Young and Profiting with Hala Taha - YAPLive: Ask Hala Anything on Linkedin Live | Uncut Version

Episode Date: September 3, 2021

Hala hopped on LinkedIn Live for an impromptu session where listeners and fans asked her about how to most effectively market their podcast, what to expect for your first podcast launch, how to grow your following on multiple different platforms (hint: focus on one first), and what pitfalls to avoid when first starting your podcast!   Social Media:   Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [e-mail] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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stores. Taxes and other fee still apply. You're listening to YAP, Young and Profiting Podcast. A place where you can listen, learn, and profit. Welcome to the show. I'm your host, Halla Taha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter

your age, profession or industry. There's no fluff on this podcast and that's on purpose. I'm here to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and best-selling authors. Our subject matter ranges from enhanced and productivity, had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself,

hit the subscribe button, because you'll love it here at Young & Profiting Podcast. Hey, everyone. I am just going randomly live. I had an interview scheduled with Olivia Fox Caban. She is the author of the Christmas myth, and she's now into all these alternative protein industry things and I had an interview with her today

but she was caught in a snow storm and she ended up canceling. So I had my hair and my makeup done and this is what I do. When interviews get canceled, I hop on LinkedIn Live and I talk to my fans because I have this hour free and I usually don't have a free hour And so I figured I'll hop on here stay on here for 20 30 minutes and you can feel free to ask me anything So it's gonna be a couple minutes before I actually see any of the comments coming through

But if you have a question for me type it in the chat so I can answer it for you I know everything about podcasting, LinkedIn, personal branding, side hustles, social media in general, marketing in general, ask me whatever you want and I'll try to answer it as best as I can. And just a quick announcement to everyone if you're listening in, I actually just gave my notice to Disney streaming services and my last day is Thursday. So in two days is my last day.

And it's really exciting. I was there for two years. It was a wonderful experience. I learned so much. I have nothing but good things to say about Disney. But I'm really excited to be taking this entrepreneurial leap. And I just launched a media company. It's called the App Media and we're a full service podcast and social media marketing agency. We're focused on LinkedIn, Instagram, YouTube and podcasting and now Clubhouse too.

And it's just super exciting. So if you guys want to ask me about that, you can ask me about that. I built a six figure side hustle. So that's something that that's pretty interesting and I'd love to talk about, you know, what I think in terms of how to build a good side hustle. And so I see a couple people rolling in the comments here. So welcome to my Ask Me Anything session. As I said earlier, one of my, I was supposed to interview Olivia Fox, Kavane. She's the author of the charisma myth and she had a snowstorm and she had to cancel. So I decided to hop on here, like I always do every time my interviews get canceled. So let me know we are listening from type it in the chat. I'm just now

seeing comments roll through. So what's up, Omar, Jake, Jillian, Brian, Red, thank you guys all for tuning in here. Let's have a fun, ask me anything sessions. So let's kick it Brian, Red, thank you guys all for tuning in here. Let's have a fun, ask me anything sessions. So let's kick it off with the first question. The first one is from Amir Hassan. What's the one thing you would tell your younger self? I would tell myself that you're never too old

to learn something new, and you should just go after your dreams and not worry what other people think about it. So for a long time, when I was younger, when I was in college, I was working at a radio station when all of my siblings were in medical school. And it was really difficult for me to go to family functions, to go to Thanksgiving, and have everybody

talking about their rotation in medical school. And I was talking about my radio job that I basically worked for free for at a radio station and I felt like everybody kind of looked down upon me and now, you know, fast forward to today and I'm like making more money than all my siblings who are doctors, you know, and like more successful, you know, arguably in different ways. I mean, they help people and I help people in different ways. But I think I'm much happier than them

because I actually followed my dreams. I didn't just like follow in my father's footsteps. And so I would say like really just focus on what you wanna do. And if you work hard, if you have good intentions, if you try your hardest and really try to learn everything you can about what you want to do and be the best at what you do, you'll succeed. And so I would just say, don't worry about what other people think. Follow your gut, follow your intuition, follow your dreams, because that will bring you

where you really want to be. Thanks for the question. The next one is from Jake. Jake Ross. Hey, Holly, what's the best way to manage your calendar? Is there a good software that can help with managing it with clients that's more intuitive? So we use a lot of different tools

that younger profiting. We use Calendly, we use Schedule 1s, we use Mixmax. They all are good for different reasons. I really personally love Mixmax. The reason why I like that is that you can actually embed a calendar within an email and ask people to just like click on the the different dates and times and it automatically schedules it for them and it's just really good if you want people to take action directly in the email. They don't have to follow a link or anything they just literally click a button and it just looks like a calendar that's interactive

that they click. And so, Mixmax is really cool and it lets you give specific times rather than like them just selecting any open time on your calendar. For instance, I like to do my interviews around this time or like one in the afternoon and so only those times are available for people when I send them that embedded calendar in the

email. So, makesmax is good. I don't really have a better answer for that one. What advice do you have for marketing a podcast? This is from Jillian. What a great question. And I have so much advice to give on this topic. I actually grew my podcast to over 1.5 million downloads.

We get over 125,000 downloads a month, where the top number one trending education podcast in education across all apps right now. And like last week we were number eight across all categories across all apps. So my podcast is doing really well. And it wasn't the case all the time. You know, two years ago, I really was staying pretty flat

and my downloads weren't that impressive. I was definitely growing my brand on LinkedIn, but my downloads weren't that impressive. And I achieved hockey stick growth because I stopped worrying so much about Apple. That was the big turning point for me. So for a while, all I cared about was Apple podcasts. Please listen to my podcast on Apple podcasts.

Please leave me Apple podcast reviews. I need to increase my Apple podcast ranking. As soon as I realized that when I told people that, usually their answer would be, I don't use an iPhone or I don't use that app or I hate that app or I want to watch on YouTube, that's when I realized that, wow, people don't really listen on Apple Podcasts

and although the industry is still behind in realizing that I realized that, wow, there's a lot of other apps, Castbox, Overcasts, Spotify, that are really gaining market share YouTube. And I should be more visible on those apps. And so I contacted, PottyC, I contacted,cbox, overcast, and I told them like, hey, I've got a big LinkedIn following.

I'd love to partner with you guys. Is there any way that you can feature my podcast in return? And so I just started partnering with all these apps, podcast republic. There's so many of them that I partnered with this year. And they would put me in their paid ad featured spot, or they'd write a blog about me. And that was really impactful because then all the sudden my downloads started increasing

on all of these other apps and with word of mouth and with the promotions, that just really helped my downloads explode. And so you want to be where the podcast listeners are. That was this secret that kind of clicked in my head with that whole experiment and reaching out to those apps. You want to be where the podcast listeners are. And they're on all the different apps, not just Apple.

And a lot of these apps have advertising opportunities. You can get paid ad banners. You can get them to send push notifications on your behalf. It's not very visible in terms of finding those advertising opportunities. Sometimes you need to contact somebody who works at the company or you need to have a decent visible brand of your podcast. And so it worked out for me and I kind of just shot my shots and emailed all these people and just approach people proactively and it really worked out in my favor.

The other thing I'll say is guesting on other podcasts. So again, you want to be where podcasts listeners are. So if they're listening to a podcast, chances are they have seven other podcasts in the rotation. So if you guest on another podcast, you can potentially get that listener who's listening to you on that show to go and find your show and listen to it afterwards. Or you can do commercials on other podcasts, which is very similar to that. There's podcore.com, advertisecast.com, and you can essentially buy a commercial on another podcast and promote your podcast because you would be speaking directly to podcast listeners.

So that's my best advice when it comes to marketing a podcast outside of obviously social media and things like that. Young and profitors, do you have a brilliant business idea but you don't know how to move forward with it? Going into debt for a four year degree isn't the only path to success. Instead learn everything you need to know about running a business for free by listening to the Millionaire University Podcast. The Millionaire University Podcast is a show that's changing the game for aspiring entrepreneurs.

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And like I said, it's one of my favorite things to do every day is check my Shopify dashboard. It is a rush of dopamine to see all those blinking lights around the world showing me where everybody is logging on on the site. I love it. I highly recommend it. Shopify is a platform that I use every single day and it can take your business to the next level. Sign up for a $1 per month trial period at Shopify.com-profiting. Again, go to Shopify.com-profiting all lowercase to take your business to the next level today. Again, that Shopify.com-profiting all lowercase. This is Possibility powered by Shopify. All right, guys, keep popping in your questions here. I know we've got a lot of folks listening in. Let me know where you're listening from so

I can shout you out. Ask me to think about podcasts, marketing, LinkedIn, social media, whatever it is. I just left my full-time job if you want to ask me about my new entrepreneurship adventure, whatever it is, just type it in the chat. What's up, Brian? What's up, Red, Aaron, Michael, Mahmoud, Justina, Mario, Abraham, Dujan, Maria, Farhan, Timothy. Awesome. What's up, guys? Thanks so much for joining me tonight. And I've been obsessed with Clubhouse and I was feeling really guilty. I was like, I'm spending all been obsessed with clubhouse and I was feeling really guilty. I was like, I'm spending all this time on clubhouse and I haven't done a LinkedIn live.

So here I am showing you guys some love because I'm not gonna forget about LinkedIn even though clubhouse is a lot of fun. Okay, so we have, at what point, this is from Mahmoud. At what point do you realize you're not getting the most out of your current role and should consider making a switch? So I think that's definitely a very personal question. For me specifically, I just left my role at Disney streaming.

And for me, it was because I felt like my career at Disney was just going like this, like relatively flat sort of going up and my career outside at was just going like this, like relatively flat sort of going up, and my career outside of Disney was going like that. So that's why I left, because I just felt like there was so much opportunity outside of Disney for me. I landed the cover of podcast magazine. My downloads have skyrocketed. I'm landing bigger and bigger guests. And of course, I launched a company, and there's a lot of demand for my services. And I realized I was pushing off clients

and potential opportunities because I was too busy with my work at Disney and couldn't handle anything else. And I have employees, full-time employees that left their day jobs to work at YAP Media full-time. And I just started feeling ridiculous that I have 30 some odd people on payroll, and I still have a full time job, but just didn't really make sense anymore.

And I could have left a while ago, but I was kind of just holding on to the security blanket. So I put my big girl pants on and I decided that, you know, the opportunity is just too big to pass up. If I wanna have a big reward, I have to take some sort of a risk. I built this side hustle for so long and did it in a way where there'd be like the minimum amount of risk. Of course, there's still some risk with leaving your full-time job and becoming a new

entrepreneur and starting a new business. But I feel like I built it up enough where I felt safe and that I wasn't going to make a stupid decision that I was generally going to be okay and unless something drastic happened, I would be fine and I would be making just as much money as Disney once I left. So for me, it was like, I really worked really hard to build something on the side and so I wouldn't suggest to just leave your current role if you have nothing else planned or for your hit, you have no plan B. I really built something on the side this whole time, which enabled me to be able to make a smart strategic decision about leaving my role.

But I mean, if you feel like you're not learning, that's a big sign. I never stay at a place if I feel like I'm not learning. If you feel like you're not getting opportunities that you would at another company that you're being singled out for some reason and they're not advancing you and you feel like you could advance more in other companies. And then also just to move up the ladder, I mean, when you stay in a specific company,

many companies don't offer the ability to move up internally and it's very hard to get promoted internally. And oftentimes you have to leave to get a promotion and you can end up coming back to have a bigger role. And so I would say if any of those things are a factor you're not learning, you feel like you're not getting opportunities, that's a red flag to try something new and I would suggest try a side hustle, try dabbling in something that you enjoy and see how much you enjoy doing it, see if you can start making some money off of it and build that on the side and then you could choose to leave when you're ready. So that's my advice to you. What's up Abraham, Mario, Maria,

Michael, Matt, thank you so much for tuning in. Okay, this is from Deonte. Do you broadcast the video feed on YouTube or elsewhere? So this video feed, I might end up downloading this and putting this on YouTube for my podcast, all my full episodes are on YouTube and we put micro content clips on YouTube. So yeah, most of the stuff that I do, we ends up on YouTube.

So I will ask my team to put this up on YouTube if you're interested. Otherwise, it will just live on my feed here on LinkedIn. Okay. Next question, LinkedIn user. At what point did you realize you needed a team for YAP and how did you build the team? Oh, I love this question. Good question. So funny story, I actually had people volunteer to work for YAP. So when I first started young and profiting, the first person who reached out to me, episode by episode two, was Timothy Tan, and he's actually listening in right now, and he's my business partner now. And after episode two or three, he reached out to me. We both

had went to New Jersey Institute of Technology. He's a bit younger than me, and he was like, I saw your show, I'm so impressed. This is so cool. How can I help you? And we ended up meeting at a restaurant and I like pitched him this whole thing. And so he started helping me. He was the first one.

He worked for free. And he was just helping with graphics and videos. And at this point, we had a totally different brand, like it sucked. No offense, Tim. But like, and Tim taught me all these things about LinkedIn automation that I had no idea about. He introduced me to Slack. Really cool things. He's just like a very smart kid. And he kind of knew like all this cool stuff about the internet that

I kind of lost sight of because at this point I was in corporate for many years. And I was like stuck in this institution at HP. And I was doing really for many years and I was stuck in this institution at HP and I was doing really well there but I wasn't really learning too much about technology. It was a very traditional marketing company and so I felt like I had lost touch previous to that. I used to build websites and I was pretty big on Twitter and I had this entertainment news blog

and I used to know a lot about YouTube and social media and websites and all this stuff and then I took this corporate job and it really just like institutionalized me in terms of my knowledge and I just became, I learned other skills like how to write really well and how to project manage and do all this other kind of stuff but I had like lost touch of like the internet and everything going on and Tim really helped me because he was like, oh, you gotta learn about Slack, you gotta learn about Calenthly,

he told me about all this stuff when, like, you know, years ago. And so Tim was the first person who worked for me again. He worked for Frey. And then other people started reaching out to me. I had somebody from Estonia who was a huge fan of young and profiting and he helped build my website for Frey. He was just into the movement and we would invite everybody to our Slack channel.

And so he came on board and then Parth, who's still on my team came on board and he started helping me with audiograms and videos and then Shiv and Peter came and started helping me with research and again, these were all volunteers. It was either friends of people who were already working on the podcast and who just heard about the experience

and wanted to get involved. Or it was just fans who had reached out to me on LinkedIn and said, Hey, I love your movement. I love what you're doing. I just want to help. And so I just was open to that opportunity. If somebody said that they wanted to help, I would have them on the team. I'd create an email for them. I'd invite them to Slack.

I would teach them the ropes and they would just work hand in hand, and we just did that. And I would say, you know, primarily in the beginning, I was doing 80% of the work, but it was very helpful for the 20% or 30% of work that my team helped me do in the beginning. Now, in terms of when I started getting like more and more people, it was, as I started getting more and more people. It was, as I started taking on more clients, I needed more people, and as my show started getting bigger, I just needed more help. And I didn't start paying everyone to be honest until this summer, and now everyone's getting paid,

and everyone's getting paid well, but it took a long time for us to monetize everything, and it was really once I started young and profiting media, yeah media media and Heather Monahan was my first client that I was able to start paying people and then Jason Waller who's the CEO of Power Home Solar, he's like a billionaire now I'm doing all of his social media and then Alex Carter signed on and then Brian Scootlemore signed on and now Kara Golden. So I mean it's really exciting and I've been able to scale my team to over 30 and half my team is based in the Philippines and India and then the other half is based in the US. And so the other thing I'll say is if you guys notice I have a lot of videos on LinkedIn.

And what happened there was I was working with a company called Video Husky. And they were doing my videos for me and I was paying this like monthly fee or whatever. And I was producing so much videos. It was technically unlimited videos that they told me I was fired as a client. And I was so upset because I was like, oh my gosh, this was so affordable.

Now what am I gonna do? And I'm so lucky that happened because it forced me to hire a video editor. And then that's how I started building my creative team in the Philippines. And it just happened that way that this company told me like, you got too much going on. You're too demanding.

And they fired me as a client. And then I hired a lady out in the Philippines to help me with videos. And then one thing led to another where it became like a graphic, another video editor, then a graphic designer, then, you know, now I have 15 people in the Philippines who are in on our creative team and they're amazing. And so that's, that's the story of how, how my team got built. It was mostly volunteers that turned into part time, that then turned into full time.

And that's how we do. And then the other thing I'll say is we're really into intern programs. And so I think the first official intern program that we had was this summer. And we recruit interns every summer, spring, winter. We train them up. And then all the breakout superstar interns

then get hired. So that's basically how I get new workers into young and profiting. And we actually just solicited for research interns. And we've got our intern kickoff Thursday. So you've got like one more day to try to be a YAP intern if you're interested. Okay, listening from Atlanta, what's going on? Alexander Hall. Okay, listening from Atlanta, what's going on? Alexander Hall, very cool. Mike Cavers, let's take your question. Can you recommend a great platform for morale

boosting game shows for at-home work teams? I'm booking tons with Zoom, but I know there's so much more out there. Well, I would go on Etsy.com. They actually have like Zoom PowerPoint games that you can download. So I did this for my cousin's baby shower. I did like baby shower jeopardy

and it was really fun. And it had all the different theme show music and sound effects. And it was really cool. And I saw that they have a lot of different games on Etsy for PowerPoint. I think they have like Wheel of Fortune and all the different game shows that you could imagine.

So just go to Etsy.com and look up Zoom games and you'll see like a million of them. All right, guys, we've got Rick listening in from Tampa. Thank you so much. Nick Elling's worth is asking if I like bourbon. I don't like bourbon. I don't like bourbon. I don't really even know what bourbon tastes like. I like tequila. I like re-sling white wine.

Those are my two favorites and vodka. So those are the drinks that I like and hard celters. All right, Ricardo says he wants Fuji to sponsor me. Well, I'm drinking Poland Springs right now. Carson is dropping by to say hi. Justina says awesome work. It's an immense amount of work to build what you did. Keep growing.

Thank you so much. Alexander says is a corporate mindset the best state of mind. No, I don't think so. I really don't think so. I think, you know, after spending time in corporate, I think that there's definitely advantages to being in corporate. I mean, it's stable. I think that if it's a good company culture, there's lots of security and, you know, happiness that can come out of a corporate job. But if you're in a corporate job that has poor culture, it could be very detrimental to your health

and it could just be a very difficult situation. And the problem with corporate is like, you don't know what you're getting into. Like it's like kind of like, you know, you have a first date and then you get married. You know, you have your job interview, it's a first date and then you just get married and then you're stuck. And it your job interview, it's a first date, and then you just get married, and then you're stuck. And it's very hard to get out of if you don't fit in that culture.

And for me, I had very different experiences compared to HP and Disney. I'm not going to talk bad about either company, but long story short, at HP, I was like a superstar. I was giving so many opportunities. I worked directly for the CMO of HP financial services. I was like a superstar. I was giving so many opportunities. I worked directly for the CMO of HP Financial Services. I was giving lots of leadership opportunities. I was trusted. It was just so like, I just kept getting promoted and promoted. I probably would have stayed there for a really long time. Then I went to Disney. Although I learned so much, it was so much more tech advanced. I learned so much. it was so much more tech advanced, and it was just, I learned so much, and the team was younger, and so it was more fun.

But in terms of advancement, I felt like I was an executive, and then I kind of turned into an intern all of a sudden. Although I had a decently high position, but I was just much more respected at HP. And so it's difficult. I feel like in the corporate world, it's like you never know what you're gonna get.

And it's kind of like a craft shoot. If you're in a great company, then yes, stay there and like rise up the ranks. And that's great, but not all companies have a good culture. And I think that's a really big problem when it comes to the corporate world. All right, so we got, LinkedIn user, what's your secret to profiting in life? Okay, I think

this is a great question. And by the way, guys, drop your questions in the chat. Otherwise, I'm going to just cut this short. Drop your questions in the chat. Ask me whatever you want about podcasting, about marketing, social media, whatever it is. Ask me anything. So what's your secret to profiting in life? This is such a good one. And this is the last question that I ask all my guests on young and profiting. So you're obviously a young and profiting listener.

Thank you so much for tuning in. So my secret to profiting in life. I think, first of all, believing that life is limitless is really important. Like, I truly believe that I can be Oprah, that I could be the biggest female podcaster in the world, that my company is going to be as big as VaynerMedia, and I will be as big as GaryVee.

Like, I truly believe that in my heart. And I feel like because I believe that in my heart, it enables me to see the opportunities that other people wouldn't see. It enables me to see the opportunities that other people wouldn't see. It enables me to take the chances that other people wouldn't take because I feel that life is limitless and I can actually achieve those things. And it doesn't matter how old I am, it doesn't matter how much experience I have. As long as I truly believe that I can do those things, I think that, you know,

subconsciously, I will take the actions to take those things. And so I think just the secret is to really believe inside that life is limitless and that you can achieve anything that you want to achieve. Your confidence will push you to do things that you would never imagine that you would ever be able to do. And it's just having that confidence and the internal belief that I think like is the differentiator between the people who really succeed and the people who just kind of like have a mediocre life. And so that's my secret to profiting in life that you need to just believe that life is

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to podcasts. Hey, ya fam! As you may know, I've been a full-time entrepreneur for three years now. Yet media blew up so fast, it was really hard to keep everything under control, but things have settled a bit, and I'm really focused on revamping and improving our company culture. I have 16 employees, so it's a lot of people to try to rally and motivate, and I recently had best-selling author Kim Scott on the show. And after previewing her content in our conversation, I just knew I had to take her class on masterclass,

tackle the hard conversations with Radical Cander to really absorb all she has to offer. And now I'm using her RadicalCander method every day with my team to give in solicit feedback, to cultivate a more inclusive culture, and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are really receptive to this framework, and I'm so happy because I really needed this class. With masterclass, you can learn from the best to become your best anytime, anywhere, and at your own pace.

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That's masterclass.com slash profiting for 15% off an annual membership masterclass.com slash profiting. All right. So this is from Michael at what point did you feel that your social media game or experience needed improvement? And what steps were taken to get to where you are today? Great question. So, when I first started on LinkedIn, I did have social media experience. I used to run social media for HP. I used to run their company page on LinkedIn.

And I used to run social media for a festival company that used to throw like concerts and festivals and then previous to that I used to have this already hip-hop, strawberryblunt.com and it was a hip-hop entertainment news website and we used to be really active on Twitter and then we started getting into Instagram and so it's like I always had social media experience but I definitely have level I always had social media experience, but I definitely have leveled up my social media experience recently. And really, it's just because it became an interest and a passion of mine. So when I first started on LinkedIn, I had about 2000 connections. And when I first started my brand for young and profiting, it was a very bland

brand. Green, it was like a muted green color for our logo and black. We had very like standard icons. Nothing was really like customized to our brand, no bright colors. And when I switched my brand to be bright colors, something that really stands out in the feed, that's when we started getting a lot more traction. And then the other point that kind of had an inflection point in terms

of us really getting momentum was when I switched from audio only podcast to video. And once I started creating really cool videos, which a lot of people don't do on LinkedIn, and I stopped producing audio grams that I think people were quite bored of. That's when things started really picking up. And before I did videos, I would do these cartoon comic book style audiograms. And that also really stood out because nobody else was doing that. And so I think being innovative and standing out is like the number one thing

that you want to do on social media. If you notice my colors are always really bright, I have bright patterns, or it's a picture of me or a video of me because my fans connect with me when it's like, you know, that human connection. So when it's just like a, like something that has no picture of a human on it, that's not going to do well either. So I think that's how my social media improved. It was, it's more through like actual experience and repetition and reps. I started just learning not going to do well either. So I think that's how my social media improved. It was, it's more through like actual experience and repetition and reps. I started just learning, you know, what works, what doesn't work because I posted every single day. And so you get that instant feedback when you

post every single day. I started to realize like, okay, text posts are doing really well at one point. And then I started to realize, okay, images with me on them, and then some text, some catchy motivational text, really does really well. So why don't I do more of that? And so I think just experimenting, and also looking at what other people are doing, I saw other successful people on LinkedIn, Josh Fector,

back in the day, two years ago, he was huge on LinkedIn. He got banned. I actually interviewed him on my podcast, but I would look at him and he invented something called Broatre, which is that line by line style that you see on LinkedIn where it's like the first line is like something emotional that hooks you in. And then it's just line by line and it kind of looks like a poem and they call it Broatre because chunky paragraphs don't work. And so again, it's like consistency, repetition, experimentation, learning what works,

standing out in the feed, being bright, colorful, showing human connection with video pictures. Those are my best tips in terms of how I got to where I am today. Okay, Jason Johnson. My podcast is new 14 episodes, personal development stuff, very passionate leadership roles. How do I best market my passion and monitor it? Okay, I think you mean how do you monitor your podcast like in terms of your analytics? So first of all, I've mentioned this already, but you want to advertise where the podcast listeners are.

So there's many ways that you can do that. You can go on other podcasts in your space. So other leadership podcasts, personal development, self-improvement podcasts. You can go on other podcasts in your space so that people start to learn about your show. You can also advertise on other podcasts in your space and buy a mid-roll

or pre-roll commercial on those podcasts. And there's platforms like podcorn.com, advertisecast.com that you can buy commercials on. And then you can also buy like banner ads, in app on platforms like overcast and podcaster republic and things like that, you can actually buy advertisements to advertise your podcast. That's one way if you want to be directly where the podcast listeners are, and then of course social media build a community. My first 100,000 listens were from LinkedIn, basically, that's where everybody knew me from. I grew my personal brand and following on here,

and I would say the one-to-one DMs were super important. So when I first launched I had about 2000 followers and I would message one by one in my DMs a link to my podcast and I would tell them a bit about my show and then I would also ask them for feedback. I would ask them to listen and let me know what they thought and taking me their feedback and that got people really engaged in my journey because they would listen and they would either be like, oh my gosh, I love your show. You did such a great job. Or they would give me constructive criticism like, oh, you know, I think that you could have done better here, you could have

done better there. And then I would have a conversation with them and I always respected them and I grew my community and friends one by one that way. The other tip that I can give is to follow your competition. Is there somebody else in the podcast space? So me, for example, in the self-improvement space who's gaining a lot of traction on your social media platform of choice and see who's liking and commenting on their stuff, those people are your fans, those people are your potential new fans. What do you do? You engage with them. You ask them to connect.

You comment on their posts. You start to be part of the community. Then the last thing I'll say is create a tribe of other podcasters that are at your level. New podcasters have swaps with them, go on each other's shows, swap commercials with them, support each other's links, and just start a community. That's what I did. I have a community of 50 podcasters. Some of them are like Quentin Alums, Mark Metri, Jordan, Paris. They're all

sort of on my level, and we support each other. So I would find people who are on your level and start your own community too, because I think that's really beneficial. From Jerry, why do you think Clubhouse is better than other platforms? I think that's a good one. So Clubhouse makes you feel connected. You see here how you guys are typing in the chat in Clubhouse, it's an audio only app.

And I would be able to hear your voice. And it's a lot different to hear your voice out. And it's not just a one line of text. I would be able to have a conversation with you. I'd be able to ask you back and forth questions and just get to know you better. You actually feel like you spent time with the people that you're in the room with,

and it's much different than any other social media platform in that regard. You actually feel like you went to an event and you spent time with people, and it's different than a Zoom, because it's a little bit more casual. I mean, there's no video, so you can literally be in your PJs in bed

and having a conversation with Amber Rose. For example. I was in a room with Amber Rose moderating an event, and I was like sitting my bed in my pajamas talking to Amber Rose, and it's just surreal, you know, and it just gives you the opportunity to speak directly with people who you would never be able to speak directly with. And it also is weeding out the fakers from the real folks in the industry. So for example, a lot of people like kind of say they have a lot of relationships and they might have a lot of followers,

but they really don't know anyone or they bought their followers or whatever it was. And it's just cool. Like when you have real connections to be like pulled up to moderate those rooms, because you did the work and you really have those connections. So that's what I would say, I would say it's just like real different in terms of the level of connection that that app brings.

All right, so I'm going to take this last question. What is your favorite episode of YAP? It's a good one. My favorite latest episode of YAP is the one with Tim's story. That's a good one. My favorite latest episode of Yap is the one with Tim story. That was an amazing interview. I think he cried and I cried. We both cried in that interview. So I loved that one. My all-time favorite has to be Robert Green episodes 43 and 44. That was a two-part episode and went viral. Everybody loves that episode. And those are my two all-time favorites. I also love episode number five.

That's getting things done, are getting shit done with David Allen. That was one of my biggest first interviews, and I was super nervous. And you could tell that I was nervous, but it was a really great job, even though I was so nervous. And Tim was on that show and David was making fun of him and was kind of mean to him.

So that's like a funny episode to listen to if you guys are interested. And Enrico from Orlando, what's going on? All right, well thank you guys so much for joining this impromptu LinkedIn Live. Thanks for all the questions, thanks for spending time with me, and I'll see you again the next time an interview gets canceled. I'll hop on here. Like I always do impromptu. Thank you guys so much. I love you all, and thank you all for your support, and have a great night. Are you looking for ways to be happier, healthier, more productive and more creative? I'm Gretchen Ruben, the number one best-selling author of the Happiness Project.

And every week, we share ideas and practical solutions on the Happier with Gretchen Ruben podcast. My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness

and good habits. Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time energy or money. Suggestions such as follow the one-minute rule. Choose a one-word theme for the year or design your summer. We also feature segments like know yourself better where we discuss questions like are you an over buyer or an under buyer? Morning person or night person, abundance lover or simplicity lover. And every episode includes a happiness hack, a quick easy shortcut to more happy. Listen and follow the podcast, Happier with Gretchen Rubin.

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