Young and Profiting with Hala Taha - YAPClassic: Donald Miller on Becoming the Hero of Your Own Life

Episode Date: September 1, 2023

When Donald Miller was in his twenties, he felt like a victim: he didn’t believe he would be successful and he was unsatisfied with his weight. As he sharpened his storytelling skills, he realized t...hat there are four personas inside all of us: the victim, the villain, the hero, and the guide, and we can choose to become the heroes of our own lives. In this episode of YAPClassic, Donald will break down these four personas and how we can take control of our lives by shifting the role we embody.  Donald Miller is an author, public speaker, and business owner who is widely considered one of the world's most entertaining and informative speakers. He is the CEO of Storybrand and the host of the Business Made Simple Podcast. He is also the author of several popular books, including the WSJ best-seller Building a StoryBrand, and his most recent book How to Grow Your Small Business: A 6-Part Strategy to Help Your Business Take Off. In this episode, Hala and Donald will discuss:  - How Donald became the hero of his own story - When it’s okay to be the victim - What is the most fulfilling role to play? - Internal vs. external locus of control - What prevents us from transformation - Why you should write your eulogy now - What three stories do you want to live? - The value of processing and accepting your death - Why you should not view life as meaningless - And other topics… Donald Miller is the CEO of StoryBrand, an agency that has helped more than 10,000 organizations clarify their brand message, and Business Made Simple, an online platform that teaches business professionals everything they need to know to grow their business and enhance their value on the open market.  Donald is the host of the Business Made Simple podcast and the author of personal essays and books about faith, God, and self-discovery, including the best-sellers Building a StoryBrand, Marketing Made Simple, and Hero on a Mission. His most recent book How to Grow Your Small Business: A 6-Part Strategy to Help Your Business Take Off will give you a proven 6-step plan for growth so you can stop drowning in the details. Donald Miller currently lives and works in Nashville, Tennessee with his wife and daughter on their estate: Goose Hill.  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Resources Mentioned: Donald’s Website: https://businessmadesimple.com/ Donald’s LinkedIn: https://www.linkedin.com/in/donald-miller-540007124/ Donald’s Twitter: https://twitter.com/donaldmiller Donald’s Instagram: https://www.instagram.com/donaldmiller/ Donald’s Facebook: https://www.facebook.com/donaldmillerwords Donald’s Podcast Business Made Simple: https://podcasts.apple.com/us/podcast/business-made-simple-with-donald-miller/id1092751338?itsct=podcast_box&itscg=30200 Donald Miller: Storytelling for Business | E120: https://link.chtbl.com/yap_donaldmiller  Sponsored By:  Shopify - Go to shopify.com/profiting to take your business to the next level today Zbiotics - Head to ZBiotics.com/PROFITING and use the code PROFITING at checkout for 15% off. More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 Today's episode is sponsored by Shopify and Zbiotics. Shopify simplifies selling online and in-person, so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com-profiting, and that's all lowercase. Engineered by a team of PhD microbiologists, Zbiotics is a probiotic drink that breaks down the byproduct of alcohol, which is responsible for rough mornings after drinking.
Starting point is 00:00:26 Head to zbiotics.com-sash-profiting and use the code profiting at checkout to save 15% off. Hello, my young and profiting family. In today's YAP Classic, we're replaying my second interview with Donald Miller. Those of you who are regular YAP listeners definitely know who Donald is. He's been on YAP three times. Donald Miller is the CEO of Story Brand, an agency that has helped more than 10,000 organizations clarify their
Starting point is 00:01:05 brand message. He's also the CEO of Business Made Simple, an online platform that teaches business professionals everything they need to know to grow their business and enhance their value on the open market. Donald Miller is the top expert when it comes to business storytelling. In this episode, Donald will share all his philosophies from his book Hero on a Mission. We'll hear Donald's personal transformation
Starting point is 00:01:30 from being a powerless victim to becoming a successful business leader and hero of his own story. He'll teach us about the four personas within us, the victim, the villain, the hero, and the guide, and how to become the hero of our own lives. If you want to learn how to become the hero of our own lives. If you want to learn how to become the hero of your own story, stay tuned to this incredible interview with Donald Miller.
Starting point is 00:01:54 Hey, Donald. Welcome back to Young and Profiting Podcast. It's good to see you, Hala. I'm so happy that you're here. You're one of my favorite people in this space. So for those of you who don't know Donald, Donald is an amazing entrepreneur. He's also the CEO of a company called Storybrand, which has helped thousands of companies, household names like Pantene and Chick-fil-A, create their brand narrative. And Donald is a master at that. Donald's actually here today because he's launching a new book. It already launched. It's called Hero on a mission. And so that's out now. And today we're going to talk to him about his book and his transformation personally.
Starting point is 00:02:32 So Donald, you're super successful now. You're very well put together. You're a great businessman. You come highly recommended. But it turns out when I was reading your book that you weren't always like this. And in your mid 20s, you got a victim mindset and you couldn't make any money and you didn't have great relationships. So talk to us about what you were like in your mid 20s and how you were a victim and then
Starting point is 00:02:55 we'll go from there. Well, I will say when I look back at the kid in their mid 20s on 50 now, I still really like that kid. He was fun. He liked to ride. He believed in himself as a rider. He had great friends. He went on some great adventures. But yeah, I think underlying all of that was this sort of idea of I'm doomed. It's never going to happen for me. I'm never going to get my break. The world is against me. And you know, my life showed. It showed that.
Starting point is 00:03:26 I was probably 150 pounds heavier than I am now. Oh wow. Yeah, no, I was 387 at my highest. I'm 210 or 208 the other day. I was kind of proud. I'm down to pounds. So I was fat then. I'm just chubby now.
Starting point is 00:03:39 So things are getting way better, right? I kind of have this default mode of seeing myself as a victim, and I didn't realize that I was choosing that identity. And I discovered it in the very strange way, in order to write, in order to be a writer, I'd studied story because you know, you study story to try to get people to turn the page, and you use these techniques.
Starting point is 00:04:01 And I noticed there are four characters in almost every story, the victim, the villain, the hero, and the guide. And as I looked at my life like a story, I realized, oh, my word, if your life is a story, you're the victim. Somebody else is the hero. And you're this bit part that lays around feeling sorry for itself. And somebody else gets the girl and gets the money and gets the job and gets the accolades. And you just suck energy into yourself. And quite frankly, it's not very attractive. And when I realized that, I stopped doing it. I didn't have to fight it. I just stopped doing it because I realized, wait a second, you're thinking of yourself as the
Starting point is 00:04:41 victim because you want to make excuses for not trying. You want to make excuses for not succeeding. You want a rescuer. You want somebody to come and do the work for you because you don't know how to do it. None of it is working. It's a percentage game. If I have seen myself 80% of the time as a victim, I began to see myself 32% of the time as a victim. And 60% of the time as a hero, everything began to change.
Starting point is 00:05:10 I mean, everything. The lost weight, got a book published, started a little company, started to learn more, and sort of acquire knowledge about how to get better. And, you know, it didn't change overnight, but now 25 years later, my life is not perfect. There's hard things that happen to us all, but I enjoy my life. And more than I enjoy my life, what I'm really saying is I enjoy the story that I'm living inside of. And it's transforming me and continuing to make me stronger.
Starting point is 00:05:37 And so I wonder now that I've written this book and there's been so much feedback about it, I'm realizing, oh my word, this isn't just me. There's a lot of people who don't realize, wait a second, I've been identifying as the wrong character in the story, and it's not working. And if I just identify as this character, things start to change. And of course, the four characters
Starting point is 00:05:59 that exist in story, the victim, the villain, the hero, and the guide exist in story because they exist in us. All four of them exist in you, and the guide exist in story because they exist in us. All four of them exist in you, and I personally play all four every day, but to the degree that I give the victim stage time, my life goes nowhere, to the degree that I give the villain stage time, people don't like me, and they want to throw me in jail, and they want justice against me, and to the degree I give the hero stage time, I transform into a better version of myself.
Starting point is 00:06:25 And so the idea is just try to give the hero more time in your life and your life will shape up accordingly without you having to do much of anything. So what you said was just really powerful. We all have four personalities that live inside of us and it's our choice to decide which one we want to give the most energy to. So it's the victim, the villain, the hero, and the guide. Could you really take us deep on these? Break it down.
Starting point is 00:06:49 What are each of the characteristics of each of these personality types? There are four, and my thesis in the book is the reason that these screenwriters and these storytellers keep choosing these four characters to write about is not because there are victims in the world and there are villains in the world and there are heroes in the world because there are victims in the world, and there are villains in the world,
Starting point is 00:07:06 and there are heroes in the world, and there are guides in the world, it's literally because they're all inside of us all. In stories, they're not, in stories they're separated into different characters, but that's not the way it works in life, they're in us. And so when we hear that voice that says, look, I'm doomed, I'm not gonna be able to make it out.
Starting point is 00:07:23 Woe is me, terrible stuff like this always happens. That's the victim. And the victim in a story plays a bit part. The victim in a story exists to make the hero look good because the hero rescues them and the villain look bad because the villain tortures them. That's the only purpose of the victim. They do not transform. They do not get a reward at the end ofures them. That's the only purpose of the victim. They do not transform,
Starting point is 00:07:46 they do not get a reward at the end of the story, they do nothing happens to them except that they play off the hero and the villain. And if we do identify too strongly with the victim inside of us, that is exactly what happens to you. I mean, the story of your life literally plays out that way. You don't transform, you don't get what you want, you don't become a better version of yourself, you don't get rewarded, you don't get respected. People basically feel sorry for you. And that gives you some resources, some change that's thrown at you, but that's it. And some people get hooked on that change and just think that's the only way that they
Starting point is 00:08:21 can survive. It serves us in some way. Victim mentality is a coping mechanism. And sometimes, let me just say, it's actually an effective coping mechanism. It's helpful for a couple of days. It's not purely evil. It's not purely bad. You know, I finished the book.
Starting point is 00:08:38 The Amalign was born. It's in a really good space. And before the book came out, about two weeks before the book came out, I had to make an extremely difficult family decision. And the family decision was to let go of my chocolate lab, Lucy. The average lifespan of a chocolate lab is 10 to 12 years. She's 14 and a half. And she had a big tumor, a lot of arthritis, but she was cognizant. And the doctor was saying, look, you know, anything passed today and you're
Starting point is 00:09:05 just making her suffer so that you don't have to feel guilty. And you know, I thought about, I thought, okay, we got to do this. You know, I let her go. It was a beautiful time, a family time together and let her go, put her in the car. Hala, the next day, I'm in a fetal position in my bed, weeping. I mean, this is, you know, she's my best friend. And my wife calls her my first wife. You know, so. And I'm saying to myself, I'm releasing a book in two weeks, defending the identity life as meaning.
Starting point is 00:09:34 And it's all a lie. It's just a complete lie. There is no meaning because we can't keep our dogs. A couple days later, of course, I'm saying, how beautiful is it that she was with me that long and she got to meet my daughter and she got to move into this house. A year and a half ago that's called Goose Hill.
Starting point is 00:09:50 It's literally named after her, Lucy Goose. And she taught me about friendship. She taught me about devotion. She got me to Betsy. She taught me to be responsible in relationships. It took a couple days for me to convert into transform from a victim mentality, which is okay. It's okay, but we can't stay there.
Starting point is 00:10:10 We become victims temporarily in life so that we can turn around and metabolize the pain and turn it into strength and optimism and hope and skill, by the way, and empathy. Beautiful things come from pain. That's the benefit of having understood what I wrote about in the book is you can sort of be self-aware and gently and with great grace, guide yourself toward a more optimistic identity. So that's the victim and the danger being a victim.
Starting point is 00:10:40 The villain is very similar. The victim experiences pain, So does the villain. The villain though rises up in strength rather than stays the victim, but they rise up in strength not to help others, but to seek vengeance on a world that's hurt them. So the, and the hero also experiences pain. The hero experiences pain and rises up and says,
Starting point is 00:11:00 I'm gonna become strong so that nobody else has to experience the pain I did. I'm going to defend them and defend the world against these injustices where the villain says, I'm going to get people, I'm going to get back at people. And the general rule about a villain in a story is that they make others small. And so there's that spirit in us. I've got it in me. I don't know about you, but the spirit to gossip, the spirit to demean others,
Starting point is 00:11:27 the spirit to think that others are lesser than you is a villainistic characteristic. And if we let that take too much ownership of our life, if we over-identify with that, what happens to a villain in a story? Well, they are killed. They are killed or they are thrown in jail. They're taken care of. The idea is if we can get ourselves to just function more as a hero than anything
Starting point is 00:11:51 else, the story is going to go well. Now, what does a hero do? A hero rises up against what they are challenged with and transforms into a better version of themselves so that they can overcome the challenge. Heroes are not people who are capable of overcoming challenge. They're not. They're people who are capable of changing into the person who can overcome the challenge. So to stay in a heroic mindset doesn't mean I'm awesome, I'm great. It means I can become the kind of person who can deal with this.
Starting point is 00:12:22 And you know from starting a company, if you did not have the skill sets to start a company and run a successful company when you started, you had to beat yourself, beat your head against the wall many times until you became the person and it's by accepting these challenges that we transform. And then once we do transform and we become very competent, what we find is that winning only for ourselves is really empty.
Starting point is 00:12:48 It leaves us kind of feeling lonely. And so we want to turn around and help others. And indeed, Holly, your entire company, that's what you do. And so that characteristic is called the guide. And the guide is Gandalf and Mary Poppins and on and on and on in these stories, Mr. Miyagi in the karate kid. These characters that show up to. Miyagi in the karate kid, you know, these characters
Starting point is 00:13:05 that show up to help the hero in the day. And so as we get older and more experienced, certainly as we become parents, the guide characteristics come alive in us. And I argue in the book that that is actually the most fulfilling role to play. You can't play the guide until you've been the hero for some time, but slowly the guide begins to manifest itself, and that's indeed where we find a deep sense of meaning in our lives. I went and interviewed Pete Carroll, who is the coach of the Seattle Seahawks many years ago, and I asked him, when did you first realize that you wanted to
Starting point is 00:13:41 be a coach? And he said, you know, I had the luxury of winning as an athlete really early in life. And I called it a luxury, he said, because it helped me discover that it actually wasn't very fulfilling. But when I turned around and helped other people when it was very meaningful to me, it was an enjoyable, pleasurable life experience. And so that led me into a career of coaching.
Starting point is 00:14:01 Well, what he said there was, I enjoyed playing the hero, it was really nice, but when I started helping other people win and help other heroes, when I felt a deep calling in my life. And it's true that the objectives that we determine for our lives, if they are mutually beneficial, that is if they benefit others and they benefit ourselves, they align much more closely with a deep experience of meaning. Let's hold that thought and take a quick break with our sponsors. they align much more closely with a deep experience of meaning. Let's hold that thought and take a quick break with our sponsors.
Starting point is 00:14:29 Young and profitors, most of you know that I started my LinkedIn Secrets Master Classly last year, and it's going well, we're crushing it over $300,000 in revenue so far. But when I first started, I had no idea where to begin. I needed a hand getting my store up and running, and I'm so grateful that I found Shopify. Shopify is the commerce platform revolutionizing millions of businesses worldwide. Whether you're a garage entrepreneur or IPO ready, Shopify is the only tool you need to start run and grow your business. Whatever and wherever you sell, Shopify can help. Shopify is a home to the best converting checkout in the game.
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Starting point is 00:16:25 Sash Profiting. And that's all lowercase. You've got to type it in all lowercase for that to work. Go to Shopify.com Sash Profiting to take your business to the next level today. Again, that Shopify.com Sash Profiting. So I want to talk about the hero a little bit more because it turns out that every inspirational story basically has the same plot. And a lot of people think of heroes as he's like big, strong people that always do great, but really you say that it's a victim who's transforming and that's really all a hero is.
Starting point is 00:17:03 So talk to us more about that. What is the typical inspirational story that we all know? Well, yeah, so when I say, when I say play the hero, most people go, I'm not a hero. You know, I'm not strong. I'm not this. So I'm like, well, pause your favorite movie and ask yourself if the hero likes being
Starting point is 00:17:19 in this particular situation. I don't care where you pause it in the movie. Pause the movie and ask yourself, is the hero enjoying this? And the answer is no. They're not. They're clinging to the side of a building. Their girlfriend just left them. They are having to give a speech and they're not ready. It doesn't matter. They're the whole movie. They're in a place they don't want to be having to do a thing. They don't want to have to doaging a challenge that they don't feel like they're they're they measure up to that's the whole movie and they're ill equipped They're afraid they don't want to do it. They are in desperate need of help
Starting point is 00:17:53 That's a hero and so if that feels like you then well congratulations you're in the right place and That story is transforming you so what we see is in the last nine minutes or so of the film, we're talking about film, in the last nine minutes, the hero has in fact transformed and is a much better version of themselves. We tend to think of heroes and define them by the last nine minutes instead of the previous 90. So the idea is, if you wanna be a hero in a mission, set an objective in your life that is difficult.
Starting point is 00:18:24 That's going to require some commitment and some transformation on your part and step into it and try to make it happen. And that is what will transform you. So heroes and victims are very similar except heroes are not looking for a rescuer. They're getting up and trying to get, no, they may look for help. They may look for a guide, but they're not looking for somebody to take the responsibility away from them. That's what a victim is doing. If you are trusting an external source
Starting point is 00:18:52 to guide the story of your life and make it work out, I personally do not think it's going to work out very well. I think what the external source wants you to do is be empowered and stand up and take responsibility for your life. And I think narrative structure in the universe itself probably rewards that. And it's so much more fulfilling, right?
Starting point is 00:19:13 It's just so much more fulfilling to do so. So psychologists have this term called internal locus of control versus external locus of control. And if you believe that my life is terrible because my parents and because the year I was born and because the way I look and because then what you're saying is my life, the quality of my life is determined by outside sources, things out of my control. Psychologists have a term for that. It's called an external locus of control.
Starting point is 00:19:45 That my locus of control is actually external. Now those who identify with an external locus of control have higher rates of depression, worse relationships, less earning power, higher rates of anxiety, and frustration in life. Now, if you say, well, no, my life is miserable right now because of the decisions that I've made. And I willingly did some stuff I shouldn't do
Starting point is 00:20:14 and I mismanaged some money and I wasted my time. And even though it sounds like you're saying, you know, my life is terrible, that person who says, well, it's terrible, but it's also pretty much my fault has much less rates of depression, better relationships, higher earning power, less anxiety. They do better in life because they actually believe they are in control of their lives and they can learn from their mistakes and they can move on. So the good thing about external internal looks of control is you're not
Starting point is 00:20:45 one or the other person. You actually fluid. In other words, if you have an external locus control, it can change to an internal locus of control. So heroes in stories have high internal locus of controls. Victims in stories have high external locus of control. So once again, whether we have an external or internal locus control, whether we think of ourselves as a victim or a hero determines the quality of the story that we will end up living. Oh my gosh, I love that. So let's say that somebody listening is, you know, there's a lot of people in their mid-tonies that are listening in right now that might feel like, man, I feel like I was like Donald when he was in his mid 20s. And I feel like I approach life with an external locus of control.
Starting point is 00:21:27 And I'm a victim and I approach life as a victim. What prevents them from transforming? Like what are the big things that prevent people from taking that step to become the hero of their own lives? Well, before I even say that, I want to say that judging yourself, shaming yourself, being upset because you just realized you've had a victim mentality is entirely and completely unhelpful. When we say to ourselves, you're such a little victim and you've wasted the last 10 years
Starting point is 00:22:00 and if you weren't such a victim people would like you. Freeze that voice for a second, listen to it. Who is that talking? You know who that is talking? It's the villain. So now you're in a worthless conversation between the villain inside you and the victim inside you two roles that will completely ruin your life. So we've got to ignore those voices and we can't give them the microphone.
Starting point is 00:22:24 What we have to do is say, have some grace. You have seen yourself as the victim because, and I'll tell you why, even if you had a wonderful, healthy childhood and there's no trauma, you see yourself as the victim because your parents did so much for you because they are loving and good. And now you are out on your own, you've been out on your own for a minute, and life is in fact very hard. And you are learning. And it takes a while to get your sea legs under you. And rather than face the challenges sometimes, you've given into a bit of a victim mentality as a coping mechanism to just to deal with the pain. And I would say, well, that's
Starting point is 00:23:04 completely understandable. And not only is it completely understandable, it's kind of funny, it's kind of charming, right? And that's the sort of attitude that we want to have. And now we want to say, however, Mr. Miller, if you want to be a writer, we're going to have to get up in the morning and we're going to have to work from seven to nine a.m.
Starting point is 00:23:23 on the manuscript every day with some discipline. And we're going to have to accept this heroic journey and transform. And that is the attitude that a hero has. And so what would my advice be? One is don't kick yourself around for being a victim. It's wasted energy. The second is a hero has an objective. So we need to define what it is that you want. Do you want to be a writer? Do you want to start a company? Do you want to be an influencer? Do you want to get married? And do you want to start a family? Do you want, you know, what do we want? And we need to write those things down. And I recommend in the book writing them down from a very interesting perspective. And that is the perspective of the end of your life.
Starting point is 00:24:06 So, and I give the assignment in the book to write your eulogy, to actually write your eulogy, as though people were reading it after you died, and talk about the things that you have accomplished. And what that does is it opens a story loop in our brains. Will you get these things done every morning, including today, about four to five mornings a week. I read my eulogy, it's how I start my morning.
Starting point is 00:24:32 And my eulogy talks about the fact that Donald Miller has lived three significant stories. One is he started a company where I'll business made simple, which became basically a college at a major university for entrepreneurs. So I have a meeting with the president of a major university here in a couple weeks
Starting point is 00:24:48 to pitch all these frameworks to be housed inside their university. Well, why do I have that meeting? I have that meeting because every morning I get up and I read that story. So every day I'm putting something on the plot. If this president says, Dom, we're not gonna do this.
Starting point is 00:25:00 I'm gonna get a meeting with another university. But this college is going to exist. I didn't manifest it. I decided I pointed there and I went there. There's nothing magical about, you know, saying I'm going to eat an Oreo cookie and then you eat it. You know, that's just what you do. But it did, you know, it gave me that.
Starting point is 00:25:16 The second is that is my family story. My wife and I and our daughter, I'm a line live on 15 acres in Nashville, Tennessee. We have an event space. We're building a guest house. It's a beautiful sort of mini retreat center. And the vision several years ago that I wrote in my eulogy was that we would live in a house that serves the world. That thinkers come here, writers come here, entrepreneurs come here.
Starting point is 00:25:40 You can't pay. It's all free. And a couple of weeks from now, Evan McMullen is coming, he's running for Senate and Utah. He's going to speak to a group of influencers here. A former representative from the Red Campaign is coming to meet with country music singers and the governor's office to talk about criminal justice reform. All of that was just an idea. But what it was was a story that my wife and my six-month-old daughter could live into. And what I was trying to do was say, okay, we're gonna start a family.
Starting point is 00:26:09 What would be the coolest place you could possibly grow up in to realize that you can change the world? And we dreamed up this house and an event space in the backyard and a guest house where writers come. Right now, a couple writers or upstairs, one of them wrote a book about the lead up to the Iraq war. We had a great dinner last night. Talk about it with some people.
Starting point is 00:26:29 It's just a place where wonderful conversation happens. Well you say, don't that sound so special and so magic. It was just an idea, right? And then you start doing things toward it. Another one is something called Build the Middle Class that will exist by the end of the year. And basically it's a petition that people can sign. It says we are asking Republicans and Democrats to come together and pass eight pieces of
Starting point is 00:26:50 legislation on tax reform, education reform, immigration reform, and so on and so on. Immigration reform launched yesterday. And then that's it. I don't have any time. I've got 30 years left in my life and then I I'm dead. And I will never come back to this planet. So I have 30 years left. And if somebody comes and says, Dom, we'd love for you to do a TV show. I look at my eulogy and I said, there's no TV show on here.
Starting point is 00:27:13 I'm sorry, I can't do it. I've got three stories. And I'm going to live these three and I don't have time to switch gears right now. So that's the thing that if you're in your 20s, it's not too late. In fact, you're in a perfect time to say, well, look, you know, what three stories do I want to live? And the great thing about being in your 20s is you can actually live one of them, follow it away and start another one. You've got so much time left, but a hero is always inside of a story.
Starting point is 00:27:43 And one of the most dangerous things you can do is live your life and not know what story you're inside of. Because if you don't know what story you're inside of, one of two things is happening. One is somebody else is dictating the elements of your story, probably a corporation, right? Or a government or a spouse or somebody else You're upon in their story, but you don't have a story Or you just don't have a story and so you're a character
Starting point is 00:28:14 Walking around on a movie set and nobody's given you a script and nobody's given you a part to play and You literally feel just as uncomfortable in your own skin as you would as that character with no part in the story and yet he's walking around on set. And that's a restless feeling that a lot of people identify with. Totally. I mean, I think this is such an interesting concept. I had Matt Higgins on the show. He was on Shark Tank.
Starting point is 00:28:39 He's a big TV personality, a big VC investor. And he also swears by writing a eulogy, and then he reads it every day as well. I had Robert Green on the show, huge successful author. He talks about the law of death denial. And it's very similar that if you avoid the thought of death, you lack urgency, you lack motivation.
Starting point is 00:28:58 And this sounds very similar. So why does writing a eulogy work? Like why do you think that that actually helps you get closer to your goals? Processing your own death does a few really wonderful things for you. And what I mean by processing means realizing that you're not here forever and that your story is in fact very, very short. One, as you mentioned, it creates a sense of urgency. I don't have time to sit around.
Starting point is 00:29:23 I don't have time to take that frivolous meeting. I don't have time to sit around. I don't have time to take that frivolous meeting. I don't have time to, you know, whatever. I don't have time because I only have a certain number of days left. The other thing is, you know, not only a sense of urgency, a sense of focus, right? These are the three stories I've got left. I've got time for nothing else.
Starting point is 00:29:42 And everything else is a no. When that's 90% of the stuff that comes my way is a no. Because when time is being taken away from you, you get really, really focused right away. So the processing and thinking about our own death is the, I think, is just the basis of wisdom. And if you say, if you say, down that's morbid.
Starting point is 00:30:03 I don't think we should think about our own death. That's sad. I want to be really clear what you're saying. I, say, down that's morbid. I don't think we should think about our own death. That's sad. I wanna be really clear what you're saying. I, you have the right to say that, certainly you do. What you're actually saying is, I don't wanna think about the truth. Just let that sit. I don't wanna think about the truth.
Starting point is 00:30:20 I want to live in denial. And, you know, death denial, as you mentioned earlier, is something that does not in fact serve your life. You know, if you're in your 20s, you're listening, yeah, but I don't get those opportunities. Listen to me, you're about eight years from getting those opportunities, right? The older people die off and you take over,
Starting point is 00:30:39 and those are the opportunities that are going to be handed to you. And if you're not grounded before you get them, you're going to take some opportunities that you don't need to take. And that's why you want to be grounded in the story that you are deciding to live in turn a locus of control. You direct your story, not opportunities and all that kind of stuff. You direct your story so that you decide which opportunities you take, which opportunities you reject.
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Starting point is 00:33:23 for sponsoring this episode. I love that. I think all this material is excellent. We're going to link it in our show notes. So last time you came on the show, I always asked this question at the end of my show, what is your secret to profiting in life? And you mentioned Victor Frankl, which after reading your book, I learned he was your favorite philosopher and he really changed your life. And you mentioned Victor Frankl, which after reading your book, I learned he was your favorite philosopher and he really changed your life. And I think his story really helps tie all of this together. So tell us in more detail about Victor Frankl and his story and how he transformed from victim to hero. And then we can kind of take a look at his framework too.
Starting point is 00:34:02 Well, Victor Frankl was a psychologist in Vienna in the 1920s and 30s. And he developed a theory alongside theoretically, at least Alfred Adler. Certainly, there was some young in instincts in there. Sigmund Freud was alive at the time. Some was going on in the water in Vienna because those got, a lot of smart folks came out of there.
Starting point is 00:34:33 And he basically said, man's dominant desire is a desire for a deep sense of meaning, which feels like purpose in their life. And he developed something called logotherapy, a therapy of meaning in which he prescribed a certain way of living to people, which gave them a deep sense of meaning and helped them overcome depression, anxiety, and a bunch of other stuff. And he applied it inside the Viennese hospital system specifically for suicidal high school patients. They had a serious suicide problem
Starting point is 00:34:59 around the time grades were released. When he applied logotherapy, when he basically taught them to live as heroes on a mission, suicide rate dropped to zero. And he was writing a book on his theories when World War II broke out. And the Nazis began to collect Jews and put them in concentration camps. Being a Jewish man, Victor Frankl was taken with his wife who was pregnant. His wife, Tilly, was pregnant with their first child.
Starting point is 00:35:29 She was murdered. His parents were murdered, the manuscript in which the thesis was confiscated and taken from him. And he spent years, I believe, in four different concentration camps and survived. And after he survived, instead of being despondent, certainly he was in incredible pain, but he rose out of that victim mentality and began delivering lectures around the world on how life in fact does have meaning and is in fact beautiful. And of course, who's going
Starting point is 00:35:57 to argue with him, right? I mean, I'm sorry, your sugar cravings don't measure up to what this guy has been through. Yeah, if he's not a victim, then nobody has the excuse. That's right. And so he was incredibly influential on this book and influential on me, personally, I'd say he saved my life and maybe saved the quality of my life, but just a wonderful, wonderful person who has proven that life, in fact, has been what's really interesting about Victor Frankl is he didn't actually tell us what the meaning of life was. He told us how to feel it.
Starting point is 00:36:29 And he doesn't answer the question, what is the meaning of life? Or why does life have meaning? He just says, here's how you experience it. And so what it does is it makes the stuff I talk about in the book, and that's what the book is. It's a prescription for logo therapy. And it makes the work theologically agnostic, philosophically agnostic. You know, I was meeting with a friend having coffee and acquaintance, I should say,
Starting point is 00:36:55 back in Portland many, many years ago. And they were, they was very obvious they were in Nileist and they said to me at one point, well, you know, life is meaningless. And that could be the state model of Portland, Oregon, right? I mean, it's just, it's that kind of place. And I, I said something a bit offensive to them. I wrote about it in the book, but I said, what if life is not meaningless? What if just your life is meaningless? And of course, they didn't think that was very funny. But what I meant by that was, what if the stuff that you were
Starting point is 00:37:21 doing inside of your story is giving you a bad experience? And what if it's not life itself? In other words, you know, what if you're writing a book and what you're actually saying is this book is not interesting. And the good news is if we can get ourselves to believe it and understand it is that the book can change. If you know how to live a certain way, the book can get really, really interesting,
Starting point is 00:37:47 really fast. And I'm a living testament to that because I really like my life. It's not always easy. It's not, you know, I cried myself to sleep when I had to put my dog down. There are painful, painful elements to it. There are hard things.
Starting point is 00:38:00 Today we took Himalayan to get her last shots at the doctor and hold your crying baby while she doesn't understand while she's poking her with a needle. They're just tough scenes in life. And of course, I'm being very, very light in the people listening have some very, very painful scenes. And yet, we can choose to do things with our life that give our life a deep charge of meaning and beauty and go to sleep every night. Being grateful for the incredible experience that we're having. Yeah, the thing that keeps coming to my mind was this concept of personal agency as you're talking about the fact that. It's not that life is going to be perfect. There's going to be ups and downs, but it's how do you treat those ups and downs? How do you have perspective towards them? Can you talk to us about personal agency and what that is?
Starting point is 00:38:48 Yeah, personal agency is similar to internal locus of control. It's belief that you have the power. And the one thing that you have the power over that nobody can take away from you is your perspective on life, including your perspective on very, very difficult things. And so when painful things happen to us, we can either have a victim perspective, which is, well, as me, I'm doomed, please send a rescuer, or we can actually say to ourselves, wait, this is painful. And also, it somehow benefits me. It's both.
Starting point is 00:39:24 And that's the prescription that Victor Franco would give to his patients. He would say, when something very painful happens, acknowledge it, don't be a delusional optimist, acknowledge it, grieve it, and also realize it comes with benefits. And when the most, in other words, redeem our pain. I met a young man who his son, he came home from church.
Starting point is 00:39:49 His wife had stayed back at the church, came home from church and his three-year-old son, they went to take a nap and three-year-old son woke up, went into the garage, got back into the car, closed the door and died of heat exhaustion. And he came to me and he said, Don, I want to write a book about this. I need to process it.
Starting point is 00:40:11 And he ended up writing a book, and now he travels the country, and he helps people understand how to grieve the loss of a child. He did something with it. Now does that bring back his son? No. But what it does is it redeems the pain and
Starting point is 00:40:27 uses it for good. And that has given his life a deep sense of meaning. So any of us can do this. And what's the alternative? You know, the alternative is buy a truckload of whiskey, get a divorce, and drink yourself to death. I mean, well, you know, that's the victim life. And we're not gonna do that. We're gonna redeem our pain. What is the one actionable thing that our listeners can do today to be more profiting tomorrow?
Starting point is 00:40:59 Okay, I love this. And your listeners are gonna hear this several times throughout the year. Just answer the question, what am I grateful for? What am I grateful for? I love this and your listeners are going to hear this several times throughout the year. Just answer the question, what am I grateful for? What am I grateful for? One thing that victims and villains do not have in common or do have in common, forgive me, is they're ungrateful.
Starting point is 00:41:17 If you ever find yourself playing the villain or playing the victim, stop and ask yourself, what am I grateful for? And you will immediately exit victim and villain mentality. Because you will never, ever hear a villain in a story say, you know, I'm so grateful for my friends. They will never say it. And no victim will sit there in a dungeon and go, I'm so grateful that there's a shaft of light that I can study the sun.
Starting point is 00:41:39 Well, I mean, they don't do it because that would transform them into a hero. And so if you want to go from victim to villain to hero real quick, just ask yourself what you are grateful for. So that's the one thing that I would say leave with. I love that. And that reminded me of something that I didn't get to ask you. Why is the question, who am I becoming a really important question to ask? Because it does two things.
Starting point is 00:42:01 It defines a direction for your life, for your personal life, for your character. And we all need a direction. We all need someplace that we're going. Otherwise, we wander around and we walk in circles. Right? And it also reminds you that you are not a fixed static creature. You are somebody who changes. And so yes, you may struggle with that right now, but a year from now you probably won't because you are somebody who changes.
Starting point is 00:42:27 And it's very, very dangerous to think of ourselves as as bad at math. You're not bad at math. You're somebody who hasn't applied yourself to learn math. But you're not bad at math. It's not your identity. You know, so we want to we want to have a growth mindset as Carol DeWek would say.

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