Young and Profiting with Hala Taha - YAPLive: The Rise of Clubhouse: Monetization, Features and Predictions [Part 2] | Uncut Version

Episode Date: April 9, 2021

Will Clubhouse stick around for the long haul?   Today on the show Hala is joined by top moderators, influencers, social media executives and club owners to talk about the future of Clubhouse and if it will stick around once all of the “big dogs” like Slack, Twitter and LinkedIn come in and copy it.    We’re also talking about the new tipping feature on Clubhouse, how people are currently monetizing on the app, and the different ways Clubhouse can expand on features in the future to support creators.     This episode is sponsored by Koji. Head over to withkoji.com to supercharge your link in bio with features like the Koji Tipping Jar, Email Subscription and more!   **Meet the panel**   Mario Armstrong - Emmy Award winning Media entrepreneur, tech expert and on-air personality who regularly appears on NBC's TODAY. MarioArmstrong.com/course Steve Olsher - Steve has created several multi-million dollar companies from scratch and is currently the Founder and Editor-In-Chief of Podcast Magazine. www.PodcastMagazine.com/free Polina Groman - Polina is an award winning global strategic advisor and visionary connector. PolinaGro.com Dmitry Shapiro - CEO of Koji, a new app store for social media, and a former Google Executive and CTO of Myspace. withkoji.com Christian Bourdeau - Business Analyst at Playstation and CH Town Hall moderator. https://www.linkedin.com/in/christianbourdeau Ade Ade - Engineering at Netflix and startup adviser.  Suhaib Imtiaz - Founder of the largest club in Clubhouse - The Human Behaviour Club, Suhaib is a Board Certified Lifestyle medicine doctor  Joey Hickson - Joey Hickson is a social media producer and influencer with a 4M+ following on Instagram  Caroline Geraghty - The Clubhouse Newbie Expert an Clubhouse Manager at YAP Media   Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [e-mail] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on ClubHouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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stores. Taxes and other fee still apply. You're listening to YAP, Young and Profiting Podcast. A place where you can listen, learn, and profit. Welcome to the show. I'm your host, Halla Taha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter

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hit the subscribe button, because you'll love it here at Young & Profiting Podcast. Hey, everybody. You are tuning in to a live episode of Young & Profiting Podcasts, a place where you can listen, learn, and profit. We're here on Clubhouse Recording, a two-part episode, and it's going to be replayed on my podcast. Tomorrow, we are dropping part one, and and on Friday we're dropping part two.

If you guys missed last week's episode, make sure you DM me replay and we're going to send you that replay link so you can tune into part one. Like I said, it was an amazing conversation. I got over a hundred DMs with people requesting the replay link. So last week we had an amazing panel. We also had many surprise guests. We had super juicy insights in terms of how to grow on this app. And today's session is also going to be recorded. And it's going to be focused on monetization, sponsorship models, and the impact clubhouse

is having on podcasting and social media. So if you guys haven't heard clubhouse release their first monetization feature yesterday and this episode couldn't have come at a better timing. We were planning on talking about monetization without realizing that this announcement was coming. So perfect timing and in this blog post they announced that they're rolling out payments. So it's essentially a tip feature and a small test group is going to get this feature. It's about a thousand people who got this feature.

Actually, Christian on the panel has this feature. So we're going to ask him about it. And the plan is for Clubhouse to collect feedback and fine tune this feature and then roll it out to everyone. So I think what better way to set off this podcast by talking about this tipping feature. And today on the stage, I have several influencers. We have AdE, Jerry,

Christian, Caroline, Joey, Demetri, Sohib, Mario, Steve Olshar is joining soon. So we have club owners, engineers, top moderators, an amazing group here today to give you guys some value. If you guys haven't yet, ping your friends into the room, tap that blood sign at the bottom of the screen. And today is also sponsored by Koji. And we have my space former CTO, Demitri Shapiro on the panel. He's also the CEO of Koji. And so thank you so much for sponsoring my young and profiting podcast. So for everybody on the panel, this is how it's going to work.

If you guys want to speak, flash your mic one time so that I know that you guys want to respond to the question. I'm going to be paying super close attention to the stage. When you speak for the first time, please introduce yourselves. You guys are all pros, so I know that you guys can keep the engagement up in the room. Don't go too long in terms of introducing yourself so we can keep the conversation flowing. Okay, so as I was saying, Clubhouse rolled out payments and its tip feature yesterday. It's their version of Venmo. Let's focus on this tip feature and then we'll move to subscriptions and tickets.

I want to know guys, are you guys happy about this change, this ability to tips certain creators? How do you guys think it will change the culture? Do you guys think there's going to be any repercussions for having this feature? Lemony your thoughts, who wants to go first? Question, let's go to you. Yeah, maybe we should talk about what the feature is. The feature now is with some individuals, so from what I've heard

speculatively, that there's a thousand individuals that got the ability to have tipping on their profiles. If you click on somebody's profile, and you click on their bio, you're going to see a send money button. Already with with being on this app and getting a bunch of DMs, I already I could tell like people are like, Hey, Christian, like, so if I go into your room, you know, I'm gonna split the money with us. And so I'm already getting DMs like that. And I'm just like, Oh, man, like, I

don't know what to do with it. Cause eventually everybody should have this button, right? And you know, it's already like talked about, but I'm wondering like how it's going to affect the community because when Insta clubs came out I know I definitely didn't see some people that I was used to seeing. So with monetization I think I think it's a good thing for creators and I definitely want to talk about it later but also like you know it's also pushing people away Awesome. Let's go to Adi and then Dimitri. First of all, I want to say hello. Thank you for putting this together. It's impeccable.

But yeah, to what Christian said, am I happy or sad? I actually think net, it's good for creatives who have put their time and energy into this app. But for certain people who are using this app in the various ways or in the various ways it may end up diminishing in the quality of certain conversations. And in some cases causing animosity as we've seen. So we predicted this feature was going to launch since last week. That's when we found out about it. And from the moment we predicted it, people were already

trying to find ways, right? They were already building up business models, ways to assign who gets paid and what. Now, if you do that right, it's okay. But if you don't do it well and you don't have your moderators, you know, doing work well compensated and there's just so many ways it can go wrong. But I do think it's a step in the right direction for people who are putting their energy into the app. Yeah, and I totally agree.

And I think from a clubhouse standpoint, I understand why they decided to release this feature because they want to keep people on their app. When it comes to social media influencers, usually they build a following on Instagram or wherever they built their following and then they move their fans to sub-stack or only fans or cameo.

And so this is really good for retention from a retention standpoint. So I understand why they did it. Dimitri, what are your thoughts? Yeah, I think you're all spot on. I think it's a great thing. It makes sense. But by the way, this isn't sort of a unique thing, right?

Like on Facebook and Facebook Messenger, I can send people money. A bunch of people have put PayPal buttons on various profiles, not on Clubhouse, but on others, or Venmo or Cash App or any of that stuff. So this ability to do it inside a Clubhouse makes it easier and so more evident than to your point because of that, because it's so close to this and because it's called Send Money, it sort of implies a lot of things. And so, for example, you know, Koji, we've got a bunch of people that are using our, we call it

tip jar template, right? And our Lincoln BIOS. Like if you guys actually tap on my profile, go to my Instagram and tap on my link in bio Koji.2 slash Dmitry, you'll see that I've got a tip chart. Except it's not called tip chart and doesn't say send money. And because of that, it feels radically different than a button on a clubhouse profile that says send money. Our ability to change what that thing is called that you're doing. Are you sending money? Are you saying thank you? Are you saying that you liked my content? It's a lot more about the message that you're sending rather than the money that you're sending, at least in sort of the version of tip jar that people have been using that's the Koji one. And so I think this is going to be the interesting sort of experiment to see is for example, do they allow us on Clubhouse to customize what that button is called?

Is it always going to be called Send Money? Or can I change it to say something else? Can I add a message with my money? I call those, I think, the interesting questions. Super, super interesting questions. And if you guys are curious to see what the Koji tip jar looks like, go check out my Instagram link in bio. I have my Koji link set up.

It's so cool. If you guys want to click around, it's so much better than Linktree. I'm not even saying that as like a, because Koji is sponsoring me. It is literally so much better. So check that out. Any other thoughts guys?

I know I was just in the back channel and I saw that Caroline has the feature. So hey, it has the feature. What do you guys think of this new tipping feature? Are you using it? Have people already sent you money? Tell us about it has a feature. What do you guys think of this new tipping feature? Are you using it? Have people already sent you money? Tell us about it. Caroline here.

So I do have to say there is some security issues that I encountered yesterday when we were playing around with the app and people were just sending tips back and forth. It did say my location, someone had sent me some money, and it said my location on it. So I had to change that real quick and put a business address on it. I do live in a smaller town. So, like, realizing that was an issue was definitely something I,

there was like a warning somewhere about that. So, just a heads up, you guys. Yeah, and Christian, what did you want to say about that? So, this has been very interesting. So So right when the monetization feature came out, I threw up a CH town hall room and Pretty much just said, hey guys, let's crowdsource this and like let's put all this money towards a CH town hall. So Yesterday and even today I've gone over 150 141 donations and over $1,600.

So I think it's crazy what this app can do. So what's really fun about that, what's really cool is that we're gonna put all of those names of people that donated onto our website that we're developing. And also, if there's enough character limit, put them as the first investors in, or you know, donators to the club. So again, we're gonna try to take all these town hall

recaps and all the notes that we take and translate them into other languages. So then that way everybody of clubhouse can get this information because it's so hard to get. So very exciting time. Oh, look at that, David just sent me five bucks. You'll be added to the list, David. So my name is Christian and I'm done speaking.

I didn't do that for the list. I've been, I've been tipping people, I think I took care of one too. Well, it's so funny. I mean, even the Koji tip jar, I put that up in my profile, like two hours ago, and two people already tipped me and I didn't even open up a room. It was before this room even started. So it's like, there's obviously some sort of a trend, like people like to do it,

which is just so interesting that it works. Let's talk about how Clubhouse is not taking cut of everything. So usually these apps they monetize when they have these monetization features and they take a percentage. So Stripe is taking a percentage of your money but Clubhouse isn't.

Why do you guys think that Clubhouse decided to monetize their creators before they monetize themselves? Let's go to Add A first. Yeah, to this, thank you, Hala. This is a typical business move, right? From what we understand, where you don't, you want to keep people coming into your platform, you don't want to give them a reason to feel like you're being greedy or that, you know, you're trying to milk them. You want them to feel like you, you're here for them. I do expect clubhouse, obviously,

they're not stupid. They will find other ways to make money either through sponsorships or maybe by raising the rates later. So it's a commoner Silicon Valley move where you just focus on growth. Sometimes you even choose to run out of loss just to get people in, get people going. And then after the fact, you can either crank up the numbers, erase things. But I think this is perfectly in line with club houses, growth strategy and trying to get more and more creators on board. Thank you. And it looks like David, you wanted to respond.

Yeah. I would say that it was a smart move by doing that, laying it out to a, I mean, who knows how many creators have it, but there's plus 10 million on the platform, right? So I feel like they're probably going to do that so that they hopefully get good reactions from it. And then, sorry about the big background, it's time for it to go to sleep. And then when they open it up to everybody, that's what I would foresee is them charging or getting a piece of like a additional surcharge or like like Adi said, raising the rates. That's what I would think they would do.

I totally agree. I mean, at the end of the day, their goal is to grow their user base and to retain and engage their users. Like that's their goal, especially with all these other drop-in audio apps coming out of the woodwork and all these established platforms coming out with their own drop-in audio features. They need to really figure out how to keep their audience engaged and retained. And I think this monetization feature is trying to play into that. So how do you guys think that Clubhouse is going to generate income

and become a profitable business from all of their users? Like, what are the ways that you guys think that they're going to start to actually monetize so that they can eventually be able to pay their investors back? One way, obviously, right. Something that I think could easily happen could be a freemial model. That's one that I think would be quite interesting. There's a lot of low-hanging fruit features that a few people, a lot of people want and would pay even five dollars a month just to have.

I could like to be able to click a link in your bio, for example, or be able to get a link in your bio, for example, or be able to do, you know, get a better curation of rooms and discovery and maybe there'll be two halves, right? Those who pay for a premium version of Clubhouse and those who pay who just have the free version and they go to, you know The shoot your short rooms and the hangout rooms. That could be one way and other ways to just focus on the sponsors, right? People paying Clubhouse to say, hey, I'd like to run live events or live, you know, concert type events, or to say, you know what, if you want your room to be transcribed automatically by Clubhouse and recorded, well, here's one way you could pay. And other ways also,

if they choose to make their own in-app or, you know, Clubhouse certified analytics, that's another way, right? So a lot of these things could may not be exposed to the average person, but may also be exposed to those who want a super-church version of clubhouse. That's something I would pay for, and I'm sure most people here who are creatives would pay for a super-church version of the app. So we're gonna move on to other monetization strategies

because many people have been monetizing on this platform way before these features came out. You know, some of us are not waiting for these monetization features to come out and we're already starting to monetize, including myself. And today's an example of that. And so I want to know, guys, have your peers been monetizing on the platform? Have you guys been monetizing on the platform? And I mean, like outside of your networking deals, how are you actually monetizing the platform. And I mean like outside of your networking deals, how are you actually monetizing the platform directly be it guest appearances, sponsorships, tip jars, Nidhi, let's go to you first and then Mario. Thanks, Holly. This is Nidhi speaking. I've been able to get a couple of sponsorships

here through Clubhouse. So a couple of brand deals, one where I was a sponsor to do a room and facilitate the room on behalf of a big brand. And then another brand partnership where I collaborated with them on Instagram and was able to put out mental health related content as well as do some Instagram lives and get some monetary compensation. So brands are reaching out to some of the power moderators here on the platform that are a fit for whatever, you know whatever aligns with their brand. And then of course, with the networking piece of things,

that's been a major contributor as well. But yeah, there have been a couple of opportunities. And I'm just so grateful that people are reaching out for that because I think it's a wonderful, it's a wonderful opportunity for you to be able to build those partnerships, expand the reach here on Clubhouse and to start that monetization process

outside of the app as well. Very cool. And Mario, how do you monetize Clubhouse right now? So there are a number of ways that monetization, that I'm seeing and I'm doing. One is just going to some of the brands that I know are aligned with the message

that we deliver in rooms. And since they're aligned with that, so a brand's not going to do anything with you unless there's actual alignment. That alignment can be tangible or intangible, but there has to be alignment. So the alignment could be with you, the personality, the alignment could be with the actual content of the room, or the alignment could be with the type of people that you actually reach. So there are different reasons that a brand could align with you. And if you kind of understand that formula, then you can start to understand how if you start treating this like we've done with a Zenny, which is an iWare company,

which is a physical product. So it's hard to actually think about how you can do physical products in an audio platform, but not that much harder than you would if you had to do it on a podcast. So we know that in a podcast situation, the brand recall is 71% higher. Brand recall meaning people will remember the brand recalled more if the host of the audio platform says the actual ad. So even though in our zenny rooms

or any of those sponsored rooms that we've done, I know that somewhere in the middle, I'm going to go ahead and do an ad or a read that's read by the host because I know the brand recall is going to be higher. But one of the other things that we've done too is use Clubhouse and some of its kind of nuanced features like PTR and having people change their avatar

to the brand's logo in order to do certain things or enter certain contests or maybe get moved to the front of the line for a question, things that can be visual inside of the app for people to be able to experience. So those are just some of the things that I've seen that's been working. That's amazing.

And I can just share my personal experience. So as a very popular podcaster, I get brands asking me all the time to sponsor my podcast. And now all these brands are also interested in my clubhouse rooms. And so that's why I've been basically recording my episodes on clubhouse and then uploading them to my podcast.

And so it's become this whole other revenue stream, I think for a lot of podcasters in a very easy way to kind of upsell these brands who are already sponsoring my existing podcast. So it's just really cool to have all these different opportunities. Has anybody had a guest appearance fees? And it looks like Jared and Needy want to talk about something. I also want to ask the panel if anybody has heard of people booking for guest appearances. Let's go to Jarrett and then Needy. Yes, this is Jarrett speaking because I am really an influencer in tech, focus on getting more diversity in tech. I've had started founders wanting me to be in addition to their panel.

One, because of the followers that I have and the always on notification being on for a lot of my followers, it does drive an increase of engagement and they're looking to increase their brand, increase their following, but also what it does is, you know, increases their credibility when it comes to being in the diversity space and tech. So they are, you know, asking for what are my rates per hour or what is my rate as a just a brand sponsor for a certain period of time, whether it be a month, two months, or three months. So I have gotten a lot of, you know, reachouts to be a guest appearance. And it has been, you know, pretty lucrative, but at the same time, after years, very smart

about, you know, what aligns with my personal brand, what is a company or a CEO that I would want to endorse, but it has been a win-win situation, and if there's somebody that is genuine and authentic about their interest in increasing diversity and tech, talking about those type of things, we're talking about tech in general,

more than happy to accept that offer, Jared done speaking. This is Niddy speaking, Jared, I completely wanna echo what you're saying that, you know, I think it's so, so important that what's what I'm, you know, the types of brands that I'm aligning with make sense based off of who I am as a therapist. And I've had people also approached me to be an expert on a panel. I've asked if people have reached out to me to be able to host under my club and to pay money for that because I run the Mental Health Matters Club. And so people do want to be able to compensate for your time and expertise.

And I think it's really amazing because we invest so much into ourselves that it's so nice that other people see the value in that. But I am particular about it because I want to make sure that I'm representing my personal brand and that whoever I'm collaborating with is also an extension of that. And I wanna just make sure that they are also in alignment with what my values are as a brand too. So this is Niddy and I am done speaking. I think those are great points.

Let's go to Dimitri and then Aday. So, and again, we're kind of in the middle of this. So I'm seeing this across many different people on many different networks, clubhouse being one of them. But people typically think of monetization of audiences by brands being the customer and brands paying them for access to their audience. And that totally makes sense. It mostly makes sense for people that have a super large audience because brands time

is valuable and how many people they engage with, all those sort of dynamics that come out of that. So certainly if you can get a brand deal, that's amazing. For the rest of us and sort of the long tail of creators on any of these platforms, that's not an option. We'll never get any brand dollars. But again, it's really amazing that if you don't look at the brand as being where the wealth comes from, but the audience.

Not only is it aligned with what we do as creators, right? We don't make things for brands. We make things for audiences. Not only does it get us to align with our audience, but then it's surprisingly, to most people, the fact that audience will pay them, will give them money again, mostly in the form of sort of like saying thank you, saying your content was valuable, it changed my direction and in my professional career or it made me think of things in a different way or did whatever, like this ability to offer people to say thank you,

not send money, that's different, to say thank you. When you do that, we see this across all kinds of genres of creators and sizes of creators. There are people that will just give you money. There's one guy I'm not going to mention his name because it's a kind of privacy, but people give him $500 tips periodically. It's amazing. His audience, he's a podcaster. Love him so much that they give him these $500 tips. Other people, $40, $50, meaning full amounts of money.

Anyway, so I'd like to sort of bring that perspective in. Don't only think about brands as being the place where monetization comes from. I actually believe that the audience is a much, much larger opportunity. By the way, I think same thing for Clubhouse on the prior question, House Clubhouse going to monetize. I think it would be, you know, sort of doing sort of a freemium model and offering premium services to creators. That's a small business. The real business comes like, how do you make money from the audience?

And they'll have to figure that out. But that's where all the sort of big revenue is anyway. All right, so I wanna go on to move to clubs. So there's actually monetization related to clubs. For one, I think that they're gonna be rolling out a subscription model soon. So if anybody wants to kind of give their thoughts on that. And then two, there's brands that wanna buy clubs.

And so, Suhabe, Chris, I know you both have two huge clubs and Steve Olshers on the panel. He's back as well. Do any of you guys wanna talk about the value of a club? Let's go to Suhabe, the value of a club, the metrics that people are using to measure the monetary value of a club, the metrics that people are using to measure the monetary value of a club and things like that. Hey, Hala. So yeah, first I was quickly touched upon the tipping feature. It's interesting, but you've got creators, comedians and musicians. And then I guess,

secondly, it's just interesting how the hub is pretty different in America compared to the UK when it comes to tipping. And then secondly, yeah, I mean, with brands, I mean, I mean, I'm really into health tech, I'm a medical doctor, into tech. So a lot of these brands I use, a lot of these technology devices, I'm pretty passionate about data. So without getting paid, I'd be plugging them all the time anyway on my social channels because I really look at the data and share. So for me, it's a pretty natural fit when if I'm already working in a kind of, with a startup or a health company, and I really believe in some of the kind of health metrics

that if they did want to partner, I would be kind of down for that because I'm without any payment, I'm putting them anyway. So for me, as Nidhi said as well, it has to be a very natural fit, has to be kind of science-based, has to be something that will actually help people

and maybe improve them. So that's how it works for me. On the club thing, I see it as kind of science-based, has to be something that will actually help people and maybe improve them. So that's how it worked for me. On the club thing, I see it as a sports team, I'm pretty into sports and every kind of sport club has this intrinsic value and you see transfers and people buy clubs, you build a community. But I think a lot of that value is attached to kind of the quality of the show.

So say if there was to be, you know, or you were to be approached for me, it'd be very important that the brand or whoever would take over would be very authentic to kind of what I've been building. And I guess the selling point would only come is that because obviously in kind of the roles I have, I'm pretty demanding. So if I can no longer maintain the quality of city and behavior club being the largest club, then I feel I'm not doing justice to kind of the audience that's kind of come along with me whilst I could dedicate the time. If I kind of, you know, back in my clinical

practice and, you know, doing more text stuff than I'm passionate about in startups, then obviously there's opportunity cost of like the quality. So therefore, the question would arise is that how do I maintain a quality and obviously would be, would be someone to take over. But right now, I'm enjoying doing the even Pave Club having great conversations and kind of educating a lot of people. So yeah, I think the metrics would probably be kind of, I guess, the people who are hosting in your club, the quality of the shows, the engagement, your getting for the shows. Kind of a range of different things, but obviously, followers and members. So there's a range of different things. I mean, there's not been, I mean,

I think pretty early on I was approached by, I think someone in an Italian VC who went to kind of invest in the club, I really didn't wasn't thinking about anything like that. So I kind of brushed it off. But I think being a social media platform, I think those conversations will be happening. So it's just interesting to see how different people deal with it, but that's kind of my insight. Yeah, it's super interesting.

And also curious about like the way that people are going to value a club, I can imagine people saying, like, you know, it's a dollar per user, for example, or even two dollars per user, or maybe they'll do it by CPM, per 1,000 users. It's so interesting. Let's hop to Steve and then add a, and then potentially Chris, if he wants to add something

since he's a club owner too. Let's go to Steve. Hey, how are you? Good to see everybody tonight. Well, as well, Steve Olscher, founder of Energy Popodcast magazine, and we do Ron Club Pod here on Clubhouse. So I mean, look at twofold, right? I mean, first and foremost, it has to do.

I will leave largely with, as with anything that you're selling, it has value to the buyer. So you have to look at who the buyer is and what the real value is to them to be able to reach whatever that audience is or whatever it is that you're selling the value obviously is going to be in the eyes of the of the poll during this case the buyer. So for us, our value I believe is going to be different than so. Hey, it's right because human behaviors is is is very broad and a lot of, and that's great. I mean, there's a lot of flexibility and a lot of places that that conversation can go for us with club pod. Obviously, it's about podcasting podcast culture, the world of podcasts, etc. So we're very,

very narrow. My thinking is, and this was the intention of going very narrow, is that on a CPM basis, if we're looking at it from that standpoint, I believe ultimately our CPM will probably be a bit higher than a club that may be a little bit more general in nature. Now, obviously, we'll prove that out in time. We'll tell. But I will say that from a monetization standpoint, I think there's a couple of opportunities that are available to us with the, but now the addition of the monetization feature and the tipping and sent money. I'm certainly doing members only types of events is very clear and I think that will, that will happen sooner rather than later. And I think from a sponsorship standpoint, and you and I, Holly, have been talking about

this extensively, I think you're going to see brands come in and want to do a room take over, want to do a day long take over and potentially even do a week long takeover. Just to put a little context around that, the way that we're pricing it at this moment based on the members and followers that we have, is $2,500 for a single room up to 90 minutes, $7,500 for a day and $25 grand for the week. Is that high? Is that low? I don't know. We got to ask and we'll find out. But I do think that we would be premature to explore or at least entertain any sort of acquisition types of conversations because as far as I'm concerned,

we are very much still the early adopters here. You're hearing my voice, no matter how you slice it, you're an early adopter. I know everybody has a price, and my grandfather always said, you don't build monuments. So I guess if the right number came along, then perhaps. But the fact of the matter is, as Android comes online, as this opens up, and as all of us as early adopters maintain

our enthusiasm and really keep talking about what's going on here on Clubhouse in a very powerful, positive way, I think we're really just beginning to scratch the surface as far as the true value of a club is concerned the number of members and followers I fully expect. So Habe's club will hit a million by the end of the year if not more. And I fully expect it will be over 100,000. So let's see. I totally agree, especially once Android opens up, the floodgates will be open.

So, hey, don't sell out until that happens, I think. It's in your best interest, I think. Okay, cool. So, anybody else here want to talk about the value of a club? Let's go to David and then Adday. Thank you. I just wanted to add to what I think Steve was saying. And I don't know if you guys talked about this, but as far as analytics,

so instead of just based on, you know, how the time length of a room, you know, we can track the room so you can maybe charge based on how many listeners. So we're gonna have, we're gonna guarantee 10,000 listeners and you just keep the room open as long as you can, right? And get that many listeners versus different

stats as well. Maybe you can try to go for listen time. I mean, there's a lot of different metrics that you can really use. Just wanted to kind of add that to what he just said. Yeah, 100%. I think all those metrics make sense. Add a, what are your thoughts on this topic? You're okay. And sorry for taking so much time, but there's another angle that kind of throws a wrench in a lot of the valuations, and they add some complexity. And the fact is that one person can be in multiple clubs and they can only be in one room at a time, right?

So even though you wanna say this club has 10,000 members, the other one has 20,000. Well, if there's a lot of overlap, well, how do you solve the problem of trying to determine where each person goes at each point? So it has another wrench. And even though you have a big club, when did your club get big? If it got big in the early days when people got on clubhouse and many have not come back, well, what does that mean? So the overlap problem adds another complexity because even though you have this number, well, the number may not be factual because your members,

one person, could be in 20 different clubs, which means their attention is split as a result They're not gonna spend as much time probably in your club because they could be in 19 other clubs Or 19 other rooms at the same time. So there's all this other stuff that's adding a bit of complexity So one factor I've seen people see is For each member they do some analysis on how much time does this member spend in They do some analysis on how much time does this member spend in other rooms, right? And they do like a waiting function to say for this person, if they spend more of their time and say human behavior they're more likely to

Be count it as a member versus if they spend more time in another club So that's just another dimension because people are split across multiple clubs Thanks, Adi. It looks like Steve wants to jump on Yeah, you know, I'd love to do a little experiment split across multiple clubs. Thanks, Adi. Looks like Steve wants to jump on. Yeah. I'd love to do a little experiment. I just kind of follow up on that. And you're making a really great point. It did this with Chris last night in one of the rooms.

And I'd be really curious, for those of you who are on stage right now, that our club owners, just to give us a sense of what that actually looks and feels like in real time, can you go to your hallway and just do a quick swipe left and see how many in your main club are online right now? I just be curious, because I think it's relevant to the conversation

that we're talking about. I just did it, so I'm just curious, because it's a really great point. So, hey, what does it say for you in terms of the amount of users who are online right now? So it says 1,500, so it only shows members and not followers. So if you do the maths, I think we've got about, you could say roughly 25K members. And then the rest of followers, maybe 450 K. So if you scale that up,

that's about 1500, 1500, 115, about 30,000 people you'd expect to be online. And if you take the whole kind of clubbing to a company. Yeah, who else Chris? I know you're online right now. Do you have a club, Mario? Oh, yeah. Yeah. Um, it's like 15,000 members total. I guess 15,000 total members. Do the, um, including, do the hallway slide. Go back to the hallways. 200 and 40. OK, yeah, that's what we're asking. 240 on the hallway slide.

That's how many members are active right now and yet. Yes. And what about you, Chris? 5786. And how many total members do you have? Are total, like, followers and members? We just hit 380K today. So I think it's a good point because I think

there's certain clubs that have more active users. And in fact, I have a friend her name is Lauren Tickner. She's actually a huge influencer on this app. She's 125,000 followers. And her club has about 7,000 followers and members in total, but her rooms are always jumping, you know, and because her following is super, super engaged. So I think the engagement of your following and how you actually attract them to your club and how targeted they are really matters as well. Steve, it looks like you have something to add. Yeah, and it just begs the question,

as we move forward here, where should people and certainly those who are just starting clubs, I mean, this is obviously a conversation for everyone here, right? So if you're just starting your club or you haven't started one hour looking to, I think it really does beg the question of where should we be focusing our efforts,

the rumor that I heard, and again, I don't have anything substantial, I haven't heard this directly from Paula Rohan, but what I'm to understand is that as you look to do whatever it is that you're going to do in terms of your club and attracting people to it and the more options that are available to you, it looks like in some of the conversations that I've heard are leaning towards people focusing or at least leadership focusing on the clubs that are wanting and having more members as opposed to more followers. And so it's an interesting conversation like for us. We, I just ran that number, we were at 1706,

I think in terms of our members online with 52,000 members and followers total. So I believe, and I don't, again, know this to be true, but it would be an interesting conversation, perhaps, for another day, or Tyler would defend on where you want to take it, in terms of if anyone has any insight around members versus followers, and we are looking actually to move more people from our followership over to membership, because we believe that it gives us more opportunity to communicate with them. Yeah, so I think all of these comments recently were spot on.

I'll just throw some more dimensions into this. With a couple of things, one is I'm writing a white paper, I think as I mentioned, on hacking the clubhouse algorithms. You can just go to hackingclubhouse.com to sign up to be notified or just go to my Koji.2 slash Demetri. I have some expertise in this space before this.

I was in charge of the social graph in part of content ranking on Google+. When I was at Google, I was CTO of my space music and did a bunch of work there. I built a YouTube competitor. We did a lot of work on ranking, you know, the feed. So I understand these things potentially in some additional dimensions. And what I can tell you is that the number of followers or number of members, these are

certainly knobs on performance. can tell you is that the number of followers or number of members, these are certainly knobs on performance. But especially as more people come in, much more intelligence is going to have to be added to those ranking algorithms, how the hallway gets ranked, how notifications get pushed out, when there's a lot of opportunities for people to pick one room to join. Which room do you suggest they join? This is a very fascinating and difficult problem. To deal with, I'm sure the team is going to do a great job trying to figure that out.

But trying to predict what dynamics are going to exist once those algorithm features are put in at this moment is not too valuable because it will be radically skewed from what's happening right now. And so careful about believing that this is long-term strategy and tactics that we're talking about here, we're not. We're talking short-term what you can do now. Long-term it's going to be very, very different, especially as all these other competitors come online. And to, I think, God, I've sponed, we can only be in one place at one time. We can read multiple things. We can have multiple tabs open. We can scroll through feeds quickly.

But when we're listening, we're blocked by human voice communication and having the ability to focus on one thing. Amazing. I think these are incredible points. So let's talk about additional podcast features. We talked about the payment tipping feature that came out, but there's other monetization features that Clubhouse can bring this to. They have mentioned, I think in January, that they were going to launch subscriptions. They've also mentioned ticketing. I want to jump to Mario, hopefully Mario, you're free. I know that

you had a podcast conference that was very successful earlier this year. I want to understand, you know, if you thought about ticketing that event, and if that gave you any insight to, you know, a big event like that could have some profitability using that ticketing method. What do you think about that? Yeah, it's a great question. And I think, you know, the future of events is forever changed really due to the hybrid nature of where we are and where things have already been indicating, but due to COVID and everything else has kind of accelerated a lot faster. I would say what the audio conference specifically, because that was unique and different and new for everybody, we did that really to not only do something

that we wanted to do a value for the community, but we really wanted to treat it like it was a full day full-on conference from like 12 noon to 8 o'clock at night. And what we learned from that was just thousands of minutes, so much data that came back from just getting a sense of the retention and the amount of participation that was there. And I do think that the comments that we were getting,

even though it's nuanced comments, although we did do post-event surveys, so we did get some real data that we can point back to, whether that's for helping inform us on business decisions to make, branding and marketing, or things like commerce and ticketing as well, sponsorship and stuff like that. And I will say this that a lot of people did send us

DMs that were saying how this was worth money, that this was some people would actually, we would ask, he'd say, put a figure on it. What would it be worth to you? And so it ranged, everything from $500 to some people saying it was worth $3,000. So it all depends on what their needs were or what was met for them in terms of their priorities

and their goals. But the fact is that an audio conference has legs. An audio conference that's programmed and curated has opportunity. And the idea that you could sell ticket sales or to individuals or that you could get brands to be involved to affront the cost or even help you generate profit. Absolutely there. One other thing that we did do that was really interesting. We just did out of photo booth feature. This is something that you typically do in virtual events as well as in physical

events where you take a picture at some kind of backdrop, have a hashtag, you push it out on social, you go track that to see how much impressions that actually reached. And if you do it right, if you pride, if you it, then you co-brand it with the sponsor or whoever else that maybe is being a part of that branding. So we worked with this company for free to try to see what it would do. It was amazing just to see the level of not only the engagement, but we thought that we're going to be a lot of hoops because it was an audio app that people would have to go and do this

thing and then come back. But with the beauty of it being an audio app, you could still engage, you could still listen to what was going on while you were doing something else. So that was really interesting to kind of see that people would actually shoot that picture or take the picture with this photo booth, come back and then change their avatar to that photo booth picture. So it was, I hope, that gives us a sense of like how open the opportunity really is. It sounds super exciting. It sounds like there's so many revenue opportunities on this app and apps like these.

So there's also some rumors that Clubhouse is going to roll out some new features to detect abuse. And last time we were talking about bots and bots is a super hot topic when it comes to Clubhouse and how bots are manipulating the platform. I'm wondering what other detection tools for abuse that you think clubhouse should kind of implement to make sure that for example, there's no misinformation going out or scam artists

or there's no verbal abuse or anti-semitism they've been accused of as well. So what do you guys think about these detection features and what's needed? I think even before the features that you mentioned, a lot of people get moved down to the stage. I've seen crazy things on stages where someone was made a moderator

and all of a sudden that person ended the room. So I think accountability on that, I had of anything else is something that I would love to see, I'm part of a lot of different rooms. And I think that and that, I had of anything else, is something that I would love to see and part of a lot of different rooms. And I think that, you know, before moving to global problems, like censorship and certain things

that you just mentioned in terms of and say, semantics and verbal abuse, I think maybe even the basic features of, you know, who's moving people down, who's moderating people, and just having that accountability feature would be very useful in my opinion. I totally agree. A lot of people have been complaining about that.

At the end, what is your thoughts? It's okay. In fact, I would love to hear from other people about this, but also, um, yeah, there's quite a few things. And the thing about this app is, it's almost every week, it feels like a whole different ecosystem, right? Whole different set of problems, whole different set of drama. There was this camera age, there was the age where people were, there was a lot of nudity. There's just so many things, right? The thing that Pauline just talked about is actually quite very important.

I've been, in fact, third party people are trying to work on this. It's this thing we're calling supermod, right? But for example, Hala, with this being your room, you should ideally have the most powers on this room. Like, none of us here should be able to close the room ideally. So if we were able to delegate certain Supermod features to HALA, well, maybe the other moderators can do more secondary tasks, rather than, you know, that's something that would be amazing to have. Another thing is being able to handle incidents faster. Cloud House is not necessarily the best at handling issues of abuse, just verbal assault, and

all kinds of things. That's something that would be critical. The bots are another thing, right? The problem is it's actually very hard because this app is a femoral. You don't have a text that you can just go back to and refer to, right? People have to log the incident, someone probably has to listen to it and take action. So I do understand some of the issues. However, there's the other side of it, which is on the back end of this whole thing, which

is security, which is atrocious right now in Clubhouse. It's just so bad, right? And I don't think they're paying attention because they're focused on growth. This is your standard Silicon Valley, move fast to break things, we'll fix it later, type of mentality, right? So as long as you have those security concerns,

people can always get in there and do their various things. Those are where most of my concerns lie, but other things that can also be done to curate the experience on here is to make sure people are able to sort of customer service. You want people to feel like they're having a good experience here and that they feel safe and that if something goes on, so many here's their voices.

In this day and age of cancel culture and so on and so forth, there are many cases where people weaponize clubhouse, especially the block and feature. There's this feature on clubhouse that's already for being long-winded. The block and feature on this app can technically be used to terraform. I can shape your experience on this app completely by getting the right people to block you. And with that way, you will never see certain people, you'll never see certain rooms, because I've shaped your whole hallway. Right? Another thing with the blocking features, if I want to start a rumor about you, for example, I can tell people to block you, such that even

though we're running a room, that's about you, you will have no way to get into that room, because people in our room will block you. So we can spread all we want, we can say everything we want, and you'll never be able to defend yourself. So I think tweaking the blocking feature and making sure it's not as weaponizable is another thing. And with bots, I can amass block and terraform an app. So there's just so many things in that dimension

that I wish they would work on. Let's have the Demetri. This is spot on, again, I hate to sound like a commercial here, but it seems like people would be interested in this. I'm writing a white paper on this. And so it probably have another month and a half of work to do, but if you want to get notified, just go to hackingclubhouse.com

and give me your email address. I only send you one email when this thing is ready, but there's so many interesting things here that Adi was just talking about, those me your email address. I only send you one email when this thing is ready. But there's so many like interesting things here that, you know, Ari was just talking about those are part of it. So anyway, I'm done speaking. So, okay. So we're talking about all these different features that we wish clubhouse would have. And it turns out that there's this whole industry popping up of third party tools

that are trying to close the gap and missing features. In fact, we have a back channel for this group because we had this session last week as well. And, you know, we were sharing a tools list that was like 30 something tools long in terms of all the tools that are rallying around trying to fill these feature gaps for clubhouse on like third party applications. So let's talk about some of these apps. I know for myself, we're using direcon to track analytics. What are the other third party apps that you guys are using to support

your clubhouse experiences? Anybody using something else that they want to talk about? Yeah. So I mean, I use to use monitor.clubhouse tools, but it's interesting. I just moved over to direcon, just kind of see other differences. There's also, I think club pod or something like that nature. And it's interesting. They all have different metrics and ones that I actually care about. And I've been using direcon. And the reason why I like is because it has the stickiness rate and also the max and number of people that were in the room at one time, which is kind of like the measure of success that I look at, but also I look at the amount of time listed and the average listening time. and I compare that to my older things.

I think the one downside to all these tools though is that you have to still plug in the URL for each room and it's not automatic. So I'm hoping that Ade, quote unquote, is preparing the next best quote unquote monitoring tools. So, but yeah, those are the two that I use for recording rooms and seeing those metrics. This episode of Yap is sponsored by Koji. Forget everything you know about today's fragmented creator economy. Koji is creator economy 2.0. Powered by their app store for social media, Koji's groundbreaking Lincoln Bio profile introduces a free customized, free to monetize, bio-link which everyone is calling, link tree on steroids. Creators can now add hundreds of powerful mini-apps to their Koji profile or any social media

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That's withcoji.com with k-o-j-i.com. So let's talk about drop-in audio in the future. Clubhouse has had an incredible year. It launched during the pandemic. It has more than 12 million downloads as of today. Its iOS only still has not been opened up to Android. And now every single social media platform wants to copy it. Twitter, Facebook, LinkedIn, Discord, Spotify, Mark Cuban, and Slack. They've all launched or working on launching their own versions of this social media audio app. And so I want to know

what you guys think Clubhouse has to do to stay the market leader. He wants to kick this off in terms of what Clubhouse has to do to stay the market leader. Let's go to suhap and then add it. Hey, Hala, so I always get invite to quite a few beta apps and I was trying quite a few in April and May before I go into clubhouse in August. And one of the ones was road trip by Matt Matsio in Silicon Valley. It's essentially just like clubhouse except it's music orientated, it's linked to Spotify. It's like the same way you can have conversations. Here you have a speaker box, an audience, and you just jump to music. It's actually pretty fun, but it hasn't taken off with a lot of people. I guess there is a few glitches, and now they kind of go out of their beta, and they're on

the public app store. And now I guess Facebook is trying to copy this to the spaces, there you go, fire aside, quite a few others. But I think at least the clubhouse's success is that social graph at the start. I mean, when I joined the Access to Autocilicon Valley, it was a lot of value to me. Someone who wanted to kind of was very interested in tech and AI involved. So I guess that exclusivity access at the start really helped with the initial growth. And then you had this quality of rooms and then the discoverability, you go through a whole way and you meet people serendipitously.

And that kind of, I guess, curiosity of the human desire helps you stay on the app at times. Whereas, I guess on some of the other apps, I Twitter spaces is limited to existing network who you may or may not know, but the rooms are pretty small. It's not the same. It just feels like a bit of a group hangout. I mean, I've got Twitter spaces and I've been on it like twice. I have no incentive to be on there. So this whole format for kind of, I guess dissemination of information helps me on Clubhouse day on because I can be on stage and share so much

information that I'm passionate about and connect with people who are relevant to me. So I think that's what kind of puts it apart. Now these other apps, if they replicate Clubhouse, they'll be interesting to see because I see Instagram will be the most powerful because if you already have a large following on Instagram and you can pop into audio rooms, that would be interesting on how you can interact with your following. But I know Instagram does have video rooms and none of my friends use it. And all the people, I know really use that feature.

So it's interesting when you kind of put too many features in places like Twitter stories or LinkedIn stories, how relevant is it? I think it's a lot easier when an app is known for one dimension because then you know exactly what you're getting when you go on the app 100% let's go to add a and then Steve Yes, this is a cool one. We we studied this when we got on the app as to why this app works I'm first of all like to have said and he's made a lot of great points

It's the initial people who started it right? These are people with networks with connections and they also, there's the part of the Elon effect, right? That was huge. So, decided the Elon effect, they have these huge, massive things they do where they try to, like, unport massive amounts of people, create a lot of hype. There was Zuckerberg, there was Bill Gates, and these are because these people are well connected. I don't think a lot of, even though there are already existing apps that can pull it off, these folks share leverage the fact that, people create the hype for them.

The other side is, people don't pay attention to this. Clubhouse, people where it felt like they were part of the culture, right? And there's a thing, there's a feeling that you get from the founders coming on daily and telling you,

hey, this is what we're doing, this is where we're at, this is our struggles. It creates a psychological feeling of, oh yeah, they care. And then you go tell your friends, so there's that audio effect that they've been able to leverage and they keep things very simple. So being able to feel like you're close to the founders, like you're close to the people making these decisions, even when in many cases you're not. It helps people create that hype and help people, you know, talk about it. The other side is the formal, right? The suck that's part of the success of the app. And I'll say overall, it's the fact that they've been able to sort of create cultures

and people have been able to feel like they were part of shaping the app. A lot of us before coming to Clubhouse did not have social media following it like we didn't even care. This sort of gave us that way to find our voice. And it's been part of the success. Clubhouse has its own culture compared to Twitter. When you go on Twitter, you have to code switch. When you go on Instagram, you code switch. It's a whole different vibe here. People feel like they found their own way of being just themselves. Whether or not it's genuine or authentic, it's their own way of being just themselves. Whether or not it's genuine or authentic, it's a way for them to express themselves. Awesome. Does anybody else want to speak on this topic? Steve, let's go to you.

Hey, yeah. So there's always something to be said for FirstMover Advantage, right? And some can say, hey, Clubhouse didn't have the first mover advantage, they weren't the first ones to do this. Okay, that's fine. We can make that argument, Clevast didn't have the first mover advantage. They weren't the first ones to do this. Okay, that's fine. We can make that argument. But in terms of critical mass, or at least in terms of some degree of acceptance, it's kind of hard to argue whether or not there's been first mover advantage here. So that's number one, which makes anyone else who comes to the table next.

Yeah, a copycat, right? And if you look at Twitter, he says, it's pretty much a carbon blueprint of what they're doing here in terms of the UI, right? I mean, it just, it looks identical. It feels identical. And so it's going to come across as a copycat. And now is there a time and a place for that sort of platform in terms of on Twitter or on IG or Facebook, or probably, I mean, they have built an audience, and it's kind of

hard to argue with that. But there's definitely something very organic and something very magical that's going on here and it does have its own culture for better or for worse. It's a culture that is very different than you find in any other platform. So let's look at what the other competitors are doing. I mean, certainly when you look at Clubhouse, they are going after and they will achieve, I believe, some degree of critical mass. Does it compete with podcasting as an example?

Is that the true competitor to this? Probably not. I mean, I think that podcasting is gonna always have its place from an evergreen perspective. This is not an evergreen channel, even if you're gonna add recordings to this or something to be said. Like if I wanna hear from like Mario as an example here,

you're getting 10 minutes of Mario on a 90 minute or maybe even not even 10 minutes, you know, maybe getting four minutes of Mario on a 90 minute session that we're doing here. If you really want to hear Mario, you're going to go to your show where it's Mario Mario, right? I mean, like that's what you're tuning in for as that particular person. see podcasting being a true competitor to this. And if you look at something like fireside, which I believe has a very group, I think they have just a beautiful niche that they're carving out for themselves and what it is that they're doing. And they're looking at that in terms of the future podcasting. And it's certainly a competitor to what's going on here on many, many fronts. My take on fireside is that they're going after what I would call curated mass. And I think they're going to be very, very good at captivating and capturing the curated mass in the way that they're going about it.

So at the end of the day, in the same way that the movie theater, you know, wasn't killed by the VCR, in the same way that AM and FM wasn't killed by satellite, you're just simply getting more attention on the medium, on the platform of audio. And at the end of the day, I believe it all can survive, but you're gonna have a clear cut winner. And I don't see that being anyone other than Clubhouse, but I've been wrong many times before. Yeah, and I think something to just add to your point is like,

look at what happened to Snapchat stories, right? All the other apps decided that they would have a social media, a stories feature. And that app kind of lost a lot of its popularity. So I guess that's my biggest worry with Clubhouse is that all these apps are going to launch similar features that have much larger user bases. And it just takes one of those apps. So Instagram and the Snapchat example was the app that really did it right and kind of, you know, ruin Snapchat for a lack of better words. If, for example, if LinkedIn does it really well, there's a lot of LinkedIn users on this app. And there's a lot of people

who are on LinkedIn that like this type of discussion and conversation. It could really blow up, for example, on that platform. So any thoughts on that in terms of one of these bigger apps who have a larger user base, doing it right? Christian, let's go to you. Yeah, for me, working mostly in the tech space and on the LinkedIn space as well, I'm curious to see how this is all going to get rolled out. I don't know if it's going to be the same vibe as here as Clubhouse where I could easily go from an entertainment room to a very like, hey, this is how to do an interview, right?

So I'm excited about it. I've been growing up by LinkedIn falling and then, hall, I know you're there for when I was able to interview for the new LinkedIn creator mode. And, you know, seeing how this is going to roll out, they already have a built-in audience. I mean, I'm hoping this is not going to be like a Google plus kind of thing where, oh, yeah, they have a whole bunch of users, but did people really use it? So we'll see. We'll see how it runs through, but I would say right now with monetization, you know, they rolled out their first piece. I'm pretty sure everybody got a shock yesterday. And kind of my prediction, I think clubhouse

is going to come out on top just a way that, again, the community is so deep here. So I know that when LinkedIn comes out though, it's going to be an interesting move. I'm definitely going to be checking it out. So this is Christian, I'm done speaking. Awesome. Demetra, it looks like you have something to add. Is it rude to be using a service and questioning and being the naysayer? So I love Clubhouse. And I think there is a culture etiquette vibe that's so important and at this moment unique. But from a sort of technology standpoint, this isn't very overly sophisticated. Most of this is built from third-party tools anyway, meaning it can be rebuilt by many people in many different ways.

And our attention can only be in one place. And so, you know, there are many different ways, and our attention can only be in one place. And so, you know, there are many different factors that will determine where we spend our time. By the way, when I say we, it's not like we the world, right? The whole point of this is we're all breaking up into these little rooms, and we're focusing our attention in these small rooms. And so, this might be fragmented across many different networks. Now, to Clubhouse, that's an issue,

but to us, creators, that should not be an issue because we will always find nice little digital spaces, comfy and with the right vibe to spend our time in. And so it's good news for consumers and creators, questionable for companies that are competing in this space, spend our time in. And so it's good news for consumers and creators, you know, questionable for companies that are competing in this space, how to really be able to sort of keep a massive audience on their platform. Thanks, Dmitry. So we were just talking about the different threats. I think one of the

threats that we didn't talk about is the fact that there's some major podcasters like Joe Rogan, for example, who is exclusive to Spotify. So for me, I think that there's also a risk that a lot of these talents, these big podcasting talents, might be exclusive to like Spotify's drop in audio app once they launch. And so I feel like that's also a threat. But we talked a lot about threats. Let's move on to advantages.

What's going positively for Clubhouse in terms of them staying the market leader in this space? What do you guys think is working for them in terms of you know, user staying on this app? Let's go to Ash first. Oh yeah, sure. Hi, it's great to be here.

Thanks for having me and I do get my consent to be being recorded. I feel the number one advantage they have is, in my opinion, is clearly their first market when it comes to this platform and catching on in this way. And if you look at the history of those who are first in the market, they tend to do really well. And technology makes it a little unique in that if they find themselves in a cash flow issue or not being able to raise money, which that's not

been the problem that Clubhouse has had, they've raised a lot of money and their valuation continues to go up. So I think that that is their number one advantage that I see as being first to market. Alicia or Maddie Jayne, if the new mods want to add to this. Yeah, hey, it's Alicia. I just, thanks for having me, how I really appreciate it.

I just want to second that, and we've talked about that just briefly up here, but first market, and they really went into the entertainers and they just were able to bring some huge personalities that everyone follows mainstream. And I think that they've just really infiltrated the masses and then it's almost as if they went

after the marketing community. So the way that they weaved and they didn't just go first market, but who they picked up to plant as their base, I think it's just really, it's just really getting a huge advantage to where they'll be able to stay put. Demi, do you want to add? Yeah, again, I'll help you dissenting voice here.

None of those folks that are using Clubhouse now that are sort of important people are exclusive to Clubhouse. And so as new platforms show up, those people will wander around, might be lured to other platforms with other types of deals. And so this is just a room that is valuable right now

because we've all chosen to show up here and pay attention to this. There are many other opportunities that we will soon have of places that feel similar to this. We'll have same people, different people, sometimes more important people. And it's all gonna be a function of, sort of who does a better job of providing to us

the opportunity and sort of saying, you've got an opportunity to do this, this, and this, and who's going to do a better job of sort of getting us to say, I will now choose this thing here and go there and spend my time. And that's going to be a really, again, very interesting and very hard sort of problem that will continue to evolve for these competitors in this space. Yeah, and something else that's pretty interesting in terms of clubhouse and their advantages is that there's apps like Slack,

they made their announcement about their copycat product on clubhouse. So all of these different apps, even LinkedIn, like they've done rooms on this app, they're talking about their product launches on this app, which is just so strange that they're doing that. It just goes to show how popular and how this has become like a way that people get their news.

And speak, I know that we were just mentioning other platforms and kind of threats. We were in the back channel and at a brought up a really interesting platform from China, can you tell us about that? Well, yeah, yeah, I'm sure people are part about this too, right? So clubhouse, like Dimitra was saying,

is from an engineering standpoint, actually extremely easy to make. It's an extremely simple platform. The app is not that much of an engineering challenge. The main heavy lifting, like all the audio shenanigans, is actually happening behind the scenes by a third party platform called Agora, which is in China. And that is where there's been a lot of questions. It's like, well,

if it's in China, well, does the CCP have access to all the data that all of what we're talking about? It raises a lot of national security concerns of all the conversations happening on here. What does that actually mean for it to live in China? Can the CCP, which is the Chinese Communist Party, just to come in here at any time, is there like privacy concerns? So there's just so many things that can come out of that now. Ideally, it would be who have clubhouse to move that over to some US-based company or another company in the Western world. And that could be something that could cause problems for them in the future because

they have been certain security issues and privacy concerns on clubhouse in the past few months for those who are familiar. There was a time when someone basically was able to get people to peek into any room through a website. There's also cases where people can sort of, if they want, come in there, a room and get access to it. But Agora is a very big, sort of a big problem, because we really don't know where all the stuff

we're saying who really has access to it beyond just the company. And this is similar to the whole TikTok thing, right, where it was like, okay, it goes through China, but what does that mean? So I think I think we should look out for it, may or may not cause problems in the future. I think that's an incredible point in terms of all the threats.

Anybody else want to add to either the threats or the advantages of Clubhouse right now in terms of maintaining its spot as a market leader for drop in audio. I'll just say that, you know, echo, Mrs. Tony, down at the bottom, I'll say what some have already said as well that, you know, first mover advantage, I think was really great years. It was an innovation spark by necessity, right, because we needed another outlet. The other ones are just, I guess, we'll call them to control for right now. And the gatekeepers on all the other ones

were made in impossible. If you were a late comer to the app, then you didn't have an impact. This one you got to come in early, and it has a stickiness factor to it because of the big names that are coming on here, the people that are able to communicate and get into all these rooms and everything else.

So I think in the very beginning, and this was amazing, and I think it's still an amazing app. I feel very comfortable here and being able to communicate and connect with people. Again, there are gonna be others, there's already a lot of copycats that are out there coming out with their own product. I think that this one's still gonna rain supreme for a while.

I mean, of course, there's no way of really knowing. And there's also a lot of people in the world, right? There's a lot of people that haven't been on Clubhouse yet. Androi has the idea, I hear rumor has that Andrew is going to go online in May, but I don't know if how accurate that is. So there's so many more people in the world than are on this app. We only have, there's only 12 million people. That's a very small number of people. So of course, it's going to keep growing. Certainly when an Android users come online, this is going to explode, and there's going to be other other competitors are going to come out.

So we'll see what happens. But right now, this is my favorite social media app, just because I'm able to reach more people without the algorithm squeezing you down to reach more people without the algorithm squeezing you down. How many people you can get access to before paying for ads and everything else. So that's not happening here yet even though I know that the algorithms are already keeping some rooms or some people in the hall is a lot more than others. So I don't know exactly what's going to happen, but that'll have a lot to do with what it's success and what's happening. So we'll see.

Yeah, totally. And I think you brought up a really good point in terms of culture. And the fact that, you know, clubhouse has fostered this amazing culture that's open and warm. And a lot of these other apps like Instagram and Twitter, like they don't have those same feelings. And so somebody else brought that up earlier. And I think that's a really great point. And I think that's a really great advantage for Clubhouse because they do have this amazing culture. Does anybody want to add to that? Yeah, I want to say also,

one of the major things is we spent months on this platform already as beta testers. So Clubhouse, no matter who else comes up with one, will always be in front of them with the hiccups. All these other apps still have to go through the hiccups. And I think that's going to keep clubhouse in front as long as they continue to innovate, add new features and do different things. And then the agility of clubhouses and other part, they don't have any heavy lifting. Like when

you think about all of the posting and all the information that's kept on all those other sites, Clubhouse is able to move. You know, I mean, if you think about it from the aspect of you can't save any material here, you can't, you know, you can't DM on here, so to speak. You can't post pictures, you can't do all those other things that those other apps are known for doing. So you come here, it's almost like, you know, if you live in Atlanta, there are a lot of dope restaurants here, and you can literally go to certain restaurants for certain tastes. And here, this is the taste that you're gonna get,

even though they're trying to do it on other ones, this is the better taste of that feature. And so you're gonna always have, they're always gonna have that advantage over everybody else because, again, we're steadily working through the kinks and they don't, I think the biggest point I say was they don't have to carry anything. Instagram has the photos, videos and all these different features that distract you. The clubhouse is pretty straightforward. There's not a lot of distraction here. It is what

it is. It's not trying to be anything other than what it is. It's adding these features like monetization. I'm sure the next thing is ramping up how the clubs are integrated and bringing special features for the clubs to really, really make it even more exclusive. The onboarding of the Android people when the app has, it's going to recycle itself because the information that I communicate on this platform about social digital currency, it's an ongoing teaching method that has to continue every group that comes in, every group that comes in, every group that comes in, has to learn the process of how to move around on this platform. We got it like a year to at least a year and a half of continuously onboarding new people and teaching and grooming

and helping them understand how this works and how they can find their place and their space in it. So the longevity of it, at least for the next two years, depending on what else they plan to do, feature-wise to really, really ramp it up. I mean, we got at least two years of it leading the pack in audio conversation. Let's jump to Alicia and then Mario. Yeah, absolutely. I just like to add just a tiny bit to what Scrap had just said. Talking about teaching when people are coming on, I recall when I came

on in December, we were here for a few weeks. Just understanding that this was a whole new thing. It was suddenly like everyone has mentioned just a completely different animal. Everybody is collaborating. Everybody is lifting each other up and celebrating the fact that we can all work together. It's not the competition like Facebook or Instagram. And as new people came in and they did not know that yet, they would pop up on stage and they would pop up on someone's stage and start to sell their thing or promote themselves or somehow say, hey, go check out my Instagram or this sat me other and it was just, it was something that they had to learn and they had to start to understand but that is going to be a continual thing as new people come on and as new people start to, as they see it up every single day, that is something that will always continue.

So I absolutely agree with exactly what Scrabbit said. If I may add something here, one of the things I think we're not looking at is that there is room for other audio apps. There is a lot of room for other audio apps. As I think I look at this from a perspective of its medium, not so much a product.

And when you look at it from perspective of a medium, it's like you can have multiple channels where they'll have their own culture and their own content creators that are gonna be attracted to it. And so I look at it from that perspective, and I think clubhouse will find its place in that. And so what other mediums like for Spotify, I think they're going to attract a lot of artists, a lot of musicians.

And that collaboration will look very different than what their contribution may be on clubhouse. And this is Ashen. Those are just some thoughts that I've done speaking. Awesome. Add A, did you want to add or you're just clapping? Both both. Rogue quick to that. This is Ad A. I like what Ax just said. I don't think we should see it as there's going to be one winner. We do have multiple social media platforms for a reason, right?

I think each one will just satisfy different needs. I think Klaus will evolve into something else, and I think with LinkedIn coming out with their own audio thing, Klaus right now has some cool stuff for networking and career stuff, but it's still very much limited. So I think certain people would find different niches. What Clubhouse has done, though, is validate that people want this stuff, people like this stuff, people enjoy this stuff. And then it just opens up the playing field to go, now everybody on their mama go build your own,

go play with it, make mistakes, let's see where it goes. So I think there's just gonna be a plethora and some are gonna succeed, some are gonna fail, maybe clubhouse won't fix, we don't know. But I just think like there'll be a lot more of this stuff. In fact, I personally am working on not my own tool, but experimenting with Clubhouse. Me and some friends got together and said, wait a minute, what if we could use

our Apple Watch to mute and unmute. Instead of, so if I'm going for a run and I want to speak or I want to listen or go through rooms, what if I could integrate this with my Apple Watch? And that way, now Clubhouse doesn't officially support this, but any engineer that's bold enough can figure this out to find a way to control this app through the Apple Watch. Or maybe with my AirPods, if I push the button, maybe that can mute, maybe I can cycle. So there's just so many things people can do.

And I think this is just the beginning. Now, it may or may not happen on Clubhouse, but things are going to happen with social audio either way. Yeah, I think that's a really great point. And I think you made a great point in terms of the fact that some of these audio apps or features within these larger social media apps, they might have like topical purposes.

Like LinkedIn might be more about jobs and I can imagine Spotify could be more about like artists and musicians kind of speaking to each other. So it could just be like really topical based clubhouse is very marketing focused entrepreneurial focused. So maybe there's something there. I think that's really interesting. Mario, what are your thoughts in terms of the culture of this app and how that's an

advantage for clubhouse? Yeah, that's a great point that you just bring up too because when you look at all other social networks for a certain, they're really were built for a certain audience, Instagram, for photographers, you can go on and on. And so one of the things though that I'm not hearing and I just want to kind of put, not a damper on it, but just a kind of maybe just a little dose of a thought here, Periscope. Periscope had a big community. I remember going to Periscope conferences,

physical conferences that were done early on. I remember being involved in beta stuff there. I remember the community and all the love and all the things that we're talking about, emotional here, that are true. And then it got bought by Twitter. And then when it got bought by Twitter, the community, the culture, the whole thing, pretty much died.

Some would say it got integrated, whatever. The periscope community as we knew it died. And so I just want to kind of bring that up that none of us are in control of any of this stuff and kind of like to Demetri's points earlier, you know, it's like, let's just make sure that you're also building something. If you're going to spend a lot of time on someone else's app helping them build, make sure that there's some goal or some end result for you. And that doesn't have to be monetized. It could just mean you want to connect with people now because you can and then have those in real life meetings

or have those DM conversations or get them to become a member of your club off the app that has some other value. Don't have this moment where we do have all of these people that are coming from a pandemic. Don't wanna be on Zoom. You gotta remember, there are like a lot of subtle things that made this app work at this time, okay?

Pandemic number one, not being on another damn video call. Number two, nobody's gotta grab a mirror. No one has to put on clothes. So there were a lot, it's got to grab a mirror. No one has to put on clothes. So there were a lot, it's a Christmas and a holiday season and like a lot of things took place for variables. So I just want to not say that this is, I'm enjoying this culture, I love this culture,

but I'm also being very intentional to try to make connections with people that can move off of this app. And I think that's at the end of the day when I'm trying to stress. If I could jump on. And I think that's at the end of the day when I'm trying to stress. If I could jump on that, I think that's probably the most important point I've heard made this whole time.

But we've all been making lots of awesome, dropping good wisdom here. But that is so important. The thing that all of us need to remember is all of these connections that we're making. If we're just following each other on this app, that's just yet another social graph. Then we have all these other social graphs

that we use and spend our time on and are biased by. And so this is yet some additional relationships to manage. And this could go away at any moment. You need to make sure that you're either connected with each other on these other social networks also or even better that everyone sort of has an email list. Like here are people that I think are important, and who think I'm important, and that when I speak, I can speak globally across all of these networks.

And no matter where it is that you're sort of connected to me, I can reach you. Because if you're not sort of building an email list, I think that that's a huge sort of opportunity lost, especially here. By the way, again, if you go to my coge.cojai.to slash demetry, you can see there that I've got this newsletter thing. That's specifically what that is. If you like some of this stuff I'm dropping, that's the place to subscribe to me, not here or sort of anywhere else. Young and profitors, do you have a brilliant business idea but you don't know how to move forward with it? Going into debt for a four-year degree isn't the only path to success. Instead,

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New episodes drop Mondays and Thursdays. Find the Millionaire University podcast on Apple Spotify or wherever you get your podcasts. Yeah, 100%. So I know Mario brought up the fact that the success of this app was really a perfect storm. It was the holidays. It was the pandemic. We were all missing people. We just really wanted social life.

There was nowhere to really talk to anyone. Just see pictures and nobody was even doing anything exciting to take pictures about, right? So all we had was our voices and our stories and I feel like it really hit home on like a true human element, which is we love stories, right? And we love kind of talking to each other and it worked. But now the pandemic is, you know, slowly waning. People are starting to get vaccinated. I know so many, I've gotten vaccinated myself. I'm sure a lot of you guys on stage have started to get vaccinated and this might go away. So how do you guys think that the end of the pandemic

or the slowing down of the pandemic? How do you think it's gonna affect this app? Because I think, you know, we were talking last time, some people are spending 40 to 80 hours a week on that app. Once real life opens up, do you think people are gonna wanna stay talking to each other on their phones or are they gonna wanna go to real life events? What do you guys think about that? Flash your mic if you want to talk about that. Let's go to Christian and then scrap and then

Dimitri. Yeah, I mean, honestly, I'm kind of excited to go back to the workforce and sit at a desk. When I first started at PlayStation, I started remote and, you know, like the sense of community is just not there. So I can't wait to see the office. I can't wait to talk to my colleagues. I mean, I got my next immunization shot coming up next week. So I'm I'm excited for that. But as far as that, like, I don't know how much club housing I'll be able to do when I'm actually working in the actual workplace, right? I think there's a lot of flexibility

right now. I see everybody flashing their mics. And so with that being said, I'm not too sure, but I've also heard people that are already working their jobs and they come in here at night. And I think that's something that I could definitely do. Like usually because I work in LA, so there's a lot of traffic. So maybe like after work, I'll just, you know, bring my AirPods or something or my headset and just start talking and kill time. I think it's going to be the app that I just kill so much time on. And I love it. I want you to car wash. And I'll just able to go in there and listen to something awesome.

And then just be there. So this is Christian and I'm done speaking. Thank you. Let's go to scrap them to meet you and Mario. Yeah, I was going to just kind of continue with like, this is gonna be your podcast, right? This is gonna be where you, you know, you jog and you listen to the app, even if you're not speaking on it. I've done this several times. It's just been that I'm listening in

and if there's something important, which I think a day I would love for you guys to create that Apple Watch or that AirPods, unmute button or whatever, because that's going to be the dopot ship ever, because I would love to be running and not have to physically stop and then have a conversation versus I can unmute and kind of continue and have the conversation when I hold on the phone in my head or any of that kind of stuff or communicate that way. I think that's dope. But like Maddie said, I think that because we are

forging real relationships that happen in person, during those times and work and spending time with family and all those different things, that part of it already is, you know, if you're smart or if you've been using the app correctly, you've already kind of balanced out your time. You said, listen, for me, I don't schedule a room on Mondays and Tuesdays.

I kind of just pop in rooms on Mondays and Tuesdays. And then if I'm gonna, you know, my hosting nights are Wednesday, Friday, and maybe Saturday. And then if I got a special guest like Tiffany or somebody, it'll be a Sunday night big event. But other than that, you definitely have to already start integrating a schedule that you can, if you're gonna be hosting rooms, but have a schedule that you can adhere to because there isn't expectancy for people

to see you on the app. I realize like, you know, people actually want to see you every day because a majority of people are entrepreneurs, a majority of the people on this app are working from home and I think there's going to be a slight adjustment. Some people are getting back into the workforce right now. And you see any kind of lean out a little bit and the division of the clubs and having so many different clubs and things like that

is also lending his hand to the culture of the app. So with that in mind, I think that as we move forward, if people are going to continue on this app when things open up, you would already be, you're gonna be behind if you're not putting those things in place now, and I would advise everybody to do that, like put your schedule together right now and start operating that way, and you can be consistent

because what we know, success with anything that we do takes consistency. Yeah, 100% and you made me smile because in part one, I had mentioned that one of the reasons why I quit by full-time job was because of Clubhouse and I'm a full-time entrepreneur now and I'm smiling because I'm like, yes, I kind of have an advantage, right?

I kind of have an advantage that I get to control my own schedule and a lot of the entrepreneurs on the app, I think are gonna be the one spending more time with the ability of us not having to be glued to our desks at work. So let's kick it over to Mario, then Dimitri, then Add A guys. This is actually the last question of the night.

So anybody who wants to get their final thoughts in, let's do it. Let's go to Mario, Dimitri, and then Add A. Well, you know what, I think you really just hit on it. It's the fact that, you know, I think this app is going to find its user base because I just know a lot of people have been having to actually work to generate an income, focus on developing revenue for their businesses and products and projects. And you know, you have a lot of people that were on the app during that perfect storm that have now kind of fallen back

because they've had to actually produce. And so I think entrepreneurs and people that do work from home or people that have flexible schedules will definitely continue to be people that will be on the app and that may become something that's very unique about it. The other thing that we haven't really brought up that maybe something that still has remains to be seen

in other social platforms that could work, but that is live news, and that is the ability to be able to aggregate live audio from the field, which is really unique and different because of how reporting can happen. If you think of NPR, you think of any of your favorite radio broadcasts like from back in the day, like the idea that you could be able to get some of that from a different perspective might be something. And I do think that we will also see more formalization of really formatted content.

So real-on production of real-on shows. And I think a lot of that's already taking place. We're starting to see a lot of examples. You can look at Leah and the comedy thing that she was doing and a bunch of other things that people have been doing. I know scrap and others, a bunch of people have been doing some amazing stuff on the app. So it's like there's going to become a point where they get the branding right, they get the monetization right, and they understand exactly who the audience is that's going to be listening and then the formats are going to start coming. So the game shows and everything that everyone's been toying around with will actually start to get more real structure

and it'll start feeling like more like a real production and when that happens real money, real audiences, real metrics and all of those things could happen on this app. I also just want to add to that it's fireside and apps like that they're leading with that first like very curated kind of content that is more like shows, and then they have the ability to record and then distribute that to podcasts. So I think that that's also a trajectory for this app and other apps like it, actually being able to record, distribute and potentially replay in app the content that you do.

So right now I'm using a Roadcaster Pro and all this external hardware to record this for my podcast. But in the future, I imagine that that's going to be an in-app feature. So let's go to Dimitri and then add a, anybody else who wants to have some closing thoughts to raise your hand. Let's hear about your thoughts about the pandemic, waning down and how that's going to impact Clubhouse. Actually, you made me change my question. Now that you mentioned this tip jar. So,

and I don't want to put you on this spot, but might you be able to tell us, you know, how you're doing on your tip jar, because you just implemented it, I think, before the sprod. I'm going to pull up my messages right now. And this is not to, it's just interesting. It was kind of like an experiment, because even before I opened up this room, I was getting tips because I've been moderating rooms all that I always just give my value for free. And everybody always says, how can I pay you? And I always say there's no need to pay. There's no way to pay. But like, you know, $5, $2, $10, $5, $25, $10, $50, $3, $20, $7, $25, and $200. That was from today, from me just mentioning the Koji tip jar a few times, which is just crazy

that there's that many people who want to use that feature. And I don't even know who they are. It's, I have to dig into it and say, thank you and figure out where I'm going to put this money into a good cause, but it's just so interesting. Did you? Yeah, go ahead. When it's interesting, I used to do,

so my conversation on Clubhouse is, I speak about social digital currency, but I break it down to digital currency or actual currency and then social currency. But in some rooms early on, and it's funny, man, that the way monetization is set up now, in December, because you know, Modsization is set up now. In December, because, you know, Mods were holding these rooms for like 12 hours.

Like Mods were literally living on this app. I started introducing, donating to your Mods. So I was saying, listen, you don't have to, I know people out here wanna do more than spend their social digital currency. I know you wanna, you wanna bless your mods who've been staying with you for 12 hours, listening to your questions, answering your questions

or whatnot. And what I say, you can convert your social digital currency into actual currency by buying them lunch or buying them dinner. And you'd be surprised how many people were sending $5, $20 to these mods. And at one point, I don't know what this person was saying in this room, but it was crazy that I think they said

that people donated to him roughly about $1,500 for the time that he spent educating them on music and radio. And he's a real resource. Don't get me wrong, he's knowledgeable, I don't know what, I just don't know what he said after I, you know, before I got there and before I mentioned the conversation about actually being a blessing to the people who are really, really taking time out of their day to do this.

But I knew even then from seeing the results of how people were spending their actual currency outside of follows and likes and turning on notifications, all those things, they were very active. And I think that that's the culture of this app is people want to be a part of what you're doing even more so than the, you know, just listening. They want to interact in such a way that this monetization

feature is exactly for that reason, if I'm not, you know, for when I think about it, I think about it, like somebody's gonna buy you coffee, howler when you host a room for, you know, for a amount of time, or you drop a bunch of gems, or you get these select moderators inside the room, and you curate these rooms, that's what that is.

And yeah, you know, of course, a lot of us don't need it, so we'll resource it out some kind of charity, or do something else, but it's just the thought that they feel like they've invested their time and they look at you with value and the only way that outside of spending social digital currency, they can value you by spending actual currency. And of course, like you said, when you go back and you reach out

to those people, their social currency goes up with you as well. Yeah. And I think that especially if you're a creator that never really asks of anything from your audience, so for me, I host podcast office hours, two hours a week. I'm just day to dumping my brain to everyone, giving everybody all my secrets in terms of how I grew to a top podcast. And so I feel like when you do stuff like that and kind of give back with not asking anything, return. That's when people really feel like they owe you something, right? And so I feel like that's why all of a sudden I turned it on and I got so many people tipping me even before I started a room.

I think people like, you know, they clamor for that kind of stuff. If you've been providing value for a long time. So at a curious to hear your thoughts on this. Yeah. Back to the main topic of what will happen when we reopen, that's kind of what I wanted to address. I think it'll definitely, it'll slow down for a bit per person and then it may come back up as they work better.

And then this is not just cloud-by, this is social audio in general, as they make better ways to navigate the app. And like I said, like all the other stuff, like your AirPods, and that's like a no-brainer. I would expect them to build that out. Right? This is just natural.

But what people are not paying attention to is the fact that the clubhouse is actually running live 24-7, because when you're asleep, someone else is awake. So when you come back from work, right, there's always something for you. If you're in your car, you can listen to something across like I run a show called Outside Silicon Valley

where we talk about startup ecosystems and other parts of the world. When I'm living work, they're alive. And like making all the noise in the world. So there's always something such that even though you don't have to step out of your work to get entertainment, it's always going to be on when you're driving whatever. And for those of us who happen to be privileged enough to work from home, which now that even after COVID, I'm most likely going to be a remote. It's I can still be on

cloudhouse, right? So there's just all these things that are going to make it work in a certain direction. Another part to it is also the fact that Cloudhouse is going to spawn its own kinds of creatives. Right? Like I said, people here feel like they found their voice. I was never a social media guy. I, in fact, Cloudhouse is the reason I made a Twitter account.

It's also the reason I actually started posting on Instagram. But on here, I can do something and people, I've gotten people jobs up for Clubhouse just by telling them what to do. So it's going to create its own new brand of creatives, its own new styles. I've seen people do all kinds of shows activities. So those people are not going anywhere because while those people exist and the people who enjoy their content exist, you know, they'll always be in itch now. Are we going to be spending 12, 13 hours straight on the app? Probably not. But by time they get the numbers, like all the Android folks come on to Clubhouse, Money is Money, right? Activities activity

still going to be the same. And the final thing I would say is with all this stuff going on this way, it's also important to understand we really, really, really, really don't know, right? Where the stuff is going to go. We really don't know if, you know, like someone said with Periscope, there's that huge momentum and then things fall apart. No one really knows. Like Like I would love to say, you know, this will work out and also the fact that no one has mentioned this, there's talks of them being valued at $4 billion now. Now this is an app that's in beta.

That's just mind blowing, right? So that to me is promising because if they have that much infusion of cash, it's almost impossible to fail if you do it right. But at the same time, in this day and age, who knows. So I'm kind of bullish, but I can 1000% say the culture of clubhouse will change. I don't think we'll have the same certain clubhouse that we have where, you know, most people you meet are awesome. In the future, it will become noisier and there'll be a few things that you know, you have to like be more intentional.

But in general, you know, I think I'm just gonna be here observe and hopefully it all works out. Yeah, so Suhib, any thoughts in terms of how, you know, your club is gonna perform as a pandemic kind of wanes down. What are your thoughts there? Haulah, thank you. So I generally agree with what Adi said there, but on the same point, so before I kind of wanes down. What are your thoughts there? Oh, thank you. So I genuinely agree with all the audience at there,

but on the same point, so before I kind of come to the club, this is kind of one thing that anyone, and these days, I think everyone, has friends and relationships kind of across the world, kind of in this connected world we live in. And kind of as you kind of, for me, when I finish medical school, it just becomes so hard to keep in touch with people. The behavior to kind of pick up that phone and call someone when you have so many competing interests gets more and more difficult as we do become more connected

because we have so many connections. But what I found with clubhouses and how I use it as well, as more and more of my friends come on, I can pop 10 or 20 of them in a room, right? And therefore, my time, otherwise, I have to, everyone individually, even if it's five minutes, right? Times 10 is 50 minutes. I can pop in a room for 20 minutes and talk to all 10 people at once and they feel like they've had my time.

And similarly, it's the same thing with strengthening those connections, right? So when you meet someone safe as networking or for any opportunity to build that rapport, it takes time. You first meet them, you arrange to meet them maybe in two weeks, they're busy, maybe a month, takes kind of a long period to get to know someone.

With Clubhouse, that kind of connection or that actual knowing someone rapidly increases. And when you talk to people on here, they feel like they've known people for a lot longer than they've actually known people. You feel like you've known people for maybe years when you've actually known them for maybe a few weeks because you are catching up with people every single day. The friction to kind of hop on like a phone call which doesn't seem like the pressure of

a phone call. We have to start an end being just dip in, chime in, stay quiet. You're there physically by this representation of the circle. Just help so much in that domain to be able to stay connected with so many people without that feeling like a commitment. So I think that really helps from that element. And as far as the club, I think human behavior is pretty broad. So the advantage I think having numbers is that, look, even if people drop off, you hit different time zones, you hit different new shortyances. I mean, I have deep people who are interested in tech who attend

some rooms, and you have people interested. Skin care, another one, mental health, and another one, start up people and other ones. Being broad and being big helps you hit all the different time zones, different audiences. So you get a complete different result depending on the show, the title, the guest and the time. So yeah, I'm pretty bullish on Clubhouse

and I do think it will do well. I agree, and it looks like the audience agrees as well. Lots of votes for Clubhouse maintaining its market leadership. Okay, guys, so this was an amazing episode of Younger Profiting Podcasts. I think my podcast listeners are absolutely going to love this, especially those on Android who have missed out on all the fun. I feel like they're so curious about this app. And that's why this was one of my highest downloaded episodes the last time I did a live. So super excited to put this out on the podcast. Okay, so to close out the room, I want to hear, I want to end on a positive note. So I want to hear how you guys have had a positive experience on this app. You guys obviously all

spend a lot of time here. So I want us to go around and just say like how clubhouse has improved your life, made a positive impact on your life. I'll start first and we'll go around, you know, Addy, Christian, Joey and so on. So for me, it's accelerated my career. Like I've met so many people. I have a really big following on LinkedIn. And so I was very connected on LinkedIn,

knew all the LinkedIn influencers, really connected in the podcasting space. I was kind of a small fry on LinkedIn. And so I was very connected on LinkedIn, new all the LinkedIn influencers, really connected in the podcasting space. I was kind of a small fry on Instagram. I never really paid attention to that platform. And when I got on CUB house, it like all the sudden, I met all these different people who I've so much in common with. For example, Joey, we're doing business together now. Paulina, who is here on this stage, we're doing business together now. I feel like I've met some of my best friends that I talk to you every single day now on this app. And now everyone's meeting in Miami soon. And it's just going to be so much fun. So it's just, I feel like it's accelerated my career. I feel like I've met people who I probably would have met

in the next two years, but instead I've met them over the past one month. And it's just insane. It's insane the amount that it's accelerated my career. I feel like things are so busy right now because there's so much opportunity. And like I said, I feel like it's literally accelerating my career two years just with the amount of connections that I've been able to make with my reputation as it exists in real life.

So it's just super interesting. Ade, how has this impacted your life positively? The truth is, you said you feel like you may have met those people in two years. I don't think I'd ever met about certain people, not even just because of the circles that I'm in Silicon Valley or in our own bubble. There are certain people, for example, like you, right? And then a lot of the marketing folks, that's just completely orthogonal from areas I work in. But talking to people, learning about their problems, and I'm like,

wow, there's so much overlap, there's so much I can do in participating. It's been impeccable. There's also other things. When I get off of Clubhouse, surprisingly, I'm able to appreciate the real world better. Like I take Clubhouse detox often, right? Switch off and just go appreciate the real world. So Clubhouse kind and just go appreciate the real world. So Clubhouse kind of lets me crave the real world. The other part to this thing is also, it reminded me that innovation still exists and it can be simple.

Sometimes you can have good innovation with very simple ideas, right? You don't have to build something extremely elaborate, self-driving car with 20,000 whistle, just something as simple as letting people drop in a chat. It's no brainer, right? So that to me as an engineer is a huge, huge, huge,

motivator for me to go out there, find problems to solve, and find simple things that I can solve that help people do better. Awesome. Christian, how has Clubhouse positively impacted your life? Oh my gosh. I would have never met the directors of LinkedIn. I would have never met Adi, I would have never met Jarrett. And you know, it's really cool because like even people that I would think are

completely out of reach, like I never thought I'd talk to Grant Cardone. And I thought that was super cool. Or the Wolf of Wall Street or even the person that he started up the whole GameStop stuff. So with Wall Street bets. So I think this has been such a positive after me. Like when the whole pandemic was going down, I am a hardcore e-extravert. So when this app came out immediately day one, I saw the value of it and I just started

grinding every single day. And so when I first started grinding, I remember Aude was there. I was just like, oh my god, I just gravitated towards him and God, to every single room he was in. I was like, do this guy's job and knowledge left and right. And he's still doing that today. So yeah, like pretty much, I would say I'm super bullish with Clubhouse, even though we got a lot of new apps coming out, like the community here is untethered to anything I've ever experienced. So this is Christian and I'm done speaking. Thank you so much for having me on your podcast.

Of course, Christian. And thanks guys so much for joining me. Dimitri, how has Clubhouse impacted your life? So in 2009, I went to my first Burning Man. And I've gone 11 years since. And Clubhouse feels a lot like Burning Man. Now, how does it feel like that? You mean, why?

I believe the reason it feels like that is this medium demands us to pay attention. It's different than scrolling through Instagram or Snapchat or TikTok. You can do that without paying attention. This demands your attention. And when you focus attention, when we focus attention on each other, as human beings, we discover, you know, that human beings are fascinating.

And some are great for our business and teachers and do all those things. So when I hear people talk about clubhouse and how they feel about it, that's like this, like new experience where they discovered themselves. This is very similar to the same thing we feel at Burning Man. Like I said, I think the reason for it is simply because we're paying attention to each other.

And so it does feel like that for me as well. It's a great feeling to pay attention to other humans and engage in this way. Thanks, Nami. So pay attention to other humans and engage in this way. Thanks, Dmitry. So hey, how has it changed your life being the number one club on clubhouse with almost half a million members? Yeah, no, it's changed my life a lot. What is really done is just help me kind of get doctors and tech people in one room, which

is going to have a dream of mine and being able to kind of interview people like David Sinclair from Harvard and some Kauai people. People I thought I wouldn't really be able to, you know, be in touch with, and that breeds innovation. All these ideas in one place kind of make so many new ideas, and that's kind of what I'm most excited about. And then secondly, I guess it's the fact that it's minimized that activation energy needed to just meet people seamlessly and and that and thirdly the optionality in terms of normally where limited by physical location, you have to move to certain areas, etc. and you don't get the choice whoever you work with, you can't choose. But on clubhouse, this unlimited choice and you can

kind of have that choice of who you want to spend your time with and they kind of democratize access in the world for you as well. So that's how it's kind of benefited me. It's so interesting that you say that like it's so true like you really get to pick your click here and kind of design your dream group of people. It's freaking amazing and I'm so happy I met everybody here on the panel today. Mario, I'd love to hear from you, you know, as a top moderator, you were on the app pretty early, super respected on the app. How has it changed your life? You know, it's changed my life by actually seeing how it's changed others lives. But I mean by that is, I get super excited to see how introverts connect and how people have been able to come out of their shell, find their lane, identify their purpose, lean more into themselves. You know, I often talk about how vulnerability is the new currency and how this app, you

know, being that it is voice only, it removes the camera. I'm a guy that comes from NBC today show, NPR, serious XM, got a lot of broadcast background, big personality on camera. Like I know what I needed to lean into. I was answering the purpose at an early age of what God was calling me to do and I was like, I'm leaning into that.

So I got an extroverted personality. So for me, to see other people that didn't have that naturally, be able to see this app, use this app in a way that's helped them become embraced or help them get a message out or get a bigger community or larger following. And a lot of the connections that you're hearing here, even people like Ade was just saying, like, you know, I never was really, the stuff was in all my radar. I was busy doing other things.

And so it's opened up all these doors. And I think that has been the biggest benefits that all my radar, I was busy doing other things. And so it's opened up all these doors. And I think that has been the biggest benefit that I've enjoyed helping people realize that and supporting them when that happens for them. And then I think for me personally, I would say the flip side of that really quickly would be that it's forced me to be a better active listener. So it has made me actually have to quiet

the big personality at times. Like right now I'm giving you the big personality because I'm super passionate about what I'm saying and I believe in it. But when I'm in these rooms, a lot of times I'm being much more cautious, not cautious as bad word, much more hesitant to just jump because I know that's natural for me to do. So I think in some degree, I don't think, I know it has made me a better human because it's maybe read spaces better and it's made me have to pause when I would like to speak to shut up and listen more so that I could actually speak

with value when I do speak, but that it's not the intent for me to speak. It's the intent for me to actually be a better listener and that makes me a better speaker. And I think me figuring that out through this app was a big unlock. Sounds super, super interesting and valuable. It's so true.

You go on these rooms and you start to quickly realize like who's really got the knowledge and who doesn't. And in some instances, you're the top expert. And in some instances, you really just need to sit back and listen, right? It just, you're the top expert. And in some instances, you really just need to sit back and listen, right? It just, you really get to understand those scenarios and kind of read the room. Great point.

Okay, let's move it along to scrap. How has clubhouse impacted your life? I mean, almost immediately upon joining the app, I was kind of struck with understanding what was missing. I typically in life in general and the person who A, I don't dwell on the problem as much as I look for a solution. I'm one of those people and early on on the app, I saw a problem and it seemed like it was a small problem and then once I thought about how to fix it it became like this

epiphany this crazy little feeling I got and I came back on the app I discovered it off the app because I was getting like hundreds of DMs and when I jump back into my until on the clubhouse and that was the culture back in when I joined in November the culture was hey these people provide value DM them that was the first thing that hey, these people provide value, DM them. That was the first thing that everyone would say, DM them, DM them, DM them. And that was cool at first. I thought it was exciting to see all those DMs. And what I realized was, it was not reciprocal. And that's how the term social digital currency and the concept behind knowing that you inherently have a value. When you join any social media platform,

you have value that can create the relationships and engagements that you want with anybody that you wanna have that engagement with. And when I introduced that into the room, people were like, what are you talking about? Man, what are you talking about? I was like, listen, before you jump in my DMs, spend some social digital currency.

Follow me, turn on notifications, join my club, or whatnot, because there is no pay here on this app. And the only way that you can show that I provided you value without you getting in my DMs and just asking for something and not giving something, because we know what people do with free stuff. When you give somebody something free, they don't treat it with any kind of value. They discard it. It's nothing. When you go to the grocery store and they have the free samples, it's like, yeah, you try the sample,

but you don't buy the dish, you don't buy the food, you don't buy the whatever it is they're trying to market. So it hit me like that. I trademarked it two days after coming back on the platform and realizing that everyone was having a high moment because ultimately, no one knows the value that they have. So as I speak on it to this day, because like I said before, we're onboarding so many new people and there's an etiquette and a culture that we want to maintain and kind of preserve

and kind of educate people on so that the experience on this platform is amazing for everybody. I find myself communicating about it and when I hear the aha moment, similar to Mario, it's a moment of gratification that you get when it's like, yo, they get it, you know, this is gonna bless their lives exponentially because social media, we're on it for an engagement or a relationship.

I don't care if this business religious education or whatever it is, you're trying to create an engagement. And the only way you can create that engagement is by giving. If somebody said, what is it about social digital currency? It's about giving. You must give first. Like too many times we wait for somebody to,

we wait, people don't just inherently give, you know what I mean? And usually it's because they don't think they have it to give. And when you educate people, say, no, you're a billionaire. The minute you say yes to this app, the minute you, you know, you say that you agree to the policies, you became a billionaire in social digital currency. So that whole thing, the ideology behind it, I've said it to some, you know, I come from the music background

working with Whitney Usher, Justin Bieber and a whole lot of other folks. And I mentioned it to Usher. And the shock and awe on his face was, and he's a very reserved dude, he's not really, there's not much to get him excited or whatever. And he looked over at me and said, dude, you're philanthropist. And I didn't think of it that way, in terms of it's a giving platform, so that you give, and that promotes giving, and that promotes giving, and that promotes giving, and everybody feels good about giving. We know that, like we all know,

giving is the superpower on this earth. 100%. Yeah, that's amazing scrap. That is amazing. Elizabeth, what is your thoughts in terms of how this app has impacted your life? Oh hi, Hala. Thank you so much for asking me that question.

My thoughts on how this has impacted my life, the app, is really a combination of probably what everyone else has said, like the opportunities, the fact that I can be on stage with people that if I went to an event, I may not have gotten the opportunity to like rub shoulders with them is huge, not just for me, but for everybody, just the fact that I feel like it's an even playing field, like you, doesn't matter what kind of following you have anywhere else.

You can have a million followers on Instagram, three million on TikTok, whatever that is. But you come here and there's this sense of you're all equal and you all have to prove your value in a way. And I thought there was something so special about that. So that is the kind of value that I found here. It just made it equal for everyone to come in here and add value.

So yeah, that's how I think Clubhouse is amazing. And where else do you get that opportunity to do that by the way for free, right? There's no cost to enter the room. There's no cost to raise your hand and just chime in and add your value. So I think that is super special and that's what I got out of here.

And I'm done speaking. I love that. I love that. Guys, what a great way to end the night, leaving it on a high note like this. Thank you guys so much. All the moderators here on stage, guys, if you've found value in today's session, go ahead, tap their profiles, follow them on Instagram, follow them on clubhouse, support them, make sure you join their rooms. We've got so many talented folks here on the

stage who are hosting rooms every single day on this platform. This episode was the part two of a two-part series for Young and Profiting Podcast. I'm your host, Halah Taha. This is going to go live tomorrow morning, part one. Friday is going to be part two. And this episode was presented by Koji. If you guys want to see Koji in action, check out my link in bio. So thank you guys again. Thank you to all the moderators on the stage for tuning in. Thank you to everybody who listened. And if you guys want to catch the replay, just shoot me a DM guys. Have a great night. Thanks guys so much. Everybody on the panel. Thanks guys. Good night. Thank you. Thank you. Thank you. All right. Good night.

Thanks, Halok. Good night. Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Ruben, the number one best-selling author of the Happiness Project. And every week, we share ideas and practical solutions on the Happier with Gretchen Ruben podcast. My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft.

That's me, Elizabeth Kraft, TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week, we offer a try this at home tip you can use to boost your happiness

without spending a lot of time, energy or money. Suggestions such as follow the one minute rule. Choose a one word theme for the year or design your summer. We also feature segments like know yourself better where we discuss questions like, are you an over buyer or an under buyer? Morning person or night person, abundance lever

or simplicity lever. And every Morning person or night person, abundance lover or simplicity lover. And every episode includes a happiness hack, a quick easy shortcut to more happy. Listen and follow the podcast, Happier with Gretchen Rubin. Ugh, another pointless video call where nothing gets done. I think you're on mute, David. Uh, sorry, what did I miss? I teach just approved Miro for the whole company. Miro? that's the... Online whiteboard.

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