Young and Profiting with Hala Taha - Replay: How to Start and Grow Your Own Podcast - Hala Taha returns to Business Made Simple

Episode Date: December 22, 2021

Over the last year, podcasts have exploded in popularity, becoming a powerful marketing tool. Podcasts are a great way to engage with and build your customer base, but starting one can seem like a huge undertaking. That's exactly why Hala Taha, host of the Young and Profiting podcast and founder of YAP media, was invited back to the show. She joins Donald Miller to coach you through developing a podcast strategy from start to finish. Hala also reveals which social platform you and your business need to be utilizing to increase engagement and strengthen your customer base. Donald Miller, best-selling author, CEO, and podcast host. Donald is the CEO of Business Made Simple, an online platform that teaches business professionals everything they need to know to grow a business and enhance their personal value on the open market. He is also the host of the Business Made Simple Podcast and is the author of several books including the bestseller "Building a StoryBrand". Sponsored by -  Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations Wealthfront - To start building your wealth and get your first $5,000 managed for FREE, for life, go to wealthfront.com/YAP. Kraken - Visit kraken.com/yap now to learn more or search for "Kraken" in the app store. Social Media:  Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [e-mail] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on Clubhouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com-profiting. Booba one will save you on all your eats. Savings can't be beat. Up to 10 percent of your order. Join Booba one and save $0.00 deliberately and percentage off discounts subject to older minimums and participating scores. Taxes and other fee sell apply. You're listening to YAP, Young and Profiting Podcast, a place where you can listen, learn,

and profit. Welcome to the show. I'm your host, Halla Taha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession or industry. There's no fluff on this podcast, and that's on purpose. I'm here to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and best-selling authors.

Our subject matter ranges from enhancing productivity, had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button because you'll love it here at Young and Profiting Podcast. Hello, so fun to have you back. So happy to be here, Donald Trump, super excited for this conversation.

The reason I wanted to have you back is because everybody, everybody listening to this needs to have a social media presence, wants to have a podcast wants to figure out LinkedIn and has done nothing about it because it's hard. It's hard to figure out. And you at young and profiting, you actually take leaders like me, like the leaders listening to the show, you help them get a social media presence. You help them grow that presence, you help them start podcasts, you help them get on LinkedIn and use these marketing, you know, methodologies, if you will, to grow their business. And so I thought we'd talk to you about best practices.

Let me ask you first, Instagram, Facebook, Twitter, LinkedIn, which is most important, where should everybody start? I think it depends on who you're trying to target, but I think that LinkedIn has some great organic reach still, and there's lots of ways to go viral, grow your audience in an organic way. So I'd say LinkedIn is a great place if you're trying to reach professionals, if you're doing something that is of educational value, that's where you want to play. If you're more visual and you have a brand that might target a younger

audience, maybe Instagram is for you, but LinkedIn has some great organic reach that a lot of people have not tapped. So, if you're business to business, LinkedIn, right? I mean, if you're business to business, that's where you need to start. Well, also business to consumers on LinkedIn. LinkedIn has a great business to consumer side as well, so it's not just B2B anymore. What sort of businesses succeed on LinkedIn? What have you seen? I think that coaches do really well on LinkedIn.

Anybody who does business consulting does amazing on LinkedIn authors do really well on LinkedIn. But the thing is, and I know that probably 90% of my audience feels this way. I'm tapped out, right? You know, here's the honest truth, Haala, and this is a confession, everybody listening. I'm afraid it's going to enter me into relational commitments that I don't have the bandwidth to carry through. So it's not a, it's not a fear of technology. It's not a, you know, it's none of that. What it is is, you know, Don, can you send me a copy of your book or my uncle read your book?

He's a big fan, would you mind recording a voicemail for his birthday? It's that sort of stuff that I just go, I don't have the relational bandwidth to actually respond well. So I'm just not gonna get started. What do you say to somebody like me? Well, for example, what we do at my company is that we generate direct message scripts.

And so I actually have a document that has commonly asked questions in your DMs that we update consistently. So if somebody is always asking for a link to your podcast or a link to your, how do I buy your book? How do I approach you for services? You can actually get your team to respond on your behalf. If you have a canned list of frequently asked questions that we can respond on your behalf,

and then you can have a tracker on the side that notifies you when there's a message that you actually need to respond to, that's high priority. So I would say there's ways to automate and have a process around that so that the direct messages that you get isn't preventing you from growing your brand and growing your business because there are ways to streamline that.

So you can actually draw a lot of this stuff out and then the important leads that you get on LinkedIn could be channeled over to your email and you might get on the phone with that person or whatever. That's what you're saying. Exactly. So basically creating a DM script that a VA can follow. And then either we send them an email to contact or a number to call or a team like mine can notify you that you have messages to respond to. Yeah, in full disclosure, you do this for people. We do. You act as that VA, if you will, and you can handle their LinkedIn account plus Facebook, Twitter,

and all that stuff, right? Yes, and you can handle their LinkedIn account plus Facebook, Twitter, and all that stuff, right? Yes, all Instagram, Facebook, Twitter. But like I said, LinkedIn is where it's at in terms of organic reach. Twitter and Facebook, we kind of, it's just autopilot. There's not many eyeballs that you can really grab from there without paid advertising behind it. So really, LinkedIn Instagram is where we focus most in terms of original content.

What do you mean by organic? I've heard you say organic a few times. And what does that mean in the context of what you're talking about? So basically growing your following with content and through strategies like comment engagement, it's basically anything not paid. So without paying the platform to promote your posts, LinkedIn doesn't even have that for personal pages in full transparency. You can only do that for company pages. So LinkedIn is only organic on personal pages. You can't even do paid.

So anybody who has a following on LinkedIn, grew it themselves. Whereas Instagram, you could do paid, promoted posts, and grow that way, but it's actually very slow and inefficient. And there's other ways to grow on Instagram. And now, a quick break from our sponsors. Young and profitors, do you have a brilliant business idea but you don't know how to move forward with it?

Going into debt for a four-year degree isn't the only path to success. Instead, learn everything you need to know about running a business for free by listening to the Millionaire University podcast. The Millionaire University podcast is a show that's changing the game for aspiring entrepreneurs. Hosted by Justin and Tara Williams, it's the ultimate resource for those who want to run a successful business and graduate rich, not broke.

Justin and Tara started from Square One, just like you and me. They faced lows and dug themselves out of huge debt. Now they're financially free and they're sharing their hard-earned lessons with all of us. That's right, millionaire university will teach you everything you need to know about starting and growing a successful business. No degrees required. In each episode you'll gain invaluable insights from seasoned entrepreneurs and mentors who truly understand what it takes to succeed. From topics like how to start a software business without creating your own software,

to more broad discussions such as eight businesses you can start tomorrow to make 10K plus month, this podcast has it all. So don't wait, now's the time to turn your business idea into a reality by listening to the Millionaire University podcast. New episodes drop Mondays and Thursdays. Find the Millionaire University podcast on Apple Spotify

or wherever you get your podcasts. Your dog is an important part of your family. Don't settle when it comes to their health. Make the switch to fresh food made with real ingredients that are backed by science with NOMNOM. NOMNOM delivers fresh dog food that is personalized to your dog's individual needs. Each portion is tailored to ensure your dog gets the nutrition they need, so you can watch them thrive. Nom-nom's ingredients are cooked individually and then mixed together, because science tells us that every protein, carb, and veggie has different cooking times and methods.

This packs in all the vitamins and minerals your dog needs, so they truly get the most out of every single bite. And Nom-nom is completely free of additives, fillers, and mystery ingredients that contribute to bloating and low energy. Your dog deserves only the best. And Nom Nom delivers just that. Their nutrient packed recipes are crafted by board certified veterinary nutritionists, made fresh and shipped to your door. Absolutely free.

Nom Nom meals started just $2.4040 and every meal is cooked in company-owned kitchens right here in the US, and they've already delivered over 40 million meals, inspiring clean bowls and wagging tails everywhere. Ever since I started feeding my dog Nom-nom, he's been so much more energetic, and he's getting older, he's a senior dog, but now we've been going on longer walks and he's much more playful. He used to be pretty sluggish and sleeping all the time, but I've definitely noticed a major improvement since I started feeding him nom nom. And the best part, they offer a money back guarantee.

If your dog's tail isn't wagging within 30 days, they'll refund your first order. No fillers, no nonsense, just nom nom. Go right now for 50% off your no risk two week trial at trinom.com.sash app. That's trinom.nom.com.sash app for 50% off trinom.com slash app. What sort of stuff do you put on LinkedIn? Because used to it was just your resume, but now you can write articles, you can post videos, what sort of stuff can you put on LinkedIn and what works?

Yeah, so that's a great question. LinkedIn is all about standing out. So a lot of people do LinkedIn wrong. They're sharing articles, which is a big no-no, because you never want to point to a third party platform, because LinkedIn wants everybody to stay on LinkedIn. So once you share an article to like business insider or Forbes, you're telling LinkedIn, I want to bring people off your platform and they're going to deprioritize that post.

So you never want to share to a third party platform and you want to keep it on LinkedIn. So what works really well is big pictures of people and faces, portrait size pictures, the bigger the better, the brighter the better, the more engaged face the better, because people engage with other people. And a lot of people on LinkedIn are only posting text or sharing business stories.

And there's a lot of active users on LinkedIn who are looking to build a community and have a conversation. But I mean, we are describing Instagram. What's the difference? I mean, there are differences in terms of the types of copy that you write. Yeah. So LinkedIn is more value driven. So I have a formula called Hick.

So it's hook insight, call to action. Give me an example of a hook. Sure. So a hook is like, do you want to know a juicy secret? Or, you know, I had the worst day yesterday. Something that's going to make them curious. The other thing that I like to do in a hook is tell the moral of the story. I actually like to put the moral of the story in the hook. So like, I'm thankful for everybody who has told me no. And people like, what? You know what I mean? And then at the end, you could be like, you

know, thank God everybody told me no, you know, don't let rejection stop you from living out your dreams. Or, you know what I mean? Like tie it all back together at the end. So then you go into an insight. And if you can build a story in that at the same time, you're really gonna win.

So if you can have a hook and insight, but in that, give a story that ends on a high note that teaches somebody a lesson. And the key with LinkedIn is that you actually want meaningful content. So it can't be content where you read it and you're like, well, what did I even learn from this? Like, this was a waste of my time. It needs to either make people feel motivated or they need to actually learn something from

that post that's a unique insight that is not often thrown around that they learn something new, like a new phrase or a new concept, and really give value. So on LinkedIn, people read and they want the value. Speaking of people reading, chunky paragraphs don't work. So even though people want to learn something, it has to just be line by line.

You know why? Because the human brain doesn't want to burn very many calories to get what it wants. So it wants something that helps it survive and thrive. And when it sees big paragraphs, it says, I'm going to have to think too hard and it starts weighing an algorithm on whether this is worth it before it even reads the document. So it's literally just a visual cue to say, this is going to be easy to read. And then you'll find that people get a better shot. We talk about that in our copywriting. Yeah, and I think copywriting is one of the best skills that you can have.

Yeah, period. All you want to do is just figure out how can I make this shorter? How can I get the point across without saying too many words? You never want to put in fluff words that don't mean anything. Just what's going to drive the story home and anything else you wanna cut out. It's called Broetry. That's what it's called, this line by line style. I've never heard of that, that's perfect. Yes, it was coined like two years ago by Josh Factor

who was like the first guy who really went viral on LinkedIn and started posting content and he calls it Broetry, because it's just this like casual line-by-line frat boy style of writing, apparently. And the other thing to remember is the call to action at the end. What are you doing to actually drive comments? Because that's what's going to make your post-go viral.

The shares and the comments and the likes. So all that engagement together. If you don't have comments, you're never going to go viral. So you might want to say like tag two friends if you agree or drop a thumbs up emoji. If you agree with this post or let me know what you think about XYZ. I love it. So those are great tips on LinkedIn. Every time I talk to you, you motivate me to go figure out LinkedIn. Okay. Podcasts. Everybody is starting a podcast. I just had lunch with a friend the other day. He wants to start a podcast.

He actually has a great idea for a podcast. I hope he does it. My whole thing with podcasts, because we've been doing this going on four years, it's a lot harder than it seems like it's going to be. I mean, if you don't have the right microphone, you could look like an amateur. And God forbid, if you're not a good communicator,

and then not only, you know, do you have to be a good communicator? If you really want to work, you have to have a good editor. Then you need interesting guests. You don't need famous guests, but you need interesting guests. If you're gonna do guests, you need to decide your format. Are you going to go 15 minutes? You're going to go three and a half hours like Joe Rogan, right? And everybody was like, well, Joe Rogan does this. Well, Joe Rogan is Joe Rogan. One, he's very interesting. He's infinitely curious. And then he's got a list of celebrities on his show. So you're not Joe Rogan. One, he's very interesting. He's infinitely curious. And then he's got a list celebrities on his show. So you're not Joe Rogan. And he also started 15 years.

And also started a long time ago. You know, you're having lunch with a friend, huh? And they say, look, I want to start a podcast. Be honest with me. What percentage? Because you've been, you've been told that probably 30,000 times what percentage do do you go in your head? You don't say that loud. Oh, please don't. How many people are you just like, you're not the person. Is there a group of people that you're just like, you shouldn't do this? I would say like 80% of the time. I mean, percent, you're being honest, 80%. Now everybody who's listening to this, who's had lunges, the things they're in the 20%. So that's the good news. But what is it about them that you just go, you shouldn't do it.

What are you seeing or hearing in them that they make the 80% you shouldn't have a podcast? Because they don't understand that, first of all, you're not gonna make money overnight. You need to realize that it's gonna take a year or two or a lot of investment if you actually want to build your downloads substantially and be able to get advertising and sponsorships or you need to have a converting offer for your podcast.

If you want to make money, if you want to sell your own courses or you have your own business, some people who want to start podcasts who have no business idea around it, I think is set up for failure because if you don't have money to invest in your podcast in terms of the promotion, the media buying, just the quality of the podcast, there's too much competition. Yeah, and it's getting more every day, every day. I bet you there are a thousand podcasts launch every day. Yes, and most people don't get past their seventh episode. Wow. It's called pod fade, it's a real thing.

I love all these new terms. pod fade. I love all these new terms. Okay, so what are you seeing or hearing if they're in the 20% if you're going to know you actually should really do this? Well, if they are willing to invest in their podcast, if they have a great network of connections, like if they already have amazing clients, for example, that they can pull in for their podcast or big names in their network, if they already have a brand on social media and an active audience, that's a great sign, and that's an easy way to drive people to your podcast. What's bad is when people have no audience, no business concept to drive ROI, because podcasting does take investment. If you want to do it right, there's very few people who can

just turn it on and get an active audience. But there are people who have no social media following, who do end up doing really well. I know this guy, his name is Robert Leonard. He has this show called Millennial Investing. And it's a great name. You know, I think a lot of people are googling like Millennial Investing. And there was a niche in that market

He started it three years ago or so and before it really started booming and he has no social media following till this day and gets As many downloads as I do on my podcast and does a great job And it's because he's got a great name and he's got a great topic and there's a demand for it and yeah He figured some things out there Hold tight everyone. Let's take a quick break and hear from our sponsors Hear that sound young and profitors you should know that sound by now But in case you don't that's the sound of another sale on Shopify Shopify is the commerce platform that's revolutionizing millions of businesses worldwide.

Whether you sell edgy t-shirts or offer an educational course like me, Shopify simplifies selling online and in person so you can focus on successfully growing your business. Shopify is packed with industry leading tools that are ready to ignite your growth, giving you complete control over your business and brand without having to learn any new skills in design or code. And Shopify grows with you no matter how big your business gets. Thanks to an endless list of integrations and third-party apps, anything you can think of from on-demand printing to accounting to chatbots, Shopify has everything you need to revolutionize your business.

If you're a regular listener, you probably know that I use Shopify to sell my LinkedIn Secrets Masterclass. Setting up my Shopify store just took me a few days. I didn't have to worry about my website and how I was going to collect payments and how I was going to trigger abandoned cart emails and all these things that Shopify does for me with just the click of a button, even setting up my chat bot was just a click of a button. It was so easy to do. Like I said, I just took a couple of days. And so it just allowed me to focus on my actual product and making sure my LinkedIn masterclass was the best it could be. And I was able to focus on my marketing. So Shopify really, really helped me make sure that my masterclass was going to be

a success right off the bat and enabled focus. And focus is everything when it comes to entrepreneurship. With Shopify single dashboard, I can manage my orders and my payments from anywhere in the world. And like I said, it's one of my favorite things to do every day is check my Shopify dashboard. It is a rush of dopamine to see all those blinking lights around the world showing me where everybody is logging on on the site. I love it. I highly recommend it. Shopify is a platform that I use every single day and it can take your business to the next level. Sign up for a $1 per month trial period at Shopify.com.sash.Profiting. Again, go to Shopify.com.sash.Profiting all lowercase to take your business to the next level today. Again, that Shopify.com slash profiting shopfly.com slash profiting all lowercase. This is

possibility powered by Shopify. Yeah, bam, if you're ready to take your business to new heights, break through to the six or seven figure mark or learn from the world's most successful people, look no further because the Kelly Roach show has got you covered. Kelly Roach is a best-selling author, a top-ranked podcast host, and an extremely talented marketer. She's the owner of Not One, but six thriving companies, and now she's ready to share her knowledge and experience with you on the Kelly Roach show. Kelly is an inspirational entrepreneur, and I highly respect her. She's been a

guest on YAPP. She was a former social client. She's a podcast client. And I remember when she came on Young and Profiting and she talked about her conviction marketing framework, it was like mind blowing to me. I remember immediately implementing what she taught me in the interview in my company and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done, all Kelly has built. In the corporate world, Kelly secured seven promotions in just eight years, but she didn't just stop there. She was working in 95 and at the same time she built her eight figure company

as a side hustle and eventually took it and made it her full time hustle. And her strategic business goals led her to win the prestigious Inc 500 award for the fastest growing business in the United States. She's built an empire. She's earned a life changing wealth. And on top of all that she maintains a happy marriage and healthy home life. On the Kelly Road show you'll learn that it's possible to have it all. Tune into the Kelly Road show as she unveils her secrets for growing your business. It doesn't matter if you're just starting out in your career or if you're already a seasoned entrepreneur. In each episode Kelly shares the truth about what it takes to create rapid, exponential

growth. Unlock your potential, unleash your success, and start living your dream life today. Tune into the Kelly Road Show, available on Apple Podcasts, Spotify, or wherever you listen to podcasts. Hey, ya fam! As you may know, I've been a full-time entrepreneur for three years now. Yet media blew up so fast, it was really hard to keep everything under control, but things have settled a bit, and I'm really focused on revamping and improving our company culture.

I have 16 employees, so it's a lot of people to try to rally and motivate, and I recently had best-selling author Kim Scott on the show. And after previewing her content in our conversation, I just knew I had to take her class on master class, tackle the hard conversations with radical candor to really absorb all she has to offer. And now I'm using her radical candor method every day with my team to give in solicit feedback, to cultivate a more inclusive culture, and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are really receptive to this framework,

and I'm so happy because I really needed this class. With Masterclass, you can learn from the best to become your best, anytime, anywhere, and at your own pace. And we all know that profiting in life doesn't just mean thriving in business. With Masterclass, you can brush up on your art skills or your cooking skills or even your modeling skills. With over 180 classes from a range of world class instructors, that thing you've always wanted to do better is just a few clicks away. On Masterclass, you'll find courses from

many app all-star guests like Chris Voss and Daniel Pink. I've been taking their sales and negotiation classes and I've been feeling like a real shark Pink. I've been taking their sales and negotiation classes and I've been feeling like a real shark lately. I've totally leveled up my sales skills. How much would it cost you to take a one-on-one class from the world's best? A lot. But with masterclass annual memberships, it just cost you $10 a month. I have to say the most surprising thing about masterclass since I started this incredible journey on the platform is the value. For the quality of classes instructors the platform itself is beautiful. The videos are super high quality. You can't beat it. Gain new skills and as little as 10 minutes on your

phone, your computer, tablet, smart TV, and my personal favorite way to learn is their audio mode to listen on the go. That way I can multitask while I learn. Get unlimited access to every class and right now as the app listener, you can get 15% off when you go to masterclass.com slash profiting. That's masterclass.com slash profiting for 15% off an annual membership. Masterclass.com slash profiting. Okay, when you keep using determined investing, that you have to invest in this, you know, I think you mean more than just economic investment, but I do want to dial in on where you would invest money to grow your podcast.

You probably also mean time and research and so that can you break down what you mean by investing in your podcast? Of course. So a lot of people think that to have a podcast, you just have these conversations and you put it up and the people are just going to magically find your podcasts on these apps. But there's a lot of other things that go into it and I always advise that you should do 50% promotion and 50% production. A lot of people are more like 90% production and 10% promotion. But if you're keep putting out this content

and nobody's listening, what's the point? So I always tell people, scale back, put out less episodes and focus on your promotion and build that audience before you keep throwing content at them because otherwise what is the point if nobody's listening, your contest just going still and nobody's hearing it, right? So investing means what are you doing

for your microcont content on social media? So repurposing, repurposing your podcast and showing little bits of it. I mean, if you go to YouTube and you just Google anything, Joe Rogan has talked to somebody about it and you can get watch a little video there. It's four minutes long. Is that the sort of stuff that you're talking about that we should do? Exactly. So creating clips out of your podcast that you're going to put on social to drive people from your social to your podcast to try to get subscribers that way. Now that's actually very difficult to do because most people who are going to find your podcast are actually going to find them in the apps.

So first of all, right now in America, only 50% of people in America listen to podcasts. Well, that be 50% is a lot. It's 150 million people. It's a lot, but when you're putting out a social media post, 50% of those people don't even want to listen to podcasts. They know about podcasts, they're not interested. And so it's kind of a hard sell. And then there's the friction of getting people

to actually subscribe to your podcast from social media, because a lot of people don't know how to do that right. Because there's lots of disparate podcast players. People have an iPhone, they listen on Apple podcasts, but if they have an Android, they might listen on Castbox or they might listen on podcast Republic or player FM or all these other apps. Now, a lot of people are only putting out their Apple link to subscribe, but it's only 30% of people are listening on Apple podcasts. So if you send that link and nobody's listening on Apple podcasts, 70% of those people aren't going to get to your podcast and subscribe.

So there's certain things that you need to do, like use a chartable smart link so that it can automatically redirect to the right platform. So there's lots of nuances that you have to learn, and that's also an investment. Just learning of how everything works and how you can actually get people to convert and subscribe to your podcast. The other thing I'll say is, is when people are liking and commenting on your micro content, that's people raising their hand and saying, hey, I want to listen to your full episode. So how are you retargeting those people? You might need to create a process where somebody on your team is is jamming them and saying, Hey, thanks for liking my post. I'd

love for you to listen to the full episode. And then they're sending them a smart link from Charitable that redirects them to the player of their choice so that they can actually listen to your content. There's a big gap between people going from social to podcasts because it's a new industry. and there's lots of disparate platforms that people listen to. Okay, so does young and profiting do this when you actually handle somebody's podcast? Do you have people, DM people who like the post

and are you posting on their Instagram and on their LinkedIn? And do you cut down the sections of the podcast? Yes. Wow. So basically the process is, my social media copywriter will listen to the whole episode. They'll write the show notes, the timestamps, they'll pick out the clips that they want to promote. Send that to the video team. We chop it up, write the copy, put it up on social, anybody who likes or comments, we retarget them to go listen to the podcast. So it's super

full circle. You literally, if you're listening to this episode right now, how I just gave you a template for how to promote a podcast as a routine mechanism that you can do over and over with your team or you can hire her to do it yourself. I got to tell you, how I didn't pay us anything to come on here. She just has really valuable information. Okay, I got to be brutally honest though and I'm wondering if you're going to be honest with me back. What if somebody calls you and they want to do a podcast and they've got all sorts of

money because they're a trust fund kid and they're a total doofus on the microphone. What do you do with that person? Lots of coaching, lots of scripting. You work with them anyway? You don't say look, you're not going to make it. So far, I haven't had anybody approach me that just absolutely had no talent. I mean, there's people that really need help. One of the things that we do is we can have a producer

on the line. You give them suggestions? Yeah, we write the questions. That's what Bobby does for me. Because Bobby, I'm a doofus and he just helps me out. And then there's lots of post-production that we can do. We do air checks and editing and trapping things up and making it as good as we can.

And hopefully, they continue to improve. There's another investment piece that I really want to make sure as we can, and hopefully they continue to improve. There's another investment piece that I really wanna make sure that we hit, though, because it's a big one that a lot of people don't know about, and that's media buying for podcasts. There's paid ads on social media, and that really doesn't work for podcasts. Where you wanna be is actually inside the app.

So I alluded to this before, people on social media, 50% of them don't listen to podcasts. It turns out that most people are going to find you in the podcast players. And the average listener listens to seven different podcasts. So you want to be one of those seven podcasts. And the way to do that is to advertise inside the app.

So if you've ever been on a podcast app outside of like Apple, Apple's the only one that really doesn't have these opportunities. There's like a banner that has like, it will see like top podcasts that are like rotating on a banner or there might be featured podcasts and it might be categorized by section. Other podcast apps offer the ability for you to be integrated into the onboarding process. So when somebody signs up to the app, you're pre-checked as a podcast they should listen to. And this is super powerful and very little known. And it's how all the podcast networks grow their shows.

It's how I grow my shows. And it's basically coordinating with these different podcast players and buying advertising within their apps. So whether that's audio ads, banners, featured spots, or getting incorporated in the onboarding, and they can even send a push notification to all their users when you drop an episode during the promotion period, which is huge.

So it's a way that I've grown podcasts from like 200 downloads to 20,000 downloads an episode in less than six months with some investment. Holly, your advice as always is, has infinite value. You're one of my favorite people to talk to on this podcast. And I'm always grateful that you come on. Holla, where can people find out more about you? If they want to buy your service to get, get on LinkedIn and, and start a podcast, where

do they go? They can go to youngandprofenning.com if they want to find out about our yet media services. They can also check out the podcast. It's an amazing show where number one education podcast across all apps. It's for all ages, even though it's called Young & Profiting. I interview Seth Goatton, Daniel Ping. So you guys can check out Young & Profiting on your favorite platform. You can find me on LinkedIn, search for my name. It's Halataha or Instagram at Yap with Halataha. Are you looking for ways to be happier, healthier, more productive, and more creative? I'm sure you're going to be able to do that. or Instagram at Yap with Hala.

Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Rubin, the number one best-selling author of the Happiness Project. And every week, we share ideas and practical solutions on the Happier with Gretchen Rubin Podcast. My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time energy or money, suggestions such as follow the one minuteminute rule. Choose a one-word theme for the year or design your summer.

We also feature segments like know yourself better where we discuss questions like are you an over buyer or an under buyer? Morning person or night person, abundance lever or simplicity lever, and every episode includes a happiness hack, a quick easy shortcut to more happiness. Listen and follow the podcast, happier with Gretchen Rubin. A journal is a journey, a place to gather thoughts, and become the best version of you. Papier creates thoughtfully crafted notebooks, journals,

and more. They're curated journals cover themes like wellness, goals, and gratitude. Best of all, you can personalize each product for free. Put pen to paper and start your journey today with Papier. Visit Papier.com for 10% off your first order. That's 10% off at papir.com.