Young and Profiting with Hala Taha - YAPClassic: Daniel Pink on The Science of Perfect Timing

Episode Date: May 17, 2021

It's time to start paying attention to WHEN. This week Hala yaps with Daniel Pink, author of 4 NYT best-sellers, former speech writer for Al Gore and tv host.  This episode takes a deep dive on his... book “WHEN: The Scientific Secrets of Perfect Timing." Stay tuned in to learn how different times of the day impacts your productivity, how to get over your afternoon slumps and how to effectively use beginnings, midpoints and endings to accelerate your success.   This episode is sponsored by Olay, and Grammarly.   Social Media:   Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on ClubHouse: @halataha Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com slash profiting. You're listening to YAP, Young and Profiting Podcast, a place where you can listen, learn, and profit. Welcome to the show! I'm your host, Halataha, and on Young and Profit. Welcome to the show. I'm your host, Halla Taha, and on Young and Profiting Podcast, we investigate a new topic each week
Starting point is 00:00:29 and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession, or industry. There's no fluff on this podcast, And that's on purpose. I'm here to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors. Our subject matter ranges from
Starting point is 00:01:02 enhancing productivity, had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button because you'll love it here at Young and Profiting Podcast. This episode of YAP is sponsored by O'Lay Body. Why do you shower? The most obvious answer is cleanliness, but there's way more to it. If you listen
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Starting point is 00:02:33 I'm glad to be here with you, Holla. So we are very excited to have you on the show. You are an expert on so many topics from motivation to perfect timing. And you have such a cool and unique background story that I would love to better understand. From doing our research, I see that you were a young man who went off to law school and then you decided that wasn't for you. And then you also had a stint in politics writing speeches for people like Al Gore.
Starting point is 00:02:58 And then you also decided that wasn't for you. You became a writer and you achieved massive success. You have six books under your belt, four of them are best sellers and you've even hosted and produced your own TV show along the way. So help me better understand your story, walk us through your professional journey thus far, and how you found your calling. Well, I mean, you pretty much summarized it, Hala. I'll drive a lesson from it if there is one first, and then I can talk in more detail if you're interested. Yeah, I think the lesson from it that people eventually realize but don't realize when they're younger is that
Starting point is 00:03:30 the path to doing things in your life, the course of one's life is rarely linear. It's rarely predictable. Yeah, and you know, it's interesting because a theme that's popping up interview after interview after I talked to so many successful people on my podcast is this idea of talent stacking. And this was coined by a previous guest I had on my show. His name is Scott Adams. He's the creator of the Dilbert comic. Yeah.
Starting point is 00:04:00 And the idea is to get as much experience as you can so you can stack skills together and make an offering that really stands out. And you don't necessarily need to be the best at a certain skill, but rather be good at several different things that you can layer on together to be unique and successful and stand out. So how do you think that all these different experiences that you had that didn't quite work out helped you become the successful author and speaker that you are today? On a couple of dimensions, one of the things that nobody ever tells us is the importance
Starting point is 00:04:28 of figuring out what you don't want to do and what you're not good at. I think that a lot of people have fed some nonsense that, oh, you can be good at anything. You're so multi-talented. And the truth of the matter is, is that most people, and certainly me, most things, I'm not very good at. I don't do them very well, and I don't enjoy them. And that ends up being a really important thing to find out if figuring out what to do.
Starting point is 00:04:52 So for me, for instance, I went to law school basically as a default. Risk of verse had good grades, and it was interested in that broader realm. And I realized pretty quickly that practicing law, once I've realized what lawyers actually did, it's like, well, I suck at that and I don't like it. So I don't want to spend the next X years doing that. And so that was really helpful.
Starting point is 00:05:14 Then I ended up one of three people in my law school class who graduated unemployed. I never practiced law, I never clerked for a judge, never did anything like that because I realized that, hey, this is really not for me. So I decided to work in politics because that, hey, this is really not for me. So I decided to work in politics because that was something that I was keenly interested in. I became a speech writer in a very haphazard way. I didn't set out to do it.
Starting point is 00:05:33 I just fell into it in some way. And that was something I was much better at than practicing law. But at the same time, I looked at the work itself and the environment I was in and said, you know what, this is not for me long-term. And what happened was, in my story, was this, and maybe there's a lesson in it for people there, is that if you go back in time to when I was in college, all the way through into jobs, very demanding jobs that I had here in Washington working in politics throughout that period.
Starting point is 00:06:03 And we're talking 15 years maybe the whole time I was quote unquote writing on the side. So when I was in college when I was in law school, I was writing articles and columns for newspapers and magazines. Even when I was working, I was writing articles and essays and things for magazines, even in some of the jobs that I had, where I couldn't get paid for outside work, understandably if you're working in the federal government, I was still doing it, I was doing it for free.
Starting point is 00:06:31 And it finally dawned on me at a certain point that what I was doing on the side was what I was good at and what I should be doing. And so for me, the dual lessons of this are one, figure out what you're not good at, because that's gonna be a very wide universe of things and try to avoid that. And two, instead of trying to find your passion or think too much, just sort of pay attention to what you do and what you do offers a window into who you are.
Starting point is 00:06:57 Yeah, I think that's really good advice. And what advice would you give to our listeners who are out there who are doing something that they're not entirely sure if this is what they want to do for the rest of their lives and who might be too afraid to pivot into the next thing maybe they think they're too old to switch careers. Yeah, that's an interesting question. I think there are two questions embedded in there as I'm hearing it. One of them is not knowing how to pivot in some ways, but the other one is the fear of being, quote unquote, too old to do something. And what I've seen in my own life and observing other people is that feeling of being too old always is laughable retrospectively.
Starting point is 00:07:38 So if you look at somebody like me, all right? So 20 years ago, I was 30. Looking back at age 30, I had said at age 30, and I probably thought of it at age 30. Oh, man, I'm too old to X, Y, or Z. Looking back on that right now is laughable. Like, I would laugh at my earlier self. Yeah. And I think that me at 70 would laugh at me today. Imagine me at 70 looking back at me today, saying, oh, I'm too old to, I don't know, right of play. I'm too old to produce a television commercial,
Starting point is 00:08:12 whatever. I think 70 year old me would look back on me today and laugh again. So I think that's a way to think about that. Leaving aside things that require massive physical prowess. All right, so at age 50, the odds of me playing in the National Basketball Association are remote, right? But beyond that,
Starting point is 00:08:30 I think that feeling like your tool is stupid. So understandable but misplaced. So the folks here got to listen to me. 20 years from now, looking back on yourself, you will say, my God, the idea that I was too old is laughable. So cut fade out.
Starting point is 00:08:44 Now, I think the harder question is the question about pivoting. And I think it's really, really hard. And when things are really, really hard like that, my advice always is to start small. I think that small experiments, small steps, are better than big moves and bold leaps. So what does that mean? Let's say that you're working as a management consultant. And you say, you know what? I actually don't want to be a management consultant
Starting point is 00:09:08 for the rest of my life. I'm 33 years old. And what I really want to do is maybe become a teacher. Wow, how do I go about doing that? I wouldn't quit your management consulting job and go become a teacher right there. What I would do is I would do smaller things. I would find five I would do smaller things. I would find
Starting point is 00:09:26 five teachers at various levels who you know through your own network or one degree of separation. Call them up, take them out for coffee and say, what's it really like to be a teacher? Have that conversation. Then maybe what you could do instead of quitting your job is maybe teach an evening course at a college, maybe tutor, maybe teach on a weekend. That is take small steps and small experiments in the direction that you think you might want to be headed. The advantage of that is that it's doable. What's daunting is I'm going to quit my job at Deloitte Accenture, whatever. Give up my salary and then go out and look for a teaching job. I think that's actually, most people wouldn't want to do that. But taking the smaller steps and the experiments allow you to help figure out what it is you actually want to do, what I'm saying isn't exactly revelatory.
Starting point is 00:10:14 It's the same thing. It's like, hey, let's say that in my couch potato and I ultimately want to run a 10-mileer. I don't just get out of my couch, off of my couch and start running 10 miles. You know what I do? The first thing I do is I take a walk around the block. Then I take a walk around two blocks, and then over time I can run that 10 mile. Yeah, I think that's really great advice. It's sort of like dip your toes in the water, make sure you actually like the new field
Starting point is 00:10:35 that you want to get into before you go full force, and make sure you're actually good at it, and you can make money so you can sustain yourself. I think that's great advice. So is there something as far as an example in how you pivoted to the TV world and hosting gigs on TV and production? How did you pivot into that field? Well, you know what it was very similar kind of story in that I started doing smaller things. So, I would maybe be a guest on a show and then a guest on another show and then a guest on another show.
Starting point is 00:11:07 So that was part of it. And then I like, among the people I met there, I would say, hey, can I call you up and get 15 minutes of advice on like, what does it mean to make a TV show? What does it mean to produce a TV show? What are the kinds of things that I need to know about that? And so get advice from people. What's it really like? And I think you said something really interesting, Holly, a moment ago about the importance of understanding whether you really like something. And I think that's so important. And what we have here, in many cases, and I've seen this, I've fallen prey to it myself, is that we have this imagined notion of what it's like to be X, what it's like to be an accountant, what it's like to be a TV producer, what it's like to be a newspaper reporter. We have these imagined notions of it, but our imagined notions of it are rarely wrong. And so one of the things you have to do is you have to
Starting point is 00:11:56 figure out what's the ground truth of being all those kinds of things. So what does it mean to spend time on a TV show? And one of the things that I learned in doing that kind of just talking to people, but what it's really like is that it can be enormously time-consuming. It's not very lucrative. So you have to say, okay, am I willing to spend a lot of time and actually not make much money directly and also suffer the opportunity cost of, you know, doing that rather than something else. And that's a really important factor to consider.
Starting point is 00:12:28 So I also started making small videos of my own that basically as an experiment, as a way to say, what is it like to talk into a camera? How do you tell stories in the video medium rather than the print medium? So once again, it's the same general principle. Small steps, small experience, get the quick feedback, iterate again. I really like that. So let's get into our main topic of the show.
Starting point is 00:12:54 I really want to get into all your research and insights for guarding time. Originally, I was going to also go into motivation and all these other things that you talk about, but really you have so much good content and useful and actionable insights on time that I just want to focus on that. And then maybe we can have you on the show again to talk about motivation. So your latest book came out this year and it's called When the Scientific Secrets of
Starting point is 00:13:16 Perfect Timing. So what was your motivation behind writing this book? Frustration more than anything else. I was frustrated because I was making all kinds of timey decisions in my own life. So I'm talking to you from my office in Washington, DC. My office is a refurbished garage behind my house. So every day I come out here and I make decisions about when to do things. When in the day should I do my writing?
Starting point is 00:13:36 When in the day should I do my interviews? When should I exercise? More broader episodic questions of timing akin to what we were talking about before. When should I start a new project? When should I start an experiment? When should I abandon experiment that's not working? And I was making these decisions in a very sloppy way. That was frustrating to me.
Starting point is 00:13:54 I wanted some guidance in how to make these decisions. I looked around for it. It didn't exist. I've not got me curious, but whether there was any research on this question of timing, because the last several books I'd written had looked at different bodies of social science to say, what does it tell us about the human condition and happen when we apply some of those insights in our work and our personal lives?
Starting point is 00:14:16 And so I started looking around to see if there's any research on timing. And there was a huge amount, more than I ever imagined, except it had this peculiar quality to it. It was splattered all over the place. So there was research in social psychology and in economics, but there was also research in microbiology. There was research in the entire field called chronobiology. There was research in linguistics and anthropology and in many of the medical sciences.
Starting point is 00:14:42 And it was curious to me is that all these disciplines were asking and very similar questions, but they weren't talking to each other. So I said, if I can stitch together the findings from these disparate disciplines, maybe what I can do is reveal some of the evidence-based scientific-based ways to make better, smarter decisions about when to do things. When to do things during the day, when to do things. Does that make sense during a year, when to do things during a life cycle, and even things more episodically about, you know, what's the importance of beginnings, what are the importance of endings, what are the importance of midpoints, how do teams coordinate in time.
Starting point is 00:15:18 So out of that frustration, frustration turned to curiosity, curiosity turned to two years of a lot of research and then that turned into the book. Yeah, the book is jam packed with so much useful information and it's really funny how we don't really consider the issue as when, as seriously as we take issues of what, and really thinking about when we should make certain decisions, what time of day we should do certain work is really interesting. So I think my listeners will find a lot of value in this. So let's begin with how the different times of day impact our productivity. You say that time of the day explains 20% of the variance
Starting point is 00:15:57 of how people perform and our cognitive abilities change during the 16 hours or so that were a week. And in your book, you outline three stages of the day. Everyone goes through in terms of performance. You say it's peak, trough, and recovery. Could you walk us through these stages and explain what type of work is best suited for each? Great. You got it exactly right. The big idea here is that our brain powered
Starting point is 00:16:20 doesn't remain constant over the course of a day. It changes. It changes in material ways. The best time to do something depends on really what you're doing. And so, here's what we know. What we're looking for here is something called, that's like I'll just call the synchrony effect. What you want to do is you want to line up your type, your task, and your time, your type, your task, and your time. Now, by type, I mean something called chronotype, which is a term from the field of chronobiology, chronobiology, chronotime biology study of life. It's a long-standing field of research, spawned a few nobellis.
Starting point is 00:16:54 And what chronotype is a scientific way of talking about, are you a morning person, are you a evening person? And what we know is that about 15% of us naturally wake up early and go to sleep early. We're larks. About 20% of us naturally wake up early and go to sleep early, we're larks. About 20% of us wake up late, naturally, wake up late and go to sleep late, we're owls. And then about two thirds of us are in the middle. Over-simple by a tad, but over-simpleification
Starting point is 00:17:15 in the name of clarity is let's think about the world of owls and non- owls, owls and non- owls. So about 80% of us move through the day in precisely the order that you said, peak, trough, recovery, peak early in the day, trough in the middle of the day, recovery later in the day. And so here's what we know. During the peak, which for 80% of us is early in the day, for Al's, it's much later in
Starting point is 00:17:40 the day, for Al's, they hit their peak early evening, mid evening, late evening, very, very different chronotype, different way of moving through the day. For hours, they hit their peak early evening, mid evening, late evening, very, very different chronotype, different way of moving through the day. During our peak, that's when we're most vigilant. And vigilance means we're able to bad away distractions. So during the peak, we should be doing what psychologists call our analytic work, which simply means work that requires heads down, focus, and attention, writing a report, analyzing data, carefully going over the steps of a strategy. That kind of work we do better during the peak, which for most of us is early in the day.
Starting point is 00:18:13 Now, during the trough, that's mid to late afternoon. That's a terrible time of day for people. There are huge decrements and performance. We see it in studies of students performing on standardized tests. We see it hugely in the healthcare arena, where doctors and nurses perform very, very differently at that time of day versus earlier in the day. We see juries making different decisions when they deliberate
Starting point is 00:18:38 that time of day versus earlier in the day. So during the trial, we want to do stuff that doesn't require a massive amount of brain power or creative thinking. And so that's, you know, administrative things, answering routine emails, filling out expense reports, etc., etc. Then finally, the recovery late in the afternoon, early in the evening. Now, for most of us, 80% of us, here's what happens during the recovery, our mood follows this peak trough recovery pattern. So our mood goes up early, plummet in the middle, and then recover as later in the day. So late in the day, 80% of us have rising mood, and we have lower vigilance, though. So we're in a good
Starting point is 00:19:17 mood, but we're not as vigilant as we were earlier in the day. That is actually a very potent combination for cognitive tasks that require some kind of looseness. So solving non-obvious problems, iterating new ideas, brainstorming is a good example of that. You want to be a little bit looser. And so to make a long story lovinger, we should be doing our analytic work during our peak, which for most of us is early in the day, for hours much, much later in the day. We should be doing our analytic work during our peak, which for most of us is early in the day, for hours much, much later in the day. We should be doing our administrative work during the trough, which is the early to mid-afternoon, for almost all of us. And then we should be doing our insight work, as psychologists call it,
Starting point is 00:19:58 iterative, looser, creative, brainstorming kind of work, late in the afternoon and early in the evening. Young and profitors, do you have a brilliant business idea but you don't know how to move forward with it? Going into debt for a four-year degree isn't the only path to success. Instead, learn everything you need to know about running a business for free by listening to the Millionaire University podcast. The Millionaire University podcast is a show that's changing the game for aspiring entrepreneurs. Hosted by Justin and Tara Williams, it's the ultimate resource for those
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Starting point is 00:25:37 that is totally under our control. We can't really improve how smart we naturally are, but we can control the time we take a test, right? And getting an improvement of 20% is really nothing to sneeze on. I really want to bring this lesson home to my listener. So you have a very interesting story about how time of the day impacted scores and a Danish school.
Starting point is 00:25:58 Can you share that? Yeah, that's a great piece of research. And it's not only Danish schools, it's a set of multiple schools throughout Denmark. And here's the story. It's a piece of research that was led by Francesca Gino at of research, and it's not only Danish schools, it's a set of multiple schools throughout Denmark, and here's the story. It's a piece of research that was led by Francesca Gino at Harvard University, and here's what happened. So, in Denmark, students take standardized tests as they do here in the District of Columbia and the rest of the United States.
Starting point is 00:26:17 In Denmark, students take these standardized tests on computers. In many jurisdictions here in the States, students are still taking standardized tests using number two pencils and bubble forms forms and that kind of stuff. Denmark students take the nationwide standardized tests on computers. However, the typical Danish school has more students than computers. So on testing day, everybody can't take the test at the same time. So students are randomly assigned to take the test either earlier late. And so, Francesca Gino and two Danish researchers, as I said, looked at
Starting point is 00:26:45 two million Danish test scores to see whether time of day had a role in the students test scores. And what they found was just remarkable that students who took the test in the afternoon versus the morning had significantly lower scores. They scored as if they had missed two weeks of school. Wow. Yeah, that's an appropriate, wow, because that's crazy when you think about it. So first of all, it calls into question, you have this standardized test or a policy-making tool. And so you have this policy-making tool that
Starting point is 00:27:14 says, wait a second, there's this massive difference between early test takers and late test takers. Maybe this tool isn't as effective as we think. What's also alarming about that is, you know, imagine if school or teacher is going to make a decision about a particular student based on a standardized test scores, what if that student had been randomly assigned to a different time of day, they might have scored differently. Yeah.
Starting point is 00:27:37 And this is part of the point you made earlier, Hala, about it just like there's a massive amount of evidence showing, our brain power does not remain static as the day unfold. We perform differently at different times of day and those differences can be significant. Yeah, you know, we don't always have control in terms of like the time we have to take a test, right? When we're an adult, we can kind of work out when we want to do certain work things like that. But in terms of like a student, you don't really have the option. So can you talk about how breaks can kind of cat-act this?
Starting point is 00:28:12 You're exactly right. I mean, the breaks are the answer to this. And one of the things that we see, and I was surprised by this research. So I had chapter in this book about the hidden pattern of the day, which is what we've been talking about, peak trough recovery, how our performance varies as different times of day.
Starting point is 00:28:26 And I said, well, I'll write a little bit about breaks. And so as I outlined that, I said, okay, I'll do you like maybe two pages about breaks. And I started looking at the research, and then it ended up writing an entire chapter about breaks because the research was so powerful and persuasive. And essentially what we know about breaks is this. We have woefully undervalued them.
Starting point is 00:28:45 Breaks are far more important to our performance than we realize. We should be taking more breaks and we should be taking certain kinds of breaks. And so that ends up being a remedy for some of the down draft in performance, especially during that trough period. Yeah. And so in the case of the Danish in which students, it was pretty remarkable. They went back and said, OK, what if we gave these students a 20 to 30 minute break
Starting point is 00:29:09 to have a small snack and to run around in the playground before taking the afternoon test? They do that. Boom. Scores go back up. Scores are actually higher than in the morning. And so we see this in all kinds of other realms. There's an important study led by, among others,
Starting point is 00:29:23 Katie Milkman at the University of Pennsylvania Pennsylvania showing a big decline in handwashing among people who work in hospitals during the afternoon. And a remedy for that, a way to get handwashing back up, it happened to be a large sample of nurses to give the nurses more breaks and actually breaks with other nurses. And so what we know about breaks at a top level is that, and I've changed, I totally changed my view on this myself, is that breaks are part of our performance. They're not a deviation from our performance. They're part of our performance.
Starting point is 00:29:58 They're integral to our performance. And we also have evidence of the right kinds of breaks to take. And what we know, and it's very actionable, we know that with breaks something is better than nothing. So even a super short break is better than no break at all. We know that outside is better than inside. So taking a break outside is more restorative than taking a break inside.
Starting point is 00:30:21 We know that social is better than solo, that breaks with other people are more restorative than breaks on our own. This is true even for introverts. We know that moving is better than stationary. You're better off actually being in motion, physically moving rather than being sedentary. We know that fully detached is better than semi detached. A break has to be a break. It isn't going out for a walk, checking your email.
Starting point is 00:30:45 And so when we look at those design principles, exactly as you're saying, we can exert a little bit more control over things. So here's an example. Because of my schedule, I had to talk to you at a suboptimal time today, one o'clock. You and I are talking at 1 p.m. Eastern time. That's a suboptimal time for me.
Starting point is 00:31:02 So I knew that. And so what did I do before I got on this call? I went on and took a walk. I just took a walk around the block before I wanted to do this because I knew that if I just came from doing one hard task where I was Fading and then immediately had to talk to you. It wasn't going to be very good for either one of us and so simply by taking that small break It had to be by myself. So I missed out on the social part, but outside in motion fully detached. Yeah. I probably, I've slightly more coherent
Starting point is 00:31:31 or at least slightly less incoherent than I would have been otherwise. Yeah, I wish I did that. Because I'd probably be more on point right now. But as you're talking, the perfect break sounds like taking a walk outside with your coworker for like 10, 15 minutes and not talking about work. So all my listeners out there take that as a hint, start to schedule some of those breaks
Starting point is 00:31:51 in your day and let your coworker know that like, hey, like, I don't want to talk about work. Let's talk about something else because often, you know, when you do take a break with your coworker, you end up just venting about work, I feel like. Right. I think that's good. And the thing is, it still want to talk to your coworkers, like, inadvertent contact where you're walking to the water fountain or to the bathroom or something. Hey, what are you working on?
Starting point is 00:32:11 That's all good. But we have to be much more conscious about taking these breaks. And this is a thing. I'm your hallelujah chorus on that in part because I have the zeal of a convert, because I was someone who very rarely took breaks because I thought I would get more done if I powered through. I also thought in some weird, puritanical way that it was morally virtuous not to take breaks, that I was a better person somehow for denying myself.
Starting point is 00:32:41 Yeah, we were smarter that day. That's just total nonsense. What breaks are massively important. And if your listeners followed your guidance there and every day they took, as you say, a 10 or 15 minute walk outside with someone they like, I would be stunned if you didn't see some kind of uptick in performance.
Starting point is 00:33:01 This episode of YAP is sponsored by Ole Body. Guys, I know most of you are still working from home right now This episode of YAP is sponsored by Ole Body. Guys, I know most of you are still working from home right now, and I want to stress that you cannot skip your morning shower. Even though sometimes it's tempting to wait until later in the day, morning showers are super important. If I don't take a shower in the morning, I feel sluggish and unmotivated all day. Showering is much more than just getting clean for me.
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Starting point is 00:34:40 Ole body, fearless in my skin. This episode of YAP is sponsored by Grammarly. How many times have you gotten into an argument over a misunderstanding on email? We've all been there, hovering a finger over the sun button, wondering if we should try to get that last word in or just leave it alone. With the written word, things can easily get misinterpreted, and it can really suck up our time having to explain away what we truly meant to say. Making better connections means it's not just about what you say, it's about how you say it. And I always thought there must be a better way, there
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Starting point is 00:37:10 So let's keep on this idea of afternoon slumps to quote you verbatim. Afternoons are the bermuda triangles of our day across many domains. It represents a danger zone for productivity, ethics, and health. Could you elaborate on this and just show us how bad afternoon slumps can be? Okay, so let's talk about our health care because it's just a disaster. So, I mentioned that we see big declines in handwashing in hospitals during the afternoon,
Starting point is 00:37:32 but it goes well beyond there. So, what we see is doctors are far more likely to prescribe unnecessary antibiotics in afternoon appointments versus morning appointments. There was just a paper that came out in the beginning of the fall that showed same pattern with opioids. Doctors far more likely to prescribe opioids in after-noon appointments versus morning appointments. We look at things like anesthesia errors. Anesthesia errors are four times more likely at 3 p.m. versus 9 a.m.
Starting point is 00:38:02 If you look at things like colonoscopies, doctors find twice as many polyps, their twice as thorough in morning appointments as they are in afternoon appointments for the exact same population. So for me, one of the personal takeaways, for me, my family, from doing this research, is that basically nobody in my family has allowed to go to make a discretionary hospital visit or an important doctor appointment in the afternoon, period full stop. For one of our daughters had to have, she's in college and came back for winter break and had to have her, she had to have her wisdom teeth extracted
Starting point is 00:38:35 and she had to have anesthesia to have her wisdom teeth extracted. And we basically said, I don't care how inconvenient the particular day of the week is, you are only taking the 8 a.m. appointment because you're undergoing general anesthesia. So again, it's exactly as you said earlier, Hala, we focus on what? Okay, what procedure needs to get done, but we discount the when?
Starting point is 00:38:56 When are they doing it? And the when matters? Yeah, so remember, always go to the doctor in the morning. How about ethics? I thought this was so interesting. The fact that people are more likely to lie and cheat in the afternoon. Can you talk about that?
Starting point is 00:39:09 Yeah, what we see there is kind of interesting. There's some nuance on that one. Let me make a broader point here. So what we're talking about for most of us, the morning is when we're most vigilant, okay? We're most vigilant. That is what we're able to do is we're able to bat away distractions.
Starting point is 00:39:23 We're less likely to take short cognitive shortcuts of any kind So if you think about things like bias is a cognitive shortcut Cheating is a cognitive shortcut, right? And so what you see is that people make different moral decisions in the afternoon versus the morning the researchers who uncover this call it the quote-unquote morning morality effect That is because we're more vigilant in the morning, we're less likely to make ethical lapses. However, the nuance of this is that other researchers subsequently followed that up and said, yes, that's true for morning people and for a lot of people in the middle. But for owls, evening types, people who wake up late and go to sleep late, it's the reverse.
Starting point is 00:40:05 Owls are actually more likely to make moral lapses in the morning than later in the day, because owls are more vigilant later in the day. But again, think of this idea of cognitive shortcuts. There's a very alarming piece of research, it's an experiment where they did the following. They gave the participants in this experiment a set of facts. They said, you participants are a jury, and they gave people a set of written facts about a particular criminal defendant. So we think about two groups.
Starting point is 00:40:36 Half the groups get a set of facts. The other half the group gets the same set of facts. For the first group, the defendant's name is Robert Garner. For the second group, the defendant's name is Robert Garner. For the second group, the defendant's name is Roberto Garcia. So same set of facts, the only thing different is the name of the defendant. When jurors deliberated in the morning, they rendered the same verdict for a Garner in Garcia.
Starting point is 00:40:58 However, get a new group of participants, same deal, same set of facts, one defendant's name is Robert Garner, the other's defendant's name is Roberto Garcia, when Jura's deliberated in the afternoon, they were more likely to exonerate Garner and convict Garcia on the exact same set of facts, because people were less vigilant in this case in this city is cognitive shortcut of racial and ethnic bias. So interesting. It's a lot of things. It's a lot of things.
Starting point is 00:41:25 And yeah, it's just going to say, so interesting and alarming. Speaking of overcoming these afternoon slumps, you talked about breaks before. Another way to overcome an afternoon slump after reading your material, I learned is napping. And it turns out that breaks and napping are not just for kids.
Starting point is 00:41:42 They're also very useful for adults. And apparently there's a right and a wrong way to nap. For me personally, I feel very groggy when I nap, unless I go for like three, four hours, and then I'm not really sure that actually qualifies as a nap at the end of the day. So what is the right way to nap in your opinion? Well, it's not only my opinion is what the research says,
Starting point is 00:42:03 and your spot on, Holla, that there is, here once again, I'm a sinner. I never liked napping. I would napp every once in a while, if wake up feeling terrible. And the reason I discovered is that I was doing it wrong, exactly as you say. What the research tells us is that the ideal napp is exceptionally short, exceptionally short, between 10 minutes and 20 minutes long. You napp shorter than 10 minutes, you don't get much of a benefit.
Starting point is 00:42:26 You nap longer than 10 minutes, you get a benefit from the nap, but if you stay within that 20 minute range, this is between 10 and 20 minutes, you can get the benefits of the nap without the groginess that comes from napping longer than that. So there is this sweet spot of 10 to 20 minutes. All kinds of research showing that, yeah, it's actually a boost mood, a boost mental acuity. It makes people feel better without the downside of that grogginus, which is known among chronic biologists as sleep inertia. Yeah, but 10 to 20 minutes sounds so short.
Starting point is 00:42:59 I know. And I noticed you didn't really talk about meditation in your book as an alternative. How do you feel about meditation? Do you feel like it's useful? Do you do it? And do you think that maps are more beneficial than meditation would be? That's a great question. I have tried meditation in the past.
Starting point is 00:43:14 I haven't stuck with it, unfortunately. Same. My read of the research on meditation is that it is very, very good for us. Meditation is powerful. It is not woo-woo. It is a absolutely enhancing of our subjective well-being, of our mood, of our mental sharpness, no question about it. I'm not sure whether a nap or meditation is one is more valuable than the other. I have
Starting point is 00:43:38 no idea. But the research to me is overwhelmingly pro-meditation. Yeah. So tell us about the napachino. It's the way to 10X your nap. Once again, the research gives us some ideas on how to actually turbocharge the nap. The ideal nap is as follows. I've actually started doing this occasionally. So again, I said, I'm here in my office in Washington, D.C. I got a chair right behind me as I'm sitting here.
Starting point is 00:44:02 So it's a chair. It's a fairly comfortable chair. I got a little on and so I'll sit in that chair and I will set my phone alarm for 25 minutes, phone timer for 25 minutes. I will close my eyes, I will put on noise-canceling headphones and get ready to go to sleep. But before that, I would chug a cup of coffee.
Starting point is 00:44:21 I won't enjoy it. I'll just literally brew a cup of coffee, plops some ice cubes into the mug and just guzzle it. And then I will close my eyes, start my 25 minute countdown timer. And at this point, I can usually fall asleep in, say, 10 minutes or so. And in that sense, I like meditation.
Starting point is 00:44:40 That is, like meditation is easier the more you do it. I think people get better at napping and being able to fall asleep quickly. So I can fall asleep, let's say I fall asleep in 10 minutes. My alarm goes off in 25 minutes. That means I've gotten a 15 minute nap right in the middle of that sweet spot. But here's the thing, remember that cup of coffee
Starting point is 00:44:57 that I downed right before turning on my countdown timer. It takes about 25 minutes for caffeine to enter a bloodstream. And so at the moment I'm waking up without that grigganist, without that sleep inertia, I'm getting a second hit of caffeine entering my bloodstream. And so this technique, as you say, is known as a napachina. Sounds awesome. I can't wait to try that. Definitely try it.
Starting point is 00:45:18 Try it a few times. It's surprisingly awesome. Okay. So we talked about the first two different stages. Let's move on to the recovery state and the phenomenon of the inspiration paradox, which is the idea that innovation and creativity are the greatest when we are not at our best and respect to our circadian rhythms. Tell us about that.
Starting point is 00:45:38 What should we be doing during this recovery state? So what we know is that we have this peculiar combination. Our mood oscillates and we see this in a lot of research on people's self-reports of their mood. We see it reflected in big data analysis of people's splitter feeds. So mood goes up, mood declines, and then mood recovers. Again, that's for 80% of us. Late in the day, early in the evening, our mood is back up.
Starting point is 00:46:00 However, as I said before, our vigilance is not back up. Our vigilance is actually rather low, but that combination, that kind of looseness, is actually really important. Now, let me give you an example of this, make it make more sense. Let's think about something like brainstorming. Let's say you and I are part of a seven person team that's trying to brainstorm some ideas for, I don't know, a new product or a new marketing campaign or something like that. We've all been in brainstorming sessions where someone tosses out an idea and someone
Starting point is 00:46:29 else says, that's stupid, that'll never work. Brainstorming isn't effective if people are hyper-vigilant, if they're hyper-analytical. What you want is you want some kind of looseness. You can impose that looseness in some ways with the rules of brainstorming, but you can get even a greater boost if people's mental states, their cognitive states, are looser rather than tighter. And so doing things like brainstorming then is, at that time of day, for 80% of us is better.
Starting point is 00:46:55 And you see this in some research, again, where you give, let's take someone like me, all right? So I test on the chronotype scale. I test as not a full-fledged lark, but pretty larky. You give people very common chronotype. You give people like me an analytic problem. I'm more likely to get it right in the morning and wrong in the late afternoon. You give an owl that's the same analytic problem.
Starting point is 00:47:23 They're more likely to get it wrong in the morning and Right later in the afternoon. So now you give me a more creative problem. All right, a problem where you have to say come up with 50 unusual Uses of a brick or paperclip or something that's about iteration the kinds of problems that don't bend to mathematical logic The sort of things that require aha moments and insight and divergent thinking. Someone like me is worse at that in the morning, but better late in the afternoon, because I'm less vigilant, I'm less tight, I'm focusing more expansively, and I'm in a decent mood. So that's sort of the inspiration paradox. So for a lot like me, or a lot, a lot, a person like me, the paradox is that for creative,
Starting point is 00:48:10 iterative kinds of things, I'm actually better off doing them later in the day rather than earlier in the day. From my understanding, it's also better to like work out in the evening or work out seem easier in the evening as well. So that's a great point too. So there are virtues of early exercise and later exercise, and it really depends on your goal. So morning exercise is better for something. It seems to be better for weight loss.
Starting point is 00:48:31 In fact, there's something literally that I read this morning showing that exercising on an empty stomach is actually better for weight loss and conditioning than exercising after eating. So morning exercise is better for weight loss. Morning exercise is better for habit loss. Morning exercise is better for habit formation and I think that's a very pedestrian reason is that people are more likely
Starting point is 00:48:51 I think to get interrupted at 7 a.m. that at 5 p.m. And then morning exercise, a great virtue of morning exercises that aerobic exercise, but even strength training gives you a pretty significant mood boost, pretty enduring mood boost. And so you exercise early in the day, you're going to get that mood boost for a long time during the day. You exercise late in the day, you get your mood boost, but you end up sleeping away some of it. So, that's the virtue of morning exercise. Afternoon exercise is better for other kinds of things. So, one of them, as you said, is people reported feeling less effortful. My hypothesis is that a lot of this is related to body
Starting point is 00:49:25 temperature because our body temperature changes over the course of a day. Our body temperature peaks in the late afternoon and early evening. So people find it less effortful. I certainly do. Yeah. It's better for avoiding injury. And I think that's the same reason, similar reason that we're literally more warmed up. And also there's some interesting improvements in performance, late afternoon and early evening. Our lung function is higher, our hand-eye coordination is a little bit better, and there's some interesting improvements on speed late in the afternoon and early in the evening. So really depends on what your goals are. Totally, very cool. Yeah, bam, if you're ready to take your
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Starting point is 00:50:25 YAP. She was a former social client. She's a podcast client. And I remember when she came on young and profiting and she talked about her conviction marketing framework, it was like mind blowing to me. I remember immediately implementing what she taught me in the interview in my company and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done, all Kelly has built. In the corporate world, Kelly secured seven promotions in just eight years, but she didn't just stop there. She was working in I to five.
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Starting point is 00:51:53 have settled a bit, and I'm really focused on revamping and improving our company culture. I have 16 employees, so it's a lot of people to try to rally and motivate, and I recently had best-selling author Kim Scott on the show and after previewing her content in our conversation I just knew I had to take her class on master class tackle the hard conversations with radical candor to really absorb all she has to offer and now I'm using her radical candor method every day with my team to give in solicit feedback, to cultivate a more inclusive culture and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are really receptive to this framework
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Starting point is 00:53:48 is their audio mode to listen on the go. That way, I can multitask while I learn. Get unlimited access to every class and right now, as a app listener, you can get 15% off when you go to masterclass.com-profiting. That's masterclass.com-profiting for 15% off an annual membership. Masterclass.com slash profiting for 15% off an annual membership masterclass.com slash profiting. So let's move on to time besides just the hours of the day that we should be doing things.
Starting point is 00:54:13 In a more broader sense, you also talk about beginnings and endings. So for context for my listeners, can you explain what social and personal temporal landmarks are and how we can use them to motivate us and construct better beginnings. Sure. So temporal landmark is as follows. Think about a physical landmark. So a physical landmark is something that exists in space that helps you make your way, right? So if you're trying to find something, you're trying to make your way from point A to point B and you're looking for a particular landmark that says, oh, I'm close to point B. So the same thing happens in time, that there's certain dates that operate as temporal landmarks that help us make our way. And particularly, there's a date, and this is also a research done by Katie Milkman at Penn Whom I mentioned earlier.
Starting point is 00:55:00 She found that the certain dates operate as particular kind of temporal landmark, and that is what she calls fresh start dates. Those are dates where we basically trick ourselves and say, we open up what you can think of metaphorically as a fresh ledger on ourselves. So we say, you know, old me, always ate junk food, but new me were born on this day, opening up a fresh ledger is not going to eat junk food anymore. And so what this means is that it's certain dates operate as those temporal landmarks, as fresh dark dates.
Starting point is 00:55:33 So this is why you're more likely to start a behavior change and therefore more likely to sustain it by starting it on a Monday rather than on the Thursday, by starting it on the first of the month rather than the 11th of the month. Those are social things. We all shit. The first of the day of the month is the same for me as it is for you. The 11th day of the month is the same as it is for me
Starting point is 00:55:51 as it is for you. But they're also personal temporal landmarks. So you're better off starting a behavior change, say, on the day after your birthday, then one week before your birthday. But that's personal. Your birthday and my birthday are probably not the same. And so using these temporal landmarks can be a way to essentially reboot and make a fresh start.
Starting point is 00:56:10 And then how about in a business setting? Like how would you use a temporal landmark to motivate a team or, you know, pivot after something happens? Yeah. So again, you can use something like the beginning of a new quarter to say, you know, our last quarter wasn't that great, but here it is, a new quarter, day one of a new quarter, let's reboot and start again. Or you can use some kind of anniversary. This company was founded three years ago in this state. We're starting year four. This is a fresh start date. You can use those kinds of things.
Starting point is 00:56:40 Basically, I like to think about as a reboot. The metaphor that the researchers use is this idea of, as I said, of a ledger. If you think about an old-fashioned ledger, you, you know, an old-fashioned print ledger, you turn the page and there before you is a fresh ledger, untainted by any of the things that have gone on before, you can write a new on that fresh ledger. So you can use again with businesses shared social, first day of the quarter, those kinds of things, first day of the month, but you can also use milestones within the company as well.
Starting point is 00:57:14 This is all such great advice. So I really hope that everybody out there is absorbing it and will use it in practice. Let's talk about midpoints. They have very peculiar effects on how we do what we do. Can you talk about the different nuances and how midpoints can both stall us and stimulate us? Yeah, so that's exactly right.
Starting point is 00:57:31 Midpoints have a dual effect. Sometimes they drag us down, sometimes they fire us up. And so sometimes when we get to the midpoint of something, we're for lose motivation, we're lose interest, our motivation sags. Other times it has the opposite effect. So if you look at research on well-being over the life cycle, what you have is you have a U-shaped curve of well-being over the life cycle where people in their 20s and 30s are fairly satisfied people in the 40s become less satisfied people in the 50s. You know, are at the bottom of that U, it's
Starting point is 00:57:58 not a midlife crisis, but it's a sort of a shallower U. But then people in their 60s, 70s and 80s are far more happy than they were. So it's shaped like a Uower you, but then people in the 60s, 70s and 80s are far more happy than they were. So it's shaped like a you. So we see a dip in the middle of all kinds of things and people's adherence to standards and their willingness to practice certain religious rituals, et cetera, et cetera. At the same time what you see is you see midpoint having, in some cases, a different effect on people.
Starting point is 00:58:22 They operate as a spark. So there's a researcher named Connie Gersick, who's looked at how teams behave, and she found that if you give a team a certain amount of time for a project during the first part of the project, they won't do very much, but there's a moment in the course of the project when they throw out old routines and really get started.
Starting point is 00:58:40 And what she has found in her research is that that happens in an eerie way at the exact temporal midpoint. So you give a team 31 days to do something, they start getting going earnest in a day 16. You give a team 17 days to do something, they start getting going at day nine. And so you also see research in analysis of basketball data showing that in general, the NBA at least, teams that are ahead at halftime
Starting point is 00:59:05 are more likely to win the game. However, the exception to that rule is that teams that are behind by one point at halftime are actually more likely to win the teams that are ahead by one point. And so I guess the lesson we derive from this is that unlike beginnings and unlike endings, midpoints are often invisible.
Starting point is 00:59:23 We don't see them. And yet they seem to exert this kind of force on us. And so the key with midpoints is to be aware of them, to make them visible. And then once you do that, you can use them to wake up rather than roll over. And one way to effectuate that is to imagine that you're a little bit behind.
Starting point is 00:59:42 Yeah, that's very interesting. And I could imagine like a project manager leading a team having like midpoint review, going like, here's all the things that we have left to do and kind of like exerting pressure on the team, healthy, pressure, and stress to get things done. Yeah, and just saying, hey, we're a little bit behind. And the idea of being a little bit behind
Starting point is 01:00:00 is really interesting, because it's an experimental evidence showing that if you take a midpoint of something, at the midpoint people are way ahead, they actually don't improve their performance. If they're way behind, they can become complacent and give up. But if they're a little bit behind, they really bring it during that second half. Yeah. Okay. We're starting to run out of time.
Starting point is 01:00:21 I do want to just cover endings. So how do endings typically impact our behavior? Oh gosh, so many different ways. Endings have a big effect on our lives. They have a big effect on our memory. So we're more likely to, we evaluate entire experiences based heavily on how they end rather than on the totality of the experience or the average of the experience.
Starting point is 01:00:41 It's a very well-known phenomenon in psychological science. Endings can help us energize. so when we see the end of something, we end up kicking a little bit harder. This is some intriguing research from Adam Alter at NYU and how Hirschfield at UCLA showing that people are most likely to run their very first marathon at ages 29, 39, 49, and 59 when they get to the end of a decade. Endings can help us in some ways focus on what's really important to us that help us sort of edit our lives. And so what you see across the life cycle, this is the research of Laura Carson, Senate Stanford, is that
Starting point is 01:01:18 over the course of time, we end up starting out our lives with, say, not a huge number of friends, and then our number of friends grows throughout the middle of our life, but then later in life, say, 60 and beyond, the final third of, act three of our lives, we actually have fewer friends, which seems like a sad story, but Carsonson found that what's going on here is not sad at all. What it means is that people have essentially shed the outer layer of friends, the middle layer of friends, and instead focus tightly on that inner circle of friends, because that's a real source of meaning and satisfaction.
Starting point is 01:01:52 So again, our lives are so deeply episodic. As you say, projects have beginnings, middles and ends. Some relationships have beginnings, middles and ends, right? And so the key is to be aware of the episodic nature of these things. Beginnings, as we discuss, have one effect, endings have another effect, midpoints,
Starting point is 01:02:11 which are often invisible, have another effect. And so if you're aware of these things, you can actually make different decisions and use these forces which you often don't see to our advantage rather than be hostage to them. Totally. And so everybody out there, I would totally recommend Daniel's book when it is so interesting. We couldn't even cover all of it. There's so much more valuable information on that book. So I definitely recommend to go grab that. I always end my show with this last
Starting point is 01:02:38 question. What is your secret to profiting in life? My secret to profiting in life. Well, I guess if I tell you, it's no longer a secret, right? That's an interesting question, Hala. I would say not being too concerned about what other people think. Earlier in my life, I think it was pretty concerned about what other people thought of me. And then I had a great revelation.
Starting point is 01:02:56 I discovered what people thought of me. And the answer was, they weren't thinking about me. They were thinking about themselves. And that's liberating. If you stop caring too deeply about what other people think of you, I find that a source of great liberation. And too many people are trying to conform to what they imagine other people are thinking or evaluating them when.
Starting point is 01:03:16 In fact, all those other people couldn't care less about what these folks are doing. I totally agree. And where can our listeners go to learn more about you and everything that you do? So you can go to my website which is www.danpinkdnpi.com. I've got all kinds of good cool free resources. I've got an email newsletter videos, all kinds of Ruby stuff. Awesome. I'll stick some links in my show notes. So my listeners have easy access. It was so nice to speak with you. I think our audience is really going to enjoy this show, so thank you so much for your time.
Starting point is 01:03:47 Thanks, Holly. It's been a pleasure. Thanks for listening to Young and Profiting Podcast. If you enjoyed this episode, don't forget to leave us a review or comment on your favorite platform. Follow Yapp on Instagram at Young and Profiting and check us out at YoungandProffiting.com. And now you can chat live with us every single day on Yapp Society on Slack. Check out our show out at YoungandPropeting.com. And now you can chat live with us every single day on YAP Society on Slack. Check out our show notes or YoungandPropeting.com for the registration link.
Starting point is 01:04:10 And if you're already active on YAP Society, share the wealth, and invite your friends. You can find me on Instagram at YAP with Hala or LinkedIn, just search for my name, Hala Tah-Hah. Big thanks to the YAP team as always, stay blessed, and I'll catch you next time. This is Hala, signing off. Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Rubin, the number one best-selling author of The Happiness Project.
Starting point is 01:04:38 And every week, we share ideas and practical solutions on The Happier with Gretchen Rubin podcast. My co-host and happiness gu Guinea Pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time energy or money.
Starting point is 01:05:07 Suggestions such as follow the one minute rule. Choose a one word theme for the year or design your summer. We also feature segments like know yourself better where we discuss questions like, are you an over buyer or an under buyer? Morning person or night person, abundance lever or simplicity lever.
Starting point is 01:05:23 And every episode includes a happiness hack, a quick, easy shortcut to more happiness. Listen and follow the podcast, Happier with Gretchen Rubin. and Ram TRX. Hurrien now for great deals on the trucks that are built to serve. Right now during Ram season, get 10% below MSRP on the purchase of a 2023 Ram 1500 Laramy. Not compatible with lease offers or with any other consumer incentive offers. Contact Deliver Details. Take retail delivery by 531-23. delivery by 531-23.

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