, just saying, I'm not going to allow all of this to get the best of me. I'm going to let it bring out the best of me so I can bring out the best in others. It's intentional, right? You have to be intentional with it because if you're not, you will crumble like the carrot. You will get angry and bitter. So you have to make sure I'm going to be a coffee bean today and I'm going to impact
Starting point is 00:35:22 the people around me. So don't let the environment dictate your feelings and the way you navigate the world, you impact your environment, you transform your environment, you make the world a better place, right? Right. And sometimes you grow up in a really tough neighborhood. Well, guess what? You can overcome that neighborhood. You're not defined by that neighborhood.
Starting point is 00:35:43 Sometimes you grew up in a difficult family environment where bad things happens, right? We've all come from really tough environments, but you can rise above that situation. You're not defined by your past or by your circumstance or by the family you were born into. We can overcome and create our future. And that's what we're here to do. Okay, so I want to talk about another book that you wrote called The Garden. And in it, you had a story about James Gills. And he ran six double iron man's when he was 59 years old.
Starting point is 00:36:15 And he did that by ignoring his negative self-chatter instead of listening to himself. He talked to himself. Can you share that story with us? My favorite advice of all time, He is the only person on the planet to complete six double iron mantra athelons. And he was asked how he did it. He said this. I've learned to talk to myself. Instead of listening to myself, he said, if I listen, I hurl the negative, the fear, the doubt, all the reasons why I can't finish this race. but if I talk to myself, I could feed myself with the words and the encouragement
Starting point is 00:36:47 that I need to keep on moving forward. Okay, let's talk about this for a second. So often we have negative thoughts that come in. And I ask people all the time, when I speak to professional athletes, hey, do your negative thoughts come from you? They're always like, yeah, of course, through my head. Here's my next question, really?
Starting point is 00:37:03 Who would ever choose to have a negative thought? Would you choose a negative thought? No, I wouldn't. Would you ever choose a thought that sabotages you? We have the imposter syndrome so many of us. Would you choose to have the imposter syndrome? No. So where are those thoughts coming from?
Starting point is 00:37:20 They come from consciousness. When you're sleeping, dreaming, having a nightmare, are you choosing those dreams? Are you choosing those thoughts when you're walking, dreaming, having a nightmare, are you choosing those dreams? Are you choosing those thoughts when you're walking down the street? An idea comes to you. Did you choose it or are you in the shower? No.
Starting point is 00:37:32 When that negative thought pops in that says, you're not going to make it. He or she's not going to like you. You're not enough. Those thoughts are not coming from you. You would never choose them. They come in so fast from consciousness, from a spiritual place. And they're in your head, so you think they're from you. You would never choose them. They come in so fast from consciousness,
Starting point is 00:37:45 from a spiritual place. And they're in your head, so you think they're from you. You believe it, you reinforce it, you now speak it out loud, and then you feel guilt and shame, or pessimism for having those thoughts in the first place. The key is, just because you have a negative thought doesn't mean you have to believe it.
Starting point is 00:38:01 Don't believe the lies that they tell. Instead, you want to speak truth to those lies as Dr. James Gill's did, right? The lie comes in. You're not enough. Yes, I am. You don't have what it takes. I am here to do great things. I always ask people, do you want to be great? Everyone says yes. I've never had anyone say I want to be average. Why do we want to be great? Because deep down we know there's greatness within us. And so we have a desire to do great because deep down we know there's greatness within us and so we have a desire to do great things but we have these voices that say we're not great and that is the battle of the mind. That is what the garden is all about. It's the battle of the mind every day negative thoughts
Starting point is 00:38:35 speaking truth to those lies right so here's what you do on a piece of paper on the left side of a piece of paper you write down all your negative thoughts your negative patterns we do this in our leadership training right here so they're getting some leadership training right here. On your left side, write down all your negative thoughts that come to you. You know which ones come to you, right? How are you? I'm not going to ask you to share. I have mine.
Starting point is 00:38:53 They always come in. Write them down. On the right side, write down the words of encouragement that you would share and speak to yourself when those negative thoughts come in. Truth, right? Truth. I am enough. I am here to do something great. I do have my gifts and I have my talents.
Starting point is 00:39:09 There is a plan for me. There is a future for me. Whatever it is for you, you write those down. And anytime those negative thoughts come in, you start speaking truth. It's going to feel weird at first, right? But you keep doing it over time. Eventually you will walk in that truth. You will walk in that power and you will reshape your perspective and the way you think.
Starting point is 00:39:26 And this was my journey. I want people to know I was so unworthy when I first started. I want to be honest, I was so unworthy. Who am I to be sharing this? Who am I to be doing this work? When the energy bus came out and I started speaking in front of people, like I just didn't feel worthy, like why should they listen to me? And then I started to say to myself, you are worthy.
Starting point is 00:39:44 Like not on your own, but you're worthy because you're here to make a difference. It's not about you, it's about impacting others and your purpose is greater than your challenges. So focus on your purpose, make a difference. So I would literally talk to myself each time. And over time, eventually, I start to feel worthy. My purpose started driving me and I'm like, okay,
Starting point is 00:40:01 I am here to do this and there's a reason for it. And that drew me even more. Do I still get down? Do I still get nervous before talks? You bet. I've given over several thousand talks. I still get nervous. Sometimes I still look in the crowd and go, well, that person's yawning over there.
Starting point is 00:40:14 Maybe they're not interested. And I have to remind myself, keep sharing the message, keep doing the work. And so it's this battle that we face every day. And you have to understand that you are in a battle because these negative thoughts are trying to sabotage you. But you can overcome with this plan, Dr. James Gill's gave us a blueprint, and I'm just sharing it right here. And it's really powerful when you do it. That is super powerful.
Starting point is 00:40:36 And I want everybody to pay attention because basically what you're saying is don't just listen to your negative thoughts, combat them with positive thoughts that you think of yourself, not just letting your mind just go on pilot mode. You want to actually proactively think of positive things and tell yourself positive things. So James Gills, when he was running these races,
Starting point is 00:40:57 his mind was saying, I'm old, I'm 59 years old, I shouldn't be doing this race. And then he would tell himself, no, I'm healthy, I'm doing great, I'm in the lead, whatever it was, to just help him keep going. So I think in high stake situations, guys, remember that when you're in a job interview and you have negative thoughts, tell yourself positive things like in these high stake situations, that's when
Starting point is 00:41:16 you need to remember it. And even do it before the high stake, I really started to practice this because you do build up resilience, you build up mental strength, mental muscle. The more you do this, it will become more automatic. You will have a go-to. Just like a baseball batter, noose is routine, the breath, let's go. Seaball hitball. Whatever they tell themselves in that moment, you have to have this sort of game plan when
Starting point is 00:41:41 you approach difficult situations. Otherwise, you won't be ready for the moment. Early on when I had the first big couple of stages I'll never forget, the moment was too big for me. Now when I'm in the big stage, I know how to handle the big moment. My wife and I were on the today show with Relationship Grit, and I wasn't really even nervous because I've been there before, and I knew how to handle it in that moment.
Starting point is 00:42:02 Right before though, I'm telling you, we're sitting there, we're doing it in our home because everything's remote and a thought came in. Wow, we're about to be in front of millions of people. If this doesn't go well, this is not gonna be good. That thought came in, it did not come from me. So in that moment, I was like, just make a difference. Impact those couples that are watching, let's go.
Starting point is 00:42:20 Thankfully, my wife did better, and I did, and so we rocked it, but that fear came in initially. Young and profitors, do you have a brilliant business idea but you don't know how to move forward with it? Going into debt for a four-year degree isn't the only path to success. Instead, learn everything you need to know about running a business for free by listening to the Millionaire University podcast. The Millionaire University podcast is a show that's
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Starting point is 00:43:45 So the next question that I wanna ask, I don't remember where it came from, but I do remember learning from you that anxiety comes from division, right? Anxiety means that you're, there's something that you're divided on. So can you talk to us about that? Because that to me, I was like,
Starting point is 00:44:02 wow, like that's so true. Every time I fell anxious, it's because it's like there was two decisions and I didn't want to do one of them, right? So can you talk to us about that? The word anxious literally means divided and it's Greek root word. And so when we are anxious we feel divided, we feel separate. And so the five Ds in the garden are doubt, there's distortion, the negative thoughts, lies I talked about, distortions of the truth are lies. And so we're dealing with the lies, that's the second day.
Starting point is 00:44:32 Third day is discouragement. We don't give up because it's hard. We give up because we get discouraged. Fourth day, distractions, and the fifth day is division or divide. And so that's the spiritual battle we face every day. I do believe it's a battle of good versus evil. I believe that if you watch Star Wars, Harry Potter, every major epic movie, Wonder Woman, Black Panther, what are they stories of? Good versus evil. And those stories resonate
Starting point is 00:44:58 so much with us because that's the narrative of the human existence. It's a narrative of religion in many way, good versus evil. And we are always in a battle against evil who tries to sabotage us, divide us, separate us, create division, whereas the spiritual truths want to create oneness, unity, love. And so that is the battle every day. You have to understand division of my do I feel separate which will cause anxiety Or do I feel love and oneness and unity which creates wholeness and peace and that's our choice every day Something that you often bring up and you've said it a bunch of times in this interview is the word love Like you talk about this word love a lot
Starting point is 00:45:42 You have a book called One Word to Change Your Life, right? And essentially what it is is instead of picking a New Year's resolution or a goal, you suggest that you just pick one word and let that be your guiding force for the year. So talk to us about that. I think love was one of your recent words, right? Can you talk to us about the words that you've used in the past and why you think this is a good method instead of a New Year's resolution. It's so powerful. Like if you haven't picked your word yet,
Starting point is 00:46:08 pick it right now, it's not too late. And that word should give you meaning and mission, passion and purpose for you a year. Pick one word that you can focus on. The lens in which you're gonna focus on your life that year. And so each year you pick a different word in the years past. Like last year my word was heart connected, serve.
Starting point is 00:46:27 My wife loved the year I picked the word serve because I was serving at home a lot and she loved that. And so each year you pick this word that's meant for you. I don't really pick it to be honest. I am open and around Christmas New Year's, it always comes because I always pick my word for the New Year. And I encourage everyone to do it. You pick a word and then find a way to write it down or keep it front
Starting point is 00:46:48 in the center. So it reminds you to live that word for the year, do it with your family, do it with your friends, really powerful. New Year's resolutions don't last. We pretty much give up the habits by the end of January, but one word sticks. One word allows you to focus. And we now have millions of people doing one word around the world, actually. It's been a lot of fun to see all the stories, all the amazing teams that do it together, and the stories of how people chose their word and how it really impacted them in the course of the year. I know I'm different because of the words I have picked throughout my life.
Starting point is 00:47:21 Still was a word I picked one year to find more stillness connected, surrender. Purpose was my first word I ever chose and that drove me to live with more purpose. It's so powerful, you know, like this is it's just an easy tip, but just having one word that you kind of let guide you, I'm gonna have abundance be my word I think this year. And although it's already March because of COVID it feels like January, so I think I'm going to have abundance be my word, I think this year. And all the ho it's already March because of COVID, it feels like January. So I think I'm okay, right? I love that. That's a great word of abundance because so many people have a scarcity mindset.
Starting point is 00:47:53 And so having that abundance mindset is so important now more than ever. Yeah, completely. Okay. So I want to close this out to respect your time. My last question is going to be about relationships. And it's going to be about your wife, because you've been together with your wife for quite a long time.
Starting point is 00:48:10 And I know that you invest a lot in your relationship. How do you guys keep things strong? And how do you make sure that over the years, you guys still have like a romance and a great relationship as you guys get older and your kids get older and things like that. We've been married now 23 years, so she almost left me way back when,
Starting point is 00:48:29 and now 23 years later, and we have a really strong relationship. We wrote this book, Relationship Grit, came out during the pandemic. We wrote it having no idea that a pandemic was coming, also wrote the Gordon before the pandemic from December 25th to January 8th right before the pandemic was coming,
Starting point is 00:48:45 having no idea. And it's about overcoming fear, stress, and anxiety, which is wild. And so, these two books sort of backed it back, and we wanted couples to stick together through tough times, because that's something that we did. It's not always gonna be fun. Sometimes you are gonna fight.
Starting point is 00:49:01 We have fought a lot over the years, but our four Cs are essential to building a great relationship and they're in the book and it's communicate. You got to make time to communicate because if you don't, negativity will feel the void. So, find time to communicate. Even if you're both busy, you're both working, you got the kids. You got to make time to communicate. Catherine would always make sure that I sat down and communicated because I wasn't a great communicator and she would make me communicate. Connect. Got to take time to connect. We got home and just even yesterday, my last night, I just don't really feel connected. You've been, you know, I went to this thing with Jay Glazer the other day with MVP and I was seeing some other friends and and really busy doing a lot of things and and we didn't really have time
Starting point is 00:49:43 to connect. And so last night we took a walk and we walked for an hour and we just talked while we walked. We came back right away in deeper connection. So that's essential to make time to connect. My wife will also tell you and she wrote about this in the book. It's important to have physical intimacy and connection, I would say. That's a big part of our success as well. My wife is someone that is open about that
Starting point is 00:50:06 and she's always telling her friends, like, your husband's unhappy. He's sort of angry because he need to have sex with him. She'll tell him that. And her friends are like, that's it. She's like, I'm telling you, that's why. He feels neglected. Sure enough, she'll do that and they feel more connected.
Starting point is 00:50:23 I'm not saying that well, is a cure all? There's a lot of issues. Don't be a jerk, guys. You got to be nice. You got to be loving. You got to be kind. Maybe a wife doesn't want to have sex with you because you're a jerk. But that goes back to communication, connection, and then connect at a deeper level.
Starting point is 00:50:37 When you connect, you produce oxytocin, which is actually a love chemical that actually binds you together. And so in a safe relationship, a loving relationship, it's essential to have that as part of the relationship. And my wife on the today show said, flirt in the kitchen. She told ladies to flirt in the kitchen. She's like, if it gets boring, you're in quarantine.
Starting point is 00:50:56 Make it exciting. Like don't expect it to always be exciting. Make it exciting. Go on date nights, find times to flirt. When I'm on the road speaking before COVID, my wife would send me these texts, I can't wait for you to get home. I'm so excited to see you.
Starting point is 00:51:10 Well, that made me excited to see her. So that was important to flirt and to, I always say I'm married to my mistress. Like I don't have a mistress because my wife's one and the same. So that's great. So the connection is important. Commitment.
Starting point is 00:51:23 It's not always gonna be your way. You're not always gonna get what you want. You have to serve and sacrifice to build a great relationship. It's about we before me, put the other person first. So you have to find ways to commit to the other person. It's not about, don't keep score. When you keep score in a relationship, you will both lose. So it's not about keeping score.
Starting point is 00:51:43 Cause one time, she's to be doing more than you. A lot of times, other times you're going to do more than her. Do not keep score. It's a give and take and you both have to commit to the relationship and to each other. Like we're going to stick together. We're going to commit to this. We're going to work at it. We're going to invest in it. Because if you don't invest in it, you're not going to have a good relationship. So you got to do that. And then finally, care. You got to make time to show that you care. And sometimes it's the small things that mean the most. Like, hey, can you look at this for a second, honey?
Starting point is 00:52:12 Hey, can I show you this? Hey, I want to tell you about this. How many times I need to groceries brought in? I'm too busy. I can't help you there. I don't have time for this. And when if we do that, and we're not taking the time for those small sacrifices, the research shows it's more likely
Starting point is 00:52:29 your relationship will not do well. Couples that actually make these small sacrifices, 85% more likely to stick together. If you do these small little sacrifices to serve each other to be there for each other, to show that you care. Amazing. I'm so glad you went through those tips
Starting point is 00:52:45 because honestly, I'm seeing my friends getting divorce left and right, having breakups left and right because of COVID. So I think everybody needed that advice. The last question that I ask, oh my guess, is what is your secret to profiting in life? Well, real quick, on the relationship group, we do have a free action plan.
Starting point is 00:53:03 So we did this because we want couples to do it. So I don't want people to get divorced. So just before we've saved three marriages so far that we know of, we've got an email from that they read this book and they are sticking together. One guy just sent me a picture of his family. I'm a cation after they stopped the divorce papers. So they worked at it, they're on vacation with the family.
Starting point is 00:53:22 It was like the best feeling in the world to see this do the action plan stay together. All right, sorry, I had to say that first because they're action-pensed. I'll put it in my show notes. No, it's great. Yeah, we want people to do it to stick together.
Starting point is 00:53:32 Because we're seeing a lot of people get divorced too, right? They're not making it through quarantine because if you had a little small gap in your relationship and some issues, quarantine made that gap a canyon if you never saw a relationship. So you either became more during that time together or you became a less. The gap got wider or it got closer together.
Starting point is 00:53:52 And so if it's wider, it's okay. You can still bring it back closer together. Stay together. All right, the last question. My secret to profiting is, I would say, it's the message from the carpenter, three words, love, serve, and care. I always say don't focus on building your business.
Starting point is 00:54:10 Focus on loving, serving, and caring, and your business will exponentially grow. And if you invest in the love for your customers, for people, your staff, your team, if you serve others, it's about helping them grow. It's not about you. You coach them, you team, if you serve others, it's about helping them grow. It's not about you. You coach them, you guide them, you mentor them, you make it simple and clear for them,
Starting point is 00:54:32 guide them along the way. People want three things from you and your business, three things, make you clear and simple for me, right? Coach me through the process and give me the confidence on making the right decision. This was from a client who spent millions of dollars in market research to figure out what their customers wanted. And once they told me this at this big event
Starting point is 00:54:49 I was speaking at, I said, this is the same thing every customer wants. So make sure you're serving your customers, serving others. And we talked about showing that you care. When you know someone cares about you, you wanna do business with them, you refer them and tell everyone. So for me, it's been, I do really care about people. I love what I do and I am here to serve. I am here to serve. As a result of that,
Starting point is 00:55:10 my business has continues to grow exponentially. But it's not all smooth rides, right? You have to also stay positive, overcome the negativity along the way with optimism and belief. But ultimately, the love, serving care, that drives you to do what you do. And then you get the fruit of that by investing in the root. Love, serve, and care. I love that. That is amazing advice. Thank you so much, John.
Starting point is 00:55:34 This was such a great conversation. I had so much fun. Where can our listeners learn more about you and everything that you do? Thanks for having me. I really feel honored to share this and just love reaching all of your young and profiting people. You can go to John Gordon.com, j-o-n, Gordon.com, Twitter, Instagram, at J-o-n, Gordon 11. I would love for people to share with me like one thing they got from this podcast or what's their word. If you picked a word, I'd love to know the word that you picked and why you chose it. But
Starting point is 00:56:02 again, how are you? Amazing and thanks for having me. Amazing, and I love that call to action. Everybody picked their word. It's March, but it's April, but it feels like January. So, see, I don't even know what month it is. It's April, but it feels like January. So let's pick our word. Thank you so much, John.
Starting point is 00:56:17 This was awesome. Thank you so much. Thanks for listening to Young and Profiting Podcast. If you're a new listener, make sure you subscribe to this podcast so you never miss an episode. John was absolutely amazing, don't you guys think? For me, the most memorable part of this episode was when John mentioned that we need to be like a coffee bean. When you drop a carrot, egg, and a coffee bean into a boiling pot of water, they all face the same adversity. Boiling water.
Starting point is 00:56:45 But each of them reacts differently. The carrot goes in strong, hard, unrelenting, and then once it's subjugated to boiling water, it softens and becomes weak. The egg is fragile to begin with. It has an outer shell, and it protects its liquid interior. But once it goes through the boiling water, it becomes hard and stiff. The coffee beans are different. Once they hit the boiling water, it becomes hard and stiff. The coffee beans are different. Once they hit the boiling water, they change the water.
Starting point is 00:57:09 When adversity knocks on your door, how do you respond? Are you carrot and egg or a coffee bean? Are you the carrot that seems strong, but then once pain and adversity hits you will to become soft and you lose your strength? Or are you like an egg where you're fragile, you have a fluid spirit, but if death or a breakup or financial hardship occurs, do you become hardened and stiff? Or are you like a coffee bean, where you actually change the hot water, the very circumstance that brings you pain. When the water gets hot, these coffee beans, they release fragrance, they release flavor, they get better, they make the water better.
Starting point is 00:57:44 If you're like a bean, when things are at their worst, you They get better. They make the water better. If you're like a bean when things are at their worst You actually get better and change the situation around you When the hours of the darkest and the trials are the greatest. Do you elevate to the next level? How do you handle adversity? Are you a carrot and egg or a coffee bean? I personally know that I'm a coffee bean and if you guys know my story from 2020 It's obvious that I'm a coffee bean and if you guys know my story from 2020, it's obvious that I'm a coffee bean and I'll always strive to be a coffee bean for the rest of my life and I bet a lot of my young and profitors feel the same. If you liked this episode and want to learn more from another incredibly smart, best-selling
Starting point is 00:58:18 author, I encourage you to listen to my interview number 33, shoot your loon shot with Safi Bikal. It's actually one of my favorite episodes. Here's a clip from that episode. What you want to do whenever you have kind of a situation that there's some fair amount of uncertainty and you don't really know. For example, should I do X or should I do Y or should I do Z with my life? Absolutely. In those situations, what you want to do is plant a bunch of small seeds.
Starting point is 00:58:49 Spread your bets. Make a bunch of little bets. So, do a little bit of X. Find ways where you can do a little of X, a little of Y, a little of Z. You plant those seeds. You don't plant one seed and then dump a ton of water on it and hope it grows. You plant a bunch of little seeds, water them all equally, and it will become clear to you over time and probably quite quickly which one works for you.
Starting point is 00:59:13 Like if I think I tried, let's say when I left my company, I planted a bunch of seeds. Well, I was talking a couple companies about this sort of advising thing, talking about some investors about this sort of investing thing and then doing a little bit of writing. And I planted a bunch of seeds. And then within months it became clear to me, I just enjoyed this one particular seed. That flower was growing faster and bigger and more beautiful than all the other ones. And that's when you know like, oh, I got it. So you absolutely want to get your feet wet.
Starting point is 00:59:46 You want to get a little bit of experience in a few things because they won't all work out and nothing is exactly the same. You just don't have any data points. You don't know what it's going to be like until you try it. And what you want to do is gather those data points so that you can make a better decision in a few months
Starting point is 01:00:04 or whenever it is. Again, that's number 33, shoot your Loon shot with Safi Bakal. As always, I'm going to shout out a recent Apple Podcast review to close out the show. Podcast reviews are the number one way to thank us. Please drop your review on Castbox, Podbean, Podcast Republic, or wherever you listen to this podcast. This week's out goes to voices of change. A podcast for everyone. Don't let the title fool you. Young is relative.
Starting point is 01:00:31 All of us are young in some areas. Hala has a unique talent for teaching us and inspiring us, regardless of what age we are. Her wisdom and ability to draw the best out of others inspires me each time I hear her talk with anyone. Subscribe, learn, love. I completely agree. Younger profiting podcasts is for all ages. In fact, one of my biggest regrets is calling it Younger Profiting Podcast because I think it turns off a lot of older listeners. And a lot of my super fans are actually over 50 years old. I would love to hear from our listeners of all ages, especially if you're over 40, drop us a review, let me know how you're liking Young and Profiting podcasts.
Starting point is 01:01:11 If you found value in today's show, make sure to leave us a review on Apple podcasts or wherever you listen to this show. It's a very effective way to support us. It is the number one way to thank this team. You can also show your support by sharing this podcast with your friends, family, and on LinkedIn or Instagram. You can find me on Instagram at Yap with Hala or LinkedIn, just search for my name, it's Hala Taha. And now I'm on Clubhouse and I'm hosting rooms there every single day.
Starting point is 01:01:37 You can follow me at Hala Taha and I'm also hosting a lot of live episodes on Clubhouse and they've been amazing. I absolutely love those episodes. Big thanks to the app team as always. This is Halia signing off. Are you looking for ways to be happier, healthier, more productive and more creative?
Starting point is 01:01:58 I'm Gretchen Ruben, the number one best-selling author of the Happiness Project. And every week, we share ideas and practical solutions on the Happier with Gretchen Ruben podcast. My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness without
Starting point is 01:02:29 spending a lot of time, energy, or money. Suggestions such as follow the one minute rule. Choose a one word theme for the year or design your summer. We also feature segments like know yourself better where we discuss questions like are you an over buyer or an under buyer? Morning person or night person, abundance lever or simplicity lever, and every episode includes a happiness hack, a quick easy shortcut to more happy. Listen and follow the podcast happier with Gretchen Rubin.
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