Young and Profiting with Hala Taha - Vinnie Potestivo: How To Shine | E147

Episode Date: December 27, 2021

Want to know why people are leaving TV for podcasting? In today’s episode, we are chatting with Vinnie Potestivo, industry-leading media and talent innovator and podcast host. He is widely known for his inclusive and impactful approach to brand building and personal brand development. He is also the host of “I Have A Podcast,” which is a collection of conversations with celebrities and creatives who aim to inspire us in our everyday lives. With over 25 years of experience, he and his teams have become well-trusted connectors who sell, develop, produce, launch, distribute, and amplify some of the most talked-about original series & talent brands in modern pop culture. Through the use of original content, Vinnie has helped elevate the personal brands of Mandy Moore, Ashton Kutcher, Jessica Simpson, Ashlee Simpson, Tyrese Gibson, Lauren Conrad, Diane von Furstenberg, Rob Lowe, and more. In this episode, we talk about how Vinnie landed in the entertainment industry, his time at MTV, and the notion of being a celebrity. We’ll also discuss Vinnie’s advice for standing out online, why he left TV for podcasting, and the personality traits that make people naturally shine. If you’re into pop culture, celebrities, and the entertainment industry, you won’t want to miss this episode! Sponsored by -  Lendtable - Sign up for Lendtable at Lendtable.com with promo code YAP for an extra $50 added to your Lendtable balance. AthleticGreens - Visit athleticgreens.com/YAP and get FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. Notion - Get up to $1,000 off Notion’s team plan by going to notion.com/startups Charles Schwab - Learn more at Schwab.com/plan Jordan Harbinger - Listen to The Jordan Harbinger show jordanharbinger.com/start Social Media:  Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [e-mail] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on Clubhouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Timestamps: 02:38 - How Vinnie Got Into The Entertainment Industry 06:21 - The Different Careers In Entertainment 15:07 - Why Vinnie Left MTV 21:01 - Can Anyone Be A Celebrity? 24:17 - How to Become More Visible and Stand Out Online 31:53 - The Importance of Planting The Seed 35:54 - Why Vinnie Left TV For Podcasting 42:09 - Personality Traits That Make People Shine 46:03 - Vinnie’s New Podcast 47:13 - Vinnie’s Secret to Profiting in Life Mentioned In The Episode: Vinnie’s Website: ​​https://vpetalent.com/ Vinnie’s LinkedIn: https://www.linkedin.com/in/vinniepotestivo Vinnie’s Instagram: https://www.instagram.com/yoitsvinnie/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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Welcome to the show. I'm your host, Halla Taha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession or industry. There's no fluff on this podcast, and that's on purpose. I'm here to uncover value from my guests by doing the proper research and asking the right

questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors. Our subject matter ranges from enhanced and productivity, had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button, because you'll love it here at Young and Profiting Podcast. This week on YAP, we're chatting with Vinny Positivo, CEO of Vinny Positivo Entertainment,

Talent Innovator, and Podcast Host. Vinny is widely known for his inclusive and impactful approach to brand building and personal brand development. He's also the host of I Have a Podcast, which is a collection of conversations with celebrities and creatives who aim to inspire us in our everyday lives. With over 25 years of experience, he and his teams have become well-trusted connectors who sell, develop,

produce, launch, distribute, and amplify some of the most talked about original series and talent brands in modern pop culture. Through the use of original content, Vinny has helped elevate the personal brands of Mandy Moore, Ashne Kutcher, Jessica Simpson, Ashley Simpson, Tyree Skipson, Lauren Conrad, Diane Bond-Fersberg, Rob Lowe, and so many more. In this episode, we talk about how Vinnie landed in the entertainment industry, his time at MTV,

and the notion of being a celebrity. We'll also discuss Vinnie's advice for standing out online, why he left TV for podcasting, and the personality traits that make people naturally shine. Let's get into it. Welcome, Vinnie. Yes, thank you for having me. Of course, super excited for this conversation.

I love having friends on the show. You are a new friend, and I'd love to hear a bit about your career journey because I host a podcast where a lot of young people listen to and a big question people have is like how do I break into the entertainment industry and you are the guy for this. I got goosebumps when you said that. So everybody asked me this question whether they're upcoming podcasters or just regular

people that want to work in this industry. So talk to us about your career journey. How did you get into this field? What did you end up doing? What are some highlights of your career? Yeah, I love that. Thank you for asking that question and getting me to talk a little bit about putting some of the chaos that I've experienced into some real kindness and a real format for success. I worked at MTV for 10 years from 98 to 2007. And in my time there, I was able to start a talent development department, which was an internal department, a casting department

that cast the VJs for TRL and MTV News and MTV 2. I went on for MTV 3s and had an awesome time working at MTV and then launching my own agency. Prior to MTV, when I went to school, I thought I would be a Broadway producer. I knew I wanted to work in New York and I knew I wanted to create content. I also knew I needed to be surrounded by talent. I've always felt upleveled when surrounded by truly amazing talent. But none of that would have happened if I didn't have some technical skills.

When I was 15, I learned to wire two VCRs together and I literally would edit, I would make my edits on two VCRs, which helped build my endurance, which kept my stamina high, which kept me alert. I was still able to answer phone calls and edit at the same time. I was killer at writing one sheets. I can write decks that were beautiful. I'm solid around Adobe. I'm great at file management. None of those have anything to do with finding people. You know what I mean? So it's a weird skill set to have for a casting person.

My boss, Roddysa, he was the brilliant casting mind. Like he didn't need extra help casting. He needed help organizing it. And I got to learn from literally, I think the best person in this industry who created this genre of storytelling and brand empowerment and allowing people to claim who they want to be. And then and now with podcasts and now we can own it. That's crazy. That was not the option. It's amazing. I love it. I mean, coming from somebody who almost had a reality TV show so many times, I don't even know if you know the false I was almost on love in hip-hop.

Mona Scott was begging me to drop out of school and be on love in hip-hop when I had the sorority of hip-hop and shading my producer boyfriend. You're in the center of all culture right there. Exactly. Yeah, that makes sense. And I love Mona. Yeah. So she was begging me to be on Love and Hip-Hop. Then I almost had a show on MTV that they filmed me all summer.

They pulled the plug. Right. And you were with MTV for 10 years when MTV was like the coolest thing in the world. When I was getting shot from my show on MTV, it was right after Jersey Shore, it was around 2013. They shot me in 2011 and 2013. It was after you left. I did two pilots with them. But even then MTV was huge. It's not that big anymore. But at the time, it must have felt really nice to be like, I'm Vinnie and I work at MTV. Right? It Must have felt like

you were like King and New York and as he rose up the ranks and as reality TV was hotter than ever. Why did you leave MTV and how did it feel when you left? Was it really hard to be Vinnie on his own without MTV's Vinnie in front of it? That's some of that. Some of the answer is perspective. But I didn't know, I didn't know yet. I have to be honest, MTV in 2007, by the time I had left, MTV wasn't what it was when I started. Culture wasn't coming from television the way that it used to. The same way that I flocked to working in the music industry and I would go out every Tuesday, Wednesday, Thursday night

in New York because culture and pop culture and culture and news and deals and relationships and TV shows all happened from like 11 p.m. to 2 a.m. out at night. That's where the community piece was. So for a long time, my successes are predicated on the successes of a talent that I hired. And for a long time, I held onto the shows as what I was most proud of, Osborne's newlyweds, punk, Laguna Beach, the hills, runs house, and the email. I can come up with like eighth in ocean the first show that I ever got to create. And all officials ended up, you know, there are in four three ratio and they're not an HD and media gets old. There's a time on media. The people before us talked about tape and now we're

talking about cards and the generation next to clouds. So it's very interesting how you try to prove yourself in this industry where you're only as great as your last hit, you know, you're only as as successful as the last superstar or star that you sort of launched. When I left in 2007, there were two events that happened. One is in 2006, the Ashley Simpson show was doing great, Ashley had a horrible moment on SNL and ultimately we ended up not moving forward with the Ashley Simpson show. And I was asked to go out and find the next Ashley Simpson show. And I was asked to go out and find the next Ashley Simpson show. And I found this amazing singer.

She was dating Travie McCoy. She was a Christian recording artist who was about to become a pop star. She was writing her first pop album. And MTV was like, that is never gonna work for us. And Katy Perry had a very profitable career and successful career, without, and despite this, you know, being able to get a show on MTV.

I had to go out and find when Benji and Joel from Good Charlotte had graduated from MTV and were moving onto projects. I went out and looked for a new host for all things rock. And I remember bringing Pete Wentz into MTV. And MTV was like, he's not even like the lead singer. Like, how, what are you doing then? What are you bringing in to us? And I realized in that moment, oh, like, maybe my definition of talent has changed or maybe their definition of talent has changed. And to your point, there were a lot more screens being introduced in 2007, 2006, AOLO music, I think, had the

biggest impact on TRL, and then the iPod came. And then, you know, all that stuff, all those pieces of technology. So you ended up basically feeling like you had to leave? I felt like it was time for, if I wanted to keep developing talent, and if I was going to work with a talent that I wanted to be working with, the best way for me to work would be to leave the network. So, let me ask you a question. Let's move into personal branding and becoming a celebrity. Do you feel like anybody can be a celebrity or is there some sort of qualities that makes

somebody a good celebrity? So I think that everyone can be celebrated. And I think that we often get celebrities and people who we are celebrating confused because of the speed of social media and maybe people not being as impeccable as I wish they could be in speech. But I also think it's wonderful that we can refer to each other as celebrities and that we give ourselves the grace to put us on that stage that we put, you know, some of these icons that we grew up on. You know, that being said, with the screens being smaller, larger, rounder, there's, it's all about audiences.

So what makes a person a celebrity is being celebrated and you need an audience for that and there are more places for audience to congregate than ever. So how do you let your audience celebrate you? I think that's that to me becomes an important and interesting piece of the brand and also part of your brand ID. How will you let are you selling them t-shirts and constantly selling them things and you have this sort of relationship with them that, where they feel good about buying your merch and they feel rewarded and that's because that's the ecosystem that you built for them. So, if you don't come out with merch then they're disappointed because you're not giving them the opportunity to purchase the way you ask them to celebrate your brand financially. Then there are what we probably would refer to as celebrities who are really making impact. I almost dropped my voice down when I say this,

but the people who aren't just making an impact in media on camera, but are doing it in real life too. I'm seeing celebrities especially in podcasting where it's the first time they can own their own media. Like usually, I mean, their celebrity isn't their famous, but they're for hire. Like they're getting a paycheck, they don't usually, they don't own thing that they're showing out for unless you're at a certain caliber. And I mean, so this is a different playing field.

And how people choose to allow their audience to celebrate them, I think, is there's a secret in longevity in that. I think if it's an emotional set up, if you're rewarding them with great information, if you're rewarding them by letting them in on your wins and your fails in your human moments, then you're not asking them to celebrate you at any given moment. You're just giving them the opportunity to celebrate you at any given moment, you're just giving them the opportunity to celebrate you and your wins and also theirs. At a time that works for them, and I love that.

I love that about podcasting. I know people hate the algorithm, but I love that about the algorithm is that it gives people the time to be present in what they need to do so that hopefully when the algorithm tells them it's time to move on or when they feel like it's time to move on that the right image or video or sort of messaging is there. And now a quick break from our sponsors. Young and profitors, do you have a brilliant business idea but you don't know how to move forward with it?

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everyone's googling, everyone is searching, right? And I promise you people are out there searching for you and you might say, no, they don't know me. And you're right. They don't know you, that's why they're searching. And where do you think they're looking? On, I don't know, award lists is a great place. I love recommending people to win awards. Some awards, to be honest, you can buy. Some of them are $200 as an application fee, and unfortunately, it is what it is. But even to those, I have to say, the uptick to those is, I know, firsthand, when a network executive tells their development team to write a list of 50 podcasters. I know, I promise you, they're going to go look at award winning lists.

They're going to look at the W3 awards, the communicator awards, the tele awards, the web view award, all of these awards that are approachable to brands on different levels because it shows that you care enough a, enough about your craft to submit $200 to win. So paying for awards is not anything new. So yes, so you have to pay. You have to pay to play. You have to pay to distribute your content on social media now. And you certainly have to pay to be vetted to see if you're winning awards. So winning awards I like to bring up because not only am I looking for award-winning people, it's people who care about their projects who are putting it out there. That certainly helps you be discolored. Credits. The amount of people who don't update their credits,

even on IMDB. IMDB allows, so you can't upload a digital series to IMDB as a project, but you can upload podcasts. You can put yourself as a guest, a producer, a host. If you want these types of credits, and IMDB in Google are like married, like you want to change. You're giving me so many ideas. Oh my god, I love to off throw this out. You want to change what shows up on your Google search images in the same week, upload your IMDB images, your photos, or just upload 12 of them and see how many of them pop it. Almost the same week, you'll see in Google image search, it pop up.

But yeah, and I think IMDB is a great place to be. First off, traditionally IMDB is kind of known as the internet movie database, and it's certainly where film and TV and actors and directors and sort of that traditional creatives are. But now that we have this extended creative family where traditionally non-creative people get to be creative, it's exciting how many doctors and specialists are on IMDB now. And they're saying, yes, I'm a doctor, I'm an orthopedist, I'm a brain surgeon, but I also make great content.

And I can talk about what I do and make great content. That's going to up level the conversation. That's going to reset the vocabulary potential around that topic. That part to me gets, I get the most excited about that. Yeah, that's really exciting. It's a great tip because you think it's usually actors and actresses, but you're saying any, if you've been on a podcast, you can upload a profile, start a profile on IMDB.

Yeah, I also want to point out profiles. And there are some places on Instagram, there are certain ways and places that, and certain fields that are searchable versus others on LinkedIn. Certainly, if you're watching what you're putting in in these sections, you see how it populates Google. And it tells Google these words, if you're SEO strategy, so if you're SEO strategy and your brand strategy are not in sync, and you're using words

to describe yourself that aren't being used to describe your services on your own page, you're doing a big diss yourself that aren't being used to describe your services on your own page, you're doing a big disservice by not connecting those dots. So by having a more linear approach to how you're describing yourself in social and copying that online and allowing the verbiage to match it allows Google to understand why your website

is relevant to these certain keywords that you're basically putting in there. And I think that profiles is probably the biggest area of improvement, I think. It's the easiest place where people can come in. And I can give other tips about standing out. On LinkedIn, there's the ability to let people see other accounts similar to yours.

That's like an option. And I would say, like, don't click that option. Like, why would you? That's like someone comes in and tells you they want to watch your show, but then you go, well, what about all these other shows? No, no, they want to watch your show. So turn that option off. Yeah, turn that option off. They don't need to see who else is similar to you. That's a distraction. And that's going to take them away from your profile. You know, you could turn that off. Yeah, you can. That's cool that we're at that stage of the game.

Yeah, personal branding nowadays is so important because whether you like it or not, you have a digital personal brand. It's just, is it showing up the way that you want to show up as? That's the key and you have control over that. I love your tips in terms of being on these award lists and submitting your profile and making sure you're linked in is all in check. I think those are all great tips. I know that you mentioned to me, I was asking you before we started, what are some key things that you want to come across in this interview? You talked about planting the seed. Before

you even start your personal brand, you need to know, I guess, what you wanna grow into eventually. And you do that by planning the seeds. So tell us about that. Yeah, I love planting the seed because so often we wish that we were blooms that came in overnight. And we think we wanna be like this beautiful flower and we have no vision of what that flower should look like.

We have no understanding of how big of a pot that flower needs or how much sunlight, you know, that that flower, how much love and support and nurturing that that needs. When you start off as a seed, when you're really scaling back and showing up for yourself in the most simple way, you're removing and stripping any of those stressors that could misdirect your growth. And I love planting seeds in personal development and brand development because it allows people to grow into their decisions instead of having to wake up

and suddenly change, you know. So give us an example. So for example, seeding here, so for the last two years, I've been making podcasts and two years ago started making my own podcast, but knew that I wanted to have more expertise in the actual physical production of it. So for the last year and a half, I've been seating my audience knows that I'm learning how to make podcasts. I'm learning them to make them for other people

and have now made them for dozens of people. They also know that I love talking to people. I've always had that part of my personality and casting, they understand that there's this relationship on and off-camera relationship, or as a producer on and off-camera relationship, where I'm talking and I tend to cut my voice off. So I've been showing up on social media talking more about that. So I can prep people for this podcast journey

that I'm about to be on. And I'm giving myself the space to step into it without pressure and the grace to do it in a way that I feel I can be called to, but also I can still show up and impress. I love that. And I think the other benefit there, which you might not realize, is you're holding yourself accountable. Like, for example, when I first started a podcast, I announced it to everybody on LinkedIn, like, I'm starting a podcast, it's going to launch on this day. It helped, it made me go towards that goal because I didn't want to let everybody down because I had announced it. So I think it also kind of gives you that accountability piece that might help you actually complete your goal.

Yeah, absolutely. Yeah. That's interesting you say that because I flubbed twice now my launch date and part of it, and I actually, my clients pointed this out, and I didn't realize I say this, but I tend to focus more on impact than deadline, especially if I have control over the deadline. I worked on too many TV shows that were rushed, and I did not worth a tear.

It just didn't look. the message wasn't what we wanted the message to be, but it had to hit air and all of that time and energy spent was wasted because we had to hit time and money and that's the business structure of television. With podcasting, that's not the structure. It's super interesting. So talk to us about why you decided to basically leave TV or do less of it to work on podcasts.

Like what opportunity do you see? How is it different than TV in your opinion? So I gave MTV a lot of credit for contributing to culture the way they did because they were creating shows that clearly were contributing to culture. What I wasn't aware of was how many eyeballs could were being forced to watch MTV because there was no screens. So as more screens got included, the impact of the shows I was having was less and less. It's exciting to work on a show for 10 episodes and then suddenly have everyone in the world talking about Laguna Beach or punked or newlyweds, or the Ashley Simpson show,

just it's cool to put something out there and get that reaction back. What I was missing from my TV experience was the cultural reaction to content. And if I'm going to be part of a project, I like to move the needle. I loved creating content for MTV because you're in front of the youth culture, what better way to set an impression and give words to what could potentially be happening.

And TV kind of lost that. And I saw in social media, I saw one, I saw brands have a need for an executive who can come in to a non-creative company, help them build a department, a creative department, a social media department, a copywriting department, a content team, whatever it is, and have that directly impact their business infrastructure and let them have ownership of their own creativity without impeding its success. So I can help them be creative so that they don't have to worry about making

like the wrong decisions piece of that. And the return from social media is killer. It's just like the audience cares. They can, even if it's a smaller audience, they care that you made it. They care that it impacts them. There's just a different relationship. I think MTV used to have that relationship with people when you would turn it on and then

leave the room. You can kind of listen to MTV and I have to watch it and experience it. I feel that I get that out of podcasts and I feel that I get that out of social media. What I love most about podcasts, fundamentally why I'm shifting what I'm doing and focusing and podcasting is I truly believe that everyone should have a podcast. I firmly believe that. And it's not because I think they should be media companies

or they should own their own narrative and have control over that because some people don't want that. But there's never been a moment in the creative sort of world. There's never been a moment in America where we can create something, publish it, and retain ownership of it. And that ownership is transferable in a way that allows us to take these podcasts and turn them into TV series and films and books and classes and e-books and lectures and potential collaborations and fitness lines. And just

and potential collaborations and fitness lines. And just podcasting is literally like what I would do with a casting tape or a production sizzle when I'm trying to sell a show, except it's so much more. It's the seed. It's seeding. Podcasting is seeding. It's me saying, here's the conversations I want to have. I'm seeding the audience right from my brand,

my personal brand here. I'm saying, this is the seat I'm planting. Let's talk about creativity. Let's talk about sustainability. Let's talk about ways to be innovative. And who are some really impactful people that I may recognize on camera? And what are their sort of approach to it?

Because they're successful and they must have something working for them. And I loved, I like that piece of it. But I think that, I mean, there's nothing more malleable than podcasts like you can turn it into anything. And also, there's no rules. There can be two minutes, five minutes, 45 minutes. There's no rules.

Daily, weekly. And you get to own it. Yes. And you have control. And as somebody who has been rejected and rejected over and over again, I've been picked. We want you to lead the show, but, oh, you're not good enough.

We want you to do this, but up, you're not good enough. Not good enough, but didn't do enough what they want you to do. I don't know. We know that's a whole other conversation of why we think that I didn't get my reality TV show when I was offered one so many times, right? Training, right?

It was giving you this moment. Exactly. Imagine if you didn't have, imagine if someone said to you, oh, Holly, you're under contract, you can't. No, no, there's no, there's no young and profiting. That's ours. Exactly.

That would be, so I know. So thank God I'm out on my own and I own my own thing. And to your point, podcasting has so much opportunity. And I agree. I think everybody should have a podcast. It's such a great way to even just meet new friends. Yeah. Forget about the business or the fame or just even just have great conversations and learn new things. So I totally agree there. Okay, so my last couple of questions

for you. You are somebody who finds talent. You must meet a lot of people who have a lot of charisma. What are the things that make people shine as a talent? Like, what are the personality traits that you look for or that we should hone if we wanna be seen as somebody who's influential or who can be a celebrity or who can be talent. What are the things that you look for in a person?

Decision making. The ability to decide quickly and understand how you feel about something and then also knowing what you would do with that information, especially in reality TV or on scripted TV. It's like knowing that this person not only will come to a realization, but will also take action on it. And I think that that is something that I look for, you know, even in traditional, in acting, even in hosts, I look for that because like I'm hiring people who are doing, I'm hiring people who are going to make big change off camera. And I'll let you be on camera and get the notoriety to do because I know that there is a much bigger goal for you camera. And I'll let you be on camera and get the notoriety to do because I know that there is a much bigger goal for you there. And by making content, it makes it a little

bit easier to see that goal. So there are celebrities that are on social media now that are talking about mental health all the time. And if I want to be working with a celebrity that is aligned in mental health, I now know what they're aligned in versus before where I would have to gas and it would be a very different process. So decision making is a huge one. I think being impeccable in your speech, being super articulate and understanding what you want to say. It's okay if the words don't come out right,

but the tone and the intonation and the direction of the conversation. Like confidence, no way. No one wants to, I think the easiest way for me to return to you week after week is if I know where you stand. And understanding your point of view, understanding where you stand on certain issues

without knowing what those issues are, but knowing that those issues are gonna come up. So every week, I have someone like you that I can, so having a strong point of view, a personal sense of style, it doesn't necessarily mean a good sense of style, but just your own unique way of presenting yourself. That's some good old-fashioned MTV tricks

that were certainly beaten to my head, because you want people who visually connect with their audience the same way that they do internally. And to your point, that's all about communicating the idea and making sure that. Well, what I'm hearing is consistency. So consistency and how you show up, consistency and how you make decisions or your beliefs, consistency and how you dress. The consistency piece is important. You'll notice it, and I'll say this now, you'll notice it as you're watching the Today Show or any morning show where there's an ensemble cast, and you know there's a good old-fashioned wardrobe closet.

They stick to their colors. And there's a reason why that works is that balance. Even podcasting has shifted from being able to be something that we do in our tiny little silos to, we need two, three, four, five people, we need more people working on this to make it what it needs to be to be seen so that it has the impact that it can have. Hold tight, everyone. Let's take a quick break and hear from our sponsors.

Hear that sound, young and profitors. You should know that sound by now, but in case you don't, that's the sound of another sale on Shopify. Shopify is the commerce platform that's revolutionizing millions of businesses worldwide. Whether you sell edgy t-shirts or offer an educational course like me, Shopify simplifies selling online and in person so you can focus on successfully growing your business. Shopify is packed with industry-leading tools that are ready to ignite your growth, giving you complete control over your business and brand without having to learn any new skills in design or code, and Shopify grows

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I didn't have to worry about my website and how I was going to collect payments and how I was going to trigger abandoned cart emails and all these things that Shopify does for me with just a click of a button. Even setting up my for me was just the click of a button even setting up My chat bot was just a click of a button. It was so easy to do like I said Just took a couple of days and so it just allowed me to focus on my actual product and making sure my LinkedIn masterclass Was the best it could be and I was able to focus on my marketing So Shopify really really helped me make sure that my masterclass was going to be a success right off the bat. It enabled focus and focus is everything when it comes to entrepreneurship. With Shopify single dashboard, I can manage my orders and my payments from anywhere in the world.

And like I said, it's one of my favorite things to do every day is check my Shopify dashboard. It is a rush of dopamine to see all those blinking lights around the world showing me where everybody is logging on on the site. I love it. I highly recommend it. Shopify is a platform that I use every single day and it can take your business to the next level. Sign up for a $1 per month trial period at Shopify.com.sash. Profiting again, go to Shopify.com.profiting, all lowercase, to take your business to the next level today. Again, that Shopify.com-profiting, Shopify.com-profiting, all lowercase. This is Possibility Powered by Shopify.

Yeah, bam. If you're ready to take your business to new heights, break through to the 6 or 7 figure mark, or learn from the world's most successful people. Look no further because the Kelly Roach show has got you covered. Kelly Roach is a best-selling author, a top-ranked podcast host, and an extremely talented marketer. She's the owner of Not One, but 6th thriving companies, and now she's ready to share her knowledge and experience with you on the Kelly Roach show. Kelly is an inspirational entrepreneur, and I highly respect her. She's been a guest on YAP. She was a former social client. She's a podcast client. And I remember when she came on young and profiting and she talked about her conviction marketing framework. It was like

mind blowing to me. I remember immediately implementing what she taught me in the interview in my company and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done, all Kelly has built. In the corporate world, Kelly secured seven promotions in just eight years, but she didn't just stop there. She was working in nine to five. And at the same time, she built her eight figure company as a side hustle and eventually took it and made her full-time hustle. And her strategic business goals led her to win the prestigious Inc. 500 award for the fastest growing business in the United States. She's built an empire, she's earned a life-changing wealth.

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and improving our company culture. I have 16 employees, so it's a lot of people to try to rally and motivate. And I recently had best-selling author Kim Scott on the show. And after previewing her content in our conversation, I just knew I had to take her class on masterclass, tackle the hard conversations with radical candor to really absorb all she has to offer. And now I'm using her radical candor method every day with my team to give in solicit feedback, to cultivate a more inclusive culture, and to empower them with my team to give in solicit feedback to cultivate a more inclusive

culture and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are really receptive to this framework and I'm so happy because I really needed this class. With masterclass, you can learn from the best to become your best anytime anywhere and at your own pace. And we all know that profiting in life doesn't just mean thriving in business. With Masterclass, you can brush up on your art skills or your cooking skills or even your modeling skills. With over 180 classes from a range of world-class instructors, that thing you've always wanted

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But with Masterclass annual memberships, it just costs you $10 a month. I have to say the most surprising thing about Masterclass, since I started this incredible journey on the platform, is the value. For the quality of classes, instructors, the platform itself is beautiful. The videos are super high quality. You can't beat it. Gain new skills and as little as 10 minutes on your phone, your computer,

tablet, smart TV, and my personal favorite way to learn is their audio mode to listen on the go. That way, I can multitask while I learn. Get unlimited access to every class and right now as the app listener, you can get 15% off when you go to masterclass.com slash profiting. That's masterclass.com slash profiting for 15% off an annual membership masterclass.com slash profiting. That's masterclass.com slash profiting for 15% off an annual membership masterclass.com slash profiting. Well, this is so exciting. I'm so excited for your new podcasting journey. Tell everybody about your new network, your new show that's coming out. I'm so excited. I have a podcast. It's available anywhere else in the podcast. And then I have a podcast on TV, which I'm super excited. It's a 30-minute show on it's being distributed by bespoke TV on directed TV on Thursday nights, primetime, which I'm super excited about. And I think it's turning into a little bit like inside

the actor studio for us, creatives that have a process that we can identify only after we've done it. that have a process that we can identify only after we've done it. And try to make, and there's a 2020 piece to what we do where we love looking back and trying to make sense of what it is so that we can be at peace with it or okay with it, the process that it is. Really cool. And the last question I ask, oh my guess,

and this is an opportunity to give a piece of advice or a gem that you never mentioned yet, is what is your secret to profiting in life. Oh, I love that. Sharing. Sharing. Yeah, sharing. I, I, I profit the most when I share. I get, and I don't do it because of the return, but the, the parts where I am most profitable or successful financially or emotionally in my career have always been when I'm sharing that moment. And it's hard for me sometimes to release control and trust somebody to be able to create

something larger than what you could have done yourself. And in that sharing is or collaborating, we can call it, but in that sharing, that's where I'm at my best. If you're sharing it with somebody, that's 50, 50, so if you're profiting, you're only 50% of, 50% of what I make with someone else, I promise you, is way more than 100% of what I would have made for myself. I totally agree.

I think collaborating is so powerful and quite honestly underrated. And I feel like every successful person that I know has a team and like prides themselves in their team and you can scale yourself 10X 20X 30X when you have a team. Yeah, you do so much more when you're not just on your own and and there's people up so many different strengths to pull on that are your weaknesses. So I totally agree. It's a very exciting time to be creating content and media. I'm happy I have like my TV background. So I come from like earned media. So I try to make everything great.

All those experiences are going to help you now in different ways. Yeah. It's really cool. I have to say you make me feel pumped about being a podcaster in my position right now because I'm like, damn, I did this on my own, you know, and that's pretty powerful when you think about now all these people from TV are coming at it. All these TV people. I'm really glad that I started four years ago. Let me tell you. Yeah, and I'm kind of bummed, you know, I didn't my first podcast man and wife in 2007.

It's been 14, 13 years. Well, since I've touched podcasts, which is a bummer that I kind of stepped away from it, but that it's all good. It's not too late. It's not. And that's the beauty of podcasting is that when people want you, if you've prepared yourself and if you've done your job to be discoverable, and they will find you. Exactly. Awesome. So where can our listeners go to learn more about you and everything that you do, Vinnie? Oh my gosh, you're amazing. I'm on all social media. I'm Vinnie, Patastivo, on everything.

And I just reach out and say hi and let me know what's going on. And I do have one-on-one clients and I am opening up a development mastermind in November. And I'm getting ready to do my first keynote speech in October. So I have some fun personal things that I'm working on that I hope trigger some more opportunities to work with people. But the way I love starting off any relationship is just like reach out and say hi and like let's just chat a little bit. Yeah and I'll mine that. I love that. He is really nice and really open. You can find him on, and I'll tell you. I don't mind that. I love that. He is really nice and really open.

You can find him on Instagram, I'll put all his link in the show notes. Thank you so much, Vinnie. It was a great conversation. When you rock, thank you. Thanks for listening to Young and Profiting Podcast. If you enjoyed this podcast, make sure you subscribe so you never miss an episode. I love talking to Vinnie about modern celebrity culture and discoverability. When Vinnie entered the media industry, he did not know anyone.

He had to figure out how to network with other professionals. He explained that his role as a casting director was like reading the stars. He is all about giving people with talent and voice a platform. Vinnie and I talked about how important discoverability is in the entertainment industry and when it comes to personal branding. Personal branding is the practice of marketing people and their careers as brands. Your personal brand is how you promote yourself. You have a personal brand whether you like it or not.

It is that unique combination of skills, experience and personality that you want your followers to see. It's telling your story and it's the impression people gain from your online reputation. What makes a person a celebrity is being celebrated by an audience. Vinny talked about planting the seed and the importance of planting a seed. He worked on a podcast for two years but he knew he wanted his content to be top notch so he slowly learned more and built his brand. I think that is so important to remember. Success in the media industry or any other industry doesn't happen overnight. It's all about planting that seed and developing your skill set and your network over time. If you enjoyed this episode and you'd like to learn more about surviving

the entertainment industry, go check out episode number 101 Green Lights with Matthew McConaughey. Here's the clip from that episode. with Matthew McConaughey. Here's the clip from that episode. Well, I've got three out of four, and I'm going to get the fourth. All right, all right, all right. And pulled out. And it's the first three words I ever said

on camera in a film, 1992. And then we did the scene, and then I kept getting invited back every night the director kept inviting me back and that whole cast Would involve me in the scenes they'd ask me questions in the middle of that's my character questions in the middle of the scene and Sort of they wrote me into the picture and also and I worked three weeks three lines turned to three weeks work And it was awesome and I had a great time doing it people are telling me I was good at it I'm getting paid $300 a day. I'm going, is this legal? Is so much fun? And people were telling me they're not at it. Please, I go back. I graduate college and I drive out to Hollywood with

you hauling $3,000 the next year. And here I am 28, 29 years later, turned into a career. Again, if you enjoyed this episode and you'd like to learn more about the peaks and pitfalls of the entertainment industry, go check out episode number 101, Green Lights with Matthew McConaughey. Now, as always, I wanna end the show giving a shout out to one of my recent Apple podcast reviewers.

And this week's shout out goes to Jaden Teal. Hala is an amazing interviewer. She always finds the best experts to discuss a range of topics from social media, to mental wellness, to finance tips. I really enjoy every episode because Hala breaks down the topic and makes it really digestible for anyone to truly listen, learn, and profit.

This is a muslim podcast for anyone looking to improve themselves. Oh, thank you so much, Jaden, and I love that you used our tagline, Listen, Learn, and Profit in the Review. That was so cute. Thank you so much for taking the time and being so thoughtful to write a review. For everybody tuning in right now, leaving us a review is the number one way to thank me and the folks who work on Young and Profiting podcasts.

So please take the time to drop us a review on Apple or wherever you listen to this podcast. And I also love when you guys share some social media. One of the cool things that people have been doing lately is taking a screenshot of their app and then uploading it to their Instagram story. You guys can tag me at YappwithHalla and then I'll repost it and we can then talk in the DMs. We can get to know each other.

I can hear your feedback and I love to get your feedback, reading your reviews is my favorite thing to do. You can also find me on LinkedIn, just search for my name, halletaha. Big thanks to the YAT team as always. This is hallet signing off. Are you looking for ways to be happier, healthier, more productive and more creative?

I'm Gretchen Ruben, the number one best-selling author of the Happiness Project. And every week we share ideas and practical solutions on the Happier with Gretchen Ruben podcast. My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness

without spending a lot of time energy or money. Suggestions such as follow the one-minute rule. Choose a one-word theme for the year or design your summer. We also feature segments like know yourself better where we discuss questions like are you an over buyer or an under buyer?

Morning person or night person, abundance lever or simplicity lever know yourself better where we discuss questions like are you an over buyer or an under buyer? Morning person or night person, abundance lever or simplicity lever, and every episode includes a happiness hack, a quick easy shortcut to more happy. Listen and follow the podcast happier with Gretchen Rubin. You're getting a diploma. You can't eat a diploma, but you can eat wings and charlis. Get 23% off in the order of 30 or 50 piece wings when you use promo code 23grat at charlis.com. That's promo code 23grad at charlis.com.

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