Young and Profiting with Hala Taha - YAPLive: Ask Hala Anything! [Part 2] | Uncut Version

Episode Date: July 31, 2020

Hala went on Linkedin Live for an impromptu session where listeners and fans asked her about podcasting, her life and her inspiration.   Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [e-mail] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com slash profiting. [♪ Music playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing in background, playing to be a detention person of your order. Join Ubu One and save. Zero dollar delivery fee and percentage off discount subject to older minimums and participating stores. Taxes and other fee still apply. Hey guys, I am back. I was just on with Brian Scootamor from 1-800-GOT-Junk and he was having some technical difficulties

so we moved the interview till tomorrow and I was trying to do an ask, holla, anything session previous to that, but we had some rude people in the comments. So I'm giving it another shot because I think it's really unfair to the people who did want to have a session with me and who were being positive and had good energy and a couple of folks were fighting and ruined it

for everyone. So I'm back on by chance, because my interview was moved till tomorrow morning. And so I wanted to hop on. And if you guys have any questions about podcasting, about LinkedIn marketing, about me, about networking, about overcoming failure, let me know. I'd be happy to share any of my knowledge with you guys. Just ask me anything. So yeah, like I said, shout out to Michael Victor Ashwin gave let's go. Let's have a great session positive energy and guys if somebody starts fighting in the comments Please block them do something about it. I can't see all my comments for some reason my LinkedIn because it's like so much stuff

Goes on on my LinkedIn like half the time my messages don't even work. I can't load anything these days because the engagement is I guess high or I don't know what's going on. But yeah, I can't see that. If you can report to people that are fighting in the comments, please do that because it's ruining it for everybody else. So yeah, ask me anything. Whatever you guys want, ask me any questions about podcasting, about marketing.

I happen to be on because my interview just got canceled and postponed until tomorrow. So I've got some extra time and I want to provide value anyway that I can to anybody who wants it. So what would be the best way to market yourself? How did you start or what made you start doing this? So I started my personal brand on LinkedIn when I started my podcast. And so really my motive for starting my personal brand was to promote my podcast and get as much downloads as possible.

And it just happened to be that company pages on LinkedIn don't really work. I've never really seen anything unless like you're a huge company. And most of the time they get their following from paid ads on LinkedIn. So your personal brand is the way to go if you want to promote something on LinkedIn,

you wanna do it as you, not your company, because those company pages, unless you wanna invest hundreds of thousands of dollars on paid ads or thousands of dollars on paid ads, at least you're not gonna get any traction, nobody cares about the company page. So I basically started my personal brand on LinkedIn in tandem with my podcast.

And I guess you're asking, why did I do it? Or what's the best way? I mean, I think you need to have some sort of value statement. So for me, I interview the brightest minds in the world and I provide actionable content for my listeners. And so, my channel on LinkedIn is all about providing actionable advice. I don't really have like one core theme,

I'm pretty broad, but that's the purpose. It's just to provide value to help anybody profit financially or professionally from my content. So that's my value proposition. So you've got to think about like, what's the value that you give to the world? Are you an expert on finance? Then maybe you can give to the world? Are you an expert on finance? Then maybe you can provide value on finance.

Are you an expert on networking? Then maybe you focus on that. So you've got to find your perspective and what you're good at and then provide that value. What you don't want to do is just promote your product. If I was going to go on LinkedIn and I just said, listen to my podcast because I'm Hala. Thank you. You know, please listen to my podcast. because I'm Hala, thank you. Please listen to my podcast, it's awesome.

Thanks, that's not gonna work. Every post that I do, even if the reader doesn't listen to the podcast, that post has valuable information. And so even though the end result is I want them to go, subscribe and become a new listener. Even if they don't, and I have plenty of people who just enjoy my content on LinkedIn, that's why they follow me, and that's why they engage, because I'm actually

providing value. I'm not just trying to sell them something. I'm giving them something in return. You don't want to ask your audience for anything until like two years into your community building, because you want your audience to trust you. So it's not about selling anything, it's about providing value. What does your podcast prep look like? This is from Michael Lugins, thanks for the question.

So my podcast prep is pretty intensive. I spent about 10 hours studying every guest on my show. And so I listed out other podcasts I've been on. I read their book. I check out the reviews for their books on Goodreads or Amazon. I read the Good reviews and I read the bad reviews That's a tip that I got from Jordan Harbinger who's like a top-podcaster And it gives you insight because a lot of people like especially the bad reviews because you get like the alternate perspective

And it could give you ideas about questions My team does a whole bunch of research So I have a producer his name is Shiv He's like a researcher producer and Peter and Peter. And they look at YouTube videos and they get information from that. And basically what I have is a template. And so I have a template that's like, who's the speaker, what's their bio,

what did they do before, what was their career journey like, what did they do now, what are some quotes that they've said in the past, what are their main topics, and then for each main topic, we've got like a little template that I have my research team fill out. And so it's really extensive. I think it's way more than other podcasts do. But I think that's why my podcast is so awesome

is because we really think it through and we don't waste the guest time. We know exactly what we're gonna ask and no matter what they respond with, I kinda know how to take it because we've done so much research. And I always know like the right question to ask about what the guest said.

And so lots of pre-production, the other thing that I have my team that they're starting next week, which I'm so excited about, I'm getting like really busy, I've been doing a lot of interviews and a lot of freelance projects and just like really busy lately. And so I've been really stressed out before my podcast interviews because I use to have more time to study. And now I feel like I'm really, because I use to have more time to study. And now I feel like I'm like, you know, here and there need to study in multitask. And so I'm going to have my research team

start reading the podcast research to me so that I can listen to it like a podcast. And while I'm working out study and I love audio and that's how I learn. And so having them read me the research, I think is going to feel great because I'll be able to like absorb that information. I learn best through audio, I like listening, and I can multitask. So that's how I'm going to study going forward for the most part.

Yeah, and then so once we get all that research, I don't even think about questions until I do like 10 hours of listening to the guest on other interviews, whether it's videos, audio, then I start thinking about my questions. My team also comes up with questions. They're getting better and better at it, and I usually put the flow together, finalize the questions, and that's how I prefer a show. So lots goes into it.

It's not just like a 1, 2, 3, and I think that's why we have such great content. Gabe, he says, I appreciate all your content being original, and for me, that's what makes it so valuable. There's a lot of people who call themselves experts in different fields but they have no original content. All they do is copy and paste from other experts. Thank you for being so unique. Oh thank you so much Gabe. I really appreciate that. Shout out to Victor, shout out to Ashwin, shout out to Armando. Thank you guys. Ask me any questions you guys have about LinkedIn marketing,

about podcasting. So I have another question here. How many people behind the scenes does it take to run a podcast efficiently? Well, that's a great question. Thank you so much for asking that Armando. So I am a unique case, right? I have a full-time job.

So my team is rather large. If I wanted to be a regular podcast and not have so much marketing, then I don't think we would need to be as large. I just scaled my team to like 19 people. I know that's crazy. But we're doing other things in the background. I'm like doing some things that I can't announce yet. But basically, to run a podcast, I think you need a few things.

You need a host. So who's the host? And as a host, you can do it all. You can be the audio editor, you can be the producer, you can be the marketer. There's plenty of people who do them by themselves. Like look at I have a colleague, Adam Posner, shout out to him, I'll let him know that I shouted him out. He's on LinkedIn too.

I think he does everything himself. I think he does the marketing, the production, the audio editing. I think he may do it all himself. There's plenty of people like that. I personally think that the best way to do it is to have a host and to have an audio engineer at the very least. Because I think that audio editing is just like a little bit too much to have to do that as well. It probably will get really stressful unless this is like your full-time thing and this is, or you're really stressful unless this is like your full-time thing and this is, or you're really young and this is like all you've got going on.

Then yeah, go ahead, learn how to audio edit. I know how to audio edit because it's a good skill to have, but I don't wanna spend my time doing that. And then it's the marketing piece of it. So I would say that I spend just as much time producing my show as I do marketing it. And I think that's why we've been able to grow really fast

and we have so many listeners. It's because I'm actually pro show as I do marketing it. And I think that's why we've been able to grow really fast and we have so many listeners. It's because I'm actually proactively trying to get listeners and I spend just as much time on the marketing as I do the podcasting. So right now I have Saline and Alisa who are my video editors and they work hand in hand. I've got interns who work for the podcast and I think that's a great way to get support.

There's a lot of people who want to learn about podcasting, so if you've started one already, they probably want to learn from you. So check out if you can get some interns that can help support. But I think at the very minimum to make a long answer short is you need an audio engineer and you need a host. And as the host, most of the time you start off as a producer and then like me, eventually as you get bigger and you need to scale, you might get like a researcher or somebody to help you produce a show. So I would say at the very least an audio engineer.

Okay, what other questions do you guys have? Thank you so much, Victor. Thanks, Ramisees. Thanks for tuning in. What other questions do you guys have for me? I want to start a podcast about sports. What's the best approach for me starting off? Well, that's great that you already know

that you wanna start a podcast. That's step number one. And it's awesome that you even know the niche that you're gonna be in. So what I would do is I would go listen to the top sports podcast. And I would just be a learner and listen to all those shows and study their format.

Are they doing interviews? Is it narration style? Are they only interviewing athletes? Are they interviewing other people in the sports industry? What are they doing? You like? What are they doing that you don't like? And take the best approach and figure out

what your show format is going to be. I think that's like number one thing that you should do is study the content out there and decide how you want to format your show. One thing you got to realize is that some show formats are more complicated than others. To have a narration storytelling type show is actually a lot more difficult

than having an interview style show. Because you have to write scripts, you have to really think about all the elements, you might have to add music, it's way more intricate and it's more like a TV show that's audio than it is, you know, a podcast. So if you're going like something that you just want to be able to put out episodes fast and do it kind of cheap, then maybe in it's an interview style, or if you have more time and you want to take your time with it and make it more of a series, maybe it's more of a storytelling podcast. So number one is

figure out your angle and format. Secondly, you want to think about your name. And so your name is really important, and this is something that I didn't know when I was starting. So my podcast name is Young & Profiting Podcast. That has absolutely no keywords that anybody would ever be looking for. You're never looking for a podcast on iTunes. Like, let me look for a young podcast or let me look for a profiting podcast.

Like, that doesn't happen, right? I have a friend, his name is Brian Ford. He's got a podcast called Self Improvement Daily. And he doesn't do, like, he does marketing, but not like me. I have to force every single person to listen to my show with one-on-one marketing, because nobody can find my show unless I'm like,

this is my show, here's the link, please listen to it. They can't just find my show. For him, he gets millions of downloads, and he's like, doesn't have a huge social media presence, and it's because he has keywords in his show. So look at the other popular shows and see what keywords they're using. See what people are looking up on Google and what keywords are using around your sport topic that you want and come up with a show name that is keyword rich. I think that is the best thing you can do if you

want to start a popular podcast out the gate because people are going to find you organically rather than having to you you know, expoan feed them the way that I do for my podcast. I'm lucky. I'm a great marketer. Otherwise, nobody would know about my show. And you know, I probably should change my show name not only because I have listeners of all ages, but because it's hard to find my show.

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idea into a reality by listening to the Millionaire University podcast. New episodes drop Mondays and Thursdays. Find the Millionaire University podcast on Apple Spotify or wherever you get your podcasts. Can you dig into what kind of marketing you do to engage and get new listeners? Sure.

So let's start with microcontent. kind of marketing you do to engage and get new listeners. Sure. So let's start with microcontent. So microcontent is basically taking long form content and turning it into little videos or audiograms. And so what I do now is I record every single one of my podcasts on video. And then from that video, I turn it into a 10 minute video for YouTube.

I turn it to like a three to five minute video for LinkedIn and 59 seconds for Instagram. And that's how I create my social content for each episode. In addition to that, I might create like a ebook or some like PDF slider, which is like popular on LinkedIn and Instagram these days. Or I might create like, you know, any sort of graphic. And if it's just audio only, I'll do an audiogram. But the key is consistency. It doesn't really matter like what you do or how you market. It's like really just like providing valuable content and doing it consistently. And that's how you kind of market channels. So that's

like the organic social piece of it. The other side of it is like one-to-one engagement. My friend and recent guest Lauren Tickner calls this personal relationship marketing. And so that's actually engaging people in the DMs. So what I do is I message people about my show. If there are new connection, I typically let them know what my show is about. I tell them about the latest episode. I give them a link to download. And then I also re-engage my following.

So I'll send them out a message and tell them like, you know, I hope you've been listening to Young and Profiting podcasts, but if you haven't yet, my latest episode is this, link to download is this, looking forward for you to, like, listen to my podcasts, even if they've been following me for, like, a year or whatever it is, I try to re-engage them because it's also important to, like, retain your following. And sometimes people, like, listened, like, a year ago, and then, like, they forgot about it.

And then it's, like, a good reminder for them to listen again. So I think the one to one engagements really important, I really try to connect with my following and go deep, not necessarily wide. And so I think DMs are really important when it comes to growing your podcast and growing that listenership. The other way is paid ads. So if you got money, if you can invest in it, I grew my podcast totally organically. I'm only now thinking about paid ads and doing cross promotion with podcast apps and things like that. I hope it's going to work and scale me even faster. You can also look into paid ads.

I think people have success with Facebook ads with podcasting. If you're going to put your channel on YouTube, you'll have a lot of success there. It's really affordable to do YouTube advertising. If you want to do Google ads or even the podcast apps themselves, so you can advertise on Spotify. I think the only app that you can't advertise on is Apple, but all the other podcast apps like have ways to advertise on them.

So I've grown mine organically, but if you've got the money to invest, you could also do paid ads. I would say focus on the content and the listeners will come. And if you have good content, it will also spread by word of mouth. So like, I think that's really important.

You could spend all the money in the world, but you're not gonna retain anyone if your content sucks. So also focus on the content, that's really important. Okay, how can I promote myself on LinkedIn to others since I'm a new freelance marketer? I get new leads for companies. Thank you. This is Sean Serita. How can I promote myself on LinkedIn since I'm new and your new freelance marketer? Okay. So I would look at other marketers that are having

success and try to get their following. That's what I would do. If I was trying to grow a personal brand on LinkedIn, I would look at my competition and steal their following. That's what I would do. If I was trying to grow a personal brand on LinkedIn, I would look at my competition and steal their following quite frankly. So what I would do is I would see who is liking and commenting on their posts and I would invite them to connect and I would tell them that I'm also posting, you know, marketing content and providing valuable content around marketing and I think it'll be interested in my content, looking for to connect. The key to grow on LinkedIn is to have a following that actually participates on LinkedIn.

LinkedIn is full of dead connections. LinkedIn is full of people who go to get a job and then never come back on the platform. And so the way that you drive engagement to your page is by posting valuable content, and by also having a following that is engaged and that actually comments and likes on people's posts. So I would go find somebody who's doing it right.

So I'm a marketer. I probably have a lot of people who like marketing, but I don't talk about marketing all the time. That's more like self improvement, right? You want to go find like that person who is like known for marketing and emulate what they do. See what kind of posts they do. And you need to have an organic content strategy. So if you're trying to like make a stamp on LinkedIn as a freelance marketer, then you need to be providing marketing advice on your feed every single day. And once you follow people who are

interested in that content and you're posting consistently relative content, you'll start to see engagement on your posts. I guarantee it, you know, but you have to proactively find those people who want that kind of information. And then it scales naturally by itself. Then people like your content and then their followers see it

and then they follow you and then you don't have to do as much work. But the beginning is a lot of work. It's a lot of proactive, trying to get people who may be interested in your content to follow you or connect with you, and then it spreads by word of mouth or just by like visibility within the platform from other people engaging on your content.

The other thing I would do is those same competitors who you're stealing their following, comment on their posts and start to provide valuable comments. Not just like, cool, yeah, good job. Like something really meaningful, where you start a dialogue with someone else. And then you'll become like a top comment on their posts and other people will see you start following you

and you'll become more a part of the community. So it's really about becoming part of a community. That's what LinkedIn is all about. So engaging on other people's posts, proactively inviting people to connect, providing valuable information, that is a winning formula to grow a following on LinkedIn and stand out in your field. Great, Sean, I'm glad it was helpful. Gabe, when someone messages you a question, do you personally answer it or does your team handle it? This is from Gabe.

It's a mix of both. Usually it's me. Honestly, I'm always checking my DMs. For some reason, my DMs. For some reason, my DMs are not working on my phone anymore. I don't know if I've reached the limit or something, but it just doesn't even, it's frozen all the time. So that's been hindering me from answering my messages. But people get really pissed off if you don't respond to them in their DMs.

So I either make sure that I do it or somebody from my team does it. But usually it's me, honestly. I really try to get to know my following. I only now have my team doing it because I don't want people to feel offended that they're not getting a response in it, and it's just getting a little overwhelming. But usually it's me, and when it is me, I let people know that it is me, and when it's my interns or something like that, usually they say it's hall is intern and they let them know that it's not me so that we're not like, you know, deceiving anyone. Thank you so much everybody for tuning in.

Thank you Victor, thank you Gabe, thank you Pedro. Pedro, are you up for being a guest on another podcast? Of course. Let me know. My email is holla at young and profiting.com. And I've been taking one or two interviews a week. I do not care what your following is. I don't care if it's your first episode. I'm happy to come on.

Who am I to say no to come on your podcast? So many guests took a chance on me, and so I'm willing to take a chance on anyone. So if you want me to come on your show, I'm happy to come on, just shoot me an email, holla at young and profiting.com. It might take me a while, because I'm happy to come on, just shoot me an email, holla at younginprovinne.com. It might take me a while because I'm a little backed up in terms of scheduling, but I will eventually get back and schedule a time to be on your show.

How do I generate traffic and then turn it into sales? Okay, that's a great question. I have so many podcast episodes about this too, so if you're interested in that, check out Richard Moore, check out Lauren Tickner. Really great sales people both gave excellent advice in terms of sales and starting an online business. So in terms of generating traffic and then turning it into sales, I've said it a few times. It's about providing value and then being known as a trustworthy expert in your space and then getting the sales. So for example, I am a podcaster and I'm a great marketer and I think my sweet spot is the fact that I know how to market podcasts better than anyone else. And I never tried to advertise

these services. I've never said I want to be a podcast marketer. I never even tried to get clients. Now I can't end a conversation with another podcaster without them wanting our services to produce them content, podcast marketing content. And it's because I've proven that my stuff is better than everybody else. And everybody's like, well, I want cool videos to holla. Like, how come I don't have cool videos? How much does it cost? Can you help me with cool videos? You know, like, it's just like, what's your value?

What are you extremely good at? And proving that out and then people will, if they need your services, they're gonna recognize you as the expert. So it's really about providing value first and showcasing that you are the expert. And then I think the money will come. The other thing is like free resources.

Again, it's showing that you're an expert. Providing free resources is a great way to attract leads. It's a great way to get people's emails and continue that engagement. But again, it's about providing that free value up front and then being known as an expert and then I think the sales will come. From Salomon, what's your greatest challenge,

and how do you overcome it, and how do you plan your next five moves in podcasting? So my greatest challenge right now is I've got so much opportunity and not enough time, and I've got to figure out what I really want and what I'm gonna do. So it's just basically like, what a direction do I wanna take life?

And that's my biggest challenge right now because it just seems like so much opportunity and so much is happening to me right now. And I need to figure out what I'm gonna do with all of it and how I'm going to kind of progress in the future. So how do I plan my next steps to my podcasting? I mean, my goals are always the same. I want subscribers, I want downloads,

and I want to be ranked higher and higher. And like, those are my goals and they never really change. It's not about like money or advertising. It's not really about that. It's like, I just want to be a top podcaster. That's my goal. I want to be the female temparist. I've been saying it out loud a million times because I wanted to come true, right? And so anything that just helps me get closer to that goal. So for

example, I just got a cross promotion deal with Castbox and like, they're going to put me on their banners and feature the podcast and like, that's going to grow my downloads. And so like, that's like one strategy that I'm taking to grow. It's more on collaborations with big companies or podcast apps that can push me to the next level. And also collaborating with other big podcasters and trying to get a lot of these big podcasters they have in with Apple. And it's like, I did everything by myself.

I have no in with Apple. And some people they do. And they immediately got on new and noteworthy and became the number one podcast some people they do. And they immediately got on like new and noteworthy and became like the number one podcast and things like that. And they have those connections. So like trying to make those like more personal connections with like the podcasting industry so that I can take it to the next level

and I can get like more visibility. Cause sometimes you need that extra push in terms of like getting like featured on a podcast app or in things like that. So really I'm just focused on growing my podcast and now that the podcast itself is generating income through our agency, putting that all into paid ads so that we can really bullies up.

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at trinom.com slash app. That's trinom.nom.com slash app for 50% off trinom.com slash app. Who's my biggest inspiration and why that's from Victor or Miras. My biggest inspiration, that's really my dad. If I have to be quite honest, um, he grew up a poor farmer

son in Palestine during war. And he lived in one room with his whole family. He had six siblings and all he had to eat was Peter Red and dates and he ended up being a surgeon and owning a medical center and doing so many things and he came to America when he was pretty young. He went to Egypt on a scholarship for medicine and he studied his butt off.

Like he was the only one really from his family that like went off and did something like that amazing and I just look up to him so much he recently passed away and he gave my family everything and I feel like the reason why I do Young and Profiting podcast and I work 80 hours a week, or you know, a hundred hours a week, whatever it is, is because I wanna give back, and I feel this like, I feel like this is my responsibility, because I feel like I was handed everything in life to do something great,

and I was given all this opportunity by my dad who sacrificed everything, and basically like did so much with so little. And I feel like I was given so much. So I better damn well, do something amazing, you know, because and help people along the way, just like he helped everybody else. So like he was so generous, he put all my cousins

in Palestine like through college. He never like was flashy flashy and just always gave back was so generous, his whole life, and that's how I feel. I feel like I need to give back. I feel like I want everybody to know that life is limitless. Life is whatever you make it out to be. I want people to believe in themselves,

and I know that not everybody comes from such a good home. Not everybody comes from stability, and I want to be that voice to help people and be the best that they can be and help people kind of follow their dreams and believe in themselves. And so that's why my dad's my biggest inspiration. I know a few people who would like to work with you.

They're a California based. If you like more in turn and fully please have a new. Thanks Daniel. Sure, you could message me. I just scaled my team. I just literally got like 10 more people on my team. So I don't think I'm gonna bring more people on. But every time I do bring on new interns,

I usually put it out on LinkedIn. So check that out. And if you really feel like somebody would be really happy to be on the team or intern, shoot me a message. I'll definitely check it out. Thanks Adam. What questions do you have on Hey Tim? Yeah, round two. I got like check it out. Thanks, Adam. What questions do you have on?

Hey, Tim. Yeah, round two. I got like, we got taken over last time, Brian Scootamore rescheduled till tomorrow morning. So I figured I'd just hop on and try again this time, maybe it'll work out. Oh, thank you, Ramesis. Thanks. It's an amazing way. Okay, what else?

What other questions do you guys have for me? Is there a way, this is from Mariam, is there a way to make the one I do marketing to him my target to be interested? Ooh, I don't really understand that question. The way to have people be interested in you is to actually find out what they're interested in first. So I say this time and time again, and it's just so important. People aren't gonna find your content. You need to find them. That's the key, that's the key to everything.

You need in the beginning. In the beginning, you need to find them. So it's not how do people find my marketing. It's how do I reach out to the people that may like my stuff and become visible to them. So that's really the key. So it's about providing content that people care about.

So do you have original content? Or do you curate content from other sources that are really good? Like what do you do that's providing value? If you're just going to like put up cat videos and like whatever, on LinkedIn, like nobody's, some people do have success with that actually, so I should take that back. But you need to actually have an approach.

You need to know what you're gonna talk about and actually provide value and spend time in it with it. It's time consuming and that's what makes it valuable is because you're consolidating information from other sources. You're using your personal experience, you're telling a story, whatever it is, it's work. And so, you're putting that work out for free to people who may be interested in that. And you're going to actually want to target people who like that content already and would likely engage on that content.

So that's really what just, like how you grow community. Thank you for listening to the podcast, Alim. Thanks for tuning in. Shout out to Daniel, shout out to Victor, shout out to Mariam, shout out to Ramises, shout out to Juan, shout out to Sean, shout out to Stravoss from Texas. Okay, cool.

Well, thank you guys so much for tuning in to another Ask Me Hollis session. I really loved all the questions and I really appreciate everybody who listens to the show. We've got a great episode coming out next week. I actually talk about Amazon with Steve Anderson. He wrote a book all about Jeff Bezos, the Jeff Bezos letters, it's called

or the Amazon letters, I can't remember. And it was basically like all about how Amazon scaled and became like one of the biggest companies in the world. And we dive deep into the different strategies that Amazon has taken. It's really interesting. So that comes out on Monday. And then tomorrow I'm interviewing Brian Scudamore, who is the CEO of 1-800-GOT-Junk.

And he has an incredible story. He only graduated from kindergarten. He never graduated from high school, and never graduated from college. And he started like a $200 million company. It's literally in every metropolitan in the world. And he's got such an awesome story. So I'm super excited for that interview tomorrow. I've been studying him and it's just going to be so great. So if you guys are

interested, definitely check out the new episodes that are coming out. And Tim, yeah, thanks for busing my chops. Thanks guys. Tune in to next week when maybe I'll come on in prompt to, again, if somebody cancels on me for an ask, holla, anything session. Thanks guys and talk to you soon. Thanks for listening to Young and Profiting Podcast. If you enjoyed this episode, please consider leaving a review on Apple Podcasts or comments on YouTube, SoundCloud, or your favorite platform. Reviews make all the hard work worth it. They are the ultimate thank you to me and the YAP team. The other way to support us is by word of mouth.

Share this podcast with a friend or family member who may find it valuable. Follow YAP on Instagram at YoungandProfiting and check us out at YoungandProfiting.com. You can find me on Instagram at YAP with Hala or LinkedIn. Just search for my name, Hala Ta-Ha. Until next time, this is Hala, signing off. Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Ruben, the number one best-selling author of the Happiness Project.

And every week, we share ideas and practical solutions on the Happier with Gretchen Ruben podcast. My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft. That's me Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time, energy, or money.

Suggestions such as, follow the one-minute rule. Choose a one-word theme for the year or design your summer. We also feature segments like, know yourself better, where we discuss questions like, are you an over buyer or or an underbuyer? Morning person or night person, abundance lever or simplicity lever? And every episode includes a happiness hack, a quick easy shortcut to more happy. Listen and follow the podcast happier with Gretchen Ruben.