Young and Profiting with Hala Taha - Jordan Harbinger: Build Your Social Capital | E57
Episode Date: February 18, 2020Build and spend your social capital wisely! This episode of YAP is sponsored by Podcorn, a marketplace connecting podcasters to amazing sponsorship opportunities. If your a podcaster looking to moneti...ze or brand wanting to share their story, head over to podcorn.com. Today on YAP, Hala chats with Jordan Harbinger, “The Larry King” of podcasters and social dynamics expert who has been doing his podcasting thing for over 12 years. Jordan started out on “The Art of Charm,” podcast and now he hosts “The Jordan Harbinger Show” which is one of the most popular podcasts in the world, and was awarded the Best Podcast of 2018 by Apple. Listen to #57 to learn how to care for your network to make it stronger than ever, and get Jordan’s key practicals to boost your confidence and ace your first impressions. As a bonus, we’ll also dig into podcasting and cover topics like how he studies for his guests to why most podcasts fail. If you liked this episode, please write us a review! Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
This episode of YAP is sponsored in part by Shopify.
Shopify simplifies selling online and in-person
so you can focus on successfully growing your business.
Sign up for a $1 per month trial period at Shopify.com slash profiting.
Booba one will save you on all your eats.
Savings can't be beat.
Up to 10 percent of your order.
Join Booba one and save $0 delivery fee and percentage off discount subjects to older minimums and participating stores. Taxes and other fee sell apply. This episode of YAP is sponsored by PodCorn, a marketplace connecting podcasters to amazing
sponsorship opportunities.
PodCorn allows me to be strategic and find brands that make sense for my upcoming topics.
For example, I have a show coming up with Real Estate Guru Ryan Sirhunt.
And so I was able to search for brands in the Real Estate space
who may be interested in sponsoring that specific show.
And I already got my first sponsorship.
It was so easy.
Podcasts of all sizes,
can browse and choose opportunities right on the platform.
You set your own rates and collaborate with brands directly
without any exclusivities. The best part is with Podcorn, there's no middleman.
I've worked with boutique ad agencies and I'm either paid late or not at all.
It's a terrible experience, but with Podcorn I can rest easy that I'll be
protected and compensated for any work that I do. You'll never give up any
rights to your podcast and the great folks at Podcorn are here to support you every step of the way. If you're a podcaster,
head over to podcorn.com slash podcasters to learn more. That's podcorn.com slash
podcasters. And if you're a brand looking to get your story exposed, podcorn can
be a great opportunity for you. Reach consumers who aren't just tuning in to
tune out. Podcas listeners are actively engaged,
making your ads super effective compared to other methods.
Find the right voices and get matched to podcasts that fit your brand.
Head over to podcorn.com to learn more.
You're listening to YAP,
Young and Profiting Podcast,
a place where you can listen, learn, and profit.
Welcome to the show.
I'm your host, Hallitaha, and on Young and Profiting
Podcast, we investigate a new topic each week
and interview some of the brightest minds in the world.
My goal is to turn their wisdom into actionable advice
that you can use in your daily life, no matter your age,
profession, or industry.
There's no fluff on this podcast, and that's on purpose.
I'm here to uncover
value for my guests, people who are much smarter than me on their given topic by doing the
proper research and asking the right questions. If you're new to the show, we've chatted
with the likes of XFBI agents, negotiation coaches, self-made billionaires, sleep psychologists,
CEOs, and best-selling authors. Our subject matter ranges from enhancing productivity, had to gain influence, the art of side hustles,
and more.
If you're smart and like to continually improve yourself, hit the subscribe button, because
you'll love it here at Young & Profiting Podcast.
Today on the show, I'm chatting with Jordan Harbinger, the Larry King of Podcasters and
social dynamics expert who has been doing his podcasting thing
for over 12 years.
He started out on the Art of Charm podcast and now he hosts the Jordan Harbinger Show,
which is just a couple years old and was awarded the best podcast of 2018 by Apple.
In this episode, we'll talk about how to care for your network to make it stronger than
ever, we'll get Jordan's key practicals to boost your confidence and ace your first impressions and we'll
dig into podcasting covering topics like how he studies for his guests to why
most podcasts fail. So I can't believe that you got best podcast of 2018 I would
like die to have that title. How did that feel? Well first of all they don't tell
you that that's gonna happen. They're just like you you hear about it from your friends, like people go, Hey, congratulations. And
you get like a text message from Australia at four o'clock in the morning. And those
people who've been up, they're like, Hey, I just checked the listings and I saw the press
release from Apple. Congrats on being listed as best of 2018. And then you get up and make
a pot of coffee and you check your texts and you're like, Oh, right. Okay, that's pretty
cool. I didn't know that was going to happen. Then you check and make sure
that they're not wrong and they didn't get somebody else that sounds like you, which probably
happens to you a lot given that your name could like, there's probably other people with that name
that are like 39 or 59 year old dudes who live in Dubai or something. And then I checked that
and I was like, wow, this is really cool. I better take screenshots before they figured out that I don't belong here, which just
kind of goes into my imposter syndrome that never goes away for a lot of people.
And I took screenshots and then put it in every single piece of marketing materials ever
once I got confirmation from Apple that it wasn't a weird mistake that was going away.
Oh my God.
Like what an amazing accomplishment.
And so you've been podcasting for over 12 years, which
means that you've been podcasting since around 2008.
And I actually in 2009, 2010, I used to do a lot of internet
radio shows.
I used to work at Hot 97.
I was Angie Martinez's assistant.
And I used to have internet radio show
is on the side.
And podcasting back then, I didn't even
know what podcasting was. So how did you find side and podcasting back then, I didn't even know what podcasting was.
So how did you find out about podcasting?
And I know you started off as a lawyer,
so how did you end up being a podcaster?
So I started talking about my,
well, actually, let me even back up.
I decided I was gonna be a lawyer
for the sole reason that I was unable to get a job doing pretty
much anything even with a four year degree from the University of Michigan.
And that was terrifying.
And of course, what you do when that happens is you panic and you ask everybody for advice.
And then you get highly unqualified advice like from your, in this case, my aunt who was
like a gym teacher saying, you should be a lawyer because one time you argued with me when
you were 13 and like clearly you like arguing become a lawyer.
By the way, not good advice.
Don't, don't do that.
And I went to law school because that was highly recommended by a lot of other people just
because it's something to do.
And by the way, none of those people were attorneys.
And I applied to law school.
I got into law school.
I studied really, really, really hard because everybody was super smart. It was a really good law school. It was the University of Michigan. I felt
like, again, in Postor Syndrome, I don't belong here. I'm got to be like the bottom of the
barrel. I'm going to fail out all this stuff. And I ended up getting a job at a Wall Street
firm because I worked my buns off and I realized, uh, oh, everybody at this firm works really
hard. Everybody's really smart. I'm probably surprised, surprised, and posture syndrome.
I'm going to get fired if they see me a lot.
If I'm around a lot, they're going to realize I'm the guy who slipped through the cracks
and doesn't belong here.
I better go and figure out a way to minimize my footprint, which is actually not the best
idea.
It's not how you handle it becoming.
You need to become a high performer and live and own it
and not like hide, but I was like, I'll hide,
I'll work from home.
So I asked one of the youngest partners
why he was never in the office thinking,
oh, he must work from home.
And so if I figure out how to work from home,
I won't get fired and I'll be able to last longer here,
maybe that extra time that I buy
will buy me enough time to figure out what the hell to do at a big law firm like this to not get fired and be valuable.
And so what happened was he actually told me not only is he not working from home, he's actually not even working to bill hours most of the time he's generating business for the law firm, which blew my mind. I'd never even heard of that. I just assumed at age 26 or whatever that people looked up law firms in the yellow pages
or something, but no, it's not really how it works at the multi-million dollar deal level
with investment banks and corporate clients.
So I said, oh, you're developing business for the firm.
Well, how do you do that?
And he said, it's about your network.
It's about who you know, who knows you, who knows likes and trusts you.
He didn't put it in concise terms like that, but he kind of communicated that to me and I thought,
okay, so if it's not just about working really hard,
for sure it is, you have to work your butt off.
But if that's not enough,
if being smart is also not only enough,
if working hard and being smart together is not enough,
what's the secret sort of third competitive advantage
that I'm gonna get?
Because I can work hard.
I have two brain cells to rub together, as my mother would say.
But I'm not really that well networked.
I don't have a competitive advantage.
Everyone here is really smart.
Everyone works really hard.
What do I do?
So I needed to create a network and I had no clue how to do that because nobody ever
taught us networking and relationship development skills.
I thought networking was like showing up to a party
with business cards and being like,
hey, if you need a lawyer, give me a call
and like smoking a cigar and then driving off
in my rules right.
So I had no idea what was involved.
So I spent the next, I don't know, 13 years now,
but in the immediate term, the next few months
to years working on
everything that I could find with networking.
And I took like Dale Carnegie classes and red books.
And what I realized was, if you're not getting a million dollar, a multi million dollar
law deal, it's not because you didn't look them in the eye and have a firm handshake.
You're like, it's not because you didn't smoke that shoe on that cigar and drive off in your Rolls Royce. It's because people don't really know like
and trust you, but some guy in a sweater vest teaching a Dale Carnegie course at the YMCA,
he can't articulate that. He can't help you. There's a reason he's teaching Dale Carnegie
classes part time at the YMCA or the learning addicts. Like not to belittle those guys, they
were great help to me in the beginning, but they
got me to like this C level, and I needed to be at like the A level to really create
relationships that were going to be meaningful to a top wall street firm period.
So I started reading books on psychology, human performance, what causes people to know,
like, and trust you, influence, which is nonverbal communication tactics.
And this is early, like early odds, 2007, 8, you, influence, and nonverbal communication tactics. And this is early, like, early odds,
2007, 2008, 2009, 10, up to now.
So back then, there weren't, like,
well, first of all, YouTube didn't exist.
So there weren't YouTube channels, like, charisma
on where they teach some of these skills.
There weren't companies like what I do at the Jordan Harbinger Show
and what I did with my old company,
which is since erupted into a giant mess.
We don't even talk about that anymore.
But like, there was nothing like this.
And like, I ended up teaching not only law firms and lawyers what I was doing, but after
I left the law due to the economic downturn, thank God, best thing that ever happened to
me.
And I'm probably the only one who can say that.
But like due to the economic downturn, I ended up teaching it like the Central Intelligence
Agency, the US military special forces special operations, MI6 over in England, which is
their spy agency, their intelligence agency, I should say. And corporations like LinkedIn,
Facebook, Apple. So I got really lucky in that I started studying something that I thought
everybody else knew, but it turns out some people were naturally good at it. And everybody
else was just kind of screwed. And I was like, whoa, whoa, whoa, whoa,
I learned this very piecemeal deliberately,
and I started talking about it.
Before I started talking about it with corporations,
though, I started talking about it with lawyers,
and I found that law firms were kind of like,
we don't really care,
some of our people are good at this,
and some of our people are not.
And then my friends started to realize that they could apply it to dating and that turned into a multi-million dollar
company, which I have since left. So you alluded to the fact that you got let go, I believe,
during the financial downturn from your firm. I mean, it was kind of like that. It was just
to correct the record here, you're mostly right, but it was kind of like, hey, you all should get another job, all like 63 of you in this class.
We're not going to let you go, but you're probably not going to be here because the firm is closing.
But it wasn't like, you're as much of a schmuck as you always thought you were Jordan.
Get out.
And you weren't like single doubt, yeah.
Yeah, it was like everybody, this is a sinking ship, go find another job.
And I was like, yo, lo, I'm just gonna do my show
cause' law sucks.
Yeah.
And so you dealt with that failure
and then you started the art of charm
with your partners and it was super successful.
And then you guys had a falling out.
So how do you deal with failure?
Because you obviously have the ability to like,
you know, get back up on your feet.
Now you have like a bigger podcast than the former
and you're doing much better things.
And I couldn't tell you what your partner's names were, but I know your feet. Now you have like a bigger podcast than the former and you're doing much better things than I couldn't tell you what your partner's names were, but I know your name.
So how do you deal with failure? How did you get back up on your feet?
Yeah. So the old company that I literally just settled a lawsuit with because they tried
to sue me from starting this. So I have like a nice little zip up on that. I will tell
you hands down the best thing that ever happened to me other than leaving
my law job was leaving that company.
And I should probably leave it at that.
There's a reason you don't know anybody else that worked there.
And the reason is because what we do at the Jordan Harbinger show is all of the right things
that made the former company great with none of the ridiculousness that might come with having certain people in an organization.
I got a tread pretty lightly here for a good reason.
I totally understand.
I got to keep it classy.
But what we've done with the Jordan Harbanger show, I thought when I left that company,
I thought I am so screwed.
I spent 11 years building a show, a company, I should say, I have to start over
from zero. And I kind of pulled a Jerry McGuire where I was like, you know what? I'm sick of
this. I'm leaving who's coming with me. And the answer was literally everyone pretty
much except for my current partners. And that turned out to be a massive blessing because
I was able to take my entire team with me to the Jordan Harbinger show.
So I didn't have to like retrain people, but I did have to start what I thought was going
to be from scratch with my audience.
And as it turned out, my network was the best insurance policy that money cannot buy.
And what I mean by that is I made 140 phone calls.
I think like the first two weeks that I was out of my,
you know what?
And I said, here's the switch, I'm in trouble, man.
And all of these, literally hundreds of people
stepped up and I said, what can I do?
And I said, publicize the Jordan Harpinger show,
throw me anything that you can in terms of that.
And tell one to two people in your circle
what has happened to me. And let me know that you can in terms of that and tell one to two people in your circle what has happened to me.
And let me know if they can help because I can't call everyone.
So I would call 100 people and then like 300 people would blast their email list, have
me on their podcast, make an announcement on their show.
I couldn't have purchased that amount of publicity if I'd had $2 million in straight up cash in my garage or under
my mattress.
It was my network that came and rescued my bacon.
And that was something I never, nobody ever says, there's a phrase called dig the well
before your thirsty.
I think it's a book by Harvey McKay.
And even before that, it was out before that.
It's like an African proverb or something like that.
Dig the well before your thirsty.
The problem is nobody ever thinks, you know what?
There's a damn good chance I'm gonna be thirsty pretty soon.
Everyone's like, that'll never happen to me.
And I was definitely in that camp.
I was like, oh, dig the well before you're thirsty.
You know, you don't wanna call on relationships
and then be needy and I'll get into all that
in a second and the how-tos.
But nobody thinks my life is gonna just implode.
And then I'm gonna have to figure out how to start from scratch because one, it rarely happens. But nobody thinks my life is going to super just implode.
And then I'm going to have to figure out how to start from scratch
because one, it rarely happens, thank goodness.
And two, nightmare scenarios are pretty rare.
Just like people whose houses get destroyed in an earthquake,
maybe they're insured for that in California.
But a lot of us are just like, well, the odds are slim.
That's why I only pay a few hundred bucks a year in insurance
because I can replace a couch.
You know what I'm saying?
Like, you don't expect this type of thing to happen.
It's no good way to live, but when it does, if you've dug the well, you are going to be
okay.
If you haven't, you have your work cut out for your year screwed.
Yeah, so let's talk about that.
It's really important to kind of throw out lifelines to your connections when you don't
need them so that when you don't need them
so that when you are in a pickle, you can call on people and they won't be like, oh,
you're just calling out of the blue.
I don't really want to help you.
You're just showing up out of nowhere.
How do you sow the seeds for your community and ensure that when you do need help, you
have the connections there for you?
I love the term lifelines.
I've got an online course that I give away for free
about networking called six-minute networking and maybe we can plug that like that and or something.
One of the first exercises, I don't think it's the first, it's one of the first, it's called
layoff lifelines. And so I love the term lifelines. What this exercise is is find, make a list of like
10, 15 people where if you got laid off today, who would be on that list of like, oh my gosh, I better call my old boss. I better call that guidance counselor from school.
I got to call my neighbors dad for growing up because he was successful entrepreneur and I know he's got like a multinational companies on the board or something, I better call my, did it, did it, these people, like make that list now and reach out to them now
because if you get laid off today,
that phone call is like, hey Jim, how's it going?
Yes, so do you know where I can get a job
because I don't know where my next meal is coming from
and they're like, whoa, we haven't talked in like eight years.
Yeah.
I wish you well, but if you heard of like hotjobs.net and you're like, no, help me.
But if you reach out to them now and you have no agenda and you're like, Hey, look, Jim,
it's been eight years.
I have been garbage at keeping in touch.
I like to keep my network going as I get older.
I realize how important that is.
I know you're a successful entrepreneur.
I should have learned.
I should have taken the opportunity to learn from you 10 years ago, but I didn't anyway, what's
new? I, you know, do you still live in Michigan? Nothing, no agenda, just keeping in touch.
And then you literally keep that relationship going. Is that person more likely to help
you after two years of, oh my gosh, Jordan, of guy who I talked to once every three to six
months? Or is it like this dude who
comes out of nowhere?
And if you need a better analogy or metaphor, think of it like this or example, I should
say think of it like this.
Old friend from high school says, hey, howell, what's up?
And you're like, oh, hey, what's going on?
Jordan, I think you were in my bio class.
And I'm like, yeah.
And you're like, you're in your head, you're like, uh, Urbale for Scientology.
Like where are you going to tell me what you are trying to get from me because it sure as hell isn't like
what's going on? I heard you have a chihuahua. Like you want something and I am suspicious until I
find out what that is. But if I just reach out and I say, Hey, I'm reaching out to people because
I've been crap at keeping in touch and I have kids and I'm 40 and I'm socially isolated and it
looks like you're successful.
What's up?
And then you're suspicious, but then in a month when I send you another message, you're
less suspicious.
And then in six months after six other messages or two years after 10 other messages,
you're like, that's just Jordan.
He just keeps in touch and he's a nice person and he's got a career and he's fine.
Yeah.
Then if I'm like, uh oh, I've got a big problem.
You are a million times more likely to help me because I haven't tried to hide the ball.
I haven't tried.
I didn't use you for something.
I've been keeping and maintaining a relationship in a way that required very,
frankly, very little investment from the other than giving a crap about somebody
other than myself for like five minutes a month, right?
Yeah.
So you have two practicals that I think really, really nicely to this. The first one
is creating lists for your different types of people that are in your network. And then
I remember hearing something about Connect 4. Do you mind just sharing that advice with
our listeners? Yeah. So Connect 4 is something I do every single day in the morning, usually
weekdays, honestly.
It's not always for people. Sometimes it's one or two, but I scroll, I open up my phone or
I message or whatever. I scroll all the way down mostly to the bottom. And there will be text
threads there because it's sorts by most recent as you are aware. I go and I find somebody where I'm
like, oh my gosh, this date on this thing is like 7, 12, 2018. What is this guy doing? He's like a YouTuber that I ran into at a
convention and then we ended up splitting an Airbnb because the hotel res fell through.
Like people like that. Or just a friend that you've lost track of or lost touch with.
And I'll say, hey, what's going on? I've done a bad job keeping in touch. Or I say, hey,
it's been like a year or two.
What's news with you?
I had a kid.
I got married.
I'm not sure if I told you that.
I moved up to NorCal.
I know you were in LA or you still out there.
What's the latest?
No rush on the reply.
Just get back to me whenever you can.
And I'll go through why that script is important.
But a lot of times those people will respond and go,
Jordan, oh my gosh, I haven't heard from you in forever.
Yeah, the last time we saw each other
was at that conference in San Diego with a hotel res
fell through.
And you know, you get the conversation going, usually it falls off after three or four
texts because we both have lives and we don't really, there's not a whole lot going
on there.
But I keep that refreshed.
And that it makes sense.
It's really easy.
It's really scalable.
It doesn't take up time.
I was going to do somewhere else.
Like this is, you can do this between sets on the whatever machine at the gym and the It's really easy, it's really scalable. It doesn't take up time. I was going to do somewhere else.
You can do this between sets on the whatever machine at the gym in the morning.
This is Starbucks coffee line drill activity.
This is not something that takes half an hour.
Takes like two minutes.
The reason I do that is because those are your weak and dormant ties.
If you re-engage those, what you'll find is most of them will either not reply fine,
or they will reply and nothing will come of it.
It'll be like, yeah, I'm reviewing VR gear on YouTube.
Cool.
If I ever run into anybody as a good connection, I'll make that intro later, but whatever,
usually nothing.
But one out of, let's say, like 10 or 20, which is a few every week, if you're doing four
people a day.
What happens is someone will hit me up
like in two months and go, hey Jordan,
do you ever do speaking?
And I'll say, yeah, why?
You were top of mind because we talked the other day
and I'm walking into my annual sales meeting
and we're looking for a keynote speaker.
We've got a $20,000 budget.
It's in a nice resort in Florida.
Would that be something you're interested in
because I'm throwing a few names in the hat.
And I'll be like, yeah, I would love to do that.
You will get opportunities like that.
And sometimes they'll say, hey, do you know anybody
I can hire for XYZ job?
Maybe I'm not looking for a job.
But maybe someone else in my network is looking for that.
And then I have an opportunity to help the person
who just texted me and asked,
and I have this amazing opportunity for somebody else in my network who may be as a graphic designer
and it will be super grateful to have a corporate client that I just grabbed out of thin air.
And I make that introduction and it cost me nothing.
I mean, it cost me seconds of my time.
Yeah, totally.
And I think this is what you call social capital, right?
Yes. Did you just define what that is. So social capital is essentially referral
currency. So a lot of people will object to the whole networking and
relationship development thing and they'll say something like, oh, well, I
don't have time to design free websites for people because I always say give
without the expectation of getting anything in return. ABG is kind of what the
name of that is.
The instead of ABC always be closing,
like what's in it for me,
it's ABG always be giving or always be generous.
What's in it for other people on my network?
So from that perspective,
I'm building referral currency as much as possible.
So the people who object and say,
well, I'm a web designer,
I can't just help people for free
and design free websites. I'm not asking you to do that. If you're a graphic well, I'm a web designer. I can't just help people for free and design free websites.
I'm not asking you to do that.
If you're a graphic designer, you're a web designer.
I'm not saying make free graphics for everybody who texts you
and says, I got a friend that needs graphics.
What I'm saying is connect people in your network
with other people in your network.
That's what makes it scalable.
That's what makes it scalable for you.
If you have to build a free website for somebody,
that might only be a Saturday afternoon.
You only have so many of those to give to somebody for free.
And then if 99 out of 100 people never help you back,
your investment ratio is pretty, your ROI is bad.
But if I'm introducing people
and I'm helping both of them mutually,
now I'm helping two people instead of just one
and I'm doing it in a way where I could do that a hundred times a month before I even
make it dent in my calendar and my available time and my work day.
I'm making dozens of introductions now each month.
And it's just people saying, wow, Jordan, I owe you one.
And stuff shakes out of that, like you wouldn't believe.
Speaking gigs, the sales thing that I just gave you was a real example. Somebody the other day said, Hey, I really appreciate you hooking this
up. By the way, the company that you got me a job at is producing a reality TV show.
I through your name in the hat, now I'm hosting a show potentially like that came out of
nowhere, quote unquote, nowhere. I've had people where I've helped them figure out which
neighborhood to live in in Los Angeles by introducing them to people that live in
that neighborhood.
And then finding out that they now work at like Spotify so they can hook, you know, they
got me a feature in Spotify, like that stuff is real.
And it looks like I'm just getting lucky, but in some of that is luck, but the majority
of it is I happen to just roll the dice thousands of times
a year by making introductions and getting a good impression from a lot of people.
And those people are like, that Jordan guy is not bad.
He got me this job.
That Jordan guy is not bad.
He introduced me to my wife.
Like that is good referral currency.
And it comes back and pays you back.
Even if the ROI is 99 times out of 100, not coming back, that one time in 100 where somebody
does give you something is fine because the whole hundred times cost me nothing.
Totally.
I have a very similar strategy.
I really think that you should never try to hoard your network.
The minute that you're hoarding your network, it's because you're insecure and you feel
like you can be replaced.
But in fact, it just only makes you stronger to introduce you to other people because you
become more valuable to them. And then they feel like they owe you something to introduce you to other people because you become more valuable to them.
And then they feel like they owe you something for introducing you to this opportunity and
they'll think about you the next time.
You have a cool strategy called the double opt-in introduction.
I never heard of it before.
I heard it from you.
So would you mind sharing that?
Sure.
So the double opt-in introduction.
And by the way, before I dive down that rabbit hole, I will say that you're right.
If you hoard your network at atrophies,
so think of your network like a muscle
that gets bigger with you,
it's not like a pie that once it's eaten, it's gone.
I see a lot of people that don't understand this,
and that's great, but there's a lot of people that don't.
They're like, ooh, I don't wanna use that connection right now.
And it's like, well, okay, when did you meet
the CEO of such and such?
Three years ago, do you honestly think that they remember you at all? They don't. You haven't reached
out to them. You haven't kept in touch. And even if you have, you haven't fed them any
deals. Like, introducing, you have to be somebody who's good enough to be introduced.
So you're not just like, oh, yeah, I know the CEO of Disney. Let me introduce every
time Dick and Harry to Bob, Bob, Iger, like not a good idea.
But if you're like, hey, Bob, you know, I wouldn't bug you, but this person's a superstar
and they just, their contract is ending at this radio station.
Who's the person at ESPN that signs new talent?
You should get ahold of this guy.
He'll be like, wow, this Jordan guy's really looking out for me.
You do that two or three times.
You've built referral currency.
If I go, ooh, I don't want to bother Bob Iger about this,
I'm not going to help this other guy get a career at ESPN.
I'm useless now.
Look what you semi, I'm quiet.
So are the rest of the seven billion people on Earth,
they're not in his inbox, who cares?
Yeah.
So you have to use your connections,
you make them stronger.
Otherwise, you just have somebody's email address
and you're just praying they remember you.
That's That chance.
So the double opt-in, what this is,
this is where you ask permission from both parties
to make an introduction.
Let's say that you are a sportscaster
or something like that and your contract is ending
with I Heart Radio and you wanna move to a Disney on station.
I don't know, they might own that.
I'm not sure.
So, let's see, you want to move to that.
And you tell me like, hey, this is coming up.
Can you introduce me to somebody over there?
I get a hold of the right person
who's in charge of that radio division for you.
I don't just go, hey, radio CEO.
My friend, Hal, a C C'd here really wants a job.
And then that guy's like, okay, not the right person for this.
I left six months ago, I'm retired, nice to meet you.
Sorry to waste your time.
I look like an idiot.
Or they're like, Hala's emailed me 17 times.
I don't really like her.
I'm not gonna do this.
Thanks for making it, so I have to now respond.
I'm sure that's not sure everyone likes you,
but like you don't wanna throw the monkey on their back
because they're just gonna get annoyed
every time they see you thinking like great,
now I've gotta explain my way out of this.
Or they say, yeah, we already know each other.
In fact, she's sitting across the table from me
right now working by, you know,
like all of those make me look dumb,
they don't help the other person,
and they don't help you.
So what I should do is email and say, Hey, see important CEO guy.
My friend, Hala, her contract's about to end.
I'm not sure if you know her already.
She's top notch talent.
She really wants to be a sportscaster and do live radio announcing, are you looking for
this?
Who's the right person to get in touch with?
Feel free to say no if now is not the right time.
They come back and say, Yeah, I would love to do that.
The person that you're supposed to meet is Daniel.
I'm gonna go ahead and CC him here.
Then I come back to you and I go, hey, good news,
Hala, Daniel, CCed here is the right guy to talk to.
He's interested in making it happen.
Y'all can leave me out of the chain from here out.
Glad I could help.
Now, if they say no, which is everyone's first question,
what if they say no, then I come back to you solo.
And I say, hey, Hala, I did reach out on your behalf.
Now is not the right time.
They're not hiring anybody or they're not looking
to expand in this department.
I'll let you know if I have other ideas of people,
but now is not the right time.
That way the other person doesn't have to say no to you.
Yeah.
That's an awkward position.
And they're gonna get annoyed if I put them in that position. They can say no to me. That's an awkward position and they're going to get annoyed if I put them
in that position. They can say no to me because we're buddies. Like, nah, I've seen so-and-so's
work. It's rubbish. It's not a good fit for the brand. I don't have to then go back and
go, hey, he hates you. Sorry. I can go back and say now is not the right time. And I don't
have to say the right time is never because your work sucks. Like that's something that doesn't
matter. Yeah. Unless, unless we're on a feedback, unless we're cool like that, but we're probably not.
So you don't want to throw the monkey on someone's back.
You ask each party and then when you get yeses from both sides, then and only then do
you connect people, that will save everyone headache and it signals professionalism.
People will go, this Jordan guy does not waste my time.
He gets it.
Yeah, I think that's like super great advice.
Hopefully everybody finds that valuable.
From my research, we do a ton of research on Young and Profiting podcasts.
I found out that you were actually a very socially anxious child.
And so you didn't just like, you know, one day had all this confidence.
And a fellow podcaster, who's my friend, Mark Metri, he wanted me to ask you
what your top social anxiety and
shyness tips were. Young and profitors, do you have a brilliant business idea but
you don't know how to move forward with it? Going into debt for a four-year degree
isn't the only path to success. Instead, learn everything you need to know about
running a business for free by listening to the Millionaire University podcast.
The Millionaire University podcast is a show that's changing the game for aspiring entrepreneurs.
Hosted by Justin and Tara Williams, it's the ultimate resource for those who want to run
a successful business and graduate rich, not broke.
Justin and Tara started from Square One, just like you and me.
They faced lows and dug themselves out of huge debt.
Now they're financially free and they're sharing their hard-earned lessons with all of us.
That's right, millionaire university will teach you everything you need to know about starting and growing a successful business.
No degrees required.
In each episode you'll gain invaluable insights from seasoned entrepreneurs and mentors who truly understand what it takes to succeed.
From topics like how to start a software business without creating your own software,
to more broad discussions such as eight businesses you can start tomorrow to make 10K plus month,
this podcast has it all. So don't wait, now is the time to turn your business
idea into a reality by listening to the Millionaire University podcast. New episodes drop Mondays
and Thursdays, find the Millionaire University podcast on Apple Spotify or wherever you get
your podcasts. Oh, yeah, I was a shy kid. And that's a whole can of worms. I would say if there's, if this is
a teenager or somebody that's pathologically shy or like going through growing pains or whatever,
I would say go to therapy because you don't even know what the reasons behind that are. Look,
if you're in middle school and you're shy, congratulations, like that's pretty normal. But if you're shy because of trauma, abuse,
you're an only child and you've never been good at making friends, like that's worth seeing
a professional and figuring out what's going on there. But if it's just like, eh, I moved
to a new town, join things like sports teams, join activities. I would make a list of things
that you want to learn, like Italian cooking.
Let's say you're an adult, because that's what we're talking about.
You want to learn Italian cooking, you want to learn how to play lacrosse or whatever.
Make a list of those things, find classes or leagues in your area, and then just tick those
off.
Because let's say you want to learn Italian cooking.
Great.
I take an Italian cooking class.
Do I meet someone there who shares that hobby?
Yes, maybe.
If not, okay, I've learned Italian cooking. I didn't Italian cooking class. Do I meet someone there who shares that hobby? Yes, maybe. If not, okay, I've learned Italian cooking.
I didn't waste my time.
What's a waste of time is like hanging out at some bar,
trying to meet alcoholics or whatever
that hang out there all the time.
Are you making friends?
Not really.
Do you have a common hobby?
Not really.
You hate being there and they go there all the time
to watch a game and you annoy them.
Like, that's not good.
So make a list of skills you want to learn,
go learn those skills, meet people
in those specific activity groups.
That's good for people who move to a new town
or something like that.
Also sports leagues are great for that
because it forces you to interact with people.
You know, and it builds camaraderie
with other people in a way that causes you to
build real friendships based on those commonalities,
not some sort of weird forced things.
Like that's why speed dating is kind of a joke.
You can meet people you're attracted to that you don't hate right away, but let's be
real.
People don't do it unless they're desperate.
And the reason that they do it then is because it's like the last option they have.
It's far better to meet someone through your social circle because they're vetted and
they have mutual friends, which means they probably have similar values, which means they probably have similar outlook on life.
Like that's much better.
So you wanna screen for that.
You don't wanna, like dating online,
which everyone now does, great,
but it's obviously less of a win
than meeting someone through a friend
or meeting someone through a common activity
because it's far more pressure and it's far less effective.
Yeah, totally.
I think that's really good advice.
I know that you are a confidence expert.
And first impressions are really, really important.
I actually did my first podcast episode like two years ago
on first impressions.
It was like basically like an audio book.
I did so much research.
And after that episode, I realized that first impressions
are probably one of the best life skills that you could learn how to do.
Well, I heard that you have this drill that you do, a doorway drill that can help you build
confidence, and I was hoping you could share that with us.
Sure.
So if you're watching this on video, I look like I'm hunched over and in a murder basement.
So I mean, don't judge me based on that.
But when you go through it,
so most people will say like,
all right, my first impressions no good.
What do I say?
What do I do?
That is not really how first impressions work.
A lot of people think their first impression
is made when they open their mouth,
not really the case.
Your first impression is made non-verbally.
And we know that because it,
well, let's put it this way.
Test it for yourself.
Next time you go to the mall, look around you. Are you getting first impressions from people
that are not talking with you? Okay, I think, yeah, we are, right? Like, you're walking
down the street, you're walking through the mall, you're thinking tall, short, attractive,
scary, punk, alt, whatever, hipster. Like, you're getting first impressions. Your brain
can't, even for people to think they're not judgey, your brain is literally hardwired to judge. It's a safety mechanism.
It's kept you, you know, the human race alive. So I don't care like what's how woke you
are. You're still doing that. And your first impression is made nonverbal. You can prove
that to yourself if you don't believe me from the example. What we want to do is create
a positive, open and friendly, confident first impression. And the way that we do that is by being upright, so stand up straight, shoulders back, you
know, chest up, chin up, smile on your face.
You don't have to exaggerate it because you'll look really silly.
You'll look like a moron.
But you have to do that and you have to remember to do that every time you walk into a room.
Well, that's the trick, right?
Like great.
I now have to remember to do this 24-7, totally unrealistic.
I say anchor it to something
that is a memory trigger, like a doorway. So anchor it to a doorway. Now every time you enter a
room, usually through a doorway, you'll be upright, positive, open, confident, friendly, whatever
sort of positive adjective you want to throw in there, you'll have good posture, you'll have good
nonverbal communication to the room that you're open positive, confident, friendly, whatever you want.
Now, the trick is anchoring it to a door.
You're going to forget that, like, two seconds after you hear this, because you go through
doors all day.
So, grab some Post-it notes and put them up at eye level.
You don't have to write anything on them.
Just get those little green ones that are always on clearance, because nobody buys them.
Put them up at eye level in the doorway.
Then when you walk through a door, you'll see that little post-it note and your brain will
go, wait, what is that?
It's called a pattern interrupt.
It's like a he-cheesy hypnosis thing.
It'll interrupt your autopilot thoughts.
Like, oh, I got to go downstairs and make some macaroni and cheese.
Like, you'll see that, and you'll go, oh, right, that.
I got a green post to know.
What was that for?
Rhyr rhyr.
Going through the door, open upright, positive, confident body language.
You'll remember to reset your non-verbals as you go through that door.
So put it up at your door in your room, your office, the bathroom you use, whatever.
The beauty is you can throw it up at work and a blank post-it note is not going to attract
too much attention.
You can leave it up.
It'll be up there for three months until the gender finally says like what the hell is
this and takes it off.
So you can do that.
And the reason that this is important is not only do you have good, nonverbal first impression,
but it's a self-reinforcing set of skills because once people see you as open positive,
confident and friendly, they will treat you like that. You know, if you've got your nose
breath in your phone and you're getting coffee, the breeze is going to be like, hey, can I help you?
Knowing they don't want to bother you, you're texting, it's very important, you're very important,
man. Right, they won't want to bother you. you're texting, it's very important, you're a very important man, right?
They won't want to bother you.
But if you come in and you're beaming, smiling,
looking friendly and open, engaging them,
they're going to be engaged with you,
and that will continue to train you
how you are perceived by others.
And what we know from science and psychology
is that the way that others perceive us
also informs our own behavior.
So it's positively reinforcing.
If people treat us like we're open, positive, confident, and friendly, we will start to
act more positive, open, confident, and friendly, which will cause other people to, again, be
more of that way with us.
And we will eventually be able to almost program the entire room to treat us better and
to treat us as high status, so to speak, because those are
high social status behaviors.
So you can do that and then you don't need post it notes because you're realizing that,
wow, I get treated pretty damn well when I create a good first impression, which I'm now
doing automatically because every time I do it, I get a reward, a cognitive reward, and
that people are good to me.
You can train and retrain yourself to do that, and then you don't need posted notes anymore.
By the way, that drill is in six minute networking.
So if that was all like, wait, what happened?
Go into six minute networking and you can get it.
He's got so many great resources.
I agree.
It's so important to actually build the habit
because then when you're in a high-stake situation,
you're in a job interview, you're public speaking,
you're not thinking about your body language.
You're just doing it naturally because when people think about
their body language, it tends to get really awkward.
I definitely would agree to build the habit and make it more of a natural thing than something
that you actually have to think about, but that's going to take practice and hard work.
It's true.
If you start thinking about your body language, because a lot of people go, that sounds
like a lot of trouble.
I'm just going to remember it when I go to this cheesy cocktail mixer.
So they walk into the mixer and they're like, hello people, I'm here to be open and confident
and friendly.
And everyone's like, okay, this guy's a little weird, but whatever.
And you start talking with people.
And then you feel yourself slouching.
So you go, oh my gosh, I got to stand up straight.
I got to have open and upright positive, confident, not verbal communication. And then you do that. You're proud of yourself. And then you go, oh my gosh, I got to stand up straight. I got to have open upright, positive, confident, nonverbal communication.
And then you do that, you're proud of yourself.
And then you go, oh crap, what are they talking about?
I totally tuned out, because I was trying to straighten up
and smile and I was looking around,
and I'm clearly not present.
Oh crap, I just did it again.
I'm talking to myself, and my internal dialogue
is drowning out what this person is saying.
And then pretty soon they're like,
I have to go to the bathroom because you seem like
a serial killer, and I don't want to go to the bathroom because you seem like a serial killer
and I don't want to talk to you anymore.
So they run, not walk away from you.
And you're like, oh, this Jordan Harbournjer crevpe
doesn't even work.
And the reason is because it has to be relegated
to the level of a habit.
It has to be subconscious
or you are going to look like a weird alien robot
that has never seen a human before.
Yeah, because if you're not present and not paying attention,
they're going to think that you're weird and you're because if you're not present and not paying attention, they're going to think
that you're weird and you're awkward and they're not going to know why necessarily, but
they're going to feel it and not want to be there anymore.
I am going to be a little bit selfish and let's move on to podcasting.
So you are like a podcasting guru.
You were one of the top podcasters in the game.
You've been doing it longer than most people.
You're not like a celebrity who became a podcaster.
Your podcaster who became a celebrity,
which is kind of a rare thing.
Celebrities and air quotes on that last part.
But yeah.
I think you're a celebrity.
I appreciate that.
You really are.
Everybody I talk to you knew who you were.
So I think you're a celebrity.
Sweet.
I'm like you.
I research my guess.
I don't just like do it off the cuff.
A lot of my other podcasters, I have tons of podcaster friends because I'm a connector. I research my guess. I don't just like do it off the cuff. A lot of my other podcast,
I have tons of podcast or friends because I'm a connector. I like to connect with people.
And I study for for my episodes. I study 10, 20 hours and I heard as I was researching you that
you do the same. I listen to other interviews. I read books, blogs, anything that I can find,
social media posts. I really do my due diligence and I have a team who helps me to decide multiple brains on the project.
So I'm wondering, like, is there anything that you do that you think that I don't know
about in terms of researching a guest?
I bet there is.
So I've got my little secrets, but I'll tell them to you.
Okay.
Yes, I read the book.
I think a lot of people, when they read, they skip the
dedications and they skip the appendix or whatever it is, not the appendix, the
epilogue or whatever comes after that. You got to read the dedication. And I know
there's a good example of why this is important. A friend of mine, he told me to
interview this infectious disease specialist. This is years ago now. And she was an
African-American woman super, super sharp.
And he's like, yeah, she's really interesting, get her on your show.
So I grabbed the book and I read the book.
And she had said something in the dedication like, thanks to my parents who adopted me,
I'm paraphrasing, who adopted me from Africa.
And now I've got the chance to like go back and help the entire continent, whatever, something like that.
And I was like, oh, wow, this informs her entire reason for doing the work that she's doing.
Like she was adopted out of this third world situation.
Now she's a doctor.
She wants to go back there and help improve the standard of living for all of these children in that continent.
Well, my friend didn't read that.
And when he heard my interview, he was like,
dude, I had no idea she was adopted from Africa.
And I was like, yeah, that's like literally the entire reason
why she got into this line of work.
After the interview, she's like, yeah, nobody brings that up.
And I was like, that's because they're not reading it.
They skipped a chapter one, or they don't read the book.
So of course, they haven't seen the dedication to your parents
that explains why you do what you do.
They literally don't do it. Since it's not on your website bio, which
is like where most people begin and end their prep, they miss it. And I was like, you
should consider putting it in your website bio because it's an amazing story. And it informs
what you do. She was like, yeah, I'll look into that and I'll do that someday. Whatever.
There's a lot of stuff like that. Other things that I do other than reading the actual complete book and not trying to be all clever and hack the book, I will look on Amazon,
look at the negative reviews, but look at most helpful. Because positive reviews, yeah, great,
sort by most helpful, no matter what, you'll get a good critique, a good review on good reads and
Amazon. Good reads is where readers leave reviews of books. But on negative reviews,
sort by most helpful, because you won't get the one that's like, damage when it came in the mail, socks can't get refund.
Like, that's what you see in one star reviews for books on Amazon. But if you sort by most helpful,
often you'll find something that's like, hey, I wanted to like this book, but as a fellow infectious
disease specialist for the United Nations, here are the top 10 things that I think are wrong with it.
And that is gold, because it's not in the book.
And that's the point of why the negative review from this super well credentialed person
is actually accurate.
Like, hey, this is not correct.
Or, hey, there's political bias in here that you didn't even see because it's really
insidious.
And this critique is written by somebody who's the other expert in the field of that that person is in.
Another thing I will do is actually reach out to other experts in that field.
So if you're interviewing an infectious disease specialist, don't just be like,
yeah, everything this person said is true. Go ahead and find somebody else that doesn't work at the same
company. Er is in the same hospital as them and say, have you heard of this person? And if you're interviewing big names,
they'll be like, yeah, that's like the OG so and so
of our industry.
And you go, are you a fan?
If so, why, if not, why not?
And sometimes it'll be like, well, you know, I don't know much about him, but I know my
boss hates him.
And I'm like, can you, would you mind asking why?
And sometimes it's like, yeah, they went to med school together and he stole his girlfriend.
But usually it's not that. Usually it's like,
you know, he totally jacked a bunch of public patents and now charges a bunch for what should
be like medically freely available and isn't innovative at all. He's just the guy who's
the best at getting publicity for his specific brand of medicine or his specific brand of like
whatever you want to call it.
And he's actually doing more harm than good because you sort of like rubbing all the science
away from this really noble cause.
And you get these awesome little critiques from people that you're not going to get if
you're just reading their stuff.
Remember, if you want real information, if you want to get the truth, you can't have one
source.
That's that person. That's ridiculous.
A journalist would never do that.
But podcasters aren't journalists.
They'll be like, yeah, screw it.
I'm just going to read your bio and take everything
as gospel. Thanks for coming on the show.
I think that's great advice.
I'm definitely going to take into account a lot of that.
So we're similar podcasters in that we do interviews.
And I often interview people that I don't know much
about their space. And that's why I do all the research and try to be often interview people that I don't know much
about their space, and that's why I do all the research
and try to be prepped so that I can say something smart
when we're having the conversation
and ask the right questions.
Did you ever do like a class on like improv
or anything like that to help you just be more present
and know how to respond and keep the conversation going?
Yeah, I did.
I took a couple of improv courses, probably at UCB back in the day. And they were
cool. I had a lot of fun. The problem with places like UCB, in my opinion, my super amateur
opinion is that they're full of real comedians that are actually funny. So during improv one
and two, they don't care. They're, it's a bunch of schmows. It's taught by people that
know what they're doing. But once you start getting further than that, it's like, okay, here's what your first
improv show is going to look like.
And I'm like, hang on, not going to be a professional improv or like join the club of people
that like hang out here every week and do shows.
And that's okay.
But you're kind of done at that point.
Like they, there's no moving up from there for a lot of these improv
places because that's kind of the funnel to get you into their like groups. So I didn't
move up very far, especially in Hollywood because I don't. I'm not going to be on the
next like big sitcom. And you'll see people at those those improv theaters that are legit
great. I highly recommend improv as a skill set, but you have to be careful of kind of what you
expect from it because if you go to a place that you think is the best because it's ground
links and it has a great reputation, it will be great, but you are going to be outgunned
after like the second level and then you might not be getting anything from it because everyone
else is like a professional.
It's like going to karaoke in Hollywood,
you ever do that, you go to karaoke in Hollywood
and everyone's like straight off the voice
and is like a professional singer,
except they can't pay their bills
because singing doesn't pay the bills these days,
but they like did backups for Christina Aguilera
and you're like, I'm drunk and I wanna sing Journey
and they're like get outta here.
Yeah.
I've been trying to find a good improv class
but I guess I'll have to keep looking.
When you first started your podcast, like I said, it was back in like 2008.
You were kind of like the only game in town.
There was like 800 podcasts.
Now I just checked the stats yesterday.
There's like 850,000 podcasts out there.
So how would you stand out today as a podcaster? So the good news is only about
300,000 of them are active. So you're competing against 300,000 podcasts, not all 862,000 or whatever
the actual number is. That doesn't, that's called comfort for most people. The way that I stand out
is I do, I'm not particularly talented as like a comedian host. Like my show is not comedy.
Anybody with better connections can book better guests than me.
So that's, but I work on my network.
So that helps in terms of guest booking.
I make sure that my show was really tightly produced.
You know, I don't cough in my show and then leave it in there.
I don't go, hang on, I gotta go to the bathroom
and then like leave the 30 second to a minute and a half
depending on whether or not you wash your hands, pause in the show like I don't do that
I edit that out my producer does and I also do a bunch of the aforementioned show preparation that really helps because a lot of people don't do that
That's what makes you a commodity. It's like why should I listen to you? I do 20 hours of prep for the interview
Name one other person that does that they're like're like, that's probably a lot. Okay.
All right.
You got me on that one.
So I don't have to be the funniest.
I don't have to be the most dynamic.
I don't have to have a list celebrities on all the time.
I can out work most people in terms of the interview quality, then having just a basic
level of broadcasting skill plus my work ethic is enough to help there.
If you're super funny, then lean on that.
But most of us are never going to be the funniest, so we have to skill stack.
I can be medium low funny or just low funny, but not super serious.
I can be super, super high in terms of the amount of prep.
I can have super, super high production, but not as high as like reply all that has musical
transitions between each segment and like crunchy gravel sound effects when they're telling
a story. You know, I don't have to go there,
but I can stack the level of funny,
the level of production, the level of prep,
the level of my guest, the level of my ability to market.
All of those things can be medium,
but when stacked together, it's a pretty tall stack.
It's called skill stacking.
You're not gonna, you don't have to be the funniest.
You don't have to be the best marketer.
You don't have to be the best broadcaster.
You don't have to have the best ability to get a guess to like cry on, on stage or on
the mic.
But if you stack everything together, you are uniquely good.
Well, maybe you are uniquely good with what results you have.
And then you try to gradually improve each of those particular vectors or skills.
So you work on your humor with improv.
You work on your production by hiring the right people
or learning it yourself.
You work on your network to get good guests.
If you try to be like,
I'm gonna be the best at XYZ,
you've got your work cut out for you
because world class in any one area is really tough.
But to be world class in a mixture of three to four areas
is a lot easier because of the laws of pro sheer probability.
You might not be the best basketball player because of certain skills, like one skill
here.
But if you're a good leader, Andrew, pretty good at free throws, Andrew, pretty good at
dribbling, Andrew, pretty good at passing.
Andrew, reasonably fast.
You're in the NBA, dude.
Yeah.
You know, like you're good.
But if you're just a great team captain, but you suck at everything else, well, we got
a lot of those.
If you're great at free throws,
but you always slam the day in ball against your foot
and it goes off bad amounts, you're not making it.
You have to skill stack.
That's what I do to stand out.
And that's what literally everyone listening
or watching should do to stand out at work.
Podcasts aside, stand out at work by skill stacking.
Are you the smartest person in the office?
No, but you show up on time, you stay later,
you work really hard.
Oh, and you've got a network
so you're not to bring in business.
Oh, and you set up the software solution
so that this workflow is better.
And you speak German.
Okay, now you're valuable.
You're no longer replaceable by the other guy
who just works an hour longer every day.
Totally.
We talk about skill stacking a lot on the show.
I had Scott Adams, who's a creator of Dilbert.
Yes.
And he was like, I think he's the first one
who coined skills stacking.
And then Dan Schwabal, also, we were talking about skills stacking.
It's such an interesting concept.
And it's so true because today, it's so hard
to be the best at something like that.
Such an unachievable thing to do.
But if you put like a set of skills together in a unique way,
then you have like a unique offering
that you can provide value to people.
So I think that's like one of the biggest takeaways
of my podcast like I've ever had period.
Yeah, I like the skill stack in term.
I think it has got Adams and he's right.
Like I think his example is I'm not the funniest.
I'm not the best cartoon artist.
I'm not the best marketer.
I'm not the best writer. But he's like cartoon artist, I'm not the best marketer, I'm not the best writer, but he's like, when I add my medium high of those skills
together, I have the world's most successful syndicated cartoon.
Exactly.
Ever.
Exactly.
So we were just talking about how there's like only around 300,000 active podcasts.
Most people like end after like seven episodes.
Why do you think that people lose steam when it comes to podcasting or why podcasts just fail in general aside from not prepping?
Most people have no idea how much work it is true. So they do this thing where they're like, oh, I'm on episode seven
And I only have like 300 downloads per episode. How many downloads do you have for episode Jordan? Oh, okay. Oh wait
I'm never gonna get there. Um, I'm done because people will start a show and I hear this all the time.
And it's not just randos.
There are celebrities who have their managers and agents sitting in a room with me and
they're like, Jordan, we're really not worried about bringing traffic to this show because
we've got so and so and his new movies coming out next week.
So we're pretty sure we can drive traffic fast forward like three months.
They've quit.
And I go, what happened?
And they go, yes.
So he was only getting like 18,000 downloads per episode.
And he was like, look, man, I got a film Avengers.
I'm out, you know, or like there are Fox News commentators.
So they're not going to sit around and do a show that pays them 600 bucks in episode.
Like they're just not gonna do it.
And I'm like, I told you that you have to work hard and do this.
And they're like, yeah, well, she tweeted it.
That's like, well, nobody gives a crap about your stupid Twitter.
Yeah.
Like nobody cares.
Did she tweet it literally every single day?
Did she engage with all of her fans there?
Did she then put that on Instagram?
Did she repurpose this?
Did you buy $40,000 a year and add traffic and drive it to the show? Oh, no, she tweeted
it twice. Of course, you failed. Of course, you freaking failed. Podcasting is like the
great equalizer. You can have Will Farrell, who some people love, some people don't. He
did a show called Anchorman. They're not renewing that. Why? Because it didn't do as well
as it needed to do. And it might have gotten a ton of downloads
But it didn't get enough to satisfy the people making it
Yeah, and they couldn't afford to keep doing it. There are a lot of and I'm no shade on Will Ferrell at all
I'm just giving it as an example. There were plenty of people from major news networks that started podcasts that have
Zero interest in the audience is dead.
Why?
Why isn't the top podcast, why isn't the top 10 Anderson Cooper?
Where is the Oprah podcast?
Oh, it's in the top 200,
but it's not even in the top 100 most of the time.
Why, it's Oprah.
It's freaking Oprah.
Yeah.
People are less interested in what she's doing on a podcast
than they were on daytime TV in the 90s.
Oh well, you get other people where you're like, wait, the number one podcast is a
comedian named Joe Rogan who talks about psychedelics and then like makes smoke rolls up a J. I don't
get it. I get it. He's engaging with his fans. He's engaging in the topics that people want
to hear. He's not coming on and taking something that they do on CNN literally every day
that any broadcaster can do.
And being like, now you can download this.
Like no thanks.
The reason I'm downloading Joe Rogan or Jordan Harbinger or Halle Taha is because I don't
want to see what a buttoned up newscaster is going to read off a teleprompter today because
that crap is what my mom watches.
Yeah, totally.
I totally agree.
So, so that recipe doesn't work. And big media companies are dying.
They are buying up shows like crazy because you can't just walk into podcasting and be a
celebrity.
Look at the biggest YouTube channels.
There's a lot of vloggers, but there's a lot of celebrities.
You know, there's a lot of like late night show clips and stuff.
Look at social media accounts.
What's a huge social media account?
Every celebrity has one.
Yes, there are some influencers, but look at podcasting, the biggest podcast. None of them are celebrities,
almost none. It's really 100 has a handful of actual celebrities in it. Period. And those
are the most popular shows in the world. And you probably wouldn't even recognize those
people if you saw them on the street, which is so cool. Podcasting is awesome. I'm
so happy that I started this journey, honestly.
So we're out of time.
We probably have about another five minutes.
A question that I ask everybody on the show
is what is your secret to profiting in life?
And this doesn't have to be just about money.
Yeah, you know, what's my secret to profiting in life?
Quote unquote is making sure that I prioritize, this sounds so cliche.
Let me stop.
I was going to say prioritize what's really important to me, like spend time with my family.
No, okay.
That's true, but everyone says that, so I'm not going to say that.
Profiting in life, you know, I realize that over a certain amount of income, science,
literally like actual data
shows that you're just not that much happier.
Like billionaires are really happy,
but between like, and I'm not even exaggerating,
between like one million and like 500 million,
you have like this marginal increase in happiness
that is basically almost too small to even measure.
How much more work is it to get from like your $200,000
a year income to like your, to like $200 million?
It's an enormous amount of life altering
never see your kids work for most people,
for 99.9% of people.
So why do that if you're not actually going
to be any happier, right?
So I basically said, okay, I've got income goals.
My wife's on board with these.
If we hit these numbers,
we can retire at a certain point that's early enough
to like really spend just most of our time
with our kids doing whatever we want.
My business becomes a hobby,
and I don't have to worry about the numbers,
I don't have to have like a marketing department,
you know, I can really chill.
I can do like one episode a week because now I'm making passive income off of interest of a
million dollars a year and I'm 50.
Right?
I don't want to miss my kids high school in college or miss my kids elementary and high
school years because I'm grinding to make 300,000 instead of 250.
You have to get those numbers beforehand
because if you don't set those goals,
what happens is you go,
oh man, I'm making 350, 400,000, here we come.
I'm making 450, here we come.
And then pretty soon your kids are like,
yeah, dad, my dad was really busy,
but it was awesome because I had like three cars.
I mean, you know, like what?
And then you retire and you're like,
I'm rich and nobody gives like what? And then you retire and you're like, I'm rich
and nobody gives a crap, except for you.
So that is amazing, amazing guidance. It's so important to know your priorities, to know
where you want to spend your time and lifetime is your most valuable assets. So you've got
to spend it wisely. Where can our listeners go to find out more about you and everything
that you do?
So I'm on the Jordan Harbinger Show.
It's a podcast.
If you're listening to podcasts, I do have you too, but JordanHarbinger.com slash YouTube,
but I only put like one in 10 of my episodes up there.
The Jordan Harbinger Show is also on Spotify or anywhere you listen to podcasts, Apple,
of course, and all that jazz.
And at JordanHarbinger.com.
And I would love it if people would come and listen to the show and find something that makes them smarter,
because that's what my show is really about.
Yeah, his show is awesome.
I would highly recommend it.
Jordan, I look up to you so much.
Thank you so much for coming on Young & Profiting Podcast.
It was such a great conversation.
Thank you so much.
That was fun.
Thanks for listening to Young & Profiting Podcast.
Follow Yapp on Instagram at Young & Profiting.
And check us out at Young & Profiting.com. If you enjoyed the show, don't forget to write us a review or comment on your favorite
platform.
Reviews are the number one way to thank us, especially if you read a review on Apple
podcasts.
And be sure to share this podcast with your friends and family and on social media.
Thanks again to Podcorn, our sponsors of the show.
If you're a podcaster looking to monetize your podcast or brand looking to share your
story, head over to podcorn.com to learn more.
You can find me on Instagram at YappwithHala or LinkedIn just search for my name, Hala
Taha.
Big thanks to the app team, producer Shiv and Peter and the rest of the gang.
This is Hala, signing off.
Are you looking for ways to be happier, healthier, more productive, and more creative?
I'm Gretchen Rubin, the number one best-selling author of the Happiness Project.
And every week, we share ideas and practical solutions on the Happier with Gretchen Rubin
podcast.
My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft.
That's me, Elizabeth Kraft, a TV writer and producer in Hollywood.
Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture,
and our own experiences about cultivating happiness and good habits.
Every week we offer a try this at home tip you can use to boost your happiness without
spending a lot of time energy or money.
Suggestions such as follow the one-minute rule.
Choose a one-word theme for the year or design your summer.
We also feature segments like know yourself better where we discuss questions like are you an
over buyer or an under buyer? Morning person or night person, abundance lever or simplicity lever,
and every episode includes a happiness hack, a quick easy shortcut to more happiness.
Listen and follow the podcast happier with Gretchen Rubin.
cut to more happy. Listen and follow the podcast happier with Gretchen Rubin.